Good morning, welcome to the Pineapple Energy second quarter 2023 conference call. As a reminder, today's call is being recorded. All participants are in a listen-only mode. For opening remarks and introductions, I'd like to turn the call over to Eric Ingvaldson, CFO of Pineapple Energy. Mr. Ingvaldson, please go ahead.
Thank you. Good morning. Welcome to Pineapple Energy's conference call to discuss results for the second quarter of 2023. With me today is Kyle Udseth, our Chief Executive Officer. Our call this morning will include statements that speak to the company's expectations, outlook, and predictions of the future, which are considered forward-looking statements. These forward-looking statements are subject to risks and uncertainties, many of which are beyond our control, which may cause our actual results to differ materially from those expressed and are implied by these statements. We are not obliged to revise or update any forward-looking statements, except as may be required by law.
Please refer to our disclosures regarding risk factors and forward-looking statements in today's earnings release and other SEC filings. A copy of our press release has been posted to the investor relations page of our website for reference.
The non-GAAP financial measures discussed in this call are reconciled to the U.S. GAAP equivalent and can be found in the press release that we issued yesterday. With that, I will turn the call over to our CEO, Kyle Udseth. Kyle, please go ahead.
Thanks, Eric, and thanks to everyone for joining us on the call this morning. I know this is early, especially for you West Coast folks. Today, I'm happy to be able to share another strong quarter of operational and financial results at Pineapple Energy. In the second quarter, the Hawaii business continued its great sales and installation momentum and exceeded both prior year and our internal plan. The New York business showed strong year-over-year growth, and we continued deepening their integration into Pineapple. In the corporate office, we effectively contained overhead costs while continuing to build out our shared services center of excellence model. The U.S. residential solar industry has not been without its challenges this year, as evidenced by weak Q2 earnings results from many of our public peers.
At Pineapple, we were able to buck that trend and deliver both strong top-line growth and another quarter of positive adjusted EBITDA. We are continuously improving and by no means finished, but we've made great progress in cultivating a lean and hungry mentality with a focus on execution and delivering on goals. I think everybody at the company now understands what's expected of them, and the cultural improvements we've made in holding each other accountable give me confidence that we will continue to perform and thrive over the rest of this year and into 2024. For a more detailed look at our performance, let's start in Hawaii, where Chris DeBone and his team turned in a truly excellent quarter. Kilowatts installed, which are the largest driver of in-quarter revenue recognition, were up 36% year-over-year.
This was a monster quarter, and I want to give a shout-out to all of our install crews in Hawaii who worked so hard to help homeowners go solar and deliver this great result. Battery attach rate in Hawaii remained outstanding at 89%, which is so important as we continue building out the foundation for the grid of the future, where people can produce, store, and consume their own electricity. In Q2 in Hawaii, 75% of our systems sold came via customer referrals, which is just a phenomenal number and a testament to the great customer experience that Chris and all of our HEC team deliver every day. Turning now to our New York business, Scott Maskin and his team also delivered a really strong second quarter.
Kilowatts installed were up 26% year-over-year. I want to give a shout-out as well to our New York installers for working hard to help the company hit our goals and to help the people in their communities go solar. Battery attach rates in New York were only 5% in the quarter, although that's not unexpected and is consistent with historical levels in that market. We do expect batteries paired with solar to really take off starting in January of 2024, when time of day rates are implemented in our Long Island market. When this happens, we'll be poised to capitalize by leveraging our years of experience and know-how from the team in Hawaii. 35% of all New York sales in the quarter came from customer referrals.
Now, this may appear small, just relative to the Hawaii number, but it's truly a great result as well. Just think about that for a minute. Over a third of our new business comes from existing, satisfied customers. That's a great number. I used to run the referral programs at both Sunrun and Sunnova, and I don't think we ever had a month where we topped 30% at either company. This number shows how great of a job Scott and the whole team do at taking care of our customers and delivering on expectations in New York as well. As of quarter end, we have an estimated $38 million of probability-weighted installation backlog, giving us good visibility on revenue.
