Earnings Call: Q2 2021

Aug 24, 2021

Good day, and thank you for standing by. Welcome to the Pinduoduo Second Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen only mode. After the speakers' presentation, there will be a question and answer Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Jason Xu, please go ahead. All right. Thank you, operator. Hello, everyone, and thank you for joining us today. Pinduoduo earnings release was distributed earlier and is available on our website at investor.pingyoudo.com as well as through GlobeNewswire services. On today's call, our Chairman and Chief Executive Officer, Chen Lei, We'll make some general remarks on our performance for the past quarter and our strategic focus going forward. Our VP of Finance, Tony Ma, will then elaborate further on specific strategic initiatives and take us through our financial results For the Q2 ended June 30, 2021. Before we begin, I would like to refer you to our Safe Harbor statements in the earnings Press release, which applies to this call as we will make certain forward looking statements. Also, this call includes Discussions of certain non GAAP financial measures, please refer to our earnings release, which contains a reconciliation of the non GAAP measures to GAAP measures. So now it is my pleasure to introduce our Chairman and Chief Executive Officer, Chen Lei. Lei, please go ahead. Thank you, Jason. Hello, everyone, and thank you for joining our results announcement for the Q2 of 2021. Thanks to our users' trust, our total revenue for this quarter, excluding revenue from merchandise sales, was RMB21.1 billion. This represents a year on year increase of 73%. Our annual active buyers reached 849,900,000 for the 12 months ending on June 30. Over the quarter, average MAU increased to RMB 738,500,000, representing 87% of our annual active buyers. Our results this quarter demonstrate Our enduring commitment to serve our users as well as their trust in us. We feel fortunate and are grateful for their consistent support, and we will continue to do our best to serve them and all our stakeholders. Pinduoduo takes our responsibility to our users and society very seriously. Without them and their support, we will not be where we are today. This is why we are always there with them and for them In their times of need, after heavy rains struck Henan Province last month, We immediately mobilized our networks of partners to provide relief. Close 20,000 Duo Duo grocery pickup points at Zengdou City helped to distribute emergency supplies to residents living in their vicinity. With Henan's agriculture supply disrupted By COVID-nineteen and the rain, we link up Henan's Doudu grocery network with neighboring networks, including Shandong and Anhui To ensure that residents continue to have supplies they need it at stable prices, As user demand Henan rose significantly, we also increased our warehousing by 4x and doubled our manpower there. In addition to these efforts, we contributed RMB100 1,000,000 towards the rescue and release efforts. Our support for Henan is in the same spirit as our earlier initiatives To leverage our platform to contribute to society, when COVID-nineteen disrupted traditional agricultural supply chain last year, We launched our Health and Pharma initiative, connecting farmers directly with consumers across the country. Through our various efforts, we helped over 1,130,000 farmers sell over 2,060,000 Tons of agricultural produce by the end of 2020. This help farmers reduce forage and losses And consumers get what they needed. As consumers turn to online grocery shopping to minimize contact, Existing delivery system become overwhelmed, resulting in significant bad loss. We responded by launching Duo Duo Grocery, a next day sales pickup service that connects local demand and supply. Duo Duo's growth rate on cross the backlog, providing users more affordable and flasher produce in an efficient manner. It has since become an important offering to our users, helping to create and preserve Millions of jobs allowed the entire average food value trend in the process. It has also proven its worth as a We will continue to improve it to benefit users, farmers and their communities. Improving agriculture has been at the front and center of our business from the very beginning. Agriculture touches the daily life Everyone has a relatively low digitization rate. With many of our teams being engineered by training, We hope to apply technology to agriculture so as to make a large positive impact on society and contribute to a national effort to modernize agriculture and vitalize rural communities. Applying technology to agriculture is the best way for us to achieve our mission, which is to benefit all to put people first to be more open. We are gratified that Pinduoduo serve over 16,000,000 farmers acting as their portal to a digital economy. Farmers are the bedrock of agri food system. To help them thrive is to help our agri food system and society at large thrive. We have seen firsthand how online agriculture retail and technology have benefited farmers. We are pleased that farmers and our partners recognize it too, which is why they have bread words and help the number of farmers on our platform grow so quickly. We want to bring even more farmers on board and work with them to improve their lives and livelihoods. This is possible only if it also works for our users and society at large. This is why we are focusing on playing a role in strengthening food security, safety and technology. And now let me elaborate. 