Procore Technologies, Inc. (PCOR)
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Goldman Sachs Communacopia & Technology Conference

Sep 7, 2023

Operator

You chose the best day, and you're in such great company. The lineup has been amazing. Thanks for adding to the strong lineup already on the last day.

Howard Fu
CFO, Procore

Of course.

Operator

Generally, people, people peter out on the last day. They're like, "Yeah, I'm gonna take the 4:00 P.M. flight and leave at 1:00 P.M." No, none of that stuff. We got content all the way down to the last.

Howard Fu
CFO, Procore

Great, I'm happy to be here.

Operator

Thank you. Thank you for coming. This is something more of a strategy question. Let's pretend you're Tooey. What does the company want to be five years from now? What, what would be your audacious goals for the company in five years?

Howard Fu
CFO, Procore

Yeah, it's always gonna be tough to beat Tooey, but I'll give it a shot.

Operator

Yeah.

Howard Fu
CFO, Procore

Look, you know, Procore has made a tremendous amount of investments across a number of dimensions over the last several years, be it in different geographies, the product expansion to serve all our different stakeholders, serving our different stakeholders across a number of different segments. If I think about what, what success looks like over the next five years, it's really making tangible progress across the mission and vision for Procore.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

And that is to improve the lives of everyone in construction, and to connect everyone in construction on a global platform. If I step to the side as the person standing next to Tooey in terms of where I think the success of the company looks like over the next five years from a financial standpoint, it's that we continue to make progress across the mission and vision, but also to do so in a way where we are continuously and optimally balancing what our growth profile looks like in terms of our revenue and our margin profile looks like, all the while still improving basically our Norths tar metric around what is free cash flow per share.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

And if you have those, both of those components trending in that right direction-

Operator

Mm-hmm

Howard Fu
CFO, Procore

at the same time, over the next five years, I think that would be a tremendous success for Procore.

Operator

Got it. While digitizing the construction industry?

Howard Fu
CFO, Procore

While digitizing the construction industry, absolutely.

Operator

Eliminating the hundreds of billions of dollars of waste. This $14 trillion-dollar world, part of-

Howard Fu
CFO, Procore

Change Orders. We're reducing change orders, getting projects done faster, cheaper, safer, absolutely.

Operator

Yeah. We will get to payments, which is what everybody wants to talk about, including me. By the way, I did not even make the introduction. I was just running late, so-

Howard Fu
CFO, Procore

Yeah.

Operator

On that note, you were at many of the software companies before you joined Procore.

Howard Fu
CFO, Procore

Yeah.

Operator

This is the introduction, reintroduction question.

Howard Fu
CFO, Procore

Yeah, yeah.

Operator

So tell us about your background. Prior to joining Procore, where were you, and what were the major influences in your CFO career?

Howard Fu
CFO, Procore

Well, first of all, I'm Howard Fu. I'm the CFO of Procore.

Operator

There you go.

Howard Fu
CFO, Procore

We didn't get that part out, so-

Operator

Thank you.

Howard Fu
CFO, Procore

You know, I like to think about Procore as, as kind of a culmination or a, or a consolidation of a lot of the experiences that I've had in my past, and all the way going back to what actually was, was trained in. I have a degree in civil engineering, and so-

Operator

I'm kind of an engineer.

Howard Fu
CFO, Procore

Oh, perfect.

Operator

Yeah.

Howard Fu
CFO, Procore

See, there you go, engineers on the stage here. I kind of went across a number of industries and functions, from the payments industry at Visa for a number of years, working in their incentives and pricing organization, to Salesforce in M&A integration, and to LinkedIn, and then most recently to DocuSign, where I was leading their FP&A team. I think a lot of those components put together is a culmination of what I'm seeing at Procore, and it's very applicable at Procore. There's something very exciting for me here at Procore, thinking back to the days of why I wanted to get a civil engineering degree in the first place. There is an excitement about helping companies that build what's around us, something that's very tangible.

And, you know, it's almost the kid in me coming out again and really enjoying what we're doing to help the companies that build the world. And that's why I'm here.

Operator

That's great. That's great. Your favorite CFO role model?

Howard Fu
CFO, Procore

Favorite CFO role... Should I say... I haven't met her. Should I say Amy Hood?

Operator

Okay.

Howard Fu
CFO, Procore

I mean, I can.

Operator

That's, that's good.

