Good morning, everyone, and welcome to the PZH Corp First Quarter 2019 Earnings Conference Call. This webcast and conference call is being recorded on behalf of PVH and consists of copyrighted material. It may not be recorded, rebroadcast or otherwise used without PVH's written permission. Your participation in the question and answer session constitutes your consent to having anything you say appear on any transcript or replay of this call. The information being made available includes forward looking statements that reflect PVH's view as of May 29, 2019, of future events and financial performance.
These statements are subject to risks and uncertainties indicated in the company's SEC filings and Safe Harbor statement included in the press release that is subject of this call. These risks and uncertainties included PVH's right to change its strategies, objectives, expectations and intentions and its need to use significant cash flow to service and its obligations. Therefore, the company's future results of operations could differ materially from historical results or current expectations. PVH does not undertake any obligation to update publicly any forward looking statement, including, without limitation, any estimate regarding revenue or earnings. Generally, the financial information and guidance provided on it is a non basis as defined under SEC rules.
Reconciliations to GAAP amounts are included in PVH's Q1 2019 earnings release, which can be found on www.pvh.com and in the company's current report on Form 8 ks furnished in the SEC in connection with the release. At this time, I am pleased to turn the conference over to Mr. Manny Chirico, Chairman and CEO of PVH.
Thank you, Ali. Good morning. Joining me on the call this morning is Mike Shaffer, our Chief Financial Officer and Dana Perlman, our Treasurer and Head of Investor Relationships. We're pleased with our to report our 1st quarter earnings per share, which increased 4% to $2.46 and exceeded the high end of our guidance. Our revenues grew 2% in line with our plans.
Our performance, particularly against the challenging retail backdrop in the United States and China, truly demonstrated the power of our diversified business model and the ability of our teams to react to emerging business trends. I'd like to highlight a few key themes from the quarter. First, our European business across both Tommy Hilfiger and Calvin Klein continue to experience great brand momentum, capturing continued market share gains in a very tough environment. Our investments in digital continue to pay dividends as online again during the quarter was our fastest growing channel with revenues growing over 20% in our owned and operated businesses. Overall, digital sales continue to track at slightly over 10% of our total revenues.
We continue to invest in our consumer data journey and with the recent promotion of Marie Guillain Meurer to our newly created Chief Digital Officer position, we are focused on creating and driving unique consumer shopping experiences for our customers, whether online or in store. And lastly, we have seen some positive initial signs around the power of the Calvin Klein brand and how connecting incrementally better product and strong marketing translates into positive conversion and sales. Despite our Q1 performance, the macro retail environment has gotten more challenging and remains under pressure as we have entered the Q2. Notably, the U. S.
Market was weak, driven by a number of factors, from weaker international tourist traffic to the higher tax bills for many U. S. Consumers. I would be remiss not to note that while we do not like to call out weather, we certainly have had a cooler wet weather spring this year relative to last year. Accordingly, we saw soft traffic and conversion trends across our business, particularly in the outlet retail channel.
Tariffs and trade rhetoric and threats weighed on consumers in China and in the U. S. And we did see a further softness post Chinese New Year in our China business for both brands. While part of this impact is due to the Chinese New Year shift, which benefited Q4 2018 and shifted business out of the Q1 of 2019, we certainly saw consumers in China buying less. As manufacturing shifts out of China, factories are reducing their production or closing facilities, which is impacting not only the middle class, but is also having a spillover effect into the overall economy.
Europe continues to see macro pressures, including the uncertainty around Brexit, but our businesses are significantly outperforming the market and our competition. Because of the overall macro and geopolitical context, the U. S. Dollar has continued to strengthen. As such, foreign currency translation will further pressure our fiscal year earnings by an incremental $0.10 per share versus our prior fiscal year guidance.
In addition, we've covered approximately $0.05 per share worth of incremental tariffs on existing product categories from the implementation of the 25% tariffs in May on the accessory and handbag categories to which we have a relatively small overall exposure. In light of these headwinds, we believe that it was prudent to lower our fiscal year EPS guidance to $10.20 to $10.30 Our new guidance implies year over year earnings per share growth of 6% to 7% on a reported basis and 10% to 11% on a constant currency basis. We are confident that with our iconic brands and diversified business model that we are well positioned to gain market share. Our teams continue to invest in the strategic areas of the business that are addressing increasingly dynamic and ever changing consumer landscape to position us for long term success. But we also will continue to monitor emerging trends and maintain our flexibility to react accordingly and most importantly, deliver against our strategic priorities.
Lastly, I'd like to take a moment before going into the brands and the business update for the quarter to take a moment to discuss our exciting recent announcement that Stefan Larson will be joining PVH in the newly created role of President. With the start date officially June 3, Stefan will have the responsibility for managing PVH's branded businesses and global regions. With each of the 3 brand CEOs and each of the regions around the world reporting directly to him. Stefan is a well rounded seasoned executive who has an appreciation for the changing landscape, consumer centricity and the digital needs of the business as we see it today and what we will need to be successful in the future. His talent and operational record of accomplishments make him a strong addition to PVH and I believe that this go forward structure positions PVH well to further fuel our growth and capture organic and strategic M and A opportunities out there for us.
