Adairs Limited (ASX:ADH)
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Sep 21, 2026, 4:10 PM AEST
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Earnings Call: H2 2020

Aug 10, 2020

Operator

Thank you for standing by. Welcome to the Adairs Limited FY 2020 result conference call. All participants are in a listen-only mode. There will be a presentation followed by a question and answer session. If you wish to ask a question, you will need to press the star key followed by the number one on your telephone keypad. I would now like to hand the conference over to Mr. Mark Ronan, Managing Director and CEO. Please go ahead.

Mark Ronan
Managing Director and CEO, Adairs

Good morning, everyone, and welcome to the Adairs 2020 results call. Joining me this morning on the call is Ashley Gardner, our CFO, and Jamie Adamson, our Head of Investor Relations. The second half of 2020 will be remembered as the most challenging period, with COVID-19 impacting every sector of the economy and forcing businesses to adapt to an ever-evolving environment. I am pleased to announce today that the results achieved by Adairs and Mocka through this period highlight both the resilience of our model and the strength of our brands. Adairs achieved sales growth of 4.5% for the year, despite closing all stores on the 30th of March and reopening them progressively through May. This resulted in Adairs' total store sales being down for the year, but up like-for-like after adjusting for the period they were closed due to COVID-19.

The decline in store sales was offset by the 61% sales growth achieved online, highlighting how Adairs' omni-channel strategy enabled us to adapt to the changing circumstances brought about by COVID-19. This sales result was supported by an improved final gross margin rate for Adairs. This was as a result of the continuation of the sourcing work done by the team in the first half, the deliberate decision to reduce the length and depth of Adairs' promotions, and supported by the strong customer sentiment towards their homes over the last quarter. This culminated in the Adairs business delivering a record underlying EBIT of AUD 54 million. The acquisition of Mocka in December further enhanced the group's result, with Mocka outperforming over the half.

Mocka total sales were up 30% on the prior year, despite New Zealand being closed for five weeks and the business trading on low inventory levels through the fourth quarter. This sales growth, together with improved gross margins, delivered an underlying EBIT of AUD 6.7 million for the period of Adairs' ownership. The group achieved a record sales and profit result, with total sales of AUD 389 million and underlying EBIT of AUD 60.7 million. This record result, together with the group's strong balance sheet, has allowed us to declare a full year, fully franked dividend of AUD 0.11 per share. I'd like to take a moment to acknowledge and thank our suppliers, landlords, and business partners who work closely with us to share the impact of COVID-19.

I would also like to acknowledge the Australian and New Zealand governments, whose employment support packages enabled us to maintain the connection with and continue to pay our teams while they were initially stood down. I will now hand over to Ash to walk through the financials in more detail before I provide some more information on the strategies that will drive the ongoing growth of the group.

Ashley Gardner
CFO, Adairs

Thanks, Mark. Good morning, everyone. Well, we all know the world has been quite different since April. Heading into Q4, both Mocka and Adairs were trading well and were well-placed to continue to deliver solid growth for our shareholders. However, the disruptions from COVID-19 led to some fundamental shifts in our focus. With the closure of all stores in Mocka New Zealand and the loss of up to 80% of our revenue for an unknown period, we moved to a cash preservation mode, standing down approximately 90% of our workforce, canceling the interim dividend, and refocusing as online-only business. We operated as an online-only business throughout April and into early May and achieved results that were well ahead of our expectations. Adairs' online sales were up 228%, and Mocka Australia was up 139% in April.

Pleasingly, we were able to sustain these high rates of growth as the stores began to reopen in May and June, with June online sales for Adairs up 66% with all stores open. During Q4, we saw many new customers and a large number of existing Linen Lovers shop online for the first time. Sales since stores reopened have also been very strong, with many of our Linen Lovers preferring to shop in-store. The impact of the store closures and the uncertainty in April did result in sales being well down on the prior year, which enabled the company to qualify for JobKeeper in Australia. For FY 2020, as Mark said, the group reported an underlying EBIT of AUD 60.7 million, up almost 40% on last year, and an EBIT margin of 15.6%.

Our underlying results that we've been talking to exclude the impact of AASB 16 and the Mocka acquisition costs. Adairs' underlying EBIT was up 24% to AUD 54 million, with total sales up 4.5% and like-for-like sales up 12.6%. Online sales were up 61% and stores were down seven. However, store like-for-like sales were up 3.9% when we adjusted for the store closure period during COVID-19. Our online sales now represent 26.5% of total Adairs sales. Our underlying gross margin increased by 226 basis points to 61.4%, with our ongoing efforts to manage the impact of the weaker Australian dollar with lower sourcing costs and active management of our retail price points whilst also reducing the extent of promotional activity. During FY 2020, we reduced the number of days the company was on store wide promotions by 30.

