V.F. Corporation (VFC)
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Earnings Call: Q1 2020
Jul 24, 2019
Greetings, and welcome to VF Corporation's First Quarter Fiscal 2020 Earnings Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Joe Alkire, Vice President of Investor Relations.
Please go ahead.
Good morning, and welcome to VF Corporation's fiscal 2020 earnings call. Participants on today's call will make forward looking statements. These statements are based on current expectations and are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed regularly with the SEC. Unless otherwise noted, amounts referred to on today's call will be on an adjusted constant dollar basis, which we define in the press release that was issued this morning.
We use adjusted constant dollar amounts as lead numbers in our discussion because we believe they more accurately represent the true operational performance and underlying results of our business. You may also hear us refer to reported amounts, which are in accordance with U. S. GAAP. Reconciliations of GAAP measures to adjusted amounts can be found in the supplemental financial tables included in the press release, which identify and quantify all excluded items and provide management's view of why this information is useful to investors.
During the Q1 of fiscal 2020, the company completed the spin off of its jeans business, which included the Wrangler, Glee and Rock and Republic brands as well as the VF Outlet business into an independent publicly traded company under the name Kontoor Brands. Accordingly, the company has removed the assets and liabilities of the jeans business as of the date noted above and included the operating results of this business and discontinued operations for all periods presented. Unless otherwise noted, results presented on today's call are based on continuing operations. Joining me on today's call will be VF's Chairman, President and Chief Executive Officer, Steve Rendell and Chief Financial Officer, Scott Rowe. Following our prepared remarks, we'll open the call for questions.
Steve?
Thank you, Joe, and good morning from our new headquarters in Denver, Colorado. Following one of the most transformative years in VF's 120 year history, fiscal 2020 represents a new chapter for VF as we begin to build on our long track record of growth, success and value creation for all of our stakeholders around the globe. With the separation of Kontoor Brands now complete and our relocation into Denver well underway, we can now focus on driving our powerful brands to become even more consumer minded and retail centric. Our first quarter results stand as a powerful proof point that our transformation to be a more purpose led, performance driven, value creating enterprise is yielding tangible results for our consumers, associates and shareholders. It's an exciting time at VF.
Let's take a look at some of the highlights from our Q1. Revenue increased 9% or 11% on an adjusted organic basis. Growth was driven by our 2 largest brands, Vans and The North Face, which grew 23% and 12% respectively, as the strong momentum for both brands extends into this year. Our Vans business continues to perform well above its long term growth target. More importantly, the quality of the growth is strong and diverse as we are seeing the rapid acceleration of the slip on franchise complement the continued strength of the old school.
Savant's team remains intensely focused and disciplined as they continue to deliver consistent performance that is driven by not just one thing. When coupled with the investments we are making to drive and fuel the brand's explosive growth, we are confident in Van's ability to sustain a trajectory above our long term target, including 11% to 13% growth this year. The brand is well on its way to achieving its $5,000,000,000 target by 2023. Similarly, The North Face continues to exceed expectations with double digit growth across all regions and strength in all channels and product territories. In light of the brand's strong Q1 performance, increased visibility to the full year and renewed energy in the brand's product pipeline and innovation engine, we are increasing our fiscal 2020 growth outlook for The North Face to 8% to 9%.
Speaking of products, we are just a few months away from the launch of FutureLight and the response from the marketplace has been very strong. Given the opportunity FutureLight has to significantly disrupt the outdoor industry, we've decided to invest even more aggressively behind the breakthrough technology. We look forward to sharing more with you over the coming months. Now let me give you a few more highlights from the quarter's revenue performance. International increased 10%, including nearly 30% growth in China.
Direct to consumer increased 16% with a 14% total comp and nearly 30% growth in digital. And work increased 4% with consistent performance across our brand portfolio. Our fundamentals remain strong as gross margin, a key driver of our value creation model, reached 54.4%, providing us the fuel to continue to drive investment and the capabilities required to sustain our growth momentum. And lastly, adjusted EPS increased 67% to $0.30 including a 10% increase in growth focused investments tied to our long term strategy. As a result of our strong Q1 results and increased confidence in the full year, we are raising our fiscal 2020 outlook, including an additional $20,000,000 of incremental investment, primarily focused on the North Face's FutureLight launch.
Scott will cover the details of our updated fiscal 2020 outlook in a moment. At the beginning of June, the move to Denver officially began. And in just a short time, we already have more than 500 associates living and working in the Denver community. The energy around our new headquarters is palpable and further validation of the decision we made just over a year ago to co locate our corporate leadership team and our outdoor brands at the base of the Rockies. By the end of the summer, we expect their relocation to be complete.
So 1 quarter into fiscal 2020, our business is performing ahead of expectations. We are thoughtfully investing in our brands and against our largest growth opportunities. We're confident in our ability to deliver our increased growth outlook and another year of top quartile returns for our shareholders. We look forward to our upcoming Investor Day scheduled for September 25 in Beavercreek, Colorado, where both our corporate and brand leaders will provide an update to our long term strategy, financial model and TSR algorithm. And with that, I'll turn it over to Scott.