Howard Fu
CFO, Procore

Uh,

Operator

She was here. Well, you could have met her two hours ago.

Howard Fu
CFO, Procore

Yeah, yeah. So I think it's hard to pick just one.

Operator

Yeah.

Howard Fu
CFO, Procore

There's a number of influences, obviously, throughout my career, whether at the CFO level-

Operator

Yeah

Howard Fu
CFO, Procore

... or in a different, completely different function, that I've learned a ton about in terms of how I should approach-

Operator

Mm-hmm

Howard Fu
CFO, Procore

... the role and executive should approach roles within the company.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

One of the things specifically about CFOs that I admire are those that don't just think about CFOs, the F in the CFO.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

It's really about a business partnership and taking a business approach first to ensure that there's complete alignment and zero daylight between what the business is trying to accomplish in this stage, and in this case, digitizing the industry, connecting everyone on a global platform in construction, improving the lives of everyone in construction.

Operator

Mm-hmm

Howard Fu
CFO, Procore

... and having no daylight between that and what is the formal responsibilities of a CFO.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

Those are the folks that I've admired most when they can put those pieces together to really move the company forward.

Operator

Yeah.

Howard Fu
CFO, Procore

That's kinda how I model the way I engage.

Speaker 3

Yeah. And so what are you gonna do differently given that mental construct? How do you add value to Procore to achieve, in order to achieve its mission differently than a typical CFO?

Howard Fu
CFO, Procore

So look, my predecessor, Paul, you know, everybody loves Paul. He definitely took that approach.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

Right? He held a number of positions throughout Procore that allowed him to take that approach. And throughout my first couple of years at Procore, I spent a lot of time with him just learning about the industry. Spent a lot of time with Tooey, just learning about the industry, and making sure that as the transition occurred, it wasn't, one, something that was a toggle switch, but that it was something that was measured and that could continue in terms of me taking on the mantle in this role. And I think the team, and the executives, and the board have done a tremendous job to get me prepared for this role. Is there anything different that I'm going to do? I wouldn't call it different.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

I would call it maybe an evolution that would be consistent with what the company needs as we go into the next, this next phase of growth.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

I think that's the different part that I would think. But the philosophical approach, in terms of making sure the operational side connects with the strategy side, connects with the finance side, I don't think that changes.

Speaker 3

Mm-hmm. Got it. The company's done really well the last 18 months, and everybody went through, n ot everybody, but most people went through decelerating growth rates, higher cost of capital, and freezes in IT budgets. Why do you think Procore did so well? Not to jinx it.

Howard Fu
CFO, Procore

No, no, no. Well, the, the first thing, before I kinda talk about how, why, why Procore has continued to, to execute in this environment, is I just wanna be clear, we are, we are not immune to everything that's going on around us, right? The macroeconomic environment, whether it's specific to construction or not, it's not something that, that we can, we can sit here and say, "Well, that will not affect us." Even in our last, last earnings call, we talked about kind of the dichotomy of what's happening in the industry and what we're seeing in terms of our install base, with a portion that's, you know, has, has, that has high expansion, another portion that's showing some cautiousness.

The net of which still nets out to something that is positive for us, which is why you're seeing the results that we have. And we're doing that because we're trying to be as transparent as possible with everyone in the room, and then everybody else, because you wouldn't have seen that in our financial results.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

In terms of why we've been able to execute, there's a number of factors, from the broader context to more specifically, our position and our role in the industry.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

The broader factors, in terms of why we continue to execute, one is there's a natural diversification in the industry, multiple layers of diversification.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

When you look at the construction industry, there are, In general, there are resi and non-resi categories, but in the non-residential categories, there are something like 70 sub-categories.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

At any particular point, there's some kind of construction going on, some that are strong, some that are not as strong, and so there's diversification there. When you think about our customer base, their exposure to that diversification allows them to diversify. When you look at the customers that we have, we also have a diverse set of customers. So we've got customers across segments. We've got customers across stakeholders, owners, general contractors, and subcontractors. And frankly, there's multiple layers of that. Look, again, I'm not gonna sit here and say we are immune to the macroeconomic conditions. We are absolutely not. But that's the main reason why we've been able to execute. If I go even a little bit broader,

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

... there are a few catalysts that have allowed the industry to digitize, right? One of which happened probably starting 10 years ago, around the prevalence of cellular, and Wi-Fi, and mobility entering the job site, which actually allows Procore to add way more value to the construction life cycle. Other components are increasing regulatory complexities and regulatory volume that makes the need for a software and a solution like Procore even more valuable, to make sure that the right data is used, that the right data is used at the right time for the right people.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

And then, in general, another catalyst is, you know, we've had labor shortages and labor constraints for many, many years now, and specifically in the construction industry. And in that environment, solutions like Procore allow construction companies to do work faster, to do work more efficiently,

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

... in light of that labor shortage. And so there's a number of catalysts that have allowed us to really continue to execute in this environment.

