Welcome to the Service Corporation International f irst quarter 2022 earnings call. All participants will be in a listen-only mode. Should you need assistance, please signal a conference specialist by pressing star then zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then one on a touch-tone phone. To withdraw your question, please press star then two. Please note this event is being recorded. I would now like to turn the conference over to SCI management. Please go ahead.
Thank you, and good morning to everyone. This is Debbie Young, Director of Investor Relations at SCI. Welcome to our company's review of business results for the first quarter. As usual, I'm gonna cover the safe harbor language before we begin with the prepared remarks. Any comments made by our management team that state our beliefs, plans, expectations, or projections for the future are forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such statements.
These risks and uncertainties include, but are not limited to, those factors identified in our earnings release and in our filings with the SEC that are available on our website. During this call, we may also discuss certain non-GAAP financial measures. A reconciliation of these measures to the appropriate GAAP measures can be found in the tables at the end of our earnings release and on our website under the Investors Webcast and Events section. With that behind us, I'll now pass it on to our chairman and CEO, Tom Ryan.
Thank you, Debbie, and hello everyone, and thank you for joining us on the call today. First of all, I wanna express my heartfelt thanks to our entire SCI team. It is your continued courage and commitment that positioned us for the results we posted this quarter. More importantly, you have continued to stay relentlessly focused on what we do best, helping our client families and our communities gain closure and healing through the process of grieving, remembrance, and celebration. Every day, you live and reinforce the Dignity Memorial motto, every detail remembered. Now to the business at hand.
This morning I'm gonna provide some color on our business performance for the quarter, including some detail around our strong funeral and cemetery results. Then I will offer some commentary on our revised 2022 outlook. Keeping in mind we must be flexible as we navigate the uncertainty of another year still being impacted by COVID-19. For the first quarter, we generated adjusted earnings per share of $1.34, a $0.02 increase over the prior year quarter and a 212% increase over a pre-pandemic first quarter of 2020. Compared to the 2021 first quarter, funeral results were relatively flat, but well ahead of our expectations as we continue to see elevated levels of funeral services with a healthy increase in our funeral average. On the cemetery side, profitability was slightly down as double-digit increases in our preneed cemetery sales over a strong 2021 quarter were muted by a lower recognition rate.
This was primarily due to a healthy increase in premium property sales production that occurred in a variety of projects that are still being developed. These revenues should be recognized later in the year once we've completed construction. The primary driver of our year-over-year earnings per share growth was a lower share count from our share buyback program and contributions from our recent acquisition. Now let's take a deeper look into the funeral results for the quarter. Total comparable funeral revenues grew nearly $18 million or about 3% over the prior year quarter, exceeding our expectations as core revenues and general agency revenues provided the growth for the quarter. Comparable core funeral revenues grew $9 million, led by an impressive 6% increase in the comparable funeral sales average.
Our percentage of families selecting to have funerals and celebration of life services has essentially returned to pre-COVID levels, and the funeral sales average is being further positively impacted by an uptick in ancillary revenues such as flowers and catering. This increase in average was achieved despite a 120 basis points increase in the core cremation rate. Comparable core funeral volume declined about 4% compared to the prior year quarter, slightly offsetting the positive impact of the funeral sales average. Keep in mind, the 2021 first quarter that we're comparing against was acutely impacted by COVID and saw a 22% core funeral volume increase over the 2020 first quarter. We are continuing to service elevated levels of client families. General agency revenues grew by $9 million, primarily from a 21% growth in comparable preneed funeral insurance production for the quarter.
From a profit perspective, funeral gross profit decreased $2 million, while the gross profit percentage dropped 120 basis points to 30.4%. Remember, $9 million of our revenue increase was from general agency revenues due to the impressive growth in our funeral pre-need sales production. These general agency revenues are effectively offset by the selling costs associated with the deferred pre-need funeral sales production. No gross profit is delivered, and it puts downward pressure on our gross profit percentage. Comparable core funeral revenues grew by $9 million, and the anticipated $7.5 million gross profit was offset by inflationary increases in our fixed costs. Our fixed costs in the funeral segment, majority of which are tied to labor costs, grew 4% over the prior year quarter.
