Pixelworks, Inc. (PXLW)
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Earnings Call: Q2 2023

Aug 8, 2023

Operator

Good day, ladies and gentlemen, and welcome to Pixelworks Incorporated's second quarter 2023 earnings conference call. I will be your operator for today's call. At this time, all participants are in a listen-only mode. Following management's prepared remarks, instructions will be given for the question and answer session. This conference call is being recorded for replay purposes. I would now like to turn the call over to Brett Perry with Shelton Group Investor Relations. Please go ahead.

Brett Perry
SVP of Investor Relations, Shelton

Thank you, Benny. Good afternoon, and thank you for joining us on today's call. With me on the call are Pixelworks President and CEO, Todd DeBonis, and Chief Financial Officer, Haley Aman. The purpose of today's conference call is to supplement the information provided in Pixelworks' press release issued earlier today, announcing the company's financial results for the second quarter of 2023. Before we begin, I'd like to remind you that various remarks we make on this call, including those about projected future financial results, economic and market trends, and competitive position, constitute forward-looking statements. These forward-looking statements, and all other statements made on this call that are not historical facts, are subject to a number of risks and uncertainties that may cause actual results to differ materially. All forward-looking statements are based on the company's beliefs as of today, Tuesday, August 8, 2023.

The company undertakes no obligation to update any such statements to reflect events or circumstances occurring after today. Please refer to today's press release, the company's annual report on Form 10-K for the year ended December 31, 2022, and subsequent SEC filings for a description of factors that could cause forward-looking statements to differ materially from actual results. Additionally, the company's press release and management statements during this conference call will include discussions of certain measures and financial information in GAAP and non-GAAP terms, including gross margin, operating expense, net loss and net loss per share. Non-GAAP measures exclude amortization of acquired intangible assets and stock-based compensation expense, as well as the tax effect of these non-GAAP adjustments. The company uses these non-GAAP measures internally to assess operating performance.

We believe these non-GAAP measures provide a meaningful perspective into core operating results and underlying cash flow dynamics. We caution investors to consider these measures in addition to, not as a substitute for, nor superior to, the company's consolidated financial results as presented in accordance with U.S. GAAP. Also, note throughout the company's press release and management statements during this conference, we refer to net loss attributable to Pixelworks, Inc. as simply net loss. For additional details and reconciliations of GAAP to non-GAAP net loss and GAAP net loss to adjusted EBITDA, please refer to the company's press release issued earlier today. With that, it's now my pleasure to turn the call over to Pixelworks' CEO, Todd DeBonis. Please go ahead.

Todd DeBonis
President and CEO, Pixelworks

Thank you, Brett, and good afternoon, and welcome to all of you joining us on today's call. As reported in today's press release, our top and bottom line results for the quarter were within guidance and reflected the rebound from a uniquely challenging first quarter. Our 37% sequential revenue growth in the second quarter was primarily driven by increased shipments of our mobile ICs, resulting in mobile revenue more than doubling and reaching a record 50% of our total revenue. Combined with a moderate sequential increase in home and enterprise, attributable to stabilization in the projector market, Q2 marked the end of a smartphone inventory correction for Pixelworks, which gives us confidence in resuming our growth trajectory.

Before jumping into commentary on our end markets, I believe it would be helpful to first provide some brief, high-level perspective on what we're generally expecting in terms of the rest of the year. We believe our sequential revenue growth in Q2 was not a one-quarter event. Even though it was coming off an unusually low base in the first quarter, we expect continued sequential growth in mobile for the balance of the year. Looking at our internal forecast for the second half of the year, which today is largely booked, we also anticipate mobile revenue to reflect significant top-line growth over the first half of 2023. With that as a background context, I'll start a review of our mobile business.

As widely reported, many component suppliers that sell into the smartphone market are continuing to experience weaker demand, as distributors and smartphone OEMs continue to work down previously overbuilt inventories. This, combined with a more sluggish recovery than expected and in demand, has contributed to a prolonged market weakness, with prevailing consensus suggesting that current inventory correction in the smartphone supply chain will likely extend into next year. As reflected by the sequential increase in mobile revenue for the second quarter and our current expectation for continued sequential growth in the second half, the trend we are experiencing is meaningfully different than those of the broader smartphone market.

