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Bernstein’s 39th Annual Strategic Decisions Conference

Jun 1, 2023

Stacy Rasgon
Senior Analyst, Bernstein Research

Good. Awesome. Thank you. Good morning, everyone. Thank you for coming. I'm Stacy Rasgon. I'm Bernstein's senior analyst. I cover the U.S. semiconductor and semiconductor capital equipment space. It is my great pleasure to have our guest today, Haviv Ilan, the President and CEO of Texas Instruments. Before I start, I wanna mention, if you have questions you'd like to ask during the presentation, on the inner cover of your program, there's a QR code to our Q&A form. It's called Pigeonhole, and you can submit questions there, and we'll have leave time at the end to ask those. You know, TI, Texas Instruments, quite often, they sorta like to joke that they're boring and they kind a like it that way, although I think it's not easy to look boring.

If you dig in, I think you'll find they're anything but. More recently, I'd say things have gotten a bit more exciting, as they're embarking on a new CapEx and investment plan. It's stirred things up a little bit versus the prior years. I think the long-term implications of that move might be very different from the near-term implications, and as always, they'll continue to run things like they do, like they always say, "We run the company like owners," and they mean it. Tell us all about that as well as many other things. My great pleasure to welcome Haviv. Thank you so much.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Thanks, Stacy.

Stacy Rasgon
Senior Analyst, Bernstein Research

joining us today.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Thanks. Thanks for having us.

Stacy Rasgon
Senior Analyst, Bernstein Research

You bet. Look, you've been in the top job now two months. You're not clearly not new to TI. You've been there 20 years, more?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Twenty-four.

Stacy Rasgon
Senior Analyst, Bernstein Research

24 years, okay. Multiple decades at TI. Still, things are a little different once you're finally looking around from the top of the pyramid. I mean, what surprised you at this point, if anything? I guess I get questions from investors who wanna know if anything is going to change, given the leadership. My gut says probably not, but I'd love to get your view.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, maybe on that, the internal joke in TI, that the biggest change would be the accent versus Rich. More seriously, I think, as you said, when you look at stuff from the top, it looks like a lot of change, but for us, the change has been continuous in TI, and that's part of our culture, always changing and getting better. We have done, we have gone through a lot of change in the last 10, 15 years, I participated in a big part of it, we are finding ourselves in a new phase of the evolution of TI, we are very excited about it, that's part of the reason we are making this CapEx investment that you've mentioned.

We can go deeper into it, but just being in TI.

Stacy Rasgon
Senior Analyst, Bernstein Research

Sure

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

for so many years and looking at the amount of change we had to go through I can't be more excited.

Yeah

of where we are right now

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

looking at our future.

Stacy Rasgon
Senior Analyst, Bernstein Research

It's really funny, people do talk, Oh, it's boring, but it hasn't been boring, right? I mean, I remember when I first started, it was 15 years ago, and the big thing was the mobile exit, and it was kind of a gutsy move. It was like, we have this business, it's a third of our revenues, it's $4 billion. We're the biggest base. It wasn't Qualcomm back then, it was TI, it was the biggest base vendor, and we're gonna run it for cash into the ground, right? Gutsy move, and it worked. Then the whole three hundred millimeter. I still remember where I was when you first announced the RFAB investment in, like, what, September of 2009 or whenever it was, and people thought you guys were insane.

I remember you had aspirational targets to get to 55% gross and 30% operating margins, like, someday, and that's come through. Then the whole auto and industrial focus and 100% free cash, which I think a lot of folks are focusing on those same things now. You were probably the first to clearly articulate that story. Like, under the surface, like I said, if you dig a little bit, I'm boring is the wrong word. It's been exciting.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Didn't feel boring inside. I can tell you that, yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

I do wanna focus a little just to start a little on some of the near term.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

All right.

Stacy Rasgon
Senior Analyst, Bernstein Research

This form, I don't really like it, but it's hard to avoid it in this environment. I think just one of the big questions people have had is, at least until maybe recently, your near-term results have been somewhat at odds with many peers. Again, maybe not quite as much anymore, given what we've seen this earnings cycle, but even in magnitude, it's been more in. Obviously, I always have a hard time believing that you guys would be seeing something going on in the market that's not actually happening. I mean, you sell kind a everything to everybody, everywhere. Why do you think you were seeing maybe some of these terms in industrial and some of these other markets earlier than others?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, maybe start a little bit with what we have seen. I think we talked about it. Even last year, I remember Rich mentioning this amazing prediction that the market will go up, then it go down, then it will go up again. So far it went up and then down. That happened, for us, it happened in a way that was kind of asynchronous in terms of the markets. It started with PE.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

consumer personal electronics, as we call it internally, and we've seen weakness already kind of a year ago.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Typically, Q3 is a big quarter for us, and it did the opposite last year, and we've seen it, you know, continuous decline in Q3, in Q4, in Q1 again.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It kind of guided flat into Q2, but it's already almost a year of weakness in PE. We have seen industrial, comms, enterprise following up, maybe a couple of quarters after. So far, automotive is holding.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's a little bit different than the previous, you know, cycles, in the sense of it, the markets are a little asynchronous to each other. They don't behave the same time. In terms of the real way it comes into our results versus the competition, I do believe that our approach to market, the way we have supported our customers, the way we've done or not done special deals with them, I believe or our belief is that we see the results more real time.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That's our estimation, especially in the markets we operate in, industrial and automotive, they don't move.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

-share, very quickly.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The belief is that we have to go and wait and look at market share over the long term.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You started to even hint that lately we are...

