Hello, everybody, welcome to the Perion Network fourth quarter and full year 2022 earnings conference call. Today's conference is being recorded. The press release detailing the financial results is available on the company's website at www.perion.com. Before we begin, I'd like to read the following safe harbor statement. Today's discussion includes forward-looking statements. These statements reflect the company's current views with respect to future events.
These forward-looking statements involve known and unknown risks, uncertainties, and other factors, including those discussed under the heading Risk Factors and elsewhere in the company's annual report on Form 20-F that may cause actual results, performance or achievements to be materially different and any future results, performance or achievements anticipated or implied by these forward-looking statements. The company does not undertake to update any forward-looking statements to reflect future events or circumstances.
As in prior quarters, the results reported today will be analyzed both on a GAAP and non-GAAP basis. While mentioning EBITDA, we will be referring to adjusted EBITDA. We have provided a detailed reconciliation of non-GAAP measures to their comparable GAAP measures in our earnings release, which is available on our website, which has also been filed on Form 6-K.
Hosting the call today are Doron Gerstel, Perion's Chief Executive Officer, and Maoz Sigron, Perion's Chief Financial Officer, and Tal Jacobson, General Manager of CodeFuel and Perion's Chief Executive Officer effective August 1, 2023. I would now like to turn the call over to Doron Gerstel. Please go ahead.
Greetings. I hope everyone is well. I'm very glad to have the opportunity to be with you all once again. Together with me on the call is Maoz Sigron, our CFO, Tal, GM of CodeFuel, and as said as of August 1, replacing me, the CEO of Perion. Tal will introduce himself, and we will talk about the transition plan in depth towards the end of our call. Now to business.
By now, you've all seen the numbers. I will briefly review them in the context you've seen before, so you have an apple-to-apple comparison. After that, I'll get into the theme of our call today, Perion Execution Model. For the revenue side, we are showing a 30% year-over-year growth in 2022 that demonstrate once again that we're able to follow the trends in media spending.
For example, consumer awareness of privacy and the increase of viewers that watch live sports event on their smart TVs, leading to huge demand for high impact live CTV. We also responded to the trends regarding retail media and advertiser preference towards direct response via search-related advertising. These are all reflected in our performance. What's more, these shifts are likely to increase, not decrease in velocity.
Therefore, ability to react become mandatory to continue to outperform the industry. You should remember this important factor when we talk about our execution model. From an EBITDA standpoint, our ability to increase our media margin despite the pressure on advertising inventory due to macroeconomic environment reinforce the value of our high impact ad units and highlights the effectiveness of our central control system, Intelligent HUB, at optimizing demand and supply.
These factors are behind our amazing year-over-year EBITDA growth of 90% in 2022. Finally, I want to bring back our Rule of 40 slide. To remind you, this principle says a software company's combined revenue growth rate and profit margin should equal or exceed 40%. Q4 was another quarter following seven consecutive ones where we achieved the Rule of 40.
Actually 54% on the Rule of 40. Performance, which belongs to the most respected and high-value software companies. I would like to share with you our execution model that has guided Perion thinking in my time at the company. It's the explore and exploit model. I'm sharing this because I keep getting asked the basic question, how we manage to deliver quarter after quarter, year after year of growth, no matter what the economic conditions.
In the midst of pandemic, supply chain disruption, and decades-high inflation. The simple answer is our conviction that the ability to successfully execute is the core of our success. It is fundamental. To demonstrate how this work in practice, let's look behind the scenes, because the more you know about how we approach strategy and execution, the better you'll be able to understand the sustainability and predictability of our business and to assess our growth.
The image shows the full concept. It's composed of two parts. The Exploit Grid contains our mature solution, which constantly need to be improved in terms of growth and sustainability, alongside our innovation engine, which empowers us to explore and invent new growth initiative in the Explore Grid.
Our number are proof of the effectiveness of this model. In 2022, our explore initiative generated $64 million in revenue and $26 million in media margin. In 2023, our expectation is to double the revenue to $110 million and generate $45 million in margin. For our exploit solution, we visualize our portfolio on two vectors, growth and sustainability.
We extend our moat to protect us from any disruption in the marketplace. We build and measure KPI to continually assess the progress we're making to reach higher profitability and greater sustainability. With that as a context, I've chosen few highly relevant example to demonstrate our model. First one that I choose is our video solution. Our video platform, it's one of our main growth drivers, increasing in 2022 by 129% compared to 2021.
That represent 43% of display advertising revenue. We've also seen an average increase in these three important metrics. Revenue per video platform publisher grew by 106%. We experienced a 69% year-over-year increase in the number of publisher that are using our video platform. 76 up from 45 in Q4 last year. Finally, a 78% year-over-year increase in revenue from retained video platform. In other words, our publisher are spending more and more on our platform. I'll move to SORT, our privacy-first cookieless solution, which is another very interesting example of our exploit solution. Its growing maturity demonstrate the journey I talked about earlier, how a 2021 explore initiative moved into exploit grid in 2022. The results in Q4 are powerful.
