Good day everyone. Welcome to the Turning Point Brands first quarter 2019 conference call. Today's call is being recorded. After today's presentation, there will be opportunity to ask questions. To ask a question, you may press the star key followed by the digit 1 on your telephone keypad. To withdraw your question, please press star then 2. I would now like to turn the conference over to Robert Lavan. Please go ahead, sir.
Thank you, operator. Good morning, everyone. I'm Robert Lavan, CFO of Turning Point Brands. Joining me today are Turning Point Brands President and CEO, Larry Wexler, Graham Purdy, who heads the Nu-X subsidiary, and Jim Murray, Senior Vice President of Business Planning. This morning, we issued a news release covering our first quarter 2019 results. This release is located in the investor relations section of our website, www.turningpointbrands.com, where a replay of today's conference call will be available. In this call, we will discuss our consolidated and segment operating results and provide our perspective on our progress. As is customary, I direct your attention to the discussion of forward-looking and cautionary statements in today's press release and the risk factors in our filings with the Securities and Exchange Commission.
The disclosure outlines various factors that could cause actual results to differ materially from projections or forward-looking statements that may be cited in today's discussion. These forward-looking statements and projections are not guarantees of future performance. You should not place undue reliance upon them except as provided by federal securities laws. We undertake no obligation to publicly update or revise any forward-looking statements. In the call today, we'll reinforce certain non-GAAP financial measures. These measures and reconciliation to GAAP can be found in today's earnings release, along with reasons why management believes that they provide useful information. I will now turn the call over to Larry Wexler, our CEO.
Thank you, Bobby. Good morning, everyone. Thank you for joining the call. This morning, I'll give you a look into the progress we've made in the first quarter to position the company for significant long-term growth. While the first quarter efforts produced results in line with our expectations, more importantly, we greatly improved the foundation upon which we intend to build in the coming quarters and years. Our achievements continue to reveal not only the strength of our brands, but also the integrity of our plan. First, let's look at our focus brands. As I've said a number of times, brands matter. Our brands are one of our most important assets. When a brand is successfully positioned and backed by solid marketing efforts, consumers develop a deeper attachment to the product qualities and attributes.
Consumers ultimately embrace brands that not only provide differentiated product benefits but also resonate with them. In the first quarter, Stoker's Moist Snuff set another record share on double-digit volume gains, powered by the continued consumer enthusiasm in our existing stores and expanded retail distribution. Our share in stores where we have achieved retail distribution is now greater than 7%, demonstrating the strength of our proprietary production process and the loyalty of the consumers we have engaged. We have been specifically focused on chain distribution. Over the last 2 years, we have increased our penetration of the moist chain universe by more than one-third. In the quarter, Stoker's MST was introduced into approximately 3,000 Speedway-branded convenience stores. While very early, preliminary results are encouraging. We now sell in 15 of the top 25 chains. Our sales force has been executing, and consumers have been responding.
The iconic Zig-Zag brand remains the U.S. market share leader in both premium rolling papers and MYO cigar wraps. In the first quarter, we continued our retail expansion and merchandising of the 2018 launch of Zig-Zag Organic Hemp Papers. While the hemp segment is only about 5% of the category, it is growing in popularity, and the segment is critically important to maintaining brand relevance with today's consumer. In roughly one year, we have emerged as the second strongest hemp product in terms of number of stores selling, and more importantly, we're now number one in terms of sales volume. This demonstrates how Zig-Zag, the brand, brings value to the category. While we're pleased with our progress, there is much more additional opportunity to realize and many more consumers to engage.
In the quarter, we also expanded the new Zig-Zag cones and unbleached papers with preliminary success and strong trade enthusiasm. Each of these segments are growing robustly, and we quickly found ourselves in a short stock position on the cones due to stronger than anticipated demand. We expect to have the supply situation back in balance this summer, at which time we will accelerate retail availability. In cigar wraps, the Zig-Zag brand retained its leading share position. We are on track to introduce a suite of new products in the second half of the year. In NewGen, VaporBeast delivered record quarterly net sales and gross profits on larger and more frequent orders from its vape shop customers. In the quarter, we also closed the California distribution operation and consolidated these logistic activities into the Louisville pick and pack facility.
