Welcome, welcome. We have a specialty episode of The Matt Kohrs Show. I know many of you tuning in, tune in in the morning at the crack of dawn, but here, I guess we're doing a little bit of a show at dusk. Honestly, I have the privilege to be sitting down with the Founder, CEO, and Chairman, Mr. Chris Pavlovski of Rumble. I appreciate you taking the time to chat with me, to chat with all the supporters of Rumble, and I think we're gonna have a great conversation of not just how Rumble did in 2025, but really where we're looking forward to in 2026. Once again, thank you for taking the time out of your very busy schedule.
Thanks for having me. Glad to have you back up in the North.
Yeah. Beautiful Toronto. You know, I think I actually brought some of the cold weather with me. You know, maybe next time it'll be a bit warmer.
I know. You know, I do prefer being in Sarasota, but we're here in Toronto and we'll enjoy it as much as we can.
Definitely.
Thanks for coming by.
Happy to. I kinda wanna get this conversation going with what you were saying a little bit earlier today on your official earnings call of growth is back. Can you highlight to me and to everyone tuning in the major growth factors that you're personally excited about focusing on, and that maybe we could spend a bit more time than just that quick call and really dive into the details there?
Yeah. Well, let's start with Rumble Shorts. You know.
The last couple weeks I've been at my desk refreshing some charts. That's not a joke. We're, like, sending them back and forth with Rick and Asaf, and we're looking at these numbers, and we're like, "Whoa, what's going on over here?" All of a sudden, we come in the next day and we're like, "This just took another leg up," and it keeps going and we're looking for that ceiling, and hopefully there is none, but hopefully it just keeps going. That's been, like, phenomenal in the last month to watch, and we're really seeing growth like we haven't seen on the platform in quite some time, in that category, Rumble Shorts. Obviously, it's new, so there's a lot of room to grow and our audience was obviously requesting it.
Just to kinda see that sequential growth over the weeks and, you know, day after day, I think, like, every day this week, we did $1 million unique video views, starting off Sunday, I think it was.
Wow.
It's been wild to watch.
Wow.
It's something we're like, we're all just wondering, like, how far can we push it? Like, our algorithm is not even great yet. Like, it's in the infancy of the way we want it to be. We're making tweaks, you know, as fast as possible. Every week, we're throwing out some new updates in the algorithm. I think a new one came yesterday. We're measuring that to see how it goes and seeing if that pushes things to new heights. It's definitely been an unbelievable thing to watch. You know, we're really excited about that.
You know, meanwhile, while all this is happening and Rumble Shorts is exploding, I get a message from Rick saying, "Chris, we just broke concurrent streamers as well." I'm like, "Okay, hold on a second." We got concurrent streamers at a new high peak in the last 10 days on the platform as well. That's more than we had on the 2024 election night. There's more people streaming at the exact same time at a peak than we've seen at the 2024 election, which is, you know, phenomenal, and it's amazing to see. We're seeing growth on, like, the streaming side, we're seeing growth on the Rumble Shorts side.
Then obviously we saw sequential growth on the MAUs from Q3 - Q4. I think it's, like, important to put everything into a perspective. 2025 was, you know, not the typical Super Bowl year that Rumble has had in the past in the sense that, you know, 2024 was a presidential election year. A lot of things happening. There was no presidential election. We lost our biggest streamer early in the year, Dan Bongino, to the FBI. You know, to put sequential quarter growth on MAUs from Q3- Q4 in an environment which is not, you know, exactly a tailwind to Rumble's audience was quite the achievement, I think from our, from our end, so.
As you get into Q1 and you get into this quarter and you're watching Rumble Shorts literally explode, you're watching concurrent streamers start moving again, and then you have our biggest streamer come back onto the platform, it's like, you know, now you got all these tailwinds happening. A little bit of headwinds in 25 overall, just based on the environment, and then all that kinda turning into a tailwind here in 2026. I'm excited for this year. We got midterms coming up as well, so that's something that I think will be advantageous to us. The platform, in my opinion, has never been more ready. We got Shorts. We have an awesome Rumble Studio product, which is driving a lot of the concurrent streamer growth.
We have a platform that is far more stable than it's ever been. It's, the features are better. It's a completely different experience than what it was 3, 4 years ago. I'm excited to capture this audience and go through this next stage of growth and really see where Rumble Shorts can go, really see where Rumble Studio can go, and see how far we can take this. I think this is like, on the video side, one of the biggest opportunities that we've seen in a while on the video side all around and, you know, around the whole platform. A lot of credit goes to the teams and the engineering teams working day and night getting it to where it is.
