Greetings, ladies and gentlemen, and welcome to RumbleON's 1st quarter of 2023 earnings conference call. At this time, all participants are in listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star then zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Will Newell, Head of Investor Relations with RumbleON. Thank you.
Thank you, operator. Good morning, ladies and gentlemen, and thank you for joining us on this conference call to discuss RumbleON's 1st 2023 financial results. Joining me on the call today are Marshall Chesrown, RumbleON's Chairman and Chief Executive Officer, and Blake Lawson, RumbleON's Chief Financial Officer. Our Q1 results are detailed in the press release we issued this morning and supplemental information will be available on our 1st quarter Form 10-Q that will be filed later today.
Before we start, I'd like to remind you that the following discussion contains forward-looking statements, including, but not limited to, RumbleON's market opportunities and future financial results, and involve risks and uncertainties that may cause actual results to differ materially from those discussed here. Additional information that could cause actual results to differ from forward-looking statements can be found in RumbleON's periodic and other SEC filings.
The forward-looking statements and risks in this conference call, including responses to your questions, are based on current expectations as of today. RumbleON assumes no obligation to update or revise them, whether as a result of new developments or otherwise, except as required by law. Also, the following discussion contains non-GAAP financial measures. For a reconciliation of these non-GAAP financial measures, please see our earnings release issued earlier this morning. Now, I will turn the call over to Marshall.
Thanks, Will. Good morning, everyone. Thank you for joining us for our 1st quarter 2023 earnings call. We delivered encouraging results this quarter and are just beginning to see the benefits of the proactive measures we took in the 4th quarter of 2022 in response to economic challenges that really began in Q3 of 2022. Despite continued macroeconomic headwinds, our team continues to work toward our 5 key priorities for 2023.
We are confident about RumbleON's position as we build the leading destination for all things powersports. Before discussing 1st quarter results, I will address the preliminary proxy statement filed by two former directors. Our board is working diligently on resolution of this issue. Our primary focus is around creating a smooth transition over the next 65 days leading up to the annual shareholders meeting, not a fire, ready, aim approach.
You should expect a series of public communications from the company as we move toward a positive resolution. I would urge you to continue to be patient. We will address all concerns and comments with accurate data, and we have not and will not make any decisions without first and foremost considering the best possible outcome for shareholders. With that, I'll begin with a high-level overview of our 1st quarter 2023 performance and guidance, followed by our 2023 objectives before turning it over to Blake to discuss important financial metrics.
First quarter overview. In the 1st quarter, we experienced normal seasonality, delivering revenue and unit sales in line with our expectations. We achieved this in the face of unprecedented industry-wide new vehicle inventory rebalancing over the course of the 4Q and 1Q of this year. Not to mention significant atypical seasonal weather disruptions.
These factors have not altered our five-pillar plan to profitably grow our company or our guidance. They have slowed us down a bit, but we proactively managed through these difficult headwinds and are back on plan in March and April. To this point, GPU appears to have bottomed in early Q1, and we saw improvement in March, which continued into April. However, credit tightening in the lower price points of new and used vehicles affected our lower-end customer and had a slight negative effect on units in April. We sold 17,336 units in Q1, in line with our expectations. As of today, new inventory stands at a lower level than the last pre-COVID year of 2019, leaving us room to grow new units with the OEM.
Recall that in the back half of 2022, we took aggressive measures to reduce our used inventory due to data signals of reduced wholesale value. We reduced our purchase of used units as we saw new inventory normalize more rapidly than manufacturers anticipated. As we stated, we probably overshot on the downside by reducing used inventory by over $45 million from a high in October of 2022. The good news is we are again ramping used inventory as we speak. We expect to catch up in time for our peak selling season, just not as quickly as we would prefer. Similar to '08 and '09, this is not a lack of consumer demand story. We are seeing that the lower-end buyer from a credit perspective is seeing some tightening, but at nowhere near the dramatic levels of '08 and '09.
That is clearly reflected in our increased ASP hitting revenue targets on less unit volume. In the 1st quarter, we continued to build out our fulfillment strategy, albeit at a slower pace due to conservatism on capital preservation. However, we are excited to announce that we will soon be launching our first entry into the Northeast with our largest center yet in Bristol, Pennsylvania. This new center will be open to the public for buying and selling in the near term.
