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Status Update

Jun 13, 2023

Ryan Steelberg
CEO and President, Veritone

All right. Good day, everybody. I'm excited to present to you today with some of my esteemed colleagues. My name is Ryan Steelberg, and I'm the CEO and President of Veritone. I'd like to say we're also the introducing what we're calling Veritone HR Solutions, which is looking at really combining the technologies and efforts of both PandoLogic, which many of you guys know and use and trust, as well as a pending acquisition, which we're hopefully going to be able to announce the close in just a few short days here, of Broadbean, based out of London. One of the market leaders, obviously, in job distribution, aggregation, and dissemination. Today, we're going to talk about how we are leveraging and applying state-of-the-art AI into talent acquisition and recruitment advertising.

Yes, we will be talking about generative AI and its impact and its exciting opportunities in this space as well. All right, to kick it off, let me introduce my speakers who are joining me today. I'm excited to have Sumit Gupta, the CTO of our conversational AI technologies at Veritone, formerly at PandoLogic, and also Corey Hill, who is one of our lead product managers and product leads over our generative AI solutions and R&D efforts here at Veritone. Excited to have you guys both here today. Say hello.

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Hey.

Corey Hill
Senior Product Leader for Generative AI Solutions and R&D, Veritone

Yes.

Ryan Steelberg
CEO and President, Veritone

All right. All right, we're going to drill into them later and ask some exciting questions and have them speak to some of the applications that they've helped build and bring to market, and then also get their perspective on some of these newer AI technologies as they're rolling out here in the market. Let's look at an interesting quote. You know, Steve Jobs is quoted often, and I think that we pulled this quote from one of his more recent commencement speeches at a university before his passing. It's very interesting, and let me read it to you real quick. "You can't connect the dots looking forward. You can only connect them looking backward.

You have to trust that the dots will somehow connect in your future." It's really interesting, you know, and I think what he was speaking to, with a little bit more context, was, intuition, karma, his gut feel. I think I would like to take a little bit of liberty with this quote and think about... Imagine he's talking about data sets, right? Again, it's, and historically, you're right, you haven't been able to necessarily, make predictions on how you connect the dots or where trends are going in the future. By looking in rears now and harnessing AI machine learning, you can start to do that. You can start to look at these, what's happened in the past, start ingesting and analyzing tons of different data points to truly make predictions, right, going forward.

I think it's a great segue of one of the greatest minds who candidly helped build so many of the experiences and technologies that we appreciate and enjoy today. Now, with the age of AI, and really with generative AI, the art of the possible is being presented to us, and we're experiencing it in real time. Let's talk a little bit about the evolution of tools and technologies in talent acquisition. You know, job-based advertising has been around for a very long time, with some of the earliest reported job postings going back to the 1700s, I think as early as 1704, with job postings in Bostonian newspapers back in the day.

As, you know, distribution of news outlets, and other sources of information were distributed across our country and around the world, and they, that ultimately led up to Yellow Pages and then subsequently, newspapers at scale. As we've moved into the mid-90s and through the early 2000 , the World Wide Web radically changed everything. Obviously, having a proxy of websites, and ultimately job aggregation sites that were interactive, was a complete game changer. It wasn't just the ability for hiring companies to post jobs, but it was also for the job seekers. There was a place, a single source of truth, whether it's local or national in scope, that people could, and individuals who are looking for jobs, could go seek them out and sift through and search through all these different jobs.

What's interesting is, as we made that transition from newspapers to Yellow Pages to ultimately websites, something else was underneath the current of all this, and that's the data. Not just the data of the information about a job opening or a job listing, but the data of the action of the job seeker searching and looking at these different job opportunities and job openings. Back in the day, you couldn't track exactly who was reading the newspaper. You absolutely could not be able to track if that job seeker was looking at that ad or even had successfully even picked up the newspaper.

Today, obviously, you know, and sitting on the shoulders of a lot of what the World Wide Web fundamental architecture provided, and a lot of the early advertising technology solutions in the digital internet age, we now have a data set, a data current, underneath supporting the job seeker ecosystem and the job advertising ecosystem, that now we're really starting to harvest and leverage. That really gave us the birth and the marriage between these legacy-rich data sets, now digital in scope, and in vast supply, with the onset of advanced AI machine learning tools. If we fast-forward a little bit, we start to see some of the earliest implementations of programmatic job-based advertising as early as 2007.

