Good morning everyone, and welcome to our second deep dive webinar. Today's event will focus on the long-term growth prospects of NN Group, and this is a topic that is high on our priority list. All our business units are working hard to achieve our growth ambitions. At the same time, we believe that our growth profile of the group is not always fully considered by the market. That is why in today's webinar, we would like to give you more insight into our growth outlook and the opportunities that we see.
We have three presenters for you today, starting with our CEO, David Knibbe, who will talk about the group perspective on long-term growth, followed by our business leaders, Fabian Rupprecht on Insurance International, and Leon van Riet on Netherlands Life. The presentations will be followed by a Q&A session in which you will be able to ask all your questions. Now let me hand over to David.
Thank you, Jelmer, and good morning everyone. Over the past two years, we have worked hard on shaping and executing NN's investor proposition. Your feedback during that period has been extremely valuable, and I believe that we have made good progress in key areas. Such as we have formulated a clear capital return policy linking to our operating capital generation target. We have provided additional information to explain our limited sensitivity to interest rates. Last year, we proactively communicated the expected limited impact of the EIOPA review, and we have set out criteria that we use to assess our portfolio of businesses, and we have already taken action to optimize our footprint. However, in many of my conversations with investors and analysts, it is clear to me that we have not explained well enough how we can grow our businesses in the longer term.
We are convinced that we can achieve a mid-single digit annual growth of OCG beyond 2023. Therefore, I'm very excited about this opportunity today to talk about the drivers underlying this growth outlook. The theme of today's webinar is Attractive Growing Businesses. At the Capital Markets Day last year, we presented NN Group strategy and discussed the targets that we have set for 2023. Besides these short-term targets, we also explained that long-term profitable growth is very important to us and that we are convinced that we can grow capital generation over the longer term. Yes, we have an in-force portfolio of Dutch pension and individual life policies that will run for a long period of time. However, at Netherlands Life, the OCG from this in-force book is expected to remain broadly stable.
On top of that, we expect growth from the DC pension business as well as potential future pension buyout opportunities. In addition, we see healthy growth areas such as in Europe and Japan as well as at Non-Life. Today, we would like to talk about the growth engines at NN Group that give us confidence to grow long-term capital generation by a mid-single digit growth rate per annum. Let me start with our key messages on slide two. NN Group's strategy is to create long-term value for our stakeholders with the underlying belief that if we take good care of our customers, our colleagues, and contribute to society, then this will also be good for our shareholders. We announced financial and non-financial targets at the Capital Markets Day in June 2020, and we are making good progress to achieving these.
We reconfirmed the group's OCG target earlier this year, as we expect the capital generation lost on the disposal of our asset manager will be offset by the additional capital generation coming from the acquisition of MetLife Poland and MetLife Greece, the acquisition of Heinenoord in the Netherlands, as well as strong business performance across the group. Beyond 2023, we expect mid-single digit annual growth of OCG over time. This outlook is based on the organic growth opportunities of our businesses. It is supported by long-term market trends as well as the actions we have recently taken to optimize our portfolio. In line with our guidance, this long-term OCG growth will translate into growing free cash flow and growing capital returns to shareholders.
On slide three, you can see our proposition to investors as presented last year, which sets out our commitment to achieve resilient growth and cash generation over time. This is reflected in our financial targets and dividend policy. As I already said, our strategy is broader than that. Our aim is to create value for all our stakeholders, and that is why we have set ourselves a number of non-financial targets reflecting our responsibility to customers, employees, and society at large. Let me say a few words on our goals, which is to make a positive contribution to society by supporting the transition to a low carbon economy. We are doing this in various ways. Firstly, we have our own carbon footprint, which comes mainly from our office buildings and travel.
Even though this footprint is limited, we aim to significantly reduce emissions of our own business operations in the coming years and have set ourselves targets for this. Secondly, in terms of our assets, we have the ambition to reach net zero carbon proprietary investment portfolio by 2050. As part of the roadmap to achieve this, we recently announced interim targets for 2025 and 2030. Thirdly, we are also aiming to develop more sustainable customer propositions. We have joined the Net-Zero Insurance Alliance to pool all the knowledge and goals with other insurers. Together with the other participating insurers, we have committed to transition to a net zero insurance underwriting portfolio by 2050. Moving on to our financial targets. We aim to realize EUR 1.5 billion of operating capital generation by 2023, and we are well on track to achieve this.
We also expect free cash flow to develop in a range around OCG over time. On the next slide, I will talk more about our outlook for growth of the operating capital generation in the longer term. The graph on this slide will look familiar to you. We have provided this long-term outlook for capital generation at our Capital Markets Day last year, and we have now updated it to give more granularity in the life and pension business, but also to reflect changes in our portfolio. Our guidance of mid-single-digit annual growth of OCG is based on organic growth only, and all of our business units contribute to that growth. Let me first touch on the two segments that we are covering in more depth in this webinar, which is Insurance International and Netherlands Life.
Our international activities in Europe and Japan are expected to deliver mid- to high-single-digit growth. This is supported by the local economic environment as well as an increasing awareness for the need for protection. Fabian will tell you more about the product and distribution initiatives that are driving growth in these countries. For Netherlands Life, we expect sustainable capital generation with potential upside. This is a combination of a profitable in-force book providing stable capital generation together with growth opportunities in the pension business. Leon will later talk about how we aim to capture the ongoing growth in the defined contribution. He will also address the opportunities from the Dutch pension reform and how this will boost the DC business and accelerate the pension buyout market. We have Netherlands Non-Life.
NN is market leader in the Dutch Non-Life market, which in itself is growing at a low- to mid-single-digit rate. Tjeerd explained during the deep dive webinar in May this year, we are in a unique position to benefit from our scale, both in terms of efficiency and underwriting. We expect this to result in a mid-single-digit OCG growth in the long term. NN Bank originates high volumes of mortgages, most of which are sold on to the group's insurance companies for their investment portfolios. Our focus is on originating high-quality mortgages at good margins. Assuming that the Dutch mortgage market remains attractive, like we have seen over the past couple of years, we expect capital generation and NN Bank to continue to support our growth profile.
Current market trends are supportive for our growth ambition, and we are investing in many initiatives and solutions which address the evolving demands and needs of our customers. Let me give you a few examples that we show on slide five. Woonnu offers mortgage solutions for the purchase or improvement of energy-efficient homes. Customers receive a discount on the interest rate based on the energy label. The platform also helps customers to identify potential sustainable improvements. Total mortgages originated by Woonnu since the launch in August last year has recently passed the EUR 1 billion mark. Heinenoord is a strong player in the service provider market, enabling us to further enhance engagement by moving closer to the customer. It has achieved significant growth so far, and we are confident that this will continue.
Another example is our bike insurance product together with Cowboy, which is a startup electric bike manufacturer. We provide a one-click theft and damage insurance. This can be purchased together with the bike directly from the dealer or store, which is easy and convenient for the customer. We already provide this protection product through multiple partnerships in the Netherlands, Belgium, France, and Germany. It is a scalable concept, and we are currently expanding the offering through other bike manufacturers in more European countries. Fabian will talk about Kaigyo 8 in his presentation. We believe that to remain relevant in the life of customers, we need to continue to enhance customer engagement and offer them solutions that go beyond financial services to meet their changing demands. Moving now to slide six.