1st, food security. It's important to secure consumer access to a wide variety of affordable and nutritious food. For this, we need to help our farmers sell better and earn more so that they can cultivate more efficiently and sustainably. On the supply side, we need to upskill farmers We have been doing through Duo Duo Academy and in partnership with local government and agronomic institutes Apply new technology. On the demand side, we need to create awareness of the produced aggregate demand to them. While China has a diverse selection of unique agriculture products, consumers often do not know about many of them. We want to trend this by promoting their rich offerings nationwide. This is It is in this spirit that we recently launched our 3rd Harvest Festival, leveraging our RMB 10,000,000,000 program and the fresh sale. This year's addition featured over 1,000 unique quality produce From 400 quality agricultural production regions. Since inception of the 10,000,000,000 program, Our zero commission policy for agricultural produce has attracted over 10,000 quality Aggri merchants to the program, selling over 20,000 agricultural SKUs. I want to take this opportunity To pledge that, we will maintain our 0 commission policy for agricultural products to help farmers build more resilient, efficient and profitable business. 2nd, food safety. We want to help improve standard across every food system. Our supply chain itself will continue to help build up the agri focused infrastructure. We are investing to improve demand and supply matching, coaching integration and smarter route planning. This effort will also reduce agriculture's environmental footprint by cutting resource Use and emissions from storage and transportation. We are still at the very beginning of this infrastructure build up. However, we are confident of its long term benefit. 3rd, food technology for agri food technology. We can only create a vibrant and sustainable agri food system by seeking solutions From the cutting edge of science and working with farmers to apply these solutions, I would like to highlight the work we are doing in precision farming. Early this month, we launched a second smart agriculture competition together with China Agricultural University Last year, we challenged teams to deliver cost effective productivity improvements with strawberry. The technology teams performed very well, demonstrating the cost adjusted benefit of adopting precision farming by producing 3 types more fruit than the experienced farmers. 2 of these teams Have since started to commercialize their technology, which will result in real productivity gains for farmers. After last year's successful run, we are stepping up our criteria. On top Our cost effective productivity improvement teams will need to demonstrate their farming technology to improve the tomato's Nutritional profile, while exerting less impact on the environment, we welcome all interesting teams with relevant skills to join this competition. 1st, AgriTek will make agriculture more attractive To the tech savvy Internet native younger generation, we want to help them apply their tech skills in agriculture. To date, we have directly contributed to over 100,000 new farmers Returning and working in their hometown, we will continue to strengthen our training for new farmers, And we are targeting to train another 100,000 of them over the next 5 years. While we have made headway in our agriculture improvement initiatives, there is still a lot to be done To support our farmers and apply technology to agriculture to make it smarter, more resilient, Most sustainable and benefit all. As China's led budget online agriculture platform, We launched a dedicated 10,000,000,000 agriculture initiative today, which seeks to face and address the critical needs In agricultural factors and rural areas, commercial values of profit Provide agri tech talent and workers with greater motivation and sense of achievement. Although the RMB10 1,000,000,000 agriculture initiative will clearly impact our short term earnings per share for shareholders, He has already received a support and approval from the Board of Directors, and he will be personally overseen by myself. We will then hold a shareholder meeting to seek support of majority shareholders. This is an important and challenging task, which we will invest in patiently. All the profits from Q2 and any potential profits in the future quarters will first be allocated towards this initiative until a total 10,000,000,000 commitment is fulfilled. Thank you. And now, let me pass the time to Tom. Thank you, Lei. Hello, everyone. Let me begin by providing an update