AG1 (Athletic Greens) Stock
| Valuation | $1.2B1 |
| Valuation Date | Jan 25, 2022 |
| Implied Valuation | n/a |
| Last Price | $199.20 |
| 52-Week High | $204.80 |
| 52-Week Low | $199.20 |
| YTD Return | -2.73% |
| 1-Year Return | -2.73% |
| 3-Year Return | n/a |
| Total Funding | $124.6M2 |
| Latest Round Amount | $115M3 |
| Latest Round | Series B |
| Funding Rounds | 2 |
| IPO Status | Unknown |
| Expected IPO Date | n/a |
| Revenue | $600M4 |
| Revenue Type | 2024e |
| P/S Ratio | 2.0 |
About AG1
AG1 is a nutrition company that sells a daily health drink powder combining a multivitamin, probiotics, prebiotics, superfoods and antioxidants in one scoop. It also sells AGZ, a melatonin-free nighttime drink, AG1 Pro with added creatine and AG1 Essentials gummies. AG1 makes money through a monthly subscription on drinkag1.com and by selling packs in stores such as Costco and Target.
Invest in AG1
AG1 is a private company, so you can't purchase it with a regular brokerage account. However, its shares are available on Clarity (formerly Hiive).
Clarity is a secondary marketplace where accredited investors can buy and sell shares of private, pre-IPO companies. Invest in the world's most exciting startups before they go public.
Invest on ClarityStock Analysis may be compensated for user sign-ups through Clarity links. Clarity is not affiliated with Stock Analysis. Securities offered by Clarity Capital Limited, member of FINRA/SIPC.
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News
AG1 CEO Kat Cole on hitting 10,000 retail doors, launching AG1 Pro, and using AI agents to keep OpEx flat as revenue scales
On an Oct. 7, 2026 TBPN episode, CEO Kat Cole said AG1 is approaching 10,000 retail doors with Walmart and Kroger expansions, highlighted AG1 Pro sellouts, and described using AI agents to hold operat...
Meet AG1 Essentials Gummies: A Daily Fiber Gummy Multivitamin
AG1 launched Essentials Gummies, its first new product form in 16 years, with 50 ingredients in a daily gummy. The company positioned the line alongside AG1 Next Gen powder and AG1 Pro rather than as ...
AG1 LAUNCHES AG1 PRO WITH CREATINE AND MORE FOR ADVANCED MUSCLE AND GUT SUPPORT
AG1 introduced AG1 Pro, adding 5g of Creavitalis creatine monohydrate, calcium-HMB and zinc carnosine to its Next Gen formula. The product went on sale to members on June 11, 2026 and to the public on...
AG1 LAUNCHES AT TARGET EXPANDING ACCESS TO ITS SCIENCE-BACKED DAILY HEALTH RITUALS
AG1 said AG1 and AGZ would be sold in all Target stores and on Target.com, with 7-count and 14-count packs plus a Start Here kit. The company said this was the first time AGZ would be on retail shelve...
Powder supplement brand AG1 explores options including a sale, sources say
Reuters reported AG1 is exploring a full sale or minority stake with Goldman Sachs, with any deal potentially valuing the company above $2 billion including debt.
Powder supplement brand AG1 explores options including a sale, sources say
Reuters reported that AG1 was working with Goldman Sachs on a possible full sale or minority investment, with any deal potentially valuing the company at more than $2 billion including debt. The sourc...
AG1 lands in Target as its year of retail expansion continues
AG1 launched on Target.com and in all Target stores, roughly doubling its retail door count as it broadens beyond its long-running direct-to-consumer channel.
Kat Cole Tripled AG1's Revenue, Fast. She Has Two Tips For Founders
Forbes profiled CEO Kat Cole and AG1's growth, including the company's push into peer-reviewed research on its supplement formula.
AG1 announces multi-year partnership with Irish Rugby
AG1 became official daily nutrition supplement partner for Irish Rugby's men's and women's teams ahead of the 2026 Six Nations.
The Vitamin Shoppe Launches AG1 Nationwide, Bringing the Science-Backed Foundational Nutrition Supplement to Over 640 Stores
The Vitamin Shoppe said AG1 would be sold in more than 640 Vitamin Shoppe and Super Supplements stores and on vitaminshoppe.com. The specialty retailer framed the launch as adding a research-backed da...
AG1 LAUNCHES FIRST NEW PRODUCT IN 15 YEARS FOCUSED ON REST AND RESTORATION
AG1 launched AGZ, a melatonin-free nighttime drink with Magtein magnesium L-threonate, saffron and L-theanine. It was the company's second product after 15 years of selling its daily nutrition powder.
AG1 LAUNCHES NATIONWIDE INTO COSTCO, MARKING FIRST BRICK AND MORTAR EXPANSION
AG1 announced its first brick-and-mortar retail partnership, putting 40-count stick packs in more than 600 U.S. Costco warehouses. CEO Kat Cole called the move a way to reach shoppers who prefer a phy...
AG1 RELEASES LATEST UPGRADE OF ITS DAILY HEALTH DRINK, ALONGSIDE RESULTS FROM FOUR PLACEBO-CONTROLLED, RANDOMIZED CLINICAL TRIALS
AG1 launched AG1 Next Gen with five probiotic strains and said the upgrade was backed by four randomized, placebo-controlled human trials. The company also pledged more than $20 million for further re...
AG1 Is More Than Just a Greens Powder, CEO Says
Athletech News interviewed CEO Kat Cole in November 2024 on AG1's science push, retail expansion beyond pure D2C, and the brand's shift away from the Athletic Greens name.
AG1 Names Kat Cole Chief Executive Officer
AG1 promoted Kat Cole from president and COO to CEO, succeeding founder Chris Ashenden. Cole joined in December 2021 and remained on the board; Ashenden also stayed as a director at the time of the an...
Athletic Greens valued at $1.2B after bagging $115M to expand nutrition drink footprint
Athletic Greens, now AG1, raised $115 million led by Alpha Wave Global at a $1.2 billion pre-money valuation. The growth round followed the company's first outside investment in July 2021.
Athletic Greens Accelerates Growth & Category Leadership with First Strategic Outside Investors
Athletic Greens announced its first outside investors, a group of product users led by SC.Holdings that included Lewis Hamilton, Hugh Jackman, Cindy Crawford, Steve Aoki and Tim Ferriss. The amount of...