Good afternoon. My name is Donna, and I'll be your conference operator for today. At this time, I would like to welcome everyone to PayPal Holdings earnings conference call for the Q4 2021. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star then followed by the number 1 on your telephone keypad. If you would like to withdraw your question, press the pound key. Thank you. I would now like to introduce your host for today's call, Ms. Gabrielle Rabinovitch, Senior Vice President, Corporate Finance and Investor Relations. Please go ahead.
Thank you, Donna. Good afternoon, and thank you for joining us. Welcome to PayPal's earnings conference call for the Q4 of 2021. Joining me today on the call are Dan Schulman, our President and CEO, and John Rainey, our Chief Financial Officer and EVP Global Customer Operations. We're providing a slide presentation to accompany our commentary. This conference call is also being webcast, and both the presentation and call are available on our investor relations website. In discussing our company's performance, we will refer to some non-GAAP measures. You can find the reconciliation of these non-GAAP measures to the most directly comparable GAAP measures in the presentation accompanying this conference call. Management will make forward-looking statements that are based on our current expectations, forecasts and assumptions and involve risks and uncertainties.
These statements include our guidance for the Q1 and full year 2022 and our medium-term outlook. Our actual results may differ materially from these statements. You can find more information about risks, uncertainties, and other factors that could affect our results in our most recent annual report on Form 10-K and quarterly reports on Form 10-Q filed with the SEC and available on our investor relations website. You should not place undue reliance on any forward-looking statements. All information in this presentation is as of today's date, February 1, 2022. We expressly disclaim any obligation to update this information. With that, let me turn the call over to Dan.
Thanks, Gabrielle, and thanks everyone for joining us. Today, I'm gonna highlight our 2021 results, but I also wanna spend time discussing the opportunities and challenges we face this year. 2021 was one of the strongest years in PayPal's history. Our revenues grew by 18% to $25.4 billion, and our non-GAAP EPS grew 19% to $4.60. We surpassed $1 trillion in annual TPV for the first time in our history, ending the year with $1.25 trillion of total payment volume. We had a record 5.3 billion transactions in Q4 alone, up 21%. We added 49 million net new active accounts to exit the year with 426 million active accounts, including 34 million merchants.
In the last two years, we added 122 million net new active accounts, and despite that spike in new users, our transactions per active account grew to 45 this past year, an 11% increase. Last but not least, we generated $5.4 billion in annual free cash flow. With all that said, 2021 was also a difficult year. It was a particularly hard year to forecast. eBay's migration to managed payments happened faster than we anticipated. Overall, eBay put $1.4 billion of pressure on our top line, reducing our revenue growth by 700 basis points. Ex eBay, our revenue growth was very strong, growing 29% on a spot basis for the full year and 22% in Q4. Exogenous factors also did impact our results.
Supply chain issues disproportionately impacted our cross-border volumes and our small business merchants. Inflationary pressures impacted spending within certain segments of our user base. Rising threats from COVID variants cut travel and event bookings, and the elimination of government stimulus had an impact as well. E-commerce growth rates during the holiday season were lower than industry expectations despite a strong two-year growth rate of almost 50%. We are also lapping some of the strongest quarters of growth in our history. Even so, we once again grew our market share and came within our revenue guidance for the quarter. 2022 is gonna be a year of transformation and investment as we transition from outsized growth driven by lockdowns during the pandemic and finalize the lapping of eBay's managed payments transition.
eBay's transition will put an incremental $600 million of pressure on our top line, approximately $400 million in Q1 and $200 million in Q2. In the second half of the year, I look forward to being able to stop adjusting for eBay and letting the strength of our core results speak for themselves. Our growth ex eBay has consistently been above 20%, and our year-over-two-year growth rates have been remarkably stable, again demonstrating the underlying strength of our platform. As I take a step back to reflect, it's clear we are in a significantly stronger position than when we entered the pandemic, with the world continuing to digitize, the use of cash dissipating, and the move towards omni-channel commerce accelerating.
Our vision of becoming an essential consumer financial super app across payments, basic financial services, and shopping tools is more relevant than ever before, and our tens of millions of merchants continue to look to us to provide a comprehensive platform for them to navigate the digital economy where the lines between virtual and physical commerce are disappearing. The past two years have revealed new insights about our customers. We have seen their behaviors and expectations evolve throughout the pandemic, with corresponding impacts on the key drivers of our business model. Consequently, as John will discuss in more detail, we are shifting our emphasis more towards engagement and towards driving higher value NNAs. Consumers who are more engaged drive incremental sales for our merchants, and they drive growth at much higher margins and ROI.