on our progress in improving agriculture by applying technology and elaborate on how we will continue to deploy resources to do so, so as to achieve our mission to benefit all. And I will then discuss our financials this quarter. First, our efforts on digital and technological inclusion On farmers and agri merchants, we are firm believers in online agriculture retail And have already connected over 16,000,000 farmers. We are committed to do more for them And bring more farmers on board and into the digital economy. Many farmers are smallholders and may not be digital natives. We will be directing resources to make it simple and worthwhile for them to embrace tech enabled agriculture. Our platform helps farmers sell effectively online by making China's rich and diverse agricultural produce discoverable and accessible to our 850,000,000 annual users whose demand within aggregate. As a foundation, we are committed To keeping our RMB 10,000,000,000 program completely free for all agricultural produce. Further to that, We will be focusing on promoting quality agricultural produce. We have seen encouraging results from our 3rd harvest festival last week. This year, presale orders nearly tripled within the same time frame, with our users learning about and trying more special products, Including vegetables from Shaoguan, mitten crab from Hongze Lake and the master king mushroom From Shangri La. We see great potential for Pinduoduo to be the go to place to discover unique produce and learn and experience China's rich agricultural diversity. We will continue to invest heavily to make this a reality. We will apply C2M to help them cultivate better and build their brands. Our pioneering C2M model was recently recognized by the Retail Asia Awards for helping many export oriented OEMs To pivot to the domestic market after COVID-nineteen disrupted the demand from abroad. Sulu C2M, They tailored their products to Chinese consumers and build strong brands to sell them. We will be applying C2M to agriculture. We're working with farmers to understand their customers better And to tailor their produce and packaging accordingly, thereby increasing demand while reducing waste, Environmental footprint and advertising spend. This will also help users access more fresh produce That are better, fresher and cheaper. An early example of our work in this area It's Tian Guan Yin Tea Producers in Anxi. Tian Guan Yin is the premium oolong tea originated from Anxi Fujian. And Ji Guan Yin from this area is considered to be the best quality tea within its category. Under the Anxi Country Tea Industry New Brand Aliens, we partnered with 10 leading keguanine producers in Anxi and analyzed the Consumer's preference to provide optimization feedback on size, packaging and the price of their products. In addition, we helped them to establish a new brand image of quality tea is not expensive among consumers. This helped to increase sales significantly. Deepening the human capital pool in agriculture is also key to the long term We also help to nurture and showcase agri tech solutions through our global smart agriculture competition. They are encouraging their wider adoption in China. After successful inaugural event in 2020, We launched the 2nd edition earlier this month. We are very honored that China Agricultural University, Zhejiang University Have joined us and provided their strong support. We have also put together a judging panel composed of distinguished experts and growers With background in horticulture, crop modeling, algorithm design and policy making, reflecting the importance of interdisciplinary collaboration to modernize agriculture to benefit all. We hope that this year's competition With spotlight ideas and techniques that can be applied by farmers to improve their farming. 2nd, retooling logistics For agriculture, we will be allocating resources to improve agri focused logistics for affordability and efficiency And to reduce its carbon footprint, we will make it well adapted to online agriculture retail. We have made good strides in this area, incorporating our route planning technology to our network Solutions. At present, our work has already helped to expand the range of delicate fruits and vegetables that can be sold online at affordable prices. With it, our user enjoy more options because more farmers and agri merchants have At the same time, our distribution networks that support these sales Have also created many new economic opportunities, catalyzing over 1,000,000 jobs along the way. These improvements have also gained the agriculture supply chain by cutting down carbon emission through more efficient routing And matching of supply and demand as well as reducing food spoilage and waste in the distribution process. Well, we are encouraged to see the benefits that our logistics solutions have brought to many stakeholders and the environment. There is still much to do and accomplish. Nevertheless, we are determined to play our part and are committed to make significant long term investments in it alongside like minded partners. It is our strategic priority