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Morgan Stanley Global Consumer & Retail Conference

Dec 6, 2023

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Good morning, everyone. I'm Brian Harbour. I cover, restaurants and food distributors here at Morgan Stanley. Thanks, thanks again for joining us. Now we are going to talk Portillo's, with, with Michelle Hook, who's the, the CFO. Michelle, thanks for, for being with us.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Thanks, Brian. Great to be here.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

So I think we should probably start with just on the development side, because certainly since you guys have gone public a couple years ago, you know, store expansion has really been key to your story, and will continue to be. And maybe just start by talking about some of the openings for this year, how you think that went. You know, your takeaways from kind of the recent cohorts of restaurants. Arizona, Texas, Florida-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

have been focus areas. You're, of course, born in Chicago, but those have been newer markets for you.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah. No, absolutely. As you look at our journey, right, as we IPO in October 2021, we've put out there that Portillo's is going to grow at 10% a year, which is, I think when you think about that, it's not outrageous, right, growth. But where we're focused on is primarily in the Sun Belt markets of Florida, Texas, Arizona, as we look at where we've been growing. And so when you look at how those restaurants are performing, and you-- I'm sure your follow-up is, why are you picking those markets to grow? Which we can talk about, but, we've been extremely happy with the performance of those restaurants. And so we actually entered the Dallas-Fort Worth market for the first time this year. That was a new market entry.

We opened our first restaurant in a town called The Colony, which is near Frisco. We've been very, I'll say, non-humble about bragging about that restaurant. Initially when it opened, it was projected to do $17 million annually. Now, it's come down since then, but it's performing like a Chicagoland restaurant, which those average nearly $11 million in AUVs. We're now at three restaurants in the Dallas-Fort Worth market, having opened two since The Colony, and then we continue to build out Arizona and Florida. When you look at the pipeline, we started this year with 72 restaurants. We will be at 84 by the end of this year. We will have opened 12 new restaurants in fiscal 2023, which is the most Portillo's has ever opened.

When you look at the performance of the restaurants, which was your question, one of the things that we provided at our Development Day in September, so anyone can go access these slides on our website, was we looked at the 2022 class of restaurants, which is seven restaurants in that class. When you look at what we're targeting, by year three, we're targeting 25% cash-on-cash returns. So we snapshotted that class of 2022 and how they're performing in that first year, and they're above expectations for that class of 2022. So we feel really good about the performance of those restaurants. Then as we go into the class of 2023, we have eight restaurants. We have two left to open this year.

Our most recent opening was actually this weekend in Rosemont, which is a city right outside of O'Hare. And so we feel it's super early innings on the class of 2023, but similar to the class of 2022, we like the profile of those restaurants and, as a class, performing above expectations.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. And what do you think has made them so strong? Is there anything you've kind of learned over the last few years, especially opening outside of your home market, where there isn't as much brand awareness? What defines the, you know, the top performing ones?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, I think obviously where you build the real estate site selection, we've gotten a lot more refined on that over the course of the last few years. And so when you look at Portillo's as a whole, we, we could build a restaurant in Chicago, really anywhere, and it would do well.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

So that's not the case in outer markets, outside of our core market. So what we found is we can't be the only draw to an area, so we need to be building our restaurants where people are gathering, where they're congregating. And so we have to have that aspect of the site selection. We need to have good visibility, right? You don't want to be buried in the corner of a mall or in an, you know, another area. And then, because our restaurants average, as a system, almost $9 million in AUVs, clearly these are busy restaurants. You have to have good access, so good ingress, egress. Those are all characteristics as we've built the class of 2022 and as we're in the class of 2023 now, that we've needed.

