Good day. Thank you for standing by. Welcome to the Shutterstock, Inc fourth quarter earnings conference call. At this time, all participants are in a listen only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during this session, you will need to press star one one on your telephone. You will hear an automated message advising you your hand is raised. To withdraw your question, please press star one one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Chris Suh , VP, Investor Relations and Corporate Development. Please go ahead.
Thanks, Michelle. Good morning, everyone, thank you for joining us for Shutterstock's fourth quarter 2022 earnings call. Joining us today is Paul Hennessy, Shutterstock's Chief Executive Officer, and Jarrod Yahes, Shutterstock's Chief Financial Officer. Please note that some of the information you'll hear during our discussion today will consist of forward-looking statements, including without limitation, the long-term effects of investments in our business, the future success and financial impact of new and existing product offerings, our ability to consummate acquisitions and integrate the businesses we have acquired or may acquire into our existing operations, our future growth, margins and profitability, our long-term strategy and our performance targets including 2023 guidance. Actual results or trends could differ materially from our forecasts.
For more information, please refer to today's press release and the reports we file with the SEC from time to time, including the risk factors discussed in our Form 10-K for discussions of important risk factors that could cause actual results to differ materially from any forward-looking statements we may make on this call. We'll be discussing certain non-GAAP financial measures today, including adjusted EBITDA and adjusted EBITDA margin, adjusted net income, adjusted net income per diluted share, revenue growth including by distribution channel on a constant currency basis, billings and free cash flow. Reconciliations of these non-GAAP measures to the most directly comparable GAAP measures can be found in the financial tables included in our press release and in our 10-K. I'd now like to turn the call over to Paul Hennessy, Chief Executive Officer.
Thanks, Chris, good morning everyone. Thank you for joining us today. Today we'll be discussing Shutterstock's 2022 results and 2023 outlook. We'd also like to provide an update on some of the exciting developments in our end-to-end creative platform across both our E-commerce and Enterprise channels. Shutterstock closed out 2022 with $828 million in revenue and $218 million in EBITDA, well ahead of our expectations and guidance. Overall, despite growth in North America and Rest of World, we saw weakness in Europe, where growth was negative 4% for the year. This weakness in Europe was most evident in our Ecommerce channel. Overall, our E-commerce channel was up 2% in 2022, with revenue growth in North America offset by a decline in Europe and Rest of World.
Meanwhile, our Enterprise channel grew 15% in 2022, its second consecutive year of double-digit growth. This growth reflects continued momentum driven by our multi-asset and multi-touch point relationships with large Enterprises across North America, Europe and Rest of World, as well as continued innovation in our product offerings. Looking ahead to 2023, our team is excited to capitalize on our strengths. As an end-to-end creative partner, Shutterstock is well positioned to ultimately offer more value to our customers and to achieve sustained growth. Since joining as CEO last year, I've been talking about our content library, our Creative Flow platform, our Enterprise capabilities, and our highly engaged team as the key drivers of differentiation and value creation at Shutterstock. This quarter, we leveraged these strengths to bring differentiated value to our customers.
Today, I wanna talk about how Shutterstock is not only embracing AI, but also commercializing it for the benefit of both our E-commerce customers within our Creative Flow suite and our Enterprise customers with our computer vision offering. Furthermore, I'd like to provide a few examples of how our broader end-to-end creative platform has really resonated with our Enterprise customers. In January, we formally launched our AI image generation platform to all of our customers across both our E-commerce and Enterprise channels. Shutterstock's AI Image Generator allows anyone to create high quality visuals ready in seconds simply by describing what they're looking for. There are three truly unique differentiators which set Shutterstock apart in terms of bringing this innovative capability to our customers, namely ease and quality, convenience, and confidence. Ease and quality.