to modernize the every food system to serve all stakeholders better and become more environmentally sustainable. We are committed to invest any profit and resources into realizing it. Our efforts are still in early days, And we will be patient for our investment to show results. Now let me talk through the financial highlights for of the Q2 of 2021. We continue to see healthy user growth in Q2 And I'm happy with the progress we are making in improving trust and winning mindshare with our users. Our annual active buyers for the last 12 months ending June 30, 2021, increased to RMB 849,900,000, up CNY 26,100,000 from the prior quarter. Our MAU in Q2 reached CNY 738,500,000. This is up 30% compared to the same quarter in 2020. Our MAU as a percentage of our annual active buyers Was 87% in the quarter, reflecting continued healthy engagement with our users. In terms of P and L, our total revenues in the quarter ended June 30, 2021, were RMB 23,000,000,000, up 89% from RMB12.2 billion in the same quarter last year. Excluding revenues from our 1P trials, Our total revenues grew by 73 percent to RMB21.1 billion in Q2 twenty twenty The main driver of this growth was our online marketing services. Online marketing services revenue was RMB 18,100,000,000 this quarter, up 64% compared to the same period last year, Due primarily to continued increase in merchant activities, we have seen merchants spending more and exploring new ways to engage with users and our users browsing more and discovering more items of interest. We can attribute these, at least in part, to improvements in the advertising products and analytical tools we offer to our merchants, which have helped them to meet and exceed their ROI targets. We are pleased to see the growing endorsement by our merchants and our users. Our transaction service revenues this quarter amounted to RMB3 1,000,000,000, which is up 164% compared with the same period last year. The increase in our transaction service revenue was due to 2 primary factors: number 1, The increase in our GMV in Q2. And number 2, the service revenues that we recognized in connection with Doutou Grocery for which we provide fulfillment and other related services. We also record RMB 2,000,000,000 In merchandise sales for our 1P trials in Q2 2021 as compared to RMB5.1 billion in the preceding quarter, As we have stated from the outset, our 1P business is meant to temporarily meet user demand of specific products, which our merchants are unable to fulfill. Therefore, this number may fluctuate from quarter to quarter. Our strategy on 1P remains unchanged, And it will remain a very small part of our business. Now moving on to costs and expenses. Our total cost of revenues increased from RMB 2,700,000,000 in Q2 2020 to RMB 7,900,000,000 this quarter. The increase was mainly due to the costs and expenses attributable to 1P merchandise sales, higher cost of payment processing fees, Cloud service fees and delivery and storage fees. Total operating expenses this quarter were RMB13.2 billion as compared to RMB11.2 billion in the same quarter of 2020. Our total non GAAP basis, operating expenses were RMB12 1,000,000,000 as compared to RMB10.3 billion in the same quarter a year ago. Our non GAAP sales and marketing expenses this quarter increased 13% to RMB10 1,000,000,000 from RMB8.9 billion in the same quarter of 2020. This was mainly due to an increase in promotion and coupon expenses as we continue to invest in user engagement and mind share. June is traditionally a festival month for online retail. At Pingdou Dou, we do not emphasize on shopping festivals, We wish to deliver value for money merchandise across all categories to our consumers every day. At the same time, We have detailed internal ROI guidelines on spending and are committed to make investments that meet such ROI guidelines. As a result, We see moderated growth in sales and marketing expenses in this quarter, consistent with historical Q2 spending. Looking forward, we are committed to make a meaningful investment into categories that we think could help strengthen consumer mind share And benefit all in long term. On this front, we will continue to make it free for agriculture products and fresh produce to be featured in our RMB10 billion program. On a non GAAP basis, our sales and marketing expenses as a percentage of our revenue, Excluding 1P trial this quarter was 47% as compared to 81% and 73% for the same quarter In 2019 and in 2020, the reduction in sales and marketing expenses as a percentage of revenue It's a reflection of our economics of scale and the consistent efforts to stick to a high standard of ROI guidelines. However, as we continue to invest into our user mindshare and in light of the upcoming festival season, We expect the sales and marketing expenses to increase, hence impact the bottom line. On a non GAAP basis, our general and administrative expenses were RMB240 1,000,000, An increase of 57% from rmb137 1,000,000 in the same quarter of 2020. Our non GAAP research and development expenses were RMB1.8 billion, an increase of 39% from RMB1.3 billion In the