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Barclays Global Technology Conference

Dec 6, 2023

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Great. Good morning, everyone. My name is Trevor Young. I'm one of the internet analysts here at Barclays. I'm pleased to host Tim Yarbrough from ZipRecruiter. You're actually my first session of the day, so-

Tim Yarbrough
EVP and CFO, ZipRecruiter

All right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Hopefully, we don't screw this one up.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Fingers crossed.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

We've had you here for a few years, so-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

We know the routine. But just to kick off, actually, for the benefit of those tech investors who maybe aren't familiar with the Zip story, can you just briefly discuss what Zip does and how it's differentiated among peers?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely. So ZipRecruiter is a jobs marketplace that brings together job seekers and employers using the best technology for matching. So, the company was born out of, frankly, a lot of frustration in the hiring process. Ian Siegel, our CEO, and one of the co-founders, and his other co-founders, they were frustrated with the process of hiring for the respective jobs that they were in, and they said: Surely, there's got to be a better way, which is a pretty typical startup story. And so they said: What if we had a magic button where you could push it, and then instead of posting your job on multiple different online job sites, it would just go everywhere for you, and then all the applicants would come back in one place? There must be a button like that. There wasn't, and so they built it.

So ZipRecruiter was born and soon created another interesting problem for itself. So now you have a bunch of satisfied employers that have stacks of applications to sift through. So then came the era of matching, which we're now a couple of years deep into. When you have a large stack of resumes for an employer to sift through, it's a pretty discouraging amount of work to do, and so ZipRecruiter uses matching technology to shine the light on the best-fit applicants and job seekers to drive better matching over time. So what we've done on the employer side is upend the process, where instead of the job seeker having to go first, we are prodding the employer.

After we recommend job seekers, we say, "Hey, how about you actually extend an invitation to this job seeker?" The job seeker, it's a magical experience to be recruited, when you actually get an inbound request from an employer. Now, on the employer side, we're putting much more shining much more light on an otherwise terrible process full of drudgery. It's often called the black hole problem.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

It's funny that job seekers will refer to it that way, despite the vertical, despite the geo. It's just, you submit an application, and then you don't hear back. And so what we do is, through our AI-driven personal recruiter called Phil, we give insight into the job-seeking process. So when the job seeker applies for a job, we'll tell them: "Hey, you're, you know, an employer just gave you a thumbs up. Keep it up. Keep going." And it's very encouraging to a job seeker. And not only that, but through Phil, we're learning more and more about what job seekers' intents are, and not only that, but how they actually interact with jobs.

So that gets down to the matching, which is really the critical piece for ZipRecruiter, where we're sitting on billions of data points now, over a decade into this. We're observing the interaction between millions of job seekers and millions of jobs. We're paying attention to what works, what doesn't work, and that informs our matching technology.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

That makes a lot of sense, and I appreciate you hitting on Phil. We'll come back to that in a second.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

So helpful overview. Bring it into the last couple of years, right?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

A lot has changed in the labor market dynamics since we first hosted you a few years ago, although a lot of the disequilibrium that you had flagged at that point, where it was really favorable for job seekers, you'd caution that that unwind would happen at some point, and in fact, it started to begin. We're seeing that now, even with the JOLTS data, that's starting to normalize from really high levels. For those who aren't caught up on the Zip story, can you just walk us through the past couple of years, that disequilibrium, and then kind of where we are now today?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely. Yeah, I think what we're in right now is a super cycle. Both the ups and the downs have been unlike anything the industry has seen for quite a long time. So in the earlier days of COVID, we all, we all know those times, early days of March, when the whole world was falling apart. We saw that immediately in our data, where when you have this global pandemic unfolding of unknown depth and certainty, then that's not an environment that employers want to hire into. So we saw that immediately in our metrics, and we responded very quickly. And then what I think we discovered, much to all of our surprise, was that the American economy rebounded quite a bit faster than expected, and we saw that very early on.