So I think once you start to do that, you see the benefits of that site selection come to fruition with what we're seeing in the performance of the class of restaurants. I think that's part of it, Brian. Then I think the question is, well, why are you building in those markets? That's where people are moving.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Right.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

When you look at population growth here in the U.S., the fastest growing states are Texas, Florida, Arizona. And so of course, we're going to build there because that's where the population's growing. We still absolutely have opportunities in our core market of Chicagoland, and we are gonna continue building there, but the vast majority of our growth, for the next couple of years, is gonna be concentrated in the Sun Belt.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

And then we recently said we're gonna start scouting sites in Atlanta, Denver, and Vegas. Those are the next three markets that we'll look to enter. But as we build, we don't believe in just flag planting in new markets. Our goal is to get to scale as quickly as possible because of the scale advantages. And so we believe minimum scale in a market is at least six restaurants. And so when you look at the proof points there, the one I'd point to is what we just talked about, Dallas. So we opened our first restaurant there in January of this year. We'll be at five restaurants in the Dallas-Fort Worth market by Q1 of 2024.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yep.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

The goal is within, call it 24-36 months of going into a market, you get to scale.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. Are there other markets in 2024 that will be, you know, hitting that point where, you know, you kind of see that, that improved scale?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Dallas is the one I'd call out, so we'll be at five in Q1. We just announced Mansfield, so we're continuing to build out Dallas-Fort Worth. We're gonna enter Houston, and by the end of 2025, we'll be at scale in Houston. Arizona, so the Phoenix, Scottsdale area is one that we recently opened our sixth restaurant. We have a restaurant under construction in a town called Surprise, Arizona, so we'll be at seven in that market. And so those are the couple markets I'd call out, Brian, where we'll be at-

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Sure.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

We'll get to scale.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Is it fair to say those other entries you just mentioned would be 20 25 if you're scouting real estate now?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yes. At the earliest, when you talk about Atlanta, Denver, and Vegas, 2025 at the earliest, more into 2026.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay. Okay, makes sense. At that investor event, you did also talk about flattening the honeymoon-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

curve. Is it... You know, have you seen that yet, or what are you doing to try to do that?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, we're actually seeing—So those that don't know Portillo's, we have big bang openings, and so that first year, you have higher AUVs that dip in year two. We put the restaurants in the comp base after 24 months for that reason. And so we're seeing the quote-unquote "flattening of that curve," because we're trying purposefully to do that, and we gave examples of that for our restaurant in Orlando, and then as you look at the class of 2022, some of the early reads on that class and what we're seeing there.

What we're trying to do is, basically, when we look at our NRO capabilities, our new restaurant opening capabilities, as we go into these markets, we are making sure that we do, I'll call it a soft opening for these restaurants, so it relieves some of that demand pressure. We don't tell people that the restaurant's open, but we basically open the doors, and people figure out that we're open.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yep.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

But it's not the quote-unquote "ribbon cutting" grand opening ceremony that we announce. And so that lessens some of the demand. The other things that we're doing that I will say is benefiting the restaurant is, we won't open a Portillo's without an experienced general manager. So we need to make sure that we're de-risking these openings and putting seasoned general managers into the restaurant to make sure we're giving the guests a good experience.

And so as you do that, and as we look at the guest satisfaction scores, and again, we gave these slides during our Development Day, you see improvement in the, you know, 30, 60, 90-day scores, which says, "Okay, because we're giving the guests a better experience, they're more likely to continue to come back and have frequency," versus if you're-- you have all these people at your restaurant on the opening and you're trying to get the, you know, get them through, and they don't have a good experience, they're less obviously likely to come back. And so some of that is helping to flatten the curve by just performing better operationally and, and taking care of the guest.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Makes sense. I'm conscious of the Sun Belt is sort of the focus. You've opened sort of recently outside of Illinois in the Midwest. Maybe how are those doing? And also, you've opened some alternative format ones in Chicago. How, you know, how are those going?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah. So yeah, if we throw Chicago out, when you look at the other Midwest restaurants, they're just under $6 million AUVs and probably 18% margin. When you look at those outside the Midwest, $7 million AUVs and closer to 20%, just under 20% margins. So that goes back to, right, what we talked about just a few minutes ago, about why are you targeting the Sun Belt?