same quarter of 2020, the increase was primarily due to an increase in headcount, the recruitment of more experienced R and D personnel and an increase in R and D related cloud service expenses. To sum up, Operating profit for this quarter was RMB 2,000,000,000 on a GAAP basis compared with operating loss of RMB 1,600,000,000 the same quarter of 2020, non GAAP operating profit was RMB 3,200,000,000 compared with operating loss of RMB725.1 million in the same quarter of 2020. Our non GAAP operating profit as a percentage of our revenue improved from minus 6% in Q2 2020 to 14% in Q2 2021. Net income attributable to ordinary shareholders was RMB2.4 billion As compared to net loss of RMB899.3 million in the same quarter last year, basic earnings per ADS was RMB 1.93 and the diluted earnings per ADS was RMB 1.69 compared with basic and diluted net loss per ADS of RMB0.75 in the same quarter of 2020. Non GAAP net income attributable to ordinary shareholders was RMB 4,100,000,000 compared with net loss of RMB 77,200,000 in the same quarter last year. Non GAAP diluted earnings per ADS was RMB2.85 compared with non GAAP diluted net loss per ADS of RMB0.06 in the same quarter of 2020. That completes the profit and loss payment for the 2nd quarter. Net cash flow provided by the operating activities was RMB7.4 billion compared with RMB5.5 billion in the same quarter of 2020, primarily due to an increase in online marketing service revenues. As of June 30, 2021, the company had RMB92.2 billion in cash, Cash equivalents and short term investments. As of the end of July 2021, US773.7 million Of our 0% convertible bonds due in 2024 has been converted into equity. With that, I conclude my prepared remarks. Operator, we can take questions now. Thank you. Your first question comes from the line of Eddie Huang from Morgan Stanley. Please ask your question. Thank you, management, for taking my question and congratulations on the strong earnings. So I have two quick questions. First is about the consumption. So can you share some of your view or the so far, what have you witnessed for the consumption in China In the Q3, because I think some of the e commerce leading e commerce players had indicated that the content required be Yes, a little bit weak. But another leading e commerce platform, reported yesterday actually indicated very Strong resilient consumption. So I just want to check what you have seen on the consumption side, especially for the Q3 to date This is the first question. And the second question actually is about your profitability. I think if I remember correctly, This is the first time that we have seen very meaningful profitability for PDD on quarterly basis. And the non GAAP net margin is 18%. That's very impressive. So given that our business Model has been more and more mature. So we expected that the profitability pattern in this quarter To be more stable going forward and is more expected going forward. Yes. Thank you. Okay. Thank you, Eddie, for the question. Let me try to answer these two questions. Regarding your first question on the consumption, I think before we go To the Q3, let's just recap what happened in Q2. I think in general, with the COVID-nineteen pandemic Under control in Q2, it is natural to see off line retail actually rebounded faster. At the same time, in 2020, the Q2 represents a much higher base as online retail grow faster Due to the COVID-nineteen related stay at home measures, we are encouraged to see the continued and normalized growth in Q2 this year, considering Q2 is usually a busy quarter for e commerce players. In the past quarter, we continue to see this Healthy improvement in our user engagement and growth on our platform. Our revenue in this quarter grew 89% Year over year as a whole. And if we take out the 1P merchandise sales, they increased 73% year over year. So I would say the growth is still very strong. But coming to your question on the Q3, I think we are still small compared to some of our peers in this sector. So we might not be a good parameter Of the overall market growth. We're more focusing on ourselves because our growth It's fueled by 2 main drivers. 1 is the user growth and as well as the amount share. And as we stated in the remarks, our user base has already reached 850,000,000, And this growth will be inevitably slowed down. So we shifted the focus really on how to serving our users Better and steadily building and getting strengthened on their mind share with the platform. And we see there's still much room to further build and strengthen the trust that our user have in us. And such a progress will take time. And coming to your second question on the profitability. Our profit in this quarter was mainly attributable to the operating leverage from the sales and marketing expenses, As I just stated in the remarks, due to the seasonality, it is a unique quarter as Q2 is typically a low season for us With less sales and marketing spending, and we do not think that this quarter's profitability It should be an indicator or a reference for our future investment in user mindshare and as well as the