Very quickly, in the later end of the summer 2020, we started seeing the number of reactivations of our paid employers, so these are paid employers that we had a relationship that churned out. The number of those that came back soon started setting records, and this is before we really even turned our marketing muscle back on. So we had a very good close read on the pulse of the business, and we invested into that. And so then what we saw through the back end of 2020, through 2021, and really through the middle of 2022, was really an upswing by most measures. And so we saw a white-hot hiring environment. Employers were back and then some.

And then we also saw, to your point before, a disequilibrium in our marketplace, where we had, on average, 2 open jobs for every available job seeker. That is a historically tight labor market and stayed there for quite a long time. Anecdotally, I'm sure all of us have been in situations where you've been to a restaurant, and maybe you were turned away because there weren't enough people to actually wait on you.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That happened to me. I actually had to do takeout. They can feed me, but not sitting at the table. So that was kind of the era of through 2022. Back in 2022, that's when we noted that we started seeing the eventual easing of that-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right

Tim Yarbrough
EVP and CFO, ZipRecruiter

white-hot hiring environment. Really, since then, we've been on a steady glide path back down from where we were today or where we-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

... where we were back then.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

That time was actually characterized as kind of, like, the Great Resignation, right?

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Employees were actually feeling pretty empowered to, you know, leapfrog on jobs and get paid up-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah, we're fond of saying you could-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Sure

Tim Yarbrough
EVP and CFO, ZipRecruiter

trip on another job that pays you $20,000 on your way to work.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah. Those days are over.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah, so those days are over. That's actually my next question. So, like, where are we now? You know, what are you hearing from, you know, prospective employers? I think David mentioned on the last call, there's kind of like, unprecedented uncertainty among those, you know, employers on the platform. Not so much that their own business is necessarily rolling over, but just a lot of uncertainty about the macro environment.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Just talk to us about the environment that you're seeing today, maybe in the context of the JOLTS data?

Tim Yarbrough
EVP and CFO, ZipRecruiter

... Exactly. So I can point to a bunch of different evidences of that uncertainty. I think one would be, in nearly every single conversation I have with the investing community, the macroeconomy comes up many times over, and that's not surprising. So I, I think that to put it succinctly, whenever there's a an economic marker that's published and covered by the media, usually the word surprising is affixed to that. And I think that bespeaks the fact that we're just living in very uncertain times. And if you're an employer, and you see the same level of uncertainty that all of us see, it's really hard to muster the strength to make a long-term decision like hiring when you have that kind of uncertainty.

So, you know, the question often comes up, what are folks waiting for? And I think it is some semblance of certainty where, there's a glide path to something reasonable-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

- that folks can underwrite-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right

Tim Yarbrough
EVP and CFO, ZipRecruiter

From a company investment capital allocation perspective.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right. So hearing a lot of, you know, words like difficult macro, challenging backdrop, obviously, you're a procyclical business to begin with.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Despite that, you know, you, Ian, Dave, the rest of the management team, continually come across as very confident in your ability to take share throughout a cycle, and weather the challenges, you know, again, through that cycle. What informs that confidence, and why do you feel as though you are taking share irrespective of the macro?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah, so even starting back in 2022, when we first started noting the easing, it was very clear, even in those earlier days, that this really is an industry-wide phenomenon. And so it's not just something that we see in our data, we see evidence of that in other macro data. Other publicly traded staffing firms are saying the same thing. Everybody's seeing what we're seeing as well. And so, overall from any quarter-to-quarter basis, it's pretty difficult to measure share gains and losses when you're in the middle of a super cycle like this.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So, but that said, we have a lot of confidence because I think we're in a very good position strategically. One, we have a solid cash flow position with a very flexible business model that affords us that level of cash flow profitability. We have a very strong balance sheet, about $500 million in the bank right now, with another $250 million on tap in a revolver that we haven't used yet. So we're, we're in very strong financial shape. Two, we've done the hard work already of building job seeker and employer brand awareness-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

- on both sides of our marketplace. That is hard-won work, and so we've made those investments over time, so now we enjoy 80% aided brand awareness on both sides of the marketplace, and that sticks around. That endures for a while. Also, along with that strategic advantage, we have lots and lots of proprietary data. So that gets to my first point that I talked about at the top of this conversation, where if you are using AI to drive better matching, that AI needs good data to feed on, and we have this marketplace that's full of billions of data points that our algorithms can feed on and form better matches over time. You can't roll out of bed and start with a business with that.

