Call. As a reminder, this conference is being recorded. I would now like to turn the conference over to our host, Mr.
James Hurley. Please go ahead.
Good morning. Thank you for joining us on Ralph Lauren's Q2 fiscal 2014 conference call. The agenda for this morning's call includes Jackie Nemerov, our President and Chief Operating Officer, who will comment on our broader strategic initiatives and provide some merchandising highlights from the quarter. Chris Peterson, our Chief Administrative Officer and Chief Financial Officer will provide operational and financial perspective on the Q2 in addition to reviewing our outlook for the balance of fiscal 2014. After the company's prepared remarks, we will open the call for questions, which we ask that you please limit to 1 per caller.
During today's call, we will be making some forward looking statements within the meaning of the federal securities laws, including our financial outlook. Forward looking statements are not guarantees and our actual results may differ materially from those expressed or implied in the forward looking statements. Our expectations contain many risks and uncertainties. The principal risks and uncertainties that could cause our results to differ materially from our current expectations are detailed in our SEC filings. Now, I'd like to turn the call over to Jackie.
Thank you, Jim, and good morning, everyone. Since this is the first call Chris and I are hosting in our new roles, let me take this opportunity to talk about the recent change in our organizational structure. As most of you are aware, we've created the Office of the Chairman that includes Ralph Lauren, our Founder, Chairman and CEO Roger Fara, now our Executive Vice Chairman myself as President and Chief Operating Officer and Chris Peterson, Executive Vice President, Chief Administrative Officer and Chief Financial Officer. The Office of the Chairman is a leadership structure designed to enhance the company's ability to support the growth of our business in increasingly complex global environment and to allow us to capitalize on new opportunities that will drive the evolution of the company in the coming years. This new leadership team has a remarkable combination of tremendous and highly relevant experience starting of course with Ralph's unmatched vision, creativity and excitement about the future and extending to this team's product and merchandising experience, operational discipline, global perspective and track record of leadership.
Roger and I have worked so closely with Ralph over the past 13 9 years respectively and Chris brings us all a fresh perspective as well as his financial acumen and global operational sophistication. This collaborative structure will enable us to translate Ralph's extraordinary vision for the company into focused growth and long term success. It is important to clarify that this new structure is intended to sharpen and deliver against rather than change the company's strategic focus. Chris and I have spent much of the last 2 months meeting with our new teams and visiting our offices and points of distribution around the world. We've come back from our travels so impressed by the exceptional talent that runs throughout our entire organization.
There was no question that we have the right people with the knowledge, experience and passion to help us take this company to the next level. The diversity of the Ralph Lauren portfolio, the strength of our lifestyle positioning and our increasingly global reach are enviable assets that position us for strong long term growth. As a leadership team, we are very excited about our future. And now shifting gears to the strategy. I'd like to spend some time today reviewing the 3 core pillars of our growth plans, which are building our international presence, extending our direct to consumer reach and investing in merchandise innovation.
Let me take each of those in turn. First, the expansion of our international presence. We've articulated a goal of having the Americas, Europe and Asia each represent a third of our revenue. Today, the Americas represents approximately 2 thirds, Europe accounts for about 20% and Asia is a low double digit percentage at this point. Over the last 10 years, we've made excellent progress on growing our global reach.
International revenues have gained about 1300 basis points of share in our consolidated revenue mix. The outlook for global growth is equally compelling as we focus on additional market share gains in existing markets and explore high potential emerging territories such as Greater China and Central and Eastern Europe. We're developing each market with the optimal mix of retail, wholesale and licensed distribution in our of the company's success. Our recently created global merchandising organization is off to a strong start already, addressing local market needs across all distribution, while simultaneously driving greater consistency across our assortments worldwide. We assess this consistency to deliver several benefits over the long term, including better leverage on our global sourcing, manufacturing and marketing efforts.
Extending our direct to consumer reach is our 2nd core strategic pillar. Today, our direct to consumer activities encompass a broad range of global retail formats, both physical and digital. Our physical Ralph Lauren, RRL, Denim and Supply, Factory and Club Monaco stores as well as our concession shops and licensed stores in Europe and Asia showcase our brand messages and product assortments. And of course, we are excited about the launch of our Polo store on Fifth Avenue in the fall of next year, which will offer a beautiful assortment of men's and women's apparel and accessories and a restaurant. We believe that Polo stores are compelling new way for us to leverage the powerful global appeal of our most iconic brand.