agri focused infrastructure. We are seeing more investment coming in the coming quarter. And as we invest more into agriculture, We do not expect profitability to continue. Let me just add one more comment on this. We will keep maintaining the 0 commission policy On our agriculture produce to help more farmers and agri merchants and this type of investment will continue. Thank you. Thank you, Tony. Thank you. Operator, we can take the next question, please. Certainly. Your next question comes from the line of Natalie Wu from Haitong International. Please ask your question. Hi, good evening, ladies and gentlemen, Tony and David. Thanks for taking my question and congratulations on another solid quarter. So I have two questions from my side. Firstly, last quarter, we touched on your views regarding the competitive landscape. So given that recently we noticed that your peers spending more aggressively and new players like Boeing I'm also gaining traction in e commerce. So just wondering if you can elaborate more on the latest competitive landscape dynamics And how do you think this will affect your strategy? And secondly, regarding the 10,000,000,000 investment program into agriculture you just announced, Just wondering, could management share a bit more color on this program? How will this impact your company's financial statement looking forward? Thank you. Thanks for your question, Natalie. Let me address your question. I believe your first question is related to the So if we were to look at e This is a fairly large industry. So as you mentioned, we think the rise of players like short video e commerce It's not really surprising given they have a huge user base, high usage frequency and they also have very high user So based on our sort of operating observation, we are The competition is becoming more intensified. There are more and more platform companies that's joining e commerce that's entering e commerce And not only specific to the short video side, but we expect more players to enter this field. So consumer demand actually are very multidimensional and constantly evolving. 6 years ago, when we started when we first started, we chose to build a mobile only platform that's around our Ping model. And this is a model that we built that was quite distinct from the other players. So if you were to ask, is this model still the most Innovative 1, that meets consumer demand. We are also constantly discussing this. And I think you may observe this from the decelerating trend of our user growth. So as you know that we have been undergoing management transition in the past couple of months. And the new management is asking the question about Whether our team can adjust with the maximum speed to meet these evolving needs of our users? And also, will our current model still be relevant maybe 5, 7 or even 10 years later? We are working really hard on this, and there will be many challenges and unforeseeable difficulties. I would also like to add that the Chinese market is extremely dynamic and vibrant. In this world's largest consumer and retail market, the emergence of new business models actually do demonstrate So regardless of the competition, I think it's really important for us to stick with our principle of benefit all people first And being more open, at the same time, we should continue to be user centric and focus on the needs of our consumer. This, in the end, will be more important than the competition itself. So on your second question regarding the RMB10 1,000,000,000 aggregate initiative, let me first I'll give you some color on this, and Tony will follow-up with more detail. So Pingoduo is China's largest online agriculture platform, And we launched a dedicated RMB10 1,000,000,000 agricultural initiative this time. So we hope this initiative will seek to Faith and address the critical needs in agriculture sector and rural areas and commercial value or profits are not a goal, But rather, we strive to facilitate the advancement of agri tech, promote digital inclusion and provide This initiative will clearly impact the short term earnings per share for shareholders. We have received the support and approval of the Board of Directors, and I personally will be leading this project. Next, we will convene a shareholder meeting to seek the support of majority shareholders. This is a very important and challenging task, which we will invest in patiently. Okay. I think let me add some color on to this, Natalie, on your question on the Impact on our financial statement. I think as Lee mentioned in his remarks, Basically, the idea is to reinvest the profit of this quarter and any future potential profit Into this KRW 10,000,000,000 equity initiative. And in terms of the areas of interest of this investment, We are identifying like 3 key pillars, namely food security, food safety and agriculture technologies. And this investment will certainly have an impact on Bottom line in the medium- to long term perspective. But in terms of which line Will be affected in the P and L. It really depends on the nature of the spending. It could be Hit on the research