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Earnings Call: Q4 2022

Mar 2, 2023

Operator

Good evening. My name is Nihuge. I will be your conference operator today. Welcome to PagBank PagSeguro's Webcast Results for the Third Quarter 2022. At this time, all lines have been placed on mute to prevent any background noise. Should any participant need assistance during the call, please press star zero to reach the operator. This event is also being broadcast live via webcast and may be accessed through PagBank PagSeguro's website at investors.pagseguro.com. Participants may view the slides in any order they wish. Today's conference is being recorded and will be available after the event is concluded. I would now like to turn the call over to your host, Éric Oliveira, Investor Relations and ESG Director. Please go ahead.

Éric Oliveira
Head of Investor Relations and ESG Director, PagBank

Hello, everyone. Thanks for joining our fourth quarter 2022 earnings call. After the speaker's remarks, there will be a question and answer session. Before proceeding, let me mention that any forward-looking statements included in the presentation or mentioned on this conference call are based on currently available information in PagBank PagSeguro's current assumptions, expectations, and projections about future events. While PagBank PagSeguro believes that the assumptions, expectations, and projections are reasonable in view of currently available information, you are cautioned not to place undue reliance on these forward-looking statements.

Actual results may differ materially from those included in PagBank PagSeguro's presentation or discussed on this conference call for a variety of reasons, including those described in the forward-looking statements and risk factor sections of PagBank PagSeguro's most recent annual report on Form 20-F and other filings with the Securities and Exchange Commission, which are available on PagBank PagSeguro's investor relations website. Finally, I would like to remind you that during the conference call, the company may discuss some non-GAAP measures, including those disclosed in the presentation. We present non-GAAP measures when we believe that the additional information is useful and meaningful to investors.

Presentation of this non-GAAP financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered separately from or as a substitute for our financial information prepared and presented in accordance with IFRS as issued by the IASB. For more details, the foregoing non-GAAP measures and the reconciliation of these non-GAAP financial measures to the most directly comparable IFRS measures are presented in the last page of this webcast presentation and earnings release. With that, let me turn the call over to Ricardo. Thank you.

Ricardo Dutra
Principal Executive Officer, PagBank

Good evening from São Paulo, everyone, thanks for joining our webcast for the fourth quarter 2022 results. Tonight, I have the company of Alexandre Magnani, our CEO, Artur Schunck, our CFO, and Éric Oliveira, Head of Investor Relations and ESG. Before I turn to Alexandre, I would like to share a quick overview of our journey as we completed five years as a public listed company last January. That, I will share the main 2022 achievements and comment about our ESG initiatives. Going to slide three, we share the five years key performance indicators for our company and the three years key performance indicators for PagBank, our financial services and digital bank unit launched in May 2019.

Our company truly experienced an exponential growth in the scale over the years, including millions into the financial system, initially through payments and then through digital bank through services. We have been successfully unlocking new addressable markets in payments and financial services, always balancing growth and profitability. Starting with PagSeguro data, our TPV grew 9 x in five years, reaching BRL 354 billion, and we have the largest payments network acceptance in Brazil, accounting for more than 7 million active merchants. PagBank, our financial services and digital bank business, has been growing consistently in all important metrics, increasing engagement, unlocking cross-selling opportunities, and leveraging our banking license to reduce our cost of funding. PagBank TPV increased 19 x with total depositors growing 10 x, surpassing more than BRL 20 billion.

Our credit portfolio grew 7 x, reaching BRL 2.7 billion, still very small compared with the opportunity we have ahead of us. Finally, even with all investments in our organic growth and the macroeconomic challenges such as interest rate increase, inflation, and uncertainty about consumer spending, not only in Brazil, but around the world, our profits grew 3 x and our equity position increased from less than BRL 1 billion in 2017 to almost BRL 12 billion in the end of 2022. Chart on the right side of the slide, we can see that 52% of the 2022 equity figure is composed by retained earnings. Fully reinvested in our organic growth. Going to slide four, we can see some of our 2022 achievements. We successfully implemented our repricing to offset financial expenses increase.

At the same time, we had strong deposit growth, which helped to reduce our funding costs and helped to diversify our funding sources. We also have been successful diversifying our payments business, and 2022 marked the consolidation for our HUBs initiative to extend our best-in-class services to small and mid-sized clients. PagBank consolidated as the second largest digital bank in Brazil with 28 million clients. In credit underwriting, we took the right decision in Q1 2022 to shift our underwriting from unsecured products to secured products. By doing so, we were able to unlock new growth avenues, such as the payroll loans and credit cards backed by CDs and account balance savings, improving our gross profit in PagBank.

Finally, our disciplined capital allocation led to a significant improvement in operating and investing cash flow generation, paving our path to further explore the opportunities in payments and financial services in Brazilian territory in the coming years. Moving to slide five, our natural call for disruption and value creation led us to set a high bar for deliveries in ESG. In December twenty twenty-two, we released our second sustainability report, where every stakeholder can follow our main initiatives and positive impact in society. One point to highlight here is that our financial inclusion has been massive through a safe and hassle-free platform, empowering clients, employees, and communities. With that, I finish my presentation and pass the word to Alexandre Magnani.

Alexandre Magnani
CEO, PagBank

Thank you, Ricardo. Hello, everyone. After Ricardo shared our main achievements for 2022, I would like to share our highlights only for the fourth quarter, beginning on slide six. Our investment philosophy to balance growth and profitability while keeping a discipline in capital allocation led us to report the highest EPS in Pag's history, 36% higher than the same period of 2021. Strong revenue growth above 20% versus 4Q 2021, reaching almost BRL 4 billion. Cash earnings of BRL 410 million, almost 4x higher than 4Q 2021. BRL 9.8 billion in net cash position, further boosted by our efficiency in OpEx and CapEx.

In payments, our strategic pillar to grow in a profitable and efficient way while we continue to diversify our merchant base, resulted in BRL 94 billion in PagSeguro TPV, with 33% coming from HUBs and BRL 1.3 billion in gross profit, 14% higher than 4Q 2021. In financial service, we have continued diversifying our revenue streams through the consolidation of PagBank. Gross profit of BRL 131 million, 70% higher than 4Q 2021 and 3Q 2022. 28 million clients accounting for BRL 21 billion in deposits, and BRL 2.7 billion in credit portfolio, with increasing exposure to secured products.

Finally, our two-sided ecosystem, which is just in the early stages to fully explore synergies related to lower transaction costs and lower cost of funding through our closed loop, led to more than BRL 200 billion in TPV, PagBank and PagSeguro, 10% in market share of Pix transactions, and new features to further increase our cross-selling with clients, SMB, payroll platform, and automatic savings from account balance. Moving to slide seven, we present our client base and cash-in evolution. Our number of PagBank clients more than doubled in comparison to 2020, moving up from 13 million to almost 28 million in two years. Active clients accounted for more than 16 million, where 60% of consumers and 50% of the merchants considers PagBank their primary account.

