Good morning. My name is Gabriela Burdach, and I'm the Investor Relations Director at InPost. Welcome to InPost's Second Quarter 2025 Earnings Call. A usual disclaimer, today's call includes forward-looking statements that are subject to risks, and it is possible that the actual results may differ materially. This call is also being recorded, and the recording will be available on our IR website shortly after we wrap it up today. After the slides, we will have a Q&A session. Today's presenters are Rafał Brzoska, CEO; Michael Rouse, CEO International; and Javier van Engelen, CFO of InPost Group. I am now pleased to hand over to our CEO, Rafał, over to you.
Good morning, everyone. Thank you, Gabi, and thank you all for joining us today. Q2 marked a strong step forward for InPost. We are not just maintaining momentum; we are accelerating across Europe, and that's the fact. Our group volume in Q2 increased by 23% year-on-year, with a quarterly volume of 324 million parcels. Group revenue was up 35%, reaching PLN 3.5 billion. Importantly, for the first time, more than half of our revenue, 52%, is coming from our international business, with the U.K. accounting for 27% of group revenue. This showcases the successful diversification strategy that we have mentioned in previous quarters. Group-adjusted EBITDA reached PLN 1 billion, translating into a margin of 28.3%. If we exclude the expected impact of Yodel, our group margin hit a record high of 35%. I would highlight three key drivers that allow us to hit this new milestone.
First, merchant diversification in Poland is allowing us to continue outpacing market growth while boosting profitability. Second, B2C and APM volume continue to accelerate across the Eurozone. Third, a number of recent strategic initiatives are helping us to strengthen our pan-European footprint. The Yodel acquisition is giving us a large step up in scale and access to to-door volume in the U.K. The Sendingg acquisition is strengthening our footprint in Iberia, and again, completes our offering by concluding to-door delivery. Our strategic partnership with Bloq.it will enable a faster network expansion across all markets. Michael will tell you more about our recent M&As in this part of the presentation. In summary, Q2 was yet another step in building a truly pan-European leadership position. Let me now share some updates on our network development. Our network is going from strength to strength.
In Q2, we deployed a record high, almost 3,500 APMs, ending the quarter with over 53,000 APMs across Europe. Poland remains our backbone with nearly 27,000 APMs, but the real story is Europe with now over 15,000 APMs in the Eurozone and over 11,000 APMs in the U.K.. By accelerating our scale, we are providing increased convenience for millions of customers. Our total out-of-home network, including pickup points, now exceeds 88,000 locations. Within that large footprint, we are optimizing pickup points in some markets as part of our strategic focus on convenience, quality, and efficiency, not just quantity. The bottom line, InPost is the APM and leader across our European markets, and we are continuously widening the gap versus competition every quarter. Let's move to the next slide, which covers market trends. When we talk about outperforming the market, this slide says it all.
Across Europe, InPost continues to deliver growth ahead of industry trends. Let's start with Poland. Despite quarter-to-quarter volatility, we are growing ahead of the market, maintaining a stable share in a dynamic environment. Looking ahead, we expect the market to bounce back in Q3. We expect InPost to outpace the market, bringing volume growth back to high single digits. In the Eurozone, the momentum is clear. The market grew 5%, with InPost growing 10%, which is double the market pace. In Q3, we expect to further accelerate. The U.K. is the standout in Q2. On a reported basis, volume soared 177%. Even on a like-for-like basis, adjusting for Yodel in last year's base, growth was still an impressive 24%. This compares more than favorably versus a market that's slightly down overall.
With that, let's now focus on Poland on the next page, our core market, where we are driving further diversification with above-market growth while expanding profit margins. Last quarter, we expanded our APM network to nearly 27,000 machines, which is up 14% year-on-year. When it comes to locker capacity, the picture is clear. While we have roughly 50% of all APMs in Poland, our locker count is higher, representing around 70% of total capacity. This scale advantage enables us to deliver better service, faster delivery, and unmatched convenience. What's even more important, despite network expansion, utilization remains at a very high level. This underscores the strength of our model and the efficiency of our operations. Let's move to the next slide, which highlights how diversification in Poland is boosting profitability.
We delivered solid volume growth, with a total volume of 181 million parcels, and this is on a high base and in a dynamic market environment. What's more important is the composition of this growth. Non-marketplace channels grew 17% year-on-year, proving our diversification strategy is working. We are becoming less dependent on top marketplaces, and we continue to build a healthier, more balanced merchant portfolio. This is translating directly into profitability. While revenue per parcel grew 1%, adjusted EBITDA per parcel increased 6%, even as we continue to expand the network ahead of volumes. This is a testimony of our operational discipline. We are not just growing, we are growing smarter, with a focus on diversification, new channels, and margin expansion. To zoom in a bit further, let me discuss the dynamics of non-marketplaces and marketplaces in the next two slides.
Let's first talk about the strength and the accelerated growth of our non-marketplace strategy. In Q2, while the Polish e-commerce grew about 5%, our non-marketplace volume increased 17%, or at more than three times the pace of the market. This acceleration is driven by both existing and new merchants. We added around 2,500 SME merchants year-on-year, and they accounted for more than half of this growth. We are also increasing our share of checkout and the non-marketplace channels, proving that InPost continues to be the preferred delivery option for the Polish consumers. We are building a stronger, more diversified, and more profitable business, one that's less dependent on any single platform and better positioned for sustainable growth. Now, let's turn to the marketplace, where in Q2, we saw volumes take a bit of a breather.
As you know, our main partner in Poland has recently decided to broaden their logistics options. We completely respect the fact that the large platforms want to diversify. We understand the approach, we just don't love the style. They announced it openly at the beginning of the year and started pushing to change consumer habits, tricking users to choose other delivery companies against stated user preferences. In fact, last quarter, Allegro really stepped up their efforts, trying to redirect parcels from InPost to their own Allegro One Box. Not a huge surprise, but if you looked at the social media in Poland, you saw plenty of frustrated customers. At one point, we estimated that even 30% of our Allegro parcels came with a suggestion to change the delivery option, even when customers had clearly chosen InPost.
First of all, we believe this practice doesn't just bend the rules of our contract with Allegro, but is against a very basic consumer right to have a parcel delivered to the APM of their choice. That's why we have started legal action to stop it. Second, the real effect on our business was small, only less than 2% of volume was shifted. Interestingly, out of this 2% parcel, more than 80% went to Allegro's One Box, while other Allegro partners were barely promoted, despite having larger out-of-home networks. What's more interesting, these redirections into One Box hit all delivery companies, not just InPost, including Allegro's own delivery partners. It is important and very encouraging to see that our loyal user base is increasing year-on-year, and that the majority of the users who switched delivery methods are lower-frequency shoppers, so-called soft users.