Remember, a lot of what we're talking about here in programmatic job-based advertising sits on the shoulders of a much larger industry, global brand-based advertising and display-based advertising. A lot of what we're seeing here and taking advantage of and leveraging for our industry, focused on talent acquisition, you have to be able to look and compare and contrast of the trends that occurred in the past, sound familiar from a Steve Jobs quote, about how we're leveraging these insights, these technologies, these tools, these capabilities from ad tech as we transition into job-based advertising.

Now, obviously, Moore's Law, we're really seeing the effect of that is now it seems to be that the AI machine learning utilization continues to advance so quickly, and we're not just seeing better targeting and then better job searching and indexing resumes, but now we have brand-new exciting technologies such as conversational AI and ChatGPT and new derivatives of generative AI, that are not only being used across many different industries, from finance to media and entertainment, but also for us here, focused on the HR space and specifically the talent acquisition space. Let's see first, and get a little bit more insight on the flagship product, that we brought to market through PandoLogic several years ago. The really true first programmatic job advertising platform, pandoIQ.

Speaker 4

Human resources is supposed to be about humans. I mean, it's right there in the name. When your hiring team is more like an assembly line, glued to their computers, manually posting heaps of jobs everywhere they can think of, that human part feels nowhere to be found. This is a new era. Meet the programmatic job advertising platform that revolutionized everything. pandoIQ's powerful artificial intelligence takes the mind-numbing copy-pasting and nerve-wracking guesswork out of the job posting process. When you plan a hiring campaign with pandoIQ, you tell us who you need. Before you ever spend a cent, we predict what it will cost to find them. pandoIQ chooses the ideal recruiting sites from thousands of options, targeting the ones your next great hire frequently visits, then fires off your ads at precisely calculated times, surfacing the most relevant applicants for you to pick from.

pandoIQ continuously sharpens focus, evolving your campaign as the market changes, adapting automatically to meet your hiring needs and stretch your recruitment dollars as far as they can go. Now you're free to get to know the best talent, build great teams, and take care of your humans. pandoIQ will do the rest, so you can get back to doing what the computers do.

Ryan Steelberg
CEO and President, Veritone

Very exciting, obviously I'm thankful for many of you who are watching today are customers of pandoIQ, and you've been realizing and experiencing the benefits of this amazing programmatic AI technology now for years. Again, what makes it work is the data. What makes it work is the interactivity, the connection points between job boards, between job seekers, between application tracking system, ATS systems. That's what pandoIQ does. It brings it all together and makes it very easy and efficient for talent acquisition and recruitment teams to find exactly the right talent they're looking for, where those job seekers are at. All right, let's keep going here.

Again, I touched on it a little bit, the rise of AI and TA is really grounded in a transition in very similar to many different industries, of being a data-driven decision-making business. That helps mitigate human bias, but also provides a tremendous amount of efficiency gain and empowerment for these talent acquisition teams. Truly, AI allows a team of really any size to continue their operations with improved ease, efficiency, and ultimately performance. Like all new technologies, when you are transitioning from a purely manual human-on-the-loop process to human-in-the-loop, or in some instances, human-out-of-the-loop processes, like full autonomous AI-based programmatic advertising, you have to also appreciate some of the downsides or some of the negative attributes that this technology can provide.

That's why you're seeing a lot of government agencies and municipalities across the United States and around the world, making sure that they're looking at these technologies, to make sure that there's transparency, that we are appropriately analyzing and removing bias from our AI models and whatnot. You're seeing an increase and a rise in legislation, which is good, right? We want structure, we want order, for this to be a thriving, helping, healthy tool set powered by AI, we need insight and governance from our legislation and our government bodies. In addition, we also need to have explainable AI. It's very simple. You know, the joke back in the ad tech days was nobody ever got fired when they placed an ad on Yahoo's homepage.

A manual posting of an ad, right, for display-based or consumer-based advertising, went through a very similar transition. When you go to programmatic, can you explain where your ads are going? Can you explain why the copy was written a certain way, programmatically? Are you targeting a diverse group? Are you excluding a certain you know, socio or economic demographic group? These are all things that have to be considered when you're building and deploying sophisticated AI-based systems, and you have to be able to reverse engineer, as the providing technology company, to explain how things are working. This is not just about for protection or bias, but it's also just explainability.