We're getting positive feedback that our customers appreciate the faster delivery times and are realizing savings from not shipping from the West Coast. At IBG, which we acquired late in 2018, work continues on strengthening the effectiveness of the direct-to-consumer online engine with preliminary success. The number of online customers serviced in the first quarter increased modestly over the prior quarter, as did the average transaction value. We're also investing in the technical backbone of this operation. As we move forward, sharpening our B2C effectiveness remains a key priority. This will become a critical element of our infrastructure as we move into areas beyond vapor, including CBD. Looking now at TPB infrastructure. By the end of the third quarter, we expect to have completed our vapor integration efforts, thereby unleashing improved margins through consolidation and efficiencies. As we move forward beyond the integration efforts, we'll embark on a 2-point plan.
First, we intend to guide the vapor organization to streamline processes and procedures, leverage our scale, automate manual activities and apply analytical power to find competitive advantage. Speed, accuracy, safety, and service will be the guideposts and goals of the organization. Second, we will leverage the skills of each of the vapor companies across the platform and refine execution with the goal of total customer and consumer satisfaction. When looking at the company as a whole, we are uniquely positioned with a variety of assets that we can deploy for commercial benefit. While still small but getting bigger, our traditional retail sales force is exceptionally effective. We expect the sales force to provide a meaningful differentiation as compared to our competitors in the placement of not only RipTide, but also mainstream CBD distribution.
In non-traditional distribution, we have the leading e-commerce vapor distributor in VaporBeast that can penetrate and service this network of third-party stores with proprietary higher margin products and brands. With IBG and DirectVapor, and VaporFi e-commerce sites, we can reach consumers directly with our proprietary products, including Nu-X. On the regulatory front, our science and legal teams continue to make great progress as we move down the FDA pathway. That path, of course, is evolving. We remain flexible and vigilant in our compliance efforts. Despite the FDA leadership transition, our obligation to stay informed and engaged continue. Most recent actions are in the area of increasing the federal minimum wage for all tobacco products, including vapor and non-flavors. We remain an active participant in each of these discussions and expect that the 21+ legislation is likely to achieve passage.
While we support reasonable legislation in the area of 21+, there is much more to be done. Long-term, we think it may be better for the industry and perhaps more beneficial to vapor. Our internal analytics do not suggest any meaningful impact on our business. With regard to flavors, the issue remains highly fluid. The inappropriate purchase of these underage consumers may indeed be resolved with a thoughtful 21+ resolution. Turning to our innovation strategy. The first quarter marked the beginning of a new era at TPB as we announced the formation of our newest subsidiary, Nu-X Ventures. Nu-X was conceived through a rigorous analysis of the changing marketplace and the evolving consumer. The market is moving quickly, more so than any of my 35 years in the tobacco industry. During the course of my career, I've witnessed and studied countless periods of dynamic change.
You have probably heard me say that the tobacco industry evolves in a rather predictable manner. Consumers are always searching for products that are cleaner, more convenient, and discreet, and perceive better for you deliveries. Just think of cigarettes for one moment. Originally, people would roll their own cigarettes. The first mass-market cigarettes were all non-filters. The category quickly transformed and adopted Lucky Strike and Pall Mall because of the convenience afforded by not having to roll your own cigarette. Years later, another major shift occurred with the advent of filter cigarettes, which were perceived as cleaner and perhaps less harmful. Most recently, consumers are furiously adopting vapor products, given they're cleaner with no ash and the perception that they are less harmful. It's in this vapor shifting stage of the cigarette life cycle that we see tremendous opportunity.