Overall, our fixed costs have compounded at a 3% growth rate since 2020, and we are serving 19% more customers than we did two years ago. Bottom line, I believe we are managing our costs very effectively against an unusual and difficult 2021 first quarter comparison. Preneed funeral sales production for the quarter exceeded our expectations, growing $42 million or nearly 17% over the first quarter of 2021. Our core production was particularly strong, posting an increase of over 20% over the prior year quarter, with solid gains in both velocity and sales average. We continue to see positive momentum in generating significantly more high-quality marketing leads at a lower cost through increased focus on digital leads, as well as more sophisticated data targeting for our direct mail and seminar programs.
Now shifting to cemetery. Comparable cemetery revenue increased $1 million, or was essentially flat in the first quarter. In terms of the breakdown, core revenue was down by $2.6 million compared to the prior year, seeing slight revenue declines from both at-need and recognized pre-need cemetery revenues. Other revenue increased by $3.5 million over the prior year quarter as ECF trust income was positively impacted by the timing of alternative asset distributions. Pre-need cemetery sales production grew over $35 million or 11% in the first quarter. This growth is on top of a record 2021 first quarter, which grew by an astounding 67% over 2020.
Substantially all the revenue from the sales production increase was deferred as it was primarily related to new cemetery inventory in the midst of development. We anticipate completed construction to occur later this year, having a positive impact on revenue and earnings in the coming quarters. Strong large sales accounted for a significant part of the increase, particularly within Rose Hills in Los Angeles and in our Phoenix market. Core sales average improved across the entire network and further contributed to growth with a 7% increase over the prior year. Sales velocity declined by almost 7%, as we expected, offsetting some of the strong gains from large sales and core sales average. Remember, we are comparing against the 2021 first quarter, which saw a 48% increase in sales velocity.
As I mentioned in my preneed funeral discussion earlier, we continue to see production growth from both our marketing and core lead programs that have very successfully contributed to our increase in our preneed sales production. Additionally, we're seeing continued strength in key sales metrics, such as the number of appointments set and close rates. Cemetery gross profits in the quarter declined by about $10 million, and the gross profit percentage dropped about 210 basis points to 38.9%. Recall that we deferred an incremental $35 million of revenues, primarily from unconstructive property sales, which still had the effect of driving selling compensation costs higher in the quarter. We also experienced modest inflationary cost increases, coupled with higher incentive compensation compared to the prior year quarter. Now let's shift to discussion about our revised outlook for 2022.
As you saw in our earnings release, we revised our 2022 adjusted earnings per share to a range of $3.30-$3.70, or a midpoint of $3.50. At the midpoint, this represents a $0.50 increase from our previously mentioned model midpoint of $3. The $3.50 midpoint reflects an almost 23% compounded annual growth rate over the pre-COVID earnings per share base in 2019 of $1.90, well above our historical guidance ranges. The increase in the midpoint is attributable primarily to our first quarter outperformance on both the funeral and cemetery segments. Additionally, we have favorably revised our expectation related to preneed cemetery sales production, previously anticipating a mid-single-digit decline, and now expecting to show a low single-digit growth for the year 2022.
We have effectively maintained our expectations for the next three quarters in the funeral segment, expecting volumes down for the year in the low- to mid-teen percentages and funeral sales average growth in the low single-digit percent. We invite you to attend or listen in to our Investor Day presentation tomorrow. We will discuss some of the exciting trends and opportunities we see in the coming years and will provide more color on our thinking for 2022, 2023 and beyond. With that, operator, I'll now turn the call over to Eric.
