Greetings. Welcome to the Verra Mobility Corporation fourth quarter and full year 2019 financial results conference call. At this time, all participants are in a listening mode. A question answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note this conference is being recorded. I will now turn the conference over to your host, Mark Zindler, Investor Relations. Mr. Zindler, you may begin.
Thank you. Good afternoon and welcome to Verra Mobility's fourth quarter and year-end 2019 earnings call. Today, we'll be discussing the results announced in our press release issued after the market closed. With me on the call is David Roberts, Verra Mobility's Chief Executive Officer, and Patricia Chiodo, Chief Financial Officer. They will begin with prepared remarks, and then we'll open up the call for Q&A. During the call, we will make statements related to our business that may be considered forward-looking, including statements concerning our financial guidance for the full year of 2020, our plans to execute on our growth strategy, our ability to maintain existing and acquire new customers, and other statements regarding our plans and prospects. Forward-looking statements may often be identified with words such as we expect, we anticipate or coming.
These statements reflect our views only as of today and should not be considered our views as of any subsequent date. We undertake no obligation to update or revise these forward-looking statements. Forward-looking statements are not promises or guarantees of future performance and are subject to a variety of risks and uncertainties that could cause the actual results to differ materially from our expectations. For a discussion of material risks and other important factors that could affect our actual results, please refer to those contained in our annual report on Forms 10-K, which is available on the investor relations section of our website at ir.verramobility.com and on the SEC's website at sec.gov. Finally, during the course of today's call, we will refer to certain non-GAAP financial measures.
A reconciliation of GAAP to non-GAAP measures is included in our press release issued after the market today, which is located on our website, again, at ir.verramobility and the SEC's website at sec.gov. With that, let me turn the call over to David.
Thank you, Mark, and thank you to everyone joining us on the call today. We are pleased with our execution throughout the year and ended 2019 on a strong note with a solid quarter. We transformed the business in 2018 through two highly strategic acquisitions, and 2019 showed investors that our diversified product portfolio can support an attractive combination of growth and profitability at scale. As Tricia will discuss in detail later during the call, our fourth quarter revenue grew 18% YoY to $112.5 million, and our Adjusted EBITDA came in at $59.6 million, up 26% YoY. For 2019, revenue grew 15% YoY to $448.7 million, and our Adjusted EBITDA came in at $241.4 million, up 15% YoY.
We were able to exceed expectations across our key metrics and deliver consistent QoQ performance despite the headwind created from the state of Texas passing legislation that eliminated most red-light camera programs in the state. The drivers of our core business remain strong. In the Commercial Services segment, cashless tolling continues to drive demand for our product and increasing tolling activity. In the Government Solutions segment, our growth is primarily driven by the expansion of school zone speed in New York City. The strength of our core business and our longer-term smart city innovation initiatives give us confidence in our ability to maintain momentum throughout 2020 and support our vision to be the global leader in smart transportation.
For the fourth quarter, the Commercial Services segment grew revenues 17% YoY to $68.2 million and reported Adjusted EBITDA of $42.2 million, up 23% YoY. For 2019, revenue increased 15% to $276.5 million and reported Adjusted EBITDA of $175.4 million, up 14%. The momentum in the quarter was driven by our continued collaboration with our customers to increase adoption of tolling programs through both product and operational innovations. A strong example of the collaboration with our customers is the amended agreement with Avis Budget Group that enhances their ability to price optimize their tolling product while also extending the contract by one year to 2025. The terms of the contract are materially the same. We are excited to serve Avis Budget for many years to come.
Additionally, there has been a positive increase in overall toll activity and usage, which is providing a nice tailwind to our commercial business. As we have highlighted in the past, geographical expansion of our RAC tolling product to Europe is a meaningful growth driver of our Commercial Services segment in the future. During 2019, we continued our investment in the foundation of the European tolling business. This culminated with the acquisition of Pagatelia and our partnership with Rent-A-Car. In October, we acquired Spanish-based Pagatelia, which provides electronic toll management services to consumers, financial institutions, and OEMs. Pagatelia is a critical piece for our European expansion strategy because of its interoperable solution and strong network of toll authority relationships across Southern Europe. Finally, in December, we announced our tolling agreement with a French rental car company called Rent-A-Car. The agreement has been executed and technology integration is underway as we speak.