Thanks, Steve. Fiscal 2020 is off to a strong start, yet another proof point that our consumer centric transformation continues to result in accelerated growth. VF Post Kontoor is a stronger, better aligned, growth focused version of itself, and the performance and composition of our current portfolio give us a high degree of confidence as we look to the future. Before diving into the results, it's important to note that Q1 is the smallest quarter of our year. So while performance is certainly encouraging, most of the year remains ahead of us.
With that said, we are executing exceptionally well. The fundamentals of our business are strong and the demand signals we are seeing from both consumers and retail partners give us confidence in our full year outlook. We're tracking ahead of plan and are pleased with the quality and balance of the growth across the portfolio. Now let's review the Q1. Revenue increased 9% or 11% on an organic basis, driven by continued momentum in our core growth engines.
Our Big 3 brands grew 16%, led by 23% growth at Vans and 12% growth at The North Face. The consistency of Vans growth across all regions, channels and product categories remains impressive. Equally exciting is the continued momentum of The North Face, which delivered double digit growth across all three regions with strength in all channels and product territories. Revenue increased 16% in our D2C business, highlighted by a 14% total comp and 29% growth in digital. Our wholesale business increased 8%, driven by 17% growth with our digital wholesale partners and strong sell through across key accounts.
From a geographic standpoint, we saw double digit growth in both the U. S. And internationally in the Q1, highlighted by 29% growth in China. The performance of our Work segment also remained solid despite a somewhat more tempered economic environment in the more cyclical parts of the brand portfolio. Revenue in the Work segment increased 4%, which was in line with our expectations.
Dickies revenue increased 2% in the quarter, which was impacted by a strategic repositioning of the brand in Japan and timing of shipments, which will impact growth during the first half of the year. We remain confident in the full year outlook of 5% to 7% growth for the Dickies brand. Gross margin expanded 120 basis points to 54.4%, driven mainly by our ongoing mix shift towards higher margin businesses and the timing of FX transaction hedge gains. SG and A grew slightly faster than revenue as strong operating leverage was offset by 11% growth in investments tied to our long term strategy. These investments continue to translate into strong in operating profit compared to the prior year.
EPS increased 67% or 86% on an organic basis to $0.30 reflecting strong growth in operating income as well as the benefit of lower interest and pension expense. Moving to the balance sheet, inventory increased 9%, which is relatively in line with our full year revenue growth outlook. We ended the quarter with adjusted gross leverage slightly below 2x as we used the proceeds from the Kontoor spend to repay short term borrowings. Our balance sheet position is strong, and we have a lot of dry powder to pursue our M and A agenda as well as other capital allocation priorities. As you saw in our release, our Board has approved a $0.43 per share dividend payable in September 2019 to BFC shareholders of record.
Consistent with our prior communication and disclosure, BS dividend adjustment represents the recalibration of our dividend following the spin off of Kontoor Brands. And as Kontoor announced yesterday, they intend to pay an initial quarterly dividend of $0.56 per share. When considering the Kontoor dividend combined with our dividend of $0.43 per share, shareholders who hold both companies will receive a total distribution that is equal to the dividend they had with VF prior to the spin off. The dividend remains a key component of our long term PSR algorithm, and we intend to grow our dividend consistent with earnings as we move forward. These actions should result in a market average dividend yield.
Now turning to our updated outlook for fiscal year 2020. Based on the strength of our Q1 performance, the broad based growth across the portfolio and increased visibility and confidence in our full year plan, we are raising our fiscal 2020 growth outlook. We now expect revenue to approximate $11,800,000,000 representing 8% growth on an organic constant dollar basis. Gross margin is now expected to be 54.1%, representing an 80 basis point increase compared to the prior year. Operating margin is now expected to be 13.8%, representing a 90 basis point increase over the prior year.
We now expect EPS of $3.32 to $3.37 representing 18% to 20% growth on an adjusted organic constant dollar basis, including $0.04 per share of incremental investment relative to our prior outlook. Incremental investment is focused on the launch of The North Face FutureLight technology. The ability to opportunistically invest demonstrates the power of our model, strong revenue growth and gross margin expansion, coupled with operating leverage across enterprise wide platforms, give us the fuel to invest and sustain momentum, while at the same time over delivering on our commitments to shareholders. Moving now to our segment outlook, we are raising our growth outlook for active to 10% to 11%, reflecting continued strength at Vans. We're also raising our outlook for outdoor to 6% based on the strength of The North Face.
We still expect the Work segment to grow between 4% and 6%. By brand, we're raising both our Vans outlook to 11% to 13% and Our North Face outlook to 8% to 9%. We still expect Timberland to grow at a low single digit rate and Dickies to grow between 5% and 7%. By region, we continue to expect high single digit growth internationally, and we're raising our U. S.
