Welcome back to Evercore ISI 7th Annual Payments and Fintech Innovators Forum. I'm David Togut. I lead the Payments, Processors & IT Services Research team here at Evercore ISI. Really delighted to welcome Visa management to the conference. Oliver Jenkyn, Group President of Global Markets Organization, and formerly the Regional President of North America. We have a bit of a two-fer here. We're also joined by Jennifer Como, Global Head of Investor Relations. Oliver, Jennifer, thanks so much for being with us here today. We greatly appreciate it.
Our pleasure.
Oliver, congratulations on your promotion. Please discuss the scope of your new role as Group President of Global Markets Organization.
Sure, David, it's a pleasure to be here. Thanks for the invite. Really looking forward to the conversation. As you mentioned, I've been promoted to Group President of our Global Markets, still reporting to Ryan, who's now our CEO. This role basically brings together all of the teams that are responsible for our business in the 200+ countries and territories that we operate in around the globe. As you know, Visa operates around five regions. You've got North America, Europe, Latin America, Asia, and then Central Europe, Middle East, and Africa. Those are the five regions.
There's a regional president that sits on top of each of those regions. Those five regional presidents now will report to me, along with our Global Head of Merchant, our Global Head of Digital Partners, Global Clients, Global Deals, and a couple other things. It really pulls together everyone that is in market on the front line, driving the business and the revenue of the company. I think it's gonna be really, really powerful for our company.
That's terrific. Given the extensive scope of your responsibilities, let's start with top priorities for each of the five regions that report to you. As you noted, North America, Europe, Asia Pac, CEMEA, and Europe.
Whoo. That's gonna take the rest of the meeting. It's a great question. There's a lot going on around the world. Perhaps before I get into each region, I'll make a couple broader points. Let me just say, like, all day, every day around the world, our focus is very much consistent in our strategy to grow our three growth levers. Maximizing consumer payments with more credentials, more acceptance, and more usage of those credentials. Two, new flows. Capturing the enormous opportunity in the flow of money movement outside of a C2B, a consumer to business transaction. That's two.
Three, Value-Added Services. Adding value to all of those transactions I mentioned above, with a wide range of Value-Added Services for all ecosystem players. Though that strategy is solid globally, it might manifest itself differently in different regions and markets. That's what we think about every single day. Maybe I'll give you a few more themes of priorities generally and then in specific regions. Stop me if I go too long because there's just so much opportunity to talk about. One of the first theme would just be on this point of consumer payments. There's just a lot of growth still for us to go and get. There's still so much cash in check.
We've doubled our credentials from $2 billion to almost $4 billion over the past decade, which is enormous. Our acceptance is now around 100 million locations around the world and growing at double digits. Our engagement and usage in these core consumer payments is something we feel great about with contactless. The pandemic built a lot of new muscle memory for people to use their credentials in new places. We've got some great projects with clients to further increase the usage of these cards through our consulting teams. Theme one, I would just say, is there's still much to go after.
Theme two is cash digitization, which is related to the above, but in Latin America, CEMEA, Central Middle East and Africa, and in several AP markets, there's just so much cash still to go and get. For example, until recently, there was more cash volume on the Visa network in LAC, Latin America, and CEMEA than there was payment volume. We've been attacking that with great success. For example, in Latin America, prior to the pandemic, 55% of the volume on the Visa system in Latin America was cash. Now it's 41%. Just huge shift from, like, cash into payments.
I'll say a couple other things while I'm on the topic of Latin America, because now going region by region, things we're excited about. We've seen great adoption of Visa Direct in Latin America. Over 20 domestic and cross-border P2P use cases that are launched or launching feel great. We're excited about B2B verticals in Latin America, specifically in the agriculture space. VAS, I was on with the Latin America leadership team yesterday. Our Value Added Services in Latin America are really, really strong, in particular risk and identity services. We'll keep pushing those. I'll switch to CEMEA. Again, strong Visa Direct.
We launched a lot of great cross-border remittances, digitizing these remittances in Kuwait, Saudi Arabia, UAE. B2B Connect is doing great in the B2B space, launching, you know, really important sort of niche corridors in markets like Qatar, Azerbaijan, Kazakhstan, just really important reach accomplishments. Super excited about, you know, just the continent of Africa. I'm gonna be there two, if not three times this year to really explore where we're heading there. Asia Pacific, gosh, so much opportunity across Asia Pacific. The cash displacement in a lot of these markets, a lot of the developing markets in Southeast Asia, but also countries like Japan, where there's just so much cash, huge opportunity.
