Good day, welcome to the V.F. Corporation third quarter 2013 earnings conference call. Today's conference is being recorded. At this time, I'd like to turn the conference over to Mr. Lance Allega, Director of Investor Relations. Please go ahead, sir.
Thank you, operator. Hello, everyone, thanks for joining us today to discuss V.F.'s third quarter 2013 results. Before we begin, I'd like to remind participants that certain commentary included in today's prepared remarks and the Q&A session may constitute forward-looking statements under definition of federal securities law. Forward-looking statements include management's current expectations, estimates, and other projections about our business results of operations in the industries in which V.F. operates. Actual results may differ materially from those projected in these forward-looking statements. Important factors that could cause actual results to differ materially from these projected statements in the forward-looking statements are discussed in the documents filed with the SEC. Additionally, participants on today's call may discuss non-GAAP financial measures, and you'll find an appropriate reconciliation in our press release, which was issued about an hour ago, and at our website at vfc.com.
Joining us on today's call will be V.F. Chairman and Chief Executive Officer, Eric Wiseman; Bob Shearer, our CFO; and our Group President, Scott Baxter, Steve Rendle, and Karl-Heinz Salzburger. Following our prepared remarks, we'll take your questions, we'll ask that you limit your initial questions to two. In the event you have additional questions that are not covered by others, please re-queue, we'll do our best to come back to you. Thanks for your cooperation on this. I'll now turn the call over to V.F. Chairman and CEO, Eric Wiseman. Eric?
Thanks, Lance. Good morning, everyone, thank you for joining us today. Let me begin by saying that we're very proud of the solid results we achieved in our third quarter, especially earnings that far exceeded our expectations. While we face some headwinds associated with the challenging economic environment and consumer buying behavior that was a little inconsistent market to market, I have great confidence that we'll finish 2013 strong and post another record year for V.F. I'm more excited now than I've ever been by the long-term growth prospects for V.F. In June, we laid out a detailed five-year growth plan supported by a sharp focus on four powerful strategic actions: leading through innovation, connecting with consumers, serving those consumers directly, and expanding geographically. We're already making meaningful progress that's consistent with, and sometimes ahead of our expectations.
Our powerful ecosystem of brands and platforms, combined with proven strategies and great execution, enable us to consistently deliver on our growth objectives. Every day at V.F., every brand at V.F. works tirelessly to deliver innovative products, to find better and more creative ways to connect with and inspire our consumers. We're always working to engineer new ways to be even more efficient and effective across our operations. In the third quarter, we grew revenues by 5% to $3.3 billion, reflecting strength in all global regions and across both our wholesale and direct-to-consumer businesses. The retailer calendar shift negatively impacted these growth rates by two percentage points. At the brand level, 14 of our 15 largest brands grew revenues on a global basis, and the one that missed was due to that retail calendar shift. I'd say that's a pretty good success rate.
Gross margin once again exceeded our expectations, reaching 47.6%, a 90-basis-point improvement that was seen across nearly every business. This improvement was primarily driven by our favorable mix shift toward higher-margin businesses, with some contribution from lower product costs. In fact, taking a look at mix in our higher-margin businesses, the Outdoor & Action Sports coalition reached 60% of total V.F. revenues in the quarter. International reached 40%, and direct-to-consumer reached 19%, all trending up and tracking well against our five-year goals. Operating margin expanded 50 basis points to 17.6%, driven by gross margin expansion and underlying cost control. Speaking of costs, on the last call you heard me say that if we were to see further gross margin expansion in the second half of the year, we'd remain opportunistic and consider investing those dollars to support our five-year commitment to our shareholders. That's exactly what we're doing.
In fact, we think a challenging environment is the ideal time to upshift and hit the gas pedal a bit harder on marketing and product initiatives. Supporting and helping to drive traffic to our wholesale partners and of course, our own direct-to-consumer business by strengthening our connection with consumers and creating even more meaningful engagements with our brands is key to our long-term success. Of course, this is not a new strategy for us. We did it at the same time last year and three years ago, exactly on this same day, we announced nearly $50 million of additional investments in The North Face, Vans, and our business in China. Based on our strong results, particularly in those three areas during the past three years, we know this is a strategy that works and works quite well at V.F.
Since the last time we spoke, we've committed to an additional $40 million of marketing investments in the second half of the year. In the third quarter, we spent $10 million. In the fourth quarter, we'll spend another $30 million to help drive our business into 2014 and beyond. On an EPS basis, this is about $0.25 per share in the second half. Looking at the balance of the year, I'm particularly proud of the fact that even with these additional investments, our $10.85 adjusted earnings per share guidance is unchanged. At 13% growth over 2012, this result is directly in line with our long-term earnings growth target. We're also returning more to our shareholders with the announcement of a 21% increase in our dividend. This marks the 41st consecutive year of dividend increases, a four-decade record of returning value to our shareholders.
We announced a four-for-one stock split this morning, an action that reflects the confidence we have in our ability to generate consistent, sustainable growth and the opportunity to make V.F. shares attractive to a potentially broader range of investors. In summary, we've got solid momentum across our largest brands and the financial resources to make additional investments to support this momentum and drive revenue gains while still delivering another outstanding year of results for V.F. shareholders. With that, I'll turn the call over to Steve, Karl-Heinz, and Scott, who will take us through V.F.'s top five brands, and Bob will close us out with a deep look at our results. Steve, over to you.
Thanks, Eric. Third quarter global revenues for The North Face were up 3%, which is right on track with what we expected. Our D2C business was really strong, increasing more than 25% during the quarter, with balanced growth in all three regions. As expected, our wholesale business was flat. You'll recall from last quarter's call that in addition to orders shifting from Q3 to Q4 because of retailer caution, our wholesale partners' calendars also shifted one week from September into October. Combined, these shifts pressured our third quarter results and moved revenue into this year's fourth quarter. Absent the calendar shift, which totaled about $40 million in revenues for The North Face, third quarter revenues would have been up nicely at a high single-digit rate. As you'd expect, you will see this benefit in our fourth quarter results when revenues should approximate a low double-digit growth rate.
Revenues in the Americas region were up at the same rate as global The North Face, 3%, with flat wholesale results that were held back by the calendar shift. D2C performance in the quarter, however, was very strong, with 30% growth. In both channels, we are really encouraged with the trends we are seeing in apparel, footwear, and equipment demand as we head into the cooler months ahead. In fact, when I think about The North Face business and the position we're in, we're especially, in the context following two challenging winters here in the U.S., we're the best positioned to succeed in the outdoor industry. Given a terrific innovative product lineup supported by a strong integrated marketing campaign, exciting programs with key wholesale partners, and strong D2C momentum that we see continuing well into 2014, we are incredibly confident about the future. A great example of this work is ThermoBall.
