Whatnot Stock
| Valuation | $20B1 |
| Valuation Date | Aug 7, 2026 |
| Implied Valuation | $21.35B |
| Last Price | $98.64 |
| 52-Week High | $98.64 |
| 52-Week Low | $47.04 |
| YTD Return | +6.57% |
| 1-Year Return | +109.69% |
| 3-Year Return | +409.24% |
| Total Funding | $1.5B1 |
| Latest Round Amount | $545M2 |
| Latest Round | Series G |
| Funding Rounds | 9 |
| IPO Status | Unknown |
| Expected IPO Date | n/a |
| Revenue | n/a |
| Revenue Type | n/a |
| P/S Ratio | n/a |
About Whatnot
Whatnot is a live shopping marketplace where sellers host real-time video auctions and buyers bid on items during the stream. The platform started with collectibles like trading cards and Funko Pops and has expanded into sneakers, fashion, beauty, electronics and other categories. Whatnot makes money by charging sellers a commission on each sale plus payment processing fees. It is the largest livestream shopping platform in the US, UK and Europe, with more than $6 billion worth of goods sold on the platform in 2025.
Invest in Whatnot
Whatnot is a private company, so you can't purchase it with a regular brokerage account. However, its shares are available on Clarity (formerly Hiive).
Clarity is a secondary marketplace where accredited investors can buy and sell shares of private, pre-IPO companies. Invest in the world's most exciting startups before they go public.
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News
ThredUp Expands Into Live Shopping with Whatnot
Customers can now shop millions of unique secondhand finds directly from ThredUp's distribution centers, powered by Whatnot Customers can now shop millions of unique secondhand finds directly from Thr...
Whatnot lowers its commission rates to accelerate business growth
Whatnot rolled out tiered seller commission cuts that can reach as low as 3% for high-volume U.S. sellers starting in September 2026.
How TikTok And Whatnot Got Americans Hooked On Livestream Shopping
Live shopping has taken off in China over the past decade but been slow to gain traction in the U.S. Now Whatnot and TikTok shops are tapping into its domestic potential, as these platforms gain popul...
Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
The U.S. livestream shopping industry is forecasted to reach nearly $20 billion in sales this year, more than double that of 2024, according to eMarketer. Apps like TikTok and Whatnot are drawing more...
Live Commerce Platform Whatnot Raises $545 Million to Speed AI Expansion
Whatnot raised $545 million in a Series G funding round to grow its live commerce platform, the company said in a Friday (Aug. 7) press release emailed to PYMNTS. The round increased Whatnot's valuati...
Whatnot valued at $20 billion as live shopping continues to boom
Whatnot closed a $545 million Series G led by Iconiq, Lightspeed and Avra, nearly doubling its valuation to $20 billion from $11.5 billion in October 2025. The company said it has already passed the $...
In AI-obsessed Silicon Valley, live commerce platform Whatnot just notched a new funding round valuing it at $20 billion
Fortune reports Whatnot's $545 million Series G at a $20 billion valuation, led by ICONIQ, Lightspeed and Avra with new investors Kleiner Perkins and Wellington Management. CEO Grant LaFontaine said t...
The Biggest Bet Yet on What You’re Building
Whatnot's own announcement of $545 million in Series G funding, which it calls the largest raise in live shopping. The company said sellers have already sold more than they did in all of 2025 and that...
Oh YAAS and BKFC Make History at The National With the World's First Experiential Collectible™ Trading Card Launch, Presented by Whatnot
CHICAGO--(BUSINESS WIRE)-- #bkfc--Oh YAAS, creator of the world's first Experiential Collectible™ platform, in partnership with Bare Knuckle Fighting Championship (BKFC), The World's Fastest Growing C...
Whatnot is in talks to raise a new funding round at a $20 billion valuation
Live shopping startup Whatnot is raising a new round of funding, per multiple sources. The latest investment values the startup at roughly $20 billion.
Whatnot acquires Madrona-backed AI startup Shaped to boost live shopping recommendations
Last year, Whatnot announced plans to significantly expand its Seattle engineering hub after leasing new downtown office space following a $225 million funding round.
Whatnot acquires Shaped to power real-time live shopping recommendations
Livestream shopping app Whatnot announced Wednesday that it has acquired Shaped, a machine learning company that specializes in real-time recommendation and search systems. The deal is meant to streng...
Whatnot Acquires Shaped to Accelerate AI Across Live Commerce
Whatnot acquired machine-learning startup Shaped to strengthen real-time ranking and personalization across its live-shopping marketplace.
Live-shopping platform Whatnot taps Shopify to reach millions of merchants as it chases growth
Whatnot launched a direct Shopify integration allowing merchants to sync products, inventory, and orders to sell on its live shopping marketplace.
Whatnot lands $225M at $11.5B valuation to redefine the future of live shopping
Whatnot raised $225 million in Series F funding at an $11.5 billion valuation, co-led by DST Global and CapitalG.
Whatnot Lands $225M Series F, More Than Doubles Valuation to $11.5B Since January
Live shopping platform Whatnot closed a $225 million Series F round that more than doubled its valuation to $11.5 billion in under ten months.
GameSquare Esports Celebrates Super Bowl with Pre-Game Mixer and Whatnot Activation
NFL Athletes and Top Gaming Personalities Come Together for a Weekend of Sports and Video Games in Lead Up to Super Bowl LVI LOS ANGELES, CA / ACCESSWIRE / February 11, 2022 / GameSquare Esports, an i...
Whatnot wants to be the GOAT of collectible toys, starting with Funko Pops
Funko Pops. You’ve probably noticed them at your local GameStop, Hot Topic, or spread out all over your coworker’s desk.