For that local talent acquisition or recruiting professional, they understand that historically, when they placed a job on a certain job board, or an owned and operated job board of their own company, they knew what to expect. They knew what data elements that they were expecting back. They knew the criteria of success. When you go to fully programmatic, you have to be able to explain and compare and contrast that now programmatic automated function as compared to the legacy human element. Explainable AI, the extent to which the internal mechanics of a machine or deep learning system can be explained in human terms, what I just went through in detail. Second, understanding the how and why behind AI means you can better control your tech stack and proactively comply to both national and local regulations and governance.

This is a little bit of a Veritonean attribute, but we are very passionate for AI for Good. In almost all of our products across different industries, from media and entertainment to state and local policing, and even in the legal system, we are very, very passionate and believe strongly that AI can be applied for Good and still let us run businesses. From it, from transparency in policing to improving the hiring practices, and overcoming language barriers, Veritone is dedicated to enhancing the human effort, the human capacity, by democratizing artificial intelligence. Standing by pillars of compliance, transparency, explainability, key tenets for Veritone in all the products we build and deploy and sell, but especially in the talent acquisition and HR sector.

This is not just about our focus and attention on the hiring company, but also on the job seeker. At the end of the day, this is an ecosystem, right? Ultimately, companies that are looking for talent need to find and engage and embrace the job seeker, and subsequently, those who are looking for a job, we need to help them find the right type of company and the right position at these respective companies that they want to work for. We've learned a lot over the last many, several years. Some of these are obvious, but I'm going to try to tie it back on how AI and machine learning takes advantage of these, takes advantage of these learnings. As we were discussing on the previous slide, transparency is critical.

Not just in transparency in how the AI models work, but also transparency in terms of the communication exchange, right? The contract between the job seeker and the hiring company. I'll cover two very basic attributes where it truly translates into a significant improvement of performance for job-based advertising. One, historically, job-based ads that included pay information, compensation information, as compared to those that did not, we've seen a radical improvement in conversion rate and a significantly lower cost per applicant when these hiring companies, when these job listings and job advertisements include compensation information. Seems pretty obvious, but again, how do you manage this at scale?

We can analyze millions of job postings across thousands of job boards and websites and social media sites to truly, in near real time, find out what ads are working, what copy is working, what imagery associated with an ad is working, and not just wait days, weeks, or months to get those learnings. We can harvest that information in near real time to improve our targeting models and make sure that we are putting the right ad with the right copy in front of the right job seeker at the right time, where they are at. A second learning, and this is obviously very acute for many of us since the COVID days, is remote versus work from office.

This is a radically changing dynamic that we're all dealing with right now, even us here at Veritone and our respective companies, this also plays into job-based advertising. Similar to providing transparency on compensation, providing transparency and being clear and articulate about whether these are jobs that can be worked at remotely from home or virtually, or those that are work from the office, is very important. When there's transparency and clarity, again, you're seeing, depending on what that person's looking for, significant improvement in terms of cost, in terms of lowering cost per click and lowering CPAs, and conversely, conversion rates.

Misleading that user and when they start their journey, that job seeker, when they start that journey, and they find out that a role really wasn't available for remote or vice versa, can have a devastating effect on the performance of your campaigns. pandoIQ and a lot of the programmatic AI-based solutions, we help eliminate those mistakes. We help and optimize for, again, putting the right message and the right job in front of the right user to maximize the return on our job hiring investments. With the new lens of AI, supported with all this data and intelligence, we can reimagine what the hiring process looks like. Starting from attraction, job sourcing, finding the right candidate where they are, to engaging that candidate, right?

Whether it's in person or through a chatbot or a conversational AI, which we're going to talk about, and then ultimately through that journey of actually successfully hiring them and onboarding them. Again, it doesn't stop there. Ultimately, we want to look down the funnel over time. We want to be able to assess the quality of our applicants and be able to refine our job acquisition technologies and models. Even though we feel that we're hiring a great number of new candidates that seem to be qualified, we can answer questions like: Why are they leaving after six months? Why is this the wrong fit culturally for our company?