As mentioned in the release, I'm committed to PVH. I have signed a new 5 year employment agreement with PVH. We take this succession planning very seriously and I plan to work very closely with the Board and Stefan on the timing of his anticipated promotion to CEO, which is expected to occur over the next 3 or 4 years. I will now move on to the brand results and I'll begin with Tommy Hilfiger. Our Tommy Hilfiger posted a very strong quarter despite the challenging global consumer backdrop.
Led by a consumer centric focus, we delivered strong product assortments, exciting new marketing campaigns and immersive brand experiences. There are a few highlights that I'd like to call out from the brand side. The brand continues to see incredible traction in every major market around the world and we are seeing consumer engagement and desire to purchase continue to improve. Our Tommy Now fashion show in Paris along with our Tommy X Zendaya capsule collection was regarded as one of the most successful spring fashion events with 1,700,000 audience engagements on our own channels in the 1st 3 days following the show, which was up 50% versus last year. Our tightly curated exclusive collaborations continue to drive hype, brand heat and relevance with the consumers.
From Tommy Hilfiger's Coca Cola capsule collection in spring, which brought heat and halo to the brand with significantly strong full price sell throughs to our newly launched Kith capsule, which is seeing incredible sell throughs. On a regional basis, we drove momentum through our collaboration with Lewis Hamilton in a consumer event in Berlin, a celebrity studded Tommy Jeans store opening event in Seoul and a highly visible Tommy Hilfiger Store of the Future opening event in Beijing among a number of local events. Looking ahead, we plan to further engage consumers by continuing our brand ambassador relationships, especially leveraging our local influences in key markets around the world to drive more unique engagements as well as offering curated local activations with a differentiated Tommy experience for consumers. Moving to the business, Tommy's revenues increased 4% in the quarter and 9% on a constant currency basis, with earnings up 6% driven by outperformance in the international businesses. Internationally, revenues rose 12% on a constant currency basis with retail comparable store sales rising 9% driven by robust performance in Europe.
The European business continues to be outstanding as we are gaining market share from our peers and delivering excitement across our products, marketing campaigns and capsule collections. As a reminder, on the wholesale side, our full winter order books are up close to 15%. Asia was a mixed story for us. Our Japan businesses, which is about half of the Tommy's revenues in Asia, posted very strong results as our product positioning and consumer engagement initiatives are clearly resonating with consumers and the consumer backdrop is relatively healthy. However, our China business was soft during the quarter.
We believe that consumer sentiment is increasingly impacted by the ongoing headlines about trade and tariff wars with consumers' uncertainty resulting in consumers buying less. Our experienced teams in the region are working diligently to cater to domestic and Chinese consumers with product assortments, marketing campaigns and brand activations that are tailored specifically to the market. Moving to North America, revenues rose 3%. Performance was led by wholesale where we saw continued strong response to our sportswear, denim and accessory assortments. However, our retail businesses experienced a 4% comp store sales decline.
This was largely driven by lower traffic, which was driven in large part by weaker traffic from international tourism, which we attributed to a much stronger U. S. Dollar weakening foreign currency purchasing and the impact around trade disputes with China's and others. On the licensing side of the business, we continue to be extremely pleased with the performance of our women's business under G III, which is experiencing strong growth and excellent sell throughs. Moving to the Calvin Klein business, we continue to be focused on executing the brand's strategic priorities to capture the brand's long term growth potential.
There are many exciting brand moments during the quarter, which I'd like to bring you up to date on, including the brand heat has continued to improve over the past few months and the brand awareness remains strong with an increasing desire to purchase the brand. Calvin Klein launched 2 campaigns during this quarter, both of which prioritized video and complemented digital investments with social amplification that encompassed more impactful storytelling and product conversations. Both campaigns produced record breaking results for the brand. The cast of talent included Shawn Mendes, Nola Centaino and Kendall Jenner among others. I speak my truth in my successful campaign of MyCalvins.
That includes a cast of a diverse group of actors, musicians and models, including Shawn Mendes, Korean actor You Are In and musician Billie Eilish and model Kendall Jenner among others. To date, the campaign has resulted in $22,000,000 of earned media value and an increase 86% in weekly traffic to our calvinklein.com site. We also have a strong presence at Coachella as their official apparel sponsor. Calvin Klein dominated the Ciela competitive set, earning the highest total of reach at 60,200,000 engagements, up more than 145% from the average competitor engagements. The influencer marketing strategy alone resulted in over 22,000 click throughs to the product focused festival edit landing page on calvinklein.com.
The entire activation generated an earned media value of over $18,000,000 From a product perspective, let me give you a bit of an update. We continue to be focused on improving product as we reposition the jeans assortment. As a reminder, spring 2019 was an improvement from our fall 2018 assortment as our denim assortments are in much better positions. We have made notable improvements to the balance of basics versus fashion and our core programs are showing a positive response. We expect to see further progress as we move into the fall holiday season as our fashion assortments solely improves to complement the basic core assortments.