As one of our biggest product innovations for this upcoming season, early reads on ThermoBall have exceeded our expectations. In addition to the very strong sell-through we've had in our own D2C, we're rolling out an exclusive in-store concept at 300 Dick's Sporting Goods locations, featuring ThermoBall as part of an overall brand shop in their seasonal outerwear pad. On the marketing front, our new Never Stop Exploring ad campaign will be strengthened by the incremental investments that Eric mentioned. This emotional brand campaign does an incredible job of personalizing the meaning of outdoor exploration. Using all mediums, TV, print, digital, and in-store, we're extremely confident this will intensify our connection with a wide range of The North Face consumers.
All factors considered, we're right where we expected to be, and there is significant momentum in the Americas business moving into the fourth quarter, lining us up for a strong finish to the year. Let me turn it over to Karl-Heinz to discuss The North Face's international business.
Thanks, Steve, and good morning, everyone. In Europe, The North Face business was down at a low single-digit rate, which was impacted by the opening of a new distribution center for the region. Fourth quarter revenue is expected to grow at a mid-teen rate. In the third quarter, momentum in our DTC business continued, with revenues up nearly 20%, including more than 60% growth in our e-com business. We're also seeing good early season response to new product introductions, with ThermoBall being cited by wholesale partners as the best-selling insulated product among multiple points of distribution. On top of that, our European-specific designs continue to be a big hit as well, with almost half of our product line up now personalized for the unique local needs of this discerning consumer.
No one is better positioned than we are to execute this strategy, which is a competitive advantage we are quite proud of, as it builds long-term authenticity and creates confidence and loyalties with our consumers. On the marketing front, we recently launched our first pan-European Intersport marketing campaign in 10 countries and 600 stores through TV, billboard, cinema, print, and in-store. The featured product that takes center stage to the campaign is the Exploration Triclimate Jacket, a premium outerwear piece with a GORE-TEX shell that is exclusive to Intersport. This represents meaningful connection points and a lot of good momentum in Europe going into the fourth quarter. Turning to Asia Pacific, we had a solid third quarter, with revenues up 11% in the region, driven by mid-teen percentage growth in China.
For the first time ever, we are about to launch a major national TV campaign known as The Explorer for The North Face. In fact, in the fourth quarter, we are doubling our marketing investment for this powerful brand in China, which will build consumer brand awareness and engage them in the outdoor market. Indeed, this is a very good example of the incremental marketing spend you've heard us talk about today. Back to Steve to talk about Vans.
Vans continues to be a very strong performer. Global revenues for Vans in the third quarter were up 16%, with high teen D2C growth and a mid-teen percentage increase in our wholesale business. In the brand's largest region, the Americas, revenues were up at a low teens rate during the quarter, with both the D2C and wholesale channels showing strong double-digit momentum on the heels of a solid back-to-school season. Vans wholesale distribution discipline has been a key growth strategy for the brand for a decade and continues to prove its worth in 2013. Within footwear, growth across all aspiration channels has been significant, with positive trends across all tiers, including double-digit growth in core board shop, boutique, lifestyle, and family footwear channels.
Vans also launched two new pro skater shoes using innovative performance characteristics, including WaffleCup, DuraCap, and UltraCush in signature athlete models that have received strong adoption in core board shops. Just recently, we celebrated the anniversary of the 66 launch at Foot Locker with a revised in-store branding execution and expanded the product categories to include the OTW and Classics collections. I'm also happy to report that the actions we've taken across Vans apparel are gaining traction and expanding share. Vans apparel has cracked the top 10 men's brands in 8 of 11 categories in Q3 of 2013, as measured by ActionWatch, which measures independent board shop trends, a key indicator of brand aspiration that creates downstream wholesaler and consumer adoption. As recently as 2011, we were absent in these apparel rankings.
In apparel, we've moved into colder and wetter climates such as Canada and the Northeastern U.S., where product differentiation is important to retailers and expected from our consumers. Turning to D2C, we're in the process of finalizing enhancements to our D2C channel that will roll out early next year to improve the consumer experience and facilitate deeper connectivity. For our retail stores, we'll be implementing a new POS platform in the first half of 2014, and on the e-com side, we're working on a new platform and enhanced content, which is set to launch sometime in the first quarter. These relationship-building initiatives will further enrich and expand Vans' deep consumer connectivity. Vans' strength in engaging its growing consumer base through specific consumer activation platforms once again proved itself of value during the third quarter.
Our first Vans US Open of Surfing was a huge success, with 750,000 attendees, 1.3 million web visits, and 1.2 million media impressions over the course of nine days. Our House of Vans platform extended our music activation strategy through various events in Q3, including pop-up House of Vans events in Canada and Mexico, two of the regions that we targeted for geographic expansion in 2013. We wrapped up the 19th year of the Vans Warped Tour in North America and sent them on their way to six states in Europe and six states in Australia to end out the year. Over to Karl-Heinz for some international highlights.
In Europe, Vans revenue was up 25%, underscoring the strength of the brand. We are confident that we will deliver another year of remarkable results in Europe. On the product side, we are focused on optimizing our cold weather footwear strategy by expanding our product offering and growing Vans' share against competitors. On the D2C front, we opened our first store in Dublin during the quarter, which coincided with our e-com launch in Ireland. With this launch, we now have Vans e-com platforms in seven key countries across Europe, which is a nice growth since the summer of 2012. Vans' Asia Pacific business grew at a high single-digit rate during the third quarter. In Asia, we continue to support local initiatives to ensure that the brand remains inspirational to youth culture and relevant to the region, a strategy that is working very well for us.
Overall, really solid results representing strong momentum to the first three quarters for Vans, momentum we expect to see continue into the fourth quarter and beyond. With that, let's move on to Timberland.
Global revenues for Timberland were up 2% in the third quarter, right in line with our plans. This result included positive growth in our D2C and wholesale businesses, a balance we're very encouraged by. The work we've done during the past two years at Timberland is really paying off. In the Americas, we saw revenues up in the mid-single digit range during the third quarter, which was in line with our expectations. Results in this region were driven by sales of boots in D2C and wholesale as somewhat more seasonal weather began slightly earlier than last year. We continue to see strong results from core and new programs. For example, core styles in the premium boots and hiking categories performed really well with our wholesale partners and our own D2C locations. Plus, as you know, we officially relaunched our apparel offering in North American market.