Here, I want to talk about our link between our conviction that we can sustainably grow capital generation and capital return prospects. Let me first assure you that growth in itself is not our goal. Our aim is to achieve profitable growth, and this will result in higher operating capital generation and higher free cash flow. We have said that we expect free cash flow to develop in a range around operating capital generation over time. This is driven by sustainable remittances from all our segments based on solid capital positions. The mid-single digit growth outlook for OCG is expected to translate into growing cash flows too. We are committed to paying a progressive dividend per share in line with a strong track record as you can see in the chart. Going forward, the growth of the annual dividend is ultimately linked to the growth of capital generation.
On top of this, we have committed to a minimum annual share buyback of EUR 250 million. There is potential upside to this minimum amount should we have additional excess capital that cannot be deployed in other value-creating opportunities. We always had a disciplined approach to capital deployment, and this will remain the same in the future. Now, let me wrap up on slide seven. Looking ahead, we expect healthy growth in all of our business segments as they build on their strong market positions and customer propositions. For NN Group as a whole, we expect to realize a mid-single digit annual growth of operating capital generation in the long term. This outlook is based on organic business performance.
Besides this, the portfolio management decisions we have made in the past year are supportive for OCG growth, and we will continue to actively manage our portfolio of businesses. The growth potential of the group that we are outlining today will translate into growing capital generation and free cash flow. This will lead to sustainable and growing capital returns to shareholders in line with our dividend policy. Now, and with that, I will hand you over to Fabian, who will talk about the growth opportunities in Insurance International.
Thank you, David. Today, I would like to explain to you why we are convinced that our international activities will sustainably grow over the next years. We are present in market segments that show a lot of opportunities to grow. We have been constantly delivering growth since our IPO. We have the right setup and position to deliver this growth as well further in the future. That is thanks to a focused strategy on protection, a diversified distribution footprint, and our large existing customer base that we can leverage by combining agents and digital capabilities. This growth of our new business will translate into a mid- to high single digit annual OCG growth over the long term. Let me now start with the Europe segment. As you can see from the map, outside the Netherlands, we are active in nine countries.
These countries are located in Central and Southern Europe and Belgium. These markets stand out in two ways. First, they are expected to grow faster than the European average. Second, they overall show a lower insurance penetration level, which is likely to increase with GDP growth. Our current experience in customer research clearly shows that the relevance of health and protection products has increased due to the pandemic across all markets. We are clearly getting tailwinds from being in the right business, in the right place, and at the right time. At the Capital Markets Day last year, we set our objective to grow OCG to EUR 325 million in 2023, and we are well on track to reach this target. At the same time, also our long-term growth prospects are good.
Let me explain to you the key drivers of our long-term OCG growth and how they contribute. The most important source of growth is the new business contribution, which mainly reflects new sales and renewals of protection products. We expect that new business contribution will grow strongly in line with VNB growth, and therefore be the strongest driver of OCG in the long run. I will come to this later. We expect modest growth of our investment return, mainly driven by re-risking actions where we have large balance sheets, like in Belgium. Lastly, we expect a more volatile growth from our non-Solvency II entities, which includes the pension funds. For our pension funds, the contribution to OCG equals the local net profits where growth can vary year- by- year, as they depend on assets under management and performance fee levels.
This year actually happens to be a rather good year for pension funds. You might remember our strong half year results in that segment. All these three drivers translate together into a mid- to high single-digit OCG growth rate for our businesses in Europe. You might ask yourself why we focus on VNB in this and the following slides. Now, VNB is the key growth KPI used in the insurance industry because it reflects the economic value that comes from the new business written in a specific year. It is used to steer the business both for volumes and for driving the right product mix. Steering our channels based on VNB has allowed us to focus our distribution on high value protection products rather than volumes from traditional business with lower margins.
Every now and then, we get the question on how VNB and OCG relate to each other. I will now explain this and become slightly more technical. Let's do this based on the example of a term insurance with annual renewal. This term insurance is sold in year one and then renewed automatically every year. Experience from our books allow us to determine the expected number of renewals and thus the expected duration of the contract. The VNB is then calculated as the discounted value of this expected duration of the contract. With OCG, rules are defined by the Solvency II framework. For example, with a yearly contract boundary, only the first year of the contract is valued.
With every renewal of the term contract later on, the value of one further year of duration is reflected as new business contribution in the respective future year. Today's new business is only partly reflected in today's OCG new business contribution. The remaining part comes through OCG in future years. It is therefore a kind of locked-in driver of OCG growth. In other words, if we experience a good new business year, we know already that this will strengthen our OCG new business contribution in the coming years, and that effect will even be stronger with good customer retention. The new business contribution in OCG will over time grow at the same speed as the VNB and be the main driver of OCG growth in Insurance Europe. Let me now explain why we are convinced that we can maintain the new business growth going forward.
First of all, in our markets, we will take advantage of the above-average GDP growth and the upside potential in insurance penetration. Most importantly, we will benefit from our focus strategy, which the teams and I are really excited and executing on a daily basis in all our units. This consists of a further growth in attractive protection business, being the preferred partner for third-party distributors, and leveraging and growing our customer base through our own channels. I will now explain each growth pillar in the next slides. Since IPO, we have shifted our business to protection, contributing around half to 2/3 to total VNB in Europe. We were an early mover into this segment, which gives us a competitive advantage as it allowed us to build up a strong and large tied agent channel as well as a significant market share across the regions.
For example, 22% in Hungary or in Belgium, 15%. All of that with attractive margins and a strong growth potential. We have built over the last years extensive knowledge in running the protection business, and we are well-positioned to capture increased consumer relevance of health and protection products as a result of the pandemic. Next to that, we're taking action to enhance further future growth by investing into technical capabilities, convenience and simplicity, and product innovation. To give you an example, our cloud-based platform enables us to develop new products in a very short time frame. In the last 12 months, we launched over 20 new or upgraded protection covers. Or in Poland, we have achieved 60% straight-through processing rate, and our goal is to reach 80% straight-through processing in the next years.
In the coming period, we expect to continue the strong VNB growth trend of protection products. Overall, we have a very diversified distribution footprint. Still, the biggest share is bancassurance, where we have added new banking relationships since the IPO that meanwhile contribute to more than 50% of our total VNB. We are leveraging our bank partners as product providers for our own customer base. With this, we turn a one-sided distribution agreement into a real partnership. In some countries, for example, Spain, we distribute already more than 20% of the mortgages of our partner. We become an essential distributor for them too, and we have a strong position in selected markets where we work with brokers. There, we concentrate on specific value-creating segments in each market.
For example, in Belgium, we are leading the move to protection and unit-linked, and consequently have completely left the segment of traditional insurance. Our recent back book transaction has contributed to that. A growing share today and even more in the future are the tied agent channels through which we serve our own customers. We are convinced that there is a significant potential through building and leveraging our own customer base. We have identified four areas which we invest into leveraging and building our customer base. First, the systematic use of all data. Second, fully digitalized and optimized processes for lead generation and next best action. Third, completely integrated customer journeys that smartly combine digital processes and personal advice. Fourth, the expansion of our product offer into non-life banking products and services that allow to penetrate our customer base and increase our customer relevance.
These four levers work all very well together and strengthen each other. To give you an example, with fully integrated channels, it is easier to sell an extended product offer as simpler but relevant services or products can be cross-sold digitally and don't take away the capacity of agents. Then the agents can continue to focus on advice needed for the more complex products. Another example, with more products from an extended offer, we generate more data, know more about the customer, and that then can be reused to improve our next best actions. These four focus areas can play well together with our strong assets in international. The 40 million customers, the 10,000 agents, the strong brand in our key markets, and the good cooperation with our bank partners will give us a unique position compared to purely digital players or companies with less digital capabilities.