B2B is a major focus. Cross-border remittance is a major focus in Asia. In Europe, I'll call out fintech. We've got over 100 material fintech programs in Europe. With many of those fintechs, we work with them across multiple fronts. For example, Revolut, they're an issuer, they're a Visa Direct client, they're a Currencycloud client, they're a Tink client. Sort of broad and deep partnerships there and also open banking, obviously a major focus for us in Europe with our Tink acquisition. In North America, I mean, I could go on and on here. Clearly, B2B is a huge focus for us. Value-Added Service, a huge focus for us, specific advisory service.
The biggest opportunity in North America really is in core consumer payments and usage. Just give me, like, three more seconds on this. You know, driving more usage from the credentials that North Americans have in their wallet or on their phone is probably our biggest opportunity. If you think about this, the issuers have developed a product, they've built the technology for it, they've built the value proposition, they've marketed it, they've acquired the customer, they've underwritten it, they've mailed the credential or digitally activated it. They've got it into the consumer's hand, they've activated and they've used it.
They've done all of those things. They've run the ball 99 yards down the field. We're spending a lot of time with issuers to say, "Well, let's just get consumers to use that two or three more times a month. Let's get them to use it in three or four different merchant categories." In a market as big as North America, if you can achieve that usage lift, that's the biggest driver of our upside. Anyway, if this, if this fireside chat were like four hours, I'd love to keep going on that, but it's—we’ve just got so much opportunity to go after and we're really excited about all of it.
That's great. Just to follow up on your last point about consumer usage in the U.S. A lot of what you're referencing seems to me perhaps a matter of targeting consumer rewards to get them to use Visa card in specific verticals where you wanna increase penetration. To the extent that's correct, that seems to be, you know, a project that you would work on with issuers, correct?
That's a great point. One of our most active areas of our consulting and analytics team is value proposition rewards optimization and refreshes. Again, a lot of these decisions, obviously, are the issuer's decisions of where they wanna, you know, how they wanna design their proposition, where they wanna put their funds. We're doing a lot of work in partnership with those issuers to really try to think about what is the outcome you want to achieve, and how can we work with you to help develop value propositions and rewards and loyalty in your products and your proposition to sort of support that behavior. It's one of the most active areas and one of the most enjoyable areas our consultant team is engaged in right now.
Terrific. Since you now oversee global merchant relationships, what do you see as the key tailwinds and headwinds, starting with the U.S., where the largest merchants continue to push for a reduction in payment swipe rates?
Yeah, great question. I just I'll start by saying that we have really strong relationships with the merchant community in the U.S. and around the world, as well as the acquirers, the PayFacs, and other enablers that serve them. Yes, certainly there are always a few merchants who, you know, aren't happy and would prefer different terms on economics or functionality or capability. Overall, we believe our relationships here are really strong. We're deeply focused on delivering value to these merchant clients in terms of seamless, secure, innovative money movement solutions to help them grow their business, which includes really working with the community deeply to help them pivot during the pandemic and really get millions of merchants online to sell for the first time.
We've got a, this dedicated global team that reports into me, who interact with, listen to, serve, and represent the perspective of this merchant community every single day. The leader of that team sits on my global markets leadership team, and she's a great advocate and a constant voice for that group. In our Value-Added Services team, we have a head of seller solutions who spends all of his time doing nothing but thinking about solutions and functionality for merchants. We feel really good about the relationships we have in that space. There's always opportunity to improve, and we'll keep doing that.
Across risk and fraud and security and dispute resolution and, you know, dual message capabilities and consulting, benchmarking, marketing services, we're really active with the merchant community in the U.S. and around the world.
Appreciate that. Can we dig into your approach to open banking and how Visa is going to market with Earthport and Visa Direct to drive your growth, especially for cross-border use cases? What about Value-Added Services?
Yeah. Okay, there's a lot in this. These are all really good points. Let me start with open banking. I'll just say, and this is Oliver's perspective, but I think it also counts as a Visa perspective. I think open banking is still in its early days, if we're honest about it. A lot of ink has been spilled and a lot of discussion has been had, but I think there's still a long way to go to see how open banking unfolds. That's not to belittle it in any way. It's very real, but just to remind everyone, I still think we're in early innings on this.