This year, we are excited to enter the next phase of expansion, which is to create proof of concept pilots with multiple RAC customers across Europe. We have spoken with many customers, and they are ready to get started, there remain many challenges in organizational readiness and in negotiating and executing agreements. Some of those obstacles are back office technology requirements such as GDPR and customer billing, while others are more physical, like transponder management. All are vital steps that will take some time to work through. For 2020, we are not expecting any material revenues as our objective is to launch multiple pilots in multiple countries that will build revenue momentum for 2021. While the pace of execution has been slower than we originally anticipated, we remain confident in the opportunity and will continue to invest to bring the solution to fruition.
Additionally, we are pleased to announce that we have hired a new European leader for our commercial business. Tjeerd Roelfsema joined us in January and will lead our commercial operations from Amsterdam. Tjeerd joins us after a distinguished career at TomTom, where he led global business in Europe and in China. Our Government Solutions segment grew revenues 21% YoY to $44.3 million and reported Adjusted EBITDA of $17.5 million, up 34% YoY. Growth in the Government Solutions segment this quarter was primarily driven by the expansion of the school zone speed program in New York City, which included additional hardware revenue and the subsequent service revenue associated with newly installed cameras. As we have discussed through 2019, we have been working with the New York City Department of Transportation to expand the number of school zone speed enforcement areas. Our initial order was for 300 cameras.
As of December 31st, we have installed all of them. In October, we received a notice to proceed for 720 additional school zone speed cameras. We are excited about the opportunity to continue executing on this important public safety initiative and have appropriately scaled our operations to meet this demand. We believe our implementation schedule during 2020 will be approximately 50 to 60 cameras per month, but recognize we may not meet that level every month due to factors that are out of our control, such as weather. We also maintain our consistently high renewal rates again in Q4. During the quarter, we renewed key customer programs in Yonkers, New York, Howard County, Maryland, Marietta, Georgia, and Fulton County, to name a few. Additionally, we have signed contracts with Spalding County and Carroll County in Georgia for School Zone Speed Programs.
We believe these are two of many opportunities we have in Georgia and are preparing to respond to other outstanding RFPs. Overall, we continue to execute on the opportunities in front of us and are very pleased with our traction during the fourth quarter. Over the years, we have voiced that M&A would be an important strategic part of our growth strategy, and we plan to use our strong balance sheet and cash flow position as a lever. We remain diligent in our M&A process and have developed a strong pipeline of opportunities, which we are hopeful will yield one to two deals in 2020. That said, we will remain steadfast in our diligence process and are focused on three types of transactions. One, those that solidify our position in the core markets we serve today. Two, diversify our product portfolio through adjacent markets.
As an example, things like parking, traffic management, congestion pricing, fleet management, et cetera. Strategic tuck-ins, where we can accelerate growth in areas that we have already invested, like European tolling. We anticipate 2020 to be a banner year for us, fueled by ongoing penetration with our RAC customers in the U.S. and the implementation of school zone speed programs in New York City and Georgia. Additionally, we are planning to invest heavily in our core platforms to remain on the leading edge of technology. These investments will enhance the platforms that serve our customers, our financial systems, and other processes, which will optimize our ability to deliver consistent growth to our shareholders. We are expecting the bulk of the investment to take place in 2020, though some of the systems may not be fully updated until 2021.
For the full year of 2020, we are expecting total revenue in the range of $495 million-$513 million, or 10%-14% YoY growth, and expect Adjusted EBITDA to be in the range of $253 million-$261 million, or an EBITDA margin of 51%. In summary, our strong fourth quarter capped off another great year for Verra Mobility. Looking to 2020, we believe that Verra Mobility is well-positioned to execute on our initiatives and further leverage our platforms. With that, let me hand it over to Tricia to walk through some of the financials in more detail.
Thanks, David. Good afternoon, everyone. I'll provide a more detailed overview of our full year and fourth quarter 2019 financial performance. Then we'll open up the call for questions. We've provided a short earnings deck on our website that has reconciliations from GAAP to the non-GAAP results that we'll be discussing today. If you're following along on the investor deck, we're on slide two. We're happy to report that we exceeded the high end of our guidance range for both revenue and Adjusted EBITDA, with total revenue grew nearly $60 million or 15.4% to $448.7 million for the full year 2019. Product revenue generated nearly half of the total revenue growth with sales and installations of the 300 school zone speed cameras that David previously mentioned. For the year, Adjusted EBITDA was $241.4 million, up $31.9 million or 15.2% from the $209.5 million in 2018.