Our image generator has been designed for creative use cases to produce unique, varied and high quality images from just a single word input or short, simple phrases. We have built into the user interface an intuitive style picker and integrated support for over 20 languages. We offer the ability to discover and license stock content and generative content in the same platform with a single plan, which is a unique capability in the market today. Convenience. We have immediately integrated this capability and put it into the hands of existing customers, making generative available in all our subscriptions, pack products, and Enterprise offerings. Confidence.
Customers have peace of mind when it comes to licensing content that's created on our generative AI platform by virtue of being powered by properly commercially licensed training data. Our customers know that we're paying creators and have uniquely structured our Contributor Fund to compensate artists for the revenue generated by Shutterstock in connection with the licensing of generative AI content and of our training data. In short, we believe that Shutterstock's AI image generation platform is uniquely positioned at the intersection of creativity and productivity. I'd now like to turn your attention to our E-commerce channel specifically. Beyond the ease of use and peace of mind I described just now, we also have integrated our generative AI platform with Creative Flow for E-commerce customers. As a result, AI image generation is a seamless part of our customers' creative journey.
To illustrate, after creating a generative AI image, a customer can edit it in our creative app, tag, store, and search for them in catalog and amplify them on various social channels using our calendar in plan. We are encouraged by the engagement we've seen in a short period of time. Our early read is that we're seeing about 75% of the generative AI traffic come from potential new customers and 25% from existing customers engaging with the new technology. Users have already created over three million generative assets in just the past two weeks since launch. While we're excited by this large scale and early engagement, we're currently focused on incremental monetization opportunities. Also on the E-commerce front, I'm very excited about the newest addition to our leadership team with John Caine joining us last week as the Global Head of E-commerce.
John is a seasoned executive with a proven track record of successfully leading E-commerce businesses. He was most recently at NerdWallet and Vroom, and has almost 10 years of experience at Priceline.com. John will be focused on driving growth in our E-commerce channel and as such, will be partnering closely with our product, marketing, and business operations team. With its unique combination of workflow applications and content, including now generative AI content, Shutterstock has a solid foundation upon which to continue building and evolving, and we look forward to John's contributions. I'd now like to provide an update on our Enterprise channel. We continue to see sustained growth in our Enterprise channel underpinned by, one, extremely strong customer retention, which is now in the mid-90s. Two, solid growth in our subscription bookings, which were up 27% for the year.
Three, an acceleration in large Enterprise deals valued at more than $100,000, which grew 24% for the year. We are also investing in high-profile branding events such as Cannes, Sundance, and South by Southwest to drive awareness and demand for our Enterprise offering. Clearly, our performance in Enterprise in 2022 and in the fourth quarter was exceptionally strong, and our end-to-end creative platform is resonating with our Enterprise clients. I'd like to provide a few examples of how our products and offerings are being applied in increasingly diverse use cases. Amazon Web Services wanted to showcase some of the ways in which its customers and partners are using AWS. To that end, Shutterstock Studios produced a collection of 30-second animated videos to highlight how these customers and partners use AWS to solve business challenges.
Shutterstock partnered with Allergan in its initiative to promote inclusion in aesthetic medicine by producing a collection of images that includes a range of people of varying gender, color, race, age, and abilities. This diverse gallery is available for download and is a great example of how Shutterstock is embracing inclusive representation. On the Editorial front, Shutterstock provides must-have content in connection with breaking news and celebrity entertainment news, often on an exclusive basis. Since our acquisition of Splash News, we're seeing increased demand for our content and coverage from the global media companies like the Daily Mail, News UK and Ireland, the New York Post, and TMZ. With Pond5, we continue to see demand from large streaming platforms and TV and film production studios. Companies like Netflix, Disney, and Discovery Channel all rely on Pond5 as their source for the critical ingredient that goes into their creative endeavors.