I can definitely appreciate, I guess the verbiage you use of running into some headwinds. But in 2025, you and the team seemed to actually just use it as a great foundational year, 'cause obviously, as we've been here, just to pick out one example, with Shorts, how many quarters have we been doing these calls when people are asking about Shorts, Shorts? You guys finally delivered on it. So I understand in terms of maybe surface-level metrics, you feel like you ran into headwinds, but you kinda used the opportunity anyway, and from there you're kind of now transforming. Okay, you rolled out with Shorts, you improved Rumble Studio, and beyond that, larger business dealings. I'm seeing a stronger relationship with Tether. I'm seeing potential big movement with Northern Data.
Even outside of the world of content, like I said, I get that you're calling it headwinds, but you easily curtailed it into really tailwinds here.
Yeah. Well, that's what we did. We used the entire year to build a foundation of everything that we wanted to do. We really worked on the product to make it as good as possible. We launched multiple new products, the Wallet, Shorts, you know, the Studio and its new canvas. Like, there's so many things that we've done. It was truly a foundational year. On top of that, we're bolting on Northern Data as an acquisition in the middle of it. Like, last year, 2025 was a year we kinda really set the table for the future. I think now in Q1, you're kinda starting to see what that future looks like. I try to outline that in the earnings call because, like, look at the hand we have right now.
Like, we have a hand, look at it. Look what we've built. Look what we have. Look what's coming in the future. Look at all the pieces we put together, you know, we might have not seen that in 2025 reap those benefits because it wasn't there, but we now have that in Q1. We rolled a lot of stuff out here in Q1, and now we're starting to see the fruits of that. You're starting to see Shorts, like, on fire, doing 1 million unique video views in a single day, and have done that every day since the weekend. Like, plus. It's been like, it's been a journey in 2025, but it was a heads down year of build, build. We kinda did that in 2023.
We built as much as we possibly could to be as good as possible for the election in 2024. That was, like, a lot of cloud work, a lot of, like, infrastructure work. We really didn't wanna go down on the election of 2024. All hands, all on deck to make sure we can even handle a huge night. We handled a huge night. We were, like, 17% of the streaming market according to Streams Charts, and we didn't go down. We didn't have a hiccup on election night. That's what we were building for. That was, like, the foundation that we were building for on the infrastructure side back in 2023 and 2024, and then really kinda gearing up for that major election.
Then once the election passed, we're going into a year where, you know, politics has become, you know, not the forefront of thinking anymore. You're not going to vote. It's a nonelection cycle year. We used that year to just build, and we built a lot. We, we brought in Tether. We, we announced the acquisition of Northern Data. We, you know, and we built our product to what you see today. It, it was heads down, working day and night, getting everything up to where we wanna be, including operationally, you know, hiring a lot more people in the last year, starting to build out a sales team to do a go-to-market strategy and sales for the first time with agencies. It-it's really been a foundational year. That's the best way to explain it.
I love it. I don't wanna get too much off that pathway. I have a couple follow-up questions, but one thing that just popped in my mind, this growth that you're seeing in Rumble Shorts, obviously astounding. Is your pitch for why everyone listening to this should be using Rumble Shorts the same as Rumble itself in terms of the videos and the livestreams of, "Hey, we care about your free speech, and we're gonna protect it also in this new form of video"? Is there something else, like, even better that you're like, "No, this is really why you gotta consider Rumble Shorts right now"? Like, where do you think this growth is coming from?
It's a combination of everything. Obviously, we're like the free speech version of TikTok when it comes to Rumble Shorts, and that's, like, a competitive advantage. Even when I'm using Rumble Shorts, and I've had a few people tell me this, it's like it's very informational versus, you know, when you're scrolling TikTok, there's just, like, a lot of degen stuff. Then when you go to Rumble, there's a lot more informational content, and you're learning things as you're flipping through. There's a little bit of a difference, and that might be just a function of the content that we currently have. I would say there's more than just, you know, the free speech aspect of using Rumble Shorts.
You also have the opportunity to grow in a new, you know, a new type of platform within Rumble and really grow your livestreaming channel or your VOD channel in a way that you couldn't have, you couldn't have before. This is like a discovery tool. Twitch doesn't have it, you know, so we have it. You can use this as a discovery tool for your main channels. And eventually there's gonna be a monetization around it, the same way you have with rumble.com. We'll introduce ads. I don't wanna throw in ads. In fact, we've actually scaled back the ads a little bit in Q1 on rumble.com. We're down to one. Instead of doing two pre-rolls when you start to stream, we've gone down to one.
