Well, good morning, everybody. Welcome to Futura Medical's interim results for 6 months 30th of June 2021 webcast. I'm delighted to say, I'm being joined, and I being James Barder, the CEO, by Angela Hildreth, who is the Chief Operating Officer and Finance Director of the company, and also by Ken James, who is the Executive Director and Head of R&D. Without further ado, can we please move to slide 4.
For those that don't know much about Futura, this is just a brief overview about the company. We are an AIM-listed company, located at the Research Park in Guildford, and we describe ourselves as a virtual organization. We have 13 staff with low overheads, but we have a significant outsourced infrastructure with over 30 consultants, which we plug in and out as and when we need to keep our costs down.
Our real core expertise we loosely describe as DermaSys. This is about applying skin science to deliver novel topically clinically proven treatments. We have a track record of developing clinically proven innovation. Our two sort of key areas, which again, are both pretty late stage, are sexual health and pain relief. Our main product we describe as MED3000.
This is a topical gel for the treatment of erectile dysfunction. It's clinically proven for the treatment of erectile dysfunction without the need of a doctor's prescription. It is highly differentiated treatment with a fast onset of action, helps you get an erection within 10 minutes. Earlier this year, we got approval throughout Europe, as a Class II medical device, enabling us to make such strong claims about a clinically proven treatment.
We also recently started a study, which Ken will talk about a little bit later, in the U.S., our aim is to get approval there. We have two other products in our portfolio. CBD100, which is a topical gel containing cannabidiol, and TPR100, which is a topical gel containing diclofenac. Next page. The last six months have been a very busy period for us. Our priority remains focused on delivering for MED3000.
In particular, getting licensing deals and generating further clinical data for U.S. approval. We are in the process of establishing a global distributor network. The key thing for us is to build a sustainable and profitable brand for MED3000, as it is a fast-acting, clinically proven treatment for erectile dysfunction. We expect to see initial launches during 2022.
We also, whilst it is not a priority for us at the moment, we do expect further realization of value from our pain relief portfolio. As I said, that is not where our real focus is. Our real focus, as I said, is MED3000. I will talk a little bit later really about the commercial. Ken will also talk about the regulatory development that we're doing, particularly for America.
The key thing for this year is that we got EU approval, which is a key milestone for us as a company. As I said, we also have other products on pain relief. We're not going to really talk too much about that today because our priority remains on MED3000, though I can confirm that during the year we did file a patent for CBD100.
Finally, Angela will talk in greater detail in due course on the financials for the period. We had a net loss of GBP 1.5 million. We have a healthy cash balance at the moment, and the important thing is we believe this is sufficient financial resource to deliver on our strategic objectives. Moving to the next slide. These objectives are really three key things. Gain U.S. approval for MED3000 as a clinically proven over-the-counter treatment for erectile dysfunction within the next 18 months.
Again, it's important to stress this would be the first clinically proven treatment in America, which you would be able to buy as an over-the-counter treatment. In other words, available without needing to go and see a doctor. Secondly is to continue building a global distributor network to establish MED3000 as a long-term sustainable and profitable brand.
I think we've made some very good progress in the first six months of this year. Again, I'll talk about that a little bit more in due course. Obviously focus very much on the successful initial launch in 2022 to demonstrate commercial traction and repeat purchase credentials of MED3000 as we progress with other commercial deals.
Moving on to the sort of commercial side of Med. A little bit more about Med or what we hope it'll be called Eroxon. This is the first over-the-counter gel to treat erectile dysfunction in adult men throughout Europe. As I said earlier, we got approval for this earlier on in the year, which is a major breakthrough for us as a company. It's clinically proven to treat erectile dysfunction. Again, the key claim that we can say is helps you get an erection within 10 minutes.
Part of the process now is to build a global distributor network to enable us to optimize and maximize the value of this key asset of ours. To date this year, we've signed three deals. We signed a deal earlier on in the year, I think in March, for Southeast Asia with a company called Co-High Investment Management.
That is a joint venture type arrangement and the reason behind that is that we know that to get approval in the key market there, which is China, further clinical needs to be done and Co-High will be in charge of that and paying all the remaining clinical work to get approval there. The deal also covers a number of other territories in the region, we believe we'll be able to have faster track approval there because we can rely on the EU approval.
Those launches will follow what we're looking to do in some of the key territories, like in Europe. In addition to that, we signed a deal in August in Latin America with a group called M8 Pharmaceuticals, and more recently, actually only a couple of days ago, we signed a deal in the Middle East with Labatec Pharma.