Over time, we obviously still expect to grow our net new actives, but more in line with our pre-pandemic levels. At the same time, we fully expect engagement will increase above our current trend lines while we accelerate revenue and EPS growth throughout the year. Our forecast for 2022 is appropriately measured, given the difficult comps in the first half and an unpredictable macroeconomic environment. We're gonna focus our energy on what we can control, including key product and go-to-market initiatives that will enable us to capture the numerous opportunities that are inherent in the secular shift to digital. At the same time, we will drive increased operating leverage in order to enter 2023 with revenues and non-GAAP EPS growing at over 20%. The underlying fundamentals of our business are strong, and our team is executing to win.
Last year, we launched more products and experience for our customers than any other year in our history. We integrated Honey into the new PayPal app to help consumers shop and discover deals and new brands. We expanded our checkout capabilities to help consumers pay on their own terms, whether in store with QR codes, over time with buy now, pay later, or with emerging funding sources like cryptocurrencies or reward points. We acquired Happy Returns to anchor our post-purchase process and make returns easier and more affordable. We expect these investments will continue to drive increasing engagement. We are intently focused on taking our best-in-class checkout experiences to even greater heights. Through our investments, we are making it faster and easier to check out with some of the highest authorization rates in our history.
Today, more than 70% of the top North American and European retailers, including more than 80% of the top U.S. retailers, accept PayPal or Venmo at checkout. We continue to grow our market leadership in branded payments, with our average share of checkout among top merchants continuing to increase. Last quarter, we signed new or expanded agreements with Instacart, Gap Inc., DoorDash, Adobe, Oracle, and Salesforce. Buy now, pay later is a perfect example of the type of investment we are making to give shoppers and retailers more reasons to engage with PayPal. Buy now, pay later is available in 8 markets, including with Paidy in Japan. We continue to see rapid consumer adoption with $3.2 billion of buy now, pay later TPV in Q4 alone, a $13 billion run rate with Q4 growth of over 325% year-over-year.
We've processed 54 million loans globally since launch, with 13 million unique consumers and 1.2 million merchants using our buy now, pay later services. Venmo had a solid finish to the year and closed out 2021 with more than a quarter of a billion dollars of revenue in the Q4 , up 80% year-over-year. We are still at the beginning of our monetization journey, with Amazon implementing the option to pay with Venmo later this year. Venmo is turning an important corner, and in Q4 helped to drive the sequential increase in our overall take rate. As always, we've got a lot of work ahead of us. We are fortunate that we have so many assets to leverage in a future that is clearly moving in our direction. We have a two-sided network at scale.
We are one of the most trusted brands in the world. We have tremendous financial strength with a strong balance sheet, and we anticipate generating approximately $6 billion of free cash flow in 2022. We have a seasoned and experienced team with strong relationships with customers, regulators, and policymakers around the world. I want to thank the PayPal team for all they do, for staying focused, innovating at scale, delivering more product than ever before with record platform stability and availability in a time where our payment volumes have nearly doubled over the past two years. I'm excited about building on the underlying momentum of our core business, and I know our team feels that same sense of purpose and optimism. With that, let me turn the call over to John.
Thanks, Dan. I'd like to start off by thanking our customers, partners, and employees for helping us deliver an outstanding year following our record-breaking performance in 2020. There are several important points that I want to discuss today. I'm going to discuss a pivot in our strategy to focus more on engagement and what that means for our net new actives going forward. I also want to discuss why we are taking a more conservative outlook for 2022 for both revenue and earnings. Lastly, that we don't believe either of these items will prevent us from achieving the revenue and earnings growth rates, along with our free cash flow objectives in the out years of the period contemplated in our medium-term guidance. First, I want to spend a moment discussing our Q4 performance.
2021 certainly had its ups and downs, but when one steps back and looks at our overall performance, it was really an amazing year. TPV grew 33%, revenue grew 18%, and we generated $5.4 billion in free cash flow. We also added 49 million customer accounts, ending the year with 426 million. Our engagement metric, transactions per active account, grew 11%, an acceleration of approximately 10 percentage points from 2020. Remarkably, in 2021, growth on our platform, excluding eBay, accelerated meaningfully on top of extraordinary performance in 2020. TPV growth accelerated more than 500 basis points to 38%, and revenue growth accelerated more than 600 basis points to 29%.
Since 2019, our volumes ex eBay have nearly doubled, and overall, we've consistently grown volumes well ahead of industry growth rates. We also advanced our leadership position in checkout. Since the start of the pandemic, on average, our share of checkout among the largest publicly traded merchants has increased by nearly 200 basis points. Further, in the U.S., consumer adoption of our digital wallets is several times higher than the next nearest wallet, and our merchant acceptance leads all other checkout buttons by an even more sizable margin. By any measure, we are a leader in digital payments. There are only a handful of companies that generate the amount of revenue and free cash flow growth that we do annually, and we are confident that our long-term market opportunity is greater than ever.