Too many of these areas are disparate functions. At PandoLogic and underneath Veritone, we are very passionate to connecting these dots, to not have it just a linear sequence, but an ecosystem that, again, a self-learning opportunity that will take these learnings to continue to improve every aspect of not just the talent acquisition life cycle, but the entire hiring and HR journey for these applicants and these employees. We went through pandoIQ, the AI-based programmatic advertising platform. Now let's cross over to once we've connected with a potential job seeker, we want to engage that user in the most cost-effective and dynamic way. We want to introduce conversational AI for talent acquisition. Let's watch a short video of what Veritone and PandoLogic have brought to market and are continuing to advance upon.

Speaker 4

The pandoSELECT dashboard leverages Veritone's generative AI platform for its recruitment chatbot. This conversational AI tool is a fully customizable and personalized recruiter chatbot that can engage with job applicants and perform evaluation based on their responses. Veritone's generative AI enables the chatbot to generate appropriate interview questions by processing job descriptions and company metadata as an input. The AI chatbot can also respond to ad hoc questions from candidates about the job, company, or industry, empowered by a domain-specific large language model. As the candidate engages with the chatbot, the knowledge graph is updated based on candidate responses, and the evaluation score is calculated. Once an applicant completes the chat, the information is displayed on the dashboard alongside the evaluation, allowing recruiters to make decisions quickly and efficiently. Gone are the days of manual job postings and drawn-out screening processes.

With Veritone's generative AI, the recruitment process has become more effective than ever before.

Ryan Steelberg
CEO and President, Veritone

Very, very exciting. Obviously, we're seeing how we're transitioning now from AI-based programmatic job advertising, really at the top of the funnel, to now engaging that applicant as they move through the journey on the hiring process. With that, I want to reintroduce Sumit, who heads up the conversational AI platform and product suite at Veritone. Sumit, how are you today?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Great. Thanks for having me on, Ryan.

Ryan Steelberg
CEO and President, Veritone

Yep. Sorry, I was a little long-winded in my intro to finally get to the real meat of the presentation. I'm glad you guys stuck around for the presentation. You know, we've You know, chatbots and conversational AI in the area of recruiting, you know, we've heard a lot about it. Can you explain in your own terms and words, you know, what makes for a better conversational AI experience, and how are customers evaluating performance or success with this tool?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

It is a tough question to answer. You know, if you just take conversational AI on its own, I'd say, you know this, Ryan, the team and myself, we've been working on conversational AI for about seven years or so now. I'd say the first couple of years, cannot tell you how many hours were spent sitting around just talking about what makes a good conversation and, you know, getting into the philosophy of it, and then getting into how do you make this objective, because this is a very subjective topic. One person's good conversation is not someone else's. We spent a lot of time, you know, doing the traditional things, I'd say, around creating metrics, around engagement, how are we engaging people, how many people start conversing with us, how many people complete the conversation.

A lot of typical conversion metrics and engagement metrics. What we found, however, once we applied conversational AI in the recruiting space, and our first application was a screening product. Somebody applies, you know, we send them out an invite and say, "Hey, I've seen you apply. I'd love to chat with you," or something to that effect, get them into our conversational experience. What we found that mattered, especially to our customers, but also by virtue of which to us, was our impact to downstream metrics and the metrics that matter to the business. For example, a typical metric, which would be time to fill for recruiters, it's like the gold metric. How does that get impacted when you introduce a technology like conversational AI in the process?

That, that really honed in on how we thought about the conversational AI and how we optimize our conversational AI. It became, frankly, less about conversation for conversation sake, even though we still wanted to engage people, make it really interesting to people, and keep our NPS scores up. What became very obvious to us is, hey, we need to really tailor this so that we collect good and unique information, so that recruiters can make their decisions easier, faster, better, right? You talked about customers, so I'll just bring up Randstad as an example, and quick tease, we have a case study coming out. Randstad has been a long-standing customer of ours, in the enterprise chat space. They have chat integrated with their ATS. They use GR8 People, in this case, as the ATS/CRM.

Somebody applies, we engage with them, we do the chat, we move all the data back, including evaluation data into their ATS/CRM. They're able to leverage it. The case study very specifically is around a department that's hiring recruiters. They're a recruitment team using AI recruiter to hire recruiters. Try saying that 5x fast. This is where we are. What they found, they have amazing results, what they found is time to fill increased by 20%. Our rate is faster now, by 20% with them. You look at the other numbers they're measuring, it's quite clear their team productivity went up by 135%.