This means our business is very resilient, and it proves once again that our strategy, building a wide and loyal customer base, delivering top-quality service, and obsessing over user experience, is not only sound, it's paying off. To build on the previous point on strong brand loyalty and consumer engagement, let's turn to slide 12. In Q2, APM volumes grew by 6%, reaching nearly 146 million parcels. The real story here is that 70% of this volume came from our most engaged users, those who regularly use lockers. Notably, this group of users is growing faster than any other. What I want to convey to you with this slide is that most of our APM volume is made by users who are single-platform shoppers. 90% of them order from more than 10 different stores, and 60% from more than 20 stores.
What is more is that their parcels-per-user ratio remains stable. That means our customers are deeply integrated into the broader e-commerce ecosystem, and within that ecosystem, InPost is their delivery partner of choice. Next slide, please. To wrap up the discussion on user loyalty and being the partner of choice, let's once more look at our NPS. We are ranked number one by merchants, trusted by a network of over 50,000 partners. Our Net Promoter Score among merchants stands at 50, the highest in the industry. On the user side, loyalty is even stronger. Our APM NPS is 77, far ahead of competitors, and our internal NPS reaches an impressive 96. This reflects the trust and satisfaction customers place in our service. Our app is a key driver of this engagement.
We now have 14.6 million loyal app users, representing more than 70% of APM customers, and these users generate about 80% of our total volume by ordering more than non-app users. InPost Mobile App is ranked number one in its category, reinforcing our leadership in digital experience. On slide 14, you can see a summary of InPost Pay and our loyalty program. InPost Pay, with its one-click checkout, is driving conversion rates above 50%. We are seeing both the number of users and transactions grow every quarter. Today, we already have over 9 million registered users and 2,400 merchants integrated, making this a powerful lever for growth. In the first half of 2024, there were six times as many InPost Pay transactions as in the same period last year. Our loyalty program, with 12.4 million users, is driving engagement and adding incremental volumes.
One of the recent examples is our AD initiative. We've started deploying defibrillators next to our lockers, and users can donate their loyalty points to help fund that. In just one month, users contributed over 100 million in coins to support this life-saving effort. Innovations like this strengthen our ecosystem, deepen customer loyalty, and capture more parcel growth. This is just the beginning. You'll hear more about new products and innovation from InPost soon. I will now hand it over to Michael for an update on our international business. Thank you.
Thanks, Rafa ł . Good morning, everyone. Across our international business, the pieces of our strategic puzzle are nicely coming together. Network density, growing B2C adoption, and a broader product suite are driving strong momentum. Q2 2025 was a solid quarter for all markets within our international segment. Let's start with the Eurozone, where we're expanding well ahead of the market and delivering robust profitability. Our Eurozone strategy is working with all key elements of our proven flywheel in motion. We continue to focus on scaling operations, enhancing logistics quality, and expanding network density. In Q2, we expanded our Eurozone network by nearly 6,000 APMs year- over- year. While we continue to add new pickup points, we're also closing those located too close to our APMs as part of our network optimization strategy, with already over 2,500 closed year to date. Across the Eurozone, we are the number one locker network.
Parcel growth in the Eurozone is significantly outpacing the market, with total volumes up 10%. APM volume rose by 59%, significantly faster than the rate of compartment deployment, indicating higher machine utilization. Thanks to greater APM adoption, over 40% of all out-of-home volume was delivered to lockers, up from 28% last year. We also continue to see strong growth in the strategically important B2C segment, which increased 27% in Q2, driven by both international and domestic marketplaces. We're improving logistics quality. 67% of Eurozone B2C parcels were delivered in D+1. Onto the next slide, please. As you know, organic growth is key for us, but we also expand through opportunistic M&A. In July, we acquired Sendingg, a logistics delivery provider in Iberia, specializing in fast door-to-door D+1 parcel delivery across Spain and Portugal.
This acquisition has brought today Iberia and InPost offering full nationwide coverage, including the Canary and Balearic Islands, expanded logistics capabilities with 16 owned depots and over 130 rented ones, plus access to a full last-mile courier fleet of over 1,400 drivers. Moreover, it brings strong relationships with both large and small merchants in the region, positioning us to accelerate our expansion in Iberia, one of the fastest growing markets, supported by a promising macroeconomic outlook. We're excited by the opportunity Sendingg provides us within that region. This next slide is extremely important, and I'm proud to share it with you today. Yesterday, we closed a minority investment in Bloq.it, signaling a commitment to the future of battery-powered APM technology. Together with Bloq.it, we're now ready to roll out a new type of AI-led APM that we've been working on together for over the last 12 months.
These units operate without the need for infrastructure or solar panels, allowing us to deploy them in highly attractive, yet previously inaccessible locations, particularly in city centers in the Eurozone and U.K. areas. This not only extends our reach, but also significantly reduces the deployment costs. Let me give you a sense of its importance. In the [U.K.] cities, we've had to reject over 10,000 locations in the past two years because they weren't suitable for deployment, often with issues like lack of power, connectivity, or expensive deployment costs. Now, we've been able, with this investment and partnership with Bloq.it, to overcome these challenges. Although this slide sits in the Eurozone section, we'll also deploy these new APMs in the U.K., as I've already mentioned.
In fact, we plan to add 20,000 battery-powered machines on top of our existing plans for standard APMs across the next five years, with already 2,000 of these units to be added already this year. Now, let's turn to the U.K., where together with Menzies and Yodel and our nationwide coverage, our market disruption accelerates. We deployed over 3,500 APMs year- over- year in the U.K., setting another deployment record. This growth was driven by both independent APM deployment and continued progress with key chain partners. In terms of network, we're still outpacing competitors by a wide margin, and we continue building on our first-mover advantage. In Q2, we deployed 85 APMs per week in the U.K., while key competitors averaged around 11.
This acceleration in locker deployment has helped ease network saturation that has been above a non-sustainable 100%, giving us the capacity for future volume growth and improved consumer experience. It's clear our flywheel is working in the U.K., with unit economics supporting margin improvement. More on that in the financial section presented by Javier to follow. The next slide and to one of the most frequently asked questions I get, how is the Yodel integration going? On that, we're focused on five key pillars of Yodel's transformation, and you can see the progress now I led out on this slide. The first is what we call One Network. This is about fully consolidating the InPost and Yodel logistics networks to unlock efficiency, primarily in the last mile.
