Pegasystems Inc. (PEGA)
NASDAQ: PEGA · Real-Time Price · USD
36.20
-0.35 (-0.96%)
At close: May 1, 2026, 4:00 PM EDT
36.51
+0.31 (0.86%)
After-hours: May 1, 2026, 7:55 PM EDT
← View all transcripts

Goldman Sachs Communacopia + Technology Conference

Sep 10, 2024

Kevin Kumar
VP, Goldman Sachs

Everyone, I think we're gonna go ahead and get started. I'm Kevin Kumar. I cover software here at Goldman, and I'm pleased to have Ken Stillwell, COO and CFO of Pegasystems. Thank you so much for being here.

Ken Stillwell
COO and CFO, Pegasystems

Thanks, Kevin. Appreciate it.

Kevin Kumar
VP, Goldman Sachs

You know, I think a place to start would be maybe just a quick rundown, an intro of Pegasystems and maybe, you know, an example of kind of the use cases that you support.

Ken Stillwell
COO and CFO, Pegasystems

Sure. So, you know, Pega's a no-code development platform. So what does that mean? If you're trying to build enterprise-scale applications, you have a couple options. You can just drop right in and start writing code. That's certainly one option. The other extreme is you can try to buy an application that is largely finished and just try to fit your business processes within that application. And then there's something in the middle that's more like you want the ability to build an application that suits your needs, but you don't wanna have to actually write code.

So we have our model, our framework, so to speak, allows our clients to get the best of both worlds, which is they have the ability to really customize the application, but they're doing it in a way that when they make changes in the future, they don't actually have to deprecate code and rewrite code. They can simply change a shape or change a direction or change an integration. And so that's a kind of a macro level, what you know, how we sit in the landscape. The types of solutions that serve really well to that is things that tend to sit.

There's a couple buckets. CRM is a very common area. Applications that sit around the ERP systems is another one. You know, things like a collection module or some type of an investigation of a dispute or refund. Things that relate to integration of systems that are non-traditional, like, so if you have custom systems, mainframe systems, they have to integrate in with other best-in-breed applications, you need something to orchestrate.

Pega serves as like a workflow integration and orchestration of sorts. We have about half of our business, a little bit more than half of our business, that's doing more the front-office CRM-type use cases, and then, maybe another half or so is doing things that aren't necessarily in the kind of, you know, URL to a consumer kind of application. But much of our business relates to customer service, even if it's not actually in the front-facing, like the pane of glass, so to speak, that a consumer or a customer service rep uses. A lot of what we do ties into that customer service area.

Kevin Kumar
VP, Goldman Sachs

Yeah. No, that's really helpful. I wanted to touch on some of your growth metrics, and you've been, you know, you've undergone a model transition increasingly towards a subscription model, and you focus a lot on annual contract value.

Ken Stillwell
COO and CFO, Pegasystems

Yep.

Kevin Kumar
VP, Goldman Sachs

You know, why does that still make sense as a metric, particularly as you get closer to the end of that transition? And you know, how do you think about kind of the right growth metrics for the business?

Ken Stillwell
COO and CFO, Pegasystems

Sure. So, let me start from the back of that question, which is, at the end of the day, my view is the only thing that matters in terms of valuing a business is the amount of free cash flow, the consistency of that cash flow, and the growth of that cash flow. So if you start there, if you believe that premise, and then you kind of go upstream from that, what's the most important metric that is a leading indicator to drive expanded cash flow? It's the amount of billings that you have with your clients and how fast those billings are growing.

That's ACV. So ACV ties exactly to the billings that we have. Your point about, at some point, isn't ARR, ACV, and revenue kind of all the same when you're a SaaS company? That will be true when we are maybe 80+% you know, Pega Cloud. Right now, we're more in the mid-40%, approaching 50%, so we still have a little ways to go. We still do have some kind of awkwardness in the revenue translation of 606. But, the point you're making is absolutely true. We're probably still a few years away from that, though. So we stick with the most important metric, which is billings growth, and then the transformation of that billings growth into cash generated by the business. We feel like those are the two most important.