In the Q4 , total payment volume grew 23% to $340 billion. eBay volumes in the quarter declined 45% and represented 2.7% of total volumes versus 6% last year. Excluding eBay, volumes grew 28% on a currency neutral basis. Revenue in the quarter increased 13% to $6.9 billion. Revenue ex eBay grew 22%, which is 2 points ahead of our medium-term growth outlook. This strong performance was broad-based across Braintree, Venmo, core PayPal, and our credit products. Relative to the Q4 of 2020, U.S. revenue grew 27% and international revenue decreased 1%. Supply chain shortages and eBay's transition adversely impacted cross-border volumes and foreign exchange fees. Ex eBay international revenue grew 11%.
Importantly, on a currency neutral basis, the two-year compounded growth rate for revenue in the quarter remained consistent with the Q4 of 2020, underscoring the strength and consistency of our business. In the Q4 , total take rate was 2.04% and transaction take rate was 1.88%. Notably, both increased sequentially, reversing an approximately two-year trend of sequential take rate declines. Both product mix and pricing benefited our performance. In the Q4 , our volume-based expense performance was strong. Transaction expense increased 3 basis points as a rate of TPV to 87 basis points, driven by volume mix, particularly our growth in Braintree volumes, and Q4 seasonality, which increases credit card mix relative to other funding instruments. Transaction losses improved 1 basis point to 9 basis points, which matches the best performance we've reported in our history.
Credit losses were 1 basis point as a rate of TPV versus 3 basis points last year, driven by our mix of originations, portfolio performance, and $9 million in reserve releases. At the end of the quarter, our credit loss reserve coverage ratio was approximately 9%. In total, we released $312 million of reserves in 2021. Transaction margin dollars increased 6% to $3.6 billion, and ex-eBay grew 18%. Transaction margin as a rate declined 365 basis points to 52.3%. Our non-transaction related expenses grew 10% in the quarter. On a non-GAAP basis, operating income was flat in comparison to last year, and operating margin declined 291 basis points to 21.8%. Non-GAAP earnings per share were $1.11.
We ended the year with cash equivalents, and investments of $16.3 billion. In addition, free cash flow increased 38% in the Q4 to $1.6 billion, and we repurchased $1.5 billion of stock in the quarter. I'd now like to discuss our net new accounts and provide more context for our performance and our expectations for 2022. For the quarter, our guidance contemplated generating about 12.9 million net new actives on an organic basis. We had a slower than expected finish to the year and came in below our target. There are three factors that contributed to this, which I will discuss in increasing order of magnitude.
First, the more muted growth into the year for e-commerce growth, driven by both supply chain challenges as well as pullback in spending by lower-income consumers affected consumer growth. Second, in the back half of the quarter, we also changed course on some of our customer acquisition strategies, including incentive-led campaigns. Lastly, and most impactful to the quarter, there were certain accounts that we disqualified or excluded from our net new active number. For context, we regularly assess our active account base to ensure the accounts are legitimate. This is particularly important during incentive campaigns that can be targets for bad actors attempting to reap the benefit from these offers without ever having an intent to be a legitimate customer on our platform.
In the Q4 , in connection with the increased use of incentive campaigns throughout 2021, we identified 4.5 million accounts that we believe were illegitimately created. This number is immaterial to our overall base of 426 million customer accounts, but it affected our ability to achieve our guidance in the quarter. Now I want to shift to how we're thinking about net new active accounts in 2022, which is separate and apart from the factors impacting Q4. I'm going to start with the headline here and then provide some explanation. We are evolving our customer acquisition and engagement strategy, and we now expect to add 15-20 million net new customer accounts this year. In addition, we no longer believe that the 750 million medium-term account aspiration we set last year is appropriate. I'll explain.
Over the past two years, we've added more than 120 million customer accounts to our platform. This is, without question, remarkable growth and a complete step change from our trajectory prior to the pandemic. Our strategy for this has been twofold, continue to add net new actives and increase the engagement of our customer base. Last year, given the strong user growth, we pursued a strategy to retain those customers most likely to churn, as well as attract many more new customers. We also leaned into incentivized customer acquisition tactics to a much greater extent than we ever have in our history. At the same time, we've continued to focus on and invest in areas that deepen our engagement with our customers, particularly as we continue to add new products and services.
