Ladies and gentlemen, thank you for standing by, and welcome to Workiva's Q4 Fiscal 2021 Earnings Call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, please press star followed by the one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you. Mike Rost, Senior Vice President of Investor Relations, you may begin your conference.
Good afternoon, and thank you for joining us for Workiva's Q4 and FY 2021 Earnings Conference Call. During today's call, we will review our fourth quarter 2021 results and discuss our guidance for the first quarter and full year 2022. Today's call has been prerecorded and will include comments from our Chief Executive Officer, Marty Vanderploeg, followed by our Chief Financial Officer, Jill Klindt. We will then open the call up for a live Q&A session. Julie Iskow, our Chief Operating Officer, is also on the call. A replay of this webcast will be available until March 1, 2022. Information to access the replay is listed in today's press release, which is available on our website under the Investor Relations section.
Before we begin, I would like to remind everyone that during today's call, we will be making forward-looking statements regarding future events and financial performance, including guidance for the first quarter and full fiscal year 2022. These forward-looking statements are subject to known and unknown risks and uncertainties. Workiva cautions that these statements are not guarantees of future performance. All forward-looking statements made today reflect our current expectations only, and we undertake no obligation to update any statement to reflect the events that occur after this call. Please refer to the company's annual report on Form 10-K and subsequent filings for factors that could cause our actual results to differ materially from any forward-looking statements. Also, during the course of today's call, we will refer to certain non-GAAP financial measures. Reconciliations of non-GAAP to GAAP measures and certain additional information are also included in today's press release.
With that, we'll begin by turning the call over to our CEO, Marty Vanderploeg.
Hello, and thank you for joining today's call. The Workiva team once again delivered strong financial results. In both the fourth quarter and full year, we beat the high end of our guidance in revenue and operating profit. We generated record revenue during Q4, which resulted in growth of over 28% in subscription and support revenue and total revenue. Our results reflect our market leadership in transparent connected reporting and the significant increases we're seeing in macro trends such as digital transformations, increased compliance and reporting requirements, and stakeholder demand for ESG data. In Q4, we outperformed in multiple solution areas, including ESG. We continue to see substantial upside in this growing and exciting solution area and plan to invest heavily to secure more of the ESG market. I will discuss our ESG strategy later in this call.
Workiva continues to perform with our extraordinary talent and our innovative reporting platform. In Q4, we had strong new logo growth, adding 169 net new logos. We delivered a 32% increase in the number of customers with contract values over $100,000. We also achieved our highest revenue retention rate of 97%. In 2021, we continued to expand our partner ecosystem, which now includes over 200 entities. Our partners are an important part of our growth strategy. They extend our geographic reach, accelerate the usage and adoption of our platform, and enable more efficient delivery of professional services. Most recently, we announced new partnership relationships to support our ESG growth. In Q4, we announced that we are expanding our alliance with PwC to bring a people-led and tech-powered approach to ESG strategy and reporting.
We are aligned in our belief that the convergence of both regulatory pressure and investor demand will dramatically impact how and the level at which companies disclose their ESG data. Working together, we plan to build purpose-driven ESG strategies for our mutual customers. We also expanded our relationship with the KPMG ESG practice. Workiva and KPMG are collaborating in the marketplace and have engaged in discussions with executives from leading financial institutions about how their organizations are addressing ESG in light of stakeholder, investor, and government expectations. On the ESG technology side, we announced last week a new partnership with Persefoni, a carbon accounting platform that enables users to turn financial, operational, and supply chain data into certified carbon footprint data.
The Persefoni partnership will enable customers to integrate and transfer data between our respective platforms and will provide access to the carbon benchmarking and a carbon offsets marketplace. We have also been busy on the M&A front. In the fourth quarter, we completed two tuck-in acquisitions that we believe will further support the competitiveness of our platform. On December 21, we announced the acquisition of AuditNet. AuditNet's cloud platform serves as a primary communications resource and digital network, where over 160,000 audit practitioners access and share content, resources, tools, and templates. This strategic acquisition supports our investment in the future of audit transformation, adds to our customer offering, and helps to grow our marketplace. We also announced the December acquisition of Arelle, the global standard XBRL validation engine.
