Good morning, and welcome to PepsiCo's Third Quarter 2019 Earnings Conference Call. Your lines have been placed on listen only until the question and answer session. Today's call is being recorded and will be archived at www.pepsico.com. It is now my pleasure to introduce Mr. Ravi Pamnani, Senior Vice President of Investor Relations.
Mr. Pamnani, you may begin.
Thank you, operator, and good morning, everyone. I'm joined this morning by PepsiCo's Chairman and CEO, Ramon Laguarta and PepsiCo's Vice Chairman and CFO, Hugh Johnston. We'll begin with some brief prepared comments from Ramon and Hugh and then open up the call to your questions. Before we begin, please take note of our cautionary statement. We will make forward looking statements on today's call, including about our business plans and 2019 guidance.
Forward looking statements inherently involve risks and uncertainties and reflect our view as of today, and we are under no obligation to update. When discussing our results, we refer to non GAAP measures, which exclude certain items from reported results. Please refer to today's earnings release and 10 Q available on pepsico.com for definitions and reconciliations of non GAAP measures and additional information regarding our results, including a discussion of factors that could cause actual results to materially differ from forward looking statements. And now, it's my pleasure to introduce Ramon Laguarta.
Thank you, Ravi. Good morning, everyone. Before we get to our results, I would like to congratulate Ravi his recent appointment to Senior Vice President of Investor Relations. Ravi has been with PepsiCo Investor Relations since 2012. Most of you know Ravi very well.
We're very pleased to have Ravi advance to lead the IR function. Jamie Caulfield was recently appointed CFO of Frito Lay North America, and we're glad that he'll continue to play a very important role in PepsiCo's finance organization and in the Frito Lay business. Now moving on to the results. We're very pleased with our results for the Q3 year to date. Our top priorities entering 2019 were to accelerate our full year rate of organic revenue growth and to position the business for sustained future growth.
And we have good evidence that we've made solid progress on both fronts. In the Q3, organic revenue increased 4.3%, lapping very strong 4.9% organic revenue growth during the Q3 of last year. And year to date, our organic revenue growth stands at 4.6%, an acceleration from 3.4% a year ago. So given the strength of our year to date performance and the solid momentum we're seeing in the business, we now expect to meet or exceed our 4% organic revenue growth target for the full year. Our strong performance in the 3rd quarter was broad based, with organic revenue growth generated by each one of our divisions.
Prenaline North America grew organic revenue 5.5 percent, driven by volume growth and net price realization. Importantly, the business is not only growing, but winning in the marketplace versus competition. In the quarter year date, Frito Lay is growing value share in salty, savory and macro snack categories. Investments we've made in innovation, marketing and consumer insights and manufacturing and go to market capacity are providing benefits across the brand portfolio. With strong net revenue growth in our large mainstream brands like Doritos, Tito's, Raffles and Fritos and double digit growth in our smaller premium brands such as Bear and Off the Eat and Bag.
The breadth of our growth was also evident across every Q retail channel with gains in grocery, mass, club convenience, food service and e commerce. Turning to PepsiCo Beverages North America. We're very encouraged by the 3% organic revenue growth we generated in the quarter, driven by solid net price realization, the result of effective revenue management Our 3rd quarter growth accelerated sequentially from the 2nd quarter and was on top of 2.5% organic revenue growth achieved in the Q3 of 2018. The business is benefiting from improved local market focus and execution driven by our streamlined field structure, increased go to market capacity and significant stepped up advertising support and innovation. We're especially pleased with the performance of Gatorade, which generated mid single digit net revenue growth and improved sequential market share performance.
Innovation has played a big role in Gatorade's performance, led by Gatorade 0, which has surpassed $500,000,000 in retail sales since its launch in May of last year. And we recently launched Bowl 24, a new functional beverage that supports athletes around the clock by providing advanced all day hydration. Other key parts of the business also continue to show progress. Trademark Pepsi posted its 5th consecutive quarter of net revenue growth and bubbly has continued to post very strong growth and is gaining share in the flavor sparkling water category aided by packaging and flavor innovation. Other notable highlights include double digit net revenue growth for LIFEWTR and Propel and high single digit net revenue growth for Pure Leaf Tea and Starbucks.