And then, lastly, we have a lot of confidence because, in the long run, this is a market that's massive, and the online portion of the marketplace where we play today is a comparatively small percentage of that. Roughly 6% of the overall TAM is really comprised of folks like us, and unsurprisingly, that part of the market is growing faster than the overall market. So succinctly put, we're in a big market, we're in a portion of that market that's growing faster, and we're using that... We're driving that growth with technology, and we're well positioned to keep growing that.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Secular tailwinds to your subset of the market, strong competitive, you know, positioning, strong brand awareness, solid balance sheet, positive EBITDA, positive cash flow. So that's kind of what informs the confidence, irrespective-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

of the challenging environment.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right. And I think with that flexible, operating model, that allows us to weather the storm quite gracefully.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

A good chunk of our-- we'll get to this in a little bit, a little bit, but we intentionally built our operating expenses to be very flexible-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

so that we can be nimble, both on the upside and the downside. What we're seeing right now in this part of the cycle is our flexibility to the downside.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That means that in Q3, we're putting up record EBITDA dollars in margin, even as revenue's coming down substantially.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Before we get to the cost side, I wanna hit on something that you mentioned, you know, really strong aided brand or unaided brand awareness among job seekers. Last few quarters, you've flagged strong growth among those job seekers coming to the platform. How is Zip ensuring that new seekers on the platform retain and build loyalty to Zip, even though it's more likely more challenging for them to get placed into a job, given that, you know, uncertainty from the employer side of things? And I'd suspect, you know, those employers are being pretty, you know, discerning versus 12 or 18 months ago, where they were willing to pay up for a candidate or maybe settle for a candidate because they desperately needed someone. That dynamic obviously has shifted, as you've mentioned.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

So, how are you, you know, helping candidates?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah. So again, that context is important, where we're coming from a historically tight labor market. That 2-to-1 ratio that I mentioned before was really important. So we're now moderating back to something that's a little bit healthier and a little bit more normal.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

But that means that it is harder for job seekers to stand out. That also means that there are, you know... We'll talk about the demand aspects in a little bit, but that's why the things that we're doing through Phil make it all the more important for job seekers to be successful. So if it's more important for job seekers to stand out, it's not just a matter of advertising themselves, but also being matched to the right jobs, because a job seeker might not be the best fit for every job out there. And so that's where our investments are, in Phil, I think, are going to continue to pay off.

They already have been, and I think the over 40% growth in organic job seeker traffic is a testament to our strong brand, but also the fact that we have the number one job seeker product in the App Store right now. But to the extent that Phil can positively imprint himself on job seekers as they come in, in their time of need right now, that job seeker is going to stay with us for the long haul.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

... So better, you know, user experience. Obviously, there's the brand awareness and kind of addressing some of those problems of you apply for a job, and it just kind of goes out into the ether, and you never hear back, right?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm. That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Addressing the experience, that makes a lot of sense.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Shifting gears a little bit. So revenue per paid employer has been more resilient than the number of paid employers on the platform, in the softer hiring environment. Can you walk us through the paid employer cohort dynamics and how employers' willingness to spend increases as they mature on the platform and as Zip continues to roll out new features? And why is that spend holding up so well, and what are the risks that revenue per employer starts to move in the other direction as those employers maybe feel more uncertainty or not?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely. Very good questions. So yeah, revenue per paid employer is a metric that has reliably trended up into the right over time. So in broad strokes, there's a couple drivers of that behavior. One, is that the product is really getting better. The game of driving better matching is a game of incremental wins over time. So again, building more, a more robust data sets, and then also using the right algorithms to unearth the right insights from those data sets, that's something that we're constantly chipping away at. And so as the product gets better, we create more value, that allows us to extract more value, and that's more writ large for ZipRecruiter over time. The same phenomenon is also true on a per-employer basis, though.