Our Enterprise business has also been signing computer vision partnerships by leveraging Shutterstock.AI and our massive pool of licensable metadata. Subsequent to establishing our partnership with OpenAI and LG, which I discussed last quarter, we've announced an additional partnership with Meta, in which our data content library and associated metadata is being licensed to train their generative AI models and to enhance their machine learning capabilities. Today, Shutterstock.AI content library that we use for model training consists of 600 million images, 45 million videos, two million music tracks, and over a million 3D models. It is massive, diverse, and transparently licensable. Looking ahead, we believe we can leverage our leading position as a licensing partner to commercialize our data across more use cases that go beyond generative AI applications.
In closing, as this management team drives the business forward, we're striking a prudent balance between investing for growth during this time of massive innovation in AI in our industry and remaining nimble in the event of continued economic challenges. Looking ahead, I'm excited for what's in store in 2023 as we continue to deliver value to our customers with the content, tools, and data in our end-to-end creative platform, spanning generative AI, computer vision, and much more. I look forward to seeing many of you in person at our investor day here in New York at the Empire State Building in a few weeks. I'll now hand the call over to Jarrod to discuss our financial performance and our guidance. Jarrod?
Thank you, Paul, and good morning, everyone. We're extremely pleased to have ended the year with revenues of $828 million, significantly above our previous expectations. For the full year 2022, our revenue growth was 7% or 11% on a constant currency basis, with our E-commerce channel growing 2% and our Enterprise channel growing a robust 15%. In Q4, E-commerce revenue was down 5% on a reported basis and down 2% on a constant currency basis. The growth rate in our E-commerce channel continues to be meaningfully impacted by ongoing weakness in Europe, where macro uncertainty is having a more pronounced impact, with weak new customer demand exacerbated by FX pressure. To give investors a sense of the weakness in Europe, our E-commerce business in North America grew 4% in the quarter.
By contrast, our E-commerce business in Europe and the Rest of W orld combined was down 12% or a 16% differential relative to North America. It's clear that Europe has gotten worse from the third to the fourth quarter, whereas North America has remained stable. Turning to our Enterprise channel, in the fourth quarter, Enterprise grew 25% on a reported basis or 30% on a constant currency basis. Performance in our Enterprise channel exceeded our expectations, with revenue growing across all regions, including Europe. Enterprise growth in the fourth quarter was driven by growth in our multi-asset Flex product offerings, multiple computer vision deals, strong momentum in Studios and Editorial, and the contributions from our acquisitions of Pond5 and Splash.
These products and business lines in Enterprise are gaining scale and growing in excess of 20%, with some closer to 60% growth, therefore powering our Enterprise channel growth in a balanced manner. Our investments in Enterprise are paying off. Turning to our income statement, for both the full year and the Q4, gross margins were flat, excluding non-cash M&A amortization. Sales and marketing expense in the Q4 was 22% of revenue, compared to 30% in the Q4 of 2021, which included over $6 million of linear television ad spend. For the full year, sales and marketing expense was 25% of revenue, compared to 26% in 2021. The decrease largely related to our TV brand spend campaign in 2021.
Product development was 8% of revenue, flat with the fourth quarter of 2021, reflecting continued investment in our product offering and the integration of our acquisitions. For the full year, product development increased to 8% of revenue from 7% in 2021. G&A expenses were 18% of revenue, compared to 17% in the fourth quarter of 2021, driven by an increase in bad debt expense. For the full year, G&A expenses decreased to 16% from 17% in 2021. We are continuing to see operating leverage in our business per our expectations, and that's manifesting itself in the G&A line. With the difficult macroeconomic backdrop, we are sharply focused on cost and margins, and our results are showcasing that profitability focus. We are keeping a close eye on our headcount, engaging in process automation, and rightsizing our physical office footprint.
As part of rightsizing our office footprint, in the fourth quarter, we recognized a non-cash impairment charge related to lease and related assets of $18.7 million associated with our decision to close or consolidate certain office spaces that have been underutilized. We expect this charge to benefit go-forward lease operating expenses by more than $2 million per year in 2023 and beyond. In the fourth quarter, adjusted EBITDA was a record of $58 million. Shutterstock grew EBITDA by 13% this year from $193 million to $218 million, and EBITDA margins meaningfully exceeded our target for margin expansion, increasing 138 basis points to 26.3% from 25% in 2021.