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Hearing more voices, that maybe it wants to correct itself. I do believe that we've seen things a little bit earlier based on the way we supported our customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Is this just the fact, I mean, you guys, you don't run as much of a backlog model, and you're more direct, and there's, you know, clearly less of a distribution buffer in between you and your customers? Is that what... Your lead times have been pretty normal also for most of your products, right?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Lead times are improving. Still, of course, there are always some, you know, hot spots, and we always have them, but, they are diminishing in a growing rate. I would say that, the way we go to the market, not only the direct business, but also the terms of the way we do business, it's very, I think, customer-friendly in terms of the convenience and support to our customers. We don't try to force them to take parts. We won't write NCNRs with them, non-cancelable, non-orderable type of agreements, because to be fair, customers don't really know what they need.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

What they want, and our job is to support them, you know, in a convenient way.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah. I don't think there's any such thing as a non-cancelable order, personally, but,

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We believe the same.

Stacy Rasgon
Senior Analyst, Bernstein Research

Well-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

If you insist, it just makes the tension too high.

Stacy Rasgon
Senior Analyst, Bernstein Research

I mean.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We prefer not to have them.

Stacy Rasgon
Senior Analyst, Bernstein Research

It is interesting, as you're talking about market share, and it's a fact for me, if I take your analog revenues, I look at sort of industry analog revenues. On that rough metric, you have been losing share, quote, unquote, over the last, like, year or two. Is that just more? I mean, you can make the argument that your competitors do run backlog models, and, I mean, maybe they're stuffing the channel and you're not. I mean, is that the kind of dynamic that we ought to be thinking about here? I'm talking the analog side right now.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

No. Yeah. For us, and it's the way we think about it internally, we would spend time on market share over really a long-term period.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Again, that's the way we like to measure stuff. I think it's messy right now.

Stacy Rasgon
Senior Analyst, Bernstein Research

How long?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

To us, at least five years, you know, through cycles.

Stacy Rasgon
Senior Analyst, Bernstein Research

Right.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think, if you look at TI and look at the rest of the I look at it, of course, every quarter. I don't have long, you know, a lot of concerns on our analog performance. It's always better to be ahead of the competition-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

On the short term, but I think when you let the cycle run its course, we see where we are, I think we'll be in a good position.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. Do you have any worries about, like, double ordering anything, or would you even care? It's like, you know, we ship it today, we ship it tomorrow, like, doesn't matter?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You know, less care about it and the way we also, as you talked about backlog, the way we prepare, and that's part of our execution areas right now. We need to prepare for the next opportunity. For us, the way to look at how much, for example, inventory to have and how to have it across parts, at what level, is it in die bank or is it in finished goods?

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We have to go deeper into the real demand of the parts. You look historically at what the parts did, you look at the trend line, and I think Dave showed in our last capital management, kind of the way the market is and the cycles, and our mind is on, where could be the next upcycle be?

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

How noisy could it become? That derives together with some other parameters, like, you know, cycle time of parts...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

How much inventory we wanna have for each and every part.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We have tens of thousands of them. That's where the focus is right now. We don't put a lot of attention on backlog.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay. Let's talk about inventories then.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah

Stacy Rasgon
Senior Analyst, Bernstein Research

... because this is something I, and maybe I'll ask you, though, to articulate your current inventory strategy, 'cause you just took the targets up, and you're running well above the high end, and you've even talked about, we actually wanna run even higher than that. It is scaring investors somewhat, although, again, I think the makeup of your portfolio and your inventory itself is probably safer from that standpoint than others. Maybe talk a little bit about what you are doing with inventories and why.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah. First, that is kind of a lessons we took from the last cycle.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

As you remember, in the beginning of the cycle, when we ran our factories open, and I think you guys talked about it last year, even it was counterintuitive to many-.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

in the Street, but it served us very well, and we only wish we had more.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We now look at the next opportunity and say, Hey, these parts have a certain behavior. They run through a lot of customers. They've run for many, many years. We have a signal that we can analyze.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

What can these parts do in the next two, three years or even next cycle? That derives our decisions of how much we wanna have. It's also a more sophisticated in a granular way of where do you wanna have the inventory? Do you want to have it in die banks? Do you want to have it in finished goods?

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It all relates to how long it takes.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

to build the parts when you see a surge in demand. That's how we approach a problem. This is why we don't have a definite days number or even an inventory dollar amount in mind.

Stacy Rasgon
Senior Analyst, Bernstein Research

The target was $130-$190, right?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We upped it in the last February to.

Stacy Rasgon
Senior Analyst, Bernstein Research

Little bit up.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

above 200.

Stacy Rasgon
Senior Analyst, Bernstein Research

Above 200.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's endless, right? It's not endless. To make everyone feel better about it, we have a very granular plan for each and every part.

Stacy Rasgon
Senior Analyst, Bernstein Research

Right.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

How do we bring it to the right level so it can serve us very well in the next upcycle? We wanna take market share when we-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

-when the market, surges. To your point, the composition of our, portfolio is very different compared to 10 years ago. We have now a very diverse portfolio, and more than 75% of it can be built with almost zero risk of obsolescence.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I see us taking advantage of that opportunity and preparing, not only getting capacity ahead of demand, but also have inventory.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

to serve the short-term, demand from customers. We want to be the best supplier in terms of convenience and availability at the next opportunity.

Stacy Rasgon
Senior Analyst, Bernstein Research

I'm gonna ask you, like, during the pandemic, when the shortages were happening, but you guys had inventories. Even then, though, at least anecdotally, TI was called out as part of the issue, there was PMIC and other things that were... Was it just you didn't have, like, the specific things that were needed? Or like, why was TI called out, given where the inventory levels were?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think statistically, you know, we serve many times tens of sockets.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

you know, on a board, so just in terms of presence.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

especially on industrial and automotive, you would find our name from time to time.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We have heard these escalations. We have learned that the devil is in the details. That's part of the way we wanna prepare for the next opportunity. How do we make sure that each and every technology, part, package, process technology-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

is, first, we have sufficient supply ahead of that demand, and second, we have enough inventory. I think, you know, when I talk to customers, just came back from Europe, in the last couple of weeks, I had zero discussions on even on escalations. Meaning, I think the situation is much more healthy now, and that's very good for us because we can talk about 25 and 26, and how do our long-term investments serve our customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

-as they think about what, the market can do for them and who are the potential suppliers, and how TI could be even a bigger or larger supplier for them moving forward. I'm excited about that because, you know, instead of just solving short-term problems, we can kind of focus on the future.