We're testing that to see if that creates a better user experience and create for the right balance. We're testing a few things on the user experience to try to really optimize it the best possible way we can. Rumble Shorts won't introduce ads probably till Q3, Q4. It really depends on the growth patterns that we're seeing and whether or not we think we can do it. If we do it, we'll start with a very low ad load. We don't want to do anything to hinder the growth that we're seeing, and we just wanna continue to accelerate that. We wanna blast through all the ceilings here and take this to new highs.
Absolutely love it. Between, and I don't even know if I have enough fingers to count this up. You have Rumble Shorts. You're about to be dramatically ramping up sales. You're getting into the world of AI infrastructure. We're now seeing the return of one of the largest streamers. You're deepening your ties to crypto and Tether with Rumble Wallet.
Asmongold too is coming.
Asmongold, he's coming.
He saw that.
Another massive streamer.
I anticipate it's not just gonna be Asmon. We're gonna start to see more and more coming. That's why streaming hit a record in the last week, is that you're having more people come to the platform to stream on Rumble, and that's what's driving that record in the last week. We're seeing like a very high amount of streamers on Rumble concurrently, at an average that's you know, we haven't really seen before. In fact, we hit a peak record in the last 10 days. That's because guys like Asmon are deciding, well, not. It's actually probably people not as big as Asmon that have decided to come to the platform.
You know, that word of mouth goes, now you caught the attention of someone really large on Twitch that's now looking at it. I imagine this just continues to go out. The product is just so much better right now. I have to say, the community and the users on the platform are amazing. Like, I really do think that we have built a really amazing user base on Rumble, one that many platforms don't have. In fact, I don't think any platform has the type of user base that we do. They're high performance for our advertisers. Our advertisers right now are primarily direct response advertisers, so they rely on conversions.
They're not gonna be spending money with us unless they make their money back. Our audience spends money with our advertisers, and it's a real audience that is quite amazing. The whole community, the whole streaming community has really kind of picked up Rumble in a way that, you know, we haven't seen in the past. I anticipate that we're gonna see streamers like Asmongold continue to come onto the platform and, you know, that concurrent streamer peak's gonna hopefully hit new highs as we move into the following months.
Sitting on this side of it's definitely interesting to see how that snowball is rolling and getting bigger and bigger to, once again, Bongino is already returning, but now it's getting into the world of Asmongold. I don't know if this is just internet lore or if this is just a rumor. Correct me if I'm wrong, sounds like we almost owe a special thanks to Asmon's aunt. I believe she was the one who convinced him to check it out.
Apparently, his aunt is a heavy user of Rumble.
That's pretty funny.
That's pretty cool to see. In fact, like, you know, the younger streamer world. Our user base is probably quite different than that. Seeing someone like Asmon come to Rumble could have a pretty big impact on our users. It's a whole different cohort of users, and we welcome that, and we can't wait to see him start streaming on Rumble. That'll be an exciting day when he does that. I'm also quite interested in how he's gonna stream. Hopefully, he uses Rumble Studio, and hopefully it attracts other streamers like him to start multi-streaming to Rumble.
With that in mind, on the live streaming front, what's going on with the Rumble Studio, what's going on in crypto, what's going on in AI infrastructure, all of that, I feel like we're talking about so many different moving parts at once. Is there a particular thing that you think the world, the platform supporters are just kind of, like, not quite getting the story on? That you're like, "No, I think people are maybe missing the note on a certain thing.
Yeah. You kinda, you know, we talk about that internally all the time, but, we try not to be distracted by that. Obviously, we wanna deliver the most shareholder value we can, and we're all heads down doing that, and we try to stay away from the noise. You know, when I look at this, what this team has built and the assets that we're putting together and what this company is gonna look like in one year, in two years, in three years from now, I, I do think that the, you know, the market doesn't might not see exactly what we see. You know, I, I'm a, I'm the kind of person that just wants to walk the walk and not do the talk.
you know, if the market doesn't believe that, like, I'll do my best to show them that they're wrong. maybe that creates an opportunity for everybody right now. my job is to kick ass as much as I possibly can in the next year or two and really put this in a place that is quite different than it is today. I think we have all the tools in the bag. We have an amazing hand. We've executed, you know, quite flawlessly with delivering on the product, getting this acquisition, moving on this acquisition, which hopefully which is slated to close here in Q2.
Soon.
Which is quite soon. Take that asset and take, you know, put that together with Rumble Cloud and really show a different company in 2027, a different revenue profile, a different EBIT, EBITDA profile, something that's gonna hopefully shock the markets.