Taken together with the revenue numbers we've already delivered in the first half of the year, that backlog gives us continued confidence in our stated full-year revenue range of $80 million-$85 million. Additionally, while Eric will provide more details, I'll just state again here that we were able to deliver another quarter of positive adjusted EBITDA, like we did in Q1 as well. We're continuing to guide the positive adjusted EBITDA for full-year 2023. That's something that we, as a leadership team, are extremely focused on, and I think it's a big differentiator versus competitors and other public comps. The second quarter had a big focus on driving operational excellence and deeper integration across our existing businesses. That will always be our foundation, that organic same-store sales growth style metric is a critical KPI for us.
I founded this company with a strategy of driving a roll-up of leading local and regional residential solar companies, and we've kept our foot on the accelerator on that front as well. While we didn't announce any new deals during the quarter, we've made great progress in filling and diligencing our M&A pipeline. I'll say that at this moment, my faith in our strategy is as strong as it's ever been.
This environment in our industry is ripe for consolidation, and I believe in our ability to find the right companies who've separated themselves from the pack and who see the benefit of being a part of something bigger. More to come on this front. With that, I'll now turn the call back over to our Chief Financial Officer, Eric Ingvaldson, to walk through our financials in more detail. Eric, please go ahead.
Thank you, Kyle. It certainly has been a busy quarter. On June 1st, we closed a debt financing round with the Decathlon Capital Partners. This financing was important for Pineapple as it retired the SUNation short-term seller's note with no equity dilution, allowed us to fully move forward with the integration of SUNation, and begin to fully realize both the cost and revenue synergies of the deal. On June 30th, we completed the sale of substantially all of the assets of the legacy subsidiaries, JDL Technologies, Incorporated and Ecessa Corporation. This sale substantially completes the monetization of all the legacy assets remaining from the CSI merger and allows Pineapple to proceed forward as solely a solar company.
Prospectively, the results of JDL and Ecessa will not be included in Pineapple results, and all historical results from JDL and JDL and Ecessa will be presented as discontinued operations in prior period comparisons. Now, I will review the GAAP financials as required by the SEC, and then review certain pro forma numbers that will give you a better sense of the year-over-year performance of our business. The GAAP numbers are less insightful because Q2 results last year included only the results of our Hawaii operations and not the results of SUNation, which was acquired in the fourth quarter of 2022. Let's start with the second quarter 2023 GAAP results. Total revenue was $19.8 million, up $15.6 million, or 370% from the second quarter of 2022.
The increase in revenue was a result of the SUNation acquisition in Q4 of 2022 and strong organic growth in Hawaii. Our total gross profit was $7.1 million, an increase of $6.2 million, or 691% year-over-year. Gross profit increased due to increased revenue and an improved gross profit margin. Gross profit margin improvements were a result of the SUNation acquisition, normalization of the supply chain, and better buying power as a larger organization. Total operating expenses were $8.6 million, an increase of $4.7 million or 122% year-over-year. The increase in operating expenses was primarily a result of the SUNation acquisition in Q4 of 2022.
Operating loss, which includes $1.2 million of amortization expense and a $105,000 unfavorable remeasurement of the SUNation earnout, was $1.4 million, an improvement of $1.5 million, or 52% year-over-year. Other income was $1.1 million, a decrease of $3.6 million, or 77% year-over-year. Other income declined due to the $4.7 million favorable fair value remeasurement of the merger earnout consideration, the $1.2 million gain on sale of assets, and $1.2 million unfavorable fair value remeasurement of contingent value rights in the second quarter of 2022, offset by the $1.6 million favorable fair market value remeasurement of the contingent value rights and an increase in interest expense in the second quarter of 2023.
Net loss from continuing operations attributable to common stockholders was $334,000, or a loss of $0.03 per diluted share in the second quarter of 2023. This was a decline from net income from continuing operations of $1.7 million in the second quarter of 2022. The decline was the result of the $1.5 million operating loss improvement, offset by a $3.6 million dollar decline in other income. We will not comment on year-over-year U.S. GAAP results for the 6-month ended June thirtieth, as the comparable results aren't meaningful due to only three days of operations post-merger with CSI, represented in the first quarter of 2022. Now, let's summarize the second quarter pro forma results, which assumes we owned SUNation for the full quarter in 2022.
