Profound Stock
| Valuation | $1.8B1 |
| Valuation Date | Sep 15, 2026 |
| Implied Valuation | $1.7B |
| Last Price | $15.00 |
| 52-Week High | $31.96 |
| 52-Week Low | $15.00 |
| YTD Return | n/a |
| 1-Year Return | n/a |
| 3-Year Return | n/a |
| Total Funding | $334.5M2 |
| Latest Round Amount | $180M3 |
| Latest Round | Series D |
| Funding Rounds | 5 |
| IPO Status | Unknown |
| Expected IPO Date | n/a |
| Revenue | n/a |
| Revenue Type | n/a |
| P/S Ratio | n/a |
About Profound
Profound is a marketing platform that helps brands understand and improve how they appear inside AI assistants like ChatGPT, Google Gemini, Perplexity and Claude. As consumers increasingly begin their product research in AI chatbots instead of traditional search engines, Profound tracks how often and in what context these models mention a brand and surfaces the prompts that buyers use to research products. It then recommends content and deploys agents to make a brand more likely to be mentioned and described favorably in AI answers. This emerging discipline is known as answer engine optimization, also called generative engine optimization. Profound makes money by selling enterprise subscriptions to its cloud platform. Its customers include Comcast, Walmart and The Estée Lauder Companies. The company was founded in 2024 by James Cadwallader and Dylan Babbs, who met at the startup community South Park Commons. Cadwallader previously founded the influencer marketing agency Kyra.
Invest in Profound
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News
Introducing Dynamic Bot Rendering
Profound launched Dynamic Bot Rendering in Pages so AI crawlers receive fully rendered site content while human visitors see the normal experience, on CloudFront, Cloudflare, and Vercel.
Meet the New Projects
Profound rolled out a redesigned Projects workspace where teams and its AI Marketer share context on major initiatives, alongside a revamped homepage surfacing suggestions and active work.
What Are Claude and ChatGPT Saying About Your Company? This Startup Helps You Control the Narrative
Inc profiles how Profound helps brands track and influence how ChatGPT, Claude, and other answer engines describe them, following its $180M Series D at a $1.8B valuation.
Building the AI platform for marketing
Profound announced its $180 million Series D at a $1.8 billion valuation and plans to expand its applied AI lab studying frontier models for marketing workflows.
Profound Raises $180M Series D at $1.8B Valuation to Build the AI Platform For Marketing Teams
The company announced the Series D round at a $1.8 billion valuation and said it will expand its applied AI labs in New York and San Francisco.
AEO startup Profound hits unicorn valuation, raises $180M Series D 7 months after last round
Profound raised a $180 million Series D at a $1.8 billion valuation, co-led by Sequoia Capital and Kleiner Perkins, less than seven months after its Series C. The company said its revenue tripled in t...
Profound Hits $1.8 Billion Value to Boost Brands in AI Search
Bloomberg reported that Profound raised $180 million at a $1.8 billion valuation in its Series D round, bringing total funding to over $335 million. The New York startup helps brands adapt their marke...
The Estée Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio
NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition ...
Influencer and Profound launch Creator-First AEO
Profound partnered with Influencer to connect creator marketing campaigns with answer-engine visibility data and measure how AI citations change after content goes live.
Profound partners with Partnerize on AI visibility revenue attribution
Profound integrated its AI discovery analytics with Partnerize so brands can tie AI search citations to verified affiliate conversions and partner payouts.
Exclusive: As AI threatens search, Profound raises $96 million to help brands stay visible
Profound raised a $96 million Series C at a $1 billion valuation led by Lightspeed Venture Partners, reaching unicorn status about 18 months after founding. The round brought total funding to $155 mil...
AI search startup Profound raises $35M as Sequoia backs its bid to be the Salesforce of marketing's next era
Profound announced a $35 million Series B led by Sequoia Capital, with participation from Kleiner Perkins, Khosla Ventures, Saga VC and South Park Commons. The round brought total funding to $58.5 mil...
Profound raises $20M Series A to pioneer Answer Engine Optimization
Profound announced a $20 million Series A led by Kleiner Perkins, with Khosla Ventures, NVIDIA NVentures, Saga Ventures, South Park Commons and SV Angel participating. Kleiner Perkins partner Ilya Fus...
Move over SEO, Profound is helping brands with AI search optimization
Profound emerged from stealth with $3.5 million in seed funding to help brands track and improve how AI chatbots describe them. Founders James Cadwallader and Dylan Babbs met at the startup incubator ...