This is the 3rd consecutive year we've driven significant margin expansion, and as a result, our EBITDA has more than doubled over the course of the past three years. Turning to our balance sheet, we had $115 million of cash at the end of the quarter and exhibited strong cash flow generation. As of December 31st, we had $50 million drawn on our revolver. However, we've now fully repaid this balance and have 0 debt on the balance sheet. On January 31st, we announced a 13% increase in our quarterly dividend to $0.27 per share, which will be paid on March 16th.
This increase was attributable to the strength in our cash flows, zero debt on the balance sheet, and our confidence in the business for 2023. During 2022, we repurchased 984,000 shares for $73 million and completed the $100 million repurchase authorization. As a result, our shares outstanding decreased by 588,000 shares compared to 2021. Our deferred revenue balance was $187 million and increased $13 million from the third quarter of 2022, primarily due to growth in Enterprise. On our key operating metrics for the quarter, subscriber count was 586,000 from 343,000 last year, driven by the inclusion of Creative Flow+ and PicMonkey subscribers. Subscriber revenue increased by 9% to $88.8 million.
Average revenue per customer decreased to $341, driven by the inclusion of smaller ARPU subscribers. Paid downloads were down 5.6%, and revenue per download increased to $4.49 per download. Consistent with what we're seeing in our revenues, paid downloads were up in our Enterprise channel and down in e-commerce, largely due to weakness in Europe. Turning to our guidance. Our expectations for the full year 2023 are as follows: revenue of $836 million-$853 million, representing 1%-3% annual revenue growth. Adjusted EBITDA of $220 million-$228 million, with margins ranging from flat to up 50 basis points. Adjusted earnings per share between $3.90-$4.05 per share.
Our revenue guidance is based on recent spot rates for the euro and pound, FX is expected to be a 1% headwind to revenue growth, while the additional month's contribution of Pond5 adds 2% to revenue growth. Our guidance is reflective of the ongoing macro challenges we're seeing in Europe and a cautious approach to overall customer demand. We expect revenue growth to be first half loaded, with faster growth in the first half of 2023. We are not factoring into our guidance any upside from the rollout of generative AI or from additional computer vision partnerships beyond the deals we've already signed. We are bullish on both of these opportunities and our pipeline and our prospects. Until deals are signed or we see significant revenue incrementality, we prefer to keep them out of our forecast.
From a margin perspective, we are targeting up to 50 basis points of EBITDA margin expansion in 2023, driven by operating leverage in G&A and our ongoing focus on cost management. Other modeling assumptions include stock-based compensation of $55 million, depreciation and amortization expense of $68 million, capital expenditures of $45 million, and an effective tax rate percentage in the high teens. Before opening up for questions, I'd like to formally invite everyone on the call to our Investor Day to be held in the Empire State Building on February 28th. We plan to have an immersive extended reality experience for investors, including deep dives into generative AI and Creative Flow and multiple other business opportunities. Thank you so much for your time and attention. Operator, we'll now open the call for any questions.
Thank you. As a reminder, to ask a question, please press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Andrew Boone with JMP Securities. Your line is open. Please go ahead.
Hi, guys. Thanks so much for taking my questions. Can we start on the Enterprise side of the business? You talked about strength within multi-asset Flex, computer vision deals, Editorial, Pond5, and Splash contributing. There was just a significant step-up from 3Q to 4Q. Can you just break that down and help us better understand the drivers there? You talked about just not including the pipeline of computer vision assets for 2023. Can you just talk about the pipeline and what that looks like? Right? You seem to have added OpenAI, you've added Meta. What else is out there as you think about that? As kind of an extension of that, you talked about earlier licensing beyond generative AI. Can you just flesh that out? Three questions for you there.
Thanks so much.
