Good afternoon.
My name is Rob, and I will be your conference operator today. At this time, I would like to welcome everyone to Starbucks Coffee Company's 4th Quarter and Fiscal Year 2017 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. I will now turn the call over to Tom Shaw, Vice President, Investor Relations.
Mr. Shaw, you may now begin your conference.
Good afternoon, everyone, and thanks for joining us today to discuss our 4th quarter and full year results for fiscal 2017. Today's discussion will be led by Kevin Johnson, President and CEO and Scott Mah, CFO. For Q and A, we'll be joined by Ross Gruber, Group President, Americas and Chief Operating Officer John Polvor, Group President, International and Channels Matt Ryan, Global Chief Strategy Officer and dialing in from New York, Howard Schultz, Executive Chairman. This conference call will include forward looking statements, which are subject to risks and uncertainties that could cause our actual results to differ materially from these statements. Any such statements should be considered in conjunction with cautionary statements in our earnings release and risk factors discussions in our filings with the SEC, including our last Annual Report on Form 10 ks.
Starbucks assumes no obligation to update any of these forward looking statements or information. Before handing the call over to Kevin, I'll take a moment to clarify that all references on today's call will be on a non GAAP basis. GAAP results in fiscal 2017 include several items relating to strategic actions the company is taking as it focuses on accelerating growth in high returning businesses and streamlining its operations. These items include restructuring and impairment charges, transaction and integration costs, gains related to changes in ownership of international markets and other items. These items are excluded from our non GAAP results.
Additionally, please note that fiscal 16 contained an extra week in the 4th quarter, which resulted in incremental revenue and income for both Q4 of fiscal 2016 and full year fiscal 2016. Our comparisons to fiscal 2016 results exclude the effect of this extra week. Please refer to our website at investor. Starbucks.com to find a reconciliation of non GAAP financial measures referenced in today's call with our corresponding GAAP measures. This conference call is being webcast and an archive of the webcast will be available on our website as well.
I will now turn the call over to Kevin. Thank you, Tom, and welcome, everyone. Today, Starbucks Coffee Company reported another quarter year of strong performance with each of our business segments around the world contributing to record results. On today's call, I will provide highlights of Q4 and fiscal 'seventeen and share our view of Starbucks' longer term growth opportunity. Scott will then take you through details of our operating and financial performance and updated guidance.
In fiscal 'seventeen, Starbucks delivered record revenues of $22,400,000,000 a record 19.7% non GAAP operating income margin and non GAAP earnings per share growth of 11% over prior year. At the same time, we made significant investments to support the growth of our business and added over 2,200 net new stores to a total of now over 27,000 stores globally. China was a standout in fiscal 'seventeen, posting 7% comp growth, strong revenue growth and another year of record AUVs and strong profitability. We added over 550 net new stores in China in fiscal 'seventeen and now have nearly 3,000 stores in 135 cities. We capped fiscal 'seventeen with a solid Q4 delivering 3% comp growth in the Americas and 3% globally and in the U.
S. After adjusting for nearly one point of impact from hurricanes Harvey and Irma. Millions of people, hundreds of communities and thousands of our Starbucks partners were impacted or displaced by devastating storms in Q4. Over 1100 Starbucks stores were closed for extended periods, but the hurricane story is a human story and I'm proud and appreciative of how our Starbucks partners responded to our customers and communities in distress. Starbucks posted record in many cases industry leading financial and operating results in both fiscal 'sixteen and 'seventeen.
But a balanced conversation of our performance over the past 2 years acknowledges that we have not consistently delivered against our long term financial targets, prompting a review to ensure that our targets are aligned with our strategic plan and the current operating environment. By way of background, we last revised our long term targets in 2010 and we are very proud of our performance since then, more than doubling revenues, tripling earnings, quadrupling market cap and increasing store count by over 10,000 locations globally. Our strategic planning process serves as the basis of our long term financial outlook and is informed by 3 guiding principles. First, Starbucks is committed to remaining a growth company and delivering well above industry average comp, revenue and profit growth. 2nd, Starbucks is committed to streamlining our business, sharpening our focus and making thoughtful investments that position us to play the long game.
And third, Starbucks is committed to a value creation strategy that includes both consistent long term profitable growth and rewards shareholders by returning cash in the form of dividend increases and share buybacks. With those principles and sharp focus, we challenged ourselves to balance the growth opportunity ahead with the headwinds confronting all retailers, particularly brick and mortar and restaurant retailers. Our results over the past 2 years and the need to continue investing for growth, taking each of these factors into consideration, today we introduced new long term financial targets. Comp growth of 3% to 5%, revenue growth in the high single digits and EPS growth of 12% or better. Now Scott will provide additional details, but we believe that these new targets represent performance that we can meet or beat in the years ahead, while continuing to deliver best in class growth for a global business of our scope and scale.
We are driving 3 important actions in support of our long term guidance. First, we are committed to investing in our future, specifically as it relates to partners, food and beverage innovation, digital innovation and Starbucks Reserve. 2nd, we are adapting our cost structure to align with this new long term guidance with focus on G and A and the middle of the P and L. 3rd, we are streamlining our business and directing our investments toward businesses and operations where our growth prospects and returns are the greatest, while transitioning whether by licensing, divestiture or otherwise, businesses and operations where returns and long term growth prospects are less attractive. Examples of recent streamlining activity include almost doubling our company owned operations in Mainland China through the pending purchase of the remaining 50% of our East China operations.
Moving our businesses in Singapore, Germany and Taiwan, approximately 700 stores in aggregate to a 100% licensed market model initiating the closure of all Tivana retail stores selling Kazzo in order to focus on Tivana as our premium tea brand, and eliminating our Starbucks e commerce operation in order to better leverage our channel partners. Starbucks future returns will increasingly benefit from our ongoing initiatives to further streamline our business. In addition to our streamlining activities, we remain focused on executing against our 6 operational priorities. Progress against our priorities form the foundation and will be the proof points of our new guidance. And in Q4, we made significant progress against each priority.
Scott will walk you through the details, but here are a few highlights. Let me start with our efforts to accelerate U. S. Comp. Increased customer adoption of mobile order pay has resulted in a sustained increase in demand, particularly in our highest volume stores at peak.
We continue to leverage lean principles to further improve our in store production engine, further increase throughput and deliver an improved customer experience. This work combined with labor deployment, digital order management and channel focused production have enabled us to unlock capacity, particularly in our busiest mobile order stores at peak. In fact, transaction costs in the U. S, net of hurricane related impact was the strongest performance in 6 quarters. At the same time, customer experience scores for both mobile order pay and non mobile order pay customers reached record levels in Q4.
Our next operational priority is driving innovation in food and beverage and naturally links to our efforts to accelerate U. S. Comp. Innovation across our coffee and tea beverage platforms with emphasis on cold, including our cold brew platform, iced espresso beverages and Tivana infusion shake and iced teas all contributed to our growth in Q4. In addition, we are leaning into our fast growing categories around cold brew, draft nitro beverages and plant based modifiers, including almond, coconut and soy milk alternatives.
