Good morning, Jason. Thank you all, and welcome to the Oracle Cloud Forum, part one. We're going to have a second cloud forum in June, but today is part one. It's all about Oracle Cloud Services, both the breadth as we now have more than 100 modules in the cloud, and the depth of the Oracle Cloud, as we're the only company competing at the infrastructure, platform, and application layers. We're going to share all of that and discuss it with you today. All of it today. Today's a hands-on day, and each one of you should have an iPad. We'll be using those through the day because we think the best way for you to get a feel for the product is to touch the product. You're going to be doing that today. Now, your favorite slide. For those members joining us on the webcast, welcome.
We're very happy to have you here today. As a reminder, today's discussion will include forward-looking statements, including predictions, expectations, estimates, or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, these statements are also subject to risks and uncertainties that may cause actual results to differ materially from the statements that we're making today. Throughout today's discussion, we'll attempt to present some important factors relating to our business, which may potentially affect those forward-looking statements. As a result, we caution you from placing undue reliance on these forward-looking statements, which reflect our opinion only as of today. As a reminder, we're not obligating ourselves to revise or publicly release the results of any revision of these forward-looking statements in light of new information or future results.
Of course, we would encourage you to review our reports, more specifically Forms 10-K and 10-Q, and any applicable amendments for a complete discussion of these factors and other risks that may affect our future results or the market price of our stock. I also want to make sure that everybody understands that in today's presentation, that we're only talking about what is available today, and that it's only for informational purposes. You're going to see these slides through the day. I just want to remind you that as the presenters come up, they won't spend a lot of time on these safe harbor slides. They'll make reference back to this part of our presentation today. As they make those references back, please remember, this is what we're talking about. Now to the agenda. You should have a copy of it on your iPad.
If you'll click on the Oracle Cloud Forum in your iPad, it'll open up, and one of the items there will be the agenda. You can take a look and follow along with me, or for those of you on the webcast, let me just walk you quickly through what we're doing. We'll start the day with Thomas Kurian, who's our executive vice president for software development. Thomas will come up here and talk with you all about the Oracle Cloud strategy. From there, we're going to start diving into the various elements. We'll go first with Rondy Ng, we'll talk about enterprise resource planning, ERP. We'll take a little bit of a break. That should be right around 10:50, a little less than a couple of hours from now. We're going to have a big chunk there.
We're going to basically go into Human Capital Management. Chris Leone will come up. We'll then immediately go into Customer Experience with Steve Miranda, and then Platform and Infrastructure Services with Amit Zavery. He'll come up. That does push us to 1:15 for a lunch. At that point, we'll stop for about an hour and 10 minutes. We'll be able to have lunch right here in the room. We'll be using the back portion of the room for that. You'll have an opportunity to sit down with our executives and speak one-on-one in a more informal conversation. We'll come back from lunch at 2:25. When we do that, Balaji Yelamanchili will come on up. We'll talk about big data analytics and how all that brings its role into the cloud.
Then we'll close the day with an executive Q&A with Thomas coming back up on stage, answering any questions that you might have. It's a big day. It's a big event. It's also a big room. I don't know if you've noticed that, but if any of you watch movies, and I am fond of watching movies and television shows. Every once in a while, you see in the movies, there'll be a scene where there's a special dinner, if you will, and they bring together a couple or a small group in a very big room. It sends a message that it's special, and it could be a date, it could be whatever. This is not a date, so let's not go there. What I do want to make sure you understand is the day is special.
Today is very much about the Oracle Cloud products and services in particular. It's a small audience. There's not a lot of people here in the room, but there's a lot of executives in the room. That is basically to make sure everybody understands this is a special event for us, and we're very much looking forward to having this conversation to go into detail. It'll take place here in these presentations. It'll take place with your own exploration of the iPads, and it'll take place at the breaks and lunches. Absolutely enjoy. There will be a second Oracle Cloud Forum. You'll see on the bottom. Today is very much about products and services. Services, in particular, as delivered in the cloud.
When we come back in June, we'll be talking about how do we take all these services to market, the go-to-market strategy, and we'll also hear with the voice of the customer. Bob Evans is our Chief Communication Officer. Bob will be playing a very heavy role in leading customer panels. There'll be multiple panels. We'll have a broad panel, talk about how customers use our cloud services, and then we'll go in-depth. We'll go a little bit deeper on some of those areas, how in particular they're using those. I think it's going to be a very good event. We'll also probably have some of our senior executives that will be involved as well. We're working through that.
You're going to be getting from us during the day, as we finish each one of these little segments here, you're going to be receiving from us a survey for those of you in the room. I would highly appreciate and encourage you, and I will be following up with you directly to make sure we get your feedback. The day only works if we understand what works and what doesn't work. Your participation in the survey is very much appreciated. With that, I am going to turn it over to Thomas Kurian, our Executive Vice President for development and software. Thank you.
Thank you, Ken. Welcome. I'm going to give you an overview of what we're doing with the cloud. As Ken said, the same safe harbor statement applies to this presentation and the rest of the day. Our strategy has been very simple. It is to bring customers infrastructure, platform technology, business applications, and information-enabled services to customers, partners, anywhere in the world through the Oracle Cloud. Our customers who want infrastructure, who want our platform technology database or middleware or analytics, who want a software-as-a-service application or a new class of product we call information-enabled services, can go to a browser and get access to them over the web anywhere in the world. There are four pieces to our portfolio: infrastructure, platform, software as a service, and information as a service.
I'm going to start with software as a service and information as a service, then I'll come to infrastructure and platform. Software as a service, our view has always been to offer customers a complete suite of software-as-a-service applications. This consists of the following pieces: enterprise resource planning, enterprise performance management. Sometimes people refer to that as our Hyperion. That's financial planning, budgeting, financial reporting. Human capital management, and talent management. In the customer experience area, marketing, sales, commerce, configure price quote, order capture, customer service and support, and supply chain management. Underpinning this, we have a set of technologies we call the Social Relationship Management platform. They are usable as standalone pieces. You can buy and use it just for social marketing or social listening or social networking, but they're also integrated into this entire suite of software-as-a-service applications.
Let's look at each piece briefly. ERP, it's a full suite. It consists of financial planning, financials, core financials, procurement and sourcing, project and portfolio management. Plus, it includes order capture, revenue collection, strategic sourcing, supply chain management, and governance risk and compliance. It's a full suite. It's built on a common infrastructure that underpins all of our SaaS portfolio. I'll explain that. Underneath our SaaS portfolio and as a platform, we have a social network that's built into all the applications. You will see that during the day, and you can also try that on your iPad. We've got a common mobile framework that takes all of these solutions and delivers them to tablets and smartphones. The applications you see on your tablets are built with that mobile framework.
We have a common big data analytics infrastructure that allows you to consolidate data from a variety of our applications and get built-in key performance indicators and reporting. We've got a common way to integrate these applications to on-premise systems with an integration technology we have from our middleware. All of these are built on a common platform. If you look at ERP, we offer not just financials. Our financial system, for example, scales to the largest customers. Today, we process for some customers as many as 200 million transactions an hour. That's a very, very large ledger. Competition announced that they could do a few million a year. It's an order of magnitude more scalable. We also have added capabilities that other SaaS ERP vendors do not provide. We're the only one with a capable financial planning and budgeting solution.
We're the only ones who provide very sophisticated procurement and sourcing for companies who are project-oriented in nature, like consulting firms. We've got a project and portfolio management solution, et cetera. It's the breadth of the pieces, they're built in a common platform, and they have deep functionality that differentiates our ERP offering compared to everybody else in the industry. For large market ERP, today we are the leader both in terms of customer adoption as well as growth. Human capital management is the second area. If you notice, it's built on the same infrastructure technology, social, mobile, analytics, and integration layers. It is localized, just like financials, in a large number of localized markets. We have 27 countries in which we're translated, and we're fully localized statutorily in 13 major markets. The pieces of it.
If you think about it, there are really four key pieces or five key pieces to HR. There's Global HR, which is all your core HR processes, your organization chart, onboarding of employees, managing a workforce. Second is Workforce Rewards. That's traditionally compensation, benefits, payroll. Workforce Management is really about optimizing how you manage a workforce, and it includes a bunch of capabilities. There's things like Time and Labor, Absence Management. There's specialized functions for a bunch of different industries. Then Workforce Optimization is a module we have that very few people have in the industry and none of our competitors offer, which allows you to use our SaaS HR system and the analytics built into it to optimize and plan the deployment of your workforce better. Complementing that is our SaaS Talent Management portfolio.
That includes recruiting people, meaning finding them, sourcing them, recruiting them, giving them a talent review process, setting goals for them, building a succession plan, and as part of your development objectives, if you set goals, you can also give them learning programs so they can go and take classes in order to develop as people. We are integrated. Not only is this portfolio one complete suite of offerings, you can buy and use just the piece you want, but we've also completed the integration of our Taleo cloud offering and our HR offering, and Chris Leone is going to show you how we brought them together so that people can get a single platform to do all of these processes. Next is Customer Experience. Customer Experience has fundamentally changed because that process has digitized. We think there are five or six key pieces to it. Okay?
If you think about it, you have marketing people who sit at the marketing desk and prepare content so that they can push it out to customers and prospects. That's what's called content preparation and syndication. The second step is to do multi-channel marketing, and we have the ability to push out content to nine different channels: email, web forms, syndicated sites, YouTube, Vimeo, which is video, mobile, social media, display advertising, search advertising. We're the only ones that give you the ability to go to nine channels. Okay? No one else covers integrates advertising and mobile with the other marketing channels they have. None of the other players in the industry do that. As the market shifts more and more to mobile and search and display, that's a big differentiator.
Additionally, we have technology that allows you to capture the behavior of users across all these channels and build a unified profile of what this user is doing, so you can target content to them better. Okay, traditionally, if you look at email service providers, for example, they use a technology called cookies. When they send you an email and you open the email, they pop the cookie into your browser, and then they were able to track what you were doing. That has limitations, for example, on mobile and display advertising on mobile, because mobile solutions don't support cookies, because applications on mobile don't run in a browser, and so cookies don't work anymore. We're the only ones that allow you to go across all these channels. You can then bring the user into your Salesforce automation system.
We'll show you our new sales cloud solution and a number of differentiators it has. What we're focused on is giving the ability for a salesperson to have highly qualified leads, and then being able to track those leads through a formalized selling process and helping the rep sell more because we bring more highly qualified leads, as well as some technology we have for intelligent product recommendations and other things. If you're a B2B environment, you also have to give the customer a configured price and a quote that comes to us through our BigMachines acquisition. We have a built-in sales performance management solution that allows you to handle quota, commissions, planning, and incentive compensation. Finally, if you're in B2C, you've got e-commerce, and then we've got customer service. All these pieces work together. We have integrated all the pieces.
We have customers using many of these pieces together, and it allows us to sell this complete vision of going from the time you send out a lead prospecting solution, all the way to allowing them to buy products, configure it for them, sell it to them, and handle customer service. Okay? The final piece of our SaaS portfolio is what we do for social. There are really four pieces to it. Social listening is the ability to listen to what users are saying about your products and services on social media. Social marketing is then the ability to reach out to them on social media and market new products and services to them on a variety of different social media platforms.
Social networking is the ability then to use a social network both within the company and with your channel partners or customers to have an interaction with them using a Facebook-like environment so that you can build relationships with people within your organization and with customers. Social data management is, what we've done is we allow you to resolve the identity of the user, qualify the user's identity and their profile using a social graph, and then be able to much more effectively target them with new products and services. The important thing here is you've got customers like General Motors who use us strictly as a standalone social environment, and they standardized on us for that purpose, as a best of breed social platform. We also have customers who are using this integrated with our SaaS applications.
You've got customers who integrate social listening with our contact center so they can listen to what people have happening on social media and then have their contact center people respond to them. We've integrated our social marketing with our B2B marketing automation solution, Eloqua, so that you can drive multi-channel campaign that includes pushing stuff out to social media. You can use this both standalone as well as part of your applications if you want to use it in that fashion. Here are our customers in ERP, just a small subset of the customers we have in ERP Cloud. Here are customers we have in Human Capital Management Cloud, a small subset of the customers we have in the Human Capital Management Cloud. Here are examples of customers we have in the Customer Experience Cloud.
In each session that Rondy, Chris, and Steve will be doing, they'll talk about real examples so that you guys have a flavor of some of these customers and what they're doing, the products and services in more detail. Okay. Now, that's category one. Category two. The important thing now is to look at what we're doing with information as a service. One of the key things that we believe that a cloud allows you to do is two important things. First of all, you have the ability to differentiate your applications and the business processes in those applications by collecting information both from third-party sources and on your own first-party information, meaning the customer's own information, combining them, and then delivering much more differentiated applications because you're integrating information inside of the application. Let me give you two examples.
Mobile, as you guys know, is growing very quickly. Lots and lots of users are accessing mobile. One of the basic issues with mobile is mobile devices typically run native applications. They don't run within a browser. One of the challenges you have as a marketer is to try and figure out who is this user on mobile, what are they doing, what's the behavior that they have, so you can then target them. We have a solution that allows us to target. We track today 3 billion events happening on the web and mobile globally across 600 million users.
We're able to track the behavior of these users without violating any of their privacy considerations and build a really rich profile about the user that then allows a customer's marketing group to take this data in what we call the Mobile Data Marketplace, take their own first-party information, meaning from their own customer warehouse, they can take their profile of the customer, match it with the information that they're seeing from our Data Marketplace about what this customer's behavior is on mobile, build a segmentation profile, and then automate a campaign to them. What we're doing with Mobile Data Marketplace is to allow a marketeer, because we collect all this information on mobile, to have a much better targeting solution when they're pushing campaigns to mobile, and nobody else has that. Similar one is Audience Data Marketplace.
If you're a marketeer today, when you sit down at your desk, you've got lots of companies coming to you and saying, "Spend money with me." You've got the ad agencies that say you should put stuff on Google and push stuff through a variety of display and search advertising brokers. You've got YouTube channel coming and saying, you got to do a lot of rich market videos and things of that nature. You've got specialized providers like Vimeo coming along and telling you, "You got to market through me." As well as you have first-party content that you put on your own website. You've got your traditional email campaign going on, and then many times people come to your website and they don't like it, but they find your information on syndicated websites.
One of the core issues marketeers have is every one of those channels says, "I can give you analytics about your user on my channel," but you don't know what people have done across all these channels. Before they went and looked at YouTube, what did they search for on mobile? Before they went to mobile, did they actually look at something on their web browser on Google? What we have with the Audience Data Marketplace is the ability to look across all of these different media profiles, capture that information, build a very rich customer profile, and allow a marketeer now to use that data to much more effectively segment things and offer campaigns, as well as look at response that they're having to campaigns, therefore they can optimize their spend. These are just two examples.
We have a similar one for enterprise data covering HR and CRM. Why I was giving you that example is, over time, cloud applications will differentiate not just based on the software that we give customers, but also the information that we enrich in the software to differentiate the business process. Marketing is the first such area, but we see a similar thing in sales, we see a similar thing in recruiting, and as we talk through the day, you'll see the differentiation that we have in these areas. Here is just a few of the customers who use our Data Marketplaces more efficiently to optimize some of their business processes, whether it's marketing or recruiting or other things.
This is an area where we have a lot of technological advantages, both because of the capability that we have in these cloud services, the scale at which we operate it, and the number of users that we're already able to manage and profile. Okay. None of the competitors have this capability at all. None of the others, not Salesforce, not Marketo, you name your list, none of them have any of these capabilities today. That gives you an overview of what we're doing in SaaS and information as a service. I'll talk briefly. We're the only cloud that integrates ERP, HR, CRM, enterprise performance management, governance, risk and compliance, and supply chain. There are customers now starting to buy it as a suite. Avaya Communications, for example, uses our CRM and ERP together in the cloud.
A big European customer, dunnhumby, bought all three pillars, CRM, ERP, and HR. The reason is they don't want their business processes and data fragmented in multiple places. Second, in each area, as we talk through it, you'll see we have functional differentiation. In ERP, we can scale better than anybody else. We have procurement, project management, and other capability that none of the competitors have. In HR, Chris Leone will show you what we've done to integrate all the key pieces of HR, core HR, payroll, talent management, recruiting, into a single platform. In CRM, one of the important things is CRM is really two different markets. There's B2C and B2B. In B2C, we are the leader because we have marketing, social, e-commerce, configure price quote, and service. The reason that's important is there's no sales force automation in B2C. In B2B, we have a full suite.
We have a leading marketing product with Eloqua. We've got a social solution that's integrated with sales. We're the only ones of all the major B2B solution providers that offer built-in configure price quote and order capture, and then service. Finally, we allow you to coexist this with your on-premise applications, and these guys will talk through the patterns that we see people using, so it makes it easy to start picking up the cloud without having to rip and replace everything you have. Here's an example. There's a lot of competitors in the market. We're the only ones that offer the full suite of capabilities.
For customers as they evolve and for Oracle as a player in the market, this allows us to take all of our sales forces and direct them to sell cloud, because now whether an ERP guy, an HR guy, a CRM guy, you can sell a cloud-based offering. Okay. What are the key market opportunities we see? We see this selling to the Oracle install base. We've got new customers in the install base picking up our cloud. Because we have the breadth of the offering, we can cross-sell products and services. If you're an ERP guy, we can sell you financial planning and budgeting. If you're an HR guy, we can sell you talent management. We also see customers saying, "I want to move new business units or geographies.
I'm fine in North America, but as I expand in Asia Pacific, I really don't have a large group of people there. I want to start with a cloud-based solution and try it in those regions." Net new customers. Our mid-market ERP business, for example, in Q2, we said publicly more than 50% of our customers in mid-market ERP were already SaaS. We've already started seeing a shift to SaaS, even in an area like ERP, where people have traditionally been very careful about putting stuff in the cloud. New mid-market customers. A lot of customers with legacy applications that they have not transformed, and they want to move. When they move, they are looking to go directly to the cloud. We have competitors' applications that we have migrated over to Oracle.
In HR, for example, British Gas is a big customer in Europe, on the order of 60,000 users. They were an SAP HR customer that shifted over to Oracle HCM Cloud, as an example. The opportunity for us is not just in the install base, but also net new. The core of it comes down to we win when we have highly differentiated offerings, and our products continue, our cloud services continue to have both best-of-breed capability, as well as we've integrated the pieces together. You'll see in both HR as well as in customer experience, what we've done to integrate the pieces together. Okay? Now, let's move forward to look at what we're doing with infrastructure and platform. Infrastructure as a service. This is offering our customers the ability to get storage, compute, identity, and a bunch of other capability in the cloud. Okay?
The big two pieces are really storage and compute. Storage is the ability to say, "I want to get a set of storage, a bunch of terabytes of storage. I don't want to run all of that on-premise. I'd like to go to your cloud and get it." We offer the ability to get that from the Oracle Cloud. Okay? You can go and store and manage digital content. If you've got an Oracle Database and you want to put up a backup in the cloud, you can put that into the cloud. That is available now. You have the ability to program against this using a standard called OpenStack. Okay? One of the important things with our public cloud offerings is storage and compute, both support an interface called OpenStack. The reason that's important is today, customers who are on-premise have this dilemma.
They've got a technology set like VMware on-premise, and when they move to cloud, they've got a totally different set of technologies. They want to get a more homogeneous environment across their private cloud environment on-premise and the public cloud environment, and OpenStack is an emerging standard. The important thing is we've got storage available. It supports all the important capabilities, fully secure, triple mirror, high availability. We have a number of optimizations to make it high performance, and it's standards-based. Now, one important thing that people have often asked me is, this segment of the market, Infrastructure as a Service, is fairly commoditized. What do you guys see as differentiation there? Well, I should be specific. The segment of the market that is commoditized in storage is what's traditionally called object storage, and that is strictly meant for archival. Okay?
If you look at Amazon, for example, with their S3 storage, it is largely meant for archival. There are, in companies, if you go to corporate infrastructure, there are many other kinds of infrastructure they've got. They need OLTP storage. They need block storage. They need high performance storage for transactional applications. Our goal is not just to compete in the commodity segment. We certainly offer that for customers who want it, and we are price competitive there, but we also offer highly differentiated solutions. As an example, if you want to get Oracle Exadata for high performance storage to run mission critical applications, you can get that.
In a very similar strategy that you've seen us evolve over the years with engineered systems, where we are able to differentiate the market for hardware or systems, you will see us differentiating in cloud-based storage and compute. Okay? Now compute is similar. This is the ability to go to the cloud and request elastic compute capacity. It supports a standard called OpenStack Nova. It's the same thing that you would expect. You can define what kind of compute flavor you want. Do you want a standard image? Do you want a CPU intensive image? Do you want a lot of memory because you've got a memory heavy application? It allows you to run both locally as well as you have remote standby for high availability. We give you an easy-to-manage cloud monitor environment, and it's fully secure and obviously it's elastic. Okay?
Now, an example that we do here that other people don't do on elastic compute is that today, if you run a technology from Oracle, for example, called Real Application Clusters, or what you've heard about called RAC. None of the other clouds allow you to run Oracle RAC. The reason is very simple. Their compute environments do not support shared storage. Okay? If you want to use a technology like that for high availability, you literally cannot run it. Oracle's compute service and storage service not only support the commodity environments you want for test dev and other things, but we also differentiate it with technologies like shared storage, high availability, high performance I/O solutions, so that you can run mission critical transactional workloads, data warehouses, and things of that nature. Is that crystal clear?
We do offer Infrastructure as a Service, and we are price competitive with the commodity vendors in that segment. Part of the reason we do that is it brings discipline to our cost of engineering, which will help us when we compete in SaaS because our cost of infrastructure and storage is substantially lower than other SaaS vendors. As we've always said, similar to what we do in engineered systems, we don't want to compete just at the low end of the market. We differentiate, and that differentiation is very important for customers moving true transactional mission critical workloads to a cloud. Okay? That differentiation is frankly all the technology you guys have heard about from us for many years, clustering, engineered systems, high performance storage, in-memory technology, et cetera. In addition to that, we offer messaging and identity.
