Paycom Software, Inc. (PAYC)
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Earnings Call: Q3 2022

Nov 1, 2022

Operator

Good afternoon. Thank you for attending today's Paycom Software third quarter 2022 quarterly results. My name is Hannah, and I will be your moderator for today's call. All lines will be muted during the presentation portion of the call, with an opportunity for questions and answers at the end. If you would like to ask a question, please press star one on your telephone keypad. I would now like to pass the conference over to our host, James Samford, Head of Investor Relations. Please go ahead.

James Samford
Head of Investor Relations, Paycom

Thank you, and welcome to Paycom's third quarter 2022 earnings conference call. Certain statements made on this call that are not historical facts, including those related to our future plans, objectives, and expected performance, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements represent our outlook only as of the date of this conference call. While we believe any forward-looking statements made on this call are reasonable, actual results may differ materially because the statements are based on our current expectations and subject to risks and uncertainties. These risks and uncertainties are discussed in our filings with the SEC, including our most recent annual report on Form 10-K. You should refer to and consider these factors when relying on such forward-looking information.

Any forward-looking statement made speaks only as of the date on which it is made, and we do not undertake and expressly disclaim any obligation to update or alter our forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law. Also, during today's call, we will refer to certain non-GAAP financial measures, including adjusted EBITDA, non-GAAP net income, adjusted gross profit, adjusted gross margin, and certain adjusted expenses. We use these non-GAAP financial measures to review and assess our performance and for planning purposes. A reconciliation schedule showing GAAP versus non-GAAP results is included in the press release that we issued after the close of the market today and is available on our website at investors.paycom.com. Now I'll turn the call over to Chad Richison, Paycom's President and Chief Executive Officer. Chad?

Chad Richison
Founder, Chairman, and CEO, Paycom

Thanks, James, and thank you to everyone joining our call today. We delivered another very strong quarter with a focus on high-quality revenue growth that produces world-class margins. I'll spend a few minutes on the highlights and then turn it over to Craig to review our financials and our guidance, and then we'll take questions. Our third quarter 2022 revenue of approximately $334 million came in very strong, up 30% year-over-year, with rapid recurring revenue growth driven by new business sales. Demand for self-service solutions that enable employees to interact directly with their data continues to be strong, and feedback on self-service payroll remains very positive. At the center of our automation strategy is Beti, which is how businesses and their employees win in payroll. Beti is the future of payroll, and already nearly half of our clients have embraced self-service payroll.

Our go-to-market strategy includes 54 outside sales teams that focus on penetrating their respective territories, and we augment their sales efforts with marketing and advertising that drive lead volumes, brand awareness, and a call to action. Our efforts are producing strong demo leads, and our new brand campaign is driving strong recognition across our target market range. We are also seeing a surge in organic lead referrals coming directly from employees. As more employees experience Beti and Paycom's comprehensive employee self-service solutions, many are seeking to bring us into their current workplace. Just like in the consumer world, employees don't want to go backwards in technology. With Paycom, employees get the best HCM user experience and the most control over their data interactions.

Employee users are becoming Paycom advocates, and when they get promoted in their current position or move on to a new organization, they are becoming strong influencers. We have a long runway to go, and our multifaceted go-to-market strategy should help deliver rapid new business growth for many years to come. To sum up, we are delivering high-quality, profitable revenue growth. Based on our strong financial results to date and expectations for the remainder of the year, achievement of our full year guidance for 30% revenue growth and 41% adjusted EBITDA margin puts us back into the pre-pandemic rule of 70. Our differentiated product strategy focused on employee experience and self-service payroll is producing outstanding fundamentals with accelerating revenue growth in 2022, expanding adjusted EBITDA margins and strong cash flows. I want to thank our employees for their focus and commitment to Paycom.

With that, I'll turn the call over to Craig for a review of our financials and guidance. Craig?

Craig Boelte
CFO, Paycom

Thanks, Chad. Before I review our third quarter and our outlook for the fourth quarter and full year 2022, I would like to remind everyone that my comments related to certain financial measures will be on a non-GAAP basis. Third quarter 2022 results were very strong, with total revenues of $334.2 million, representing growth of 30% over the comparable prior year period. Our revenue growth is being fueled by strong demand for our differentiated solution and strong new business wins. Within total revenues, recurring revenue was $328.2 million for the third quarter, representing 98% of total revenues and growing 31% from the comparable prior year period. Total adjusted gross profit for the third quarter was $280.5 million, representing an adjusted gross margin of 83.9%.

Our focus on high-quality revenue produces world-class margins, and we remain on target to achieve strong full-year adjusted gross margins of approximately 85%. Adjusted sales and marketing expense for the third quarter of 2022 was $85.8 million, or 25.7% of revenues. Compared to 25.9% of revenues in the prior year period. Adjusted R&D expense was $37.3 million in the third quarter of 2022, or 11.2% of total revenues. Adjusted total R&D costs, including the capitalized portion, were $52 million in the third quarter compared to $40.7 million in the prior year period. Our investments in sales and marketing and innovation are fueling our market share gains, and we plan to continue to invest in these areas to drive our future growth.