Ad campaign using SORT represent $26 million, up 82% quarter-over-quarter, reaching 21% of advertising revenue. The number of SORT customer increased by 36%, 76% new SORT customer. Overall, 191 customers using SORT. On average deal size, that's the most important factor, using SORT increased by 33% to $107.5 thousand. When customer are using SORT, they feel comfortable and safe to spend more because that's what consumer like. Last, but certainly not least, SORT delivers a 1.33% CTR, almost 3 x the Google benchmark of 0.46. Let me repeat, this is without cookies.
With that success of SORT as an in-house service, we are working extensively, that's an explore effort, to offer SORT as a service to other companies that are interested in offering a privacy-first solution that perform better than other targeting tactics. Last on the exploit side is direct response or what we call the search advertising.
Our portfolio and healthy direct response solution via search advertising continues to be one of our most profitable and sustainable exploit solution. The business is driven by two levers, increasing the number of publisher and aggregate number of monetized number searches we transfer mainly to Microsoft Bing. That number is robust and impressive. We are reporting today 22 million average of daily, I repeat, daily search that is going through us in Q4 2022, an increase of 26% year-over-year.
This number is growing every day. I can tell you that this quarter, actually the first five weeks of the quarter, we're seeing 25 million searches, daily searches or average daily searches. Let me quickly point out again that direct response is one of the three pillars of our diversification strategy. As cost-sensitive advertisers move to ad search, we are there. We will move to the explore grid. When it comes to our innovation engine, we will continue to explore many different ideas.
We recognize that the profit potential of any one of them will be unclear at the outset. That's how explore operates. We have assigned a dedicated team and budget to design, test, and scale explore innovations. They investigate the value proposition, market appeal, synergies with our existing product and business models.
Only after all these are assessed as positive, then an innovation initiative makes it to the top right-hand corner as tested business idea with substantial profit potential. This enable us to focus on innovation and disruption, ensuring that we stay ahead of the curve and not be blindsided as our industry rapidly changes. The best example that I can take at this point from a CTV is a live CTV. CTV is another broad explore opportunity that excite us. Specifically, we found very sizable subsegment of live CTV within a sport event. According to Nielsen, sport broadcasting reach the most CTV user. Hear me out, 94 of the 100 most watched telecast on TV in 2022.
Commercializing this live sports CTV requires unique technology that is huge challenge, as ad insertion cannot be planned ahead of time in terms of timing and more importantly in terms of format, and needs to be executed on the run. As an example, here is how Dr. Pepper used our live CTV platform to reach US viewers watching college football. It's a rare win-win-win. The viewer gets to continue watching their sport content without interruption. The advertiser maximize attention, which might have been lost during the commercial break. The publisher retains viewer. They don't change the channel or jump to a different app. This means more revenue for everyone. Next example on the explore is retail. The growth of retail media is also dramatic, as huge players from CVS to The Home Depot to Macy's are building retail network.
It is another true explore opportunity for Perion. Retail media has become the fourth-largest advertising medium, with ad spend forecast to reach $121 billion globally in 2023. That's 10% increase from last year. Growth of retail media is positioned to do for the 2020s what search powered digital advertising did for 2000 and what social media did for the 2010s. Perion is uniquely positioned to take advantage of this new wave. We are working with the largest retailers such as Albertsons, and during the first year after establishing our retail division, we generate $22.3 million in revenue and expecting to deliver $30 million in revenue in 2023.
Last but not least, an earnings call without ChatGPT is not a true earnings call. I will refer to it, especially after yesterday meeting at Bing. The advertising industry is, well, on the cusp of a major transformation, as advances in generative AI are set to revolutionize the way brand reach and engage with their target audience. This capability has the potential to dramatically streamline the advertising production process and open up new avenues for creative expressions. With regard to search, our expectation is that ChatGPT will revolutionize Bing search capabilities by providing more advanced and intuitive search experience for its user, better meeting their needs and expectation. We believe that such superior search results will increase advertiser spending, as a result, we expect to see a very positive impact on our search business.
Microsoft Bing currently has only 3% of the global search market. If the new Bing search with a ChatGPT sparks even modest share gains, Microsoft can do very well in the business. As their CFO, Amy Hood, said yesterday, "Every percentage point of share it gains in search equals roughly to $2 billion in additional advertising revenue." A strategic partner of Microsoft Bing, I'm sure we will be benefit from this increase. Let me also point out that ChatGPT, which is the number one technology story of the year, fits beautifully in our exploit, explore framework. In parallel, we will develop new exploratory application of what AI can accomplish in our technology stack. Going forward, it's also important to point out that the relationship between exploit and explore is dynamic.