On the digital front, e commerce is another critical component of further extending our direct to consumer reach. This has been our fastest growing distribution channel over the last several years and we expect the momentum to continue as the consumer continues to respond to the convenience, selection and pre shopping research capabilities of the online space. Because of the ongoing importance of these online stores, there has been an area of significant investment for us. During the Q2, we opened a greatly expanded
distribution center for our North
American e commerce operations. Center for our North American e commerce operations, launched e commerce in South Korea and are now transacting online in 10 European countries. We've invested over 1,000,000,000 dollars in capital in our global retail development over the last 10 years, which has led to strong retail segment operating profit improvement in that same time frame. Looking to the future, we expect a growing portion of our capital will be allocated to our direct to consumer efforts, particularly as we see the worldwide appeal of our brand. We are simultaneously investing in the people and processes that will enable us to accelerate this growth over the next several years.
The 3rd core pillar is merchandise innovation. As you've heard me say before, our products are the hallmark of our brand and the lifeblood of our business And our ability to consistently deliver innovative product is one of our most powerful competitive advantages. The combination of Ralph's vision and the investment we've made in our world class design, merchandising, sourcing and production talent is unmatched. The bandwidth of the Ralph Lauren brand and the desirability of our products have fueled strong multi year growth. Consistent innovation has enabled us to intensify our leadership position in core merchandise categories and establish both excitement and credibility with new brands and product categories such as denim and supply, our handbag business, footwear, watches and fine jewelry.
Ralph has always believed in the combination of the finest quality, the most aspirational appeal and the most enduring value. Our women's collection, men's purple label, Our women's collection, men's purple label, luxury accessories and Ralph Lauren watches and fine jewelry lines are the purest expressions of his vision. The intricacy of design and quality of materials from hand beaded collection gowns or a bespoke Purple Label soup to a Crocobot dial Ricky handbag or a Turbeline Movement watch are now appreciated by our customers who recognize the craftsmanship behind these extraordinary luxury products. The magnificent store environments and global advertising, marketing and PR efforts bring Ralph's spectacular world to life and establish the halo for our entire product portfolio. Our recent show.
Our recent Paris fashion show in support of the company's contribution to the restoration of Le Colle de Beaux Arts is the most recent example of our world class brand coming to life in a unique and highly impactful way. And for those of you who may have missed it, I encourage you to visit ralphauren.com to view the Dog Walk, the first runway show for dogs that was both an interesting way to showcase our fall luxury accessories collection and a successful philanthropic effort for the ASPCA. This global effort has already garnered tremendous editorial and social media attention around the world with close to 140,000,000 impressions to date in broadcast, print and online and over 10,000,000 social media impressions globally. While sell throughs for our entire product portfolio have been strong across most of our major distribution channels and geographic regions in the first half of the year, performance of our luxury products was particularly noteworthy during the Q2. The introduction of new products such as the Steel Ink Sturp Watch, the Safari Watch and the Soft Ricky Bag, each of which draws inspiration from our extraordinary design vocabulary and are quintessentially Ralph Lauren have been extremely successful.
Accessories will continue to be the main focus of our global merchandising, advertising and marketing efforts over the next several months. This fall, we had an impactful pop up shop presentation for the Soft Ricky in key wholesale locations around the world from Harrods in London and Colette in Paris to Saks Fifth Avenue in New York City. Our upcoming holiday campaign builds upon this momentum with a fully integrated product focused gifts message behind our newest accessories icon that will be consistent across all key consumer touch points. If the Women in Your Life does not already have a soft Ricky, we can think of a better holiday gift. Our results for the 1st 6 months of fiscal 2014 continue to demonstrate the strength and resilience of our diversified operating model.
In the face of an uneven global operating environment, we plan the business prudently and experience solid results in our largest markets, even as we continue to make significant investments in the infrastructure necessary to support our long term growth objectives. As many of you know, we have consistently made outsized near term investments with an expectation of achieving greater functional and financial leverage down the road at high growth channels, regions and merchandise categories evolve into the future. The consistency of this approach has allowed us to deliver strong shareholder return over the last 3, 5 10 year periods. And with that, I'll turn the call over to Chris.