While Pixelworks certainly experienced the impact from a correction of mobile inventory during the fourth quarter of last year and the first quarter of this year, since April, we've effectively been completely clear on inventory of our mobile ICs, both within the channel and held by current customers. In fact, as mentioned on our prior call, we experienced multiple instances of mobile OEM customers requesting upside orders due to better than anticipated sell-through on several smartphone models incorporating our X5 and X7 visual processor ICs. This has continued into the current quarter, as many of the programs we are participating on have experienced upside demand post-launch. In addition to closely managing inventories, we sustained our aggressive mobile product and ecosystem development efforts throughout the downturn. A significant portion of these efforts have been centered around cultivating and leveraging a robust mobile gaming ecosystem.

Our team have and continues to execute well on this strategy. Our growth in an otherwise weak demand environment is evidence of our mobile strategy is working. In July, we expanded upon our existing mobile ecosystem initiatives with the announcement of the formal introduction of Pixelworks IRX gaming experience branding. IRX, referencing Image Rendering Accelerator. In a first for Pixelworks, our new IRX gaming experience brand directly targets smartphone end users. The brand itself is underpinned by Pixelworks' extensive portfolio of proprietary mobile visual processing solutions, coupled together with our unique and in-depth game tuning services.

In conjunction with the IRX brand, we are also establishing and supporting IRX certification program that will comprise both a mobile device incorporating Pixelworks' mobile visual processor, as well as a certified list of top mobile games that meet our minimum visual quality performance standards after tuning these games for play on IRX-certified smartphones. Concurrent with the launch of IRX gaming experience brand, we published the initial pre-certified list of 20 top mobile games, which we will continue to expand over time. We are also engaged with multiple OEM customers to incorporate the IRX device support certification on their next gen models. In advance of the phone officially being launched, a press briefing held last week, the Redmi K60 Ultra smartphone was pre-announced in collaboration with MediaTek, Xiaomi, and Pixelworks Shanghai.

This announcement with our fourth-tier 1 mobile customer, Xiaomi, also revealed that the Redmi K60 Ultra smartphone will be the first ever IRX-certified phone when it is officially launched later this month. Last week, OPPO affiliate, OnePlus, previewed the scheduled launch of its OnePlus Ace 2 Pro flagship smartphone, reminding consumers of OnePlus's groundbreaking multi-year partnership with Pixelworks, and featuring simultaneous super frame rate and super resolution functionality enabled by Pixelworks' X7 visual processor. As additional mobile games and devices are certified, we believe the IRX gaming experience will contribute to higher consistency and quality mobile gaming for end users, while also bringing increased consumer awareness to Pixelworks and our content and OEM partners. Turning to a brief update on our TrueCut Motion platform.

TrueCut Motion has now been established as the only commercially validated, scalable, and filmmaker-endorsed end-to-end solution for creating and delivering premium experience through the cinematic high frame rate content. Today, though most of us are accustomed to new technology seemingly being adopted and proliferating overnight, the professional film industry is different. Despite all the technological advancements, including most of device display systems capable of high frame rate and high resolution output, Hollywood sensor content production has continued to utilize 24 frames per second since the early commercialization of motion pictures. While there are multiple reasons behind the historical aversion to embracing higher frame rates, there is growing evidence that the adoption of higher frame rates is necessary to deliver high resolution HDR content without artifacts.

Most prominently, the future of motion pictures was foreshadowed by the theatrical release of James Cameron's Avatar: The Way of Water, as well as rereleases of Avatar and Titanic, all three of which were released globally to theaters in 4K HDR and featured cinematic high frame rate enabled by Pixelworks' TrueCut Motion platform. The box office success of these three titles instilled a new motivation among multiple industry participants to not only accept change, but also pivot towards increased releases of premium large format content. Specific to Pixelworks and our TrueCut Motion platform, we believe that we are making significant progress toward broader commercialization. I want to reemphasize that TrueCut Motion is a full ecosystem play, and the opportunity for TrueCut Motion is bigger than any one customer or partner announcement. We do expect...

