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Earnings Call: Q4 2017

Feb 12, 2018

Operator

Good morning, everyone, thank you for joining us today for Heineken's 2017 full year results. For your information, this conference is being recorded. There will be an opportunity for questions at the end of the conference. If you would like to ask a question, please press star one. At this time, I would like to turn the conference over to Heineken management and investor relations. Thank you.

Good morning, everyone, thank you for joining us today for our 2017 full year results conference call. I am joined by Jean-François van Boxmeer, our CEO, and Laurence Debroux, our CFO, for today's call. Following some prepared remarks on the results, we will be happy to take your questions. Please note that Jean-François and Laurence have dialed in from two different locations today, so you may hear them coordinating live on the line. With that, I would like to hand the call over to Jean-François.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Thank you, Federico, good morning, everyone. I believe we start on slide three. Our 2017 results were strong, with all four regions contributing to organic volume, revenue, and profit growth. The benefit of our balanced footprint once again is clear, enabling us to deliver broad-based growth across the group. Our focus on premium brands, led by Heineken and cost management initiatives, helped us to deliver 40 basis points operating margin expansion, excluding the Kirin Brazil, Punch, and Lagunitas acquisitions, in line with our guidance and despite currency pressure. Revenue grew 5% organically, with positive volume and revenue per hectoliter growth. Heineken, the brand, volume was up 4.5%, its strongest performance in recent years. This top-line growth, combined with our continued focus on cost, delivered organic operating profit beia growth of 9.3%.

Reported operating profit beia margin was up 14 basis points, 40 basis points adjusting for the M&A I mentioned previously. The diluted EPS beia was up 7%, driven by organic growth, to a lesser extent, consolidation changes, of course, partially offset by currency headwinds. We expect the environment will continue to be marked by volatility and uncertainty. We are committed to long-term value creation and will continue to strive for superior top-line growth whilst working on improving our operating profit margins. For 2018, excluding the one-time benefit of IFRS 16 implementation, we expect to deliver operating profit margin expansion of around 25 basis points, excluding, again, major unforeseen macroeconomic and political developments. Slide four now lets us see that Heineken's unique and diversified geographic footprint delivered strong, balanced growth again in 2017. Positive organic volume, revenue, and profit growth was delivered by every region.

All regions accelerated volume growth in the second half of the year, except Europe, which saw a slower third that returned to growth in the fourth quarter. Starting with Africa and the Middle East and Eastern Europe, where consolidated beer volume grew 4.8% organically, and revenue per hectoliter was up 9%. We saw strong double-digit volume growth in Russia, Ethiopia, and South Africa, as well as new volume contributed from the Ivory Coast. This more than offset lower volume in Nigeria, where consumer confidence remains challenged, but trends slightly improved in the second half. Egypt and the DRC also recorded lower volumes as they face a challenging economic environment and currency devaluations. The regional operating profit BEIA was up 33.8% on an organic basis, with a significant negative currency impact.

In the Americas, consolidated beer volume was up 3.3% organically, driven by strong growth in Mexico, which more than offset lower volume in Panama and the U.S. Revenue per hectoliter was up 1.7% organically. The Mexican beer market continued to grow strongly, allowing us to grow volume mid-single digits despite the earthquakes, with both Tecate and Dos Equis growing strongly and Heineken up double digits. In Brazil, we saw our volumes improve remarkably during the second half of the year after a challenging start. Volume from our existing operations was about flat, with double-digit growth of our premium and upper mainstream portfolio, led by Heineken, Sol, and Amstel. The former Brasil Kirin beer portfolio grew volumes by mid-single digits. I will come back to comment more on Brazil in a moment.

In the U.S., despite volume declining low single digits, we are encouraged that Heineken lager brand volumes have shown an improving trend, and Tecate Light grew double digits, whilst Dos Equis saw a low single-digit decline. Overall, Americas delivered strong organic operating profit, BEIA growth up 11.7%. Turning now to Asia-Pacific. Volume growth accelerated in the second quarter, following a slower Q1, primarily due to the Tet timing. Consolidated beer volume was up 8.9% organically for the first half. Vietnam and Cambodia delivered double-digit volume growth, offsetting weaker volumes in Indonesia and Malaysia. Volume in China was under pressure, mainly in the first half of the year. Regional revenue per hectoliter was down 2.5%, adversely impacted by negative mix. In Vietnam, volume grew double digits as Tiger continued with excellent execution and expanded distribution to secondary cities and rural areas. The region delivered strong organic profit BEIA growth of 9.5%.

Finally, in Europe, consolidated beer volume was up 0.2%. Growth was driven by our premium portfolio with Heineken up 3.1%, benefiting from growth in lager and the launch of Heineken 0.0. Revenue per hectoliter was up 1.3%, despite deflationary and off-trade pricing pressure. In the U.K., although volumes declined low single digits on account of a partial delisting, our premium beer and cider volume performed well, and the Star Pubs & Bars business delivered good results. In France, volume was up low single digits as the beer category regains attractiveness through innovations. Spain grew mid-single digits as the economy continues to improve. Netherlands declined low single digits as the market remains very competitive in the off-trade. In Poland, volume decreased mid-single digits as total market declined, and we reduced our volume sold through discounters.

Regional operating profit beia was up 7.7% organically due to good revenue management, disciplined cost control, innovation, and successful premiumization. Turning now to slide five. In 2017, Heineken volume was up 4.5% organically, with growth accelerating in the second half of the year. The brand grew double digits in key markets like Brazil, South Africa, Russia, Mexico and Romania. There was also healthy growth across a number of European markets, including Italy, Spain, France, and the Netherlands, benefiting from the steady growth of Heineken lager as well as of the launch of Heineken 0.0. The latter one, Heineken 0.0, is now available in 16 markets and delivering encouraging results. You can expect to see it in more markets in 2018.

Heineken 0.0 is at the heart of When You Drive, Never Drink campaign, and together with our sponsorship of Formula One, provides us credible platform for sharing our responsible consumption message. Turning to slide six, I would like to walk you through our priorities to deliver strong top line growth. In our portfolio of international brands, we include brands that have the potential to travel across geographies. Tiger, Krušovice, and Birra Moretti all grew volume double digits. Growth of Tecate, Desperados, and Red Stripe was robust during the year, whilst Amstel was flat as the growth in Brazil was offset by lower volume in Nigeria and Greece. We made good progress with our global cider strategy as volume outside the U.K. grew double digits, especially in South Africa, Poland, Romania and Vietnam. In the U.K., a partial delisting adversely impacted volume.