Yeah. I mean, you don't have to comment on this, but I'm just running some back of the napkin math and looking at what Northern Data is already doing. In the earnings call, you already cited the point that they're scaling up their capacity. We're looking at their numbers. Basic math is telling me some serious jumps, and I'm obviously very excited to see how that plays out. I appreciate you for expanding upon, like, what you see going on. I think it's always very cool when a CEO takes that time to kind of add a little bit more context. On that note, I know you love engaging directly with the audience, so do you wanna do a couple questions directly from people tuning in right now?
Of course. Yeah.
Love it. Love it, love it. Folks, if you have a question, once again, Founder, CEO, and Chairman of Rumble, the company that clearly you're watching this, so you love it. You're getting a very rare opportunity to speak directly with him. What's on your mind? Questions, comments, concerns? Let's lit it fire, and we're gonna do as many as we can in the time that we're allotted. Folks, lit it rip.
I see one here. Hazem. With names like Asmongold announcing plans to multi-stream, how are you thinking about attracting creators who fit your core audience MeatEater , i.e. MeatEater , to also post and stream on Rumble beyond word of mouth? You know, that's a great question because, like, the way the Tether advertisement commitment works is really dovetails into this question. The idea here is that we have a whole team at Rumble already that is proactively looking to bring in a ton of creators. The plan is this. We're trying to bring them into Rumble Studio, and when they go into Rumble Studio, they will then multi-stream to all their platforms, including Rumble. At the same time, they're in Rumble Studio, we're providing them with sponsorship ads of the Rumble Wallet.
That's the, you know, part of the commitment of the advertising with Tether that it's gonna go to, is that we'll be pushing these creators that come in using Rumble Studio that are new are gonna have a dedicated dollar amount behind them that they can use in Rumble Studio to monetize their streams. As a creator, think about this. You're Asmongold. You use Rumble Studio. You come in, you use Rumble Studio.
You get a Rumble Wallet read to tell your audience to, "Hey, come and tip me Bitcoin, Tether USD, or Tether Gold." Not only is he going to get paid to tell his audience to tip him in Tether USD and Bitcoin, but we're also gonna be getting a streamer, a new streamer on our platform that's using Rumble Studio and maybe selecting other sponsorship reads within Rumble Studio and bringing MAUs and chatters over to Rumble. That's kinda like the win-win-win across the board. You know, Tether wins with their advertising, Asmongold wins with making more money, and then Rumble wins by getting in the MAUs, and they start using our products, et cetera.
The idea here is, yes, we're gonna go after as many streamers as possible, and not just streamers, but VOD creators as well, and try to get them into Rumble Studio and get them onto the Rumble platform to then provide them advertising reads through Rumble Studio where they can make money. This is far different than the days that we did back in the day in 2023, where we had to go and do contracts with a creator and, you know, try to link up the advertising money to try to make that a positive ROI with that. In this case, we're just saying, "Hey, we have an ad budget of X amount in Rumble Studio waiting for you.
Do you want to multi-stream on Rumble?" They either say yes or no, they're off to the races. Anybody that comes to Rumble, like Asmon, will have this opportunity if they use Rumble Studio, and we'll try to get in as many other creators to do the same thing. It's there for everybody. We wanna bring it in for everybody. If you go and use Rumble Studio right now, there is an option for you to tell your audience to use Rumble Wallet, and you'll get paid for it. We have an entire team right now, trying to get that word out and trying to get, you know, streamers from Twitch and YouTube to come over to Rumble and start using Rumble Studio to make money.
It's not necessarily a contract, but it will. It is a contract theoretically in terms of service on the website. But, like, the idea is that we're trying to bring as many people and as many new creators onto the platform using the Rumble Studio as the mousetrap. It started. We're starting to see it. It's something that we wanna grow immensely here in the next couple quarters. This ad budget will start kicking in in a material way here in Q3 and Q4. I mean, Q2 and Q3 is when it will start kicking in.
I know this is anecdotal, but as a content creator, today I got a little look at the behind-the-scenes of what the new studio is gonna be. I have to say, for all the creators watching, it is comically easy to set up the multi-stream. Then when you overlay those ads, I have to say, it's a couple clicks of the button. I've been doing this game for years, and hats off to the tech team behind it. I know for me, I'm very excited to kinda get rocking with it 'cause it's just that simple.
Yeah.
I have to say, for the creators, definitely worthwhile to check out.