Kevin Kumar
VP, Goldman Sachs

Yep. Understood. That makes perfect sense. I guess maybe sticking to ACV then, you know, last quarter, you saw some acceleration. ACV grew 13% versus 9% the prior quarter, so a nice kind of uptick there. I guess, you know, what was incremental in the quarter that kind of helped drive that acceleration?

Ken Stillwell
COO and CFO, Pegasystems

Sure. So, you know, just being transparent, some of that acceleration was last year, we had a little bit of an easier compare in the second quarter, and in the first quarter, we had a much harder compare.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

So some of that acceleration was, I think, more just kind of the math of it. However, that said, if you look at the first six months of the year and you look at net ACV add over the first six months of last year, I think we're up something like 40% growth in net ACV add. So there is real momentum in terms of the first six months. And when I look back to Q2 and say, what might have been different in Q2? We seemed to have executed better, specifically in the last month of the quarter.

You know, you have- we're an enterprise, so a lot of our deals don't either materialize into deals or you don't win them, right? I mean, that's just the. You know, there's a lot of vendors in the space, so it's just not- you're not gonna win one out of every two deal. Nobody is. So that part of it, and then the other part of it is that a lot of these deals, they take consensus buying. So there's a lot of influencers in the buying process. So that's why you need, you might need, you know, pipeline coverage of 3x- 5x , the number that you actually want to get because of those factors. In Q2, we seem to just have better conversion.

Kevin Kumar
VP, Goldman Sachs

Yes.

Ken Stillwell
COO and CFO, Pegasystems

And, some of that, I believe, is really the anchoring of the sales transformation that we did last year, and the fact that we're really, you know, we're executing very well in the target org model. And, and our coverage seems to be, you know, like, seems to be pretty balanced. So that's what leads us to maybe another question that you might have, which is just to connect the dots, and that's why we started to look at new logos.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

Say, like, we really feel like we've got the model executing. Now, we want to start looking for the same types of companies, the companies that look the same as our existing clients, same vertical, same profile, same propensity to spend, and then trying to be very selective and thoughtful about how we add those at a pace that we don't actually lose the momentum that we have on our operating discipline.

Kevin Kumar
VP, Goldman Sachs

Yeah. I guess on that point, I mean, you, you've said in the past, you're still very much focused on the install base. There's a huge opportunity there.

Ken Stillwell
COO and CFO, Pegasystems

Yes.

Kevin Kumar
VP, Goldman Sachs

How do you think of the. Like, is it just kind of like, is that still kind of the larger source of kind of growth, at least in the short to medium term, and then maybe opportunistically, like you said, kind of finding those right logos, while maybe perhaps being so efficient with the go-to-market? Is that the right way to think about it?

Ken Stillwell
COO and CFO, Pegasystems

Yeah, I use kind of a, I thought of it like a simple analogy a few weeks ago, which is, if you're a farmer and you're planting crops to yield at the end of a season, the things that you plant at the beginning of the year, you might not yield something from that for two or three seasons, right? But the stuff that's more mature is where you're gonna get most of your yield. Our business is similar to that right? Which is, we were gonna get most of our yield from the more seasoned crop, which is our clients that are actually already clients. But we also have to sow the ground and plant the seeds for actually new expansion if we want the total yield to grow.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

And so that's the way to think of new logos versus existing logos. That's at least a way to think about it.

Kevin Kumar
VP, Goldman Sachs

Yep, understood, and then maybe thinking a little bit longer term, you're at about $1.3 billion in ACV. You set out some targets during Analyst Day. I think in June $2 billion in 3-5 years.

Ken Stillwell
COO and CFO, Pegasystems

Yep.

Kevin Kumar
VP, Goldman Sachs

I guess, so that's an incremental $700 million. I guess, kind of how do you think about kind of attacking that opportunity? Where does that $700 million come from? You know, you kind of talked about the new versus existing, but when you look at the opportunity set over the next 3-5 years, how do you think that evolves?