You will see all of our cloud is built on the same infrastructure. If you want to send information from your premise to our premise, you can go through a messaging service. If you want, we'll show you today single sign-on across all of their applications. If you're a user and you want to use a bunch of our applications and platform, you get a single way to get identity and sign on. All of this is designed to make it easy for our customers to use more products and services from our cloud rather than having lots of individual isolated services. Okay. The last area is really what we're doing with Platform as a Service. Platform as a Service in a nutshell is to bring the technology that we have in our database and middleware to three kinds of customers.
Developers are building applications, line of business users, and corporate IT departments. Okay. Developers really want four things. I want a database to build an application against. I want to program in Java. I want to build a mobile front-end application. Because I'm a team of developers, I need to collaborate with them. That's the four services on the top line. Business users typically say, "I've got a slightly different set of requirements. I want to share documents with my people, collaborate with them and share documents for project teams. I want a social network to build relationships with people. I've got a bunch of data that I want to do analytics on, so I want an infrastructure to store the data in, and I want to do analysis on it." Periodically, they say also need workflow or what's traditionally called BPM.
Lastly, corporate IT guys say, "I need to take my on-premise systems and hook it up to the cloud." In the industry, there's something called IaaS, Integration Platform as a Service. Think of it as a connector layer to connect your on-premise system to a cloud. I want to monitor the cloud applications, and I want to use it as an environment to get IT analytics. Okay. This is the suite of offerings that constitute our Platform as a Service. Let's take a look at just a few of them because it illustrates some of the differentiators. Okay. Let's start with the Oracle Database. Today, you can get a full-featured Oracle 11gR2 database or 12c. It includes the database options that people like. All the traditional options that we have sold to customers. There are three important things that we offer.
That database is fully secure. We encrypt the data on the network. We encrypt it in the database. We encrypt your backup. It is highly available. We support something called Data Guard to move data from a primary to standby. Obviously, I mentioned RAC and clustering. It allows you to run a clustered environment. Most importantly, Oracle manages this database for you. What does that mean? If you go to Azure, you go to Amazon, you go to any other cloud, you can run the Oracle Database on those clouds. However, what they're giving you is Infrastructure as a Service. You have to patch it, you have to back it up, you have to manage it. Okay. What they do, is they give you cheaper hardware.
From a point of view administration, your DBAs, your system administrators, every one of those people has to be involved because you're responsible for the whole environment. Okay? In reality, the cost of people in a company, in an IT department, dominates the cost of hardware. What we've done is, we've taken the manual work that people do from the point of view of backing up, patching, and upgrading, written into software, so we automate it lights out, and we're able to then provide a much higher value-added service to customers. Okay? Our differentiation is around really three things. It's fully portable from on-premise to cloud. We'll actually show you how easy it is to do. You can simply export a Data Pump file and load it up into the cloud or vice versa down.
Number two, it's fully managed for you, which allows you to lower the cost of administration from a human point of view. Third, we support high availability in a fundamentally better and differentiated way than you can do on any other cloud because we offer technologies like clustering and disaster recovery. That's number one on the database. WebLogic, which is our application server, is very similar. Okay? You get a full-featured WebLogic 11 or 12c version. It is fully secure, fully scalable, fully available, and clustered. Same value proposition. Your existing solutions can be moved to the cloud with zero modifications of your code or your applications. Number two, Oracle manages it for you.
Third, it is differentiated from the point of view of availability because we allow you to cluster, handle disaster recovery, and other cloud solutions that infrastructure does not support a model to give you that from the point of your shared storage. Okay? In these areas, as we've entered the market, we're focused not just on saying we've got infrastructure and you can run our software on that infrastructure, but to differentiate the cloud service we're offering customers by taking out a lot of the cost that they had to do manually, putting that into software, and eliminating the need for anybody to do that work. Therefore, we can offload costs from customers and give them a better return on investment, and we can also improve the efficiency with which we operate the fleet. Okay. For developers, we offer two important solutions.
We give you a developer environment, which is an environment for development teams to collaborate. If you want source control to put your stuff in. If you want to handle a project management system. Technologies that people have heard about in the industry called GitHub, a Bugzilla repository, a Jira system for project management. What we're doing there is for a development team, not just telling them, we give you an environment where we can run your application, however, you're on your own for development. We take care of, if you want to use our place to even develop your application, we can give you that too. Then a mobile environment. Today, most people who want to build new applications are targeting them for mobile devices. There are two important pieces we allow you to do.
One is to take your back-end applications, whether that's Oracle on-premise applications, a legacy application, or an Oracle Cloud application, expose that as a set of services, and then publish them out to smartphones and tablets. Okay? We go to the line of business. For the line of business, it's really these four services. Document sharing. This is, I've got a project team. I want to share documents with them. You can go to a cloud, get a folder or workspace, publish your documents to it. We synchronize the documents across all your devices, your desktop PC, your smartphone, or mobile. We give you the ability to have discussions with these people, and we give you both online and offline access. Part one. Okay? What happens if you actually want to have a conversation with somebody?
Instead of having to go into email to do that, we give you the social network, and it's integrated with our document management and document sharing solution, so you can have a conversation with people both within your company as well as outside your firewall. This allows you to build project-oriented teams and project-oriented communities without having to have any infrastructure on your premise. Third is analytics. Let's say you buy our cloud HR solution and you're an HR team. We give you analytics built into the product. Let's say you've got a bunch of custom spreadsheets that you've used, and you want to mesh up some of that data with the rest of the HR that we give in the cloud. If you're an HR buyer, you don't have to go and buy a data mart and install it on-premise.
You can simply get our analytic tools in the cloud. You can build reports, you can publish key performance indicators, we synchronize it to Excel as well as mobile and office clients. If you have data that you want to load, we certainly allow you to load structured data into the Oracle Database. If you have unstructured data and you want to put that in the cloud for analysis, we give you a Hadoop environment along with a set of technology that allows you to, as a business user, not as a Hadoop programmer, take that data, process it, and load it into your analytic system for analysis. Okay? The reason that that's important is we want business users to be able to do this without having an IT developer or programmer involved. Okay. Lastly, for IT departments, there are two things that we do.
We give you something called integration platform as a service. This is, I've got Oracle ERP or SAP on-premise. I bought your sales cloud or your HR cloud, I want to integrate that with my on-premise system. The integration platform as a service allows you to connect your cloud with your on-premise system. It's a messaging bus and a SOA, service-oriented architecture, infrastructure that allows you to connect cloud applications with each other, as well as cloud applications to your on-premise system. Business process management is really allowing people to design business processes or workflow, model them, and then integrate them with systems that they have in the cloud or on-premise. If you're an IT person and somebody came to you and said, "We've moved a bunch of applications to Oracle Cloud. However, we have some legacy systems on-premise or existing applications on-premise.
Can you guys connect us together?" You don't have to go and buy on-premise stuff. You can use our cloud integration service to do that. If you've got workflows that you need to model, for example, if you're building an expense tracking application, there's a lot of departmental workflows that people have. Again, you can get in the cloud. The last piece is really what we're doing with the system monitoring and IT analytics function. System monitoring is you've got a bunch of applications today that you manage on-premise using Oracle's Enterprise Manager product. You then moved a bunch of applications to the cloud, and you want to monitor and manage their performance. However, you don't want to use your existing on-premise Enterprise Manager to do that, nor do you want to install a separate instance of Enterprise Manager to run the cloud.
You can get that from us where the management system itself is in the cloud. You can use that to manage, one, your on-premise systems, two, other cloud-based systems, or three, systems in the Oracle Cloud itself. IT analytics, think of it as if you've got log files coming off your different systems, you've got system management information coming off your on-premise systems. You want to load that into a cloud because you want to store all that data and then run analytics for security event detection, performance tracing, diagnostics, alerting, capacity planning. You can do all of that in the cloud. You do not have to install any software on your premise to do that. We covered on the platform side the three primary communities we're targeting, the developer community, the line of business community, and the IT community.
You also know that we have a large partner ecosystem of ISVs and VARs who run on Oracle technology. For those guys, we offer the Oracle Cloud Marketplace. If you're an ISV and you've got an application, an example is Temenos. Temenos is a financial services institution. They run on Oracle technology today. They said, "Hey, we'd like to offer a service to customers. We want to build on your cloud platform as a service. We want customers to discover applications through a marketplace. We're going to publish our applications to your marketplace, and then a customer can then go evaluate the application and then buy it through this cloud marketplace.
Obviously, as we scale up our platform as a service business, these ISV applications that run on Oracle, of which there are hundreds of them, those partners want to get out their offerings on a cloud. Because we both run Oracle software and most importantly, we manage it allows them to get a much more easy model to roll out their applications to the cloud. Here are some examples of customers who run on the Oracle Cloud for infrastructure and platform, and Amit Zavery will talk about some of these example in his session. On the platform side, the important thing to make sure you guys understand, we're the only cloud that offers the breadth of Oracle software. Why that's important is Oracle software, our database, our middleware, is a standard in many companies.
Because we offer the same software in the cloud, it allows companies to build applications on our cloud knowing full well that if they want to take it back on premise, if they want to move it anywhere, that stuff can be moved. It doesn't run just on the Oracle Cloud. That gives them an insurance and it gives customers enormous interest in using our cloud as a platform. Secondly, our cloud offers, on the platform side, three important ways of differentiation. It's the breadth of the platform. If you're a line of business user, instead of saying, "I'm going to one vendor to get my document management system, a different one to get analytics, a different one to get social network," you can get it all in one place.
Secondly, if you use our CRM or HR or ERP cloud applications, we'll show you a couple examples, and they run on your tablet if you want to try it, where we extend the functionality of the application using the platform. There are lots of companies who want the ability to extend their SaaS with a PaaS, and it gives us a second way of differentiating. The third one is, each individual piece of the PaaS and infrastructure is not commoditized. I mentioned even on something like infrastructure as a service, that most people have asked us, why would you possibly be getting into that segment? It's fully commoditized. It's a segment of infrastructure as a service is commoditized for a percentage of workloads.
Our focus is not just offering that segment, but frankly offering a more differentiated offering in areas like clustering, Data Guard, what we do with engineered systems, they're all differentiators that our customers like and want. If you look at this market opportunity for infrastructure and PaaS, it's quite simple. The Oracle install base, where we have huge presence with database and middleware. They want test development environments. I'm a developer. I want a test dev environment. I don't have to go and buy a machine anymore. I get it from the cloud. I've got time-critical projects. I need to get up and running something by December. You can get it in the cloud. You don't have to put it on your premise anymore. I've heard about the Oracle in-memory database, or I've heard about the Oracle multi-tenant database. I want to try that feature.
My company has not yet adopted 12c, but I as a developer would like to do it. You can try new features in the cloud. There's the whole range of departmental customers who don't have time with corporate IT who want this environment. For install base, there's a number of different ways that we can go to market and get adoption of this technology. Okay? Net new customers. There's a lot of companies that say, "Listen, I anticipate that someday I'm going to be big customer. Today I can't afford Oracle because I'm a small company, and if I have to buy on a capital basis, I can't afford it. On a subscription basis, I would love to do it." That's the second is net new customers who want Oracle software on a subscription price. The third one is software as a service.
Customers wanting a PaaS to extend their software as a service applications. All three are new opportunities for us. How do we run this? When we got into building a cloud infrastructure, we always had a view that we're going to roll out infrastructure, platform, and software as a service. The entire environment has been designed, if you think of it, on the model of a telecommunications network. A really modern, ultra-modern telecommunications network. What I mean by that is if you think of a telecommunications network, there's a service delivery infrastructure that says, "I've got a new service, voiceover IP," pick your favorite, digital media, et cetera. Those are services that come in, and they get deployed onto this infrastructure. We designed our operational architecture to support lights out.
When you have a new service, it describes itself to our network infrastructure and our physical infrastructure. It gets automatically provisioned, automatically patched, automatically upgraded, and the entire process is lights out. We'll show you a couple examples of if you order an Oracle Database, you order a middleware or applications, how it works. Why is that? The reason is we're eliminating the cost that companies have on their premise associated with people by putting that into software. Because we put that into software, not only does it work lights out, which means it works better, but it also means as we add more customers, we don't have to add people operationally. If you look at it In January, end of January, early February, when we looked at the last time we did the numbers, we had 300 people managing our entire fleet.
300 U.S. headcount. If you compare that over the previous year, we only added 11 people because we opened a few more data centers. As the fleet scales out, we're not adding people because we're automating it in software. That allows us not only to be more efficient operationally, it gives our customers a better experience, and thirdly, it also allows us to roll out new products and services much more quickly, because there are not a lot of human beings involved in implementing a new product or service. This gives us best-in-class operations, and I'll talk about what we're doing from a scale point of view.
Additionally, when we acquire companies, we standardize them on the same infrastructure, both on the same physical infrastructure, which means we can optimize the cost from a sourcing point of view, in the same data center, and in the same operational model. We are today in 19 Tier 4 class facilities. We support four nines from an availability point of view. We have 24 by 7 monitoring. For a number of applications, we support what we call best-in-class peering, which means very sophisticated network model to give you dedicated network traffic and other things. We have a dedicated operations team. Every person who operates our fleet is an Oracle employee. We don't use contractors. We don't have any of that. That allows us to do certain things, which I'll talk about in a second. We follow very strict operational practices.
One of the important things, because we are in 19 locations around the world, we have dedicated staff, to ensure customers do not have concerns about Patriot Act. Okay, the data not only is the primary location is overseas, the disaster recovery location is overseas, the people operating it are overseas. Okay. There is no issue with data coming across into the appropriate geographical location that people are concerned about. Okay. We don't build our own data centers. Okay. Our data centers are operated by two providers. There is a provider called Equinix that provides us data centers, and we also use a wholesale facility of what we call a co-location provider. One of the things you will see is we don't have a lot of costs associated with data center build-outs and capital expense associated with data center build-outs.
Our employees support all of these different operating principles. Monitoring, incident support, maintenance, et cetera. That is the top left. That is all the things that you would expect around operational management. Frankly, they are involved only to diagnose issues that a customer may have. All the operations are automated. Lights out for them. They are only involved to resolve issues for customers. We do have strict qualification by role. As an example, if you are a customer who is in the federal government, we do have an accreditation process so that our employees who operate it go through security clearance. There is a lot of other practices that we follow. One of the important things is we are already certified as compliant with a variety of different standards. ISO, for example, and a number of these Department of Defense standards, PCI compliant, HIPAA compliant, et cetera.
What that allows us to do is to sell our products into industries that care about this. Okay. Our cloud services. It allows us to sell to healthcare, financial services, government agencies, Department of Defense, et cetera. Here are examples. We have a commercial cloud offering. If your customer is concerned about PCI or HIPAA, we have a PCI or HIPAA certified cloud. If you are a government agency in the U.K. or U.S., we support that. Over and above the U.S. federal government, if you are a Department of Defense, which has additional set of requirements, we have gone through that as well. Okay. What that means is it allows us to broaden the reach that we have with these offerings into a number of different industries. Now, how big operationally are we? Today, we support 28 million active users a day. Okay.
They do 23 billion database transactions a day. Okay. Just to give you a sense, that is larger than the total volume of debit card or credit card transactions that happen daily in North America. We operate in 19 data centers, and these numbers were all as of Q3. Okay. 270 petabytes of storage and 12,000 devices. Here is how we have grown. I am going to start with just Fusion, because I often get questions on how is Fusion itself doing within this. This is the total number of subscribed users on Fusion over the last several quarters. These are fiscal quarters. That is a big ramp, from Q4 two years ago. It is an increase to nearly five million subscribed users, which is a 20-fold increase. If you look at how many business transactions these people are doing, when I say business transactions, I am not talking about a database transaction.
I'm talking about a promotion or a compensation raise, that may involve multiple database transactions. If you average the number of business transactions we're doing, that's increased about six times. This is just over the last five quarters. Today, we do on average, 40 million business transactions, which roughly, if you multiply to database transactions, is about 140 million-200 million database transactions. Okay. This is all users, okay. If you look at all users on average across the cloud, we've grown to about close to very slightly north of 28 million users. One of the important things I want to make sure you understand, different products scale differently in terms of different user counts, okay.
Marketing, for example, you typically have a small number of people in the marketing team, they drive a lot of transactions because they're sending out email and collecting information about people. Raw counting users and wondering why do all the services not uniformly scale, doesn't mean the value of an application is different depending on the kind of application it is. It's not all of them are proportional number of users. In general, you see we have steady, good, strong user growth. Lastly, if you look at the number of daily transactions in billions, it's roughly more than doubled in the last five quarters. From about 10 billion, slightly north of 10 billion in Q3 to significantly more than that now. In general, the cloud has reached a lot of companies, lots of users, lots of transactions, and it's grown steadily.
Just in closing, I want to make sure you understand one important thing from our point of view. When you look at a company's systems today, there's really three pieces of cost in it, the cost of infrastructure, the cost of software, and the cost of people administering it. The value of a cloud service and how much you can make offering it is associated with what part of this cost are you displacing. If you look at cost of infrastructure, traditionally, that's the smallest piece of the bunch. There, it's frankly driven by three things. How efficiently can you source? How efficient is your utilization? Do you offer differentiation? Our focus there is on, we source very efficiently, obviously, because we know how to build hardware efficiently and at cost.
We're very efficient at utilization because the way we pack the systems, most importantly, because we have our engineered systems, which are highly efficient in the way they operate. We need less storage and compute to run the same workload that other cloud vendors have. Our cost of infrastructure is very competitive, and it's competitive not only with the infrastructure vendors, but it is significantly differentiated from other SaaS vendors, okay. Cost of software. This is where we use a lot of technology that Oracle has. We have a very dense, vertically integrated software stack. We exploit our multitenant capability that we've talked about publicly. We don't use any third-party software that's expensive. All of it controls the cost of software. Most importantly, the cost of administration. This is by far the biggest cost, the people-oriented cost within companies.
The core issue there is we've taken the manual work that people do, through software, we've automated it. Just to give you a sense, last year we did 164,000 upgrades of ERP, HR, CRM in the cloud with a team of 45 people, okay? You can talk to customers and get a sense of how much their upgrade processes take. The only reason we're able to do that is not that those 45 people were the best upgrade artists in the world. It is because we took the complexity that they've had to deal with and put it into code, and the systems are automated because of that. It allows our customers to have a lower cost of ownership and allows us to have a highly differentiated service, which traditionally means over time, that's differentiated. I hope that gives you an overview.
What I wanted to do today in the opening session was give you an overview of what our cloud strategy is, what are the pieces. Our strategy has been very simple, bring the best-in-class infrastructure, platform technology, applications, and information-enabled services to customers and partners anywhere in the world at the touch of a browser through the Oracle Cloud.
Good morning. My name is Rondy Ng. I'm responsible for ERP Cloud Development here at Oracle. It's going to be a four-part agenda today. First, I'm going to give you a quick overview of Fusion ERP Cloud, I'm going to talk about differentiators with some of the competitors out there. We're going to show you a demo of the products, we're going to close with some customer traction and customer use cases. Let's start with Oracle's ERP Cloud strategy. Very simply, our mission is to provide the very best ERP Cloud services in the world. With a very simple, intuitive, contemporary user interface experience on all sorts of form factors like smartphones, tablets, desktops. Embedded with social collaboration to streamline all the communications and productivity across business processes.
With the most functionally complete and integrated footprint, with lots of best-of-class, enterprise-grade feature set, with industry capabilities, broad coverage on localizations for different country-specific requirements, with big data analytics embedded into the applications, with good visualization, simple visualizations to help our transactional users, analysts, managers, and executives alike. Last but not least, on the most performant and highly scalable infrastructure to be able to support the world's largest organizations, especially those in very transaction-intensive industries, financial services, retail, telecommunications. When you look at the ERP Cloud vendors on the market today, almost all of them are midmarket-focused, with very limited depth functionally, as well as a very limited footprint to support enterprise-level customers. Oracle's ERP is the best in terms of functional footprint and broad and deep in terms of coverage.
In any contemporary ERP systems, you would expect that we have very robust financial systems, procurement, project portfolio management. At the same time, we have added a lot of great enterprise-level capabilities like Enterprise Performance Management, strategic sourcing, contracts, supply chain, as well as Governance, Risk, and Compliance. All these functionality are all designed and architected together to work seamlessly. They all share the same reference data model. They all share some common business services. Like example, we have a common architecture for all the accounting processing, tax processing, payment processing. At the same time, we've embedded a lot of great industry-specific capabilities for financial services, retail, for professional services, high tech, and coming very soon, higher education, as well as public sector. In terms of country coverage, we have specific country localizations.
Let me drill down on some of these areas with a little bit more details. Financials is the bread and butter for the ERP. In core financial management, we have very robust general ledger, payables, accounts receivables, expenses, cash management, fixed assets, and so on and so forth. These are best architecture, best-in-class capabilities with 30-plus years of intellectual property building and working with tens of thousands of customers implementing EBS, PeopleSoft, and JD Edwards. Very robust capabilities there. Financial reporting analytics. This is actually a key differentiator for us, where we have incorporated the number one Hyperion technology called Essbase, which is actually an in-memory, multidimensional reporting analytics technology that tons of customers out there have been using for years, and we have natively embedded into the core of the ERP.
The result there is very advanced reporting analytic capabilities, all without actually having a separate reporting mark or data warehouse. Planning and budgeting. This is the number one market-leading product called Hyperion Planning. We actually put the planning product on the cloud, and now it becomes our planning and budgeting cloud service. Order capture, which is another recent acquisitions from Oracle called BigMachines, is a very sophisticated configuration, pricing, and quoting cloud vendor, and we have actually incorporated that technology to support our order capture to revenue flow. Governance, Risk, and Compliance. This is actually the module to help companies to address, comply with SOX, Oxley requirements. A very strong enforcement on segregation of duties. We have a lot of great capabilities in terms of controls and audits of transactional and access activities.