Rounding out our North America performance, Quaker Foods delivered net revenue growth in the quarter propelled by our light snacks, With our advertising and marketing having increased in the quarter year to date, we remain focused on accelerating growth at Quaker Foods. Before we move on to international, I want to note the terrific work our supply chain and customer teams are doing in North America with our snacks and beverages businesses, receiving the 2 top ranking in the 2019 U. S. Advantage Survey for Food Multichannel Report. This is one of the annual surveys where retailers across multiple channels and e commerce.
Moving beyond North and e commerce. Moving beyond North America. Each of our international divisions delivered solid organic revenue growth in the 3rd quarter despite ongoing macroeconomic volatility in certain markets. Notably, organic revenue in our developing and emerging markets increased 7%. This included double digit growth in Mexico, Saudi Arabia, China, Turkey and Pakistan and high single digit growth in India, Egypt, Poland and Colombia.
Our international results reflect the benefits of our increased investments as we continue to leverage our global capabilities to drive higher per capita consumption and improve market share, while executing in locally relevant ways. PepsiCo's performance to date gives us confidence that the strategy we laid out in February to become faster, stronger and better is working. Importantly, we're balancing our investments to both drive results in the short term and position our business for sustained long term performance. Becoming faster is about winning in the marketplace, being more consumer centric and accelerated investment for top line growth. For example, we've increased our investment in advertising and marketing by 12% year to date.
This investment spans across many of our big brands and geographies as well as support for innovation and emerging brands, which we will continue to develop over time. We're investing to increase the capacity and reach of our go to market systems with substantial investments in new routes, merchandising racks and coolers. And we're investing in additional manufacturing capacity to remove bottlenecks and expand road capacity for our brands. This includes investments in new plants, new lines and added distribution infrastructure. Becoming stronger is about transforming our capabilities, cost and culture by operating as 1 PepsiCo, leveraging technology and winning globally and locally.
For example, we're making significant investments in capabilities like data analytics and systems to digitalize the company to achieve precision at scale, which is to execute in every store with precisely the right products at the right price. To do so, we're capturing and analyzing more granular consumer level data to build true consumer intimacy. That is understanding the consumer in a much more personal way to move from thinking of consumers in groups of 1,000,000 to understanding them at the household or individual level by leveraging robust data from multiple sources. Using this information, we're increasingly structuring personalized communication and satisfying demand at the store level. We also continue to strengthen our omni channel capabilities, particularly in e commerce, where our retail sales are expected to be nearly $2,000,000,000 in 2019.
We're building on this success by investing further in our go to market and supply chain systems to capitalize on more opportunities in today's dynamic retail environment. And we're elevating our talent and fostering a culture where employees act like owners with a greater sense of empowerment and accountability. To fund these investments in capability and culture, we're driving efficiency throughout the enterprise, and we remain on track to deliver our target of $1,000,000,000 in annual productivity savings in 2019. And finally, becoming better reflects our aspiration to integrate purpose into our business strategy and brands. With this in mind, we're embracing a set of focused initiatives to help build a more sustainable food system.
And I'd like to spend a little extra time this morning to share with you what we're focusing on. First is advancing environmental, social and economic benefits to farmers and communities by promoting more sustainable agriculture. Through our sustainable farming program in 2018, we achieved a key milestone with over half our farmer sourced agricultural raw material like potatoes, whole corn, oranges and oats very fine as sustainably sourced. Our aim is to reach 100% by the end of 2020. 2nd is improving water stewardship across our businesses and in the regions where we operate.