Growth in product sales and well-executed integration synergies contributed to our Adjusted EBITDA expansion. Adjusted EBITDA margins remain strong at 54% for both 2018 and 2019. Slide three has results for our Commercial Services business segment, which delivers tolling, violation processing, and title and registration services to rental car companies and fleet management companies in the U.S., and processes violations in Europe. Commercial Services had a great year, with the full year 2019 service revenue growing $35.1 million, or 14.5%, to $276.5 million. Much of this growth was driven by higher tolling activity across the entire product portfolio and a shift in product mix that positively impacted revenue. Much of the revenue increase dropped to the bottom line, with Adjusted EBITDA growing $22.2 million to $175.4 million for the full year 2019.
This business segment produced Adjusted EBITDA margins of 63% for the full years ended 2018 and 2019. For the quarter, total revenue grew 17% to $68.2 million, up from $58.4 million in the same quarter of the prior year. You might recall that in Q4 of 2018, we had an out-of-period adjustment that impacted both revenue and Adjusted EBITDA to put downward pressure on the quarter, which created improved YoY growth for the 2019 quarter. Adjusted EBITDA of $42.2 million in the fourth quarter of 2019 grew $8 million or 23.4% YoY from $33.2 million for Q4 of 2018. Our Adjusted EBITDA performance benefited from strong revenue growth. Moving to our Government Solutions segment, which operates photo enforcement programs from municipalities and school districts with an end-to-end solution. Government Solutions generated full year revenue of $172.3 million, up $24.8 million or 16.8% over the full year 2019.
Total revenue is comprised of service revenue, that's the monthly fees that we generate from operating photo enforcement programs, and product revenue, which results from selling and installing camera systems. Service revenue for the full year 2019 was $140.2 million, down $2.2 million or 1.6% from $142.5 million for the full year ended 2018. Although the service revenue was relatively flat on a combined basis, our various product lines are experiencing divergent trends. For the full year, our red light photo enforcement program declined approximately $10 million YoY. If you recall, Texas banned red light photo enforcement earlier this year, resulting in a $5.4 million reduction of service revenue in 2019, and this will continue to impact us for the next two quarters. The remainder of the decline in red light relates to program losses in Florida and price declines upon renewal.
We also exited our streetlight maintenance program earlier this year, resulting in a $2.5 million reduction in service revenue. This business was non-core and non-profitable. These declines were offset by our speed program revenue, which grew approximately $10 million. We installed over 400 new speed cameras in 2019 and believe that the growth in speed programs will outpace the declines in red light. You can see that this is happening in our fourth quarter results, where Q4 2019 service revenue was up 3.6% over the same period in the prior year. Product revenue for the full year 2019 was $32 million, up from $5.1 million for the full year 2018. The increase was driven by the 300 unit order from New York City to install schools on speed cameras. We currently have another order for an additional 720 cameras that we've begun installing in 2020.
For the quarter, total revenue of $44.3 million grew 21% YoY from $36.7 million in the fourth quarter of 2018. This was driven by product revenue of $7.6 million for the quarter, up from $1.3 million for the same quarter in the prior year. Service revenue for the quarter was $36.7 million, up 3.6% or $1.3 million on a YoY basis. Q4 2019 Adjusted EBITDA of $17.4 million increased approximately $4.4 million or 38% from $13.1 million for the same period in the prior year. Adjusted EBITDA margins for this business were 39%, up from 36% in the prior year. The large increase in product sales is benefiting both the top and the bottom line of the Government Solutions segment. Turning to the next slide, we show our consolidated results for the quarter.
The combined results of the business segments we just discussed generated total revenue of $112.5 million for the fourth quarter and grew $17.4 million, or 18%, from $95.1 million in the fourth quarter of 2018. Q4 2019 Adjusted EBITDA of $59.6 million increased by $12.3 million or 26% from the Adjusted EBITDA of $47.3 million in the prior year. A fourth quarter Adjusted EBITDA margins remained strong at 53%. The company reported net income of $9.2 million in the quarter, compared to a loss of $38 million in the same period in the prior year. EPS for the current quarter was $0.06 per share, compared to a loss of $0.27 per share for the same quarter of 2018. Tax expense for the quarter and the full year was $3.8 million and $13.6 million respectively. The full year effective tax rate of 28.9% was in line with our expectations.