The result there is very advanced reporting analytic capabilities, all without actually having a separate reporting mart or data warehouse. Planning and budgeting. This is the number 1 market-leading product called Hyperion Planning. We actually put the planning product on the cloud, and now it becomes our planning and budgeting cloud service. Order capture, which is another recent acquisition from Oracle called BigMachines, is a very sophisticated configuration, pricing, and quoting cloud vendor, and we have actually incorporated that technology to support our order capture to revenue flow. Governance, risk, and compliance. This is actually the module to help companies to address, comply with SOX, Oxley requirements. A very strong enforcement on segregation of duties. We have a lot of great capabilities in terms of controls and audits of transactional and access activities.
In the project portfolio management area, this is a lot of industrial-strength capabilities for the project-centric organizations, especially in industries like service-based industries and high-tech and IT and so on. None of the other ERP cloud vendors today have as complete and as broad of a footprint in this particular space. We have robust planning, budgeting, and forecasting capabilities with embedded analytics coming out of the big data infrastructure. Leveraging the Hyperion Essbase technology for performance reporting, just like in finance. With project accounting capabilities, with a lot of great capabilities in costing, billing, revenue management for project-centric organizations. These are capabilities that we have built with best-in-class capabilities from years of building EBS, PeopleSoft, and so on. That's definitely a lot of robust functionality that we have carried from kind of those packages directly into the project accounting functions.
What's new in this package is a number of project execution modules for actually helping the project managers and the project team members alike to manage their project tasks, project plans, as well as basically resource allocation. We have sophisticated resource optimization scheme to help project managers to find the best resources and managing and optimizing project resource utilizations. Last, project visualizations, where we have a great visualization specifically optimized for the iPad, which you're going to see in a demo a little later. In a procurement and supply chain area, we have very robust procure-to-pay capabilities. A large of that capability set is coming out of, again, best feature set inherited from EBS and from PeopleSoft, with lots of capabilities inherited from that intellectual property there. On top of that, we have added a number of very advanced capabilities like contract management, strategic sourcing.
These are capabilities that actually help corporations to manage all the supplier interactions. For example, there's actually a great capability for the procurement department to manage all the supplier bidding activities. There's a reverse online bidding, so they can actually bid for the contracts if the best quality, lowest price, and so on. On top of that, we have great procurement spend analytics capabilities. These are actually functions to help companies to optimize for their spending behavior and patterns, and will be able to actually use those to drive better negotiation with the supply base. On top of all of that, we have great supply chain functionality, inventory and costing, logistics, and we also have a master data management solution for corporations to manage all the product information centrally within the cloud. On the differentiator side, now the market always likes to compare us with SAP and with Workday.
I'm going to start with those. For SAP, last year, they have announced that their Business ByDesign, which is kind of their mid-market cloud solution, and put it on hold and no longer actually adding new capabilities, put into a maintenance mode. Since then, they have retracted and said that they're going to actually re-platform on top of HANA. Frankly, we have not seen them a lot on the marketplace. The market is a little bit confused about their cloud strategy. The best that we have seen is they actually took their Business Suite on-premises solution offer as a hosting services, and sometimes put a SaaS pricing on top of that. Of course, now they have a lot of acquisitions like SuccessFactors and Ariba for niche plays in those areas.
Workday, on the other hand, what we have seen, a lot of that actually is just basic financial functions with very limited procurement capabilities. They don't have anything of the functional breadth and depth that we have. They have no full procurement, strategic sourcing. They have no supply chain, no enterprise performance management, no project portfolio management, no GRC, not a whole lot. In terms of Oracle, let me just actually talk about kind of some of the key differentiators in each of the key areas. In the planning space, as I mentioned, the number one product in the market, Hyperion Planning, is now actually a cloud service, and is fully integrated with our core finance functions. Real-time information from our finance is actually fed to the Hyperion Planning model to support real-time forecast modeling.
The solution itself has a lot of great capabilities to manage enterprise-level planning, budgeting, and forecasting functions with a very sophisticated business rules engine to help predictive forecast modeling. In core financials, as I mentioned, the key thing there is the coverage in terms of the global capabilities as well as the scalability. In terms of global coverage, as I mentioned, we have great capabilities to support multinational companies complying with different accounting requirements, multi-GAAP, IAS-ready, supporting all multi-currency capabilities, multiple tax regulations, supporting multiple different payment formats, and so on and so forth. Localizations for 50+ countries translated into 23 different languages. Scalability. As Thomas mentioned, we've been able to achieve 200 million+ transactions per hour in throughput. In our core accounting all the way into multidimensional reporting and analysis. Workday claim that they have 200 million in a year. In reporting, multidimensional reporting and analytics.
This is a key thing that all of our early adopters, all of existing customers love about the package. We have the capabilities to do multidimensional reporting, slicing and dicing from within a core general ledger to help customers achieve real-time pro forma consolidation views of their financial results. All these actually are native with no integration. There's nothing that they need to out of the package. No separate warehouse. SAP requires a separate warehouse for that kind of functions. Workday has a Work tag, which is an in-memory technology, but it's not as proven, it's not as robust as Hyperion Essbase. Next one is integrated document scanning. This is actually to support customers to do completely touchless invoice processing.
We're the only vendor that actually incorporated invoice scanning technology all the way from your scanner into our image process management with optical character recognition, and get all the images directly over to the invoice entry clerks in the shared service centers. The entire solution is end-to-end, is touchless. None of the other vendors, even kind of the most sophisticated enterprise-level ERP vendors, are able to offer that out of the box. Usually, people pay a lot of extra to get a third-party solution in that space. Industry capabilities. We have a lot of great, very advanced capabilities in many different industries, including average daily balances, bread and butter for the big banks. Revenue management. Revenue recognition rules are very complicated for high-tech companies selling products and services. There's actually an upcoming IFRS rule to govern revenue recognition rules.
This particular module is going to apply to multiple different industries as well. Coming very soon is our public sector higher ed support with commitment control as well as grants management. Just a couple of months ago, we've announced in the higher education users group that we are also going to deliver a student cloud solution for the higher ed in next calendar year. In the project space, as I mentioned, we have the breadth of both project financials as well as project execution in a completely integrated platform end-to-end. Lots of great capabilities to help customers to manage projects, not just kind of for the financial accounting reasons, but also project execution with great visualizations. Procure-to-pay. Fully integrated procure-to-pay with great event sourcing and contract management capabilities end-to-end.
Really robust product management information management with a master data management solution on the cloud, together with supply chain functions, inventory costing, logistics, and so on. All these functions are not available in Workday. Even for SAP in their cloud solution, they only have one piece, which is actually the Ariba for their procurement solution. None of those actually are integrated. It's actually a standalone function. We have the entire end-to-end solution covered. What I'd like to do is to go through another section to tell you a little bit about the customer traction that we have. Over the past 12 months, Oracle ERP Cloud has great adoption, great traction with the customers adopting in many different ways. We have customers in 20 different industries across 21 different countries. We definitely have more customers on ERP comparing with Workday.
We have more big names comparing with what they have as well. Generally, we have 3 categories of customer uptakes. Let me kind of go through each one of them. First one is mid-market, fast-growing companies where they have outgrown their existing ERP packages like Microsoft Dynamics, NetSuite, or QuickBooks and the likes, where they actually adopt the ERP cloud for the scalability as well as kind of the enterprise-level feature set to support their growth. Second category are enterprise customers looking for specific functions to complement their existing on-premise ERP solutions. In SAP, even in some cases, definitely a lot in EBS, PeopleSoft, JD Edwards, and so on. These are the functions like our strong procurement solution with sourcing capabilities, Oracle Fusion Accounting Hub for the advanced reporting analytics, as well as the planning and budgeting solution to complement their existing ERP.
The 3rd category there is enterprise-level customers looking to adopt a 2nd-tier implementation. These are typically subsidiaries or acquisitions where they typically want to bring in ERP capabilities very quickly in a cost-effective way to the companies. When they look at bringing them into the corporate ERP systems, it's usually more complex, so they decide to go on the cloud. This also gives these companies a great experience, as well as building up the confidence level that ultimately they will be able to uptake ERP cloud for the rest of the organizations. Another thing that I want to actually bring up there is of the customers that we have in here, over 30% of these customers have adopted also HCM Cloud and/or CRM Cloud in conjunction with ERP. Definitely, multi-pillar adoption is quite popular there. Let's get through some of the customer examples.
The first three here are enterprise-level customers. First one, Skanska. Skanska is the biggest multinational construction company in Sweden. Longtime EBS customer. They have decided to do a full re-implementation of the entire footprint, including ERP, HCM, Taleo, as well as Hyperion. Versus upgrading their existing solution from the EBS 11i to the latest version, they have decided to go all Fusion. In their particular case, the expected benefits are much better corporate control with much better visibilities, with advanced financial reporting analytics. They love the user experience that we have. They are expecting to have a much better total cost of ownership implementing this solution versus upgrading. BT, British Telecommunications, the world's leading telecommunications company, longtime EBS customer as well. They have decided to upgrade their existing EBS solution to EBS release 12.
At the same time, they have adopted Fusion Accounting Hub to implement that as a coexistence hybrid solution together with EBS, where they are using the Fusion Accounting Hub to replace many legacy reporting platforms. Expected benefits there are to streamline and standardize the entire close process, have much better reporting, make better decisions, and definitely simplifying a lot of the infrastructure that they have in that space. TD Bank, The Toronto-Dominion Bank, based in Canada, is the second-largest bank in Canada. They are net new adoption of Fusion ERP, replacing a number of legacy ERP systems that they have. The advantage that they see there is, again, the same theme, advanced reporting analytics capability to help them drive much more streamlined financial close and reporting, helping management decisions and the like.
Wieden+Kennedy, you may not have heard about them, but they are the advertising agency for many big names like The Coca-Cola Company, Meta Platforms, Nike, Inc., Old Spice. Very innovative company, they are very fast-growing as well. They have adopted ERP, HCM, and Taleo cloud together to replace their legacy fragmented systems that they have. Expecting to improve a lot of the efficiency, getting much better quality, and driving much better communications with employees and operations with real-time access. California Academy of Sciences, this is a role-leading research institution based here in San Francisco. You probably have seen the video from their Controller, Christine, talking about the business benefits that they have, and it is a full adoption of finance, projects, procurement. In particular, in their research space, project costing, accounting integration with ERP finance is extremely critical for them. It is driving a lot of productivity there. dunnhumby.
dunnhumby is a U.K.-based customer science specialist, a subsidiary of Tesco. Tesco is the second-largest retailer in the world, right behind Walmart. Where dunnhumby specializes on is helping the retailers to understand customer experiences as well as loyalty to drive a lot of the analytics there to help the retailers to drive those initiatives. In their case, extremely fast-growing. They have decided to adopt pretty much everything Oracle SaaS, including ERP, HCM, CRM, Taleo, pretty much the entire footprint. It is a multi-phase project, and they are expecting the ERP solution, together with all the other pillars, are going to significantly improve their infrastructure in terms of cost, have much better visibility, management execution, driving employee productivity. A lot of great benefits there.
The next 3 customers are all EPM planning customers, where Bellco, for example, is the second-largest credit union in Colorado, replacing their Microsoft Excel-based planning with a sophisticated Hyperion planning solution on the cloud. Delaware Life integrated between the Finance Cloud and the Planning Cloud, one integrated platform, again, basically replacing legacy systems. Vertex Business Services is actually a meter-to-cash BPO services for a lot of utility companies in North America. Again, they're replacing their IBM Cognos solution and Microsoft Excel-based planning with Hyperion planning on the cloud. To summarize, we believe that Oracle ERP Cloud has the most complete best-of-breed, enterprise-grade footprint. Comparing all the other mid-market cloud solutions on the market, it's a big enterprise-level upgrade. We have not just robust enterprise financials, but a lot of advanced functions in procurement, project portfolio management, supply chain, EPM, GRC, and so on.
We have broad global and industry capabilities, global architecture, localizations for more than 50+ countries, translated into 23 different languages, great industry capabilities across a number of industries. Contemporary ERP capabilities. This is actually very important. Simple, contemporary user experience together with embedded social collaborations to streamline processes, mobility with phone and tablet support, integrated document management, which is unique to us, integrated big data analytics to drive decisions. Last but not least, we are the fastest, most scalable architecture in the world, 200+ million transactions per hour, bar none. Thank you very much.
Morning, everyone. Let me give you a little bit of background on what we're going to be covering today. Let me jump in. Thank you very much. We covered the safe harbor already. I won't go into that. Let me jump into a little bit around our HCM cloud strategy. First and foremost, we're going to transform the human capital management space by delivering a functionally deep, information-rich, extremely modern user experience, across the broadest spectrum of HR and talent management applications. I'm going to cover all of that today in great detail. I'll give you a little bit more background around what that strategy looks like. First, the user experience is the most critical component for our customers, and we're investing significantly in that. I will show you a demonstration personally on what we're doing there.
It's modern, it's consumer-based, it's mobile, you can have access to the application anytime, anywhere, to be productive. We can push out self-service and make it available to everyone within the organization. We also have done things very different from our competition, and I'll spend more time on this as we go through the session. First, from day one, we instrumented big data, business intelligence, as well as social capabilities into our applications. I'll walk you through that, explain what that is, and we haven't stopped there. We've continued to move that ball forward. I'll talk about it, I'll show you, and I'll tell you why it's different. As Thomas said at the beginning of the session, this is all built on a common platform.
We have a unified, integrated HR and talent management suite, the broadest in the industry, on a common platform of social and mobile and extensibility and integration capabilities. All of this is available today in our public cloud. I wanted to take a brief step back just to orient you to where we're at and give you a few things to help you understand some of the differences that we see and that our customers are seeing as it relates to the full cloud that we offer. Obviously, HCM is part of our application SaaS applications that we have available. Beyond that, we sit on top of a very robust platform of PaaS capabilities and IaaS capabilities. One of the things that we built this cloud platform to support is some of the largest companies in the world.
One of the examples that I give, it's one of our largest financial services customers, that when they were looking to buy our Oracle Cloud HCM service, subscribe, and roll out their implementation, they were on a PeopleSoft instance, there were nine different PeopleSoft instances. They brought us in, me and my team into the room to talk to us about their application, and we do something called a fit gap analysis, what they're using the application for today, how they're deploying it, what countries they're deploying it in. We did a comparison just so they could feel comfortable that they could go live. One of the applications that they showed us was something called their holiday application. They're like, "Chris, we have this holiday application, and this is great.
It's mission critical for us because at the end of the year, we give out toys to all the boys and girls, and we want to make sure that this is part of your roadmap. When is the holiday application coming in your Oracle Cloud HCM?" I was like, "I worked at PeopleSoft for five years, and I never remember a holiday application, building one." I called the guy, the GM of PeopleSoft, and I'm like, "Do we have a holiday application?" We're like, "No, never had one of those." What they had done is they had customized the application, and they had built it and had it there for so long that they thought it was part of the application footprint.
What we said is, "Hey, we have this capability PaaS, and you can go out and build a standard Java application to support what you need for that holiday application and easily integrate it into our standard Oracle Cloud HCM service." For them, that was the perfect solution. For enterprise customers, having the capability to leverage our PaaS capabilities is critical to make sure that they can meet the needs and deploy everything in the cloud. Just one example and orient you where I'm at. The next thing that I'll just bring you back to is HCM is part of an integrated CRM and ERP solution.
This becomes more and more important as larger organizations, midsize and large organizations, are starting to consolidate a lot of the cloud purchases that they've made over the last 5 to 10 years. What has traditionally been the case is cloud has been bought in very small components of a business process. We bought a learning cloud, we bought an expenses cloud, we bought an accounting cloud, we bought a Salesforce automation cloud. The expense associated with having all of those different clouds is getting to be extremely high because IT has to support all of those integrations. Now what we're able to offer is to start to consolidate not only your HR applications but your ERP applications on a common cloud.
Just orienting you to broader strategy, it's important as we go talk to customers and get higher up in the organization for them to think, "I'm going to modernize, but also I'm going to reduce costs, and not just in one functional area, but across my enterprise." It's a key part of our strategy. I'm here to talk about human capital management, let me spend a little bit on what we have in the way of human capital management. First, it is the broadest and deepest HR and talent management cloud service that's available today. Other large vendors will say this, it is not true. When you look at SAP and SuccessFactors, what they have is they have a good, robust suite of talent products. They have a very relatively immature core HR module.
They have no payroll as part of that capability. They have no benefits. They have no time and labor. They punt to their on-premise, maybe hosted HR system that's been around for 25 years. We have the broadest and the deepest solution here. What's nice about offering this in the cloud is we can cater to some of the largest companies in the world. We have companies with 150,000-plus employees, like Schneider Electric, using our application, UBS, British Telecom. We have some of the largest companies in the world that have deployed our HCM cloud suite. We can also sell to brand-new customers that we've never been able to sell to before because of the deployment cost and supporting the infrastructure for these applications. We're selling to companies of 750 to 2,000 employees, and we've never penetrated that market before.
We have companies like Autotrader.com, small company, WAXIE, small company. We have many outside North America, but one in particular is Peach Aviation. Peach Aviation is in Japan. They're the low-cost airline carrier in Japan, about 750 employees. We're able to go into new markets because we're offering a full suite of cloud applications, and penetrate these new markets. Let me give you a little bit of background. It's a robust suite. I'll go through this from global HR to workforce rewards, workforce management, workforce compensation, and a full talent management suite. I'll cover this in detail. Let me give you a few of the key differentiators that we have, and we've instrumented in to our cloud suite, our HR cloud suite. From day one, we built in big data capabilities into our application. It's pervasive.
We have charts, grids, and graphs. That's pervasive throughout. We took some hints from our other application families that we have, and one of them is in CRM. CRM processes, when you're capturing an order, they've had a process where they look at propensity to buy the next application, and it has been an algorithm, that capability in every store application. You've seen it, you go to Amazon, you buy shampoo, and it also says, "Hey, people that bought this shampoo, bought this conditioner," and it makes a recommendation to you. It's an algorithm that front office applications have used for years. In our HCM Cloud, we put in the back office for the first time. Now what we've done is we've taken those same algorithms, and we've applied this prediction big data capability to people.
Now we can look at a lot of historical information, mine that data in our HCM Cloud, and predict, based on past experience, who has the possibility of exiting the organization or who will be a top performer based on historical results. We can make those recommendations to managers so they can better manage their workforce. We've taken BI, we've taken big data, and we've changed the game and built and instrumented that in from day one. I'll show you that, and I'll give you some examples. We did the same thing on social. Obviously, in HCM Cloud, we look at Workday, we look at SuccessFactors. Social is a key thing that Workday has not even started on. In V1 of our product, we built in business processes around social enablement. Every single major object in HCM is socially aware.
What that means is we can start a discussion thread, a conversation around that object. The example is if I'm doing a performance appraisal or performance review for the year, and I want to start a discussion thread, include a document that says, "These are our fiscal year 2014 goals. I want my entire management team to review that document, sign off on those goals before I put them into our system," I can do that, have that conversation. It's secure, it's part of my application, and it's in context to my performance appraisals and about what my goals are I'm about to set for the next year. Why that's different, today, how that's handled is offline in email, and after the year, I have to go back and make sure, yeah, did everybody sign up for those goals? I can't remember if everybody signed up.
I have it in context to the application. We've done that throughout. It's in candidates, it's around benefits, it's around compensation plans. All of those major objects are socially aware. Very different. We instrumented that in from day one. We've taken social to the next level, and I'll show you some of that. We've moved into social sourcing, so employee referral programs where we can leverage our employee social networks to go get the best people, even passive candidates, and bring them in. We have social learning. I'll show you something extremely cool, innovative, called Video Share that we have available, trying to be YouTube for the enterprise. We've done and instrumented some things that are very different. Then probably the last key area that really makes our HCM Cloud different is the extensibility framework that we built in.
You have the ability to configure the application at different layers. You can do it at the UI layer, you can personalize and configure every single page for an individual, for a department, for the entire enterprise. You can do it at the BI layer. We have BI throughout. We've built it in. You can create custom reports, ad hoc reports, add a field, remove a field, pervasive throughout the application. You can do it at the application component level. I can add application business components and make them first-class citizens in my application. What this allows large companies to do is configure the application, but still stay on the standard technology, still stay on the standard application, and continue to upgrade just like they would as part of our SaaS fleet, they stay on the latest release.
All of this extensibility is great as companies get larger and they want to really configure their applications. I gave you the example, that extensibility goes beyond our application layer. We can then go into the platform as a service and even the infrastructure as a service. I gave you the platform as a service example with my large financial services holiday app. We also have something called Video Share. We want to be YouTube for the enterprise, and I'll show you what that looks like. We can store all of those videos in our infrastructure as a service. You don't have to go out, and you can store all of those, versus today, what most companies do is they publish confidential videos out on YouTube, and they have all this confidential information that's out there in the public forum.
Now you can keep it within your enterprise. You can share this information, and I'll give you more, we can store it in our infrastructure as a service. Great capabilities where platform and infrastructure starts to be a competitive advantage for us in the application space. Just a few metrics here, how big, how large our HCM Cloud is, 6,000 customers, 12 million people hit our HCM Cloud service on a quarterly basis. We have about 11%. If we look at all the job acceptances in one quarter, it equates to about 11% of all U.S. hires are flowing through our system. The scale and volume that we have that are flowing through our business is pretty dramatic, and I think you can see that from this slide.
These are just a few statistics that we have on the scale of our HCM Cloud service. Let me give you a little bit of detail on what applications we offer. Workforce management. When we talk about workforce management, it's around time and labor, it's around scheduling your labor, it's around global absences. When we say global, we talk about absence rules that are different in the U.K. They get pretty much every bank holiday off than in the U.S. where we get virtually no holidays off. We have to manage that. We have to have that as part of our application. That's instrumented, and those rules are part of our workforce management application. We have workforce rewards, so compensation and payroll, things like stock awards, stock grants, how you're going to retain your best employees, part of our HCM system.