Outlook to 6% to 7% growth. Finally, by channel, we're raising our D2C outlook to 11% to 13% and maintaining our growth outlook for wholesale of 4% to 5%. So, 1 quarter into fiscal 2020, we're pleased with the balanced growth across the portfolio and our momentum heading into back to school and the key fall holiday season. Our fundamentals are strong and we are purposefully investing to sustain and accelerate our growth momentum. And the balance sheet is well positioned to pursue M and A as well as other capital allocation priorities to further enhance what we believe to be a top quartile TSR outlook.
We look forward to updating you on the evolution of our strategy, financial model and TSR algorithm in more detail at our Investor Day this September. Now, we'll open the line and take your questions.
Our first question today comes from Michael Binetti of Credit Suisse. Please go ahead.
Hey guys, good morning. Let me start with congrats on a great quarter out of the gate here at VF 2.0. I just want to ask one brand question on North Face. Congrats on really getting the momentum back there on a sustainable basis. And I'm just curious, it's July, so it's obviously very hot out and it's an awkward time to talk about North Face.
But as you look at the backlogs there, how would you describe how the retail customers are ordering for the back half of the calendar year? I know for a few years you mentioned, I guess shipping windows have slipped back, but retailers wanting goods a little closer to need. Is that continuing? And you get the sense that the retailers are ordering more or less conservatively than they were if you look back a year? Whatever you think the prevailing mindset is in the calendar for the back half?
Sure, Michael. This is Steve. I'll start. The North Face backlogs are good. They are in line with our guide for the year, our outlook.
I would tell you the retailers over the past 2 or 3 years and we've talked about this in the past, have absolutely modified their approach to how they place their orders, how they flow their product and that's very consistent with how we are modifying the way we approach being much more retail centric, thinking about increased flow, better merchandise assortments consistent with the time of year, but also helping raise the level of experience that we're able to help our wholesale partners drive. So, North Face finds itself in a really good place. A lot of hard work has been done over the last 3 years to put themselves in this position. The relocation to Denver, they've handled that extremely well and we're confident and looking forward frankly to the launch of FutureLight and what that will mean to the brand as it moves into this important fallwinter season.
Great. Thanks for that. And then I just want to ask something a little bit longer term and I know we'll get into the nitty gritty of it at the Analyst Day. But on the last call, Scott, you were asked about the 16% operating margin target from the 2017 Analyst Day. And I think you said it was still the right framework to think about for this business longer term.
And again, I know we'll get into the details, but now that we've seen some of the restatements, at that time that you guided to 16% before, you were working off of a baseline of 14.5% operating margin. Now we're working off fiscal 2019 restated at 12.9 percent and I guess 13.8 percent this year, so a lot of margin improvement this year. But I guess I'm just it's a bit of a steeper climb to get to 16% for here if that's still the right general range. Can you just help us think at a high level about what some the components in the margin that will be bigger drivers in this algorithm versus old co algorithm to keep that kind of level intact, if that's right?
Sure. Yes. And Michael, I think you set the right context, right? Because BF 2.0 or whether it's 10.0, after 120 years, I think this company has reinvented itself many times. But sure, the base matters, right?
And I would just point you to the algorithm, the earnings growth algorithm that we talked about for so long. And we'll give you an update on what that looks like this fall. But in general, you shouldn't expect a massive change from what we said before, right? The gross margin expansion, the leverage in the enterprise wide platforms and investing in those key growth drivers to get us a mid teens kind of earnings pace on a go forward basis. That's the ballpark you should assume going forward.
We'll clean that up. Again, it's a different portfolio than we had in Boston. It's a different baseline. So all those factors need to adjust. So that's a long way of saying, I wouldn't get too isolated on the absolute nominal number, think more about the growth algorithm on a go forward basis.
The next question is from Matthew Boss of JPMorgan. Please go ahead.
Thanks and congrats on a nice print guys.
Thank you. Thanks, Matt.
I guess first on the revenue front, Steve, maybe how best to broadly characterize the consumer as you see it today as we think about North America, Europe and China? And what drove your raised forecast for the vans in North Face if you broke it down if you broke down the trends by geography?
Sure. So, the consumer that we're focused on, we see remaining quite healthy. And if you were to break that down by region here in the U. S, We've done quite a bit of work over the last 2 years to really realign where our products are sold on the move. Some of the divestitures that we've executed have moved us away from some of those more pressured distribution channels like the department store and mid tier and we find ourselves really well aligned with the more specialty side of the business and a very strong fast growing B2C and digital business.
So we are able to really connect with that consumer in a much more effective way, in a much more experiential way. In my comment earlier, how we are really aligning our merchandising strategy and our ability to flow products in the proper amount of marketing to connect with that consumer and pull them in. So U. S. Consumer seems healthy.
