Turtle Beach Corporation (TBCH)
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Earnings Call: Q2 2021

Aug 5, 2021

Speaker 1

Good afternoon, ladies and gentlemen, and welcome to the Turtle Beach Second Quarter 2021 Conference Call. Delivering today's prepared remarks are Chairman and Chief Executive Officer, Juergen Starke and Chief Financial Officer, John Hansen. Following their prepared remarks, the management team will open up the call for any questions. Before we go any further, I would like to turn the call over to Alex Thompson of the Gateway Investor Relations, Turtle Beach IR Advisor as he reached the company's Safe Harbor that provides important cautions regarding forward looking statements. Alex, please go ahead.

Speaker 2

Thank you, Michelle. On today's call, we will be referring to the press release filed this afternoon that details the company's Q2 2020 fund results, which can be downloaded from the Investor Relations page at corp. Turtlebeach.com, where you'll also find the latest earnings presentation that supplements Please be aware that some of the comments made during this call may include forward looking statements within the meaning of the federal securities laws. Statements about the company's beliefs and expectations containing words such as may, will, could, believe, expect, anticipate Similar expressions constitute forward looking statements. These statements involve risks and uncertainties regarding the company's operations and future results To review the Safe Harbor statements and risk factors contained in today's press release and in its filings with the Securities and Exchange Commission, including without limitation, Its annual report on Form 10 ks and other periodic reports, which identify specific risk factors that also may cause actual results or events to differ materially from those described in our forward looking statements.

The company does not undertake to publicly update or revise any forward looking statements The company also notes that this call, we will be discussing non GAAP financial information. The company is providing that information as a supplement to information prepared in accordance with the accounting principles generally accepted in the United States or GAAP. You can find a reconciliation of these materials to the company's reported GAAP results and the reconciliation tables provided in today's earnings release and presentation. And now, I'll turn the call over to Juergen Stark, the company's Chairman and Chief Executive Officer. Juergen?

Speaker 3

Good afternoon, everyone, and thank you for joining us. I'm pleased to be with you to discuss our excellent second quarter performance, Which we delivered strong financial results, unveiled significant product launches and entered into 2 new gaming product categories. And I'm especially pleased to note that we delivered record first half results and confirmed our guidance for 2021, strategy and our financial objectives. Our Q2 revenues were $79,000,000 and adjusted EBITDA was $5,000,000 both substantial beats to our guidance. In fact, we delivered the 2nd highest Q2 in the company's history, only outdone by Q2 last year when the gaming market So an unprecedented surge in demand related to the stay at home orders and our strong execution enabled us to outperform the market and our peers.

The gaming market continues to grow, increasing demand for quality gaming products. Our recent gamer survey reinforced this trend with many new gamers entering at lower price points. This suggests strong future market opportunities for product upgrades, Particularly for us with our comprehensive portfolio for all levels of gamers. Our survey also indicated that And launching new products across our gaming headsets, PC accessories, streamer and pro microphones as well as entry into 2 New market categories that I'll cover shortly. Returning to the market.

NPD reported that for the first half of twenty twenty one across North Erica, 5 of the top 10 selling console gaming headsets were our Gen 2 Stealth 60700 line of wireless headsets And 10 of the top 15 headsets by revenue were ours. We've been the leader in console gaming headset for more than a decade based on delivering an expansive portfolio of great headsets with a steady stream of innovations and industry first That has made us the go to brand for console gamers. In the Q2, we continued this with the launch of the Recon 500 gaming headset. This product delivers unprecedented sound quality at every frequency with our patented Eclipse dual drivers, Essentially a woofer and a tweeter in each ear cup and a groundbreaking wood composite acoustic category. This is an innovative addition to our popular Recon line and the Recon 500's multi platform technology An affordable price at $80 is a great choice for gamers looking to elevate their gaming audio experience.

We believe it's also a perfect upgrade for the millions of Recon 5070 users. We also announced ROCCAT's all new Syn Pro Air premium wireless gaming headsets, which has become our top wireless offering among our award winning PC brand. The Syn Pro Air further elevates the perfect mix of ROCCAT's German design and engineering with Turtle Beach's audio And it's our best PC gaming headset yet. Our progress in expanding our award winning ROCCAT Portfolio of PC accessories and gaining share in that $3,500,000,000 market is going well. NPD reported That U.