Thanks, Tom, and good morning, everybody. It's really hard to believe as we start these comments this morning that we've endured two years serving families through this pandemic. As I really look back during this time, I continue to be amazed by all that our funeral and cemetery teams have accomplished to not only support the communities and families we serve, but also to support each other during these unusual and trying times. It's really hard for us as management to put into words how proud we are of the entire SCI team. With that very important message being said, I'm gonna start walking you through this morning our cash flow results and our capital investments for the quarter, and then I'll provide some comments on our increased cash flow outlook for the rest of 2022.
As Tom already highlighted this morning, our results in the quarter were significantly ahead of our internal expectations. Operating cash flow grew $35 million to $332 million in the current quarter, which compared to $298 million in the prior year. This is driven by solid operating results, and this reflects the highest quarterly cash flow from operations that we've seen in recent history. The quarter-over-quarter increase in cash flow was also affected by lower cash tax and interest payments as well as favorable working capital. Year-over-year, cash taxes decreased approximately $10 million due to the timing of the payments. Cash interest payments also declined $2 million, predominantly due to lower balances on our floating rate debt.
Finally, we experienced a net source of working capital during the quarter, which primarily resulted from strong cash collections on preneed cemetery property sales. Even though significant amounts of these sales are deferred, as we just mentioned, we will recognize the associated revenue once we complete construction of this cemetery property later this year. We also had a higher down payment rate on those sales, as well as higher cash receipts associated with cemetery preneed installment sales from elevated cemetery sales production in prior periods. Now let's talk about capital investment activity. During the quarter, we invested $353 million into really three categories. Our existing funeral and cemetery businesses, new build opportunities to enhance our existing funeral and cemetery footprint, and returning capital to shareholders.
Let's talk about the breakdown. From a growth capital perspective, we deployed about $9 million towards the construction of new facilities and expansion of several of our existing funeral homes. We expect that these new builds will provide us with attractive low double-digit percentage returns and also expand our footprint into growing and desirable markets. We also invested about $48 million in our businesses during the first quarter, with $37 million of maintenance capital being invested back into our funeral homes and cemeteries, which includes technology and infrastructure CapEx and $11 million of cemetery development capital spend. On the acquisition front, we did not have any transactions closed during this quarter, which we expected due to the large acquisition activity that we discussed with you last quarter. We remain very excited about the acquisition pipeline and bullish about our targeted deployment range for acquisitions.
We'll be providing a bit more of an update on our acquisition outlook during our Investor Day presentation tomorrow that Tom just mentioned. Of course, we invite you to join us for that webcast. Finally, we returned nearly $300 million of capital during the quarter to shareholders, both in the form of dividends as well as share repurchases. Let's move now to a few comments about our updated outlook for 2022 in terms of cash flow as well as the capital investments. Earlier, Tom highlighted the outperformance in our cemetery segment as well as the continued impacts to our business from COVID, driving us to increase our earnings guidance after the first quarter by $0.50 per share at the midpoint of our range.
Our cash flow outlook has also similarly increased to a range of $750 million-$800 million, representing an increase of $75 million at the midpoint from our previous guidance. Our higher-than-expected cash earnings, as well as positive working capital contributions, should produce about $100 million in additional cash flows compared to our previous estimates, of which about $25-$30 million of this will be offset by higher cash taxes resulting from these higher earnings. On that note, we are now expecting $180 million of cash taxes at the midpoint of our earnings guidance for 2022 or an additional $30 million over the $150 million we guided to you in February, again, driven by this expected increase in earnings. From an effective tax rate standpoint, we continue to model in the range of 24%-25% for the full year of 2022.