We see significant potential in the low and no alcohol category as moderation trends create new drinking occasions for our brands. In Europe, low and no alcohol volume was up double digits, driven by Radler and Heineken 0.0, largely offset by a volume decline in malt products in Nigeria and Egypt. Total volume for the category in 2017 was 12.5 million hectoliters. Our craft and variety beers continued to perform well, with volumes up double digits coming from both our international craft beers, Lagunitas, Affligem, and Mort Subite, as well as our local craft propositions. We acquired full ownership of Lagunitas, and we strongly believe in the expansion of the brand as an IPA of reference outside its U.S. core market. We continue to innovate around draft systems. The Sub, our at-home draft system, is now available in eight European markets, and the U.S., and China, and is performing well.

We also launched the BLADE across Europe this year, which is our proposition to extend the draft experience to small outlets. It is showing promising results to date in the 11 markets it was launched. We also launched a new e-commerce initiatives for both business-to-business and business-to-consumer platforms, such as for the latter, Beerwulf, which is our new craft and variety online business channel for consumers in the Netherlands, and we're going to extend that in Europe. Moving now into slide seven to provide you with an update on Heineken Brasil, specifically. As you know, the Kirin acquisition closed in May last year. This transaction transforms our existing business across Brazil, extending our footprint and increasing our scale and platform for further premiumization. We are very encouraged by the progress we see in the integration and the results to date.

For example, Eisenbahn has now grown to more than 1 million activators, bringing our estimated share of premium slightly above 30% in that market. You are well aware that we decided to migrate to Kirin's route to market in the future, that we are currently in discussions with the Coca-Cola bottlers. Formal arbitration proceedings are running at the moment, and until these come to a conclusion, Heineken Brasil is not able to migrate. We cannot speculate about a possible date for migration, given legal proceedings, which are protected by confidentiality obligations. We believe we can handle both systems for now, and will remain discussing and evaluating all possibilities to implement the migration. We will not comment further on this matter. Moving to slide eight. I would like to update you on our Brewing a Better World agenda.

As you see, during 2017, we made significant progress on our focus areas on sustainability. For example, we reduced water consumption in water-stressed areas to 3.2 liters of water per liter of beer, down from 3.8 in 2014. We also surpassed our 2020 targets for CO2 emissions. That's a 41% decline in emissions per hectoliter since 2008. We aim to reduce this even further and have set new ambitious targets for 2030 with our Drop the C program. I refer you to our press release this day for more on this topic. Now, with that, I would like to hand over to Laurence for the financials. Thank you.

Laurence Debroux
CFO, Heineken

Thank you, Jean-François. Good morning, everyone. Going to slide nine. As explained by Jean-François, the 5% organic growth in 2017 was a result of positive momentum in volumes, combined with growth of 2.1% in revenue per hectoliter. The good performance in the first half continued into the second half of the year, with strong volumes in the final quarter. Operating profit now. Operating profit beia, it was up 9.3% organically, reflecting growth in revenue, the benefit from premiumization cost efficiencies as well. In line with our guidance, operating profit beia margin increased by 40 basis points, excluding the impact of Brasil Kirin, Lagunitas, and Punch acquisitions. This corresponds to 14 basis points all inclusive. What I can add here is that Brasil Kirin was dilutive, but due to good integration and a very encouraging performance, maybe not as dilutive as expected.

Moving to net profit beia, it reached EUR 2.2 billion, up 9.3% organically, the same level of growth as operating margin, operating profit. Please note that the tax line, in particular, included a few favorable one-offs, leading to an effective tax rate of 27.6% beia. For 2018, we're guiding to around 28%. When you look at net profit reported, you see a 25.6% organic increase, significantly higher than beia numbers. Here, you have to remember that 2016 includes an exceptional impairment charge of EUR 286 million for our operations in the DRC. Diluted EPS beia of EUR 3.94 was 7% higher than in 2016. Free operating cash flow, robust, with almost 15% increase or EUR 258 million on last year. At the end of the year, our net debt to EBITDA beia ratio was slightly below 2.5 times, in line with our target.

Moving to slide 10, which provides a bit more insight on revenue growth. Revenue beia reached EUR 21.9 billion, with an organic growth of 5%, which Jean-François has already commented on. Consolidation changes added 4.3% or EUR 891 million, mainly driven by Brasil Kirin, of course, as well Lagunitas in the Americas, and to a lesser extent, Punch in Europe. As expected, the negative impact of currency was significant, reducing revenue by EUR 870 million or 3.9%, mainly attributable to the Nigerian naira and to a lesser extent, the Congolese franc, the Egyptian pound, the British pound, and the Mexican peso. Whilst we had a more limited positive impact from Russia, Brazil, and South Africa. Going to slide 11. Operating profit beia reached just under EUR 3.8 billion. Consolidation changes added EUR 80 million or 2.2%, coming largely from Brasil Kirin. Currency impact was negative again, reducing operating profit by EUR 188 million or 5.3%.

With the Nigerian naira being again, by far, the most impactful, and much smaller impact seen from the Egyptian pound, the Vietnamese đồng, the Mexican peso, and the British pound. Excluding consolidation changes in currency, operating profit was up by a strong 9.3%, as discussed, which merits a little bit more detail on our cost. If I look at input costs first, raw material and packaging, they saw an organic increase of 4.7% overall and 1.8% on per hectoliter basis. This increase includes significant savings achieved through procurement, and with that, we managed to offset inflation on raw material, but only partially offsets the significant transactional currency headwinds. Marketing and advertising expenses. They increased organically by 0.9%, with a higher growth during the second half of the year, resulting in a ratio of 13.2% of revenue for the full year.

If you remember, we come from 12% in 2012, we've been moving up since. This illustrates the 13.2%, which is a bit down from last year as a percentage of revenue, illustrates the results of the commercial spend productivity efforts that we've been mentioning to you in the past couple of years. To a far lesser extent, a few adjustments, but really, this is commercial spend productivity, and we are quite satisfied with the level of spend behind the brand as a percentage of revenue. Overall, support cost increased less than revenue, reflecting our attention to cost in general, as well as a number of targeted efficiency programs in key countries. That leads us to the aggregate delivery of 9.3% organic increase in operating profit, despite, again, significant transactional currency headwinds, which we consider a pretty strong result.

Slide 12 now walks us through the development in diluted EPS beia during 2017. EPS up 7%, with EUR 0.34 coming from organic growth and EUR 0.05 from consolidation. Again here, currency translation had a significant negative impact with EUR 0.13. On slide 13, you'll see our free operating cash flow for the year. We continue to have robust cash flow generation with just over EUR 2 billion in 2017 compared to EUR 1.8 billion last year, driven by lower cash flow from our operations last year, and also a slightly lower level of capital expenditure this year. Higher cash flow from operations this year, and slightly lower level of capital expenditure. The cash flow coming from changes in working capital is pretty much similar to last year. The CapEx of EUR 1.7 billion represented 7.7% of revenue.