S. Sales of PC headsets, keyboards and mice rose approximately 40% in the first half of twenty twenty one versus 2020. ROCCAT sales grew by approximately 200% during that same time. These numbers really illustrate the impact of our expanding line of PC accessories As high demand products like the all new Kone Pro PC Gaming Mice, the MAGMA membrane and pyro mechanical keyboards hit retailers in the quarter. We're really excited about these fantastic products.

We also secured additional gaming partnerships to support our Turtle Beach and ROCCAT brands, 1st renewing and extending our partnership with the popular Call of Duty challenger team, Team War. Team War will continue We use Turtle Beach's Elite Pro 2 gaming headsets as well as the new Recon 500 gaming headset. Our partnerships include rising NBA star, Emanuel Quickely, who will exclusively sport Turtle Beach headsets when off the court and we added NBA star Grayson Allen as a Turtle Beach Gaming ambassador. We're now a proud long term partners with GLSEN to support LGBTQ plus gamers. Diversity and inclusion have been important parts of our culture and we've continued to add initiatives in this area across the company.

The partnership with GLSEN is a great recent example. Next, our Neat microphones team announced the long awaited King Bee II analog XLR which has fans very excited. Need is already well known amongst musicians and recording artists and the release of the King Bee II It's the first of multiple all new analog and digital USB microphone products launching this year. We're entering the $2,300,000,000 global Microphone market with the best team in the category and we're excited about redefining the level of quality and performance In addition to adding amazing new products across our existing product categories, we announced Our entry into game controllers and flight simulation hardware. The entry into the console controller market is a natural fit for us Given how strong our brand is with console gamers, they know we deliver great products that make gaming more immersive and our gamers more competitive And we've done that with our new controller.

We've designed to integrate our unique and patented audio capabilities To enable millions of our Recon headset users to upgrade their audio experience while playing with a great controller. Of course, the controller works with any headset, but our Recon headsets have a huge installed base. The controller includes Our exclusive and patented Superhuman Hearing capability, which a recent study demonstrated as providing significant competitive advantages in games. Superhuman Hearing helps gamers win. The reaction has been very positive and the controllers have received rave reviews.

We estimate that the market for 3rd party gamepad controllers is roughly $600,000,000 So that's a big opportunity for us. We also announced our entry into the flight simulation controller market with our VelocityOne flight system for PC and Xbox. I commented on our earnings call a year ago that I believe that the level of realism on the upcoming PlayStation and Xbox consoles would be a change in realism with the new graphics cards that launched last year. Simulation games for flight and racing benefit greatly from these advancements demonstration of Microsoft Flight Sim 2020 early last year and learned that it would also be coming to Xbox this year, the opportunity was clear. So we assembled an expert team with deep experience in the category and chartered that team with producing a groundbreaking all inclusive Flight Sim Controller for Xbox and PC, which I'm glad to say they've done.

And the flight simulation category, frankly, In just 2 years, we've significantly grown our ROCCAT PC accessories portfolio and revenues Expanding into the large game controller and gaming simulation hardware markets, I expect we could approach or even be over $100,000,000 in revenues outside our historical core console headset business next year. We are well on the way to being a gaming leveraging our decade plus of delivering high quality gaming products with cutting edge technology and innovations. I'll provide some thoughts on how the gaming market, our excellent progress on our strategic and financial goals and how we expect the rest of the year to play out after John covers our Q2 results in more detail. John?

Speaker 4

Hey, thanks, Juergen, and good afternoon, everyone. As Juergen noted, we are Pleased to report another excellent quarter exceeding our internal guidance during the Q2 of 2021. Given the unusual quarterly dynamics in 2020 2021, we are providing year to date performance Alongside our 2nd quarter summary, this is also particularly relevant given our 93% revenue growth In Q2 of 2020, which far outpaced our peers. Net revenue for the Q2 of 2021 was $78,600,000 roughly flat to the $79,700,000 in the record year ago quarter. First half of twenty twenty one net revenue was up 50% compared to the year ago period, providing us with a great start to our year.