The first experience are encouraging. We already see the value of data use cases multiplying. We have grown the value of our data use cases by 200% over the last two years. For example, we built a proactive retention tooling to identify valuable customers with significant propensity to leave in the near future, and we approach them with an action which will eliminate the potential churn. Also, lead generation and conversion has increased significantly in the front-runner markets and nearly doubled overall since 2018. Leads strongly increase the effectiveness of our agents while customers can enjoy a more personal approach. With integrated channels and improved communication, customer satisfaction measured as NPS increases. We are really already well above market average in Romania, in Spain, and in Hungary. This is a key requirement for successful cross-sell and customer retention.
The value coming from distribution of third-party products is adding close to 10% to our VNB. This is highly attractive. There's no capital needed, and we enjoy the direct benefits in form of the commissions from the product providers. We see further potential in two ways. First, even in the front-runner markets, there is more potential to grow. Second, we will leverage the best practices by rolling them out to all other markets. It is important to keep in mind that the impact of the different levers will vary in time. For example, leads and optimized processes for agents will kick in faster. Customer engagement through integrated channels will likely become more powerful in the medium term. All in all, I am very excited about the opportunities in Europe.
The positive macro, the protection focus with increased customer relevance, our strong and diversified distribution, and the potential of leveraging our large customer base will allow us to strongly grow VNB in the future. Let me now present to you the Japan segment. In Japan, we are a dominant player with a market share of around 10% in the COLI segment, which by itself is a large market. It's around 2.5x the total Belgian life market. COLI stands for Corporate- Owned Life Insurance. We sell life insurance products to SMEs to prepare for an immediate or a planned cash-out need later in the future. We expect further significant potential in the market overall. We're active in the SME market since 1986. We have built unique capabilities over the years around it and cover more and more needs around protection.
We're known as a leading SME insurer with focus on agent education, innovative products, and the ability to adapt quickly. We are the largest distributor through independent agents and bancassurance. After the tax rule change in the beginning of 2019, sales volumes have recovered substantially as a result of increased activity. I am very proud of the teams in Japan who have demonstrated that as NN in Japan were able to respond quickly to the changes and return as a winner into the market. This was possible thanks to the quick time to market of adjusted products and training of the agents to deal with the higher complexity of the new tax system. Next to that, margins have improved as competitors left the COLI space after the tax reform, which gave us more pricing power. This was further supported by the shift to the protection business.
Both higher sales volumes as well as improved margins have resulted in that strong VNB growth. With this year's performance, we are well on track to reach our VNB target of at least EUR 150 million. Japan continues to be a very attractive long-term growth market for us. We're convinced that with our strategy and unique position in the SME market segment, we can further grow VNB. The Japanese business is among the businesses with the highest IRR and VNB within our group. OCG for Japan is in line with local JGAAP profits. As there is no concept of take under JGAAP, profitable sales create a high new business strain at the time of sale, which is then compensated over time by sizable in-force profits. Contrary to Europe, higher sales in a given year result in a lower OCG, but then increase OCG over time.
This works the same way for our dividends. We have the in-force profits that grow over time, and then part of the proceeds are used to finance a new business. With an IRR of 13% and a six-year payback period, we consider that as a highly attractive investment opportunity. This investment will translate into higher dividend base than over time. The remaining part is then paid out as a dividend. Because of the low sales after the tax reform, we were able to pay out a significant dividend this year. We're convinced to grow our Japanese business further. We cover two needs. We offer financial solutions as a vehicle to combine protection and savings. This business is more volatile, not only due to the changes in the tax treatment, but as well as the economic situation of the companies might vary.
In addition, we have grown the protection business, which is there to protect owners and their families in case of death or illness. This is a business that we intend to develop further through new products and services. As you can see from the chart, this business is less sensitive to tax rule changes and can deliver a more stable growth over time. Even though the agents we work with are independent, we invest into their training, and a unique and strong support offer has successfully differentiated ourselves from our peers, which make us less commission sensitive. This is demonstrated by our increasing agent NPS even during the COVID-19 crisis from 4% to 17. Similar to Europe, we invest in Japan to build and leverage our customer base. We have passed, for the first time in history, the mark of 100,000 SME customers.
For years, we are investing in technology and data skills. We're doing so by rapidly growing our engineering base. We are also upskilling all our employees in technical domains, covering this year 70% of all staff. We're successful using algorithms to create cross-sell on our own customer base. We're now running pilots with bank partners on their customer base. If successful, we have close to 100 bank partners, so the potential would be large. This year, we partnered with DataRobot. It's a company involved in machine learning systems. In three years, 30% of the insurance policies will go unmanned as artificial intelligence is used to analyze results of health and medical checkups of executives. In the past, it took two or three business days to interview the insured. With the unmanned systems, the process can be completed just within a few minutes.
Lastly, we launched Kaigyo 8. This is a fast-growing community platform for business successes through which we aim to increase our customer interaction. SME owners' children can connect and assist each other in preparing for a successful business takeover from their parents. This is actually one of the most used SME platform at the moment in Japan and would offer the opportunity to introduce products and services in a tailored way over time. I've shared with you today why I am convinced that we will be able to continue the strong track record of VNB growth that we have already shown in the past.
This growth will be driven by macro trends, evolving customer needs, and a tailored customer-focused strategy, both in Insurance Europe and in Japan. I'm really very excited about the opportunities we have in the international markets, and with that, the increasing contribution which we can bring to NN Group. Thank you for your attention. I now hand over to Leon for his presentation on Netherlands Life.
Thank you, Fabian, and good morning, everyone. Last year at the Capital Markets Day, I explained how we will achieve the target for Netherlands Life to generate EUR 900 million of operating capital by 2023. I'm pleased to confirm today that we are well on track to reach this target. One of the main drivers is to shift to higher-yielding assets. Also new business propositions, such as our defined contribution business, contribute to that. Today, the main focus of my presentation is on how we are winning in the changing Dutch pension market and how we secure long-term growth. My key messages for today are, firstly, the Dutch life market is an attractive market. Some say it's only a runoff business, but we see attractive growth opportunities.
Yes, the defined benefit book is running off, but we expect the operating capital generation from this defined benefit book to remain broadly stable. The lower UFR, including the step down of the UFR, largely compensates the runoff of the portfolio. Next to this, the shift to higher-yielding assets will result in additional operating capital generation, and on top of that, business opportunities will contribute to further growth of capital generation. Let me highlight the two main ones. Firstly, the buildup of the defined contribution market is developing rapidly. The shifts from defined benefit to defined contribution continues. This is becoming an attractive segment with healthy margins, growth, and volume potential that in the coming 10-15 years will grow to a level of assets under management that is comparable to the current defined benefit market in the Netherlands.
As the market leader, we are well-positioned in this growing market with our strong, innovative propositions, our broad customer base, and excellent relationship with the distribution partners. Secondly, the upcoming Dutch pension reform creates additional opportunities. As a result of the new legislation, all pension plans will be based on defined contribution schemes. This will bring the market for pension funds and insurers closer together. We expect that many pension funds will seek an alternative solution. This is likely to result in an addressable market that is twice the size of our current market, and NN is well-positioned in this market. We can offer these pension fund solutions for both past and coming services. We already see signs that the buyout market is accelerating, and over time, we expect this will also contribute to further growth of the defined contribution market.
