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Earnings Call: Q4 2018

Feb 26, 2019

Operator

Good day, ladies and gentlemen, and welcome to the fourth quarter 2018 Shutterstock, Inc. earnings conference call. At this time, all participants are in a listen-only mode. Later, we will conduct a question and answer session, and instructions will follow at that time. If anyone should require operator assistance during the call, please Press Star and then zero on your touch-tone telephone. As a reminder, this call is being recorded. I would now like to introduce yours for today's conference, Ms. Amy Behrman, Corporate Development, Investor Relations, and Strategic Finance. You may begin.

Amy Behrman
VP of Corporate Development and Investor Relations, Shutterstock

Thank you, operator. Good morning, everyone, and thank you for joining us for Shutterstock's fourth quarter and full year 2018 earnings call. Joining me today is Jon Oringer, our Founder, Chief Executive Officer, and Chairman, and Steven Berns, our Chief Operating and Chief Financial Officer. During this call, management may make forward-looking statements that are subject to risk and uncertainty, including predictions, expectations, estimates, and other information. These include statements relating to long-term effects of our investments in our business, the future success and financial impact of new and existing product offerings, our future growth, margins, and profitability, our long-term strategy, our growth potential future results of efforts to reduce our expense footprint and implementation of large-scale business solutions, and our 2019 guidance. Our actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance.

Please refer to today's press release and the reports and documents we file from time to time with the U.S. Securities and Exchange Commission, including the section entitled Risk Factors, and the company's annual report on Form 10-K for the year ended December 31st, 2018, for discussions of important risk factors that could cause actual results to differ materially from those discussed in any forward-looking statements we may make on this call. On this call, we will refer to adjusted EBITDA, adjusted EBITDA margin, adjusted net income, revenue growth excluding WebDAM, revenue growth on a constant currency basis including and excluding WebDAM, revenue growth and revenue per download on a constant currency basis, and free cash flow, all of which are non-GAAP financial measures.

You can find a description of these items along with a reconciliation to the most directly comparable GAAP financial measure in today's earnings release, which is posted on the investor relations section of our website. We believe that the use of these measures, in conjunction with GAAP financial measures, allows investors to consider our operating results on the same basis used by management. This provides them with important additional insights about the company's overall business and operating performance and enhances comparability in assessing our financial reporting. However, these non-GAAP financial measures should not be considered as a substitute for or superior to financial information prepared in accordance with GAAP. Lastly, as a reminder, we sold WebDAM in February of 2018, therefore, WebDAM did not contribute to results in 2018 subsequent to that date.

WebDAM was included in our 2017 results and our first quarter 2018 results, therefore, some of our commentary today will specifically state that we are excluding the results of WebDAM, meaning that we are excluding it from the fourth quarter of 2017 to provide a comparable basis to the fourth quarter of 2018, and from the full year 2017 and first quarter of 2018 to provide a comparable year-on-year basis. With that, I would like to turn the call over to Jon.

Jon Oringer
Founder, CEO, and Chairman, Shutterstock

Thanks, Amy. Thank you everyone for joining us today for Shutterstock's fourth quarter and full year 2018 earnings call. As a reminder, our strategy remains focused on three pillars, platform, network, and talent. Starting with platform, our goal is to make our content, tools, and platform available anytime and anywhere, as well as improve our performance and stability. As it relates to network, we are focused on improving the further personalization and localization of our customer and contributor experiences through a data-driven and testing-oriented culture. On talent, Shutterstock wouldn't be what it is today without its global talent base of over 1,000 employees and their innovative thinking and commitment to our customers and contributors. Looking back across these areas, we believe we made significant progress in 2018 and are well positioned for success in 2019. I want to point out some of our key accomplishments in 2018.

