Smalls logo

Smalls Stock

Private Company · Price from Hiive
$2.00 0.00 (0.00%)
As of Sep 4, 2026
0.00%
Valuationn/a
Valuation Daten/a
Implied Valuationn/a
Last Price$2.00
52-Week High$2.00
52-Week Low$2.00
YTD Return+0.00%
1-Year Return+0.00%
3-Year Returnn/a
Total Funding$35M1
Latest Round Amountn/a
Latest RoundSeries B-1
Funding Rounds5
IPO StatusUnknown
Expected IPO Daten/a
Revenue$100M2
Revenue Type2025
P/S Ration/a

About Smalls

Smalls is a direct-to-consumer pet food company that makes fresh, human-grade food exclusively for cats. Its core product is a subscription service in which customers take an online quiz and receive gently cooked, high-protein recipes such as chicken, turkey, pork and fish, shipped frozen to their door. The company also sells freeze-dried raw food, Licks lickable treats and cat accessories like the Slooowserve puzzle bowl. Smalls makes money through recurring subscriptions and, since late 2024, through wholesale distribution to more than 700 pet retail stores across the United States.

Founded 2017
Country United States
CEO Matt Michaelson
Founders Matt Michaelson, Calvin Bohn
Headquarters New York, NY

Invest in Smalls

Smalls is a private company, so you can't purchase it with a regular brokerage account. However, its shares are available on Hiive.

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News

Smalls Partners with Supreme Pet for South Central Independent Retail Expansion

Smalls expanded its independent retail footprint through a distribution partnership with Supreme Pet, giving retailers in Texas, Louisiana, Arkansas, Oklahoma, Mississippi, and parts of Tennessee acce...

27 days ago - Pet Age

Smalls Launches Slooowserve, Transforming Modern Cat Parenting

Smalls introduced Slooowserve, a design-led feeding product that combines a puzzle and bowl in one to help cats tap into their natural hunting instincts and slow down everyday feeding.

4 months ago - EIN Presswire

The Marketing Playbook That Propelled This Cat Food Brand to $100 Million in Less Than a Decade

Inc. profiles how Smalls reached $100 million in annual revenue in 2025, crediting a cat-first brand identity and a diversified advertising strategy that kept Meta spend under 30% for its first eight ...

5 months ago - Inc.

Smalls Partners with Phillips Pet Food & Supplies to Further Expand Distribution

Smalls signed a distribution partnership with Phillips Pet Food & Supplies, adding warehouse hubs in Lansing, Michigan and Sacramento, California to reach independent pet retailers across 17 states.

5 months ago - Pets+

Smalls Partners with Phillips Pet Food & Supplies to Expand Distribution Nationwide

Smalls entered a distribution partnership with Phillips Pet Food & Supplies, launching from Lansing, Michigan and Sacramento, California warehouses to reach independent retailers across the Midwest, c...

5 months ago - Phillips Pet

Smalls teams up with Phillips Pet Food & Supplies to expand national presence

Smalls partnered with Phillips Pet Food & Supplies to distribute fresh cat food through warehouses in Michigan and California, expanding its independent retail footprint across the Midwest, central U....

5 months ago - Pet Food Processing

Smalls Expands Across California and Nevada with IPS South Partnership

Smalls announced a distribution partnership with Independent Pet Supply South to expand retail availability across California and Nevada through independent pet retailers.

6 months ago - Pet Age

Smalls Partners with Independent Pet Supply South to Expand Distribution Across California and Nevada

Smalls announced a distribution partnership with Independent Pet Supply South that expands its retail footprint across California and Nevada through independent pet retailers.

6 months ago - Pet Insight

Smalls Partners With Fauna Foods to Expand Distribution to New York, New Jersey and Connecticut

Smalls partnered with distributor Fauna Foods to expand its fresh cat food into independent pet retailers across the New York, New Jersey and Connecticut Tri-State area.

6 months ago - Pets+

Smalls partners with Fauna Foods to expand distribution in NY, NJ, and CT

Smalls expanded into the Tri-State area through a distribution partnership with Fauna Foods, its first retail expansion move of 2026.

6 months ago - EIN Presswire

Smalls Launches Licks: Tasty, Functional, Lickable and Shelf-Stable Cat Treats

Smalls launched Licks, a line of all-natural, shelf-stable lickable cat treats in single-serve squeeze packs with formulas supporting digestion and skin and coat health.

10 months ago - Pets+

Smalls Is Now Available at Over 60 Mud Bay Retail Stores in the Pacific Northwest

Smalls expanded into more than 60 Mud Bay pet supply stores across Washington and Oregon, putting its fresh cat food in freezer sections throughout the Pacific Northwest.

11 months ago - Pet Insight

Smalls appoints new COO

Cat-only fresh brand Smalls hired industry veteran Nate Kredich as chief operating officer to lead retail expansion beyond its 500-store footprint.

11 months ago - Pet Food Processing

Smalls appoints chief operating officer to lead retail expansion

CEO Matt Michaelson said Nate Kredich will guide Smalls' retail push after its late-2024 store debut, with heavier investment in independent pet channels in 2026.

11 months ago - PetfoodIndustry

Smalls Welcomes Industry Veteran Nate Kredich to Lead Retail Expansion

Smalls named pet-industry veteran Nate Kredich, formerly of The Honest Kitchen and Himalayan Pet Supply, as Chief Operating Officer to lead its expansion from direct-to-consumer into retail.

11 months ago - Pets+

Smalls Closes Series B-1 Round Led by Forecast Labs

Smalls closed a Series B-1 round with Forecast Labs, a Comcast venture division whose model includes promoting the brand through TV advertising to drive customer acquisition.

3 years ago - EIN Presswire

Pitch Deck Teardown: Smalls' $19M Series B deck

TechCrunch published a teardown of the 24-slide pitch deck Smalls used to raise its $19 million Series B, analyzing how the cat food subscription company positioned its growth story.

3 years ago - TechCrunch

Fresh funding gives cat food brand Smalls avenue into retail for the first time

Smalls announced a $19 million Series B led by Companion Fund with Left Lane Capital, Valor Capital, General Mills' 301 INC and the Ohio State University endowment, bringing total funding to $34 milli...

3 years ago - TechCrunch

Direct-to-consumer cat food startup Smalls raises $9M

Smalls raised a $9 million Series A led by Left Lane Capital with participation from Founder Collective and Companion Fund, bringing total funding to $12 million.

6 years ago - TechCrunch