Operator

I would tell you that when I had a chat with Paul, he went through the, this is before the IPO.

Howard Fu
CFO, Procore

Yeah.

Operator

He went through the presentation, you know, all these mistakes happen in the construction industry, blah, blah, blah. And I was like, listening, okay. And then, at the same time, we're doing a renovation project. And I saw firsthand, the subcontractor ordered 12 glass panes, we got eight . These are big, big panes, right? I mean, so the project is stalled. So we had workers show up, and eight panes, and not 12, right?

Howard Fu
CFO, Procore

Mm-hmm. Mm-hmm.

Operator

Then we get the 12. It takes several weeks of delay.

Howard Fu
CFO, Procore

Mm-hmm.

Operator

And then, so, next thing, they bring the door. The door is the wrong door. It's, it's six feet tall, not eight feet tall.

Howard Fu
CFO, Procore

Yeah.

Operator

The whole thing is a disaster. I mean, who gets, who gets to pay for all these delays?

Howard Fu
CFO, Procore

You do.

Operator

I pay for all the delays, so I can see firsthand the value in a coordinated project management solution. I think it's once you go through the pain point, you really understand what the value is.

Howard Fu
CFO, Procore

Yeah. Yeah. Well, that's a great example. I just wanna make sure, though, Procore, you're not our end customer.

Operator

Correct.

Howard Fu
CFO, Procore

Okay.

Operator

Correct. Correct.

Howard Fu
CFO, Procore

So you're-

Operator

I wish myself-

Howard Fu
CFO, Procore

You're not our target customer.

Operator

So...

Howard Fu
CFO, Procore

So, you know, I mentioned earlier, in terms of that diversification-

Operator

Yeah

Howard Fu
CFO, Procore

... we are. We do not play in the residential side.

Operator

Yeah.

Howard Fu
CFO, Procore

Unless you have large custom homes, I don't know, Kash, maybe, you know? And we will play a little bit in multifamily, but most of it is on the non-residential.

Operator

Yeah.

It's a contractor that does multifamily.

Howard Fu
CFO, Procore

Yeah.

Yeah, exactly.

Operator

He should be using us as a benchmark. The size of the opportunity, one way to look at it is, what is currently being spent? What are the legacy solutions, Excel spreadsheets? You know, Oracle's got some technology there.

Howard Fu
CFO, Procore

Mm-hmm.

Operator

Okay, frame, frame for us, what is the realistically addressable market opportunity? Because when you hear of a trillion-dollar industry, trillion-dollar TAM, as a software analyst, you're like, "Okay, I sort of want to believe it, but at the same time, it's not all entirely addressable." So how would you frame the realistically addressable opportunity?

Howard Fu
CFO, Procore

Yeah, yeah. So, there's a couple of things. One is, even if not all of that is serviceable and addressable today, the level of digitization in the industry is so low right now, that there is, this is still very early innings in terms of the opportunity that's ahead of us. So that's the first thing. It's, you know, $1 trillion. It's actually a bigger market in the non-U.S. than it is in the U.S., in terms of what that opportunity is. So that's the first thing in terms of just the size and where that size is located. The second piece is going to be around what the current penetration of Procore is, which kind of mimics the general digitization of the industry, and that is so, so low.

I think globally, Procore is penetrated in about 1% of the logos and 2% of the construction volume or something. Like, I think we disclosed that in the Investor Day content from last year. And so there's just tremendous amount of opportunity.

Operator

2% of volume? Wow!

Howard Fu
CFO, Procore

Globally.

Operator

Wow.

Howard Fu
CFO, Procore

Globally. So even if the addressable piece is half that, there's still a tremendous amount of opportunity to grow. The other piece is, when you think about construction-

Operator

Mm-hmm.