Ken Stillwell
COO and CFO, Pegasystems

I think you're still gonna get the majority of that $700 million. It's gonna come from people that are already clients of Pega right now. But as you start to get out a couple of years, an increasing percentage of that will come from clients that are not current clients of Pega. So the clients that we book as new logos in 2024 may not yield much in terms of the impact to 2024.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

But increasingly, the 2025

Kevin Kumar
VP, Goldman Sachs

2026

Ken Stillwell
COO and CFO, Pegasystems

and 2026 and 2027 will be higher. So I would say, still thinking about that $700 million is still largely, you know, probably $500 million + of that is actually going to come from the existing logos that we have. But we, we will get, you know, we will start to get higher and higher percentages as we go out, of clients that are not currently logos. The other, the other piece of that is thinking about the 3 to 5 -year kind of dimensionality of that. The reason why it would take us five years versus the reason why it would take us three years, the reason why it would take us five years, one of the reasons would be, is that clients don't move faster to Pega Cloud, and they- they stay in the more legacy model of them managing on their own cloud or on their own infrastructure.

The reason why we might move faster to that $2 billion is a pronounced acceleration in the focus of Pega and also the focus of our clients on cloud. We think there's a good opportunity that that happens, given that if you go out and look at some of the studies that are out there. I know McKinsey published a report a month or two ago, and actually Forrester did one, too, that talked about, you know, cloud and, you know, cloud. Digital transformation around cloud is something like 20%-25% of the way there. I actually think you heard Matt at AWS talk yesterday at your Fireside Chat, and so he thinks it's 15%-20% of the way there, right? In terms of the workloads that have moved to cloud. So there's a tremendous opportunity in terms of that. So we think that that's where the market's gonna move.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

That's that difference between whether we get there in three years versus five.

Kevin Kumar
VP, Goldman Sachs

Yeah, I guess on that point, another dynamic has been, and this has been pretty recent, I think, cloud migrations. Can you maybe just walk through kind of, you know, I guess, the journey for a customer to migrate? And then, you know, I think you have about $700 million in maintenance and term license revenue. You know, how do you convert all of that? What's the kind of cadence there? You know, it's still early, I guess, but how do you think about that? And maybe walk through any pricing uplifts that you think could materialize there.

Ken Stillwell
COO and CFO, Pegasystems

Sure. So maybe let's just start for a second with what made us ready to push harder? And there were a couple pieces. One, when we first started to move into Pega Cloud, and we're talking maybe, I'm talking five, six, seven years ago, we really wanted to make sure that the full offering and the full operation was mature. And we also wanted to get the margins up to a reasonable level before we made a big push to migrate a lot of clients. So I think if you fast-forward to today, our margin's approaching 80%, I think, which is pretty respectable for a $500 million SaaS business. And we have a, you know, we have a lot more investment in Pega Cloud, the technical expertise, the partners.

We have lots of our larger clients that already have a Pega Cloud environment. So that all set us up for clients being ready, for us being ready to push harder. What, what does it take for a client to move? There's a second dimension, which is, are the clients on the most current version of the product whether they're actually on Pega Cloud or not? If they're on the most current version of the product, the migration of Pega Cloud is not as complicated.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

If they're on a much older version, it's a bigger lift. So what we did in parallel to that was knowing that we would be at this point where we are now, we went really hard at the clients that were on-premise and tried to help make sure that they were all current. Now, if you look at the clients that are not, I'm using the client cloud on-premise, managing themselves all in one bucket. If you look at the currency of those clients, massively improved over the last 3-5 years. Most clients are on one or two versions back, if not on the current version. They're now in a position to actually-

Kevin Kumar
VP, Goldman Sachs

Good deal.

Ken Stillwell
COO and CFO, Pegasystems

Take on that migration journey. So that was. We did that kind of quietly in the background so that we would be prepared for this. Then the third thing is, there's a sequencing. When does the client want to do it? You know, they want to do it typically not at their busiest time of the year, right? If somebody is a retailer, and they're touching systems that are heavily.. They're not going to probably do it during, you know, Black Friday or Cyber Monday, right? They're probably gonna try to pick a time that. So that's a sequencing thing.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

And then there's resources in there. When you talk about markups, it's challenging to generalize because some clients will have a 2x+ markup, and some clients, quite frankly, won't have any markup. Because the pricing is already economic for the cloud. So we have to go through. It's a client by client. We have to look at really the model that they had, the licensing metrics. Some of them have users.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

We might want to move to, so there's a modernization at the contract level, and then the last question you asked was, do we think we can move all of it?