We streamlined the process for contributors to upload content and implemented language and localization improvements to our platform, which have helped drive customer and contributor engagement to an all-time high. Pricing and packaging changes have been enabled by our testing culture and agile environment. All of our channels had revenue growth, with e-commerce in particular delivering 10% growth for the year, which was the highest annual level of growth since 2015. In addition, our focus on cost management and internal efficiencies has led to improving adjusted EBITDA margins. There's still a lot of work to be done. We are focused on continuing to improve the efficiency, speed, and performance of our platform, to evolve and personalize our customer and contributor experiences, and to motivate a talented global team to drive revenue growth and improve margins in 2019 and beyond.

Focusing on our 2018 performance, consolidated revenue growth in 2018, excluding the impact of FX and WebDAM, was 13.5%. Our e-commerce channel grew 8.8% in the fourth quarter and 10% for the full year, driven primarily by our image products. Throughout 2018, we made several improvements to our technology platform, resulting in faster load speeds. We have also improved our mobile iOS and Android apps and sped up mobile responsive web pages for devices of all sizes and shapes. We have taken and continue to take steps to improve our customers' experience through website stability and performance to better meet the needs of our global customer base. Lastly, we have expanded the UI/UX improvements made last quarter for footage to other pages across our e-commerce platform.

Across the e-commerce channel, we have developed an integrated marketing strategy with a focus on activities that deliver higher ROI, conversion rate, and customer lifetime value. We are also leveraging data and a culture of testing to optimize pricing and packaging options, as well as to increase personalization and localization for our global customers. We are making great strides in further establishing the Shutterstock brand with our new ad campaign, It's not stock, it's Shutterstock. In addition, our recent video spoof on the Fyre Festival showed the breadth and depth of our video and music offerings for customers to be able to build their own productions at a fraction of the cost it would take to execute a custom shoot. The Fyre Festival video has gone viral and now has nearly 3.5 million views.

In our enterprise channel, revenue grew 12.1% in the fourth quarter as compared to the fourth quarter of 2017, driven by continued growth in images, accelerating growth in footage, and strength across most products in APAC. Full year 2018 enterprise revenue grew 22.1% as compared to 2017. Fourth quarter enterprise revenue growth did not meet our expectations, and we are focused on improving this performance with better execution of our go-to-market strategies and customer and product offerings. Getting into more detail on our specific product areas. In November, we launched Shutterstock Select, a premium tier of royalty-free video content. This new offering is our highest video production value available, filmed on cinema-grade equipment, including RED cameras. Clips feature in commercial content, categories such as cinematic aerials, millennial adventure, gastronomy, action, and workplace scenes.

Shutterstock Select is a new tier added to our current collection of over 13 million high-quality videos used by filmmakers all over the world. Our platform solutions offering, which represents our API integrations, continues to deliver steady growth and has released product improvements to speed up integration with our partners. In the fourth quarter, we announced the exclusive integration with Apple's Final Cut Pro X to help users streamline the video creation process and increase access to Shutterstock's library of image, video, and music assets. The team also launched an update to its developer portal to streamline the integration process for our API partners. Our editorial offering continued to gain traction, and in October, we launched our e-commerce offering. For the first time, our comprehensive editorial collection is available to all customers as a self-serve e-commerce product.

As a reminder, our editorial collection contains over 40 million images, and we add on average more than 700,000 new editorial images every month. In addition, our team provided coverage of over 1,100 entertainment and sporting events throughout the quarter. We continue to be excited about the opportunity for our editorial offering on both the product and content side. We also entered into a partnership with rights clearance industry leader Greenlight. This exclusive partnership provides Shutterstock customers with access to services that clear editorial images and video content for licensing in a commercial way. This is the first time we have offered this service to our customers, and it opens up our 40 million editorial images to be cleared for commercial use. On the contributor side, we recently made our platform available in 21 languages, an increase from the six languages previously.