And so as an employer uses ZipRecruiter, the more they use it, the more the matching algorithm learns about that particular employer's needs. And so the algorithm gets smarter with respect to that particular employer. They like that, and they use it more.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Ultimately, the ZipRecruiter works like a marketplace, and that means as an employer pays more, they get more. And so they can invest more in the job search process by doing things like, you know, a Traffic Boost upsell, as an example. And that's a way for them to effectively increase the bid within the marketplace and drive better performance. And so employers that have been with us for a while know that, and so they'll spend up over time. And then really the last kind of more macro driver of revenue per employer over time has been the gradual mix shift from SMBs to enterprises. So when... We'll get to enterprise a little bit more in a sec, but over time, we think that the enterprise part of the market is roughly 50/50 compared to SMB.

We're not close to that today. We're about 20-80, with 20% being enterprise. But that's farther along than we were when this company first started out, by focusing on SMBs.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

But I'm glad you hit on kind of the mix there, 'cause, you know, we are seeing some natural mix shift as SMBs are maybe more inclined to pull back earlier than enterprise. Enterprise has more always on budget and so forth. Can you just talk a little bit about any specific initiatives or investments, such as like, I think you've alluded to it in the past, the Campaign Optimization solution, that you're currently working on to expand the enterprise side of that business, to go from that 20% mix to 50, again, which is over the very long term?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Do you still feel confident that Enterprise can get there?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely. Before I get to that, I want to double back, because I don't think I answered the last part of your last question.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So forgive me for that. So, the last part of your question was about, kind of near-term macro headwinds-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

on revenue per paid employer.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yes.

Tim Yarbrough
EVP and CFO, ZipRecruiter

And so, everything I just discussed, I think, has been true in the past and will continue to be true in the long run. I think there's a lot of headroom between where we are today and where revenue per paid employer can go. That said, 2023 is a pretty unique part of the super cycle that we're in right now. So, you know, revenue per paid employer could be a little bumpier, and the growth that I've talked about in broad strokes could be stalled out in the shorter term.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

But in long term, all of the trends that I just discussed, I think those will remain true, and we have extra confidence that there's quite a bit of headroom between where we are today and where we can be, because when you look at some of the offline aspects of other competitors' businesses, they're charging oftentimes 15%-30% of first year salary.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's quite a bit higher than where we are today on a revenue per employer per quarter basis.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yes.

Tim Yarbrough
EVP and CFO, ZipRecruiter

To your question about enterprises, yes, we do think that we have a very solid path to 50/50, which is where we believe the market is. There's a couple things that we've been investing in to make sure that we get there over time, even given the macro uncertainties right now, as employers are responding to what they see on the ground. One is... We've disclosed this a few times in the past, but we're really excited about our applicant tracking system integrations.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

And so when you have a larger enterprise, they have their own applicant tracking system. So iCIMS, Taleo, Workday, these larger, pieces of software that they use to manage their hiring, process. And so they're buying from us on a per-click basis, typically. So in order to, for us to, be able to make sure that they're getting the best job seeker traffic, that requires an integration within those ATSs. There's a lot of them.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So we've disclosed that we've had, as of Q2, 140 ATS integrations. Those are very hard won.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Every single one of those are customized. To win in enterprise, you need to have that done. And the second thing that we were excited about is our bid optimization tool that we launched earlier this year, where basically it creates better outcomes for both us and for employers, where they set a target level of spend that they want-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

-to make for, for a given campaign, and this automation tool further ensures that they're able to hit that spend target. So on average, campaigns using this tool hit their targets 34% of the time, more than a manual process. So things like that are hard-won improvements that we're making to our overall enterprise.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

So the ATS helps get integrated in a system that they're reliant on, and so they're probably pretty sticky after that. And then-

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

You drive those good outcomes with the optimization anyway, and then you kind of have that employer, you know, on a lock, right?