We do, however, expect that we'll be making additional announcements before year-end that will serve as tangible proof points of TrueCut Motion's value proposition and continued adoption. Continuing with an update on our home and enterprise business, which now predominantly consists of visual processor SoCs for the digital projector market. Revenue was up sequentially over the first quarter, however, continued to reflect subdued orders from the projector OEMs in response to macro-related uncertainty and softer end market demand, particularly in China. Additionally, our largest projector OEM customer is still working to normalize their internal inventories and lead times, followed by the prolonged period of supply constraints and demand imbalances. With that said, order patterns have stabilized in recent months, and we currently expect a slow recovery in customer demand during the second half as the ongoing inventory correction continues to run its course.

During the second quarter, we delivered initial samples of our next generation SoC as part of our co-development project with our largest projector customer. As a result, we recognized an anticipated milestone payment as an R&D credit that reduced total OpEx for the quarter. We continue to expect this new SoC to achieve volume production and contribute to overall revenue growth beginning in 2024. Finally, an update on the progress related to our Pixelworks Shanghai subsidiary and the status of our progress towards a listing on the STAR Exchange. As briefly highlighted in our last call, we retained CITIC Securities as our advisor and sponsor to support Pixelworks Shanghai throughout the application and underwriting process. During the quarter, we submitted the application to formally begin the tutoring process, which is now well underway.

The tutoring process is a prerequisite for any company seeking to apply for a new listing and is anticipated to take roughly two to, or three to four months. The team is concurrently compiling a draft of the prospectus and supporting the associated multi-year audit for the subsidiary. I'm very pleased with our continued preparation and advancement toward a local listing. Today we remain on track to formally file before year-end. In conclusion, I continue to be inspired by our team's execution of strategic initiatives and our renewed growth and momentum in mobile in spite of the current environment. Although the ultimate recovery in the end market demand, specifically in China, is slower than most had anticipated, we are optimistic about our positioning and growth prospects for the second half of the year.

Specific to the third quarter, we are fully booked to achieve sequential top-line growth, coupled with expected improvement in gross margins, as the projector market continues to gradually recover and we further ramp mobile shipments in support of customers' upcoming launches of new smartphone models. With that, I'll hand the call to Haley to review financials and provide guidance for the third quarter.

Haley Aman
CFO, Pixelworks

Thank you, Todd. Revenue for the second quarter of 2023 increased 37% sequentially to $13.6 million from $10 million in the first quarter, was lower compared to $19.1 million in the second quarter of 2020. The sequential revenue growth in the second quarter was driven primarily by increased shipments into the mobile market. The breakdown of revenue in the second quarter was as follows: Revenue from mobile increased by over 100% sequentially to approximately $6.9 million, which represented a record 50% of total revenue in the quarter. Home and enterprise revenue was approximately $6.7 million, reflecting a small sequential increase compared to the prior quarter. Within home and enterprise, sales into the projector market continued to represent approximately 90% of this business during the second quarter.

Non-GAAP gross profit margin was 40.5% in the second quarter of 2023, compared to 44.1% in the first quarter of 2023, and 49.3% in the second quarter of 2022. As discussed last quarter, the lower gross margin level in the second quarter reflected not only the shift in product mix toward mobile, but also previous increases in cost of materials that we chose not to immediately pass through to customers. Beginning in the third quarter, we have begun passing through a portion of the higher cost of materials to customers, and as a result, we believe the second quarter marks the bottom for corporate gross margin and expect to realize incremental improvement in gross margin starting in the second half of this year.

Non-GAAP operating expenses were $10.7 million in the second quarter, compared to $13.6 million in the prior quarter, and $12.9 million in the second quarter of 2022. During the second quarter, we achieved another anticipated milestone related to our co-development agreement, resulting in a $1.9 million credit to R&D, which contributed to our reduced total operating expenses for the second quarter. On an non-GAAP basis, second quarter 2023 net loss was $4.8 million, or a loss of $0.09 per share, compared to a net loss of approximately $8.2 million, or a loss of $0.15 per share in the prior quarter, and a net loss of $3.3 million, or a loss of $0.06 per share in the year ago quarter.

Adjusted EBITDA for the second quarter of 2023 was a negative $4 million, compared to a negative $7.8 million last quarter and a negative $2.4 million in the second quarter of 2022. Turning to the balance sheet. We ended the quarter with cash and cash equivalents of $54.5 million, and the company continued to have no outstanding debt. Shifting to our current expectations and guidance for the third quarter of 2023. Based on current order trends and backlog, we anticipate third quarter total revenue to be in a range of between $15 million and $17 million. At the midpoint of this range, total revenue would represent an increase of approximately 17% over the second quarter, driven by expected sequential growth in both our mobile and home and enterprise end markets during the third quarter.