Our expectations for maintenance and cemetery development capital spending for the remainder of the year remain unchanged at $270 million-$290 million. We remain very well positioned with a favorable debt maturity profile and liquidity of more than $1 billion at the end of the quarter. This consists of approximately $300 million of cash on hand, plus almost $740 million available on our long-term bank credit facility. Lastly, our leverage at the end of the quarter remained about 2.6 x. We expect to lever back to the lower end of our targeted leverage range of 3.5-4x net debt to EBITDA towards the latter part of this year as we continue to invest capital in high return opportunities such as acquisitions and our share repurchase program, coupled of course, with the effects of COVID waning for the remainder of the year.
In closing, we're off to a great start in 2022, reporting better than expected earnings and cash flow results. As I have stressed before, these results could not have been possible without the contributions of all of our 24,000 associates. Let me just say a heartfelt thank you to each and every one of you. With that operator, that concludes our prepared remarks. We'll now turn the call back over to you and open the call up to questions and answers.
Thank you. We will now begin the question and answer session. To ask a question, you may press star, then one on your touch-tone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time, we will pause momentarily to assemble our roster. Our first question comes from A.J. Rice with Credit Suisse. Please go ahead.
Hi, everybody. Just maybe first to ask a little bit more about what you saw with respect to the, you know, the bigger sales. It sounds like these are bigger sales on the cemetery side that, you know, you're going to recognize part of it in the first quarter, but you'll recognize an additional $35 million over the rest of the year. Do you think that's just an unusual ebb and flow that you get every once in a while where a quarter has a pickup? Or is there something happening in the market that you're seeing these larger sales, there's more activity around these larger sales?
Yeah, A.J., this is Tom. Look forward to seeing you today. As it relates to this, it's really we have about, you know, 15 projects that right now are being deferred across the country, and we're seeing a lot of great sales at the high end, but the biggest one that's really driving this number is, you know, Rose Hills, our property in Los Angeles, which is the largest in the country. They have a Golden Oaks garden that is still being constructed, and we're seeing a lot of large sales going into that project in particular, but again, I'd say it's a real, you know, 15 separate projects from across the country.
We're seeing a customer that really is liking the inventory we're putting in front of them. Then at the same time, I think, again, you understand the tiered strategy by having those types of projects and then, you know, properties that lead up to that when you think about the breadth of properties we offer, we're seeing that come through on the core sales average too, which is up 7% for the quarter. They kind of go hand in hand. Michael Johnson will talk a little bit about that tomorrow in our Investor Day.
Okay. I know you had a bolus of acquisitions in the fourth quarter. It's early, but any updated thoughts on how those are playing out? Are they tracking expectations? Are they coming in a little better? Obviously they probably contributed part of the strong quarter we see here.
We did, A.J. You know, you notice if we're comparing such an unusual quarter 'cause we're comparing against a monster 2021. The real year-over-year impact was share purchases in our acquisitions, and they're performing very well. We're definitely seeing, like I said, elevated levels of volume than you would anticipate, you know, that were sitting in your pro forma. We're very pleased. They're great businesses, great people. We're excited to have them a part of us. You know, while you're on the topic, you know, we didn't see a lot of closed activity for the first quarter because we got a lot of things done in the fourth. We are definitely seeing a lot of activity and anticipate 2022 being a good acquisition year.
Okay. You know, a lot of these calls, there's a lot of focus on labor challenges, inflation. Can you just give us some updated thoughts on that? I know to the extent you're getting input price increases, you have probably more flexibility than most industries to maybe pass that through. To what extent is that happening? On the labor front, I know a lot of what you're doing with the CRM and so forth is designed to get efficiencies, but give us a sense of what you're experiencing with respect to labor cost and challenge.
Sure, A.J. Happy to do that. When you think about the product side of our business, the things that we're putting in front of our customers, predominantly caskets, markers, things like that, we're really blessed in periods like this. We have long-term agreements that actually have inflationary caps on them. So while the industry may be experiencing a little more inflation than we would, because again, being protected by some of these agreements and the caps associated with them. That's a net positive for us as we think about going forward and what we're experiencing today. We are seeing sometimes in certain markets, we actually do the mowing and blowing, if you think about the cemetery maintenance ourselves. In some of those we outsource.