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

Do we think the $700 million would all move? You know, just being pragmatic, no, all of it's not gonna move. There's gonna be, m ight it move in 10 years? That's a different question.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

How much can move in the next couple? Some clients are just not ready to move. I mean, you know, we've had large clients tell us, like, "System works. We're gonna keep upgrading it. We're not willing to put resources on that right now. Like, we just wanna-" And I think that we found over the years that the long tail for some of these non-cloud solutions is actually pretty long.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

So clients have a lot of tolerance for that, but the majority of that should be ripe to move. You know, I would say $500 million + of that $700 million is definitely a target to move.

Kevin Kumar
VP, Goldman Sachs

Okay.

Ken Stillwell
COO and CFO, Pegasystems

And then once we get that, then we can go after the last one, because those clients may be then ready to actually move.

Kevin Kumar
VP, Goldman Sachs

Okay. No, that's super helpful. Maybe shifting gears to cash flow. You know, you said at the start of the conversation, that's, you know, a very critical metric. Pega's been seeing some really nice inflection there. I think $218 million in the first half of the year. I guess, you know, you've. This has been a long time coming, I think. But maybe just walk through kind of the drivers of the strength there, especially, you know, call it over the last 12 months, any nuances you think are kind of important to highlight in terms of the kind of the inflection in cash flow?

Ken Stillwell
COO and CFO, Pegasystems

So you're right. I mean, some of the inflection in cash flow is just the exit of the model and the, you know, the fact that we went from billing, you know, the first year was one year and two year. Now, we're fully transitioned in terms of the billing, so that, you know, some of the cash flow is, quite frankly, just the billing normalization.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

But I would say there's a reason why our cash flow is not only where it is, but also growing at the pace that it's growing, which is we have fundamentally changed the DNA of the company to be focused on Rule of 40 and to be focused on the balance of growth and margin, the profitable growth, maybe just you know, being very simple. And that is something that when you make that kind of change, it is painful, it does take a few years, but it is, quite frankly, hard to reverse from, right? And I mean that as a positive.

So I think that we've got built in this kind of DNA of we're gonna grow, but we're gonna grow profitably. And there's a series of operating metrics that we're looking at, you know, the cost of sales and marketing to a new dollar of ACV, our cost to retain, our costs of R&D around the different pockets of ACV and the growth of those ACV around solutions. There's things that we're building into to be able to help that be something that's naturally kind of organic in terms of that focus. But bringing Rule of 40 to the company, going through the cloud transition, and making, quite frankly, some difficult decisions around making sure we were on pace which is what we did last year, are all, I think, signs of our maturity around our free cash flow generation.

Kevin Kumar
VP, Goldman Sachs

Yeah. A metric that we look at and we publish in our reports is free cash flow per share. Any thoughts there in terms of that metric? And, you know, is that something you look at and you know, not that there's a ton of dilution at Pega necessarily, but curious to your thoughts on kind of that as a metric you guys kind of look into.

Ken Stillwell
COO and CFO, Pegasystems

Yeah, I think. I mean, so it's funny because, you know, we went from, in 2021, when nobody cared about cash and everybody cared about growth, and now we're back to, like, a more normal model. But I think free cash flow per share is not a revolution, right? I mean, it's all we've always, as a you know, as investors, we've always thought about how much cash do you generate, what's the discounted value of that cash flow? But this dilution thing was always something that was, you know, some companies diluted, you know, 1%, some companies diluted 5%.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

You had to try to balance that. So I think the free cash flow per share helps us balance that. The second thing is, I think we've matured away from using, like, non-GAAP EBITDA as a measure. Instead, at the end of the day, if non-GAAP EBITDA is a proxy for cash flow, just show me the cash flow. Stop showing me some made-up number that's supposed to indicate the cash flow.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

So I think actually that's a maturity, moving away from the feverish growth focus that we had, and then this last thing is balancing dilution. I think the thing that free cash flow per share really does well, that was not something that we obviously talked about, maybe some investors did, but it wasn't commonly understood, is that the free cash flow per share does a great job of balancing companies that grow organically and buy back shares. versus growth through stock dilution inorganically.