Clearly, there is a lot of noise around us from a macroeconomic and political point of view, but we really think our brands provide that place where you could pause and really focus on you as an individual, align yourself with a like minded community and kind of separate yourself from the noise in the marketplace. And we see the same true in Europe. Some challenging certain indicators across the marketplace there, but it's really our diverse strategy from a country standpoint that we're able to really navigate and connect with the consumers in the European marketplace and feel confident with where we sit there. And in China, you'll continue to see just tremendous opportunity ahead of us. Our brands, very tight portfolio brands that we're working with there have so much upside from an awareness standpoint and ability to connect with our consumers.
We continue to feel very, very confident in the results that we just posted in that near 30 percent growth rate this quarter, I think it's just validation of our brand's ability to connect. What gives us confidence to raise our guidance is what we the momentum we carried out of last year, the performance that we've seen this in the Q1 in the broad based nature of that growth across the categories, across the regions and across the channels and then the forward outlook that we have against our order books and I think the confidence in the product and the marketing that we have in place to drive our outlook for the year gives us confidence. 1 quarter in and it's the smallest quarter of our year still gives us confidence that we're on path deliver against our commitment.
That's great. And then just a follow-up on gross margin. What was the breakdown of your 40 basis point rate expansion if we were thinking about ASPs and full price selling versus product costs this quarter? And then what's the primary driver behind the moderating gross margin in the back half of the year?
Yes. So the first part of your question in the Q1, currency benefit from the hedge gains that we locked in a year or so plus ago was the largest driver. I think we said last quarter too, you'll see that moderate as you move through the year. So there's still a benefit in the preceding quarters. The amount of that benefit will subside.
So for the year, it's still one of the drivers of rate. But by the end of the year, it's relatively insignificant by the time you get to the Q4. The other issue is that our guidance implies Vans moderation, the soft landing through the second half. I think if you do the math, it will say you're in that high single digit range by the end of the year. Bands with a large D2C format and the mix related to D2C, that will moderate somewhat by the end of the year, but we still see that 50 basis point mix for the full year and that's implying that 80 basis point expansion that we talked about.
Great. Congrats again on a nice quarter.
Thanks, Matt. Thank you.
The next question is from Erinn Murphy of Piper Jaffray. Please go ahead.
Great. Thanks. Good morning. I guess, Steve, for you, I was hoping you could talk a little bit more about China. Could you just speak about how the competitive landscape may be evolving there, both from a Chinese national brand perspective?
And then are you seeing anything different in the outdoor space now that Anta has bought AMER Sports?
Yes. So the competitive set in China really remains very, very similar. I mean, the outdoor space specifically, it's a very crowded marketplace. As you do your channel checks and walk the different retail environments, you see just a plethora of international as well as local brands. And as ONTA invests more heavily into this segment, it's early.
We haven't really seen any significant change in what they are doing, but certainly respect them as a competitor. I think it's most important is how we are looking at our North Face brand in that marketplace and the experiences that we are able to bring and the focus that our brand, our team there has on products that are very relevant to that consumer and understanding that the outdoor consumers, China is very different than the outdoor consumer in Europe and Asia. It's less individualistic. It's less trying to peak bag the big outdoor peak. It's more about going with your friends into the outdoors and that outdoors could be really an adjacency to where they live versus going to the mountains like we might see here or in Europe.
So, I think it's the deep understanding of that consumer, how to connect with them both with the outdoor mountain sports collection, what's the outdoor lifestyle piece that our teams have and then how do we properly use the urban exploration component to connect with the more city aspect of this consumer's life.
Got it. That's helpful. And then maybe just drilling down a little bit more to the Q1 for The North Face, I guess with FutureLight still forthcoming, can you just talk about from a product perspective what drove the Q1 results? And then in terms of the incremental investment that $0.04 that it sounds like you're feeling behind the FutureLight launch, kind of what areas around that launch is that investment going to? Thank you.
Yes. So I'll start, Erin. So for Q1, what we saw was really broad based growth across the regions, but also across the categories. We had really solid rainwear sales, strong sportswear and logo wear, which is real validation of the work that the brand has been doing, learning taking the learnings from Europe and being able to apply that more holistically here and in Asia and the results have been really good. In fact, the logo wear aspect is just great validation that people are looking to the brand as a brand that they want to be part of in purchasing those logo wear products.
But at the core of the brand is the equipment category and we saw really strong double digit growth in our equipment. And that was certainly in the packs, day packs as we come into this important back to school, but we also saw it in the bags and tents, which is proof points that people are using our products to get outdoors and really following what the brand is driving from a marketing standpoint. On the Futurelight aspect, would you mind could you just repeat the question, Erin?
Yes. Just curious, you talked about $0.04 of incremental investment that's really going behind Futurelight. Kind of what are the areas that that incremental investment is now going to be fueling that maybe you hadn't had in the plan before
around that launch? Yes, sure. It's really holistically around just building demand and awareness for this new technology. So there will be quite an expanded media investment both from a print and online social component, but also enhanced in store tools to really help people understand it because this is a different technology. It feels different.