Additionally, we believe that our 360 degrees approach to consumer marketing would improve product not only in jeans will help drive the overall Calvin Klein brand experience. From a business perspective, revenues were flat at $890,000,000 up 4% on a constant currency basis for the Q1, while earnings rose 9% to nearly $120,000,000 and operating margins improved 110 basis points. Calvin Klein's international revenues increased 5% on a constant currency basis. By region, Calvin Klein Europe continues to build on its 4th quarter performance. We are seeing an improving response to our category offerings, particularly in jeans, which still has a way to go.
As we previously mentioned, our full 2019 order books are projected to be up close to 15%. Moving on to Asia, Calvin Klein experienced the same pressure in China that I mentioned earlier, as it was not immune to the softening consumer environment there, namely the combination of Chinese New Year shifting and the macro retail sales weakness, which is a direct result of the uncertainty created by the U. S.-China trade disputes. Looking ahead, we have excitement planned for the China market, including the launch of several new local brand ambassadors, the introduction of a new CRM program and loyalty programs for shoppers and the further digital investments and activations. Outside of China, the business continued to gain share in its market despite the soft macro environment.
Moving to North America, revenues were up 2% in North America and earnings were up over 20%, largely attributable to lower expenses and a better management of the overall business. The Calvin Klein North America wholesale business had a strong quarter overall, including very strong results from our digital businesses. However, our retail businesses saw pressure as evidenced by the 5% comp store decline. This was largely due to weak traffic, which we experienced due to the toughest comparisons for tourism compared to last year. On our own digital site, calvinklein.com performed quite well during the quarter.
Finally, in our heritage businesses, revenues for the quarter rose 1% in line with our guidance and margins declined 60 basis points driven by gross margin pressure from the more promotional U. S. Retail environment. In general, our sportswear business saw healthy performance and our core intimates business continued to perform well. However, we did continue to experience pressure in our dress furnishings business, particularly neckwear and also in our retail businesses.
As we look ahead, we continue to see weakness in the U. S. Retail marketplace where heritage plays and we expect our heritage business to feel significant margin pressure in our Q2, which is all encompassed in our earnings guidance as we look forward. In summary, as we look at the overall business, I'm pleased with the company's Q1 performance and I'm proud of the progress that our teams are performing against our strategic plan in the face of this changing dynamic in the industry. Looking to our outlook for the Q2, we are certainly seeing a softer macro picture out there overall.
Trends in May are under pressure with comps down high single digits in North America as we experienced the soft Memorial Day weekend in a highly promotional environment and a generally cooler weather May versus last year. As mentioned earlier, international tourist traffic trends have decelerated and the tax impact on U. S. Consumers is manifesting itself. We expect that these trends will significantly improve as we head into June July with our expectations of continued negative low single digit comps for the quarter.
I'm pleased to say that we're seeing some improving sell throughs at wholesale as we came out of the Memorial holiday weekend. Internationally, we are seeing low single digit positive comps in our Tommy International business and negative low single digits in our Calvin Klein International business. Holiday shifts in Europe and a cooler weather May are negatively affecting May month results month to date. We believe that the international business will improve significantly as we head into June as evidenced by the performance experienced in the last week of May, which was a significant improvement in trend. Tommy Hilfiger International Business is projected to be up high single digits and our Calvin Klein international business will be up low single digits for the quarter.
Asia really driven by China continues to be relatively soft. As I discussed, our trade disputes continue to impact the business overall. We believe that as we head into the second half of the year, we will be up against significantly easier comp store sales comparisons and that the noise around trade and tariffs will moderate. As such, we expect a much healthier back half of the year for the company. We believe that the incredible brand power behind Calvin Klein and Tommy Hilfiger continues to position us well in the marketplace against our competition in light of the difficult macro and retail environment.
And with that, I will turn it over to Mike to quantify some of our results.
Thanks, Manny. The comments I'm about to make are based on non GAAP results and are reconciled in our press release. For the Q1, our reported revenues were up 2% 6% on a constant currency basis, in line with guidance. Tommy Hilfiger revenues were very strong, up 4% as reported and up 9% on a constant currency basis. Tommy Hilfiger international revenues increased 4% as reported and were up 12% on a constant currency basis.
The Tommy Hilfiger international revenue increase was driven by strong performance in Europe with international comp store sales up 9%. Tommy Hilfiger North American revenues increased 3%. North America comp sales were down 4%. Our Calvin Klein revenues were flat to the prior year and up 4% on a constant currency basis. Calvin Klein International revenues decreased 2% as reported and were up 5% on a constant currency basis.
A strong performance in Europe was offset by currency headwinds and weakness in China. Our international comp store sales were down 4%. Calvin Klein North American revenues increased 2% and were up 3% on a constant currency basis. Strong wholesale business was in part offset by North America comp sales down 5%. Heritage revenues were up 1% to the prior year.
Our Heritage retail business comp store sales were down 6% to the prior year. Our non GAAP earnings per share for the quarter was $2.46 $0.01 better than the top end of our previous guidance. The EPS beat versus previous guidance was driven by stronger than planned business for approximately 0 point 0 $1 Moving on to our guidance. For the full year 2019, we are projecting non GAAP earnings per share to be $10.20 to $10.30 6% to 7% growth over the prior year. This reflects a $0.10 decrease versus our previous guidance and includes an additional $0.10 negative impact of foreign currency translation.