As Schumpeter pointed out in his famous theory of creative disruption, new ideas are continually destroying and replacing the old. That's why continued exploration is the lifeblood of any business. That's why failure is not to be feared. You cannot explore without making a mistake. We've made our share. This is why, for example, we shut down Privado, a privacy web browser. With that, I would like to pass it to Maoz. Maoz?
Thank you, Doron. Just a minute. Thank you, Doron. Good afternoon, good morning to those of you joining us from the U.S. I am happy to be here today to present continued strong results for Perion for the fourth quarter and full year of 2022. Perion continues to outperform the ad tech industry, consistently improving our results during the last two years, despite the global macroeconomic challenges and market volatility. Perion diversified business model, technology differentiation, and innovation-focused approach continue to enable us to navigate our way through a challenging market, resulting in excellent performance. Let's look at the key financial achievements for 2022, reflecting the strengths of our business model and our ability to execute our strategy. Revenue grew by 34% to a record of over $640 million.
Adjusted EBITDA of $132.4 million, another record 90% year-over-year growth. Non-GAAP net income of nearly $120 million, doubled year-over-year. Non-GAAP diluted earning per share increased by 57% to $0.0247. We continue to demonstrate our ability to generate cash with operating cash flow jumping 72% year-over-year to $122.1 million. I would like to share with you one additional and meaningful financial KPI that, in my opinion, reflects the strength of Perion's performance over time. The revenue and EBITDA LTM show our ability to consistently execute our business strategy. During the last 10 quarters, the average quarter-over-quarter growth of revenue LTM was 9% and EBITDA LTM was 17%. The financial metrics clearly reflect our strong results over time and Perion robust, sustainable, and predictable business model.
Our ability to grow our revenue while continuously improving profitability quarter-over-quarter is most impressive and show long-term execution in a volatile environment. I would like to take this opportunity to talk a bit about our inorganic efforts, and more specifically about the Vidazoo acquisition. The Vidazoo acquisition in October 2021 is a great demonstration of how we approach and execute our M&A strategy. Our M&A strategy includes the following, being profitable and accretive from day one. Second, a solid growth perspective. Third, strong synergy with Perion organic business. Four, strong market position. Last but not least, a prudent deal model, one-third cash and two-thirds earn out. In Vidazoo, we found a company that had a product we were missing in our offering.
We wanted to enhance our high impact and video offering, having an end-to-end solution for publishers, eliminating all existing intermediaries. Vidazoo is their answer. Vidazoo was accretive since day one and had a clear growth trajectory. Their ability to attract new publishers and gain more traffic from existing ones helped them to grow faster than our expectations. More importantly, we identified clear synergies with our existing businesses. Our ability to expose all Perion assets to Vidazoo and use Vidazoo as a default video solution and introduce the video platform to Perion Publishers Network created significant synergy dollars during 2022. More to come in the next years. The revenue CAGR between 2020 and 2022 was 101%. The EBITDA CAGR for the same period was 118%.
Vidazoo growing their business dramatically while improving their profitability, which is exactly aligned with Perion DNA. Based on Vidazoo 2022 EBITDA and the total consideration of $93.5 million, the Vidazoo multiple is 4.5 compared with Perion 2022 multiple of 8.5. Let's move to the key financial achievements of Q4 2022. Revenue for the fourth quarter was $209.7 million, reflecting 33% year-over-year growth. Adjusted EBITDA of $48.2 million increased by 67% year-over-year. GAAP net income was $38.7 million, representing 190% year-over-year growth, the highest quarterly net income ever. Non-GAAP diluted earning per share was $0.90, reflecting 45% year-over-year growth. Let's turn to the next slide to discuss our result in more detail.
The revenue of the fourth quarter of 2022 was $209.7 million, an increase of 33% year-over-year, reflecting a strong continued three-year CAGR of 33%. The revenue of the full year 2022 was $640.3 million, an increase of 34% year-over-year, reflecting a strong continued three-year CAGR of 40%. Fourth quarter display advertising revenue increased by 24% year-over-year to $123.8 million, 59% of total revenue. This was driven primarily by the continuous market adoption of our holistic video platform solution, the increase in SORT revenue, and growth of our CTV business. Video revenue increased by 33% year-over-year, representing 42% of display advertising revenue compared with 39% in Q4 2021. The number of video platform publishers increased by 79% year-over-year from 42 to 75.
The revenue from retained video platform publishers increased by 78% year-over-year. Our CTV business continued to gain traction, growing by 42% year-over-year, representing 10% of the total display advertising revenue. Our innovative cookieless targeting SORT solution is being adopted more and more by the market in the light of consumer growing awareness and the increasing regulatory pressure on companies to protect consumer privacy. The number of sold customer rose to 191 this quarter, a 36% increase quarter-over-quarter. Sold customer revenue increased by 82% during that period, now representing 21% of display advertising revenue versus 17% in the previous quarter. Fourth quarter search advertising revenue increased by 49% year-over-year to $85.9 million, driven by a growing trend of advertising favoring our high intent direct response advertising.