Our growth in cash-in reached BRL 38 billion versus 4 Q 2021, led by PagSeguro TPV growth and Pix transactions. As a result, slide eight reviews our deposits growth and their respective annual percentage yields. Deep diving, we were able to reach an important milestone this quarter, especially in such an uncertain scenario related to credit market, given the recent events and the interest rate trends in Brazil in 2023. The ongoing improvement in products and service levels, combined to the seasonality, led to strong account balance growth.

Total deposits reached BRL 21 billion, BRL 1.3 billion more than 3Q 2022, and BRL 12 billion more than 4Q 2021. The increasing share of account balance in the quarter allowed us to reduce our PagBank CDs distribution through third-party partners, reducing costs related to distribution fee and the APYs in PagBank CDs, driving down our costs related to deposits without harming our go-to-market strategy to attract new clients and further engage the current ones. Account balance APY in 4Q 2022 reached 69% of the CDI, the Brazilian Interbank Rate, an increase in comparison to the previous quarter. This increase was mainly related to a higher number of days our clients kept their savings in PagBank.

APY on total deposits reached 96% of CDI, a lower level in comparison to the past two quarters, reflecting the higher share of account balance and the downtrade in APYs for PagBank CDs. Moving to the next slide, I would like to share two features that we recently roll out to our clients. Thinking about challenge of Brazilian merchants to manage direct deposits of paychecks for employees, we launched our SMB payroll platform, fully integrated in our PagBank app and in our iBank platform. Merchants can count with this feature to organize and schedule paychecks payments for their employees with a hassle-free solution. This is an important achievement for our array of financial service, especially for small, mid-size businesses with multiple owners and employees. Another feature is the new version of our automatic savings.

Initially, it was launched for merchants where they could define a percentage of their sales to be invested in PagBank CDs. Now, merchants and consumer can also schedule automatic savings according to their account balance, facilitating the investment from other cashing sources such as Pix, salary portability, and other sources of deposits. With this product, we reinforce our commitment to financial inclusion and education while we foster PagBank account engagement. Moving to slide 10, we also would like to share a few updates about the ongoing improvements in our service levels. During the past two years, our teams have been working hard to increase client satisfaction while promoting additional cost savings through processes, automation, and optimization. On the left side, we can see our improvements in customer care.

On the top left, our contact rate decreased 49% in two years, an important metric as it represents a reduction on clients' problems with our products. On the bottom chart, we have also reduced the average service time by 29% in the same period. On the right side, we shared an update about our logistics operation, a key department for service levels. It's important to highlight that our operation is already extremely efficient, which pose additional challenge, but it did not prevent us to look for even better service levels. The average time for POS delivery went down 10% in two years, and the average time for POS replacement decreased 25% in the same period.

Even though pricing remains one of the most relevant factors for merchants' decisions about their acquirer option, we observe that service levels has become more and more relevant in clients' decision. Before I turn over to Artur, let me talk about our credit portfolio. As we have been discussing over the past quarters, the company decided in early 2022 to reduce the credit underwriting of unsecured products and balance its portfolio with secured products. This decision opened new addressable market for us, especially in consumers with payroll loans to retirees and public sector employees. At the same time, we increased our provisions considering the asset quality of unsecured products. As time passes by, we were able to reach BRL 2.7 billion in outstanding credit portfolio, where secured products increased its share from 7% in 4Q 2021 to 40% in 4Q 2022.

The diversification of our credit portfolio contributed not only to our business diversification, but also to reduce the provision for losses, lowering our exposure to high-risk clients. Additionally, we launched a disruptive credit card where clients can tie their credit limits to their investments with PagBank, further promoting financial education while we manage the risks. We have no rush to grow materially our credit portfolio in the short term, given the uncertainties of the macroeconomic outlook. Our ongoing improvement in credit models, process, collections, and client risk assessment will potentially speed up our appetite in the future. Now, I will pass the word to Artur to present our financial results.

Artur Schunck
CFO, PagBank

Thanks, Alexandre. Hello, everyone. Thank you for joining us tonight. I will continue the presentation in slide 12 with our Q4 2022 and annual results. First, talking about the fourth quarter results, total revenue and income reached almost BRL 4 billion, growing 22% year-over-year. This performance was slightly lower than last quarter due to higher share of debit card transactions, less credit limits available in the market, and Soccer World Cup impact. Gross profit, neutral of effects, grew 18% year-over-year and was stable versus last quarter. Financial expenses decreased by 7% quarter-over-quarter due to five working days less than Q3 and the replacement of expensive funding lines to lower cost sources. On top of that, total losses decreased by 30% on quarterly basis, driven by lower level of provisions for credit delinquency requested by secured credit products.

I also would like to highlight that PagBank gross profit improved 72% versus last quarter. Once again, operating expenses grew less than total revenue and income yearly growth, showing 230 basis points of operational leverage. Controlling costs and expenses is a recurring process under our D&A and a key component of our superior execution. Adjusted EBITDA closed at BRL 788 million, up 29% in comparison to the last quarter of 2021. EBITDA minus CapEx increased by 53% versus Q3 2022. That represents a cash earnings of BRL 410 million. Net income non-GAAP achieved BRL 411 million, and net income GAAP increased 35% year-over-year, reaching the highest profit in PAGS's history, totaling BRL 408 million.

This represents an earnings per share of BRL 1.24 in the quarter, BRL 0.33 or 36% better than Q4 2021. During the last quarter, we repurchased 1.9 million shares under our buyback program. Our strategy and focus continue to better balance growth and profitability, targeting to improve shareholders return. On a yearly basis, PAGS's closed 2022 with BRL 15.3 billion in total revenue and income, an increase of 47% versus 2021. Gross profit total, BRL 5.5 billion, an increase of 19% year-over-year, even with a significant increase of almost 4x in financial expenses, and with total losses growing 48% over the year due to additional provisions for delinquency on credit products.

As a result, non-GAAP net income reached BRL 1.6 billion, while GAAP net income amounted to BRL 1.5 billion, an increase of 29% when compared to 2021, and representing an earning per share of BRL 4.57 or 30% higher than last year. Moving to slide 13. PAGS's TPV grew 19% year-over-year, totaling BRL 94.3 billion during the quarter. Better than expected, given the negative impact of the Soccer World Cup on business days and credit limits constrained in Brazil, with a good performance on holidays. Total revenue and income grew faster than TPV growth, reaching BRL 3.7 billion or +25% year-over-year due to the positive result from the massive merchants repricing done in 2022.

As a result, gross profit reached BRL 1.3 billion, an increase of 14% when compared to the same period of last year. In the slide 14, PAGS's TPV reached BRL 115 billion in Q4 2022, 28% higher than Q4 2021, reinforcing the customer's engagement on PagBank account that resulted in a strong deposits growth, an increase of cash out through day-to-day banking services. PagBank's total revenue grew 7% year-over-year, ending the quarter at BRL 329 million, and slightly lower than Q3 because of our focus on secured credit products, which have lower APY and longer duration in comparison to unsecured products. On the other hand, gross profit reached BRL 131 million, an increase of 71% year-over-year, mainly due to our diligent credit underwriting of secured products that naturally leads to lower provisions for losses.