Not only are these fast growing platforms highly relevant to our customers, our research demonstrates that they also provide a significant opportunity to drive food attached outside of our core morning daypart. Our food program continues to grow and expand with food mix now over 21% for the first time ever in Q4, giving us confidence that we will reach our target of 25% food mix by 2021. Our priority to accelerate the power and momentum of our digital flywheel reflects the fact that digital relationships are among our most powerful demand generation levers. In fiscal 'seventeen, Starbucks Rewards membership in the U. S.
Rose 11% year over year. Per member spend increased 8% in Q4 alone. The cumulative effect is that today 36% of tender comes from Starbucks Rewards, the vast majority via our mobile app. Having made measurable progress increasing throughput and customer experience at peak, we can soon begin offering mobile order and pay capabilities and features to all customers, Starbucks rewards member or not. In quarters ahead, all customers will be able to download our app, set up a digital relationship with Starbucks, select the payment vehicle of their choice and use mobile order and pay.
This is the first of many initiatives that will combine direct digital relationships with new value propositions in order to expand the total universe of customers with whom we engage and communicate. The digital Flywheel platform continues to evolve with new features and support new geographies. We recently launched Starbucks Rewards in Japan on the digital flywheel platform and already have nearly 2,000,000 members, well ahead of our most optimistic projections, with store value as a percent of tender doubling in just a few short weeks. Japan also represents the first instance of our new global cloud based customer digital technology that will enable new capabilities and features in markets around the world, including North America. The platform launched with near perfect performance.
The next major application of this new technology platform will enable the launch of financial services products in the U. S. In conjunction with Chase. We are pleased to announce that our first product with Chase to be launched this winter will be a co branded Visa credit card, enabling customers to receive Starbucks rewards with their purchases both in and out of Starbucks stores. The second product, the prepaid Visa card we have discussed on prior earnings calls will be introduced shortly thereafter.
Both products will afford options, a very rich rewards proposition for people who spend on credit and a unique store value product offering rewards for customers who prefer debit. Our 4th operational priority is enabling long term growth in China. Our China growth strategy will be amplified as we transition our East China JV to a company operated market and begin leveraging our local leadership teams and economies of scale to maximize the growth and profit opportunity ahead. The opening of the Shanghai Roastery next month will further elevate the Starbucks brand in China, while at the same time adding to our momentum across the business and market, underscoring once again the significant growth opportunity that China represents for Starbucks. Our 5th operational initiative is elevating the Starbucks experience through roasteries and reserve.
Since 1971, the Starbucks brand has been built through leadership around all things coffee and tea and through the consistent delivery of a premium retail customer experience, the Starbucks experience. Our Starbucks Roasteries and our Starbucks Reserve brand built on that long heritage and are central to our innovation strategy around branded, experiential retail customer destinations. Our Starbucks Roastery continues to attract and delight local customers and visitors from around the world, while delivering double digit comp growth and an average ticket approaching 4 times that of a typical Starbucks store. And our Seattle Roast Room will further when our first Princhy store opens inside it next week. We have great plans for the high end artisanal Italian bakery Princhy.
Princhey will be embedded in every Starbucks Reserve Roastery, including our extraordinary 30,000 Square Foot Shanghai Roastery opening next month, further elevating the culinary experience we offer customers. We also plan to add a number of standalone Princhy stores featuring Starbucks Reserve coffees in the years ahead. Our Go Street and Reserve brand continues Starbucks tradition of delivering premium, quality and groundbreaking innovation. And both reaffirm our coffee and tea leadership and create further separation from the industry. With groceries in New York, Tokyo, Milan and Chicago under construction or development, fiscal 'eighteen will be a year of significant investment.
I invite you to join us on December 6 for opening day of our Shanghai Roastery. Our 6th operational priority is gaining share of Aflacoffee. Scott will take you through the details in a moment, but let me just say that we continue to innovate and win channel share in premium coffee recording a very strong quarter of 8% revenue growth. As you can see, we remain laser focused on successful execution against our 6 operational priorities. The Starbucks is always thought to be a different kind of company, a company that consistently delivers industry leading financial performance, while at the same time using our scale for good.
In addition to delivering record results in fiscal 'seventeen against a difficult industry backdrop, we are proud of the many important social impact initiatives we advanced, all of which support our brand. We have created opportunities for many. In the past year alone, we hired more than 40,000 opportunity youth and aspire to hire 100,000 by 2020. Earlier this year, we surpassed our goal of hiring 10,000 veterans and military spouses and have now increased our goal to hiring 25,000 by 2025. In addition, we now have over 8,000 Starbucks partners enrolled in the Starbucks College Achievement Plan in partnership with ASU.
I'm particularly proud of how our partners responded to the powerful hurricanes that devastated South Texas, Florida and Puerto Rico. They responded with resilience, compassion, strength and unity, supporting their partners, customers and communities. Before handing the call over to Scott, I would like to take a moment to acknowledge our Starbuck's leadership team, a talented, experienced, committed and diverse group of servant leaders. We are a team committed to Starbucks' future. I'm honored to officially introduce Rod Brewer, our newly appointed Group President, Americas and Chief Operating Officer.
With John Culver as Group President, International and Channels, Cliff Burrows as Group President, Siren Retail and Rod in her new role, we have 3 very strong and seasoned operators leading these businesses. Our entire leadership team is aligned around the strategies I've outlined for you today and I have the utmost confidence in our future. With that, I'd like to hand the call over to Scott. Scott?
Thank you, Kevin, and good afternoon, everyone. As Kevin shared, fiscal 2017 was another year of strong performance for Starbucks. We reported solid top and bottom line growth getting Q4 our best increase in U. S. Traffic since early calendar 2016 despite a challenging retail operating environment overall.
On today's call, I will provide an overview of our Q4 2017 results, expand on Kevin's comments regarding our long term financial targets and introduce guidance for fiscal 2018. Q4 non GAAP EPS of $0.55 was up 10% over last year and includes a Starbucks cards offset by an estimated $0.01 of negative impact resulting from the hurricanes primarily from lost sales. Our Q4 non GAAP operating margin came in at 20%, down 90 basis points from last year, the result of 130 basis point increase in partner and digital investments, 70 basis points for mix shift, principally increased food sales in the U. S. And an estimated 40 basis points of hurricane related impact, partially offset by strong sales leverage, particularly in cap.
I'll now take you through our Q4 operating performance by segment. Americas revenues grew 7% in Q4 to nearly $4,000,000,000 primarily driven by 952 net new store openings over the past 12 months and 3% comp growth. Americas 23% Q4 non GAAP operating margin was down 3.90 basis points from last year, a result of 180 basis points of incremental U. S. Store partner investment, 90 basis points from food sales driven mix shift and 40 basis points attributable to the hurricanes.