Adjusted EBITDA was $126 million in the third quarter of 2022, or 37.7% of total revenues, compared to $89.7 million in the prior year, or 35% of total revenues. I am pleased with the 270 basis points of year-over-year adjusted EBITDA margin expansion that we saw in the quarter, which reflects the strength of our business model and flow-through of high margin revenue upside. GAAP net income for the third quarter was $52.2 million or $0.90 per diluted share versus $30.4 million or $0.52 per diluted share in the prior year period based on approximately 58 million shares.

non-GAAP net income for the third quarter of 2022 was $73.4 million or $1.27 per diluted share versus $53.6 million or $0.92 per diluted share in the prior year period. For 2022, we anticipate our full year effective income tax rate to be approximately 28% on a GAAP basis. Turning to the balance sheet. We ended the quarter with cash and cash equivalents of approximately $317 million and total debt of $29 million. The average daily balance of funds held on behalf of clients was approximately $1.85 billion in the third quarter of 2022. Now let me turn to guidance. With our very strong third quarter and the strength of our recurring revenue model, we are raising our full year 2022 guidance.

We now expect revenue in the range of $1.371 billion-$1.373 billion or 30% year-over-year growth at the midpoint of the range. We expect adjusted EBITDA in the range of $560 million-$562 million, representing adjusted EBITDA margin of 41% at the midpoint of the range and a 120 basis point expansion from the prior year. For the fourth quarter of 2022, we expect total revenues in the range of $366 million-$368 million, representing a growth rate over the comparable prior year period of approximately 29% at the midpoint of the range.

We expect adjusted EBITDA for the fourth quarter in the range of $144 million-$146 million, representing an adjusted EBITDA margin of roughly 40% at the midpoint of the range. Combining our 2022 guidance for revenue growth with adjusted EBITDA margin, we are now expecting to exceed the rule of 70, which is at least five points greater than the rule of 65 we achieved in 2021. We have a long runway for continued high margin revenue growth. Our fundamentals continue to improve throughout 2022, and we have strong momentum heading into 2023. With that, we will open the line for questions. Operator.

Operator

Certainly. If you would like to ask a question, please press star followed by one on your telephone keypad. If for any reason you would like to remove that question, please press star followed by two. Again, to ask a question, press star one. We kindly ask participants to limit themselves to one question today with one follow-up. As a reminder, if you are using a speakerphone, please remember to pick up your handset before asking your question. The first question is from the line of Raimo Lenschow with Barclays. Please proceed.

Raimo Lenschow
Managing Director, Barclays

Hey, thank you, and congrats on a great quarter in this kind of environment. Chad, one question for you, then a follow-up for Craig. On in terms of what you're seeing in the market at the moment, like obviously there's one company after the other that we kind of talk to that talk about like, you know, delaying demands, things happening. You guys are standing out a little bit in terms of like not seeing anything. Can you just talk a little bit about like how that's possible in terms of like the, you know, is there a different nature of what's going on that people holding on onto their employees for longer, so then you guys don't see it? Is it kind of the offering?

It looks like it's more the whole HR space. That's the first question. For Craig, any comment on the operating cash flow? Because that's one number that came in lower than the model. I'm sure there's something going on there. Would be great to hear. Thank you, and congrats again.

Chad Richison
Founder, Chairman, and CEO, Paycom

Sure. I mean, I'll take the first one, and I would say first, I mean, you know, the hiring market's still a little tight, not like it was. I mean, I would say there's been a little softening in hiring as far as it, you know, shifting maybe more into an employer's market. I would still say that we're not there yet. I mean, for us, though, as far as moving deals around, I mean, moving deals forward, I mean, September and October were huge book sales months for us. As a reminder, I mean, we only have 5% of the TAM. I mean, we reported 33,800 clients at the end of last year. Our two largest competitors have a combined 1.7 million clients.

We're out there, you know, making businesses more efficient by having their employees do the payrolls themselves. You know, we're not short on opportunity right now. We're making businesses, you know, more efficient, and I don't see why that would slow down for us as that's really within our control.

Craig Boelte
CFO, Paycom

Yeah, I would say on the operating cash flow, Raimo, a couple of things impacted this third quarter. Most of it was really just you know, timing between quarters. You know, we had some additional tax payments here in the third quarter. Typically, we get some benefits as it relates to discrete items on stock comp, and that was you know so that caused our rate to be slightly higher, so we made some additional payments here in the third quarter. Then the rest is really more just expenses and the timing of those expenses and when they're paid. You know, nothing really to point out other than those two items.

Raimo Lenschow
Managing Director, Barclays

Okay. Perfect. Thank you.

Chad Richison
Founder, Chairman, and CEO, Paycom

Thank you.

Operator

Thank you, Mr. Lenschow. The next question is from Samad Samana with Jefferies. Please proceed.

Samad Samana
Managing Director, Jefferies

Hey, good evening. Thanks for taking my questions. Chad, maybe first one for you. If I think about the growth sustaining above 30% even against normalized comps, it's clearly impressive. If I look at the fourth quarter guidance, it's actually a stronger seasonal uplift as your initial guidance for the fourth quarter than normal, so the +10%. If I go back and look last year, I think you did something closer to, like, +7%, +8%. I'm just curious if you could help us maybe think about what's driving the confidence in that kind of strong seasonal uptick in the December quarter. If there's anything you're seeing in terms of change in renewal timing, or is it just float revenue? Just help us understand that.