The company generated $133.8 million in cash from operating activities in 2019, compared to generating $46 million for the full year 2018. This improvement is directly correlated to the improved net income. We spent $29.7 million on CapEx in 2019, compared to $26.6 million in the prior year. Most of this CapEx is used for photo enforcement equipment for our customers across the country. Free cash flow, which is cash flow from operations less CapEx, was $104.1 million in 2019. As of December 31st, we had $894 million of debt and $131 million of cash on hand. For net debt of $763 million, bringing our leverage ratio to 3.2 times. Our credit facility contains provisions that require mandatory prepayments on excess cash flow.
Based on a leverage ratio, our required prepayment is $19.7 million, which will be made in Q1 of 2020. In February of 2020, we repriced our credit facility, lowering the interest rate from LIBOR plus 375 to LIBOR plus 325. This change will save the company approximately $4.5 million in annual interest expense. In summary, we continue to execute well, delivering strong top and bottom line results, and believe that Verra Mobility remains well-positioned to maintain this momentum throughout 2020. For the full year 2020, we are expecting total revenue in the range of $495 million-$512 million, or 10%-14% YoY growth. Included in that growth, we expect product sales in the range of $45 million-$52 million. We have an order to install an additional 720 school zone speed cameras.
The majority of this order will be fulfilled in 2020, but at a lower price than we had on our last order in 2019. We should expect price reduction of approximately 25% from the previous year. We expect service revenue to grow 8%-10% YoY, generating between $450 million and $460 million for the full year 2020. We expect Adjusted EBITDA to be in the range of $253 million-$261 million, or an Adjusted EBITDA margin of 51%. 2020 will be a year of growth and investment. We're making a meaningful investment in our systems, primarily around invoicing and billing, and will continue to invest in European tolling. These investments, along with the impact of lower price on product sales, account for slightly lower margins in 2020. Thank you for taking the time to join us on this call today.
With that, we'd be happy to take your questions now.
At this time, we will be conducting a question-answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we pull for questions. Our first question is from Steven Wald, Morgan Stanley. Please proceed with your question.
On the revenue outlook, looking at the 10%-14%, Tricia, could you maybe take us through from a moving part-
Steven, can you-
Are you hearing me?
Steven, David, you broke up on the beginning of your statement. Could you start from the beginning, please?
Yeah, sure. Am I coming through better now?
You are.
Okay, great. Maybe if we just look at the pieces driving the revenue growth guidance in 2020. I was hoping, Tricia, maybe you could just walk us through some of the moving parts there. If I'm thinking about the math right, just given the tailwind you're going to get from installing the cameras, what does that mean for the tolling business and sort of what are the drivers there, given it looks like it's a bit of a departure from the mid-teens growth you saw in that segment this year?
The camera installation is for the Government Solutions segment. What you're going to see is these sort of two things happening. In Government Solutions, we're going to continue to see a decline in red light, although not as meaningful as it was in the current year. You're going to see the rise of speed as we continue to install cameras, not only in New York City but also in Georgia. We believe that by the end of 2020, that the speed will be the largest product revenue that we'll have within the Government Solutions business segment.
You combine those service trends will get you double-digit growth on the service side, and then you've got growth coming out of the product revenue as we're going to install basically double the amount of cameras or sell double the amount of cameras in 2020 as we did in 2019. On the Commercial Services side, we've said that on the outer years, we thought that Commercial Services would be like a 6%-8% grower, and that's where it's trending to now. That's not surprising for us. With our growth in the future coming from European tolling, which as David mentioned, probably will materialize more significantly as we move into 2021.
Got it. Okay. That's helpful. Thanks. Then just maybe on the rental car agreement, I think I heard, David, you said that you extended the Avis contract out by one year to 2025. Do you have any updated thoughts on your approach towards, I guess, later in the year, coming to the table with the other two major partners?
Nothing that we haven't said before, but obviously, we'll just approach them at the appropriate time. I think the approach that we took with ABG is a good one, which is we served them well. We continued to partner and find ways to help them, and that led to an extension. We're hoping that same strategy will work at the appropriate timing that works for both us and for our customers with the other two.
Got it. Okay. Then maybe just one quick one if I could squeeze it in. Obviously, pretty top of mind right now, rental car activity and travel around the coronavirus, anything you guys are seeing or anything you're watching for that would be relevant for us to be careful of here?