As predicted, the 1st quarter continued to be impacted by the economy. We are encouraged by the modest growth in new unit sales, inventory average days supply, and an uptick in GPU that we saw in March and further improvement in April. We are intently focused on striking the right balance between prudent investment in our business and expense control given the current economic environment.
We are comfortable with our 2023 target GPU of approximately $5,700 per unit, assuming no dramatic further deterioration in consumer credit from current levels. Prior to this call, we spoke to some of our primary third-party financing partners, and they have stated that they do not have immediate plans for any significant additional tightening at this time.
Moving on to our key priorities for 2023. We are focused on the five pillars of our strategy: self-funding, reduction and refinancing of debt, technology, continuing to improve the customer experience, and lastly, increasing market share through organic and immediately accretive M&A growth. We're committed to remain a self-funded business. As previously stated, we implemented a strategy to reduce $15 million of expenses. We accomplished this and are now identifying additional cost-cutting opportunities with estimates of $10 million-$15 million, which Blake will expand upon further.
We will see the effects of these SG&A reductions flow through the remainder of the year and are reiterating the outlook we previously provided. Second, we are focused on the reduction and refinancing of our debt. As of March 31st, our cash in bank balance was $61.8 million, and our total liquidity was over $80 million, and we remain comfortable as we see continuous improvement. We have immediately available liquidity on our $75 million JPMorgan used unit financing line of over $50 million. Due to higher interest costs, we will not draw on credit facilities unless we have a compelling business opportunity. Additionally, we have identified $60 million of non-core assets which can be liquidated to pay down debt.
We continue to work towards securing the most optimal capital structure in partnership with JPMorgan for our business in fixed debt at the best rates, augmented by revolving debt appropriate for good cash management and additional inventory financing options that can be leveraged over time as we scale. Third, we are expanding our competitive dominance with leading-edge technology. We launched our new RideNow consumer website and our new RumbleON corporate website with a more robust architecture, improved performance, and customer experience.
Think of this as our proprietary base platform upon which we will serve up game-changing enhancements at regular intervals. Customer experience enhancements will now roll out far into the future. One such enhancement is the My Garage feature, which allows customers to create a personalized portfolio for organizing and storing registration and insurance information and service records, favorite searches from our website, and much more.
Another exciting feature is enhanced reservation, which allows customers to put a vehicle on hold, eliminating the frustration of missing out on the perfect vehicle after hours of research. This is a critical step towards true online commerce and unparalleled customer experience. We are also introducing the capability to schedule service appointments and the purchase of parts and accessories online, making us the only powersports company with such an extensive inventory selection and online capabilities for buying, selling, financing, and handling service needs, as well as purchasing parts and merchandise. Our list of functionality enhancements goes on and on. We are committed to providing our customers with the best possible experience through innovative technology. 4. We remain focused on initiatives that create better experiences for our customers in-store and online.
We are proud of the diverse, best-in-class selection of brands at our retail locations and continue to add new and exciting offerings from around the world, thereby expanding this unparalleled selection to our existing locations. We continue to test iPad selling and many other showroom enhancements. It is important that the experience online and offline is a great one. If the customer is within any reasonable distance of our current location, we will do everything possible to create a showroom visitor. However, long-term, we intend to bring down the geographic boundaries with continuous improvements to our online capabilities as consumer behavior continues to march towards simple online commerce. Fifth, we are focused on increasing market share through both organic and acquisition growth. As we mentioned in our Q4 commentary, we acquired a very exciting dealership in Tallahassee during the quarter.
Since merging the location into our portfolio, we elevated that location's productivity dramatically and couldn't be more excited about that and future additions. We continue to see ample M&A opportunities, but for the time being, our capital allocation priority is in reducing debt and maintaining strong liquidity due to the uncertainties that remain in the world economy. We look forward to opportunities in the latter half of 2023 and beyond and would expect more favorable acquisition pricing.
We see the continued implementation of our fulfillment strategy on the organic side as a long-term game-changer. Fulfillment not only drives bricks-and-mortar efficiencies in sales and service but also sets the foundation and infrastructure for the ultimate objective of pure online sales. Our fulfillment strategy will improve sell-through and efficiencies in our sales and service departments, which we expect will then increase revenue and most of all, improve the customer experience.