Our total FX headwind on the year is now estimated to be $0.32 of translation. Earnings per share, excluding the negative impact of currency, is projected to grow approximately 10% to 11%. In addition, our new guidance reflects interest and tax savings of $0.08 offset by $0.08 of a business takedown, which includes new tariffs of approximately $0.05 on goods manufactured in China and delivered to the USA. Tranches 1, 23 of the China tariffs at 25% are now included in our current guidance. However, our guidance does not contemplate any future increase in tariffs on additional goods imported from China into the U.
S. Overall, we're projecting revenues to grow approximately 3% as reported and 5% on a constant currency basis. Included in our revenue guidance for the year is an addition of approximately $150,000,000 related to the pending Australia and Greater China acquisitions, partially offset by a decrease of approximately 100 $1,000,000 related to our intent to license the Calvin Klein Women's Jeans business and the closure of our Calvin Klein collection business. Overall operating margins are expected to increase approximately 20 basis points for the year for the company. Tommy Hilfiger revenues are planned to increase 6% as reported and 9% on a constant currency basis.
Tommy Hilfiger operating margins are planned to decrease about 20 basis points, including the negative impact from the pending Australia and Greater China acquisitions as these businesses shift from a licensing model to a directly operated model. We project Calvin Klein revenues to be flat and up 2% on a constant currency basis. We're also planning Calvin Klein operating margins to increase 80 to 90 basis points. Our Heritage business is planned to have flat revenues with operating margins planned to decrease about 30 basis points. Interest expense for the year is planned to be about $120,000,000 down to our previous guidance and reflects the benefit of our recent refinancing.
In 2019, we're planning to pay down at least $150,000,000 of our debt. Stock repurchases in 2019 are planned to be about $200,000,000 Our tax rate for the year is estimated at 14% to 15%, which at the midpoint is up approximately 110 basis points versus the prior year. The increase in the tax rate is the result of changes in the U. S. Tax code.
2nd quarter non GAAP earnings per share is planned at $1.85 to $1.90 and includes $0.06 of estimated negative impact from foreign currency translation. Revenue in the Q2 is projected to be flat to the prior year as reported and up 2% on a constant currency basis. Tommy Hilfiger revenues are planned at 3% increase as reported and 6% on a constant currency basis. Calvin Klein revenues are planned at a 4% decrease as reported and 2% decrease on a constant currency basis. Calvin Klein's 2nd quarter revenues reflect the negative impact from the planned transfer of the women's jeans business and the Calvin Klein Collection closure, which was worth approximately 4%.
Heritage Brand revenues are projected to decrease 2%. Interest expense is projected to be about $28,000,000 and taxes to be 21.5 percent to 22.5 percent in the second quarter. Our tax rate for the quarter at the midpoint of our guidance reflects an increase of about 320 basis points to the prior year, which is worth about $0.08 less of earnings per share in the 2nd quarter. And with that, operator, we'll open it up for questions.
Thank you. We'll take our first question from Bob Drbul from Guggenheim Securities. Please go ahead.
Good morning. Good morning. Manny, I guess, two questions for you. I guess the first one is when you look at the trends Q2 to date, I just when you look at what you delivered in the Q1, Q2 to date, can you just give us an element of your confidence in the guidance going forward and the improvement that you're forecasting in the numbers overall? And the second question is just can you just maybe give us some insight on what you think is really happening in China on your own business there in China as well in the slowing that you're seeing?
Thanks.
Sure, Bob. I guess on the first point, When you really look at last year and the comp store trends for the business, the 1st 4 to 5 months of last year, our comps were running up high single digits overall in North America when you blend it altogether. And May was one of our strongest months overall when you look at it. So the Tommy business, I think, is U. S.
Focused only was probably up about 10% on a comp store basis. And that trend significantly decelerates in the second half of the year. So our comparisons get much easier in Tommy, get much easier in Calvin and in our heritage businesses. So I think that gives us a level of confidence as we go forward. We're just up against some really dramatic business strong business last year.
And I think as you look at some of the product initiatives we have going forward, we feel very good about the position of our inventory as we move forward. And we feel that the trade tension and talks should start to soften as we get into the second half of the year as I think that it should actually play out hopefully that those things work their way through the overall economy. So in North America, that's the backdrop. And I think if you look at a stock comp basis over a 2 year period in all of our brands, you'd see positive stock comp store performance overall even through May. But the challenge is we're up against this very strong trend as we go forward.
So we think that will start to change. China, which is really, I think in some ways very similar. We had a very, very strong first half last year with positive comps throughout. And then as you recall, the whole trades discussion and the nervousness around the tariffs and the tensions started to come into play around July. And with that, we really saw a drop off and we reported that in our results in the 3rd Q4.
So I think we start to anniversary that negative trend in business and start to align as we go forward. So from that perspective. I think the only other thing I would say about our China business, which I think is a little different than some of our competitors is, we've got a significantly larger overall penetration in China, particularly with Calvin Klein. And our brand is much more widely distributed throughout China. So we don't just sit in Tier 1 cities like Beijing and Shanghai.