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

That enterprise is going to stick with you for a while.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

That makes a lot of sense. Going back to AI, I mean, obviously, we have to hit on it. It's 2023.

Tim Yarbrough
EVP and CFO, ZipRecruiter

The tech conference, yeah.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Obligatory, AI question.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

You mentioned Phil. You've been investing heavily here for years, right? It wasn't a 2023, like, "Hey, we need to get involved here." And it's, you know, really on two fronts. It's the ability to match seekers to openings, right? Drive better outcomes, but also with the job seeker onboarding and getting better engagement with them.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Can you just hit on some of the ways that you're already using AI to drive those outcomes?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely. Yeah, so we've been doing AI for a long time, you know, well before LLM really burst onto the scene.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

We'll hit on that in a second. But getting back to the billions of data points that I keep referring to, I do that because it's very important. Some of the examples could be, you know, when a job seeker shows up on the front door of ZipRecruiter, they're greeted by Phil. And Phil will ask very simple questions like: Do you even know what you want to do right now? And a surprising number of them say, "No, just want a job.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

And so Phil will run them through a job calibration process, well, where Phil will show them jobs. "Do you like this, this, this?" And they'll say, "Yes," "No," "Yes," "No." All the while, Phil is learning. All of these, inputs from job seekers become data that we will use AI against to form better matches down the road. That's just one of many, many examples of how we're using AI to form better matches. So, and again, we've been at this for quite a long time. However, LLM, rightfully so, is extraordinary, and there's a lot of buzz about it. It's a very different type of tool that can be very complementary to our current tech stack. So Phil, we're always looking for Phil to become far more conversational-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm

Tim Yarbrough
EVP and CFO, ZipRecruiter

... because Phil is an embodiment of a personalized recruiter. So to the extent that Phil can get much more conversational, that means that it's a better experience for job seekers. That means that we could probably get more data from job seekers to help them along their path as well. All that's gonna sit nicely around our current tech stack.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

That makes a lot of sense, and I would imagine all that data that you have from years and years helps inform those-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

that better experience.

Tim Yarbrough
EVP and CFO, ZipRecruiter

There's simple things that we have done as well. For example, employers don't like creating job descriptions. They're also quite bad at it. And so we can do that for them now-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

-using things like, generative AI. Similar on the job seeker side, they are still often required by employers to create resumes. They don't like doing that. They're also not good at it.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So we can help them along the way as well. So these are small things that we can do to help smooth the process. Ultimately, what we wanna do is eradicate all the friction from the job seeking process, both from the employers and from the job seekers' perspective. And generative AI, I think, is a very helpful way of, of helping that along.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Remove pain points on both sides of the equation and just drive better outcomes.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Exactly.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Makes a lot of sense. You, you alluded to it before. We'll shift to the cost side. Obviously, sales and marketing is a major investment area for you, both on the employer and job seeker side. You've driven brand awareness over the years of investments, but it's also a big lever for you to flex in-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yes

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

good markets as well as in more challenging markets. I think sales and marketing was down upwards of 50% year-on-year, this most recent quarter.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

What sort of signal would you look for to start leaning back in on that marketing? And can we expect sales and marketing to be, you know, structurally lower levels from here on out, given that really high, you know, unaided brand awareness and so forth?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah. It's the same signals that we saw in the earlier days of COVID and the recovery.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So, while admittedly, I think everybody's living in this era of uncertainty that's unprecedented.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm

Tim Yarbrough
EVP and CFO, ZipRecruiter

... in the very near term, we have near perfect insight to what's happening today within our marketplace, 'cause we can see what employers are doing versus what they are saying. And so it's the same type of data points that we looked at back in the earlier days of COVID. We know how our marketing channels are performing. Some of them have very quick returns, quick reads, so more digital channels, things like that. We can see if employers are waking up and becoming more interested in hiring. The number of employers that are reactivating organically, that's also something that we pay attention to. The amount of enterprise budget that we're gaining and having increased over the course of a month.