This value is lower than our guidance as some of the planned investments to expand in Mexico, Vietnam, and Ethiopia will partly fall in 2018, so more phasing than anything else. CapEx for 2018 is expected to be skewed to growth CapEx and to developing markets, investing for future growth in Mexico, Vietnam, Ethiopia, Cambodia or Mozambique. Given our plans, we are guiding for just above EUR 2 billion in CapEx spend for 2018. Net debt to EBITDA ratio, again, 2.48 times, so slightly below 2.5 times at the end of the year compared to 2.3 times in 2016, in line with our long-term target. Jean-François already mentioned I am moving to slide 14 about the year outlook, the full-year outlook. We maintain a long-term view of value creation.

We really put our talents, our passion, our resources to deliver the superior top-line growth over time, continuing to build our brand with a bias towards premiumization while still working on improving our operating profit margin. This is really our midterm ambition. If you base your model on the currency update that we provide, assuming rates for the full year as they were on the 7th of February, so not a guidance, but a pure calculation based on spot, then you could conclude that ethics would have a negative translational impact of EUR 190 million at operating profit and EUR 105 million at net profit BEIA. The year is far from being over, of course, all in all, what we expect is that economic condition in 2018 will remain volatile.

We really assume for the full year, and this is a guidance, that the negative impact from currency will be, in the end, comparable to the one that we had in 2017. Considering this, we will continue to improve our operating profit margin, and we expect to deliver an expansion of around 25 basis points in 2018, which includes the residual diluted effect of Brazil. This excludes, of course, major unforeseen macroeconomic and political developments as always. Also this time we exclude the one-time benefit of IFRS 15 implementation on the operating margin level. Touching on the some of the more technical financial guidance for 2018, as you read, we expect an average interest rate broadly in line with 2017 and an effective tax rate at about 28%. Finally, CapEx, again, slightly above EUR 2 billion. That is our expectation.

With that, I would like to hand back to Federico and then to the operator to open the floor to your questions.

Thank you, Laurence. Before we go to Q&A, let me remind you that we will be hosting another call at 10:00 A.M. Central European Time on Tuesday the 20th of February to discuss the implications of IFRS 15 and answer any questions you may have on that topic at that time. Back to the operator and the Q&A

Operator

Thank you very much. Ladies and gentlemen, if you would like to ask a question, please press star one on your telephone keypad. Please ensure your line is unmuted locally. Then you'll be advised when to ask your question. It's star one on your telephone keypad now. The first question comes from the line of Simon Hales from Citi. Please, Simon, go ahead.

Simon Hales
Analyst, Citi

Thank you. Good morning, everybody. Two questions, please, if I can. Firstly, Laurence, I think you've been quoted on Newswire this morning about talking about longer-term guidance, perhaps you providing that next year. I wonder if you could talk a little bit about why you haven't done that with this set of results. You've only given that one year forward, 25 basis points of guidance. Then secondly, on Brazil, I know you said in your prepared remarks that the integration of Kirin is still clearly dilutive to group margins in 2017. How close to profitability or breakeven now is that business? I wonder if you could talk a little bit about the integration that you've done to date, where you've seen savings from that integration, how we should think about that as we move into 2018.

Laurence Debroux
CFO, Heineken

Thank you for your question on the margin guidance. We were a number of us around the table when we spoke to the press agencies this morning. We are absolutely sure we didn't say as this. This was a pure misunderstanding, which we're correcting right now with them. Definitely we're giving you what we're giving you today. That was not something that we're planning to give next year. Talking about this guidance, what we want to give you is something that is very much in tune with our long-term strategy. Then Jean will probably add something, which is to be really in the midterm, in the long-term, going to gear toward value creation through our top-line growth, superior top-line growth.

That's very important for us, we've been able to deliver that in the past few years, based on building our brands and winning on our market. At the same time, being very conscious that we need and we're continuing to work on improving our operating profit margin. Depending on the year, you might have more of one or more of the other, but this is a focus that we keep doing one while continuing to work on the other. This is our midterm ambition, which we're sharing with you, and that is really the way we're driving the business internally. Then we quantify it for you for next year. Here again, we want to be very transparent. When we acquired and closed the acquisition of Kirin was about mid-year. This integration is going well. It is margin dilutive in the first year or so.

It was margin dilutive in 2017, integrating the first six months. Then there will be a residual effect in 2018. The underlying trend is not changing. It is really that we need to allow for such a large acquisition to integrate, and frankly, it's actually going much faster than what we had expected. Jean, you want to add something on the margin?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

I think, Laurence, you said it very eloquently. I'd just add one perhaps historical dimension to it. When four years ago, René and myself decided to give a preciser margin improvement guidance, it was because back then we felt that we were clearly at a miss toward one of our competitors who today is not in existence anymore. We felt comfortable in guiding on that because we had a job to do on margin, which we have been doing very consistently for four years in a row. Going forward, as Laurence has been mentioning, it is important that we maintain an ambition of growing our top line. The top line, when we define it as superior, we mean that we want to do better than our competition. That's the first thing. Whilst continuing to work on improving our margins.

Inherently built into the model for margin improvement is on the one hand, our portfolio of markets, where the number of markets where we have higher margins naturally grew quite significantly in the last few years. Also we have a skew organically working more on the premium end of our portfolio, bringing intrinsically improvement of margins. At the same time, we have done an acquisition in Brazil, which we knew would be margin dilutive on the medium term, but creates a platform for growth and better margin in the future. That is the reason why we do not want to give a mechanical guidance going forward of how much we can improve the margins every year.

It does not take away the ambition that we have to do so. We want to take away a kind of a drumbeat where just improving the margin will be leading our whole business. Leading our whole business is improvement of our top line and improving the margin. The way and the balance by which the improvement of top line and margin comes year after year can vary. We have chosen and elected to give guidance on margin on a yearly basis for now, with maintaining also our medium-term ambition to grow our business. I hope that clarifies.

Simon Hales
Analyst, Citi

That's great.

Laurence Debroux
CFO, Heineken

Moving to your second part of your question, which was more on Brazil.

Simon Hales
Analyst, Citi

Yes.

Laurence Debroux
CFO, Heineken

We assure you that this acquisition is actually earnings accretive in 2018. I was really talking about the margin, in terms of earnings, it's earnings accretive in 2018, and that we are seeing the synergies kick in. We told you that we would not report in detail on the synergies, we're seeing them kick in, and in particular, as regards supply chain with the 12 breweries that we acquired. We had five. We've already decided to shut down two to actually optimize the footprint. Now we are really national. We have really nice synergies coming from global purchasing. Putting the two organizations together and having a global approach to our suppliers, to the Brazilian operation, and definitely fully on track to deliver a return on net asset above the cost of capital in year five as we have said.

It's coming from the sources that we had named. Supply chain, procurement, support costs, and it is going quite well. Still margin dilutive in 2018, but already earnings accretive, creating more synergies.

Simon Hales
Analyst, Citi

Can I just check, in terms of the 25 basis points of group guidance for the year, does that assume that there is no resolution with the bottlers in Brazil as things stand?