In terms of gross profit margin, as discussed in my earlier remarks, we've recently begun passing through in-incrementally higher material costs to our customers. This, combined with higher unit volumes and increased overhead absorption from higher total revenue, we expect to drive a steady expansion of gross margin over the course of the next several quarters. Specific to the third quarter, we expect non-GAAP gross profit margin to be between 42% and 44%. We expect operating expenses in the third quarter to range between $13 million and $14 million on a non-GAAP basis. Keep in mind, the operating expenses in the second quarter had the benefit of a milestone credit to R&D, and we do not expect a credit associated with the co-development agreement during the third quarter.

Lastly, we expect third quarter non-GAAP EPS to range between a loss of $0.13 per share and a loss of $0.09 per share. That completes our prepared remarks, and we look forward to taking your questions. Operator, you can proceed with the Q&A session. Thank you.

Operator

Thank you. As a reminder, to ask a question, please press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Suji DeSilva of Roth Capital. Your line is now open.

Suji DeSilva
Managing Director and Senior Research Analyst, Roth Capital Partners

Hi, Todd. Hi, Haley. congrats on the progress here. I know it's coming out of the bottom. Sorry if it looks good there. Todd, the, the, the new fourth, fourth, fourth, tier one. I'm just trying to understand, you know, that ramp versus the other three you've already had and the initial ramp here, you know, how it sizes versus the other three, and more importantly, your confidence that there's steady sequential growth, given that sometimes the newer customers have an initial build and then kind of pause to see how the program goes before they move forward. Any color there would be helpful.

Todd DeBonis
President and CEO, Pixelworks

Okay. Well, the customers announced, it's Xiaomi, we can talk about them.

Suji DeSilva
Managing Director and Senior Research Analyst, Roth Capital Partners

Yep, sure.

Todd DeBonis
President and CEO, Pixelworks

They had, you know, let me just talk about what I feel are the differences between this product launch and previous product launches with other tier ones. First, it's a sizable launch. I would say we've had some larger, we've had smaller, it's in the mid, from a quantity perspective. They did up their quantities twice pre-launch, they feel they're gonna get good demand for this. The most notable difference between this launch and all the other launches is they fully embraced marketing the differentiation that Pixelworks' visual processing brings them and fully embraced co-marketing the IRX ecosystem brand. They did this in a large event last week, where 70 local press attended, and they effectively launched a three-way partnership between ourselves and MediaTek.

MediaTek is on this particular gaming platform, their newest Dimensity. All, you know, executives from MediaTek, Pixelworks, and Xiaomi presented the output of this collaboration. I would say that's, that's the most notable, both marketing and how they presented it. If you go back and look at some of our previous tier one launches, the customers tried to present this, our technology as their technology. We had some co-marketing, but they sort of varied it. They wanted to present it that, that their innovation was differentiating the market. I think what you're going to see go forward is the market, brand launches are going to acknowledge us and our ecosystem.

Suji DeSilva
Managing Director and Senior Research Analyst, Roth Capital Partners

Oh, okay, Todd. That's helpful. The, this IRX brand, I'm curious how this is gonna be marketed going forward. It sounds like it could be a, a good way of, pulling in incremental demand for your product. What, what, are the ways it's going to be marketed?

Todd DeBonis
President and CEO, Pixelworks

Well, we're gonna market it. Our OEM customers are gonna market it. Our gaming vendors are gonna market it. We will be the predominant marketeer of the brand. Understand, you know, right now I'm talking to predominantly U.S. investors. A big part of our marketing will be local marketing in China and Southeast Asia, and targeted towards the end markets where these phones go.

Suji DeSilva
Managing Director and Senior Research Analyst, Roth Capital Partners

Okay, last question for me on the smartphones. Todd, are you seeing a bifurcation of the demand, that's, you know, kind of recovering modestly here between the premium smartphones, where I think Pixelworks is represented well, versus the broader smartphone market? Is that part of the dynamic that's giving you more confidence maybe than the rest of the smartphone component peers you have? Thanks.

Todd DeBonis
President and CEO, Pixelworks

Well, what's giving me confidence is backlog. I, I do believe that the premium market held up much better than the low-cost market this year.