For the year, Americas grew revenues by 8% and delivered an operating margin of 23.4% compared to 25% in 2016, primarily due to increased partner investments. In Q4, our core espresso, tea and refreshment beverage platforms delivered a combined two points of U. S. Comp growth, partially offset by blended frappuccino beverages, primarily in the afternoon daypart. Food also contributed 2 points of comp now for the 3rd consecutive quarter, driven principally by increased attach.
Mercado continues to perform very well in both Seattle and Chicago with a fresh food focus that is driving customer delight and incrementality. Also, disciplined price adjustments continue to help us offset rising labor and other input costs. As holiday approaches, we have a full pipeline of innovative food and beverage offerings and returning seasonal favorites to surprise and delight our customers, And we're fully prepared for increased holiday traffic in our stores with the throughput initiatives Kevin discussed positioning us to continue delivering improved transaction comps at peak. Moving on to China Asia Pacific. CAPP once again delivered company leading growth in Q4 with revenues increasing to $860,000,000 up 14% after adjusting for 4 points of FX.
CAPS growth was largely driven by the over 1,000 net new stores opened during the past 12 months and 2% comp growth. China continued its outperformance with 8% comp growth, its strongest in 9 quarters, driven by food and core beverage performance, momentum in Starbucks Rewards and increasing sales of Tivana branded handcrafted tea beverages. Tivana has now contributed 2 points or more China comp every quarter since we introduced the brand into the China market last year. Comp growth in Japan improved sequentially from Q3. Overall store and market profitability in Japan remained very strong with comp growth in core food, tea and espresso categories offset by negative comp in blended.
For perspective, sales of blended beverages in Japan represented over 40% of sales mix in the spring summer months compared to less than 15% in the U. S. Thus shifts in blended sales in Japan have a disproportionate impact on both Japan and cap comps overall. For that reason, it is important not to over index on Japan comps as we shift away from blended towards a broader mix of core products. Cap operating income increased 16% to $219,000,000 in Q4, while operating margin expanded 140 basis points, driven by strong performance from both our company owned stores in China and our JV partnerships in East China and South Korea.
South Korea, now our 5th largest global market with system sales exceeding $1,000,000,000 deserves special mention, posting double digit comp growth in fiscal 2017 and further underscoring the broad success we are having across CAF. For the year, CAF revenues grew 14% excluding 2 points of negative FX and operating income a stunning 24%, driven by strong operating performance across the segment and the benefit of value added tax changes in China. I'd like to take a moment to highlight the significant profit growth engine we have built in CAP, where together our CAP markets delivered nearly 50% of Starbucks total non GAAP operating income growth in 2017. We see another year of strong operating income growth in 2018 with CAP once again contributing a material portion of our absolute growth. And the acquisition of our East China business will be further accretive to our GAAP growth rate, particularly as we move through this year and into 2019.
Starbucks now has 2 significant profit engines driving our global returns, our North America business and
the broader cap market. Going forward, we
will be allocating more time to CAP in our prepared remarks giving the increasing importance of the segment. Turning to EMEA. In Q4, EMEA delivered revenue growth of 7% to $270,000,000 the segment's strongest quarterly revenue growth in 3 years. Company operated store comp was 1% in the quarter, while system wide comps increased to strong 5%. EMEA margin in Q4 was 12.9% compared to 16.2% last year reflecting softer performance in our company owned markets and a 2 10 basis point impact from a tax settlement in Q4 2017, offset by the benefit of store mix shift towards the license model.
For the year, EMEA revenue declined 8% relative to 2016. However, adjusting for FX and the impact of mix shift to licensed stores, EMEA revenue grew 7%, a strong result given the challenging economic and geopolitical backdrop. Non GAAP operating margin of 13.2% was roughly flat to 2016 that included 140 basis points of negative FX impact. Today, of EMEA's nearly 3,000 stores, 83% are licensed. Our continued focus on improving operations and shifting the mix to more licensed stores has resulted in consistent mid single digit system wide comp growth in EMEA and 13 consecutive quarters of double digit operating margin.
In Q4, our Channel Development segment grew revenues by 8% to $515,000,000 and operating income by 7% to 2 $47,000,000 We gained share in both K Cup and Roasting Ground categories and increased our share of total coffee by twice the category growth overall, performance that is particularly noteworthy given increased competition and discounting in the face of slowing category growth. Growing Tivana in CPG channels is a major opportunity for us. In our pilot market, Tivana ready to drink tea captured the leading position in the super premium tea category during the quarter and given the enthusiastic response to date, we have accelerated our NASHPA rollout to this coming January. We also remain on track to launch Teavana based packaged teas in grocery channels by the end of fiscal 2018. Channel development operating margin was roughly flat at 47.9%, the net of improved sales leverage offset by promotional activities.
For the year, channels revenues exceeded $2,000,000,000 for the first time ever, up 6% year over year, increasing to 8% year over year after adjusting for the 2 point impact of revenue adjustments in Q2. Starbucks total coffee share grew by 1 point compared to an essentially flat market and our dollar share expanded by over 5%. Operating income grew 13% and margin expanded by 2 60 basis points driven by COGS, including coffee favorability, strong performance from our North American coffee partnership and sales leverage. Let's now shift to our consolidated full fiscal year 2017 results. For the full fiscal year 2017, Starbucks posted consolidated revenue of $22,400,000,000 representing 7% growth year over year driven by new stores and 3% comp growth.
Non GAAP operating income increased by 8% to $400,000,000 and operating margin increased by 10 basis points to 19.7 percent as strong sales leverage was offset by 110 basis points of increased partner investments. Growth rates in both operating income and non GAAP EPS were impacted by 1 point of negative FX. In addition, investments in Reserve, Roastery and Kunqi Bands, operations that we collectively refer to as Siren Retail were up significantly from 2016 and higher than we expected at the outset of 2017 as we shared during our Q3 call. We expect the impact of these investments to increase at a similar rate in fiscal 2018 and at a reduced rate as we move into fiscal 2019. Finally, we returned a record $3,500,000,000 to shareholders in fiscal 2017 through dividends and share repurchases.
Let's now spend a few minutes on our revised long term guidance. Going forward, we see revenue growth in the high single digits and comp growth in the 3% to 5% range. Performance that should enable us to deliver non GAAP EPS growth of 12% or greater and ROIC of 25% or greater. As discussed at Investor Day, we see ongoing opportunities in COGS savings and core G and A growing at half the rate of revenue growth. This change in our growth targets requires us to look at all financial aspects of our business including capital return to shareholders.
For perspective, in the 3 years ending in 2014, we returned $3,800,000,000 in capital to shareholders, a figure that more than doubled to $9,100,000,000 in the 3 fiscal years ending in 2017. As prudent leveraging of our balance sheet combined with strong operating performance enabled us to significantly increase dividends and share repurchases. Dividends over this 6 year period increased an average of 24% annually and our earnings payout ratio is now nearly 50%. Today, we announced another 20% increase in our quarterly cash dividend to $0.30 per share and we also announced a new commitment to returning $15,000,000,000 to shareholders through dividends and share repurchases over the next 3 years. As part of this action, we will increase our leverage to support debt ratings that are 1 notch lower than our current rating agency results.