Stacy Rasgon
Senior Analyst, Bernstein Research

Let's talk about some of those long-term things. again, going back to the original 300mm strategy, you know, 2009? It was a long time ago, right?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, it was.

Stacy Rasgon
Senior Analyst, Bernstein Research

Effectively, you bought 10 or 15 years worth of capacity through a number of transactions back then at $0.10 on the dollar, give or take, whatever it was. Because of that, you were running capital intensity at, you know, the low single digits for the better part of last decade or even beyond. That's changing now. There's not a lot of. I guess during that cycle, we had bankruptcies, right? Lots of, like, freely available capacity. We just don't really have that. I guess that's good. We don't really have that this time. You did buy the Micron fab. We'll talk about that.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Correct.

Stacy Rasgon
Senior Analyst, Bernstein Research

That was an asset.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, correct.

Stacy Rasgon
Senior Analyst, Bernstein Research

It wasn't a bankruptcy, but that was an asset.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

I'm assuming it wasn't at $0.10 on the dollar either, although it should have been attractive, presumably.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It was attractive.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay. In general, you've got to build fabs, and I'll get to the mechanics of the fabs and the model. One thing that's really got people wondering is the growth targets, and as far as I understand, they're not specifically growth targets. You're not committing to any specific target for growth, but what you have said is that we want to put capacity in place that is sufficient to support growth. Originally, it was 7%, and now it's 7%-10% over-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's 10.

Stacy Rasgon
Senior Analyst, Bernstein Research

It is 10?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay. It's not 7-10, it is 10.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's 10, yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay, over the long-.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Correct.

Stacy Rasgon
Senior Analyst, Bernstein Research

Period. What gives you the confidence to start on a strategy like that? I guess, what drives that kind of growth? Like, how, especially at this point, everybody's freaking out because you're adding a ton of capacity in what looks like a cycle peak. Like, how do we parse all of that, and where do those targets come from?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, we can go through that, I'll say the way we talk about it internally, and of course, you can go and we can go deeper as needed. You know, let's start with industrial and automotive. You know, when we started, I remember the days when Rich said, Hey, we are not gonna be a wireless player. It's gonna be industrial and automotive. I said, What? That was kind of before the end of that decade. Then we went on into a very tough execution period of winding down wireless and then shifting some of the IP into the industrial and automotive.

Stacy Rasgon
Senior Analyst, Bernstein Research

Rich Templeton did that.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Absolutely.

Stacy Rasgon
Senior Analyst, Bernstein Research

Ten years, right? Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Which, by the way, helps you also on capacity, because when you get away from revenue, some of the capacity, let's take DMOS6, our first 300 millimeter wafer fab, it was a Nokia fab, supports your analog growth, right? That also happened in between. We just look at industrial and automotive and what it did for us, and it's actually on our website. We talked with some folks earlier today. You go back to 2013, and I think that's the earliest we put it on our website, and you look at our industrial and automotive business, it was 42% of our revenue. It was 65% last year in 2022.

If you just look at the dollar amount, because you can do the math, you will see between, for the company, industrial and automotive grew at 11%, almost 11%.

Stacy Rasgon
Senior Analyst, Bernstein Research

From 2013?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yes. That's where, you know, embedded did not have its best days.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

When I think about what we have done, before we put all the R&D effort.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Acceleration into these markets, before we got to learn these markets in granularity, we have, I think, overperformed. I think we took some market share over the years. We've done okay.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You look at the opportunity in the next decade, the exciting part is the market is also changing. We are seeing an acceleration of really secular growth in industrial and automotive. We saw it also on the ICE or the combustion engine areas-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

of automotive, but it's accelerating with EVs. There is more content-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

per vehicles with EVs have not completed the adoption.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

S-curve into the market. Also, you see acceleration in industrial, in areas like factory automation, medical, aerospace and defense, and electrification, which is really accelerating immensely in the last 10 years. When we look at what the market wants to do, we look at how we did in the last 10 years.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Before, we had some fixes ongoing in our portfolio, in our business.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The time we spent with the teams in industrial and automotive, learning it, going deeper into it, I give ourselves a good chance to continue that trajectory, at least.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's just math, Stacy. If you just take the same growth rate.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

from 2022 for industrial and automotive, run it at 11%, just hold all the other markets flat, you'll get to about 8% growth for.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... for the TI. 10 doesn't sound crazy-

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

when you do that math. Of course, it looks weird because we have not done it before, but this is why you have to look under the hood-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

See where the opportunity is. The second part of it, how are you going to support that growth? This is where the tougher-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

because we can all put, you know, trajectory growth out there, but how are you willing to support it?

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah, we know everybody wants growth.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We decided to support it internally.

Stacy Rasgon
Senior Analyst, Bernstein Research

Everybody wants growth for free, right?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

No one wants the investment.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think the bold decision, and that's where Rich, again, carried us through it, and we spent years discussing it until you saw the plan coming first in 2022 and then updated in 2023. The best way to do that is internally.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Because of cost advantages and because of control of our destiny.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

of our supply. That control part was kind of always...

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

kind of, no one paid a lot of attention on it.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I can tell you in the last, 12-18 months, our customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

are paying a lot of attention of where is that supply coming from?

Stacy Rasgon
Senior Analyst, Bernstein Research

We'll get to that.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Absolutely.