We are slowing most initiatives due to the uncertainties discussed but have not modified the business plan. We have made prudent moves since June of 2022 to just slow the timing and spend around facilities, new business and real estate ventures, but have not slowed our technology plans at this point. If we are the long-term winner in this space, it will revolve around our technology. We certainly would be much further along on initiatives such as fulfillment, centralization and others, but simply put, what might have happened this year might have to wait until 2024. We have built flexibility into all we do, recognizing that some plans may underperform our expectations while others will exceed them. It's the way it works when you are doing things that haven't been done before in a legacy business like powersports.
With our focus on lifetime value of customers, the future of powersports is ours to own. The focus is execution at this point. As consumer demand evolves, we are determined to be the forefront of that change. Bottom line, our long-term plan is to be the leading destination for all things powersports by providing the best-in-class customer experience with clear focus on the lifetime value of our customers.
We are proud of our team's hard work and remain fully committed to our objective of a completely self-funded business model for growth and increased market share far into the future. The current environment has slowed our progress. Our plan is nimble enough to get back on the throttle when things improve. They always do. With that, I'll hand the call over to Blake to walk through our 1st quarter 2023 financial and outlook in more detail.
Thank you, Marshall. Good morning, everyone. As Marshall detailed, we remain focused on our key priorities for 2023 and continue to take proactive measures that will benefit our financials throughout the remainder of the year and beyond. As we navigate this dynamic environment, my team is managing our balance sheet and P&L to ensure our plan for self-funding is achieved. I will begin with a review of our 1st quarter financial results, followed by our outlook. Beginning with 1st quarter units, we sold 17,336 total units, comprising 10,436 new units and 6,900 used units, both down 1.9 sequentially in the powersports segment. As we mentioned last quarter, we took a strategic approach to decrease our purchase of used inventory.
This decision was made because the normalization of new inventory happened faster than anticipated, and the data from late September indicated a greater decline in the value of used vehicles compared to earlier quarters. While we recently started to increase our used inventory acquisition, as to date, our used inventory is reduced nearly 40% from the peak in October, and we don't anticipate returning to the peak prior year used inventory levels. The new-to-used ratio for Q1 was 1.5 to 1, in line with the prior quarter.
Our focus remains on both new and used products, which helps us maintain our status as a good OEM partner, supporting the brands we represent. As a reminder, we maintain a competitive advantage with our cash offer tool and our ability to quickly and effectively source used inventory, moving it to where it is most needed.
We continue to closely monitor day supply, we strive to maintain significantly more used inventory than was held prior to the RideNow/RumbleON merger. This level of used inventory allows us to show the customer a much larger and broader array of models than any of our competitors and provides additional lower-cost options for those credit-challenged consumers. Total revenue in the 1st quarter was $346.3 million, in line with our expectations. Revenue from finance and insurance declined 1.4% sequentially, as that revenue stream typically mirrors units sold, while parts, accessories, and service sales decreased 9.5% sequentially due to a mix reduction of UTV and ATV units, driving lower-priced parts and accessories per unit sold. Total gross profit for the 1st quarter was $91 million, down 2% sequentially.
The decline in gross profit was due to slight consumer finance tightening, as well as a 15% reduction in the profitable side-by-side category, partially offset by an increase in on-road motorcycles. Total GPU was $5,349 compared to $5,420 in the prior quarter. In the quarter, GPU was pressured as we worked through our used inventory overhang brought on by the 2022 supply imbalances in new and used units. As I mentioned, we have rightsized our used inventory and have begun acquiring fresh used products which will benefit GPU going forward. We saw improvements in March, as March GPU was 14% higher than the combined January and February average. What is also encouraging is that April GPU was slightly above March, inching us closer to our $5,700 second half of the year target GPU.
Moving to operating expenses. Since I was promoted to CFO in late January of this year, my overarching focus is on expense control. There's always a natural lag from the time you cut an expense to the visible results, we are now starting to see the results, which will aggressively ramp up in Q2 through Q4. As we previously mentioned, we implemented a strategy to reduce $15 million of expenses and are now identifying additional cost-cutting opportunities. Our goal is to reduce SG&A by eliminating inefficiencies and waste without cutting into the sales muscle of the business. We know that we can't simply expense our way to our EBITDA target, it remains a key component to its achievement. Total SG&A expenses in Q1 were $87 million, down $5 million or 5% sequentially.