We're on track with the consolidation to complete mid-September and the opening of a brand new sortation location in the Midlands, and over 5,000 routes being removed and optimized to drive down a better cost per parcel. The second is Standards. This is about transforming operational discipline and governance in a business that has been well underinvested in for years. We've established a strong operating rhythm already to emulate the InPost standards that we have across the group. Our Group Operations Center of Excellence is supporting and rolling out the critical standards ahead of Peak 2025. This will continue throughout 2026 as we deploy mechanization and process adherence across all the legacy locations. The third is Sites and Overheads. Already, as part of this program of transformation since we took ownership in the middle of Q2, we've consolidated or closed 16 depots so far. The fourth is Volume and Brand.
Our goal is to be the unique one-stop shop for U.K. merchants and drive that out-of-home and locker adoption. We've secured exclusivity and co-branding deals already with some of the leading U.K. merchants. This month, we'll start the rebranding of Yodel with full brand conversion in early 2026. Plus, we've already launched a redirections pilot, as you can see directly on the Yodel app. We have strong conviction in Yodel's transformation and margin improvement in the medium term for the total U.K. business. This final pillar of out-of-home conversion is one that I'll cover in more detail in the following slides, but is an important first step to build on the app redirection. We've been focused on restructuring and aligning the cost of the pickup points to be more in sync with the InPost terms. On the next slide, I'd like to point out two things.
First, our volume growth in the U.K. is far outpacing the e-commerce market. Reported volume rose by 177% thanks to the consolidation of Yodel since May. Even on a proof of business, our apples to apples, we saw a 24% increase in volume. That's an outstanding result, especially considering the market's been flat or even slightly declining based on different reports. Second, we're capturing more door-to-door and B2C volume, which creates an opportunity to convert those deliveries to out-of-home. Our goal is clear. We're shifting towards out-of-home with a greater addressable market to target with the acquisition of Yodel. I must stress, InPost U.K. is not building a traditional to-door delivery business. Instead, we're developing an out-of-home model focused on parcel lockers and pickup points and working with merchants to convert existing to-door delivery volume to out-of-home due to higher NPS and cost benefits, as demonstrated on the following slides.
Let me highlight two more things here. Since acquiring Yodel, we haven't lost a single merchant. Quite the opposite, in fact. New merchant wins have accelerated. We've secured major new wins for both outbound and returns volume, including ASOS, ARKET, COS, and Cycling Revolution. We're making solid progress on checkout visibility, which is a key part of the disruption. You can see a great example on this slide of how we've presented in one of our partner shops. With a slogan like that, it's hard not to choose us. In that example, we're launching a case study to the market as we've exceeded 45% share of checkout, demonstrating with the right merchant placement and execution, locker usage is winning with the U.K. consumer. On the next slide, it really shows our focus on the user experience is paying off.
It will continue to be our overriding North Star, as what we've seen and built previously in Poland. According to the latest Kantar survey, we're now number one in terms of NPS, and number two as the top choice for parcel delivery. That's a huge achievement, especially considering our customer base is growing fast, with APM users up over 40% year- over- year. However, together with Yodel, we've now surpassed 10 million mobile app downloads. That's a huge, large user base for us now to build upon, and we're in a strong position to keep disrupting the market and to develop our out-of-home business model. The acquisition of Menzies and Yodel in the past 12 months has now firmly cemented our U.K. market position and accelerated the journey of converting Europe's largest e-commerce market on a locker revolution.
I'll now hand over to Javier for a financial update, and thank you.
Thank you, Rafa ł and Michael, and good morning, everyone. Let's now see how all of this translates into the company's key figures for quarter two 2025, where we delivered a record profit margin on our base business. In the table on slide 27, you see that in Q2, we delivered very strong results across our business. Without getting into every number here, let me highlight a few things. Q2 volume at +23% and revenue at +35% reflect the positive contribution of Menzies in revenues and Yodel in volume and revenue. Still, they are a true reflection of our increasing weight as a pan-European e-commerce player, and even on an apples-to-apples basis, we are achieving significant market growth and market share gains.
Q2 adjusted margin came in at a healthy 28.3% and is a combination of a record 35% margin on the base business with a negative impact of the anticipated early losses on the Yodel business. Given the significant M&A impact and incentive programs, we added adjusted EBIT and adjusted net profit to this section, as we believe these two metrics provide you with better insight into the business dynamics. I will talk you through the bridge of adjusted EBITDA to net profit in a couple of slides. Turning to capital expenditures, in Q2, we invested PLN 471 million, up 38% year-over-year, with a stable year-over-year CapEx to revenue ratio of 13%. Our CapEx is primarily geared towards strategic investments in our APM network, representing over 70% of Q2 CapEx.
Group free cash flow was slightly negative in Q2, yet still positive over the full first half, mainly due to high investments and continued expansion in international markets. On an important note, in May, Fitch Ratings upgraded InPost S.A.'s long-term foreign and local currency issuer default ratings from BB to BB +. Next slide, please. Here's another table with lots of detail. Let me again call out the key numbers. Rafał and Michael already discussed the strong volume, revenue, and market share progress across all segments. You also see the significant profit margin progress in Poland, the healthy margin in the Eurozone, and the higher absolute EBITDA, yet lower EBITDA margin in the U.K., as a combination of record profit margins on the base U.K. business and early losses on Yodel. Let's review this in more detail, starting with Poland on the next slide.
As already discussed, in Poland, we saw a 6% increase in parcel volume, reaching 180.9 million parcels. This is especially encouraging given the high base from Q2 2024 and recent market dynamics. Revenue in Poland grew by 7% to almost PLN 1.7 billion. APM revenue outpaced volume by four percentage points, driven by repricing and a favorable volume mix. While in the to-door segment, volume and revenue were broadly in line. Adjusted EBITDA in Poland grew 12% year-over-year to PLN 834.4 million, boosting our margin to 49.3% compared to 47% last year. This improvement reflects solid volume growth, strong cost management, a decrease in cost per parcel, and the shift in volume structure towards faster growing SMEs.
As Rafa ł Brzoska showed earlier, an important highlight is that while our network in Poland has been growing faster than volume, we have grown smart, and we have improved profitability as a result of it. Let's now look at Eurozone results. We delivered 10% growth, reaching 77.7 million parcels in Q2, significantly outperforming e-commerce market growth. Revenue in the Eurozone increased slightly ahead of volume, up 11% in local currency and 10% in PLN. This difference was driven by a favorable volume mix, with higher cross-border and to-door volumes, partially offset by returns. Adjusted EBITDA margin remained broadly stable year-over-year at 16.4% in Q2 2025. Underlying profit margin slightly increased as tight cost control and a declining cost per parcel was partially offset by higher sales expenses. There was also a higher allocation of central IT costs in order to support future volume growth and network expansion.