It performs differently and our team has done a tremendous job in being able to articulate that story in a very experiential way and we will bring that to life both in print, online and in the in store component.
Yes. I'd just build on that, Aaron. Obviously, we had significant investment in the plan, so this is even more. As we see the reception from consumers, from the trade, as we see the opportunity, we felt this was a great time to lean in even harder on what we believe can be and will be a very disruptive technology for the outdoor industry. You think about it by region, it was pretty well distributed.
The one area we did distort was China as we see the opportunity and need to do a little more storytelling in the Chinese market.
Great. Thank you both and all the best.
Thank you, Aaron. Thanks, Aaron.
The next question is from Alexandra Walvis of Goldman Sachs. Please go ahead.
Hey, there. Thanks so much for taking the question. I had a question about the Americas wholesale. It was strong for both Vans and The North Face. I was wondering if there was any discrepancy between sell in and sell through trends at your key partners.
And then following on from that, which partners are you seeing particular strength in, in the wholesale channel, perhaps thinking about those digital partners versus brick and mortar partners and any other color you can give there would be helpful?
Yes. A couple of comments. What may be behind your comment is the trend is a little different than some of the other things you're hearing out in the market. I'd just reiterate Steve's earlier comments that the distribution channels we're selling and our product categories are pretty healthy. Inventories are in good shape at retail from what we can see.
Certainly, our inventories are in good shape and we're seeing strong receptivity to the product that's out there. I would also reiterate another thing Steve said that we're seeing that retailers in particular are going closer to demand with their buy. So you're not seeing a big push of inventory into the channel. You're seeing more buy later closer to demand, and we're keeping an eye on that as well. So I would characterize, at least in our categories for our business, that the inventory and health of the and balance of the situation is good from what we can see.
And then from a partner standpoint, partner standpoint, I wouldn't break out any one particular partner doing an outstanding job. We have aligned our portfolio to now be more focused on the specialty channels, the sporting good channels where our brand portfolio really comes to life. Each one of our partners is performing well. And where we don't see strength, our teams are able to really break down the business, understand what are the issues within the assortment that we need to work with them on to make sure that we are delivering against our commitment to be that top provider of product sell through and margin for them. Digital wholesale continues to be an important aspect.
We have seen very nice growth there and that's with our national partners that have both brick and mortar and digital in their toolkit, but also the standalone digital partners continue to be really strong performance for us.
Great. And then in the deck you mentioned that within that North space direct to consumer performance that outlets were dragging on the performance a little bit. I wonder if you could elaborate on that comment a little bit. And then perhaps more broadly across the business, if you could comment on trends at outlet versus the full price direct to consumer business, that would be really helpful.
Yes, I'll start on that. So the comment was pretty simple. I mean, I guess good news, bad news, our outlet suffered a bit from lack of inventory, which is a good thing overall, but we just simply didn't have the broad assortment in our outlets. And remember, we don't look at outlets as a growth driver. We look at it as a way to dispose of excess in a brand appropriate way.
So we're not too upset when we see outlet suffer a bit. It's notable that our brick and mortar did grow as well as our digital, right. So we see growth in full price, both channels in our full price and the drag was in our outlet business.
Thanks so much guys.
Great. Thank you.
The next question is from Bob Drbul of Guggenheim Securities. Please go ahead.
Hi guys. Good morning. I was wondering on the Timberland business, the variation between the Plus 7 in the U. S. And the other regions, like what's working in the U.
S? And can you talk about Europe and Asia a little bit more in terms of where that brand is and given your outlook? And then just I was wondering if you could spend a few minutes just on the Dickies business in terms of the current quarter versus the outlook and what do you guys expect to drive the rest of the year on the 4% to 6% increase? Thanks.
Great. Well, why don't Scott and I take Timbaland and Scott can fill in on Dickies. So, Bob, where we are with Timbaland, it's really interesting. Our reset actions are in full motion. We've talked about this for a number of quarters.
And I
think 1st and foremost behind that is our desire to elevate the brand from a creative standpoint, how that then impacts product from a merchandising design and development standpoint, but also the marketing and really raising the experiential aspects of this brand. And we are tracking on plan. We are a little bit behind where we would like to be from a results standpoint. And what's interesting is, if you look at the results for this quarter coming off of even last quarter is our U. S.
Business is doing better. It's doing better because of a lot of the efforts to realign their go to market disciplines, how they've segmented the product into specific dealers and we're seeing improved sell through on our Classics products. But at the same time, we're seeing really good sell through on our non classics and that's the part of the diversification strategy that we have been working very, very hard on. And you have seen that start to pay off here in the U. S.