Laurence Debroux
CFO, Heineken

I'm not going to give you our underlying assumptions. This is really a confidential matter. Beyond what Jean-François said in his remarks, we're not going to go into detail. What should be reassuring is that we feel that we can deliver quite a bit of those synergies, and this is not hindering us in this integration process at this stage.

Simon Hales
Analyst, Citi

Very clear. Thank you very much.

Operator

Okay, thank you. The next question comes from the line of Trevor Stirling from Bernstein. Please, Trevor, go ahead.

Trevor Stirling
Analyst, Bernstein

Morning, Laurence and Jean-François.

Laurence Debroux
CFO, Heineken

Morning.

Trevor Stirling
Analyst, Bernstein

Three questions from my end, please. The first one, coming back to the issue of the dilution and the residual dilution, if I take what you've already reported, Laurence, for the first eight months of the integration and try to project that forward, I end up with something roughly around 10-14 basis points of dilution, residual dilution in 2018. Does that sound the right ballpark? Second question, head office costs were EUR 100 million higher in 2018 and 2017. Is there anything in there that might drop out, or is that a new likely range? The third thing, maybe for Jean-François, Africa had a very strong second half, Jean-François. I know it's an incredibly volatile region, but do you think we're through the worst in Africa?

Laurence Debroux
CFO, Heineken

I think I'm going to take Africa and leave the head office to Jean-François. No, that was a joke.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

I'm very comfortable with the head office, though.

Laurence Debroux
CFO, Heineken

Okay. On the dilution, let me just put things a bit differently. I'm not going to answer how much dilution we have in our annual plan for Brazil. What I'm going to tell you is that the underlying trend for our business has not changed from last year, and that the way we're progressing it in terms of margin is pretty consistent. It's too early in the year to be quantifying this by saying, is it 12, is it 17? You don't have any breaking in the trends that you've seen in the past few years here. For head office, about EUR 100 million more than last year. A bit more than 50% of that comes from our commerce initiative. You're talking including the platform, including Formula One, including our innovation, including launch of Heineken 0.0, including a number of muscle we put behind e-commerce.

EUR 25 million or about comes from initiative on our systems. Actually, some of those systems upgrades supporting the e-commerce development, quite a bit of it, but also initiative to beef up our ERPs, really given ourselves the means to provide data and insight to the whole organization to move forward efficiently. We have a bit of one-off as well. That's how I would spread it.

Trevor Stirling
Analyst, Bernstein

Thank you, Laurence.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

That's an eloquent answer on the head office. I couldn't have done it better. For Africa and the Middle East, yeah, I would like to have a crystal ball. The performance is very different. We put also Russia in that region. We have had a better performance in Russia last year, and perspectives look a bit better than in the last few years in Russia. That's a big element. Our South African business is going fine. We have to add value to that business, and I think we will enter in 2018 in that zone, if you will. It's difficult to say if West Africa and in particular Nigeria really turns around. Oil prices are getting better as the situation is improving slightly. It remains volatile. Okay, when you say is the worst over, I hope so.

Laurence Debroux
CFO, Heineken

Jean-François, maybe if I may add to that, we did say at the first half that some of our new ventures, our new bets, were helping with the volumes already, but not yet with the margin. We're talking about taking control of our future in South Africa. We're talking about Ethiopia, which is still quite recent. We're talking about the greenfield in Côte d'Ivoire, which is even more recent, of course. At the time, the margin was still very dilutive. We see this actually the result in terms of also margin improving on those bets. Which is really good because it starts with the volume and now the results are coming to improve. That does play a role apart from the very good performance of Russia, that does play a role in the second half margin in the region.

Trevor Stirling
Analyst, Bernstein

Thank you very much.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

We'll start up an operation in Mozambique also, which as you can imagine in the beginning phase is also dilutive in terms of margins. Again, to my earlier point, it creates a platform for further growth of our business. At the end of the day, we will also engineer the margins at the level we want to have them. Medium and long term, we remain very optimistic on the future of our business in Africa.

Trevor Stirling
Analyst, Bernstein

Thank you.

Operator

Okay, thank you very much. The next question comes from the line of Mitch Collett. Please, Mitch, go ahead.

Mitch Collett
Analyst, Deutsche Bank

Hello. A couple of questions, please. Firstly, I guess your-

Laurence Debroux
CFO, Heineken

Sorry, Mitch, we can't hear you. Can you speak louder or closer to the speakerphone?

Mitch Collett
Analyst, Deutsche Bank

Yeah, is that better?

Laurence Debroux
CFO, Heineken

Thank you. It's much better. Thank you.

Mitch Collett
Analyst, Deutsche Bank

Sorry. Your comments around growth versus margin, I guess imply that growth is perhaps more the center of gravity in how you're managing things going forward. Obviously, you had a 5% organic revenue growth in 2017. I know there's some puts and takes by market, but several of the big ones got better in the second half. Do you think better than 5% is a realistic aspiration for FY 2018 and maybe beyond? Secondly, on your marketing investment, you indicated it was down. In the statement, obviously you said that you are continuing to increase your support behind your brands. I know there's some efficiency measures going on, but is there a way you can quantify how you're increasing your support for your brands? I think you implied that it was at around the right level.

Currently, does that mean that you're likely to keep it flat year-on-year for FY 2018? Thanks.

Laurence Debroux
CFO, Heineken

Maybe I start with the marketing and advertising expenses. It is actually up in terms of in absolute value. There is growth in those expenses. They grow less fast than the revenue, which is why you see as a percentage of revenue, it is slightly down from 13.6, I think last year, to 13.2. We're continuing to invest behind our brand and to invest more behind our brand. What you also have in that investment, which is not marketing and advertising, you have what we call feet on the ground. You do have some, your commerce organization, and that's not in that number, also put people to go and visit the outlets, the HoReCa. One country where we've been doing more of that, for instance, is Vietnam.

Vietnam, where we have a beautiful development in the cities and where we started two years ago to also really go outside of the cities and become more focused on some rural areas. That you do less through what we call ATL, BTL than through actual visit and commerce action in the outlets. This is also part of supporting our brand. Again, the advertising and marketing investment is increasing behind our brand in terms of absolute value. It is in percentage of the revenue that is more or less stabilizing. Jean?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Yeah. You ask the right question, but I won't answer it because you are intrinsically asking me for a guidance on the top line, which we will not give. We just say we're committed to have a superior top line, which means we measure ourselves towards competition. We invest a lot in things that are promoting the top line. Our whole long-term growth of the markets, investing in premium Heineken, premium international brands, premium craft and variety brands. Also cider, which is often a premium proposition in many countries where we introduce it. Low and non-alcohol, which often by the virtue of these delineated tax issues on non-alcohol, makes that it is a premium margin proposition. All this is geared also towards boosting our top line. To give a precise number on that, I will stay short of that.

Mitch Collett
Analyst, Deutsche Bank

Understood. Thanks.