To assess the effectiveness of these strategies, we look at the impact on customer behavior in the months that follow account creation. In essence, looking at the ROI or return on that investment spend from their expected contribution to TPV, revenue, and operating income. These programs are very successful in generating account creation, but overall, these customers have lower engagement and a higher propensity to churn and have not met our required level of return. This dynamic compounds over time as it requires increasing investment simply to keep minimally engaged users on our platform. Similar to a lot of businesses, we have a Pareto dynamic in ours where the vast majority of our volume comes from about a third of our customer base. What this means is that unlike a subscription model where more users equates to more revenue, in our business, that relationship is much more attenuated.
In assessing our marketing effectiveness, our engagement initiatives were considerably more successful than the incentive campaigns. We successfully moved customers up the engagement continuum into higher levels of engagement throughout the year. These strategies had strong returns and over time will be important contributors to achieving our long-term revenue per user objectives. Moving forward, we will continue to grow our users, but our focus will be on sustainable growth and driving engagement. To be very clear, this is a choice on our part. We could increase our spend and accelerate our net new active trajectory. However, we believe there are better ways to achieve our financial results. We strongly believe that we are making the right decisions in redirecting our spend toward high-value customer acquisition and engagement channels.
That said, over the next 12 months, as these less engaged customers naturally roll off, it will materially reduce our quarterly net adds. Over the next couple of quarters, we plan to supplement the disclosure of net new actives with the addition of monthly active unique user and ARPU metrics. These metrics have a more meaningful correlation with our financial results, and we believe this incremental disclosure will allow you to better assess engagement on our platform and the degree to which our strategies are working. I'd now like to discuss our financial guidance for 2022 in the context of our Q4 performance and the initial outlook we provided in November. Overall, revenue performance for the quarter came in about how we had expected. October was a strong month, buoyed by some expected pull forward in holiday shopping.
However, the back half of the quarter was weaker than we expected. Consistent with the reported sequential decline in seasonally adjusted retail sales and consumer spending in December, we experienced a softer end to the quarter. The impact of Omicron and the effect of inflationary prices, combined with lack of stimulus, is having an impact on spending, and by extension, our business. This impact is most pronounced on our lower-income cohorts and has continued into the Q4 . The persistence of inflationary effects on personal consumption, labor shortages, supply chain issues, and weaker consumer sentiment have led us to adopt a more cautious outlook. On last quarter's call, we preliminarily indicated high teens revenue growth for this year and said that if we had to pinpoint it would be around 18%. We have an incredible business, but we are not immune to the vagaries of the economy.
Based on our more conservative stance today, we are starting the year with an expectation for revenue growth in the range of 15%-17%. If these issues do not improve, it could cause us to be toward the lower end of that range. Should we see improvements relative to what we're seeing right now, it could result in being toward the upper end of that range. The environment continues to be difficult to predict, and this guidance provides our best estimate of the likely range of outcomes. In addition, as we discussed when we reported our Q3 results, our earnings growth in 2022 will be constrained by lapping the release of the credit reserves and a very low effective tax rate last year. In 2021, we released $312 million in credit reserves.
This benefited operating margin by approximately 125 basis points and earnings per share by $0.21. Our effective tax rate was 10.5% last year, resulting from favorable discrete items, settlements, and resolutions, and benefited earnings per share by approximately $0.33 for the year. This is compared to an estimated tax rate of 16%-18% this year. In the aggregate, these factors total $0.54 of EPS pressure year-over-year and represent a 12-point headwind to earnings growth this year. At the same time, continuing to invest in innovation in our go-to-market strategies is essential. Over the last two years, we've invested nearly $1 billion over and above our historical spend in areas like engineering, technology, marketing, and customer support, all of which have generated tremendous returns for us.
This year, we're focused on leveraging these investments while continuing to innovate at scale, strengthening our competitive positioning, and advancing our leadership in digital payments. Importantly, we expect to deliver solid leverage in our non-transaction related expenses in 2022, which will be offset by volume-based expense growth predominantly related to our changes in our credit reserves. As a result, we expect operating margin to be in the range of 23% this year. For the year, we expect to deliver $4.60-$4.75 in non-GAAP earnings per share. In the Q1 , we're up against our hardest comps as we grew revenue 31% and non-GAAP EPS 84% in Q1 last year. The first half of last year benefited from stimulus, stronger consumer confidence, and a greater contribution from eBay.
For the Q1 , we expect revenue to grow approximately 6% to $6.4 billion and non-GAAP EPS to be $0.87, which represents about a 30% decline from last year. As we progress through the year, our revenue growth will accelerate. We plan to deliver at least 20% revenue growth in the Q4 and exit the year at a top line growth rate in line or ahead of our medium-term target. In addition, while the trajectory of the economy has been difficult to predict and may give rise to short-term deviations in our expected performance, over the long term, nothing has changed as it relates to our confidence in our business and our expectations for performance beyond 2022.