Closed system or e-cigarette market is already a $6 billion segment at retail. However, the technology is changing, and consumers are actively searching out new alternatives in the vapor space. A select number of brands have realized good commercial success in this environment. We believe there is room for other brands and better products like RipTide from NuX. RipTide's our proprietary pod-based vapor system. We believe the RipTide flavor delivery and impact is superior to competitive entries, and consumers are ready to adopt. The RipTide flavor system, called NicTech, delivers a cleaner, crisper flavor. The Rip Stick device is a superior small form factor and delivers a smoother draw for an incomparable nicotine experience. In the quarter, we limited retail placement as we built inventories for our second quarter expansion. We are now accelerating retail placement to engage and activate consumer adoption of the RipTide brand.
During our NuX planning and analysis period, we also discovered the rapidly growing world of CBD wellness products. With CBD as the audience of potential consumers not only includes active tobacco consumers, but also an entirely new body of people interested in general wellness and satisfaction. The hemp-based CBD market is projected to grow to $20 billion in a few short years. In the quarter, we initiated sales of CBD products in a variety of formats and flavors. The white space here for well-positioned products and brands is abundant, and we are especially excited to bring our marketing leverage to bear on this burgeoning new category. The first quarter for NuX was a small step in a big journey that offers tremendous opportunity for thoughtful marketers and brand builders.
In the quarter, we sold $800,000 of NuX products and expect the sales rate to grow exponentially as we move forward in the year. To add some additional color on the year to date and upcoming NuX activities, let me turn the call over to Graham Purdy, President of NuX.
Thank you, Larry, for the opportunity to share my enthusiasm for the transformation that is developing here at TPB, and more specifically at NuX. As Larry outlined, NuX subsidiary is laser-focused on creating new novel opportunities to broaden the revenue reach of our fine company. Initially, we are focused on two key areas of opportunity. The first is vapor with our proprietary RipTide product line. The e-cigarette market continues to realize massive gains as the population of combustible smokers increasingly look for alternatives. We spent much of the first quarter building inventories to support the second quarter rollout, and this is where it gets particularly exciting. Our RipTide Rip Stick device and pod system is like no other entry into the marketplace before it. Our proprietary nicotine technology, known as NicTech, coupled with our flavor system, creates a unique, crisp and clean experience for adult consumers.
Our pods are 1.4 milliliters as compared to less than one milliliter for most of the competitive set. The exceptional adult consumer value proposition, coupled with what I believe to be superior satisfaction, have proven to be especially compelling during our soft launch in the first quarter. Next week, we will begin the retail rollout of RipTide, followed by turning on our e-commerce platforms and VaporBeast distribution to third-party vape shops. Our second focus at Nu-X is on the CBD wellness market, which is projected to be at over $20 billion in a few short years. In the first quarter, we tested a number of third-party CBD products in our own ecosystem, and we will begin rolling out our proprietary Nu-X products in the second quarter.
In its brief and evolving history, the CBD market has been filled with startup enterprises that, in my opinion, have launched me-too products and failed to deliver a consistent product over time. It is in this environment that I believe the well-positioned Nu-X brand will thrive with consistently superior formulations. The Nu-X product assortment will not only have the specified milligrams, but will also be flavored with natural terpenes to add to their distinctive positioning. The initial Nu-X product line will include CBD e-liquids, tinctures and concentrates. Additionally, this quarter, we worked with our traditional farmer base to put hemp in the ground and locked in hemp purchases to support our initiatives into 2020. Nu-X is a beginning here at TPB and will not only expand our revenue reach, but also leverage our integrated selling assets from traditional retail to direct consumer sales.
Early progress is encouraging and tells me that we are on the right path to achievement. As we release the organization to engage at retail, we begin to more fully realize optimal potential and gain a sustainable competitive advantage. With that, I will turn it over to Bobby. Bobby?
Thank you, Graham. What is going on in Nu-X is very exciting. I will now just quickly run through the company results and segment operating performance. Company results in the quarter were positive and consistent with our long-term growth aspirations. Total company net sales were up 23.9%, with gross profits increasing 27.2% and gross margins expanding 120 basis points. In smokeless, the Stoker's brand continues to propel our smokeless portfolio forward. Smokeless net sales increased 8.7% to $22.5 million in the quarter. Double-digit volume and revenue gains on Stoker's MST were partially offset by sales declines in chewing tobacco, attributable to the continuing shift to lower priced products and category declines. Net sales for the chew portfolio declined by $500,000 in the quarter, while MST advanced to $2.3 million. Smokeless volume increased 4.8%, with price mix advancing 3.9%.