Kevin Kumar
VP, Goldman Sachs

Yep.

Ken Stillwell
COO and CFO, Pegasystems

It helps to synchronize those models, to say, "If you wanna use shares to buy assets, fine. You just have to buy assets that generate free cash flow growth over periods of time." And so I do think that's one area where it does, it does make it more simple to actually look across different business models and try to compare them- Whereas that was a little harder, in, you know, with looking at the more traditional measures.

Kevin Kumar
VP, Goldman Sachs

Yep.

Ken Stillwell
COO and CFO, Pegasystems

So we're all in. Naturally, you know, the SEC doesn't like those types of metrics, and so they really frown upon them, but we can certainly put all the information for investors, like what is our free cash flow? What's our free cash flow load? What's our shares outstanding? What's our intent in terms of using cash to buy back? And then we can let investors make informed decisions.

Kevin Kumar
VP, Goldman Sachs

Yep. No, that's great. Maybe shifting to kind of macro demand environment, you know, that's something that's, you know, watched closely. It's asked, you know, every earnings call. It's one of the first questions. So just kinda maybe just give us an update, what you're seeing in terms of macro. And, you know, there's a few weeks left in the quarter, so just, you know, any comments on kinda how you're thinking about, feeling about Q3? Anything incremental in terms of macro since last time we kinda talked about it?

Ken Stillwell
COO and CFO, Pegasystems

Sure. I mean, this is. You know, of course, this is the most important question that we can talk about, which is, what's the, you know, another analyst starts every single call by saying: How's business? You know, like, it's like, it's kind of quirky, but it's, like, actually a very, very relevant question. I think the macro is okay, not great, and I feel like it's been that way for probably a couple years, for us anyway.

It's certainly not a bad environment. We don't feel that, but it's also there is scrutiny. There is, you know, there's always the tough trade-off decisions that clients are making. If there was one thing that I would say, I think is starting to inflect up a little bit in the last couple quarters, is the focus on cloud. And, that will come with some negative consequences for Pega and just the optics, because the more we move to cloud, the more our revenue-

Kevin Kumar
VP, Goldman Sachs

The revenue.

Ken Stillwell
COO and CFO, Pegasystems

It will look a little weird, and we could actually have less revenue, and then so the top line, you know, people, you know, the bots that report, that'll get. But for those of you, that all of us that look through to the metrics that matter, ACV and cash flow, those won't be, those won't be affected. In fact, it could actually help ACV growth, and it won't change cash flow 'cause the billings are unchanged. So that's the one thing I think is different. I see clients really. Every client, I think, has a plan for how they're gonna get to cloud, and they may, and that plan, that plan may take five years, right? Or that plan may be this year. But every client is focused on it, and I think that's a noticeable shift in the last, say, six to 12 months.

Kevin Kumar
VP, Goldman Sachs

Yeah. No, that, that's helpful color there. Shifting gears a bit, GenAI, obviously a very topical dynamic here. I guess, you know, for Pega, it's I think the focus has been on Blueprint, right? And so maybe walk through that. It's still relatively new. Can you walk through that? Why is that important for clients? Maybe start with kind of an overview there.

Ken Stillwell
COO and CFO, Pegasystems

Sure. So I mean, GenAI is real, and it's tremendously powerful to see and to experience. I think we're all trying to figure out what does that actually mean. Like, you know, does that mean less jobs? Does that mean more work? Does that mean more sophisticated systems? What does it mean? But it's definitely. I mean, there's no doubt it's here. We took a different angle on you know, and if we are right, we think it will be a very differentiated approach to how to leverage GenAI, which was we went right at the problem, the reason why our clients are only 15%-20% on cloud. The reason why that is they have very complicated, very sophisticated legacy environments, many of which have risk and compliance challenges, and they wanna get those to something modern.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

But it just takes a lot of resources. So what we did was we said, if we can use GenAI to leverage the library of best practices that we have, to be able to show clients in a very simple way, how they could envision the future state of their legacy applications, and quick start them to an actual production-ready application, such that they didn't have to spend a year or two years implementing that application. They could focus on data migration and APIs, integrate and testing, that we felt like that would help clients accelerate faster than they've been able to accelerate.