The year-over-year increase in revenue was driven by a 13% increase in RPM and a 26% increase in the number of average daily searches. The result demonstrate our strategic diversification business model of our two main revenue stream. The fourth quarter display advertising revenue accounted for 59% of total revenue, compared with 63% in 2021, with search advertising representing 41% of revenue compared with 37% in 2021.
On an annual basis, display advertising revenue accounted for 56% of the total revenue compared with 55% in 2021. We continue to expand into the fast-growing segments of video CTV and retail business. Our search business continue to grow as we benefit from the current shift to direct response search advertising. Our media margin continue to show year-over-year improvement.
Revenue excluding tax was $87.7 million or 42% of revenue compared with 41% of revenue in the fourth quarter of 2021. The intelligent arm that we have developed and several other processes and automation leverage data and buying power to control and improve the overall media buying system. This has resulted in better selling and buying power, translating into a continuous improvement in media margin. We take great pride in our ability to implement efficiency measures and progress in our day-to-day operations. Each and every efficiency measures show a continuous improvement over the last three years. Our OpEx plus COGS in 2022 accounted for 23% of revenue compared with 28% in 2021 and 33% in 2020.
At the same time, EBITDA per FTE has risen from $78,000 in 2020 to over $300,000 in 2022. This impressive achievement reflects the execution of our business strategy and the disciplined manner we run our operation. Over the past few years, we have invested in innovation and automation, creating the infrastructure that allow incremental top and bottom line growth as a lower cost basis.
We have improved our budget control and are consistently looking for new efficiency initiatives. This show our efficiency and cost control measures, coupled with focus on growth in high margin business translate into impressive bottom line growth. Fourth quarter adjusted EBITDA was $48.2 million, reflecting 67% year-over-year growth. Adjusted EBITDA margin was 23% compared with 18% last year.
While adjusted EBITDA to revenue excluding tax increased from 45% in the fourth quarter of 2021 to 55% in the fourth quarter of 2022. Full year adjusted EBITDA was $132.4 million, up 90% year-over-year and with a three-year CAGR of 101%. 2022 EBITDA margin was 21% compared with 15% last year. 2022 EBITDA excluding tax margin significantly increased to 49% compared with 37% last year. On a CAGR basis, fourth quarter net income was $38.7 million, or $0.79 per diluted share, an increase of 119% compared with $17.7 million or $0.44 per diluted share in the fourth quarter of 2021.
For the full year, our GAAP net income was $99.2 million, or $2.06 per diluted share, an increase of 156% compared with $38.7 million, or $1.02 per diluted share in 2021. On a non-GAAP basis, fourth quarter net income was $44.7 million or $0.19 per diluted share, an increase of 77% compared with $25.3 million or $0.62 per diluted share in the fourth quarter of 2021. For the full year, non-GAAP net income was $119.8 million or $2.47 per diluted share, double the $60 million or $1.57 per diluted share in 2021. We continue to demonstrate our solid ability to generate cash.
Fourth quarter operating cash flow was $38.2 million, compared with $28.8 million in the fourth quarter of 2021, reflecting 32% year-over-year growth. For the full year, cash from operation amounted to $122.1 million, up 72% year-over-year. As of December 31, 2022, our cash equivalents and short-term bank deposits amounted to nearly $430 million. Up $40 million on previous quarter and $108 million since December 31, 2021. Our strong cash generating ability and the accumulated $430 million in cash provide us with a valuable resource to execute both organic and inorganic growth opportunities. Given our strong performance and our sustainable and predictable business model, we expect the solid business momentum to carry on in 2023.
With our visibility into the year, we are today publishing our guidance for 2023. Revenue between $720 million-$740 million, and adjusted EBITDA between $149 million-$153 million. This concludes my financial and guidance overview, and with that, I will hand over to Doron. Doron, please go ahead.
Thank you, Maoz. At this point, I'd like to elaborate on what we shared earlier today that I'm stepping down as CEO. I joined Perion as CEO in 2017, almost six years ago. Actually, it was April second, 2017. The board recruited me to turn the business around. They recognized that I had a career of doing just that, so I was no stranger to cleaning up messes, but this was quite a big one. The challenge in front of me was to fix the capital structure, build our competitive advantage and moat, strengthen our technology, and enhance operational efficiency. Only by doing those things, all of them, not one of them, could growth be restored.
I'm proudest of the fact that we have reached a point where we out-perform our industry and demonstrate continuous growth and high profitability, even during the most volatile economy, including the worst pandemic that we've seen in decades. We've accomplished this by creating an execution model that is positioned to benefit from wherever ad spending flows across the three pillars of our industry.
That's why we're the only one of 52 ad tech and martech publicly traded companies who saw share price growth in 2022. We have become a true technology leader with innovations like SORT, which has won awards. We have made smart and strategic acquisition, which have enabled us to enter into new categories and created organizational synergy. We have attracted world-class brand, strengthened our relationship with Microsoft Bing, and have built culture that is committed and creative.