Our contributor base is global, and the ability to interact with contributors in their local languages has helped fuel the record high levels of engagement seen in 2018. As of the end of the year, Shutterstock had more than 650,000 contributors, an increase of approximately 85% through 2018. This increase in contributor signups is due to process improvements made to the contributor signup flow and product improvements to our contributor platform. We will continue to optimize our contributor experience with the goal of being the first place contributors go to monetize their content. In summary, we believe in the long-term global market opportunity, and I am confident in our ability to successfully execute our strategy to drive revenue growth, improve margins, and increase cash flow to ultimately deliver increased shareholder value. With that, I'll turn the call over to Steven for a more detailed operational and financial view.

Steven Berns
COO and CFO, Shutterstock

Thanks, Jon, and thank you everyone for joining us today. Before I discuss our performance, as always, I want to let you know that we posted a brief information deck on our website that contains supporting materials for today's call. To begin with, some of our key financial outcomes in 2018. In February, we sold WebDAM for gross proceeds of approximately $49 million, which was approximately three times our purchase price in 2014. In February of 2018, we recorded a gain of $38.6 million for that sale. CapEx for 2018 totaled $34.9 million, which was materially below our prior year, as well as favorable to our previous guidance.

In August of 2018, we paid a dividend of $105 million. Consistent with our liquidity expectations, communicated at the time of the dividend that we expected to end 2018 with a balance in the $200 million-$250 million range, and we came in at $230 million. Reviewing some of our key metrics in the fourth quarter. Our customer base grew by 3.5% to nearly 1.9 million customers. Paid downloads grew by 6.6% to an all-time high of 46.8 million. Revenue per download grew by 2.1% on a reported basis and 3.3% on a constant currency basis. Our image library expanded by 42% to over 240 million images, and our video library increased by 44% to over 13 million clips. Revenue growth is reported in the fourth quarter was 6.7%.

Two items which impacted our fourth quarter revenue growth were the sale of WebDAM in February 2018 and foreign currency fluctuations. Excluding the impact of foreign currency movements, revenue growth was approximately 7.9% in the fourth quarter compared to the 2017 period. Excluding the impact of WebDAM from the 2017 fourth quarter, revenue growth in the fourth quarter was approximately 10.1%. If we exclude both FX and WebDAM impacts in the quarter, revenue grew 11.3%. Operating income was $15.6 million in the fourth quarter, an increase of over 117%, driven by our continuous cost management efforts and growth in revenue. Operating income also benefited from a $2 million reduction in our indirect tax accruals.

Adjusted EBITDA for the quarter grew 45.6%- $33.9 million, which compares to $23.3 million in the same period a year ago, driven by the increase in operating income, which was partially offset by an increase in depreciation and amortization. As Jon mentioned in his comments, revenue in the fourth quarter from our e-commerce channel improved 8.8% to $95.6 million as compared to the prior year fourth quarter. This growth was driven by improved marketing efficiencies and platform improvements, which led to steady acquisition and retention trends throughout 2018. Our enterprise channel revenue grew 12.1% to $66.5 million, and the enterprise channel represented 41% of our total revenue in the fourth quarter, as compared to 39% in the prior year.

GAAP net income in the fourth quarter was $14.9 million, or $0.42 per diluted share, an increase from net income of $2.1 million or $0.06 per diluted share in the fourth quarter of 2017. This represented a 625% increase year-over-year. Adjusted net income, which among other items excludes the gain on the sale of WebDAM, was $20.9 million, or $0.59 per diluted share for the fourth quarter of 2018, as compared to $10.6 million or $0.30 per diluted share in the fourth quarter of 2017, which represented a 97% increase year-over-year. Consistent with prior periods, in the fourth quarter of 2018, approximately 66% of our revenues were from customers outside the United States. Of that 66% amount, about half were derived from customers in Europe, and the other half was from Asia-Pac, Latin America, Canada, and the Middle East.