Howard Fu
CFO, Procore

The construction industry, it works in the context of the unit of measure is annual construction volume, and the second unit of measure is how does that look for a specific project. So when you think about a specific project, the vast majority of projects are going to have an owner, a general contractor, maybe multiple, and a subcontractor, probably multiple subcontractors. And when you think about where Procore comes in, we have an opportunity to add value to all three of those stakeholders on the same project. And you'll hear us kind of refer to this concept as triple TAM, where the dollar amount for that project, because of the three stakeholders that are largely engaged in that project, in that same dollar amount, we have an opportunity to monetize all three stakeholders.

It's not gonna be totally triple TAM because, for example, you could have an owner that has an in-house GC. You could have a general contractor that self-perform and does their own subcontracting work.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

In general, there's multiple opportunities across that same dollar amount. And so those are a couple of ways to think about the magnitude of the TAM that's out there, and the TAM that's out there.

Speaker 3

So, Howard, it's clear that the TAM is quite large and digitization is very low. So then, how should investors think about sort of the pace of digitization within the construction market? Like, what are the catalysts there? And then maybe a secondary question here: How much of an education process is still required to land new accounts, relative to maybe more horizontal applications?

Howard Fu
CFO, Procore

Yeah, yeah. So there is a tremendous amount of inertia in terms of the construction industry to actually hit that catalyst point. You gotta remember that a big part of what we're transforming, 50% is what we'll call analog, and analog could be a pen and paper.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

Analog could also be Excel. There's, you know, I jokingly tell people that there's still a portion of the construction industry that thinks Excel is digitization, right? And so that's about 50% of what we're talking about and what we're transforming. To break into that, so there's a tremendous amount of inertia, there's literally large GCs that still have folks printing out emails and putting them on their desk. And you walk into a construction trailer, and you can see a whiteboard with black tape crisscrossing with folks writing on it. And so that's a tremendous amount of inertia to break. The other piece is, once it's broken within a specific company, the transition of that construction volume onto Procore also takes time.

That transition takes time because when somebody buys Procore, they have projects in flight that they can't actually just rip out and say, "Hey, I'm gonna put it into Procore." And so there's a natural progression. You know, for large companies, it might be two, three, four, or five years to transition all of their volume over to Procore. And so there's that transition that needs to happen as well. We've already talked about the catalysts that would prompt companies to want to digitize. But I think those are the major components that I think about in terms of that transition. Now, you've heard us talk about this being an oil tanker and not a speedboat.

Speaker 3

Mm.

Howard Fu
CFO, Procore

And so steering that oil tanker is gonna take a little bit of time.

Speaker 3

Maybe just touching on the pricing structure, I think it's rather unique, right? So you've got this upfront volume commitment component, and then also the number and mix of products-

Howard Fu
CFO, Procore

Yeah.

Speaker 3

that you price on. So maybe you can just walk us through kind of a typical GC-led deal, what that looks like.

Howard Fu
CFO, Procore

Yeah. So I and with the GC, it's gonna be the same as an owner or an SC in terms of what that dynamic looks like. So we price on annual construction volume. It's a quantity that is known and highly scrutinized in the industry. That's how the industry thinks about the volume of their business, is the construction volume. And so the way that we price is really along two dimensions. It's volume commitment. The more volume you commit upfront, the lower basis points that we will charge you. The lower volume that you come up upfront, the higher basis points we will charge you. So that's the first dimension. The second dimension, like you as you mentioned, is the number of products that folks will sign up for.

That will obviously increase the number of basis points and the take rate on that specific deal. We incentivize our customers to try and commit as much volume upfront as possible, okay? And so if you don't, then what happens is, if the customer goes over that volume, then there is a premium that they have to pay in terms of the basis points for that additional volume. This is, we are not a usage model. This is a use it or lose it. And whatever volume is committed to in that basis point is committed to over one, two, or three years. The revenue is recognized ratably over that time frame, regardless of whether it's for a product or just different products or the same product. It's ratable over that time frame.

So that's kind of how the dynamic works. But oh, does that answer your question?

Speaker 3

Yeah. Yeah, yeah, yeah. That's really helpful.

Howard Fu
CFO, Procore

Yeah.

Speaker 3

Maybe can you just speak to the different opportunities you have across the key stakeholders? Like, any difference in kind of the go-to-market for SCs versus owners, versus GCs? You know, which products do these stakeholders tend to land with?