We did all that with agility, speed, and resourcefulness. With all that behind us, and Perion is now well past the turnaround point, I felt it was the right time to move forward with a succession plan. It was clear for me to recommend Tal as my successor to the board. I recruited Tal from Similarweb in 2018 to drive the turnaround at CodeFuel and to position our search business for accelerated growth. Tal is a visionary entrepreneur, but he also a great expertise as an operator.
Under his leadership, CodeFuel, our search advertising BU, reorganized, modernized its technology infrastructure, and further developed our strong and mutually beneficial partnership with Microsoft Bing. What's more? CodeFuel technology has played an important role in the development of Perion's Intelligent HUB. Tal was instrumental in making that happen.
As many of you have followed us and seen the growth of our search and direct response business, are aware the performance has been superb. As GM, Tal drove that. In addition, Tal has been by my side as a key member of the executive team, involved in all important strategic discussion, including M&A. This broad immersion in Perion business beyond CodeFuel gave him the opportunity to collaborate with other business units.
He knows them, understands them, and works well with them. The next six months will be transition period, allowing us enough time to ensure that when Tal assumes the CEO role, it will go very smoothly. Of course, I will remain on the board of Perion, and so be very involved in the future of the company. I'd like now to turn the call over to Tal. Tal?
Thank you, Doron. It's an honor to be named as Perion next CEO, and I look forward to continue the collaboration with Doron in the next six months as we work through the transition. I wanna thank the board of directors for the confidence in me. I'm excited about the opportunities before us and ready for the challenges.
For those who don't know me, I've joined Perion in 2018 as the general manager of CodeFuel. My task was to transform the search business, which was in a period of decline, into a sustainable, profitable, growing business. By solidifying our key relationship with Microsoft Advertising, investing in technology, and focusing on quality, we achieved just that. Today, our search advertising business enjoys a robust relationship with Microsoft Advertising.
Just one year ago, we were named Microsoft Advertising Global Supply Partner of the Year. This is aligned with what Perion stands for, an innovator, a leader in technology, and a differentiator in the entire ad tech market. Over the past six years, Doron led a momentous restructuring, pivoting the strategy, and developing and leading the team that together established Perion as a true innovator.
I've had the pleasure of working closely with Doron, and I look forward to continuing our work together from the board seat that Doron is gonna continue with us. I believe we have only scratched the surface of the opportunities we're facing, including search, retail, and CTV. We are positioned to address all key facets of digital advertising, delivering high-impact solutions for brands at every step of the consumer decision journey.
We have proven our ability to identify shifts in ad spending, delivering the right solution at the right time. This is evident in our market leadership, our expanding margins, our growing share, and our overall financial performance. The future of Perion is bright. With that, I would like to turn the call back to Doron.
Hi. Thanks so much. We will open the line for Q&A. Please, operator.
Thank you. The floor is now open for questions. If you would like to ask a question and are connected via the phone, please press star one on your telephone keypad at this time. A confirmation tone will indicate your line is in the question queue. If you would like to remove your question from the queue, you may press star two on your telephone keypad. Participants connected in via the webcast, please click on the Raise Hand icon and your name will be called when it is time to ask your question. Our first question today is coming from Jason Helfstein of Oppenheimer. Please go ahead.
Hey, thank you. A few questions. First, Doron, mazel tov on your tenure and what you've been able to do with the company. I think the market is concerned with maybe the timing of your leaving, you know, given that the results speak for themselves, yet the stock appears to be down.
Just, is there anything you're seeing kind of just in the short term, kind of what are you seeing in the business perhaps as far out as you can see? That's question one, just maybe try to help the market, you know, ease itself. The second, as you think about retail media, are these contractual relationships? Obviously, you're seeing really nice growth, but you're competing against some pretty big companies who are trying to become platform players with retail media.
Just talk about the contractual nature of retail media. Then last, just on, on kind of ChatGPT and what Microsoft is doing, is your initial take that, for Perion specifically, you will benefit if they're able to bring more advertisers onto Bing, it drives up CPCs, and ultimately you benefit from that? Obviously very early with this whole AI-driven search, but, just any thoughts there? Thank you.
Thank you. Thank you, Jason. I will start with the easy one, which is the ChatGPT, because the flow is as follow when it comes to our business. First, it's all has to do with consumer. We believe that this technology, first and foremost, will attract more consumer that will use Bing. As I mentioned before, it's all about how many are using the technology.
I think the Microsoft CFO said that each 1 point is $2 billion. While you have more that are using the Bing search, advertiser are aligning with it because it's all about scale. If advertiser are aligning in what way, they, one, spend more. That's one. They put more ads into this platform compared to other platform that exist. The second, they're willing to bid more.