Gross margin in the 2nd quarter was 36.5 percent reported in the Q2 of 2020. Lower air freight costs and fixed cost leverage were slightly more offset by changes in business mix, a return to a more normalized level of promotional spend and higher ocean and land based freight costs. Operating expenses in the Q2 of 2021 were $28,300,000 compared to $19,300,000 in the same quarter of 2020. Our business is on track for 60% higher revenues than 2019. So a big driver of these increases are the resources and the Infrastructure required to support our larger business.

We're also productively investing in new product categories And marketing expenses were more heavily weighted to Q2 than normal given the stream of product launches we just discussed. Adjusted EBITDA in the Q2 of 2021 was $5,000,000 compared to $12,900,000 in the year ago quarter, Reflecting the aforementioned OpEx to accommodate the larger business in our investments to expand our PC accessory business and enter new 1st half adjusted EBITDA was up 98% compared to the year ago period. GAAP net income in the Q2 of 2021 was $1,700,000 compared to $8,200,000 in the year ago quarter. First half twenty twenty one net income was up 127% compared to the year ago quarter. GAAP net income per share in the Q2 of 2021 was 0 point on 16,200,000 weighted average diluted shares outstanding in the year ago quarter.

Adjusted net income for the Q2 of 2021 was $2,600,000 or $0.14 per diluted share compared to $6,800,000 or $0.42 per diluted share in the year ago period. Q2 includes the recognition of certain tax charges and credits, which we expect will flow through $4,000,000 in the Q2 of 2021 compared to $31,800,000 in the Q2 of 2020. A big driver of the change here is the intentional increase in inventory to ensure supply to our customers, which I'll discuss momentarily. Now turning to the balance sheet. As of June 30, 2021, we had $56,200,000

Speaker 2

of cash

Speaker 4

Inventories on June 30, 2021 were $81,000,000 compared to $45,000,000 as Now last year's Q2 ending inventory levels were unusually low to start, but our inventory increase this year Was an intentional operational strategy to help ensure supply in light of semiconductor shortages, global freight and logistics bottlenecks and other potential global supply chain risks. We have also seen and expect to continue to see Retailers ordering earlier to help ensure their own supply. And now I'll turn the call back over to Juergen for some additional comments.

Speaker 3

Juergen? Thanks, John. We continue to see gaming as a market rich with opportunities and benefiting from multiple long term tailwinds. The earnings presentation has a good summary of these trends. So as we advance our business, we're focused on executing our are continuing to lead the $1,700,000,000 console gaming headsets category.

With 10 of the top 15 revenue products in the U. S. And the ability Continue to drive innovation as evidenced by the new Recon 500 headset, we see strong demand continuing. Moving forward, the fact that Xbox and PlayStation both announced record sales of the new consoles despite supply shortages Has us excited to see how they will perform as those shortages recede. 2nd, we're rapidly expanding our ROCCAT But here's an interesting fact that sums it up nicely.

We closed the ROCCAT deal at the end of May 2019 And have already generated more than 7 times the roughly $11,000,000 purchase price in net revenues. And we're really just getting started. 3rd, we entered new we're entering new categories over time organically and or through M and A. We'll soon launch the first of upcoming portfolio of mic products with our acquisition of Neat Microphones, enabling the addition of 2 point Simulation hardware, as I described before, with another $1,000,000,000 in addressable market. Importantly, in the last 2 years, we've increased the markets outside our core console headset business.

As I mentioned before, we have a possibility to already hit that target next year, a year or so earlier than we had anticipated. In terms of how we see the remainder of the year playing out, again, we note possible given the very dynamic situation. Despite these challenges and as a great illustration of a strategy that is working, we are maintaining our $385,000,000 revenue guidance. While the semiconductor constraints Our holding back several console headset products, our PC accessories and the new categories

Speaker 5

are focused

Speaker 3

In particular, this includes Q3, where we posted 141% revenue growth year Just as a specific example, we're also reaffirming our EBITDA target of $50,000,000 for this year and believe a 13% EBITDA margin target Our adjusted EBITDA outlook, while we're maintaining our adjusted EBITDA outlook, we are forecasting significant incremental ocean And land based freight costs reflecting global shortages of containers, shipping bottlenecks and capacity constraints on inland logistics. This will create significant temporary incremental cost, the extent of which will depend on how the freight situation evolves in the Broadly and combined with semiconductor supply issues could result in competitive shortages, which may produce lower promotional spending levels. So we are holding our EBITDA guidance in light of the puts and takes. And as always, when there are unusual dynamics and operational challenges in our market, we strive to execute well as we've done in the past. For the second half of the year, we're expecting revenue to be approximately $213,000,000 and adjusted EBITDA to be approximately 30,000,000 As I mentioned, we have seen and continue to expect retailers to order earlier and build inventory to ensure their own supply.