Thank you, Jackie, and good morning, everyone. 2nd quarter sales and profits we're reporting today are in line with the expectations we provided in August, and I'd like to start with a recap of the quarter. Consolidated sales grew 3% in the 2nd quarter, which was at the high end of our expectations. Excluding the impacts of of discontinued businesses and unfavorable foreign currency translation, revenues were 4% higher than the prior year period. Growth in the Americas, Europe and most of Asia was partially offset by lower sales in Japan.
Global sales trends were uneven during the quarter. July August were slower as we cycled out of the more promotional springsummer season and trends were stronger in September as we transitioned into fall. Footsteps to brick and mortar stores remained challenging worldwide, although we continue to experience robust growth on the various online platforms where our product is distributed. Gross profit margin of 56.6 percent for the Q2 of fiscal 2014 was 220 basis points below the prior year period, primarily due to unfavorable foreign currency dynamics, the mix impact from integrating the Chap's men's sportswear business and lower profits from concession shops. Operating expenses of $789,000,000 in the 2nd quarter were 6% greater than the prior year period.
The higher operating expenses primarily reflect costs associated with newly transitioned operations and continued investment in the company's strategic growth initiatives. The growth in operating expenses was partially offset by disciplined operational management. Operating expense rate of 41.2 percent was 110 basis points above the Q2 of fiscal 2013. Operating income was $295,000,000 and operating margin was 15.4%, 330 basis points below the Q2 of fiscal 2013. Operating margin was in line with the guidance we provided in August.
Net income for the Q2 of fiscal 2014 was $205,000,000 4 percent below the $214,000,000 achieved in the comparable period of fiscal 2013 and net income per diluted share declined 3% to 2 point $2.3 An effective tax rate of 29% in the Q2 of fiscal 2014 includes the benefit of restructuring certain international operations and compares to 38% in the prior year period, which included the net negative impact of a one time discrete tax item. Moving on to segment level details, wholesale revenues grew 1% to $928,000,000 in the 2nd quarter, primarily a result of the contribution from the newly transitioned Chaps men's sportswear operations and continued growth in core North American merchandise categories, which continue to gain market share. A planned reduction in shipments to certain European customers, lower Japanese wholesale sales and a shift in the timing of certain wholesale shipments due to SAP implementation partially mitigated wholesale revenue growth during the quarter. Wholesale operating income of $202,000,000 was 13% below the prior year period due to the foreign exchange dynamics and lower international wholesale sales. Retail segment sales rose 5% to $944,000,000 in the second quarter, reflecting the incremental contribution from new stores, including the recently transitioned Australia and New Zealand operations and growth for the company's e commerce operations.
Excluding the impacts of discontinued businesses and foreign currency, retail sales increased 8% from the prior year. Consolidated comparable store sales declined 1% on a reported basis and were up 1% in constant currency during the Q2 on top of challenging multiyear comparisons. Positive comp growth at freestanding stores and e commerce operations was more than offset by negative comp growth at Japanese concession shops. With the exception of e commerce, customer traffic trends were soft across most retail formats during the quarter. However, the teams continued to mitigate lower traffic levels with exceptional customer service efforts that have contributed to improved conversion and higher average dollar transactions at most of our retail formats worldwide.
Retail operating income of $135,000,000 was 14% below the prior year period, primarily due to investments in the company's global store and e commerce development efforts, foreign currency effects and lower profitability at concession shops. Licensing revenues of $43,000,000 were 6% below the prior year period due to lower CHAPS licensing revenues as a result of the men's sportswear license take back. Licensing operating income of $35,000,000 was in line with the prior year period. Consolidated inventory of $1,200,000,000 at the end of the quarter compares to $1,100,000,000 in the prior year, reflecting the integration of formerly licensed operations as directly operated businesses, investment to support anticipated sales growth and the accelerated receipt of inventory related to the SAP implementation. We spent approximately $148,000,000 on capital expenditures to support infrastructure investments in new retail stores and shop installations.
The company repurchased about 285,000 shares of its common stock during the second quarter at an average cost of approximately $176,000 427,000,000 remains available under previously authorized share repurchase programs for future buybacks. We ended the quarter with $1,400,000,000 in cash and investments. Included in our cash balance is $300,000,000 of new bonds that we issued at the end of September. The proceeds from that offering were used to repay the euro bonds that matured in early October, which why our consolidated cash and investments increased versus the prior year. Our net cash balance of approximately $835,000,000 is essentially the same.