It's not crazy because what they're saying is they're saving 20-30 minutes with a phone call every time our conversational AI goes and screens somebody, right? The numbers are fantastic, and those are the metrics that actually say, "Okay, this is good conversational AI in this space.

Ryan Steelberg
CEO and President, Veritone

listening to those stats were very impressive, and particularly in the efficiency side. You know, this has obviously progressed a lot from just simple question and answers to a much more engaging, dynamic conversation. At the end of the day, I mean, these are people, right? They have different unique experiences. They live in different areas of the world. They have different interests outside of just the job they're applying to. Obviously, in that demo that we just saw, I obviously saw not just a very, you know, a limited structure Q&A, but I did hear about generative AI and potential GPT interaction. Can you explain to me a little bit more of how we've advanced it outside of just a simple Q&A process?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Sure. We've been leveraging a lot of similar and older technologies all the way back to when, you know, these large language models didn't exist in various ways on getting it done. Now the tool sets we have are so powerful, they really are changing the landscape. For example, one of the things we always wanted to do was not just do very simple, like, "Hey, we're going to ask you a question," you answer the question, it starts feeling like form filling. We had to make sure that we were beyond that. One part of it was purely CX, what's the conversational experience around it? We have focused and honed in on that. There's a big multimedia component to it.

You know, can we introduce videos in there, which becomes now an employer branding opportunity, which I'm sure Corey will get into that when we talk about this more. Then how do we do things like. I'm glad you switched to this slide. Generate questions. It's not just questions, and we see this differentiation between us and a lot of our competitors, which is that those questions are specific to the job. A lot of chatbots out there are really asking a standard set of questions. It doesn't matter what the job is, you know, I'm just going to ask you these things, right? We are genuinely tailoring the conversation for the opportunity that you, the talent, are interested in. What you see on the slide is some of a small portion of the pipeline.

you know, we created a DSL LLM for a very specific task, and in this case, was around generating questions.

Ryan Steelberg
CEO and President, Veritone

Sorry to interrupt you.

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Okay.

Ryan Steelberg
CEO and President, Veritone

When you say DSL LLM, you're meaning a domain-specific large language model as compared to, I'll call a general, you know, untrained, if you will, large language model like GPT-3 or 4.

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Correct. Thanks, thanks for that. One of the specific tasks here was question generation, but it also, generally speaking, you can imagine that you may need to take your large language model and fine-tune it to your domain. Our domain being HR, the language of recruiting is different, right? The tasks we do in recruiting are very specific, and you might get a greater yield out of fine-tuning a large language model instead of just using it off the shelf. You'll get a better result and all that good stuff. The specific part of this workflow that we're showing is describing where we create the questions. I'll back up a little bit because what we do, and, you know, I hope people understand this, we really do a full serve kind of a product solution, right? It's pretty much hands-off.

A lot of our competitors that don't do the rote, you know, one chat, what they'll also do is ask the recruiters to punch in the questions.

Ryan Steelberg
CEO and President, Veritone

Yep.

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

We're really trying hard always as a product team, to take the burden off the recruiter, not add it. Here's another tool you got to go manage and nurture and feed. We will typically set up a way to go get your job descriptions automatically. It could be a job feed, could be API, whatever. Then we go and understand what the job description is. We have a taxonomy, so we pull this thing apart. This same understanding goes to pandoIQ, by the way, with its various algorithms. Now it knows how to distribute the job in the right way and everything that we talked about. The other side of the coin is, now we need to know how to converse about the job.

Again, if you think about this philosophically, also industry-wise, recruiters are trained on a specific domain. You're a tech recruiter for AI, right? You're a recruiter for marketing, and you know the buzzwords there, you know how to talk about it. Here we are, we're basically what would have seemed in the past as a dreamscape scenario, taking any job automatically and being able to talk about it automatically, which is phenomenal. What we've done in our DSLM, of course, is train it to specifically generate questions for a given job description, and those questions are what we then use during the chat, during the conversation.

Ryan Steelberg
CEO and President, Veritone

Yeah, this is, I mean, it's so exciting, you know, and it really puts in context to what a lot of us have been able to have been experiencing directly with, like, ChatGPT. Now, you know, I think that our audience and our viewers are seeing how we're fine-tuning this. We're taking advantage of these newer technologies, these broad-based large language models. Frankly, that can tap into the more the zeitgeist or the general conversation with an applicant, and marrying that with a domain-specific large language model, the right, that we've successfully onboarded and integrated through our technologies, to really have a in really a single conversation, both a very specific and organized, and structured conversation about the job.