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. I mean, we've had a lot of strong starts, you know, as of late. Those starts, you know. When a deal starts in the quarter, you know, that really does matter. You know, the size of our beat for a quarter is really dictated by when a deal starts. If we start that new business, that new client for us, if we start them at the beginning of the quarter, we receive 100% of the revenue billing for that client. If we start the deal at the end of the quarter, we might receive only 15%-30% of the revenue billing for that client for that quarter. Of course, all subsequent quarters, we receive 100%. We do have pretty good visibility as we go, quarter to quarter.

What would be driving the fourth quarter is obviously we've benefited from some rate increases. We've talked about that as how those layer in. I mean, as you've seen, those do start to layer in, but also just the strength of our new client conversions. We're converting clients, you know, at a rapid pace. They're using the product right off the bat, which is helpful. You know, we're having strong growth into the fourth quarter.

Samad Samana
Managing Director, Jefferies

Great. Maybe just a quick follow-up. We're getting close to lapping the new sales offices. Just any update on how we should think about them? Are they fully what you would consider to be fully productive, or is there still room for productivity gains there? How is that maybe factoring into both what happened in the third quarter and then your forward outlook?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. I mean, with the offices that we've opened up last year, and I'm gonna call it five, even though we opened up one late in the first quarter of 2021, and then I think we opened up four in the very beginning of 2022 or this year. I mean, all offices, just as a reminder, it takes offices 24 months to reach full maturity, and that's having eight reps with a backline backlog and pipeline having been out in the field. Today, I mean, I would say our best one probably has four reps on quota right now, as we sit here today, as they've been going through and selling.

That'll continue to increase, you know, throughout next year for them, and then they will become mature offices and have the exact same quota as all of our other offices, you know, in 2023. At the end of 2023 for one of them, and then at the beginning of 2024 for the other four.

Samad Samana
Managing Director, Jefferies

Great. Appreciate that. Thanks again.

Chad Richison
Founder, Chairman, and CEO, Paycom

You bet.

Operator

Thank you, Mr. Samana. The next question is from Brad Reback with Stifel. Please proceed.

Brad Reback
Managing Director, Stifel

Great. Thanks very much. Chad, have you seen any noticeable change in hiring or retention at your customers?

Chad Richison
Founder, Chairman, and CEO, Paycom

No. I can't say that we've seen any changes. Now, obviously, we're seeing changes just from when we're out there hiring people ourselves. I think to some extent that mimics a little bit of what our clients would be doing. I would say it's not as extreme as what you were facing maybe even nine months ago as far as the additional bonuses people would look to pay or the recruiting bonuses people might have. I think more and more companies are getting people back into the office at some level. I think, you know, it's, there's less work from home and more hybrid, if not even more, work at the office. Again, we're not seeing any slowdowns in our at-bats or our lead generation.

I think a lot of that also has to do just with our size. I mean, we only have 5% of the market. Most everyone is using a vendor. I mean, the craziest thing someone can try to do is try to do payroll by themselves without using a business or a provider. You know, we're having success making businesses more efficient with a very differentiated go-to-market strategy that is very much resonating out there with both the workforce as well as with those companies that we serve.

Brad Reback
Managing Director, Stifel

That's great. Thanks very much.

Operator

Thank you, Mr. Reback. The next question is from the line of Mark Marcon with Baird. Please proceed.

Mark Marcon
Senior Research Analyst, Baird

Hey, good afternoon. Let me add my congratulations on the strong quarter. Craig, I was wondering if you could give us a feel for like what sort of rates you're able to get right now on the tax filing float and how that might look or what you're factoring in for the fourth quarter.

Craig Boelte
CFO, Paycom

Yeah. Mark, you know what we've talked about, like you know what each 25 basis points represents. You know, we haven't disclosed the exact rate that we're achieving. You know, those kind of layer in over time. You know, for every 25 basis points, you know, at some point we should be getting, you know, close to $5 million on an annualized basis. You know, all of our investments are fairly short term. We're doing, you know, CDs, you know, overnights and then also commercial papers. You know, those are the types of investments, as well as some two-year treasuries. Those are really the investments we're seeing now. You know, that's kind of where we're at at this point.

Mark Marcon
Senior Research Analyst, Baird

Great. Then Chad, you mentioned, you know, really strong bookings here in September and October. Wondering, you know, given the normal cadence, you know, what does that make you feel like for the fourth quarter and the strength that you're seeing in terms of the pipeline, in terms of the key fall selling season?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah, I mean, I would say I mentioned those months 'cause they're the most recent. I mean, I can go back to August, July. I mean, I can go back as far as we want. We've just been having strong book sales, you know. I mean, for a long time, I mean, even since the pandemic started. We're getting a lot of leads from just employees. I mean, we're getting leads from the largest companies in the world. I mean, you know, 20 of their employees will hit our database in a one-month period of time. We're having strong leads. We're able to turn those leads, some of them into influencers as we go in there.

Definitely they become data points and information that we're able to gather as we go in to clients. We're finding that you know, employees really like to use the product. Once we convert a client over onto our system, and again, all new clients have Beti. They're all using Beti. Within the very first two payrolls, over 50% of their employees are already doing their own payroll. You know, that is a differentiated strategy. They're not doing that with any other company. As those employees you know, either get promoted where they're at or move to other companies, they're bringing us into to other businesses. You know, we're having a lot of success with that. I wouldn't expect that to slow down.