But at Visa, we're very much following, influencing, very much involved in how it unfolds and where it goes from here. I just think that's a fair assessment. I think it's always important to remind folks of, you know, the fact that we're still in early innings. I think open banking will continue to grow. I think it'll manifest itself in different markets, sometimes government-led, sometimes market-led. I think the main message I'd leave you on open banking is while the evolution is still, you know, uncertain, I'll say. There is one thing that is certain, and that is open banking will require an experienced network operator that is trusted, secure, standards-based, and that'll provide a connectivity infrastructure layer with related value-added services.
This is gonna be required to ensure the seamless, secure flow of consumer information that everyone envisions as part of what open banking is. That description, that's exactly what Visa does. This is why we exist in other areas of the world. That's almost a, like, a verbatim description of the core raison d'être for Visa as a company. Our plan is to provide this critical layer to serve the needs of these digital platforms, fintechs and banking partners. The Tink acquisition, which we think is absolutely best in class in Europe, is central to that. That's open banking. You also referenced Earthport, and so related but also distinct is Earthport.
For Visa Direct, as you know, Visa Direct is our, real-time money movement capability that enables us to push and pull money between cards, accounts, and wallets around the world for a wide range of use cases. I think there's over 50 use cases that we've got right now. It's a wonderfully powerful global network that's, I think, approaching 7 billion endpoints of where money can be pushed and pulled around the world. It's really a wonderful platform. It's got a huge runway for growth ahead of it. There are four sort of initiatives within Visa Direct. There's continuing to push our current business, which is a lot of domestic P2P.
It's expanding new use cases. Again, we've got close to 50, and really scaling those. Scaling cross-border, be it P2P cross-border remittances, and then constantly finding what's next. I think in your question you talked a bit about cross-border, so I'll double-click on that one. In Visa Direct, a huge part of the long-term growth and revenue growth model is ensuring that we are the way that people want to move money cross-border for both remittances, or for cross-border P2P. That's an area where we absolutely are focused on ensuring that Visa and Visa Direct is a winner. Earthport, to your specific question on Earthport is at the very heart of this cross-border money movement capability.
We can push money between Visa cards around the world, but Earthport enables us to push money between Visa cards and accounts or even wallets around the world. If I owe money for my busted NCAA bracket to my roommate in Germany, I can start it from my Visa card, Earthport can push that into the girocard network in Germany to get it to my former roommate's account in Bavaria. Earthport is central to that, to that capability. We're really excited about that.
You mentioned VAS. I'll just say really quickly 'cause, there's so much we could say about this, but we're really excited about the opportunity of VAS to add value to all of the transactions that I've sort of mentioned above, Visa transactions as well as non-Visa transactions. A lot of them are sort of network agnostic in terms of the value-added service that we can offer. We organize our Value Added Services into issuer solutions for the issuers, seller solutions for our merchant and acquirer community, risk and identity, advisory services, our consulting, and then open banking.
If we had an hour, I'd love to go into any of those, but each of those has just a really powerful and exciting runway ahead and a lot of demand and appetite for those services. We're excited for that.
Thank you. Thank you so much for that. In your comments on Visa Direct, you did call out new use cases, and you said there were 50 use cases currently and finding what's next. What is next?
Yeah. Again, there are these four levers, right? There's the continue to do well in the core business because I'll go through each four real quick and call it use case. Number one is continue to do well in the current business, which is largely domestic P2P. That's a great place to plant the flag in a market where you build scale, familiarity, trust. You really, you know, plant the flag in the market and really have something to build from. Domestic P2P is critical for us. You expand into new use cases. I'll do domestic use cases. Gosh, there's gig economy payouts, so paying Uber drivers, paying hosts on the Airbnb network.
There's early wage access or earned wage access, where you can sort of push money in between paychecks. You know, at the end of a shift, you can get that money pushed to your debit card. There's insurance disbursement, instead of, you know, Progressive sending you a check in the mail that takes two weeks for a claim that you're owed money for, it can be pushed to your debit card immediately, especially in times of crisis where you need that money. Online gaming payout. I mean, any one of those I mentioned, like, the 40 others, any one of those should be a material business for us that can really drive growth.
What we're focused on now is scale, scale, sell, sell. It's less about let's talk about tech platforms and investments. It's really about selling into these players where they really want these capabilities. We're pushing on an open door. The third one that I'll just double-click on a bit more is growing cross-border for Visa Direct. Again, there's really two aspects of this. There's P2P cross-border, so, you know, me sending money back to my family, and there's cross-border disbursements. In P2P cross-border, last I looked, the money moving around in 2020 for P2P cross-border was almost $1 trillion. The current system is far from efficient, and we think the platform that we can offer is really gonna advance the ability to do this seamlessly and easily and securely.