Arelle is used by a community of over 50 global regulators, banks, and technology companies, including Workiva, that depend on it for data quality and comparison. We believe transparency will bring about a better world, and Arelle helps make that happen. Moving on to 2022, we entered the year with great momentum and are now strategically investing in our ESG offering to accelerate global growth, advance our product roadmap, and increase pipeline. We believe that we have a large TAM, and we continue to invest to expand our TAM. At our Investor Day in November, we discussed that outside of the SEC solution, we believe our penetration is still early in all other solution areas. With new markets and expanded opportunities, we communicated a revised conservative TAM estimate of $25 billion, including ESG.
ESG reporting is complex, making it a natural fit for our platform and a compelling market for us. We have over a decade of experience and have invested over $600 million to deliver a cloud platform that supports investor-grade reporting for the world's largest organizations. We are highly encouraged by our customers' and partners' initial response to our ESG solution. It is still early, but the global market is moving fast. This year, we are strategically investing in our people, technology, partners, and go-to-market strategy in order to capture the significant ESG market opportunity. The majority of our new investments are being leveraged in support of ESG. We believe the investments we are making in ESG, along with our other solutions, will position us to deliver durable low- to mid-20% revenue growth.
To support our growth and scale, I am pleased to share that Julie Iskow has been promoted to President and Chief Operating Officer. In her expanded role, Julie will be responsible for Workiva's global growth strategy and commercial operations, including enterprise-wide product development, platform innovation, sales, marketing, service delivery, and customer success. Congratulations to Julie on this well-deserved promotion. I'm looking forward to working closely with her as we advance Workiva's mission of powering transparent reporting for a better world. In closing, we delivered very strong results in 2021, driven by the focused execution of our strategy. We continue to grow the business by attracting and retaining top talent, investing in the development and innovation of our platform and fit-for-purpose solutions, and consistently delivering an outstanding customer experience. It continues to be an exciting time for Workiva.
We believe we are well-positioned and have the right strategy in place to capitalize on the increasing global opportunities to power transparent reporting for a better world. With that, I will turn the call over to Jill.
Thank you, Marty, and good afternoon, everyone. Q4 was a great quarter, providing a strong finish to what was an outstanding year for Workiva. We continued to see broad-based demand with revenue performance across our solution portfolio. Today, we are providing guidance for Q1 and an update to our full year guidance for 2022, which I will discuss later. I will talk about our results and guidance on a non-GAAP basis. Refer to our press release for a reconciliation of our non-GAAP and GAAP results and guidance. We beat Q4 2021 revenue guidance at the midpoint by $3.8 million. Solid market demand and higher services revenue accounted for the beat. We beat guidance on Q4 operating results at the midpoint by $4.5 million.
The revenue beat, coupled with lower consulting fee expense and T&E, makes up the majority of the beat on operating income. Turning to Q4 2021 results versus Q4 the year before. We generated total revenue in the fourth quarter of $120.8 million, showing growth of 28.7% from Q4 2020. Breaking out revenue by reporting line item. Subscription and support revenue was $104.3 million, up 28.8% from Q4 2020. New logos and new solutions helped drive strong revenue growth in Q4 2021. 72% of the increase in SNS revenue in Q4 came from new customers added in the last twelve months. Professional services revenue was $16.5 million in Q4 2021, up 28.2% from the same quarter last year.
This was largely due to higher XBRL services revenue. An expanding SEC customer base, combined with the introduction of FERC XBRL services, were the primary drivers to the increase. Turning to our supplemental metrics. We finished Q4 with 4,315 customers, a net growth of 592 customers from Q4 2020, and a net growth of 169 customers from Q3 2021. This performance capped off a fantastic year for new customer growth as Q3 and Q4 represented the two highest net increases to customer count we have had as a public company. Our revenue retention rates improved compared to prior year. Our subscription and support revenue retention rate was 97% for the fourth quarter of 2021, an increase compared to 95% for the same period last year.
These numbers reflect our focus on customer experience and continued investment in our platform. With add-ons, our subscription and support revenue retention rate improved to 110% for the fourth quarter of 2021 compared to 109.5% in Q4 2020. The number of larger subscription contracts continues to show impressive growth. In the fourth quarter of 2021, we had 1,121 contracts valued at over $100,000 per year, up 32% from Q4 the prior year. The number of contracts valued at over $150,000 totaled 578 customers in the fourth quarter, up 38% from Q4 2020. At our November 2021 Investor Day, we introduced the disclosure of subscription contract value over $300,000.