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yep.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Because a lot of times people say: Well, I would think that naturally you would do better in the Midwest because you're spilling outside of your core, and you would have better brand awareness. But what we're actually seeing is better performance in those Sun Belt markets-

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

- excluding Chicago.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

You want to talk about the alternate formats?

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Sure.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Because you mentioned that, right?

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Okay. So we just opened on Saturday, our second pickup-only location, which has all the channels except dine-in. Our first was opened in Joliet in 2022, and we're using that format as an infill strategy. In markets we have scale, which the only market we have scale in today is Chicagoland, as we've talked about. And so it does, you know, roughly two-thirds the AUV of a Chicagoland restaurant with a lower build cost, so it clearly bolsters the return profile. It's a format that's doing very well. Again, our second just opened. We'll use it today as just an infill strategy in that market, but as we get scale in other markets, it's definitely an opportunity that we're gonna continue to look at.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah, makes sense. You've also talked about this push to, you know, standardize design. There's been a lot of build cost inflation-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

... everywhere, but you've tried to standardize design, and there's also been some operational changes that you've made.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Could you explain, you know, to the group how that's worked, how much you've kind of been able to realize so far?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah. We've been on a journey to look at what quote-unquote, "box" that we're building for our restaurants. So if you go into Chicagoland, you will see a traditional Portillo's is probably anywhere from 10,000-11,000 sq ft. If you go into the kitchen, you'll see a production line that's very linear, that's about 100 feet of production line. So what we're building today, which is on the journey to what I'll talk about in a minute, is what we're calling Kitchen 23. So Kitchen 23 is about 7,700 sq ft that we're building today. The production line is about 65 feet, and obviously, with that, shrinkage in the line, you get less conveyance, more adjacencies as you're working. And so we've seen the labor the benefit of the labor efficiencies with this new kitchen.

As we move into what we're calling Restaurant of the Future, that prototype today is 5,500-6,000 sq ft, and the production line is about 47 feet. And so we will start to build those late in 2024 at the earliest, but all of the class of 2025 will be in that new prototype. These restaurants have all the channels. They will still be able to do 10+ million AUVs. The kitchens are still built to handle high AUVs and will still look and feel like a Portillo's.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm. What, what kind of drives that? For those of us that don't spend much time in the back of your restaurants, you know, why can they do the same AUVs despite being considerably, you know, different in layout and size?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, if you look at the... Like, I'll give you a quick example. Like, if you look at the line, now, we've moved the line in the middle of the kitchen, and so if you go into a traditional Portillo's, there's generally been two lines. One has been for the drive-through part of the business, one has been for the dine-in part, and call it other off-prem channels part of the business. And so you can move the line in the middle, and you can work both sides of one line, and you and I can stare at each other and still make beef sandwiches, hot dogs, et cetera, from one line that doesn't require as much space as two separate lines.

And so when you look at the actual equipment in the restaurants, you know, we're able to reduce some of that footprint and actually work more efficiently because you and I can talk to each other. If drive-through gets busy, we call it rocking in the drive. If you're rocking in the drive and the dine-in is a little slower, I can look at you and say: "Okay, do you got this order?" And you can switch it over to on the kitchen video system to that side. So it's things like that, Brian, that when you look at the actual physical layout, it makes a lot of sense to go and move to where we're moving because it creates those adjacencies, and that communication is a lot more efficient.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay. Makes sense. You also increased kind of the unit potential-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

At that event, right? It was 600 at the time of the IPO, now you're saying 800. Could you talk about, you know, where are those kind of additional 200? Do you make... I think you do, but maybe if you could tell us more about it, the same assumption about volumes and store margins as you, as you look far, that far out.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, I think, you know, as we looked, we tweaked some of the assumptions, right? And, you know, we call it the MAM, the Minimum Achievable Market for Portillo's. So we really got more surgical with the analysis in terms of looking at where it makes sense to build a Portillo's. And the criteria was, I need the restaurant to do at least $7 million, and I don't want to build within a certain radius of another Portillo's, because I want very minimal, minimum cannibalization of the existing restaurants. Because we're at the stage right now that, you know, within our growth trajectory, that, you know, we-- we're not building a lot of restaurants that are cannibalizing.