and development expenses or intangible assets when the software or technology is capitalized It could be selling the in our balance sheet like long term investment. All right, operator. Thank you. Thank you. Your next question comes from the line of Thomas Chong from Jefferies. Please ask your question. Hi, good evening. Thanks management for taking my questions. I have two questions. The first question is about the online market Takeaways outlook as well as the measures to support the merchants in coming quarters. And my second question is about the competitive landscape in the online grocery space. Can management share about the recent developments As well as the business trends for both of my time. Thank you. Thomas, let me address the second question on competitive landscape for Du du Grocery first. So from the day that we started We have been saying that intention behind this business is to meet the diversified needs of our user, and it's a natural extension of It's also part of our continued So you know that this business, the Duoduo grocery business Quite different from what we have been doing for 6 years at Hingoduo. Total gross rate is a high year operation, And our team is also constantly learning through trial and error. And I think we are still in early days. So I think it's not really necessary or important for us to pay too much attention on the competition right now, But rather, we should focus on user demand and how to better serve them and whether our services are meeting their expectation. So let me give you a specific example. So in terms of fulfillment In the business of Duo Duo Glossary, whether dropping it off too early or too late at a pickup point for consumers Will affect their user experiences. So how we should serve our users better and to improve in the areas that we are not doing a great job, These are the areas that we, as a management, are focusing on, on a daily basis rather than paying attention to the competition Yes, sure. Thank you, Fei. Regarding your question on take rate, Thomas, Our strategy has always been serving our users. We believe that growth and monetization are a natural result of that. Merchants ROI is already reflected in our revenues. As you can see, our revenue this quarter Continue to grow, which is an affirmation of healthy ROI merchants are seeing as they sell more on our platform. We also keep launching new features that merchants can use to help themselves understand their target users better And therefore, enhance the ROI. Specifically, on our RMB10 billion program, we continue to be committed to delivering The best value for money products through this channel. As we mentioned in the prepared remarks, we are raising the bar On the quality of merchants and products to meet our users' needs. That being said, we are committed to keeping a zero commission policy for agriculture and fresh produce. And in fact, we will increase our investment in agriculture products, and we will see some of the impact in the near future. To give you an example, in Q1 this year, the number of agricultural produced SKUs with more than 100,000 orders Exceeded 2,600. And in the recent launch of Harvest Festival, the presales data of quality Agriculture produced showed over 200% growth year over year on a single day. We are very encouraged by this and are committed to do more. So coming back to your question on the take rate growth, we do not focus on this on a quarterly basis As we believe, monetization is a result of user satisfaction and merchants ROI. And Our monetization rate has fluctuated in the past, as you know. Got it. Thank you. Operator, we can take the next question. Thank you. Your next question comes from the line of Robin Chu from Bernstein. Please ask your question. Thank you. Thanks management. Can I just have two questions please? The first one on ARPU growth and cohort growth Among your users, especially any color on where ARPU is now on the platform, excluding the very new users that have joined the North State of the last 1 year, Where that now stands, where you think that can go? Second question, we've noticed that the new Personal information protection regulations and some of the platform changes make it more difficult for merchants to grab User information, just wanted to get your thoughts on how that impacts the merchants' reliance on TDG's platform, The merchants demand for advertising tools on your platform and how you guys plan to address their needs Let me address the second part of your question relating data protection. So I think the recently issued laws and regulations about data security and data protection We think these guidelines are beneficial to the long term healthy development of companies, platforms and consumers So in the short to medium term, I do think that we'll see some impact from these changes depending on the different model, whether that's Advertising that you mentioned, but in the longer term, we think these measures are beneficial. As you know, we have always been strictly compliant with China's Data security standards. As regulators and the industry as a