Now I'd like to turn to some important developments on our strategic growth initiatives. We made excellent progress on our SAP implementation during the quarter. At the end of September, we successfully completed a major conversion of our systems platform from legacy systems to SAP. This latest wave represented about half of our North America wholesale business. We successfully converted millions of pieces of data, including materials, purchase orders, sales orders and inventory records with accuracy rates in excess of 99.9%.
We went live on the new system in early October and quickly got to full operational capability. We'd like to thank the team for their extraordinary efforts and acknowledge the great partnership of our wholesale customers as we've executed this important project. With a series of successful cutovers behind us, we are confident in our approach to the conversions and are well on track to realize the benefits of SAP over the next several years. These benefits include more ready access to information, cost leverage through procurement savings and gross margin leverage through global merchandising. We also completed the integration of our CHAPS MEN Sportswear operations during the quarter and that business is now fully on Ralph Lauren systems and supply chain.
The take back of our Australia, New Zealand operations was also executed seamlessly and that business is also fully operational on Ralph Lauren systems and supply chain. The successful SAP conversion and smooth integrations of formerly licensed operations were achieved while managing complex day to day operations and are great examples of the company's ability to execute with excellence. The foundational work that we've done in the 1st 6 months of the year is expected to be a critical enabler of our long term sales and profit growth. We are pleased to be delivering highly resilient profitability in the context of these substantial investments, particularly with the global operating environment characterized by considerable political instability and fragile consumer confidence. As you'll recall, fiscal 2014 was planned with increased investments in retail store and e commerce development worldwide, the transition of certain formerly licensed products in region to directly controlled operations and upgrades to our management information systems.
Now let me turn to our expectations for the balance of the year. Based on the timing of our specific projects, we've characterized fiscal 2014 as a tale of 2 halves, with modest sales growth and outsized investment spending in the first half of the year, transitioning to accelerated revenue and profit growth in the second half of the year. Our year to date results have materialized exactly as we expected and I want to provide some insight into why we are confident in the accelerated growth we anticipate for the back half of the year. There are 3 key drivers supporting our revenue outlook. First, we have good visibility in our wholesale orders for the balance of the year and we expect them to be significantly stronger in the back half.
2nd, we anticipate greater contribution from new stores worldwide, including a larger benefit from the transition of our Australia and New Zealand operations to directly owned. Finally, we've seen strong customer reaction to our fall assortments in both our wholesale channels. With that as backdrop, I'd like to review the outlook we provided in this morning's press release. For the Q3 of fiscal 2014, we expect consolidated revenues to increase by 8% to 10% with wholesale segment sales growing faster than retail segment sales. Foreign currency is estimated to negatively impact revenue growth by approximately 100 basis points in the 3rd quarter and will primarily affect our retail segment given its geographic business mix.
Discontinued businesses are estimated to mitigate 3rd quarter sales growth by an additional 100 basis points. Operating margin for the 3rd quarter is expected to be approximately equal to the prior year's 16.5% as a lower gross margin is essentially offset by operating expense leverage. The 3rd quarter tax rate is estimated at 30%. For the full year fiscal revenue expectations to 5% to 7% growth, which is toward the high end of our previous range of 4% to 7%. Our revenue outlook includes an approximate 200 basis point negative impact from foreign currency effects and headwinds from discontinued operations.
Adjusting for those factors, we expect to achieve high single digit revenue growth for the full fiscal year period. Based on the momentum we are currently experiencing and the growth we have planned for the remainder of the year, we have decided to intensify our investment in our global retail operations in the second half of fiscal twenty fourteen. This investment includes incremental spending on store operations and for our omni channel efforts in addition to more advertising and marketing spending. As a result, we currently expect our full year fiscal
20 14 operating margin to be
at the low end of our outlook, which called for a 25 to 75 basis point decline from the prior year's 16.2%, which was a record level for us. As a reminder, the year over year contraction in the operating margin outlook primarily reflects the integration of newly assumed operations, accelerated investments in our various strategic growth initiatives and foreign exchange impacts. Without that pressure, operating income growth would be up low double digits for the year. The fiscal 2014 tax rate is now estimated at 30%, down from the previous 31% based on the favorable impact of restructuring certain international 14 is a year of important investment for the company. We are 14 is a year of important investment for the company.