Stacy Rasgon
Senior Analyst, Bernstein Research

For sure. I guess just to, maybe if you want to just remind people in the audience who aren't, maybe not as familiar with the current plan, what is the current plan for these builds?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yes. Again, the, as you said, rightfully so, we said, Okay, we want to be prepared to support growth of about 10% for the company. The reason we feel confident is the growth of the industrial and automotive markets. Our position in these markets at 65% end of last year, Dave, right? I think higher now, because they are holding better than the rest of the markets.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah. Please, yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The feedback of the customers, which is a big parameter for us, because when he came out there with the 7% growth plan and showed the investments, the feedback for customers was: We think we need more.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

When you look and talk with customers about 25 and 2030, and what they are willing to do with TI, if we are willing to be a little bit more ambitious and bold about our investment, gave us the confidence that we want to take that plan to 10%, which we don't talk about it as a 10% plan.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

By the way, we want to support $45 billion of revenue by the end of the decade. To do that, we have to start to invest now. We can't wait for the cycle to decide what it wants to do, to be able to support it. We knew that if we don't start now, we have no chance to get there. That's what we are embarking upon. You're seeing our Fab 2 right now in production, and that's something that has happened in the end of the third quarter of last year, but it's now producing wafers in a higher rate.

Stacy Rasgon
Senior Analyst, Bernstein Research

That takes a few years to ramp to full volume, though?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Correct. About two, three years-

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... to ramp a fab, but it is now, you know, every day the wafer start is giving us a big chunk of delta.

Stacy Rasgon
Senior Analyst, Bernstein Research

Where are the wafer starts now? Have you given that number, or?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We don't provide that.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I would say we are half a year or maybe three quarters in, maybe another couple of years to go.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The slope of the ramp is behaving nicely. It's like everything is like an S-curve, right?

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Lehi, which is the investment we've made with Micron, the acquisition of $1 billion, but we had to put in more equipment, and new equipment, to make that factory serve our...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... technologies. It ramped ahead of schedule with a great team in Lehi in December of last year. The beauty of Lehi, that every wafer I can build over there for MCUs, for real-time control systems with embedded flash, every wafer we can build, sold, is sold into customers. That's an area where that is still a hotspot in the industry and for TI, and we are very pleased with that execution. That's gonna be, give us the first wave through 25 of that capacity addition. The next phase of addition is gonna be first in Sherman, Texas. This is where we announced the four sites.

Stacy Rasgon
Senior Analyst, Bernstein Research

Four, yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, the four wafer fab. We haven't given a time frame of, how we are going to ramp them, but it depends on what the market wants to do.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We are going to build the first 2 shells in parallel.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That's, again, we wanna be ready with the brick and mortar ahead of the equipment. We'll equip by.

Stacy Rasgon
Senior Analyst, Bernstein Research

You'll equip as you see need, as they're ready to go, or?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I mean, right now, the plan of record, and that's what we run, with, is that our Fab Two will ramp somewhere to full production somewhere in 2025, we will want to have Sherman One continuing that growth.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... in the middle of 25. Sherman 2, it depends.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The last announcement was Lehi. We expanded Lehi, and this is actually a big expansion.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah, I believe.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's from, call it X wafers per day or wafers per month, the way you wanna measure it, to almost 4X. That's an $11 billion investment...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

which also gives you the confidence, that we have.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

TI, by the way, we don't like to spend money, okay? When we do it, we look very carefully on what's the risk versus reward, and to us, it was almost like an asymmetrical bet of there is more opportunity than risk-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We are going to go build it internally.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I always joke internally, when we did Lehi, and we did the make versus buy analysis, we had a certain wafer fab from the foundries. Guess what they have done in the last couple of years? They actually went up tremendously.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That return on investment of Lehi one was very, very favorable versus our original plan.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think Lehi 2 will be also, again, a great team and a continuation of Lehi 1. Wafers will run in between the factories, so it's going to be an expansion.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That gives you in a nutshell, the decade of investment. Dave did show in the slide that somewhere in 2025, 2026, when I would say that's where we have to see through the next cycle, we can have a checkpoint and see: Hey, are we ahead of ourselves?

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Should we slow down the investment plan? We gave kind of two options.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... or a funnel of how we want to invest, but we want to see it through the cycle. Let's see what the cycle wants to do. Let's see it recovering. Let's see what the market wants to do. Our assumptions, are they correct or not? Is the world still the same, in terms of what's going on?

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We can make a decision, should we slow down or not? We always joke that we wanna have two years. It's not a joke, actually, it's an important thing. We wanna have two years, we prefer to have two years, ahead of supply rather than Q2 later.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... because it's very painful, and we felt it, during the COVID cycle.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

when you don't have enough supply to support your customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah. Yeah, I think you guys ran into that in 2008 as well, right? That's kind of where you learned some of these initial lessons.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Absolutely.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Again, even in 2019, when we decided to continue with our fab two, the same: "Oh, you guys crazy." Boy, if we had that factory already a couple of years earlier, that would have been a great moment for TI, but I think the opportunity will.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

will come in the future.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

I do wanna talk about the financial impact of this, 'cause there is an impact, and so the CapEx is going up pretty considerably.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Correct

Stacy Rasgon
Senior Analyst, Bernstein Research

... over the next several years, and I think it was $5 billion on average through 2026?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

23 to 26, about $5 billion ramping.

Stacy Rasgon
Senior Analyst, Bernstein Research

23 is lower than that because it takes time.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah

Stacy Rasgon
Senior Analyst, Bernstein Research

... you know, it will be higher.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's, every quarter will probably go higher, because equipment also is coming in-.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

...and lead times are becoming, you know, more-.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... you know, reasonable. Yeah, it will ramp.