So when you put that criteria in and said, "Okay, where should we be?" That's where we get to the 800, and the 800 are full-size Portillo's that have all the channels. And the other number that we gave was there, we believe there's 120, at least, what we're calling the pickup only or walk-up locations. So we have the 2 pickup locations that we talked about, and we don't have any walk-up formats yet, but you can think about a scenario where in the example that we gave at our Development Day is, when you look at Times Square and you see there's a Raising Cane's and there's a Chick-fil-A, concepts that traditionally have drive-through businesses like ours, they have walk-up locations. Yes, we can do that format as well. We don't have those today, but it's absolutely an opportunity.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. How about licensing? I mean, you could put them in airports-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yep.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

You could put them in the Middle East.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

We can do all of that. The criteria for us, particularly when you talk about licensing, is we want to run the restaurants.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

We don't want someone else running the Portillo's, and so that's the criteria we've set for ourselves. And in some locations, it's fine, and others, it's a little more challenging to get folks to agree to do that. But those are absolutely opportunities. And then, you know, we've talked about international franchising at some point is absolutely an opportunity for Portillo's, but that's years down the line.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

That's where we're focused on U.S. development and growth right now.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay. Makes sense. Maybe just a couple of questions on your sales trends. You were one of several that kinda noted, you know, some improvement into early 4Q relative to-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Late 3Q. I mean, what do you think was behind... I guess maybe if everyone saw the same thing, it was across the industry, but what do you think was behind that in your case?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, I think for us, I can't speak for the rest of the industry, but for us, September, which was the tail end of Q3, is always a slower time frame. You see that because people are going back to school, families are getting their lives back in order, you know, getting back to normalcy after the summer season, and so it's traditionally a slower month. And so we saw what I would call a more normal bounce back from that. Outside of that, we were very specific that we have and are making investments in advertising in our home market of Chicagoland in the fourth quarter because of the headwinds that we've been seeing on traffic. And so it's one of the tools we have in our toolkit to use. We don't pull it out often.

You know, we only spend about 60 basis points on marketing and advertising at Portillo's. But I think part of that too, Brian, contributed to some of the improvements that we saw coming out of Q3.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah, makes sense. Maybe just, you know, elaborate on that. It's not, it's not usually a big thing for you, but what sort of, you know, marketing was that? Does it make sense to do more, you know, next year? And, you know, it does show up in your G&A. I don't know what kind of the overall impact of that is.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, and we've been very transparent. You know, it's about a $1.2 million investment in G&A. That's why we're gonna see. You know, we said, "Yep, we're gonna invest a little bit more in G&A in Q4 for these ads." And so I give our marketing team a ton of credit. They developed all the creative. You know, we didn't go out and hire an ad agency to develop the creative. We did all that in-house. They just did a fantastic job. And so you'll see advertisements, commercials on live TV, whether it's Bears games or if you look at live news outlets. We found that that's the best approach on the TV ads in particular. And then you'll see us on billboards on the major freeways in Chicagoland. We've done other partnerships with social media influencers, Barstool Sports.