Howard Fu
CFO, Procore

Yeah, it's gonna be a little bit different across each one of the stakeholders. You know, I would say that project management, in some way, shape, or form, is going to be applicable to all three stakeholders. As you think about where those stakeholders go from there, it's gonna be dependent on their specific situation. Now, let me come back to that in a second. Internally, for Procore, what we're focused on doing is making progress along our product roadmap, such that we systematically fix or pick off the key pain points for each one of those stakeholders. So for an owner going past project management, it might be something associated with financials.

On the flip side of that, on the SC side, on the specialty contract side, it might be something like workforce management, because from a subcontractor perspective, that is the lifeblood of how they operate. And so it could be a number of those things. We've actually listed out in last year's Investor Day content, the key pain points. Now, those are the key pain points. If you're looking at how customers across each one of those stakeholders, what that buying pattern looks like in terms of that path, it's actually quite unique. There's not one specific path that we can say, "This is exactly what an SC path will take," or, "This is what an owner path will take." It's highly dependent on their specific subsegment in the industry that they support, the breadth and range of projects that they're currently working on.

And so it really depends on what those factors are that determine which path that, that they take. But internally, again, the key is that we're focusing on fixing the pain points that customers have told us across each one of those stakeholders.

Speaker 3

That's sort of what informs your product roadmap, right?

Howard Fu
CFO, Procore

Yeah.

Speaker 3

Because you guys have 13 modules. So could you just expound a little bit on kind of the strategy there, in terms of kind of maybe capturing the full life cycle of construction management?

Howard Fu
CFO, Procore

Yeah. If you think about the full life cycle of construction management. It's bookended by two places that we don't play. On the front end of that is the design portion, which we don't play in. On the back end of that is gonna be maintenance and so forth, that we don't play in. In between all of those are places that we want to continue to make progress on, both in the project execution piece, but also components that we're continuing to that are more, a little bit more nascent. So in the beginning, post the design phase, for example, making progress on pre-construction in terms of what that entry door looks like into the heart of the construction process, definitely making, continuing to make progress there.

Then that moves into project execution, which is kind of our core bread and butter, then post that might be financials, post that might be workforce management. And our roadmap is informed by where we are and where the monetization opportunities are across that entire construction life cycle. And not only that, but me, as somebody sitting in my seat, this is back to, kind of think back to the business and the strategy of the business, is making sure that there's a sequencing of what we deliver in terms of those product lines, that allows us a sequencing also to be able to monetize, and then putting those two pieces to make sure that we still continue to make progress in terms of our financial profile. So it's really putting all those pieces together.

Speaker 3

I have a question for you.

Howard Fu
CFO, Procore

Yeah.

Speaker 3

With regards to the pricing model, how do you monitor overages, and also, not just overages, but increase to the scope of the project, material overrun, labor overrun? And is there a way to go back to the customer and say, "Look, you owe us more money?

Howard Fu
CFO, Procore

Yeah, there is a way. So, the first thing I'll clarify is, if it's a material overrun or a labor overrun, those are all part of the construction volume.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

So it doesn't matter from a dollar perspective, what has gone over. Similarly, we are agnostic to the subsegment in which that construction volume takes place.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

Typically, the most of the transactions and most of the adjustments are made at the time of renewal.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

We have actually an internal team that is focused on, a, if we see signals that folks are starting to run over or they need more volume, we - it's a small team, but we'll very strategically take that team and make sure that they work with the CSMs and the sales organization to work with the customer, to give them insights in terms of how they are performing and how they are progressing versus their consumption. We don't like, w e don't do midterm downgrades.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

But we will do, for example, midterm upgrades in those instances that we find those situations. It could happen, it could play out in a number of ways. It could play out that we do a midterm upgrade. It could play out in a way where we completely do a cancel, rewrite.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

And if it's close enough to renewal, we may just add that to the new renewal at the time of renewal.

Speaker 3

How do you know what the increase in volume is?

Howard Fu
CFO, Procore

Yeah, good question. So, some of it, the data is gonna come from a multiple of places.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

So for folks that are implemented on some of our financials projects, for example, like invoicing-

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

Those are running through our system.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

It is still not perfect.