Now, let me start with our current position in the Dutch life market on slide three. NN is market leader in Dutch life and pension market, with a 40% market share. With more than 3 million customers, we have the largest customer base and the broadest distribution capacity in the Netherlands. We aim to optimize the cash generation from the runoff of our in-force book by optimizing the investment return of assets, and at the same time manage the expenses of the in-force book down in line with the development of the portfolio. Our existing services include growing number of valued ESG products and services. Let me give you a few examples. We provide dashboards to our customers, showing them the impact of their life cycle investments in terms of CO2 reduction, water savings, and waste reduction.
Our PPI BeFrank is the first pension provider offering a CO2 neutral pension, and our lifecycle funds have a high percentage of ESG integrated investments. I'm proud to see that our advisor and participant scores are high. However, more needs to be done. We have the ambition to become the market leader in advisory satisfaction again, like we were in 2017. High advisor and participants' satisfaction scores are a really important driver for growth in this market. We aim to improve this KPI by further improving our customer service, our digital capabilities, and having a constant dialogue with the pension advisors. I'm personally involved in many of these activities, and I invest a lot of time talking to pension advisors during various roundtables and one-on-one meetings.
The result of this is a really strong position to further grow our defined contribution business and to capture the opportunities that arise from the new pension agreement. On the next slide, I will show you how this translates into capital generation. At the Capital Markets Day in June last year, I explained how we will grow our operating capital generation towards the EUR 900 million target for the life and pension company by 2023. Given the progress we have made so far, we are confident that we will reach this target. The shift to higher-yielding assets will support the growth of our capital generation. With our improved strategic asset allocation, we aim to further increase capital generation while maintaining a resilient balance sheet. As part of the improved strategic asset allocation, we will continue to further increase our allocation to mortgages, loans, and real estate.
This will mainly be funded by a further reduction of our exposure to government bonds. Furthermore, we expect the pressure from the runoff of the in-force portfolio in the medium term to be largely offset by the reduction of the UFR drag. The reason for this is mainly technical, but both the step-down of the UFR and the portfolio runoff will further reduce UFR drag. The combination of these factors is expected to result in additional growth of our operating capital generation in the coming years, followed by a relatively stable level of capital generation in the long term. As you may expect, the operating capital generation may fluctuate from year- to- year due to market circumstances. When the defined contribution pension business further matures, we expect additional growth of capital generation to come from this business.
On top of that, we expect the pension reform to result in a potential expansion of our addressable market in the next six years, with opportunities for buyouts and additional defined contribution growth. We are quite optimistic about our prospects to capture some of the opportunities that will arise, but we have been prudent reflecting this in our guidance. Before explaining the changes we foresee in the Dutch pension market, let me start with a brief overview of the Dutch pension system on slide five.
The Dutch pension system consists of three pillars. Pillar one includes the state retirement pension. This offers a minimum pension income for all Dutch citizens. Pillar three comprises of the voluntary individual savings. In the Netherlands, this is a relatively modest market, and Pillar two consists of the employer pension plans. This is a relatively large market with over EUR 2 trillion in assets under management.
In short, three different types of parties are active in the second pillar: industry-wide pension funds with mandatory participation for employers in certain industries, corporate pension funds without mandatory participation, and then the insurers. The corporate pension funds and the insurers each represent around 15% of the market, and the remaining 70% of the market sits with the industry-wide pension funds. Within the insurance segment, NN is the market leader with a market share of around 40%. We offer four different types of products, and later in my presentation, I will explain why. First, let's turn to slide six. The Dutch pension reform is expected to become effective at the end of next year. The reform refers to pillar two that you saw on the previous slide.
As a result of the new legislation, all pension plans will become defined contribution-based over a five-year transition period starting in 2023. The mandatory participation for industry-wide pension funds remains in place for now, but the market for pension funds, and especially the corporate pension funds, and insurers will move closer together, creating more of a level playing field. We have 15 years of deep experience with defined contribution products. For pension funds, this is a new area where they lack capabilities. Under the new legislation, we can expand our addressable markets to also directly serve the corporate pension funds. This means that the EUR 300 billion corporate pension fund market opens up for us during the five-year transition period to the new pension system. This actually doubles our addressable market.
We expect that the increasing cost for administration and the regulatory burden will trigger smaller and mid-sized corporate pension funds to seek an alternative solution, and this represents a total of around EUR 75 billion of assets under management. This brings us two opportunities. For coming services, in other words, the future pension accrual, we offer defined contribution schemes. For the existing liabilities, we have two offerings, a pension buyout ensuring accrued pension rights and our general pension fund, De Nationale. Of course, we will remain disciplined when it comes to pricing and capital allocation regarding pension buyouts. We have seen the buyout market picking up in the last couple of months. This is a clear signal that the pension fund market is seeking for solutions and the expected market shift is emerging.
Our current pipeline of potential buyouts is substantial and amounts to several billion EUR of accrued rights. Of course, it's uncertain how much of this will eventually materialize in a transaction, but this could be a very promising opportunity for NN. On the next slide, I will show you why we have such a strong position in the Dutch pension market. Firstly, NN is the only company in the Netherlands that offers a full spectrum of pension solutions consisting of defined benefit and defined contribution via the NN label, PPI via our specialized BeFrank label, an APF solution which is a general pension fund via De Nationale, as well as pension fund administration services via AZL. The ability to offer all these solutions is a real unique selling point for us.
In conversations with advisors and employers, I notice how much they appreciate that we can offer integrated solutions to their pension plans. Pension advisors such as Mercer, Willis Towers Watson, and Aon also mention the importance of a one-stop shop solution. That is an important advantage which they also emphasize in their advice. A clear example of the attractiveness of having a one-stop shop solution is the buyout of the Henkel pension fund that we transacted in July this year. One of the reasons for winning this buyout was because the employer wanted to do business with one party for both past and coming services. There's another advantage of being able to offer a full range of solutions. The defined contribution market is still evolving. It's not clear yet what direction the market will eventually take. Therefore, we want to remain flexible by having all options available.
Besides offering all options, we have a strong position for the following reasons. We have a strong track record of introducing new innovative products to the market. For example, by addressing the expanding interest for ESG products, like I explained before. We have excellent relationships with the distribution partners. For group pensions, these are generally the actuarial advisors and the pension advisors. We also benefit from the strength of the balance sheet as well as the well-known and trusted NN brand. We have many years of experience with transitioning customers from defined benefit to defined contribution. We know what sort of information employers and participants want to receive, and we have made this process as simple as possible for participants, advisors, and employers. This is all supported by our extensive portals with seamless customer journeys.
Last but not least, the investment performance of our life cycle funds has been in the top quartile in the past years. Based on this, I'm confident that NN will capture the opportunities that will arise in the Dutch pension market. Now, let me zoom in on our defined contribution offering on slide eight. Currently, already 80% of our new premium income relates to defined contribution pensions. We have a consistent market share of around 40% in the group pension market. We expect this market to continue to grow and to show attractive growth in the next years. This is mainly driven by the growth of the Dutch economy and the starting transition from company pension funds to insured defined contribution. NN offers two different pension propositions to target different market segments.