The next slide, in the first chart on the left side, operating expenses reached BRL 621 million in Q4 2022, up 7% year-over-year. This amount represents 15.7% of PAGS's revenue versus 18% in the same period of last year, and stable when compared to last quarter. The improved efficiency has come from personal and marketing expenses leverage, as well as the contribution of PagBank and HUB's revenue growth. The right chart, financial expenses closed at BRL 855 million versus BRL 403 million in Q4 2021. Around 90% of this increase is explained by the hike of Selic rate, the remaining portion was related to higher TPV volume, prepayment of receivables to merchants, and credit card mix.

These effects were partially offset by the lower cost of funding as we leverage our banking license and increase PagBank deposits, combined to lower spreads negotiated with capital markets. We continue to focus on improving our funding process, diversifying sources, and extending terms to support the company's growth. Financial expenses was our biggest challenge during 2022, as we will see in the next slide. However, the Brazilian Central Bank has been keeping interest rates stable. The last interest rate increase was in August, and we expect for 2023 an average rate of 13.75% per year versus 12.53% per year in 2022. The graphic in the slide 16 is to illustrate how PAGS's results evolved during 2022. Revenue growth was strong, mainly expanded by PagSeguro's TPV growth and our successful repricing process.

Cost efficiency and operational leverage captured also contributed positively for the yearly performance. Financial expenses was the major impact over the year, representing an increase of more than BRL 2 billion into PAGS's costs and expenses. D&A and POS write-off also impacted negatively on our results, which we expect to decrease as a percentage of revenue in the coming years. Another impact came from total losses, mainly related to rise on provisions for credit losses during the year that is expected to reduce in 2023. All in, we have reported all-time high figures, with net income non-GAAP increasing by 12% when compared to 2021, and net income GAAP increasing by 29% versus 2021, totaling BRL 1.5 billion.

In the next slide, adjusted EBITDA minus CapEx reached a positive amount of BRL 410 million, more than 3 x versus Q4 2021. Cash earnings represented 10.3% of PAGS's revenue, reflecting management's focus on maximizing LTV to CAC ratio by reducing POS subsidies and adding more valuable merchants into the ecosystem. In the following chart, CapEx to revenue ratio reached 9.5% this quarter versus 16.8% in the Q4 2021, and 12.4% in Q3 2022. This decrease is driven by lower CapEx related to the strategy of being more selective in merchants acquisition to leverage PagBank, and the increase of HUBs and PagBank revenue. On the bottom chart, depreciation and amortization, including POS write-off, total BRL 336 million, representing 8.5% of PAGS's revenue.

On slide 18, PAGS's net cash balance ended the fourth quarter at BRL 9.8 billion, increasing almost BRL 1 billion year-over-year. At the same time, we have been improving our capital structure and diversifying funding sources to support volume growth, with deposits now representing around 67% of our third-party funding source. To conclude our presentation, I will turn back to Alexandre for the final comments. Thank you.

Alexandre Magnani
CEO, PagBank

Thanks, Artur. Before we conclude our call and begin our Q&A session, I would like to recap our guidance and results for 2022 and our business priorities. Last quarter, we shared our guidance for Q4 22 and full year 2022. When comparing guidance and results, we saw revenues growing at 47% year-over-year, very close to our guidance. The mismatch was mainly related to a higher than expected share of debit cards in Q4 22, leading to a better than expected T-TPV at a lower take rate. Our net income was in line and above guidance in non-GAAP and GAAP basis, respectively, mainly driven by our repricing and operational efficiencies, closing 2022 with the all-time high figures for the three metrics: total revenue and income, net income GAAP, and non-GAAP basis.

Important to highlight that during the pandemic, we decided to provide quarterly guidance to increase investors' visibility about how business was evolving during this highly uncertain period. From now on, we decide not to share guidance to avoid short-term oriented view that is disconnected from how we manage the company, focusing on long-term and fully explore opportunities we have ahead of us in financial service and payments, always balance growth and profitability. We'll keep improving our communication and investment deck to address important topics with analysts and investors about our equity story and clarify potential questions about business development. It has been proven how resilient our business is independently of the economy, industry, or regulatory changes. Our investment philosophy of balanced growth and profitability has not changed, and the opportunities remain extremely compelling for our company.

Looking ahead, our main focus are grow profitably in payments and keep increasing market share in key segments, foster PagBank engagement to diversify revenues and increase revenue per customer, develop our two-sided ecosystem providing a unique and superior value proposition, improve models and process to reduce loss and costs, and execute disciplined capital management to improve EPS and cash flow generation. Now we have ended our presentation, and we will open the Q&A session. Operator, please

Operator

Thank you. We'll now begin the question and answer session. If you have a question, please press star one. Our first question comes from Mario Pierry, Bank of America.

Mario Pierry
Managing Director and Senior Equity Analyst, Bank of America

Hey, guys. Good afternoon. Congratulations on the quarter. Let me ask you two questions. I know, I know you're not providing guidance, and I'm not looking for specific numbers either, but just wanted to get a sense from you, how are you seeing the operating environment in Brazil for this year? Especially recently, I think Abecs reported that they were forecasting volume growth of about 14% in 2023. I was just wondering if this number makes sense to you, if you think you can maintain your market share, gain market share or not. Also related to the competitive environment, how are you seeing prices behaving in Brazil? Do you think you have room to continue to raise prices or are we getting to the point where clients would suffer if you continue to raise prices?

If you're seeing anyone trying to anticipate a decline in interest rates in Brazil when trying to reduce prices ahead of that? Thank you.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi, Mario. Thank you for the question. Good to hear you. Let me start with the big picture that you asked, then we can go to the part of the prices and so on. As you said in the question, Abecs is expecting the market to grow between 14% and 18%. We only had two months at this point, so it's hard to say if that is, let's say, okay, or if it's gonna be higher than that or lower than that, because we only had January and February. We are working to keep growing payments in a profitable way. Market share, to be honest, is a consequence. We are looking for growing our TPV in specific segments, which is the long tail micro merchants and the SMBs.

Of course, we are not disconnected from the whole economy or from the whole cards industry. So far, we saw January and February according to our business plan. That's what we had in the January plus February according to our business plan. Talking about the prices, we didn't change the prices for the long tail in the past years, and we don't plan to do that because we just wanna keep simple. And looking forward, although a few months ago, we expect the interest rates to go down, and then what we see today is interest rate to keep stable. We don't see increasing prices for long tail at this point.

If you think about SMBs and other niches that we have in our base, there are some opportunities, some segments, some niches that we could increase prices if necessary in short term. We don't have any plan to decrease prices ahead of possible interest rate decrease because we don't have this visibility at this point. Once you have this visibility, we can discuss here. At this point, all the data that we have in all the interest rates curves future we see the interest rates are the same level that we have today, which is 13.75% per year.