Operator

Thank you very much. The next question comes from the line of Olivier Nicolai from Morgan Stanley. Please, Olivier, go ahead.

Olivier Nicolai
Analyst, Morgan Stanley

Hi. Good morning, Jean-François, Laurence. Three question, please. First of all, Jean-François, on Brazil, improved strongly in H2, which I guess was led by some market share gain in the premium segment. Also, how big do you think the premium segment could become in Brazil as a, let's say, percentage of total volumes? Secondly, there was a headline on Bloomberg, so I just want to make sure that it's correct, this one, talking about raising aluminum costs. Just overall, what kind of input cost inflation do you assume in 2018? What is included in your 25 basis points of EBIT margin progression for this year? Lastly, question for Laurence, on FX and your hedging policy.

Considering the U.S. dollar weakened against the euro and your hedging rate is 114 for 2018, is it fair to assume some negative transactional FX impact in 2019 which will impact your organic EBIT growth? I think you put a transactional within the organic calculation. Thank you.

Laurence Debroux
CFO, Heineken

Yes, absolutely. We put the transactional within the organic calculation. The transactional is also fully impacting the operating profit margin. The guidance that we give to you is a guidance where we absorb both the transactional and the translational. Here, for instance, we might have had less devaluation from emerging currencies than what we had maybe expected. In turn, the euro refers against all currencies. All in all, the impact was pretty much what we had expected. I'm not going to quantify that, but rest assured that our 25 basis points after the dilutive effect of Brazil includes mitigating for these factors. Now, going to the inflation on input costs. Yeah, we do expect that there will be inflation and transactional impact on input costs.

We do hedge on our raw material, whatever there is a market for, actually using our global scale more and more than what we did in the past. We hedge aluminum, for instance, and there we're pretty much hedged for 2018 already. We are able to, again, when we give you a guidance, we're able to have a good estimate of what that will be in that guidance. I'm not going to give that detail, but on this, the volatility will be less. You cannot hedge everything. Definitely transactional impact will be felt on input cost if the currency go the way we were expecting. Completely factored in our guidance.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

I go over to your question about Brazil. The Brazilian market is a bit difficult to read, I think that our larger brother over there will have perhaps better data points than we do have. If you take Nielsen, that only covers 60% of the Brazilian market, it suggests that the market would have been down by 1.7%. Again, this is only a partial coverage. With the premium segment up 20%, that's a bit how the market developed. I think it's good to cross-check that. We're not so sure that the market went down by so much if we believe what Petrópolis numbers are saying. Anyhow, we are more invested in the premium end of the market, we are growing fast. Budweiser is still slightly ahead of us as the first premium brand in the Brazilian market.

It still leads Heineken by one or two points in the premium segment. We now have, thanks to the Kirin acquisition, also a brand like Eisenbahn and Devassa, who are also growing the high double digits and contributing to us having a position of around a third of the premium market now occupied by us. It's our primary growth engine for Brazil going forward, that's good. Frankly, there are a lot of reasons why the Brazilian consumer embrace premium brands. It is a mix of aspiration, drinking smaller sized brands, because mind you, Eisenbahn and Devassa are totally local brands. They are slightly premium in price, but they're local brands. I think it's a mix of wanting something new that is aspirational and also product quality. All these beers have in common that they are full malt beers, I have to say.

Devassa is, Eisenbahn is, so is Heineken. I think the taste profile of these beers and the fact that we are unapologetically a beer made the German way, if I may say it like that attracts a lot of consumers in Brazil. Those are just a few reasons why our business in the premium end is going very well in Brazil.

Olivier Nicolai
Analyst, Morgan Stanley

Thank you very much.

Operator

Okay, thank you. The next question comes from the line of Tristan van Strien from Redburn Partners. Please, Tristan, go ahead.

Tristan van Strien
Analyst, Redburn Partners

Thank you. Good morning, guys. Three operational questions from my side, please. I was wondering, is there any physical or governmental limits to adding capacity? Are you also maybe importing Heineken and Tiger from other markets to supplement your growth there? The second question is on the two Congos. It looks like DRC and both the Republic of Congo and associate are not looking great at the moment. My concern is much more about your Coke franchise there, which seems to be keeping those businesses alive at the moment. Is there any danger of you losing that franchise in the near future with all the Coke changes? The third question, if you just give a bit more color on your Russian strategy.

It seems like you've had a good volume push there, That's very much driven by your push into discount brands in the traditional trade. I just want to know what you're thinking around that. Thanks.

Laurence Debroux
CFO, Heineken

Maybe I just take the one on Vietnam to tell you that we are continuing to add capacity and that as we discussed when we acquired the former brewery of Carlsberg, Guntao, we have plans to actually upgrade and increase the capacity at that brewery, which always goes a bit faster than building completely a new brewery. In Vietnam, as you know, the capacity authorization is something that is very well administered, and then you have to go and ask for it. We have a full-fledged plan, and then we're continuing to add capacity behind the growth.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

In short, Tristan, we don't have capacity constraints in Vietnam. We are very well covered going forward. The DRC, yeah, it's a very difficult environment as you know. It's the most difficult country we have in the set in Africa to operate. It's really, really difficult. It's already a challenge to keep our head above the water. We try to manage it as an option for the future. It's a big market. There are people living there, 80 million people, and these people love beer. If they would have purchasing power, if they would live in a country, which would be better run, if they would have a little bit more purchasing power, I think it's a market where it's worthwhile to stay invested in. That is our approach.

Now, specifically to your Coke, and we have a contract with Coke, so there is no immediate short term, I would say, risk that we would lose the contract. There is only one alternative for Coke to operate the licenses in the Congo, and you know it well, it is Castel, so that is no secret to anyone. At the end of the day, Coke decides what it wants to do at every renewal between the incumbent and other people who might be interested. Yes, it helps the total business, because it absorbs and contributes to a part of the fixed cost. In a difficult environment as we know it is certainly helpful to have it. On the other hand, long term, we are a beer business, and we would ever survive, if any, without it, but that's not what I wish for.

We have dedicated people for a long time behind the Coke portfolio, in many places in the DRC. Our firm intention is to continue that. We have a cluster of Coke licenses around the two Congos and Rwanda and Burundi, which makes it a coherent territory to work from. We intend to continue to make that category grow as much as we do for our own beers.

Tristan van Strien
Analyst, Redburn Partners

Thank you.

Laurence Debroux
CFO, Heineken

Maybe I just add on Russia that, yes, there were some discounts, but what you can see from the premium side, we grew pretty much, huh? Heineken grew very strong double-digit, and the launch of Heineken 0.0 is very positive. There is also some light at that end.