Our NN label offers insured DC with a focus on the SME market, and BeFrank offers a PPI solution which is focused on the large corporates. Also would like to mention here that BeFrank is well known for its full and seamless online offering. More than 95% of the participants we serve invest in our life cycle funds. We offer a broad range of life cycle funds consisting of a number of passively managed life cycles next to our range of actively managed life cycle funds. We recently also added a full range of impact investing green life cycles. We expect that the future partnership with Goldman Sachs Asset Management will further grow the range of high-quality funds that we can offer. Consequently, we will further increase the satisfaction scores from our participants. Now, let's move on to the numbers for DC on slide nine.
Today, our capital-light defined contribution business is profitable. We expect the profitability to further grow, driven by an increased scale as well as the implementation of additional efficiency measures in processes and systems. This will immediately translate into higher profits and capital generation. Last year at the Capital Markets Day, I mentioned that we expect to achieve EUR 32 billion of assets under management in DC in 2025. Given the strong growth we have seen, we now expect to reach this level of EUR 32 billion one year earlier in 2024. This is, of course, assuming normal market circumstances. We expect the shift from defined benefit to defined contribution pensions to continue, and the maturing of the DC portfolio will continue over the coming years. The level of assets under management in DC will therefore continue to grow.
In about 10 years, I expect our assets under management in DC will be well above EUR 60 billion. In terms of revenues, we have a balanced combination of income sources. Also, after the sale of NNIP, this translates into an attractive margin of 15-20 basis points over the assets under management by 2025. Afterwards, with a growing asset base, the revenues will further grow. Defined contribution products consist of two different phases, each with a different earning profile. The accumulation phase is mainly fee-based. We earn a service fee on the fund selection of the life cycle and the guarantee funds. Together with the administration fee, this covers the expenses. Furthermore, we have earnings from the offering of risk covers for pension payments in case a participant becomes disabled or dies.
In the decumulation phase, the main source of income is annuities, the earnings from risk covers and the administration fee. On top of that, we see potential for offering additional services in both phases. For example, in the areas of carefree retirement, sustainable employability, vitality, and continuing to work after retirement age. With a sizable and fast-growing volume and a capital-light business model, defined contribution is an attractive line of business for us, also after the sale of NNIP. Today, I've explained that the Dutch life market is an attractive growth market and not a business in runoff. The operating capital generation from the defined benefit book is expected to remain broadly stable. The lower UFR directly compensates largely the runoff of this portfolio. On top of that, we continue to shift our investment portfolio to higher-yielding assets, and this will result in additional operating capital generation.
We have the business opportunities. We are in pole position in the growing defined contribution market in the Netherlands. We are a market leader with a large installed client base of more than 3 million customers with strong product propositions, and we have excellent relationships with the distribution partners. With the ongoing growth, the DC market is becoming larger with healthy margins of 15-20 basis points over the asset base as well as growth.
The Dutch pension reform creates additional opportunities, which in six years' time is likely to result in an addressable market that is twice the size of our current defined contribution market. NN is well-positioned to capture these opportunities with the buyout propositions for pension funds for the existing pension accruals and the DC offering for the future pension accruals. We already see clear signals that this market is accelerating. With that, I would like to wrap up my presentation and thank you for your attention.
Thank you, Leon, for your presentation on Netherlands Life. Let us now move to the Q&A session, for which we have about 30 minutes. You can all now raise your hand virtually if you have a question to ask, and please limit yourself to two questions. Let us start with the first question from Steven Haywood from HSBC. Steven, great to see you. Please go ahead.
Hi. Good morning, everyone. Good to see everyone here as well. Two questions. Firstly on M&A. Where are you kind of looking, and what types of business are you looking at in terms of trying to support, you know, any inorganic additional growth in these regions? What type of businesses? What type of products? You mentioned previously about the Belgian back book. Is there any other back books that, you know, could be up for potential disposals? Secondly, from me, obviously there's been a lot of focus on your OCG now, and you've kind of moved away from operating profit IFRS. Is this because IFRS 17 is a mess for the Dutch life and pensions business? Is it impossible for us to interpret and analyze? Can you give us any sort of clue around this? Thank you.
Yeah, sure. Two good questions Steven. David, I think it's probably best if you take them both, first on M&A.
Yeah
secondly on IFRS.
Yeah, sure. Thank you, Steven, and good morning. Yeah, so on M&A, I think you know, our base case is really organic growth. I think we also emphasized that in all the presentations that we did. We focus a lot on transforming and growing organically our business. When we're looking at M&A, I think the question always for us is what can we add? What value can we add, and are we the right owner? That means there's strategic criteria for us, and there's financial criteria. Maybe MetLife is a good example of that. Why did we invest in MetLife Greece and MetLife Poland? Well, strategic considerations. Poland obviously is a large market.
It's a growing market. There's a lot of consolidation ongoing, and we felt that it was important also strategically to keep a very strong leading position there. Strategic considerations for Greece were we are a large player. You probably know there's a lot of hospitalization business. There's a very big overlap between MetLife Greece and NN Hellas. Also because it's hospitalization, a lot is outsourced in Greece, hospital services, ambulance services, so purchasing power is very important. That's what you get by becoming number one, we increase our purchasing power. Typically, we always look at strategic considerations and then financial considerations. The MetLife deal showed a double-digit return. These are the type of considerations that we have when we look at M&A.
Again, the base case and everything today is really around organic growth. Back books. Indeed, we divested a Belgian back book, what we call the Adelphoi book. The reason was also to simplify our operation, and you know, we could make a good return on that book. We will continue to look at optimizing our portfolio. There's not a lot of back books comparable to the size that we have in Belgium. If we see opportunities then and it makes sense, we obviously will do it. IFRS 17. Well, our main target, as you know, is OCG.
When we talk about the EUR 1.5 billion, when we talk about mid-single-digit growth for the coming 10 years, this is all around OCG. That is not impacted, of course, by IFRS 17. Of course, we're currently in the process of implementing IFRS 17. I expect that likely next year, the second half of next year, we'll be giving an update on the impacts of IFRS 17. It will not change, let's say, our main targets, 'cause those are around operating capital generation and free cash flow.
Thank you, David. Let's then move to the next one, which is Fulin Liang from Morgan Stanley. Good to see you as well, Fulin. Please go ahead.
Good to see you. Thank you very much. I have two questions, I guess, all for Netherlands. The first one is, it was mentioned that the addressable market, because of the pension reform, the addressable market size of the market doubles. Actually, in terms of the profit pool, could you give us some kind of, you know, estimates, in terms of the profit pool? The second one is, I was wondering, because the IRR, you said the buyout, pension buyout IRR seems to be just, at best, the high single digit. Why do you want to participate in this segment at all? Because apparently the other segments of the business is already double-digit IRR. Thank you.
Thank you, Fulin. Indeed, two questions on Netherlands Life. Leon, could you answer the questions on the, well, the addressable market and the margins that you would expect in that market? Also the pension buyout opportunities that you see and why that makes sense from your perspective.
Thank you. Thank you, Fulin. Good morning. Thank you for the questions. The first one around the addressable market as a result of the upcoming pension legislation. We expect that we can at least double the market we're in because we will be in one market with the same products, the defined contribution-based products, which we can start offering to corporate pension funds. The profit pool, so the DC business is a market which is dependent on volumes. The more volumes, the more interesting the margins will become.