Marketplace. When you look at Asia, we see strong sell through on the classics and good sell throughs on the non classics and that's the continued work around rightsizing the assortment to make sure that we are relevant across the broad based offer that we bring into the Asia and specifically China market. In Europe, we are still in a recovery mode from the warm winter where we saw an impact on our Class 6 business and that has carried through into spring and spring sell throughs. We continue to see our non classics sell well in that marketplace. Earlier it was the impact of our classics that drove the European results.
We remain very confident in our ability to manage this reset and drive ourselves to that mid single digit commitment. We are a little bit behind where we would like to be. That doesn't exactly make us happy. But the good news is, we have the playbook. We understand how to execute it.
As we continue to add to that leadership team on a global basis, the skill sets, the capabilities required to drive these actions are in place. And now it's just in our court to get the work done to get the results to where we've committed to be.
Yes. So, Bob, I'll take Dickies. So, first of all, it's really you got to look by region. So in the Americas, we grew mid single digits, which is in line with our long range growth aspirations. Really international that put a drag on the quarter.
Speaking first to Europe, we expect mid single digit growth for Europe for the year and really we just see timing from a quarter by quarter basis. So we don't see a change in trajectory there, just a little noise in the quarter. As it relates to Asia, the unfortunate thing is we had high teen growth in China and that's really been masked by some of the actions that we've taken. We called it a repositioning of Japan in the prepared remarks. Obviously, that has a beginning and an end.
It's episodic as we look at both some categories and collaborations, which in our judgment, have been done historically that are not appropriate with the long term health of the brand as well as some distribution choices that would fall in that same category. So as our teams have gotten in, we've really torn apart the marketplace. We've looked at segmentation. We have decided that really this is a case of shrink to grow, pull back to a solid foundation in Japan, so that we can then have a brand appropriate growth on a go forward basis. I say it's unfortunate because we see China as a really big opportunity for this Dickies lifestyle brand.
The consumer interest in the brand, in the category, this work inspired apparel, we think is a real growth factor for the coming years, and we are pretty excited about the opportunity there.
Bob, if I were to tackle on the brand side, you saw us announce recently the appointment of a new brand President at Dickies. We brought on Denny Bruce, who has a history with BF. He was part of Vans when we acquired the business, went on to be involved in some really good consumer brands and we're very fortunate to be able to bring him back because as we look at our Dickies business and our work business and we've talked about this is the opportunity to elevate the authenticity and the stories behind these really important brands and take them beyond the occupational side of the work marketplace and move them into a work lifestyle application as well. And Philip Williamson has put the brand in a really strong place. He remains a partner in helping us really drive the brand from a core authentic standpoint.
But bringing in Denny and his brand building skills, his business management and international understanding, we feel we've got the right person at the right time to really elevate and drive this trend forward.
Thanks, Steve. Thanks, guys.
Yes. See you, Bob.
The next question is from Laurent Vasquez Lui of Macquarie Group.
I wanted to follow-up on the brick and mortar performance this quarter. It looks like it actually the revenues grew about mid teen rate versus the 3% increase in the number of stores year over year. Can you parse out how your store comps performed overall for the quarter? What your expectations are for the year and how many stores you plan to end the year with?
Yes. So I will start at the end. From a store count, we are at 14.50 ish. We put it out 1427. We have about 50 net store openings for the year, obviously more than that from a growth standpoint as we are continually updating that portfolio.
So that's in line with what we've talked about over the last several years. From a comp standpoint, we are our comp and our overall growth is obviously fairly comparable. So we're looking at a double digit comp on an overall basis, really led by our 29% or high 20s percent growth from a digital standpoint. So another way of saying it, Laurent, what I think you're trying to get at is how much of the D2C guidance is led by store openings. It's very consistent with what we've seen over the last couple of years with that fifty ish net store openings.
Most of that is being driven by comp and our e comm is the largest contributor to that.
That's great. Thank you very much for that. And I wanted to follow-up on some modeling questions with you, Scott. The $75,000,000 in the synergies called out last quarter, in today's press release, it looks like it's $13,000,000 for the quarter, which included Icebreaker and Altra. How much of the $13,000,000 was tied to the spin?
How should we think about the cadence of the next quarter? And then lastly, the tax rate looked a little bit high on an adjusted basis for this quarter. Anything we should think about in terms of the tax rate by quarter?
Yes. So I will start at the end. So it's a small quarter and there is some when you get small quarters, you get strange percentages. Overall, you are going to see that tax rate in our guidance, 15% to 15.5 percent. Again, it's the law of small numbers, which kind of distorts that.
Remind me of the first part of your question, Laurent.
Sure. It was about the dissynergy, the $75,000,000 called out last quarter and then of the $13,000,000
yes? Yes. So the synergies are so we put out the 8 ks and you can now we were estimating those numbers. It's about $85,000,000 for the full year. And you can actually see that, we broke it out by quarter.
So the short answer is no new news from what we just put out, what was that, a week and a half ago or so in the 8 ks. And the $85,000,000 about half of that we expect to be covered by TSAs, and that's pretty consistent with what we've been saying. So you'll see that evolve relatively evenly through the quarters, although there's a little noise on the TSAs as they're slightly more back half loaded. As the Q1, we only had 1 month of TSAs in the Q1. So you'll see a full 3 months per quarter as you move through the year.