The comparisons are year-over-year and better represent the operational performance of the business versus acquired growth. Q2 pro forma revenue was up 23% from $16.1 million last year, with HEC up 55% and SUNation up 12%. Pro forma revenue was up 23% due to an increase in residential revenue of 31%, an increase in service and other revenue of 31%, offset by a decline in commercial revenue of 3%. The increase in residential revenue of 31% is a result of an increase in residential kilowatts installed of 29%.... and an increase in residential battery attach rate of 13%, from 38% in the second quarter of 2022 to 43% in the second quarter of 2023.
Average selling price per kilowatt installed remained relatively flat, while the increase in battery attach rate led to a residential revenue increase that outpaced kilowatts installed. The 31% increase in service and other revenue is a result of the success of our service and roofing divisions, as well as the increase in licensing revenue from E-Gear products. The decline in commercial revenues is due to the timing of the completion of commercial projects. While the average selling price of our installed systems remained relatively flat, the cost of these systems declined, resulting in gross profit margin improvement. Pro forma adjusted EBITDA of +$319,000 improved 119% from -$1.7 million the prior year. This improvement was achieved through growth, margin improvement, and operating leverage gained by aggressively managing, interrogating, and interrogating the operating costs of the business.
Year to date, pro forma revenue was up 40% from $29.9 million last year to $41.9 million for the 6 months ended June 30th, 2023. Year to date, pro forma adjusted EBITDA of $936,000 improved 137% from -$2.5 million in the prior year. Pro forma adjusted EBITDA includes adjustments for, fair value, remeasurement of earnout and contingent value right obligations, stock compensation, gain on the sale of assets, and impairment losses. We ended the quarter with cash available for Pineapple operations of $2.4 million, compared to $3.4 million available at the end of the first quarter. We had another $5.6 million of restricted cash and liquid investments, which is reserved for the CVR holders.
Net cash used in operating activities was the result of changes in net working capital. Notable changes in net working capital for the year were due to the decrease in other accrued liabilities, accounts payable, and customer deposits. The decrease in other accrued liabilities was the result of a reduction in deferred revenue due to the timing of commercial projects. This is expected to improve with the expansion of the commercial backlog. The decline in customer deposits is the result of deferred milestone payments from our financing partners and the general seasonality of the business.
The customer deposit balance is anticipated to improve consistent with the prior year, as we accelerate the collection of deposits from customers who want to secure an installation date prior to the end of the year. We would like to open the call for questions. Operator, please go ahead.
Thank you. At this time, I'd like to remind everyone, in order to ask a question, press star and the 1 on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. All right. With that, your first question comes from the line of Donovan Schafer from Northland Capital Markets. Your line is open.
Hey, guys. Thanks for taking the questions, congratulations on the quarter. It's nice to see the gross margins, ex- be good. I want to first ask about, the headlines right now. There, there are these wildfires in Hawaii. I think they made the front page of The Wall Street Journal yesterday. I think it's somewhat isolated, and I, I don't really actually know Hawaii particularly well. You know, within that market, I'm curious if. I, I think, as I understand, the, the fires themselves are caused by some, weather events, storms. It looks like it has caused, like, an elevated level of power outages in parts of Hawaii.
I'm just kind of curious if, in general, when you get an event like this in Hawaii, where it increases headline exposure, and outages, even if, that's-- I think it was like, oh, I don't know, something on the order of 5% or something, of customers without power. T he getting that plastered all over the daily news and everything can drive interest, and part of what you do provide is backup power. I'm just kind of curious with how that, if you have any experience with that in Hawaii, if headline events like this can help drive, significant upticks in demand, if this event in particular would just be too small to matter, even if it does get headline exposure.
Just kind of any, clear details or help me understand things there would be great.
Yeah, sure, and thanks, Donovan, for being on so early. Although, with the new baby, maybe this is just your normal pattern every day, so appreciate you making the time for us.
Yeah.