Workforce optimization, Thomas mentioned this in the opening session. Workforce optimization is around predictions. I gave you the predictions, big data analytics. It's also around workforce modeling, you can model your workforce. We have a full suite of workforce analytics. We'll talk a little bit more about those later, but those are instrumented into our application. You don't have to go out to a separate site to run our analytics. It's part of our application built in. I'll give you more information on social and what we've done. I've already given you a little bit on that. We have a full talent management suite, broadest in the industry. The world-leading recruiting application came from Taleo. They had over 1,500 of the largest enterprises in the world using their recruiting application.
Why that's important, when you're a large organization, you want to have a common, consistent experience when you go source a candidate, when you find that candidate, when you onboard them globally. If you don't have the scale to support that type of global solution or the volumes that Taleo or our recruiting cloud solution offers, it's not going to meet the needs of those large companies. I'll give you some specific customer examples. One of them is Macy's. Macy's hires 80,000 temporary employees in a 6 to 8-week time frame. Nobody else is able to do that. We can deliver that as part of our recruiting cloud. Candidate sourcing. This is social sourcing. This is basically leveraging your employees' social connections around creating employee referral campaigns.
You can pay them, whatever we pay for employee referrals here at Oracle, to go get passive candidates and bring them into your organization. Social sourcing is a very cool social application, extends our recruiting application. Onboarding, the ability to create a well-defined, orchestrated, step-by-step process to fill out all the documents, get what office you're going to be in, take any training courses you need as you're ramping up, and get onboarded into the application, part of our application, Talent Management Cloud. Learning and development. Key differentiator, Workday doesn't have it. We have it. Key part of our cloud, being able to grow your employees, create development plans, career plans for them, learning and development, core component. Performance management, set goals, align those goals to the overall strategic objectives, measure that performance. Pretty straightforward. Talent review. Talent review is really about calibrating across departments.
This happens all the time, right? I have one group that everybody's a five, and I have another group that everybody's a three, but when you get them together, they're all threes, fours, and fives. You have to calibrate performance ratings across the organization you have a consistent approach across your business. Talent review allows you to do that in a software or tool-enabling way. Goal management, be able to create goals, track goals, both personal goals and enterprise goals, as well as succession management. Succession management is really about who your next pipeline of leaders are. If you lose a critical sales resource, who's ready to take that position today? If you don't have anybody ready, who do you need to train up to make sure that they're ready to take on a critical position within your organization?
Succession management as part of talent management is critical. Again, that's part of our Talent Management Cloud. That's a little walkthrough of the applications. I'll walk through some of the differentiators. I'm going to show you the application. It's extremely modern, consumer-oriented. We take a mobile-first design paradigm. When we say mobile first, not only do we design for the size of a tablet or for the size of a phone, it's a responsive development framework that we have, but we also take advantage of the capabilities on those devices. If you're on your iPad and you're using our application or you're on your phone and you want to update your profile picture, you can snap a picture of yourself, update that, and you just updated your profile picture.
With video share, you can record a sales call that you liked, or you can record a customer service call, and you can post that instantly to our video share and make it available to a selection of your organization. Taking advantage of device-side capabilities is what we do when we say mobile-first design. I'll show you our engaging, responsive application. You've seen some of that from Rondy, who presented, but I'll show you what it looks like. We're innovating, and it's not just me saying it. We won, I'll show you one of the analysts from Ventana Research. We won the 2013 HR Technology Innovation Award from Ventana Research. Workday, SuccessFactors have not won that award. At least I know Workday hasn't, SuccessFactors, not in the last three or four years.
We won that award in 2013 before new innovations like we have in our work-life applications around things like competitions, creating competitions within the enterprise, so you can squeeze out additional productivity. I'll show you what that looks like and give you some examples of how that's used today. Things like social learning and video share. Brand new, very, very cool, different types of HR applications that HR can now deliver to the business. We have a complete suite, it's global. I talked about the complete suite. We have to be global. We want to cater to the largest companies in the world. Let me tell you, well, first, we support 200-plus global countries. Multinationals can deploy in 200-plus countries. We support 34 different translations. On top of that, we have 17 today, deep localizations.
When I say deep localizations, it's supporting deep policies like the Affordable Care Act or EEO, Equal Employment Act, and we support all those rules, all those policies, all that reporting in our application for 17 countries. Today, companies can go build that themselves, but we've lowered that cost by delivering these really extremely deep localizations in 17 countries, and we'll continue to extend that. As that extension happens, we continue to lower the cost for some of the largest global companies in the world. From a global perspective, we're meeting those needs. I'll talk about some of the companies that we have that are doing business in 100-plus countries like CWT, our Carlson Wagonlit, 137 countries, Herbalife, 62 countries, AXA, 70 countries. We have some of the largest companies in the world that are doing business in many, many countries.
A few more differentiators. Where we're different, specifically from Workday, is we offer a progression to the cloud. The majority of our companies today are starting with Core HR and talent. We see that moving the suite to the cloud. We have many of the biggest companies in the world that are starting with talent management, rolling out talent, compensation, then looking at and rolling out Core HR. Schneider Electric is a great example. 150,000-person company, wanted to phase their progression to the cloud, started with performance management, added compensation, which is extremely complex business process, now they're rolling out Core HR to 150,000 associates. It's a great differentiator to progress. With the nice thing about it is you have one cloud solution. You don't have to go to another vendor, get another cloud solution. It's all in one.
You can start and continue to add new modules as you progress. It allows companies to get a return on investment very, very quickly as they move their entire back office to the cloud. Huge value proposition there. Talent centric. I spent a lot of time on this. World-leading recruiting, social sourcing applications. We have some of the largest companies in the world. I'll give you some examples of that. We have a full learning suite. We've introduced new things like social learning. Social learning is this ad hoc video share capability. I can tell you that the way the millennials learn, the way my kids learn today, is they don't go to a formal training course. They go to YouTube, they watch videos, it's three to five-minute chunks of videos, that's how they consume information.
I can tell you, I can give you an example from this morning. I have a seven-year-old, he plays video games, he plays Skylanders. Skylanders are from Activision, who's an HCM customer today. The way he gets through every single level is he goes to YouTube, watches a five-minute video, understands what he needs to do, then he goes on and does that on the game. That's how the millennials learn today. That's what social learning is. That's what we've delivered in our application. Talked about social, I'll talk about big data. Let me show you a little bit of a demonstration. I'll walk you through a few things that I've just talked about. I've given you some of the differentiation, some of the things that we do differently than our competition, let me show you with live products.
First, before we toggle over, I'm going to walk you through the breadth of what we have from an HR perspective. I'm going to show you some global HR capabilities. I'm going to show you time and labor. I'm going to show you absence management, how that is part of our application. I'm going to show you learning management. This is something that, again, Workday doesn't have. They partner for this, how you can grow your employees. Learning management is critical. It's critical not only in North America, in Europe, you're very different. In Europe you don't fire people, you retrain them. In fact, you get credits from the government for retraining your workforce. Learning management is a mission-critical application in Europe. Having this as part of our HCM suite is critical for not only U.S. employees global deployments.
World-leading recruiting and social sourcing. What you'll see is a fully integrated, unified recruiting, and social sourcing solution into our manager self-service experience. This came through the acquisition of Taleo. We've unified this, we've integrated it, and I'll walk you through what that looks like. Very differentiated. I'll walk you through social. Social is something that people have different approaches. Some approaches are, we got social on the side, and it's just like email. You can go use it, but it's kind of just there. Our approach, and really what analysts say is the best approach, is to put it in context to a business process, in context to something you're doing, so you can use it as you're interacting with an application because it's there, it's available, it's secure within the application experience that you have.
That's what we've done with OSN and our social network, and you'll see that in context. I'll show you some cool things called work-life applications. Again, we won the Innovation Award in 2013 from Ventana Research before we had even cooler things like work-life apps, and I'll show you that. Analysts have been really talking about what we're doing, and a couple that I wanted to highlight, Ventana Research first. They said we've surpassed our competition with an integrated HCM and talent management suite. They also gave us the Innovation Award. I talked about this is the third time, Innovation Award in 2013 for being the most innovative HCM solution in the market, and we won that last year. Constellation Research came to OpenWorld last year. We had given them a number of references. They weren't satisfied.
We set them up with so many happy customers to talk to. They felt compelled to write a research note, called it the Untold Story Success of Oracle Human Capital Management. You can go read that one. It's available. Came out in February of this year. Great testament to what we've done. IDC loves social. They love what we're doing from a social perspective. Some good quotes, give you a little bit of background, and we can make these papers available if you want. Globally, you can see we're touching. We have live referenceable happy customers in every single geography. In fact, we'll spend some time on North America. We have some of the largest companies in the world in Europe, like Standard Life, like UBS, like British Telecom, like Schneider Electric, all using our Human Capital Management cloud.
We also have global customers in China, in Australia, in Japan, in India. Mahindra Comviva , India. Ardent Leisure live Core HR in Australia. We have customers like Peach Aviation in Japan. Global. When we think about a human capital management solution, it has to be global. We want to sell this to the largest companies in the world. Where we're different from Workday is we think global. We built and designed our application to be global, and a large portion of our customers are outside of North America. I'll give you a few examples since I only have four minutes left. Here are some customer examples. Siemens, 65,000 employees, all in North America, Canada, and Mexico. They were on a PeopleSoft system, I'm going to give you some examples of different kind of tranches moving to our HCM cloud.
These are PeopleSoft customers. Siemens, full HR. They were a heavily customized PeopleSoft environment, struggled on upgrading, high cost to upgrade, moving to our HCM cloud. Toyota in Europe, another PeopleSoft customer, diversified many instances, consolidating, moving to our HCM cloud. Large HCM. Macy's is a great story. They hire 80,000 temporary employees during the holiday season. What they love about our cloud is the flexibility they have. If we told them they had to upgrade between Thanksgiving and Christmas, they would no longer be our cloud customer. Different than the Workday of the world. If not everybody has to move at the exact same time, we give some level of flexibility. That's why Macy's is one of our great customers. British Telecom, Schneider Electric, over 100,000, 150,000 employees on our HCM cloud service today. A few more examples. Global, Herbalife doing business multinational, 62 countries.
Carlson Wagonlit, 137 countries. Allegro, we have more than that. AXA is doing it in 100 countries. VINCI is doing it in 200 countries. We have some of the largest companies in the world doing business multinationally in many countries. VINCI, 200,000 people doing business in 100 countries. These were SAP customers that were using SAP, ERP, and HR that have moved to our HCM cloud. VINCI is one of them. Large company, old, tired user experience, looking to modernize, moved to our HCM cloud. BG Group in the U.K., wall-to-wall SAP, opened up for bid. Workday, SuccessFactors were there. We were there. Won this business. They're live. Happy customer. Thomas talked about them earlier. Colt, another SAP customer, moved to our HCM cloud. Financial services, another example of customers moving. UBS, nine custom PeopleSoft instances, looking to consolidate, reduce costs, moving to our HCM cloud.
BlackRock, Associated Bank, medium-sized bank, in-house custom systems. They had outsourced payroll to Ceridian. They looked to bring that in-house, another great Customer there. Some HCM and ERP customers, joint single instance, completely integrated. Rondy talked about a few of these. Again, like we knew Ken was a Workday compete. We do fantastic when we bring in the full suite, completely integrated. HR is great, ERP is great, doing well there. Last one, suite customers. We're selling the suite, so the full talent management suite, to customers all the time. National Instruments bought everything we have. We still have more new solutions coming out, but they're buying the suite, including recruiting, including learning management, including payroll. Manitowoc, PMC-Sierra, these are customers that are buying the full suite from us, just as a few examples. I will end, last slide, with a couple of things.
We're differentiated not just in what we're offering from software as a service, but our platform and our infrastructure as a service differentiates our applications, especially to the largest companies in the world. That's going to be critical, and that's going to become where the game is played the next three to five years from now. Strong momentum. I think you've seen it by the customers and what the analysts are saying. We're cool. Innovation award winner. We're doing more cool things. We're trying to be different. We're not just trying to pick up an HR system and move it to the cloud. We're trying to differentiate mobile, social, big data, work-life apps, very differentiated. We have a lot of live and referenceable customers, and we're releasing new modules so we can cross-sell and upsell into our existing SaaS customer base.
Good morning, everyone, or maybe noon now, good afternoon. My name is Ken Bond. Okay. I knew that was a trigger for the applause. I've seen it a couple of times. You can see how I learn fast. Okay, my name is Steve Miranda. I'm here to talk about customer experience, which you've probably heard in the industry, really people starting to shift the word from CRM to customer experience. Let me try to explain why we have that nomenclature, first of all, and then I'll get into our products. As you've seen before, get into a demo and then differentiators, et cetera. This is our safe harbor. Okay, what should be very obvious to you? First of all, technology is exploding. You guys, there's popular buzzword, big data. You can just, as evidence around the room, the number of devices you have online.
As I'm sitting behind you, I see not only are you paying attention, but you all are multitasking on different things. A variety of different statistics on where big data is coming from, how users are interacting with that data going forward. Big deal, what is that doing? Well, it's changing the behavior of consumers and changing the behavior of all of us. In this presentation, not only we're going to show you demos, we're going to have a hands-on, but I'll give you some experiments to do, just completely offline in your personal life to see how this is really changing. It's changing behavior. Things that should be obvious. Again, you're always connected. You're always sharing. People are sharing within social media.
Whether you know it or not, you're probably sharing because either you're sharing things, publishing things, or you're consuming things, or people are sharing with you through recommendations, through social media, through reviews, et cetera. Therefore, it makes you always aware. What does this mean to what's a new forming role? You see more and more organizations talking about their head of customer service or their head of customer experience. Why are companies making it a top priority? First of all, in a recent survey being done, 91% of companies want to be the leader in terms of what they call customer experience. However, there's still a big execution gap. About 38% of those companies think that they are still at the beginning of their customer experience life cycle, and only 16% consider themselves advanced in terms of customer experience.
Why we're referring to the term customer experience, and why is this so critical to customers? Fundamentally, that technology shift and that always connected, always sharing is changing the way consumers, be it B2B or B2C, do business. It used to be how you got information about a good or service that you were looking to buy was you either went to the store, you talked to a salesperson, you tried to find out, or you went directly to that company in some way, shape, or form to try to find out what was good or bad about the product, and you got to do comparisons on your own. Today, be it social media, be it online reviews, be it chat, be the connectivity that you have, you no longer have to go to that organization or that company. You want to know how Oracle software does?
You don't have to come to Oracle and talk to Oracle sales rep. You can post something on Twitter. You can post something on Google+. You can have specialty news groups. You can look at YouTube for videos to see our customers, what they're saying. You look at our competitor's website. The digitization in B2B and B2C has completely changed the way consumers buy and look to buy products. Therefore, it's completely changed the way a sales force has to approach those consumers, be it B2B or B2C. You no longer can come in naively to educate your potential customers or prospects based on what they need to know. You have to go in assuming that they already know something about your goods and services through these different mediums. You have to go in knowing what they know to be able to adjust your message going forward.
What's really differentiated in our view in customer experience is the company that understand this data, use this data in their marketing and their prospecting, and feed this data to their sales organizations going forward. In addition, more than ever before, the closed loop system all the way to services. When you need a service on any function, again, personal experiment, you can either go to a news group or the consumer site. A lot of people have Apple or Dell laptops. However, you don't need to go to those sites. You can go to Google, you can go to different news groups, different sources for service.
You as the brand, as Apple, as Dell, need to be aware of all those potential sources of data because you want to be able to give the best goods and services to your potential consumers and your existing customers through service. Then you want to route those customers who have service requests right back into the marketing sales process. It's really a closed loop system, which I'll describe in a moment. What have we done at Oracle through our organic investments and build-out and then through strategic acquisitions? We believe we've defined a complete set of customer experience applications to take an entire life cycle of this new modern experience, starting with the underpinnings of social, mobile, and the platform as a service that Thomas talked about at the very beginning to go forward.
You can really start, we like to think of this as an infinity loop because depending on where you start. We can start with marketing, where we have not only B2B but B2C marketing, and I'll describe that in a moment. It's not only classic marketing but direct targeted marketing integrated with social and integrated with data, which is important in differentiating. From marketing, we have salesforce automation solutions, particularly in B2B, where you have an outbound salesforce like Oracle, arm these sales reps with the best leads from that marketing component, then give them the information from marketing to better sell. We're going to show you a little of that in the demonstration going forward.
When you actually have the customer who wants to buy something, you route that customer in a self-service fashion to configure and price the good and have that be an e-commerce capability. Again, something all of you should be very familiar with. You buy things from Amazon, you buy things from Expedia, you buy things online. You are able to quickly and easily configure, price even complex goods like a laptop or more sophisticated material and do that activity self-service. We can have that both in B2C as well as in B2B. Moving around the service.
This is classically known as call centers, but as you know, you probably moved away from call centers to knowledge management systems where you have sites that have content, you can go to a site and do FAQs and including social, so that you could see and respond to service requests even if they aren't coming to you, the individual organization. I'll get into examples of that as we go forward. A complete suite of best-in-class applications that customers can choose to complete their customer experience solution. It's all multi-channel, via web, mobile, social, in-store, a contact center, service or direct sales channels. Again, I'll get into examples as we get into each individual part. The size of Oracle's customer experience cloud. We service over 4,000 companies, and I'll give you the examples later in the presentation today.
Our data, we have 1 billion profiles updated monthly. By a profile, that means an individual consumer, either first-party data or third-party data, which I'll get into what those definitions are when I talk about the data part, that are updated monthly. If you as a consumer are putting things on the Best Buy shopping cart, or if you're a loyalty member at an airline and you go to their website, if you go to Expedia, we are tracking those profiles, and we update about 1 billion of those profiles monthly. We serve up what we call 7.5 trillion data elements monthly to our customers. By that, I mean the following. Of those 1 billion profiles, when you put something in your shopping cart at Best Buy, we have lots of information we track about you.
We have your gender, we have your age, we have income level. We have that you shop for a flight to Hawaii. We know whether it was an outbound flight or an inbound flight. We know if you put it in the cart and didn't buy it and walked away, so that we can send you an outbound marketing campaign to go forward. We know that if, by the way, once you did that, you then went and looked for hotels on a separate site for your flight and which hotels. Again, did you put it in the shopping cart, et cetera. Those data elements, over 7.5 trillion served up monthly basis to our customers.
We send out, this may be not great news to all of you, but for better or worse, for our business term marketing, over 89 billion emails sent out last year. This is direct targeted email, and I'll describe that in just a moment. We have 100 billion, what we call customer experiences per month. What that is defining, a customer experience is defined as when a customer interacts with something. Either they go to the website, they put something in their shopping cart, they respond to an email, they view the email. That kicks off what we call a marketing orchestration. Depending on the response and the rules for the response, we will initiate a workflow to better target that customer. A classic example is a customer of ours, Expedia.
There's statistics that they run that will show you if you put something in your cart for Expedia and you walk away, particularly rental cars, the time to send you a follow-up email to respond if you don't buy is critical in closing that transaction. If they give you an email within the next 15 minutes of you abandoning the cart, chances are much, much better you're going to go forward and complete that transaction than if you just abandon the cart for the rental car and leave it. By the way, something that I didn't really realize, when you do rent a car, if you don't show up, you don't get charged. A big problem with rental cars is people reserve them and never show up to actually get the rental car. Once again, targeted marketing that's timely is really key there.
They send you reminders before you take your trip. Here's what car you have. Go and pick up the car going forward. A single biggest factor in terms of actual execution on that. Those are examples of a customer experience that we do on behalf of our customers at a rate of 1 billion per month. What is our strategy then? To give the comprehensive single interface across these customer experience channels, marketing, including social, sales, both online and direct sales through SFA, service, and actually ordering through e-commerce and configure price quote. To have that be the entire life cycle of the customer experience, from prospecting all the way to servicing the customer, and then feed back that service customer right back into prospecting. To do this across channels.
You buy things, you may have a phone call, you may then follow up on the web, you then may actually execute on mobile, or you research on mobile. Track activities on all the channels and be able to execute the activities across all the channels. To provide the same user interface across functions within our customers' organizations, so that whether you're in marketing, sales, service, you have the same access to the information that's critical to you in a single, unified platform. To deliver all of this in the cloud-based deployment underneath the cloud-based platform as a service platform that Thomas talked about, and that we're going to show you in detail in the next session going forward. What are some of the details between each section? First off, in marketing, let me just dive a little bit deeper.
What companies classically did in what I call an old-school marketing, was they tried to target and segment users. What that used to mean was you used to set up a campaign and say, "Okay, Oracle's run a campaign. We're going to go after multinational companies of over $1 billion revenue in North America who run high-tech manufacturing." That was really analogous to kind of a spray and pray approach. Let's take a rough segment of people, whether interested or not, let's send out a bunch of marketing material, and let's see what happens. If you want to do business that way in our Marketing Cloud, you can certainly do that.
What we're really designed to do is personalize multi-channel campaign so that we can find out information about the user, be it B2B or B2C, and direct that campaign based on what we know about that individual at a much more precise level than what I just described. Instead of doing that, we say, you know what? We're going after procurement officers of those companies who've been to a certain website, who've shopped for a certain good or who've posted on their social media some questions about particular goods and services. Very targeted marketing. We have that marketing. You can do it either display ads or mobile advertising. Very importantly and differentiated, as Thomas talked about at the beginning, we do really what nobody else does, is we combine data into that platform.
By data, it's not only data we know from external sources, but by cookies and mobile activity we have. We know what the end user has been doing, and we know, therefore, a pattern of behavior of interest in things to be able to better target what's going on. We know how many people. We just did a demonstration this week looking at people who are interested in luxury cars, and we know that people who are interested in BMW luxury cars are also looking at Audis. They're also looking at luxury hotels. We get a pattern of activity based on actual usage on the web and the website that's part of those billions of transactions that we collect. We feed that directly into our marketing transaction.