Stacy Rasgon
Senior Analyst, Bernstein Research

I know you guys don't guide the gross margins, but you've been fairly transparent on how to model the impact of this. It seems clear to me that gross margins, all else being equal, probably need to come down? I assume you guys don't care. You don't run the company to a gross margin target anyways.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We don't think that way because it doesn't drive the right decisions. Again, the decisions are driven by, hey, we need to have that capacity ready for the demand so we can serve our customers and grow market share, right?

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That's why we make the investment.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

If you start to dwell on what...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

margins are going to do, you know, that can yield the wrong decisions.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Having said that, you know, when we build these factories, we wanna do it very efficiently, and, these are great variable cost factories.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

When we have wafers coming out in our fab two, every wafer we can move from 200 to 300...

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

goes there, right? These are tactical decisions that I monitor on a weekly basis.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That are we utilizing that capacity at entitlement? So far, so good.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah. How much of your capacity will be on... You've given these numbers, I think, but how much will be on 300mm in internal by the end of the decade if this plays out?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think in 2022, it was 40% on 300, going to above 80% in 2030. I will also say that the internal versus external is, I think, 80% in 2022.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Almost 95%, we said above nineteen-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

2030. The big mover is that Lehi embedded processing.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

This is where our confidence in that business is higher. It's a no-brainer to take that technology and move it internally. That will be the biggest mover, because analog is.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

already internal.

Stacy Rasgon
Senior Analyst, Bernstein Research

I wanna talk about embedded in a minute.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Absolutely.

Stacy Rasgon
Senior Analyst, Bernstein Research

First, what I'd like to be one of the drivers of this clearly is also the CHIPS Act. There's two pieces of this. There's the tax credit, and then there's the subsidies. My impression of the increase in your, in your outlook for these investments was effectively that you were taking the tax credit and reinvesting it, the entirety of the tax credit, into more CapEx. Is that too simplistic? Like, would you have upped it even if the tax credit wasn't there?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You know, it's hypothetical, so I would never-

Stacy Rasgon
Senior Analyst, Bernstein Research

Right

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... be able to answer because we took the plane higher once-

Stacy Rasgon
Senior Analyst, Bernstein Research

Right

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The CHIPS Act was in motion, right? We never... Again, the driver of the investment is our excitement about the opportunity of the 10%.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We do like to say that it helps, right?

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It makes us more competitive, this is something that our competition around the world is getting help, you know, if U.S. companies are going to be competing for market share.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

worldwide, globally, I mean, that government.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Help is blessed. We like it not only because of the capacity help that we can get or the support, but also the R&D.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

the CHIPS Act. We think it's historic. We are excited about it, and it's definitely gonna help us implement our plan. Yes.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. I guess there's another, like, maybe longer-term implication, where people are worried about China decoupling, I suppose if China or Asia are no longer attractive places to have semiconductors, maybe you guys will be sitting here in the U.S. with a, with a good amount of, shall we say, geographically attractively located capacity. That had to have been a driver of what you're doing and maybe even a driver of the increase.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I would say that gave us the higher level of confidence, but again, we've done it through our customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Uh-huh.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We've learned the importance of that point, through the discussion with customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Usually, when, you know, when I think about automotive or even industrial, our parts are, you know, our AUP is less than $0.40. Usually, we decided at a very low level, but now with semiconductors becoming a bigger part and bigger importance.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

...of these customer end systems or end equipments, us, building our capacity in the U.S. and the diversity of the back end and the fact that we control it is a big important to this...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

important for these customers. We are meeting with CEOs, CPOs that we would never meet before to talk about 2025, 2026, and they like our plan. You know, there are all kind of scenarios of what the world wants to do, but when we look at it and we analyze it internally...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

kind of like our chances in if the world wants to stay, and I hope it actually does that, and stays open, and everybody can compete everywhere, or the worlds want to, worst case, decouple or whatever, I think we can do well on both cases, and also all the in-between.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

you know, options, and there are many of them that you can envision. That is part of this dependability.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The geopolitical, geopolitically dependable capacity.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We are putting together for our customers.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. Got it. When will we know about, like, the more direct subsidies? I presume, like, I think the initial plans are due in February.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, it's very early in the phases.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We are starting discussions right now, and again-

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We are learning, you know, as we go. I have not even have the latest on that. I think it's early phases. Probably by the end of the year, we'll have more.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

more information on that, yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

To be clear, what you're doing doesn't depend on any of that, correct?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I mean, we cannot wait, right? We have to move forward because, again, we have to get prepared, as we talked at the beginning. To say that we are not counting on that, it's gonna be a mistake. Of course, we think it's important.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We think it's part of what we hope to do together with the government, and we think it's gonna put U.S. companies on a level playing field.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

With the rest of the world. I think it's super important.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. I guess if there was ever a time, if you had plans to build a lot of capacity in the U.S., now is the time.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Sometimes you get lucky. Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. I wanna talk about embedded more broadly, then I wanna talk about some specific opportunities within your various end markets. You know, embedded has been Clearly, it's, I wouldn't call it a subscale business, but versus analog, it's much smaller. The margins are lower, and I always have a question, is that simply because, like, if embedded was as big as analog, would the margins be the same? There are broader questions that people... Because I think it's maybe it's gotten a little better recently, but embedded over the last several years, and you kind of alluded to it a little bit, it has underperformed. You're making this massive investment in Lehi, which clearly suggests that you believe that that business is on the mend and the opportunity is strong.

maybe you could talk a little bit about embedded relative to analog and some of those points.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

No, we can, and we can go as deep as you want here, Stacy. I'll start with the last point you've made. You know, again, TI, and I've been in the company for 24 years, I know how we look at, efficiency and capital allocation very seriously.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We don't just wake up one day and say, Let's put a $15 billion investment in an embedded, mainly embedded factory, right? To say that we are excited about the business is one thing, but to go and put our dollars where our mouth is different, or actually, it shows, I think, the evidence of our confidence. I think we've done a lot of work in the last four years. First, analyzing what could have been done better before, and it's really what are the competitive advantages of the company?