Congrats on, on the, the, the start to the, the new family. I appreciate you asking about the fires, and I, I probably should have mentioned this just in the release, but we've certainly been paying a lot of attention to what's going on there and have talked to Chris and the team in Hawaii. You know, we're not on Maui with operations. We're on Oahu, but some of our folks have family members and certainly friends on Maui. and so,
For us, fortunately, nobody's been directly impacted by it. Everybody's safe, and that's great to hear and a big relief, but it's, it's obviously tragic, and so our hearts go out to those folks. I think that it does, it does just underscore, in general, the importance of what we're doing, right? It's hard to tie the specifics of any one event to any one thing, but severe weather events are getting more extreme. We're seeing more of this, not less, and it's gonna continue. It really is a big motivation for why I wanted to get into this space, why we wanted to found this company. It's not just to help individual homeowners go solar to save money, right? This is where the grid needs to get to.
This is what decarbonization looks like, and you can't just rely on regulated monopoly utilities to move in this direction. This has to be distributed generation. This is the grid of the future, and it's what spurs the broader industry to decarbonize and get to where we need to get for the planet and for the climate. To your specific question, I wouldn't say we've seen a huge influx in leads just over the last 2 days on Oahu. Yes, the more extreme weather events that happen, like, you can correlate that and tie that back, and you post back in the data of rising trends in top-of-the-funnel demand. I think it's probably just from my broader experience in the space, it's more acute for somebody like Generac with home standby generators, right?
You see this in places like Texas or Florida or the Eastern Seaboard when there's a hurricane. Yeah, I mean, you see these things, and it's, it's a strange aspect of the industry, right? Where you absolutely are horrified when you see these things, and you never wanna root for it, but at some level, like, it moves the business model forward. I don't think of it again, like it's, it's tied to one acute thing, but I think it's just people have woken up to the fact that this is the new normal.
There's gonna be more and more extreme of this, and the best thing you can do to get some peace of mind and take some control over the situation is take some agency and make a decision to produce your own power, store your own power, consume your own power, and that helps you directly, and it helps your neighbors, and it helps your community, and it helps the grid. Paying attention to the situation, certainly hope it, it ends quickly here, and it just reinforces the, the mission that we're on, and I know others in the industry feel too.
Okay, that's helpful. Then I wanna ask about you mentioned peers seeing weakness in kind of the U.S. market, and, I know a lot of that's tied to, like, NEM 3.0 in California, where, you guys don't really have any of that exposure, and, and some others talked about weakness in, like, the Southeast and Texas, where you also don't really have much exposure. I think you did say SUNation at least kind of had the, the very beginnings of, of doing some expansion in Florida, but I imagine that's pretty small at this point.
I'm curious, it looks like revenue did decline, at least sequentially, so lower this quarter than last quarter, and I don't think that's a seasonal thing, but I, I feel like As hard as I try to remember, I somehow seem to keep getting seasonality patterns wrong. Are you totally kind of immune from some of that weakness, or is the sequential decline, reflecting some of it, maybe more broadly, kind of macroeconomically or just consumer behavior? Yeah, that's just kind of the question, the sequential decline and, and if you've really totally been immune so far, are you seeing anything there?
I think it wasn't unexpected for us. I think we had talked about on the last call how we had some, I don't know what the right term, pull back some residential projects in New York and Hawaii as well, that we'd been expecting to install in December of 2022. For different reasons, in each market, those got delayed, and we were able to recognize them, 'cause they got completed in Q1 of this year. We had a stronger Q1 than we otherwise would have, and we'd baked that into the, the revenue range. No, it's not evidence of weakness in the, the market demand. I, I think everybody in this space is impacted to a bit by rising interest rates.
I think that in Hawaii, the demand is just so strong, given the, the fundamentals and the value prop there, that we've continued to power through and take share there, and the team there is doing a great job of capitalizing on that. I think, you mentioned markets like Texas and Florida. Yeah, I think that those I've been in this space for 9 years, and we always talked about those as the sleeping giants and the states with huge populations and sunny and, hot, a lot of electricity use, and eventually they'd wake up, and you'd start to see that penetration take off.
It seemed like we finally got there at the end of last year and the start of this year, but the economics were always close to get to positive savings, and then with rates going up in those states, it's kind of pushed back down below it. We're not directly impacted by it, although we're ambitious and aspire to grow into each of these markets. We've kept an eye on those markets, and we've got various M&A target companies that we look at in those places, and we've been able to see kind of secondhand through that, some of those impacts. I think those are real in those states. No, our demand in our markets has continued to be strong, and I think that I think we touched on this a little on the last call.