We're gonna do that through partnerships with, you know, Western Union and MoneyGram and Revolut and, you know, Xoom, Remitly, Wise, all these players. So we're really excited about that. Then you've also got cross-border disbursements. This would be helping marketplaces or, you know, big economy players, you know, push money to sellers or providers of services on their platform cross-border. We're partnering with players like Finastra, who can really help make that happen.
Lot of opportunity in this space. My summary on Visa Direct is the capability is there, the reach is there. It's a fantastic platform. Now it's about selling, and it's about pushing things forward in a meaningful way to drive scale.
Great. We do have an incoming question that is Visa Direct related, so I will pass it to you. How does Visa perceive the threat for from new products like Pix in Brazil that reduces friction for cash use and takes transactions off Visa rails and away from Visa Direct? Could other central banks follow the roadmap and threaten Visa?
Yeah. I mean, I think if you, if you look at RTP account-to-account payments, those are going to grow in markets around the world, either because the government is pushing for it or there's, in some situations, a natural, you know, a natural market-led push for them. I think in those situations, we will respond to those as they develop, based on the individual situation that arises in the market. Our general view is, this is an important statement broadly, anything, in Visa's opinion, that helps drive more efficient digitization of what otherwise would be inefficient cash and check and paper-based payments, that's a good thing.
Visa will be able to get its fair share for ourselves and for our clients by drafting behind that. In some situations with A2A, RTP, open banking and different manifestations of it, you know, we will partner with some of those players, you know, ensure that our credentials are embedded in some way for certain use cases, selling Value-Added Services to ensure that it actually is a well-functioning, you know, payment system if it's really gonna take hold. In other situations, some of these solutions might do really well in P2P or might do really well in bill pay or B2B, but they might not have the capability to do much in the sort of C2B, you know, consumer-to-business core space.
That habituation of more digital payments is something that could actually accelerate the growth in our core business in some of these markets 'cause people have been habituated to more digital payments, and so now they're adopting their Visa credentials, and we can ride that wave. Even if perhaps the P2P business of Visa Direct is challenged, there's a lot of other ways Visa could benefit. If you think generally about it's, it's market by market. We will adjust to how RTP, A2A, open banking evolves, but if it's gonna drive more digitization, we feel good about it, and we'll adjust our strategy and market to, you know, do well for Visa and our clients.
Very clear. Thank you for that. On July first, the U.S. Federal Reserve will enforce two unaffiliated networks throughout every online debit transaction. How do you assess the potential impact on Visa given your leading market share of U.S. debit?
The recent Fed ruling clarifies that all issuers must enable two unaffiliated networks for card-not-present transactions. I would say that that clarification was consistent with our expectations. I'd also sort of made clear that most Visa issuers comply with this already. Some issuers will need to take action to ensure that their unaffiliated network, which exists on their credentials, we're just making sure that, you know, it's capable of processing card-not-present. Some folks will have to do some work on that. That's it. We expect minimal impact in FY 2023. In the medium term and longer term, you know, we'll see. It's definitely unclear, in terms of how this will unfold.
What I would say, though, is when a merchant or an acquirer or payment facilitator is making a payment decision for routing or for any other payment decision they need to make, there are a lot of factors they need to take into consideration. This is especially true in the e-commerce space, the card-not-present space, where the merchant bears the liability and where specific functionality is required, where if you authorize a basket of goods, you can only actually charge for them once they've been shipped, and that requires specific capabilities. There's a whole bunch of other examples like that.
When a merchant or acquirer is making a decision, there's a lot of things they have to take into consideration. We at Visa very much believe that the capabilities and the functionality of our network, coupled with the fact that we spend all our time talking to these merchants and payment facilitators and acquirers, we feel that across our fraud mitigation capabilities and protections, our dual message capabilities, our security and reliability, dispute resolution, trust, brand protections, et cetera, we feel that we'll do very well in this new world, as we did when Durbin Amendment first came out over a decade ago.
Things will change. There will be some change as this unfolds and we'll sort of pivot and adjust to it as we have over the years past and in the months to come.
Very clear. Since the first year of the pandemic, when we were all shopping online and debit volume growth accelerated, debit volume growth has since decelerated, as we saw in the December 2022 quarter to 3% in constant dollars compared to 11% for credit. Is this the new normal for debit growth, or do you see sufficient new cases emerging so that debit growth may actually re-accelerate?