As we've discussed a number of times, our smokeless business is shifting on the powerful advances of Stoker's MST. In the quarter, 52% of segment sales were derived from MST, up from 45% in the year-ago quarter. Stoker's MST double-digit volume gains are now overtaking the scale of our chewing tobacco business, and we are beginning to see favorable impact of expanding margins on volume and efficiency. Smokeless margins in the quarter were 53.6%, up 60 basis points from a year earlier. In both MST and chewing tobacco, Stoker's continue to grow retail market share. Turning to our smoking product segment. Smoking product net sales in the quarter decreased $1.5 million to $25.5 million. In the quarter, non-focused cigar products, which we've provided more disclosure on, declined $500,000, and Canadian paper sales were down $1 million, due to temporary disruption associated with new packaging regulations.
Moving forward, and until we get more clarity on the Canada new packaging regulations and transition plan, we will continue to be in an inventory drawdown position. Smoking volume declined 8.4% on the Canadian delays and cigars erosion and price mix increased 2.9%. Based upon our internal analysis of the rolling papers category, a growing body of people are showing increased preference for super convenient products like paper cones. Our internal data suggests that our new Zig-Zag paper cones could prove to trigger a meaningful shift in measured demand and category growth. We expect to move beyond the cones inventory constraints as we move into June and plan to further accelerate momentum at that time. Importantly, new product introductions from Zig-Zag continue to generate greater consumer engagement and brand satisfaction. Moving to our NewGen segment.
For the quarter, segment sales grew $17.4 million or 66% to $43.6 million, driving NewGen to 47% of company revenues. VaporBeast set another record for both quarterly net sales and gross profit on highly effective marketing campaign and improved sourcing and logistics. IBG sales were in line with expectations, and we are now in the process of working towards certain synergy initiatives to further strengthen margin contribution. First quarter NewGen gross profit increased by $7.3 million or 95% to a record $14.9 million. Gross margin expanded by 500 basis points to 34.2% of net sales, reflecting the higher B2C margins at IBG. In the quarter, there were $2.0 million of tariff expense and $500,000 of duplicative warehouse expenses associated with our integration and consolidation of the Louisville facility. As Larry said, we closed our California facility in the first quarter. Moving to the consolidated business.
Consolidated SG&A expense in the quarter was $28.4 million, compared to $22.1 million a year ago, driven by the inclusion of Vapor Supply and IBG's SG&A expenses and transaction costs. The first quarter, which we're very proud of, was a strong free cash flow quarter, where we drew down tariff inventories offset by working capital requirements for both CBD and RipTide products. We ended the quarter with $14 million drawn on our revolving facility, down from $26 million in the prior quarter, and paid down $2 million of our term loan. Adjusted EBITDA for the quarter was $16.1 million as compared to $13.7 million in the prior year. Net debt to adjusted EBITDA was 3.1 times. In this morning's release, we also reaffirmed our 2019 guidance, which we gave in early March. Projected 2019 TPB base business net sales are going to be $370 million to $385 million.
We anticipate that the NuX launch, which is now underway in both vapor and CBD products, will contribute another $10 million to $20 million in revenues, bringing total TPB net sales in 2019 to $380 million to $405 million. Importantly, we intend to fully reinvest NuX gross profits to maximize sales and market achievements. The company anticipates continued volatility in Canadian paper sales until such time as the Canadian packaging guidelines are finalized, including certain transition timelines. Once finalized, we expect inventory to replenish to standard operating norms. Second quarter 2019 sales of Canadian papers are expected to be down year-over-year by $2.4 million as a result of the disruption. In April, TPB received a $6.7 million payment related to the termination of a distribution agreement.