Yeah. We got another one. Carlson8 question: Any plans to advertise to users? Most people don't know Rumble exists. Absolutely. This is where we're leaning in with Rumble Shorts. We have a lot of new content coming in with Rumble Shorts that is not political, and we're using that content to advertise to different cohorts across different platforms. We literally just started doing that today, and we're gonna really scale this up in March and really invest and market the Rumble Shorts platform. We think Rumble Shorts is not only gonna be like a growth driver for Rumble internally in our core audience, but we also are gonna use it as a mousetrap to really grow Rumble out outside of our current core audience. I think it's a win-win that way.
It's a lot easier to get people to create channels on Rumble for Shorts than it is to get them to start streaming on Rumble. It's a much better mousetrap for us to kinda grow the platform outside of the core audience that we have.
Is the pitch along the lines of, "Hey, if you're already making Shorts on TikTok and YouTube and Instagram Reels, you might as well just load it up here as well?
Yeah.
because if you grow, you grow.
All the Clippers out there, right? Like, throw it up, throw up everything. Like, let's get everything up there, and let's see what does well. We're seeing the results here are fantastic. It's an easy way to grow on Rumble, like right now.
That scale to 1 million is just so fast.
669,000 one week prior to the day we broke the million.
A s-
So like-
66% growth in one week.
It's a little higher than that. It was like 1.2. Then when we broke 1 million, we broke it big.
Wow!
It was close to about 1.2.
I mean, at that pace
Close to a double.
What's gonna be really crazy is when we're talking about this in the future, 1 million is gonna sound comically small. Like at that pace.
I-
Like, it's crazy.
I sure hope so. We're going for the everything here, so.
I like it.
No ceiling.
What else do we have here?
Do you anticipate issues with regulatory agencies in either Germany and the EU in regards to Northern Data acquisition or having a presence in EU censorship laws? I don't, I don't see any issues with the Northern Data stuff. Now, on the censorship stuff with Rumble, I definitely do see issues with that. There's a lot of countries around the world that are just, like, not for free speech. They wanna control everything you say and everything you can hear and see. That's just the nature of governments that wanna stay in power. They're always gonna do that to try to keep control. I think Europe's in a place that's gone quite downhill, on this, and I don't foresee any, anytime soon that changing.
When it comes to censorship in Europe on the video side, yes, obviously that's something that's, it's concerning. you know, we'll navigate appropriately where we can. With respect to Northern Data, that's a total different business. That's the cloud. I don't see any kind of type of issues there at all.
Good to know. Here's an interesting one. For creators on Rumble, any comments on discoverability? It sounds like Shorts is probably one of the most interesting tools for higher discoverability. Would you agree with that?
I would agree with that. Mrs. Mam just posted something on the lines of that. I'm getting better numbers on Rumble Shorts than any other short platform I post to.
Wow.
Really excited for the future of Shorts. We're seeing that with a lot of different creators, is that it. I guess the pool is a little smaller right now. You're kinda seeing, like, a lot of traction with all the creators that are kind of using Rumble and already have a following on Rumble. They're able to propel their shorts much better than they are on other platforms, which is amazing to see, 'cause, like, that's what it's there for.
I mean, it's the time to strike. If you look at the biggest creators on any platform right now, one of the most common correlations is in early adopter.
For sure, yeah.
Right now, folks, this is it. Like, it is really hard to beat the blue ocean strategy. That's where we're at right now.
It's a first market mover opportunity for anybody that wants to get into Rumble Shorts. If you're in there early, if this thing turns out to be a huge success, you're probably gonna have a high likelihood of being part of that success. You know, we'll do everything to continue growing that and pushing the pedal on that. Obviously, like, you know, there are some people that aren't getting as many views as they think they're gonna get, and you know, maybe that's a function of the content. Sometimes I think, like, you know, a lot of people might not realize their content is not as great, but also it's a function of, like, our algorithm is not perfect yet either. Give it some time before giving up on it.
I do think that, as the algorithm improves, it'll really start picking the winners a lot better. It'll really, you know... Ultimately, it'll be the viewers that will decide which content's gonna really take off and whatnot, as our algorithm gets better, so.
I like it. You were speaking a little bit on the earnings call about international audiences, this is kind of similar to that. Any ideas for auto audio translation to other languages?
We have something, we're really kind of getting into this whole AI space, not just because of Northern Data, but also with the Tether guys and how we're gonna apply that to content on Rumble in terms of, you know, making it more informational and giving people moments and videos and translating and, you know, kind of condensing all that. All that is coming together in terms of how we're gonna, like, we're all planning for that now. That's all in planning stages. The development on some of it has started and some development on others has not. That is all part of the planning right now. Now that we have, like, all our core... The last year has been like, "Listen, we gotta build these products. We gotta build Rumble Shorts.