Fourth quarter operating expenses, excluding stock-based compensation, were relatively flat versus prior year, driven by an increase in royalty expense, which is a result of increased revenue performance, and that's offset by lower product and G&A expenses. Contributor royalty expense was approximately 26.7% of revenue, which has remained relatively constant as compared to recent prior quarters. Before I go into some of our major expense categories, I'd like to reiterate that we have taken and continue to take actions to reduce the growth rate of our expenses. While we saw results in improving margins through 2018, expense management is an ongoing effort that we believe will continue to yield improved results in 2019 and beyond.

As I discuss the expense categories, my comments will exclude stock-based compensation expense, and the variances I refer to will be from the fourth quarter of 2018 as compared to the fourth quarter of last year. Sales and marketing expenses increased 6%. Generally, this category of spend is split equally between marketing spend and the cost of our enterprise sales organization. Sales and marketing expense was flat at 26% of revenue in the fourth quarter of 2018 as compared to prior year. Product development costs decreased 26% versus the fourth quarter last year, primarily due to lower personnel and consulting costs. As a percentage of revenue, product development cost was 6% of revenue for the quarter versus 9% of revenue in the 2017 period. General and Administrative expenses decreased 11% from the fourth quarter of 2017.

As a percentage of revenue, general and administrative expenses were 12% as compared with 14% in the fourth quarter of 2017. The decrease in G&A was the result of cost management efforts and a $2 million benefit from the reduction of the indirect tax accrual I mentioned earlier. Moving on to taxes. Income tax expense was $1.8 million in the fourth quarter of 2018 versus an expense of $6.8 million in the fourth quarter of last year. For the full year, income tax expense decreased by $1.9 million as compared to the full year of 2017. The lower effective tax rate during 2018 was primarily a result of the Tax Cuts and Jobs Act, which, among other things, lowered our U.S. statutory federal tax rate from 35%- 21%, effective January 1, 2018.

During the year ended 12/31/2018, our net cash taxes paid were approximately $600,000 as compared to $5 million paid in 2017. Taking a look at deferred revenue, as a reminder, at year-end 2017, the deferred revenue balance was $137.7 million, excluding deferred revenue related to WebDAM, and adjusted for the adoption of new revenue recognition rules, which went into effect on January 1st, 2018. The deferred revenue balance as of December 31, 2018 was $139.6 million, of which approximately 40% relates to our e-commerce channel and 60% to our enterprise channel. Moving to cash flows in the balance sheet, we continue to maintain a strong positive working capital position. For the fourth quarter, net cash flow from operations was $33.7 million, a decrease of $2.8 million from the fourth quarter of 2017.

In the quarter, free cash flow was $27.3 million, an increase of $8.6 million from the fourth quarter of 2017. Free cash flow is cash flow from operations less cash payments for capital expenditures and content purchases. The increase in free cash flow is primarily driven by lower capital expenditures, offset by a decrease in cash provided by operations, as well as a slight increase in the cash used to acquire content. Lastly, as I mentioned, in the fourth quarter of 2018, capital expenditures were $5.3 million, a decrease from the $17.4 million of CapEx in the fourth quarter of 2017. For the full year ending December 31, 2018, net cash flow from operations was $102.2 million, which is a decrease of $5.8 million from 2017.

Free cash flow was $63.5 million, which is an increase of $13.5 million from 2017. This change was primarily driven by lower capital expenditures, partially offset by a decrease in cash provided by operations. In 2018, for the full year, capital expenditures were $34.9 million, a decrease of more than $20 million from the $55.1 million of CapEx in 2017, and below our 2018 guidance of $48 million. We are continuing to actively manage our capital expenditures and believe that the levels we are managing to as of the end of 2018 are reasonable for a business of our size and growth. As we talk about 2019 guidance, you'll see that this $35 million is the approximate range that we expect to be in. At the end of the quarter, we had approximately $231 million of cash and cash equivalents.