This contract value segment showed the highest growth of the three, up 54% from Q4 2020, with the number of contracts valued at over $300,000 totaling 183. Moving down the P&L. Gross profit totaled $93.2 million in Q4, up 31.3% from the same quarter a year ago. Consolidated gross margin was 77.2% in the latest quarter versus 75.6% in Q4 2020, a net expansion of 160 basis points. Breaking out gross profit. Subscription and support gross profit totaled $87.7 million, equating to a gross margin of 84.1% on SNS revenue, a contraction of 10 basis points compared to Q4 2020.
Professional services gross profit in the fourth quarter was $5.5 million, up 95.7% versus Q4 2020, equating to a 33.5% gross margin. Q4 gross margin was particularly high as substantial professional services revenue growth, coupled with a modest increase in compensation, led to strong year-over-year performance. Research and development expense in Q4 totaled $28.6 million, up 29.6% from Q4 2020 due to new headcount investment. R&D expense as a percentage of revenue increased to 23.7% in Q4 2021 from 23.5% in Q4 2020. Sales and marketing expense for the quarter increased 33.1% from Q4 2020 to $46.8 million as we continue to make go-to-market investments in support of our growth objectives.
General and administrative expenses totaled $15.6 million in Q4, up $7 million compared to Q4 2020. G&A expenses as a percentage of revenue increased to 12.9% from 9.1% in Q4 2020. This increase was driven primarily by investment in headcount, coupled with higher T&E and software expenses as we scale our business for growth. We posted an operating profit of $2.2 million in Q4 2021 compared to an operating profit of $5.2 million in Q4 2020. Turning to our balance sheet and cash flow statement. At December 31, 2021, cash equivalents and marketable securities totaled $530 million, an increase of $8.1 million compared to the balance at September 30, 2021.
Net cash provided from operating activities in Q4 2021 totaled $9.3 million compared with cash provided of $13.4 million in the same quarter a year ago. Impact from AuditNet and Arelle acquisitions. Our reported results contain the full absorption of the AuditNet and Arelle transactions, which were both closed in December 2021. These two strategic tuck-in acquisitions will not have direct material impact on revenue or operating profit. Turning to our guidance. For the first quarter of 2022, we expect total revenues to range from $127 million-$128 million. We expect subscription revenue will continue to grow at a faster rate than services revenue in Q1.
We expect non-GAAP operating loss to range from $7 million-$6 million, a net loss of $0.16-$0.14 on a per share basis. Our share count will be approximately 52.6 million weighted average shares. For the full year 2022, we are raising guidance for revenue. We now expect total revenue to range from $532 million-$534 million. We expect non-GAAP operating loss to range from $37 million-$35 million, or a net loss of $0.80-$0.76 on a per share basis. Our share count will be approximately 53 million weighted average shares. In 2022, we expect to post positive free cash flow for the sixth consecutive year.
Our current 2022 assumptions are dependent on a variety of factors that are subject to change and that we believe are appropriately conservative for the current environment. This guidance for operating margin includes new investments in sales and marketing, geographic expansion, investments in research and development, and ESG, as we intend to take advantage of growth in new markets and an expanding TAM. This guidance takes into account the return of expenses that were reduced by COVID, primarily travel costs and in-person events, as well as the market pressures we are experiencing related to attracting and retaining top talent. In closing, I would like to thank the more than 2,100 global Workivians who have enabled us to drive record-breaking results in Q4 and the full year 2021. You are the key to Workiva's success. With this great team, we are very well positioned to execute on our 2022 strategy.
We will now take your questions. Operator, we are ready to begin the Q&A session.
At this time, I would like to remind everyone.
Operator, we are ready to begin Q&A session.
At this time, I would like to remind everyone, in order to ask a question, please press star followed by the number one on your telephone keypad. Your first question comes from the line of Matt Stotler with William Blair. Your line is open.
Hey, everybody. Thanks for taking the questions. Maybe I'll just start off with one on ESG and the plans to increase spending there in the coming year. Obviously a massive multi-billion dollar opportunity. Seems like you guys are obviously really laying into that, you know, given the early days there and then, you know, kind of the leadership position. Would it be helpful maybe to put a finer point on, you know, how you're thinking through those expenses, you know, as we go into 2022, you know, whether that's more on the direct sales partnership side, sales and marketing, whether there's, you know, a heavy amount of additional product investment that's embedded in that guidance, or across the board, any color there would be helpful.