We are expecting that 2 things will happen. One, we will have more in terms of searches. Right now, you've seen the number, and we're expecting them to grow. The other thing is, if advertiser will be willing to spend more because we believe that the demand will be higher, it will increase the RPM. With that two factors by itself, and I'm not here talking about any kind of technology cooperation or something that we're able to do this. Only by that, I have no doubt that we will benefit from, I think, what Microsoft Bing is doing, and it's all about giving a fight to Google and become more dominant from, you know, the 3% market share that they have today. That's, that's clear.
As far as what I've seen in 2023. First of all, you know us by now very well. We are very conservative, and we are mostly conservative when it comes to the first time that we provide guidance for the year, happen to be in this call. Having said, we're not seeing any slowdown in this quarter. We are five weeks into the quarter. If I'm trying to compare this quarter to the first quarter of 2022, I think we are in a very, very good shape. As I mentioned, there are some other areas where we are changing our business model, you know, always on.
I mentioned it on the last call with our retail customer, which gives us a better way to predict our business. All in all, on one end we are conservative, on the other end, we are very, you know, optimistic as far our ability to once again, you know, deliver the growth and the profitability as we did in the last three years or so.
Other than the retail media, just is it contractual?
No. The retail media is a very interesting, I, you know, we still define it as an explore business, even though the appetite is really big for, you know, 2023. I mentioned $30 million, this is our target, versus the $22 million that we did this year. I think what is more important is the quality of the revenue of retail media. If we're talking about sustainability and predictability, I think that's the great example, because what is always on? Always on is type of contractual business where a advertiser, in this case retailers, are in a way commit for spending along the year, and it's not aligned to a certain campaign.
For us, for our modeling, these dollars that are considered to be retail dollars worth more than dollars that are coming from campaigns that we are questioning, you know, their sustainability.
Thank you.
Welcome.
Thank you. The next question is coming from Laura Martin of Needham. Please go ahead.
Hey.
Hi, Laura.
Hello?
Yes.
Can you hear me okay, you guys?
Yeah, yeah, we can hear you.
Fantastic. Great. Sorry to bother you. Sorry about that. Okay, Doron, let's starting with you. Jason drilled down on ChatGPT as it related to Bing and Microsoft's comments yesterday. I wanna pivot your insight and ask you about, you said that you thought ChatGPT and this generative AI could really streamline the production process for ad tech.
I wanna step out of search and go to the other part of your business, could you give us your early thoughts on how you think ChatGPT impacts the advertising part of your business over the next two years, excluding the search business? Then second for you, Doron, I'd like to do CTV. You said it was 10% of display advertising. How big and how fast can that get, do you think over the next year or two?
Do you continue to project growth in your mind of that 42%, or do you see it slowing? Three, Maoz, you know, are you kidding me? Like, I get that you guys are conservative, but how do you go from growing total revenue at 33% in both the fourth quarter and the full year to 14%? Like, what's falling off a cliff? 'Cause it's not search. What is falling off a cliff that the deceleration it has? Those are my three questions. Thanks.
Yeah. First, you know, the ChatGPT. Other than the search, the most, let's say, obvious trivial one that we are very much around it has to do with reducing all creative work, content work, everything that has to do with rendering video and putting a lot of AI. I mentioned in one of our call the technology of dynamic creative optimization, the CPO, CBO. That is going, you know, I think to be a commodity. Everyone is going to use it. The idea is very much to be as personalized as possible when you are targeting, no matter if this is performance or awareness campaign. That this is going to be, I think, the first, very much the first phase of using the ChatGPT internally.
The minor factor is reducing, you know, the labor cost that associate, you know, with this development. I think the main benefit will be our ability to deliver greater value, greater return on ad spend to our advertiser because the personalization is going to get a huge boost. That's the trivial. If you're looking about it in a way beyond that, one of the most important thing, it has to do with the modeling and our ability, and that's a, that's a very interesting thing. We are sitting in a goldmine with the hub. I mentioned the fact that we're creating the technology that able to capture signal from all over, you know, the channels, if it's the supply and the demand and things like that. That's a huge boost into our model.
We are already looking about how we're able to upload, you know, the huge amount of data and what is the results that we're getting back. That's, that's going to be a huge step forward in a way that we're able to optimize demand and supply, and most importantly, you know, to bid smartly against our competitor. The hub is going to be the main beneficiary, even though it's quite challenging. We talk about huge amount of data. We're still not sure, you know, what is the pricing model of the, you know, this type of AI startup. Currently, it's not that cheap, you know, to upload all the data and developing here a model.
We are looking about it when price will go down or it will be other opportunity for us doing it in a most economic way. That's something that we as a company see it as the next phase of using ChatGPT internally. In terms of live CTV and CTV in general, which was your next question. You know better than anyone else that these CTV things got commoditized.
We are always looking about the growth, and we're looking about the profitability, in this regards, the growth margin. The reason that we are trying to develop all kind of, you know, product into niches, and currently there is a reason where I mentioned live CTV within the CTV. We need to step away from, you know, the competition.