Rising interest rates aren't good, what the homeowner is comparing the, it to, or making the decision based on, is just what would my electric utility bill continue to be if I don't go solar versus what will it be if I do go solar? Interest rates are a big variable in that calculus. It determines the size of the monthly payment for the same system. What you're comparing it to is the alternative, is the utility bill and just the rising rates that have just continued to go up, and, up double digits year-over-year, in a lot of places, and maybe some moderating on that with, gas prices kinda leveling out a little bit.
I think if you look at the grid and it's just ask yourself at a high level, like, is the grid in good shape or bad shape? I think the answer is really bad. I think it was a couple of weeks ago, I read a study where they estimated $150 billion of annual CapEx that needs to go into the U.S. grid every year for the next 10 years just to keep the lights on. Like, you don't have to be a deep policy expert to understand that means that gets rate-based and put into your bills.
Mm-hmm.
I think customers know where things are at right now, but it's, it's not as much just about the month one bill savings, it's about thinking about this over the life of the product, and it gives you savings, and it also just gives you stability over your costs. I think those are some of the factors that have mitigated rising interest rates. Yeah, I will say, hard to predict, obviously, what the Fed's gonna do, but it does seem like there's to me, there's a better chance than not that they don't raise rates at the next meeting, and that maybe rates have topped out, and we're seeing inflation start to cool a little bit. I think that's probably gonna provide a tailwind to the industry over the next few quarters.
I, I would just add that the reason we do the pro forma numbers is to better compare the actual operating performance of the businesses that we've acquired. If you look at our first quarter results, we did, our revenue number was higher, but the pro forma results of the underlying operating businesses had a 60% increase, Q1 of 2023 over Q1 of 2022, which was quite substantial. In the second quarter here, we're up 23%, Q2 of 2023 over Q2 of 2022. Part of it, part of the sequential decline is just a result of that, that massive growth number that we had in the first quarter. It normalized to 23% in the second quarter.
Okay. Yeah, I, I did forget about the, kind of, exceptional circumstances for first quarter, so that's very helpful. Thank you. Then on the same kind of theme of the weakness and, and, other parts of the U.S., can you comment on if that has had an impact on kind of either the, the, the deal flow or opportunities that come across your desk from an M&A standpoint, or maybe the pricing that potential targets are looking for? I think you said you, you've been able to get some insight into those markets because you have been actively reviewing opportunities, but just kinda incrementally versus where we were, a quarter ago.
Are you getting more proposals or maybe more people answering your calls or more interest, where you can kinda, zig when everyone else is zagging? When there's a weakness here, it kinda opens up those opportunities. Just any kinda any details around that would be helpful.
Yeah, I think it's a great question. I think it certainly has made this space dynamic and interesting over the last 3 months. I think for us, the key thing, more than anything else, is we've got to find fit. We got to find the, the right companies. I think there are a bunch of components to that. You know, in no particular order, the company has to be healthy and growing, financially and profitable. I think there's a revenue sweet spot we look at, but we're not, totally dogmatic and tied down to that. We want to make sure that we can integrate well, and the new company doesn't swamp the existing company and buy something that's, 5x the size, although we look at all the opportunities.
I think there's a sizing piece, there's kind of a financial, top-line growth and an EBITDA piece. I think that the cultural fit is really, really, really important, and I think it's because of-- it's, it's one of the reasons why right up there with the revenue growth, we talk about referral rates, and we talk about battery attach rates. Like, that is the thesis, that that's how we grow. We don't just buy the first company we find that has top line growing or that's profitable.
We look for companies that are committed in the same way that we are to delivering a great customer experience because we think that that customer experience begets referrals, and that's the virtuous cycle, where you're able to continue to grow efficiently at a low customer acquisition cost, and it opens up even more opportunities down the line for upsell and cross-sell and distributed energy resources, turning into grid services and virtual power plants and recurring revenue streams. Then you have a potentially software piece that you can bring into our hardware. Like, that's the, the medium and long-term vision in the model. That fit piece is key. I'd say, yes, we've gotten more looks at more opportunities from companies that-...
have struggled to manage the transition, both from maybe not as much demand in their market coming in because interest rates are higher, and also working capital crunch because the finance companies did away with the M0 or M1 milestone payments, and they don't get all the cash now until they install at the end. It's great to have those looks, but we only wanna buy, like, healthy, strong companies that are the right fit for us. The other piece to the fit is, it's not a founder or an owner who's looking to cash out and ride off into the sunset and, and buy a boat, right?