On the outsource contracts, we're definitely seeing some, you know, inflationary wage increases that are going through. We've worked with our suppliers to try to be responsible partners in ensuring that we can capture those. As you think about, you know, our internal labor costs, we surely are seeing in certain pockets and in certain areas some pressure there. The way we've decided to manage that Jay Waring, our Chief Operating Officer, manages this through this is to really let local markets take the lead.
Where they think they have risk or they think, you know, we need to do some anticipated increases with our staff, we sit down in the market, and we provide assistance, obviously from here, to evaluate and say, "Let's make these adjustments on the wage side, but at the same time, what's the plan to pay for them?". So we really go in with an idea of if our wages are going up, then we wanna pass those along to the consumer. So far, so good, I think we've been able to do that. Again, I wouldn't call it across the board. I'd call it isolated markets, and we'll continue with that approach as the year goes on.
All right. Sounds great.
Thanks, A.J.
The next question comes from Joanna Gajuk with Bank of America. Please go ahead.
Good morning. Thanks so much for taking the question. Well, I guess, on the last earnings call, you said that the data suggests the pull forward effect is smaller than previously thought. Any changes to this view based on, you know, what you've seen, this past quarter in terms of the number of deaths and the types of deaths?
Sure, Joanna. You know, again, we experienced slight decreases as it compares to the first quarter. I would tell you that so far we're continuing to see, you know, unfortunately, excess deaths. There's no doubt about it. We're still 17% above, you know, the first quarter of 2020, which tells us something's going on in the market. I would tell you that the percentage of COVID, in my opinion, is down.
Now, that doesn't mean it's repeatable, but unfortunately, and we'll talk a little bit about this in Investor Day tomorrow. Elisabeth Nash is gonna go through some of this for you. You know, the short answer is deaths are occurring for a lot of different reasons. You know, lack of access to medical care, screenings. We're seeing every statistic you possibly could that's driving this. It's very, very hard. You know, when you think about the pull forward, we really were talking about pull forward effect of COVID, which again, we think is diminished somewhat, and we'll talk a little bit more about it.
I think the harder one is these excess deaths, because you say if you had, you know, less healthy American citizen, how long does that last? I think that's very difficult to talk to. We, I guess we'd say there's clearly a lower-aged person that has been impacted by COVID, which has less of a near-term pull forward effect is the bottom line.
No, I understand that. Yeah, it's a very imprecise model when it comes to, yeah, these excess deaths. Appreciate the color then. I guess sounds like we might hear more, tomorrow, so looking forward to that. I guess, somewhat related question, but maybe a little bit different. In terms of, you know, previously you also talk about, you know, expectations for 2023, being the year where, you know, you're gonna come back to your long term growth, targeting earnings.
Obviously, this year's or Q1 outperformance creates a very difficult, comps for next year. Yeah, what are the implications for next year's earnings? Are you willing to address how you were thinking about this, you know, previously and what is your view now?
You know, we gave a little bit of color on 2023 before. We've never really given guidance because I think it's really hard this far out to give you. You know, I think when we say the word guidance, we feel like we know a lot, although we probably don't. We've not given guidance, but again, you're right. I think it's out there at kind of $3.30 for 2023. I'd love to tell you more, but I don't wanna steal Eric's thunder for tomorrow. He's been practicing in front of a mirror for days. I'll tell you, weeks.
Alright.
I guess I could say this. I would put it this way. First of all, he's going to talk about what we think is non-repeatable COVID, and he's gonna talk to you about, you know, learnings or efficiencies we've gained, and that's gonna be a big part of his presentation tomorrow. I guess I'd just say this without spoiling it. We think 2023 is gonna be better than we originally thought as of right now with the facts that we know, again, not being guidance.