We are much more broadly distributed throughout China and that has been part of I think the strength of the brand overall and the recognition of the brand throughout China as we were one of the first movers in China and I think we continue to benefit from that. But with that comes a much more broader geographical spectrum. And I think we're being more impacted by some of these trade issues because we are much more developed in some of these Tier 2 and Tier 3 cities throughout China where manufacturing is even a greater portion of the overall economy. We tend to play more with the middle income consumer versus the luxury consumer and I think that's where we really sit. And overall, when you look at some of our comparisons that people are making, you have to recognize we're playing in the apparel space, not necessarily the accessory space.
And I think that's one of the big differentiators for us in China.
All right. Thanks, Manny. Good luck.
We'll take our next question from Erinn Murphy from Piper Jaffray. Please go ahead.
Great. Thank you. Good morning. I guess I had a follow-up first on the North American market. Manny, if you could just speak to what you're seeing broadly in the wholesale side of the business?
And as we get closer to back to school in fall, are you seeing any shifts of how your wholesale partners are planning their orders?
Yes, I think is look, in the last few weeks, I think there are a number of our key customers and then retailers in general have reported and you've seen the results and they've been challenging. And I think also as people have looked at the guidance and looked at their 2nd quarter results, they've also seen the trends soften in May. And I think that's the backdrop that we're dealing with today. And that's the reality of what we're dealing with today. I think is our customers, our key retail partners have tightened inventory and have clearly tightened open to buy.
And we've reflected that in the guidance that we've given. So I think we've already planned that into our second half results as we move forward. I think inventories in general are in reasonable positions at wholesale. And I think if sales pick up as we expect in June and moving into the second half, I think inventories will be in reasonably good position as we go into fall. Of course, you always worry about inventory starting to back up and that would be the concern if we don't start to see some positive improvement in trends as we move into July August.
Okay. That's helpful. And then
maybe just secondarily on the Tommy Hilfiger brand,
it seems like that brand broadly is still, on the Tommy Hilfiger brand, it seems like that brand broadly is still seeing some pretty good trends and you lifted the full year sales guidance by about 100 basis points constant currency. What are you seeing there that kind of gives you the confidence to raise that revenue guidance for that brand? Thank you.
I guess 2 pieces where we're really seeing very strong performance. 1 is Europe in general. Overall, the performance is just outstanding and continues to be. I know people keep asking me with all the noise coming out of Europe, why does both Calvin and Tommy continue to do so well? I think the brands are resonating.
I think Calvin is gaining white space and market share based on just the relative size compared to Tommy, the opportunity. The Tommy brand just continues to perform, gain market share against its competitive set. As I said, for a branded size to have an order book increase that's close to 15% in the second half and we haven't seen any kind of slowdown as we look out to early spring results. So that trend continues. We feel really good about how that business is shaping up for us and where we're doing so.
Europe a key strength for us as well. And then our wholesale business here in the United States is just having very strong performance, both sell throughs in spring at some of our key retailers like Macy's has been very strong collection product on sportswear, men's, our denim product. I know the G3 business both in Calvin and Tommy, but particularly in Tommy as it's on a growth cycle and gaining more and more shelf space throughout department stores here that trend just continues. I think it's a testament to the management team, how well they've managed the brand, the marketing that continues to seem to connect with consumers and the strength of the product assortments as they move forward. That's given us the confidence on the Tommy side and the numbers are in front of us.
Thank you and all the best.
Thank you.
We'll take our next question from Matthew Boss from JPMorgan. Please go ahead.
Great, thanks. So maybe first at Calvin, I guess Manny, can you outline the driver behind the slight reduction to the constant currency revenue guide for this year? And maybe what you're seeing from an underlying product and marketing perspective that gives you the confidence for improvement as we move into the back half of the year and beyond?
I think as you know, the takedown in Calvin, the slight takedown in Calvin really driven by China and what we've seen there and what we really need to and what we felt we needed to adjust that number as we move forward. So that 1% drop in sales where we are. At the same time, we continue to see positive reaction to sell throughs here in North America. The reaction to the jeans line that's coming out for fall both on the men's side, but particularly also with G III's launch of women's here in the United States, we're really seeing strong momentum there. I think the comparisons on Calvin in particular, as you recall, the challenges that we faced in the second half of last year, the comparisons are just much softer as we get into the 3rd Q4 of 2019 compared to 2018.
Spring was still strong at Calvin last year. We continue to put those results on. So we feel we're really seeing the momentum. The marketing clearly is back to the brand DNA and is connecting with the consumer. We think the product continues to improve season by season.
And given the strength of the brand and what it historically has delivered and the reaction we've gotten from retailers to the line, we have strong confidence in the business and with just a little help from the macro environment, I think we're well positioned there. Clearly well positioned from of course management of the brand with the restructuring initiatives we put in place around the collection business, the reinvestment of marketing dollars back into the brand. In the Q1, I think when you take the first half overall, you'll continue to see operating margin improve in that 70 basis point, 80 basis point range that we've given from the beginning. Even though Q1 was ahead of that, I think you got to look at it on a season by season basis. You can't look at just quarterly.