Two things. One is our information is probably lagging because we get our things after the fact. I don't know that we have any real data to support a decline in that at all today. Part two of that is that international renters is a relatively small portion of the total number of renters that we use. It's a really small number. That being said, we're going to remain vigilant. We'll watch what's happening as this continues to play out. Obviously, there's a lot of real-time information. As of yet, we haven't seen anything material that will impact our business.
Okay, great. Thanks.
Yeah, thank you.
Our next question is from Ryan Cary, Bank of America. Please proceed with your question.
Good afternoon. Thank you for taking my questions. I wanted to start, I was hoping you could provide a little more color on the Adjusted EBITDA margin guide. I know you called out a few contributors driving the faster expense growth in 2020, and I was just trying to get a better sense of the magnitude of each in explaining the YoY step up.
Yeah. You figure that just the overall lower margins would be attributed from the product revenue, where product revenue last year was accretive to our overall margins for the company as a whole. With this year, with the discounts that we're giving to one of our largest customers in New York City, those margins, that'll put a little pressure on it. You can probably think about that as being about $5 million of pressure on our margins. In addition to that, we have decided to make a real meaningful investment in our systems. If you think about our company, we are the accumulation of several founder-led businesses, each creating their own proprietary software, which we have all brought together. This is the year that we want to make sure that we are creating stability for the future growth.
By doing so, we're going to make a sizable investment in technology.
Got it. Those incremental investments in the invoicing and billing, is that something that's more one-time in nature, meaning we're going to go through in 2020, and then you could see kind of a rebound in the margins? Is this something that you expect will continue for the foreseeable future?
No. I think it's just a one-time. What I'd said is that it's going to be mostly done this year. There may be some tail effect that goes into next year, but it would be de minimis. I think it's really focused for this year.
Got it. Just final one from me. It sounds like you're expecting a pretty meaningful step down in growth in the Commercial Services business from, say, kind of like the mid-teens growth range we saw this year and we've seen for the last several years to more kind of high single digits range. Is there anything worth calling out beyond just law of large numbers? Just because it seems like a pretty material step down from where you were exiting Q4. Thank you.
Yeah. I think we've been saying that for about a year, that that's really where we saw the market going. Really, it's an accumulation that this business segment has been growing in the mid-to-high teens for the last four to five years. As it just becomes more and more difficult to hurdle those high expectations. We said that this business unit would settle into sort of a 6%-8% growth, and that's really what we'll see. Then in 2021, as we sort of get the steam under our wings or the wind under our wings for the European rental car tolling, we'll see growth there as well.
Thank you for taking my questions.
Sure.
Our next question is from Daniel Moore, CJS Securities. Please proceed with your question.
Thank you, and good afternoon, David and Trish.
Hi.
Hi.
Maybe just talk a little bit about the price concessions in New York City. Do you see that as kind of the new norm as far as ASPs are concerned? Beyond that, you mentioned Georgia and some other opportunities. Maybe just talk about the level of dialogue for other safety zone enforcement area contracts.
Yeah. New York, the discounts that we referenced are really just related to volume. It's a volume discount. That was really the gist of it. We had talked about that previously, I believe.
Yeah. I think we previously said that if you guys were modeling, last year, you could probably model a new camera and about $100,000 in revenue. This year, you're probably better off modeling it in a more like $75,000.
The opportunities that we have to grow in Georgia are really us just approaching our customer, and I think we have two new contracts there.
We have two new contracts, and we have a good pipeline. We'll feel confident about our plans for Georgia for the year.
Very helpful. Then just maybe a couple housekeepings. Trish, as we think about modeling for next year, kind of tax rate and D&A, and then just generally where we see CapEx shaping up.
I think you should put your tax rate right at that sort of 28%, is probably a good tax rate for us. It's higher than what you're probably previously modeling, but that's because the shift in our overall apportionment of state revenue is moving from low-tax states to high-tax states. Think out of Texas into New York kind of thing. That's probably a good way to think about it going forward. As far as the CapEx, so not only do the investments that we're making in our systems hitting our P&L, but also it's going to be hitting our capitalization of internal labor as well. Where CapEx this year was right around the $30 million mark, you probably should think about it next year in the $35 million-$40 million mark.