It's skill-based, so the more volume we add, the less additional variable cost we have. Yeah, the profit pool will increase once we really can start addressing the corporate pension fund market. Related to your second question, the buyout opportunities. We aim for a buyout internal rate of return of low double-digit. Yeah, for us it's an attractive market. We have all the capabilities, we have the knowledge, we have the distribution, we have the systems in place. We have everything in place, and it's adding additional volume. Also it's basically an additional uplift of the volumes. Next to that, what I also explained, sometimes also the past service and the coming service, the DC business goes along. By attracting buyouts, like the example I gave with the Henkel buyout, we also are able to attract the future business. All in all, it's an attractive package for us.
Yeah, maybe I can add briefly to this. Indeed, we aim for a low double digit. I think in practice we've also seen high single digit IRRs. That could also make sense because we can often reinsure the longevity risk, and it helps a lot by keeping a size of book and maintaining our cost per policy. There's other considerations as well, and that's why you've also seen that, you know, high single digit buyout with a positive VNB in our view can also be attractive.
Yeah. Thank you, David and Leon. Next question then is from Michael Huttner from Berenberg. Please go ahead, Michael.
Thank you very much. I hope so I'm in a hotel lobby, so I hope it's not too distracting. Thanks for a lovely presentation. I love these deep dives. One is on the presentation and the other one is more general. On the Belgium you showed the progression of value of new business, and you compared that with the OCG, which is really helpful. Can you do the same on Japan? I know you'd probably say you've done it, but can you do exactly the same so I can just you know kind of almost like overlay them? I was confused. I'm really sorry. Maybe you can talk me through it. That'd be very helpful. The more general question is on the OCG.
You effectively raised your target, right? You've sold EUR 125 million of OCG, and you're saying, "No, no, it's the same." It's like a profit uplift, like the opposite of a profit warning. I just wondered if you could explain the little levers. I know you said Heinenoord and MetLife, but of the others, if you could explain the little levers. I'm not sure if I'm allowed a last question, it's very cheeky. I'm old, right? I'm the oldest guy here today. COVID's not going away. Does that have a kind of impact either way on the longevity book? Thank you.
Thank you, Michael. That is indeed cheeky with three questions. But David, maybe you can start with the group target and yeah, what we see in the business, why you still are comfortable with the EUR 1.5 billion. Then on COVID, maybe you can also say something about longevity. And Fabian, could you end with the relationship in Japan with OCG, remittances, VNB? Say something on that. Thanks.
Yes, Michael, of course. Indeed, we're very well on track to get to the EUR 1.5 billion. I think there's a couple items. Indeed, in terms of M&A, we are losing around EUR 125 million with the divestment of our asset manager. In terms of acquisitions, we bring in about EUR 75 million, even though the timing is not completely the same, as some is in 2024, so probably a bit less than EUR 75 million if you would take 2023. Indeed, that leaves a gap of a bit more than EUR 50 million. The reason why we stick to our guidance of EUR 1.5 billion is because the business performance is just doing really well. I think there's a couple of items that are important here.
The risking, as we spoke about, has been there were some unique opportunities in 2020. Dutch mortgages going forward are still attractive, so we see risking as an important item. I think the non-life business, the integration of VIVAT has certainly been running ahead of schedule. Some of the combined ratios have been favorable. VNB, a new business contribution. I mean, Europe has really been growing. We see a protection gap. We see a high awareness for COVID. After COVID, a high awareness that people are vulnerable, so there's more appetite in buying protection products.
Yeah, there's multiple items, and we actually see across the board, we see positive contribution from the segments, which made us comfortable to say, you know, despite the 50 million+ gap in OCG following the M&A activities, that we'll stick to the EUR 1.5 billion. I think that's one. On COVID, yeah, we don't expect a lot of impact from COVID the way it is now. I think we've seen that on non-life disability, some upward pressure, maybe P&C a bit more favorable.
These things, in broad terms, cancel each other out. The bigger impact, of course, if we get into a full lockdown, is on sales, on VNB. However, I think Fabian and his team have done a really good job in digitizing the front end. We've seen the tied agents are very resilient, so also there, you know, there's an impact. But we've seen, first of all, that we can manage it, and also there's a catch-up effect.
You know, tends to happen after things open up again, as you have seen in our VNB numbers that were in Europe up more than 60%. In terms of longevity risk, it's too small right now. It, I mean, there's hospitalization, fortunately I would say, but the impact, fortunately, in people passing away due to COVID right now is too small and also too short term to really have an impact on, you know, on our longevity and, you know. That's obviously good news as well.
Thanks. Fabian, maybe on Japan?
Yeah. Michael, thanks for your question. Indeed, the VNB, which we have seen in this half year EUR 92 million, we're really very happy, after the changes in the tax treatment that we were able so quickly to recover. You know, just last half year we had EUR 29 million, now we have EUR 92 million, so it's a fantastic growth. Now to your question on OCG and VNB relation. Let me start with OCG in Japan. OCG in Japan is the same as or very close to the GEGAB earnings. We do that because the GEGAB earnings defines the dividend. What you have in GEGAB earnings, you don't have a debit treatment. So that means that when you write a lot of new business, you have a new business strain.
When the VNB grows, you have a higher new business strain, and therefore you have that reverse relationship. You know, this new business strain actually gives you a return. It's like an investment or it is an investment that gives you a return of 13% with a six-year payback. That gives you as well an idea of how it flows back into the OCG. With that six-year payback and an eight-year contract duration, I think you'll get a sense of how quickly then the VNB is reflected in the OCG over time.
Thank you, Fabian. Let's then move on to the next question, which is from David Barma from Exane. Good morning, David. Please go ahead.
Good morning. Thank you for taking my questions. The first one is on Dutch Life and on the chart you show on the OCG developments. There the higher yielding asset contribution is a big driver and probably longer in time than I would've expected. Can you remind us what your assumptions are in terms of maybe spreads and the asset classes you're trying to grow into and how much in billion terms you're either of assets or of SCR you're still aiming to shift? That's the first one.
Secondly, on Insurance Europe, I understood, well I think, the relationship you flagged between value of new business and OCG. Is it the same in IFRS? I mean, if we look at IFRS or volumes in the last few years in APF or elsewhere, the growth isn't so obvious. Is there anything you can say there to reassure us on the growth assumptions you have for your Eastern European business, please? Thank you.
Yeah, sure. Maybe Fabian, would you like to start on Japan and the impact on the operating results of sales? Then maybe Leon can follow up on the question on the shift to higher yielding assets and the moves we still expect to make.
Yeah. You mean, on European VNB, on European, no?
Yeah, sure.
Our target and our focus is the growth of OCG. It is this growth of mid- to high-single-digit OCG growth. We do that because I think that best reflects our capacity to grow. With that, IFRS is really secondary in the way we steer the business. Basically the big difference between IFRS and OCG at that point is of course that in OCG part of the new business growth is of course reflected as a present value, and that is not the case in IFRS. There's no question that with OCG, IFRS will as well grow in the years to come.
You have seen that as well in the past, that we had a very strong IFRS growth in the past.
Yeah. Thank you, Fabian. Leon, do you want to take the question on the shift to higher yielding assets?
Yes, of course. Thank you, David, for the question on the OCG development at Netherlands Life. Indeed, we are shifting to higher yielding assets, and that's a very big driver in our OCG development. Last year we did some big steps during the market dislocation when COVID started. This year we stepped back to a more gradual investment plan where we continue re-risking in mainly mortgages, loans, and real estate. We reduced our exposure in government bonds. We will continue that for the next coming years, this gradual path to re-risking.
Yeah. On a more modest path, today.
More indeed.