Timberland's new rugged and refined apparel is available at select Nordstrom locations, through key specialty independent retailers, and at Timberland stores. The early reads on the product, particularly in the outerwear category, have been very encouraging. As we mentioned before, we'll take what we've learned from this year's relaunch to shape next year's go-to-market strategy. The collection's early acceptance has us very confident that our current plan has us set in the right direction to achieve our long-term goals. We also launched our Best Then, Better Now advertising campaign to coincide with Timberland's 40th anniversary of the Yellow Boot. To kick off the campaign, we invited more than 350 editors, stylists, bloggers, and influencers to an interactive style workshop where they got to experience firsthand the new positioning of this iconic brand.
We also launched a newly designed homepage for the Timberland brand, which offers an enhanced consumer experience, one that has already nearly doubled the average time consumers spend on the site. We also launched the "When Your Feet Hurt, Your Work Suffers" campaign for Timberland PRO, featuring the Hyperion work boot. Speaking of PRO, the collection continues to post consistent gains in this important sector with a mid-teen comp during the quarter. We are also pleased to report that our targeted operational initiatives designed to drive conversion are continuing to take hold, resulting in another quarter of strong growth in the Americas for Timberland's D2C business. In short, we continue to make significant progress with Timberland and remain confident that we have set the right path for stronger long-term growth. We couldn't be more confident in our ability to grow this brand.
The product is stellar, our distribution is well-positioned, and we're telling our amazing stories. Now let's take a look at Timberland's international business.
In line with expectations, revenue in Europe were flat, reflecting a slight increase in our wholesale business, offset by weaker D2C sales, where we continue to work on resetting key locations across the continent. While overall market conditions have remained relatively soft, our comparisons have continued to improve. In fact, in the fourth quarter, we expect to see mid-single digit growth for the brand. Similar to the Americas, both core and new categories in Timberland are performing well and are apparently seeing favorable responses, particularly in bottoms and outerwear. We are also leveraging the brand's 40th anniversary as a way to connect consumers to the Timberland story. We participated in the Bread & Butter trade show for the first time and showcased our collections and celebrated our anniversary. The event was a great success with almost 3,000 visitors. Through media, we reached an additional 15 million consumers.
We are now working to translate this experience to events at stores throughout Europe. In Asia, revenues were up 9% in constant dollars, and we saw strong growth across the region in both women's and men's footwear. On the men's side, growth came from the boot category, driven by the 40th anniversary marketing campaign. In women's, classic styles led the way, with the boot category doubling over last year. In addition, women's apparel saw strong results driven by sweaters and wovens. Overall, we are really pleased with our progress in Timberland's international business and have put ourselves in a great position for a strong 2014. With that, I turn it over to Scott to take a look at Jeanswear.
Thank you, Karl-Heinz, and good morning, everyone. Global Jeanswear posted solid results this quarter with revenues up 4%. This increase was driven by mid-single-digit growth in the Americas, which included a high single-digit increase in the mass channel, along with strong results in Europe. Q3 was also a highly profitable quarter for Jeanswear, posting a 21.2% operating margin. This strong profitability was due primarily to gross margin improvements and some favorable mix shifts. Third quarter global revenues for Wrangler were up 8%, driven by strong results in Europe and a high single-digit increase in our Americas region. We remain sharply focused on conveying the Wrangler message of innovation, authenticity, and value to our consumers to enhance the way we engage with the brand. During the quarter, we launched two new ad campaigns that aim to do just that.
Great connection points into the heart of that consumer. We've also just finalized a campaign aimed at Hispanic consumers that will launch during the fourth quarter. We saw solid results in our Western business, driven by momentum in our premium performance cowboy cut jeans. The initial sell-throughs of our new premium performance cowboy cut with advanced comfort has exceeded our expectations. We're also working with our innovation team on a pipeline to develop and implement solutions for the Western consumer's needs. We know this is a very important and growing consumer segment for us. We are creating more innovative products to give them what they want, when they want it.
Of note, we recently launched a comprehensive new Wrangler patch campaign featuring our advanced comfort product featuring Trevor Brazile, the number 1 ranked cowboy in the PRCA. Our Americas non-U.S. business continued to be one of the fastest-growing regions for the Wrangler brand, posting solid growth during the quarter with revenues up at a high single-digit constant dollar rate, with particular strength in Latin America. Karl-Heinz?
It's been a while since I've been able to say this. I'll treasure it a bit. Our Wrangler business in Europe was up about 10% in constant dollars compared with last year. Improvement in profitability that contributed strongly to the overall global Jeanswear results. We are seeing improved sell-through in our product, driven by our focus on denim performance. Specifically, consumers are responding well to our water-resistant fabrics and multi-pocket functionality. We continue to experience strength in Germany, Poland, and Russia, some of our key markets in Europe. Now back to Scott with Lee.
Thank you, Karl-Heinz. The Lee brand grew 3% on a global basis in the third quarter. Revenues in the Americas region grew at a mid-single digit range with balanced growth across all channels. Our strong revenue growth was driven by a combination of new product launches and our new fall marketing campaign. We've also made several strategic enhancements to Lee's in-store visual presentation, which makes it easier for consumers to find our attractive new products. We are pleased with the early results of our men's casual business, which is being driven by the introduction of our Total Freedom pant. Based on early selling, this pant is being expanded to 340 additional doors this fall. Taking advantage of what appears to be an emerging casual pant trend, we've begun testing the Weekend Chino across most accounts in the fourth quarter.
Turning to our department store business, our Lee Platinum Label products continue to grow and are now available at nearly 400 key department store locations, a major test coming with another retailer partner this fall. The Slender Secret jean and the Monaco trouser have been real standout performers for us. Early sales results are quite strong, these programs will be expanded in 2014.
We are definitely excited to see increasing momentum in this brand as we welcome more consumers to the Lee story. Now back to Karl-Heinz to discuss Lee's international business.
In Europe, Lee brand revenues were up at a low single-digit rate in constant dollars, with strength in Northern Europe. We are pleased with the continued momentum in our new Stretch Deluxe women's product, as well as in the performance of our overall women's category. In addition, we have enhanced our marketing efforts to drive more traffic in targeted regions and around specific channels. Sales of our new men's collection, Blue Label, continue to exceed our expectations as customers respond favorable to the product's outstanding fit and comfort. In Asia, sequentially, our results continue to improve, our gross margin benefited from lower product costs, which led to improved profits. In line with expectations, we are continuing to make progress against the wholesale denim inventory overhang that has affected the denim category in China, we expect to return to growth in the fourth quarter.