This reflects our confidence in the strength of the business and our commitment to increasing cash return to shareholders. Let's now turn our attention to our financial targets for fiscal 2018. We expect global comp growth in fiscal 2018 to be in the 3% to 5% range. Complementing this comp growth will be the addition of approximately 2,300 net new stores globally. Our China Asia Pacific segment will drive roughly half of our global store growth in fiscal 2018 with 1100 net new stores, nearly 600 in China.
Our Americas segment plans to add 900 net new stores split roughly evenly between company owned and licensed and EMEA is targeting approximately 300 net new stores virtually all licensed. While on the topic of store growth, I'd like to take a moment to specifically address questions concerning whether our U. S. Sales are simply being transferred from existing stores to new stores as we grow our U. S.
Store portfolio. And let me be clear, the effect of sales transfer on our U. S. Store comp is small and stable and the overall effect of new stores on comp and profit growth remains very positive. Net new store portfolio growth rates in the U.
S. Have been roughly 5% for the past few years and company owned portfolio growth rates have been even lower at 4%. Our new store formats including a strong mix of drive thru locations, improved real estate analytics and the ability to use new stores to drive improved throughput in existing stores are all important factors in keeping the net impact on our financial returns from new stores in the U. S. A strong positive.
The topic of new store sales transfer remains a non issue for Starbucks. It is important to note that our effects to streamline our business will have an impact on reported 2018 revenue growth. Specifically, revenues will be impacted by the recent shifts in our retail store portfolio, including the pending acquisition of East China and licensing of Taiwan and Singapore, and the strategic actions we are taking to exit our non core activities, including closing T. Bonnet stores and the Starbucks e commerce platform, selling Tazo and aggressively rationalizing merchandise available for sale in our U. S.
Retail stores. We estimate these changes will add 2 to 3 points to targeted revenue growth in the high single digits. As it relates to GAAP EPS, the impact of these actions will be very positive given the large expected gains on East China and on Tazo. For non GAAP EPS, the net impact will be relatively modest in 2018, flat to slightly accretive as the benefit from closing the T Bonham Mall stores and adding the East China business are offset by the Taiwan, Tazo and Singapore transactions. Again, the cumulative impact of these moves will begin to become more meaningfully accretive to earnings growth as we move into the back half of fiscal twenty eighteen and into 2019.
As a reminder, we will hold a detailed modeling call in January to take you through the specific impacts of the East China acquisition on cap and total company results. Also, we recognize that the cumulative effect of these strategic transactions and activities will have a meaningful impact on reported results and we'll be sure you have a full reconciliation and a clear view on core revenue and earnings growth rates as we move through 2018. Finally, it's important to note that both the East China and TAVO transactions require regulatory approval prior to closing. Fiscal 2018 consolidated operating margin is expected to be up slightly relative to fiscal 2017 excluding the impact of the change in ownership structure in East China has on operating margin. We expect leverage on cost of goods sold as we continue to make progress against our saving target through 2021.
We will grow core G and A at half the rate of revenue growth, a goal we met in 2017 after adjusting both 2016 2017 for items affecting comparability. Notably, the incremental dollar impact from partner and digital investments is expected to be lower in 2018. Looking at our segments, we expect our operating margin in the Americas to be up slightly relative to 2017, reflecting sales leverage, optimized labor deployment and cost and waste efficiencies. We expect moderate margin expansion from our CAP segment in 2018 excluding the impact from the change in the ownership structure for DISH China driven by strong operating results throughout the region. We expect solid margin expansion from our EMEA segment in fiscal 2018.
Channel Development will continue to grow share and deliver best in class performance in fiscal 2018 with slight margin expansion over the prior year. As mentioned earlier, a significant portion of the 2017 favorability in channels was driven by commodities and cost favorability that we don't see continuing at the same levels in 2018. Also, we expect to see margin improvement from our NACP partnership, but again at lower levels than 2017. With competitive pressures on the rise, we remain laser focused on driving profitable share growth as we head into calendar 2018. Either FX nor commodities are expected to have a major impact on year over year profit growth and our coffee needs are roughly 75% price locked for fiscal 2018.
We expect our effective tax rate for 2018 to be approximately 27%, including approximately 6 points of favorable impact from the planned acquisition of East China. Capital expenditures in fiscal 2018 are expected to total roughly $2,000,000,000 up from $1,500,000,000 in 2017. The increase is split evenly among investments in siren retail, store related capital and our supply chain and corporate facilities. The flat category includes the addition of roasting capacity to handle increased demand globally for Starbucks coffee. Our GAAP EPS growth rate in fiscal 2018 is likely to be above 40% given the large gains likely contributing over $0.50 of incremental EPS we expect from the East China and Toggle transactions.
Given these inputs, we expect non GAAP EPS growth of 12% to 13% or $2.30 to $2.33 per share in fiscal 2018 with growth in the front half of the year likely a bit below the full year average and growth in the back half somewhat above it. Three factors will drive this improved profitability over the course of 2018. The timing impact of the strategic actions discussed earlier with the impact increasing as we move into the back half of the year. Operational savings in the U. S.
Business will ramp up over the course of the year and buybacks will be more accretive to EPS each quarter in 2018. As we entered fiscal 2017, the company was shaped to support a 5% or greater comp profile. Our investments, G and A expense and overall shape in the middle of the P and L require that level of growth to deliver on our 2017 commitments. Going forward, we will complement our laser focus on delivering profitable growth with a renewed focus on driving operational efficiency and to streamlining and reshaping the company in order to deliver or exceed the new financial targets we introduced today, while funding our investments, increasing our operating margins, driving further returns on invested capital and providing outsized returns to our shareholders. As always, credit for our ability to deliver another year and quarter of record performance belongs to our store partners who proudly wear the Green Apron and deliver an elevated Starbucks experience to our customers all around the world every day.
With that, I'll turn the call back to the operator. Operator?
To please limit yourself to one question only at a time. We will come back to you for follow-up questions as time allows. And your first question comes from the line of John Ivankoe, JPMorgan.
Hi, thank you. Obviously, a lot to get through on this call, but I'll limit my question to the cost side of the equation. Kevin, in your prepared remarks, it seems like you're opening the door to what may actually be a significant kind of rethink or redo from the cost structure of the business. I think you mentioned both G and A in the middle of the P and L. But in Scott's remarks, we're still talking about G and A growing at half the amount of revenue and at least I didn't pick up anything discrete that was happening at the store level from a cost perspective.
So, I just wanted to kind of juxtapose those 2 different themes of conversation because I heard different things. And to the extent that revenue isn't quite what we want, how much of an opportunity is there at the store level P and L and a G and A relative to the initial guidance that you've given for fiscal 'eighteen? Thanks.
Thanks, John. I'll start and then I'll turn it over to John Culver. The first thing I would say is in the core G and A of the business, there's still not the rate of revenue, but that's just the target. We will try to beat that. And what's important as we move through these streamlining opportunities selling Tazo, licensing more markets, We'll be able to lean in on corporate and business unit G and A further because the simplified operations give us that opportunity.