Hey, Matt. Thanks for the question. Probably one of the more relevant questions in my brain nowadays is, you know, attacking the ESG market. Since the last time I talked to you or even since we gave our guidance for 2022, the opportunity is even becoming more compelling. To answer your question, specifically, the majority, the largest portion of that is sales and marketing. We're expanding our sales team with a focus on ESG, and we're gonna do that aggressively. We're also making significant R&D investments. You know, there's things we had to enhance on our platform. Luckily, most of them play into our other products as well.
Even though they're specifically for ESG, they do support and improve the other solutions, things like workflow, and you know, better connectivity, and then some of the more specific things like supporting all the different frameworks they have to report in ESG data in. A mixture of both of those. We're also gonna put more effort into you know, our go-to-market in terms of PR and building on our brand. Those are the main areas. You know, like I said, this is becoming so compelling. It's a really generational opportunity for Workiva and for our employees and shareholders. You know how careful we are with capital.
We built this company with very little capital, and we're still gonna remain cash flow positive, but we were just compelled to make a really meaningful investment into this market. That's really the reason for, you know, what you see in terms of the reduction in margin.
Got it. No, it's very helpful. Maybe just one quick follow-up on the capital markets product. Obviously, it's something that had seen some strength last year. You know, from what I recall, there wasn't much baked into the original commentary on 2022, but would love to just get an update on you know, what you're seeing there and you know, how that layers into 2022 and thoughts on you know, you talked about that as being kind of a leading indicator. You know, what the thought is about how the current slowness in that segment of the market you know, is gonna kind of layer into the rest of the year would be helpful.
Sure. You know, first off, I just wanna say we baked all that into our guidance. Clearly, there's a lot of uncertainty politically right now, globally, with all the stuff that's happening and with inflation around. We realize it's gonna be a tougher year in capital markets. As I indicated last time, we had single-digit percentage of that market already. We have, you know, about tripled the size of our sales team there. I think we're gonna offset any slowness, you know, in terms of the whole year. We're gonna offset that slowness with just picking up a bigger market share. We're already seeing, you know, that a lot of the people or companies that plan to go public are still preparing to go public, which is, you know, what's relevant to us.
Will they delay the IPOs? Well, obviously, you know, there hasn't been a hotbed of IPOs so far this year. We are seeing some slowdown, but not a lot. We've also baked it in, and like I said, are gonna take a bigger percentage of the market this year. On top of that, other solutions tend to always step up. I've talked about our multi-solution strategy, and we've had Q4 solutions that were very strong and look good going into this quarter. IR has been outperforming relative to historical trends. We've really started to get the critical mass on our GRC integrated risk product line. The multi-solutions for private to public is still very strong.
The portfolio approach tends to mitigate these segments of our business that have slowed down. It's all baked in, and we feel really good about 2022 in general.
Got it. It's helpful. Thanks again. Yep. Thank you.
Your next question comes from the line of Daniel Jester with BMO Capital Markets. Your line is open.
Oh, great. Thanks for taking my question. Maybe just sticking with ESG, can you expand and give us some more color on sort of the pipeline creation? How is that evolving? Maybe compare and contrast your conversations with current customers on ESG versus potentially brand-new, net new adds on the ESG side. Thanks.
Sure. That's a good question in many different ways. I would, you know, first characterize that the Q4, our performance in ESG surprised everyone in the company, to be honest. We had a really good quarter on ESG sales. It immediately has become a material part of our portfolio, you know, faster than any other solution has done that. We're also seeing good pipe growth, and we're very encouraged, but, you know, we're still dealing with a fairly small number of salespeople selling this, and we're in the midst of ramping that significantly. That's part of, obviously, the biggest part of our investment is ramping the sales team. So the majority of the customers so far have been our customers that are looking at it.
We've had new logos come in through the ESG solution, but that's mostly a reflection of where we go first. You know, the first people we call with the new solutions are existing customers. You know, just to expand on that, you know, it's becoming clear from not only the SEC, but the EU authorities and other people that these ESG metrics are gonna be meshed right in with the financial metrics over time. They're gonna even use the same reporting requirements, the same XBRL technology to tag them over time. You know, one of the biggest advantages we have in the market right now is we already own a big percentage of that financial reporting segment in those companies.