We are allocating talent and capital to our most compelling high return opportunities and we intend to continue operating the business according to the clearly defined strategies and disciplined execution that are the hallmarks of the organization. Our expectation for accelerated sales momentum in the second half of the year is a testament to the growing desirability of the Ralph Lauren brand across an expanding range of merchandise categories and on an increasingly global platform. Improved sales growth is expected to be matched with even stronger profit expansion as we leverage the investments we are making in the business. We are confident that the strategic decisions and investments we are making will support substantial shareholder value creation over the long term. The Board's decision to raise the quarterly cash dividend by 12.5% demonstrates its conviction in the company's operating strategies and growth prospects.
Now we'd like to open the call for your questions. Operator, can you assist us with that?
The first question comes from Omar Saad with ISI Group.
Thanks. Good morning. Nice job this quarter, guys.
Thank you.
Jackie and Chris, congratulations on your new roles. And in your first kind of conference call with your new responsibilities, I'd love to hear your take on the Polo store opportunity. I know it's still early. The flagship on Fifth Avenue doesn't open for a while, but I'd love to hear your vision for what it will look like, what kind of categories, price points, any sub brands, the kids or RLX, kind of long term potential for that business? It seems to me that kind of blue label category has been mostly a wholesale business historically and the distribution expansion has been limited.
How do you view this opportunity as a way to take that kind of heart the heart of the brand there and expand it globally? And will there be any impact on your wholesale business?
With that one question. Thank you, Omar. Excited to talk about this opportunity. As you know, you're absolutely right. The Polo store opportunity is a core strategy for us going forward.
We opened our 1st Polo store actually in East Hampton this summer and met with outstanding results. Followed that last month with an opening in the Short Hills Mall, the new Polo concept, primarily men's Polo and in this case women's blue label as over the next year we'll be transitioning to a new defined line called Polo Women's. That line will open in concert with our Fifth Avenue opening next fall and we're very excited about that. So the categories will be men's and women's apparel. Our price points in women's as you know our price points in men's will be very consistent with our men's price points.
So aspirational exciting product, but affordable and democratic in its reach and its audience. Our intention is to expand this concept globally and we already have a site planned and located in London and are very excited about that location as it is highly visible and heavy traffic. So we're really working hard on the new women's blue label line. It will be distributed for retail and wholesale. We're currently in conversations with our wholesale customers over new points of location within their stores and we've met with a lot of excitement.
That line will open over the next couple of months and it might be an opportunity to invite everyone to the showroom to see our new launch of Polo Women's, which we're obviously quite excited about.
Omar, the only thing I would add is that certainly we see the Polo store rollout as a key plank in the company's growth strategy over the next 3 to 5 years. And we're looking very actively at real estate locations in the U. S, in Europe and in Asia to roll out the Polo brand. And I think your observation is correct, which is today the Polo brand is largely distributed in wholesale and we think we've got an opportunity to expand the distribution of the Polo brand given the strength of the brand and the desirability of the brand through a direct retail store rollout.
Next question?
Thank you. The next question comes from Kate McShane with Citi Research.
Thanks. Good morning. My question is around the incremental investment that you highlighted today. I wondered if you could tell us a little bit more about where you're allocating that spend? Is it more towards Europe and Asia?
Or is it more evenly distributed? And then how should we think about I know it's a little early, but how should we think about how this sets up for fiscal year 2015? Are you bringing any spend forward because of what you announced today? And how does that impact spend for next year?
Sure. Good morning, Kate. First of all, with regard to the incremental investment, I would say that the incremental investment is really focused on 3 areas. The first is we're intensifying our investment in store operations. The second is we're focused on investing more money in some of our omnichannel capability that's directed against the retail segment.
And the third is, some of our marketing and advertising spend, where we're intensifying investment based on some of the strong results that we've seen to date from the consumer response to a couple of our marketing campaigns, which I'll talk a minute about I'll talk in a minute more about. We believe that this incremental investment is going to result in improved traffic trends and conversion for our retail stores going forward. And that's part of the reason why we're taking our revenue guidance up for the balance of the fiscal year versus our initial outlook. A couple of examples on the marketing spend just to give you a flavor. The first is we've for the first time really across the company globally come out with a advertising campaign around the Ricky handbag, the soft Ricky product.
And we've coordinated that as a big idea where we've got it holistically supported in every market in the world. We have the product in our stores and we are doing a holistic marketing and advertising campaign that's really hitting the consumer across multiple touch points. And we've started to see that really resonate and drive an acceleration in our accessories business. And given the holiday season that's upcoming, we felt like that was a good one to continue to support and spend money behind going forward. The other one that you may have seen is, we have the Olympics that the company sponsors, which is coming up in Sochi in February.