In summary, Q2 2025 was a successful quarter for the Eurozone, demonstrating the effectiveness of our strategic initiatives while slightly increasing underlying profit margins. Moving on to the U.K., which is the most difficult to dissect. In Q2, volume increased by 177%, driven by consolidation of Yodel in May and June. Organic U.K. growth was supported by locker-to-locker deliveries and returns, with a stronger B2C contribution. Reported revenue increased 303% year-over-year, impacted by the consolidations of Menzies and Yodel, yet clearly signaling our increased market share in and impact on the U.K. market. Parcel revenue growth outpaced volume growth due to Yodel's to-door volume contribution. The important call out on the adjusted EBITDA margin evolution is that in Q2 2025, we achieved a record-high core business adjusted EBITDA margin of over 20%.
While this was offset by Yodel's consolidation in Q2, the result clearly shows that our core business unit economics are trending toward our medium-term goals. This keeps us encouraged, especially as we continue transforming the Yodel business. Next slide, please. On the next slide, you can see the promised bridge between adjusted EBITDA and adjusted net profit for the first half of 2025. Year- over- year, adjusted EBITDA for half one 2025 was up 17.7%. The corresponding 29.9% adjusted EBITDA margin translates into a 16.5% adjusted EBIT margin after taking into account the increase in depreciation and amortization charges, mainly as a result of both the Yodel integration and the acceleration of our APM rollouts. Adjusted EBIT in absolute is still up by 4.2% year on year, despite the before-mentioned effects.
Between adjusted EBIT and adjusted net profit, you can see the usual interest expenses related to debt, as well as unrealized FX losses on intercompany loans driven by the strengthening of the Polish złoty versus the euro. The effective tax rate temporarily increased due to the fact that we did not create a tax asset behind the initial Yodel losses. Now let's take a look at our free cash flow on slide 33. We continue to generate healthy and strong free cash flow in Poland. In the first half of 2025, Poland delivered PLN 650.8 million, reflecting a robust free cash flow conversion rate of 40%. In line with our strategy of accelerated expansion, the strong domestic cash flow was largely reinvested into our international business.
A higher CapEx on the international part of the business relates to accelerated APM deployment, investment in operations, and the purchase of battery-powered APMs produced by Bloq.it. To conclude the financial highlight section, let me briefly address net debt and leverage, as shown on this slide. In the second half of 2025, gross debt increased to PLN 9.3 billion, primarily driven by two factors: strategic investments in Yodel and higher lease liabilities related to our ongoing network expansion and the opening of new depots. As a result, net debt rose to PLN 8.4 billion. However, thanks to EBITDA growth, we only saw a slight increase in net leverage to 2.1 times, and we expect this to decline towards 2.0 by the end of 2025. Now let me walk you through our updated outlook for the full year and share a quick update on quarter three trading.
We have made some slight adjustments to the breakdown of our volume guidance. In Poland, we're now expecting high single-digit growth, still ahead of the market despite a softer e-commerce environment. In the Eurozone, we have slightly increased our growth outlook to mid-double digits, reflecting strong growth in Iberia and the descending acquisition effect. In the U.K., we still expect volumes to almost triple, driven by Yodel and our accelerated APM rollout. Revenue guidance remains unchanged. As for adjusted EBITDA, our outlook at the group level is also unchanged, still expecting a low to mid-20% growth year on year. Margins will be slightly stronger in Poland at a high 40s level. They improve in the Eurozone and temporarily decrease in the U.K. due to Yodel consolidation.
On investments, we are accelerating our APM deployment plans a bit, now aiming to roll out more than 15,000 new machines across all markets, with slightly higher CapEx of around PLN 1.9 billion. To close, let's have a quick look at quarter three. We expect group volumes to grow in the high 20% range. In Poland, growth should be back in the high single digits, while internationally, we're expecting around 70% growth, which includes a consolidation of Yodel. Overall, we remain confident in delivering strong growth while staying disciplined on investments and leverage. With that, let me hand it back to the operator for the Q&A.
Thank you. Ladies and gentlemen, if you would like to ask a question, please press star one on your telephone keypad. We'll pause for a brief moment. Thank you. We'll now take our first question from Alexia Dogani of JPMorgan. Your line is open. Please go ahead.
Yeah, good morning. Thank you for taking my question. Just quickly, discuss a little bit about kind of the Polish business. Obviously, you've talked about volume growth being slightly slower because of the divergence of the takeout with Allegro, but the margin is really high at 49%. How should we think about kind of the go-forward for this division? I mean, is there a school of thought to say here that you're earning quite a high margin, which you can potentially self-dilute to de-risk the business further out? If you can kind of help us understand that a bit better in terms of what you want to achieve, medium term. Obviously, Rafał just talked about that you've started legal proceedings against Allegro. How should we think about this relative to the framework agreement that ends in 2027? Any color around that, that would be very useful.
My second question is on unit costs. Can you discuss a little bit your very strong unit cost advantage versus to-door? We can do the analysis in Poland because you disclosed it, but can you discuss the relative position in other international markets and why that gives you confidence to accelerate the rollout? Finally, if I can squeeze another one, the Bloq.it acquisition or kind of minority stake investment, how should we think about it? Is there kind of, what are the other ownership composition in there? Should we see it as a defensive or an offensive move? If you can elaborate the rationale there, that would be great. Thank you.
Thank you for the question. Maybe I will start with the first one, Alexia. I think it's a pretty obvious thing that we as the management board, we have to protect the company and the shareholders' value. It doesn't matter who is on the other side, if there is a breach in the contract and what was agreed, we have to react. That was why we've reacted in the light of obvious contract breach that was noticed not only by our end consumers, but also by us. This is simply a normal action that every company and every management has to undertake. If we dissect that element from the broader picture, it's good for us to diversify away.
As you look at the recent evolution of our volume and acceleration in non-marketplace part of that volume, it seems that the strategy works very well, which is not, of course, closing us opportunities to continue our strategic and, for a very long time, a friendly relationship with the main client. For that particular topic, there has to be a will on both ends. It's not us pushing someone for a proper behavior or creating a win-win solution. Our willingness on that end was several times explicitly highlighted. On many occasions, we've proven already that we are a proven partner and a loyal partner and a partner really delivering the best-in-class solution and the best-in-class consumer satisfaction. It's not us taking actions against the end consumers. It's not us diverting away from consumer choices. Please don't blame us for something that we are not responsible for.
Still, the willingness of a proper setup, proper continuation of that setup linked to win-win relationship is on the table. The call is not on our end. The call is in the hands of the new leadership team at Allegro, specifically that the landscape is changing very rapidly. There are more and more signs that really the real challenge comes not from the logistics operators. The real challenge comes from the AI and agentic shopping, which becomes more and more visible on many markets already. I think, in terms of our mid-term visibility. Handing over to Michael in terms of our two other points, cost efficiency, and Bloq.it.