I again, just encourage you to tune in tomorrow for an expanded discussion on this topic and really also just about, you know, how we think about the outer years and what are the possibilities that we see in the coming years. It's a very well done presentation and I cannot ruin Eric's thunder. I refuse.
No, that totally makes sense. I understand. Yeah, definitely we'll tune in tomorrow. If I might just squeeze a last question, I guess, excuse me, follow-up to the discussion around the large sales, you know, on the cemetery side, the preneed cemetery. You know, what do you kind of, you know, how would you explain it? Like, it's just that people have much more discretionary income or savings, and they just try to put the money in.
Because what I'm getting at is like, is that sustainable or it doesn't mean, you know, that whoever feels like they have money now, you know, they just spend it now and it kind of and that's it. Any color kind of on the cemetery production and the reasons for this, you know, demand for large sales.
I think the demand side is a couple of things. You know, people worried about COVID simplifying people's perspective on celebrating life. I think what we saw coming out of this is the opposite happened. I think people appreciated the celebration more. I think you have a customer that's willing to buy. I think you're right. There is excess savings, and we're seeing that out there when you listen to the banks. I've always, you know, having been around a long time, high-end cemetery sales correlate somewhat with housing prices and with the stock market, 'cause when you feel rich, you act rich, and when you aren't, you don't. It does have a little bit of. I think you gotta be careful about as you go through economic cycles, it can dip down and it can come back.
I think the thing to really focus on for what's happening now is recall that during COVID, we had to kind of slow down some projects because you couldn't get workers in, you couldn't do some things. We probably had some pent-up construction and some pent-up inventory. Now what's happened is as it became easier to operate in COVID and we got better at it, we are busy out there building these gardens, like I told you, and we're finding that consumers really want the product. I think you're seeing a robust demand against a pent-up construction activity, and that's what's leading to this kind of deferred revenues, which again, are gonna probably be recognized in the back half of this year or maybe even the early part of 2023.
Great. Thank you. I appreciate the call.
Thank you.
As a reminder, if you have a question, please press star then one to be joined into the queue. The next question comes from Scott Schneeberger with Oppenheimer. Please go ahead.
Thanks. Good morning. I had my first question was the same as Joanna's about next year, the outlook. Really looking forward to Eric's presentation. I think reining it in, since we do have guidance for this year, Eric, if you could speak please to kind of trends in first quarter and then some of the commentaries earlier from you and Tom about at-need funeral, cemetery, preneed funeral, cemetery. I guess just kind of a summary of the cadence of those four metrics, just over the balance of the year. I think that would be helpful to just summarize each. Thank you.
Well, I'll tell you, let's start with volume. You know, Scott, I mean, I think it obviously surprised us. I mean, we've told you before that we thought it was gonna be down kind of mid-teens for the year, and we thought it kind of start off that way, frankly, and it didn't. We were obviously surprised to the upside. Again, it's not just COVID that we're seeing as Tom, just to reemphasize this. This is these are excess deaths, levels of mortality that are higher than what we've expected, even when you try to back out COVID. So that took that $0.14 down to, you know, call it low single digits, down 3%.
You know, for the most part, I think for the rest of the year versus the comps, you know, we are expecting it to be tougher down into the double-digit percentages in terms of volume. That's built into the model, though. That's nothing. Now, could we be surprised to the upside like we were in Q1? Of course, we could, but we really didn't take this and then say, okay, so we were expecting down mid-single teens, and we only had 3%. Now we're gonna change everything just 'cause of one quarter. I just don't think that'd be prudent based on what we're seeing. Could we be a little bit better than what we're expecting? You know, the answer is yes.
You know, the other thing that we've seen is we've seen some really great activity, as you've seen in our press release, related to the second driver, which is preneed cemetery property sales. You'll hear a lot more about this tomorrow, Scott, in terms of the drivers. It's a lot of the things that you and I have already talked about in a lot of our conversations related to really how we are able to manage and the type of visibility we have utilizing the technology and the CRM systems that we have. The type of technology we're using in the lead area, such as digital leads that leads to visibility into close rates, et cetera, et cetera.