Tristan van Strien
Analyst, Redburn Partners

You're doing both sides of the equation, both economy and-

Laurence Debroux
CFO, Heineken

Yeah, absolutely. In Russia, that's true.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Yeah. Tristan, I add to Laurence's point, our strategy has always been high and low in Russia. We have no proposition in the mainstream. It has always been at, that is a little bit contradictory to what we normally do, where we try to do mainstream and premium. Here we do value, the lower end of the market and the higher end of the market. That's the two weapons that we have, and these is the ones we use. In both segments, we have enjoyed a good ride.

Tristan van Strien
Analyst, Redburn Partners

Right. Thank you.

Operator

Thank you very much. The next question is from the line of Richard Withagen from Kepler Cheuvreux. Please, Richard, go ahead.

Richard Withagen
Analyst, Kepler Cheuvreux

Yes, good morning. Thanks for the questions. I have two. First of all, Jean-François, you talked in the media release about the future operating margin growth, one of the elements there is cost initiatives. Can you be a bit more specific? I know you're obviously focusing on cost efficiency for a long time already, in what area specifically do you expect some contribution from cost initiatives in 2018? The second question is on South Africa. You mentioned it already a couple of times. Can you elaborate a bit what the plans are in South Africa? I hear that it's more promotional beer markets right now. Still, your volume growth is pretty solid. Can you give some more details on South Africa, please?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Yeah. Okay. I start perhaps with the latter point on South Africa. There is a strategy which is essentially geared towards the premium end of the market. We see the premium end of the market in South Africa growing higher than the total market, and we can maintain value in the premium end of the market, and this is where we develop. We added also cider in South Africa. Cider was very much a one player's game, with Distell in the lead by far and still in the lead. I think, when you look at South Africa and you say, well, you come from a situation where you had longstanding, very efficient monopolies. South Africa is moving into a full-fledged modern economy and will have competition. We can play our part in that.

We're confident that we can continue to grow in South Africa, and our angle of attack, and that's no mystery, it's in the more premium end of the market. That includes, not only cider, but it also includes more recently some inroads into craft brewing. There is a nascent interest for craft brewing in South Africa, and we kind of participate in two initiatives to participate to that development of the market, which in principle is again like a premium end in the market. That is for South Africa. The cost efficiency, it's an array of different programs. It's not only the continuation of programs we have in supply chain improvement. They have been initiated long, long, long time ago, and they still continue. Supply chain is still delivering its part to the improvement of productivity.

It's a virtuous circle of improved technology applied and new organizational skills that leads to better productivity. In some regions, it's easier than in others. You have to realize we constantly integrate new acquisitions to work in our system. There is always a big productivity leap to close. That is for the supply chain. If you go into what I call administration, the whole admin part has still a way to go into improving its productivity. Think about the optimization of our shared service centers, not only the one in Europe, but also what we do in Mexico. Also all our local administrations in Asia and Africa, which are currently under review to relaunch ERP systems, which will be more effective and less costly than the previous generation of ERP systems we had. Just as an example of what we do.

Also, our Brewing a Better World program, the sustainability efforts, reducing the CO2 footprint goes also with reducing your energy bill, and that will continue to go in the future. Logistics costs are also a very big field, where we still make progress, and in some countries, we can even do more progress. I close the list by also speaking about productivity measure in ATL, where it was correctly spotted that as a % of the revenue, we spend a bit less. In terms of efficiency, we do better because we can have a better profile of top-line growth. That is always difficult to measure, but there are a number of measures taken in our company to promote and to cut the waste also in commercial and marketing support, and having our commercial investment and marketing investment much more productive.

All that scala of areas or functions, they contribute to productivity. It's not one big, like we did some 10 years ago, a big cost reduction program which is at stake. That can happen. You can do a cost reduction program in particular countries. We call it zero-based cost. It's an exercise that we do very regularly on operations to reset the counter on fixed costs from once in a while. That together with all these functional improvement programs we have, that has to lead to improvement of our productivity base.

Richard Withagen
Analyst, Kepler Cheuvreux

Very good. Thank you.

Operator

Okay. Thank you very much. The next question comes from the line of Edward Mundy from Jefferies. Please, Edward, go ahead.

Edward Mundy
Analyst, Jefferies

Hi. Morning, everyone. Three questions, please. Going back to your medium-term model and striving for superior top-line growth, are you able to share what you think the peer set is growing at when you're benchmarking there? The second's just a point of clarification around, I think, Laurence, your answer to Trevor's question. I think you said that the underlying trend on margin is unchanged and there's no break in the trends relative to the past few years. I know that you're not explicitly splitting out the impact from Brazil in 2018, but is it fair to conclude that underlying 40 basis points is generally what you're aspiring for pre-Brazil? The third question, Heineken 0.0, I think you said that there are more markets for it to be rolled out to in 2018.

Do you see a lot of white space opportunity in emerging markets for the low-alcohol, zero-alcohol Heineken?

Laurence Debroux
CFO, Heineken

I'll start with your question on the underlying margin. We're not giving a precise number, but I would say ballpark. This is a continuation of what we've done in the past two, three years. Yes, you could say around 40 basis points, but we're not pointing at the 40 basis points now. It's a bit too early in the year. Yeah, no break in trends. That's pretty much what we mean when we say that. On the medium-term model, of course, you're neither in the plans of your competitors, nor do you have a crystal ball to know what the environment will be.

Even if we were in the plans of our competitors, what we have to do in this business is drive our long-term strategy, and that we're trying to really do in a relentless way for top-line growth and working on our margin with a real focus bias towards top-line growth and building our brands. Then you have to be very agile to react to whatever market condition that you encounter. That is not even global. That is a market-by-market reaction, and that is where you have to win on the market by market. It's really been the essence of the strategy, which is why we do understand that what we're giving you today might be less comfortable for the models.

We hope that it gives you the comfort of being very close to the strategy that you have seen in action and that we've delivered on in the years that you've been following us. That is really the idea behind it.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

For the Heineken 0.0 growth, we are not announcing what the next country is. If it was born to serve mature and spend markets in Western Europe, we see clearly opportunities to also make such a proposition work in some emerging markets, and we will certainly have it in some emerging markets as from next year. However, we will not tell which ones.

Edward Mundy
Analyst, Jefferies

Okay. Thank you.

Operator

Okay, thank you very much. The next question comes from the line of Sanjeet Aujla from Credit Suisse. Please go ahead.

Sanjeet Aujla
Analyst, Credit Suisse

Two questions, please. Firstly, on revenue per hectoliter trends in the second half slowed, and were more about flattish in the Americas and Europe, despite the premiumization initiative. Can you just talk about the underlying trends there? Also, can you just allude to the market share dynamics you are seeing in Brazil and Mexico, specifically? Thank you.

Laurence Debroux
CFO, Heineken

You want to start with the market share dynamics?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Go ahead, Laurence.