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You know, can we build it internally? Can we have a broad portfolio? Can we reach many, many customers?

Stacy Rasgon
Senior Analyst, Bernstein Research

Maybe just like, what is embedded, for the people in the audience that may not know?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Okay.

Stacy Rasgon
Senior Analyst, Bernstein Research

What does that mean?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

For us, embedded, would include microcontrollers, real-time control, which is another way to say DSPs.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... specialized MCUs for specific tasks, mainly motor drives, power conversion, which is an exploding area, and our old IP of DSPs is being put together with MCUs of a processor to solve a more specific problem. It includes my old business, wireless connectivity-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... that we took away from phones into the embedded or the, analog and the

Stacy Rasgon
Senior Analyst, Bernstein Research

You sold the wireless.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

industrial market.

Stacy Rasgon
Senior Analyst, Bernstein Research

You sold the wireless IP piece, right?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

You kept the-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Some people call it IoT. We don't like to use that term. For us, it's really wireless connectivity in many, many standards, proprietary, non into the broad market. There is, you know, our radar business, which is, again, a real-time control business with some DSP, is part of embedded, and the other two are processors, usually low power. You won't find us doing big computes.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

processors that can run on processors, we run in, even in Lehi, and some of them that are more advanced, that will still use Foundry. That's more or less the six businesses in embedded.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We have started to. When we took the decision to restructure in 2019, we said, "Hey, let's not stop anything, but let's bias the investment towards where our strength is.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Can we build it internally? Can it serve multiple markets, multiple customers, multiple end equipment, so it has that diversity and longevity type of characteristics, and also taking advantage of our channel, that we can touch many, many customers? Typically, these are the lower AUP type of parts, because they're less specialized, they can be adapted by a large set of customers, of R&D teams, and that's what we have been doing in the last several years, to the point that we said, Hey, now we have such a big confidence, let's move them.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

TSMC, UMC into Lehi. That's part of the execution that we are embarking upon now, with already more than, I think, 15 parts have moved in, and we have a long plan moving forward. At the end of the execution phase, all of these type of parts, think about radar system, real-time control, connectivity, MCUs, they're all gonna be run in Lehi. Yes, so far, so good. We're starting to see the business stabilizing. You know, we are not pleased yet. Our ambitions-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

are higher, and I don't think it can, it needs to perform very differently than analog. Once you get the cost structure advantage-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... in moving it internally, once you focus on, I like to call it, lesser concentration of revenue per socket, that way you can get the margins. I mean.

Stacy Rasgon
Senior Analyst, Bernstein Research

Right

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

we've learned. The higher the AUP and the higher the volume per-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... per socket, times AUP, the more competitive the market is. It's how to maintain you know, margins.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I will say that, when you serve a $0.25, $0.30 socket, price is not the biggest thing.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's a performance of the part, it's the power of the part...

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... it's the features that.

Stacy Rasgon
Senior Analyst, Bernstein Research

That's an interesting-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Take care.

Stacy Rasgon
Senior Analyst, Bernstein Research

Are you-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think embedded is the same.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah. Are your $0.25-$0.30 parts higher margin on a percentage basis than like your, you know, $10 parts?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We probably don't share, but we are as excited about the lowest size, and even at five, when you sell a part at $0.05.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... but you can build it for one.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... it adds up nicely.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

They get less attacked, because who cares about a 5 cent part? They have these characteristics of, they're more defendable.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. Just an interesting, like, the gamut of the stuff that you guys sell, I mean, what's the range in like ASPs and things? I mean, it must go from like $0.05 to hundreds of dollars.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's actually, but goes below $0.03, I can tell you. We make good margin on this. It goes all the way to tens of dollars, I would say.

Stacy Rasgon
Senior Analyst, Bernstein Research

Wow!

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Oh, yeah, you know, in the aerospace and defense, it can go to $50K, but that's very nichey.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah, yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

type of high-speed ADCs and stuff like that.

Stacy Rasgon
Senior Analyst, Bernstein Research

What's your average ASP?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

$0.35 or $0.40? Right. Somewhere in between. Closer. Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

So kind of-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Right now, the mix has a little changed, less personal electronics.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... so it went more to the 40, but, you know, 35.

Stacy Rasgon
Senior Analyst, Bernstein Research

I mean, the entire industry is like $0.40, give or take, if I include screens.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, we are not very different.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah.

Stacy Rasgon
Senior Analyst, Bernstein Research

Interesting. I like that. I wanna ask you about some specific, areas within the market. Like, within automotive, particularly EVs.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Mm-hmm.

Stacy Rasgon
Senior Analyst, Bernstein Research

What's the EV play for TI? People don't look at TI specifically, and I always say, like, you're as happy to sell, like, the headlight controller typically as you are anything else, but like-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah

Stacy Rasgon
Senior Analyst, Bernstein Research

... what is the EV exposure within your auto? Auto is about, what, 20% or 25% of total revenues right now?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

25% and growing, actually, the fastest growing business for us in the last 10 years. We have good, you know, view on what it can do in the future, as we said before. EVs for us, it's a big, it's a large opportunity, hundreds of sockets. This is why you won't hear us talking about end equipment even-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

you know, whether it's battery or DC-to-DC or onboard chargers or traction inverters. We play in all of them, and in a material way.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

When you look at the boards and you open up a box, in the automotive market, you see the breadth of the parts, and actually, the dollar amount that we can sell into a vehicle is very large, and even on ICE, it's hundreds of dollars. On EVs, it's probably 2 to two and a half x higher.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We do pretty well. We like our position, we like the breadth of the opportunity, and we are also internally teaching the team to stop talking about specific sockets.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Because that means that your discipline is lacking on the broad opportunity.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

They add up, and you don't wanna just put all the efforts on the one, two-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

big sockets other than the entire board.