Our fall-winter collection has received a positive response, particularly the premium Stretch Deluxe women's product, as well as the Urban Riders line. In China and India, we recently launched our first sustainability program, Rethink, with an environmentally friendly and fashionable product collection. We are confident that we're on the right track with this business, and that we'll see healthy growth once inventory levels return to normal. Here's Bob to take you through our financial highlights.
Thanks, KH. Well, all in all, I'd say we delivered a really solid third quarter, particularly in light of environment that's not exactly robust. How did we do it? A powerful brand portfolio. A highly effective strategy focused on innovation and consumer connectivity. Strong platforms. Of course, outstanding execution on the part of our passionate team around the world. Let's take a look at how we did. Total VF revenue grew 5% in the third quarter, or 4% if you exclude the impact of foreign currency. As Eric mentioned, the retailer calendar shift negatively impacted these growth rates by two percentage points. On a regional basis, revenues in the U.S. were up 3%, with growth in both the direct-to-consumer and wholesale channels. Total international revenues were up 7%, driven by 13% growth in the Americas. That's the non-U.S. region.
A 7% increase in European revenues, where the economic environment remains challenging, and 2% growth in the Asia Pacific region, where China was up 10%. Our direct-to-consumer business had another great quarter, with revenues up 14% and strong performances from The North Face, Vans, Nautica, Kipling, and Napapijri brands. We continue to be really pleased with the contribution our D2C business makes, both in terms of sales and earnings. We're adding more stores, our profitability is improving, and the earnings per share contribution continues to grow substantially from this business. We expect that momentum to continue with even greater growth and positive results from nearly every brand in our portfolio during the fourth quarter. Let's take a look at our gross margin performance. Our gross margin rate for the quarter was 47.6%. That's a 90 basis points improvement over last year.
The drivers of this improvement are the same, a continued favorable mix shift toward higher-margin businesses with some additional contribution from lower product costs. In line with the year-to-date trend, we saw a gross margin improvement in almost every business, which I'd say is quite impressive, especially given the environment in many parts of the world. Indeed, a big accomplishment. Our SG&A ratio as a percent of revenues rose 40 basis points to 30% in the third quarter. As you saw in the release, our marketing spend rose by 80 basis points in the quarter. That implies we're seeing leverage elsewhere in our expense structure. This is really an important point. Our management teams have done a great job of controlling expenses, which is allowing us to make substantial investments behind our brands around the globe.
As we've proven numerous times in the past, that's provided us with a lot of momentum going into the following year. With the incremental marketing investment that we just announced, the ratio of our marketing spend to revenues will increase to 6% in 2013. Clearly, an all-time high for us. In this environment, precisely the right thing to do. In terms of dollars, our marketing spend will now increase by about $100 million in 2013 over 2012. The incremental spend started in the third quarter, with significantly more coming in the fourth quarter. During the third quarter, we invested about $10 million more in marketing than we previously planned, with a heavy focus supporting our D2C businesses. In the fourth quarter, we have approved plans to spend an additional $30 million in these incremental marketing investments.
All in, during the second half of 2013, we intend to spend about $40 million, worth about $0.25 a share, more than was originally planned to support our highest growth businesses. With a focus on The North Face, Vans, and Timberland, 80% of the spend is in Outdoor & Action Sports and about 70% positioned outside the U.S. and heavily D2C-weighted. We're confident this will be money well spent. Let's move on to operating margin, which improved 50 basis points to 17.6%, driven by our strong gross margin performance and underlying expense control. Keep in mind that the incremental marketing investment that I just discussed impacted the quarter by about 30 basis points. Taking this down to the bottom line, adjusted earnings per share grew 11% to $3.91 from $3.52 in last year's same period.
Let's take a look at our coalition results, starting with our largest contributor to growth, Outdoor & Action Sports, which reached 60% of VF's total sales in the quarter. Total revenues grew 6%, which was in line with expectations and driven primarily by Vans, along with positive performances from nearly all brands in the coalition. The North Face, also in line with expectations, was up 3%. D2C was up more than 25%, while the wholesale business was essentially flat. As you might recall from our second quarter comments, we said that the revenue cadence for The North Face in the second half would look a bit different than what you've seen in the past. Retailer caution was expected to push out what would have been third quarter orders into the fourth quarter.
That, coupled with the retail calendar shift, which moved what normally would have been September shipments into October, resulted in our expectations of low single-digit growth in the third quarter. That's exactly what we delivered. If you take the retailer calendar shift out of the equation, The North Face would've been up at a high single-digit rate. Taking that one step further, overall Outdoor & Action Sports revenues would've been up 8% versus the 6% reported. Operating income for the Outdoor & Action Sports coalition was up 2% and operating margin declined 90 basis points to 21.4%. Putting that into perspective, the $40 million shift in revenues and the high gross margins that would've been attached to that, along with the incremental marketing investments, had quite an impact on the reported results of the coalition in the quarter.
This coalition's fourth quarter will clearly benefit from the calendar shift. Jeanswear posted a great quarter, with revenues up 4%, driven by strength in the Americas and European regions, while revenues in the Asia Pacific region were down as we continue to work through higher inventories for the Lee brand. Putting up some great revenue numbers where our Jeanswear folks really hit it out of the park was in profitability. Strong international performance, along with some lower product costs, drove a 20% increase in operating income, resulting in a 21.2% operating margin. That improvement was in both Wrangler and Lee and across all of our regions. All in all, a really nice quarter for our Jeanswear folks. Next up is Imagewear, where revenues were flat versus last year.
While the comparisons in Imagewear remain challenged due to softness in certain parts of the business, we are looking forward to a much stronger fourth quarter when we expect low double-digit revenue growth. The good news is operating margin in the third quarter increased to 110 basis points to 14.3%, driven by improved gross margin due to lower product costs. On to Sportswear. Revenues were up 1%, which was in line with our expectations. D2C was up more than 25%, offset by a mid-teen percentage decline in wholesale sales as a result of the same retail calendar shift we talked about for The North Face. Excluding this shift, revenues would've been up at a high single-digit rate. Kipling delivered another quarter of outstanding performance, with global revenue growth of 22%, with the U.S. business being up nearly 40%.