It's only natural they're gonna go to a provider that they trust already and have a relationship and add capability to report those different data points they have to for their ESG metrics. We feel we're really well positioned to take a very sizable chunk of the market and in terms of reporting for ESG both in the E.U. and in the U.S., just based on our market share in the financial reporting. That's where we naturally go. Some of the sales teams are spooling up. We're gonna focus on, you know, more on non-customers. Again, we've already had, you know, a good smattering of new logos, but the majority are existing customers for the reasons I outlined.
Got it. That's helpful. On the revenue retention metric of 97%, excluding add-ons, that's been improving sequentially for a while now. Just, can you dive in a little bit as to what specifically you think is driving that? Do you have further improvement there baked into your 2022 outlook? Thanks.
You know, I don't know if you can improve on that number. You know, it's like diminishing returns. You can spend a lot of capital and get a small amount back. I think that number reflects, you know, that everyone likes it. It's a better way to put it. The customer sat numbers are up now and even higher than the old platform. We continue to add value into the platform, and people feel and realize that. You know, we also have just spent a lot of time, you know, as we've taken these customers to the new platform, developing relationships, helping them, and that adds to our add-on sales after the fact.
It's a combination of very, you know, we've executed strategies to reduce that. I don't see it going up much more. You know, I think we could drive it higher, but like I said, it's not a good use of our budget right now. The customers are extremely happy. Almost all of them that leave are because of, you know, M&A and bankruptcies, and for-cause stuff is very rare.
Great. Appreciate the context. Thank you.
Your next question comes from the line of Terry Tillman with Truist Securities. Your line is open.
Hi, everyone. This is Joe Martin for Terry. Thanks for taking the question. Just wondering if you can comment on recent hiring in international markets that you play in, both management hires as well as sales and go-to-market hiring. I'm just wondering what regions you're growing headcount the fastest in.
Well, thanks for the question, Joe. You know, I mean, growing fastest as a percentage or growing fastest in raw numbers? Obviously, EMEA is further ahead in terms of its development. You know, we're getting up to the size where, you know, we're several hundred people in EMEA and, you know, like I mentioned before, a significant number of our sellers. We're adding sellers there. We're recruiting and hiring. Obviously, that's a slower process in EMEA than it is in the U.S. We're also adding it from a percentage point of view, actually more sellers in APAC off a smaller number.
In terms of the life cycle of those regions, you know, EMEA is about halfway between APAC and North America, and we're adding sellers in all those regions, being driven by the fact that so many of our solutions now, like global statutory reporting and ESG, are global activities. Our customers are asking us to have, you know, presence in all their major markets at some level. We really need, you know, strong teams covering APAC and EMEA, and we're making really good progress building those teams out, and it's a significant part of the, you know, the spend build as we expand.
Super helpful colo r, appreciate it. Just as a follow-up.
Thanks.
I think you've said in the past that average SEC deals started around $25,000 and are now well over 3x that. Acknowledging ESG is, like, a super new product, how should we think about the cadence of price increases for newer products?
Well, I think I said this last time, although my memory is not like it used to be. You know, on our average deal size, the initial deals we've been selling have a pretty big standard deviation, and their average is just a little bit below our ADS, not very much. You know, as we expand, you know, you look to how you approach the larger companies, the mid-market, and the smaller companies, and we're gonna have a differently priced product for those markets as we go out, and we haven't, you know, figured all that out yet. We're learning very fast. You know, I imagine that the average deal size will start a little lower than our current product mix, and over time, grow beyond that as we add more value and get more usage.
I think it's kind of a pretty similar life cycle. I don't think it'll be quite as severe as when you're a startup, and you're just trying to get logos and become relevant and stand a business up. I think you'll see some of that trend, but you won't see it as dramatically as we did with the SEC numbers, so. You know, the same trend.
Thanks again.
Yeah. Thanks, Joe.
Your next question comes from the line of Stan Zlotsky with Morgan Stanley. Your line is open.
Perfect. Thank you so much. Congratulations on the good results and a strong finish to the year. I wanted to dig in on the partner side of the business. You know, how are partners playing into your international expansion, especially in Europe, and maybe even in Asia Pacific? A quick follow-up.