Speaker 3

Yeah

Howard Fu
CFO, Procore

But we have some signals that we can look at to go through that.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

Secondly is the customers, remember, in the construction industry, ACV is the unit of measure.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

That is actually quite clear, and it's actually quite understood in terms of what that metric is.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

And so when a customer signs up for that volume, there's a fairly good understanding that that is the metric that we need to track and look at. And we will also certainly have customers that come to us and say, "We are running high on volume.

Speaker 3

Yeah

Howard Fu
CFO, Procore

and then we'll need to do some kind of an upgrade."

Speaker 3

So generally, the quicker I finish the project, the better for the customer, but it's not good for you because you go by volume. That volume spread out over, let's say, a year and a half, is 50% more money than a year-long project, right? Or, or is it a different-

Howard Fu
CFO, Procore

The quicker you finish the project, it's better for the, n ot necessarily. Let me, let me take a shot at this and see-

Speaker 3

Yeah

Howard Fu
CFO, Procore

- if this answers your question.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

That would be the case if the backlogs weren't there.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

Right? That would be the case if we weren't continuing to make continual progress on our product roadmap, because at the renewal point, it's also another opportunity to actually add more value and cross-sell to that customer. And so as long as the backlogs are there, there's still volume to be sold.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

The other piece that I think works itself here is the constraint right now is not the demand for construction.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

The constraint right now is still the supply of construction. When I say the supply of construction, this largely has to do with labor.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

As long as-

Speaker 3

How is that progressing, the labor market?

Howard Fu
CFO, Procore

It's still a labor shortage.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

There's still a labor shortage.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

The imbalance is still there.

Speaker 3

Okay.

Howard Fu
CFO, Procore

That is one of those catalysts that I had mentioned-

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

- which actually still continues to allow us to execute. As long as that imbalance is there, where the demand is higher than the supply, there's still an appetite for solutions like Procore, and we like to think we offer the best one.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

And so that still exists.

Speaker 3

Mm-hmm. Yeah. Competitive environment, any changes over the last few months, six months?

Howard Fu
CFO, Procore

There's been no changes in the competitive environment. We still see the same players in the half that is not analog.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

And in that half, that's not analog-

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

Just for the folks in the room, you know, there's a number of kinds of competitors.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

One will be Point Solutions, right? On one end of the spectrum, and the other end of the spectrum will be software aggregators, so the Autodesk, the Trimble, and the Oracle. And in terms of that competitive environment, nothing has really changed in terms of win rates or, or anything like that. You know, we believe that Procore is a better solution because we are one, 100% focused on construction.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

We are focused on the entire breadth of the construction life cycle. So when you have these point solutions that are only solving one part of that life cycle,

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

-we solve the entire, entire portion of it. On the other end of the spectrum, when you have software aggregators, a lot of those aggregations are from acquisitions, and Procore has built- was built from the beginning on one single platform, cloud-based platform, and there's value in having all that under.

Speaker 3

So one of those three companies you mentioned, which may have a letter from my name towards its end, has determined that this is it. This is the opportunity they're gonna chase, and the value proposition there is: Look, we've got the design and the construction management coming from the same company, so it's all seamless. What's your response to that value proposition?

Howard Fu
CFO, Procore

So again, we don't hide from the fact that we don't play in the design space. And I would say that the way that competitor has gone about trying to, I'll call it, forward integrate into the construction life cycle, a lot of times has been through acquisition.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

And that's why they're a software aggregator. That transition, I think, is a little, maybe a little bit more difficult-

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

than folks might believe or perceive.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

While we are still fully focused on that full construction life cycle, we believe that that's an advantage for us.

Speaker 3

Mm-hmm. So the idea is that you can move faster, or those folks have to, integrate, sell an integrated upgrade, that sort of thing?

Howard Fu
CFO, Procore

Yeah, think about the end user or the end customer.

Speaker 3

Yeah.

Howard Fu
CFO, Procore

Okay? You've got an engineer.

Speaker 3

Mm-hmm

Howard Fu
CFO, Procore

You've got an architect, and you've got folks that actually have dirty boots.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

You think about who uses what in the context of that flow from design into pre-construction into project execution.

Speaker 3

Mm-hmm.

Howard Fu
CFO, Procore

There, they can be very different.

Speaker 3

They are.

Howard Fu
CFO, Procore

You can think about, and you've probably experienced this in your own project.

Speaker 3

Okay.