In these instances, both M8 and Labatec have a strong track record of being able to build new prescription products in most cases, as well as OTC, building awareness, building credibility, and therefore, that is why we chose both of these partners for these two areas, because we felt they really had the expertise and core ability to deliver on what we're seeking to do.
As you can imagine, with an asset like this, with the strong claims that we have, we had a number of approaches, and therefore we spent a lot of time going through this before we made the decision on the partners that we have chosen. Key thing again, the stress, focus on building sustainable and profitable brand. Where we can, the idea is for the brand to be called Eroxon, but that will be dependent on regulatory and marketing preferences in those local markets.
Obviously to make sure that a word like Eroxon, in whatever language it's being communicated, is at an appropriate and suitable name for a brand for erectile dysfunction in those markets. Again, I think key thing with these agreements are all regulatory costs and submission timelines are at partner expense. There are some very strong performance obligations around launch timing and advertising and promotional spend.
It's one thing putting it on the market, and we could find a number of players who would just stick it on the market. It's about building a long-term sustainable brand, and that takes money and expertise and experience. Again, that very much underlines the reasons why we've taken the partners we have. Again, it's very much around looking to have a product which has a global recognition and a global brand.
In addition to that, again, very much to support that, I'm also pleased to say we have added a further contract manufacturing organization, so we now have two. The second one that has recently joined has very extensive manufacturing capabilities, and certainly we believe will be able to provide us with sufficient product at a cost-effective price, certainly for expected launch program for the first three years.
We'll be looking to build on that as we move further forward. In addition, there are many other markets where we are in negotiations, and we do expect to be able to provide shareholders with further updates during the remainder of this year and probably moving into 2022. Next slide, please. I think one other thing which is interesting, which is changing and I think very much lends itself to us is there is a change in the market dynamics, certainly in the key markets.
The global ED market is continuing to rise, and I think more recently with the impact of COVID, the whole dynamics of how products such as erectile dysfunction are being prescribed or being sold is changing. Very interesting to see whereas we're seeing year-on-year about an 8% increase in volumes of sales for ED prescription products.
In the U.S., we've seen this grow by 85% in the past two years. This is because the market is moving onto much more of a subscription-type service. In the U.S., you have Roman and Hims. In the U.K., for example, you have a company called Numan, and these are where they're targeting men who are probably a little embarrassed about going into a shop.
They want to be able to buy something online from a credible company with an ability to consult the healthcare practitioner. What we're planning to do in some respects follows this. Obviously, we will have an over-the-counter, so we don't need to have a doctor to enable people to buy the product.
It's just showing this dynamic of people increasingly look to buy, especially a product like this which can be embarrassing, where they can buy and feel reassured they're buying it from a credible company, and also with strong healthcare provider support. Key thing here is also affordability, which again is in part driving some of the volumes. What we're seeing, especially in the American markets, typically with these type of subscription services, about the same in the U.K.
You're looking at around about a GBP 5 cost per dose. Again, that's very much the sort of price that we're looking to target MED3000 at, albeit it has some very novel and different characteristics to existing products. Next slide. Just a little bit about those different characteristics. Don't get me wrong, the key market and the market has been revolutionized by particular Viagra, and Cialis.
For a lot of men, the fact that there is a need to plan these treatments certainly in the case of Viagra, can typically take at least an hour. Means there's no spontaneity in life. In addition, there are a number of side effects. Aside from the U.K. where Viagra is over the counter, all of these treatments, and especially in a big market like America, remain very much a prescription market.
We're not particularly looking to target men that are comfortable with those treatments, but there are a lot of men who are dissatisfied, quite often because of this planning requirement, or the side effect profile. You've also got up to 20% of men are contraindicated. In other words, they cannot take these treatments because there are other medications which could interfere and have a safety issue associated with that.
A treatment like MED, a clinically proven treatment with no contraindication is a massive appeal to them. In addition, you've got a lot of men who suspect they may have a degree of erectile dysfunction, but they're too embarrassed even to actually go to one of these subscription services. Therefore, if they can go in and buy this online themselves, or maybe put it in their shopping basket if they're going to a shop without having to talk to somebody, again, that has strong appeal.
Certainly in the research that we've done, typically you could see that 73% of over-the-counter sales could come from patients that are not currently on treatment. Finally, there are several sort of newer segments that we're very much looking to target young men. There is a growing prevalence of erectile dysfunction in younger men.
In part, this may be attributed to the fact that they've grown up in the age of the internet and pornography and therefore, as a consequence, have a perception of how they should perform, and they're seeking treatment. A lot of doctors do not want for a young man to prescribe a treatment like Viagra or Cialis, which are pretty potent drugs, but potentially the remainder of the individual's life.