Thank you, Rafa ł . I look, I think the question firstly, if I'm clear, Alexia, was around the unit cost advantage as we look at that across the international markets. I think firstly, clearly, the major strategic advantage of us and what we're building is the consumer preference of how we want to build that consumer experience. Then how that translates into unit economics is very similar to Poland, albeit in the international markets, we have a different starting point, either through the mix of business and the geographic coverage of what we're building. Ultimately, the density and the last mile coverage is what drives that unit economic advantage in all markets. Clearly, that is a journey we're well on with locker deployment. We are working today in all those international markets with a legacy mixture of PUDO business through sort of asset-light strategy and acquisition.
There is also a unit economic advantage of converting from a legacy PUDO parcel rate to an APM rate where we don't have that cost apart from, obviously, the CapEx, and then we swap that asset. I think the third element that we have communicated consistently is probably the cost of labor, and that's the unit economic element where Poland probably has a better unit economic advantage than the international markets. On the other core building blocks, those are the key drivers. As business mix evolves, as we're seeing now in France and the Eurozone, as we drive more B2C into that business, and also, as you see now in the U.K., where Javier highlighted, if you look at our core business now, where density is super high in the key cities in the U.K., and really the coverage and density and effectively utilization of the lockers is super high.
We're seeing margins well in north of the 20% number that we targeted, initially in our provisional case to launch the U.K. and what we wanted to get to medium term. In all those Eurozone markets, the building blocks are similar, some structural differences, mainly around labor cost and starting blocks on business mix. As we evolve, those same building blocks all lead to the same unit economic picture, albeit labor will be the differentiator in the markets. On Bloq.it, I think the question you asked, the Bloq.it is very much an offensive play.
Clearly, what we've seen as we've expanded our locker network in the Eurozone and the U.K. is different challenges that maybe we have faced in Poland in the past, particularly in the inner cities, where space and legacy, if you want to call it infrastructure, has different constraints, either through public or building compliance or availability of space in the same way. Clearly, working with Bloq.it in the last 12 months and looking at the challenges we faced around deployment in those cities, the battery technology that they have developed and we have developed with them in the last 12 months, I feel gives us an advantage to accelerate offensively against the challenges we faced in the past, where our traditional APM may not solve the near-term situation, such as the Transport for London locations that we have as an example. The acquisition itself was really twofold.
One, to help Bloq.it accelerate, right? They're still a developing company, and we're sharing technology to help them do that. The capital investment really allows them to accelerate their production capacity and to secure that deployment that we want around the 20,000 machines in the next five years. That's the basis of why we've taken that on board. We're developing still our own locker technology, but the battery element that Bloq.it has developed from a speed to market is an advantage that we want to accelerate now and not wait another 12 to 18 months. Hence, the investment also allows us to control that deployment more effectively in working with Bloq.it and to achieve our overall goals.
Thanks, Michael. Can I just clarify something on the unit cost differential? Obviously, you talk about the labor cost when we talk about relative to the Poland unit economics, but I'm also referring to the relative cost advantage with your local competition. If I look at Poland, I can see the comparison of your cost per parcel for your own to-door versus your own APM delivery network. I would imagine the unit cost differential in some of these more established legacy markets where you're competing with an incumbent postal operator, your unit cost advantage is more material. Is that, am I right in thinking that basically you can see a structurally lower cost position in some of these international markets that give you confidence that not only you can benefit from kind of e-commerce growth, but also the shift towards out-of-home because of lower cost? Is that right?
Yeah, very much so. Certainly, as the network has developed both in the Eurozone and in the U.K., we now clearly see that economic advantage in price differential. Albeit, I would say, the U.K. is a super competitive market and to-door pricing is probably lower than you see in the Eurozone relative to the market. We do see clear economic advantages. In Poland, we look approximately around about a 30% differential. We probably see somewhere around 25%- 20% in the U.K.. Whether that margin will increase over time, I would expect it would, both with existing to-door incumbents increasing, but also our scale giving even more operating leverage. Similar in the Eurozone segment, we have a similar picture that's also developing. Going forward, that just gives us more strength in our robustness around our conviction to continue to deploy.
Thank you.
Thank you. We'll now take our next question from Henk Slotboom of the IDEA! Please go ahead.
Good morning, and thanks for taking my questions. I've got two. First of all, with regard to Yodel, am I right to assume that the loss in the second quarter was around PLN 80 million? How is it going to progress going forward? It was included for two months in the second quarter, in May and in June. Are the costs, the integration costs, front-end loaded or more back-end loaded in the year? Connected to Yodel, also the question, how do you manage, or should I say, how do you avoid a situation like Yodel went into last year when they had capacity problems in the fourth quarter? How do you look at it? Can you recruit enough personnel, or is it an opportunity to stimulate the migration from to-door to APMs? Obviously, you have more capacity around over there. The second question is with regard to Bloq.it.
Michael, you mentioned we're sharing technology with Bloq.it, and I can surely understand that. Bloq.it has clients that are directly in competition with you as well. For example, DHL is one of your most serious rivals. How do you prevent your ideas and your knowledge to fall into the hands of, let's say, the enemy in this case?
Good. Thank you, Hank. Maybe if I start with that one in reverse. Obviously, I don't go into the details of our contractual agreement, but I'm well aware of the sensitivities of their existing relationships. I think in terms of technology, it's more leveraging theirs and really how we build that into our network. What we're not doing with Bloq.it, just to be super clear, is going into software development. This is really about the actual machine development itself. We will continue to retain our existing APM development, and that will continue to be proprietary. There are very clear, if you want to call it, firewalls that are being built around the structure. It's not to say that we are giving away the secrets, and I think it's quite important. It's really about how we use their AI and battery technology, which will be open to the market.
What we are focused on is the speed of that execution and really taking first-mover advantage continuously, hence the scale of the development we're going after. With that, it's still working with our own deployment capability, which allows us to operate at speed as we have done across all of Q2. On the Yodel question around capacity, I think you raise a very valid point, and it's been very much front and center with us in our actions since taking over in May. One of the key reasons for taking over in May was taking ownership and control coming into the peak period because we realized the sensitivities of that from last year and making sure that the right capacity is built right throughout the network. There are a number of clear immediate actions that we're doing.
First is actually opening a new sortation center, which will open in the next week, in the Midlands and in Lutterworth because Yodel's infrastructure from a sortation capacity last year was a bottleneck. That's step one, and that will unlock bottlenecks to ensure the merchants and the network itself have the, if you want to call it, the capacity to serve the volume that's planned. Two is robust planning with our merchants. At the operational level, in particular last mile, this is also the benefit of merging all the depot locations directly with Menzies to ensure we have a right size, right fit operation and have the last mile coverage to do that. Clearly, locker development is ongoing, and that helps on the capacity.