And I think the moment that part of the momentum of the business just keeps moving forward. So I think we feel pretty good about how Calvin is shaping up, particularly as we go into the second quarter second half.
That's great. And then maybe just a follow-up. On the gross margin on the consolidated PVH front, could you just walk us through the drivers of the 70 basis point decline in the Q1? Any change to the 70 to 80 basis point expansion guide for the year? And maybe just touch on any embedded gross margin forecast for the Q2.
Yes. So look, for the Q1, we had always talked about gross margins being down. We had a Chinese New Year shift, high gross margin business and the currency impact was a Q1 event. Plus, there was a big wholesale quarter in the Q1, which also impacted the gross margin down 70 basis points. As we look at the year, we've talked about 90 to 100 basis points for the year.
And that continues to be our plan, and our plan is also to be up in the second, third and fourth quarter. So that there's been no change, and we did hit our plan for the Q1.
That's great. Best of luck.
Thanks.
And we'll take our next question from Michael Binetti from Credit Suisse. Please go ahead.
Hey guys, thanks for taking our question. Thanks for all the detail today to help us. I guess just to check the box, with Tommy International, I think you mentioned the current quarter to date comps had slowed a little bit to low singles. But most of the rest of your commentary on Tommy suggests that you're still feeling pretty good about the international trends. Any reason that you think the current quarter to date has slowed in Tommy International?
I think 2 key pieces. I think there is again, I don't want to get into it. There's a holiday shift going on in Europe as Easter was later than a number of the holidays, some of the Christian holidays that follow are also late are also about 3 weeks later. So we start to pick the potential catalyst shift benefit as we go into this week and into next week and beyond. So we should be able to see an improvement in that.
So that's the big piece of the comp. I guess the other piece is with the strength of the business that's been so strong through the Q1, we've got much less carryover merchandise needing to liquidate this year. And hitting the promotional button, we've been a little slower this year than last year because of the great position of the inventory and really trying to milk a bit of the gross margin dollars that are available to us. So in a short period in this window when you get between May and June where promotions really start and clearance really starts in Europe, all of our competitors said are 2 or 3 weeks ahead of us on clearance discounts. And we are just starting that and we saw a reaction little bit more going into June that the Tommy trends continue to improve from where they are.
Okay. Makes sense. I remember you commenting on things like that in the past this time of year. And then I'm just I'm curious on North America and the guidance rolling forward in 2Q and beyond this. I think you guys were thinking and hoping the trends in the channel would get a little bit better in April after a slow start when you commented in March.
We didn't see a pop on April. You think things will get better in the back half. And it sounds like in Q1 that tourism is still decelerating. I know the currencies are on the lows here at least on a year over year basis. I mean, in the past, you've spoken to us in terms of permanent tourism.
But can you help just roll us forward a little bit on how you're building to the improvement in North America, if things like tourism continue to decelerate from here? Or how many levers you have in the P and L to help if you don't get that improvement in tourism or if the trade tensions don't settle going forward?
Look, I think when you think about the outlet channel and when you think about global brands like Calvin and Tommy in particular, and when we look at our business, somewhere between 35% to 40% of our business in the North America retail outlet channel is driven by international tourism. That's a big component. I think I would go back to what I mentioned before, component. I think I would go back to what I mentioned before is that trend was very, very strong in the Q1 of last year into the 1st 4 or 5 months of last year as well. As we start to move into July and beyond, we really that's when we start to anniversary the comparisons where we really started to see a tail off of the tourism trends that benefited us so strongly in the first half of twenty eighteen.
So I think that in and of itself should be a key driver for us as we go forward, just being up against much softer traffic trends from last year in that international component as we move forward, particularly on the Tommy Hilfiger and Calvin Klein businesses. So I think that's what we're looking at. And I think as this starts to play itself out, we'll be able to report back on that as we move forward. But that's a key driver that we feel that that will start to level itself off in the second half of the year.
Thanks a lot for the help.
We'll take our next question from Tiffany Kanaga from Deutsche Bank. Please go ahead. Hi, thanks for taking our questions. Do you believe we can return to the 13% to 15% constant currency earnings growth algorithm after getting past this year's challenges? Or are there any fundamental changes to the business that would lead to a lower long term target range?
Look, I
think the fundamental issue for us is we
don't see any reason why that range? Look, I think the fundamental issue for us is we don't see any reason why that 13% to 15% algorithm would change. The 2 big drivers for us that have been hard to manage and has been impossible to manage come at us has been foreign currency translation and the strengthening dollar in this environment. And then obviously this whole tariff issue, how that plays itself out and the levers we can pull there that will put some pressure on that earnings growth if those kind of tariffs go in effect and if they stay in effect for a period of time that will translate and we'll have to deal with that. But I think as fundamentally as things level off and we look at our business dynamic, the balance sheet and how we've been utilizing our cash, we think that 13% to 15% algorithm is in place.
And ones that we hit in 2017 2018 And I think as things level out, we should be back on that.