A treatment like MED could be a first-line treatment for them because it's safe and effective. In addition, as an over-the-counter treatment, there are a lot of women whose partners have erectile dysfunction who feel very frustrated. They want to continue having a healthy sexual life, which is part of that relationship with their partner. In this instance, they could go and buy the product.
As we said, it has a very fast speed of onset and can be used as part of foreplay. Overall, we see this as a significant opportunity with a large untapped market without trying to tackle, if you like, or targeting directly those men who are satisfied users, that use Viagra or Cialis. That is sort of the commercial side. I will now hand over to Ken James. Ken.
Thank you, James. If you can move on to the next slide, please. We continue to make very good progress in the U.S. towards OTC approval and FM71, the small confirmatory clinical and the small human factors study, are on track to enable us to submit to the FDA a dossier 3rd quarter next year. In fact, we announced recently that the first patient was recruited into our FM71 clinical study on the 14th of September. That study has now officially commenced. In respect of Europe, importantly, we now have achieved EU approval for a Class IIb medical device, which gives us the CE mark.
We need to go through a small administrative process, which we understand from our notified body is a fairly routine and simple process to regularize that for the Brexit conditions by attaining a UKCA mark by June 2023, and that will be achieved well ahead of that timeframe. Importantly, the EU approval and the CE mark is acknowledged as an important document for many non-EU countries and facilitates a more rapid approval in some of the countries where we currently have an interest with our new partners.
That's an important milestone that has been achieved, the EU approval. In respect of the FDA, it's important, I think, to acknowledge that we've followed FDA's guidelines here very, very carefully. They do encourage companies to have early interaction with them on planned non-clinical and clinical studies.
Careful consideration of FDA's feedback may improve the quality of subsequent submissions, shorten total review times, and facilitate the development process for new devices. We've had five consultations or pre-submission meetings with FDA to define the need for a new clinical and a small human factors study. We've had detailed discussion around the design of those studies to de-risk them as much as possible, and make them as least burdensome as possible while meeting FDA's requirements.
I'll talk in a little bit more detail about how we've done that in a moment. Very successful meetings. We've now got FDA agreement to the protocols for both of those studies. As I mentioned, data generation will be complete Q2 2022, dossier submission Q3, and approval, if that goes well, in Q1 2023. Move to the next slide. The confirmatory clinical FM71.
This is a phase III, multicenter, comparative, randomized, open-label, home-use, parallel group study of MED3000 and tadalafil 5 mg in 100 subjects. That's quite a mouthful, and I'm going to break that down for you in a little bit more detail. Clinical studies are defined in terms of the endpoints, and the primary endpoint is the most critical endpoint because the success or failure of the study is often judged by whether or not you meet the primary endpoint.
What we've negotiated with FDA is that we can use an improvement of MED3000 over the pretreatment baseline effect using the internationally recognized scale, the gold standard measure of IIEF/EF at 24 weeks, and also observed that this change is greater than or equal to the minimal clinically important difference. The MCID, as it's known, of 4, as published by Rosen.
He fully validated this, and it's now recognized as an acceptable patient-reported outcome. It's important to note that we achieved these two endpoints in our previous clinical study, FM57, over a 12-week period. Therefore, we have a high degree of confidence that we'll be able to achieve them at 24 weeks in the new study.
FDA wanted us to put a comparative product in there to help them assess the benefit-risk ratio. tadalafil 5 mg has been included to achieve that, and it's defined as an exploratory endpoint to enable them to do this benefit-risk ratio. It is not a requirement that we match the efficacy of tadalafil in this particular study. As a secondary endpoint, we've agreed with FDA a statistical design to look at the key differentiated claim of speed, and we're going to be measuring that at 5 minutes, 10 minutes and 15 minutes.
10 minutes was achieved in the FM57. Again, we're following a similar pathway there to what was achieved in the earlier clinical study that we conducted. FDA wanted us to include a mix of mild, moderate and severe ED sufferers. That's exactly what we did in FM57, so presents no issue for us.
In addition to conducting the study in Eastern Europe, we discussed with FDA how we could extrapolate from the total study population to the United States. The bottom line is we agreed to include a small cohort of 20 African Americans in the study, coming out of Johns Hopkins, to supplement 80 patients coming from Eastern Europe. Some of the centers that were used in FM57 are the same centers that we're using in FM71. Move to the next slide.