That said, when we laid out our medium-term outlook one year ago, underlying the assumptions was a more normalized, steady-state expectation for overall economic activity and consumer demand. Our medium-term targets simply did not contemplate inflation at a 40-year high and supply chain issues not seen in my lifetime. As such, 2022 is now off to a slower start than we previously anticipated, and we are taking a more conservative stance on the year. We continue to believe that our revenue and earnings growth rates, as well as our free cash flow objectives, are achievable in the out years of the period contemplated in our medium-term guidance. I wanna close with these thoughts.
We arguably just had one of the best years in our history when you examine our financial metrics, eclipsing $25 billion in revenue and generating almost $5.5 billion in free cash flow. By virtually any measure, we are a market leader in digital payments and will continue to grow faster than the market. There are very few companies of our size with our global reach, with our growth rates and cash generation. We're in a dynamic industry and one that is constantly evolving, even more so because of COVID, and we are evolving with it, notably net new actives. Even with the broad diversity of our business, we are not completely insulated from macroeconomic factors that, while may be impacting short-term performance, have nothing to do with the long-term intrinsic value of our business.
We're gonna continue to innovate, to grow, to increase our relevance to customers, and focus on the things that we can control to continue to create value and be a global leader in digital payments. Thank you. I'll turn it over to the operator for questions. Operator? Operator, we can.
At this time, I would like to remind everyone in order to ask a question, please press star then the number one on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. Your first question comes from the line of Tien-Tsin Huang from JP Morgan. Your line is now open.
Hi. Thanks so much. I wanted to drill in on the NNAs again, if you don't mind. Just what drove the decision here to focus on engagement, focusing on quality instead of growth in NNAs? I'm just trying to gauge your confidence here in expanding ARPU as implied in the guidance both this year, and I suppose in the midterm now that the 750 million is off the table. Thanks so much.
Sure, Tien-Tsin. We're a data-driven business. If you just look at the last year, we did almost 20 billion transactions on our platform, and each of those transactions has hundreds of signals about that transaction. You know, what was the size of the transaction? What was the price point? Was it on a mobile device? Was it a repeat customer? Did it happen after a P2P transaction? That informs our strategy, and we analyze that. It informs the strategy. We measure the results, and it creates this feedback loop that we then refine and pivot our strategies as well.
What we've been able to see is that when we assess the strategy around trying to retain these very low engaged users versus attempting to move people up, maybe from the medium engaged user to the high engaged user group, the latter is much more effective. It's much more effective for us to focus on engagement. I think it's important to note, we are not a subscription model business where there's a direct relationship between our net new actives and the amount of revenue. As I noted in my prepared remarks, you know, there's a Pareto dynamic in our business where the vast majority of our volume comes from about a third of our customers.
You know, we think that we need to pivot, to evolve with the feedback that we've received and go achieve our medium-term guidance a different way than what we initially had laid out. Importantly, there's very encouraging signs that we see around engagement, and we've talked about some of those. When we, for instance, provide a separate product or service for a customer, and they're engaging with us in a different way, the ARPU for that customer increases appreciably. This is a pivot in our strategy. We think it's appropriate for our business, but it does not mean that we don't have confidence in our medium-term outlook as it relates to both revenue and earnings and free cash flow.
You know, maybe I'll just add a couple of things on to John's response. First of all, we did put on 122 million NNAs over the last two years, which is obviously substantially more than what our pre-pandemic levels were. Within that, there are always a number that are low engaged or have done one transaction and nothing else. We drove some programs, incentive-based programs, to see if they would reengage and then engage back with the base. What we found is that they would do one transaction and then fall dormant again. Our view is spending money on lower value NNAs that are not engaged in the base becomes an increasingly expensive proposition over time and does nothing for our revenue growth.
In fact, this year, when we're saying that we're gonna do 15-20 million, there's probably gonna be about 20 million incremental one and done customers that roll off. That does nothing to our revenue. That is actually just people coming out of the base that were never engaged. Over time, we feel like our NNAs are gonna revert more back to pre-pandemic, which was in the 30-40 million a year range. Could that change slightly? Could that be more as we go into more international penetration? We're seeing some very encouraging signs, as John said, with the digital wallet, where if somebody adds one more service to the digital wallet, their average revenue per active goes up by 25%. The average revenue per active of the digital wallet user is 2 times that of a checkout only.