The next question is from Ike Boruchow of Wells Fargo. Please go ahead.
Let me add my congrats, good way to start the year. Two questions, 1 on Vans, 1 on North Face. I guess first on Vans, just simply like kind of looking at it, it's the Q1 and over a year where the global growth constant currency has actually accelerated, which is pretty impressive given the strong numbers. I guess I'm just curious, Steve or Scott, is there something product launch specific that occurred in the quarter or anything that made 1Q abnormally strong for lack of a better word?
Ike, I'll start on that. The one thing I would say is, as you think about this soft landing that we've talked about, I would encourage you to zoom out a click and look at the overall trend and not isolate too much on one particular quarter. Last quarter, the bears were saying, uh-oh, here we go. And the bulls may come out this quarter and say, we're in the new world. We see this as an orchestrated soft landing over a long period of time.
It's hard to predict the exact shape of that curve, but we don't fundamentally see ourselves in a different place. I think it is very encouraging though in the quarter to see the strength of the SlipOn franchise. Remember, that business is not just one thing the way they manage their icons. And so while the old school remains strong, we saw the resurgence or the acceleration of slip on. That didn't happen by accident.
That's been a very managed and orchestrated series of events, whether it's in store from a demand creation online communication, the loyalty communication, which is at 8,500,000 people at this point. So again, I would say what this quarter says to us is we have it's just another proof point in our ability to manage this franchise over a long period of time and gives us more confidence on that long term growth. That's how we view
it. I would just add something real quickly. I mean it really is validation of the team's intense focus on their consumer, the commitment to driving the product both from a heritage standpoint. You see that in the slip on and the old school. But really strong results coming from the progressive portion of their product line as well as apparel.
So executing against their product rate, but it's really it's how they create the excitement around the brand. I don't know if you saw the Waffle Heads campaign, and really celebrating creative self expression in the artists and bakers out there who are tailoring their Vans shoes to be very personal and individualistic. Just how the brand is able to bring those stories to life to elevate those individuals and drive their vision around creative self expression keeps this brand at the forefront of their very specific consumer base. And Scott mentioned, the loyalty program continues to grow and their ability to shape one to one conversations with a very high percentage of that loyalty base really helps them manage that conversation and keep those consumers growing in loyalty and interest.
That's helpful. And then just a quick one on North Face. So, the global growth has been strong double digits for almost a year now. Trends have been strong. You've got Steve, you talked about FutureLight coming in a few months.
You had the ability to put another $20,000,000 in investment behind it to drive up some demand creation. I guess, Steve, can you kind of frame maybe future light just to help us out? How does this rank maybe internally? Are there some examples of product launches either for North Face or another brand in the portfolio they gave you this level of excitement. I'm just trying to understand, just how excited internally you guys are and what this could actually be, to the brand because all the REITs do seem to be very, very bullish so far?
Great. Happy to talk to you about that. So, FutureLight, when it hit the marketplace last year, it really is, it's a breakthrough idea in a very important category of the outdoor apparel marketplace. And there's not been a breakthrough in waterproof breathable technology to this level in many, many years. And I think what gives us such confidence and validation to put even more resources behind this launch is it's such a breakthrough idea that we want to make sure that we are able to tell this story in the most clear, powerful way in those channels of distribution, be it our own and in the specialty channels where this product will be placed.
It's able to break through and draw the consumers in to experience it, because once you experience it, you understand just how different it is from some of the historical waterproof reables that we've all become accustomed to using. It's important to remember that the way The North Face is positioning the product in its assortment fall is at the very high end of their outdoor or mountain products in the Summit series and in the Steep series. So, it does not have a broad assortment. It's very targeted in those most technical pieces. That's the absolute right place to start it.
And then over time, it will start to cascade through the broader rainwear assortment and it will then will be followed with Gen 2, Gen 3 iterations that the brand has line of sight to. So, it is a breakthrough idea. It's validation that the innovation focus is very clear at The North Face and they are starting to line these ideas up to bring new exciting ideas to draw consumers to the brand, not just in the outdoor technical side, but also how this comes across the lifestyle and the urban exploration piece to talk to that broader based outdoor, outdoor lifestyle consumer.
Got it. Thanks guys.
The next question is from Sam Poser of Susquehanna. Please go ahead.
Good morning. Thank you for taking my questions. A couple of things. Can you talk about how the marketplace is relative, let's say, to last year coming into the fall season at North Face? What you're seeing in the retailers in your own stores?
You talked about what was going on in your outlets already?
Sure. I don't know if that's an inventory question, Sam. I guess what we see in the outdoor segment is that the retailers that are doing well. I think everybody has learned their lesson over the years. No one is, I think, coming at this season in a really robust and overt way.