This issue of 24-week duration, FDA had concern that efficacy may tail off after 12 weeks. That really wasn't our experience with FM57. Albeit, we only studied it up to 12 weeks. You can see from the highly colored chart here, which looks at the average dosing within certain time frames of baseline, up to four weeks, between four and eight weeks, and between eight and 12 weeks, that from the very first doses that were given, you do get a significant effect from MED3000, which builds up on the second, third dose.
You can see, if anything, there's an increase in efficacy over the period four week to 12 weeks, so there's no indication that the effect is starting to tail off. We're pretty confident that we are going to achieve the benefit at 24 weeks, which was a requirement that FDA asked for.
It's a small study. It's 100 patients. By comparison, FM 57 was 1,000 patients. We have 100 patients. It is not a requirement to include a placebo or a sham, as it's called by the medical device people. We argued quite successfully to FDA that the clinical study size would become too large and too burdensome, particularly for a small company like Futura to manage. They were happy to accept the fact that we don't need to include a placebo in the study. Next slide. That's the small confirmatory clinical study, FM 71. The human factors study is a pretty routine study for medical devices. It also is critical for us to achieve OTC classification.
Remember, when people select the product from the supermarket shelf, they don't have the benefit of a doctor intervening and explaining whether the product is suitable for them or not and how to use the product. It's essentially putting people through the process to make sure that, firstly, they can self-diagnose their erectile dysfunction because they don't have a doctor doing that for them.
The first part of the human factors study is to enable people to show that they can self-diagnose their ED. We recruit ED sufferers through advertising. It's an all-comer study. They reckon they've got erectile dysfunction, and then we confirm that diagnosis by a clinician applying the internationally recognized scale that I referred to earlier to confirm they actually do have that condition. Stage 2 is, can potential purchasers self-select appropriately by reading the label?
Users are asked to apply the criteria on the label to their own personal medical condition, select or deselect as appropriate. Now, in respect of self-diagnosis, this is the way we recruited people for our earlier clinical study, FM57. We got an extraordinarily high accuracy in self-diagnosing in that. Also, we've conducted already a small pilot study, a human factors study on the label, and we're very confident that we're going to get a good result here with people being able to appropriately select or deselect without advisement from a doctor.
Then finally, once we've got people going through stage 1 and stage 2, they have to conduct performance-based tasks, which basically involve undoing the packaging, taking the cap off, and piercing the aluminum seal, and then applying the product to a model to show that they can apply it to the right part of the penis following the instructions on the label. FDA have asked us to include a minimum of 15 users in that last part of the study.
You can see that this is a relatively small study and will be conducted within the time frame of the overall project, and we'll have results available certainly by the time FM71 reports out. I'll now hand you over to Angela to talk about the financial aspects.
Thanks, Ken. In terms of the financial summary for the first half of 2021, we had a net loss of GBP 1.5 million in the period, which was slightly higher than in the same period in the prior year. This small increase is as expected given the FM71 study started towards the end of the half year, and we had some one-off legal and professional costs associated with the funding transactions in the same period.
Following funds raised of GBP 14 million in the period, we ended June with just under GBP 13 million in cash. Under current plans, this provides runway out beyond expected U.S. regulatory approval, and it's important to note that the estimated runway does not factor in any of the revenues generated from upfront milestones, royalties, or any other income generated from MED3000 sales. Next slide.
Finally, as we look ahead, I think it's safe to say that we are extremely positive about the coming months and finishing this year. We are entering the second half of 2021 with a strong balance sheet that provides us with sufficient funding to deliver additional MED3000 approvals and initial launches. We've already concluded commercial arrangements in three key regions, and we look to close out further agreements to expand the MED3000 distributor network, and we're looking at initial launches in 2022.
In parallel with commercial activities, we're also looking to complete the required FM71 and human factor studies required for FDA regulatory submission, and we expect that to happen in the third quarter of next year as Ken touched upon earlier. We may have some updates relating to other products in our pain portfolio, although I'd like to stress again, MED3000 does remain our core priority.
Finally, as James alluded to within his statement released earlier, we are making some board changes. Jonathan Freeman, the Senior Independent Non-Executive Director, is stepping down at the end of this year, and we'll be announcing his replacement shortly. We'd like to thank Jonathan for his contribution and his support over the years, and we really do wish him well on his next endeavors.
As we look to the next phase of MED3000, we're also looking to expand the board and strengthen the commercial expertise. Again, we should be announcing something shortly as that process completes. That just leaves me to thank you all for listening this morning. We'd also like to thank our shareholders for their continued support, and we look forward to providing further updates shortly. Thank you.