They're fun to follow on Instagram and social media. If you have a chance, they do some fun things with us. And so that's the type of advertising that we're talking about, and that'll run through the end of this year. And we've seen good results from that as we've indicated. And so, you know, the question that we get is: Well, would you do that again? It's yeah, absolutely. It's a tool in the toolbox, again, that we could use if we think we need to use it. We don't pull it out very often, but it's definitely helping to, you know, buffer some of what we saw in Q3.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. Was there any decision on pricing in the fourth quarter, or maybe just how do you think about that into next year?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, we've said that we're pausing on pricing in Q4. So as we sit here today, we're - we had some pricing that fell off in October, so we're at about 5.5% pricing today. And when you look at what starts to fall off next year, we have about 2% in January that we took this year that'll come off, and then another 3% in May that'll come off.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Those are the two pricing actions we took this year. We're gonna take price next year. We haven't made that decision on when and how much yet.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. You don't really play with the menu, I don't think. You know, would you ever do that? Or I guess, you know, is there anything you might do to shift, like, mix, for example? I don't—I haven't seen your ads. I don't know if those were focused on a particular product, but curious about that.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah. So I'll talk about the ads, and then we can talk about the menu. So the ads were just focused on showing Portillo's food. It wasn't, you know, specific to price points or look at, you know, this value, et cetera, et cetera. It was just reminding people how great our food is, and with the tagline, "Portillo's, it always sounds good." And so, again, just reminding people of the core menu items with, when you look at our, our beef sandwich, our hot dogs, our fries, our onion rings, why people come to Portillo's. So that's the core. When you look at the menu, you're right, we, we don't, we're not an LTO concept. We do some seasonal shakes and cakes, but outside of that, we don't do LTOs.

Our menu is pretty expansive today when you look at it, and so to put something new on the menu, it has to have certain criteria. One, we wanna make sure that it's, you know, has sort of a unique spin on it for Portillo's, but then, two, it doesn't add any additional complexity in our kitchens for our operators. So we've done some things over the years, like if you look at adding a Spicy Chicken Sandwich that was on trend, and we got rid of another sandwich on the menu that wasn't performing as well. When you look at we introduced a Garden Dog, a vegan option for our guests, which we had been getting a lot of feedback on that. So I think we'll continue to look at, Brian, things that, you know, what the...

How they're mixing on the menu, how they're performing, and if we can make it better, we will. This year, we launched what we called our Rodeo Burger, which was... Again, didn't add any additional SKUs into the kitchen, but highlighted an improved bacon that we had in the restaurant and put it just next to other ingredients that we had to create a very good product for us. And so we'll do things like that.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. Okay. The mix component of your same store sales has been a bit negative. Do you think that will continue into next year, or do you think this is just sort of a behavioral shift that takes some time to play out?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, I think at some point it has to turn positive, right? And when you look at the trends, we started seeing negative trends in that in going back to Q2 of 2022. So the question, you know, we get a lot of times is: Okay, well, you're now starting to lap that this year. And my response is, yes, and we continue to see a very similar trend-

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

... right, in terms of negative mix. And so, which is for us, less items per transaction. Generally, that's, that's what we've been seeing over the course of time. And so at some point, you still get people that are coming to Portillo's, that are still buying something. And so I, you know, obviously don't have a crystal ball and can't say when I know this is going to stop, but what I do know is, I don't believe 2024 things are gonna get drastically better for the consumer. I think there's still gonna be pressures, and restaurants are an area where, you know, people cut back on discretionary spend. And for us, I think the focus is just continue to give the guest a good experience, and that what-- that is generally what drives frequency back into restaurants, is you had a good experience.

Whether it's the quality of food, the service, et cetera, right? We don't discount, and so other concepts in this type of environment can prop up a value menu or bundle or do discounting, and we don't do that. So we got to focus on the fundamentals.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Right. Maybe also just talk about, you know, digital a bit. You have it, as does everyone these days, so it's sort of just table stakes. But do you-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

You know, are you actively incentivizing people to use that more readily? Do they come more often? You can maybe talk about delivery, too, and what you've seen there.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah. So our digital mix today is around 22%, which some of you might say, "Wow, that sounds really low," 'cause I know other concepts and restaurants are, like, 70-80% digital. But you have to understand that 40% of our business is through the drive-thru, 40% of our business is dine-in, and then 20% are the other channels. Delivery is about 13%-14% of that, and then we have catering and pickup. And so people that have 70-80% digital mix generally don't have drive-thrus, right? Generally speaking. Or generally don't want you dining in their restaurants. They want you to pick up your food and go. And Portillo's is more of an experiential brand. And so, you know, the digital channel, we continue to, you know, see pretty steady at that level, at those levels.