We're striving to improve water use efficiency and aiming to replenish 100% of the water we consume for manufacturing in high water risk areas by 2025. 3rd is delivering our vision of a world where plastic packaging need never become waste. Recently unveiled a new target to reduce 35% of virgin plastic content across our beverage brands by 2025, driven by increased use of recycled content and alternative packaging materials. 4th is improving choices across our portfolio by continuing to reduce added sugars, sodium and saturated fats in many of our products. We currently offer several choices that address this objective, including Pepsi Zero Sugar, Lace Baked, Perkure and Multigrain Tropicana Whole Fruit and Sunbites Veggie Harvest.
And we will continue to expand our offerings of more nutritional options. Our 5th focus area is mitigating the impact of climate change by curbing greenhouse gas emissions across all our value chain with an ambitious goal to reduce absolute greenhouse gas emissions across our value chain by 20% by 2,000 and And lastly, we're working to support our associates and society by advancing respect for human rights, promoting diversity and inclusion in our workplace and increasing the earnings potential of women in our This is a journey with a lot of work ahead of us, but we want all of our stakeholders to know that advancing sustainability and being a more purposeful company will play an essential role in PepsiCo's future. For more details on how we're integrating sustainability into our business and our brands, we encouraged you to read our most recent sustainability report. And now I'll hand it off to Hugh.
Thank you, Ramon, and good morning, everyone. As Ramon noted earlier, we now expect organic revenue growth to meet or exceed our previous objective of 4% growth for the full year. We continue to expect our core constant currency earnings per share to decline approximately 1%, as we plan to continue to invest in our business for the long term. All other guidance measures provided remain unchanged, including a core effective tax rate of approximately 21%, free cash flow of approximately $5,000,000,000 and total cash returned to shareholders of approximately $8,000,000,000 comprised of dividends of keep the following in mind as you build out your models. First, our ESSA division will be lapping gains from a refranchising and a strategic asset sale.
And second, the higher investments in the business will continue, and you will see this again reflected in both our operating margin performance and core EPS. Now we'll open it up to questions. Operator, we'll take the first question.
Thank you. Our first question comes from the line of Dara Mohsenian of Morgan Stanley.
Hey, good morning. So it looks like in Frito Lay North America, organic sales growth is probably on track for 5% or even better this full year based on the year to date trends. That'd be the best growth we've seen in a decade. So I was just hoping you could give us a bit of post mortem on what's driven the acceleration year to date, How much has improved category growth versus building Pepsi market share momentum? And given the acceleration over the last year appears to be more driven by pricing, how sustainable is the momentum as you cycle higher pricing in Q4 and beyond?
And then just last, with the capacity additions and supply chain work you're doing on the Frito Lay side in North America this year, should that have an appreciable impact on volume or mix as we look out to 2020? Thanks.
Thank you, Dara. This is a long question, good question. The performance of Frida is I think it's very holy stake, right, what's driving the performance. And it's, I guess, a combination of increased A and M, increased capacity, we put more routes and we made some choices around what are the priority brands and the non priority brands and that's driving the overall business performance. We're gaining share, but the category is also very healthy.
Of course, we're a big part of the category, so we're driving the attractiveness on the category as well with our increased advertising, very good innovation across the big brands and the small brands. So I think it's a good performance both in terms of maintaining the attractiveness of the category, making sure our customers continue to see growth driven by us in this category, which is critical for our customers. And then we're gaining share because we have, I guess, a very broad portfolio that plays across all the different consumer segments. And the team is doing a fantastic job in terms of building the brand and developing the innovation. So a holistic set of reasons why this business is continuing to perform at a very high level compared to other consumer packaged goods in the United States.
Your next question comes from the line of Bryan Spillane of Bank of America Merrill Lynch.
Hey, good morning, everyone. And a question, I guess, around NAB. And I think as you started this year, the investment was in a few different areas, one being marketing and product, another being in routes, and then also in packaging, like getting more mini cans into the market, I guess. And I guess, specific to CSDs, just where do you feel you are in the process of having all those investments in place and the effect of those in the marketplace? I guess currently and like how much more is there to go in terms of having that drive some improvement in market share as we go in the next year?