It's not just a marketing application in the cloud, when you combine that with data and the term big data gets overused because some people, what does it really mean? In this case, it means driving direct marketing where it's targeted. I said I'm going to give you a demo. We'll do that in a minute. I also said I'm going to give you a personal experiment. You guys want to see how the Oracle Cloud really works. Go to Best Buy, put a computer or something in your shopping cart. Don't buy it. If you guys want to buy it, go ahead. Ken's paying for it, don't worry about it. Walk away. Don't execute the transaction. Go to your Facebook page the next day, sometimes the same day. Try to see which ads come up on your screen.
Go to Expedia, start to book a flight or book a hotel somewhere, anywhere in the world. Go to your Twitter feed. Look at what the sponsored ads show up on your page that day or the next day. That is not a coincidence. That is very likely, and I'll show you our customers in a moment, the Oracle Marketing Cloud behind the scenes doing direct targeted marketing advertising at what you specifically are doing. You do that experiment. You see our customers. I'll give you a number of other cases. Go to StubHub. Look for a game or tickets. Walk away, don't buy anything. You'll start to see that showing up in different advertising, including mobile. Play a game on your mobile phone. You know the games that have the Flappy Bird or the ads come up. You'll start to see StubHub advertisements pop up on that.
Again, not a coincidence. An example of what we mean by multi-channel, direct targeted marketing powered by Oracle Marketing Cloud. Sometimes you have that direct advertisement of B2C. Other times, you have more of a direct selling model where it's a B2B place. For that, we have our sales force automation, the Oracle Sales Cloud. Complete customer data management, including contacts in the industry, a robust territory management. This is the CRM system or the SFA system that Oracle uses today. We model all of our territories for our 100,000 plus sales representatives across multiple lines of business across pretty much every country in the world. Territory management, modeled at Oracle today.
Sales prediction to allow you to know which customers have bought which particular goods and service from you, and based on then what they don't have, be able to predict the best upsell capability to do today. Again, we use this internally here at Oracle. All the upsell campaigns that Chris talked to you about and that Rondy went through about how we're targeting PeopleSoft customers and EBS customers and Siebel customers, we use our own sales prediction to do that. Partner relationship management, if you sell through partners or resellers. Having to do a sales campaign. This is not like the robust marketing campaign I talked about before. If you're an individual rep, allow you to do personalized sales campaigns or send off emails using that data from marketing to your individual potential customers or prospects.
Lead and opportunity management, of course, forecasting, quota and compensation management to pay the representatives. Again, some of the most sophisticated companies in the world, including Oracle, using this for our compensation management to sales reps and managing quotas. If they've got the marketing, they actually want to buy something, what do you do? You have to take them to a Configure Price Quote. Again, this most people would think of as a shopping cart experience. From the very simple to the more complex ability to configure an order, to be able to price the order based on that configurability, to be able to do things like availability so that you know when you order your laptop, how long is it going to take to apply, and to be able to issue you a quote.
This can be done either self-serve or through a rep going forward. Actually, we're going to show you in the demonstration integration with an e-signature capture so that you can take the full cycle order, and you'll see that in the demos as we show you configure price quote. Including catalog management and recommendations. The customer service. What customer service used to be is these used to be called call centers, because what you used to do is you got a problem with a good or service, you used to go on the phone, and you'd call someone and get that. What that evolved to was that became expensive, people thought, well, the web is here, we'll route people to the website, and you can search for your own answer.
Hopefully, when you call up, say it's a 10-minute wait, hey, you can find the answer on our website. You go on the website and have a FAQ or frequently asked questions. For that, we have knowledge management, which basically helps customers as their customers start looking for the right answer, can guide you with knowledge management and say, okay, what was the best fit? Someone asked about this good or service. Here's the right answer to give them. We have all of that in our service offering. What's really new and unique and differentiated is the social capability and the social integration with social. Here is the example where now you don't call the company, you don't go to their website for the company, you sometimes it's best for you to go to social media. My favorite example, who uses Netflix streaming? Okay, a lot of people.
If you want to know what Netflix is down, when Netflix streaming has a problem, the fastest way to get Netflix streaming is not going to netflix.com. In fact, I don't even know where their support is. You go to netflix.com, you see your movies and so forth. It's definitely not to call Netflix. I don't even know if they have a phone number. If you go to Twitter and you search on Netflix, and if Netflix is down, within about two seconds, you'll know it. It's out there, people are advertising, people have updates, et cetera. Southwest Airlines, a company of ours that uses social. They do it for social listening. When your flight is canceled or rescheduled, you can call them, in which case your call will be answered in five minutes or less or whatever their thing says. You can post on Twitter.
In talking to them, their Twitter reaction, their Twitter following to respond to people, because from their point of view, when someone calls them, you may be annoyed if you're on hold for five minutes. If you post in your Twitter feed that you're stuck and you had your flight canceled, not only is it their customer service to you, it's customer service to everybody who's following you. Airlines is a particular example. You can pick any one. I won't give you my favorite, but you can pick anyone and look at the complaints on the social media, and particularly Twitter, when flights get canceled and flights get rearranged. Those aren't people calling the airline. Those aren't people going to the website of the airline. Their customer service is now completely geared towards this third-party medium called Twitter.
In our service capability, not only is the capability to have phone calls in a call center, to have knowledge management direct to a website, but we have social listening across the popular consumer websites to be able to see when there's an issue raised, and then to be able to respond in a single user interface so that if the person called you back up afterwards, you know who they are, and you can connect those going forward, and to be able to publish in the appropriate medium without having to log out of your call center system, log into Twitter, log out, go into Google+, et cetera. Complete cross-channel management.
When you combine that with our marketing aspect, you can then route that individual, since you know their social media handle, and you know their association, and you know how their goods and services, you route them directly into your marketing campaign to try to take a service request into a happy customer, into an upsell capability. That's what we mean by the cross-channel, and that's what we mean by the full breadth of solution. I gave several examples. Underpinning all of these components is our social listening, social listening and social publishing. What you hear a lot of competitors talk about is social, but really what they mean is collaboration. We have collaboration, of course. That's a little bit what Colleen showed you in the demo, where you're chatting back and forth.
Social integration, in our view, is how social changes a transaction, how you listen to the social, like Twitter for service requests, how you respond through social, and then how you use social media for big data. Here's where the data component and a lot of those statistics I showed you come from our BlueKai acquisition, which is completely integrated with our marketing applications and then feeds the sales applications. The simplistic view of how this works is we have Let's start with the third-party data, which is probably easiest. Third-party data is we have relationships with folks like Dun & Bradstreet, folks like Experian, credit card companies, we can gather third-party data about consumers that's out there and available. We combine that with what we call first-party data, which is data about the individual that a customer has.
Our end customers, folks like Expedia and Verizon, have data about you, their customers, yet we combine that with the data that's out there externally available going forward. Then we marry that with data that we collect through cookies and importantly through mobile devices, so that that's how we track when you have an upsell campaign, and I said at the beginning, it's very targeted. If they want to target their Verizon, I don't know what their loyalty program is, but let's say, the Verizon gold card members who are of a certain income level or certain credit rating who happened to be on the Sprint website last week, we can offer you a targeted mobile phone at a discounted rate or an upgrade to your existing policy at a discounted rate.
What allows our customers to do that across marketing channels, we can do a web display, we can do it via mobile display, or what many of our customers do is they use it to buy AdWords at a preferred price on Google. In other words, if I know that you are a gold member, and I know that you just were on the Sprint website, and you then go to Google, and you search for mobile phones, I want to pay more for that mobile phone search than somebody who is just random, and you don't know is even in the market, who's just looking going forward. It gives you the ability to mine that big data, execute across these different channels. Okay, what did we show you?
First off, a unified view across on a tablet, of course, in the cloud. By unified view, combining sales information, marketing information, service information, on through to commerce information. Be able to configure the order right on through to actually signing. We have complete multi-channel, and again, that includes mobile, web, AdWords, for both B2C and B2B, including organizations that are starting to become B2B2C, complete differentiation. Going back to the opening statement, no longer CRM, it's not just CRM, well, it's moved to the cloud, and you can have this as evidence of your everyday activity. We are changing the way we buy things, we research things, we ask for service things, we book orders for things. You see it in your consumer experience, it's changed the way you're marketed to going forward. A rich user interface. Hopefully, you were able to follow along.
I apologize between talking quickly through it and you guys trying to get through it, an intuitive role-based user interface that should be looking very familiar. Icons, slides, flips, pop-downs, tablet-based interfaces, which are the benefit of some of the tablet UIs. We'll be able to leverage that to have a simple user interface. Really allowing our customers to accelerate their product introduction, bundling, by both being able to configure quickly and be able to target very accurately. One thing we didn't show you, but we have a best-in-class service capability, should you go to the web and need to search for products, goods, or services, with a knowledge management capability to allow you to match your questions to the actual information online from our customers.
We've integrated the CRM capability to the ERP capability, not only through the integration to our on-premise applications, such as E-Business Suite, PeopleSoft, JD Edwards, but to some of our customers like dunnhumby, who was referenced a couple of times, and I'll give another example in a moment, really end-to-end cloud-based ERP and CRM applications. Which I believe really unquestioned or unchallenged in the industry today in terms of our ability as one vendor to be able to apply the complete integrated stack across the board from CRM or ERP.
You saw that peppered throughout the presentation, from the dashboard at the beginning to analytics for what the user has done throughout, the updating pieces, analytics which allow you to say, well, which offers should you give the consumer with a 15-year loan or a 30-year loan, which is kind of running in the background to power the application. Importantly, the ability to extend the application and configure the application to our platform as a service capabilities. Our platform, as Thomas alluded to at the beginning, is not a proprietary platform, but any Java application, any database applications you have, you can run on our platform as a service and integrate that with our SaaS application services. Key capabilities, especially so in customer experience.
Now, with all that, big differentiators versus other cloud vendors in the space. First off, I've mentioned it several times, the complete offering from business to business and business to consumer. Some of the cloud vendors have in particular focused on sales force automation, which is not only a small part of the picture, I would argue in today's day and age, with modern selling and integrating with marketing, really only a partial solution without integration with marketing. In fact, some of our biggest competitors use our marketing cloud as their own internal marketing platform. The only one with unified marketing across web, email, display, search ads, which I talked about, social, which is not only social listening but social publishing, as well as mobile. We're able to actively engage and participate in social.
Not just collaboration, which both Katherine and earlier today Colleen showed you, but to able to use social listening and social publishing in marketing as well as in service. Of course, embedded big data. We don't have things because we run on our technology stack and because we have a virtualized instance, we don't run things like governors to govern particular queries that the users have. We don't mix data for data security, but that affords the user a better ability to run sophisticated big data and data quality on our cloud, including in our CX solutions. We think this will have increased sales productivity.
Once again, it's not just the ability to enter the forecast and to track your quota, but it's actually helping you sell better, sell more by giving you information about who you're selling to, and frankly, giving you more qualified leads by the more targeted marketing capability. Customer service, I talked about the social, but also self-service solutions in service area, highly differentiated from our competitors in the service space. An integrated set of pre-built analytics across the board so that you can actually run analytics across enterprise, CX, ERP, as well as HCM. Powered by the Oracle infrastructure in the platform as a service. Now, we have customers really across the board, across the CX suite, but we tend to get more and more questions around, because we've done acquisitions in marketing and in configure price quote, we tend to get questions around Fusion specifically.
Let me just go through Fusion Sales customers only first. Most of them, you will notice, actually have a couple different solutions. First off, Panasonic, already live. This Panasonic started an Oracle Marketing Cloud, Eloqua, as well as a Fusion Sales Cloud integration. That was started after the acquisition of Eloqua, so less than a year ago. Already live in a combined sales force automation and marketing solution. Kenya Airways, another example, both marketing and sales. This transaction actually concluded right as we announced the Eloqua acquisition, who wanted a combined marketing and sales solution. Again, live, again, showing you the global nature. The YMCA, this is a full suite implementation. CRM, including marketing, or CX, including marketing, sales force automation, full ERP, so all the financials, projects, and project accountings that Colleen and Rondy showed you, as well as HCM that Chris pulled out.
It was a suite set of deal. We're starting to see these more and more, particularly in mid-market, particularly in the U.S. If you look at the kind of cloud wave, if you will, obviously it started in SFA, moved to HCM, now moving to ERP. We're starting to see, particularly in North America, smaller organizations starting to move to full suite, and you see a couple of these, dunnhumby, YMCA being a couple. National Oilwell Varco, I think they were on the video earlier. This actually started from our HCM Cloud solutions. They were an Oracle Cloud HCM customer. They were very happy with that. They looked for a sales force automation solution. This was a salesforce.com replacement. They run both our Oracle Sales Cloud.
Prior to the acquisition for CPQ, they've now integrated Oracle Sales Cloud, BigMachines, their EBS for back office, and HCM all in the cloud. Green Mountain Coffee, we didn't show you our Outlook or mobile capabilities, but a heavy user, big differentiation versus other sales marketing competitors. Drees Homes, another one that uses both Oracle Sales Cloud and Oracle Marketing Cloud. H&R Block, most of you know, as well as Steria, Oracle Sales Cloud and Oracle Marketing Cloud, and then some that use social in the Oracle Sales Cloud, Pepsi, as well as Waste Management. Those were just Oracle Sales Cloud examples, small examples of Oracle Sales Cloud customers. I told you at the end, I'd show you some examples of our Oracle Marketing Cloud, particularly Responsys. You see companies like Intuit, E*TRADE, Facebook, LinkedIn, L.L.Bean. You see the travel, like Hotwire and Orbitz.
These are the type of companies or type of industries that, again, go to these websites, put things in the shopping cart, and show how their advertising reflected. That's the Oracle Marketing Cloud behind the scenes doing direct targeted advertising at you on an individual basis, not at a spray-and-pray type of marketing approach, and then giving direct follow-up leads much more accurately than customers could ever do before. Then our data. We have heavy partnerships with data providers as well as some of the biggest companies in the world as customers of ours for our data. These are companies that are, again, tracking data on individuals, both their first-party data, so they know about you, as well as third-party data, so it's information about you that's publicly available from people like Experian and Mastercard, et cetera, that we have partnerships with.
Tracking activity that you have on both mobile as well as on web for cookies and so forth. If you want to get a view, all, as Thomas Kurian said at the beginning, with respecting your personal information. We don't store any personal identifiable information on this marketing campaign. We store the information relevant to be able to target you as a consumer with particular attributes, not you with first name, last name, Social Security, et cetera. If you want to get an idea, when I talked about those 7.5 trillion attributes served up, we also are very transparent about it.
If you go to bluekai.com and go to Customer tab, you'll see all the attributes that we track across all of our consumers as activity happens on the web to feed this Oracle Marketing Cloud to give you an idea of the power of what our customers can use for targeted marketing. To wrap up, complete solution across customer experience, I think unquestioned. To give you the full life cycle of what a modern, what used to be called CRM system, is today. Consumer experience, starting from marketing on through to sales, either direct sales or online, e-commerce, and CPQ to complete the order and the transaction on through to service in a multi-channel fashion for all the users within the enterprise, consumable in the cloud for the best-in-class customer experience.
All right. Good afternoon, everyone. My name is Amit Zavery. Unfortunately, I'm not Ken Bond. Otherwise, I wouldn't have this session before lunch. I'll try to speed up things. What I wanted to do was give you an idea of what Oracle is doing around infrastructure service and platform as a service. You guys heard pretty much the upper part of the Oracle Cloud stack, and we'll start to drill down a little more in the platform as a service, infrastructure as a service. There are two parts to this session. I'll cover most of the services we have associated around developers and IT, and then Balaji, after lunch, will cover a lot of the line of business-oriented services we offer. Our strategy is very pretty straightforward here.
We want to offer the industry's number one database, middleware infrastructure, technology as a service with unmatched deployment choices and ease of use. I think the whole idea of unmatched deployment choice is really very powerful for platform as a service and infrastructure as a service. We really want to make sure customers can have the flexibility of figuring out where they want to deploy their services and be able to use the same common tools they were using before. That's really where we're trying to bring our best products, which are being used today by thousands and thousands of customers, onto the cloud as well. If you look at the benefits, we really see a lot of our developers and IT operations and line of business get because of the services we provide. One is for the developers around agility and quality.
Given that you get instant access where you have quick provisioning, a lot of the services available to you as a developer instantly when you sign up as a subscription really makes a big difference because they don't have to wait on IT staff or wait on anybody else to provision the system, buy hardware, install, configure all the different technology pieces. They're also getting access to the latest technology because we allow you to have all the latest releases of our products in the cloud as well. Better code in terms of being able to collaborate, trying to bring a lot of the collaboration technologies into the cloud where they, as a developer, can work with other developer staff and between different geographies to really work through the development process.
Frequent releases, we make sure that a lot of the updated versions, be it patching or getting the latest releases of our products, are available instantly in the cloud, so they're getting a lot of the ability to use the latest features very quickly without having to wait for a lot of these products to be licensed and configured inside on-premise. Build once, deploy anywhere. Basically, any application you're building, you don't have to worry about where you're going to be deploying it. The same applications would work in the cloud as well as on-premise or any other deployment model. They might choose to be a private cloud to a third-party provider as well. You're writing once, you're using the same code base without having to worry about how this will be deployed.
Do I write something differently for the public cloud versus something I want to write as an application on the private cloud? That's really very powerful to developers, and that's the benefits when we talk to developers, they see based on services we're providing. For IT operations, it's really around performance and cost. Given that the response time on getting all the services very quick, you're getting the ability to use a lot of these things without having to wait, and make it available to any users out there. A higher quality of service. Again, the whole infrastructure is very scalable, available, performant, secure. The quality of service in terms of getting a lot of these things working and, the time to market becomes very easy. Lower risk without them having to learn, again, something completely differently, different technologies or learn about something else.
It becomes very easy for them to adopt and without the risk associated with using it. Lower cost because you don't have any CapEx or expenses. You have subscription. You can use it when you want to. You can unsubscribe when you don't want to. Month-to-month subscriptions available for all of our PaaS and IaaS offerings as well. The key thing is you're doing more with less, basically, without having the cost associated with that. You don't have to have that many administrative staff. All the management of the cloud infrastructure, management of the releases, the upgrades, the patching is all adopted, provided by Oracle on the back end. You don't have to really invest in learning about how to patch, how to run the administration of database or run the administration of WebLogic or any other Java applications you might be building.
That's really quite powerful for IT operations. I won't focus too much on line of business. Balaji will cover more of this later. The key thing is, again, very quick to market, right? You're getting innovation by using a lot of the latest technology and getting speed because a lot of these things can be adopted very quickly. You're getting ease of use by having a very elevated user experience, very focused towards line of business, to be able to deliver applications that you might need in your enterprise. There are quite a few services we have built, and delivering through the public cloud subscriptions. Services like compute, storage, messaging, identity, and system monitoring analytics focused towards the IT staff, IT operations. Services like database, Java, developer cloud service, mobile service, and integration service focused very much towards the developer user base.
Process management, document management, social networking, business intelligence, and big data focused towards line of businesses. The key thing is all of these services are all integrated, of course, and they all work together. They all have been provided in very similar user interfaces as well as to the similar infrastructure. Let me walk you through some of the details around each of the services. The Oracle Compute Cloud, you heard some of these things from Thomas. The big thing here is that we want to provide a general purpose computing environment for any user to be able to launch virtual machines, and be able to deliver this for any kind of application workload.
You should be able to get different shapes of the virtual machines in terms of what kind of capacity you need or how much computing power you need, as well as be able to install and configure any image on top of these compute capabilities as well. It provides a lot of flexible configurations where you can orchestrate all the different nodes and metrics associated with that. Based on the metrics you collect, you can now do health checks and migrate your workload to different nodes automatically or provide some kind of rules associated with that, or scale up or scale down, depending on your specific needs. We also provide management capabilities around root VM access, so that as a developer, you can go and configure things as you would like or as you choose.
There's also RESTful API, so you can do a lot of these things offline or you can do things from on-premise as well. We have different shapes available, as I said earlier, in terms of this general purpose, but also a lot of the high memory configuration running on Exadata, so that you have a lot of high computing power. Depending on your application, you can get access to those as well. We also provide ability to do network isolation, security around that, as well as elastic IP, so that you don't have the DNS propagation delay kind of issues, and we make sure that you have no latency associated with using some of these compute capabilities.
From our perspective, the differentiation which we've seen, when we talk to a lot of our customers, is that this is really for them a good way to adopt a lot of our SaaS as well as platform as a service services on top of an infrastructure, which is the foundation for our cloud delivery. We also support the hybrid deployment model. It's all based on open standards. It is compliant to OpenStack Nova for compute, as well as REST interfaces. It runs Java, of course, SQL interfaces, as well as HTML5 for any kind of mobile development. In terms of opportunities, there are quite a few we see with this. We're seeing a lot of our Oracle customers who want a very flexible compute environment for running the test dev or lift and shift kind of requirements.
You have existing application you want to migrate and move some of those workloads to the cloud. You can do that very easily using the Compute Cloud, as well as migrate a lot of the custom applications you might have built, be it on Oracle tools or anything you might have built in-house. You can do that very quickly. For net new customers, definitely anyone who's looking for subscription-based adoption of our infrastructure and our platform, this is a very easy way for them to do this. Any of the SaaS customers, we're seeing a lot of our SaaS customers who need to do custom coding and build any extensions associated with the SaaS applications. This is a good way to run their applications on that environment. This is very differentiated.
We'll be able to provide a full end-to-end path as a SaaS and support the hybrid cloud deployment model. Similar to Compute, we have Storage Cloud as well. This is really the idea of having a very flexible, highly redundant, high-performance object store to be able to store any kind of large unstructured data. Be able to manage any digital content you might have as part of your application, or just want to move and store that as an archive or a backup. It's a very easy way to access all this information, either through Java interface or RESTful APIs. You can do it on the cloud as well as you can do it on-premise. We provide a lot of security associated with that, as well as granular access control.
Per file, per data, or different kind of access you require, we provide you the ability to monitor and manage that. It's very highly performant, scalable, and highly available infrastructure so that your data is always available. You can make sure that it's rightly secured and accessible through different devices or through different applications. Similar to the Compute Cloud, again, this is the foundation for our Oracle infrastructure and the platform as a service, and used very clear across the board with the SaaS applications. Then we again, very standard compliant. Here we support OpenStack Swift, which is the industry standard, REST in Java.