And we've put a fairly significant effort behind an advertising campaign around Made in America, where the product that we're going to be rolling out for the Olympics will be made in America and we've put an intense sort of advertising campaign and PR campaign around that product. So those are a couple of examples of where we're spending the money and we're expecting to see a good return from the incremental investment that we see. With regard to fiscal 2015, it's a little bit early for us to provide guidance on fiscal 2015. We're just about to kick off our planning process. I suspect we'll have some initial thoughts to share on our next earnings call with regard to fiscal 2015 and then we'll provide guidance for fiscal 2015 as we always do at our end of fiscal year call.
Next question?
Thank you. The next question comes from Michael Binetti with UBS.
Hey, guys. Good morning. And Jackie and Chris, congrats on your new roles.
Thank you.
Two questions. First, Chris, obviously, the noise on gross margins has been significant this year. I know you just said you're not we're not looking ahead to fiscal 2015 yet. But as we think out about as we think past fiscal 2014, how should we look at the gross margin? And how much of that do you think you can start to recapture?
And maybe where will it come from? So when did the CHAPS margin start to improve? And when does the mix shift benefits you guys have start to override the current headwinds? And then secondly, could you talk a little bit more about Europe trends between the two businesses? Where we're at on sale?
And is that on track to still return to positive growth by spring? Thank you.
Sure. So on gross margin, I'd say a couple of things. So the first is, if you look at the gross margin in the second quarter, the biggest driver of the gross margin decline in the 2nd quarter was foreign exchange. That accounted for about half of the gross margin decline in the quarter. The second big driver in gross margin decline was the take back of the CHAPS men's sportswear business, which of course goes from a licensed business, which has a very, very high gross margin to a directly operated business, which has a lower gross margin.
So if you were to strip out those two elements, the gross margin this year is actually not down nearly as much as what the reported numbers would be. To your point on where we go going forward, I do think that we believe that gross margin can grow over the next 3 to 5 years versus where we are today. And there's a couple of reasons for that. I think as the business shifts more from a wholesale business to a retail business that tends to have a positive mix effect on gross margin, because obviously our gross margins in our retail business are higher than our gross margins in our wholesale business. The second thing I would say is that as our business shifts to stronger growth internationally that international growth tends to come with higher gross margins because the price points particularly in Asia tend to be higher with higher gross margins than they are in the core U.
S. Business. And then the third thing I would say is some of the product categories that we're focused on particularly the accessories product category as that business continues to grow faster than the balance of the merchandise categories can have a positive gross margin mix effect. So I think we're dealing with a couple of isolated events this year. But I think over the over our planning horizon of the next 3 to 5 years, we expect some of the broader mix drivers to begin to take hold.
And then on Europe, I would say on Europe that we were fairly encouraged in the quarter on Europe. And the reason we were fairly encouraged in the quarter on Europe is because about half of our business in Europe is wholesale now and about half of our business is retail. Retail including both our full price stores, our e commerce business and our outlet business. And if you look within the European revenue results, what you would see is that our retail business in Europe the Q2 was up double digits on revenue. And our wholesale business, we had planned to be down in the quarter, which largely offset the retail growth during the quarter, because we had proactively pulled back on shipments into the wholesale channel as we wanted to reduce our exposure from an inventory standpoint from some of the specialty stores particularly in Southern Europe.
As we look to the back half of the year, we're expecting the wholesale business in Europe in the back half of the year to be up versus year ago. So we now think that we have cycled through that planned pullback in shipments into the European wholesale channel.
Next question? Thank you. The next question comes from David Glick with Buckingham Research Group.
A question on capital allocation and leverage. You announced a nice increase in the dividend today. It does appear you have excess cash balance and certainly some balance sheet capacity to borrow. You just refinanced one of your issues. And some of the feedback we get from investors is that there's potential to more meaningfully increase the dividend, more meaningfully increase share buybacks.
As someone relatively new to the team, is that one of your strategies to be more aggressive in utilizing the balance sheet and returning more cash to shareholders?
Yes, I would say a couple of things. In fact, we just had a discussion on the capital structure with the Board earlier this week. But I would say, our strategy on capital is first and foremost, we want to make sure that we're fully funding investments into the organic growth of the business going forward. And that will always be our sort of top priority. Beyond that, we believe the company is going to generate excess cash that we intend to return to shareholders.