As a reminder, on August 29th of 2018, we paid a special non-recurring dividend of $3 per share, totaling approximately $105 million. As a reminder, in our second quarter earnings call, I noted that we expected to end the year between $200 million and $250 million in cash, and our year-end balance was near the center of that range. Our liquidity strategy continues to be to maintain a strong cash position that enables us to fund operations while also providing us with the considerable flexibility to pursue operational and strategic growth opportunities. As we have done historically, we will continue to evaluate the appropriate use of cash generated in our business to maximize returns for shareholders.

Overall, we continue to deliver growth across all of our business channels, and we believe the work we have done managing expenses and strengthening our balance sheet will enable us to pursue further gains in revenue and profitability in 2019. Moving to our financial guidance for 2019, we expect revenue of between $685 million and $695 million, which is growth of 10%-12%. Adjusted EBITDA of between $118 million and $123 million, representing growth of 12%-17%. Income from operations of between approximately $37 million-$47 million. Non-cash equity-based compensation expense of approximately $25 million. Capital expenditures, including capitalized labor, of approximately $37 million. An effective tax rate for 2019, we expect that to be in the low to mid-20% range. Given our financial guidance for 2019, we believe that our revenue growth will continue to improve.

However, at this time, while we continue to drive for revenue growth of approximately 20% in the long term, we expect near-term growth rates to be below that level. As it relates to margins, we believe that we will continue to build upon the adjusted EBITDA margin of 17% that was achieved in 2018. Cost management measures, combined with revenue growth, are expected to generate increased margins as our guidance for 2019 implies. We appreciate your time today and your interest in Shutterstock. Now, Jon and I will be happy to answer any questions you may have. Skyler, please prompt the participants for questions.

Operator

Ladies and gentlemen, if you have a question at this time, please press the star, then the number 1 key on your touchtone telephone. If your question has been answered or you wish to remove yourself from the queue, please press the pound key. Our first question comes from Youssef Squali with SunTrust. Your line is now open.

Youssef Squali
Analyst, SunTrust

Great. Thank you very much. I have two questions, please. Jon, starting with a comment you made in your prepared remarks around maybe the enterprise business not having met your expectations, can you maybe expand a little bit on that, and what's implied in your guidance for 2019 in terms of growth in that segment? Secondarily, it looks like one of your major competitors just did a major recap a couple weeks ago. Was wondering if any of the kind of slowdown that you're seeing in any way, particularly in the U.S., is potentially driven by a change in the competitive landscape. Any planned change to your marketing or advertising strategies given kind of the recent new developments? Thank you.

Jon Oringer
Founder, CEO, and Chairman, Shutterstock

Yeah. I'll start with the enterprise business. There's a lot of work we have to do there. We know this business really well. We're scaling it. There's a lot of improvements we have in the works, both in our product and the efficiency of our sales team. We believe that we can get that growth back on track. As far as the competitive environment goes, no major changes. We've been competing with the same players in the space for many years. We've had some new competitors come in. We've had a competitor, yes, do a recap, but I'd rather focus on our balance sheet. If you look at our performance, we've grown every single year for the past 15 years. We've been a profitable company every single one of those years. We have no debt. Very clean balance sheet.

A lot of dry powder to do what we think is best for the business. As we clean up some of our platform issues and continue to grow, there's going to be a ton of opportunity for us to use that balance sheet in some interesting ways. On some of your other questions, I'll let Steven go into some of the details.

Steven Berns
COO and CFO, Shutterstock

Yeah, I think as relates to, as Jon said, I think the competitive environment hasn't changed. I also think that, as Jon said, we did launch a new advertising and marketing campaign, which we feel really good about. It's early days. It's going across all the different medium out there. So we feel great about that. Then we were able to build upon that, as Jon said, with our Fyre Festival video, which has gone viral, three and a half million views and growing. Basically showing people, combined with our new ad campaign, what Shutterstock enables them to do for their businesses. So we feel great about that. I wouldn't call it as much a recapitalization as a refinancing of this competitor you're referring to. At the same time, as Jon said, we couldn't be more well-positioned.