Opportunity-wise, again, anybody who's looking for capabilities, Oracle install base customers looking for a backup service or an archiving service, a very common requirement we get where we want to be able to now, as a customer, store emails, Oracle Database content, non-Oracle Database content, application, unstructured data. You can move that very easily as a backup. Archiving any of the infrequently used data, if you want to move that and store that, and for long-term retention, much cheaper, much easier than doing it in tape, and then be able to dedup information in the cloud as well. Net new customer, again, be able to run this thing as subscription model and be able to get an enterprise cloud infrastructure easily accessible to you. The SaaS customers, for any kind of storage, and we hear of a lot of customers today who are using Oracle Sales Cloud or HCM Cloud.
They want to manage contracts or any of the content associated with that, this is a very easy way. It's part of the same infrastructure. You can move that content easily to the Storage Cloud. Database Cloud, this is something which is very exciting to a lot of our Database customers, of course, where they want to be able to take the existing releases of Database, as well as probably access to the one version earlier. Today, what we provide is both 11gR2, which is the previous release, as well as 12c Database in the public cloud with the full-featured functionality.
It has everything you can think of from what we provide from a premium edition of a Database, the enterprise edition, all the options, where Data Guard, RAC, Real Application Clusters, the Data Pump features, JDBC, OCI, all the different features they use today with the Database now available in the public cloud. Same product available now, easy to use, and be able to build your application very, very quickly. We also, of course, make sure it's all secure, so encryption at all the different levels, network, database, and storage. It's full portability, as I said. Any code you've written for the Database today will be portable and works in the public cloud on the Database Cloud service. Any application you build in the Database Cloud service, again, can be easily usable on your on-premise database as well.
Full transportability and ease of use without having to learn any new tools or without having to get exposed to completely different infrastructure for building your database applications. Quite powerful in that regards. As I said, differentiation-wise, quite a lot. We are the only vendor who provides all the Database option in the cloud. It's fully secured, highly available with clustering. Automated provisioning, which is very critical for anybody who wants to get instant access to the database service. Fully managed. One thing we do is also provide capabilities and support for doing patching, upgrades, backup. As a developer, usually the biggest pain point is managing your database infrastructure, and same thing for the IT operations team. Here, we, as Oracle, provide the full backend support for it. We'll show that in the demo later as well.
That makes the life of a developer much, much easier, and they don't have to worry about any of the administrative tasks, which is all taken care of as part of the subscription you pay on a monthly basis. For Oracle customer base, this is very exciting, where they can now very quickly build test dev environments for any new project they might require without having to, again, configure everything on-premise. For production environments, when you want temporary capacity, or you want to spin up databases very quickly and spin them down when you don't need them, adding that capacity becomes very, very easy as well. Then taking and adopting a lot of the new features we have built in the database.
Instead of having to, again, wait for those things to be really available through them on on-premise, and IT staff configuring them, all those things are available very quickly in the cloud. A lot of net new customers are very interested in this, where they were for many customers who don't want to have to learn the database technologies themselves, and not have to worry about administrative tasks, they can do this thing very quickly on the public cloud. For any extension for SaaS environment, this is a great way to adopt that. Very differentiated offering. Allows us to keep the right kind of pricing and maintain differentiation from other vendors out there with all the different features we provide here. Similar to the Oracle Base Database Service, we also have a Java Cloud.
Taking the number one app server in the industry called WebLogic Server, and providing that as a full-featured offering in the public cloud. Both in terms of that 11g version and 12c available in the public cloud. All the features around clustering, which is high availability in memory computing through the Oracle Coherence feature we have as part of WebLogic, elastic load balancing, scale up and scale out, all available there. The management, just like we do for the database, we provide the same kind of management for the WebLogic and the Java Cloud as well, backup, restore, patching, the full application server management associated with that. The full portability.
Any code you've written in Java for the application you might have built as a developer running on-premise, you can migrate and move that to the public cloud without having to rewrite a single line of code, which is very powerful for any developer because you don't have to learn any new tools, you don't have to rewrite and reconfigure anything. Makes it fully portable and makes it easy to adopt the cloud. As I said, in terms of differentiation, we have all the key features around WebLogic available. Fully automated provisioning in less than five minutes. When you sign up for the subscription, you get an email with the details of your instance, and you're ready to write your first line of code without having to wait for all of these things to be ready for you. Fully managed from Oracle.
Similar to the database service, again, a lot of customers who want to do test dev, this is an easy way for them to adopt this, and start building their Java applications very quickly. Production environment for any additional capacity you need, this is an easy way to do that as well. A departmental line of business when they want to build any Java app, again, we provide an elevated user experience to be able to do that and be able to monitor and manage a lot of that information. It's very targeted towards them, and we're seeing a lot of interest in that regards. Net new customers, building Java app becomes much easier. Today, there's no other app server Java compliant with full features available in the cloud.
If I'm a new customer who's not used Java or who is looking at building a Java-based app, this is a straightforward way to do that, versus previously where they didn't have access to very easy way to build Java apps. Extension for any SaaS customers. Again, this is a no-brainer for them. When Oracle SaaS customers who want to add any new features, the quick and easy way to add that, the Java Cloud is available as part of the extension to the SaaS Cloud, and then as part of the Oracle Cloud to build that application, and the code is available internally as part of that. Other than that, we also build a lot of other infrastructure services. Some of them are used internally as part of our Oracle Public Cloud, as well as we provide that to our customers.
Messaging, the use case here is really allowing messages to be communicated between different endpoints, and different applications. JMS provider and publish and subscribe kind of mechanism and messaging available as part of the messaging service. Again, supports all the industry standards and allows you to do cloud-to-cloud integration, as well as on-prem to cloud message-based integration. Identity service for managing all the users and a single sign-on associated with that. We run this as centralized identity service as part of our cloud offering. Also any user, any customer can also build their identity service on top of that for single sign-on or web or mobile kind of access you might require. Again, self-service provisioning, very easy to use, very scalable. We currently manage 60 million+ user accounts in this. It allows you to extend your on-premise identity to the cloud very easily.
On the system monitoring side, the couple of services we provide, one is just taking your traditional system monitoring and bringing it to the cloud so you can do your CPU utilization, memory utilization, looking at the end-to-end tracing, looking at bottlenecks, and kind of figuring out how your cloud is performing or how your on-premise application might be working, and really be able to monitor that very easily. That's one. The second one is IT analytics to really take a lot of the analytic information coming out of log files or through events or different services or different applications, and do metric measurement on that, as well as be able to get insights and do some diagnostics and kind of fix things, as well as be able to do real-time monitoring and capacity planning with that.
One big differentiator service, which we have released recently, is around developer collaboration. Developer cloud service is around the idea that if I'm a developer and I want to be able to do development in the cloud, usually the most of the tools today, the IDs are all thick client-based, and they're all running on-premise. The collaboration is really offline on a different tool versus where you write your code. What we've done is brought together a lot of the common tools you use today, be it Git or Bugzilla for bug or Maven for your build management or Jira for your project management, and also add a lot of the collaboration tools in that framework and provide that as a service to developers so they can collaborate and build applications using the public cloud, as well as deploy that to any infrastructure they might choose.
This is quite powerful, allows developers to very easily build their application and collaborate without having to worry about how the tools will be working on the cloud. The second service we built for the developers around is mobile development. The big challenge for today for building mobile applications is that, how do you take a lot of your back-end applications which exist today on-premise, how you expose them as interfaces and APIs through some kind of cloud service, and then connect them to different endpoints.
With the mobile back-end as a service offering we have, you can write code once and be able to deploy that on iOS or Android devices, be it native app as well as hybrid apps available instantly as part of this mobile portal, and be able to take any APIs and wrap them and be able to connect them together using a drag and drop kind of interface. We'll show you a demo of this later as well to give you an idea how easy it is to build and take existing application and mobile enable them, or build any new mobile applications from scratch. A couple of other services for developers. One is around integration, and this is a big challenge, as you can imagine, when you have many applications running between different systems, be it on-premise and some applications running in the cloud.
How do you do the integration? Today, most of the people use message bus and run it on-premise and connect them together, and then have to manage them and monitor those endpoints. What the integration cloud service allows you to do is really do connectivity through a very easy-to-use dashboard, where the endpoints are exposed. You connect them together, wire them through the APIs, and provide the whole ability to do orchestration, transformation, and monitoring of those endpoints, and deliver the end-to-end integration associated with that. This is very much a big requirement for our developers. We're seeing a lot of interest to connect and integrate these services in the cloud.
Second one is on a process management, where you want to be able to create business processes and build workflows and make changes to the application workflows, again, as part of a user interface provided in the cloud, and a line of business can go and make those changes very quickly. From the product perspective and the services we provide, I think there's a lot of differentiation we have versus a lot of the other Platform as a Service provider, Infrastructure as a Service providers. One is everything you're building is standard-based Oracle software. All the services we're delivering are based on the products and services which customers are used to today. That makes it very easy for anybody to adopt and use quickly. It's the same architecture, same standards, and same products, be it on-premise and on cloud.
A complete deployment choice where customers don't have to worry about, if I want to move my workload to the cloud, or if I want to move it back to on-premise, or I want to use a hybrid cloud, how do I do that? Do I use two different stacks? Do I learn two different tools? Those problems go away completely. They're using the same tools, same infrastructure, same environment, same things they've learned before to run this in the cloud now. We are the only cloud provider providing full functionality of number 1 database in the industry and number 1 middleware, with all the features around RAC, Data Guard, Identity Management, SOA, mobile, Exadata, Exalogic. All the different features which we're providing on-premise today through database and middleware, now available in the cloud. Then we provide the full management capabilities as well.
Again, traditionally, if you look at all the IaaS and the PaaS providers in the industry, they let you go and take your image of an application or image of the product and run it on an infrastructure. They don't provide you any management associated with that, with automated tools. What we have done is provided the whole ability to do patching, upgrades, migrations, metrics associated with that. All of that work around backup recovery or any other tasks you might be doing administratively, all these things are going away. As a developer, you focus on building your app. As IT operation, you worry about managing and monitoring those things without having to do all the administrative tasks. Then, as I said, we provide full access, and control, as well as full integrated PaaS and IaaS for developers, IT, and line of business.
Then this is one extension platform for all of our SaaS applications. What we've done is also made it very easy to use. Simple packaging and pricing, all available on cloud.oracle.com. You can look at what you're signing up for as a user. It's very predictable, very easy to see in terms of what your monthly payments would be. Packaging is very straightforward in terms of what you're used to buying with Oracle in terms of the SKUs. Most of them map to our Platform as a Service as well. Self-service sign-up, as any developer or anybody else can go online, sign up for the service, do a trial period or do month to month, depending on your choice. Then it's fully automated.
As soon as you sign up, you get email with your instance provision in less than five minutes. You can start building and writing your code. Role-based functionality with the right kind of user interfaces based on the users. Again, we provide a lot of self-service user administrative controls. It's very easy for anybody to use. You don't really have to get a lot of training associated with how you build a platform or how you run your application. Simple billing and payment options. You can do POs, you can do credit cards. We also have a concept of cloud credits, where you can buy upfront some kind of capacity, and then you can use it across multiple services as well. All right. We definitely have a lot of customers who are using the services. Just quickly talk about a few examples.
Zamil, again, you would probably not see some of these customers traditionally when we were selling software on-premise only. The services now with Zamil Industrial, for example, they were looking for a very quick, easy way to build applications. They needed a Java and a database kind of environment. They were choosing between .NET and Java, and they found, when we talked to them, ability to very quickly build those applications. Given that it's a service, they didn't have to have any administrative staff. They didn't need an IT group, to kind of run and operate all these things. This is a big thing, good example to kind of show you how anybody can quickly build an application. It's a construction industry company in Saudi Arabia building a brand-new custom app on that. Temenos, Thomas briefly talked about them.
Again, ISV, who's an on-premise ISV, who wanted to move their application and run it in the cloud as well, that they can provide microfinancing kind of an application to other countries without having to incur the cost of kind of replicating all the environments individually for each of the countries as well. Through the Oracle Cloud and the Java and the database and infrastructure we provide, they were able to move their application onto that cloud and deliver the microfinance application very quickly. Couple of partners as well, DocuSign for extending existing Oracle Sales Cloud by providing DocuSign kind of services on that, and Badgeville for gamification kind of services to do incentive programs for employees and customers, again, extending the Sales Cloud with badge services.
The big thing, as I said earlier, for a lot of the customers we talk to, is really the idea that I can have the ability to deploy anywhere using the same architecture, same standard, and same products, and transparently move workloads between on-premise and public cloud. This has been a big value proposition and a great story with all the customers we speak to now. This allows us, of course, to target a lot of the existing customers, 400,000-plus customers, database customers, middleware customers, and engineer system customers, plus partners, and the 15 million-plus Java developers, as you know, who are used to these tools, they're used to these products, and they quickly and easily now can adopt these services without, again, having to learn and retool for this cloud environment.
In summary, I think the key thing over here that we have a complete suite of PaaS and IaaS, which simplifies ability to build application, deploy, and manage those environments. It's a seamless integration to SaaS, so it's one platform for extending any SaaS application. Based on open standards, the existing tooling and existing environment customers are used to today, developers are used to, or DBAs are used to. They allow them to use this thing very quickly. Scalable, highly available, secure, and fully managed for any kind of enterprise workload. Allows us to differentiate our offering versus anybody else out there. Again, it's built on technologies like the Oracle Database and Oracle Middleware, which has been used by millions of applications. Again, you can very easily adopt this. It's a foundation of our cloud as well. With that, thank you.
Good afternoon. You heard from Amit Zavery, the Platform as a Service and Infrastructure as a Service. I'm going to drill a little bit further on the Platform as a Service with a particular focus around a line of business community. Earlier, Thomas Kurian talked about the three very key communities that we address from a Platform as a Service standpoint. IT developers, the IT operations, and the lines of business. What I'm going to focus on is a set of services that we're targeting for the line of business. Broadly speaking, they have two categories. One is what we call analytics and the big data. Within that, there are a couple of very specific services that we are offering.
One is a BI service, the business intelligence service, then the second area is the big data analytics service, which both complements the BI service, but also can be actually bought as a standalone. The second category is the enterprise collaboration, the idea here is for people to be able to both collaborate, communicate, share, and get the work done. In order to be able to do that, a set of services is what we're offering. One is obviously the social networking service. You heard that throughout the day today, where it gets embedded into a lot of our traditional applications, but also available as a standalone service. Then complementing that is our document sharing and document collaboration service.
Periodically, when people want to be able to apply structured business processes around that and/or extend the existing applications processes, we offer process management service to complement that. The summary around the big data and analytics is fairly straightforward. Our goal is to offer best-in-class services for both these areas. If you look at the BI service, certainly as companies are actually adopting more and more SaaS applications and generating the data in the cloud, they want to be able to analyze the data in the cloud. While there are some regulatory pressures and other reasons why sometimes they want to bring that data on-premise, and we obviously have an on-premise analytics solutions. As many times the customers are asking, "Why do I have to move the data?
Why can't I just do the analysis right on the same place where it is getting generated? This is really one of the key impetus for us in order to be able to provide the BI as a service. Complementing that is the big data service. The big data service is really in the context of the datafication of everything, datafication of the people, the datafication of the social, datafication of the machines, and for that matter, datafication of the locations and the geo areas, et cetera. As you are now really capturing a lot of that big data and providing that and making sure that you're managing that and then blending that data with the traditional enterprise data, the big data service and the analytics on that has become very important as well.
I'll talk about what makes it very unique from an Oracle perspective. One key thing about these services are that these are actually built on existing Oracle technologies. When it comes to the BI service, it's built on the Oracle BI platform that we have and thousands of customers today. The big data service is built on our Endeca product line. The goal is, from a cloud service perspective, to offer them as an offering that's actually very easy to provision, easy to procure, easy to actually get it up and running. Obviously make the line of business user to be able to get the time to value very fast.
While at the same time, though, because it is built on the same technology on-premise as well, there is a lot of, in thousands of these customers that use these tools today, have a very strong IT expertise, where they have spent a lot of time building the models, creating reports and dashboards, managing the metrics. Those kinds of things obviously are transportable from whatever the work that they have done on-premise into the cloud as well. They're integrated to work seamlessly, certainly. What we mean by that is if you really want to do sales analytics using the CRM sales data, certainly you would be able to do that, but now you want to overlay social data on top of that to do true sentiment analysis. This is where you really bring the whole concept of the big data and the traditional data.
We really want to make sure that these things operate and interoperate very effectively. Natural choice for my Oracle SaaS applications. Throughout the course of the day, we talked about the BI and the analytics in the context of CRM Cloud, HR Cloud, ERP Cloud, et cetera. This is the same technology. The analytics based on the Oracle BI platform is embedded for operational data analysis in every Fusion application and every Oracle SaaS application today. Okay? At the same time, when these customers want to really then take that data and extend that and add additional data sets to that and to be able to do some additional analysis, and that's really where this actually becomes a natural extension choice for them. We also provide a rich platform behind it so that the partners actually can build, and extend existing applications.
The idea here is to be able to really do industry-specific applications, departmental applications, and other types of specialized applications that the people want to do. Let's take a quick look at the Oracle BI service. As I pointed out, it is based on the Oracle BI platform, which has been in use across thousands and thousands of customers today. This service, just as the database service and the Java service, is a full-featured service. In other words, it handles all data sets. It doesn't leave any particular data behind. It handles all styles of analysis. That means reporting, dashboarding, ad hoc analysis, multidimensional analysis, predictive analytics, all styles of analytics, and all the feature sets and the capabilities are actually available as part of this service. It is available on all clients.
What we mean by that is it's available as a web interface, it's available on a mobile and a native application, and it is also available for the Microsoft Office clients. Because many times the analyst communities live within the Microsoft Office Excel type of environments where they're very, very comfortable. We embed this service as well as the capabilities from within the Excel, from within the Microsoft Office as well. What makes this unique compared to the on-premises, it's highly self-service. You can self-service load the data, so you do not need IT to actually bring the data to the service.
You as a business user, once you are provisioned, once you purchased it, and once you're actually up and running, you can actually point to a particular data sets either given to you by IT, or you have your own specialized spreadsheets in other places, or you're actually going to some third-party sources like Twitter feeds, et cetera, and you want to be able to load that data. It's a self-service. The modeling associated with how do you define metrics and the KPIs and the dimensions is also highly self-service. It doesn't require IT person, whereas in the past, on-premises, it required that kind of specialized skills. From a standpoint of the ability to create and manage reports and dashboards and do the ad hoc analysis is also very self-service as well.
It's enterprise-grade at a cloud scale, what we mean by that is this particular offering is architected to be multi-tenant from get-go. As a result, we provide secure data isolation in terms of between the tenants, it is also highly scalable, you can actually start with the 10 users, 100 users, and then go up to thousands and tens of thousands of users for a given tenant. It is a very dense in the sense of, for a given pod, we can actually run multiple tenants based on the number of users and thereby get the cost economies, which in turn we pass it on to our customers as well. It's fully managed in the tradition of every Oracle public cloud service.
It's patched, backed up, upgraded by Oracle, highly available from a disaster recovery, from a fault tolerance, any number of attributes that you would want. As I pointed out earlier, because this technology and this capability is already embedded into the Oracle SaaS applications. If you're using Taleo and you want to do performance management or talent or recruiting analytics today, underneath there is Oracle BI in the cloud. If you want to do Oracle Sales Cloud, underneath there is Oracle BI technology in the cloud.
Naturally, when somebody then wants to say, "I want to be able to really take my HR data and combine it with my financial data, or combine it with my sales data in order to do some additional analysis, and I want to be able to do that in a bespoke manner, and I want a service that is integrated and can extend that," that's really one of the power of this particular service because it is built on the same platform and same technology as well. It helps you extend both the SaaS applications and more and more we're seeing actually on-premise as well.
Many times we have a PeopleSoft customer that's using PeopleSoft and then also using our HCM or Taleo, and they want to be able to bring the PeopleSoft data into the cloud and combine it with the Taleo data in order to be able to do some recruiting source analytics based on turnover ratios and other kinds of things that the people want to be able to do. Certainly, it's fully portable from the sense that a lot of times, across these thousands of customers that we talked about, there is a lot of work that's already done in terms of building these dashboards, metrics, and other kinds of things. They want to be able to really move that to the cloud. Certainly, you can actually do that, again, because it is built on the same common technology.
What's the difference about the big data service compared to the business intelligence service? The fundamental thing about this is really when it comes to the big data, certainly you all heard this, you all see this every day. The volume is orders of magnitude different. The variety in terms of the data is not anymore this neatly organized rows and columns in a database. It's structured, unstructured, all kinds of data that you're bringing together. Because of the volumes involved, in a traditional BI world, what you do is you actually point to a particular dataset, and you bring that data into the analytic environment, into a data warehouse or data mart, et cetera, and then you then try to manage that from that point on.
You can even bring that into the in-memory based on the Oracle BI in-memory technology and/or other options that are out there. The problem with the big data, though, is you simply can't do that when you're actually trying to handle the large volumes of data. Whenever you hear somebody talk about big data analytics, what really happens is it's really they're dealing with the big data, but they're taking a subset of the data and then moving it into the traditional analytics environment and then trying to do the analysis. Certainly, you can do the analysis, but your quality of the analytics that you're doing and the probabilistic models and other kinds of things that you're trying to do is based on the subset. It's based on the sample. It is not based on the full data.
As a result, you do not have 100% confidence that you've been able to really look through all the data in order to sift through whatever you're trying to find. Our fundamental belief when it comes to the big data analytics is instead of taking the big data to the analytics environment, take the analytics environment and bring it to the big data environment. What we really mean by that is we take our analytics software, in this case, and then we literally run it within the native Hadoop environment. In Hadoop, you have a scale-out large clustered environment that is commodity cost economies. You can run thousands of nodes, and you have tremendous compute power there, as well as the storage. What we do is we make that into our execution engine.