Thanks so much, Andrew, and we'll try and remember all those three questions to the best of our ability, but you may have to get us back on track if we, if we lose focus. Look, turning to our Enterprise business, we turned in a spectacular year. The business grew 15%. Paul gave some of the, you know, really compelling metrics around how we grew our subscription bookings, which were up 27%, the acceleration in the large deals, which grew 24%, and the strong customer retention, which was in the mid-90s. All of those, you know, fundamentally, when you think of the core of the Enterprise business, we're moving up and to the right.
There are multiple business lines in our Enterprise business, which don't comprise 10% of the revenues of the business. That would include Studios, that would include Editorial, that would include computer vision. Those businesses are growing somewhere between 20% and 60% a year. We've got these engines of growth that are in Enterprise sort of rowing the boat forward, and they're performing particularly well. We don't break out the quarterly or annual contribution of those individual business lines, but there are a number of different pockets of growth, and it resulted in fantastic growth for the year and great growth for the quarter. I think your next question was really just pertaining to generative AI. Andrew, are you most interested in sort of the incrementality around it?
What was sort of the specific, you know, key area you were honing in on?
Two points, one of which is just how do we think about these contracts on a go-forward basis, right? Is the step-up there now on a go-forward basis, is it based on usage? Is it kind of an ongoing subscription-type revenue fee that we should be able to just simply model out going forward? Like, how do we think about the step-up from 4Q then extending into 2023? Additionally, earlier on, I think, Paul, you mentioned licensing beyond generative AI. The, the second half of that question is just can you flesh out what is the what do you guys see beyond generative AI?
Sure. Andrew, I'll answer the first part of that and then pass it over to Paul. you know, in terms of the computer vision deals that we signed, these are large partnerships. Those partnerships positively impacted the fourth quarter. They will positively impact 2023, and these are long-term deals that will continue to benefit our business into 2024 and beyond. These deals do have somewhat of an upfront revenue composition, but there are also tails of revenue that continue on through the long life of the contract. Moreover, we believe that there's a variety of ways that we can add value to these relationships and grow these relationships over time. We don't view these as discrete deals with companies, rather partnerships that we expand into and grow off of.
Internally, we've really proven our ability to use these as leverage points to develop larger, more multipronged relationships with the clients. You know, we're starting to really have strategic-level engagements with customers and Enterprise in a way that we never have before, and they're becoming much more multifaceted and long-term and recurring in nature.
Thank you. We'll move on to our next question. Our next question comes from the line of Bernie McTernan with Needham & Company. Your line is open. Please go ahead.
Great. Good morning. Thanks, and thanks for the questions. Maybe just to start, the 75% of traffic from new customers that are using generative AI on Creative Flow, are these paying customers or trials? Then also any insight you can provide in terms of if it's like a new vertical that's using generative AI or, you know, kinda like what you're seeing from the composition of clients.
Ladies and gentlemen, please remain on your line. Your conference will resume shortly. I think we are experiencing technical difficulties. Again, ladies and gentlemen, please remain on the line. Your conference will resume shortly.
Can we find out where they stopped hearing us?
And, and, and-
Hi. We're back.
All right, speakers. We do have Bernie McTernan, with Needham & Company, in the queue to ask a question. Bernie, please go ahead.
Hey, guys. Thanks. You mentioned in the prepared remarks 75% of traffic for new customers are new to the platform. Any just more detail you can provide on the verticals that these customers are paying or not? Just trying to get a sense of the, you know, the composition of people who are using generative AI.
Yeah, we tried to give you as much as we could in the, you know, in the few days since launch. We're, you know, as I mentioned, we're seeing lots of good engagement. We gave the mix of customers. We don't know if that's a sustainable mix or representative of what that will be four weeks out, eight weeks out and, you know, six months out. We just tried to do our best to expose exactly what's happening on the platform today. Over time, as we have insights into the monetization of that behavior, we'll be back out and discussing that.