This contributed to Q2 and will likely continue to cause 2021 to have unusual quarterly phasing, Just like 2020 did, particularly in Q3, which given our significant outperformance of the market, looked more like a Q4 than a Q3 last year. So we continue to recommend that investors focus on our progress towards annual results rather 35% of our annual revenue to be in Q4. Of course, as always, the Q3, Q4 revenue split We are very pleased with where the company is positioned today and we remain focused on our goal of driving 10% to 20% revenue growth rate for another strong quarter that is a result of their continued focus and execution. Delivering products these days is filled with unusual challenges given State of the world as well as the global supply chain situation and I'm very grateful for our team's ability to continually overcome these challenges. I'm constantly impressed with the quality of our people and their talent and dedication is what drives us forward.

Operator, we're now ready to take questions.

Speaker 1

Our first question will come from Drew Crum with Stifel. Your line is open. Please proceed.

Speaker 6

Okay, thanks. Hey, guys. Good afternoon. So, Juergen, you called out the semiconductor shortage is having an impact on the business. Is there a way to size whether The percentage of sales, what the company's exposure is to this and then when would you anticipate the supply demand imbalance normalizing?

I have a follow-up.

Speaker 3

Sure. So semiconductors, as everybody knows, are affecting all electronics categories. It started in the fall of last year. I believe we've been quite on the ball in terms of responding, including Changing out semiconductors in multiple products in advance of expected issues And literally giving ourselves more supply as a result. It's very tough to quantify because in some cases, It affects the wireless headsets and powered products essentially.

A lot of our revenue are passive Headsets and Passive Products. But it's hard to quantify because we've, to some extent, already Been holding off on some promotional activities and constraining sales a bit, and We expect that will continue basically so that we can avoid stockouts in those categories rather than driving pulses of sales, for example, and then stocking out. We also it's important to note, We've anticipated the supply constraints in the $385,000,000 So we're holding the revenue guidance that we had early from early in the year and updated In the last earnings call, despite the constraints and how that moves will then depend on how semiconductors Proceed to come in and how logistics frankly also play out for the second half of the year. You also asked how long we expect it to continue. Yes.

Yes. Right now, we're expecting Semiconductor constraints to continue into 2022 and that's we're planning accordingly essentially.

Speaker 6

Okay. And then my follow-up, you mentioned that you aspire to get to industry leading adjust EBITDA Margins, is there a specific number or range you can share with us on that metric?

Speaker 3

Yes. We started the year at 12%. 12% EBITDA margin, we felt was a good peer comp for public company peers in our space. And our goal in our financial planning, which will continue going forward, is to try to That industry leading or category leading EBITDA margin while investing in the business to drive future growth. We upped it to 13% as we increased our EBITDA target in the last earnings call.

And I think That's a very good range. We think that's a very competitive EBITDA margin. However, we do expect as we continue to grow and get operating leverage over the Coming years that, that EBITDA margin should modestly creep up over time.

Speaker 1

The next question in the queue comes from Mark Argento from Lake Street. Your line is open. Please proceed.

Speaker 7

Hey, Juergen. Hey, John. Just a couple of quick ones here. I think from our $100,000,000 in non console headset revenue year again that you were thinking you could potentially achieve 12 months. Can you break that down a little bit for us in terms of the overall segments?

Is it Predominantly going to be PC accessories or do you think mics and some of the other categories you've got into could actually move the needle as well?

Speaker 3

Yes, good question. So the $100,000,000 again is kind of a great testament to a strategy that's working well. We hadn't expected to A shot at that goal next year already. But given that the PC category is going very well, we've expanded the portfolio, consumers like the products, all That I would expect the majority of that to be in the PC category. That category has also got a year to 2 head start over the others.

Mics are new. That portfolio will expand next year. Controllers and Flight Sim are also new with the first products, both Essentially single products right now in each of those categories. That portfolio will also grow in the coming years. So that will be the smaller part of it.