Yes. Good morning, Brian. Listen, the success of our beverage business is in continue to drive the steel portfolio, the non carbonated portfolio. So we need to continue to do a great job in our teas, our waters, our teas, our sport drinks and then obviously improve the performance in CSDs. We're seeing progress across all those multiple objectives, which is quite complex to manage, right?
So we're seeing us continue to gain share in what are the critical strategic categories for ads and doing very well with some of our critical brands like Pepsi. As we discussed last quarter, we still have a pending matter in Mountain Dew. Mountain Dew is improving, but it's not to the levels that we would like to see. So that's the focus of the team for the next few quarters, make sure that we get you back to a what we think is a more sustainable performance. But we're happy with the growth we're in all the other categories.
We're happy with the way Pepsi is performing. And as I said on my remarks, we're very happy with Gatorade. And the performance of Gatorade in the sports drink category this quarter reflects both the additional investment we've made on core Gatorade, the great innovation behind 0, which is really a very well received incremental innovation to the category. And now we're starting to make some additional investments in that category with Bolt24. We're testing and learning, and there will be a bigger rollout of that brand next year.
So overall, we feel good. Again, Mountain View continues to be the pending matter. But we feel good about the ideas we have, the resources we have allocated to this brand and how the teams are thinking about Mountain View for the future.
Your next question comes from the line of Ali Dibadj of Sanford Bernstein.
Hi, guys. So I have two questions. One is on CapEx specifically. Clearly, you'd signal that going up. Want to better understand, please, the CapEx investments.
Obviously, in FL and A, you've mentioned increased capacity. But in PB and A in A in particular and where you are in rolling that out because if it's things like your competitors doing in North America like in store displays, like coolers, like more efficient routes, like more efficient vehicles. There's a lag before you get that benefit. So I want to get a sense of whether you expect the benefit on the CapEx, again, particularly in PB and A to start coming through going forward? And then the second question is around Latin America, particularly Latin America Foods.
I'm sure with Jamie going there, CFO, I won't have to ask about it again. But it looked like it slowed a little bit, both on the top line and the bottom line. If you can add any color there, that would be helpful. Thank you.
Yes. Let's start with Latin America. Ali, Dave is going to Frito Lay North America, not Latin America as a separate division. But regardless, the Latin America performance continues to be very strong. Mexico is growing double digits.
There was a weird lap in our Brazil business. Last year, we had the drivers strike, remember, in Brazil. Then we had a very strong June. We're lapping that June this year. The business in Brazil is back to very good performance in the back of the quarter and into the Q4.
Q4. So we don't see any deceleration. The biggest challenge obviously in Latin America is Argentina. I guess you guys read the news every day. It's a volatile environment with the currency devaluing and then we're having to adjust to our affordability levels with the consumers.
So that's the biggest challenge in Latin America, but it's not meaningful enough to for the overall Latin America performance. So that's there. In terms of NAB, as you said, we're and again, it's the same answer as with Frito. We're trying to make investment in a very holistic way so that we drive performance with no bottlenecks. So we're investing in the brands, both in the large brands, but also in the smaller brands in PB and A.
We're investing in RALs. We're investing in coolers and marketplace cooling infrastructure, which drives our business and drives our profitability. And yes, we're seeing the performance as you see, 3% is a very good performance for NAB. We think that we still have opportunities to do better than that, and we'll continue to fight for that performance. So again, it's holistic CapEx investments across all the levers of growth that will make a successful long term.
Your next question comes from the line of Vivien Azer of Cowen.
Hi, good morning.
Good morning.
So I wanted to follow-up please on the commentary that you just offered on NAB and the continued improvement. With the CSD volumes down 3%, I mean, I think from a fundamental perspective, it is a structurally challenged category. So what do you think is reasonable from a volume perspective? What does success look like on the CSD component of the segment? Thank you.
Yes, great. Listen, as we discussed last quarter, I think there is a I think a structural change in consumer demand in this category is moving to a smaller format, a different format that drive a different volume net revenue construction here. So the net revenue of CSDs is up. Part of that is pricing, but a lot of that is mix. And is mix driven by obviously, ads becoming, I would say, more insightful in what are the different occasions that consumers are buying our products and offering the best pack for those occasions.