These are all interesting KPIs that we stare at every day, so that we make sure that we're able to capitalize on the inevitable recovery. Ultimately, one of ZipRecruiter's, I think, strategic strengths is not the ability to predict the future, but the ability to respond to what we see faster than everybody else.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That is true both in the upcycle and the down cycle.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So to your question about whether sales and marketing become structurally lower in the near term as things recover, I think the answer really depends on the strength of the recovery that we see.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Because we make those go-to-market investments based on ROI metrics.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

We're looking at near-term ROI, as well as extrapolating longer-term LTV to CAC ratios, and also, over the longer period, measuring its impact on brand. If we, if we see opportunities to invest, we'll lean into that.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

And so when we see a very strong recovery, similar to what we might have seen in later 2020.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right

Tim Yarbrough
EVP and CFO, ZipRecruiter

... you saw us invest aggressively, and our level of aggression is pegged to our level of conviction based on what we see.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Got it.

Tim Yarbrough
EVP and CFO, ZipRecruiter

But, we are now on the other side of lots of brand investments, and so that means that the incremental marketing dollar does a lot more for us-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right

Tim Yarbrough
EVP and CFO, ZipRecruiter

because we have that nice halo effect of having that strong, strong brand over time.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Makes sense. So, so good real-time signal that you can adapt to, you know. You're flexible in your ability to spend, but also it sounds like some of the heavy lifting on brand has been done historically.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Right.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Not to say that you're not gonna do it going forward, but maybe that area gets a little bit de-emphasized because you have all this great brand equity-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

... that strong, you know, unaided brand awareness, number one app in, you know, iOS and Android. So it's really gonna be more on the performance side that you'll lean in on at some point in the future once you see that signal? That's absolutely right. Got it. Okay. Shifting gears to now on the R&D side, it's trending around mid-teens% of revenue, and until the most recent quarter, had been growing year-over-year, but still in absolute terms, isn't huge dollars, you know, spending upwards of $100 million run rate. Meanwhile, investing in areas like AI, and so forth, and how do you feel about the level of investment from here, particularly for, you know, building out more tools behind Phil to help that be a better experience for both, you know, seekers as well as employers?

You know, does that become much more of a focus in a recovery where, hey, we can lean in on R&D to drive more innovation?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah, I think it's less of an aspect of ramping up spend, necessarily-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right

Tim Yarbrough
EVP and CFO, ZipRecruiter

... but, building up our robust roadmap.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Right now, when we look at the initiatives that we're funding right now, we feel really good about our future.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay.

Tim Yarbrough
EVP and CFO, ZipRecruiter

So, as with all things, we're good judicious allocators of capital, and so, ramping up areas of spend come with high levels of conviction. So right now, based on the roadmap that we have in front of us, we feel really good that it's well-funded.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay. And you're also not starving the business too, right? You mentioned the most recent quarter is kind of record high EBITDA margin as you pull back on that sales and marketing-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Absolutely

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Given the cycle, but you're still making the investments you need to on R&D for the longer term to continue to accrue that share.

Tim Yarbrough
EVP and CFO, ZipRecruiter

That's absolutely true.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Got it. Okay. So pretty healthy and consistent EBITDA on free cash flow, over time. Are there any other areas of the business where you think you could actually invest further? We've talked about sales and marketing, we've talked about R&D, but anywhere else you can put dollars to work?

