Percent Review: Is Private Credit Investing Right for You?

Item: Percent
Rating: 4.5
Author: Lincoln Olson

Last Updated: Sep 20, 2024

Lincoln Olson

Investor

Reviewed by Doug Blanton, CFA

We mention products and services that we think can be helpful for our users. Some or all of them may be from partners who compensate us. This can influence which topics we choose and how products are presented on the page, but it does not affect our opinions or conclusions.

Bonds, dividends, and real estate aren't the only assets that generate income — private credit is also an option.

Private credit is a $3.14 trillion market that is best known for its rare combination of high yields, short-term durations, and low default rates. These three characteristics make it a favorite investment for many institutional investors.

And now, thanks to the SEC changing some of its regulations, Percent has made it possible for individual investors to invest in private credit.

Keep reading to learn more about Percent and what you need to know before investing with them.

Percent Review Summary

Overall rating:
Asset type: Private credit
Best for: Yield-focused, accredited investors
Average return: 13.98% (on matured deals, as of August 31, 2024)
Average deal duration: 9.7 months (as of August 31, 2024)

Private credit investing offers high yields with short durations and provides diversification compared to typical stock and bond investments.

Percent is an easy-to-use and secure platform that specializes in private credit deals. It has low minimum investments, low fees and a wide range of available deals.

These factors make Percent a great option for accredited investors looking to generate returns and/or interest income via private credit.

Get started on Percent

What is private credit investing?

Private credit is an alternative asset class consisting of privately negotiated loans and debt financing from non-bank lenders.

Private companies, which don't have access to public markets, may turn to private credit markets to finance their operations and growth. Borrowers include small businesses, startups, and others.

Most private credit investments are secured by an asset such as a loan portfolio, a business, trade receivables, or assets with other cash flows or value associated.

These investments are less correlated to public stock and bond markets, and also often offer higher yields and shorter durations than most debt investments.

Put simply, investing in private credit allows you to lend money at attractive interest rates to small and medium-sized businesses.

Percent is a company that connects the lenders (you) and borrowers, and handles all of the legal details and complexities involved. More on that next.

What is Percent?

Percent (formerly known as Cadence) was founded in 2018.

It is an alternative investment platform that gives accredited investors and institutional investors access to private credit, a $3.14 trillion market.

The company connects underwriters, borrowers, and investors for transacting a variety of private credit investments.

Historically, private credit was reserved for institutional-level investors and hedge funds.

However, Percent has paved the way for individual investors to start investing in private credit deals with as little as $500 in minimum investment.

Thanks to Percent, yield-focused investors now have access to debt investments outside the highly competitive and increasingly volatile public bond market.

Key figures

All figures are as of August 31, 2024:

Amount invested: $1.16 billion
Deals funded: 639
Average return: 13.98% annualized interest rate (APY) on matured deals
Average investment term: 9.7 months
Default rate: 2.66%
Minimum investment: $500
Investor fees: Varies, ~1-2%
Retention: Over 89% of investors on Percent choose to invest again after their first deal
Welcome bonus: Up to $500

Get started on Percent

Investment offerings on Percent

There are three main sub-asset classes to invest in on Percent: asset-based securities, corporate loans, and limited partner investing.

Below is information on each, plus an example offering on Percent.

1. Asset-based securities

These are short-term bonds, or “notes,” in which repayment comes from cash flows generated by a particular asset that also serves as direct collateral.

This collateral can come in the form of a portfolio of underlying loans, receivables, advances, or contracts with future cash flows associated with them.

The main asset-based securities on Percent are:

Small- and medium-sized business financing: Loans, merchant advances, leases, and discounted receivables
Consumer loans: Residential mortgages, personal loans, installment loans, credit cards, etc.
Consumer advances: Payday advances, litigation finance, etc.

Also, instead of buying individual notes, you can invest in Percent's Blended Notes, which give you exposure to multiple notes across different asset classes, geographies, and more, all in a single investment.

A Blended Note offering on Percent

2. Corporate loans

These are debt securities that high-growth companies use to fund operations and expansion or to bridge the gap between funding rounds.

3. Limited Partner investing

Percent also offers Limited Partner (LP) investing, which allows you to participate in a managed private fund — composed of a variety of private assets — set up by a manager.

Each fund has its own investing strategy.

As an investor, this is a passive investment that generally yields income and/or periodic distributions, with specific expected returns outlined by the managers.

Example investment

Here's an investment currently being offered on Percent:

Borrower: Spartan Capital
Expected return (APY): 16–18%
Minimum investment: $500
Loan duration: 9 months

About the investment: Spartan Capital provides revenue-based financing that is specifically tailored to meet the needs of small- and medium-sized businesses.

In this deal, you (as a lender on Percent) are loaning money to Spartan Capital (the originator), which will be lending that money to several businesses (the borrowers) that need loans to fulfill orders, make payroll, or buy equipment.

Get started on Percent

Is private credit investing right for you?

Private credit is a $3.14 trillion market and is becoming increasingly popular among institutional investors.

Investors are attracted to private credit deals because many of them offer favorable terms, including:

Higher yields: Matured deals on Percent have had an average annualized interest rate of 13.98%, though current deals have an average weighted APY of 17.88%.
Shorter durations: The average term length on Percent is between 9-10 months. These term lengths give you more flexibility to reinvest or adjust your portfolio based on market conditions and your personal goals.
Stability: Historically, private credit has not been subject to the same level of volatility as public markets. This can offer stability in a diversified portfolio that includes private credit.
Diversification: Private credit can add diversification in a portfolio. Investors can also diversify across different private credit deals including corporate loans, asset based lending, litigation financing, merchant cash advances, and more.