But also, I think there is a fundamental change in demand where consumers are going for smaller packs, and that's driving a change in the price per liter of the category and price per unit. So that is the and relating to that to what Ali asked before, that drives some of the CapEx as well. So we're investing capacity for those smaller formats, but we're seeing the return in higher pricings.
Your next question comes from the line of Andrea Teixeira of JPMorgan.
Hi, good morning and congrats to Jamie and Javi on the new assignment. So very you're welcome. Thank you for everything. So very top down on international and in particular because of your experience Ramon. I was thinking like the international growth has been accelerating and I was hoping to hear how do you feel about both beverages and snacks consumption going forward given the macro volatility?
And also if you can, I think we haven't heard about Mountain Dew on the beverage side? So if you can kind of explain if investments might be going into that brand as well going forward?
Okay. Let me start with international. It is a volatile macroeconomic and political situation and more geopolitical than macroeconomic at this point. And if you go our larger businesses are performing very well. I mean like Mexico is growing double digit, Russia is having a very good year.
We see high growth double digit in China, very high growth in India. Even Saudi Arabia was challenged for us. It's going back to double digits. So we're seeing from the demand point of view, we're seeing a very still very strong demand to our categories. Part of that is we're gaining share in many of these markets.
Part of that is still the categories are very not very developed and consumers continue to come to our categories as we offer more innovative products and more affordable products. So far we're not seeing a reduction in demand for our categories on a global level. There are some markets where we're seeing the consumers acting a little bit different. Like for example, the U. K.
Is one where we're seeing the consumers a little bit maybe more defensive as with all the political uncertainty there. We're seeing obviously Argentina, as I said, Venezuela, who has been there for many years now. But we don't see, Andrea, a fundamental change of demand, let's in the last few months versus the beginning of the year or last year. We're seeing the category still growing very healthy and the demand coming to our categories in good, I would say, good positive levels, right. So that's there.
Mountain Dew, I said, it is our pending subject. It is a focus of the organization. And we're I think that the brand is well resourced at this point and it's going to be down to having the right ideas and executing the right the ideas with quality. And as we're becoming a better execution company, I think that will happen. As we talked, it is a brand that is in the intersection of CSDs and energy and it's not as easier problem to solve in terms of maintaining the relevance and the consumer high awareness for this brand compared to some of the other the new trends that are happening in energy.
So that's work for us to do. But I would say it's the brand is flat at this point and we'll continue to invest to make it a positive brand for us in coming quarters.
Your next question comes from the line of Caroline Levy of Macquarie.
Good morning and congrats Ravi
and if Jamie is in the room too or listening. I was wondering if you could elaborate a little bit on your SodaStream and the opportunity there. I mean, just given I think priority number 1 for many, many companies now seems to be reducing plastic. And what is the cost of recycling investments that you see you as a corporate having to make alongside perhaps states and governments? And then what role does SodaStream play, particularly in the U.
S. Just because it hasn't really taken off in the way it has in parts of Europe?
Yes. It's a great question and we made a strategic bet, right, when we decided to go and buy SodaStream. We saw this potential consumer change towards non plastic beverages in part of the world. And also we saw that SodaStream adds the opportunity for consumers to personalize their drinks or add a personal touch to their drinks. So the good news is that, SodaStream is doing very well and it's doing better than what we had in our business case for M and A.
So it continues to be very successful across multiple parts of the world. So obviously, Western Europe where it started is very, very strong, Germany, France, Holland, Central Northern Europe as well. It is strong in Japan. It is very strong in Canada. And there are some opportunities in the U.
S, which we're making some organizational changes, we're upgrading talent, we're leveraging obviously the customer relationships that we have with our PepsiCo business to open some new transformational programs for SodaStream next year in the U. S. That I think will I'm very optimistic about the step change in household penetration that will give us. But overall, this is the huge strategic opportunity for us as a company. We are realizing, I think, part of that opportunity.
