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Valuation$435.72M1
Valuation DateApr 18, 2025
Implied Valuationn/a
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52-Week Lown/a
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Total Funding$61.65M1
Latest Round Amount$18.3M1
Latest RoundSeries A-3
Funding Rounds6
IPO StatusUnknown
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About Haus

Haus is a marketing measurement platform that uses causal inference and incrementality experiments to show brands which advertising investments actually drive sales. Marketers use it to run geo-based holdout tests, calibrate marketing mix models and get daily incrementality reporting across channels like Meta, Google, TikTok and connected TV. In 2026 the company launched Architect, an AI system that recommends budget allocations based on a brand's incrementality test results. Haus makes money by selling subscriptions to its platform, which is used by brands such as Sonos, Paramount, Intuit and Dr. Squatch. The company was founded in 2021 by Zach Epstein, a former Google data scientist, and its team includes economists and data scientists from Google, Amazon and Netflix.

Founded 2021
Country United States
CEO Zach Epstein
Founders Zach Epstein
Headquarters San Francisco, CA

Invest in Haus

Haus is a private company, so you can't purchase it with a regular brokerage account. However, the company is listed on Forge.

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News

Can An AI Agent Make Budget Decisions You'd Bet Your Business On?

Haus launches Architect, an AI-powered causal media optimization system that recommends budget allocations across channels, campaigns and ads based on a brand's incrementality test data.

3 months ago - Haus

Measuring Big Brand Moments with Time Tests

Haus launches Time Tests, a product that estimates the incremental impact of significant business changes when test and control groups are not feasible.

8 months ago - Haus

Introducing Causal MMM

Haus releases Causal MMM in open beta, a marketing mix model calibrated with incrementality experiments that lets brands track channels that are difficult to geo-test, like out-of-home, influencer, po...

10 months ago - Haus

MNTN and Haus Bring Science-Backed Proof of Performance to Connected TV

NEW YORK--(BUSINESS WIRE)--MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today welcomed Haus to its Measurement Partner Program. Haus, an incrementality...

Other symbols: MNTN
10 months ago - Business Wire

World-Renowned Economist Susan Athey Joins Haus As Scientific Advisor

John Bates Clark Medal-winning economist Susan Athey joins Haus as a scientific advisor to support the company's causal inference and experimentation work.

11 months ago - Haus

Haus Launches Fixed Geo Tests to Measure Billboards, Regional, and OOH Activations

Haus introduces Fixed Geo Tests, enabling marketers to measure the incrementality of campaigns that are traditionally difficult to quantify, such as billboards and other out-of-home activations.

1 year ago - Haus

Haus announces $20M in additional financing from 01 Advisors and unveils breakthrough Causal Attribution measurement offering

Haus raises $20 million led by 01 Advisors, with participation from Insight Partners, Baseline Ventures, Haystack Ventures, Octave and Mantis Venture Capital, and unveils its Causal Attribution produc...

2 years ago - Insight Partners

Haus, which helps companies measure marketing ROI, raises $17M

Haus raises a $17 million Series A led by Insight Partners, bringing its total raised to $24 million, to expand its team of economists, data scientists and engineers.

3 years ago - TechCrunch