Taking a look at profitability, we're very pleased to have achieved operating income growth of 30% and operating margin expansion of 350 basis points to 15.5%. Our Sportswear team is headed for one terrific year. Finally, revenues for our Contemporary Brands coalition were up 1% in the quarter to $105 million. The softness in our Contemporary Brands business is primarily attributable to continued weakness in premium denim in the high-end department store channel. Operating income fell 30% to $9 million in the third quarter, and operating margin fell 390 basis points to 9%. Moving on to some balance sheet and cash flow highlights. Over the years, we have consistently demonstrated highly disciplined inventory management, and the third quarter is no exception. In fact, our inventories were flat to last year despite our revenue gains, reflecting our ongoing commitment to operational excellence.
In other good news, our pension plan is now nearly fully funded, with respect to cash from operations, we remain on track to exceed $1.4 billion in 2013. We also paid off $400 million in debt associated with the Timberland acquisition. To that point, our debt ratio is now in line with pre-Timberland numbers. As I said last quarter, we expect to be fully out of commercial paper by the end of the year. All of this points to a very healthy balance sheet and one that is ready to support future investment. As detailed in the press releases that went out today, our board of directors approved a four-for-one split of common stock payable in the form of a stock dividend. Why the decision to split our stock? Two things, really.
Our consistent strong financial performance and our confidence in that continuing and the desire to make the shares attractive to a broader range of investors. Of course, I have to comment on our dividend. Our board of directors approved a quarterly dividend of $1.05 per share, which is an $0.18 or 21% increase over last quarter. This represents the 41st consecutive year in which we increased our dividend, something we are very proud of and that shows our commitment to our shareholders. 41 years, it's pretty rare for sure. Let's cap things off with some comments on our full-year outlook. Revenue should still approximate $11.5 billion, a bit of rounding that may very well come down to the wire. We're looking forward to a very strong fourth quarter with revenue gains that should approximate 10%.
The quarter will benefit from the retail calendar shift that I previously discussed, as well as this year's new store openings and expectations for a very strong e-com performance. I also have to comment on our gross margin. With the very strong results achieved in the first nine months of 2013, we're now looking for our full-year gross margin to approach 48%, up approximately 150 basis points over 2012. That means in year one of our five-year plan, we've made huge progress against our target of 49.5% by 2017. Which takes us to the bottom line. Given the significance of the $40 million incremental marketing spend, which is worth $0.25 per share, we're pleased to report that we can invest for the future and still achieve our long-term earnings growth target of 13%. In closing, V.F. is headed for another terrific year in 2013.
Our operating performance is strong. We're investing in our brands to ensure future growth. We're able to provide our shareholders significant returns through yet another meaningful increase in our dividend, and as well, the 4-for-1 stock split reflects the confidence we have in our future. With that, I'll turn it back to Eric. I've got no additional comments. I know you have questions, let's get to that session, please.
Thank you. If you would like to ask a question, please signal by pressing star 1 on your telephone keypad. If you are using a speakerphone, please make sure your mute function is turned off to allow your signal to reach our equipment. Once again, that is star 1 if you would like to ask a question. We'll pause for just a moment. We'll take our first question from Michael Binetti with UBS.
Guys, congrats on a great quarter.
Thanks, Michael.
Bob, you mentioned the Outdoor Coalition EBIT margins in the quarter, they were a little bit lower. Can you just clarify for me, excluding the shift that we saw on the wholesale side, would margins have been higher? Will we be back to positive territory on the margins there, when you pick up that shift in the fourth quarter?
Michael, there were two things. Number one, almost all the $10 million of the incremental investment was in Outdoor & Action Sports, almost every single dollar of it. That's one thing, right? That would've gone right to the bottom line. In addition to that, the shift in revenues, as you can imagine, we lost all of that gross margin in the quarter, and our expense structure, the SG&A structure, for example, would've changed very little. All of that gross margin, pretty much all of the gross margin would've flowed through in a quarter. Sure, when we get those gross margins into the fourth quarter, it'll look differently than it did in the third.
Okay. Bob, you also said that, I think you said on the last conference call, that third quarter gross margin increase would be less of an increase than fourth quarter. I think the guidance implies it to be a little bit lower in the fourth quarter now. Is there anything that's changed in the formula? Maybe you could give us a little bit of how you're thinking about the change in the formula in the third quarter to fourth quarter versus what you were thinking last quarter.
Yeah, Michael, really not a lot different. The gains in both quarters at this point in time look to actually be pretty similar. The third quarter was a little bit stronger than we anticipated, and right now if you do the math, it says that the fourth quarter is going to be slightly above the 48% level. We're going to see the gain there as well, and it's driven mostly by the mix shift that we've been seeing pretty consistently.
All right. Thanks a lot.
You bet.
Thanks.
Thank you.
We'll take our next question from Matthew Boss with J.P. Morgan.
Hi, good morning. Can you talk about some of the changes underway and progress at The North Face in making the brand a bit more transitional, less winter-focused? How are some of your retail partners adjusting? What's the best way to think about the order flow going forward as we get into next year?
I think, the shift that we see taking place at The North Face, we've talked about in some of the calls here in the past. It starts first with the activity-based model, which really came online a little over four years ago. Where we moved the brand into an expanded set of activities. With that, an expanded focus on some new incremental categories. This shift was very focused on moving the brand to more of a fourth quarter brand, as we said, it really lines up well with how we've seen these last two warm winters. As we have gone into spring selling with two new collections, we've seen this strategy really take hold. We will be launching a new training apparel collection within our performance activity under the name of Mountain Athletics. That has been received extremely well by our retail partners.
Also supported by our Ultra Protection footwear collection, where there's both training as well as light hiking and hiking footwear, again, coming out of that focus over the activity-based model. Feeling very strong about how we're evolving the brand through this new perspective, and the trends that we've seen coming out of 2013, we think give us great momentum into 2014.
Great. Timberland's revenue performance seems to be inflecting mid-single digits in the Americas. Can you talk about progress there and how you're thinking about that brand into next year? Also opportunity on the margin side with Timberland.
Yes. Why don't I start with answering this question, and I'll pass it over to Karl-Heinz. In the Americas, as we mentioned here in the notes, we've seen really good performance with our footwear business. Specifically, boots and light hiking and many of the new casual styles in Q3, giving us really great confidence that the work done over the past two years is right on track. The relaunch of apparel here in the U.S. market, early reads, specifically with our outerwear, is giving us really good confidence that we've got the right vision for this strategy. Most importantly, what this is showing us is that we're on track to shift the perspective of that American consumer to think of Timberland more of a lifestyle brand versus what has been historically a boot brand.
Really confident and excited about the momentum we have coming out of 2013 into 2014.