Understood. We saw the customer count tick down sequentially. Was there anything to call out that drove that?
Bernie, I think the biggest piece is, you know, you've seen some of the weakness in our E-commerce business. The customer count is really driven by the E-commerce business. you know, our Enterprise customer count is very steady in a much smaller number as compared to the sort of aggregated customer count that we publish externally. It's really a function of the weakness in e-commerce, which really is driven primarily by, you know, that significant differential in the performance of Europe as compared to the Rest of W orld and the U.S.
Got it. Then lastly for me, if I just take paid downloads, and multiply it by revenue per download, and look at that relative to 3Q, it seems there was a call it $13 million step up in ancillary. Is that the right way to think about how much computer vision generated in the quarter?
Yeah, I think, Bernie, you know, we don't consider that ancillary revenue. It's not the right way to think about it unfortunately. We have a number of different businesses that fall into that area. I would call out Studios as impacting that. I would call out our Asset Assurance business as impacting that. I would call out computer vision business as acting that. You know, there are multiple other revenue streams that sort of encompass that, so.
Understood. Thanks for taking the question, guys.
Yeah.
Thank you. One moment for our next question. Our next question comes from the line of Youssef Squali with Truist. Your line is open. Please go ahead.
Hi, guys. Thank you for taking the question. I have two here. Just going back to the E-commerce comments you guys have. I know you have a new global head of that division, John just joined recently. Can you maybe be a little more prescriptive in what you're doing to remedy growth there? Clearly, that's still the biggest piece of the business, and for it to be still down year-on-year is obviously weighing on the whole business. Just kind of how do you think about, you know, how long will it take, you feel, for us to start seeing maybe positive growth there? Back to this AI relationship, can you help us maybe understand how the money flows from deals like OpenAI or Meta, for instance, beyond just the upfront piece?
I think, Jarrod, you talked about the residual annual revenue there. Is it based on usage of just continual training of the AI, or is it based on literally the sale of AI-created images, even on third-party sites leveraging your content through DALL-E 2 or something like that? Just trying to get a better feel, a better understand of how the money flows there.
Great. Youssef, I'll start, and then Jarrod can answer your second part question. Hopefully, what you're seeing and it is, it's very apparent of what we're doing with E-commerce is we're getting very busy. We are focused on everything from process improvement, product development, toolset delivery for our customers, additional content to lift conversion. We're bringing in, as we mentioned, you know, more resources to focus on a very strategic part of our business called e-commerce.
you know, I'd say at the same time, we're laser-like focused on being customer-centric so that we're listening to exactly what our customers need, building products and services for them and bringing content to bear, so that they can find what they're looking for and, you know, action their business objectives. We're gonna continue to do that. We've had a history of doing that. It's kind of in the DNA, and we're gonna continue to focus our business on that. We've also aligned our entire workforce to be very, very strategic on the work that we do. We expect to be better executors as we move forward. you know, you asked about the when.
In this market with the current backdrop that we're operating, I can't tell you that by June first or September first, there's gonna be a magic event that suddenly E-commerce is going to magically start growing at the rates that we would be excited about. What I can tell you is we've got a lot of minds and hands working on that opportunity, and we're feeling pretty good about our chances of strong execution there, and that's reflected in our guidance. As Jarrod said, we believe that there's some potential upside to that guidance because of the things we did put in and we didn't put in.
Youssef, to the second part of your question, just on the money flow as pertaining to our computer vision partnerships. Ultimately, we have a massive pool of content and metadata. When our partners train their AI and machine learning models using our metadata, as we confer that data, that is used for model training and the money would flow. We would bill and invoice those clients, they would pay us. We also receive 30 million-40 million new content assets each and every year. It is imperative to continue to train AI and machine learning models. That's an extremely valuable source of incremental metadata for our partners. Effectively, they're contracting for a long-term period to continue to ingest and pay for that metadata and that content.