You know, I think if the labor market loosens up or even becomes tighter or what have you, it doesn't really change the value proposition of eliminating and reducing exposure and risk for the company, as well as helping those employees so that they don't suffer the negative consequences associated with your pay not matching what you expected to be paid.

Mark Marcon
Senior Research Analyst, Baird

Perfect. Thank you.

Chad Richison
Founder, Chairman, and CEO, Paycom

Thank you.

Operator

Thank you, Mr. Marcon. Our next question is from Brian Schwartz with Oppenheimer. Please proceed.

Brian Schwartz
Managing Director, Oppenheimer

Yeah. Hi. Thanks for taking my questions this afternoon, and congratulations on an excellent quarter. Chad, in terms of deal sizes or maybe the cycles as the lead generation's flowing through to your conversions, are you seeing any meaningful changes in those metrics?

Chad Richison
Founder, Chairman, and CEO, Paycom

No. Deal sizes have continued to go up. Deal sizes every year, I mean, I can talk about how we continue to be pulled further and further up market. As far as the cycles, I wouldn't say there's been any big change to that. Let's see the other part of your question. Yeah, I mean, deal sizes are going up, and the cycles, no meaningful changes there.

Brian Schwartz
Managing Director, Oppenheimer

Yeah, you got them both, thank you. Then Craig, one follow-up for you. The guidance for Q4 on the EBITDA margin, it's showing less improvement than, you know, what the business has done for the last two quarters. I'm just wondering if there's any catch-up in spend or, maybe you're increasing your advertising here in Q4. I was just wondering if you have any color on that target. Thanks.

Craig Boelte
CFO, Paycom

I would say, you know, kind of similar to how we've done in the past, you know, we wanna make sure we have, you know, the ability to spend as we see necessary, you know, as we're going into fourth quarter. You know, and if we you know, want to increase those ad spends, it gives us the ability to do that.

Brian Schwartz
Managing Director, Oppenheimer

Thank you.

Operator

Thank you, Mr. Schwartz. The next question is from Joshua Reilly with Needham. Please proceed.

Joshua Reilly
Senior Analyst, Needham

Hi. Yeah, thanks for taking my questions. Nice job on the quarter here. If you look at your R&D strategy, I think you have something like, 29 paid modules today. Is the focus going forward, more on adding new additional paid modules, or is it more, enhancing the current offerings, or just maybe an update there?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah, I would say it's both. Our strategy when it comes to both module creation and adoption hasn't changed, you know. Sometimes we create additional features and functionality within a product, and we do not charge for those features and functionality. DDX is an example of that. Manager on-the-Go is an example of that, and I could name many others. Sometimes we create a product that has a different level of return on investment, and then we do charge for those products. It's those products that we call modules, and we do have 29 of them. As we move forward, you know, you'll continue to see a healthy mix of both, as it makes sense for us.

Joshua Reilly
Senior Analyst, Needham

Got it. Thank you. Just to clarify, on the guidance for the fourth quarter, are you considering the 75 basis point rate increase that's likely to come out tomorrow in the current guidance? Thanks.

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. I mean, any rate increase in November and December will have very little impact on our fourth quarter. You know, those layer in over time. You know, those would have a very small impact on our fourth quarter.

Joshua Reilly
Senior Analyst, Needham

Got it. Thank you.

Chad Richison
Founder, Chairman, and CEO, Paycom

Thank you.

Operator

Thank you, Mr. Reilly. Our next question is from Steve Enders with Citi. Please proceed.

Speaker 18

Hi, this is George. I'm with Steve. Thanks for taking the question. I wanted to ask about competitive landscape. Have you noticed any changes as you're running into deals, in particular as you started to move up market?

Chad Richison
Founder, Chairman, and CEO, Paycom

Not really. I would just say we're running into some competitors. You know, we've always had the same players, whether we were, you know. Now, I would say we would have different players if we're talking a sub 100 employee company or sub 50 employee company. But when you're talking about the 2,000+, which we've always gone from 50 to 2,000, even at IPO, we talked about since 2014. So when you're talking about 2,000 employees or more, you know, it's been the same players for a very, very long time. I wouldn't say that we're running into new players. I would say, you know, because we're continuing to move up market, we're seeing some of the old faces a little more.

Speaker 18

Got it. Thank you. You mentioned the brand marketing program in your prepared remarks. I'd love to hear a little more on kind of the successes you've seen there and if there's any plans to expand that program. Thank you.

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. I think what anybody, you know, when someone's looking at our new branding and marketing, there's really been a big shift. I mean, we've gone from single database, employee usage-driven strategies with the DDX, the Direct Data Exchange, where employees are making all of the changes, which I will update within the Paycom system. About 95% of all changes are made directly by the employee without any touch or duplicative effort by HR or payroll. What you've noticed though now is our brand marketing is shifting toward employees doing their own payroll, and in fact, the consequences suffered by the employees when they don't do their own payroll.