Furthermore, research has shown that allocating 10% a portfolio to private credit has historically reduced volatility while raising annualized returns:

Source: Percent

What are the risks of investing in private credit?

Like any investment, there are downsides and risks to investing in private credit.

Here are a few risks to consider before making an investment:

Credit risk: This is the risk of the borrower defaulting on its obligation to repay the loan. Credit risk exists in any debt investment. Default rates on Percent have averaged 2.66% historically, but could change in the future.
Liquidity risk: Unlike stocks and bonds, investments on Percent are illiquid and cannot be sold before the maturity date.
Platform risk: While Percent has a strong track record and complies with all financial regulations, there is still risk involved when investing on the platform. Despite being FDIC-insured, it could be difficult to recover an investment if the platform goes bankrupt.
Economic risk: Changes in the economic environment, such as changes in interest rates or a recession, could affect the performance of your investments.
Diversification risk: If you invest a large portion of your portfolio in one asset class or a small number of offerings, you may face a higher risk than you would by otherwise spreading your portfolio across a range of offerings and asset classes.

Worth noting, most of these risks are not specific to Private credit investing. They also affect public market stock and bond investments and other alternative investments.

However, before investing, you should always do your own due diligence and be sure investing in private credit is right for you given your risk tolerance and financial goals.

Percent pro and con summary

Pros	Cons
Large selection of private credit investments	Only available to accredited investors
High average historical returns (>13%)	Only available to U.S. investors
Short-term durations
Diversification outside of public markets
Low, transparent fees
Low minimum investment ($500)

You can get a welcome bonus of up to $500 as a first time investor, depending on the size of your initial deposit.

Get started on Percent

Who can invest on Percent?

Only accredited investors can invest in private credit on Percent's marketplace.

A note on accreditation requirements

You can qualify as an accredited investor if:

You have an annual income of $200,000 individually or $300,000 jointly

Your net worth exceeds $1,000,000 (excluding your primary residence)

You are a qualifying financial professional

There are no tests or certifications required to become an accredited investor — you just need to meet one of the three criteria listed above.

To start investing on Percent, you first need to create an account and then its customer support team will verify your status as an accredited investor.

Additionally, only U.S. citizens with U.S. bank accounts are eligible to invest on Percent.

Percent fees

Percent charges variable fees depending on the investment product.

Single note offerings: Percent charges no management fees but it does charge a percentage of the yield (typically 10%). For example, if a deal paid 15% interest and the fee was 10% of the yield, your effective return would be 13.5%.
Blended notes and other managed products: Percent charges a 1% management fee plus a percentage of the yield (typically 10%). For example, if a blended note paid 15% interest and the fee was 10% of the yield, your effective return would be 12.5%.

These fees are in line with or slightly below industry standards, though Percent is more transparent than other platforms regarding how they charge fees.

Is Percent legit and safe?

Yes, Percent is legit.

Here are a few factors that confirm its legitimacy:

Regulatory compliance: Percent operates in compliance with all SEC and other applicable financial regulations.
Track record: Since being founded in 2018, the company has funded more than $1 billion in private credit deals and has paid out $56+ million in interest. To date, the average annualized interest rate on matured deals is over 13% and the default rate is less than 2.7%.
Due diligence: Each deal listed on Percent must first pass its team's strict due diligence process, which ensures originators meet strict requirements and have substantial industry experience.
Transparency: Each investment provides all the relevant information about the borrower, past deal performance, and any applicable fees.
User experience: Percent has received numerous positive reviews touting its wide selection of investments, transparency, and customer service. And 89% of Percent's investors have invested in more than one deal.
Security: Percent uses bank-level encryption to protect your information and complies with all the relevant financial regulations. Your funds are not mixed with other investors' money until the investment is fully subscribed and ready to be distributed. Additionally, each account is FDIC insured up to $250,000.

While all investments carry a degree of risk, Percent has prioritized creating a secure, reliable platform for curated private credit investment opportunities.

Nevertheless, it's worth mentioning again that you should perform your own due diligence and be sure private credit is a fit for your portfolio based on your risk tolerance and financial goals.

Percent vs. Yieldstreet

Only two platforms have made private credit available to individual investors: Percent and Yieldstreet.

While Percent is focused solely on private credit, Yieldstreet offers it as one of eleven asset classes available. Yieldstreet is the biggest player in alternative investing and ranks first on my list of the best alternative investment platforms.

Here's a breakdown of Yieldstreet vs Percent:

	Percent	Yieldstreet
Asset classes	Private credit	Private credit, real estate, art, venture capital, and 7 others
Amount invested	$1+ billion	$4 billion
Average returns	~13%	~9%
Minimum investment	$500	$10,000
Accreditation requirement	Accredited only	Primarily accredited
Sign up links	Learn more	Learn more

If you're solely interested in private credit, Percent has a wider selection and slightly lower fees.

If you want access to the many different types of alternative assets, then Yieldstreet may be a better option. Furthermore, if you're not an accredited investor, the Yieldstreet Alternative Income Fund is one of the easiest ways to invest in a diversified set of alternative assets.