We also are cognizant that, you know, to-door conversion going into peak, you know, it's not going to be transformational as in it's not going to be like a 40% switch overnight. We have to manage the existing business carefully. That's obviously built into how we think about the depot network merging with Menzies as part of the one network going live in mid-September also. Those things are clearly well underway and actually in go-live phase right now, with the closures and merging already underway, with the merchant dialogues happening right now from a planning perspective. You asked about the integration costs and the losses. I mean, Javier may want to comment on that.
Yeah. Hank, good morning, Hank. On the losses, look, the numbers are pretty transparent in some of our reports issued. In Q2, our losses are about PLN 50 million -PLN 55 million at adjusted EBITDA level. Below that, there's a couple of one-time costs that we have already taken into account. If you go back to your question, we've always said at the beginning, and when we disclosed the acquisition of Yodel, we said we start with losses, we'll then gradually recover that, and we'll get to profitability in 2026, which is still the plan, and we haven't changed at this point in time that provision towards the future. The one-time costs are indeed front-loaded. Costs that we have included so far are rebranding, some operational costs with rationalizing the network, some to-pay risk associated with outsourcing line haul, and some redundancies. That is more front-loaded.
Now, as we go forward, and that's an important caveat and linking back to what Michael said, important so far is the top line. As Michael said, we haven't lost any customers on apples-to-apples basis. We're growing. We're growing significantly year on year, and we're getting into peak. Our short-term focus, we have to admit, is top line, safeguarding peak, making sure the volume is there, making sure the quality is there, and avoiding the issues that Yodel has faced in the past. Basically on the back of that, with that volume increase, with the one network, we should be able to indeed decrease those losses as we get into decrease the losses in Q3, Q4, and heading towards profitability in 2026. That is basically the plan that we have. As we said, volume peak is for now absolutely the focus.
Okay, that's very clear.
Can I just squeeze in a brief, a third question on Bloq.it? You haven't disclosed the stake you're taking. You haven't disclosed the amount you're investing in Bloq.it. Will there be a board representation or anything like it at Bloq.it?
Yes, there's a board observer, not a representation.
Okay. Perfect. Thank you.
Thank you. We'll now take our next question from Stefano Toffano of ABN AMRO. Please go ahead.
Yeah. Good morning, everybody. A few questions on my side. I kind of missed it, I believe, but I was wondering about the margins in the Eurozone that we have seen. I was a little bit, let me put it this way, disappointed to see the Q2 margins. You mentioned offset an increase in SG&A, particularly in sales and IT. Obviously, you have been having quite good progress, both on the mix effect, overall, also on the top line. Not saying that I was expecting the same difference in Q1 versus last year. Maybe if you can just shed some light on this. Is this a one-time investment? Did you accelerate maybe a little bit more? Did you go forward some costs? Also, how do you see this going forward? Another question. I still have a question on the U.K. and the margins.
Obviously, very good progress on the top line, which at some point you should definitely pay out. Do you think it's reasonable to assume that the margins in the U.K. by this time next year, let's say Q2 2026, will be again at the level that they were before Yodel, so let's say Q1 of this year? Is that a reasonable assumption? The last one, I do have to ask a question about Allegro. I know it's annoying, but I perfectly understand what you're doing. I perfectly understand your situation. This is starting to look a little bit, you know, like a mud fight, if I have to say. I know it's not your fault. I know they chose a certain strategy. Could have done it with a little bit more tact, in my opinion.
I'm a little bit worried going into next year, and you all will be probably talking with each other about the contract, etc. How does this not make the negotiations much tougher? Thanks.
I'll suggest I take the first two questions and refer it back to our follow-on on Allegro. First question, margin erosion on Eurozone. Understand where you're coming from, Stefano. If you look at the numbers, we've made a step change in margin in the last 12 months. As you correctly said, in Q1, we had indeed a 350 basis points improvement year on year to 16%. We are still now in Q2 at 16%. We at least maintain that high margin, which is a combination of, I would say, still a bit more investments in Iberia, Italy, and France continuing a good recovery path on margins. In the end, you might have expected slightly more. I think the opportunity in the market is still to grow. At the 16% margin, we're still on track, again, to what we always said.
Those markets, they will going forward have to go into the range of 20%, 25%, and then later on to 30%. There's no change in there, and we'll keep on building those markets. You should see still a continuous progress quarter by quarter. Again, a stabilization in Q2 at 16%, which was a significant jump year on year. I think we're still happy with that. On the U.K. margin, when we announced the Yodel acquisition, we talked exactly about the fact that we would rebuild our profit margin by Q2 2026 to the pre-acquisition level. That's what I've talked about, that we haven't changed that guidance. Admittedly, we're waiting for peak and one network to see how that really develops. That could be a game changer, and that is now the focus.
We will update, likely update after peak if we see what happened with the business, and we'll give you more perspective on that guidance for 2026. That's always been the ambition, and we're going to have to look at the total business. It's going to be very difficult to separate Yodel from the rest because it's going to be an integrated network. We will know more once we hopefully pass a successful peak. On Allegro, I pass on to Rafa ł .
Yeah, happy to continue, guys. Not much to say, I would say. Because, you know, as you rightly noticed, the way our long-lasting partner behaves is hard to comment. Is that helping or not helping? I think so. It may be difficult, but I still continuously strongly believe that the new CEO will be the guy whom I know very well, and Marcin is a smart manager and smart leader. I strongly believe he understands very well where the real challenge comes from, which I strongly believe that will help us jointly, hand in hand, find a good way out because it's very important and a very valid point that the whole redirection or forced redirection methodology was implemented not under his leadership.
He stepped in later on, and also we observe that there are some positive signals coming from Marcin, and I believe, you know, both of us and both teams should understand that this fruitful collaboration was a milestone not only for InPost, was also a milestone for Allegro's development, and it's very hard to neglect. I'm positive, if you ask me, about, you know, our future, our common future.
Many thanks.
Thank you. We'll now take our next question from David Kerstens of Jefferies. Please go ahead.
Good morning, gentlemen. Thank you for the presentation. I also have first some questions on Poland for Rafał. You talked about a dynamic market environment with quarter-to-quarter market volatility and now a recovery expected for the third quarter. What is driving that volatility in the Polish consumer? Does it also have to do with the Chinese-based web shops? Secondly, on that diversion strategy of Allegro, 30% diverted. Why does it only have a 2% impact on your volume in the second quarter? As a consumer, can you not just set. The
Preferences back to InPost, you highlighted the very high NPS score for InPost, the very low NPS score for Allegro. Is it just a temporary effect that consumers cannot sell it back directly themselves after it has been changed? Finally, on the yield or profitability, you changed your EBITDA guidance somewhat based on the focus on the peak. I think when you announced the acquisition, you were guiding for an EBITDA margin of around 12%. Where do you expect that to land now, now that you have some more visibility on the integration process? Thank you very much.