This is KH. Starting with Europe, I think the good news is we see it coming also. We had a couple of tough quarters at the beginning of the year. We are flat this quarter. We expect growth in the Q4. The brand has for sure momentum. We had some work to do. We see it coming. The spring indications we have are very positive. Asia continues simply to grow. We always had consistent growth in Asia. It's a very strong retail model there. Half is apparel. It's a good picture there.
Great. Best of luck.
We'll take our next question from Jim Duffy with Stifel.
Thank you. Good morning, everyone.
Hey, Jim.
Hey, Jim.
A couple of questions. Can you speak to the spring backlog for the forward order businesses? Secondly, the Jeanswear operating profit has carried a pretty heavy load through the first three quarters. Bob, could you speak to the prospects for Jeanswear margins going forward and your thoughts on the coalition mix to contribution to profit?
Jim, on the spring backlog for next year, we stopped quantifying our order books for The North Face about a year ago. We really aren't prepared to comment on that. What I can tell you though at this point, the momentum we've talked about coming out of Q3 into Q4, the positive reception of these new collections, Mountain Athletics, the Ultra Protection footwear, and some of the new equipment products that we are selling into the market. We are really confident and are in line with our long-term plans and expectations.
Jim, I'll speak to the Jeanswear piece. Yeah. You're right, the third quarter Jeanswear numbers and particularly the profitability was a little stronger than we had anticipated. It's driven by a couple things. One, the gross margin was a little bit better than we thought, but in particular, the European business. Karl-Heinz hadn't had a chance to mention that for a little while. The European jeans business really had a very strong quarter for us, and that helped us. I think your question, Jim, was as we look at the fourth quarter and in terms of the overall profitability and mix. For Jeanswear specifically, the improvement will start to flatten out a little bit, although we do expect some expansion in the fourth quarter.
We expect also margin expansion in some of the other businesses where we've been seeing that today, and we saw it in the third quarter, for example, in Imagewear, Sportswear as well, and Contemporary. That's how the year will shake out.
Thank you, guys.
You bet. Thanks, Jim.
We'll take our next question from Robert Ohmes with Bank of America Merrill Lynch.
Hey, good morning, guys.
Hey, Robbie.
Hey, two questions. First, I was hoping you could give us a little more color, broadly speaking, on what's going on in China. It looks like Vans maybe slowed down versus previous trends, just looking at the APAC up only high single digits. Lee, you're now expecting a return to growth in the fourth quarter, but is there a sustainable improvement that you see in the Jeanswear business happening in China? Maybe just a little more on the Timberland outlook and maybe just some broad color on what exactly you guys are see going on in the consumer market over there. The second question is, if we could get a little more detail on the marketing investments. You mentioned the TV in China.
Is it TV and print in Europe or maybe a little more color on what you guys are going to be doing in the fourth quarter. Thanks.
Robbie, I'll get us started a little bit on this. The first question I think was what's going on in China. It's pretty widely publicized that the Chinese market, while it has slowed down overall in apparel and footwear, it's still the fastest-growing consumer market in the world for apparel and footwear. Our third quarter, we had a couple unusual things going on with timing of shipments in The North Face. The Lee question that you asked really gets to an inventory build that we've talked about before in the denim category in total in China, that the industry is working through an inventory glut. We said that we'd expect to return to growth in the fourth quarter, that's just the beginning. The good news is that consumer takeaway in the specialty stores where we sell Lee jeans has still been strong.
It's just we came into the year with a big inventory build. Timberland in Asia, as Karl-Heinz just said, continues to be strong. That business has been on a growth track. It is based primarily in Japan. We've had some currency translation issues in our reported results. We continue to grow and have expansion opportunities throughout the Asian region. Onto the marketing investments, it's $40 million. The really good news is when you commit late in the year to increase your marketing, it's all going to go against the consumer. We're not creating new ads. There's no production cost. The spend is really just increasing our voice. For example, with The North Face in China, as Karl-Heinz mentioned, we've more than doubled our investment there in The North Face. We originally had planned to do some TV in just a few markets.
With this additional investment, we've doubled the number of markets that we're going to be doing local TV advertising. We've added a significant national TV advertising campaign that'll reach everywhere in China. It's all spent directly against the consumer. There is a mix between what's being spent online and digitally versus TV and print, I don't have those details for you. Karl-Heinz has one other point.
Yeah, I have just one. Eric covered it all, but I think you have a specific question on Vans in China. You picked up a relatively slow growth in Q3. This is true, but there was some timing involved. You might recall last year we reported explosive growth in Australia. We got a big order from a distributor there, and it is just a timing issue. Vans will be going back to growth, strong double-digit growth in Q4 as it had been in Q1 and Q2.
Karl-Heinz, the 25% Vans growth in Europe, how sustainable does that look?
Well, you heard us saying in the past, we reported the growth on Vans, which was substantially higher, right? 40%, 50% in the bussiness calls. That was high. We have now a business model where we believe that 20% is sustainable for the following reason. We started Vans with high marketing initiatives in one specific market, which is the U.K., where we reached great success. From there, then we moved on in other countries with a little bit less risk. Germany, France, Italy would be great examples, and Scandinavia. We still have a long way to go in terms of penetration and market size. Our competitor there is also bigger than us. We still see opportunities going forward to advance.
Great. Thanks very much.
Thanks, Robbie.
We'll go next to Lindsay Drucker Mann with Goldman Sachs.
Thanks. Good morning, everyone.
Good morning.
On your dividend, with the balance sheet in such good shape, your debt ratio back down below Timberland levels, your explicit target to get to a 40% payout ratio, just sort of rolling up your algorithm earnings growth, we're still decently below that. Can you talk about how you think about the timing to get to 40% payout, and why not up the dividend a little bit more?
Sure. I'll start on that. In our 2017 plan, what we indicated there was that we would work back up to the 40% by that point in time. It's something that we'll constantly evaluate. We'll be at about 34% in 2013, and with our plans, we'll move that up a couple, two or three percentage points each year is what we will plan to do. We remain very acquisition-minded. It's always the trade-off and looking at all the pieces and balancing all the pieces to the right level. Once again, if we're not seeing acquisitions flow through, we'll look at a number of different things. In the past, we've upped our buyback program, if it made sense to do so. What we've been pretty consistent in saying is what we're not looking to do is stockpile a lot of cash in the balance sheet.
We will put it to work, in the most effective means that we determine as we go forward. Sure, we'll look at changing that dividend payout or even increasing it, based on all other factors.