Well, that's a good question, Stan, and I appreciate that. The partners are, I would say, even more important in EMEA and APAC. We see close rates that are much higher with partners, and we see deal sizes that are better. Hiring is slower in APAC and EMEA, so we're putting a lot of focus on partners, and it's gonna be even more important than it is in North America, and it's very important there, too. When you're starting in new areas, and you can get the attention of partners, it really moves the needle. In APAC, we wouldn't be anywhere without partners in APAC right now. In EMEA, it's a very material part of our business there, so it is very important.
Okay. Got it. A quick follow-up on billings. They came in a little bit less than consensus numbers in the quarter. Is there anything that we need to be mindful of as far as, like, you know, was there something, you know, maybe around, like, billing duration or, you know, the cadence in the quarter? Anything, you know, anything that pulled into Q3 or maybe fell out of the quarter, to highlight specifically on the billing side?
Well, I'm gonna let
Hey, Stan.
I'm gonna let Jill answer that. Go ahead, Jill.
Yeah. No worries. Thanks for the question, Stan. I think that we've talked about the fact that for billings for us, we do have some variability in the contract lengths that we have. We do have some two and three-year deals that are prepaid that can sometimes throw some fluctuations into the mix on our billings number. We didn't see anything that caused us concern related to Q4 billings. It continues to move around a little bit, but we thought we had good growth in Q4 and are really encouraged going into the new year.
Yeah. I would add, Stan, that we've been very consistent on that. Our billings numbers are just not good indicators of our bookings numbers, and we were very happy with our Q4 bookings.
Okay. Perfect. Very helpful. Thank you, guys.
Your next question comes from the line of Rob Oliver with Baird. Your line is open.
Great. Hi, good evening, Workiva team. I think I'll try to get Julie in the mix here. Julie, congratulations on your promotion. My question is obviously big focus on ESG here, and I think rightfully so, given the magnitude of the opportunity and the early strength you guys have shown. You guys did make reference to some other fit-for-purpose solutions, which are getting investment in 2022, albeit you know, a smaller portion of the investment. I'd be curious to hear from you which of those you're most excited about and which we can expect to maybe you know, start to hear you guys talk about on calls like this first. I had a follow-up. Thanks.
Sure. Hello there, and thank you for the congratulations. I'm honored and enthusiastic about our opportunity and where we're headed, our strong team, and how I'll be able to contribute going forward. I think as we typically talk about, we have our incubation solutions and our growth solutions, and we talk about growth solutions more broadly. We don't really disclose all of that information while we're working through that. But we are continuing to invest in some of our solutions to continue to make them more fit for purpose at some level. But we're also investing in some work around MSP, so the managed service provider.
We are investing in technology there, and some of our solutions fit very nicely in that play with our partners. Areas in that is where you'll see some of our continued effort.
Great. Thanks. That's helpful. Jill, just for you, just a little variation on a question that came earlier. In your prepared remarks, you gave a really nice color around all of the attributes and variables to consider around the bottom line but not around the top line. Would be interesting to hear from you again. I mean, I know someone's already asked about capital markets and that's clear. Just some of the factors that you weighed on your top-line guidance for this year when you look at that number. Thank you.
Yeah, absolutely. I did give some color on that, and I'm happy to talk through it a bit more. We really do feel like those assumptions are where we're at right now. There's a lot going on obviously in the current environment, and so we are being conservative to the extent that we think that makes sense for us right now. There's no sense in getting out ahead of ourselves. We have a lot of investment for growth happening, while, as you would expect, not all that investment will result in top-line growth this year.
We do have a lot of optimism around how we came into the year with our current pipeline, the bookings that we saw towards the end of last year that do impact 2022 revenue. That's why you're seeing in Q1 we do have a higher growth in the guidance than would be shown based on the total year guidance number. Now, we are a company that always wants to outperform guidance.
We think where we're at right now for our full year guidance is the right spot, and we look forward to trying to outperform that guidance throughout the rest of the year, not only with our existing solutions, but working through the ESG opportunity that we have in front of us and continuing to work with our existing customers, our partners, and expanding all those relationships across our broad-based solution portfolio.
Great. Okay. Thanks a lot. Appreciate it.
Rob, I just want to add a little on that too and
Oh, thanks Marty.