Laurence Debroux
CFO, Heineken

Okay. In terms of revenue per hectoliter, what you're seeing here, well, it's also a matter of comparables, but definitely it's a matter of mix of country and then of growth of country with, I would say, lesser price. There is no specific thing to read into long-term trends into the difference between these two. One thing I'd like to mention is that, we did tell you that we had a correction on the revenue on the excise tax, the way excise tax was treated in the U.K. It doesn't play on full year, but it does play on the second half because last year we took the correction in full for the full 2016 year on the month of December. It gave an artificial boost on the half-to-half basis to the second half of last year. No breaking trend.

Most of the impact and the imbalance between the two comes from this one-off, and nothing really else to mention.

Sanjeet Aujla
Analyst, Credit Suisse

Got it.

Laurence Debroux
CFO, Heineken

Doesn't have an impact on the full year and doesn't have an impact moving forward.

Sanjeet Aujla
Analyst, Credit Suisse

Okay.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

You had a specific question about Brazil and Mexico. Is that right?

Sanjeet Aujla
Analyst, Credit Suisse

Yeah, just on the market share dynamics. Do you think you gained share in both those markets in 2017?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Yeah, we gained share in Brazil, particularly in the premium segment, and this is where also our business comes from. That is the good news. Overall in Mexico, we also progressed our share. We're happy with the way we have progressed our share in Mexico. Yeah, that's good.

Sanjeet Aujla
Analyst, Credit Suisse

Very good. Thank you.

Operator

Okay. Thank you very much. The next question comes from the line of Fernando Pereira from Bank of America Merrill Lynch. Please, Fernando, go ahead.

Fernando Pereira
Analyst, Bank of America Merrill Lynch

Thank you. Good morning. Thanks for the question, Jean-François. I have a question on two important markets that have continued to perform weakly, namely China, right, and the U.S. I understand you've spent some time recently working and looking closely at both operations. Can you comment on your medium-term plans to improve performance in both? Then, second, just to follow up on the price mix or revenue per hectoliter, can you comment on your efforts on net revenue management for 2018 as both currencies and raw materials remain a headwind? Thank you.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

That's three questions. I don't know who gives you my agenda, my travel schedule. China, U.S. Those are two identical business models, business models where we are a small player. We have elected to stay in the premium end of the market. The difference between China and the U.S. is that the U.S., we started already in 1933, and China is much more recent. In the U.S., you have access to distribution because of the three-tier system. What changed in the U.S. over the last 15 years is that it became way much more competitive than ever before. Not only in the beer category, but also between the beer category and the spirits category, the competition increased. Yes, we suffered from that in the U.S. It's a mixed picture of some light and some still suffering. In China, it's another thing there.

In the U.S., we operate already a portfolio of brands, all premium. It's not entirely depending on the Heineken brand, whereas in China we are totally depending on the Heineken brand. Our geographical coverage of the U.S. is again, way better than our geographical cover of China. Last but not least, in China, you don't have a three-tier system. You have a more free system whereby local incumbent brewers have a high power over these distributors. Those markets are different. The U.S. has a financial impact on our results, and it has been performing well over the last year. Despite a kind of flattish market performance, in terms of financial returns, it is well managed, and it returns well for us.

The U.S. and China has never been a big contributor to our business because we reinvest all the gross margin in growth over the last few years. Yes, we had a disappointing year, specifically this year, because we were under severe competitive pressure this year. I have to say that the situation is improving since the second half of this year, so I remain optimistic. We had a setback, but our approach is consistent In so far different in China, we come from a much, much lower base. The brand is attractive to Chinese consumer. It is more difficult to work your way into the distribution system in China. It's even more difficult than in the U.S. to do so. We stay tuned to that strategy. That's about the color I can give you about our China and our U.S. business. You ask for-

Laurence Debroux
CFO, Heineken

Maybe on your question on the revenue per hectoliter.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Yes.

Laurence Debroux
CFO, Heineken

Well, in a business, in a company that is so as broad-based as we are, of course, it's a combination of many things. what you have in there, it's an impact from country mix. definitely we do have some fast growth from country where the prices are a bit lower on average. I mean, the fast growth of Asia weighs on the revenue per hectoliter. It's very good news. It's very good news on the profitability as well, but it weighs on the revenue per hectoliter. you have within a country, you have your mix of product. here's the fact that we are geared towards premium helps us and will continue to play in for us. At the same time, yeah, we just added a lot of mainstream, in Brazil, for instance, and that will come back up in time.

you do have the revenue management initiative, and if here if I talk about the major market, definitely your capacity to price is pretty low, in modern retail, so you have to go with negotiation year after year after year. you also have, in a number of countries, the pricing that you take because you need to protect your business and your profitability, while currency are devaluating. So this is really a mix of very different factors. I would say at the end of the year, if you drive your business towards growth and towards premium, there is a bit of an upward trend that takes you. But, how this plays and how the combination plays exactly next year, and revenue management is a way of doing business, and it's not a one-time initiative.

you always look at where it's most profitable to, and better for your business to put your discounts, for instance. And that you do more and more efficiently as you have more and more precise data about your customers and your consumer. And that's also where you're being equipped with the right ERPs and the right tools is very important these days because you can make very granular decision. So it's a bit of a long answer because really our revenue per hectoliter progression is made of all that.

Fernando Pereira
Analyst, Bank of America Merrill Lynch

Charles.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

I think it was worthwhile for Laurence to explain that. But what you have to take away is that when we talk about revenue management, this is done at a local market level. And so you can never translate one-on-one programs of revenue management into the hectoliter price we have by region, which is the most granular thing that we publish. Even on a regional level, it is not meaningful because there are too many countries in there. And so revenue management is exactly to the point that Laurence explained, and revenue management techniques are very different in mature markets where you are for 70% dependent from modern organized retail than revenue management would be done in Nigeria or let alone Vietnam, where for 90% you are dependent on individual traditional retail stores. But in all geographies, you have to manage your revenue in an articulated way.

That is what we mean by revenue management in Heineken.

Fernando Pereira
Analyst, Bank of America Merrill Lynch

Perfect. Thank you very much.

Operator

Okay. Thank you very much. The next question comes from the line of, Eddy Hargreaves from Investec. Please, Eddie, go ahead.

Eddy Hargreaves
Analyst, Investec

Hi, good morning. Broader question on the Heineken brand, which I think is about 15% of group volume and 30% of group profit still. Obviously very important. It appears to, certainly in H2 here, been firing on all cylinders, with strong growth in numerous markets that you've mentioned with the roll out of Heineken 00 and Light. Really it's just a question of, can we sort of expect this sort of progression for 2018 or with anything exceptional in here? Would it be too much of a stretch to expect this type of momentum to continue? Are you confident that you can do so?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Without giving any particular guidance on one member, you clearly identified rightly that the Heineken brand is one of our key pillars for growth, both in terms of volumes as well as in terms of profits. we are confident that this will continue to grow that way. If we wouldn't believe in that, I don't think we would have embarked in the investment programs we have undertaken, and noticeably in Formula 1, which added a layer of cost on the short term. It's a real investment. I think there are more geographies and markets where Heineken has a good growth in perspective than geographies, a limited number of them, where Heineken could do better, if I may say. we remain very confident in the future of the brand. It makes our company apart.