We feel really good about the cost management efforts we've put in place, about the cash flow that we are generating that enables us to do the acquisitions that we've done to drive our growth even further than it would organically, as well as maximize returns for our shareholders with the dividend that we paid last year. Really focused on continuing to build on the foundation that is already here.

Youssef Squali
Analyst, SunTrust

Yeah, on the Fyre Festival video, we agree. We thought it was awesome. Congrats on that. Just drilling down a little bit on the enterprise, is the assumption for your 10%-12% growth for 2019, is the implication there that the enterprise business growth for 2019 will be somewhat similar to what it did in 2018? Or is the assumption that it'll slow down a bit considering the challenges you're going through?

Steven Berns
COO and CFO, Shutterstock

Yeah. We're not providing the growth by channel. We've done a number of activities in 2018 that enable us to iterate, as we've talked about, whether it be on our platform or other situations where we're able to iterate faster on product. As we go through 2019, we believe that there's going to be opportunities for us to pursue strong growth in both e-commerce and enterprise, but we don't break down our guidance between the two channels.

Youssef Squali
Analyst, SunTrust

Okay. That's helpful. Thank you both.

Operator

Again, if you have a question, please Press Star and then one. Our next question comes from Brian Fitzgerald with Jefferies. Your line is now open.

Brian Fitzgerald
Analyst, Jefferies

Thanks, guys. A quick follow-up on the competitive landscape, just around particularly on pricing. Any dynamics to call out there? Do you feel pricing economics have stabilized across the industry? Is there any situation in which you can see the economics become better and more favorable for the contributors over time. I know you balance that dynamic very carefully on a real-time basis. Then one follow-up. The guide implies about 11% growth. Appreciate your comments that you just gave. You feel the industry, maybe not you, but the industry is tapped out at low double-digit growth, and you mentioned that 20% bogey longer term. Are there specific future levers where we should focus to see re-acceleration of growth over time? Thanks.

Jon Oringer
Founder, CEO, and Chairman, Shutterstock

Yeah. A few questions in there. On the pricing, we're constantly evolving our prices and packaging to kind of evolve with the marketplace and the needs of our customers. There's a lot of stabilizing forces out there in the marketplace, and it seems to be that we have a good feel for what people are willing to pay, and we price our package, our images, footage, and music accordingly. All those segments are still very profitable for us. One thing I would say that with the number of contributors coming into the platform, and the increase we're seeing, we've spent a lot of time over the past couple years making our contributor platform as efficient as possible. If you look from our mobile app, how contributors upload images to our site, how we automatically keyword using machine learning and AI.

As we start to get more and more images, and we start to get that kind of leverage over our competition in that our contributors know that we're the first place they should go with their images to monetize. You can see that great growth rate, 85% year-over-year, on the number of contributors, and the content coming in increases as well. What we see with that is that we're able to pick and choose exactly the content we want and we know that our customers need, and that gives us some leverage in that we're getting content that our competitors are not getting, and we know that. That goes back to the pricing and packaging question as well. On future levers, I'd say all of our segments, there's a lot of growth.

If you look at e-commerce, you can see that the growth has come back pretty strong, fastest it's been since 2016. We see more opportunity there. On the enterprise side, while we still have to work out some more efficiency and get out of some manual process, it's just kind of a typical scaling challenge you would see with any business that's growing fast. We got to another plateau. Now we need to make that business more efficient and remove those manual processes. If you look at our custom product, there's a huge amount of opportunity there as well. It's really what we see as one of the most innovative parts of the space in that we've productized custom photography in a way that our competitors have not. That's a lever.

Finally, on the API side, our third channel, we're really just scratching the surface there as we integrate into more partners. We see a lot of opportunity there as well.