And I think that the decision by the Board to increase the dividend this quarter is a reflection of that fact that we are committed to returning excess cash to shareholders. I don't think that we have a strategy of trying to hold excess cash on our balance sheet. And if you look over the past couple of years, we've tended to repurchase anywhere from $400,000,000 to $500,000,000 of stock a year. And I think we plan to continue that trend as well. From a debt ratings standpoint, I think we like being about in the A tolerance area, which is where our current ratings are.
And so I would expect our strategy on from a credit rating standpoint to be relatively consistent. I wouldn't expect a change in strategy there. And then the final thing I would say that we're managing along with many other companies is not all of the cash on our balance sheet is in the U. S. We have a mix of cash that's in the U.
S. And a mix of cash that's outside of the U. S. And obviously, the cash that's outside of the U. S.
We believe is better used investing in growth opportunities outside the U. S. Rather than bringing back into the U. S. At this point, given the tax friction that would be created from that.
Next question?
Thank you. The next question comes from Erinn Murphy with Piper Jaffray.
Great. Good morning, everyone, and thanks for taking my question. Just a question on Asia. The concession seems to still be a bit of a headwind. Can you just contextualize some of the pressure points in the key markets there?
Has it been more macro? Is it more competitive environment changes? And then in particular in Japan, can you just maybe parse out how the denim supply stores versus the Ralph Lauren stores are performing? And then I guess as it relates to the acceleration in growth in Q3, what are your expectations around the Asian markets there? Thank you.
Okay.
I'll start with Asia. And I guess what I would say on Asia is if you looked at the Asian revenue results excluding Japan, the company revenue was up double digits in the second quarter. The Japan business was down significantly. And really there were 2 things that were driving that revenue decline in Japan. The first is many of you have been following is the Japanese government has embarked on a macroeconomic strategy of weakening their currency with the attempt to accelerate GDP growth in the region.
The currency impact year over year in Japan to the company was greater than a 20% drop from a translation standpoint in the sales results in the Japanese market for us. So that was kind of a first impact that hit us in Japan. I think as we talked previously, we have priced to try to recover some of that, but not all of that currency impact. The second big driver that's impacted us in Japan in the Q2 is that the traffic trends in the department stores continue to be challenging. And our business today is heavily weighted in the department stores.
So the vast majority of our business in Japan is in the department stores. What we're trying to do there in the market is both reinvigorate our growth in the department stores and try to create a little bit more of a direct to consumer model with the launch of e commerce and with the opening of some of our freestanding stores. You mentioned denim and supply and I think we've got a hand little early to tell fully the results because it's still a new brand that we're driving brand awareness, but we're off to an encouraging start start in the denim and supply stores in Japan.
We have a couple of new stores that opened our store in Cat Street, which is near the Amontosando district. And most recently about a month ago, we opened our Denim and Supply store in Osaka and that has met with outstanding results. So we're very encouraged in terms of the Japanese consumer, both loving our RRL brand, which is a cornerstone of authenticity and has been wildly successful in that market and now followed by Denim and Supply, which is we feel we're off to a very good start in that market.
Next question?
Thank you. The final question comes from Dave Winer with Deutsche Bank.
Good morning and thanks for taking my questions. So I just wanted to ask about earlier in the call when you started the call you talked about some of your long term initiatives which was pretty helpful. I guess I was wondering if you could maybe without speaking explicitly to guidance to next year, but just over time over the next several years talk about how you think about sales and earnings growth. I think in the past you've talked about historic trends in the 10% to 11% range for sales and more like mid teens for EPS growth. Is that still kind of how you think about this business given all the transitions that are happening kind of over the long term?
Yes. I guess I would say a couple of things on that. So I think if you look back over the last 10 years, the numbers you're talking about of 10% to 11% revenue growth and mid teens EPS growth is historically what the company has delivered over that time period. I think if you look over the last 10 years, part of what's characterized the company's growth has been the take back of of significant license businesses, which have added to the top line. I think the path going forward is going to be a little bit different than the path that the company has come on over that last 10 year period, because the path going forward is going to be more about growth through the strategies that we've articulated direct to consumer, international expansion and product and merchandise category innovation.
So I think we haven't provided long term guidance in terms of what we expect over the next 3 to 5 years. But certainly, we anticipate delivering results going forward that we believe will be very competitive in the industry and we believe will lead to shareholder value creation.