Thank you, David. Maybe I'll answer the first two questions and then I will hand over to Javier. The volatility, it came by surprise, I must say, because when you look back to the Polish press and stats, that was really a surprise that, for instance, April was extremely, negatively, impacting the consumer sentiment and the retail spend. That also translated into e-commerce volume generation. Partially it was about the political situation in Poland. Literally we've been in front of, that's a hypothesis. Yeah, it's not a strong statement. Many comments were around the political situation, presidential election, tensions in terms of what will happen with Ukraine, strong statements on the U.S. administration trying to force Ukraine to literally agree whatever is on the table and so on and so forth. You know, we are very close to it and our society is super sensitive on that matter.
We see that this, literally, when you look at July, specifically August, you see that the trend reversed, because as well, you know, the election is over. The clarity around Ukraine seems to be slightly different than it was in Q2. A combination of factors, some impact of the weather as well, which was very visible on the fashion retailers and also their results. It's a still continuously very volatile market situation. Literally, this impacted as well other merchants. There was no single group of merchants resistant or gaining much more than the others. It went across the board, which linked, in my opinion, to the previous statement that this was mainly driven by the consumer sentiment that was worse. In terms of the diversion, it's right what you said. The attempt was on 30% and the real impact was around 2%.
That gives us a very strong confidence that the loyalization to the brand, loyalization of the consumers towards InPost is really profound. That gives us confidence as well that, going forward, this is something that the other parties cannot ignore. Simply, you know, we will do more to loyalize them. We'll do more to accelerate their adoption among other opportunities where to buy. Everyone who is smart should understand that teaming up with InPost will translate or not on your own top line and the transactions. We are more than happy to support each and every player who is willing to win based on the consumer base we've created and the loyalization of our consumer base. I hope that addresses your question, David. Handing over to Javier. Thank you.
Thanks for that . Hey, David. David, just to clarify on the outlook, on the EBITDA margin, we have slightly increased Poland, now based on what Rafał said about the Polish market. We are a little bit more positive on the profit margin for Poland that we now put at high 40s instead of mid 40s. At least that was a positive there. We've kept Eurozone profitability margin as we've proven also gross margin, and there's some SG&A investment. Now on the U.K., let's go back to what we guided for also when we did the acquisition. When we did the acquisition, we said it's going to be very difficult over time to separate profit margins between Yodel and the rest of the business. Indeed, it's going to be an InPost to-door, InPost APM business.
We said we will basically build that business back to be accretive by 12 months after the acquisition, which is in Q2. That's where we basically started from. The dynamics here, if I go back, and that goes back to the question before of Alexia, is that obviously we're going to have higher profitability on the APM. The positive news is, as Mike already mentioned, we have seen in Q2 that the flywheel is accelerating and we have increased margin to above 20%, which is one part of the equation on how we will get the total U.K. business being accretive even with the acquisition of Yodel. The question is, number one, yes, we need to decrease the losses which we currently have on the to-door business, which is Yodel. At the same time, we need to keep on driving efficiency and footprint and margin on the base business.
That combination will then result in the U.K. margin going back up from where we are now with the losses, but both with the contribution of the base business on the locker side and lower losses on Yodel. At this point in time, we have not changed our guidance, as I said, on this one. We're going to have to see how we go through peak. First of all, to see that we can maintain the positive volume momentum that we've had. Number two, making sure that the integration efforts that Michael was talking about are successful as we go through peak. We'll also have to learn how we can move volume from to-door to APM, which is what we talked with Alexia, as that's over time how you drive profitability in all the markets to the 20%, 25%, 30% over time because of the profitability of the APMs.
In summary, very strong base business in the U.K. from a margin point of view. Yodel, we have to go through peak. Once we combine those and we understand the mixed dynamics of the business, we'll have more clarity where 2026 will go. It's too early now to change anything we've said.
Very clear. Thank you very much, gentlemen.
Thank you. We'll now take our next question from Marco Limite of Barclays. Please go ahead.
Hi, good morning. Thanks for taking my question. I have a question still on Allegro and InPost. You have quantified at 2% the headwind to your Polish volumes. This 2% is on, let's say, overall Polish volumes, but we know that Allegro is about 40% of Polish volumes. My math is basically taking me at assuming that, you know, InPost volumes, sorry, Allegro volumes have not grown year-over-year. My question to you is that a fair assumption that the 2% is implying that Allegro volumes are simply not growing year-over-year? Do you think that's a fair assumption going forward, just to try to understand what should be the trend of Allegro volumes into your network? My second question is on your Spanish acquisition, whether you could provide some colors on the main financials, acquisition price or volumes.
Related to that, if I look at one of your first slides, you're guiding for 15% volume growth in a Eurozone, which is a bit faster than Q1. Is that driven by Spain or the 15% volume growth is simply driven by a stronger market or more market shares? The 15% is organic. Thank you.
Hi, Mark. [Allegro?]
Yeah, I think, as you may know, it's very hard to go into details or translate the GMV versus the volume. You are right that 2% versus the big chunk of the volume that is coming from Allegro translates into numbers that you mentioned. We are more interested right now in how much of the GMV overall Polish GMV translates into a non-Allegro channel. As you saw, the volume is really increasing rapidly. I think in two weeks, we'll see the exact numbers that Allegro presents. We may triangulate later on, but I think it's very visible that Allegro volume is growing at a lower rate versus the market.
That may draw a conclusion that the market share of Allegro is decreasing, which is not new because I think gradually, quarter by quarter, you may again recalculate that this is becoming a fact as the Chinese competitors are more and more fierce and they literally are taking share. That's another symptom for me that this is not the main challenge to take care of the logistics or the delivery. The challenge is how to build or maintain the market share that Allegro has created for many years. InPost is the perfect partner to help with that task. It's not me deciding about this, like I said before.
Yeah, thanks, Rafał. Marco, hi, good morning. I'll take the Sendingg question. On Sendingg, we don't disclose the details again from a competitive advantage, from a competitive point of view. Back to your question on Eurozone, if you look at the guidance, first of all, important is that we're growing volume across all the markets within that segment. We're growing double digit, significant double digit in the smaller markets. France is still also outgrowing the e-commerce market. Across all markets, it's building market share. It's making sure that we get the right efficiencies through the network, but we're basically growing across. As you look at the speed and acceleration, you can imagine that Italy and Iberia are countries which grow at massive double digit numbers as a lower base, and also they're taking significant market share.