We have typically leveraged those partnerships to also get some access to some technology, which we've done in the case of an LG or an OpenAI. We think that's an intrinsic part of us working collaboratively with our strategic partners. What we haven't done thus far is we don't have effectively a rev share on the end products that those partners are going off and creating in their core businesses. For example, OpenAI, we do not have a rev share with all the deals that OpenAI is gonna do and the growth of their business. We're effectively monetizing our data and our content with those customers. What we are able to do though is, as we access the technology, we're able to monetize on our site.
We're able to monetize the core metadata, plus we're able to charge within our core subscription and pack products for generative AI, which we hope will have incrementality associated with the revenue growth in our business. As Paul mentioned, you know, the early engagement is quite strong, and we're really excited about what we're seeing thus far.
Jarrod, did you quantify the organic growth that you guys had for the quarter beyond the 6% and 9% growth rate that you gave for reported and FX adjusted? What was the organic number when you adjust for Pond5?
Sure, Youssef. For the fourth quarter of 2022, the organic growth excluding Pond5 was 3.3% on a constant currency basis, and flat on a reported basis excluding Pond5. If you were to include Pond5 on a constant currency basis, the growth was 9.5% for the fourth quarter.
Got it. Thanks a lot.
Yeah.
Thank you. One moment for our next question, please. Our next question comes from the line of Lauren Schenk with Morgan Stanley. Your line is open. Please go ahead.
Great. Thanks. I wanted to ask a few more about the AI partnerships, if I can. First, just wanted to confirm the upfront Meta and LG partnership revenue was booked in the fourth quarter. Then you said there were multiple computer vision deals in the fourth quarter. Just wanted to ask if there were any others besides those two in the quarter. Then just lastly, anything you can share around your visibility or the range of potential outcomes for those new partnerships heading into 2023. Thank you.
Sure, Lauren. The good news is that the LG and the Meta partnership deals did positively impact the fourth quarter. They will positively impact the first quarter of 2023, the second, third, and the fourth quarter of 2023 and into 2024 and beyond. You know, this is something where, you know, we are seeing an immediate contribution, but we're also gonna be seeing a positive contribution in the quarters to come from these deals.
I can also confirm that these are the deals that we've put out press releases around, and we've put out, we've had public permission to put out the names around, but there are 20+ other customers that we've been working with in this area, some of which are extremely large companies, the names of which, you know, we see around us each and every day, but we've not disclosed those partnerships. There's a lot of momentum in this business. There's a fairly sizable number of deals that we've signed and we feel quite good about the pipeline. We're, you know, we're enthusiastic.
Because these can be large deals, though, and this is a new nascent business for us that's sort of, you know, coming to us, in real time, we're not yet at a place where we're baking large deals into our guidance and into our probability weighted pipeline. As and when these large deals land, we'll update the investor community. There's a great pipeline, but this is all, you know, really so new and sort of happening to us in real time, so we're gonna be a little bit more cautious from a guidance and forecasting perspective on this one.
Understood. Thank you.
Thank you. One moment for our next question. Our next question comes from the line of Nat Schindler with Bank of America. Your line is open. Please go ahead.
Yes. Hi, guys. Everybody's asking about deals and the like on generative AI more. Can you just talk more broadly about how generative AI is going to change the industry and how it's going to be used? Kind of both near medium and potentially long term, how you see this evolving, and what are they gonna be the impacts on both, artists as well as on marketplaces like yourself?
Nat, I'll take that one, and I'll open with one of my standard answers. I don't know. What I will tell you is that we are doing everything in our power to make sure that we are among the first to figure out all of the use cases for AI. You see the level of engagement that we've described in, you know, in two weeks. That tells us that we are fishing in the right pond in terms of our development by listening to our customers and reading the tea leaves of which way this industry is going. We see obviously the most basic things. People are creating images for their use. We're using our underlying metadata to train models.