Steven Berns
COO and CFO, Shutterstock

Just to build on a couple of things that Jon said, with regard to the contributor platform, that is now available in 21 languages, it actually attracts and fits right in with our strategy of localization to make sure that we're able to meet the needs of customers in the local language with content being contributed by people who may not have had one of our six languages that existed before that as a first language. The second thing as it relates to your question on guidance, where we see some of the drivers, what I would add to my prior comments is that we definitely see opportunities being greater internationally. The absolute level of digital communication is growing at a rate faster than expected in terms of absolute dollars.

It will be the first year in 2019, it's predicted that it'll be the first year in which digital spending for marketing is greater than legacy spending. That fits right in the wheelhouse of Shutterstock's offerings of obviously imagery, music, custom, editorial. We feel that we're in a strong position as it relates to the international growth opportunities, once again, because of the investments we've made, and the foundations that we put in place for the platform.

Brian Fitzgerald
Analyst, Jefferies

Great. Thanks, Jon. Thanks, Steven.

Steven Berns
COO and CFO, Shutterstock

Sure.

Operator

If you have a question, please press star and then one. Our next question comes from Lloyd Walmsley with Deutsche Bank. Your line is now open.

Lloyd Walmsley
Analyst, Deutsche Bank

Thanks. Excuse me. Two, if I can. First following up on Youssef's question on enterprise. You mentioned potentially changing the go-to-market there. Can you talk about what kind of changes you're looking at perhaps? I think Steven said that the personnel component of sales and marketing expense didn't grow year-over-year. A lot of that is enterprise sales force, wondering if you plan to grow that this year. Just to stepping back at the industry level. Do you all think that spending across imagery on a dollar basis, what kind of growth rate do you think the industry's growing at? How much of your growth is kind of industry growth versus market share at this point?

Steven Berns
COO and CFO, Shutterstock

As it relates to the enterprise sales, we talked about this going back when we started on the migration and through the implementation. Basically, having a higher level of productivity of our employee population, and we've been able to achieve that. We're able to get some of the operating leverage by not having the costs associated with running our business grow at the same rate. I think that based on the work that we've done to date, we've gotten good returns on that, but I think we'll continue to generate even higher returns as we go forward by improving on the operating opportunities we have. That's one of the drivers in terms of go-to-market.

making sure that with the localization comments I had before, making sure that in each market, as Jon said, we have the right pricing and packaging, not just on the e-commerce side, but of course, on the enterprise side, to meet the needs of customers, improve the workflow on our site as it relates to all the UI and UX capabilities that we provide, are all key drivers. As it relates to industry growth, as we've talked about in the past, there isn't an absolute measurement that's available for us to go and look at. What we do look at, as I mentioned before, is really what's happening with digital marketing, what's happening with the use of content, with the explosion of content, whether it be in television production and the use of video from Shutterstock in that.

The use of music and video together, to produce materials that before would be custom, and sending crews out, is just on the rise, and we continue to see that. As you know, even in many developing markets, as internet connectivity becomes greater, there's also greater advertising and marketing communications opportunities. We don't have a specific number, but it is certainly, I'd say, a robust sector with significant growth. As we see those opportunities, we have the flexibility to choose to invest accordingly to drive that growth for Shutterstock. I don't have a comment as it relates to whether or not we think we're stealing share and are growing our market size as we grow with the market size as well. Because it's a little challenging just because we're the only public company in the U.S.

We look at it and say, we see what our customers are demanding, we see what our customers' workflows are and what they want to do, and we drive to provide the best solutions for our customers.

Lloyd Walmsley
Analyst, Deutsche Bank

Thank you.

Operator

At this time, I'm showing no further questions. I'd like to turn the call back over to Mr. Steven Berns for closing remarks.

Steven Berns
COO and CFO, Shutterstock

Great. We appreciate everybody's participation today, we look forward to speaking with you soon. Thanks very much.

Operator

Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program. You may now disconnect. Everyone, have a great day.