Okay. Let us then move to the next question, which is from Nasib Ahmed from UBS. Good morning, Nasib. Please go ahead.
Morning. Thank you. Thank you guys for the presentation. Think my first question is a good segue from the previous one on. So it's just thinking about the regulator and how much liquidity you need to hold and how much re-risking you can do. Is there a limit to how much government bonds you can sell and reinvest into higher yielding assets? And then secondly, just a question on solvency and related to Insurance Europe. You showed the slide on the relationship between VNB and SCR. Is there any sort of changes expected from the EIOPA review of the guidance on contract boundaries there? Thanks.
Thank you, Nasib. Also two good questions. Maybe David, you can take the first one on the impact from the EIOPA review in our businesses. Then secondly, Leon, could you take the question on the shift to higher yielding assets and whether there is any hurdles or restrictions to the moves you can make? David, please.
Good morning, Nasib. The impact of EIOPA. When the EIOPA review came out, I think we were very, you know, we tried immediately to also assess the impact, where we said we expect around a 5% negative impact on our solvency in 2024-2025. But in combination with that, an uplift of OCG of around EUR 50 million. It is for us a very manageable effect that is coming out of the EIOPA review. Of course, since then, parliament has been getting involved. Typically, things get a bit better when we go from, let's say, the phase from the regulators to the parliament phase. Let's see what exactly comes out.
So far, what we've seen, first indications are that they might be a bit better. Even if it wouldn't, it's still, you know, the EIOPA impact again is very manageable for us. All in all, that is good news. There will continuously be changes, obviously. Contract boundaries or other items are a topic of discussion in the sector. There's a broader discussion than just EIOPA. And that will continue to happen. I think the good news is that if you look at our position, we have a very strong Solvency II ratio. Our cash position is strong, and our leverage position is strong. Even if there are impacts coming, I think we have a strong balance sheet, and we can clearly absorb these type of regulatory impacts.
Important first pillar of the investor proposition.
Yeah.
Stable, strong balance sheet. Leon on the shift to higher yielding assets.
Thanks for that question. Maybe good to start with that if you compare our investment portfolio with market average, we are still a bit on the conservative side with our investment portfolio. Therefore, there is room for further re-risking. Indeed, liquidity is one of our important criteria to develop and to decide upon our strategic asset allocation. We take it well into account, and we still have, with all the plans, enough possibilities around liquidity to re-risk basically.
Yeah, thanks. That's also clear. Well, we have approximately 10 more minutes to go. Next question is from Farquhar Murray from Autonomous. Farquhar, please go ahead.
Thanks, Jelmer. Hi, everyone, and obviously thanks for the presentations. Just two questions, one for Leon and then another for Fabian. On the Dutch buyouts, is there any evidence of kind of improved pricing power in that market? If we look back over the last, maybe say five years or so, there has been some flux in terms of participation. I just wondered, I'm presuming you're still kind of competing against large pension funds in some of the processes there, I presume. Any improvement of discipline there in terms of evidence? Then on the international business, just a quick question on slide nine of Fabian's pack. How does that 45% of VNB from the bancassurance channel split between your largest partner and say the other partner banks? Just to get a sense of what progress you've made in terms of diversifying that channel, thanks.
Maybe Leon, you can take the first question on the competitive landscape today in the pension buyout space. Fabian, could you take the second question on the bancassurance piece?
Yeah. Thank you, Farquhar, for the question related to buyouts. What we see happening in the market is there is more and more appetite for buyouts due to the upcoming legislation. We expect more buyouts will come to the market. Indeed, we are competing in some situations with large pension funds because then they have the opportunity to merge with the other pension funds. There are also a number of situations where the pension fund prefers a buyout, and there we then compete with the insurance competitors in the Netherlands. Related to pricing, the interest rate level is an important element in the pricing.
You can imagine that, compared to end of last year, our buyout pricing is somewhat better due to somewhat higher interest rate levels. Next to that, we can also make use of our re-risking I just explained. That will result in also more competitive pricing from us. Therefore, we are certain that we have a good position in the buyout market. We are very happy we transacted the buyout last summer, and we are in the market for the next few years to transact more of these buyouts.
Thank you, Leon.
Maybe if I can add, I think Farquhar, your question was all, so I think Leon is absolutely right, and then the question was also going forward. I mean, if it's right, and it looks like that there's significant amount of buyouts coming to the market, I do think we expect. I mean, capacity is not unlimited on the insurance side. Typically what we've seen is that the first buyouts are more competitive than the ones further down the road, because capacity for insurance companies is not unlimited. And if indeed significant amounts are coming to the market because of the pension reform, it is not unlikely that over time pricing becomes a bit less competitive. We will always remain disciplined on our pricing, but yeah, we are expecting that over time, you know, pricing could become a bit less competitive and more attractive for us.
That's helpful color. Fabian, please on the bancassurance.
Yeah. Yeah, thanks for your question. Indeed, our bank insurance channel, we have been able over the last year since the IPO to diversify it a lot, and to optimize it. We have really strong experience there. As you might know, there's a big difference between having a bank insurance agreement and really making the maximum out of it using data and other tools, in order to really leverage such a partnership. Now, when you look at who is in there, you know, I mentioned before, ING still remains our biggest partner. And then, after that, we have a relationship with Piraeus in Greece, which has developed very nicely.
Beyond that, then the other partners are rather smaller. Among those, Erste, Moneta, and other partners. That's a little bit of an overview on our bancassurance activities as they present themselves today.
Okay. Thanks for that. Let's then move to the next question, which is from Andrew Baker from Citi.
Great. Thanks, guys. Thanks for taking my questions. The first is just on Insurance Europe. You highlighted that you're an early mover in the protection products. I guess just given the growth and margins for this type of business, we are seeing many companies trying to pivot this way. Are you experiencing or expecting to experience more competition in this space? Then secondly, just on Japan. At your Capital Markets Day last year, you were very clear that you believe you're the best owner of this business. At the time, you were in the process of trying to prove a sales recovery following the tax reforms. I guess just now that you've proved that, and you've sort of proved the future value of this business on a look-forward basis, is it still your view that you're the best owner, or has your view changed here in any way? Thank you.
Thanks, Andrew. Maybe David, you could maybe help with some perspective on Japan in the group.
Yeah.
Fabian, you could maybe follow up on the competition you see on the protection business.
Yeah. Sure, sure. Good morning. Yeah, indeed. First of all, we're very pleased with the recovery of sales in Japan, and I think it shows also that we have strong distribution capabilities. It requires a lot of investment to help brokers sell these products. I mean, if you're selling them on a tax benefit, that's relatively easy, but we focus a lot also on quality protection, and that means that sales channels need to be comfortable enough to actually offer these products and address the questions. That's been a significant investment by our Japanese unit and we're pleased to see that we actually saw in the first half our VNB doubling versus first half year 2020.
Yeah, in terms of ownership, I mean, Japan is a business we know very well. We build it ourselves. It's a greenfield, we've been there for over 30 years. It's a large market, so we're able to deploy a lot of capital in that market. Fabian made earlier the point, when you get to an IRR of 13%, a payback period of six years, that makes it a very attractive market for us to be in. By itself, and then there's obviously some synergies also between, you know, in the SME space between the companies have some diversification effects that we see from a group perspective between Japan and the European operation.
There are some extra benefits. Yeah, we remain positive on our Japanese business and we're very pleased to see the progress that they're making, that this growth engine that we've always seen was there is actually also materializing again after the tax reform, knowing that there's still an attractive market there also after the tax reform.