Like, we're looking for people who are hungry and motivated and wanna keep pushing and keep building this industry, and wanna keep having the chance to go head-to-head against the, the bigger players and win more than their fair share. It wasn't our language we, we came up with, it's we heard this language time after time when we talked to these folks, and the fit was right of- they said, "We wanna be a part of something bigger." Right? I think those are the companies we're, we're looking for. I think that, yeah, we've gotten more looks and more opportunities, but I think we kinda had a perspective on who the right companies were to go after before, and that hasn't changed just because it's become maybe more of an opportunistic environment.
I do think multiples have come down a bit, as just valuations have come down, and there's been a bit more concern from some quarters about the industry. I think we're in a, we're in a good position here, and we continue to wanna find the right companies and, and put fair deals out there and then get them across the finish line. You know, they have to be audit, audit-ready because we're public, too.
Sure. Right. Okay, and then just my last question is around storage. You know, with the, high attachment rates in Hawaii and, and the, the growth, you- you're certainly, deploying a lot of actual batteries. And I, I remember, if I recall correctly, you, you really like the FranklinWH Home Power product and have been kind of deploying that. And I believe you, either I, I can't recall if there's either an exclusive relationship with you guys in, like, Hawaii market or if it's more just that, you're one of the limited number of folks that are kinda certified with that.
Just curious if we can get an update on, how you're liking that product, if that, if that really is dominantly what is getting deployed, what, what you guys are deploying right now, and kinda how that relationship's going, and what, benefits or competitive advantages or not you get through offering that product versus some of the more mainstream, perhaps better-known products?
Yeah. I'd say the FranklinWH Home Power battery system is a fantastic product, and I think they entered the U.S. market with a mission to produce, in their words, the "Tesla Powerwall killer." I don't know that it's done that quite yet, but it's a impressive piece of hardware, and it looks cool too. Not one of ours, but just on LinkedIn yesterday, I saw a picture of somebody who had four of them installed in their garage, and it just looks cool. It's a great product, and FranklinWH's been an excellent partner. Customers have been incredibly happy with them. The product availability and the supply chain is great, the pricing is great, the commissioning time is great. We are taking a look at these for the New York market as well.
So, it's been a great pivot, and hats off to Chris and the team for finding this early and being one of the first scale installers in the US. I think that we always wanna be a little bit cautious and prudent to make sure we're not single-threaded, just from a redundancy and a risk management standpoint. We always wanna have multiple partners. I think that...
Maybe not really my place to say, but some of you if you look at, what happened with Enphase this quarter, you can get complacent when you're in a duopoly for a long time, and you're the only choice, and you might think that you've got leverage, while the person on the other side of the table is just sitting there frustrated after every interaction because they don't have choice, right? They just keep getting pricing stuck to them. I think it's the beauty of the, the market system, right? It's like we're always out there looking for the next product and the next best thing. On the inverter side, we've installed a lot of Enphase. It's a good product, but Tesla string inverters are really interesting in the right applications in New York. We've been installing those.
Tigo is out. Hoy iles is coming on strong, right? I think that, I have to step back sometimes, like I've been doing this for nine years, and that makes me a veteran in the space, kind of, although compared to Chris and Scott, I'm not. I think you can get in this mentality of, "Hey, it's, it's been this way for a while, and this is how it's always gonna be, and it's always gonna be this product set." If you look out over the next 10 years and seven years and two years, and just especially with what's happening with supply chains and onshoring, with the Inflation Reduction Act, like, my goodness, it's an exciting time just in the products and solutions and innovation space, too. FranklinWH's been fantastic.
Love working with those guys, and I think it's, it's just a, a harbinger of what's gonna come in the industry.