We gotta build Rumble Wallet. It was, like, really hard to, like, refine other things the way we wanted to. Now that all these products are out and we don't have, like, a big major initiative like a wallet or shorts at this moment, it's all about taking everything we have and making it, like, super awesome. That's what we're gonna continue to do. The product teams are, you know, humming right now, and I'm really excited about that.
Definitely seems so. That's awesome.
Quick one. Can you, yeah, explain what Rumble Shorts are?
I'll let you do that.
Basically short-form vertical content similar to YouTube Shorts, TikTok, Instagram Reels. Generally, they're sub 60 seconds. It's just kind of quick little dopamine hit forms of content that I can say from sitting on this side of the table, it's been requested out of this team for a while now. Obviously we're finally getting it delivered. The numbers themselves are pretty astounding. Check it out. It's already on Rumble. You could see it for yourself. It's there. Just a different style of content. The shortest form, hence the name Shorts.
Glyph Glitch. The algorithm is dynamically improving. Is there an AI being utilized there? Not yet. It is right now we're still manually improving it. The goal is to get it to a dynamically improving AI algorithm and potentially we'll explore AI as well on that. Obviously with the resources that we're gonna have, that could be pretty easy for us in the future. It's not there yet. Like I said, we're in the infancy of the algorithm. There's a lot of work to do on that algorithm. It'll continue to get better every week.
Any plans for Rumble to get into shorts or, not shorts, sports? You guys are already in sports.
Yeah, we're already in sports. You know, if there's an opportunity in sports to do more in sports, we're obviously interested in that. We started doing boxing matches on Rumble Premium. We got Street League Skateboarding, which is also on Rumble Premium. Now sports is a very competitive space. It's a very expensive space. You know, we've spent a lot of money doing sports. A lot of our cash has gone towards that. As an investment, it's not like typically the best investment that we've seen. It's definitely something that it's a little better when you get into the more, you know, the smaller sports like Street League Skateboarding. That's when it starts to perform a little bit better.
Like, if you take a look at like YouTube spending $14 billion on the NFL rights and stuff like that, it's like, I don't know how directly impactful that is to their business, clearly, it's a game to capture as much of live sports as possible right now for the Netflixes and the Amazons and the YouTubes. It's something, you know, it requires very deep pockets to compete in and something we're looking at, but like at a little bit of a smaller scale than they are.
Interesting. It's always kinda cool to see what's going on behind the curtain because we see it like just as the consumers of what's happening day in and day on out. To get a little bit more insight, very interesting.
What else do we got here? More sports in the lineup. I feel like a bunch of questions went right by, and we missed them. Thoughts on the content such as Angel Studios movies or shows from Sunshine Thirteen. Yeah, I, in fact, you know, we recently I reached out to the Angel Studios guys. That's something that I think would be awesome to have on the platform. Maybe in the future there's something there. We're very interested in wanting to work with Angel Studios if the opportunity arises. That would be pretty cool getting their portfolio on Rumble or Rumble Premium, something that would definitely be interesting to me. People like Rumble Shorts. Can Rumble Wallet be expanded to general use?
I'd like to buy crypto if I could through Rumble, from Embers. The answer is, it already is. You can buy Bitcoin from Rumble Wallet right now, and you can use it as just a wallet to purchase Bitcoin. You can use it as a wallet to purchase Tether Gold. If you wanna invest in gold, in fact, that's kinda one of the ways I'm now buying gold, is I'm buying Tether Gold. You know what we should do, is we should do an IRL live stream going to the vault in Switzerland and redeeming our Tether Gold for a gold bar.
Go there tonight.
That would be.
Well, I'll meet you there on the next flight. You count me in.
That would be a great stream. Let's like test it. Let's go there. Let's get our gold bar, gold coin or whatever we have in our Tether Gold in our Rumble Wallet and redeem it for actual physical gold. I think it's like the only type of vehicle where you can redeem your coin for gold. I think that's like super cool.
That's wild.
Yeah, I saw Bloomberg reported that they have some like nuclear bunker in Switzerland where they're storing all the gold. I definitely know that you can go redeem it there for actual gold bars.
I'm almost picturing like a Fort Knox on steroids of what's going on there.
Yeah. Well, they were just reported to be like, the single largest private holder of gold in the world.
Wow.
Like, that's what Bloomberg, I think, wrote. That's like, that's so cool. That's a lot of gold.
Tether, they're like operating at another level.