We're adding some of the knowledge from PepsiCo to SodaStream, and that will make that company better in flavor, innovation, in design of the machines, in some technologies, direct to consumer. So I think SodaStream will be a better company as part of PepsiCo. And PepsiCo will be a better company by having SodaStream and being able to address that potential consumer opportunity. So good news on the financial short term delivery and I think very good news coming for us in the future with this new business.
Your next question comes from the line of Bonnie Herzog of Wells Fargo.
Hi, thank you. Good morning. I am actually good morning. I did want to ask on gross margins, which have really been quite impressive this year. So kind of wondering how we should think about the margins through the end of the year, especially given the tough comp you're lapping in Q4?
And then could you highlight some of the key puts and takes for margins, especially as we look into next year, you're definitely going to be facing some tough gross margin compares in 2020. So any color on how you're looking to lap those, particularly if FX headwinds mount, that would be helpful. Thanks.
Good morning, Bonnie. It's Hugh. Yes, a couple of comments on gross margin. Number 1, obviously, we've gotten very good price realization across the company this year. As we get into Q4, we will start to lap some of the pricing that we took in Q4 of last year.
So we'll get less of a pricing benefit to gross margins. Regarding commodities, nothing notable there. As you know, we have our forward buying program on commodities. So we have good line of sight into what we will see there and no notable change versus year to date. And then last, obviously, our productivity has been quite strong this year.
We'll continue to see that in Q4. So gross margins will certainly continue to be positive as we move forward. But do note that the pricing benefit toward gross margins will be less as we enter the quarter. Regarding 2020 and forward, I think it's best if we talk about that holistically as a part of our 2020 guidance, which we'll get to in February.
Your next question comes from the line of Rob Ottenstein of Evercore.
Great. Thank you very much. Ramon, you touched on a little bit in terms of consumers moving to smaller packs for CSDs. But I was wondering if you could kind of step back and give us your assessment of where the U. S.
Consumer is on health and wellness related issues, sugar, artificial sweeteners, and what your company strategy is on that? And one of the reasons why I'm asking it is Gatorade 0 doing really well, great product. And then but then you come out with a BOLT 24 and if I recollect right, quite a lot of sugar in that, which was a little bit surprising to me. So I'm just trying to understand where you see the consumer and how you're responding to it? Thank you very much.
Great. Good question. Great question and it's critical to our strategy, right? So when we talked about our strategy in February, we said we're going to play against each one of the vectors of demand in our categories and not only health and wellness, but every vector of demand. So we're seeing the consumer and it's not only snacks, but beverages and the 2 categories.
After after indulgence and going to too many spaces in the kind of convenience, association. So a lot of different vectors that drive consumer preference and choices. And then obviously a very important vector, which is price, right? So premium value and mainstream stream being a very important segmentation as consumers make choices. So the decision we made is that we're going to give the consumer maximum choice against each one of the vectors and we're trying to capture demand from all of the different occasions throughout the day.
That's the only way we want to keep our share, continue to grow and we're going to be successful in our category. So that's what we're seeing. The trend towards small packs is not only in beverages, it is also in snacks. And actually it has been going on in snacks for several years as well where our variety packs in Frito Lay are growing very fast. And that is internationally by far our smaller packs are the number one packaging of choice for category, to the brand.
It is capturing, to the brand. It is capturing consumers that I think were very heavy users of Gatorade and had abandoned the brand because of the calories. So it's been a great addition. It's putting the brand back as a relevant brand to many more I think a lot of great moments going forward. Ball 24 is a very low calorie product and is not no added sugars and it's all the sugar that is in the basically the watermelon water that is kind of the base of the product.
Obviously, we reserve the right to have a 0 ball 24 going forward. I think at this point, the brand is positioned for athletes of the field and you will see innovation around functionality, functionality more than sugar, no sugar, but very, very low sugar levels, actually much lower than competitors in that space for sure. And I think it's the right way to launch the brand. It is below 100 calories per bottle. So it's 80 calories.