Howard Fu
CFO, Procore

When you start to think about what that looks like in terms of what they care about at each one of those stages and integrating that, it's a difficult proposition.

Speaker 3

Mm-hmm. Mm-hmm. Got it. I have a question on payments, and then we'll see if any of our clients-

Howard Fu
CFO, Procore

Yeah

Operator

have questions. We've been patiently waiting for payment, the monetization. It's a, it's a huge industry, a lot of spending happening. What are your learnings after you've experimented with a few possible ways in which you could extract some value, that is latent in, in that world?

Howard Fu
CFO, Procore

The short answer for you is, y'all should come to Groundbreak.

Operator

Okay.

Howard Fu
CFO, Procore

You should come to Investor Day.

Operator

Okay.

Howard Fu
CFO, Procore

Because this is one of the things that we will go a little bit deeper into in terms of some of the mechanics and a deeper teach-in-

Operator

Mm-hmm

Howard Fu
CFO, Procore

on how we're thinking about payments. To just answer your question directly in terms of what we're seeing, it's very early on.

Operator

Mm-hmm.

Howard Fu
CFO, Procore

The initial signals are good, but again, it's so small and so early. We'll release that later-

Operator

Mm-hmm.

Howard Fu
CFO, Procore

this year, and you'll hear more about what that looks like at Groundbreak, right? Yeah.

Operator

Okay. Anybody has any questions for Procore? If you have a question, please raise your hand. There's one question here.

Speaker 3

Hi, could you talk a little bit about some of the sources of leverage on your sales and marketing line? I believe you had plans for a self-serve motion, down market, potentially, so or maybe domestic, international, if that's the big lever there. So that's, yeah.

Howard Fu
CFO, Procore

Yeah. There's multiple dimensions. I think if you look at the content that we did in the last Investor Day, there's a geographical difference in terms of what that efficiency looks like in terms of LTV to CAC. And so as we continue to make progress, for example, on our international side, there's definitely going to be leverage there, which is actually not in our guides or in our models or anything like that. There's definitely that component. Another example is continuing to refine the way we go about go-to-market that is more consistent with the way that the industry connections work. So as an example, today, we'll go after owners, we'll go after GCs, and we'll say, "Hey, we're great," right?

We'll go after some SCs and say, "We're great." However, when you think about how the industry works, as in the U.S. as an example, you see that the large GCs are a very critical node in terms of that network of owners and more so the SCs that they work with. So another potential leverage point could be if we target those GCs, and we think about the funnel and how we execute against that funnel, to use that as a node, to then get into what it looks like for the GC that's connected to that, the SC that's connected to the GC, is another example of that. So those are two examples, but in general, sitting in my seat, you will never hear a day where I raise my hand, and I.

You've all have heard me say, it's like, "You will never hear me have a day where I raise my hand and like, 'Yeah, I'm good with our efficiency.'" Right? It's something that we constantly look at, it's constantly, that we constantly fine-tune, and we continue to make progress on it.

Operator

A minute left. Anybody with any last question?

Speaker 3

Howard, I have one. So it seems to us that Procore should be uniquely positioned to leverage Generative AI, given that, you know, the construction platform is capturing a lot of real-time data on the industry. So how do you envision Procore leveraging Gen AI to kind of improve the productivity of the construction industry?

Howard Fu
CFO, Procore

Yeah, it's, we're excited. We think it's gonna be real. I'd be lying if I sat here and told you I knew the specifics of exactly how that's going to play out. We do think that there's tremendous opportunity, both from a customer standpoint as well as internally, and it is something that we have talent on board to continue to make progress on, both through acquisitions and through hiring that we've done in the past. But we don't know the specifics of that yet, right? We do think that given our unique vertical nature, vertical software nature of our business, we do think that the vertical nature of the data that we have is highly, highly valuable, and we are exploring what that looks like.

We have to think about both what it looks like from a productization standpoint as well as a monetization standpoint, and it's just so early on that we are not there yet, but we are extremely excited about it.

Speaker 3

Awesome.

Howard Fu
CFO, Procore

Yeah.

Operator

Thank you so much, Howard.

Howard Fu
CFO, Procore

Of course!

Operator

Great to meet you, and thanks for coming to the conference.

Howard Fu
CFO, Procore

All right, thank you.

Operator

Wish you all the best.

Howard Fu
CFO, Procore

All right.

Operator

Thanks, everybody. Thank you.

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