Ask Nicki Minaj to move her music catalog to Rumble. I'll try to do that. I will. I'll definitely know some people that can ask her that, but I don't think she controls her catalog. It'll probably be one of the music houses. This is actually something that we've talked about in the past. We really want to get these music catalogs on Rumble and work with one of the agencies, well, all the, I guess, the agencies that represent all these catalogs that have the rights to it. That, that's something that we definitely wanna do, and we definitely wanna explore and bring music to Rumble and be able to listen to that on your Rumble app while you're in your car or whatnot or.
You know, with screen off. I think that's a, that's a great suggestion. It's something that we are pursuing and we have been pursuing. Those are a little bit complicated in the contract side to get done, but something that we do wanna definitely get done for sure. Is the Creator House coming back anytime soon? It was fun watching folks down there. Creator House is back. I think Tim Pool used it for a good month or so, maybe more than a month-
Oh, wow.
A month and a half. He just left, but it's back. It's fully functioning, and it's there. What are you thinking about X Money competition? I don't know much about X Money. I imagine it's gonna be very different than Rumble Wallet. Rumble Wallet is entirely crypto, Bitcoin, US Tether, and US Tether Gold. I don't see that as competition. You know, I think a lot of people always thought X was gonna compete with Rumble on video. I don't see that either. They might have said they were gonna do it, but it hasn't really had any effect on us. In fact, you know, we're still 52 million MAUs. We're doing okay. We don't see competition from X.
I think X has been complementary to helping Rumble get more users, now that a lot of creators can talk about their content on Rumble. It has not. That's been actually a positive.
This is funny. Would we need more reality TV on Rumble? I guess they must really like that Creator House there, people. They need the reality TV.
Interesting. We should do a 24-hour, 7-day stream-
Forever
With a bunch of creators in the house and see what happens. It's not a bad idea. Maybe we should do it. Will tip processing speed up in the future? Right now, it takes several minutes to process. If you tip in Bitcoin, it could take like 20 minutes to process. If you tip in Tether Gold or Tether USAT, it'll be quite instant. If you tip in fiat, then it's instant. The reason why Bitcoin takes longer is that the Bitcoin network has all these gas fees, and as it gets busy, it takes longer. It could take 10 to 20 minutes to settle.
Process a lot. Yeah.
Yeah.
To clarify, that's a function of the technology. That's not really on you. That's just literally how Bitcoin operates.
Steak 'n Shake should advertise on Rumble. Yes. From Carlson8. Absolutely. Steak 'n Shake should definitely advertise on Rumble. Rumble Rick just spammed the chat by gifting everybody a membership, and all the questions now are scrolled up and gone.
Rumble Rick.
Now I missed all the questions.
You know what? That's a good note right there. I know we're running a little bit over. You're a very busy man.
No, no, it's fine. I love this.
You sure? It's okay.
Yeah, yeah. We'll go for a couple minutes.
All right.
If there's more. This is great. On any thought on Rumble streams having a channel points feature and a pop-up notification for subs of multiple months. That's a question for Rick and Asaf. The... Rick, I'll let you answer that in the chat where we are on that. Rumble Wallet web version. You know, we've made it app-based. The web version is... That's a good question. I'll have to check into that and, you know, I'll get back to you on that. I don't know where that is in the build-out phase right now.
Oh, he also says offline downloads in the apps are dropping soon. That's pretty exciting.
Yes. You'll be able to download. I think that's like any day now or next week.
Very cool.
That's very soon. You'll be able to download and listen on the plane or whatnot. Chris, hire me to market for you guys. This is coming from Plastic Quack. I already promo you everywhere I go now. I'd quit my company of 27 years promo in Southern California. Well, Southern California, interesting place. Definitely apply. We actually I think like many of our employees were just diehard Rumble fans and applied straight from the website on our corporate website. I think countless different people. I think Rick actually was watched Charlie Kirk and talked about Rumble, and then he just applied.
That's awesome.
That's how Rick got to Rumble. That's the best way to apply is straight from our corporate website and then let them know that you're an avid Rumble user for sure. That's always helpful.
I see one asking about OpenClaw. Are you guys planning on doing some OpenClaw works?
Yes. Yes. We're, you know, hopefully sooner than I thought, you know, we basically started working on this a couple days ago and put this at the top of the priority to kind of integrate OpenClaw with Rumble Cloud. You know that our CTO, Wojciech, is taking that as like top priority now for himself to integrate into Rumble Cloud. Hopefully we'll have an update on that this month, at the end of this month, and we'll let you know where it is. The plan is to have this out fast. Are you looking to use more of the amazing devs that are doing third-party Rumble and other alternate socials? I don't know what From Yankee Free. I don't know if what you mean by using them.