But I will tell you that the controllers, we've increased our forecast for the year controllers. We've increased the forecast for this year on Flight Sim and I mentioned 15,000 email on Flight Sim, it's just astounding, particularly given it's a $3.50 product, But it's a clear indication of a market that I think has continued to grow rapidly, especially when Flight Sim comes to Xbox as it recently has. And so those could be meaningful contributors next year.

Speaker 7

Great. That's super helpful color. Appreciate that. And then just more housekeeping, John, on the tax rate, you said you expect 20% for this year. Do you anticipate is that kind of the new rate going forward or is that bump back up in 2022?

Speaker 4

Yes. At this point, I would expect it to bump back up to more to the 25% Level here after this year.

Speaker 7

Great. And then just one last one. In terms of the M and A strategy, it would just historically been more kind of tuck in acquisitions and then organically grow, The platform, your distribution, do you anticipate, Juergen, that's going to continue to be the strategy more tuck ins or would you look to maybe do something a little more chunky if you could find a good target.

Speaker 3

I would say everything is fair game, Mark. If we can do things organically, we'll do it as we have with Flight Sim and controllers. We hired A team that has decades of experience in those product categories. That's hard to find though. And the ROCCAT acquisition, which I would for us would be more medium sized, I would say, versus just a small tuck in, to be already at point where we've generated 7 times the purchase price in revenues slightly over 2 years in is a pretty good indicator of our ability To buy well and then leverage the acquisition.

So we don't we're not looking for really big stuff. But everything is fair game. And I will just I'll reiterate a comment I made in prior calls. We're very selective. The team's got to be right.

The culture's got to be right. If there are existing products, They got to be good quality and have a good reputation and the economics have to be good and generate an attractive return for us to pursue any M and A. Great.

Speaker 7

Thanks, guys. Congrats on a good quarter.

Speaker 4

Great. Thanks, Mark.

Speaker 1

And the next question comes from Tom Forte with D. A. Davidson. Your line is open. Please proceed.

Speaker 5

Great. Congrats on the quarter. So 2 semi granular questions and one more high level. So I'll start with the 2. So Juergen, can you talk about when you talk about kind of the logistics inflation and how much of that is Higher costs related to containers.

And then on that front, do you think it's transitory or do you think it's permanent? I apologize, I sound like the Fed there. And then the second is, on the chip shortages or just the supply chain challenges, directionally do you feel like it's gotten better or worse between the Q1 and the second quarter?

Speaker 3

Great, Tom. I'll address both of those. On freight, there are a variety of issues. First of all, China imports into the U. S.

Are up significant or Asian imports into the U. S. Are up something like 30%. So that's already a strain on capacity of shipping, of containers and of ports. 2nd problem is that because ports are bottlenecked, ocean freighters are having to wait to get loaded and unloaded And those ports are occasionally getting shut down by COVID or at least facing reduced capacity for periods of time.

So that creates a waiting period, something that used to take 6 weeks might now take 8 or 9 weeks. That's an impact on everybody's business by the way because products don't get here as soon as you'd expect them. But that also ties up containers in In essentially work in process inventory sitting on those ships waiting to get unloaded and reloaded. So those factors have driven in the last month or 2, a rapid increase In the cost of containers, that's a major, major factor. The second thing is that rail is also congested.

So inland freight It is highly congested to the point where rail yards are sometimes shutting down. So we're having like many other businesses to find other ways to get our Containers into our warehouses and we're doing that, but it's just more expensive. So we've tried to factor these things in To the second half forecast and the annual forecast, the situation is very dynamic. As usual, I believe we've got a team that is All over it and operationally working, had been working for months already to find ways to mitigate expenses, to Optimize inventory levels, all of that. So, we've held our EBITDA guidance, knowing also by the way that there could be some Advantages, to the extent that competitors stock out and we outperform in supply that could also drive a reduction Promotional levels and a positive, frankly, to EBITDA.

That's on the freight

Speaker 5

and semiconductors. That's my follow-up.

Speaker 3

Yes. Semiconductors, Tom, have been relatively stable over the last months. We don't see it getting better right now. We are tracking to our expectations in terms of what we thought we would get we're getting And we're continuing to exercise flexibility where we needed to actually swap out semiconductors, which is

Speaker 5

Right. So then I know it may be early, but when we think about the new class of beamers that entered the market during the pandemic, Are there any important observations on behaviors, purchases, thoughts that they might refresh at the same way as historical, That's a recent historical, just any high level thoughts there?