Instead of actually having it run separately somewhere and then fetching the data from a Hadoop, we actually run the big data analytics inside Hadoop, taking the full advantage of what actually is available in terms of the compute capacity, storage capacity, and everything else. It does it in a very distributed fashion, because it is based on a set of technologies that are very highly interactive, in-memory oriented technologies that we have done, yet it is highly distributed. What we mean by that is we can actually take the particular analytic query and then farm it to different nodes within the cluster. As actually that analysis is done in different pieces, we can bring it together and then show a unified view on top of that. That's really what we're doing as a result.
It scales to the petabytes of data without any performance degradation. Okay. This is fundamentally unique. It is a proprietary IP that we have that sits on top of the Hadoop technology. We leverage pretty much everything within the Hadoop in the context of the Hadoop HDFS, as well as the MapReduce functionality, the Spark, many other, YARN for the resource management, number of other things that we do that actually allows us to bring a lot of these things. What we do is add some additional IP on top of that that's very unique. Because the fundamental problem with the Hadoop, and I'm sorry to kind of indulge you in this a little bit, just one more second on this. The fundamental problem with the Hadoop is Hadoop, as well as MapReduce, is really built for batch. It's not built for real time.
In other words, it is extremely powerful when you want to really store the data, it uses the batch processing to really be able to do that. When you want to do the analysis in real time, it is extremely difficult. That's one of the reasons why people bring the data outside, then as soon as you do that, you start subsetting, and that's really the problem, and that's really what we're trying to solve here. Yet, one of the key things we're trying to do with the big data service is, historically, many of the big data analytics problems are targeted for the data scientists. The data scientists tend to be very data savvy. They're very comfortable. They work with the data. Programmatically, they can actually do a lot of things. We believe that that is actually going to continue.
We're finding that there aren't enough data scientists. More and more, the business users want to be able to actually pan through the large sets of the Hadoop information and to be able to very quickly zoom in on what is the interesting problem and how do I correlate that. The ability to really do that in a very interactive manner becomes very important, and so ease of use is very important here. If those of you who will see this, you will find that it is as simple as really as the search. You literally start with a search concept, then from that point on, you move into the highly interactive analysis. For the data scientist, it does come with the integrated statistical and predictive analytical tools.
Also, one other thing we try to do here that is very unique is when the data actually comes in into Hadoop, machine data is coming in, say, from a GE aircraft or a social data that's getting fed from the Twitter feed, et cetera. It's raw data. The data comes in, the log files, the data comes in. A lot of times what happens in the analytical work processes, when people talk about analytics, even though they're there to do the analysis, they end up spending 60%, 70%, 80% of their time prepping the data before they actually can do the analysis. What does it mean? What they're really trying to do is they're trying to clean the data, they're trying to enrich the data, they're trying to correlate the data.
They're trying to do a lot of things before it really becomes useful for the analysis. We find that that is actually more acute in the big data world because you're dealing with much larger volumes with a much richer variety of the data. We feel that if we can actually reduce that time by 30%, 40%, that is actually tremendous because that means more time available for the analyst to do the real analysis as opposed to having to deal with the data sets. What we actually offer as part of that is a sophisticated big data enrichment tools. It actually happens on the wire.
When the data actually is coming into the Hadoop ecosystem, on the fly, on the wire, we can actually look at the data, we can profile the data, we can enrich that with additional metadata based on our understanding of really what this data is and how it correlates, then how do I actually add additional intelligence around that. I can even do transformations and cleansing and other kinds of things. Thereby what is really happening is the data that's coming in raw is now enriched. I'm actually able to do the analysis using the walk-up ease of use without actually having to move the data and subsetting the data, and I can actually serve the needs of both my business users as well as my data science community as well.
We believe that this is fundamentally a different way of actually doing big data analytics than anything that's actually out there today. That really together constitute when we talk about our BI service or the analytics service and the big data service, this is really what brings together from a line of business, from a SaaS perspective, a PaaS perspective what we're doing. Complementing this analytics in the big data category is our collaboration set of services.
One of the motivations in wanting to really focus on this is not only because people would want to be able to get their work done using the productivity tools that they have, whether it is from a collaboration, content management, business process management, et cetera, but we also find that more and more as people are actually creating and consuming lots and lots of information, they want to be able to analyze and act on this information. We find that it is not a single-person job. It is a team-oriented. It's very collaborative.
I may actually analyze something, then I take it to a team, then I discuss that, then I look at that and compare to some of the notes that they may have and be able to really comment on that, be able to really decide on that, then be able to make decisions on that. We believe that from a line of business standpoint, it's not adequate to just provide analytics services, but also collaboration services that built on that in order to be able to really get the work done. This constitutes three services that we talked about earlier. One is the social networking from a social collaboration standpoint, the second one is from a document sharing and syncing both internally and externally.
Periodically, when you want to apply specific business processes on top of that, a process management service. Just as with analytics, the goal and the strategy here has always been that they're integrated to work together seamlessly. They're also integrated closely with the Oracle SaaS applications. Today, Oracle Social Network, you saw throughout the day how it is actually available and integrated within our entire SaaS portfolio. Similarly, you didn't see this because we didn't actually highlight that, but it is actually underneath. A lot of the document sharing, document collaboration was also happening using that same technology as well. The business process management, a lot of the workflow management and other kinds of things that you saw in HCM, in CRM, et cetera, is actually done using that same technology. We extend that.
One of the key things that we're trying to do with this is really to be able to provide a rich platform behind it so that the developers can actually build additional things. We have customers as well as partners that build these applications, and then they list those applications on the cloud marketplace so that it is discoverable, it is consumable by the other people as well. Very briefly, let me kind of talk about what we're doing in each one of them. You've seen Oracle Social Network in demonstration, as I said throughout the day. To summarize what you've seen, it's a very rich social platform, starting with rich connections. It has a notion of the people, profile, walls, and then obviously from that point on, help you connect the dots from a people standpoint.
It also comes with the rich social conversations, real-time interactive threaded discussions and conversations and the posts and the replies, et cetera. Active feeds. This is like a Facebook for enterprise. Conversations, activity streams, notifications, all of them are available to you at any given time within the context of a work group or an individual context. One of the powerful features we have in this is the social discovery. It actually has a social graph so that at any given time, you come in and participate into a social conversation and you want to see who the people are, how they're related to each other, and how you actually want to navigate through that. Because many times you join a company and you have a formal work structure, org chart, but you want to know who is the person who is an expert in a certain area.
Who is the person who can actually help with certain other areas? The social discovery becomes a very, very important aspect of really enriching the social collaboration that we're talking about. Integration with all of our SaaS applications in the context of really in context, take any of our applications, CRM, in terms of the opportunities, HR in terms of the candidates, procurement and other kinds of things that you have there, you have a procurement or order information, and you can actually apply the social collaboration in context on any of those objects. It has a rich API platform, and which is something that the people use. In fact, we use our own API platform to do this integration with video, voice, and web conferencing with Avaya and Cisco, et cetera. Finally, a number of differentiators in this.
Document service is a complementary to this social networking service. It allows you to be able to access your documents, files, and the content, and across all your devices in a single person context, as well as collaborate across these things in the context of a work group with the built-in social conversations. Do so both on the traditional web as well as in the mobile, both in terms of the consumption as well as the creation and editing. Certainly, it's also a multi-tenanted architecture that allows us to be able to run, not only many hundreds of tenants, but more importantly, tens and thousands of customers, the users per a single tenant, for a given tenant. One of the key capabilities or the features of this is this notion of what we call hybrid ECM.
Many people are actually adopting this capability in terms of document file sharing and syncing, but they're also concerned about some of the compliance and other reasons that exist. What they're really trying to do at any given time is, which data they want to keep on-premise, which data they want to actually leave it on the cloud, but then how can they provide the same set of software capabilities to operate on that. This is the hybrid ECM concept. Obviously, it's also available as a self-service fully managed from a patching, backing up, from a disaster recovery, high availability standpoint, as well as, upgrades, by Oracle itself. Finally, as Thomas pointed out this morning, periodically, in a collaborative context, people want to be able to apply a certain business process, certain structure to the process.
They want to be able to create workflows. They want to be able to really self-service compose a lot of these workflows, both to do some specialized applications, but in many cases, extend existing applications or existing business processes. Our business process management service provides a set of capabilities for you to be able to do this type of activity. It is a complete BPM, just as a complete BI, complete database, complete Java, machine-to-machine type of interactions, human workflows. It is self-service in the sense that it doesn't require IT to come in and define what these workflows are, define what these business processes are, that a business user actually can very quickly do these things and then be able to really create instances and run these instances.
It also comes built in with the analytics so that at any given time you can see how your process is actually running, what the bottlenecks are, where the issues are, how do you start tuning them, how do we optimize them. Just in the same vein as the rest of the services, it is fully managed from an Oracle Cloud perspective, patching, backing up, upgrade, and also extending that in the context of existing SaaS applications, because underneath all of our SaaS applications, it uses the same BPM technology. An existing business process inside a SaaS application, now you want to be able to extend that. Using these self-service capabilities, you would be able to do that as well. The question that probably is on your mind says, what are the key opportunities for these services?
We talked earlier, Amit talked about the opportunities for our infrastructure services as well as other platform services that are focused on the developers. We believe, to quickly summarize, when it comes to the BI and the big data services, we have a large database and BI install base. These people are obviously looking at how to, as more data is getting generated in the cloud by their users, and their users are demanding analytics also to be done in the cloud, particularly in the context of department or of a line of business, without a lot of IT involvement. They want some easy-to-use services, yet very powerful in terms of the feature functionality, shares the same common technology underneath on-premise or on the cloud.
We believe that both in the context of the departmental as well as the test development projects, this is a very strong offering and a very strong incrementally opportunity for us. It's also, I think, competitively very strong for us because it uses the same technology as a result of common skills, the flexible deployment choices and other things that we provide actually allow them to be able to quickly adopt to this versus actually having to go to somebody else with entirely new technology, something that they're not very familiar with.
At the same time, when it comes to the net new customers We believe that many net new customers, both in the mid-market as well as the departments in the large customers, actually want to be able to use the power of these capabilities but do not really want to actually deal with the overhead of the IT that comes along with it. We think that these services are actually there for them as well. I talked several times about how these services are integrated and obviously available for operational analytics within the existing Oracle SaaS applications.
As you want to be able to extend that with the additional data sets, blend them, and to do the kinds of things that you want to do for the big data analytics and the predictive analytics, this is actually a powerful cross-sell, up-sell opportunity for us in our SaaS install base. Similarly, on the collaboration side, we have a strong middleware install base that uses a variety of our technologies, both in the context of our application server, developer tools, identity management, but also our content management portal and the collaboration capabilities today. They are looking to extend their on-premise applications to cloud, either because they want to get the cloud economies and the benefits of that, or they want to be able to actually push stuff out there so that they can actually collaborate with their suppliers, with their customers in an extended collaboration manner.
As they're doing that, and as they're looking for the best of breed in integrated collaboration offerings, we believe that this is a very strong offering, a very compelling offering compared to any other choices that are out there. We believe from the standpoint of the net new customers, the key here is while the net new customers are also looking for these sets of services, today, we believe that they're actually doing these things with many point solutions. They go and have to do something with the document service from a vendor X, then they go and buy the social collaboration from vendor Y, then for process management, they have to do it with vendor Z, and then they have to stitch them together. We believe we have a strong, compelling offering for them because it is a rich portfolio, full-featured, and integrated.
Similar to the analytics, these services are obviously today available embedded within the SaaS applications, and as they want to extend that, they want to be able to actually grow and extend those SaaS applications and adopt and apply these things both internally and externally. It's actually a strong up-sell, cross-sell opportunity for us for our SaaS customer base as well. With that, I'd like to end by saying that the line of business PaaS services is an integral part of what we do within Oracle. In the context of the three communities that Thomas and Amit talked about, IT developers, IT operations, as well as line of business. Hopefully, what you've seen is a set of tools and services here that's a very rich set to be able to really address the line of business needs. Thank you very much.
Thank you, Ken. We'll just go around the room and take questions one by one. Yes, if you can raise your hand. Okay. Please start, and then we'll come to you. Okay.
Tom, you outlined a lot of the product portfolio. Can you talk a little bit about go-to-market? We talked a little bit about this earlier, how Oracle's position from a go-to-market position to capitalize with the current product portfolio now that you've cloudized all the software products.
Our go-to-market strategy is quite simple. We have, essentially, in the application side, we have five sales forces in enterprise performance management, CRM, human capital management, ERP, enterprise resource planning. On the technology side, we have our database, we have middleware, we have analytics. Those are the big sales forces. Each of them has salespeople that sell both the on-premise software and the cloud software. That is to make sure that we don't end up with people arguing in front of the customer which path they should go. We obviously pay people attractively on the cloud so that we're predisposing our sales force to learn how to sell cloud and sell cloud as their primary message going forward. To allow people to collaborate across pillars.
Like in applications, if you've got an ERP rep who's also trying to bring Hyperion in, EPM, or if you've got a CRM rep trying to sell HR, we do what's called a spiff, which is to encourage collaboration between sales teams. Okay. The same thing applies on the technology side. Our database and middleware guys, the existing sales force sell it. We've got a model where we encourage them to sell the SaaS off or the platform as a service and infrastructure as a service offerings. Okay. Did I answer your question? Okay, next question.
Hi. First of all, thank you very much for doing this today, Thomas and Ken. This is incredibly useful to get a deep dive. More importantly, see you guys face to face and ask these questions. When you look at Fusion today, certainly it's come a long way from three, four years back. The mobile apps look good on the iPad. I guess it's a question more so for Mark Hurd, but I'll just pose it to you. From a sales enablement standpoint, to the extent that you're involved in some of these large deal sales cycles, what do you think is the sales force competence in really understanding it the way we do?
Or maybe they understand it better in being able to have the confidence to go knock down a Workday or a SAP, because traditionally, the Oracle sales force has been known to be particularly stronger on the database side than the application side, second fiddle, third fiddle. Is that changing with Fusion and how good the product looks?
Look, very good question. If I can speak frankly on what we've done with the sales force to encourage this and then where they are. First of all, before we went to the cloud, we used to have a single sales guy pretty much sell everything. It's a very broad portfolio, and it reflected the way we were competing during the 2000s. During the decade of the 2000s, it was primarily that you're an Oracle customer, an SAP customer, and you tended to choose more of the modules from that player. When we went to cloud, we specialized it into multiple sales forces, an ERP specialist, an HR specialist, a CRM specialist.
As part of that, we also had to train them to sell to the line of business executive, because if you look at a cloud decision, it's less a decision to sell to the IT audience. They are part of the decision-making process, but the buyer is often the head of sales or the head of marketing or the head of HR. We've spent a lot of time teaching them how to sell to that audience. Third thing, obviously, is we also have specialists who know how to go in and talk to a customer about issues that are unique to a cloud sell. When I say unique to a cloud sell, how do you guys handle security for me? What do you guys do for fault tolerance? What's your data center practices? Which are obviously different. In an on-premise sell, you don't have any of that.
Lastly, we also had to train them what to show because you guys have seen our latest mobile solutions. We had to get them comfortable demonstrating not just functionality but also capability, because it's a very different thing than saying, "Out of the box, I check off the following features and functions." A lot of that's been done already. The second thing that's obviously helped enormously is reference ability. As we've gotten customer references and we do customer reference forums where our customers talk about their experience of the product, the sales force gets a lot more confident because they can go in and sell, and they can say, "Look, you want to talk to this customer? I'll arrange a call for you to talk to them." It's a combination of everything that's come together that's given them a lot more confidence.
Today, I would tell you that they are very comfortable leading with software as a service. One of the other things, if you went to Collaborate this year versus a year ago, Collaborate is our applications event, or even OpenWorld last year versus a year before, there was clarity on our message from the sales force. Because in the past, when they were not 100% confident of leading with the cloud, they ended up saying, "Well, you can pick one of four things," which led the customers to perceive, "Hey, Oracle's message is fairly complicated." Now they lead always with cloud, and as a result, it's a much simpler message to our customers, and the customers like that because clarity helps them pick a path with us. Did I answer your question, Kash? Okay, maybe another question.
Great. Hi, Thomas. Brad Zelnick with Macquarie. Yeah, right over here next to Kash. To echo what Kash said, thank you very much for spending time with us today.
No problem.
This has been very helpful. As I think about all that we've seen here today, I think about Oracle Cloud story, I think many who are new to it may not realize that delivering a carrier-grade service with 5 nines availability is not something new. Oracle had been in the On Demand business for quite some time.
Yes.
I know that today this is architecturally very different the way you go to market very different. Can you maybe just talk a little bit about for those that may be less familiar, go back in time. What is it that you're able to leverage from all of the know-how and show-how and maybe even intellectual property that you take forth with you in building this great Cloud business today? Thank you.
We have a business called Oracle On Demand. We started that business in 1997, '98, and it was offering managed services for customers. What we learned from that was, I think, a number of things. First of all, the kind of tooling on the software side, we learned a lot about the kind of tooling you need to operate hundreds and hundreds of environments, and how to automate the provisioning of it, how to make that run more efficiently, et cetera. Number two, we also learned about the contractual policies people expect in order to go to a function where someone else outside their own data center is operating it. There's a number of things we have from a security point of view, for example, how you handle data privacy, et cetera, that came from our experience with that.
A third is obviously that team of people that runs Oracle On Demand. The operations team actually works for me along with the SaaS team. There's a lot of knowledge sharing that's happened between those teams. We share a lot of infrastructure. We share data center facilities, et cetera. There's a lot of knowledge that we've built up over the last eight to 10 years. Additionally, we see customers, actually, a number of customers say, "I've got PeopleSoft or E-Business Suite. I'm going to pick up cloud. As part of that, I'm going to move the existing instance I've got as I transition to the managed cloud service function," meaning where you guys operate it, host it for me.
That's also helping them get comfortable that even their existing footprint can be managed for them by somebody else rather than having to continue to run that, if that's their choice. In the numbers we disclosed today for SaaS and for PaaS and infrastructure, that does not count any revenue from that business. It does not count any customers from that business. It does not count any transaction from that business. That part, what we represented today in the metrics, were 100% pure software as a service offering, okay? We have learned a lot from our history in that space. Did I answer your question, Rick? Okay.
Yeah. Brian White, Cantor Fitzgerald. Thomas, just curious on the Oracle Cloud. A lot of your competitors, whether they're hardware competitors, software competitors, are ramping up cloud services. IBM is going from 20 data centers to 40, VMware, Hewlett Packard, so on. What is the big differentiator when you're out there? Are there numbers that you share in terms of TCO savings, performance improvement that you can talk about like you do with engineered systems or a breadth of offering? What's the real differentiator when someone's looking at the Oracle Cloud?
I would say it's four things that is the real differentiator against people like IBM or HP or others you talk about. First of all, we focus on doing what we believe is high value add from a software point of view. Okay. We don't operate our own data centers because we don't think we have any core competency in operating data centers. We don't think that's a differentiator either for the cloud service. Even when people like Facebook and Google are running in third-party data centers and getting very good quality of service, we don't think the core competency in building a cloud service is building a data center. What we do believe is the four things we focused on. Number 1, building a broad platform and applications portfolio in the cloud, natively engineered in the cloud. Number 2, integrating those pieces together.
We showed you a number of things. As you go to larger customers, they buy CRM, they want to extend it. They buy HR, they want to extend it. If you look at Salesforce and force.com, for example, it came from that realization. We've integrated our platform with our software as a service. Third is we've engineered in software, all the operational aspects of managing, provisioning, creating environments, et cetera. Amit Zavery, I think, showed you how we set up a database or infrastructure. It's 100% automated. That will help us as we scale the cloud, 1, to be able to ramp new services in quickly. Number 2, to keep the cost of operations low.
Number 3 is obviously to make sure that the operations operate with five nines, because the single biggest reason in systems, whether it's on-premise or cloud, that things go down is actually human error. People make mistakes touching things, and the fewer people touching things, the better in general. Lastly, I would say that the fourth thing that we've done is our software as a service applications, for example, run on Oracle engineered systems, all of them. Okay. If you're a customer who's running a big workload, I've got a 250,000-person organization running a big HR application or CRM. Everything we do with Exadata and everything else, they get the benefits of. That's using the technology we already have built over the many years now in a different context to get people the scalability, the reliability they need.
Our core competence has always been build a best-of-breed portfolio of cloud assets, build it broad, and integrate the pieces. Make sure those pieces operationally are viable and operate without heavy operations cost. That will eventually translate, obviously, to both margins on our side and just as importantly, TCO on the customer side, because we're eliminating a big cost of manual operations. Lastly, use the best-in-class engineered infrastructure we have. We don't today operate data centers. It's our people who operate the software, but the physical building and the air conditioning and everything else we get from other people. That's because we think they're better at doing that than we are. Frankly, we don't think that there's material differentiation that comes from owning and operating a physical data center. Okay, did I answer your question?
Yes.
Okay. Please, next.
Thomas, Michael Turits from Raymond James. I think you stated, obviously, with all this that you're building here, that's where you want to add value and create profitability, and not perhaps just at the pure commodity level of storage and compute. Yet, a lot of the growth so far in infrastructure service has been at that low level. Are you guys willing and planning on entering with pure compute, and how fast do you think you can move people up that stack?
It's a great question.
Sort of related question. I guess one at a time. Go ahead.
First question was, Everybody looks at cloud through a different lens, if I can be frank. Some people look at cloud and say, "Amazon's cloud and infrastructure as a service is it." Other peoples look at it and say, "Cloud is software delivered as a service," and they're all quite different businesses, right? If you look at what the reality is today, I would say to answer your question directly, we do offer storage today, and we are in the final trials with customers on compute. Our storage price, and our CEO was on the earnings call, he was very frank that we are going to, on the commodity services, we're going to compete dollar for dollar with the competitors. If you look at our pricing of storage, it is 100% apples to apples with Amazon and Azure.