Like, we love third-party devs, and we love what they're doing building around the platform, and we wanna support that as much as we can. There's a lot of talk with Rick and everybody else, with respect to that. It's something we definitely want to push forward. I think Rick's working on an API for all of that to really take it to the next level. This is actually, we've talked a lot about this and something that Rick and Asaf are very passionate about. I agree. Like, I think that the developers, Some of the developer stuff that they've been making on their own is just so incredible. It's like, this is wow.
Yeah. Rick is saying that more API capability is coming. It sounds like the devs are gonna have even more customization.
Now that Rumble Shorts is done and Rumble Wallets are done, we can really kinda focus on a little bit of the, a lot of these type of things which the community is looking for. 'Cause the big projects are big projects. They really consume a lot of time and a lot of dev power.
Any plans for Locals to be fully included with Rumble Premium? It kind of already is, isn't it?
It was. Where is it?
N- Pain.
Yeah, it's kinda integrating it. There should be further integrations with that. That's something that Asaf is looking at, and there'll be more updates on that. Five years and down 50% stock price for investors that have been here and believe and like Rumble. What are you doing to crush shorts? Well, the best thing we can do is build this company in the best way possible. Obviously, we set the foundation in 2025, and we're really trying to set up for a magnificent 2026 and 2027 adding in Northern Data. I think the revenue profile of this company completely changes when that closes.
I think, as the Tether advertising commitment starts to kick in in the second and third quarter in a material way, that has a big impact. You know, obviously I don't love the shorts at all. I'm a huge stockholder. I watch as, you know, diligently as everyone else that's a shareholder. I wanna make them have pain. The way to do that is to build this the best way possible and really prove it through the financials over time and prove it with making an amazing company. That's the best answer I got for you there. I would love to see nothing. I would love to see the shorts get crushed.
All the commas, buy more rum. Where's all the rum? All right, what else do we got? Let's finish this off here. Can you talk about the retention and stickiness you're seeing among Rumble Premium subscribers?
The Rumble Premium subscribers are the best cohort of stickiness and retention that we have on Rumble.
They're obviously the most loyal user of the platform. You know, that's been something that's been growing quite nicely over the last year and more particularly more recently as well. It's been. It's definitely the user base. It's kinda like this counterbalance because, like, I got my ads team that wants impressions, and a lot of people are converting into premium and taking away impressions from my ads team. I gotta juggle it a little bit. If we put too many ads, we get, you know, it'll drop a lot into premium. If we put less ads, they get a little bit, maybe not so much premium. It's like a perfect. We gotta find the perfect balance there with ad load and premium.
Obviously we're trying to optimize it to make the most revenue per user as possible on the platform. Rumble Premium has been, you know, it's been a pleasant surprise over the last year. I think we launched it, like, late 2024 and really kind of pushed it out around elections, post-election time. It's been a very, very stable, you know, steady growing product for us. We hope to see that continue the way it's going. It's been great. As we bring in more people from the top of the funnel, like more users, hopefully that will only accelerate the premium as well, and accelerate the ad load as well too.
Like, we obviously want the ad business to do very, very well. I know YouTube subscriptions have a small fractional rate of pay to given watch time similar to ad rates. Does Rumble rev share with channels a portion of Rumble Premium subs? A lot of what we're doing with the Rumble Premium is we're sharing that into the Rumble Creator Program. A lot of that money is going into the loyal users that are using the Creator Program, and that's kinda how we're channeling that revenue into the Creator economy, is through that Creator Program. We're actually looking at that. Whether or not that's the right move, or we should do a combination hybrid. It's something that we definitely are looking at and thinking about extensively.
All right.
We're slowing down a little bit.
Yeah, I think we answered pretty much, everybody out there.
Awesome. Well, folks, for those of you who tuned in and got some of the insights from Mr. Pavlovski himself, obviously, thank you. To you, Chris, obviously, it's always a pleasure to sit down, see what's going on. I congrats to you and the company on the momentum, and hopefully a couple quarters from now, we're talking about even bigger and better numbers. Always a joy. Thank you so much.
Thanks for having me. Looking forward. Like, I'm really looking forward to sitting here 2- 3 quarters away from now and, you know, the next quarter and the next quarter. Most especially what this company will look like at the end of this year. I think, you know, by the time we're in Q4 talking about Q3, it could be a very different company over here. I'm very excited, very excited about the Northern Data stuff, and I can't wait to show the world what it's gonna look like.
I myself truly excited to see where this is gonna be going. Once again to you folks, thank you for tuning in, and we'll catch you next time. Thank you.