Okay, more kind of like a reflection of being a knowledgeable, versatile, kind of home, home integrator in that sense. Not sticking to one product, but gee whiz, here we are showing we were able to get out ahead of an exciting product, in a market where it's doing well, and that demonstrates that we can kind of keep doing similar things in the future. Is that kind of more the appropriate way to look at it?
Yeah, I, I think in a sense, we're hardware agnostic on, like, what the brand is. We're not agnostic on we need really good product that's going to be reliable and deliver the good experience to the customer. We're always keeping the finger on the pulse of what's out there. We're always shopping. We're always trying to craft the right product and solution set for homeowners, and that can be different in an AC-coupled versus a, DC-coupled application.
It can be different by markets, depending on the tariffs and the use cases for the batteries, et cetera, et cetera. We're starting to install SPAN panels in New York. Those are really cool. I want one in my house in Minnesota. No one installs them here. The New York guys have offered to fly out here and do it for me.
You know, integrating EV charging more, certainly excited to go to RE+ and have a good, slate of meetings already, and then just understanding what's, what's new and what's coming next. Yeah, I think that we, we like to work with good partners who we've got a track record with, who we think are reliable, but there's a lot of innovation happening in the space too, and it's only going to benefit homeowners from choice and quality of product and cost.
Okay. Well, that's great. Thank you, guys. I'll take the rest of my questions offline, and congratulations on the quarter.
Thanks a lot, Donovan. Congratulations on the new baby. That's awesome.
Thank you, Donovan.
Thank you. Again, if you'd like to ask a question, press star and 1 on your telephone keypad. The next question comes from the line of Jeff Grampp from Alliance Global Partners. The line is open.
Morning, guys.
Morning, Jeff.
A couple questions on- couple questions on the margin front for you. You know, again, really nice, really nice quarter on the gross margin front, despite, a little bit lower revenue sequentially, as you guys already talked about in the mid-30s. How sustainable do you view that, and what might be kind of the gives and takes to that, changing, for the better or for the worse over the coming quarters? Thanks.
Just on the margin side, specifically?
Yeah, just your view of gross margins. I mean, I think it's a super competitive number, which obviously is a, testament to how you guys run your business and the efficiencies, but just wondering the, the sustainability of that in the coming quarters.
Yeah, I mean, I would say that it is a sustainable margin number. W e're continuing to see better deals out there in the space on being able to buy panels and inverters at better prices. The supply chain has normalized. The distributors are willing to negotiate. As a larger organization, with the relationships we have, both in Hawaii and New York, and the relationships that our future partners have, that we will, do acquisitions with, we just continue to gain leverage and buying power against our vendors. We definitely know there's a ton of manufacturing capacity coming online as a result of the Inflation Reduction Act in the United States.
You know, as Kyle mentioned, continuing innovation and new, new entrants to the market, such as FranklinWH Home Power. S o we, we see the, the pricing of the equipment that we're purchasing to continue to be very competitive.
Okay, great. Thanks for that. I, I'm curious, with, with the changes coming in 2024, in the New York market for you guys, is there kind of a ballpark number in terms of the delta and contribution margin from an install with and without a battery? The way I'm kind of thinking, I, I assume it's going to be a nice tailwind on, on revenue, but just thinking about the, the margin impact, if any, to the extent battery attachment rates in New York, have kind of a step change here.
Yeah, we certainly expect the battery attach rate to go up in New York. As we mentioned in some of the comments, they are converting to time of use rates, I believe, in the first part of 2024. We have not yet kind of forecasted out the margin impact and the pricing of that yet, so I, I, I can't really comment on that intelligently. We certainly do anticipate battery attach rates to go up in New York with the time of use rates being deployed.
Okay. I, I guess I was more thinking, Eric, just kind of on, on an install today, how does the contribution margin profile look like, if a customer has a battery or does not? I assume, obviously, the revenue is higher, but is the contribution margin materially different, if at all, with or without a battery for you guys?