We need to step away from the commoditization that is happening on CTV and keep a very, very high margin. The outlook on CTV will be on margin, more on the growth, because I think that there is a great opportunity to get high margin. The other area that we are focusing from CTV standpoint has to do with the converge of CTV and retail, which is very interesting.
We are having some advanced discussion with our retailers, you know, customer, how the two definitely can work together, retail, media, and CTV. We're going to launch soon one of the most impressive campaign that we're working on it right now. To summarize, I think that it's a time to break CTV into verticals in order for us to dominate those verticals.
Maoz, you wanna take the third one?
Yes, and I will take the last one. Thank you, Laura, for the question. I must say that in the last years, we are really using the same model. This is the same model that helped us to meet guidance in the last 3 years. We are implementing the same model, and this is where we are now, with the 40% revenue and 40% EBITDA growth for 2023. We're feeling very comfortable with this number, and we will keep the same model. The model is the same. Yes, the time change, the market is changing. We're affecting all what we know on the model, but this is how we did it, and this is how we want to do it, moving forward.
Thank you very much.
Thanks.
Thank you.
Thank you. The next question is coming from Andrew Marok, Raymond James. Please go ahead.
Hi. Thanks for taking my questions. Another one on ChatGPT, if I could. Is there potentially a risk that Bing could decline to renew the agreement? Maybe not this current agreement or even the next agreement, but if Bing is able to fundamentally transform the search marketplace and gain significant share on an organic basis, is there a risk that Bing maybe no longer needs partnerships to help drive traffic to Bing because they're already doing enough? I guess what would the contingency plans be there? Second, on SORT, I guess, what does kind of the quote-unquote, "sales cycle" look like for SORT? We're seeing obviously great expansion in that product, but how does it actually get into advertisers' plans from awareness to implementation? Thank you.
As far as ChatGPT, and we're having a very close, you know, conversation with the guys, I definitely see no risk the other way around. First of all, they are $10 billion in, you know, into technology. I'm sure that someone, I don't know, put an ROI plan, how they're able to get this back. The only way to get back is to increase their market share. The only way to get this back is that they will increase revenue, and they will rely more on partners like CodeFuel to drive more searches, underlying quality searches that they able to monetize and very much generating a healthy, you know, business for advertisers. I think that this risk diminished by the fact that they doubled down on Bing in terms of their strategy. Simple as that.
Now to your question about SORT. Surprisingly, the sales cycle with SORT, there's two, as I said, two phases. In phase one, advertiser, you know, are a bit concerned, and they said, "Okay, you know, what is t here is no free lunch here." In other words, when we are adopting SORT, are we compromising on results? In other words, CTR? When they started the campaigns using SORT, it's always and always being done in an AB fashion, where some of the campaign is SORT, using SORT alongside of using cookies. That's 100% of the cases. Once they did doing their initial campaign, sometimes it's even more than one, I must say, because markets are quite skeptical. How the hell you able, not using cookies, and yet outreform, you know, the cookies or using cookies?
That's, that seems for them a bit of a miracle. That's why there is an experiment here. That's why it takes a bit long for us to take 100% of their campaign. Once they reach this level where it's clear for them that we able to deliver, and they are not compromising on performance, what happened here is that they increase their spend. That's what we showed o
n the average deal size. Significantly growth of average deal size because of that. They gain confidence on the technology, and for them, it's definitely doing more, mean CTR-wise, and yet, you know, listen to their consumer. On previous call, I talked about the ESG and the movement. It's very much a line of what advertisers believe is the right things to do for their consumers.
All right. Great. Thank you.
Thank you. The next question today is coming from Mark Kelley of Stifel. Please go ahead.
Great. Good morning. Thanks very much. Not to go back to the ChatGPT question one more time. I just wanna make sure I'm fully, you know, grasping how that benefits you guys. You know, I, I think if the consumer starts to think that, you know, Bing is a better place to, you know, to search versus Google, and they go directly to Bing, you know, that would make sense. I guess how does that manifest itself in the, you know, preemptive search product that you guys have? I'm having a hard time wrapping my head around it, so apologies for making you repeat yourself a bit there. Then second, just on the retail media business, two quick ones. Is that entirely in the Undertone segment today?
Then, you know, with your with iHUB, do you expect to, you know, be a part of the supply side as well? Thank you.
Yeah. Thank you. You know, first on the ChatGPT. I think we need to take a step back. How are we able to enjoy and monetize and what are we doing regardless? Bing policy is to rely on a very limited amount of partner which they certificate. We are one of them. We're not the only one, but it's a handful of partner. That's Bing policy. What they ask for each partner is to deal with hundreds of publisher in the way and they're expecting from the partner as well as from us, that we will screen all searches, and we will deliver only quality searches because quality means searches with high intent.
Otherwise, Bing, as you know, Bing is charging the advertiser once they click on an ad, on any given search ad page or search results page. What is a quality searcher? Quality searcher is the one that click and actually has true intent to buy or true intent to visit this website. What is a non-quality is bots and everything here which is not having an intent.