And then what is a little bit new this time and what we're really digging in is really around labor and waste in particular in the U. S. Business and there's significant opportunity there. And I think we should give you some specifics on that and I'll have John do that.
Yes, John, just real quick. Clearly, the biggest driver of the growth is going to be transaction growth and how do we continue to accelerate transactions both in terms of driving more product innovation in the stores, driving more throughput through our existing stores and then continuing to enhance these digital relationships. That will allow us to drive leverage into the P and L. Last quarter was our best growth quarter in terms of transactions in 6 quarters. So, we're starting to get traction there.
Secondly, this work around labor and deployment is critical and we're doing a lot of work around how we are deploying labor in our stores looking at both ends in terms of where we want to invest to drive more throughput and productivity as well as where we need to pull back if we need to. We are looking at this through the lens of what labor investments are going to be revenue and margin accretive and really given the work that Matt and his team have done with these analytics they now provide us on a per store basis, we're able to go in and look at it on a per store basis in a much more detailed view in terms of sales mix, in terms of the channels that are operating in those stores and then also just the overall format of the store. And then the other piece that we're looking at and doing a lot of work on beyond the labor and deployment is around COGS and the COGS savings. And last at the Analyst Conference, we made a big commitment in terms of COGS savings over the course of now between 'twenty and 'twenty one.
And we're committed to delivering those savings and we're on track to do so. That will continue to drive more leverage in the P and L. And then the last piece is around waste in the stores and how do we manage more effectively waste and then while at same time increasing overall availability of our products in our stores, so that we can sell more products. So that's another big piece. And then this last area I would just say is around how do we continue to rationalize SKUs and look at the number of SKUs that we have in our stores.
We feel that this is an area of a big opportunity for us and creates a big unlock for our stores and our partners. And this falls into the work that we're doing around the streamline activity in the stores.
Your next question comes from the line of Sharon Zackfia from William Blair.
Hi, good afternoon. Hi. I guess
a question on the kind of the algorithm going forward, Scott. So I appreciate the guidance specifically for 2018. I guess longer term with that comp range being 3% to 5%, could you give us an idea of what that 5% would equate to for earnings growth? And I'm assuming all of these investments or things that are going on in 2018 make that relationship not hold? And if I'm wrong, if you could correct me?
Yes. Thanks, Sharon. What I would say is as we exit 2018, we'll be growing earnings per share higher than the range that we gave for 2018. So we gave 12% to 13%. We'll have accelerated profitability as we move throughout the year and there's 2 big drivers of that.
The first is the things that John talks about around store operations that will layer in over time. And the second big driver is all the things that we're doing around what we call project streamline, the streamlining and focus of the operations. The big increment in those activities is around East China and the exit of our Kibana stores, which as you know are a drag on earnings. And so all of that will help shape our profile. To get to your specific question, the way I think about the upper end of the EPS algorithm,
if you want to call
it that, is if you look at what we did with revenue guidance and comp guidance is we brought it down a bit and we brought the lower end of our EPS guidance down to 12%. Our old guidance was 15% to 20%. I would say a similar move down at the high end is probably the way to think about the upper end of that guidance. So as we accelerate all the savings we'll get through streamlining our operations, we bring in East China and if we get additional comp growth then that would be upside even to guidance we gave this year.
Your next question comes from David Tarantino, Robert W. Baird. Hi.
Good afternoon. My question is on the comp trends. And first just a clarification, the check trends or the ticket contribution this quarter was less than what it has been in the past. So could you talk about the factors that drove that, I guess, smaller benefit from the ticket? And then secondly, as you think about the outlook for this year in the 3% to 5% range you provided, I guess what are the factors that are giving you the most confidence and being able to guide that way given the most recent quarter was low at the low end of that?
Okay. David, I'll start and then I'll hand it over to Kevin for the second part. So some of the mechanics on ticket, it's important to remember that the order consolidation impact of the change that we had in the Starbucks Rewards program had 2 equal and offsetting impacts you'll recall. It brought transactions down, but it also brought tickets up as the sort of incentive to split orders went away. And so transactions as you know have been depressed over the last 5 quarters because of that and ticket has been higher over the last 5 quarters because of that.
And this is the Q1 that we fully lapped that impact. So that's the first thing. The second thing is we've had for the last few years 1 to 2 points of pricing that we've taken pretty much every quarter. We were on the lower end of that range this quarter. That's pretty much related to timing.
There's nothing that we're signaling there. Our pricing moves are still taking hold the way that we expect and we'll continue to lean in where we see opportunities there. And then the third thing that we talked about a little bit in the prepared remarks is the afternoon daypart. And what's important to understand about the afternoon daypart is it does have a higher ticket. You get more attached, more multiple beverage ticket and obviously has a little bit higher ticket.
So those are the 3 big pieces.
Yes, David, this is Kevin. I would just add, what gives confidence in terms of that guide for the 3% to 5% comp in FY 'eighteen? I think first of all, as we look at data and have analyzed the overall U. S. Retail restaurant industry, certainly that has shown very flat comparables, even a little bit negative traffic.
And we've consistently outperformed that. Over the last 2 years, we've consistently in place and the in place and the start of this quarter gives me added confidence that the guidance we've given you for FY 'eighteen is not only achievable, but we feel like we've got line of sight to what we've got to execute against and we're executing against the right priorities and see evidence in every one of those areas that our work is paying off.
Your next question comes from John Glass, Morgan Stanley. Thanks very much. Regarding the investments you're making, you have made over time, we've talked about investment, but it's never been clear these just required increases in compensation, for example, at the partner level, how much of this is sort of related to growth. So, Scott, can you just talk about what that investment, how do you want to break it down was in 2017 and maybe how you can relate that to what the incremental is going to be in 2018, just so we can sort of frame that. I think you talked about your cost structure is built historically on a 5% comp, and obviously that made this year more challenging.
What comp did you build your cost structure off of in 2018? Thanks.
Good question. Thanks, John. To the first part of the question, what I would say is you'll recall that we had 250,000,000 the biggest portion of that is wage. But the biggest portion of that is wage. But the vast majority of that wage investment we're making is not mandated.
It's not minimum wage or mandated by cities or states. It's really what we're trying to do to make sure we're investing in our partners in the right way. And as you know, we have turnover rates that are significantly below everyone else in the industry. We've seen turnover in the last year come down across every category within our stores. So we know when we get that part right, we've seen customer service scores at the highest they've ever been, partner experience scores at the highest that we've that they've ever been.
So we know when we get that right, it pays off for us. So the biggest piece is voluntary wage investments and that will continue. As we roll into 2018, what I will tell you is there'll be a little bit lower dollar amount investment in wage. It's still significant, but it's a little bit lower. So there's a bit more flow through in the U.