Cost ratios were affected by the store closure period, with significant cost reductions in April and May offset partially by higher online variable costs and increased investment in digital advertising. JobKeeper served to reduce our operating costs by AUD 5.3 million, with a further AUD 5.9 million passed through to eligible employees who were either fully or partially stood down during the quarter. As Mark mentioned, Mocka exceeded our expectations, delivering sales of AUD 29 million and a profit contribution of AUD 6.7 million, despite the New Zealand operations being closed for almost five weeks. Sales growth and margin expansion accelerated during Q4, which is very encouraging. After taking into account the impact of AASB 16 and the Mocka acquisition costs, our reported NPAT of AUD 35.3 million was 19% up from last year, and our earnings per share of AUD 0.21 was 17% up from last year.

Total online sales for the group now exceed AUD 140 million on an annualized basis and represent approximately 35% of total sales, with growth continuing to be very strong, with elevated contribution margins from both Adairs and Mocka online businesses. Our balance sheet is in good shape. Stock is well down on last year, whilst we are rebuilding inventory levels across the businesses at the moment to more normal levels and to support the continued strong sales. We closed the year with minimal debt and comfortably comply with all of our banking covenants. Now back to Mark. Mark, are you there?

Mark Ronan
Managing Director and CEO, Adairs

Thanks, Ash. Apologies. As we've outlined, the business continues to perform well due to our focus on delivering on our underlying strategies. COVID-19 highlighted the benefit of our omni-channel business with the combination of stores and online delivering sales growth despite closing stores due to health and safety concerns for our team and customers. This period allowed us to gain greater insight into customer behavior across stores and online. With stores closed, we saw strong online sales growth with new customers to Adairs accounting for more than 30% of these sales. Further supporting our online sales growth over this store closure period were existing Adairs store customers buying online for the first time. Excitingly, there is material upside to our online business, given that 63% of our Linen Lovers members have not shopped with us online.

However, we also know that for some of these customers, they are unlikely to move online as they simply prefer shopping in-store. This was clearly evident in June as the largest growth in store customers came from returning Linen Lovers who elected not to shop while stores were closed. Adairs is well-placed to both increase market share as more customers move online while continuing to support these customers who want the in-store experience. We firmly believe that the home category is better with stores. They provide our customers with the ability to engage with the product and the team in an environment that allows them to be inspired to create the look that is right for them. While online can allow you to easily find what you want, it is harder to recreate the experience of discovery that exists as you walk through a store, touching and feeling product.

Our in-store team support this experience through their product knowledge and ability to help customers achieve and enhance their vision, providing the opportunity for improved conversion, cross-selling, and loyalty to the brand. As highlighted on slide nine, our stores are an asset that deliver solid returns. All stores are profitable, and our store formats continue to deliver strong contribution margins. Whilst customer preferences and habits are changing, we continue to ensure we have deliberately created a flexible store portfolio, with 72% of store leases expiring within three years, with longer leases attributable to our larger, more profitable stores. This allows us to strategically manage our store portfolio through opening new stores, upsizing existing stores, obtaining more favorable terms on renewals, or closing stores that simply do not meet our return hurdles. Whilst omni-channel is important, the combination of omni-channel retail with loyalty is what makes it truly effective.

Adairs is focused on continuing to grow its market share, and the best way to do this is to both grow our customer base and increase our share of spend from our existing customers. Linen Lovers is the tool we utilize to achieve this. By focusing on improving our customer experience, in particular for our Linen Lovers, we can build customer loyalty and continue to grow market share. The Linen Lovers program today accounts for more than 75% of Adairs sales, with members spending 1.5x more per visit than non-members. It is important to note that members pay for their membership, which implies a commitment to shop with Adairs again and highlights the benefit that customers see in the program. This allows Adairs the opportunity to enhance our knowledge of the customer and build a more personalized relationship.

Our loyalty program was a key asset in bringing customers back into stores as they reopened, as we could individually target those customers who frequented those particular stores. Further, during the store closure period, we introduced a lot of store customers to online for the first time, increasing our number of omni-channel customers who historically purchase more often and spend more with each purchase than those that only engage via one channel. Slide 11 outlines the addition of Mocka to the group, which increases our exposure to the fast-growing online segment of the market with the significant benefits of vertical integration. Mocka's passion for design-centric in-house product development allows us to offer our customers high-quality, design-led, value-for-money differentiated product. This means we have control of the vertical supply chain, and importantly, the pricing and promotion of our products in-market, which delivers stronger gross margins and earnings.