Within SG&A, total stock-based compensation was approximately $2.9 million, up from $2.1 million in the 4th quarter of 2022. Adjusted net income was a loss of $16.9 million, and adjusted diluted earnings per share was a loss of $1.04. I will give some additional color on our expense breakdown for the quarter. Total compensation increased 1% sequentially, primarily due to strategic headcount additions in key sales and service roles in anticipation of the spring selling season, as well as targeted increases in select corporate positions that will drastically decrease our utilization of higher cost professional services in the second half of 2023. Professional fees were 64% lower sequentially. We also saw a slight decrease in G&A expenses compared to the prior quarter. Additionally, we are seeing some increased wages from inflationary pressures and labor market competition.
Starting in Q2, we are implementing our plan to reduce annualized expenses by an additional $10 million-$15 million. Subject to change, the expense buckets include reductions in, number one, compensation, achieved through a hiring freeze and a small workforce reduction in non-revenue generating positions. Number two, employee benefits, which were obtained through our annual renewal. Number three, professional fees, as we replace vital outside services with our own internal workforce. These expense reductions will be partially offset by increases in facility and legal fees. We have targeted other opportunities to further reduce expenses as the market dictates. Adjusted EBITDA was $10.7 million in the 1st quarter, down 43% from the 4th quarter of 2022, driven by continued margin compression on new and used units and the usual lag effect from SG&A reductions.
GPU has normalized from the peak pandemic record, which was driven at the time by extremely favorable supply and demand economics. I mentioned previously, we believe the severe margin compression we experienced from November through February was partly self-inflicted with the aggressive buying of used inventory into Q3 of 2022, just as new inventory unexpectedly came rushing back. I mentioned, we are seeing positive signs of increased GPU in March and April. March EBITDA alone represented over 100% of total EBITDA for Q1. Similar results to March were experienced in April. Turning to the balance sheet and cash flow. At the end of the quarter, we had $51.8 million in unrestricted cash and a $75 million used floor plan facility with JP Morgan with unused capacity of $50 million.
We also had $30 million of unfinanced equity in our used inventory, which, combined with unrestricted cash, provides roughly $80 million of available liquidity that can be used to fund the business as outlined in our plan. As we mentioned last quarter, we have signed a letter of engagement with JP Morgan to review our balance sheet initiatives and options. We continue to work closely with JP Morgan so that we are ready to go to the rating agencies and credit markets when they open back up for business. We remain focused on profitability and cash generation for the remainder of 2023 as we scale our business and service our debt.
Moreover, as Marshall mentioned, we have identified additional non-core assets which we are actively working on that will allow for the pay down of an additional $60 million-$70 million in principal debt over the course of 2023 without impacting our operating cash flow. Let me provide more details on our outlook for 2023. For the full year, we reiterate our guidance of total company powersports and transportation revenue within the range of $1.4 billion-$1.6 billion, compared to powersports and transportation revenue of $1.46 billion in 2022. We continue to ramp up toward our target GPU of approximately 5,700, which we anticipate achieving in the second half of 2023, compared to 6,159 in the prior year, 2022.
We continue to expect Adjusted EBITDA of $95 million-$105 million for 2023, driven by gross margin pressure offset by SG&A reductions. We remain comfortable with this guidance range as we believe we have the flexibility to offset any shortfalls with further reductions in expenses as needed. We maintain a strong relationship with our lender. We are fully compliant with our financial debt covenants and plan to remain so. I will now pass the call back to Marshall for closing remarks before we open the call for questions.
Thank you, Blake. To close out, as you know, there's a lot of noise out there right now, and we are doing our best to navigate through the challenging environment and deliver strong results to drive long-term shareholder value. We remain fully committed to our business plan and the five pillars of our strategy. There is no change in our plan, and we are marching forward with a relentless focus on execution. I wanna take a moment to recognize and thank the incredible team at RumbleON. We are fortunate to have such a talented and dedicated group of individuals working together towards our shared goals. With that, I will open it up for questions.
Thank you. Ladies and gentlemen, we will now be conducting the question and answer session. If you would like to ask a question, please press star then one on your telephone keypad.