S. P and L as a result of a little bit lower wage investment. And then to your specific question, we built that 12% to 13% EPS growth assuming the lower end of the range. And so we should be able to deliver that at a 3% plus comp and that's the way we want it to be shaped. And the goal is obviously with all the things that Kevin talked about on the top line is to try to beat that.
Your next question comes from Jeffrey Bernstein from
Barclays.
Just following up on that kind of
comp driving earnings type question. As I look at the fiscal 'eighteen and the long term global comp guidance, I mean, you're talking about 3% to 5%, and you're talking about EPS long term of 12% plus. I just wanted to get kind of the full process around how you arrived at those specifically, especially from a comp perspective, you just did a 3% in fiscal 'seventeen. It seems like it was 3% in the fiscal Q4, and that's down from kind of mid to high single digits over the past 5 plus years. So I'm just wondering what gives you the confidence to view that as a conservative bar rather than having to deal with kind of questioning it every quarter because you're running on the lower end of that.
And I guess it
will be the same thing
for earnings just because what
you've got into 12% plus but
the year just ended, you did 11%. So it just doesn't seem as if those are necessarily conservative targets. So I'm just wondering kind of bigger picture thought process how you arrive at that versus perhaps setting the bar lower and therefore making it easier to exceed?
Well, let me start, Jeffrey, on the question. First of all, thanks for that. I think we go through an entire process. We build a 5 year strategic plan and we build a bottoms up 5 year financial plan from that strategic plan looking at every geography and understanding the dynamics in each of those markets. And that's that financial plan that informs us on the growth in terms of new stores.
It informs us on the same store comparable growth that we expect in these markets. And I think that's coming out of that strat plan is what drove many of the streamlining activities that you're seeing where certainly where we look at markets that are slower growth or don't have the opportunity for as much new store growth, Clearly, those are markets that are better transitioned to license markets and that's why we've been executing down that path. The contrast of that then is China where we see the growth opportunity that we have ahead in China. And we've been in China now 17 18 years. And I think if you look at sort of what we've been posting on same store comparables there, I think China is the 2nd largest and fastest growing market for Starbucks.
It is the 2nd largest economy in the world. It is an economy that will have a growing middle class doubling from roughly 300,000,000 people to 600,000,000 people. And so, when we look at the global comp numbers, we look at the balance of the opportunities we have and certainly 2 powerful growth engines being the U. S. And China.
And so, I'll start there. And so,
if you look then at the U. S,
I think if we look at our U. S. Data, it shows us that the overall retail industry disruption that is changing consumer behavior and traffic, data would show that it has had some impact on the overall U. S. Retail restaurant sector, which has shown negative traffic here over the last year where we have been showing positive comps and the traffic that we posted has been above that.
Now at some point that turns, so you say, okay, well, in addition to looking for that number to turn, the initiatives that we've been driving specifically throughput at peak. Now the morning peak is the most important daypart at Starbucks certainly in the U. S. If you look at the volume that we do. All the actions that John took you through and the team have been driving have generated demonstrable, measurable progress at peak in this every quarter since we started those initiatives and it just keeps getting stronger.
We've got a continuous improvement plan there that shows that we are growing throughput at peak and at the same time we're improving the customer experience. So, I think that gives us evidence that certainly we have line of sight to what we need to deliver to be in that comp range in the U. S. And we've doubled down in China. And I think the combination of those two things give us the confidence that a 3% to 5% comp growth for the next for the long most long term guidance is the appropriate number to set it at.
And from there I think then the rest of the numbers fall into place.
Your next question comes from Sara Senatore from Bernstein. At this time, there's no response from Ms. Senatore. Her question has been withdrawn and I will
Hello, Malorie. I'm here. Hi, sorry about that. Having some technical difficulties. Thanks.
Okay. I'm going to let my associate ask the question and Steph, can you ask?
Okay. So you seemed very positive on the rollout in or actually in mobile order and pay in Japan. And based off the cap comp, it remains kind of a drag on cap comps.
Now that you've taken the business
and turned around, does it make sense to think about licensing it again?
This is John. We have no intention of licensing the Japan business. We made a significant investment to buy that business back because we believe in the long term growth opportunity in that market. We now operate 1300 stores there across all prefectures. We opened a record number of 90 stores this year and the new store performance continues to be very strong.
And when you dig up underneath Japan and really the numbers around Japan, Scott talked about the afternoon softness that we saw that was particularly related to our blended beverage LTOs that account for about over 40% of sales during the summer period. But when you go beyond that and look at our core business of espresso, very strong performance tea, very strong performance food, strong growth there and we saw momentum in the quarter particularly in September build. We launched MSR in Japan in the middle of September. We now have nearly 2,000,000 members on the rewards program and we're excited with the opportunity that the digital flywheel presents for us there. And then when you look at in terms of are we growing our share in Japan given our store growth, given our overall organic growth, we are outpacing the competition and actually taking share in that market.
So we are bullish on Japan and we have a long term commitment to that market.
And I would just add a couple of financial points to that. If you go back to the deal model that we put together for Japan a few years ago, we're actually And that's because and that's because of the performance of new stores and the overall performance and strength of the market since we purchased. So we're trying to make sure we don't over focus on comps. We understand it's a challenge in Japan, but once we work our way through this blended mix issue then you're going to see that profitability come through much more clearly.
Your next question comes from David Palmer from RBC Capital Markets. Thank you. Just a quick clarification. I think there's some confusion on this, but could you just touch on, Scott, the profit growth and tax assumptions embedded in your fiscal 2018 guidance? And then just separately a follow-up on initiatives that give you the most confidence that the 3% would be the low point for comps.
You talked about throughput and then you touched on a variety of
other things including things that
we touch on the big three, digital food and beverage. If you had to sort of rank order the things that give you the most confidence or you think will be the most meaningful beyond the throughput initiatives, what do you think those would be? Thank you.
Sure, David. So the overall profit growth, EPS growth on a non GAAP basis will be 12% to 13%. I did say the tax rate will be 27%, but that's really impacted by the transaction in East China assuming it closes. So we don't have any assumption of any changes in actual tax regulation in any of our major economies particularly in the U. S.
It's pretty much assumed status quo, but it's lower next year specifically because of that transaction in East China assuming it closes. And I think on the strength in comps, I'll hand it over to Kevin.
Yes, David. In terms of the things that I would stack rank around the initiatives that have I think the most impact on confidence of those comps. Number 1 would be throughput at peak. That is the most important daypart and with the work that's been done and the roadmap continues to improvement ahead, we have never been stronger. And so, we grow at peak, we grow comps.
Number 2, digital. It's predictable, It's powerful. And we are widening the aperture of it by opening up mobile order and pay to more customers. That will be another powerful driver of confidence. And the third is food.
And with food, we continue to make very good progress that contributes to that. We're now over 21% of the mix and good reception on what we're getting with the lunch day part, good performance in the morning and the continued innovation around beverage. So, I think food and beverage innovation pipeline we have is just going to continue to crank. But I think added to that, the throughput at peak and the digital are going to be key drivers and all of those give us confidence.