Given the volatility we've seen in the consumer backdrop, are you feeling any better or worse about the pipeline of acquisition opportunities out there?
I don't think we're feeling better or worse. The honest truth is, after we acquired Timberland just over two years ago, we took a good year and a half off and focused on creating the value that we promised through Timberland. As you see in our results from an earnings per share contribution basis, Timberland is running ahead of schedule. Thrilled with that. Feel like we have Timberland moving in exactly the direction we want it to move in, and we're very proud of the work that team's doing. Now we're looking again, but it is bumpy. They tend to come in waves, and we're always looking for the next opportunity, and I can't think of a week that's gone by when we haven't had a discussion at one level or another about businesses that we'd like to have join our company.
I can't say anything more specific than that.
Okay, thanks.
Thank you.
We'll go next to Christian Buss with Credit Suisse.
Yes, thank you very much. I was wondering if you could talk a little bit about your comfort level with inventories at retail and your expectations for order patterns over the course of the quarter from your customers.
I'll take a shot at that. It's Eric here, Christian. We've talked about, particularly using the outdoor industry as an example. The industry has approached this season very cautiously. That means that they've bought conservatively because the last two winters have been so difficult. We think it's hard to generalize for a global company with 30 brands, but if there was a generalization, it would be that the inventories at retail are in pretty good shape. With the one exception of being the denim category, the jeans category in China. Other than that, we don't see any issues. We are positioned to respond to an increase in demand. Our inventories are really clean, right? We ended the quarter with inventories flat on last year, and the math would suggest we're going to grow around 10% in the fourth quarter, and we're starting with flat inventory.
Our inventories are clean, and we think the retailers are pretty clean as well, in general.
That's helpful. Thank you very much, and good luck.
Thank you.
We'll go next to Kate McShane with Citi.
Thanks. Good morning.
Hi, Kate.
Hi, Kate.
With regard to the marketing spend, can you walk us through how soon you saw results from the higher marketing spend when you increased this a year ago and then also three years ago? I would assume that one of the objectives of increasing marketing spend in Europe is similar to what you did in the U.S. three years ago.
Yeah, Kate, it is similar. The way we look at it is that it certainly, we do believe that it'll help sell-throughs in the current year. We believe that most of the benefit would be a next year type of thing. We look at these as a little bit longer term. As we thought about making these investments, we thought a lot about the plans that we laid out for 2017 and the growth rates over that period of time and what it took to achieve those. That was really the driving force or a driving force in terms of making these investments. A little bit longer-term view. Again, specifically to your question, I think I'd say that we'll see more benefit in 2014 than we might in 2013.
Okay, great. Part of the benefit I know to gross margins was lower product costs. Will you see a similar level of that impacting Q4 gross margins as you did in Q3?
Yeah. In the third quarter, of the 90 basis points, 50 was mixed. Once again, as we've been saying, very consistently, we see that mix somewhere in the 50 to 70 basis point range. That implies in the third quarter, there was about 40 basis points of improvement coming from cost reductions. As we look to the fourth quarter, once again, we're looking at about 60 to 70 basis points of improvement. That's what the math implies in our gross margin. Most of that will be driven by mix. Not quite the same level coming from cost, but maybe 10 or 20 basis points versus the 40 that we saw in the third quarter. A little bit less. The mix benefit will hold.
Great. Thank you.
You bet. Thanks, Kate.
We'll go next to Eric Tracy with Janney Capital Markets.
Hey, guys. Good morning. Thanks for taking my question. I guess if I could focus, you talked a lot about China broadly and some on Vans. I guess back to The North Face, Eric, I think you started to say a little bit of a timing shift there in Q3, but just wanted to get a little more color there because it does seem to have moderated a bit and given the stepped-up marketing spend. Is there anything structural going on in the region there that we should be thinking about or just more of a timing issue?
No, Eric, it was purely a timing issue. We will get back to growth in the 20% range in the fourth quarter. The North Face in China was the single biggest investment that we're making within the $40 million. The North Face brand in China is our single biggest investment. We have unbelievably low awareness in China and an unbelievably big opportunity. We hope to move the needle on awareness and sell-through this winter to set us up for a great 2014 in China.
Okay. Then, I guess, Bob, following on the gross margin, obviously a lot of structural leverage here at work, given the mix shift towards higher margin DTC international. Anything that really potential headwinds going into 2014 that potentially somewhat mute that? Anything, be it currency, be it structural, that we should be thinking about?
Yeah. No, not really. We've been pretty consistent in saying that it does feel that we're at a point where we've seen some cost increases, and we would expect some level of cost increase as we look at 2014, and we'll have a lot more to say about that. No, relative to our story, as I said in my comments, we made huge improvement this year towards that 49.5% goal in 2017. Kind of halfway there, actually, in this one year. We continue to expect that we'll move forward towards that 49.5%, and mix will clearly be a significant piece. Relative to any cost increases with the strength of our brands, we're in a great position to offset those challenges with pricing. We'll have a lot more to say about that in February.
Okay, guys. Appreciate it. Best of luck.
Sure. Thank you.
We'll go next to Mitch Kummetz with Robert W. Baird.
Yeah, thanks for taking my questions. Couple things. I don't mean to beat gross margin up too much here. On Q4, Bob, Q3 mix was a 50 basis point benefit. Q4, in theory, shouldn't mix be a greater benefit? You've got shifts in the Outdoor & Action Sports coalition that are more favorable in Q4 than Q3. I think to your point, you're looking for 10% revenue growth in Q4, and a lot of that coming from DTC, which is obviously a high margin business. When you guys are saying 50 basis points of mix benefit in Q4, is that just you guys being conservative? It seems like in theory, mix should do more for you there.
We said 50 basis points in third quarter, and yeah, there's 50 to 60 basis points coming from mix in the fourth quarter. Filling in the gaps there, we're looking for 60 to 70 basis points. Once again, that's what the math would imply. 10 to 20 basis points coming from cost. Yeah, Mitch, you're right. It should be a little stronger on the mix side, and it will be.
Okay. Just on Q4 assumptions. You guys mentioned some things on the last call, and I just want to be clear that you guys are still looking for the same items. I think last quarter, I think, Eric, you had mentioned that you're looking for modestly or planning for modestly better weather in North America versus last year. I think specifically, I think Steve mentioned reorders on The North Face up high single digits, and I can't remember who said this, but I think you were saying global comp up high single digits in the back half. I'm wondering if you can say what that was in Q3 and what your Q4 outlook for comp is. I just want to drill down on some of the assumptions to get the Q4 guidance.