Suji DeSilva
Managing Director and Senior Research Analyst, Roth Capital Partners

Okay, thanks, Todd.

Todd DeBonis
President and CEO, Pixelworks

Thank you, Suji.

Operator

Thank you. One moment, please, for our next question. Our next question comes from the line of Quinn Bolton of Needham & Company . Your line is now open.

Quinn Bolton
Managing Director of Equity Research, Needham

Hi, Todd. Wanted to follow up on, on Suji's question. Obviously, you know, we, we've all gone through this sort of inventory correction in the China market, and you're sort of coming out of it much earlier than many others. I guess I'm wondering, do you get pretty good sell-through data for the models that you're in? Do you have a way of tracking whether inventory of those handsets, you know, is, is pretty clean? Obviously, the Xiaomi is, is a new launch, but for the run rate business, I think you, you know, you've mentioned multiple customers, I believe, were upsiding orders in the quarter. It sounds like that activity was broader than, than Xiaomi. Just trying to get a sense of if you have a pretty good view into the sell-through of, of those phone models.

Todd DeBonis
President and CEO, Pixelworks

You know, I, I'm, Quinn, I, I wish I had a better view. Our view is through our customer dialogue, through executives at the customer dialogue. Then, you know, when they come in and with short notice, start upsiding us on quantity, then I, I clearly get a picture, right? My take on this is, I think in general, the premium brands held up a little bit better. I think specifically the brands we were or the models we were in are doing well. When I say doing well, I meant doing well to the OEMs', expectations for the model when we first started on it, right?

You know, one of the things I, I've witnessed is if you go back to 2021, the forecast data and the order coverage that customers gave us for models going into 2021 was all inflated. I mean, we realize that today. We probably didn't realize it as much then. The behavior of the customers today is the opposite. You know, they really, I mean, in some cases, they bid off on 2x or 3x the amount of inventory they would digest of a particular component, not us, but other components, in an entire year. They have gone over the last six to nine months of trying to burn through some of this old inventory, but this is the smartphone marketplace, and if you use old inventory too long, your, your product's not competitive.

What they're doing is you will, I think they're gonna get towards the end of this. They won't burn through all these old inventories. They'll start just jettisoning it, right? They'll, they'll, they'll scrap it. They'll write it off their books, and they'll be clean. That exercise has left all of the ODMs in China extremely cautious. I think going into this year, the projections they gave us for some of these model launches was, was low. One thing that happened over the last three years, and I think it's, it's definitely happened for us, I don't know if it happened for all the suppliers. Going into it, China ODMs would not give component suppliers full coverage. We might have a 26-week cycle time to build our products. We, going into the, into the constraint period, everybody tightened up their requirements.

Non-cancellable, non-returnable orders, full cycle time, lead times. I see other suppliers in more commodity-oriented aspects of the supply chain, they're backing off to where they're absorbing the cycle time, and they don't get a lot of order coverage. We've retained it. If somebody comes in and wants to do a program with us, they're pretty much booked. You know, most of these programs get fully built out in nine months. They're almost fully booked for the entire program before we launch the phone. Non-cancel, non-returnable. Hopefully, that gave you a little insight, Quinn.

Quinn Bolton
Managing Director of Equity Research, Needham

Yeah. No, that, that was great. And then I guess maybe two, two for Haley. You guided margins to a range of 42%-44%. How quickly or should we expect margins can get back to the kind of 48%-50% level, you know, especially as mobile becomes a, a greater part of the overall mix? Is, is that, you know, is 48%-50% still something you'd see happening perhaps in 2024?

Haley Aman
CFO, Pixelworks

Yeah, actually, in 2024, we're targeting to end the year with mid-50s for, for margin. Absolutely getting up to the 48%-50%, but even further than that, by the end of 2024.

Quinn Bolton
Managing Director of Equity Research, Needham

Perfect. Then, last for me, the NRE payments that, that offset R&D in the June quarter, you're not expecting a payment in Q3, but you say you'll, you'll that, that program ramps in 2024. Are there still additional NRE payments for milestones before that project completes and begins to ramp, or was, was the second quarter payment the last large NRE with that program?

Haley Aman
CFO, Pixelworks

There is still one more NRE payment, which we currently expect to achieve in Q4.

Quinn Bolton
Managing Director of Equity Research, Needham

Similar size?