You know, it's funny, we'll go into a business, and we'll ask the payroll person as we're going through the analysis, "Hey, is your check ever wrong?" The payroll person's often, "No. If my check looks wrong, I fix it before payroll." Why not roll that out to all the employees 'cause they'll do the same thing. You know, I would say before, we oftentimes might retreat to what we're comfortable with the app and the single database. Today, we're staying in the lane, which is oftentimes uncomfortable of helping employees as well as HR and payroll individuals realize the advantages that can be realized when employees actually do their own payroll.

Speaker 18

Great. Thank you.

Chad Richison
Founder, Chairman, and CEO, Paycom

Thank you.

Operator

Thank you, Mr. Enders. The next question is from the line of Siti Panigrahi with Mizuho. Please proceed.

Alex Zukin
Analyst, Mizuho

Hi. This is Alex Zukin on behalf of Siti Panigrahi. I just wanted to ask how has Beti adoption been trending for this quarter? Like, what % of your current clients is Beti, and what do you expect for Beti revenue for FY 2022, or how has Beti performance done versus your initial expectations? I have a follow-up.

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. We're about 50% of all current clients are on Beti, and again, that's every client, that's onboarded or had been sold since last July. They may not have onboarded right at July, but every client sold since last July is using Beti. The trend in Beti is continuing to go up. I mean, that's why we're getting so many leads from employees after they leave one company and go to another. You know, nobody does good going backwards in technology. You take an app off somebody's phone and ask them to do it the old way, it becomes very difficult for them. And it's unnecessary. You know, Beti usage continues to go up.

I already did talk about or did make mention earlier of the fact that new clients, you know, within the first payroll or so, you've got 50% of their employees already doing their own payroll. That continues to increase as clients you know continue to get better at using the product. It's our strategy. I mean, today everything's about Beti. I mean, I tell our salespeople all the time, "Look, if you can't get someone to understand the benefits and value of Beti to their organization as well as the positive impact on their employees, I don't have anything else for you to sell." I mean, because everything else comes with that being the case already.

You know, it's a strategy that we've been continuing to drive, and it's a strategy that really fits within the problems that are already inherent between employees having correct data and receiving correct pay from their employer.

Alex Zukin
Analyst, Mizuho

All right. Thanks. I wanted to ask, with the rising inflation, have you been able to pass on price increases to your customers for your modules? How does Beti pricing compare to your other modules?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah, I mean, Beti pricing is a nominal fee. I would not say that Beti pricing compares in fee with our, you know, our more substantial modules from that standpoint. Our first pricing adjustment ever as a company was in 2019. We did talk about that, in the future, should we choose to do or make pricing adjustments, it would be based off of, you know, ROI that we're able to deliver for the clients. As I mentioned in the past, sometimes we develop product, and we do not create a module from that where we're billing.

I think there, you know, that as we've continued on, you know, any time that we make the product more valuable, it only makes sense that we're able to share in the value that we've created through pricing adjustments.

Alex Zukin
Analyst, Mizuho

Okay, thank you.

Operator

Thank you. Our next question is from Bryan Bergin with Cowen. Please proceed.

Bryan Bergin
Managing Director, Cowen

Hi, guys. Good afternoon. Thanks. I wanted to start with margin. Can you comment on the uptick in 3Q adjusted OpEx levels? It did sound like you're—there's no change to your 85% gross margin target for the year. I'm just curious what, you know, what added leverage you're gonna get in 4Q to achieve that.

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah, I would say, you know, in Q4, a couple of things that have impacted the gross margin, I guess, would be the hiring that we've had. You know, in the past, we've continued to increase our operations group to be able to catch, you know, the revenue that we're bringing on towards the end of the year and next year. So that's something that's had a small impact on the gross margin as well as depreciation. You know, we brought the data center in Dallas online, so that depreciation is impacting that gross margin. Then, you know, the levers we pull, we always look for efficiencies in the models.

We'll continue throughout the rest of the year to kinda look at where we could maybe have some efficiencies, but yet continue as a high-growth company. We wanna make sure we're investing you know for the future. We've made statements in the past about if our gross margin's up way too high it oftentimes shows that we could be a little understaffed in operations and service. Oftentimes, when you see it change a little bit toward the downside it means that we're hiring ahead of the growth. And then as that growth begins to come in and those people take on full load clients we start to get some of that back.

Bryan Bergin
Managing Director, Cowen

Okay, that makes sense. I guess a follow-up just off of that, would you say that you're fully staffed now across, you know, those different parts of the organization? Then just to follow up on the new sales offices, are these newer offices ramping faster than historical pace or is it basically in line with what you've seen?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. Well, what I would first say about being fully staffed, I mean, it is, you know, I believe that we've done a good job of hiring. I've talked about over the last nine months, I think it's become easier for everyone to hire as it's been more of a shift, you know, back to maybe more of the middle where we were definitely in an employee driven environment. I don't know, you fit in like four or five questions into all this. What was the other one? Something about hiring?

Alex Zukin
Analyst, Mizuho

New sales offices.

Bryan Bergin
Managing Director, Cowen

I tried, yeah.