Just from my perspective, you know, this isn't my first rodeo. I got a lot of miles on me. You know, as a management team, our credibility is very much determined by how well we predict the future. That's not an envious place to be. We're always gonna take the position that, you know, we're gonna beat and raise. With all the uncertainty, Jill and I and Julie and our finance team and a whole bunch of people got together and we said, "Where are we looking?" I mean, last year the consensus guidance was between 16%-17%.
I'm not saying that we're gonna beat, you know, these numbers this year as much as last at all, but I'm gonna make darn sure on a baseline that we are not gonna be viewed as someone that can't, you know, predict their own business. We're gonna predict our business and be conservative, and remain relevant as good managers. We always are gonna beat our quarters on our road to $1 billion, and we see that clearly now. We know we can get there. That's really our mentality. We're in this for the long run. When we put our guidance numbers out, people are always disappointed, and at the end of the year they're not. That's just how we operate.
That's helpful. Thanks, Marty. Thanks, everybody. Appreciate it.
Yeah. Yep.
Your next question comes from the line of Mike Grondahl with Northland Securities. Your line is open.
Yeah. Thanks, and congratulations on the quarter. You know, just listening to the call, reading the press release, I mean, ESG sounds like, you know, probably roughly your number one priority for 2022. What would you describe as your second priority and third priority?
Thanks. Thanks for the question, Mike. I hope that came across pretty strong that ESG is by far our top priority this year. I think that, you know, like I've said in the past, I've spent so much time talking to ESG experts, regulators, people on all these different regulatory positions, senators in the U.S. I've just spent a ton of time feeling out this market, and it's clear this is gonna happen. It's also clear that it's a very big market. What's amazing, we have a platform that we've invested, you know, from its inception, over $600 million ready to go. Now that's, like I've said earlier, it's better to be lucky than good sometimes. I think we're both. We're very lucky, and we have a platform all.
I mean, 90% there to take on this task. Yeah, we are leaning in heavily. You know, everyone's saying these numbers have assurance wrapped around them. That means controls and audit, and we're going to integrate our controls and audit product in so that we can assure all the ESG numbers. We know how to report them to the jurisdictions like the SEC and the EU. If there's ever been a time when Workiva can have a very large TAM and take a big chunk of the market, this is it. Now, other things that we're doing are primarily platform-focused.
You know, when we can make our platform better, it affects all of our use cases, our annual and interim reporting for private companies, our management reporting, our global statutory reporting, you know, all of our financial reporting. It impacts all of those things. In terms of R&D, we're leaning in there. In terms of sales, you know, we're continuing to enable and keep those sales people focused and working to keep all those other bookings and revenue streams healthy. Yeah, I mean, ESG is getting the lion's share of attention and investment right now because like I said, it's generational for us. It really is. We're just in the driver's seat.
I was accused of being giddy a couple of calls ago, so I'm not going to be giddy, but this is just, you know, fell in our lap, and we're not going to miss it. I think I would be remiss in my fiduciary responsibilities as running this company if we didn't make this investment, so.
Sounds good. Thank you.
Mm-hmm.
Your next question comes from the line of Andrew DeGasperi with Berenberg. Your line is open.
Thanks for taking my question. I guess first, on the partnership you have with Persefoni, I just had a question in terms of the data integration. What other datasets do you think you would need to really make the product more to the liking of what regulators are likely to ask in the future on these reporting requirements? Do you think there's any other tech partnerships you could sign that potentially help improve the product?
There's no doubt about that. I mean, Persefoni, I think everyone knows the story. They're a startup. They raised a ton of capital. They're doing carbon accounting. You know, we don't do carbon accounting. We do reporting of ESG metrics, you know, and we bring all that data together. We will integrate with lots and lots of companies. Remember, our first acquisition was all about integrations, and we have north of 150 integrations now. For example, DE&I metrics, we pull those right out of Workday. You can populate whatever things you have to report right out of Workday, and we'll integrate with other HR systems. When we look at carbon, I'm sure we're going to have lots and lots of companies that we can integrate with.
We have really nice open APIs, so we can do the integration or the customer can do the integration or the other tech partner can do the integration. We're in conversations with a lot of potential tech partners right now. It's not lost on them that we sort of have the reporting and disclosure pipeline for them to get their data in and into these different documents that are required. That's not lost on these people at all. We're having very good conversations with people, and you'll see a host of those integrations over time.