We really feel like we are going to invest our dollars in the best way to drive our revenues and our earnings and in the most efficient way. We have great confidence in the medium-term outlook. This shift is one that doesn't mean that we won't bring on tens of millions of NNAs every quarter. It just means that we're not going to throw marketing dollars at low value subscribers coming in. That, as John mentioned in his remarks, is a conscientious choice that we're making.
Yeah. No, very clear. Appreciate the thoughts.
Yeah.
Thank you. Your next question comes from the line of Darrin Peller from Wolfe Research. Your line is now open.
Hey. Thanks, guys. Can you just touch on the assumptions for your revenue guidance? I know your 15%-17% is obviously lower than the prior 18% as was expected as of a few months ago. Maybe John or Dan, if you could just touch on the magnitude of ARPU expansion we're considering and perhaps any color on the take rate or other factors, and just maybe any assumptions that might be conservative here. Also John, just the cadence and trajectory. I know you talk about exiting the year at 20%+ growth rates. Obviously, it's great to hear. Just we need a good ramp as the year progresses. Anyway. Thanks, guys. Any color on that would be helpful.
Sure. Darrin Peller, you packed a lot into that one question. I'll try to get to most of it. Look, as I noted, we're adopting a more conservative stance on the year, and that's informed a lot by what we've seen over the last 8-10 weeks in our business. I think underlying the outlook that we have for 2022 is e-commerce growth. The consensus estimates that we see are in the kind of the 10% range, and so that's sort of fundamental assumption to start with. As I noted in my prepared remarks, we've seen weakness around spending in our lower income cohorts. You know, imagine for us it's the percentage of our user base is pretty similar to what you see just like in the U.S. overall.
It is a large percentage of our user base. This was a cohort that certainly benefited from stimulus in prior periods earlier this year. We're seeing the effects of inflationary pricing around that, where there's a more elastic demand curve around that. Certainly, you know, with higher income cohorts, you've got a more inelastic demand curve, and that's a lower percentage of our base. But you know, generally speaking, I don't think people are going out and buying boats with Venmo, maybe they are, but you know, this has had an impact on our business. When we provide that range of revenue guidance for the year, if this persists and doesn't improve, then it's gonna be at the lower end of that range. If it improves appreciably, then it's the upper end of that range.
If you take the midpoint, we do have some expectation that some of the supply chain issues and inflationary pressures that we've seen right now improve in the back half of the year. With respect to cadence, the first half of the year clearly is the most difficult from a year-over-year comp perspective, and most notably because of the impact that eBay has on our business. Dan talked about in his prepared remarks sort of the impact that it has at $600 million in the first half. As we get past that and also at the same time begin to see some of the benefit from some of our new product initiatives roll out through the year, the second half will be much better.
Look, we want as much as anyone to demonstrate to all of you the power of our business. We're very much looking forward to the back half of the year and an exit rate that is much more in line with our medium-term guidance.
Darrin, I think also if you know, uncouple the headline revenue numbers from our revenue numbers ex-eBay and look at it, whether it be in the Q4 or 22%, you know, revenue growth ex-eBay growing over 27%.
Right.
Revenue growth ex-eBay from a year ago. You look at that two-year CAGR, it's about 25% CAGR. You look in the Q1 , which is our low quarter of the year, and, you know, ex-eBay, we're growing revenues 13% on top of 38%, you know, revenue growth ex-eBay a year ago. Add the two up, you've got a two-year CAGR of about 25% again. What I was saying in my remarks is that, you know, our business ex-eBay, you know, is remarkably consistent, and our two-year CAGRs are also remarkably consistent. We're lapping eBay, which goes away by the end of June as we go into the back half of the year. We're also lapping our two strongest quarters of growth in the first and Q2 .
Just as we look at the math of that, and then on top of that, obviously all the initiatives that we're doing, we see growth rates exceeding 20%+ as we exit the year. I think if you look behind the headline numbers, you can see those numbers have maintained their strength, you know, quarter-over-quarter.
Great. Understood. Thanks, guys.
Yeah.
Thank you. Your next question comes from the line of Bryan Keane from Deutsche Bank. Your line is now open.
Hi, guys. Thanks for taking my question. Wanted to ask about the take rate. It did stop, I think, a two-year decline. Just thinking about it going forward with Venmo monetization, especially pay with Venmo being a factor, thinking about pricing, if there's any other benefits domestically or internationally there. Then mix, P2P versus branded and Braintree. It looks like from the guide that take rate, the moderation of take rate going down also, you know, alleviates there. Just thinking about those factors, John, maybe you could help us with that.