I think there is very a lot of thought goes into the assortments to manage inventory properly. We've talked in the past about how our teams continue to evolve our practices around interacting with individual retailers, not only on the sell in based on the prior year sell through, but really staying in contact and in step through the season, watching sell through and making sure that we have got the right products in place to deliver against our sales and margin commitment to those individual retailers. So we see a healthy marketplace. We see a marketplace that's thoughtful and sitting in a much more healthy place from an inventory stand point. I would tell you, Europe had a, we mentioned the warm winter as it impacted Timberland.
The outdoor segment in Europe is healthy despite a warm winter last year and I think that just comes back to just thoughtful management of sell in based on sell through and staying in step with our retailers to assure that our portion of their retail store is operating at the best level.
Thank you. And then you mentioned urban exploration. How is is that are we going to see more of that? Is that going to come more into the states and expand on a more global basis? Are we going to start seeing that this year?
And then lastly, where are you in sort of taking, I'll use the word, the pull model that you've created with Vans and really, I would say forcefully putting that in place if it's with North Face, with Timberland and your other brands as well?
Sure. So, on urban exploration, I mean, it's an important part of The North Face expression. And will you see it grow? Certainly, but in a very thoughtful and I think methodical way. In urban exploration, oftentimes is thought about the things that we see happening in Asia, specifically Japan and that is an important element of the design and the inspiration, but sitting within urban exploration are some very key icons from 40, 50 years ago within the North Face team manages those icons within that portion of the line just helps build that pull and that interest to the more urban consumer.
And I think Sam you've probably been to the store in Brooklyn where The North Face has an urban exploration retail store and we were able to really understand what parts of our line both driven from the global offer, but we also offer some of our Japanese partners products there and have seen really nice sell through in connection. So it will continue for sure, but it's a small percent of the total North Face offer and they will manage it accordingly. To your question on the Vans pull, I mean, there is a lot of cross brand sharing. One of the reasons that we have asked our outdoor brands to come to Denver and co locate is to be able to get an accelerated and even more intimate cross brand selling opportunity through co location. We see that work really well in our Swiss and Hong Kong offices.
By moving to the center of the country, we've already seen our Vans team here in Denver more often than we would have in North Carolina. And I think that is exactly one of the other reasons. So, the sharing and the ability to really speak about best practices across these key areas of brand experience, digital investments, how we're driving loyalty, using that data to speak to consumers. That sharing is going on, on a day to day basis and the investments that we're making behind the platforms that enable that platforms that enable that kind of work to be done, are central and have been a big part of that enhanced investment that you've seen over the last 2 years. So we absolutely see that as a key part of each of our brands growth, not just The North Face.
Thank you very much and continued success.
Thank you, Sam. Thanks, Sam.
The next question is from Jim Duffy of Stifel. Please go ahead.
Thanks and good morning. I wanted to ask about Lianz's loyalty program, pretty impressive growth in membership in a fairly short period of time. Can you guys speak about some of the behavioral patterns you're seeing from these consumers? Any data on frequency of purchase, assortment range, channel shopping behavior, that type of thing?
Well, that's a good question. Jim, I don't have that specific data in front of me. We do know that this consumer has a much higher rate of frequency. They're much enhanced element of loyalty. The assortment that they are drawing from I think is represented in the results.
We see the heritage product scaling through slip on and old school, but we are seeing really nice growth in a lot of the progressive style. So I think the assortment would be well represented within that loyalty base consistent with what we are seeing from the sell through. The key here is to drive greater loyalty and is to drive a much more personalized conversation. My comment around the 1 to 1 messaging and the data and data science capabilities being built at Vans is to really drive that 1 to 1 relationship, so that we're talking to you about relevant products at a relevant time of year and then we are able to introduce to you new ideas consistent with your purchase patterns, but also the events and the in store interactions that we've had with you just making that much more of an intimate relevant one to one interaction and that really sits at the core of the work that the Vans team is doing. A
point of clarification on the membership program. In the presentation, 8,500,000 members is listed under the Americas commentary. Is that just an Americas number? Are there plans to expand the program globally?
That is a global number and it is live in Europe today. It went live last fall and the loyalty program will roll out in Asia as well in a manner that we're able to do in the Asia marketplace. But it's predominantly the Americas. That's where that work is done, but we did bring a loyalty live last year in Europe.
Great. Thanks.
Thanks, Chip. Thanks, neighbor.
That's all the time we have for questions today. I would like to turn the call back over to Steve Rendell for closing remarks.
Great. Well, thank you everybody for joining us today. We are excited with where we are. The moves that we took last year and the position we find ourselves in at this time of year just gives us confidence to deliver against our commitments for the year and we look forward to seeing you here in September. We know we owe you an update to our 5 year strategy.
There's been a lot of change and evolution since we launched that in Boston in 2017 and we look forward to being able to share that with you here in the Rocky Mountains in September. So thank you again for joining us today.