As I said, one of the key performers was also France, which is clearly still building there. That's on the positive side there. As to Sending, Sending has a minor impact, I would say, on the full year across Eurozone. It is an acquisition which is again important to get broad access to the Iberia market. It will be slightly diluted from a profit point of view at the start. Again, it's a small number, so therefore it should not have any significant impact. Again, here the key thing is, as you said, organically, this region is performing very well in the first half of the year and clearly outpacing the market growth significantly.
Sorry to follow up, but the Q3 acceleration in the Eurozone, is that driven by an improvement of the markets, or do you guys think that you are growing, you are getting even more market share in Q3?
It's market share.
Market share for sure. Remember, Q2 does not have any Sending in there. This is clear market share gains. We're outgrowing the market significantly in all the countries.
Okay, thank you.
Thank you. We have no further questions in queue. Turning it over to Danielle for webcast questions.
Thank you. We have time for a few questions from the webcast. Firstly, what do you think people miss or don't fully appreciate, which gives you confidence that will enable you to retain customers in the face of competition despite charging higher prices?
Yeah, this is this kind of question that is always very hard to answer if you're not a loyal consumer of InPost, using service of InPost. I think continuously, we are in a kind of bucket of logistics, traditional legacy players where no one knows what is the consumer's preference, no one knows who is the consumer, and no one knows how to retain that consumer. You rely only on the B2B relationship, which is wrong. I think this is the main challenge that people are not getting there, that we have the control over the whole process and we've created the loyalization of the consumer base, which is really profound and which is impacting the top line of the merchants. The merchants who already were able to understand that are benefiting from that.
Why so many merchants in Poland decided to have exclusivity with InPost on both ends, on APM and door- to- door? They understood, and it was proven by them that that translates into much better market position and outpacing the growth of the market. Who is not understanding that is missing the chance to grow faster versus the others. We will continue on building that consumer relationship. We will embed everything what's feasible around this, including, you know, data, AI, and bringing even more compelling services together to really make our end consumers happy. Then have that ability to steer that traffic into the directions where we feel people are benefiting from that and are willing to benefit from that.
Our recent actions and activities we've undertaken, for instance, with Amazon in Poland, have shown us clearly and have shown as well to Amazon that this is a win-win relationship that they want to continuously develop. It comes alongside with more and more brands like this. Look at ASOS in the U.K., look at Vinted on several markets, look at Inditex on many markets. Whenever we can offer best-in-class service at great convenience and price, this translates positively into much higher top-line growth of our partners. Maybe it needs more time for the market and the investors to understand that, but it's not my role, it's not our management role to comment, you know, what market does with the set of data we try to transparently pull together and present to the external world.
The only thing I want to be very explicit is we want to continuously be growing faster than the market grows and outpace our competitors in terms of providing best-in-class services for end consumers based. End of the story because we understand this is absolutely the DNA of our flywheel. No change in the strategy here.
Thanks, Rafał. The next question from the webcast, what are the expectations regarding organic sales growth in 2025?
I'll take this one because it builds nicely on what Rafał has just said because what Rafał just said is the basis of what we want to do. A winning proposition, more convenient, cheaper than to-door, and let's not forget more sustainable, right? That always comes in there. As specific to the outlook for the year, it's in the outlook basically in Poland. We'll talk about organic growth on high single digit. If you look at the first half, we are basically above 8%. As we said in the outlook, we expect Q3 to again be high single digit. We get into peak season where we typically perform because of our quality and reliability, we perform very strongly in the market. That is basically the confidence we have there. On the Eurozone, we mentioned an outlook of mid-double digit.
This is even without Sending, it would be mid-double digit because Sending does not have such a massive impact on the total Eurozone. With that mid-double digit organic growth, again, we keep on outpacing the market significantly. On the U.K., it's going to be difficult to disaggregate the business once you create a one network. If you look again at apples to apples today, if you look at pro forma apples to apples, the U.K. is growing at 24%. Going forward, this will be very key in peak, especially with Yodel. At this point in time, we have all the reasons for optimism that we can manage that peak much better than what was done in the previous year. From an organic point of view, as Rafał just said, this is about beating the market, winning versus competition, and building significant market share as an organic growth strategy.
Thank you, Javier. We have time for one more. What is the runway for the investments in the European region? After the U.K., are there any regions you are looking to extend to?
Michael, perhaps?
I'll take that. I think very much our focus now, as I mentioned during the commentary earlier today, we're very much concentrating on our existing markets. We have plenty of headroom to grow in all of those markets. If you look at our market share today, despite our significant progress and even acquisitions, the B2C headroom for growth is significant, and we continue to focus on that. Our efforts will go into the Eurozone and go into the U.K. in the near term. That's where we're focused.
Thank you, Michael. I'd like to hand it back to Rafał for closing remarks.
Thank you. So, just a, really a closing summary. First of all, ladies and gentlemen, we delivered another quarter of very strong results with a decent parcel volume growth year on year and also, you know, record high revenues of PLN 3.5 billion. This performance was really driven by merchant diversification in Poland, accelerating that B2C adoption also across the Eurozone. More importantly, a strategic initiative such as the acquisition of Yodel, fast tracking us five years, most probably in the U.K. expansion. Also, you know, strengthening our footprint in Iberia by acquiring Sending and our newly announced partnership with Bloq.it. When you look at the deployment rate, now we are more than 50,000 lockers and close to 100,000 out-of-home points. Moreover, we are planning to accelerate that for the next few quarters further. What's really crucial, what sets InPost apart is the loyalization of consumers.
What I said minutes ago, 70% of APM volumes now come from our most engaged repeat users. The app customers are massively contributing to that, generating about 80% of the volumes. What's important to understand, those consumers are not tied to a single website, single marketplace. 90% shop really across the market, more than 10, sometimes 60% more than 20 shops. That's very important to understand the market dynamics. When you look at the Net Promoter Score, really, it's the most important factor for us to keep it and provide best-in-class quality service, also surprising our end consumer base with new initiatives and engage them deeply. Like, you know, when you look at our loyalty program and our new AED lifesaving initiative, this is really powerful, flywheel. We really remain confident. Poland will grow high single digits, Eurozone mid-double digits.
When you look at U.K., of course, based on the acquisition of Yodel, even faster. You know, it's not only about expanding the network. Several quarters, we continuously say the same. It's not about machines. It's not about physical footprint only. It's how to build loyalty at scale, turning millions of consumers into recurring multi-platform users who choose InPost as their default delivery partner. This is their choice. They vote by choosing InPost. This loyalization is their real asset. This is the foundation of our growth, profitability, but also strategically long-term leadership in European e-commerce logistics. You will see that. You will notice that who was right, who was wrong in that approach. Thank you very much for your time, guys, and hope to see you soon in person during conferences. Thank you.