Chad Richison
Founder, Chairman, and CEO, Paycom

Okay. Yeah. I would say that, you know, when it comes to the new sales offices, as we've always had, we've always had increasingly more success with new offices than what we'd have with the past just because the amount of product we're selling, the fact that we continue to go up market. I mean, as I said in the past, I mean, I think it's about four or five years ago, I said, the first rep that sells $1 million in a year, we're gonna name the award after them. It wasn't long after that someone did $2 million in a year as an individual. I'm sure this year, someone will finish at $3 million that they've sold.

You would expect a new office when you have your executive reps going from an average sale below $1 million to over $3 million, not an average rep, but I'm saying a top rep selling that much. You would expect that to raise, you know, that tide to raise all boats, including the new office opportunities as we open them.

Bryan Bergin
Managing Director, Cowen

Okay. Makes sense. Thank you.

Chad Richison
Founder, Chairman, and CEO, Paycom

Thank you.

Operator

Thank you, Mr. Bergin. Our next question is from the line of Jason Celino with KeyBank. Please proceed.

Jason Celino
Managing Director, KeyBanc Capital Markets

Great. Chad, Craig, I don't know if it's just me or I've been thinking about Paycom too much, but I've been seeing more Paycom commercials, especially during football games. During the pandemic, you really leaned into marketing and advertising to capture incremental share. Is it possible that some of the strength we've seen over the last couple quarters is coming from increased top-of-funnel efforts?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah, well, we're definitely getting better at marketing and retargeting and how we brand ourselves. So yeah, I mean, marketing is definitely one of those levers that we feel impacts sales. You know, oftentimes we're landing on a softer beach because of it. I think our marketing's changed dramatically even since the beginning of the pandemic when we started spending, because we're able to do things with. I'm not gonna call them indirect lead, but softer employee-driven leads that come from rank and file employees that, you know, are just tired of dealing with the consequences of having their check wrong.

Jason Celino
Managing Director, KeyBanc Capital Markets

Okay. No, that's fair. 'Cause we've been hearing about falling advertising prices as other types of tech and software companies pull back. You know, with this dynamic, does that change the ROI for some of the, you know, marketing efforts or cost of acquisition efforts that you do?

Chad Richison
Founder, Chairman, and CEO, Paycom

No. I mean, I still believe you can waste money in advertising. I mean, it's not gonna change.

Jason Celino
Managing Director, KeyBanc Capital Markets

Okay

Chad Richison
Founder, Chairman, and CEO, Paycom

You know, our strategy. It is an ROI metric. We do measure it every single week based off not only leads, but the percent of appointments that we get from those leads, and then how we convert them into closed deals as they stand. You know, that's how we measure effectiveness of our marketing hasn't changed.

Jason Celino
Managing Director, KeyBanc Capital Markets

Okay. Very thoughtful. Thanks.

Chad Richison
Founder, Chairman, and CEO, Paycom

All right. Thank you.

Operator

Thank you, Mr. Celino. The next question is from Alex Zukin with Wolfe Research. Please proceed.

Alex Zukin
Analyst, Mizuho

Hey, guys. First just usually we just say congratulations on a solid quarter, but I would say relative to everybody that's reporting this season, just it's amazing what you guys continue to put up in a obviously very volatile and difficult macro environment. Again, compliments aside, I guess I'll start with that question, which is, Chad, if you zoom out, is the tougher macro actually helping you? Meaning that companies are starting to reprioritize certain efforts, either around efficiency, more automation in their back office and their payroll, and then the hiring environment to which you refer to as being, you know, back to kinda more normalized levels. Like, I guess, how much of a tailwind is this for you and how long. Like, if you had to.

If you look at your crystal ball and you kinda think about the durability of this trend, like what's your thinking around that?

Chad Richison
Founder, Chairman, and CEO, Paycom

I mean, I'll just say we're just getting started with Beti. I mean, all employees are gonna be doing their own payroll. Everybody on this call is gonna be doing their own payroll. It's how companies win at payroll. It only makes sense that employees do it themselves. The only reason why employees haven't been doing it themselves is because it's always been overly complicated in multiple systems and blah, blah. I mean, I think that our biggest opportunities, the fact that people are waking up to this, and they want to do less. I mean, your back office, they want to do less, especially when that equates into less exposure for them. You know, they can do less work and create less exposure, less risk, and greater satisfaction with their employees.

I don't really think it matters what's going on in order for us to move our product from a strategic basis. Now, could the size of the deals be smaller if you're in a looser versus a tighter labor market? Well, maybe, yeah. I mean, and I'm not saying that's the case now, but I'm saying their reason for making the change is gonna exist regardless of what the labor market is. I believe that we provide that for them. That's really what's driving it and, you know, I think that as we've shifted over to really giving the employee control over their own payroll and everything else that feeds it.

You know, if I have you responsible for your time and labor management of clocking in and clocking out, okay, which all employees are, if I have you responsible for your expense management, which all employees are, your benefits administration, which all employers are, I'm just not showing you how it all added up at the end. I'm having you do all this work without ever showing you where you're going. Now what Paycom does is we show you where you're going and how it's gonna impact your payroll. You'll be amazed at how much better everybody gets at time tracking, expense management, benefits administration.

You know, when you take the blindfold off of them and show them what it should look like at the end, they get a lot better, and I don't see that slowing down regardless of what's going on in the labor market.