I think that I don't have the number in front of me, and I think we can follow up with you as we pull a little bit more. I'd say it's, it's been a and especially in a new battery market, I think you have a question about.
how you wanna price. In a lot of markets, apart from Hawaii, historically, where just because of the non-export tariffs, you kinda have to have it, so you just bake it into the overall margin of the, the project. You've had a decision about, they're not, in markets like Long Island, traditionally, it's the reason why it's been low single-digit attach rates. It's not really a quote, unquote, "savings product," right? There's not really an ROI on adding the battery historically to the PV. It's like the solar has savings, the solar has a ROI or an NPV. If you're gonna add the battery onto it, it's more for resilience, backup, peace of mind.
So people almost think of it in the whole, like, "Well, okay, I'm gonna add the battery, and I'm gonna use some of the savings from the solar to pay for the battery," in markets like that. I think as things flip to time of day, more and more people are gonna want batteries, but especially at the start. It's not gonna be just like a screaming, glaring, I don't think, huge ROI financially, just to add the battery.
We'll try to be thoughtful about how we price it. You're not necessarily looking for this to be an add-on right away, where there's this huge extra margin. I think it's more trying to design systems for people that meet their use cases and just holistically with the PV, i t's still a product where they save some money and where you make a good margin.
Understand that's not specific, but I, I wouldn't expect it to be a significantly higher, like, gross margin product than just the PV itself, but we're also not gonna just sell them and install them at cost on top of the solar.
Understood. Okay, I, I appreciate the commentary. If I can just sneak one more in. Any, any material
Update on the Florida expansion opportunity that you guys were kinda organically pursuing?
Yeah, it's, it's early still. I think that we'll start to see some of those results filter through in, in 3 months when we report on Q3. we got a lease signed down there. We're starting our lead gen efforts. We're starting our sales efforts. We're building up. I think that, rightfully so, I think we viewed it as a test the entire time, right? I think it's part of, we mentioned, being data-driven and metrics-based. We talked about accountability. I think another part of the, the culture and just the mindset we're trying to bring to this company is a test-and-learn approach to it. It's not just do things... It's not just, do what we think is best, then if it doesn't work, yo you get in trouble for it.
It's being thoughtful about laying out an experimental plan. T hat can showcase in a lot of areas. M arketing is my background and something I'm passionate about. It's like the whole premise of marketing nowadays is you have to be analytical. You have to have a test, an experiment plan, test and control plan, test and learn. I think in Florida, it's the same, right? We viewed it as a kinda low investment test to see if we could build outside of our core market in a non-adjacent geography. I think the verdict's still out on it. Whether it takes off like a rocket ship or whether it doesn't, I think it's that mentality about kinda testing and learning different things that's gonna serve us well. We're gonna keep trying that in other markets as well.
I think we're approaching it the right way, where it's capital unintensive, but good personnel who have the tieback to SUNation. I'm confident that Scott and John Mucci and the team in New York are, are gonna be able to make it successful.
Okay, great. Sounds good. Thanks for the time, guys.
Yeah, thanks for joining.
Thanks, Jeff.
Thank you. Seeing no more questions in the queue, let me turn the call back over to Mr. Udseth to conclude the call.
Thank you, operator. Before we conclude, just a quick mention. I'd said this before, with the detail, Eric and I, as I'd assume most of you as well, will be in Las Vegas for the RE+ convention, September 11th through the 14th. We welcome the chance to connect with all of you in person there. With the time change, I'm sure I'll be up early. I will say that it's a surreal but cool experience to run a few miles on the Strip in the morning as the sun is coming up. If anybody wants to join me for one of those, I'm bringing my running shoes. All right, back to business. Speaking on behalf of the entire Pineapple leadership team, we are excited by the strong first half the company's been able to deliver in 2023.
While at this point, 3 months ago, I told you I had confidence we'd be able to sustain our strong performance, after the hard work we put in this past quarter to build out better, more connected, and more real-time reporting, analytics, and scorecards across the entire business, now I can say that we have that same confidence, but with even more robust data to back it up. We're building a data-driven, metrics-based company, where accountability is key for each and every employee. That is what will enable Pineapple to continue growing and growing profitably.
We're on track to deliver our 2023 guidance while continuing to pursue transformative acquisitions. We look forward to reporting our progress at our next earnings call in November. Thank you again for joining us this morning and for your continued support. If you have any further questions, please contact Eric or me.
This concludes our call today. You may all disconnect.