We might not be necessarily the largest premium brand in the world by volume, but we are certainly the most internationally available. By that fact, we can exploit in a more effective way, much more markets to make our brand grow. we're confident, yes.

Operator

Okay. Thank you very much. Just to let you know, panelists and ladies and gentlemen, we have two more questions in the queue. The first one comes from the line of Matthew Webb from Macquarie. Please, Matthew, go ahead.

Matthew Webb
Analyst, Macquarie

Thank you very much. Three questions, please. First, I completely understand that you don't want to guide to a specific margin expansion number for each individual year over the medium term, but do you think that the old guidance of 40 basis points would still serve as a reasonable guide to what you might hope to achieve on average over the medium term? Might that now be slightly lower if you are increasing the focus on the top line? That's the first question. Second question. The mid-single-digit growth of the ex Kirin portfolio in Brazil, is that still being helped by aggressive price and promotional activity in line with the strategy of the previous owner, or have you changed that approach?

third, just to clarify, when you say that the currency headwind in 2018 will be similar to 2017, am I right in thinking that you're only referring to the translation effect there and not also to the transaction effect? Thank you.

Laurence Debroux
CFO, Heineken

to answer you on the currency first, we're only guiding on the translational effect, which is the one that we're updating you on with the calculation for the model, release after release. We are definitely talking about that one. We're expecting some negative transactional effect headwinds as well, but we're not guiding on the quantum of it. It is all inclusive in our guidance on the margin. You read it well. In terms of quantum, this is a translational that we're talking about here. Really, we are giving you this guidance, I would say, from the way we manage the business, the way we plan, and I think it's very important. I don't think it's anything new.

Conference after conference, we also really insist on the fact that in order to create long-term value, you really need to have this bias towards top line growth and towards profitable top line growth, of course. put the right means behind our brands, and really see it as a balance. the superior top line growth we've been able to drive while improving the operating profit margin is something that we want to continue. by quantifying this for the next year in terms of margin, we're also giving you what we have the visibility on, at the same time continuing to provide you with the ambition. again, I understand it is less comfortable for models. I perfectly understand that, but it really is the world in which we are operating.

we hope we can get some credit for delivering in the past couple of years and showing you that we are not stopping. We are not stopping on the premium buyers. We're not stopping on the finding new places where we can actually build breweries and start increasing our volumes and then tomorrow, our profits. we're not stopping on looking at our cost, whether it is productivity of our commercial spend or whether it is our support costs. There is still a way to go there. We see things that we still want to do, and we're actively going after them. this really corresponds to the way we drive the business.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Well said, Laurence. Very quickly on Brazil, no, it is not the case. We operate in a very highly competitive market in the mainstream. Our stand is you cannot be overly aggressive. You're not determining the rules of the game there. By the sheer fact that the premium end of the portfolio of Kirin as well as ours are growing, that is which the points we build our business to. By saying that we still rely on heavily promoted volumes as a heritage of practices of Kirin wouldn't be fair.

Matthew Webb
Analyst, Macquarie

Thank you very much. Very clear.

Operator

Okay, thank you. The last question for today's event comes from the line of Andrew Holland from Société Générale. Please, Andrew, go ahead.

Andrew Holland
Analyst, Société Générale

Yeah, thank you. Couple of questions. Firstly, just on Nigeria. Can you talk a little bit about your pricing there in 2017 and your prospects for pricing in 2018? Do you expect better pricing in 2018 than 2017? Rather separate from that, could you just sort of update us on the various delistings that you seem to be suffering from, particularly in the U.K., in particular, the cider one that you mentioned. Who is that with? When did it start? Has it already finished, or is it likely to finish? Could you update us on the delisting from Tesco for your range of European brands? Is that still active as it were?

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

I'm going to start with Nigeria. We do price in Nigeria. Let me put it that way. It's very much function of the currency and the currency availability. It's very erratic, and it's difficult to plan. Definitely, we want to land in a more stable situation. At the end of the day, the price level at which we operate our business in a sustainable way, you can set that one in dollars if you want. Even if we have an increasing part of entrants coming from local sourcing, which make us less vulnerable to the lack of availability of foreign currency, it remains so that we have to hook our business, if you will, on the dollar.

The fact that this currency has been going down with erratic steps makes it, the business is quite difficult to manage, but I think we have it well. I think the last price increase dated from July 2017, 2018. The timing of so will That depends very much how good. At the end of the day, you have to think that we kind of pinpoint a level at which we have to operate in dollars to create stability going forward. I don't think that 2018 will be a lot more bumpy than 2017. The regimen in which it could increase, I can't predict, frankly, because it does not only have to do with the oil price, which is slightly helping lately, but it has also to do on all sorts of political developments in the country, which frankly, we cannot totally oversee.

I would say so far so good, even if, we have to be frank about it, we lost a lot of our profitability in Nigeria over the course of the last three years. It remains a very difficult country to operate in. Again, when you look at it long term, you would look 30 years back and you look 30 years forward, I think it's worthwhile to be in Nigeria.

Andrew Holland
Analyst, Société Générale

Okay, and just on the delistings in the UK.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

Sorry, I forgot that one. I thought you would forget about it. We never go into all kinds of details, the why and the. Those are commercial and competitive relationships, so you cannot comment on that. I'm just saying we will fare in better circumstances in the U.K. in 2018. Let me put it that way. It's not uncommon that you have a big dispute with one of your big clients once in a while, and it can happen in countries. We have had it with Carrefour in France. We have had it in the Netherlands with Jumbo. We have had it with Coop in Italy. Just top of mind. This is big falloff of volumes from one year to another for partial delisting and protracted negotiations is for all of us in the industry, that's an issue and that won't go away.

We worked our way through. One has to realize that often volume effect is spectacular, margin effect is relatively reduced, because those affect kind of products that, unfortunately, are often in that deflationary territory in modern retail in Europe. That means that there is not an awful lot of margin for the retailer, and there's not an awful lot of margin for the producers as well. You have big volume effects and sometimes revenue effects, but relatively, let's say limited margin effects on these kind of things. Better weather for the U.K. in 2018. That's the only thing I can say. Hope it gives some clarity. Thank you.

Operator

Okay, thank you very much. No more questions in the queue, so Alain, back over to you. Jean-François, Laurence, if you like to add in any concluding remarks. Thank you.

Jean-François van Boxmeer
Chairman of the Executive Board and CEO, Heineken

No, I don't think. We would like to thank you for your genuine interest as ever. Thank you, operator, for having facilitated the conference on the seamless wait between two locations instead of one. Thank you for all you listening in. Have a good day. Bye now.

Operator

Thank you. Goodbye. Thank you for joining today's conference. You may now replace your handset. Thank you.