Alex Zukin
Analyst, Mizuho

Understood. I guess maybe as in a different direction, if you look at the funding environment with private companies now, I don't know if valuations have corrected or they will correct, you know, given the incremental opportunity that you're seeing, particularly further up market, how would you say your approach is either the same or changed over the course of the next, you know, 12-24 months around organic versus inorganic innovation?

Chad Richison
Founder, Chairman, and CEO, Paycom

I mean, I think that we're an organic innovation company. I mean, I've always said that we always look to do things that make sense to us. I mean, we've always developed our product. We continue to be ambitious with our product and what we look for in the future. We are continuing to be pulled up market, and honestly, I think that the larger the company it is, the larger a company is, the more opportunity for exposure and risk they have, and even the more difficult it is to keep everybody paid correctly. I think you're gonna see more and more, as we have, definitely see the employees of those companies call us. I mean, I don't think we're gonna have less opportunity with larger companies as time goes on. Got it.

Alex Zukin
Analyst, Mizuho

Thank you, guys.

Operator

Thank you, Mr. Zukin. Our next question is from Bhavin Shah with Deutsche Bank. Please proceed.

Bhavin Shah
Director of Software Equity Research, Deutsche Bank

Great. Thanks for taking my question. Chad, on that, on that point you made earlier on Beti of 50% self-service adoption by the first few payrolls, what are things you can do to maybe accelerate that? Like, what could those things be? And is it more awareness than anything else? And any sense of what the upper bounds to that number could look like?

Chad Richison
Founder, Chairman, and CEO, Paycom

You know, you're a new client, and you're rolling something out to your employees. I mean, I would say that our clients are getting better at it as well. I mean, 50% are just from the group that wanted to. You know, I believe our clients are getting better at talking about the impact that can be had when an employee does their own. You see that number go up. I'm just saying that's where they're starting, which to me is showing a very strong interest. I mean, you know, it's one thing to buy something, it's another thing to use it. You know, Beti's definitely a product that's getting high usage, you know, from the point of conversion on.

Bhavin Shah
Director of Software Equity Research, Deutsche Bank

That's helpful there. Just quick follow-up. I mean, you talked earlier about maybe tweaking the brand marketing strategy a little bit of kind of going at it from a different angle. How has the effectiveness of this marketing campaign evolved over the last few months given some of these changes? Are you able to go after a different customer base or attract buyers that maybe wouldn't come into your funnel otherwise?

Chad Richison
Founder, Chairman, and CEO, Paycom

No, because, you know, at the end of the day, there's no such thing as an enterprise employee. I mean, whether a person works for a large enterprise company or a small company, they have the same mortgage, same bills, same medical needs, same childcare needs. You know, they all expect their check to be correct. So, you know, employees that work from enterprise company one day can work for a smaller company the next day, and they can be back working for a large company. They're the same person. They expect the same things. You know, when it comes to Beti, it's for everyone. It's for the employee, and it's regardless of the company size.

Bhavin Shah
Director of Software Equity Research, Deutsche Bank

Got it. That's helpful. Thanks for taking my questions again, and congrats.

Chad Richison
Founder, Chairman, and CEO, Paycom

Mm-hmm. Thank you.

Operator

Thank you. The next question is from Daniel Jester with BMO. Please proceed.

Daniel Jester
Software Research Analyst, BMO Capital Markets

Great. Thanks for taking my question. Maybe just kind of start earlier on the call about bookings in the quarter. Chad, you mentioned, called out September and October specifically. You know, just in terms of the linearity, like, how did this third quarter look like other third quarters? Did you book more business on a relative basis in September or October, or were you just commenting on sort of the macro outlook? Thanks.

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. Well, I was commenting on the macro outlook, and I just took our most recent two months. I mean, I could go back further into August, July, June. The answer to your question is absolutely, we are booking more today than we've booked in the past. You know, I wouldn't say that. I mean, September's strong, October's strong, but so is August, so is July, so is June. You know, as far back as you go, we've continued to be strong.

Daniel Jester
Software Research Analyst, BMO Capital Markets

Okay. With, you know, you've actually obviously run this business for a very long time through all sorts of different macroeconomic cycles. I think clearly there's a lot of uncertainty about what 2023 looks like. Maybe just philosophically, Chad, how do you run Paycom in a recession? What changes? What are the levers that we should expect you to pull either to manage costs or drive additional growth? Thanks.

Chad Richison
Founder, Chairman, and CEO, Paycom

I mean, very little change for us, based on what we're already doing. I mean, just as a reminder, I mean, we have, 5% of the TAM. We have a differentiated product. You know, as I said before, we started off the year with 33,800 clients. We've got two competitors that if you combine their client count, it's 1.7 million. You know, what happens to us next year is dependent upon us, and I think we're in control of that. I mean, I wouldn't see any major changes, from what we're gonna be doing into next year.

Daniel Jester
Software Research Analyst, BMO Capital Markets

Great. Thank you very much.

Operator

Thank you, Mr. Jester. Our next question is from Kevin McVeigh with Credit Suisse. Please proceed.

Kevin McVeigh
Managing Director, Credit Suisse

Great. Thanks so much, and I'll add my congratulations, just given a fantastic outcome. Hey, can you give us a sense relative to expectations that you initially set, where was the source of the most upside? Was it modules, kind of new logos, just employee per logo, per check? Any way to just frame that?