Mario Pierry
Managing Director and Senior Equity Analyst, Bank of America

Okay, now that's clear. Let me ask then a follow-up with regards, you know, to the overall health of the system. We continue to see your client base decline. I think it's four consecutive quarters here that we have seen lower client base. Can you break that down between the SMB and the micro merchant segments and talk about mortality? Because again, we're starting to see that on the credit side, right? Like the corporates in Brazil are starting to have some problems, financial problems because of the high rates environment, weak economy, et cetera. Is that what explains as well the decline in your client base?

Ricardo Dutra
Principal Executive Officer, PagBank

Mario, the decline in our base, the majority of this decline is in nano merchants. Nano merchants are responsible for a very, very small part of our TPV, less than 3% for TPV. If you look at the number of merchants, although we are decreasing, our TPV is growing. Growing on a yearly basis, growing on TPV per merchant. If you look at the year figure, we are growing faster than the industry. Of course, the profitability are reaching record levels, as you could see in the presentation. Although the net adds or the active merchant base is a metric that everyone follows, the fact that we're losing nano merchants, it doesn't correlate with financial metrics.

We are looking for clients in these key segments, which are micro merchants with some levels of TPV and SMBs, where we have profitability in payments and we have opportunities to cross-sell and to penetrate PagBank. That's why if you ask me the active merchants base looking forward, there could be a downtrend, but we are not concerned with that because we are losing clients that they have very low TPV, low probability of PagBank penetration. That's why even losing these clients, we are growing TPV 40% year-over-year and reaching record levels of profitability. Regarding credit, we took the right decision in Q1 2022 to shift our credit from unsecured products to secured products. Today we have 40% of our credit portfolio that is secured.

We expect that to reach 60% in short term in the following quarters. That's why even with this credit crisis we are seeing in Brazil, even in the corporate, we are not seeing our NPLs having problems because we have the full collateral for this part of our credit portfolio. That's the overall picture that I have in terms of credit. What could have happened in Brazil in Q4, is that some banks decrease the limits for the credit card holders they have, and that's why to some extent could constrain consumption. People that had some limits in credit and now they have a lower limit because some banks are decreasing. If you look at the results from banks, the quarterly call from some banks, we're seeing some NPLs going up there.

That could be the impact for us. In the acquiring business, I'm saying, I mean, people with lower credit to spend money. Overall, we don't see this crisis in corporate generating any problem in our credit portfolio or any other operation related to PagSeguro or PagBank.

Mario Pierry
Managing Director and Senior Equity Analyst, Bank of America

Okay. No, perfect. Thank you very much.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you, Mario.

Operator

Our next question comes from Bryan Keane, Deutsche Bank.

Bryan Keane
Managing Director and Senior Equity Analyst, Deutsche Bank

Hi, guys. Wanted to ask about the PagBank revenues and the delta to volume. I just wanna make sure I understand the delta. Do you expect, or when do you expect maybe the delta between the gap between volume to revenue growth to close in PagBank?

Ricardo Dutra
Principal Executive Officer, PagBank

Hi, Brian. Thank you for the question. I guess you are talking about the volumes of PagBank TPV and correlates that with the revenues.

Bryan Keane
Managing Director and Senior Equity Analyst, Deutsche Bank

Right. Right.

Ricardo Dutra
Principal Executive Officer, PagBank

Yeah. A large part of this TPV in PagBank, they are not monetizing because is based on people sending money from PagBank and sending money to PagBank and-or from PagBank to someone else. That's the nature of this money flow coming in, coming out, cash in and cash out, and we do not monetize that. It's more like important for engagement and this kind of stuff, but the revenues are based on transactional when people pay some bills here or spending money with our cards, interchange or related to credit. Those are the three main drivers for our revenue. What we had in Q4 is that as we are having this shift from unsecured products to secure products, the duration of these loans are higher than what we had in unsecured products.

We had a decrease in revenues related to credit. That's why the revenues went down BRL 10 million in PagBank in Q4 compared to Q3. We cannot correlate that, Bryan, because we are seeing people using more and more our bank account. That's why you see deposits are growing and so on. Making this math as a percent of TPV doesn't mean too much, to be honest.

Bryan Keane
Managing Director and Senior Equity Analyst, Deutsche Bank

Got it. Got it. My second question is just on the rates and the financial expenses. Obviously that higher rates pressured the profitability all year. Can you talk a little bit about how much additional pressure you expect in the financial expenses this year that could pressure net income margin? Secondly, you mentioned the possibility of cutting rates if rates dropped and not actually keeping the benefit from a rate drop. Can you just make sure you can explain how you guys would go about doing that? Because I was under the assumption that you guys would be able to benefit from lower rates into the profitability would improve. Thanks.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi, Bryan Keane, this is Ricardo Dutra. I will start with the second question. Then Artur Schunck can help us with the first part of the question relates to financial expenses and the rates. If the rates, interest rates goes down, our financial expenses will go down. We do not expect to decrease prices automatically. The dynamics or the moving parts here will be the following. In long tail, we had the same rates since 2016. I mean, the past years is exactly the same rates, the prepayment, MDR and so on. If the rates, interest rate goes down, we're gonna recover margins in long tail in the next business day. In the SMBs, we will not decrease price automatically.

We'll try to keep advantage of this decrease in cost and keep the same levels of MDRs and prepayment so that we can have a better margin in SMBs as well. Of course, there will be some clients that will contact us asking if they could have a better condition or a better price, and some clients will not do that. The same dynamic that we had when the interest rates went up and we waited a little bit to increase prices, we're gonna have the opposite movement at this point. The interest rates go down, and we will not decrease the price automatically for SMBs. On average, we should have some benefits in the SMBs as well because not everyone we will decrease prices in the next business day.

It's gonna take a while, and some of the clients probably will not even decrease the price for a long time. In long tail, we're gonna receive the benefit automatically, and in SMBs, we'll try to have the benefits as much as we can. Of course, it depends on competition, depends on many variables, but there could be some advantage. That's for sure. When you have 7 million clients, you have everything. You have clients that you call in the next business day, and clients that don't even pay attention to that in detail. Artur can help us in the financial expenses for 2023.

Artur Schunck
CFO, PagBank

Yeah. Bryan, regarding to financial expenses, we will see in 2023, the expenses higher than 2022 because of two reasons. The first one is the volume growth of our prepayment business, the second point is related to average interest rate for the country that in 2022 was 12.5%, in 2023, we are expecting, at this point, that will be stable during the year at 13.75%. Based on those two things, the expenses that we are expecting for 2023 will be higher in nominal terms versus 2022.

Bryan Keane
Managing Director and Senior Equity Analyst, Deutsche Bank

That's helpful. Just a quick one. Is there still repricing benefit you will see positively in fiscal year 2023, or did that benefit in slide 16, the 668, was that just a fiscal year 2022 phenomenon and you won't see a benefit of repricing in fiscal year 2023?

Ricardo Dutra
Principal Executive Officer, PagBank

Bryan, there are some moving parts here again, as you can imagine. We will have some benefits in repricing, as I mentioned in the previous answer to the other analyst. We are looking some niches that we may reprice in the near term. On the other hand, we have a change in the mix. SMBs are gaining share, and SMBs, they are good business because they have 5x more volume than long tail, but they have a lower take rate. If you look in absolute terms, we should have benefit. If you look as a percent or net take rate or percent of the revenues, probably we're gonna have this pressure because of the mix. We have these two big moving parts here.