But when you talk about delivery, that channel has been very resilient. It's actually surprised me, and we've seen it at that 13%-14%, pretty much hold steady. And you would think that logically, in this type of environment, people would migrate towards the other channels, but we're just not seeing that. We're seeing it hold pretty steady. And, you know, we offer, we work with all the third parties to offer that. We also do our own delivery on what I would call large catering orders, an order over $100, and so we do a little bit of self-delivery as well.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah, makes sense. Maybe let's just talk about operations and margins and that side of it.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

You know, obviously, you run very high-volume restaurants with-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

... with a lot of employees. Do you think that there's... And you, you know, very much focus on retention, pay, et cetera. Do you think there will be above-normal wage investments next year? Anything that we should think about on kind of the staffing side?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

I think next year we're gonna see mid-single-digit labor inflation.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

So since 2020, we've seen our hourly rates increase 30%. So we've made significant investments in labor, and part of that is, look, the market moved, right? And we had to do that. And we take pride in taking great care of our team members, who take great care of our guests. And, so we've had significant investments. And I think as we move into next year, Brian, we'll, we'll see what I'll call more normalized investments, but we'll continue to see how markets move. We only, when you look at statutory increases, et cetera, that's not a massive impact for Portillo's. We only have two restaurants in California.

When you look at wage increases in other markets, we're, again, already above minimum wage, so we'll continue to move as markets move, but no, I don't expect significant headwinds on labor next year.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay. What? You've also done, you know, just kind of some process changes and such, and you alluded to some of it, but what's working best there? And I guess also, what do you think could be impactful as we look to next year?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, I think we have done a really great job on efficiencies from the labor side within our restaurants. I think part of that goes back to what I mentioned on the Kitchen 23 format that we've been building, and some of the other retrofits we're doing in our home market that have created those labor efficiencies. And we're very surgical on how we schedule labor. And when we look at demand within our restaurants and the labor needed to service that demand and how you schedule that labor, for us, again, it's a very surgical process by restaurant. So I feel really good about operationally, and kudos to our ops team for being very focused on that.

So I think as we go into next year, there's still opportunities as we look at, you know, the labor that we spend on prep before a restaurant's open. You know, we've talked about some opportunities there, and we'll continue to look at those. So yeah, I think we still have opportunities, and as we build the Restaurant of the Future, I think we'll see more of those opportunities.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

How fast will we see kind of the new kitchen design? You'll put it in new stores, but I think you are gonna do some retrofits too.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

We are, and we've done. There's 40 restaurants that had retrofit opportunities. We've done 18 of those, mostly all of them this year. And as we move into next year, we'll do the remaining 20 plus next year, and those will obviously create the labor opportunities for efficiencies that we talked about in those restaurants. So we'll see the benefit of that come through for some of the restaurants, not only next year, but as we move into 2025, when you get a full year run rate for all those restaurants, once they get retrofitted.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. Would you expect to see labor leverage? I mean, you know, a lot of restaurants don't, or they've seen deleverage over time, just given how persistent inflation. This was true before COVID, too, right?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Right.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Because inflation was so persistent. I mean, do you think that you can avoid that based on some of those initiatives?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

I think we've proven that we can do that. Right? I think it's easy to sit here and talk about it, super hard to execute.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Right.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

I think it comes down to the point of it, us being surgical on execution, on how we schedule that labor and where we see those opportunities. But do I think that those exist in the future? Yes, I think those exist in the future, but we got to, again, grind that out and do the work to get those done. But yeah, I think we've proven we can do that.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

You know, typically, you've set the expectation too, that, you know, new units will be somewhat margin dilutive.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Of course, they are out of the gate, right? As with any concept.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

But even just relative to your Chicago base. But do you think there may be less dilutive? Can you kind of avoid some of that over time?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah, that's why we want to get to scale quickly in markets, because we see margin improvement sooner rather than later when you have scale, because you're leveraging distribution, right? You're leveraging that local marketing across multiple restaurants, that multi-unit manager. So yes, that's the goal, is to try and buffer that as much as possible. Our restaurants cash flow immediately, but when you look at Chicagoland, $11 million AUVs, 30%+ margins. Obviously, they don't profile like that. We're a 60-year-old brand in Chicago, and so year one of a restaurant is high teens%, right? And then by year three, you get to that low 20% margin. So the quicker we can get to scale, the more that the sooner I think we can accomplish that, Brian.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