Chad Richison
Founder, Chairman, and CEO, Paycom

New logos.

Kevin McVeigh
Managing Director, Credit Suisse

New logo. That's super helpful. Then, hey, Chad, is there any way to think about. I mean, we got a JOLTS number this morning as north of, like, 10 million. Is there any way to think about that relative to kind of the module adoption and the type of modules that folks are using? Because obviously, one of the debates in the market now is we get a soft landing, and based on, you know, the job market in and of itself seems, you know, that's potentially a real likely outcome. How to think about modules within the context of the JOLTS, is there any way to think about that?

Chad Richison
Founder, Chairman, and CEO, Paycom

You know, I mean, we definitely have leading indicators that we look at, like for background checks, how many people are running background checks, which is an impact of, you know, oftentimes onboarding and what have you. I mean, all I would say is this. Those types of things are gonna impact us a little bit on the margin. For us, it's really about new logo wins with our differentiated strategy. That's what's really gonna drive our growth. Sometimes you have some things that help you with that a little bit, and that could be, you know, what's going on in the labor market. I would say it would have to be something extreme to have any negative impact on us.

Likewise, I would say it would have to also be extreme on the other side to have some major positive impact on us, except for the fact that you know our go-to-market's normalized in how we're going to market. It's like the way we were going to market pre-pandemic, which for us being out there face-to-face and having those personal interchanges and exchanges of ideas and information really helps us when we're selling deals.

Kevin McVeigh
Managing Director, Credit Suisse

That makes sense. Congrats again.

Chad Richison
Founder, Chairman, and CEO, Paycom

Thank you.

Kevin McVeigh
Managing Director, Credit Suisse

Thank you.

Operator

Thank you, Mr. McVeigh. Our last question comes from Robert Simmons with D.A. Davidson. Please proceed.

Robert Simmons
SVP and Senior Analyst, D.A. Davidson

Hey, thanks for taking the question. Following up on some model, your sequential guidance is as strong as it's been in, I believe, five years. Are you expecting anything unusual in the quarter, such as extra strong earnings from this year or anything like that?

Chad Richison
Founder, Chairman, and CEO, Paycom

Okay, making sure I understand. The sequential guide into fourth quarter. You know, we kinda talked. I kinda talked a little bit about this earlier. When deals start in a quarter matters, and so, you know, if a deal starts at the very first of a quarter in October, you know, we get 100% of the revenue billing for that. Let's even take this quarter that we just finished with. If a deal started at the beginning of July, we get 100% of the revenue dollars for that deal. If the deal starts, you know, in mid-September, we might get 15% of the revenue for that deal. In subsequent quarters, we get 100% of it.

You know, it's a recurring revenue model that we have here. All I would say is that does matter. I've also talked about how, you know, Craig and I've been talking about how interest rates, you know, layer in over time. You know, eventually they start layering in as well. I think, you know, you get a little bit of uplift from that, as well. For us, it's really the new client adds onto our platform when they start and, you know, our expectation that they'll be, we'll receive 100% of the revenue billing in subsequent quarters, fourth quarter being the next one.

Robert Simmons
SVP and Senior Analyst, D.A. Davidson

Got it. It's basically just those two things that might switch, move things around Q3 versus Q4. Okay. Great. I guess just have you seen anything notable out of your competition? I realize, you know, it's the same faces as usual, but any changes in kind of their pricing, marketing approach? ADP was commenting recently that they're seeing their churn kind of increase and normalize, but only a little bit. I mean, what are you seeing on that front?

Chad Richison
Founder, Chairman, and CEO, Paycom

Yeah. I mean, I will tell you that, you know, we've always been in a very competitive market. As you've mentioned, it's been with the same people. We're the new people. We're the new guys, and next year is we're 25 years in business. So, you know, we really benchmark against ourself in the current situation with the ROI that we can create if someone uses our product. You're not gonna get the same ROI if you use one of our competitors. You're just not. To the extent someone agrees with our strategy and can realize the ROI available for them if they deploy it correctly, they're gonna choose us over someone else, regardless of what's really going on with pricing. That said, pricing does matter.

There's a market for pricing, and I think that we all understand that. As far as seeing any changes with our competitors, no, other than you know they all continue to deploy things that they believe will make them more competitive. Sometimes that's pricing, you know, and sometimes it's giving things for free. It just kind of depends on what we'll see out there, but it's really been the same that we've always seen.

Robert Simmons
SVP and Senior Analyst, D.A. Davidson

Great. Thank you very much.

Chad Richison
Founder, Chairman, and CEO, Paycom

All right. Thank you.

Operator

Thank you, Mr. Simmons. That concludes the question and answer session. I will now turn the call over to Chad Richison for closing remarks.

Chad Richison
Founder, Chairman, and CEO, Paycom

Okay. Well, I wanna thank everyone for joining our call today, and thank you all, and I wanna thank all of our employees for contributing to our continued success. In November, we'll be hosting meetings in Las Vegas at the Wells Fargo TMT Summit and presenting at the Credit Suisse Annual Technology Conference in Scottsdale. In December, we'll be presenting at the Barclays TMT Conference in San Francisco. We look forward to speaking with many of you soon. Operator, you may disconnect.

Operator

This concludes today's call. Thank you for your participation. You may now disconnect.

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