I think debit's gonna do great. I think debit is doing well, and it's gonna continue to do well. Just as an aside, though, you know, coming through the pandemic, it's so hard to adjust for all of the things that have to be adjusted for because there's a shock, and then there's a lapping of that shock. For all of you guys, it must be so hard to find all the adjustments to get that underlying core trend. It's hard for us, and we've got all the data. Let me try to play through the noise a little bit.
Again, there is still noise coming through the numbers. There's a lot of adjustments to make, but here are the facts. You know, in the U.S. in Q1, debit grew at 8% and was 155% index to 2019, which is higher growth than pre-pandemic, even as credit was recovering during that period. Internationally, when you make the appropriate adjustments for China and Russia, that debit growth is 10% or greater, and that's still not accounting for, you know, U.K. debit runoff that, you know, we've been still dealing with. Again, those are really strong numbers.
I think debit has been and will continue to be a beneficiary of this broad trend to digitization around the world, especially as we push through, you know, the cash displacement. There's more everyday spend going to e-commerce as people have gotten more comfortable in e-commerce. There's more tap-to-pay with contactless, which eats up a lot of small ticket transactions, which are disproportionately cash-based. More people are using digital credentials in a wider range of payment apps and digital wallets, which I think really helps us.
Debit is resilient. I am very long and bullish on debit for the long term. But again, we still have some shocks and ripples to work through, coming out of the pandemic, but I feel very positive about debit in the U.S. and around the world.
Thank you for that. In January of this year, card present and card-not-present travel payment volume growth at Visa accelerated to the mid-70s year-over-year. Over the next 12 months, do you expect a sustained global travel rebound to continue? If so, you know, will the drivers, including China reopening and/or continued appetite by consumers and businesses, make up for some of the lost time during the pandemic?
Yeah. The million-dollar question. Let me start by highlighting some of the metrics that we shared in the past, and then I'll loop back and try to answer that question as specifically as I can. Just to ground on the facts. Cross-border travel from our last earnings call, it grew at 63% year -over -year and was 118% of the 2019 index. If you look at the corridors, Latin America, solid. Travel into LAC remains strong and stable, indexing to about 150 to 2019. CEMEA, Central Europe, Middle East and Africa that is, solid. Travel in and out of the region indexed between 120 and 130 for inbound and outbound relative to 2019. Europe, similarly solid.
Inbound and outbound remains strong, 120– 130, index to 2019. U.S. outbound, also solid. Travel outbound from the U.S. to all geographies, I think it's about the low 140s, to 2019. Leaves us with, like, the three laggards by corridor. That is U.S. inbound, people coming to the U.S. This is still below 2019 levels. The recovery has picked up a little bit. I think it was. Just looking at my notes here. It's about 85% of 2019, of 2019's pre-pandemic levels. It's. Oh, no. Is that right? No, no. Sorry. It's. Actually, I don't have that number. Jennifer, maybe you can come back and fill it. I don't. It's still below 2019 levels. I actually don't have that number.
It continues to improve based on the, you know, the weakening dollar. I actually don't have the number with me. The second corridor that's behind is AP outbound, still below 2019, but picking up. I think it was about 85% of 2019, but again, picking up. The third laggard was AP inbound, people going into Asia-Pacific. Also below 2019, but also recovering nicely. Last I looked, it was about 90% of 2019, with strong growth last quarter, especially from Japan, which had a significant increase once it opened its border, which then gets us to China, which is sort of in your question.
In terms of outbound China travel, we do believe this is gonna pick up steam as more flight capacity is available, ticket prices moderate, new passports and visas are obtained, and restrictions are lifted. We do think that's gonna pick up first for China. You know, initial destinations that we're seeing and thinking are Hong Kong, Thailand, Singapore, Malaysia, so Southeast Asia more broadly. That's outbound China. Inbound travel to mainland China has not increased as much and may not until we get a little more stability in the COVID situation. We think outbound China will recover a little faster than inbound China.
Just to summarize, cross-border travel recovery generally in line with what we expected in Q1. We are assuming that the recent trends will sustain in Q2, and we expect outbound travel from mainland China to recover first and the pace of inbound to lag a little bit as well COVID unfolds. That's as clear as our crystal ball gets. We will see. That's what we think.
Thank you. I appreciate that very comprehensive answer. Since 2016, when Visa, Mastercard, and the card issuing banks negotiated the choice agreements with PayPal, Visa, Mastercard, Amex, and Discover rolled out Click to Pay, the multi-network button, and now the largest Visa and Mastercard issuing banks are introducing their own online wallet. How would you score the success to date of Click to Pay, and what do you see as the greatest opportunities to improve? The related question is, you know, what's the opportunity for a bank-led button and why now?