Perfect. I'll sneak one more in, if I may. Just generally speaking, maybe an update on the progress that we're making both with Pagatelia and then more generally in Europe. Obviously sounds like 2020 continues to be an investment year, number one. Number two, just with Corona, I know it's hard to tell right now, but is anything that might slow that progress down, at least based on what you're seeing today?
Yeah. The first part is we continue to make progress in Europe. We only closed Pagatelia toward the end of the year, so we're still in the kind of the phases of integration. They've been doing well. We have our new leader there that's kind of taken the helm of our European operations, who will operate out of Amsterdam, which is where our European headquarters is. We're in the middle of coding and developing right now for the first pilot, and we have many sort of contractual discussions happening with others. As I mentioned in the discussion, there's just things that are slightly more complicated for people that are starting from scratch that they have to do to consider to launch a program. It's not as if they were doing it. This is new to the world inside of Europe.
As it relates to the coronavirus, it's still too very early. I don't anticipate, given that we would be doing pilots with a relatively low number of vehicles, that that would have any impact on our ability to roll out because it's so small. I would anticipate that had that been a couple of years from now, then that might be a different answer just depending on what the travel restrictions and the challenges are in Europe as a result of the virus.
Very helpful. Appreciate the color. Thank you.
Yeah, thanks.
Our next question is from Ashish Sabadra, Deutsche Bank. Please proceed with your question.
Thanks for taking my question. Question about the Avis. Avis on their call talked about their unlimited toll product and that's gaining some pretty good traction among their commercial customers. It's rolled out, I believe, in three states, and they're rolling it out across the country. My question was, how do you think about this kind of an unlimited product being rolled out by other providers and how do we think about that opportunity over the midterm? Thanks.
Yeah. We think it's great because ultimately we're a part of that model that they're leveraging. We think that as rental car companies look for more customer-friendly sort of pricing models, that that's good for the industry and good for them. The all-inclusive or the sort of, as they call the unlimited, is a great way to think about it. We're fully supportive of that, and we've been helping them along the way.
That's great. Maybe just on Europe, a follow-up question there would be how should we think about the revenue opportunity in the midterm? I understand it's going to be material starting more 2021, but as we think over the next year or two years, how should we think about both the revenue growth potential as Europe comes on and how that helps accelerate the commercial revenue growth, but also how revenue opportunity over the next three to five years? Thanks.
I think what we need to do, Ashish, is really get the first pilot program up and running so that we can get all the right statistics to say what that's going to look like. A lot of people are saying, "Hey, could this be a $30 million product?" I think the answer is yes, but not in that timeframe that you proposed. I think it's got potential to grow. It's just going to take us a little longer. The customers are not as concentrated as they are here in the U.S., and we don't have enough information from the pilot to see what the price points are going to be that we're going to go to market at.
Okay. No, that's helpful. Maybe if I can sneak in one final one just on congestion pricing. Have you had any other conversations with other cities and any kind of traction that you're seeing there? Again, the midterm opportunity on that front. Thanks.
We still remain very interested in congestion pricing for the future. You've probably seen several cities are doing studies as we speak outside of the New York City program. I think we still want to see what happens, what the model is that they settle to, which is, I think, is going to take some level of time. It's still very early. That being said, we still feel like we have products and services and knowledge and know-how that can be valuable. As we get line of sight to a clear what the market's going to look like, then I think we can be slightly more specific and slightly more aggressive in how we're going to be pursuing that go forward. It is just so very early, meaning that there's no program in the United States today.
We've got some waiting to do to really figure out what the best way to support our customers will be.
That's very helpful. Thanks, David and Tricia.
Yeah. Thanks, Ashish.
Thank you.
Our next question is from Timothy Chiodo, Credit Suisse. Please proceed with your question.
Thank you. Okay. I wanted to follow up a little bit on the New York school bus stop arm opportunity and then a quick follow-up on the product pricing. On the New York school bus stop arm opportunity, just to dig into it a little bit more, maybe we could put some granularity around the opportunity. Our understanding is there's roughly 10,000 buses in the City and that the monthly revenue there could be more in sort of the $500 range and also fully understand that that would not be a full year-round opportunity, maybe nine months per year. Maybe just some added context there, given you obviously have a very strong relationship with the City of New York.