Your next question comes from Matthew
Dusser, Dufryne Securities.
Thank you. I just have one clarification. I just want to understand that and then ask the question. The GAAP tax rate is 27% and you're not 27% is part of the 12% to 13% algorithm for operating income or EPS growth? That is correct.
Okay. So it's more comparable, the tax rate. Understood. And then was share repurchase included in that?
Share repurchase is included in that. And in fact, one of the reasons we have accelerating profitability as we move through the year is share repurchases will help earnings per share a little bit more each quarter. Of course.
Your next question comes from Karen Holthouse from Goldman Sachs.
A quick housekeeping and an actual question. Looking at the unit growth guidance and cap, can you give a sense of how we should think about the breakdown between company and licensed maybe this year and then longer term when you're thinking about post acquiring or post business mix changes there? And then thinking about the timeline of some of the things you mentioned as drivers of excitement, My understanding was that a broader and expansion of the accessibility to mobile order and payer, this digital relationship was going to be more of a 2019 initiative. Is that something that it could actually start to benefit in fiscal 'eighteen? And are you seeing any earlier benefits from just the more streamlined sign up process within the existing store value platform?
Thanks.
Yes. Thanks, Karen. We didn't give the ownership split in cap on purpose because of the pending acquisition. It was really hard to for approval exactly how the stores are going to open and 100% when we were going to close. But I'll answer the second part of your question because I think it was really around what's it going to be going forward.
So I think we said 1100 stores in cap, 600 stores in China. If the deal closes, those 600 stores would obviously be all company owned. So you're looking at about fifty-fifty company owned and licensed as we move through time. And I think I'll take the second question over to Matt.
Sure. Thanks for the question there. With regard to mobile order and pay, we have found a way to accelerate versus our original intention. Now I want to point out that it's not
a go great immediately thing.
We'll be ramping into it across the year. So it's one of the reasons why we have additional confidence that our business will be gaining momentum throughout the year, number 1. And with regard to the sign up, we have in fact started to see ourselves beat the typical seasonality with regard to customer acquisition. We've been talking about the fact that we would be leaning in there. That is precisely what we are doing.
So if you've signed up for mobile order and pay recently, you've noticed that the process has gotten better. And we are in recent weeks months starting to see that in our business. You're going to continue to see us lean across this year on acquiring digital relationships, 1st of all within Starbucks Rewards, but then via other means, including mobile order and pay that doesn't require a stored value card.
Your next question comes from Brett Levi, Deutsche Bank.
Good afternoon. I was just curious, you were with respect to the mobile order and pay, you had mentioned
We lost you.
Yes. This line has been clear from the queue. Your next question comes from Greg Badekauskasian, Citi. Great, thanks. So, it sounds like the U.
S. Same store sales should be around 3% to 5% from your comments. So I just want to make sure that that I kind of read into that correctly. And then what are you assuming the competitive environment is well as the macro environment and the headwinds mentioned in your prepared remarks, do you
assume that some of those might take
a bit over the coming year or even for your long term to achieve that long term target?
Yes, I would say if you do the math on our total company comps, they tend to follow very, very closely with the U. S. Business just given the size. And on the second part, maybe I'll turn it over to Kevin.
Yes, I think on the second part, when we look at the data that we study, we look at a lot of different sources of data and I'm sure many of them are sources that you use as well, a variety of industry studies, credit card data and other research to track comps in the away from home restaurant industry. And I think what it's shown is over the last year, it's been relatively flat with slightly negative transactions. And we know that over time that number continues to grow. And so at some point that turns, but I think we see some evidence near term that that's beginning to happen, but it's premature to call that. I don't know, Matt, if you want to add any more in terms of the analysis on this, but I think the long term prospect of or assumption we made when we looked at the 3% to 5% comps that we set in the U.
S. Was that, that number was going to stay at that point and that gave us the confidence that this guide gave us up size in the U. S. Performance.
Your next question comes from Dennis Geiger, UBS.
Great. Thanks for the question.
I just wanted to circle back on the loyalty program. Just any thoughts on how relevant that still will be to grow that program, particularly if mobile owner and pay doesn't require it? I guess just building on that, do you have good data or a sense for how big the pool of potential customers can be for that program, given we've kind of been in this range for a few quarters now? And just anything you could add on this leaning in, certainly linking the card directly, your expectations for that. Just any more detail on growing that base given how strong the performance of that member program is?
Thank you. Thanks. Matt Ryan here again on
that one. We are extremely optimistic about the program as well as growing digital relationships outside of the program. And we have opened up the aperture, if you will, to explore additional ways of acquiring digital relationships. I think a couple of things are really important to look at. We have seen 11% year on growth in our membership and recently we started to see an uptick because of the improvements to sign on that we have put into place.
But the even more impressive metric is we have seen from members 8% year on year growth. That is a function of a couple of things. It is a function of mobile order and pay. But even more important has been the growth the use of personalization, the customized offers and communications we put into people's hands. We know that when we can talk to our customers through our own channels, like our app, like e mail, we can get a terrific response out of our customers.
That's if you want to think about it 8% comp from our members this year. And as we expand the number of people we bring into our digital fold both inside the program and outside of the program, we see a great deal of upside. Just as a reminder, we have 75,000,000 unique customers coming through our store. And right now, we're counting 13 point 3,000,000 of them signed up for Starbucks Rewards. There is a lot of upside there.
And even when you sign up, people who are further down the food chain who are not as engaged with Starbucks, we see tradition we see tremendous incrementality when they do become directly engaged with us. And I would just add, Dennis, to Matt's comments on in the U. S. Specifically around mobile order and pay and the impact that's having, We ended the quarter at 10% of transactions were mobile order and pay and actually accelerated through exited the quarter at 11%. So, these digital relationships and the ability to continue to bring customers into the fold is critical.
And just to pile on there, please bear with me. I think it's important to recognize that we had turned off marketing for mobile order and pay for a good while because we were focused on getting the operations right. It was just toward the
end of the quarter that we
were able to turn it back on, hence the acceleration up to 11% that John just mentioned. So we're very optimistic about mobile room pay.
Your next question comes from the line of Brett Levy from Deutsche Bank.
At least we'll try this time. Getting used to this whole technology thing, I'm not quite as good as you guys are. If you could share a little bit more color on what you're looking at in terms of the capital plans and leverage, how you're thinking about the buybacks? Should we assume that this will just be open market opportunistic? Will you consider things like ASRs out there?
And should we think about this as a constant steady state, pretty seasonal on a quarterly basis? Thank you. Thanks for the question. It will be front end loaded a bit in 2018 and within 2018 in the Q1. So if you look at that $15,000,000,000 it's definitely ratably over the 3 years, but a little bit more in 2018 and a little bit more early in the quarter.
We don't plan to use an ASR right now, but that's a tool that we will use if we want to access on the market and take the shares out in a large chunk. But right now, it will be opportunistic open market and we've done some back testing and we actually perform better than an ASR using that. The other thing I would just make sure you understand is the vast majority of that $15,000,000,000 will actually come from cash flow in the business. Great. Thank you.