Speaker 3

Sure. So I know investors and analysts are always interested in our Insights into the console gaming headset market and we have done another survey like we do once a year to help frankly inform our own business forecasting and planning. As I mentioned briefly in the prepared remarks, the survey has shown high levels of gaming, Including these new gamers who have entered, the only modification I would say is that there's They're more weighted towards entry level products, which is not surprising. It's a little bit common sense. But the interesting thing is and we're seeing this frankly with high with the our wireless products being 5 of the top ten Revenue producing products in the United States, first half of the year, that indicates a very high level of upgrading Thanks, Tom.

Thanks, Tom.

Speaker 1

The next question in the queue comes from Jack Vander Aarde with Maxim Group. Your line is open. Please proceed.

Speaker 8

Great. Congrats on the solid results guys yet again. And thanks for taking my questions. So, Jorgen, Just following up with the initial that initial $100,000,000 revenue target outside of your core console headset business. I know if there's already a question on

Speaker 9

this, but it sounds like you're going to hit that or you have a chance to hit that next year.

Speaker 8

So, first, I would just like to say congrats. That's impressive execution. My question is, and I'm sure there's multiple scenarios that could play out here, but if you were to achieve that $100,000,000 target by next year, What do you think is the most likely scenario that needs to play out? Like what is the X factor? Is it a breakout performance from the Sales of the new flight simulator and Xbox controller product or outperformance in your existing businesses or product lines or does it require like another new product Launch that's yet to be announced.

What are your thoughts there?

Speaker 3

Sure. So given how PC is tracking and our expectations for mics, controllers and Flight Sim, There is no major kind of breakthrough that would be needed to come near or over $100,000,000 next year. What we need really is for those categories to continue to grow and perform well as they have, particularly in PC where we have a track record And the controllers in Flight Sim to sell, I would say, to very reasonable forecasts. We could, especially in Flight Sim, we could find ourselves surprised with Higher performance than we've got kind of roughly penciled in for next year.

Speaker 8

Excellent. Okay, that's helpful. And then just a follow-up, if I could revisit your kind of long term revenue growth target, your multiyear target plan. And separately, regardless of hitting that $100,000,000 plus non console revenue, it doesn't matter where the revenues come from. Just is there update on your outlook for maybe initially for 2022 and then just also that long term revenue target.

Do you remain confident you stick with that? How is that shaping up?

Speaker 3

Sure. So our long term revenue growth goal is 10% to 20%. Through the end of 2020, we've delivered a 5 year revenue CAGR of 17%. So we're tracking like right in the sweet spot. Our EBITDA CAGR, by the way, for 5 years is over 90%.

So we're doing very well on our goals. Historically, we're not going to provide an update on 2022 yet. It's still too early, a lot to go in 2021, but we are certainly targeting to continue growth off of this year. And again, with years that will be higher and lower and all that, but to continue to be in that sweet spot of 10% to 20% revenue growth.

Speaker 8

Got it. That's helpful historical context. That's good to hear. That's it for me. Thanks.

Speaker 3

Thanks, Jack. Yes. Thanks.

Speaker 1

Thank you. And the question is from Mark Yang with Oppenheimer. Your line is open. Please proceed.

Speaker 10

Good afternoon, Juergen. Good afternoon, John. My first question is, maybe can

Speaker 5

you give us some more details on

Speaker 10

your investments in sales Marketing this year, particularly around how much OpEx increase will be associated with the new products, the ROCCAT, the microphone And the new controllers.

Speaker 3

Sure, Martin. So we the OpEx will be higher this year as we've stated in the remarks. The primary driver is the fact that the business is up 60% run rate over 2019. And while the business Grew a lot last year. You just can't catch up.

You can't get people in place. You can't get infrastructure and resources and systems in to handle a business that in 2 years has gone from $235,000,000 in revenue to now tracking to 385,000,000 So that's the biggest driver. We don't break out and frankly be very hard at this point to break out Other than specific dedicated marketing expenses, any of the rest of our business between the core It's a business and the new categories because everything is run-in an integrated way. Sales is fully integrated. Operations is fully integrated.