In that same conversation, get to know about that person, about other interests that may not be in our domain-specific large language model in specifically. I could see this, that we could start to collect information to learn a lot more about this person. Not just in the specific Q&A about this specific job, but about them. How are they going to fit into the culture of the company, which is so critical and important?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

That's so true, and, some of the recruiters' feedback, even early on, would be around this topic of being able to see beyond the resume, right? This conversation and the data coming back helps them see the person beyond the resume and maybe find a fit elsewhere. You're absolutely right.

Ryan Steelberg
CEO and President, Veritone

Sumit, this has been great. I really appreciate you walking our audience through this. To be clear for our audience, you know, we have off-the-shelf, turnkey conversational AI solutions tailored for talent acquisition. One, I would say, is more of once it's configured, a self-service solution, very tightly integrated with pandoIQ, which is pandoSELECT. I know it's very exciting, and we've been working on it. You touched a little bit on it with some existing clients. In addition to pandoSELECT and some of our self-service solutions that are integrated with pandoIQ, our conversational solutions are also available through an enterprise-based solution, meaning without integration with pandoIQ.

Can you explain just the difference between Veritone's products for pandoSELECT and how that compares to, I'll call, enterprise conversational AI solution that we offer?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Sure. pandoSELECT really is meant for, you know, the franchise shops, for example, is a good way to put it, where they don't have an ATS or they're not leaning into their ATS for decision-making. We'll provide the dashboard, where, as you saw in the clip, it went by maybe quickly, but, you know, very typical. You can see the jobs you have, you can see the applicants for those jobs, and you can see their profile. What was the conversation? What were the highlights of this conversation? All that good stuff. A lot of enterprises, however, really, and teams in those enterprises, really work in and around their ATS. They never want to leave that. That is the source of data, it's the truth.

They need to work in that realm, and that's where the workflows lie. The enterprise product really is about bringing the chat functionality into your workflow, into your existing workflow, into those ATSs, where the data comes back and insights come back and everything. Decision-making processes still live where they could be.

Ryan Steelberg
CEO and President, Veritone

Yep, that's great. A little plug to our pending acquisition of Broadbean, you know, who have successfully integrated with over 100 of the most popular and largest ATS systems around the world. Do you think we'll be able to take advantage of Broadbean's ATS integrations to power our enterprise conversational AI solutions?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

Oh, for sure, and extremely excited about that acquisition and the team. They're just a solid team, and looking forward to getting all those integrations in, yeah, absolutely.

Ryan Steelberg
CEO and President, Veritone

A summary here for, again, our viewers, is conversational AI is a fantastic tool that is modular in scope. You don't have to use it when you engage with Veritone and PandoLogic technologies. But it really can help you engage, again, that candidate where they are, when they're available, and as we're going to tease here in a little bit, potentially in the language that they want to hear it in. Thank you, Sumit, for walking us through this incredible technology and giving us some insight of where this is going. And again, at the end of this presentation, we'll have a URL up for those who are interested in getting more information about any of our conversational AI applications or technologies.

We teased a little bit, so now let's look a little bit into the future, and look what some of the newer AI-based models and technologies that are currently available and coming on the horizon here, and how we can incorporate some of these into talent acquisition. We talked about programmatic job advertising, and then we talked about conversational AI and how conversational AI for talent acquisition can be seamlessly integrated with the top of the funnel job advertising, but also, as we mentioned on the enterprise side, fully integrated with the ATS systems. It's very, very exciting. Now let's talk about generative AI. What I mean by generative AI is the GPTs of the world.

This is actually leveraging these tools to create new pieces of content, to create potentially a new experience when you're engaging a job seeker. With that, we're going to focus on, for this presentation, on one aspect of synthetic content creation, which is synthetic voice, and how synthetic voice technologies, which can be applied for the HR space and specifically for talent acquisition. Let's watch a short video of what Veritone does and provides, as it relates to synthetic voice in the industry.

Speaker 4

Hi, I'm Anne Ganguzza, professional voiceover artist. Check out this AI clone of my voice.