Thanks. On to Fabian.
There was already in the last years quite some competition around protection, and we're still able to show a very attractive growth. But you know, what is key there is, of course, to have a very good distribution. On one side, it is important to have these strong bancassurance partnerships. On the other side, you know, our agents have really been trained and experienced in focusing on that segment. You need to continue to invest.
We invest a lot into adding services, making underwriting much more targeted, make it simpler for the customers. We invest into product innovation. You have heard me speaking about the platforms which we use and with which we're able to launch regularly new products. All of that needs to be there. You know, as we focus on that, we have a big advantage, yeah, because all our energy goes into that. That, of course, gives us a strong competitive advantage.
Thank you. Okay. Let's move to next question from Benoit Petrarque from Kepler. Benoit, good to see you.
Yeah.
Please go ahead.
Yeah, good to see you guys. My question is actually two questions. The first one is on the bank insurance. Actually, I've got a couple of questions on that subject. Maybe focusing on ING and your relationship with ING. Obviously ING is growing fast in Spain and Romania. Could you update us on how the distribution agreement works? What is the timing of the renewals, and what do you expect also for the long term in terms of bank insurance relationships? Can you maintain exclusivity or do you think about more platform type of relationships?
Could you also consider entering a new country based on the kind of platform, so no physical distribution, but just a kind of partnership, you know, enter into relationship with a large bank somewhere in Europe? That’s the first question. The second one will be on the mortgage margins, which have been under pressure recently. Do you see that moving in the long run? Do you think kind of that it will move back to the long-term average or just curious about your view on the current mortgage margin and if it’s still attractive. Thank you.
Thanks, Benoit. Yeah, we have been discussing that indeed with ourselves as well, the mortgage margin. Maybe David, you could start on that and the view on the mortgages, and then Fabian, you could follow up on the ING distribution agreements. Thank you.
Yeah, sure. Good morning, Benoit. Yeah, the Dutch mortgage markets, I mean, we obviously know this market very well. We've been active there for a long time. We have a strong position there. The mortgages that we get in, we underwrite ourselves via NN Bank, so we know exactly what the underwriting criteria are. In terms of spreads, you're right, they have been coming in. I would say probably more in the range of 160-180 basis points where they are now. Typically, we do see, you know, if interest rates move quicker than commercial rates. You know, if rates go up a bit, it takes a bit of time for the market to adjust also commercial rates upwards and the opposite happens when market rates go down.
Also tend to see a bit of spread widening. I think one effect is just also timing. It's also fair to say there, we're not the only ones that like the Dutch mortgage market, so we have seen more entrants coming into the market. That puts a bit of pressure on the spreads. At the same time, banks under Basel might be a bit less active in the mortgage market. The conclusion for us is that it's still a very attractive business to be in.
The market has been very resilient. It's been well tested in the financial crisis. Also now in the pandemic or in the COVID crisis, we've seen that the payment discipline in the Netherlands is very high. Actual losses are still below one basis point. From a risk return perspective, also in the, let's say, in the range of 160-180 basis point spread with this type of risk, it's for us still an attractive asset class that we continue to invest in.
Okay. On to Fabian.
Thank you, Benoit, for your question on ING in Spain. That is an example of a relationship where I think both parties are very happy with. It is the good, you know, what is really best practice there is how we interact both together. On one side, ING distributes our products and we have for all our products exclusivity and have as well just renewed our relationship. On the other side we bring the mortgages, we sell the mortgages to our customers. We have there 20% of the mortgage sales of ING are through our agents.
Of course this reciprocity works fantastic together because both parties really strongly benefit from that relationship. By the way, the same in Romania. They have and you saw that on the chart Spain is a front runner and Romania now just adopted this principle of reciprocity, so we will sell now as well mortgages from ING and I'm very excited that there is a lot of more potential to gain on the Romanian side, where by the way, the relationship as well is excellent.
Thank you. That's great to see your excitement, Fabian. We have time for one last question, which is coming from Cor Kluis from ABN AMRO. Cor, please go ahead.
Hello. Good afternoon. Thanks for the presentation. I got two questions. First of all about the Netherlands on acquisitions there. Especially, you did some acquisition this year, of course, on the IFA side. Would you be interested in more acquisitions in general and maybe would you be interested in acquiring funeral insurance companies there, especially from a natural hedge point of view if one of these parties would come to the market? So that's my first question. Second question would be about Japan. The VNB in Japan is of course quite strong this year.
Maybe not yet in full, but you're probably gonna be quite close in reaching already your 2023 target of EUR 150 million this year. Why not increasing the VNB target for 2023? Is there something specific in this year or are there other reasons for that? Maybe one final technical question. The 15-20 basis points on operating margin, just for the record, is that a revenue figure, or not? That's just a technical check.
Let's take your questions in the order that you asked them. Maybe David, you could start on the M&A side in the Netherlands, and potentially if it's specifically on funeral business.
Yeah. Good afternoon, Kluis. Good to see you. I think in general how we spoke about M&A and our focus on organic growth. I think specifically for the Netherlands, when you talk about life insurance, there's not that many books around, first of all. If you see the market has been consolidating. We don't have to do anything. I mean, we're the largest player. We have a lot of scale. From that point of view, we're in a good position. If something very attractive comes along and we can do it on attractive pricing, we will certainly take a look at it.
I think funeral, to be honest, it sounds really good, and in a way it is, but typically the offset that you get is quite small given the size of our balance sheet. So we also shouldn't overemphasize the impact of the funeral policies on our total longevity exposure. I think we've been actively, as you know, looking at longevity type of deals. They move the needle a lot more than acquiring a funeral business. It could be attractive from a point of view of maintaining our cost per policy and further reducing our cost of policy if you bring extra books on board. We have a very efficient engine doing that that Leon is running. Again, we don't have to do it, so we'll only do it if it makes financially a lot of sense to do it, 'cause given our size, we're already in a good position today.
Thank you. Over to Fabian on potentially the target of Japan and whether you are going to make the targets maybe even already earlier than 2023.
We have, indeed, the EUR 92 million VNB in Japan. Now look at that there's always seasonality in Japan. Be careful and don't just multiply it by two to get to a year-end result. Overall, we are really well on track, and we will stick to our 2023 target of EUR 150 million of VNB.
Thank you. Lastly, the more technical question on the 15-20 basis points, what it actually means?
Yeah. Thank you, Cor, for asking that question. Yeah, the 15-20 basis points target is a margin, so it's net profit, also excluding the profits from NNIP. We already subtracted that from this target. Yeah, to dive a bit more into it. Both the accumulation and deaccumulation phase are profitable and will reach this target. It is that the accumulation phase is slightly less profitable than the deaccumulation phase. Accumulation, of course, is important because it's sticky business. Our customers are likely to stay with us and make use of the rollover, the automatic rollover to deaccumulation. The answer is it's profit, the target. Thank you.
Thanks. Okay. That brings us to the end of the Q&A session. Let me hand off to David for a couple of closing remarks.
Yeah. Well, thank you very much all for participating. Thank you also for the questions, which we really enjoyed. We really hope that we have convinced you now that there is a long-term growth profile in NN Group, mid-single digit as we call it. We hope that we have convinced you that not only on the short term for the EUR 1.5 billion OCG, but also longer term, we see some real good growth prospects for our company. Thank you very much for participating, and have a good day.