That's exactly right. I think you guys have gotten to know us well enough to know just because the law has passed and there are the buses there doesn't mean that things move exactly as quickly as we would like. That being said, I think that's a very fair way to think about the opportunity, which is the total number of buses by a slightly, the 500 and then thinking of the nine-month, 8.5-month sort of total time that they're going to be deployed is, I think, is the appropriate way to think about the opportunity. I think we'll start to see traction on that probably toward school next year. I don't suspect there would be anything going on in that in the spring.
Okay. Is this the kind?
School in the fall of 2020, not next year as in 2021. Excuse me.
Fall of 2020, some of that begins.
Yeah.
Okay.
I would suspect so.
The question, is it sort of a school district by school district decision-making process or is it an assumption that all 10,000 eventually, maybe it takes a few years, all 10,000 eventually are equipped with the cameras or is it some subset of that 10,000?
It depends on the school district. There is multiple decision makers involved, which is why it takes some level of time to roll out. In general, you wouldn't necessarily have to put a camera on every single bus. It just depends, again, on the school district because some people do vote for a full fleet install, others do not, depending on the routing. It's still a little early to determine how we would be doing that in the city. Right now I look at the 10,000 as the TAM and underneath that is what we'll get into once we get some more information to start deploying.
Okay, great. Thanks a lot. The last one is very minor. I apologize. You might have touched on this earlier. I had to hop off for something else briefly. On the product pricing, I know you mentioned, think about, I think it's 75K instead of 100K for this sort of next round. Makes total sense, buying in greater bulk. Just roughly speaking, I think that the overall product margin, including some of the other items that go into that revenue line item, have hit as high as high 50s. What percentage in terms of a gross margin should we be thinking about this year? Does this put us into sort of the high 40s?
Yeah, probably mid-40s. Not as high as you're thinking.
Mid-40s.
Yeah.
Okay, great. Thanks a lot for taking my questions.
Yeah, thank you.
Our next question is from Louie DiPalma, William Blair. Please proceed with your question.
David, Tricia, and Mark, good afternoon.
Hey, good afternoon.
Good afternoon.
When you say that you expect Europe to generate material revenue in 2021, are you assuming any contribution from your big three U.S. rental car partners in Europe?
Yeah, I think, yes. We would assume that we would be working with some of the customers that we serve currently in the U.S.
Yeah, I think what we're saying is just that we're not going to have any meaningful revenue in 2020, and that'll start to escalate as we move into 2021. On a base of revenue of $512 million, material or meaningful is in the eye of the beholder.
Indeed. Related to that question, by the end of 2020, should most of the upfront European infrastructure investment be complete?
Yeah.
I guess, in total, how much CapEx and OpEx is necessary to form the foundation for Europe?
So-
The first part of your question is, yeah, we would anticipate by even later in the year that we would have sort of load balanced the infrastructure to meet with what we think the demand will be related to the pilots. Once the pilots go outside of that, meaning more pan-European, multi-country, those types of things, then we may have to hire or adjust accordingly to meet that demand.
I think in the 2019 numbers, we had about $3 million of investments in Europe for the expansion, and we're probably going to have $3 million-$5 million this year as we continue to roll out to multiple countries.
Okay. One final one. How many cameras for the New York City School Zone Speed Camera Contracts are currently in backlog relative to the more than 600 that you expect to install this year? In other words, at the end of this year, how many cameras are you contemplating will be remaining for 2021?
I think what we've originally said is that we believed that if they were going to expand into 750 school zones from the initial 150 that they started with, that it would be about 1,200 cameras, of which we installed 300 in 2019. We've got an order for 720 for this year. If we said we're only going to install 600 of those, then we would still have 300 cameras left to roll into 2021.
Sounds good. Thanks, everybody.
Our next question is from Daniel Moore, CJS Securities. Please proceed with your question.
Thanks again. Last one for me, just an update on capital allocation. Obviously, as we're getting down, ticking down quickly closer to 3x, in addition to M&A and debt repayment, are there any other possibilities or considerations in terms of opportunistically adding shareholder value?
Yeah, I think at this point The pipeline, as we think about M&A, is very strong, the likely scenario is to be deployed through M&A. If for some reason those dried up and we weren't able to do anything, then clearly we would reassess and look for ways to increase shareholder value in other means. I think right now M&A is the strong candidate for that.
Understood. Thank you.
Yeah, thanks, Dan.
Thank you.
We have reached the end of the question answer session, and this does conclude today's teleconference.
Okay.
You may disconnect your lines at this time. Thank you for your participation, and have a great day.
Thank you.