Your next question comes from the line of David. Great. Thank
you. Your
next question comes from Nicole Miller, Piper Jaffray.
Thank you. Good afternoon. I wanted to ask about channel development and I was wondering if I was calculating this correctly, I think the operating margin is as significant as a cap region. So do you see that as a powerful growth engine as well? And related to that, could COGS inflation positively impact the top line next year?
And then just a very loose follow on, if I may, could you give some modeling suggestions around removing Tazo and what's the plan for those proceeds? Thank you.
So I'll take the first part and then I'll turn the second piece over to Scott to answer it. And we remain very bullish on the opportunity that channel development presents for us and see it as a continued growth engine. It is a $2,000,000,000 business this past year and the margins up near 48% overall. In the quarter, we grew top line 8% which is great, but more importantly is the share gains that we're seeing both across K Cup as well as packaged coffee. And when you look at our share growth, it's 2 times as fast as the overall category growth.
So if you remember back to Investor Day, we shared that we felt that the overall grocery category for coffee would decelerate. We've seen that, but we continue to capture more than our fair share of the share growth in premium coffee and packaged coffee overall. K Cups were the number one brand with a 16 over 16 share. Our brand Starbucks grew 16x the rate of the category and 2x our nearest competitor in the quarter. In total, Starbucks, including SBC grew 50% faster than any branded coffee company.
So clearly channel development is a growth engine. We are very optimistic about the future not only in the U. S. But then also when you look at international, we've got the Anheuser Busch relationship with TeVana. We're going to double down on TeVana now in channels and launch RTD nationally.
And then also we'll be launching Teavana Sashay down the aisle later this year and so we're excited about that. So feel very good about the business.
And on the question on proceeds to call, I think what I would say is if you look at the broad set of activities that Kevin talked about around streamlining our operations, it includes selling our Taiwan market, licensing, licensing our Singapore market, licensing our Germany market a little over a year ago, selling Tazo and exiting a couple of other pieces of our business. All of those businesses had lower levels of returns and lower profit and revenue growth rates than the businesses we're investing in. And the biggest one to talk about is obviously East China. So if you add up the proceeds of all four of those transactions, it paid for a material portion of East China and the returns and growth rate obviously for us in China if you look at the numbers we just posted this quarter are significantly higher. So that's how we're thinking about it.
We'll continue to evaluate that as we move forward.
Your next question comes from Andrew Charles, Cowen and Company. Great. Thank you. Just to play devil's advocate, why not accelerate the amount of U. S.
Store models if this is the biggest piece to improving morning throughput, accelerating the rollout of Nitro Cold Brew. I realize this is going to be capital intensive, but provided the expected ROIC was greater than the 25% plus target and give greater visibility on the U. S. Comps, why not? And also just one clarification, were beverage comps in the quarter, were they 1% or flat in 4Q and you include the drag from Frappuccino and the hurricanes?
Thank you.
John, do you want to start with the renovations? Yes.
I think for us, we continue to focus on our new stores and obviously existing stores in terms of the renovations. Renovate stores. So, Nitro Cold Brew is a great example. We have it right now in approximately 500 stores across the U. S.
And we're seeing good growth from that. We have plans to continue to monitor that and continue to grow it. In addition, you're also looking at other innovation that we're going to be bringing into the stores to drive the same store sales. Kevin talked about plant based beverages and alternatives. That is a big area of opportunity for us and our customers are asking for it.
We're also seeing very strong growth as it relates to iced and refreshment. Iced and refreshment in the quarter, iced espresso grew 15% and refreshment grew 24%. So, iced in that area of the business presents a big opportunity. And then the last area is how do we continue to capture this opportunity that we're seeing on food and the attach rate that we're seeing. In the quarter, we grew food 15% year over year and Food Now is 21% of the overall mix of what we're selling through our U.
S. Stores. We're seeing good strong growth on breakfast sandwiches. We're seeing good strong growth on sous vide egg bites. We now have that available in all our stores across the U.
S. And then the last area is in the protein bistro boxes and the impact that those are having. So, we remain bullish on the existing stores and continue to drive more innovation into it, whether that is related to coffee, whether that's related to food or whether that's related to the digital experience.
And just to get to the last part of your question, yes, we had a point of beverage comp, 2 points of food comp. And I talked a little bit about the mix challenge. It's really an opportunity for us on beverage. John talked a lot about the things that we see to try to drive additional beverage comps, but the mix impact on cost was really not a food cost issue, but really an opportunity around additional beverage comps. And as we move into the New Year, we've got lots of plans to try to accelerate that.
The last question comes from the line of Jason West from Credit Suisse.
Yes, thanks. Just a couple of clarifications and a question. First, where was the $50,000,000 donation in the P and L? And then, Scott, I think you said you expect high single digit revenue growth this year, including the China deal. I just want to confirm that.
And then the bigger question was the margins in the Americas segment were down several 100 basis points in the quarter. Just the guidance of up margins in that segment this coming year, just can you talk about what's going to change there versus what we just saw in the last few quarters really? Thanks.
Yes. So the foundation donation was in G and A expense. The impact of East China is not in that high single digit number. It's really in that 2 to 3 additional points that I talked about, which is the net of selling Pozzo, licensing Taiwan and buying East China, all of those puts and takes we think add 2 to 3 points on top of that. And then the acceleration in the U.
S. Business, John really talked about it, but it's important. So in this quarter, we had it was among the highest quarters we've had since we started the significant U. S. Partner investments.
The impact on margin this quarter, I think we called it out as 130 basis points. There was also about 40 basis points of impact from the storm and then 90 basis points of mix. And again, I talked about the opportunity we have in beverage. As we look forward and we look at slight margin expansion, frankly as early as Q1, it's really those things that John talked about that will drive that. Yes, some opportunity on the top line, but really going after waste in the middle of the P and L, going after optimized labor.
And when we say optimized labor, those stores that need more labor to drive additional revenue and those stores that might have a little bit too much labor and there might be an opportunity to redeploy. So all of those things are focused at driving additional margin. Little bit lower partner investments help year over year, but it's really about getting after the middle of the P and L.
I will now turn the call over to Mr.
Shaw for
his closing remarks.
Yes, thank you. Before closing today's call, we wanted to give you visibility into
our investor outreach calendar for 2018 specifically related to 2 events that we have tentatively planned. During the
week of May 14, we
will be in Shanghai for our China investor tour which will include an experience at our Shanghai roastery, presentations from our local leadership team and tours of several of our stores in the city. We'll provide more details as dates are finalized over the next couple of months. Then concluding the year we'll once again have our biannual Investor Day
in December to provide a deeper understanding of our global strategy and financials. In the meantime, we look forward
to speaking with you again on our Q1 2018 results conference call which is then tentatively scheduled for Thursday, January 25. Thanks again and have a great evening.
This concludes Starbucks Company's 4th quarter fiscal year 2017 earnings conference call. You may now disconnect.