Repricing from one hand, from one side, the change in the mix, SMB growing faster than other clients, then pressuring a little bit take rate. Those are the moving parts here. As we said before, we expect the EPS accretion in 2023 versus 2022. That's what we are working for.

Bryan Keane
Managing Director and Senior Equity Analyst, Deutsche Bank

Great. Thanks for taking the questions.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you, Brian.

Operator

Our next question comes from Josh Siegler, Cantor Fitzgerald.

Josh Siegler
Director of Equity Research Analyst and Head of Crypto and FinTech Research, Cantor Fitzgerald

Yes. Hi guys. Thanks for taking my question today. I was wondering, so far year to date, have you seen any notable changes in the micro merchant behavior, either, in volume or how they're interacting with your platform? Thanks.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi Josh. Thank you for the question. No, we didn't see any change in the micro merchants transformational change. Of course, we are trying to penetrate PagBank as much as we can. We see some segments or some clients that are using PagBank more and more, as you could see in the deposits figure that we presented. If you make the math between the average account balance for a client, you see that we grew almost 100% year-over-year. That's a good change in behavior for micro merchants. That's all.

Artur Schunck
CFO, PagBank

Average TPV.

Ricardo Dutra
Principal Executive Officer, PagBank

Average TPV is also growing, but, no, no big changes that we could comment for you.

Josh Siegler
Director of Equity Research Analyst and Head of Crypto and FinTech Research, Cantor Fitzgerald

Okay. Understood. Then I'd like to focus on the payroll platform a little bit 'cause it seems like it represents a significant growth opportunity for the company. How are you thinking about the overall impact that this can have for PagSeguro?

Ricardo Dutra
Principal Executive Officer, PagBank

Well, that's great. I mean, we have this payroll platform because we have some clients that would like to use PagBank to pay their employees. Of course, they don't wanna come here and make 30 wire transfers, 50 wire transfers, 100 wire transfers. They just wanna have a spreadsheet or a file that they can just upload, and then with one click, they can do that for up to 2,000 employees. The idea is to have more clients using us as a primary bank for their businesses. Of course, we're gonna try to make this cross-sell for their employees as well.

The idea is to have companies using us to pay their employees so that we can also try to bring their employees to work with us and increase the account balance that we have here. The more money coming in, the more money flowing through our ecosystem, the higher the probability of this money to stay with us. We have all the benefits with the deposits and lower cost in the deposit that we gave some disclosure in the presentation. The idea is more related to engagement and to make businesses to use PagBank as their primary account.

Josh Siegler
Director of Equity Research Analyst and Head of Crypto and FinTech Research, Cantor Fitzgerald

Understood appreciate the color. Thank you.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you Josh.

Operator

Our next question comes from Pedro Leduc, Itaú BBA.

Pedro Leduc
Equity Research Analyst, Itaú BBA

Thank you very much for taking the question. I wanna thank you for the incremental disclosure. Okay? I wanna dig into the financial expense line a little bit more, but for this quarter, specifically down 7% sequentially. Now, within that, the securitization of receivables line was the main contributor, down a lot, sequentially 30%. Can you help us understand this perhaps a little bit more? Fill in the gaps between Was it a lower prepayment share from working capital? Seems like it was a little bit less. Of course, we had less credit this quarter. Maybe it was a lower duration that you securitized or much lower costs. Just help us fill in this line for the quarter, the financial expenses and what drove the securitization down. That would be great.

Thank you so much.

Artur Schunck
CFO, PagBank

Hey Pedro, thank you for the question. It's Arturo speaking. Related to the Q4 2022 expenses that we had compared to Q3. The first point that helped us in this expenses in the quarter was related to the five working days less in Q4 in comparison to Q3. The second point was related to share of debits in comparison to Q3. Higher mix of debt cards helped us in these working capital needs. Also the most important point to reduce the cost for us was related to deposits. We increased the number of deposits in Q4, mainly related to the balance account from our clients in PagBank account. Also because we have a banking license in our group, so we can use these deposits to fund our merchants' prepayment operation.

On top of that, based on the results that we obtained across the year and across the whole year since the IPO, that accounted by BRL 5.2 billion. We also helped us to change some expensive lines to better sources to fund the operation.

Pedro Leduc
Equity Research Analyst, Itaú BBA

Okay, super. If I may follow up on the securitization costs. Of course, you have several ways to securitize your receivables. How did you see those costs at percentage of Selic-wise, maybe, during the fourth quarter, and how are you seeing it, if different now in the first quarter post the credit event that we have in Brazil? Has it changed overall for you? Thank you.

Artur Schunck
CFO, PagBank

Yeah. Related to AR securitization, we saw during 2022 a reduction in the spread that we are paying for the banks to advance these receivables to them. Especially in Q4, we also saw some reduction in comparison to Q3, in comparison to Q2. It's better to us that we have a good negotiation with the banks. For Q1 2023, we are seeing almost the same cost that we are paying for Q4. There is no concern about the AR securitization that we have with the banks at this point.

Pedro Leduc
Equity Research Analyst, Itaú BBA

Great. Thank you very much again, and congrats.

Artur Schunck
CFO, PagBank

Thank you.

Operator

Our next question comes from Domingos Falavina, J.P. Morgan.

Domingos Falavina
VP Equity Research Analyst, JPMorgan

Thank you guys for taking the question. Two quick ones. The first, you had some reversals, right, in stock-based compensation, and was running BRL 30 million-BRL 40 million. My question is what's kind of a normalized level that you guys think makes sense for that expense line into 2023? If you did mention that in the call and I missed, I'm sorry I had some connection issues. My second question is, Abecs figures came out right, and the total year for TP grew about 30%, but December year-on-year was growing at 12%. We're obviously seeing a major deceleration on the back of what you guys precisely mentioned of lower credit limits to the banks.

I mentioned in total, credit debit was prepaid, but, you know, debit has other headwinds, such as Pix and others. My question is, while you don't have any guidance for next year, what would be your, you know, best guess for industry TPV growth next year? Do you guys think it grows above 12%? 12%-15%? 9%-12%? Like, if you could provide an educated guess for us, it would help as well.

Artur Schunck
CFO, PagBank

Domingos thank you for those questions. I will answer the first one related to the non-GAAP adjustments that we have this quarter. First of all, it's important say that we have a accounting reclassification from non-GAAP to GAAP in terms of capitalization of long-term incentive plan for R&D, specifically for R&D. It's a non-cash impact, so it's important to mention that it's a non-cash impact. We reclassified some expenses related to amortization that was booked in the wrong place that was affected the non-GAAP previously. Now in Q4 we adjusted that reclassifying from non-GAAP to GAAP. On top of that, we concluded the year missing some goals that we had in the long-term incentive plan. We reverted the provision that we booked before.

On top of that, the share price reduced from Q3 2022- Q4 2022 from $13.22 - $8.74. Based on that, we also had a reversion of the provisions that we booked until Q3 2022. Related to 2023, we are expecting to back to the same level that we had in Q3 2022, around BRL 30 million-BRL 35 million or in the year BRL 150 million.