All right. Thank you very much. We'll take our next question from Ike Boruchow from Wells Fargo. Please go ahead.
Hey, good morning, everyone. I don't know if this is for Manny or Mike, but on Tommy Hilfiger, understanding they have a larger retail business than Calvin, so comps in the outlets are a little bit under pressure right now. But on the wholesale side, the distribution opportunity into next year is still pretty compelling. I guess, again, Manny or Mike, is there any way you could kind of size that opportunity now that the Macy's exclusivity is kind of broken and you have the right to distribute to more partners? Just trying to think about North America Tommy Hilfiger growth into next year and what kind of visibility you have maybe in the order book already?
We've said, I guess I've said over time, I think the opportunity is $100,000,000 opportunity in sales as we go forward just to kind of size it. I don't obviously, I don't think that comes in 1 year like 2020. I think that's built over a period of time, but that would be increased I mean, it comes from 3 key customers, I think. It's Belk, Dillard's and Amazon as we move forward being able to increase our penetration there. Those are historically very strong partners for PVH overall.
So I think those opportunities do exist and I think there is clearly an appetite for the brand with those both in our men's product that we run directly ourselves as well as our women's product with G3 who and growing their footprint throughout the U. S. So I think that pretty well sizes it for you. All right. Thank you.
We'll take our next question from Dana Telsey from Telsey Advisory Group. Please go ahead.
Good morning, everyone. As you think about the incremental uplift that you got last year, whether it's from wage increases and tax reform that gave strength to Q1 and obviously to May. How do you triangulate the current May performance given the compares and the thoughts on the rest of the quarter? Then I just have 2 quick other ones.
So let me try to triangulate that. I think is look, May was a challenging month. I think everybody has talked about that. And I think just given where we are coming out and announcing in this timeframe, I think is we're probably ahead of everyone since we report later than most everyone. And I think that's the pressure, that's the real pressure we saw.
How do I triangulate it? Last year, if you look at the comps in May, May was our strongest month overall. We had 11% comp store increase in May. We knew it was going to be our most challenging month. May last year, the weather was perfect.
It was summer early and we benefited from all those things. The momentum coming out of the tax and you touched on it Dana, the tax refunds and the lower withholding taxes that everyone was seeing in their paycheck, I think really gave a boost to the consumer. And we saw that in the business and we were able to take advantage of that. And I think the challenge we're facing right now is being up against some of those real positive dynamics from last year and some of the negative issues that have come up this year around trade and the uncertainty that's being created in the market overall with the consumer, I think has put pressure on the apparel segment. And I think in outlet retailing, which you touched on is the channel we're talking about that has such a big international tourist component that you really see that currencies are down 5% to 7% compared to this time last year and that's putting pressure on international tourism purchasing.
So that's what we're up against. I think those things start to reverse themselves as we move through June into July and get into the second half of the year and the comparisons do get easier, but we have to get through the next couple of weeks and then I think the comparisons start to get much easier.
Thank you. And then progress on the potential for licensing the CK Women's Jeans North America business, how is that moving along?
You know, as far as Morris and I, we at G3, Morris, the CEO of Gulf of the CEO of G3, we keep saying the deal is over. We signed, we shook hands, whatever. The lawyers are still playing around with some wording. I think that will all be behind us shortly. That deal is done.
They're showing product. They're actually talking about building spaces in certain key department store doors with new shopping shops. So clearly, that's all just moving forward as we go forward. And product has started to be sourced and put together. And we really feel good about how strong their product presentations to department store channel has been.
The reception of the product at retail has been extraordinary. And they're just great partners, G3, and they've done an amazing job with our Calvin Women's Business overall. So obviously giving them jeans is a bit of a no brainer at this point. So I think they're going to do a great job with it.
Thank you. Best of luck.
Thank you.
We'll take our next question from Jay Stoll from UBS. Please go ahead.
Great. Thanks so much. Mike, the question is about the operating margin guidance. I think you said it was up 20 bps for the year. I think last quarter was up 20 to 30.
So can you just talk about maybe what's driving the change in the operating margin guidance for the year?
Yes. I think a big piece of it is just the foreign currency is having some impact, the additional pressure on that. I don't think fundamentally anything has really changed dramatically. And then I guess just when you look at our heritage business, it's with the promotional environment in North America and what we're seeing in the open to buy, we've really moved those operating margins down most of all. So no change on Calvin and Tommy fundamentally, but the Heritage business is seeing what's going on in North America.
2nd half sales we moved down and that's putting pressure on margin and some of the expense structure, deleveraging there.
Got it. Then maybe during the quarter you announced a new licensing agreement with Nike for the men's underwear business. Give us an idea of what kind of impact that might have on the business, maybe not this year, but perhaps next year?
Yes, I think that's a fall 2020 launch. We think that the business has a potential of $100,000,000 business. I'm not sure how quickly it gets there. We're viewing product and talking to key customers. There's huge enthusiasm for the product and giving our expertise in that area on the men's side, they see it seems like a huge opportunity.