Stacy Rasgon
Senior Analyst, Bernstein Research

Do you guys still use the term look left, look right?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I've not heard that, but, we call it out, but the way we've heard it-

Stacy Rasgon
Senior Analyst, Bernstein Research

That's the thing, wasn't it?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You know it? The way we look at it, don't be blinded by the sparkling objects-

Stacy Rasgon
Senior Analyst, Bernstein Research

Ah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

People like to have the big sockets, big AUP, and...

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

forget about the rest.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We don't like that.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. That makes sense. The other areas, you know, you talk about, like, five segments in auto. I can't remember, safety and lighting.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

ADAS.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

-infotainment, um, you know, powertrain-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

which is where a lot of the EV content is. Body. again, body is a great area for us as well.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I mean, think about. You can see, actually, body. You can think about the lights you can see. Think about the ambient lighting, think about the seats and the massages and the this 18 motors in a seat. It's the record I've seen, and each motor has to be driven, has to be sensed, has to be controlled.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

has to be powered. The breadth of the opportunity in a vehicle is immense.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Just on lighting, for example, Tens of dollars per vehicle opportunity.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... this is why you see TI, and this is what we've taught in the last 10 years.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You know, automotive has to be broad for us.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It has the characteristics of actually industrial, and it needs a lot of granularity work, and that's what we have done in the past 10 years. Go deeper.

Stacy Rasgon
Senior Analyst, Bernstein Research

I think, like, last year or the year before, you were talking about everything in auto doing really well, except for maybe safety was a little-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, because safety, if you think about the history-

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's mainly was like airbags.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That's not where you see a lot of content growth.

Stacy Rasgon
Senior Analyst, Bernstein Research

Uh-huh.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It used to be a lot of custom business, but there is a future also in braking systems.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

They are now, you know, if you heard about brake, like, wires and stuff like that.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

These are opportunities for the future investment. Safety could also be a growing business for us in the future. This is where traditionally our custom ASIC business was, and we are going away from that type of business.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We wouldn't like to have catalog parts.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Could be very simple one, kind of general purpose ones, could be very sophisticated ASSPs.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We do the breadth of them.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

not only specific ones.

Stacy Rasgon
Senior Analyst, Bernstein Research

Within industrial, you have, I can't remember, 15 different end markets at least that you put on the slide in the capital market?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Oh, maybe $550.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

or end equipments or higher in industrial.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah. 13 sectors.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

13 sectors.

Stacy Rasgon
Senior Analyst, Bernstein Research

13 sectors, okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Each sector has end equipments.

Stacy Rasgon
Senior Analyst, Bernstein Research

Okay.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Again, by the way, that's the way industrial customers, they don't think about themselves even in a sector perspective.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

They think about the end equipment that they make. That's still vertical, and you have hundreds of them.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The breadth over there is much higher, and the granularity you have to adapt into.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

machine is much higher, but as we said, we are kind of 15 years into it, so.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We've learned a lot.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. Is there any way for investors to get a handle on, quote, unquote, industrial?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I can give some, and we can go endlessly here, but I can give some.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

things. let's just talk about factory automation, because it's an area that is close to my heart. Two months ago, we had the chance to go visit our assembly and test factories in Malaysia and the Philippines, and you start to see these AGVs moving around. These are these

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Automated Guided Vehicles, small robots that kind of carry racks and move inventory from one place to another. In our case, in our factories, the return on these is immediate. Like, in one year, sometimes 18 months, you already return the investment.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

of the robotic arm or the AGV and just save it on labor.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That is something that is accelerating. You see, labor is hard to get. There is also inflation. You replace it with machines, so that's an area where we see a great opportunity.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's becoming a very sizable business for the company, and I think it's only the beginning of it. Our investment, I just take the AGV, for example, the investments in automotive are very applicable.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

to that type of end equipment. Electrification is a big part of industrial. It's now, probably our fastest growing sector. Even now, when industrial is slowed down in the last couple of quarters, that sector did not. It stayed very strong, simply because energy and renewables, if you just look at the solar energy from the panels to the inverters to the storage system.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

-to the distribution, these are thousands of dollars of opportunity per system, when you look for-

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

for the company, and it's very early in the adoption curve, but growing very, very fast.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

These are a couple of sectors that are showing the example of.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

of industrial, but you have to go really into hundreds of them to see.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Each and every one of them is being redesigned into more electrical, electromechanical system.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

other than mechanical or gas-based or whatever. We are excited about that.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. There's a question from the audience. I was gonna ask it anyway. I'm gonna ask it now. Look, every company these days needs to have an AI story. Like, what's the, what's the TI AI story?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

We have an allergy in TI for big words like AI, IoT and 5G and all that, we usually don't talk about it. Look, you know, the biggest opportunity in terms of the market, and it's not new, we've been spending effort on it, and we are expanding our presence there, is all these compute they require a lot of amps, you start to talk about kilowatts, right? The power opportunity is high, it's growing. It's actually in two areas. First, on the to power the server, you have a high voltage, you know, power delivery box, that's more in our industrial business, we call it power delivery sector. You take energy, you take AC, you make it into DC for the right, you know, consumption nodes.

Then you have the processors themselves, more and more phases, more inputs of power, and it has to be controlled, it has to be very efficient. This is where our Alpha two investment, the new process technologies we put there for power, the Sherman factory in, also this dependable capacity, because these servers are gonna serve some critical mission-critical tasks. That's our story on.