Ricardo Dutra
Principal Executive Officer, PagBank

Domingos, regarding the growth of the industry in 2023, the best data that you have is the Abecs data growing from 14% - 18%. We had a

Good January, February we didn't have Carnival in 2022. We had Carnival in 2023, so it's not comparable. We know that part of the government that we have is trying to increase consumption, or will try to increase consumption. The best data that they have is The Abecs data to grow between 14%-18%. The industry as a whole will grow that. That's why we are basing our assumptions that we are working at this point, and if something changes, we can come back to you. The assumptions that we have are those, grow between 14%-18%, the industry as a whole.

Domingos Falavina
VP Equity Research Analyst, JPMorgan

Super clear. Thank you, guys.

Operator

Our next question comes from Neha Agarwala, HSBC.

Neha Agarwala
Equity Research Analyst, HSBC

Hi. Congratulations on the results. I have two questions. First, on PagBank. It seems like PagBank achieved good operational efficiency, plus benefited from provisions declining quarter-on-quarter. What other level do you have for 2023 to improve the profitability at PagBank? Because the revenues are going to be hit 2Q onwards. Related to PagBank, Most of the growth that you're talking about for the credit business is gonna come from the secured loans portfolio, and you expect it to go to 40, 60% of total loans. What about the unsecured loans?

Do you still think that the macro is not supporting to grow on the unsecured side, on the unsecured loan side, and you want to be cautious, or do you think that you can pick up growth maybe in the second half of the year? Some color on that part would be very helpful. My second question is more longer-term. We understand that in the short term you are focusing on the more profitable merchants, and you're happy to lose some of the merchants. In the longer term, the long tail segment is, say, about third penetrated. Do you think the nano merchants would at some point become profitable and it would make sense to service them?

Given your experience in the segment now, you believe that this is not a segment that would become profitable enough for you to service them. Anything about that from a more medium to long-term perspective would be helpful. Thank you so much.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi Neha this is Ricardo. I will start and then Artur can help us with the provisions and so on. We start from backwards. When you look at nano merchants, we see, as always, there are many moving parts here. There are nano merchants that became merchants because of the COVID, because of unemployment, because of pandemic. There are some of these business that the mortality of these businesses, there are some of nano merchants that got a formal job and decide not to work by themselves anymore. There are many moving parts and, that's why also the nano merchants base, some point It's not only one reason that it's going down. There are many reasons. Some people may shut down their businesses, they get a job and so on.

Nano merchants, we think they could be profitable, but in such a way that we have a PagBank account. They use the account, we can get the data, they have a CD, we can have the benefit of the float and so on. If you had to subsidize POS, the level that we have today in subsidies, the exchange rate between reais and dollar and so on, it doesn't make sense for us to invest in a nano merchant with this risk of mortality and churn and so on that I mentioned, because there is no payback. We can work with these nano merchants in PagBank. We are happy to work with them.

To some point we keep working with them to sell devices and so on, but we are not subsidizing in the same levels that we had in the past, that we had thousands of net adds or gross adds and we didn't have payback. We are more disciplined in 2022, as we said in all the calls, and that's why you got these record levels of net income. Talking about the unsecured products, we have the processes in place. We've been improving our models. We've have a better team that we have in the past. We are investing in this department, in the company, but definitely macroeconomic scenario doesn't help. We see even the banks that have a lot of experience doing this type of credit in Brazil, not struggling, but have difficulties with NPLs and so on.

Definitely is not the time to go to these unsecured products. By the way, we have a lot of demand for secured products. That's why we are growing 5% in terms of credit portfolio every quarter. The unsecured product used to be 35, now it's 40. We have demand for secured products. There is no reason for us to go to unsecured at this point. If we'll be able to do that or if you do that in Q2, we've got to wait a little bit. At this point, the best info that we have is that we don't have plan to go to unsecured products in short term. Artur, can you help with those provisions and so on?

Artur Schunck
CFO, PagBank

Yeah. In terms of provision, Neha, we increased a lot the level of provisions in Q1, Q2 and Q3. In Q4, we could reduce the level of provisions because the level that we have is enough to support the losses that we are expecting for the next 12 months. During the year, we also worked to adjust all the credit models that we had. We adjusted the structure and also the processes. On top of that, we have two other effects that create a good expectation for us in 2023. That is improving the IFRS 9 provision model that we improved this.

year, create some comfort to us that we also have this right level for provisions for the future. Also, the secure products that now we are originating request less provisions for the future. We have a good expectation for PagBank in 2023.

Neha Agarwala
Equity Research Analyst, HSBC

Perfect. Thank you so much.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank yo Neha.

Operator

Our next question comes from Tito Labarta, Goldman Sachs.

Tito Labarta
VP and Senior Equity Analyst, Goldman Sachs

Hi, good evening. Thank you for the call and taking my questions. A couple questions also. First, you know, good job on expenses. Just is there room to improve further? You know, particularly like at the admin expenses, selling expenses that were down in the quarter. Is there room to cut a bit more? You know, would that in any way impact the growth outlook going forward? My second question, just a little follow-up, I guess, on the take rate. I know you said, you know, debit was higher and somewhat lower growth on PagBank from the secured credit.

You know, the big decline compared to 3Q, you know, as the mix perhaps maybe normalizes and you get more credit, can that take rate get back to where you were last level? Do you see any other pressure on the take rate just to think about how that can evolve from here? Thank you.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi Tito I will start with the take rate and then we can go back to the expenses. In Q4 we had a higher participation in the mix with debit transactions, debit volume. People using more debt in Q4. We also had a shorter duration in the credit card with installments when compared to Q3. As we said, the fact that we are shifting our credit portfolio from unsecured to secured, we are kind of postponing the revenues because the duration before for unsecured products was around one year, 12 months, and now we have something that is in secured products 3 x longer than that.

That's why we are postponing the revenues and that's the impact that we have in PagBank in terms of revenues. Looking for 2023, we are not decreasing prices. In long tail we have the same prices. In SMBs it's an ongoing process. Some clients we increase prices, some clients we decrease prices, Some clients we negotiate. Overall, we've seen stable net take rates at this point. We are not feeling pressure to decrease take rates at all. What we have here is the change in the mix. More SMBs work with us. More volumes come from SMBs. If you look at the weighted net take rate, it could go down, not because we're decreasing prices, but because SMBs are gaining share within our TPV.

As we mentioned before, it's good news because SMBs, they have more volumes than long tail. Overall, it should make sense. In absolute terms, it should be better for us.

Artur Schunck
CFO, PagBank

Yeah, in terms of OPEX, what I can say is we are expecting expenses growth lower than revenue growth for 2023. Based on the layoffs that we applied in the beginning of January, marketing optimization, and also leverage from the infrastructure that we developed in 2020, 2021, 2022. Also leverage coming from HUBs with more revenue, more volumes, with the same structure built until 2021.

Tito Labarta
VP and Senior Equity Analyst, Goldman Sachs

Okay that's very helpful thank you.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you Tito.