Net of legal costs and reserves for anticipated returns associated with the termination, we expect to recognize a $5.5 million gain in the second quarter. Excluding the SG&A expenses just described and the NuX operating performance, we project 2019 adjusted EBITDA of $70 million to $75 million. This excludes the net $5.5 million gain from the distribution agreement termination. We expect effective tax rates to be 21%-23%. CapEx will continue to be $3 million to $4 million, which includes certain investments in our MST operations, which have very quick payback. Net sales for the second quarter of 2019, including the estimated impact associated with Canadian packaging regulations, is expected to be $90 million to $94 million. M&A discussions have ramped up, and we continue to evaluate potential partners and targets. More to come on that front. The first quarter was a good step in the transformation we have embarked upon.
More work to be done, we are headed in the right direction. With that, I'll turn the call back to Larry for closing comments.
Thank you, Bobby. First quarter 2019 was a good quarter for the company. We continue to grow Stoker's MST with good success, realized improved margins across the board, and achieved record net sales and gross profits at VaporBeast. We also initiated sales and marketing efforts on behalf of Nu-X, which greatly expands our opportunity for revenue achievement. These are exciting times at TPB. As we move forward, we will continue to execute our strategic plan by driving focused brand growth, expanding through acquisitions, and innovation and strengthening our corporate infrastructure. Our company remains solid and resilient, and our people remain committed to the journey. Thank you for participating for the call today. With that, I'd like to open up the call for questions.
Operator, we're ready for questions.
Thank you. Once again, if you would like to ask a question, simply press the star key followed by the digit one on your telephone keypad. Also, if you're using a speakerphone, please make sure your mute function is turned off to allow your signal to reach our equipment. That's star one to ask a question. We'll pause for a moment. We'll first hear from Vivien Azer of Cowen.
Hi, morning.
Morning.
Good morning, Vivien.
Morning.
I was hoping to start with the NewGen segment, please, and specifically the very robust margin expansion that you saw in the quarter, far better than we had anticipated. Any specific call-out there, please?
It's really bringing in the International Vapor Group B2C margins. B2C margins, you're selling direct to the consumer, and those come in higher.
Is that a sustainable margin? How should we think about the evolution of that over the course of the year?
Our long-term guidance on the NewGen margin has been 25%-30%, but we'll say as the RipTide products, the CBD products flow through, those margins are going to hold.
Great. Just following up on NewGen, from a regulatory standpoint, as you've started to engage retailers in discussions around your new offerings, both on the nicotine vapor side as well as the CBD side, what are you hearing from retailers around, in particular on CBD? Any reticence to take on product, or do they view kind of the FDA hearing in May as a catalyst? Let's just start there. Thanks.
Vivien, it's sort of different in different pockets of the country. As you know, some states have different laws on CBDs that further restrict beyond the national laws. You have these areas that have terrific enthusiasm, and they can't wait to get into the category. There's other ones that are confused by some of the state's regulatory regimes. Generally, we're finding a lot of enthusiasm about CBDs, and inside the company, we're very enthusiastic about it.
Our customers want to know that we stand behind our product, that we're going to be here a year from now and five years from now. We're starting to see that. That's what you're going to need to see it in mainline, right? Is that not only can you do the fill-in, but you're also going to be able to do the sell-through. They know that we're there. When they talk to our regulatory team, they talk to our legal teams. They go through packaging regulations. We're not somebody they just met in Vegas.
Yeah, that makes perfect sense. Just a last follow-up from me, please. Given the array of CBD products that you'll ultimately contemplate, is there anything you can offer in terms of the staging of the rollout? Are there certain form factors that you might wait to hear from FDA on, or do you feel like you're in a position to launch a full product suite? Thanks.
Hey, Vivien, this is Graham. It's really twofold. If you look at our alternative channel distribution, vis-a-vis VaporBeast, DirectVapor, there's a specific audience that has an appetite for sort of larger form factors like tinctures and larger bottles of e-liquid. We've also are on a dual path with creating products that are mainline retail-ready, so smaller form factors and price points that are tighter into the types of price points that we generally see consumers willing to pay in traditional convenience. We're very much on a dual pathway relative to trying to capitalize on the alternative distribution space that we have and offering the types of form factors and, quite frankly, the types of delivery vehicle, whether it's tincture or inhalation, topicals, what have you. At the same time, creating products that we believe will work really well for the mainline channel.