That's why what Bing is expecting for us to increase the number of quality searches, and the way for us to translate it is working with more and more publisher and more and more quality publisher, improve at the same time our quality infrastructure, and able to screen and deliver only those searches that we believe that they are quality searches. That's first and foremost.
What is going to happen here is the fact is that while they enhance or improve the consumer interaction with their search, it will be more and more partners that will offer the search capability, more partner that we need to certify, more partners that will go through us. More searches, and we are expecting that the number of 22 million of average daily searches will increase. If this will increase, it has a direct correlation to our ability to generate revenue. In terms of retail media, at this point, retail media is only from Undertone. Undertone is developing, it's an explore initiative. Undertone establish a whole division, which is a retail/commerce division. At this point, we have a dedicated salespeople, dedicated R&D as we are doing it.
It's a dedicated budget for this initiative, currently under Undertone. We are expecting to leverage this relationship with the brands and basically expand it to other business units in Perion.
Great. Thanks very much.
No worries.
Thank you. The next question is coming from Eric Martinuzzi of Lake Street Capital. Please go ahead.
Yeah. I wanted to ask about the growth for 2023, where we've got the 14% on the top line. Wondering, underlying that, what's the implied growth rate for the two segments, the display growth and the search growth?
Definitely, you know, you know, when we are diving to the different model, we're expecting advertising to grow more than the search. We are more conservative around the search. You know, it's, it ends with the 40%, but we are, again, not so far between the two. I would say that the search is more close to the 10% and the rest is going to the advertising, which is close to 20%.
Okay. Why is that? Because in Q4 and I assume these are organic comps, but in Q4, search was up, what, 49%, and display was up 24%.
We did a great progress, also during, you know, Q4, with adding the new publisher to the network. As I mentioned before, we're building the model based on where we are now and taking it further. Based on where we are now with the seasonality and just a normal growth, this is our assumption for 2022.
Okay. Tal, congratulations on not only on the pending promotion here, but also the great work that you did in modernizing CodeFuel. Just curious to know your role in the Microsoft relationship. Are you, are you kind of the point person when it comes to the contract renewal with Microsoft?
Yes. First of all, thank you. I really appreciate that. Yes, I'm the main contact with Microsoft, with the entire executives at Microsoft Advertising, have been for the past few years. You know, I've negotiated the last agreement, and obviously I'll negotiate the next agreement. Yes.
Okay. Well, good luck.
Thank you.
Thank you. The next question is coming from Jeff Martin of Roth Capital. Please go ahead.
Thanks. Good evening, guys. Congratulations on a great 2022 and end of the year. Two questions from me. One, how are you viewing the competitive dynamic? Are you seeing your competitors in the marketplace, trying to adopt similar models to the iHUB and SORT? Secondly, SORT as a service, is that currently available? If not, when will it be available, and what kind of opportunity do you see that becoming over the long run? Thanks.
you know, SORT as a service is an explore initiative, in that, of course, not trivial. We're getting a lot of requests to definitely externalize, you know, this service that is done internally. We wanna make sure first that SORT works. If SORT works for us, and it works for the 190, you know, one customers that are using SORT, and we are able to demonstrate that no one is need to compromise on, on the results, vice versa, then we feel, you know, comfortable externalizing it, you know, to publisher, to other DSPs. We are, let's say, at this point, quite advanced in this effort. The moment we will go live or GA, as we like to say internally, we definitely will share with you.
We are expecting that this will happen in, you know, hopefully in the first half of 2023. From a competitive standpoint, you know, the Intelligent HUB that is using is an internal product. I don't know what others are doing. It's not a secret sauce. The question is what you are doing, you know, with the Intelligent HUB. We have one advantage, and the advantage that we have that, I don't know if our customer has, is the great and huge amount of signals that we're getting from our direct response, or search advertising. Sorry, search user, consumer that are searching. That's a goldmine.
If you compare this to the other signal that we have from both sides of the open web, from the supply and the demand, you're getting into a very, let's say, a great model that able to provide us an insight. Based on that, we're building all our modeling, because what data drives those models. We'll keep investing huge amount of R&D resources into it.
And we are trying to believe that that's creating us a greater and deeper moat from our customer. Definitely the media margin and our EBITDA margin, if you're looking at it, and EBITDA is a ratio of Revenue ex-TAC, we are demonstrating the advantages of the HUB.
It's not proprietary for sure, but we believe that there is a way to go for us, and we're getting quite a dividend for this investment.
Great. Thank you.
You're welcome.
Thank you. We're showing no additional questions in queue at this time. I'd like to turn the floor back over to Mr. Gerstel for closing comments.
Bye, guys. Thank you very much, for your participation. See you in the next earnings call. Thank you.
Ladies and gentlemen, thank you for your participation. This concludes today's event. You may disconnect your lines or log off the webcast at this time. Enjoy the rest of your day.