We believe that this is just scratching the surface of use cases for AI. Where our minds go in a world where we are fine-tuning search queries to be able to generate content on behalf of our customers that, depending on the level of detail of those search queries, you start to enhance and maybe even replace some of the existing tool sets that are out there that are doing some of the basic editing and modification of images because customers can actually create the very specific thing they're looking for. It's early days on all of those things, but there's a lot of avenues that we're exploring.
When you can leverage our platform, I know I think I dropped off when, you know, to answer the end of Andrew's part three of his question. When you built a platform like we have, assembled the content breadth and depth that we have, layer on the product innovation, leverage our contributors, and by the way, our employees and many of which are a best-in-class sales force that are sitting in the offices of our small, medium, and large scale clients, innovation happens, new products happen, new opportunities happen. It's still the first pitch of the first inning for AI and its use cases. We believe that the Shutterstock platform and the company broadly is well positioned to be first movers in whatever way this goes.
Great. Thank you. I love that you used, "I don't know," as an answer because that's truly the only honest one.
Yep.
Thank you. One moment for our next question. Our next question comes from the line of Nick Delfas with Redburn. Your line is open. Please go ahead.
Yeah, thanks very much indeed. Just a quick question or two actually. As we think about the impact of Pond5 on Enterprise and e-commerce, don't know if you can give us any steer on that. Thanks very much for the organic figure in answer to one of the questions earlier. The second question is just on the subscriber numbers being down a little bit versus Q3. You talk around that and how you expect to return or what timeframe you expect to return E-commerce to growth. Thanks very much.
Sure. Just with respect to Pond5. Pond5, you know, at the time of the acquisition, would've been about 3% of the revenue of the business. That's sort of the, you know, the annual contribution. That business is a little bit more heavily tilted towards e-com than Enterprise from a revenue distribution. You know, a simple back of the envelope way to think about it would be a 2% contribution to the E-commerce business and a 1% contribution to the Enterprise business. I'm sorry, what was the second part of your question?
The second part of the question was just on, subscribers. 586 in the fourth quarter. I think the figure in the third quarter was 607. What's going on there in terms of the decline, and when do you think you'll be turning that around?
Yeah, I think, you know, the subscriber decline is really, you know, year-over-year, there's obviously very significant year-over-year, very significant subscriber growth. There is a quarterly sequential subscriber decline. The subscriber count is largely driven by our E-commerce business, some of the weakness that we've seen in Europe has really been the impetus for the subscriber decline. One of the things you'll also notice is if you look at subscriber revenues, subscriber revenues were up 9% year-over-year. The subscriber revenue number also takes into account the subscribers we have in our Enterprise business. The subscriber bookings in our Enterprise business were up more than 20% year-on-year.
You have an interesting phenomena where you have smaller subscribers that were sequentially as a result of Europe, but you also have subscriber revenues that have been very strong, and that's really as a result of some of the larger subscribers that exist in our Enterprise business. An interesting disparity between the two reporting channels vis-à-vis our subscribers.
Do you think that Do you have a timeframe? Do you think that this is an economic impact in Europe specifically that will turn around in the second half of the year? How do you think about that?
You know, we're being conservative at this point in time. You know, I think as Paul mentioned, we're not baking into our guidance any kind of a return to growth in our E-commerce business, you know, this year itself. We'd rather take a bit of a wait and see attitude on that, see multiple months of trends moving in the right direction, in particular in Europe, to sort of make that call. Things certainly did deteriorate from the third quarter to the fourth quarter, we're sort of baking that in and carrying that forward. We're gonna to, you know, continue to focus on doing what we can do in terms of improving the value for our customers and growing our E-commerce platform.
We're bringing the right talent, the right tools, and really taking the right marketing strategies to be able to grow that business.
That's great. Thanks very much indeed.
Thank you.
Thank you. I would like to hand the conference back over to Paul Hennessy for any closing remarks.
Great. Thanks. We wanna express our gratitude to our customers, contributors, and especially our employees. For those of you on the call, thanks for joining. This ends all the content for today's call.
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