Advertising agencies, production companies, and film studios can easily translate existing English voiceover into new languages. Now listen to my AI voice clone say that in Spanish.

Agencias de publicidad, compañías de producción y estudios de cine pueden traducir fácilmente la voz de narración en inglés existente a nuevos idiomas.

Verified AI translated voices with Veritone.

Ryan Steelberg
CEO and President, Veritone

All right. Exciting stuff. With that, I wanna bring in Corey Hill, who is going to talk to us about, you know, what we're building here at Veritone, you know, who we're servicing with these incredible new synthetic voice technologies, and specifically how these can be applied to the talent acquisition marketplace and opportunity. Corey, welcome to the show again.

Corey Hill
Senior Product Leader for Generative AI Solutions and R&D, Veritone

Thanks, Ryan. Appreciate it. Glad to be here.

Ryan Steelberg
CEO and President, Veritone

Corey, very exciting video. You know, a lot of us have different experiences and exposure to some of the synthetic voice technologies out there. Can you just provide an overview of what you've seen in terms of some of the really practical and utility-based use cases of synthetic voice? Maybe you can go on a little bit about walking through how this technology can be applied specifically to the talent acquisition opportunity?

Corey Hill
Senior Product Leader for Generative AI Solutions and R&D, Veritone

Absolutely. Yeah, I think we're seeing a lot of opportunity to reduce the amount of time specific talent needs to spend inside a studio recording booth. They're able to kind of replicate and scale their voice very quickly and still maintain that kind of brand experience that their specific voice and all of the attributes around it provides. We're doing things all the way across the gamut, from taking real-time sports data and producing commentary to generating very unique and specific experiences for personalized greetings through some partnerships we're working on with some companies in that space as well. I think the opportunities are spanning the gamut across multiple media and entertainment spaces.

I think for the opportunities in talent acquisition, if you think about it, you know, the acquisition component, we look back at kind of the life cycle wheel of talent acquisition that you showed a little bit earlier, and there's significant opportunities in each of those little slices of that pie, right? As you're thinking about the ability to produce recaps of maybe your presentations on a specific conference and give the job seeker the ability to ask questions about the current conversations that you're having with not only customers, but specific social media posts as well, it enables you to effectively reproduce that content in a summarized way, but maintain that brand consistency.

If you have one voice that's presenting, maybe that's a recruiter, maybe it's your SVP of sales or marketing, you can take that person's voice, clone it, as we saw in Anne's case, and reproduce that content in multiple languages so that you maintain that consistency. That's really important, right? In the talent acquisition space, is to reduce any bias and maintain that consistent experience across each candidate, regardless of their localization or specific economic attributes around their location too.

Ryan Steelberg
CEO and President, Veritone

I can see, again, a lot of opportunity, to really automate and personalize a lot of the different areas of the life cycle for talent acquisition. You know, I think in the industry, you know, I think many of us know, you know, Chad and Cheese podcast. What do we do for Chad and Cheese, you know, who a lot of us know in the HR and talent acquisition space, you know, how are they leveraging synthetic voice for example, their podcasting when they're talking about HR-based technologies?

Corey Hill
Senior Product Leader for Generative AI Solutions and R&D, Veritone

Absolutely. I think those guys identified a significant opportunity to scale their presentations into multiple languages. Really taking that into Portuguese-speaking markets, Spanish-speaking markets, and kind of providing that expertise and that, just that really engaging conversation that they have around HR, and present that in a highly hyper localized format, right? Instead of someone sitting there and potentially reading subtitles, they're actually able to engage in a natural, a much more natural way than if they had to kinda do some translation and listen in English.

Ryan Steelberg
CEO and President, Veritone

Thank you, Corey. Now I can see how we're really helping close the loop on the end-to-end opportunity for talent acquisition. Starting again with programmatic AI-based, job-based advertising, to managing the experience with conversational AI. Now with synthetic voice, we can personalize it, and turn that engagement experience, all the way from an audio-based, job ad in multiple languages, but potentially now integrating these synthetic voices within into a dynamic, kind of next-generation experience of communication in an interview process.

If I pull all these technologies together, I think we can now see when we combine generative AI next generation with synthetic voice, and now showing you here with dynamic and programmatic avatars, we really can change the entire experience from the top of the funnel to a, to a pure programmatic opportunity for recruitment with not just generic chat, but with actual synthetic and personalized voices and avatars. Let's take a look.