I'm really happy that we sell $100 tincture bottles that have very good margins, but that's not the future. That's a small business for us versus how do you have a Turning Point NuX CBD product in 150,000, 200,000 Zig-Zag stores. That has to be priced correctly. The market economics are not there yet. We think that we're the sort of first mover, and we've set up the supply chain to provide that to sort of our chain and independent customers. That's really what you should be focused on. Like selling $100 tincture bottles, we're doing it. It's great. Good margin, pays the bills. The real driver forward of this business is going to be when you have a lower priced product in mainline.
That's really helpful. Thank you so much.
As a reminder, that's star one to ask a question. Next, we'll hear from Susan Anderson of B. Riley FBR.
Hi. Good morning. Nice job on the quarter, nice to see the rollout of the new products.
Good morning.
I was wondering if maybe you could give some color maybe just on the Nu-X products, the $10 million-$20 million you're expecting this year. I guess maybe just the biggest drivers there. Should we think about that as being RipTide or the CBD products, or how should we think about that?
As Larry said, pick your favorite child. I mean
No, we're going full bore on both, and we expect to see progress on both fronts. I don't want to pick a percentage right now. We'll just see how the consumers play out.
Got it. Okay. I was thinking maybe if you could talk about the performance of Zig-Zag in the quarter in the U.S., ex the Canadian market. Just curious how it performed once you exclude the impact of Canada. It sounds like the new products have been received well, any color around the performance there versus the legacy products?
Yeah. The performance was in line with expectations. We are in a tight inventory position as it relates to cones. We can't get enough that we can sell. Performance was held back by that, and we feel like that will open up in the second quarter. Every cone we get, we can sell. I think performance was in line. We saw the inventory issue when we gave sort of the guidance in March. If you came to us in December, I think we would've thought that first quarter would've been higher. With more cones, we will sell more. We have opened up nationally, but it still feels like we're in a supply constraint dynamic today.
Great. That sounds good. That's helpful. Thanks.
Susan-
Last one.
Susan, before I-
Yeah, sure. Go ahead.
We're very enthusiastic about the cones, as Bobby said. If you go back to the theme that I had in my talk this morning, that it was a more convenient way of consumers to consume, and we think it may actually help the overall paper market by having that introduction. Yeah. The commentary from our field sales force and our customers are, they're incredibly enthusiastic about Turning Point Brands entering the cones segment. It's a really exciting product for sort of mainline retail, and, as Bobby mentioned, we can sell everything that we can get.
Great. That sounds really good. I guess last one, just given a lot of moving parts within the NewGen segment now, maybe if you could comment a little bit or give some color on just the distribution network that you guys have built out through all the acquisitions, such as VaporBeast and Vapor Shark. Are you seeing increased sales going through that network, or how should we think about that?
Well, I think you're seeing the increased sales in the numbers we're reporting. Essentially, the way we built out this infrastructure is that VaporBeast has the potential to service the 8,000 to 10,000 vape shops. It gets into roughly 4,000, about half of those vape shops in the course of a year. IVG is the B2C engine, it reaches over 2 million consumers. We believe we have the broadest reach in the vapor space, of course, you can't forget that our traditional sales force reaches a lot of consumers in 100,000 stores that it reaches. We think we got the space pretty well covered up.
Great. That's helpful. Thanks so much for all the color. Good luck to you guys next quarter.
Thank you, Susan. We look forward to talking to you.
Sounds good.
Once again, star one to ask a question or make a comment. We'll pause for a moment.
Okay, operator.
It appears there are no further questions at this time. I'll turn the conference back over to our presenters for any additional or closing comments.
Okay. Thank you everybody for joining the call. We look forward to talking to you on the second quarter call. We'll be updating you on Nu-X and our progress on Stoker's and on Zig-Zag cones. Thank you very much.
That concludes today's conference. Thank you all for your participation. You may now disconnect.