And the early feedback that we've received from our clients, from our partners, you know, and quite frankly, from our teams in that selling process, is that, you know, our clients are blown away by it and have not seen anybody else take an approach like that. Now, where it manifests itself into actual results is when we actually are able to convert transformations that wouldn't have otherwise happened, right? If a transformation was already gonna happen, that's maybe it's faster, but that's not the same impact as actually helping clients transform where they otherwise wouldn't have. And we've got a significant amount of our pipe is tied to actually involvement with Blueprint. We've got partners that have used Blueprint and closed deals, like, in a matter of days, right, on getting kind of, you know, first momentum around new solutions.

So we're seeing the frothiness around it, and we feel the energy. We're still a little early in terms of that conversion, like me being able to say, you know, 10% of our bookings were driven by. So, but that will come.

Kevin Kumar
VP, Goldman Sachs

Yeah. You know, I heard that, I mean, the activity in terms of Blueprints have been pretty, pretty, pretty great. I think 50,000 Blueprints-

Ken Stillwell
COO and CFO, Pegasystems

Yeah, over 50, yeah.

Kevin Kumar
VP, Goldman Sachs

So there's a lot of activity there-

Ken Stillwell
COO and CFO, Pegasystems

Yep

Kevin Kumar
VP, Goldman Sachs

From the customer, but I guess when does to your point, like, when do you think that kind of eventually, because I don't think you're selling the Blueprint, there's no pricing there, right?

Ken Stillwell
COO and CFO, Pegasystems

No, we don't sell Blueprint.

Kevin Kumar
VP, Goldman Sachs

Right.

Ken Stillwell
COO and CFO, Pegasystems

Blueprint's a solution, and it's an architectural tool.

Kevin Kumar
VP, Goldman Sachs

Right.

Ken Stillwell
COO and CFO, Pegasystems

Yeah.

Kevin Kumar
VP, Goldman Sachs

And so when do you think that activity kind of materializes into kind of-

Ken Stillwell
COO and CFO, Pegasystems

I think there's a chance-

Kevin Kumar
VP, Goldman Sachs

ACV?

Ken Stillwell
COO and CFO, Pegasystems

-that we see some of that before the end of the year. I think it's more likely that 2025 -

Kevin Kumar
VP, Goldman Sachs

2025

Ken Stillwell
COO and CFO, Pegasystems

is a year, which will be the year of Blueprint.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

Yeah.

Kevin Kumar
VP, Goldman Sachs

And then, in general, you know, I think you've commented on, you know, AI, GenAI as maybe a catalyst for deal activity, and there's s ome enthusiasm from the customer base. I think there was a period of time where maybe it was causing some, not paralysis, but, you know, people were kind of figuring out what to do. It seems like the, the interest is building. Like, is, is that kind of. Do you see that kind of going into the remainder of the back half of the year in terms of kind of that enthusiasm to kind of engage, outside of Blueprint, but just more generally in terms of kind of demand activity?

Ken Stillwell
COO and CFO, Pegasystems

Yeah, I would say March of 2023, which is what I remember when ChatGPT was first available I would say Q2 and Q3 of last year was just paralysis.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

Clients, like, nobody knew what GenAI was, gotta move fast, what. They're trying to move budgets around. Like, it was a very negative impact to the selling environment for us. That settled down toward, like, the beginning of Q3 into the beginning of Q4, so it's probably a 4- to 6-month kind of impact. If you fast-forward to today, every one of our clients talks about what's your GenAI - I mean, on every one of our presentations, we have a GenAI strategy slide. We talk through what we have, what our strategy is, how they can leverage it, so every client's talking about it. Clients are being much more targeted with what they do with GenAI.