Tim Yarbrough
EVP and CFO, ZipRecruiter

For sure. Yeah, so when it comes to capital allocation, our philosophy has really been the same ever since-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

We got started. We feel really good about the level of organic investments that we're making and all the initiatives that you just mentioned right now. Product roadmap is robust and well-funded. Our sales and marketing motion, again, is funded based on the opportunities that we see in front of us, and you know the results, I think, speak for themselves. So we feel really good about all of our organic investments, and that will forevermore be our first priority. Secondly, we are ever diligent on looking for inorganic growth opportunities, M&A opportunities. And so we have processes going where we're looking at lots of different companies, and we have a very high bar.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Historically, we have not been terribly acquisitive.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

We have much more of an organizational bias towards building versus buying. But that's something that we would be interested in pursuing if we find the right level of talent and the right product fit. But I think it's pretty unlikely that we would, you know, come with a big announcement of a large, flashy, flashy, transformational-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay

Tim Yarbrough
EVP and CFO, ZipRecruiter

... acquisition. Just hasn't really historically been part of our DNA.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay.

Tim Yarbrough
EVP and CFO, ZipRecruiter

And then, lastly, you know, after looking at those two, we're still cash flow positive, so-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

What are we gonna do with that?

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

You know, capital returns is always something that is on our list.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Right.

Tim Yarbrough
EVP and CFO, ZipRecruiter

We approach it opportunistically when we see any kind of dislocations in market value between, you know, what we have conviction on and what we see in the market right now. But we're doing so, you know, cautiously, not as any programmatic-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

-announced return of capital program. We just wanna be smart about every dollar that we're investing, whether it's in something on the go-to-market side or something in terms of buying our own shares. So we do participate in share repurchases-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm

Tim Yarbrough
EVP and CFO, ZipRecruiter

... because we feel like it's a, there's a good opportunity for a strong ROI there as well.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Okay. And obviously, you mentioned it earlier, you know, ample cash on hand, incremental capacity should you need it, but also being thoughtful of like, "Hey, we wanna have enough firepower to navigate this.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Exactly.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

And you already alluded to it on kind of appetite for M&A, and appreciate that it's probably more kind of, you know, acqui-hire, get some interesting capabilities, so rather than transformational. What about thoughts on, like, international expansion and then back on M&A?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Mm-hmm.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Would you say your appetite is greater now, given the private comps have maybe come in versus, you know, a year or two ago?

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah. So on international, you know, the vast majority of our revenue is U.S.-based, so international is not gonna be a 2024 focus for us. It's something where, you know, we, again, have much more of a bias towards being focused.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

If you look at an enormously successful ZipRecruiter five years from now, I think it'll have to be true that we have further penetrated the U.S. market versus doing well in other international markets. So I think that remains an opportunity for us, but not something in the near term. As far as M&A is concerned, you know, there's a bunch of interesting product fits that we're looking at all the time.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Does it become more interesting as prices come down? Yes, absolutely.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

I think if you look at the private market maybe a year and a half ago or so, you know, the price premium was very apparent.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Over time, I think there's been an exercise of capitulation among-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Expectations come back down.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yes.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yes, public valuations seep into the private markets. And so, more opportunities become more interesting over time-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah

Tim Yarbrough
EVP and CFO, ZipRecruiter

... but we've never been the type to really discount really those primary criteria that I mentioned before, making sure that the talent level on the team is top-notch-

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Mm-hmm

Tim Yarbrough
EVP and CFO, ZipRecruiter

... and making sure that the product and strategic fit is top-notch as well. So just because something becomes more affordable, doesn't mean that we're all of a sudden more inclined to buy something that doesn't meet those first two criteria.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Yeah, makes sense. So international, maybe at some point, but profit, if I'm hearing you correctly-

Tim Yarbrough
EVP and CFO, ZipRecruiter

Yeah

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

... isn't top priority, and it sounds like ample runway here in the U.S., you know, given the secular tailwinds, more spend coming to online channels versus traditional recruiters anyway, that you have a good runway there to continue to accrue share.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Correct. Yes.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Great. That wraps up my questions. Want to open it up to the audience if there's any, any questions. If not, we can, we can wrap it there. Doesn't look like it.

Tim Yarbrough
EVP and CFO, ZipRecruiter

Great. Thank you, everyone.

Trevor Young
Director and Senior Internet Equity Research Analyst, Barclays

Thanks so much, Tim. Really appreciate it.

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