Okay. Yeah, great question. Listen, let me give a broad point first. We are constantly working to remove friction at the point of sale, be it face-to-face or online. We want payments, the payment experience to be seamless. We are never gonna stop on trying to make it seamless. In the online environment, the guest checkout experience remains a pain point. That's just a fact. We will continue to focus on sorting this out until it's solved. Click to Pay absolutely can and will be part of the solution, such that when a user selects guest checkout or goes to enter their card information, Click to Pay can seamlessly serve up their card credential with Card Art and provide a very easy way for them to complete that transaction.
It's great for the cardholder and great for the merchant. Getting that out there and implementing it is a big piece of work that we're continuing to push on. We continue to advance this Click to Pay solution. We've got over 19,000 active merchants in 25 countries, over 50 acceptance enablers. We're gonna keep at that. Nothing is easy in this business, and we're gonna keep at it 'cause it's incredibly important, and we have to solve for friction in the card-not-present e-commerce guest checkout experience, and we will. On your question on the bank-led button in the U.S., we think it's great.
We think it's fantastic. We welcome any and all solutions that make it easier to buy and sell with Visa cards online. That's what we wanna have happen. That's what's important to us, especially those that provide a more secure transaction and protect cardholder data with tokenization. I can't emphasize this enough. We think what the U.S. banks are doing with EWS is fantastic, and we'll do what we can to support. Again, any effort that is enabling choice and removing friction at the point of sale for Visa cards is good for merchants, it's good for consumers, it's good for the ecosystem, and we'll do whatever we can to help.
We just have to keep our eyes on that main goal, which is a seamless cardholder merchant experience in e-commerce, specifically in guest checkout, and we'll support a range of things to make sure that happens.
Very clear. Just pivoting to my last question. What's top of mind right now among Visa's largest issuing banks? What are they most looking for in terms of consulting services?
It's a great opportunity for me to toot the horn of the advisory services at Visa. I am really, really proud of what this team does, the impact that it has for clients, the growth that it has achieved, the broadening of the areas where it can provide expert and stellar advice. I think what our consulting and advisory services team is doing is world-class, and its performance in the market is proving that out. I don't think anyone in the world is better providing advice on payments than the folks at Visa, given what we can bring to bear and the fact that this is what we do for a living every day. It's a great.
That's not just to pat our consulting guys, advisory guys on the back. It's to tell you guys as investors that there's a long runway for continued growth in this consulting and advisory space directly from the services we provide, also indirectly from the accelerated growth that results from that good advice and partnership. In terms of some of the key areas, I'll mention a few. I mentioned earlier this, what we call the Visa Portfolio Health Check, which is where we go to issuers or merchants or acquirers, and we take a data-driven benchmarking approach to look across all of our clients' portfolio to determine where there is room to improve. Everyone has pockets to improve, and they can, everyone.
Then we combine that diagnostic with actionable recommendations and an in-flight implementation team to actually make it real. This is one of our most common and most powerful. It doesn't matter if you're the best issuer in the world or an up-and-comer, everybody benefits from this, and it drives real business. I also mentioned this one, in passing, but it's also a big one, is product design and development. There's lots of demand to support and partner to build new value propositions for new segments to get spend in new categories or to target recent grads, sustainable products, ultra-high net worth.
A data-driven approach to new product design is something a lot of issuers are looking at. I wish I could say more about that, but a lot of that's confidential to those issuers as they roll out their new programs. Marketing-as-a-service is another one I'm very excited about. Visa has some of the best marketers in the world, especially in the digital and social space, and we do that for our own brand. We're a very powerful brand, but now we're saying, "Let's turn those capabilities and actually provide it as a service to our clients to help them in the digital space." We're doing a lot of work to actually help drive marketing-as-a-service in the digital and social space for our clients.
I can't list them all, but goodness, we're providing digital advisory services, crypto advisory services, or a little bit less now than in the past, great risk services. There's a wide range of capabilities that we feel really, really good about in this space and, you know, stay tuned to coming attractions in the advisory services space 'cause it's a real powerful engine for us.
Oliver, thanks so much for this wide-ranging and insightful discussion. It's been terrific, and congratulations again to you on your big promotion. Jennifer, thanks so much as well for being a part of our conference and our fireside chat today.
Thanks, David. It was our pleasure. Thank you so much.