Excitingly, Mocka has been able to take advantage of the opportunity presented by COVID-19 to accelerate our brand recognition and growth rate in Australia, where website visits have doubled since April and remain elevated. This takes us to our future drivers of growth that remain consistent with our existing strategies and are built upon our proven and resilient business model that has a high exposure to and capability of delivering profitable online sales growth. The strong brands that we own, combined with our vertical supply chain philosophy, allows us to build out our product offering with increased agility and control, delivering exclusive product and higher margins. Our strong brands, combined with our large and loyal customer base, enables a lower cost of customer acquisition and provides significant opportunities to enhance and build upon our relationships with our customers to deliver incremental returns.

Stores provide a valued and trusted engagement point with customers. Adairs' profitable store formats enable us to maintain flexibility while optimizing our portfolio to take advantage of new store and upsizing opportunities. Our focus on larger stores allows us to showcase more products and categories while driving increased store contribution. We will also focus on accelerating our digital transformation to further develop our digital capabilities to support an enhanced omnichannel model. This will see us invest in customer experience and customer acquisition through enhancing our digital platform and team. We know omnichannel customers are more valuable, and we expect they will grow as a percentage of the market as more customers become omni. The acquisition of Mocka increases our exposure to online, and the opportunity is significant.

We have seen an increase in our Australian brand awareness and will invest in product category expansion, customer acquisition, and infrastructure, including warehouse facilities to support this growth. Finally, the strategic review of our supply chain completed in FY 2020 saw us appoint DHL as our 3PL partner to build and operate a new purpose-built national distribution center for Adairs. Partnering with DHL provides us access to a global leader in the design, implementation, and operation of flexible warehousing and distribution solutions to support our omnichannel approach. With the national distribution center on track, we will continue to invest in our omni supply chain strategy through a number of initiatives that will enhance our inventory productivity and customer experience. Slide 16 highlights the significant opportunity available to our brands, even if we only consider the addressable market in Australia.

As online grows, our omnichannel business model allows us to address the entire market, and we have significant opportunity for growth across both channels. Whilst online continues to see new entrants each year, generally focusing on a specific niche or price point, we believe there will continue to be consolidation in the physical retail space. Our strategies are focused on enhancing our omnichannel model, bringing our stores and digital channels closer together and combining this with our product category expansion to enable us to both win more new customers and greater share of spend from our existing customers. We have successfully achieved this over the past five years and have developed a platform that with additional investment will allow us to continue to grow into the future. If I move to the outlook where we have provided a trading update for the first five weeks of FY 2021.

This has been a very strong sales period with group total sales up 32% and strong sales across Adairs and Mocka. We will continue to invest in our digital capabilities throughout FY 2021 and support this by opening a further three to five new stores and upsizing a further three to five stores to take advantage of the current trading environment. Our national distribution center remains on track to be operational by early FY 2021. However, we will watch this carefully over the coming period given the potential disruptions to construction in Victoria. With the ongoing uncertainty created by COVID-19, the board are not able to provide FY 2021 guidance at this time. The closure of our Victorian metropolitan stores last week, together with our customer support office, is another example of how we must be prepared to react and adapt to the ongoing changes and challenges created by COVID-19.

We are pleased that our Victorian distribution centers are able to continue to operate with reduced team members to continue to support the majority of our stores that remain open, our online business, and most importantly, our customers. Whilst we have seen a moderation in the sales growth as a result of these store closures, we are pleased that our online sales growth into metropolitan Victoria has grown significantly over the last couple of weeks as these customers moved to shopping online. COVID-19 has reminded Australians of the importance of a comfortable home, and we believe this is motivating them to spend more on their homes at this time. We expect this behavior to continue whilst COVID-19 persists and other areas of the economy remain constrained. To finish, I would like to thank the Adairs and Mocka teams for their hard work and dedication across the year.

Our teams are passionate about our businesses, and this has never been more evident than in FY 2020. During the period stores and websites were closed, the majority of our team were asked to stand down with a smaller group tasked with managing the online businesses. They did this with unwavering professionalism and understanding, ensuring that we successfully navigated the closure period and emerged well-placed to manage and capitalize on the new and evolving retail environment. Shareholders should be comforted and pleased that in Adairs and Mocka they have teams who are committed to their customers and delivering ongoing profitable growth. I will now hand over for questions.

Operator

Thank you. If you wish to ask a question, please press star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star two. If you're on a speakerphone, please pick up the handset to ask your question. Your first question comes from Alessandro Rossi with UBS. Please go ahead.

Alessandro Rossi
Analyst, UBS

Hi, guys. Just a few for me, please. First one around the rental site. Can you give us an idea of how much rental concessions you guys booked in the second half of FY 2020, please?

Mark Ronan
Managing Director and CEO, Adairs

Ash, do you want to take that one?