Operator

Our next question comes from Sheriq Sumar, Evercore. Please, you may proceed.

Sheriq Sumar
Equity Research Analyst, Evercore

Hello, can you hear me?

Ricardo Dutra
Principal Executive Officer, PagBank

Yes, we can hear you.

Sheriq Sumar
Equity Research Analyst, Evercore

Yeah. Great. My question is on the market share dynamics. I see that you haven't provided updated stats for how much was it in this quarter. Any color would be great on that. Secondly, how has the competitive dynamics evolved over the past year, and where does PAGS go to maintain an edge? Secondly, my second question is on Pix. Nice to see the market share gains, are there any further investments that you need to make on the sales front or on the technology front? If you can provide some color on that would be great as well.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi Sheriq. When you ask about market share, I assume you are talking about the TPV market share in the acquiring.

Sheriq Sumar
Equity Research Analyst, Evercore

That's right. Yeah.

Ricardo Dutra
Principal Executive Officer, PagBank

Yeah. Okay. Thank you. When you look at it on a yearly basis, when you compare 2022 with 2021, we gain 120 BPS, 1.2% in market share. If you look at Q4 2022 versus Q4 2021, we are gaining 60 BPS. In a quarter-over-quarter comparison with which is Q4 2022 versus Q3 2022, we are losing around 30 BPS-40 BPS. That's the main. The big picture here. Overall, if you look in a more longer term, we are gaining share. If you look quarter-over-quarter, we are losing this small percentage of share. Market share is a consequence of what we're doing, but it's not our main target.

We wanna have a healthy levels of margins. Work with clients that see the value proposition that they have in such a way that they have good levels of profitability and reaching these record levels of net income that you saw in Q4. If you look at the market overall, we also see some moving parts here that the players who benefit from in Q4 were those from big banks, two of them from big banks, from incumbent, they are incumbents. As far as we know, they got some advantage, some tailwinds related to big chain hotels, airlines, and these type of merchants that we have lower or no exposure. In the segments that we work, we are happy with the share that we have.

We are working with these clients, increasing TPV per merchant, increasing our net income. We'll keep working with the clients in the way that we think is better for the company. Market share, it's a consequence of what we're doing, but it's not our main target at this point. That's the main idea of market share. Related to Pix, we don't need to do additional investments to increase our Pix share. As we saw in the presentation, it's 9.8% of the Pix transactions in the country. This is very important for us because people use PagBank as primary account. People leave the money here, people leave the money in the account balance, which help us to reduce cost of funding.

Going back to your question, straight to the point, there is no additional investments in technology to be made in order to increase our Pix share in the country.

James Friedman
Managing Director and Senior Equity Analyst, Susquehanna

Thank you so much. That's helpful.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you.

Operator

Our next question comes from James Friedman, Susquehanna.

James Friedman
Managing Director and Senior Equity Analyst, Susquehanna

Hi. Good results here. I was wondering if you could share at least some high-level thoughts on the margins. Is there, say, any reason that the company structurally can't return to the teens margins you enjoyed when rates were more favorable?

Ricardo Dutra
Principal Executive Officer, PagBank

Well James it's definitely we had actually this headwind related to interest rates in the country in 2022, although we were able to offset that by repricing our base. That's the main feature. We had this headwind, and we repriced our base in such a way that it could offset this increase in financial expenses. Interest rate is important for us. It's a important driver for profitability because of course it affects our cost of funding. If this rate goes down from 13.75% per year to a level below that, we'll take advantage. How big is gonna be this advantage? How big is gonna be our benefit? It's hard to say to you at this point.

Definitely if interest rate goes down, we should have better margins. Remember here that, as you mentioned before, SMBs are gaining share in our TPV and acquiring. They have more volumes when compared to long tail, but they have lower take rates. It makes sense in absolute terms to keep working with these clients and we will keep investing on that. We launched the payroll platform and so on. If you look as a percentage of the revenues, it's a kind of the headwind. Just to finish here, margins is not something that we are looking for as a main priority because we know that we are increasing our SMB's mix, and also we are the most profitable company in our industry.

If you compare us on a basis that you divide net income by TPV, you see that we are 3x- 5x more larger than our competitors. We have the highest profitability of the industry. We are growing. We are having records of profitability, as you could see in the presentation. The record in Q4, the record of the year, 29% higher than what we had in 2021 in, on a GAAP basis. We are happy with the profitability that we have at this point because we are balancing our growth with profitability. Going back to your question, if interest rate goes down, it should be a tailwind for us. How big it's gonna be this tailwind, it's hard to say.

James Friedman
Managing Director and Senior Equity Analyst, Susquehanna

My follow-up, I think Alex shared some commentary about the investment in the HUBs, and I know that you disclosed the HUBs as a percent of the volume or revenue. Where are we in the HUBs investment journey? Is it now closer to the middle or the beginning or the end?

Ricardo Dutra
Principal Executive Officer, PagBank

James Friedman, I would say that we are more closer to the end because we invest in some HUBs and the HUBs that we might open in 2023 is going to be more related to small places or places, specific places that we see that we need to have an additional HUB. We will not grow massively our HUBs the way that we grew in 2021 and 2022. We are more working to increase pro-productivity for our HUB salespeople and try to get more clients in the HUBs, of course, but we are not planning to grow massively the number of HUBs, the same movement that we had in 2021 and the part of 2022.

Éric Oliveira
Head of Investor Relations and ESG Director, PagBank

James Friedman, this is Éric. There is no silver bullet, okay?

I think the superior value proposition that we have is based on sales channels, logistics, PagBank fully integrated to the payment service. HUB is just a sales channel that we are still exploring and increasing productivity. At this time, I think most of the investments in HUBs are concluded.

James Friedman
Managing Director and Senior Equity Analyst, Susquehanna

Got it. Thank you both.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you.

Operator

Our next question comes from Alex Markgraff, KeyBanc Capital Markets.

Alex Markgraff
VP and Equity Research Analyst, KeyBanc Capital Markets

Hey, guys. Thanks for taking my question. Can you provide just a bit more context on the upsell and cross-sell opportunity within the merchant base that you've been speaking around? Just kind of describe more or less what that looks like and, you know, if there's any way to quantify the opportunity there, I think that'd be helpful. Then I have one follow-up as well.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi Alex we have, I would say, a very decent penetration levels in our merchant space when you think about PagBank. We know there are some clients that are not using us as a primary bank at this point. Half of them are using us as a primary bank and half is not using. That's why we keep investing in the PagBank features. The example that we gave about payroll platform and so on. We launched debit cards a few quarters ago. We are still working on for our clients to use more and more. I don't have it to quantify to you how big is this opportunity.

I would say to you that the merchants base, we have a very, very huge opportunity ahead of us because we see that they use us as the acquiring. They might use some features in our PagBank, but we are not the primary bank yet. Once you become the primary bank, we have many, many tailwinds, like account balance and take advantage of the float and so on. I don't have here a number to give to you, but the idea is to increase the penetration of PagBank and the usage of PagBank in some clients that some of them we don't have the features yet, some of them we need to make them to use, some of them we need to convince them to switch from their banks to us.