Haley Aman
CFO, Pixelworks

No, a little smaller.

Quinn Bolton
Managing Director of Equity Research, Needham

Okay.

Haley Aman
CFO, Pixelworks

Not, not quite $1.9 million. A little, little less than that.

Quinn Bolton
Managing Director of Equity Research, Needham

Great. Okay. Thank you.

Operator

Thank you. One moment, please, for our next question. Our next question comes from the line of Richard Shannon of Craig-Hallum Capital Group. Your line is now open.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Hi, Todd, Haley. Thanks for taking my questions as well. Maybe I'll start with a tactical question. You're just on the third quarter guidance in terms of sales. You're talking about some nice sequential growth here. Any way you'd like to delineate whether there's a meaningful difference in growth rates between mobile and projector to get to that point?

Todd DeBonis
President and CEO, Pixelworks

Haley, you wanna answer that question?

Haley Aman
CFO, Pixelworks

Yeah. I, I would think about it, you know, both mobile and the home and enterprise are kind of contributing equally to that growth in Q3 compared to Q2.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Okay, good. That's that's good to see here in the context of increasing gross margins. Nice job there. Todd, maybe a couple questions on IRX. I guess I'll just ask them both right off here. Just wanna get your sense of breadth of acceptance across all the OEMs, the gaming studios, and even the gaming engine to the degree that they're important here. Then maybe you can talk a little bit about the cost of implementation of this branding exercise.

Todd DeBonis
President and CEO, Pixelworks

I, you know, listen, this is, this is something we've been thinking out about for a while. We've been in implementation mode for maybe three to five months, and it's in the early stages. You, you should see, you know, we expect to see much broader adoption. We expect to see everybody adopt it, right? That is across our, our ODM customers and models and across the games that we tune. You know, we definitely will see increased marketing costs. We will leverage the ecosystem's marketing costs as well.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Okay. That last point, Todd, are you saying it's gonna be a barely noticeable or, or sort of noticeable impact on your OpEx going forward? Is it maybe even overstating it in that, in that way?

Todd DeBonis
President and CEO, Pixelworks

You know, I, how do you define noticeable? I'm definitely ramping up head count in both the gaming ecosystem team, which is a technical team, and the outbound marketing communications team. If you're asking me outright, are we funding market development funds? Today, we are not.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Sounds like you're suggesting that it might be a possibility down the road. Is that fair to-?

Todd DeBonis
President and CEO, Pixelworks

Mm-hmm.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Fair to think here, Todd, quarterly?

Todd DeBonis
President and CEO, Pixelworks

I really believe in communicating a, a common theme and brand around a differentiated experience to the consumers. You know, we in the, the, the hardware space tend to... You know, we live in this world all the time. When you market it to consumers, we think they understand all of the acronyms, Es, and Cs that we live in. They don't. If we can get them to understand, they, they definitely. I mean, mobile gaming is a... They spend a lot of time. It's probably the, a top three use for mobile phones, right?

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Yep.

Todd DeBonis
President and CEO, Pixelworks

As far as gaming. If they can understand the difference of experience of an IRX branded ecosystem, meaning the game, the ODM, et cetera, and they notice the difference, they notice the difference in the look, the feel, the speed, the smoothness, and the power consumption. I mean, some of these games. Let me give you one example. There's this. There's a game called Genshin Impact that most of the OEMs in China will use to demonstrate the performance of their solution because it is an action game on the GPU.

If you, you try to render it in real time, in native mode, on the most advanced Qualcomm or MediaTek GPU, you will be lucky to sustain 50 frames per second and play for maybe two hours before you burn through a, a rather large battery on one of these new phones, if you're displaying it, you know, on one of the newer OLED displays. These same phones that you're that we just launched, we render, you know, so we offload the GPU. It's now rendered at a lower frame rate, like 30 frames per second, at a lower resolution. We do post-processing. We render the game at 144 frames per second, at full capability of the display that's there. In Shannon's case, I think it was a 1.5K display.