A confirmation tone will indicate that your line is in the question queue. You may press star 2 to leave the question queue. We ask that you please limit your questions to 1 and 1 follow-up. For participants making use of question or speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from Eric Wold of B. Riley.
Thank you. Good morning. Two questions, you know, one follow-up. I guess, one, can you just give more color on the timing and the kind of details around the fulfillments that are opening in Bristol? I guess a couple of sub-questions. When will that be open to the public? How large of a market do you envision for that center that you haven't tapped before? How quickly can you source inventory for the location, will it be new and used, and is that included in guidance?
Okay. well, you added a lot of questions in there, Eric, good morning.
Morning, Rob.
Yeah, good question. We, I kept my comments to a light roar this morning compared. Since we already spoke to everybody 60 days ago, there wasn't a whole lot for me to comment on. Good question. As far as the Bristol market, the Bristol market is intriguing for a whole lot of reasons. Number one, there's approximately 90 million people within a 250-mile circle of that location. It's on the 95, about 30 miles north of downtown Philadelphia and about 30 minutes from the tunnel. We think the access is pretty incredible. Our wholesale distribution partner is 2.5 miles away with their Philadelphia facility. We're super excited about it. We are in...
The facility is pretty much complete with the retrofit, like within days, and we are in the process of hiring and training for that facility. Obviously, we'll start small, and manage costs accordingly. I think just the two main things of being, getting access into that Northeast, which is where we buy a large percentage, and always have, of our vehicles direct from consumers. They're high-quality vehicles 'cause up there, because of the weather, they're all kept in the garage, and they're a much better quality vehicle than those, say, that come out of the Southeast. As far as, it is not included in our guidance. We've mentioned that in past calls.
I think when we look at our guidance and we look at adjusted EBITDA for the month of March and again in April, as I think certainly you can walk to the $100 million, we think that some of these opportunities, along with additional expense reductions that we've outlined, that we've already identified that we will be implementing that don't affect our retail business, we're comfortable with the guidance.
Got it. Just one last piece on that one. It is gonna be new and used, correct?
No. Well, yes. It has some new representation, but mostly secondary lines just because we made the determination to not go out and buy existing franchises. Now, that isn't to say we wouldn't, okay? Right now today, the important part is to improve our gross profit opportunities with regards to pre-owned by getting our product closer to the processing of those products. This facility will have the most reconditioning capability of any facility we have in our entire group.
Got it. Perfect. My, my follow-up question. I know the first one had a lot, but, I know you said inventories are down, on used, 40% from where they were, in the peak in October, still down from kind of where they were in 2019. Where do you expect the inventories to be by the end of the year for powersports and kind of what's an optimal level that you'd wanna operate on kind of on a going-forward basis relative to sales?
New should move around a little more than new from a days supply perspective, just because of the way that these vehicles are built and delivered from the manufacturers. They'll bounce up and down. On the used, our target today is about 90-days supply, which is extremely manageable from a depreciation perspective. As you know, powersports don't have nearly the depreciation such as automobile. It makes it extremely manageable. I would say that we overshot our target. Our business was probably better than we anticipated on the used side. The inventory at year-end will be tied directly to days supply. We have the opportunity to turn on and off the throttle as we see fit.
We are back in the business of buying, certainly not as aggressive as we were in the very early days because keep in mind, the stores, a lot of the stores that we acquired didn't have any used inventory to speak of, especially in the Freedom group. You know, we were backfilling very aggressively. You know, we reaped the benefits of that early on, but obviously with the events starting in June, we continued on a good days supply. In fact, I think going through 3rd quarter, we were around 75-80 days, fairly standard. This is something I personally watch on a daily basis.
You know, I think that it jumped up just, like, overnight, and primarily that was because of the shock of what was going on with, you know, with gas prices and everything else. I think some of that has normalized. Again, as I said in my comments, Eric, there's no lack of demand here. You can clearly see from our ASP being higher with less side-by-side business, which is typical at this time of the year, which is our higher priced units. We still actually outperformed on an ASP basis with less unit sales. Clearly, the pressure, which is always the same, right? Where does it pressure the most? It pressures on the low end of the used market because that's where the low-end buyer, that's where that 650 credit score is laying.