Ashley Gardner
CFO, Adairs

Sure. Where we got deals done, we did take up some concessions. As I'm sure everyone appreciates, it takes time to get deals done. It was in the vicinity of around AUD 1 million worth of benefits taken up, but there's still a significant number of leases that continue to be negotiated and outcomes that still need to be finalized that weren't taken up because the auditors don't allow us to take it up until it's done.

Alessandro Rossi
Analyst, UBS

Sure.

Have you done any renewals during the period, and are you getting base rate reductions? Obviously conscious you don't have to give the exact number, but are you getting any sort of reductions on your renewals, please?

Mark Ronan
Managing Director and CEO, Adairs

Ale, I think the approach we've taken on a bunch of that is to take up some short-term renewals and work with the landlord to get us into a better environment to actually make a longer-term decision. You'll see, obviously, with that 72% of stores in that three-year period. Over this time, we've probably extended a number of leases, but that will see us have a significant number of leases expire over the next 12 months. During that process, we expect to reset some of those underlying base rents. At this stage, we didn't take up significantly reduced rents. We've more worked with the landlords to actually make sure we could all see ourselves through this period and put ourselves in a position where we understood the environment going forward.

Alessandro Rossi
Analyst, UBS

Perfect. Next one is around just online, the contribution margin. It's obviously your biggest contribution margin channel. Online's basically grown from 4%, 5% sales five years ago to 35% annualized. Why haven't we seen that through the EBITDA margin over time? If online is 35%, a significant driver in contribution margin, has there been significant investment in the fixed cost base to get us there, now you should start to see that operating leverage flow through moving forward? How do we think about that?

Mark Ronan
Managing Director and CEO, Adairs

Let's just be careful about the use of 35% because that includes Mocka, right? When you start talking about 5% to where we are today, that's about 5%-26%, and was obviously accelerated during the second half when you shut stores for between four and eight weeks, depending on the store. The contribution margin is high, but over that time, we have invested in people and resources that we, in terms of our overhead costs, to support that growth, be that both in product category expansion, design and development, and also through an expanded marketing team, which we don't allocate necessarily specifically to channel and is included in some of those overhead costs.

Whilst I think you will start to continue to see that contribution margin stay high, what we do know is that it does continue to require ongoing investment in building some of that out. Even our warehouse facilities, we've had to expand them over that time, and we don't necessarily attribute it specifically to online because it supports the entire business. A lot of the investment that has happened is both to support our stores and online. There has been an increase in that overhead cost associated with that.

I think we do start to receive some of those rewards, and I think you start to see them more likely in FY 2022 as we get the warehouse under control and those initiatives we've taken over the last year or so to put us in a position to truly capitalize on the omni-channel model that we're building out now.

Alessandro Rossi
Analyst, UBS

Perfect. Last one from me, please. Just around your total addressable market. I think in previous presentations, you've mentioned the market's AUD 4 billion-AUD 5 billion, and now you're saying it's about AUD 12 billion, AUD 11.9 billion. Is there any new categories that you're entering in that makes you expand that addressable market, or is it just a change in definition?

Mark Ronan
Managing Director and CEO, Adairs

Well, there's a slight change in definition, but I think with the addition of Mocka, we talked about Adairs is a soft furnishings business that has an element of furniture, and Mocka is a furniture business with an element of soft furnishings. We never really captured that entire furniture market in that space. That's the biggest change to that addressable market from prior periods to now is how much of the furniture market we think we can go after with the addition of the Mocka brand into the group.

Alessandro Rossi
Analyst, UBS

That's perfect. Thanks, guys.

Mark Ronan
Managing Director and CEO, Adairs

No worries.

Operator

Your next question comes from Aaron Yeoh with Goldman Sachs. Please go ahead.

Aaron Yeoh
Analyst, Goldman Sachs

Morning, Mark, Ash, and Jamie. Congrats on the good results. Just a couple questions from me this morning. Firstly, on Mocka, it looked like the margin there well exceeded my expectations and I think most others as well. Can you just talk about the key drivers of this and whether you think at the EBITDA level, that margin that you're seeing at the moment for Mocka is sustainable?

Mark Ronan
Managing Director and CEO, Adairs

Well, it exceeded our expectations, and I wouldn't want anyone to pump that number in as being the sustainable EBIT margin of that business. Obviously, it benefited greatly from the fact that a lot of retail stores were closed. People were more likely to be looking online, and therefore, our cost of customer acquisition came down significantly over Q4 as just more and more customers were using that as their only way of shopping and search tool, et cetera. Therefore, we saved significantly there. We did get the operating leverage out of those assets that support that business. We know to take that from where it is today to where we think we can get it to, we will need to invest some of that EBIT margin.