Stacy Rasgon
Senior Analyst, Bernstein Research

Do you have those designs?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

capacity. We do have a growing roadmap over there.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

It's a small part of our business. Enterprise, it's a small part, but it's growing fast, and most of that enterprise business is going into this cloud and enterprise compute, and most of it in power. There's also some signal chain stuff on monitoring, sensing, measuring, and all that, and some embedded, but the main opportunity is power. I think power will grow with data, it will grow exponentially. So that's gonna be important, and controlling it cost and of our analog processes is gonna be important.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. I wanna ask you about competition. This is a market where, as you said, market share doesn't tend to move around all that much. Like, how do you differentiate against a player like I guess, like, a major at scale player like ADI, for example? I also wanna ask about China, and I'm gonna maybe ask that question separately, but maybe just broad strokes, like, what is it about-

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

If you don't mind, I would like to start with China, because I think it's relevant.

Stacy Rasgon
Senior Analyst, Bernstein Research

Let's start with China.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think it's relevant also to the rest of the market.

Stacy Rasgon
Senior Analyst, Bernstein Research

I get a lot of concerns from investors about Chinese competition in particular, especially now.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

No, but, and.

Stacy Rasgon
Senior Analyst, Bernstein Research

TI has Texas right in the name, and.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah. I think rightfully so, Stacy, in the sense of. I've spent many years in China.

Stacy Rasgon
Senior Analyst, Bernstein Research

Sure

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... supporting customers and, you know, some of them very large, some of them up and coming. You cannot. I'm coming from a culture of moving fast with urgency and aggressively, and that's kind of the way I think I'm wired. You go to China, you see that. These are fast-moving, bold, not fearing to fail, customers, and also competition. So what we teach internally, and I spend time on it myself, it's part of our culture also. When you talk about competitiveness, you don't downplay these guys, as you know, they just do simple stuff, quote, unquote, commodity copying. You actually go and adopt them as a competitor, and we run a list of more than 50 competitors in China.

Stacy Rasgon
Senior Analyst, Bernstein Research

Local?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Local. That some of them run at a very low single-digit $ million per quarter, some of them run at hundreds of $ million. We watch them for the last three, four years. You can respect them-

Stacy Rasgon
Senior Analyst, Bernstein Research

Only the last three, four years?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Three, four years. Most of them were actually not public before, it was hard to get data. Of course, there are some known ones, but we look at the span of the customer base, of the competitor base, it's grown tremendously, there is more visibility. What we do there is teach our businesses to compete, to me, that's our conditioning room, that's where we get stronger as a competitor. I say to my team, If you go to Shenzhen, and you win a socket on an air conditioner versus a local competitor, is it an op amp or an LDO or a DC-to-DC converter, and you have the cost, the features, the power level that customer wants, you can win everywhere." I think it strengthens your muscle.

I think the mistake is, and that was sometimes the mistake we've done in the past, was, we are big, we have the scale, they could not compete.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That's a very dangerous assumption to make. Now, having said that, we do have some competitive advantages versus them in terms of, just think about cost. All these guys are working with foundries, with offsets.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

They have margin stacking, we don't. We have a breadth of technology and portfolio that they don't.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

You don't wanna underestimate them, and that's what we are doing. What we have learned is that when we do that well over there.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... reapply that against our ...

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... competition. That's our plan moving forward. I believe the level of competitiveness, it has to be higher. We talk about it internally to the team. You know, China is an opportunity, but it's gonna be tougher, and you better not run a tie with a local competitor because you'll lose the socket.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

That's where the focus is. I think it's moving well, I think it strengthens the company. It allows us to compete versus each and every competitor out there, including our traditional ones.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. A lot of your competitors have been trying to grow. I'd make the argument, in general, growth for this industry is more important than it was in the past. I think the opportunities for margin expansion that we've seen in the past are probably not there to the same degree that we've seen, which means growth has to be a bigger imperative. You've had competitors that have actually been taking the inorganic route, you guys have not.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Correct.

Stacy Rasgon
Senior Analyst, Bernstein Research

Do you think that's been a mistake not to be-?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

The short answer is no.

Stacy Rasgon
Senior Analyst, Bernstein Research

No.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

To be fair is, you know, the National acquisition helped us a great deal because it really helped us get to this broad automotive reach that we did not have before. I remember, I mean, getting some of these product lines into my signal chain business at the time, and learning how you can sell automotive in many more end equipments than we originally envisioned, and also the change in automotive to more catalog business. That helped a lot. Once we have done that, and once we've put our efforts in organic growth for industrial and automotive, I don't see us lacking.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... a big ingredient, in that sense. We like our portfolio, we like where we are. We worked very hard to get there.

Stacy Rasgon
Senior Analyst, Bernstein Research

Yeah

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

... and position ourselves there. Right now, yes, top line is gonna be the largest contributor.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

to free cash flow per share growth. That's where the focus is.

Stacy Rasgon
Senior Analyst, Bernstein Research

Got it. We've got about 1 minute left. Got a room full of folks here. I will give you your soapbox. What's the pitch? Why should investors buy your stock?

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

Yeah, I mean, nothing new here, so you can answer it yourself. I think TI focus on a good and important part of the market in analog and embedded. That's where the focus is. We worked many, many years to get to that point, and we are now well-positioned, including, early signs of embedded starting to perform. We are in the right markets. Again, people think, TI likes industrial and automotive because they are safe or they have longevity. No, we like them because they will be the fastest growing markets, and I think there is more and more evidence that indeed they will. The position we have built there is strong.

You know, 65% going higher, of our revenue. If you just run the math, the math of mechanically growing these markets in the same rate, the results or the top line, future of TI could be very appealing. You couple that with an efficient manufacturing plan, which is dependable, and customers appreciating that could be a decade that when we execute our plan. I've seen the, our internal model numbers, they are exciting. There is a lot of execution between us and them, between us now and then.

Stacy Rasgon
Senior Analyst, Bernstein Research

Mm-hmm.

Haviv Ilan
Chairman, President, and CEO, Texas Instruments

I think we control our destiny. That's the exciting part, and, I'm excited about the future.

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