There's been no change. A 700 credit score can buy anything he wanted 6 months ago. He can still buy anything he wants. Make no mistake about it in that, you know, in that lower price unit, with any type of credit challenge, it doesn't mean that they don't have credit available to them. It's just the cost of that credit could be significantly different, which would make it unaffordable, for that, you know, for that particular consumer. Long answer, sorry.
Got it.
we do have some-
No, all good.
we can-
Thanks, Marshall. Appreciate it.
You bet.
Thank you. The next question comes from Michael Baker of D.A. Davidson.
All right, thanks, guys. I wanted to ask you about what you're seeing competitively. In particular, we know that one of your suppliers has launched an online website which, at least on the surface, looks similar to yours. They've ramped to about 65,000 units available. How do you see that competition and what else are you seeing in terms of competition both online and in physical locations?
Good morning, Michael Baker. Great question, I think getting some clarity out there would be helpful. This is a listing site, no different than H-D1 Marketplace, no different than Cycle Trader and so forth. I think it's a smart move by Polaris to be able to leverage the used business and provide leads for their dealers, which we are their largest dealer. We welcome the opportunity. We do not see the competition at all. Keep in mind, these are purely lead gen. These are not transactional websites. We are a transaction company, okay. My position, unlike possibly some of the OEM's comments in the past, my position is every dealer should have his vehicles listed on every possible website that creates any type of ROI.
You know, the Internet, as much as we hate it, on one hand, is not a winner-take-all medium. You wanna be in front of everybody with your goods. You know, the fact that people can now go to polaris.com and be able to see all the used product that their dealers have available for sale, we think is the opportunity for additional sales, and we welcome it. I think, you know, you and I have talked, Michael, about our relationship with Polaris. You know, we just think they're super proactive. We were well aware this was coming. Under no circumstances do we see anything from a competitive nature whatsoever.
Okay. Makes sense. Let's see. By way of follow-up, let me ask about the ramp that you're seeing in March and April. Is that... When you say ramp, We know that this should normally be a seasonal ramp this time of year. Is this ramp above and beyond that? In other words, are you seeing better... You know, is March and April better than expected? Are you seeing growth on a year-over-year basis? Just more color on the improvement that you're seeing in the last few months.
Yeah. I think that, you know, I think I've been pretty transparent with all of you that, November, December, January, and February, not only are they typically our slowest months, but they were significantly impacted. All of the disruption that was out there, et cetera, you know, with the consumer certainly pressured us. We seem to feel a little normalization. We were very encouraged with the March numbers. As Blake pointed out, you know, if February would have continued anywhere near... Excuse me. If March would have continued anywhere near February, we would have had a completely different message today, it would have been more of a, you know, a dramatic reversal of the plan, at least from the timing perspective, and a dramatic cut in expense.
I, you know, as you guys, ones that know me know I'm an optimist in all regards, but, you know, experience would tell me in the past that while we think we might still be in problem waters, we might be coming out of them faster than we think, and we just wanna make sure that we're nimble enough to be able to take advantage of that situation. I, and I believe we are. Every time that we've been through this, and I've been through this, and our team, all of our team has had, Blake, myself, and others, have had lots of experience in, you know, 2008, 2009, and various other downturns, I just continue to tell everybody that, you know, the worst mistake we can make is overreact.
We have to be prudent. We have to manage cash. We have to do all those things, of course, We have to manage expenses. Adjustments to SG&A, by the way, and I know you didn't answer the question, but, you know, amendments to SG&A, should always be an ongoing process of any company. I think times like this just make you scrutinize it a little bit more. I've never been in a company that didn't have some opportunities to be able to make improvements in that regard. I think Blake has done a fantastic job of identifying those, and most importantly, executing the plan around it and getting support from the team members.
Ramp of GPU for March and April, that was extremely encouraging because it wasn't mix driven from our perspective. It was really across the board and in all departments. That looks good. To your point, March and April, you know, March usually is the start of the spring market. If you look at our sales, you know, we've had-- I think you've actually asked the question in the past, Mike, about, you know, pre-COVID versus post-COVID. The way we're looking at it and the things that we are watching on a daily basis is we're using 2019 as the proxy and saying a different type of proxy, mind you, than the other one we're talking about.