whole continue to raise the bar on data security and data protection, We will also keep holding ourselves to the higher standard. This is to help provide So we are currently working diligently to master the detailed policy requirements and we'll just adjust our operational productivity Robin, let me come to your question on the ARPU. First, let me clarify. As we continue to improve our product offering and the user experience, Users on our platform tend to trust us more and therefore support us more. This is a function of our user gaining Greater femininity and building more trust with our platform. We are also working to increase the breadth and depth Of our product selection across all product categories and price points, we believe that as we provided the users with more options And keep meeting their demands, the ARPU will naturally increase. You put it very right. We have An enormous number of new users coming less than 12 months, and this is actually our key task. Ken, it's a challenge for us as well to understand the needs of these new users. It takes more time for the new users To get familiar with our platform, build their mindshare with the platform. And even for users more than 2 years, 3 years, their demands are also evolving. So putting the user needs at the heart of our strategy And to fulfill their experience providing the better service, and therefore, We will continue to invest in the coming quarters when the high season is coming, albeit sales and marketing spending or other investments, these are our priorities to come and not just the output as the ticket itself Okay, operator. We can take last question. Thank you. Your last question comes from the line of Piyush Mubayev from Goldman Sachs. Please ask your question. Thank you, Leoni, for taking my question. When I look at your $10,000,000,000, Yuan initiative where you're talking about spending our profits on agriculture Modernization as well as the rule of vitalization. And I look at that in combination with the fact that your Growth numbers are reaching that point where further growth is going to be harder and harder and the visible profitability in the second quarter. Are we at that point of time where the business model outside the $10,000,000,000 initiative is at that stage where the continued profitability is inevitable and it's going to be Hard to hide away from and that $10,000,000,000 is going to come out from further profits? Or is that $10,000,000,000 going to be over and above The profitability that the business is likely to generate. Well, between the lines, Derek, you're right when you said that sales and marketing spend is likely to rise in the 3rd and the 4th quarter, Potentially taking away or eating away profitability in the next couple of quarters. So I wasn't sure I understood fully. If you could just elaborate to the extent you can, I'd be grateful. Thank you. Thank you, Piyush, for the question. I think in general, it's about the overall agriculture investment you're talking about. The COVID-nineteen has really challenged The whole current logistic and distribution network and surfaced some of the pressing issues. So this demand for new logistic network that could better support the distribution of fresh produce and agricultural product. And this is a complex system that requires innovation and then some trial and error. To give you some color, let me give you some questions that we keep asking ourselves In the management, we think of the improvement in this sector, which obviously is the number one priority, strategic priority for us For now. Examples like how can we use technology to reduce the waste and environmental footprint And what type of route planning can cut the food waste and transportation emission? What kind of transportation and storage condition could ensure longer shelf life And better preservation of nutrition, no value of the agriculture produced and what technology might be needed to realize such conditions. So this is a huge wide space that requires patience and long term investment. So there's a lot of areas We are looking at for the moment, and we are at the very beginning of it. So I think in Lane's remark, we mentioned that the 10,000,000,000 Agree initiative, actually profitability and any commercial KPIs are not being considered. So We were only at the very beginning of this stage, we are very committed to invest into the future and into this sector for a long term period of time. Thank you. And could I just ask the scale of the grocery in the quarter Give us a feel for agriculture in terms of importance, either percentage of GMV or any other metric you could share with us, that'd be great. Thank you, Apoorish, for the question. But as you know, at the end of Q4 last year, We adopted the market practice. We stopped disclosing any GMP. So I'm not in a position to share this number. Okay, operator. Thank you so much. This concludes the earnings call for this season. Thank you so much for everyone joining. Have Thank you all. Thank you. This concludes our conference for today. Thank you for participating. You may all disconnect.