Sure. Well, we were pleased to see the sequential increase in take rate in the quarter versus the Q3 . I do think it sort of underscores some of the strength in our business, particularly around pricing and also, as Dan noted, Venmo. We're quite excited to see that Venmo having achieved its roughly $900 million in revenue last year, that it's starting to be a contributor to take rate. We've been saying this quarter, we're going to see a sequential increase going forward. It's a step in the right direction. I think maybe a better way to think about take rate or additionally looking at the factors that drove the year-over-year change.
Of course, year over year, look at that decline of 17 basis points related to eBay in the back half of the year. The other, next largest contributor, which was about 5 points, was a decrease in foreign exchange fees that we monetize on cross-border transactions. You know, that sometimes goes up. You know, if you look at like the core business, there's actually a very small change in what's happening with take rate. I'm quite pleased about that. I think it really like when you also overlay on that the pricing change that we made that contributed to that, I think it underscores the value proposition and how that resonates with our customer base. We're seeing users becoming more loyal to brand ecosystems like ours.
Look, when side by side, given the choice to choose PayPal or other wallets, more than 50% of the time shows the strength of our business, the ubiquity, the network effect of it, and that's translating into the effect on our take rate. Frankly, we're just pleased to see that we don't have some of the noise that's been persisting in that comparison over the last couple of years, and we'll get into much cleaner compares in the back half of next year.
Yeah. I think I'll just expand on one part of John's remarks. I mean, if you look at Venmo with $250 million of revenues growing at 80%+. I mean, as we think about Venmo this year, we can see their revenue is growing another 50%+ as they continue to grow. I think when we look at a bunch of things that before were great and now we're seeing the opposite occur as well, at least on the pressure on take rate, if not the stabilization of it.
Great.
Thank you. Next question comes from the line of Lisa Ellis from MoffettNathanson. Your line is now open.
Good afternoon, guys. Thanks for taking my question. All right, well, it's been a couple of tough quarters here coming out of the pandemic. You've highlighted that, of course, in detail the shift from NNA growth to ARPU growth. Beyond that shift, just taking a step back, what are some changes you've been making now or you are making in order to adjust to this as you look out later into 2022?
You know, Lisa, there's sort of a little bit of a conflation of us entering into the end of the eBay trend position, which happened concurrently. So you're coming out of that. You're lapping very strong growth quarters for us, and we're going into the end of eBay and the pandemic that's beginning to end. People are conflating. Business ex-eBay has been pretty consistent, as we've looked over the last several quarters. Clearly, the lapping is gonna have an impact, although a lessening impact, in the first half of this year until we move into the back end. Lisa, that we've talked about quite a number of times is sort of the ascendancy of. You know, there have been numerous. You know, JPM just put out one.
Payments just put one out where you're seeing digital wallets take increasing share. Clearly there is no other digital wallet close to us in terms of scale. There's overwhelming consumer preference for PayPal in those wallets. Our super app is showing extraordinarily promising early results. Now we only rolled that out, so you know, we're 3 or 4 months into it, but what are we seeing? We're seeing double the average revenue per active account when somebody uses our app versus just checkout. When somebody uses the app, their propensity to churn is 25% less. The Discover app crypto is up 40%. In-app donations are up 300%. You know, people coming into our shopping to merchants to shop percent. We are really seeing on the app.
By the way, the app, you know, only about 50% of our base still has quite a bit of ways to go to penetrate, and we want to spend marketing dollars into that app. Inside the app, like things like bill pay, like you and I have talked about many times. You know, we're seeing a 200% increase in first time users there. We want to make sure that people can discover the services because every time they add another service it grows ARPA by 25%. We're gonna focus heavily on digital wallet. We're gonna continue to focus on checkout because that, you know, checkout is the bread and butter of PayPal.
We're gonna increase buy now, pay later capabilities, which is on a tremendous roll, and also move into a focused set of international markets from leveraging the license extension we just got in China for an incremental five years. You know, leveraging off the Paidy acquisition in Japan and really looking at markets like Mexico and potentially Brazil to accelerate. A number of things that we're very focused on. The final thing that I'd say that John mentioned in his script and I did in mine as well is that we think that there is the opportunity for significant increased operating leverage utilizing our scale and having our OpEx growth move back more towards normalized growth that we had in pre-pandemic, which we think will help expand margins as we go forward.
That scale is clearly gonna enable us to leverage improved unit economics going forward. As we go through the year you'll see acceleration of 20%.
Very helpful. Thank you.
Yeah.
Your next question comes from the line of Jason Kupferberg from Bank of America. Your line is now open.
You said that you're positioned to achieve the medium-term revenue and EPS targets over the last three years of the five-year guidance period. CAGR basis in its entirety, I think you can achieve these targets on the five-year basis. What would really drive the necessary increase in engagement? Thank you.