Then we increase the ability for the user to play the game for up to three hours. If they just... If you can quantify that differentiated experience with a brand, everybody benefits. The ODM benefits, the gaming manufacturers benefits, and the consumer benefits, and of course, Pixelworks benefits. To me, it's about bringing the benefit. You're asking me specific questions about, are we willing to spend money to build that, that brand? And that recognition within the consumer market space, and we absolutely are. We're doing it today, and we'll ramp up more as we see success.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Okay, great. Well, we look forward to seeing that happen here. A couple last questions for me, and I'll jump out of line. I got a follow-up on the answer on the growth margins from a little earlier. Haley, you were talking about a goal of growth margins in the mid-50s, exiting next year. I, I would think everyone would assume that the mix of mobile will be noticeably higher than even it is today. With that, and correct, correct my assumption if I'm wrong, and then mobile tends to be a, you know, a lesser mix for you, and that ramping from the low 40s up to the mid-50s would be a pretty impressive scenario. I would assume that we're also excluding the potential for true, like, contribution in there.

I wonder if you can help me understand and bridge between today and that mid-fifties, how does that happen? Either the sense of volume or any other dynamics here that are gonna help the mix improve that much?

Haley Aman
CFO, Pixelworks

Yeah. We will be increasing margins for mobile more than projects are over that period for the purchases coming from our growth business. As new visual processors are adopted, all of that kind of helps to get to that number, that mid-fifties. Todd, feel free to jump in if you want to provide any more color on that.

Todd DeBonis
President and CEO, Pixelworks

Be clear for Richard's question. Richard, as we if you look historically, we, our input costs went up quite a bit over the last two years, as did everybody that use TSMC. Some of those input costs got passed forward to the customers. Not all of them, right? Certainly not all of them with margin, right? We are now catching up to some of that activity that's being settled down. Is part of it. In mobile, specifically, what is part of it is we've you're gonna see us introduce a new visual processor publicly. The customers have been introduced over six months ago to it. They're already, they're working on phones with it, that's beyond the X7. We made sure that the margin profile on that device was better than, than the previous device, the X7.

We are introducing yet another device in, I'd say, mid-2024. It'll be our first 12-nanometer-based device. That's why you've seen... part of the reason why you've seen some of our OpEx, R&D go up, is we're focused on a 12-nanometer device that's 22-nanometer. The margin profile on that device is incrementally better than the device we're going to announce in a month. As the adoption of our roadmap happens, we will see a significant increase in margin profile for the mobile-specific business.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Okay, excellent. That's, that's great detail. Thanks for that, Todd. The last one, I'll jump out of line here. TrueCut. You teased some announcements or at least an announcement before the end of the year about a tangible proof point of the ecosystem developing here. Wondering if you want to give us any clues as to what part of that ecosystem, or suggest how should we think about what kind of events can happen here?

Todd DeBonis
President and CEO, Pixelworks

You know, I don't want to give too much clues. What I'll say is, there are several things we're working on. You know, Lightstorm has been a big advocate for using TrueCut technology and high frame rate in general, to deliver a unique experience to premium large format theaters. Okay? Premium large format theaters are all types of theaters, but I, I would say the most recognized ones for, you know, for this audience on the call would be Dolby Cinema, IMAX, and in China, there's something called CINITY.

As you go to premium large format theaters, and you want to deliver, high resolution, 4K, and high dynamic range in either 2D or 3D, but even more noticeable in 3D, because of the contrast of brightness and the expanded, resolution, artifacts are much more noticeable, if you deliver it in 0.4 frames per second. Okay? If you go to 48, it's even more noticeable, unless you do use our technology to do cinematic high frame rates. What we've seen is, we've seen other people, other, you know, what we would call, on the creative side, want to take advantage of this technology to do a similar delivery of it.

We've seen premium large format technology leaders come to us and say, "How do we get more content to our PLF theaters?" That might give you a little bit of color of where we've been spending a lot of time and energy. There's more, there's more than that. I just don't want to go into it.

Richard Shannon
Senior Research Analyst, Craig-Hallum Capital Group

Fair enough. That's some, that's some good color there, Todd. I will step out of line. Thank you.

Todd DeBonis
President and CEO, Pixelworks

Yep. Thank you, Richard.

Operator

Thank you. Okay, I do not see any other questions at this point. I would like to turn the conference back to management for closing remarks.

Todd DeBonis
President and CEO, Pixelworks

Okay. Thank you. I have no further closing remarks. Continued progress in, in, a reasonably difficult environment, but w-we feel pretty good about our prospects right now. Thanks to everybody for participating.

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.

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