We talked when we acquired the business that it fit a sort of that we were aiming at that 18%-20%, and I still think that's the right long-term number for us to be thinking about. There's no doubt it exceeded our expectations over the half, and in particular, over the last quarter.

Aaron Yeoh
Analyst, Goldman Sachs

Sure. Great. Thanks. Just with regards to the Adairs Group gross margin as well, very pleasing results there. Heading into next year, can you talk about what sort of initiatives you have in place to manage the gross margin next year?

Mark Ronan
Managing Director and CEO, Adairs

Well, I think we continue to do what we do in that regard. We've delivered a terrific result, and we said that 12 months- 18 months ago, we set out with a very deliberate approach that what we wanted to do was work with our suppliers and improve the inbound cost, given the falling AUD and wanting to manage that piece. But also more than that, we wanted to really think about how we made sure we capitalized on the effort and work of our product and design team, and actually stopped promoting as heavily as we once were, to drive sales. We wanted to make sure we rewarded that team for their efforts, and got the true value of that product. I think for us, we will continue to operate with that as a key philosophy, and that should continue to deliver good EBIT margins.

A good gross margin, sorry. I'm not suggesting that we could drive a similar increase into FY 2021. We certainly will look to maximize, as we've talked about in the past, like-for-like gross margin dollars rather than simply chasing like-for-like sales dollars. We think it's important that we manage the business for the long term. Chasing sales at a detriment of margin is not a great way to play it. We think the ongoing work that the guys have done and that focus that we've created in the business will continue to help us maintain a higher gross margin than perhaps we operated on in the past.

Aaron Yeoh
Analyst, Goldman Sachs

Yeah. Sure. Thanks. With regards to the new customers that you're seeing online, can you make any comments with regards to their purchasing behavior in terms of frequency of purchase or types of products that perhaps might be doing a bit better at the moment?

Mark Ronan
Managing Director and CEO, Adairs

Well, it was an interesting period over that Q4. We saw a number of new types of customers. That new 30% of customers sort of was spread across a variety of people, those looking for, let's call them core product essentials, so bedding, so quilts and pillows, sheets, towels, those sorts of products. Those that were looking for a change. We probably saw a couple of distinct customer groups come through there. It's a bit early to talk about frequency of shop. We have a category that generally people shop 3x-4x a year, with it being only in the fourth quarter, we're a bit early to actually see if they are significantly different customers.

We will learn that over the coming period, and the beauty of our Linen Lovers program and the way we're collecting that sort of information, we have the ability to actually trace those customers and whether we do see any significant change with them over the time. It was an interesting period, and we did certainly see a big push into some of those both categories. Initially, it was very much focused on setting homes up and getting comfortable. Then as COVID-19 has progressed, we've probably seen people really come back to really thinking about some of the fashion elements within their home, cushions, throws, and additional pieces like that to build out their home and their space to create that look that they're after.

Aaron Yeoh
Analyst, Goldman Sachs

Yeah. Great. Thanks. Sorry, one last question from me. Just with regards to the 3PL supply chain investment you're putting in place. Obviously you'll have increased capacity moving forward. How do we think of that in the context of, I guess, your online strategy? Just a bit of a left-field one here, would you ever consider adding a marketplace to your website?

Mark Ronan
Managing Director and CEO, Adairs

Well, we don't rule anything out. That's something that we'd consider. I think one of the key strengths of our brands is the vertical nature of them, and making sure that we don't dilute that vertical nature by trying to be all things to all people. What we need to make sure of is that whatever we do, we continue to deliver for those customers and think about it as an omni-channel retailer, how are we ensuring that customers are getting the very best experience. I think one of the things that we really focus on is making sure that we create a curated and ease of shopping as opposed to potentially some marketplaces where you blow out SKUs, you blow out width of range, and that can create a challenge for customers.

You can argue it creates an opportunity to find everything you like and everything you want, but it also creates, for some customers, a difficulty in actually working out how do I get to that product. For us, as I said, we don't rule out anything, but at the same time, we want to make sure it comes back to what Adairs is and what Adairs aims to be for our customers, rather than just thinking about it as it's a good idea and work down that path. In the short term, I can say that it's not something you'll see from us in the next six months.

Aaron Yeoh
Analyst, Goldman Sachs

Great. Thanks very much, guys, and congrats again.

Mark Ronan
Managing Director and CEO, Adairs

Thanks.

Operator

Your next question comes from Mark Wade with CLSA. Please go ahead.

Mark Wade
Analyst, CLSA

Good morning, guys. Firstly, just curious, what's prompted the early results release, which was unaudited for the first time?