And I think that they're now that they kind of have a better idea of where there's really quick wins and where, quite frankly, it's a little bit more, you know, magic, right? They're not really sure exactly. And then there's compliance challenges for some of our industries. But what I think GenAI did help Pega quite a bit was it really reinforced with our clients that Pega was an innovator. And when you have a company that's been around for 40+ years and has systems that have been around for 30 - 40 years, there is that risk that you're viewed as more of a, you know, of a mainstay kind of application and not, like, the cutting edge. And that is just, you know, it's the challenge that any company would have, including the likes of Salesforce and ServiceNow, too, right?

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

So, but when you start to show clients your innovation, and you're using GenAI as an example of that, we saw that. You know, last quarter, you know, we mentioned it, like, we saw clients really saying, "Wow, this is like, this is like a different view of Pega.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

And that's where it kind of weaves into because if we're viewed in that innovative you know, we're viewed right now as the best-in-class at solving the biggest problems, enterprise scale, digital transformation, and now moving to cloud. If we can layer in the, "And by the way, we have a best-in-class way for you to leverage GenAI," that's just another layer of advantage.

Kevin Kumar
VP, Goldman Sachs

Yeah. Maybe follow up to that on competitive dynamics. Anything kind of changing, you know? I mean, as you know, there's other vendors out in the space. They're trying to also capitalize on kind of this GenAI kind of wave that's happening. So anything incremental you're seeing, whether that's like a Salesforce or some of the bigger vendors, some of the more, you know, specialized vendors, anything kind of incremental you would add?

Ken Stillwell
COO and CFO, Pegasystems

The competitive landscape is a little boring answer that we give because it's basically been the same. You know, I've been at Pega for eight years, and I'm not sure the competitive landscape has changed all that much in those eight years. You know, people have moved around and, you know, but the horses are pretty much the same. So it's hard, just a hard space to break into. You're not gonna start off as a company and break in to be doing enterprise digital transformation at the largest organizations in a ten-year period, even. So I think that that's the reason why I think you see such a large share ownership by the biggest vendors. Now, when you go to what are people doing that are interesting around GenAI?

I think that there's. Thankfully, we're starting to see this slow down. I think there was this fever pitch of, "I just have to say I have something for GenAI. I just got to start saying that I'm selling GenAI." But if you actually look at it, if your growth rate's 10%, and your growth rate stays 10%, and 20% of your deals are GenAI, what's really happening with your business, right? I mean, like, so I think there's a skepticism for me around whether that was just repackaging things and just giving piece parts in, but not just to be able to tell some- you know.

So I think that has started to slow a little because I think people realize, like, that's not really what we want from this. We want to show marked improvement in your performance. We want to show more clients coming to your solutions, not just the fact that you were able to throw in some GenAI accelerator on 20% of your deals. So I definitely think that, that skepticism I had is, I think, starting to die. I think what people are focused on now is, you can't just have GenAI. What is the real value proposition that clients are gonna go after? And there are some we know. Learning, right? Self-service, right? I mean, there's some pieces where they, you know, you really can see the value of taking heads and time, and increasing the quality of the engagement.

But then there's other ones where maybe it's not as, you know, it's more commoditized. So I think the writing code to write more code. I'm sure there's use cases that will be helpful there, but I don't think that's the biggest value of GenAI. I think the biggest value of GenAI is to take all the knowledge that you have inside your environments, and use that to improve the customer experience and the cost to support the customer. To me, though, that's like the. That's the circle that I would draw.

Kevin Kumar
VP, Goldman Sachs

Yeah, so I have a few more questions, but any questions from the audience? So maybe touching on capital allocation, Ken.

Ken Stillwell
COO and CFO, Pegasystems

Sure.

Kevin Kumar
VP, Goldman Sachs

You know, you have a convert that's coming due, a $500 million convert coming due in March. Kind of maybe starting there, how are you thinking about kind of, you know, that dynamic here?

Ken Stillwell
COO and CFO, Pegasystems

So if the convertible were due tomorrow, we would pay it off. The fact that it's not due till March gives us a little bit of time to kind of see what we think. But I would say right now, you know, it's not likely that we would continue on with the convert unless we have a really good idea of what we're gonna do with the cash proceeds. But we're gonna generate, you know, a decent amount of cash between now and March 1st . So I would say the convert is likely to be retired. But like I said, we'll leave ourselves, you know, open to some options there. And then, you know, we're really shifting to trying to identify, you know, what should be our buyback program that we ramp up. You know, we weren't really buying back much as we were going through the cloud transition.