Sure, Jason. It's good to speak with you. I appreciate the clarifying question. Look, a longer range plan over multiple years. It's a business cycle in there and not that we're exactly going through a business. Macroeconomic pressures on our business at the time that we did our guidance. You are correct in that we have confidence that we can achieve those growth rates of 20% revenue and 22% earnings growth in the out years beyond 2022. Because we have not done that, CAGR is much more that much more challenging. When you step back and you think about the core earnings power of the business, the core growth opportunities that we have. Look, e-commerce is still going to grow. We're still seeing the pull forward around that.
We're still seeing the increase in digital payments, the primacy of the digital wallet. All of these things benefit us, and I would say even benefit us even more because of the scale and rate like changes in real disposable income of people with digitization trends which benefit competitive positioning has never been stronger. We're very focused in 2024 and 2025 on demonstrating that we can achieve those growth rates.
I appreciate the clarification.
Mm-hmm.
Thank you. Your next question comes from the line of David Togut from Evercore ISI. Your line is now open.
Thanks so much. This was touched on a bit earlier, but you've given the 2022 headwinds you've described as you see sustaining as we enter 2023. For example, you've called out 20%+ expected revenue growth as you exit 2022. Related to that, with the pivot to increase focus on growing engagement, what's the timeline of new applications we should watch for in the expansion of the PayPal Super Apps.
David, on some of the structural changes. We covered this. We continue to see a movement, particularly in checkout, or gravitation towards, other ways to pay. In fact, in some studies, it would suggest that PayPal is second only to debit in front of credit in terms of preference from consumers. As I noted earlier, like you're beginning to see more and more preference for brand ecosystem forward, which is, part and parcel to why we're emphasizing our digital wallet strategy so much. Because when systems including offline transactions. All of these things related to the pandemic that, you know, getting the timing precisely correct on when we reach that pivot or that step function change is sometimes difficult but we are continuing down that during the pandemic.
Just add to it a couple of. Obviously, we feel like supply chain issues will work their way through. You know, this actually is impacting, you know, quite profitable revenue. You know, when we look at export out of China, you know, that's double-digit negative, and it's typically double-digit positive for us the other way around going forward. So we know some of these things are temporal and will change over time, but we wanted to be measured for this year. On the digital wallet, you know, we put out a ton of new functionality out there. We are just starting to ramp the high yield savings product that we're introducing with Synchrony that started at the end of January. We're aiming to be 100% ramped with that by the end of Q1 early.
I have quite a number of people on the waiting list for that. We want to spend a lot of our efforts this year enhancing each of those various products' value propositions around every single one of them. I think we have a really comprehensive, good first step of our digital wallet. I think each of these areas can be linked, positions can improve. We'll add over time, but really our opportunity this year is expand our app penetration because we see what happens when that occurs. When people are in the app, introduce them to more and more services because that has a tremendous amount of leverage in the business model.
Thank you very much.
Yeah, you bet.
We have time for one last question from Timothy Chiodo from Credit Suisse. Your line is now open.
Great. Thank you for taking the question. When we think about your revenue growth, we like to think about what Venmo $250 million in Q4, I think was around that $900 million for the full year. In terms of growth for next year, what could you tell us in terms of what is implied for 2022 in terms of Venmo growth and revenue monetization and how that might look into 2023 and beyond as well?
Yeah. I think this year, you know, we're contemplating 50%+ revenue growth for Venmo on top of what it did this year. Obviously, they're continuing to add incremental have a lot of the capabilities that the PayPal super app has because that consumer base that loves Venmo wants to live more on the app. We have over 83 million people using Venmo right now in the United States. Think about that as that's one like out of every three and a half people in the U.S. is using Venmo right now. We obviously have plans to take that overseas. We're gonna be rolling out Pay with Venmo with Amazon, with Starbucks, with DoorDash.
I mean, there are quite a number of very high-profile merchants that are going to be implementing Pay with Venmo on top of all of the things that they did last year. We've got, you know, a lot of promise yet to go. As I mentioned, I feel like we're in the beginning stages of the monetization progress. Team is executing extremely well against both their objectives, but really importantly against their roadmap, as well. I think you just continue to see Venmo grow.
By the way, when it grows, obviously its ARPA grows, and as I mentioned in my remarks, it starts to add to our ability to grow take rates, or at least that adds to an upward pressure on take rate as opposed to a downward one. I think that was our final question. I do wanna thank everybody for all of your great questions. We really appreciate it. We realize there's a lot of information that we put out today. We wanna thank you for your time as well, and we look forward to speaking with all of you soon, meeting with you in person. Again, thank-
This concludes today's conference call. You may now disconnect.