Mark Ronan
Managing Director and CEO, Adairs

Well, we haven't finalized the audit, but we got to a level where we thought the numbers were pretty solid, and well up on perhaps consensus, that we obviously looked at our continuous disclosure requirements and felt that it was required that we come to market a bit earlier given we now had a set of numbers that we were confident in, and therefore presenting to you guys.

Mark Wade
Analyst, CLSA

Mm-hmm. Okay. Fair enough.

Just looking at, how are you planning to run the business in this kind of environment? It must be very challenging. You can't really travel, so finding stores would be hard, and then looking at getting designs and normally you'd look at what new fashions are coming overseas. Just how are you tackling that enormous challenge to think about setting the business up for the next 12 months and beyond?

Mark Ronan
Managing Director and CEO, Adairs

I think you've just got to become adaptable, right? In all of those elements, we've got other ways and means. Between us within this management team, there's not a shopping center we haven't been to, so it's not particularly difficult in terms of new stores for us to understand where they are, understand whether we like the center. Were they on a list? We had a list three months ago, and I don't expect that to change. When you start to think about product, that does become more challenging, but at the same time, the guys have already thought about different ways of addressing that.

For instance, we've all got friends and relatives and others overseas, and we are engaging with some of those sorts of people that we trust to work with us on walking around stores and providing us with that input and feedback back into our design process. We obviously can work with our suppliers as well as to what they're seeing out there. There's a number of ways in which we can adapt and address some of those elements that we would consider more challenging or might be considered more challenging. One of the great things about Adairs is our long history with a number of our suppliers allows us to work differently and come up with new ways of working those guys to ensure that we get that right.

There's no single answer to that question, but I think we're just seeing different ways of doing it, and I think the beauty of a business like Adairs, and others out there no doubt, is that we just have to adapt. You can't change the circumstances that you're operating in, so therefore, the only response you've got is think about it and how we're going to overcome it, and this business and this team are very capable of doing that.

Mark Wade
Analyst, CLSA

Okay. Lastly, it's the AUD 64,000 question, look, how long does this real purple patch last for retailers, homewares retailers, what you sell, certainly furniture, where sales have gone nuts, electronics.

Mark Ronan
Managing Director and CEO, Adairs

Yeah.

Mark Wade
Analyst, CLSA

How long can it really last? Is it just a matter of borders reopening, and people travel again, or they're back at work? What's your sense there on the longevity of this surge?

Mark Ronan
Managing Director and CEO, Adairs

Yeah, it's a good question. You're right. It is the million-dollar question for everyone to consider. I think when we look at it, we believe that whilst people are constrained from doing a lot of the things that they would normally do, including international travel amongst the states even, all of that suggests that there'll be more money spent in-home over that period. I guess that's the question for us all to answer, how long do we believe that to be? If you'd asked me four weeks ago, I wouldn't have thought it as it was gonna be as long, but four weeks changes a lot in today's world. Providing any real guidance as to how long that might be there is very hard to do.

I think that goes to our approach, which will be to maximize the opportunity that's being presented to us in as risk-free way as we can. We're not gonna sit here and blow out inventory. We'll manage our inventory closely. We'll do all the things that we normally do as a disciplined retail business to make sure that we don't get caught short or caught long if it comes off or if it continues for a longer period than we believe it to be. I think, if I look at what we've delivered over the last six to eight weeks, we're operating the business on significantly lower inventory than normal, yet our sales results are quite incredible. With those two things, we know what we can do. We've thought about that. We'll just manage to the best of our ability.

I think, again, I come back to it's a bit like your previous question, Mark. It comes back to creating a business and a philosophy of adaptability and agility that as things get announced and as things change, we just move with them and work out how that impacts the way we were operating beforehand and the way we're going to operate going forward. And again, I really want to shout out to my team and the businesses that have been really good at working in what is quite a different environment given, no doubt those that have spoken to me for a long time, I talk a lot about executional excellence, and that's more challenging in a world where you change what you're doing every four weeks. But the guys have done a great job, and I expect we'll continue to manage that accordingly.

Mark Wade
Analyst, CLSA

Yeah. No, I think that whole philosophy and that discipline is something you guys have had for a long time, and it sets you up really well. Yeah, all the best. I think it'll continue. Well done. That's all from me. Thanks, Mark.

Mark Ronan
Managing Director and CEO, Adairs

Thanks.

Operator

Your next question comes from Jo Little with Morgans. Please go ahead.

Jo Little
Analyst, Morgans

Good morning, guys. Thanks for taking the questions. Just firstly, just from a cash perspective, can you just quantify deferrals and make goods that will flow into FY 2021 just on tax and any rent, et cetera?