Speaker 4

Hello. Thanks for your interest in the warehouse associate role at PandoDemo. I'm digital Chad. Thanks, Chad. My name's Ashley. I'd like to hear your elevator pitch. How would you describe yourself in two sentences or less? I'm extremely detail-oriented, and I love to see projects through to the end. Thanks for sharing. The warehouse associate will be an integral member of the PandoDemo team. You'll be responsible for providing leadership for the operation of business, including development and implementation of operational policies and procedures. How many years of experience do you have in warehousing?

Over 15.

Great. Tell me more about that. Where have you worked?

I've worked at FedEx, UPS, and more recently, DHL.

Let's dive a little deeper into your experience. Tell me about your two main responsibilities in your last role?

Ryan Steelberg
CEO and President, Veritone

I love that presentation. It's really interesting. Now I'll kind of open up to both you, Sumit and Corey. What am I looking at here? What different technologies and different tech stacks do we bring together to show you this experience of... For those, you know, who may not be aware, the voice, the voice of the avatar is fully synthetic. I'll turn it over to you, gentlemen. What am I looking at here? What technologies were brought together to create this experience, and how do you see this to be impactful and beneficial for talent acquisition?

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

It is, it is pretty impressive from a tech stack standpoint, right? We've got a voice clone. We've got an avatar. There's a lip sync happening with the voice in real time, mouth movements, right? There's emotions that are reflecting that as well. The talent that's talking, back to the questions and answering those questions are going all the way to the conversational AI. It's processing the responses, knows what to ask next. There's conversational AI on the back end. There's voice, there's text as well, and then there's visualization through an avatar all coming together. It's pretty impressive.

Corey Hill
Senior Product Leader for Generative AI Solutions and R&D, Veritone

Very much so. I think, you know, typically I focus on the voice clone aspect and the ability to take that individual's voice and now kind of in the pipeline, right? It's a full experience. You can increase velocity, increase engagement by not just sending emails back and forth, right? You can have this person's voice now present summaries and kind of give you a recap of how the interview went. Maybe give summaries of the people that are gonna be interviewing with in the future. You know, maybe they send up kind of a cool pump-up reminder, like, "Hey, you know, we've got this great interview coming up next week.

We're so excited to have you here." Think about the recruiters now being able to scale their ability to now talk to more, more job seekers, right? It's really engaging you to not only just expand and find more talent, but really create an experience that makes people look forward to continuing that conversation with your organization.

Ryan Steelberg
CEO and President, Veritone

Yeah.

Sumit Gupta
VP and Head of AI/ML Products and Research, Veritone

The branding experience here is just so powerful. Imagine, coming away from, I don't know, interviewing at Disney and talking to your friends, "Hey, Yoda interviewed me." Although it would sound weird, but it would be a great experience, and it's a great branding effort.

Ryan Steelberg
CEO and President, Veritone

I agree. I think employer branding, and I'll say brand continuity, is critically important. You know, again, now you can imagine an experience that you're investing in a synthetic voice or an ambassador of your company. Could be a robot, could be your CEO, as we mentioned, or you, in your case, it could be Yoda. Maintain that all the way through the experience, right? From the job advertising to the conversational AI, to an interactive experience with a potential avatar. You can control the narrative, you can control the branding, you can control the messaging. Thank you, guys, for walking us through these exciting technologies and how Veritone, we've applied these unique and dynamic technologies into very turnkey applications that our customers can start leveraging immediately.

Again, you know, Jeanne Meister, you know, a very well-known author and kind of futurist in many areas in the HR space. Just to we'll kind of leave with this quote: "You know, AI will augment HR and give HR time to work on more strategic business issues. The opportunity is to use AI to streamline HR manual processes and provide a more consumer-grade service to employees." I think if you look at the technologies we walked you through today, and more importantly, the off the back of the truck and turnkey-ready applications that we walked you through today, I think you can businesses of any size can see how AI can truly impact and improve their talent acquisition, efficiencies, and cost. Thank you for your time today.

For those who want to get more information about anything that you've seen today, if you want to watch this video again, in slow motion and try to you know, take notes of some of the information we presented here today, please visit at veritone.com/ai4ta. Again, that's veritone.com/ai4ta. Hope everybody has a great day. Thank you.

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