Kevin Kumar
VP, Goldman Sachs

Yeah

Ken Stillwell
COO and CFO, Pegasystems

because, you know, just had to be thoughtful about preserving cash, and we wanted to make sure that we. It turns out that we didn't need the convert at the dollar amount that we got, which is fine. It was 'cause it was a low cost of ownership. But we're really shifting over now past the convert to, you know, a more aggressive capital allocation strategy and leveraging buybacks. I mean, we think the stock's incredibly attractive right now for us, so you know, so we'll take advantage while it is.

Kevin Kumar
VP, Goldman Sachs

Yeah. That's great. And maybe last one here. Just on, you know, the, the, I guess, the federal market, that's one of your core kind of verticals. You got recently FedRAMP High certification.

Ken Stillwell
COO and CFO, Pegasystems

Yep.

Kevin Kumar
VP, Goldman Sachs

So, maybe walk through, briefly, just like, the implications of that. How important is that vertical, and what does this mean in terms of kind of net new opportunities?

Ken Stillwell
COO and CFO, Pegasystems

FedRAMP Moderate versus FedRAMP High. FedRAMP High allows you to get into classified programs like secret programs. Without FedRAMP High, we were only able to sell our solutions where the client would manage it themselves. FedRAMP is on Pega Cloud, just to be clear. We could still sell kind of on-premise solutions that the government would run, but with FedRAMP High, we can now bid on all classified programs, all secret classified programs, which there are a lot in the Department of Defense, and we can do it through Pega Cloud, so that was the reason why we went after it.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

There's also a number of agencies and other companies that aren't government agencies that require that because they could be vendors to the U.S. Government.

Kevin Kumar
VP, Goldman Sachs

Sure.

Ken Stillwell
COO and CFO, Pegasystems

So it also helps us with things like healthcare insurers, credit unions, banks, and insurance companies that need to have classified environments, and therefore need FedRAMP High. So it's, we think it's a great opportunity. And there's not a significant amount of vendors that have FedRAMP High. It's a pretty high standard.

Kevin Kumar
VP, Goldman Sachs

Yeah.

Ken Stillwell
COO and CFO, Pegasystems

But we think it just opens up the TAM in the government space significantly for us.

Kevin Kumar
VP, Goldman Sachs

That's great, and you know. You have a question here?

All right.

Yeah.

We can't let Ken off the hook without bringing up Appian and what to think about in terms of milestones and how that impacts what you were talking about earlier with cash on hand, you know, in order to potentially address anything.

Ken Stillwell
COO and CFO, Pegasystems

Sure. So as you're referring to, you know, we had a successful outcome from our appeal about a month ago or so, somewhere in the last month or two. That was. You know, I'm not gonna say that that was unexpected because, you know, we had said, you know, we had said we felt very strong about our position. The timeframe for how that plays out is. It could be a significant timeframe, Bob, to be honest with you, because there's got to be a new trial, it's got to be. There's a process for that, et cetera.

We're kind of, you know, moving forward with running the business and, you know, driving ACV growth, driving increased free cash flow. And in the event that, you know, you had a situation where we need to deal with something, the more cash flow that we have, the better our market cap is, et cetera. It gives us, you know, all kinds of flexibility with converts, et cetera. But there's nothing that we believe is imminent around that, and so we're gonna run the business and do what's right for our shareholders.

Kevin Kumar
VP, Goldman Sachs

Great. Ken, I heard it's your birthday tomorrow, so happy birthday, and then, and thanks for being here today.

Ken Stillwell
COO and CFO, Pegasystems

The infamous birthday, nine eleven.

Kevin Kumar
VP, Goldman Sachs

There you go.

Ken Stillwell
COO and CFO, Pegasystems

Thanks, guys.

Kevin Kumar
VP, Goldman Sachs

Yeah, thanks a lot. Appreciate it.

Ken Stillwell
COO and CFO, Pegasystems

Take care.

Kevin Kumar
VP, Goldman Sachs

Thank you.

Powered by