Thanks. That's helpful. Secondly, there was, you know, clearly an announced breach of some of your competitors in the financial reporting side. I was just wondering if, you know, there's more conversations you're having with customers or potential customers on the security aspect of Workiva's platform, and how, you know, has that activity kind of picked up in the last few weeks?
Well, the discussion with the people not on our platform has picked up, that's for sure. Yeah, I mean, the conversations around security never stop. We get audited by our big customers. They do on-site audits with just a day's notice. We're asked to do pen testing all the time for big banks and other big customers. We are a tech company, okay? We're all about producing software tools, you know, and we come from that lineage, that culture, and we have large teams focused on security, not only from a software point of view, but, I mean, if we were to ever get hacked, heaven forbid, and they got the credentials of someone's laptop, they'd only have access to a very small number of customers.
We have it all segmented, so if a breach does happen, they only get the five or 10 customers. It's not like they're going to get to all of our, you know, 4,000+ customers. We do all sorts of preventative things like that. We monitor logins, we demand two-factor authentication, we train employees about phishing and run tests and try to trick ourselves all the time, and we put endless effort into it. That's a cultural thing. Now, could we get hacked? I mean, anyone could get hacked, but I tell you what, you know, it's certainly something we put as much energy into as anybody, and we feel very comfortable with our security.
We feel very comfortable, and we get our customers comfortable with it since the day we started. Our documentation of security practices, FedRAMP, everything else is just top flight. We're very proud of that. We spent a lot of money on it, and even though we represent by far the largest amount of market cap, you know, on the U.S. exchanges, they didn't hack us.
Thanks, Marty.
Your next question comes from the line of Alex Sklar with Raymond James. Your line is open.
Thanks, I'll add my congratulations, Julie, on the new role as well. Jill, we saw the sales efficiency metrics really pick up nicely in 2021. I know part of that's just the lower T&E around the pandemic. Given the ESG demand comments, all the partner investments that have gone into place, some of the regulatory catalyst is still out there, I'm curious if you think that 2021 levels are sustainable going forward.
I mean, you hit the nail on the head. We're definitely making investments in sales and marketing, heavy investments. Along with that, we're going to have return of in-person events. Not only we're making investments, but for us, which largely can mean hiring other go-to-market activities, but we're going to have the return of travel, we think, more so to 2022 and in-person events as well. I do think that we will be driving sales growth through not only new reps and we hope can drive more efficiency, but there will be some pressure on those expenses just because we're gonna be hiring new reps and the return of those other expenses.
Okay. Got it. Maybe some short-term pressure longer.
I would, I was just gonna add that, and I think Julie's talked about this in the past, and we're doing a lot of investment in enablement, training our sales force and so on and so forth, but your point is well taken. When you ramp a sales team, you get a lot of, you know, greener salespeople, and so you're gonna see a dip and then, you know, things like Amplify coming back. Yeah. We're gonna continue to improve sales efficiency over time. The trend will be upward, but I think this, you know, there'll be an adjustment this year.
Okay. Great. That's really helpful color. Obviously some really exciting ESG comments both in the prepared remarks and in response to the Q&A so far. I'm curious because it's about 12% of your TAM, which I think you've said is conservative, but can you just provide some framework on how much you think this contributes to revenue in 2022 or within that $1 billion revenue target?
You know, we usually don't break that out in numbers. I'll tell you this, it'll be a material part of our bookings this year. It'll be one of the top several categories already, and we've never seen anything come up that fast. The thing that's compelling about it is, you know, our financial reporting platform is very well adopted by public companies for obvious reasons. We're making great inroads on private companies and some government stuff, but ESG ultimately will fall onto every human organization, so to speak. It'll be NGOs, all the nonprofits, you know, government agencies, water districts, and all companies. I mean, the EU has publicly said there's 50,000 companies. I don't know if there's that many, but that's how many they say we'll have to report.
The real compelling thing for this is, you know, when you look at how much you can sell to each customer and how many customers are out there, P times Q as it's sometimes called, the number of places we can sell this is, you know, the largest that we've ever had in our life cycle. That's what's really exciting about it.
Got it. Thanks for the color.
Mm-hmm.
There are no further questions at this time, and this does conclude today's conference call. Thank you for participating. You may now disconnect.