Ashley Gardner
CFO, Adairs

Obviously, you can see our tax, our provision for tax is a little bit higher. We've also got some rent deferrals where we're still in negotiations with the landlords to finalize. Then in terms of other taxes, they're minimal, and that's net of a JobKeeper receivable for June that we haven't got the cash for yet. There's not a significant amount of deferrals, and rent's sort of AUD 3 million-AUD 4 million of deferrals, which we're still working through.

Jo Little
Analyst, Morgans

Okay, great. Thank you. Just on the inventory, Mark, which we were just talking about then, I guess where it landed at AUD 43 million odd at year-end. What's a more normalized level today for that? I know you commented that Mocka was probably 20% below adequate kind of levels. Is there a number you can point to today that would be more normalized across both businesses? What's the rebuild, I guess?

Mark Ronan
Managing Director and CEO, Adairs

I think it's somewhere between AUD 10 million and AUD 15 million. That number there has significantly more stock in transit than perhaps normal, because we had to get back into stock. Adairs of stock in the actual business as opposed to in transit and the like, is probably operating about 25% below where I think it should be. Mocka obviously we called out AUD 20 million. If you think about a rebuild of somewhere between AUD 10 million and AUD 15 million, that's the sort of number I'd expect to flow back into that inventory line.

Jo Little
Analyst, Morgans

Great. Thank you. Just on that, Mark, how are you positioning your inventory? Obviously, you're balancing the gross margin equation, but just for Christmas, balancing, I guess, what you're seeing today versus what might happen at Christmas. Last time you had a conference call, I guess you were a little bit more circumspect on Christmas and running it tighter. How are you thinking about that today?

Mark Ronan
Managing Director and CEO, Adairs

I think I've probably loosened it a little, but not significantly. I think we can see what we can do with the inventory we've got today, which, as I said before, is pretty amazing. Therefore, we probably don't need to loosen it too much to capitalize on the opportunity that might present itself over that quarter. Therefore, we can de-risk as we approach that Christmas period by moving our inventory levels back to more normal. If the customer is as buoyant as they are today and spending as much on home as perhaps they are today, then we'll take advantage of that opportunity with the inventory we've got coming.

We've probably tweaked a few things, and increased our purchases for this half to make sure that we put ourselves in a good position to capitalize on that, but not such a position that we feel like we could end up way high on inventory should the consumer step away for any reason over that period. We've tried to balance risk and reward, and I think the guys have done a great job in positioning ourselves down the middle of the fairway, which allows us to play up or down, depending on how the consumer is over that second quarter, which obviously is a great unknown at this stage.

Jo Little
Analyst, Morgans

Yeah. Thank you. Just on the trading update, which was obviously very strong, but you're pointing out the lower inventory. Are we to assume that was still, despite being very strong, constrained by the lower inventory position, particularly in Mocka?

Mark Ronan
Managing Director and CEO, Adairs

Yeah, for sure. Yep. There's no doubt that if we had more inventory today, we'd be selling more stock.

Jo Little
Analyst, Morgans

Perfect. Thank you. Just on the Mocka earn-out, I think it's got in the accounts a max of AUD 30 million carrying value. How much of that's payable in FY 2021 again, Ash?

Mark Ronan
Managing Director and CEO, Adairs

None. None in FY 2021.

Jo Little
Analyst, Morgans

All in 2022. Is that it?

Mark Ronan
Managing Director and CEO, Adairs

It's FY 2022, FY 2023. The payment is based on FY 2021.

Ashley Gardner
CFO, Adairs

Yeah.

Jo Little
Analyst, Morgans

Perfect. Thank you.

Ashley Gardner
CFO, Adairs

Depending on whether they extend it for the third year, it's sort of 30%-50% in the end of FY 2021.

Jo Little
Analyst, Morgans

Okay, got it. Thank you. Just lastly, just a couple of things around just state performance, if you can just give us a bit of a guide there, and also the average Linen Lovers basket size, if possible, in that fourth quarter versus PCP.

Mark Ronan
Managing Director and CEO, Adairs

Oh, getting into the detail there. Generally, to be honest, across that fourth quarter, we were strong across all states. We didn't see significantly different results. W.A. is probably trading better than others. That would be the one that I'd call out that was above average. Linen Lovers basket size has probably remained about the same, but fair to say probably lower items per basket and a higher average retail price. We haven't seen significant growth in ATV, but we have seen significant growth in both transactions and retail prices over that quarter.

Jo Little
Analyst, Morgans

Okay, perfect. I think I know the answer to this last one, but obviously, we've reached your online target well ahead of what was expected. Is there any rough online sales targets you're looking at in coming years, or are we just in such a weird period at the moment, you're not willing to do so?