So a very healthy balance between taste, functionality good morning Ramon and you. Good morning, Laurent. Hey. A question on Quakers. Quakers trend seems to be getting better.
2nd quarter in a row that of organic growth at Quakers something not seen since 2015, if I'm correct. So could you please give us more granularity in those results, especially as it's not necessarily what we are seeing in incident data? And how sustainable this trend is in your view? And also, I mean, this growth seems to be coming at the expense of operating income, which seems to be a change of strategy this year versus the last few years. Should we think about operating margins still to continue to compress to sustain the growth here?
Thank you. Good question, Laurent. Of course, we want each one of our businesses to be a positive growth business. So Quaker, no difference. We will continue to invest to make sure that business continues to grow, maybe not at the levels that we have Frito Lay, but yes, good levels.
We've done several things with that business. One is we've invested a bit more both in CapEx and kind of cost of goods, cost of goods specifically in the area of improving the formulation of our Quaker products. So we've eliminated all the artificials. Now it's only natural. And I think that will do well for the brand going forward, although it's quite an important investment in terms of cost of goods.
So that's why you're seeing the operating gross margin reducing a little bit in Quaker. In terms of the breadth of growth, it is across all the different brands that make up that business. So it is our oats, but it's also our light snacks, which I think have tremendous potential. It's part of on Jemima. It's part of the convenient foods with Near East.
So it's a broad, broad growth. And I think it's sustainable as we put a bit more focus on the brands, the innovation and the execution of those particular brands. The fact that we've put this business under the Frito Lay organization, so they report to William and William. Now it will bring more operational excellence to that organization in terms of both supply chain and sales. And I think that that per se will drive growth we execute better.
So it's again a holistic look at the business starting from innovation, brands and in this case execution as well-being a big lever I think of potential future performance.
Your next question comes from the line of Kevin Grundy of Jefferies.
Hey, thanks. Good morning.
Good morning.
Question on the Pioneer Foods deal and then M and A more broadly. So the Pioneer deal announced back in mid July, I understand it hasn't closed yet, but perhaps a little background on how the deal came together, why Pioneer is the right asset to accelerate growth in the Sub Saharan Africa region? And then more broadly, Ramon, on M and A, is it fair to say that international and food snacks is where investors should expect to see capital deployed going forward from an M and A perspective? Thank you.
Yes. Listen, Pioneer Africa is a continent of the next 30 years, right? So we're putting a capital against a market opportunity that will deliver itself in the next 20 years. What Pioneer gives us is more scale in a continent where you're successful not only because of you have good products, but you need to have very good infrastructure, very good go to market, very good manufacturing, clearly closer to the consumer and very good talent. I think from Pioneer, we get a very good set of brands across multiple categories, starting with basic food, but going all the way to more sophisticated breakfast solutions and juice solutions.
It gives us great talent, great local talent that understands how to operate in Africa. It gives us scale for our go to markets and this will help our beverages and our snack businesses. And it gives us a good operating efficiency as we integrate all these businesses. So it is a good investment for us. Why Pioneer?
We've been looking at different options obviously over time. Pioneer, we've been in we're good friends for many years with the Pioneer team and the opportunity came as of recently. So So it is a strategic geography for us from, I would say, Horizon 3, not Horizon 1 or 2, but Horizon 3. And we think it's going to be a very, very strategic investment for us Good morning. Good morning.
I want to follow-up to I think Dara's question earlier about pricing in FLMA like clearly pricing driven, but just about how sustainable that is going forward? And then broadly for you, we clearly hear you on small packages and innovation in beverages. But as you look at your overall portfolio, do you feel like you have the brands to meet evolving consumer demand or do you need to look at M and A for your beverage portfolio as well? Yes, I'll talk about brands and then maybe Hugh can talk about the other part of the question. I think we have a very good portfolio actually in North America to cover both existing demands and future Aquafina, if you think about our coffees, Starbucks, if you think about our Aquafina, if you think about our coffees, Starbucks, if you think about our cheese, Pure Leaf, I mean, we have the newly acquired value added dairy business, Southern Stream going forward.