It opens up really new channels of distribution for us as well as existing channels. So there is a strong department store distribution. There's also because of the Nike brand strength, it really goes from Kohl's all the way up to Nordstrom and beyond. And then it opens up the whole athletic sporting goods market that I think there's a real opportunity to develop a greater underwear presence for men's in particular that's got a that has an athletic theme to it that has performance product associated with it. And I think we know how to do that product better than anyone and understand that and that's why Nike picked us.
And I think it's a real opportunity as we go forward.
Got it. Thank you so much.
We'll take our next question from Kate Fitzsimons from RBC Capital Markets. Please go ahead.
Yes. Hi, good morning. I guess going back to Ike's earlier question about the widening North American distribution of Tommy Hilfiger. I guess what is your approach to maintaining and to running the distribution while maintaining and balancing that strong relationship with Macy's? And then secondly, I noticed you called out the appointment of the Chief Digital Officer.
Just what are her priorities for the brands go forward as she ramps in the new role and maybe some digital focuses for the remainder of 2019? Thank you.
Sure. I guess on the first part was the Tommy distribution and the Macy's. Look, I think if you look at Macy's biggest brands, those brands like Calvin Klein,
and I'm not
going to talk about other competitors, but you could do it yourself. Those are their biggest brands within stores. It's not the exclusive brands. And I think Jeff Gannett has been very clear about looking for brands that are desired by the U. S.
Consumers and the need for exclusive national brands. They've clearly taken a different track as they move forward. I think performance drives the amount of open to buy dollars you get. And I think if you speak to anyone at Macy's, they'll tell you how strong the Tommy Hilfiger performance is and has been. Macy's is a key customer, strategic partner for us along our largest customer in the world overall from a wholesale point of view.
So obviously, they are always a priority for us. We make sure that they're first with product. They have the ability to do exclusive product with us for all of our brands and Tommy in particular and we'll continue to have that opportunity as we move forward. They've got some of the best showcases for brands in the United States with places like Herald Square and Union Square. So clearly, there's a marketing advantage and a brand advantage to be in those key spots and we understand that.
So I think the relationship has never been stronger between the two companies. Their preference to buy the brand has never been stronger. And if you look at the growth of the brand with G III expanding women's broadly across the floor and us expanding the men's assortment, really growing the denim component there as well and looking to expand the athleisure component of that business. I think Macy's will continue to be a growth account for us for in total, but also for the Tommy Hilfiger brand. So I think it's a question of balance and I think it's a very good result for us and I'm glad it works for Macy's as well.
And we'll take one more question operator as we're getting past the 10 o'clock hour.
Okay. We'll take our next our last question from Kimberly Greenberger from Morgan Stanley. Please go ahead.
Great. Thank you so much for squeezing me in this morning. Manny, Tommy Hilfiger has put up really strong results now for a number of years and the May slowdown here sounds calendar related or transitory. Is there any reason to think that the Tommy Hilfiger momentum has slowed or skipped a beat and that we won't see that momentum restored in the back half of the year?
No, I don't I mean, look, we have tremendous confidence in that brand. We see it in our order books with wholesalers in Europe, but also here in North America and how we're being planned here in North America and the opportunities that are open to the brand as we start to discuss new customers. We're dealing with, let's be fair, we're dealing with a channel issue in the outlet channel that I think is being overly pressured by international tourism. I think that will work itself out over the next couple of months. And then I think the brand is back on a trajectory as we move forward.
So I feel highly confident about the Tommy Hilfiger brand. And before so I think that answers that question. Before I close the conference, I just realized I didn't answer the second part of the last question, which is really around digital and some of the things we're doing. Marie's charge is to really work closely with the brands and the marketing teams on a regional basis and on a global basis to really focus on marketing. As we shift more and more on marketing online, we want to continue to make the right relationships throughout the world of digital, be it with Google or other key players.
I think Marie brings that experience from our days at L'Oreal and our experience on the digital side of the platform. She really is helping us leapfrog as we move forward to engage with consumers. The other thing that's really where we're making tremendous investment and I think Maria is helping us is the organization of the consumer data being able to take that consumer data and use it in a way that connects us with the consumer and we're not only making a connection, but we're making an emotional connection that will translate into a sales transaction. So we're trying to bring our marketing and she's trying to take our marketing and make the connection. Our marketing for so many years has been about build a brand, build a brand strength, which is key.
And I think it's served us well over the long term. But I think she brings more of a laser focus to the brand where we're connecting directly with consumers on more of an individual basis, tailoring on market message consumer by consumer and trying to really resonate with that consumer. Better understanding the relationships would drive sales. She's really opened some opened our eyes about some of the correlations between what drives consumers and how to get them to make a call of action on the brand. So I think her experience and knowledge will serve us well as we're making these investments and our brand messages, which our brands and our CEOs around the world and their own CMOs drive that component.
I think her role will be really helping them align that consumer message and making it tighter, more tailored as we move forward. And I think it's the way of the future and we need to be at the forefront and move forward. So I think that's going to help drive our business. So with that, I'd like to close the conference. Thanks for your attention and we look forward to updating you in August about results going forward.
Have a great day.
And that does conclude today's conference. Thank you for your participation. You may now disconnect.