Okay? However, that said, I want to just make absolutely clear two things. First of all, the storage that is today used in the cloud is for a certain class of workload. If you look at people running on-premise systems, they're running a big mission-critical system on storage, either a SAN or a NAS. They can't unplug that and simply move it to a cloud-based system because these SAN systems are shared storage. If you look at Amazon S3 or Amazon Elastic Block Store, they're not shared storage. There's a set of application workloads that don't live in the cloud today because the infrastructure for that does not exist in any cloud provider. Do you follow me? Our goal is to offer, for those kinds of applications, differentiated quality of service using our engineered systems.
That will allow a different class of workload to move into the cloud than exists in any cloud today. Is that clear on infrastructure? On platform as a service, the interesting thing about platform as a service is no big company. If you look at the traditional platforms that people have used for on-premise software, it's Microsoft, Oracle, IBM. None of the big players have a big platform-as-a-service business. Most today, yet, we have entered with a broad offering. What the challenge has been for people is when one of the big players doesn't offer it, they are required to either move their own workloads or rewrite the application to a different stack, and that's obviously much harder to do. I would say that platform as a service is an emerging category.
We've entered very aggressively with a broad suite, and we think it'll help drive a lot of customers to pick it up, because the technology stack that you use in the cloud is exactly the same they're comfortable with on-premise. That gives them insurance that if they run a big application in the cloud and they want to move it back on-premise because they want to move from an OpEx model to a CapEx model, they don't have any concerns there. None of the other PaaS vendors today have a similar story. I would say the answer is different for infrastructure and platform as a service. Okay. Yes.
Hi. Over here, Walter Pritchard from Citi.
Okay.
When I got the invitation for this event, I wasn't sure exactly what we were going to talk about, sort of what the conclusions were going to be, and I think I have a better idea after attending for most of the part today. I guess, just was wondering from your perspective, I think we've heard about the cloud business for, I don't know, at Oracle OpenWorld for maybe two, three years, various stages of its development. I assume you sort of agreed to sponsor this event with Ken. In agreeing to do that, are we at some sort of point where you feel like we're at a tipping point in terms of adoption, or are all the things aligned at some point here to enable that?
I feel like we've seen it coming for a long time, and obviously things have to happen, some of which are not visible to us. I'm wondering just if you could put into perspective in terms of where we are along the lines of it going mainstream in your customer base.
Yes, please. Good question. I'll talk about that. I think where we are, I would say is we believe we are at a point of convergence or whatever you want to call it, tipping point, around 3 dimensions. Number 1 is on the software as a service, we've reached critical mass in terms of referenceable customers who are live. That is a very important metric for the field, and for other customers, because when they buy, they want to know how many other customers are using X or Y or Z. If you look at just Oracle Fusion, we have crossed well north of 200 customers. Right? That gives people a lot of comfort that, hey, the technology works, people have proven ROI on it. They're comfortable.
On the platform as a service, I think whenever we have talked at Oracle OpenWorld, we've historically talked about just database service and Java service. We haven't talked about all these other offerings. So that breadth of offering, I think, brings critical mass both for customers because it allows them to go to one place to get a whole bunch of services. You don't have to say, "I got the database in the Oracle Cloud, but I want analytics or document management, I got to go to six other places." The second thing, by having a critical mass of offering on the technology side is it allows us to get all of our sales forces to go in one direction. Do you follow me?
We've got specialized sales forces, and one of the advantages of having ERP, HCM, CRM, Oracle Database, middleware, analytics, all of them having cloud offerings, which if you saw through the day, we've got for everyone, it allows us to lean the entire sales force one way. That obviously has a good effect from the point of view of scaling the distribution and getting a consistent go-to-market model. That's number 2. Number 3, I would say, is this work that you saw today, it has been more than seven years in the making. I always tell people you can't have a baby in two months, no matter how much you want to. Any competitor who is getting in now is going to have to go through a similar journey.
Particularly on things like platform as a service, you can't buy yourself into a platform. You got to write the platform, because there's no platform of critical mass out there that's got scale. That'll take a while. Competitively, we feel, particularly on both the application side and against our traditional technology competitors, we've made that journey over the last seven years, and the competitors are much earlier on in their move to this kind of a model. Time will tell. We wanted to give you guys a briefing to both get you comfortable on Many people have been, to be frank, confused about what we're doing with Oracle Cloud. Today was meant to give you absolute clarity on what our product strategy is. Did I answer your question, Walter?
Yeah.
Okay. Yes.
Thanks very much. Kirk Materne, Evercore. Thomas, we all view the world from a bit of a U.S.-centric point of view. One of the things that you guys, I think demonstrated today was your global footprint, your ability to do things like HCM across an international-
Yes.
-customer base or brand, is an advantage and differentiator. When you look at win rates or in, I guess, in Fusion or in your cloud-based apps internationally-
Yes.
-do you think that are they very different? Are you guys seeing significant momentum? Do you feel like that kind of momentum can then be brought back to the U.S.? I'd just be curious what you're seeing internationally, because we obviously hear more about sort of the U.S. front.
Yeah. It's a really good question. I would say, let me comment on that in two ways. First of all, internationally, I would say there are three kinds of purchase cycles we see internationally, if I may. The first one is a company that's based overseas, and its entire business is overseas. There are many countries where people are just-- they don't have a sophisticated IT environment. They don't see IT as such a fundamental thing that they've got to own and operate. Many of them just come straight up and say, "Why don't I just go to a cloud-based solution?" Right? The countries where we see strong traction, Brazil, Mexico, Australia, India, Scandinavia, in those places. Part of the issue there is we have distribution and some of the pure play cloud vendors don't have the scale we have or the reach we have.
Right. That's number 1. Number 2 is we do see American companies or let's say multinational companies say, "Listen, I've got." I was talking to an Australian banking customer of ours, big in Australia, but they're moving overseas into a bunch of international markets. Because of regulatory requirements, they can't bring that international company's people and finance into their ERP process, which exists for Australia. The second play that we see a lot of customers interested in is, I've got my corporate system that may be on Oracle E-Business Suite, or PeopleSoft, or pick your favorite ERP. I'm going overseas. In those overseas countries, I can't put their data into my corporate instance. It is still a business. I'm not sure how we're going to succeed because we're dipping our toes in the water.
I don't want to spend a huge amount of money implementing something there if we're not going to succeed, and therefore I'd like to go with a cloud-based solution, right. We see a lot of demand from companies, for example, who have outsourced operations. Organizations here offshoring in the Philippines, for example, and they can't put the Philippines data into the U.S. system. That's number 2. Number 3, we see people who have decentralized IT functions and want a system where they can start with some countries but then roll it globally. Because we are internationalized in so many different ways, localized, translated, we handle the statutory reporting, it gives them the ability to say, start with a bunch of countries and then roll it. The example, Chris Leone, I think, talked about Siemens. Siemens is doing payroll with us in four countries.
Eventually, they want to roll it to all the countries. Because we handle payroll in so many countries, it allows them to go to that. We think it's all three of these. Our win rates, obviously overseas, where we are pretty much the default vendor, people trust us, are obviously higher.
Thank you. Yu Kim from B. Riley. Can you just talk about, from your perspective, the state of the overall cloud environment that's out there for your customers today? Obviously, it's pretty complicated with a hybrid environment, especially you guys pitching the on-prem option versus the cloud option for all of your applications out there. Obviously, we have multi-vendor environment that's out there. How much more complex, or is it just the same cost to support these customers with a hybrid environment out there? And just kind of wondering like whether or not there's additional cost that's associated when people start to adopt a platform as a service, which could complicate the environment more.
I would say that your question was, if you're an existing customer, you have a, let's call it, a collection of systems, some of them on-premise, they may be Oracle, they may be multi-vendor. When I move to the cloud, what's the complexity that I have to deal with my existing systems, as an example. That's, I think, your question, right? We have evolved technology to allow people to use that, and I'll explain myself in just two examples of things. There are customers who say, let's take a practical example, HR resources with PeopleSoft. I have PeopleSoft on-premise. I extract data from PeopleSoft and put it into a lot of downstream systems, which are for regulatory reasons, et cetera. I've got 180, 190 downstream systems.
If I take HR from PeopleSoft and move it in the cloud, what do I do with all these existing systems? We have a technology that actually allows them to keep all their existing systems reporting from an operational store while moving data from the cloud into that instead of going from PeopleSoft into that. That hugely simplifies both the need for them to rebuild all those integrations. Do you follow me? Or two, to have to wait until they finish all those integrations again in order to get live. It allows them to move more quickly to get live. It allows them to also lower the cost of the implementation cycle. I would say that most organizations recognize that, and I don't think Platform as a Service adds complexity to it.
Platform as a Service, most people are deciding this by what I would call functional pillar. When I say functional pillar, human resources and its affiliated systems, ERP and its affiliated systems, or CRM and its affiliated systems. They'll take a class, if they're looking at a Platform as a Service, they'll take a class of system. They'll say, "Data marts below 20 gigs, I'm going to put in the cloud because I don't want to run that anymore." I think it's relatively clear, most customers, how they're slicing up the pie to do that. We give people technology because we have this capability to allow people to pick it up more quickly and easily. Okay, did I answer your question?
Yes. Can I ask a quick follow-up on that?
Yes, please.
If you do have that technology that allows you to be very efficient-
Yes
to have both on-prem and cloud application running, that's an added incentive for customers to stay with the cloud. I'm sorry, to stay with your product versus going with a third-party vendor for a cloud application, right?
Yes.
Okay.
Obviously, that's why we built that technology. Okay. Rick, did you have a question?
Yes, Thomas, thanks. Rick Sherlund. It seems to me that as what we're starting to see now, the efforts that have gone on under the covers for quite a long time, since you took over Fusion in 2008, I think, and started moving it to more of a cloud product, that perhaps you could give us a perspective of what it means to be a cloud product. What kind of work's gone there? I would suspect that if you're not going to manage other people's platforms, that the market's going to fragment. We'll see Oracle running Oracle workloads. We'll see Satya at Microsoft turning Azure into a platform as a service for SQL Server workloads. Would you envision going forward that we're going to see a number of platform as a service offerings? I'm not sure where Paul Maritz with Pivotal fits in.
Would you anticipate this being a fairly fragmented market then, if one vendor's not going to provide a managed service across all the different platforms?
It's a good question. Let me take each one. What does it mean to be a cloud app was the first question, and the second question is, what's our plan to offer managed solutions for non-Oracle technology? Let me take each one. To us, what it means to be a cloud application is, it's really six things, okay. The first one is that the way that you create environments, you provision them, and you upgrade them. The entire set of customers are within a specific window of time on when they upgrade. You're not allowing people to pick and choose which code line they're on. For our cloud offerings, actually, every single, like if you look at just Fusion, 100% of our customers are within three months of each other. Between the one that goes first and the one that goes last, it's a three-month window.
The only reason we give people three months is during that particular quarterly period, they may have different priorities. We allow them to pick which weekend within that three-month window. Why that's relevant is you don't have all existing older code lines, and you can cut off support for the older code lines, which makes you much easier from an agile development point of view. Number two is, one of the issues you have in cloud is the complexity, is this basic question that people have asked us is, how do you deal with customization? Right? In on-premise applications, people have done historically what's called customization. There's a basic question about how do you provide the ability for a person to tailor the application to their needs without doing, in the old model, customization using code.
We have a patented technology that allows you. Imagine you're accessing an application strictly through a browser, but you want to add an object to the data model of the application. You want to add a screen so that I can enter data for that. When I enter data, I want to validate the data to make sure I don't enter incorrect data. That object that I added, I want it to show up in my analytic reports. If it's an object, for example, that I want to drive workflow so that different people get approvals depending on the data in that object. We can do 100% of that through the browser. Browsers don't spit out code.
Because they don't spit out code, what we're doing when you're designing that is we're capturing the definition of what you're building using something called metadata, which is data describing your data. That allows us, one of the proven things in scientific computing is that you can upgrade data. Anybody can upgrade data. We've taken this problem of customization, changed it through configuration, and put it into the product. That's why we could do that huge number of upgrades I talked about with a tiny staff of people. That's number 2. Number 3 is, from our point of view, a cloud-based application also needs to have 100% self-service capability.
If you look at an on-premise system, when you install and configure ERP or HR, if you wanted to, let's say, set up business units, set up cost centers, allocate currencies, which cost center has what currency. Normally, you brought out a power tool like a SQL editor and gone and edited the data model in order to do that. In the cloud, obviously, we don't let you access our schema. How do we do that? 100% of all functions are done by answering a set of questions in a browser environment, and then we generate the whole thing for you. Every aspect is self-service. How you generate reports, when you want to schedule a batch program, how you do your data loading, how you handle data quality, all of it is self-service. That's very different from an on-premise environment.
Fourth thing is, built into a cloud-based application, in our view, you should have analytics, social, collaboration, and mobile. If I look at analytics, I'll give you a specific example, Rick. People extend these applications, right? In an on-premise environment, people have traditionally had a data warehouse from a transactional system. They load data into a data warehouse, and there's a process called ETL that goes on to load that data. Well, if you've added objects to the SaaS transactional application, it's very difficult to ETL that data because you're bringing up a heavy fat client tool and editing the schema and building all of that. For us, in order to allow you to report even on the objects that you added to our system, we built in analytics directly into the system.
All of these functions are built into the system so that you don't have to go and do separate environments for analytics or collaboration, et cetera. Lastly, there's a set of things around operational practices. How you handle patching, how you handle upgrades, how you handle security configuration, all of that is different in a cloud-based environment versus an on-premise environment. To us, a cloud application has to satisfy all of these requirements. If you look at what Steve and our team did over the last seven to eight years as we built this, all of that is designed into the software and is natively put into software, and none of these requirements, none of them exist if you went to an on-premise suite of application from any vendor. That's the answer to the first question. Is that clear, Rick?
The answer to the second question was: how do we see, does infrastructure fragment if people have got stacks from different vendors? I want to just be clear. When we introduced our platform as a service, people said, "Are you guys just offering infrastructure and an image of Oracle Database or something like that to run on it?" In our view, that's certainly something we could have done, but it only solves the problem of lowering the cost of infrastructure. It does not displace the administrative burden that people have and all the costs associated with that administration function. For the Oracle software, what we did was we came in with a solution to automate the management of that, thereby obviously eliminating a lot of burden for customers.
In saying that, obviously that was the first stack we chose to automate, because if people said, "Hey, you guys went and did somebody else's stack rather than your own, that sounds kind of odd," right? We started with the Oracle stack. We have not said we're not going to do anything else. Certainly, we're looking at a lot of open source programming languages and other things. We have a solution, actually, that today people are testing that does a stack called Node.js. It's a mobile programming stack, and that's not an Oracle stack at all. That's an example of where we're going to enter with another offering. Again, I want to make sure I'm clear. If we didn't do our stack first, people would say, "I don't really understand your strategy.
You've got a big software stack, it's widely used, and you chose to leave that alone." In doing that, it doesn't mean that's the only stack we're choosing to manage and do over time. Is that clear? Maybe one last question, I think time-wise. Two more questions.
Me? Okay. Brad Reback from Stifel. Maybe a higher level question-
Yes
around the cloud. As you look at OpenStack today, where do you see that in the maturation process and customers' willingness to really adopt?
It's a good question. I think today, when you look at enterprises from an infrastructure point of view, they face a basic conundrum, right? The conundrum is the following. If they went to a cloud-based environment, from a public cloud, the cloud vendors have proprietary interfaces. The way you create an instance against Amazon or Azure, pick your favorite. I'm not saying they're bad companies, I'm just pointing out the reality, technically. They have a proprietary interface. If you're on-premise, typically, the way you create environments, the way you spawn up instances, is typically very tightly coupled to your hypervisor. It's either VMware or Hyper-V or Xen, Oracle's is, for example, Xen. People have wanted a single stack that they can use on-premise and in the cloud, because that simplifies a lot of their operational tooling. You see what I mean?
The tools they use to create environments. Our strategy is basically that. When you look at that, our public cloud interfaces are OpenStack. We've announced that we're supporting OpenStack with our operating systems and our technology engineered systems as well. We want to allow people to get that consistent interface between the two, and that gives customers, frankly, more choice. It allows them to be more portable in where they put these different workloads over time. I think you'll see that. I think other vendors are looking at a similar strategy. In our view, that's a good thing for customers to have that choice of portability and not be locked into two totally different stacks, because that increases the cost of ownership substantially. Can you add on the maturation standpoint?
From a maturation standpoint, I think the storage layer is quite mature. The compute layer is getting more mature. Software-defined networking is the area that there's differences in the networking model you have in a public cloud environment and a private cloud environment. Public clouds typically have more of a flat network model. Private cloud, on-premise environments, there's typically many more tiers in that. There's some work that needs to be done there. There's a lot of people working on it. Similar to what we did with Linux years ago, we're going to help mature that technology stack. Okay, did I answer your question, Brad? Okay, maybe one last one. Yes.
Yeah. Hi, Thomas. Karl Keirstead at Deutsche Bank. My question is not strategic in nature at all. It's actually very detailed around one of the metrics. I know that you're not being precise around customer counts and subscriber numbers, so I don't want to hold you too accountable to the figures. I think back at the September Analyst Day, you mentioned something in the order of almost 2 million users were on Fusion. In your presentation today, you talked about 5 million. Two million to 5 million in the course of 8 months is a pretty extraordinary trajectory. I presume you don't want us to assume that that trajectory is what we're looking at over the next couple of years.
I'm wondering, is there anything about that last 8 months user trajectory that's unusual, where you're sort of seeding the market a little bit, and we should assume a more tempered growth?
No. The statistics are the statistics. What I wanted to tell you is how those typically happen. Okay, our model when we sell ERP or HR or CRM, because it's early going in the cloud, and we've needed customers to become referenceable for us, is we offer them what we call a ramped user model. A ramped user model is if you bought CRM, for example, and you've got 15,000 seats, you have a phase in your project where you say, "Listen, I'm going to do a user acceptance test. I've got a bunch of pilot users. I'm going to have on the order of 200, 300 users. I'm not going to put 15,000 users on the system because I'm not yet live. Then after I go live, I'm going to put all the users on the system." Do you see what I mean?
We have that model, during that, what we mean by ramped user is you don't have to pay all the users up front from the first day of the contract. The reason that's attractive for us is that customers who are engaging with our cloud early on, they say, "Hey, this is a new experience for us, and frankly, we'd like you to share some of the risk with us." For them, it's helped us ramp customer count very quickly. What happens therefore is, what happened between September and now? I think what happened between September and now is we had a lot of go lives, and some of them were big users, big companies. When they go live, obviously, a lot of it is you have metrics that we report how many companies went live. Some of them are big companies.
As we get more and more customers live, the actual user count jumps significantly. Do you follow me? I'm not going to predict the future. What I tell people is the three keys to success or four keys to success for us in the cloud. You have to build the products and services, and they've got to be world-class. I think if you just look at the two metrics from this morning, I wanted to make sure 100% of people are clear. The 5 million number was pure Fusion. It did not include Taleo. It did not include RightNow. It did not include Eloqua. It did not include Responsys. It included no acquired product at all. It is a pure Fusion, pure software as a service count. Okay? The 28 million number was the one that included our average daily usage of all the cloud solutions.
Counting, I just want to make one more comment before I talk about what are the four things we are focused on. Counting user counts is also, it gives you a general trend. Some products scale differently. If you look at ERP, a big company may only have 140 people in ERP. If you look at user metric and you say, "How come you guys have a lot of ERP customers, but the user count is so low?" It's because the reality there are not that many financial people in most companies. Marketing automation. Marketing automation scales based on the number of contacts you have. Most companies don't have thousands of marketeers. The user trajectory is driven basically by how quickly we get customers live. Did I answer that part of the question?
What we're focused on to make sure people have, how do we succeed in this market? I think it's about four things. We got to get the products and services built. I think what you've seen today is the breadth of stuff that we have built over the many, many years. Number 2, those pieces have to be integrated together so that it's easy for people to use more pieces of our suite. Third is we have to get referenceable customers. In June, the event that Ken had put on the calendar was basically to get you guys to hear from our go-to-market teams, as well as from customers who are live and happy. That helps both customers get confident and our sales teams get confident.
Fourth is we have to scale our distribution, which we already have a big distribution, but as we get references and the products get better and better, I think you'll see the distribution side of the house gets much more aggressive and much happier selling. That's the thing that we've been focused on. Frankly, from any quarter to the next quarter, whether the metric bumps by 4% or 10% is largely driven by are we getting more and more customers live and do we have big ones going live or not? I think the bigger thing is not one quarter to the next. It's the long-term trajectory that we're really focused on.
Great call. Thank you.
Okay. Ken, do you want to come up and wrap up?
Yeah.
Okay. Thank you all.
Thank you all. I'm Ken Bond, by the way. Nothing? There we go. Thank you. Yeah, I won't say what's been trained. Just kind of wrapping up. Couple of things. I was trying to distill the whole thing down into one minute. One minute, in it to win it. Hopefully, that came through very clear. In it. Lot of products, 100-plus products on Oracle Cloud Services available. Taken a very long time to develop this out. Portfolio's very deep in terms of what we've got. You saw a lot of that through the demos. You had a chance to play with it. In it to win it is how I would summarize this. Thomas, I think, actually hit some points very well, talking about that it's not a quarter. When we talk about winning it's taken six, seven years to get here.
Ramping up, we're certainly not done. We've got more to go. Winning it isn't going to happen in a quarter. We're going to win it. We feel very good about that. This was day one. We'll do day two in June. That'll be June 25th. We've already got the calendar set. Today was completely focused on services, helping you understand what it is that we offer to our customers. When we come back in June, it will be hearing from our salespeople about how we engage with the customers. The whole go-to-market conversation will take place at that time. Secondly, which I always think is very helpful, is not only hear from us, but hearing best case you can hear is from the customers.
Not that they're just using Oracle, but even better yet, how are you using Oracle and how are you using Oracle Cloud Services? That will be the focus of that day in June. Until then, thank you all very much for coming today. Really appreciate your time. Take care.