Yeah. We don't really give comp store guidance, Mitch. Let me try to help you some. If you look at our fourth quarter and you do the math, it says that we need to grow about 10% in the fourth quarter to hit the number. Now remember, we had a 2% shift out of the third quarter into the fourth. You back that up and it's an eight. How does that compare to the third quarter? The third quarter, we were up five, and you add two to that and you're seven. We're only looking for one percentage point improvement, and that should come. We're going into the quarter with 100 more owned and operated doors than we had this time last year. Our e-commerce business is our fastest growing business.
We're spending a lot of money to drive product through our wholesale customers. All of that, plus a modestly better winter. Our guidance, as we said all year long, we assumed a more normal winter. We did not assume a blizzard winter. It's really a U.S. discussion because Europe had a good winter last year.
Right.
Does that give you enough helpful color?
Yeah, that's helpful. I appreciate that. I think that's all I had. Thanks, guys. Good luck.
Thanks, Mitch.
We'll go next to Kimberly Greenberger with Morgan Stanley.
Great. Thank you. I just wanted to follow up on the gross margin outlook. I'm wondering if you can just help us understand the puts and takes into 2014. Would you expect some of the mix benefits that you're seeing this year to continue into 2014? Secondarily, on the cost side, it sounds like you're starting to see some slight increases in cost on 2014 orders. Is that coming in labor, materials, both? If you could just help us understand that would be great.
Yeah, Kimberly, we'll be really happy to lay all that out for you in February in terms of the puts and takes for 2014, it's too early for us to do that at this point in time. You're right. I did mention, I think, in terms of V.F. Corporation and our competitors would say that it looks like there's some cost pressure coming at us in 2014. We're still working through that. Frankly, a lot of that's going to have to do with the supply and demand rule is always at play in terms of what we'll ultimately pay for products. Yeah, the cost increases are coming a little bit across the board. There's some in fabrics, there's some just in our overall source cost impacted by labor.
There are a number of factors, I'd say, that will probably impact that, we'll have a lot more to say about that when we talk about 2014 in February.
Kimberly, you are right in your assumption about, when we laid out our 2017 plan, we said that our growth, getting to $17 billion, would come disproportionately from growth in our international business, growth in our direct-to-consumer business, and growth in Outdoor & Action Sports, all of which have higher margins. We talked about that contributing somewhere in the neighborhood of 50 basis points, I think, Bob, to annually over time and how we were going to get there.
That's right.
We're not changing that outlook for the future.
Terrific. That's very helpful. I was wondering if you could just comment a little bit on Asia with the 2% growth here this quarter. Obviously, China at high single digits is quite good, is Jeanswear the business that's holding down the Asia growth or is there something else going on there?
Kimberly, this is KH here. You're right. We had, this year, our weakest quarter. We had Q1 and Q2, which were up double-digit, and we expect Q4 be again up double-digit. Actually, it will become our strongest quarter. You said it right. We had issues with jeans, which I did say in my script, we expect the overhang to be finished and be positive again in Q4. We had also some issues with currency. Timberland's biggest market is Japan, and we had some pressure with the yen, and a similar thing happened in India with the rupee. I would say there was more extraordinary noise, and we still see big and great opportunities in China.
Terrific. Thank you.
Thank you.
We'll go next to John Kernan with Cowen and Company.
Hey, guys. Good morning. Thanks for taking my question. A lot of my questions have been answered, but I was just wondering from a strategic perspective, given all the cash that could potentially be on the balance sheet next year and your leverage ratios coming down, would you potentially look outside the U.S. for an acquisition? Historically, I think most of your acquisitions have been U.S.-based brands, but would you look to Europe and Asia for potentially acquiring a brand as well?
Thanks. Sure, John. Yeah. And we have in the past. The answer to that question would be yes. Certainly, yes. In particular, I'd say probably a little more Europe than Asia at this point in time. Possibly Asia down the road, but at this point, Europe. Sure, we look for brands that ideally we could take across the globe.
Also, we've looked for brands that have been primarily centered in a region like Europe, and if we can grow them across Europe and get the kind of returns that we and our shareholders are looking for, we would certainly entertain that as a possibility.
John, NAPA and Kipling are two great examples. We rarely talk about this brand, but I think we did mention Kipling lately. It was the fastest-growing brand inside VF for two quarters. We're very happy with that performance.
Okay, great. Thanks, guys.
Thanks, John.
Our last question will come from Erinn Murphy with Piper Jaffray.
Great. Thank you for taking my question. A lot of them have been answered, but Karl-Heinz, I was hoping if you could just maybe comment on how you're feeling about the health of the consumer in Europe right now, and maybe just parse it out between Northern and Southern Europe. Secondly, as it relates to, you mentioned briefly the Bread & Butter show and your Timberland brand being showcased there. If you could just speak a little bit more about kind of the appetite or the increasing appetite for that brand. Were you seeing kind of new accounts that were being drawn towards the brand or just current accounts going deeper within the product offerings? Thank you.
Thank you for the question. Let's start with the first part, the sentiment in Europe. There's no big changes, I would say, in Europe. There are a couple of big indicators showing we are slowly going in the right direction, which is good, but I wouldn't say there's no radical change to our last call. Having said that, we act with a portfolio of brands, and we act geographically in different areas. We are clearly using that, and we are pushing where we see bigger opportunities. Emerging market in Europe, which is basically Russia down to Turkey, is a big opportunity, but so are the larger one, like the German, Austria, Switzerland block. I would say all in all, no big change, but we are doing pretty well with our brands. Specifically, Bread & Butter and Timberland.
This was our first time we went to that show with Timberland. We did go with other brands there in the past. Timberland was the first time. I think the response was shockingly strong for us. We did not expect such a response in terms of participation. We had 3,000 people at the booth, which normally doesn't happen. We also did some additional activities around the 40 years history of Timberland. To make it short, we see Timberland coming in Europe. I said it in the script. We expect Q4 to be positive the first time this year. The sellout data we see are good, especially on footwear, men's footwear, but also on apparel. All in all, we see the brand coming, and we expect a great 2014.
Great. Thank you, guys, and best of luck. Thanks, Erinn. If that concludes our questions, I'll close with a quick comment. We're focused right now on execution around our holiday season. It's a big season for us, and we're very focused on that while investing more in our big brands to create momentum as we approach 2014. We'll give you the wrap-up of all that on Valentine's Day. Looking forward to talking to you then when we talk about our fourth quarter performance and our 2014 plans. Take care.
Thank you. This does conclude today's