But absolutely, when you look at the margin profile, so today, as we sit here, the portfolio of our restaurants, we're at 24% margin. So that's a healthy margin profile, right, for a restaurant concept. And so as we continue to add these new units, they're naturally margin dilutive, but the quicker we get to scale again, the more we can buffer that.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah. In the near term, you have a lot opening-

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

-about right now. Will we see that, you know, to a significant degree as we look at, like, Q1 2024, for example?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yeah. Obviously, when we talk about opening 12 new restaurants, right, in 2023 and having the full effect of that in 2024 on top of 10% growth in 2024, yes, those are naturally going to be overall margin dilutive. And you, when you look at the profile of us next year and you say, "Okay, if I think commodities and labor are going to be mid-single digits," which is what we believe sitting here today, and we say to ourselves, "Okay, we have pricing power to largely offset with that," then you say, naturally, with all the new restaurants, you would have margin degradation for the portfolio.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

If we had flat margins next year, that would be a win for Portillo's. That's going to be hard, hard to do.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yep.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

But again, getting to scale quickly is the goal, so we can help buffer some of that.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay. Okay, makes sense. And, on the food side, I mean, you said mid-single digits.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Yep.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Largely beef-driven at this point?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

That's largely beef-driven. You know, the other commodities I think will behave. And beef, for those that don't know, for our overall basket, is about 35%. When you mix in the other proteins of chicken and pork, it's about 50%, those three proteins, of our overall commodity basket. But yeah, we'll see a little bit more pressures on the beef line next year. We're doing our best to mitigate that, taking some positions, into Q2 of next year. So I feel good about where we sit-

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

... in terms of keeping it at that level.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Great. You still have some leverage from, you know, being private, right? Do you have any specific targets to reduce that over time?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

You know, we're at just over 3x levered. I feel good about where we sit, Brian. We're able to service the debt. We just refinanced in February of this year, so I feel good about where we sit today. We can service the interest and principal payments and still have enough cash to invest back in the business. And so I don't have a specific target in mind. We're naturally going to deleverage with our EBITDA growth as well as the principal payments, the amortization payments we're making. And so I feel good as we sit here today.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay. Maybe I'll conclude with my standard lightning round question.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

All right.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Just demand backdrop. We've asked these of everyone, of course. Demand backdrop for the year ahead, relative to recent trends, accelerate, hold, decelerate, in your view?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

I would say hold. I think I don't see it getting. I think, as I mentioned, I think we'll still have headwinds next year, but I think when you look at potentially, you know, a little bit of bounce mix, maybe in the back half of the year, as, you know, you pause and no more interest rate increases and maybe even, you know, some decreases there, I think maybe you have a little better outlook in the back half of the year. But, I think in our business in particular, we mentioned some of the improvements that we were seeing in Q4, so I think at a minimum hold, but I think potential to be even better next year.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Mm-hmm. Okay. How about the margin side?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Mm-hmm.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Up, down, neutral?

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

I would say neutral, as I mentioned before, is a win.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yeah.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

But given the new restaurants coming into our portfolio, I could see some slight degradation.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Okay, makes sense. Your capital allocation, you don't do all these things, but CapEx, buybacks, dividends, debt paydown, I mean, presumably for you, it's just investing in the business.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

It's investing in the business at this point. That's where all the cash is going, is right back into the business.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Yep. Okay. I'll, I'll end it there.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Great.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Thank you, Val.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

Thanks, Brian.

Brian Harbour
Executive Director and Senior Equity Research Analyst, Morgan Stanley

Thank you.

Michelle Hook
CFO, Treasurer, and Executive Vice President, Portillo's

All right.

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