Fora Stock
| Valuation | $1B1 |
| Valuation Date | Jul 16, 2026 |
| Implied Valuation | n/a |
| Last Price | $1.00 |
| 52-Week High | $1.00 |
| 52-Week Low | $1.00 |
| YTD Return | n/a |
| 1-Year Return | n/a |
| 3-Year Return | n/a |
| Total Funding | $138.5M1 |
| Latest Round Amount | $60M1 |
| Latest Round | Series D |
| Funding Rounds | 5 |
| IPO Status | Unknown |
| Expected IPO Date | n/a |
| Revenue | n/a |
| Revenue Type | n/a |
| P/S Ratio | n/a |
About Fora
Fora is a travel agency platform that lets people become independent travel advisors. Anyone can apply, complete Fora's online training and start booking trips for clients through its platform, which bundles booking technology, client management tools and preferred partnerships with hotels and cruise lines. The company makes money by charging advisors a subscription fee and keeping a share of the booking commissions they earn. Its embedded AI assistant Via handles administrative work such as destination research and itinerary building so advisors can focus on clients. More than 15,000 advisors have booked over $3 billion in travel on the platform since it launched in 2021.
Invest in Fora
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News
AI didn't kill the travel agent. Fora just became a unicorn.
Analysis of Fora's $1 billion valuation arguing that AI is augmenting rather than replacing travel advisors, with co-founder Evan Frank framing AI as raising the ceiling for the profession.
Fora Raises $60M at $1 Billion Valuation, Defining a New Category of Entrepreneurs
Fora announced a $60 million Series D at a $1 billion post-money valuation led by Forerunner and Tactile Ventures, bringing total funding to $138.5 million as advisors crossed $3 billion in lifetime b...
AI-powered travel agency Fora hits unicorn status, raises $60M
TechCrunch reports on Fora's $60 million Series D led by Forerunner and Tactile Ventures, which values the travel advisor platform at $1 billion and will fund its Via AI assistant and expansion into c...
Fora Travel the Unicorn: It Raised $60 Million at a $1 Billion Valuation
Skift examines Fora's unicorn round and business model, noting its 15,000 active advisors across 180 countries, quarterly membership fees, and plans to invest in AI and enterprise expansion.
TIME100 Most Influential Companies 2026: Fora
TIME named Fora one of its 100 Most Influential Companies of 2026, profiling how the company reinvented the travel adviser industry with over 15,000 active advisers and around $2.5 billion in sales.
Fora Travel earns CLIA Premier Agency Membership
Cruise Lines International Association awarded Fora its Premier Agency Membership after the company's cruise bookings more than doubled year over year.
Fora expands into India to serve travel entrepreneurs
Fora entered the Indian market with localized training, supplier partnerships, and advisor events as it targets India's growing outbound and luxury travel segments.
Away Names Fora Its Official Travel Agency Partner
Away and Fora announced a strategic partnership connecting Away's luggage customers with Fora's travel advisors for end-to-end trip planning and curated travel experiences.
Exclusive: Thrive-backed Fora has raised $60 million for a travel agent platform that can withstand a recession
Fortune reports on Fora closing its $40 million Series C, part of $60 million raised across its Series B and C rounds led by Thrive Capital and Insight Partners.
Fora Announces $60 million Series B & C Investment Rounds
Fora announced $60 million in combined Series B and C funding led by Thrive Capital and Insight Partners, with participation from Forerunner Ventures and Heartcore Capital.
Fora Travel Names Its First-Ever Head of Cruise
Fora appointed advisor Randy Marsden as its first head of cruise after advisors booked nearly 100,000 cruise cabin nights in 2024.
Fora Raises $13.5 Million in Series A Funding Round Co-Led by Heartcore Capital and Forerunner
Fora announced $13.5 million in Series A funding co-led by Heartcore Capital and Forerunner to build its booking platform and advisor training programs.