When you have 7 million clients in acquiring, you can imagine that you have everything. Some of the clients, they use the feature the day that you launch. Some of them, they don't even pay attention. I mean, a lot of work, but it's great that you have this huge base, 7 million clients to explore. As we invest more and more in PagBank, it would be, I would say we are gonna have more value to offer to these clients.

Alex Markgraff
VP and Equity Research Analyst, KeyBanc Capital Markets

Okay. That's helpful. My second question was just kind of around PagBank customer add expectations. I mean, I know you're not guiding, but just, you know, very substantial net adds in 22 as we look at some of the charts in the slide deck here. I guess just any sort of thoughts as to how PagBank net adds could look in 2023, just given the, you know, really noticeable uptick in 2022.

Ricardo Dutra
Principal Executive Officer, PagBank

Okay Alex. It's kind of related with the previous question. We closed in 2022 with 28 million clients. 16 million of these clients are active clients. 60% of those are pure consumers. In less than four years, we are the second largest bank, digital bank in Brazil. It's kind of natural then we have this level of clients or this level of business, the growth might slow down a little bit. We expect to keep growing net adds PagBank in 2023. We will keep growing, probably not in the same levels that we had in 2022, but we will keep growing the number of clients in PagBank.

The most important thing is just related to your previous question, which is to penetrate more and more PagBank and making more revenues per client from the clients that we have today and from the clients that are using us maybe as a pass-through, and we need to convince them to use us more and more. That's the main idea. The net adds won't be as big as it was in 2022, but we also want to cross-sell more and more in the base that we have and keep it growing net adds as well.

Alex Markgraff
VP and Equity Research Analyst, KeyBanc Capital Markets

Okay. Thank you.

Ricardo Dutra
Principal Executive Officer, PagBank

Thank you.

Operator

Our next question comes from Geoffrey Elliott, Autonomous.

Geoffrey Elliott
Director of Research, Autonomous Research

Hello. Thanks very much for taking the question. I wondered if you could give us an update on where you stand on charging for Pix. It looks on the website as if you're now offering free Pix on quite a few of your offers. Secondly, an update on the, you know, any shift from debit into Pix. Thanks very much.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi Geoffrey. Regarding Pix, the regular price for long tail is 1.89%. It's 10 BPS lower than debit that we offer for long tail. This kind of transaction could happen in online or it could happen in one of our devices that we just generate the QR code in the POS and the consumer can pay with their mobile phones. To be honest, the base is very small. It is growing, but it's a very, very small participation in the mix of the transactions in TPV. Regarding Pix and debit, we know that Pix is similar to a debit card transaction because it goes straight to your balance. We don't see that cannibalizing the clients that we have.

Maybe it's cannibalizing part of the debit card transactions. In Q4 for instance, we didn't see this kind of movement because debit card transactions increased in our base. People keep using debit cards. The usage is easy, it's safe. People know how to use it. They know if they have a problem, they have chargebacks and so on. We don't see that as a big transformational movement. Although people are using Pix to replace wire transfers, replace cash, and replace bank slips, boletos in e-commerce. Those are the main features that people are using for Pix. Also important to say that as it was shown in the presentation, Pix was very important headwind for cash-in in PagBank. We also take a tailwind in PagBank.

As you could see, the cash-in through Pix in PagBank was massive and grew like from BRL 50 billion, BRL 59 billion in 2021 to close to BRL 150 billion in 2022. That's the overall picture about Pix.

Operator

Our next question comes from Jeff Cantwell, Wells Fargo.

Jeff Cantwell
Equity Research Analyst, Wells Fargo

Hey thanks very much. Appreciate it. I wanted to ask you, if you could give us some high-level thoughts on revenue. We could see your, you know, your revenue and income of about BRL 4 billion over the past couple quarters. Q2 was about BRL 3.9 billion. I'm curious if you can sort of walk us through whether BRL 4 billion can grow. You know, clearly there's a lot of moving parts to your model right now, so we're trying to think through active users on the PagBank side, active merchants on the PagSeguro side and take rate and so forth. I was hoping you might be able to give us a little bit of color on the framework of how you're thinking about the plan going forward. Thanks very much.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi, Jeff. Thanks. Let me walk you through the revenues and the best information that we have at this point. Of course, we had this small decrease in PagBank revenues because of the duration of the credit products that I mentioned before. We had this BRL 10 million lower in Q4 versus Q3 in overall PagBank. We had a decrease about BRL 50 million in acquiring in PagSeguro, mainly because of the increase of participation of debit and shorter duration for credit card with installments. Those are the main drivers. That's why we're kind of flat quarter-over-quarter. In 2023, as we expect the volumes to grow, revenues should grow as well.

These components would be PagBank we expect to grow because credit will keep growing the secured products. In PagSeguro, we should not expect take rate to go up because the participation of SMBs in the mix will kind of pressure this net take rate to go down. Overall, revenues should grow. Talking about Q1, usually in Q1, TPV presents a decrease versus Q4 because Q4 is a high seasonality season with Christmas and Black Friday and so on. We are seeing good trends in revenues in Q1 as well. Overall, going back to your question, as we're gonna have an increase in volumes, even with the higher participation of SMBs in the mix, we should see increase in the total revenues of the company for 2023.

Jeff Cantwell
Equity Research Analyst, Wells Fargo

Thanks very much for all that color. Much appreciated. If I could ask a quick follow-up. Similar thinking on the expense lines. What was interesting this quarter was the revenue came in, and we noticed that the selling line and the admin expense line were a little better versus our model. I'm curious if, you know, if there's a read-through there for 2023 in the context of your prior statements, where 10% net income margin seems to be the gating factor. I was hoping to get, you know, either clarification or any additional color about how you're thinking about expenses slash operating leverage for the go forward. Thanks very much.

Artur Schunck
CFO, PagBank

Regarding to selling expenses, what we have under this line is total losses, chargebacks and provisions for credit losses as we reduce it 30% in comparison to Q3. We see a great result on this line. Going forward, we also expect a good performance in this selling expenses line. You can check in the page 19 in the earnings release, this reconciliation of selling expenses. We are expecting for the future good performance in this line because we are working hard to reduce the chargebacks in the issuing, in the acquiring, and also the credit losses because of the volume and the level of secured products that we have in our credit operation.

Jeff Cantwell
Equity Research Analyst, Wells Fargo

Okay great. Thanks very much. Congrats again.

Ricardo Dutra
Principal Executive Officer, PagBank

Okay, thank you.

Operator

Thanks. The Q&A session is now concluded. I pass the floor over to Mr. Dutra for his closing statements.

Ricardo Dutra
Principal Executive Officer, PagBank

Hi everyone. Thank you very much for the participation. Thank you for the questions, for investing the time to talk to us. If you have any problems with connections and so on, we are gonna pay attention to that and evaluate what we should do to get a better connection for the next call. Thank you very much and take care.

Operator

PagBank conference call is now concluded. Have a nice evening. Thank you.

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