So we have I think a very broad portfolio to cover both existing demands, future demands and as I said, indulgent functional hydration, I mean multiple occasions around the day and today's demand and future demand. Whether we'll need some smaller brands to add to the portfolio, like we have Kevita or some other smaller brands. We'll see as we go forward, they will not be meaningful to the overall breakdown of the portfolio. I think we have the big brands that we need to take the business forward and those brands can innovate into multiple spaces, right? So, I mean, that's the beauty.
So Gatorade, you can see it's a beautiful brand that has been playing on part of the market. Now we take it to another part of the market and we generate $500,000,000 of additional revenue in 1 year. So I think we have the brands that we need to keep those brands very relevant, keep them modern, keep them attractive to the consumer as the new generations come into the marketplace. And then we need to keep innovating into new spaces under the umbrella of those brands. And they're broad enough brands that can cover multiple spaces.
So I would not I think we're very well positioned better than our competition I think in that space. And then we'll have to, as I said, keep innovating and keep building the brand into more modern ways of communicating. But it's I think we're very well positioned to capture today's demand and future demand. And then, Hugh, maybe you want to talk about the other part?
Yes, regarding Frito Lay. Amit, a couple of things to keep in mind. Number 1, the SABR business, we include Sabra in our volume, but not in our revenue. It's not a consolidated venture. So we do capture volume, but not revenue.
Sabra is growing below the Frito Lay average and the product is quite heavy. If you back out Sabra, that's worth 0.5 point. So the 1.5 volume is actually 2 points of volume if you back out Sabra. That relates more directly to the 5.5 Frito Lay revenues. So that leaves you with about 3.5 points of price mix.
Obviously, pricing was a bit higher this year than what we've seen on average over the last couple of years, but not dramatically so. And mix is clearly a tailwind as well as we move more of the portfolio into premium products. So I think you'll see numbers that are pretty consistent with that relationship once you back out Sabra, maybe a little bit less, but not dramatically so in the Frito Lay business.
Your final question comes from the line of Bill Chappell of SunTrust.
Thanks. Good morning.
Good morning.
Just looking at Gatorade in particular, I mean, great that it's turned around. And is it as simple as saying just long overdue in putting a 0 cal version out there? And if that's the right way to look at it, I mean, is that resident in the whole business? And maybe you were a little too conservative, a little too slow to some of the changes and some things can be done to kind of accelerate the beverage business from going forward?
No, it's not. No, we Bill, hi, good morning. No, we didn't say it was the only lever, right? It's multiple levers that we're playing to make Gatorade successful. And we changed some packaging, we improved our communication, we improved our execution on kind of the broad Gatorade brand.
And then we added innovation, which normally it is a big lever of acceleration, right? If you hit the right innovation in these big brands that gives you a big lever. We're looking at hydration as an holistic opportunity and we have Gatorade, we have Propel, we have Ball 24. So we're looking at different solutions for different type of consumers there. We're looking at direct to consumer solutions for Gatorade.
We're looking at other ways of personalizing consumption for Gatorade, make sure our kind of value added to the consumer is higher, more personalized. So I didn't mean to say that it was only launching 0 and that was it. It's a much broader set of efforts across the organization to make sure that we continue to be the preferred house of solutions for sports drinks, Gatorade being one part. Again, Propel is growing very fast and is a great solution for low calorie hydration. And the same now with Ball 24, we expect to innovate going forward.
So we're looking at this opportunity and physical performance is a big going forward consumer need that I think we want to participate not only with hydration, maybe other solutions as well. So, thank you all for your time and participation in this morning's call. To conclude, summarizing, we're pleased with our results in the 3rd quarter and we now expect to meet or exceed our original target for our full year organic net revenue growth. We're executing well against our key priorities and especially we thank you all for your confidence you've placed in us with your investment. Thank you.
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