When we do the comparisons internally, we're looking at 2019 as the last full year of pre-COVID financial data, and we're matching that up to accomplishments in 2023 based on our plan. All those financials are public, and I would urge you to dive in those because in our proxy we will be covering some of that stuff. I would tell you that we're very encouraged with what we see. Inventory's down, sales up dramatically from past performance pre-COVID. That's it.
Thanks for all the color.
You bet.
Thank you. The next question comes from Seth Basham of Wedbush Securities.
Thanks a lot, and good morning. Given your priority around the balance sheet this year, I was hoping to ask a couple of balance sheet questions. First, what was the leverage ratio as calculated under your debt covenant at the end of the 1st quarter?
Roughly $3.5.
Got it. What's your expectation for the end of the 2nd quarter?
To be below 3.75.
Got it. Okay. That's helpful. In terms of the principal debt pay down that you referenced, how big a priority is that? Are you in the process of selling $60 million worth of non-core assets or, is that an option that you are still considering?
No, that is fairly certain. We have deployed third-party representatives in that regard. I would say in the very near term, you should hear probably the first of those moves. Those are eminent from our perspective. You know, we don't wanna announce it until the fat lady sings, right?
Got it. Okay. That's incorporated into that expectation to be under $3.75 at the end of the 2nd quarter?
Correct. You know, obviously, you know, the only covenant that we have to live within right now that, you know, that we have to watch very closely is that debt covenant. I think we've got a very, very reasonable plan to make sure we maintain that. You know, I think, Seth, that you certainly know that the current challenge in that regard purely relates to dropping off. It's operated on a trailing twelve, we have a very, very strong first and 2nd quarter of 2022 that are falling off. That added another element of challenge. You know, we think we have it well under control.
Got it. That's helpful. Lastly, regarding the broader environment, the improvement that you're expecting, you know, within that expectation, what are you anticipating from a credit availability standpoint or cost of credit standpoint for your customers? Do you expect it to tighten further and restrict your ability to drive sales?
Yeah. I mentioned, in the call, obviously, you know, we don't guess on this. We involve communications with our top lenders. Blake just had a conversation in the last couple of days with our largest non-captive lender, which does a lot of our used business for sure. You know, their comment is they don't see any tightening as far as eliminating the availability of credit. Where the tightening is in the low end of the market and subprime primarily. It isn't that the customer can't get financed. It's just he might have been a tier four and now he's a tier five. That tier five drives two different things. Either we have to lower the price of the unit, which affects our GPU.
Even with that, maybe the customer with that higher interest rate can't afford the payment. That's where the pressure comes in. I think the where our encouragement comes from, Seth, really revolves around traffic, right? You know, I think sometimes people confuse a, you know, a softening of sales or whatever directly related to the customer not having the desire. We are not seeing a desire issue, right? We're seeing just some minor pressure with regards to consumer financing. You would know better on what to expect in that regard. We don't see any further deterioration. From the people that we do business with, they've assured us that they don't. By the way, it's not across all lenders.
I mean, there are captive lenders that are every bit as aggressive today as they were. As you can see, it's been fairly minimal in our results.
One more point on that, Seth. You know, one of the interesting things that our lenders, our large lenders are telling us is they're starting to see some pullback at maybe the local level with credit unions and banks, which is actually driving more business to the larger lenders. Despite them tightening slightly, they're getting more business. They don't see any pullback on their side.
Yeah. I think the last thing I would say, Seth, in that one is, you know, the lenders that are probably most effective are the middleman guys that, you know, borrow from the markets and have a markup and pass it through in consumer credit and manage those portfolios. The majority of our credit is more captive nature, with the likes of, you know, Harley-Davidson Financial Services, Yamaha, Polaris, and so forth.
Thank you so much for the color.
Thank you.
Ladies and gentlemen, we have reached the end of our question and answer session. I would now like to turn the conference back over to Marshall Chesrown for closing remarks.
Well, thank you all for joining today. As always, we always appreciate it. We look forward to the follow-up calls the next two days. Obviously, we're very approachable, both Blake and I. Any further questions, please feel free to reach out to Will and Don at any time and we'll schedule a conversation. Have a great day. Appreciate you being an investor and enjoy your time. Thanks. Bye.
Thank you. Ladies and gentlemen, this concludes today's conference. Thank you for attending, and you may now disconnect your line.