You're also going to hear a lot about the type of inventory as we continue to invest capital into the cemeteries, to tier the cemeteries and get some of these larger sales activity to continue to run. From all that perspective, you know, I think we told you last quarter to kind of think about cemetery sales going backwards in the mid-single digit percentage range. That hasn't happened this, you know, this quarter, obviously. Independent from an excess death, which obviously gives a little bit of flow to the lead process for preneed cemetery, you know, we're giving a lot of credit to some of the other things that I just described to you from the management perspective. I don't necessarily think that we do believe cemetery sales will be down mid-single digits.
I think they'll be up, you know, perhaps even low to mid-single digits for the rest of the year. That is sort of a change, Scott, from what we talked about three months ago, different than the volume perspective, which is harder to predict because these excess deaths and COVID. That's kind of how I describe those two main metrics.
Scott, just, yeah, I think you asked a couple other pieces of that. To clear up something I think Eric said, I think you misspoke something. On the preneed cemetery sales, we expect low single-digit growth for the year. That means the remaining nine months could be slightly down because we had such a strong first quarter. Again, we may have a quarter where we're not gonna get back to last year, but it'll still be elevated and strong, is our opinion. On at-need cemetery, I think of that as almost in between funeral volume and pre-need because it should act a lot like funeral volume from a velocity perspective.
Because you've got these large sales, because you've got a great growth in the average, it should mute the effect of that decline somewhat. On the funeral sales average, Scott, just to close it out, I think the comparisons get harder as the year goes on, but we're still good for, you know, kinda low single digit comparisons for the rest of the year.
Thanks, guys. I appreciate that. I'm gonna follow up with, obviously, you're doing very well. Looks like, you know, and you've been back to pre-COVID levels on funeral, you know, revenue per funeral. I guess the question would be, and I did ask this last quarter, there was a FEMA amended COVID funeral assistance policy, and I think you said you just really hadn't seen much activity from that. I wanna ask that again and then inquire with, do you think we're back here to stay with the, you know, the higher at-need revenue per funeral, and why so? Thanks.
My answer is on the stay. I think what we learned through this crisis, which probably surprised a lot of people in the industry, is people wanna celebrate a life lived. I think it became more important, and we're seeing people wanting, you know, in some cases, particularly on the burial side, we're seeing slightly higher increases in celebrations. The other thing, Scott, I think to understand, and we'll talk a little bit again about this. I keep promoting this for this presentation tomorrow, I hope it's good. We're gonna talk a little bit about ancillary things.
By leveraging technology and some of the tools that we have, again, leveraging our scale, we're seeing, you know, pretty robust increases as it relates to, you know, selling flowers, particularly with technology on the Internet. Capturing share of wallet not only of this consumer, but you know, friends and family of the consumer. We're seeing really impressive growth there. As you think about catering, some of the same things that we're leveraging these additional products, which are gonna have different margins than, you know, the incremental margins of a traditional funeral, which, as you know, are very high fixed costs in nature. They're shares of dollars that, you know, we think we can put through the system. Couple that with, I think, you know, an appreciation for what we do, and we feel pretty good about, you know, funeral averages as we go forward.
Now, again, it's not gonna be rocket ship, but it's gonna be consistent low single digit growth. If inflation's a little higher than that, then we'll probably experience a little higher price increases too.
Great. Thanks. Appreciate that color. I'll turn it over, guys.
This concludes our question and answer session. I would like to turn the conference back over to the SCI management for any closing remarks.
We wanna thank everybody for being on the call today. We appreciate you. Again, if you can be in person or tune in for tomorrow, it's gonna be a nice show. Remember, Eric's practicing very hard. We appreciate you. Have a great week. Bye.
The conference has also now concluded. Thank you for attending today's presentation. You may now disconnect.