Much of engineering Leverages multiple organizations. And so again, other than specific targeted marketing campaigns, Given that this kind of growth and investing as we go is just a core part of our

Speaker 10

And maybe can you comment on which product category do you or should we expect the most growth In your marketing or promotional activities?

Speaker 3

Again, it would be hard. I mean, in general, the PC category, because that's got 3 categories: headsets, mice, keyboards. It's a global business, including efforts we're putting in to Growing that business, which is going which are going very well in some key countries in Asia. So that would get the of the new categories, that one would get The biggest share. But the way to think about it really is each product launch needs to have some marketing behind it.

That's why also we had Somewhat higher marketing spend in Q2 than we normally would. We released a lot of new products. So when a product releases, You got to provide marketing that communicate that to consumers and get the sales going. That's really going to be driven by the number of products in the portfolio Launching at any given point in time and everybody gets their fair share. On top of that, our investments to continue to drive the brand development.

So Turtle Beach brand gets some, that's well developed. Recon Controller and the Flight Sim will leverage that. Flight Sim, we did under the Beach brand because it's going to work on Xbox where very few bite zone simulation hardware actually work today. And we're a great Turtle Beach is one of the top brands in Council. Rocket brand is getting marketing investment and we'll continue to get investment to grow That brand and awareness of the brand is kind of the foundation under which and we're on top of which we launched the new product.

And then Neat is its own brand. Now Neat happens to be pretty well known among musicians in pro audio, but that's a brand that will get some modest Brand building marketing, again, underneath the specific product launches.

Speaker 10

Yes, got it. So I think in one of your early answers, you sort of alluded to a potential To scale back promotional spending, if your competitor are seeing more severe shortages, Is there any other potential drivers for margin this year where we can see a potential lift?

Speaker 3

Sure. So we're projecting the year to come in around 35%, so mid-30s, Which is very much in our target range for gross margin. The mid-30s, are we've anticipated as well as we can The incremental freight costs, which will be in those, there will be incremental costs, but also the fact that Q1, the year started very strong For everybody and with less promotional spend than normal. So Q1 came in higher and with higher margin. So when you average all that out, We're tracking right in our desired target band.

My comment about Q4 Was related to the fact that we've seen in the past, last year for example, when products start to Be short of supply, everybody runs less promotions and there's an incremental benefit to the promotional level. We're not counting on that in Q4, but it certainly could happen depending on who is able to get what supply And the timing of that during Q4. So that's one of that would add up be a positive incremental Margin contributor to help offset what we believe will be higher freight costs.

Speaker 10

Thank you. Last question for me. Should we expect more entries into new product categories in 2022?

Speaker 3

Well, we're looking, but I feel very good About the PC category controllers, we have been looking at for quite some time. We wanted to wait until after the new consoles launch, so you don't launch a controller and find out it doesn't work on the new So you don't launch a controller and find out it doesn't work on the new console. So we timed that very intentionally. Flight Sim Came about literally from seeing the demo and understanding that that was going to launch on Xbox, which means there's a whole new Ecosystem and set of consumers that can use that platform. Once you're in Flight Sim, by the way, and now that we've hired a team that has a lot of expertise in that category, Racing simulation is a natural extension, same kind of products, same kind of connectivity, same types of So we do see, as we continue to expand the portfolio in Flight Sim, there'll be more products coming.

The potential to add racing simulation, which by itself is another $600,000,000 rapidly growing Market opportunity, that would be a natural extension. On top of that, we're looking we continue to look at other categories that are adjacent to the ones we're in that use Retail and have common consumers and all that, but I don't feel a pressing need right now to try to get us into additional categories, But that doesn't mean it may not happen if we have an opportunity coming in the next year or 2.

Speaker 10

Thank you for all answers. Congrats on good results.

Speaker 3

Thanks. Thank you.

Speaker 1

Currently, this concludes our question and answer session. I would now like to turn the call back over to Mr. Stark for any closing remarks.

Speaker 3

Thank you very much. We hope everyone is staying safe and enjoying the summer months here. We look forward to speaking with our investors And our analysts again, we report our Q3 in November. Have a great day, everyone. Thank you.

Speaker 1

Ladies and gentlemen, this will conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation.

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