Mark Ronan
Managing Director and CEO, Adairs

Yeah. Look, I come back to my comment, how do we just continue to enable customers to shop anywhere, any how, and any way they want? There's no doubt you're right. We've achieved it beforehand, and now the trick over the next 12 months for us is how do we make sure that we continue to grow that, given the weird world that we are operating in. Let us get to the other side of that and we'll set some longer-term targets. There's no doubt that we think there is still significant opportunity in both online and physical retail sales over the coming years, and that's what we're going to go after.

Jo Little
Analyst, Morgans

Thanks very much, guys. Have a great day.

Ashley Gardner
CFO, Adairs

Hey, Jo, just one other thing on Mocka. Just remember, there's no maximum payout. The better they perform, the more they get paid.

Operator

Thank you. Your next question comes from James Casey with Baillieu. Please go ahead.

James Casey
Analyst, Baillieu

Morning, gents. Just a question with regards to the JobKeeper payments, the AUD 11 odd million there. You split those into two components. Can you just explain those two components, why you've split them in two?

Ashley Gardner
CFO, Adairs

Sure. The AUD 5.3 million represents the direct cost saving that we receive for the people that actually worked during that period, and the government subsidized the wage that we were paying them. The AUD 5.9 million is effectively us acting as Centrelink and passing money through to our team that was stood down either partially or fully. The AUD 5.9 million has no financial benefit to us. It's us passing through the government benefits to our team. The AUD 5.3 was a direct cost reduction that's reflected in our P&L.

James Casey
Analyst, Baillieu

Okay. I take it the difference between the cash flow statement, where you've got receipts from government grants, AUD 7.1 million, and the JobKeeper payments, that's just a timing difference on the receipt of the cash, is it, from the Keeper?

Ashley Gardner
CFO, Adairs

Correct. Yeah. That's the June, the five weeks of June that we haven't received, as you receive the money from the government in arrears.

James Casey
Analyst, Baillieu

Yeah. Then going into first quarter 2021 is a similar payment, AUD 11.3 million. Is that where you see the number landing?

Ashley Gardner
CFO, Adairs

Yep.

James Casey
Analyst, Baillieu

Yeah. Beyond September, what happens then?

Ashley Gardner
CFO, Adairs

Based on our interpretation of the way the scheme is likely to evolve, we doubt we'll be eligible, given how we've been performing. It is an uncertain world, and time will tell, but we don't plan or expect to be eligible post-September.

James Casey
Analyst, Baillieu

Okay. Just lastly, on rental relief, are there any clawback provisions around the rental relief you've received?

Ashley Gardner
CFO, Adairs

Not directly. Some of the arrangements we've made with the landlords. The principle we engaged with landlords was to share the pain. In some cases, to the extent that sales have bounced back faster than we expected, then the rents will be higher because we agreed to pay a percentage of sales as rent for a period of time. There's no direct clawback arrangements where there's been an abatement or a rebate agreed as a fixed dollar amount.

James Casey
Analyst, Baillieu

Okay. That's great. Thanks, Ash. Thanks, guys.

Mark Ronan
Managing Director and CEO, Adairs

Thanks, James.

Operator

Once again, if you wish to ask a question, please press star one on your telephone and wait your name to be announced. Your next question comes from Jack Strudwick, a private investor. Please go ahead.

Jack Strudwick
Shareholder, Private Investor

Hey. Most of my questions have been answered. The one thing I wanted to ask, though, was about the provisions. They're more or less flat on the current provisions, but the non-current provisions are down a bit. Can you speak to me about what that's about?

Ashley Gardner
CFO, Adairs

It's largely to do with the movement of employee provisions between current and non-current. There's nothing of any real significance in there. I'm just making sure there's no IFRS 16 related things, which there isn't. Yeah, it's just largely to do with the movement of employee provisions. There was quite a few team took leaves and were paid leave during the stand-down period.

Jack Strudwick
Shareholder, Private Investor

Okay.

Ashley Gardner
CFO, Adairs

Then there's other minor bits and pieces in that.

Jack Strudwick
Shareholder, Private Investor

Rent deferral, say in Victoria, doesn't go through to your provisions, or you don't provide for that?

Ashley Gardner
CFO, Adairs

That's just a normal trade creditor.

Jack Strudwick
Shareholder, Private Investor

Okay. Thank you.

Operator

Your next question comes from Alessandro Rossi with UBS. Please go ahead.

Alessandro Rossi
Analyst, UBS

Hi, guys. Sorry. Thanks for the follow-up. Very quickly, just around your cost base, how much flexibility post JobKeeper, if things do slow down quite materially, how much flexibility do you have on your labor cost base in terms of lowering staff hours, casuals, et cetera? I appreciate it's a sensitive issue, but any gut commentary or guidance you can give us around flexibility on your labor cost base, that'd be great, thanks.

Ashley Gardner
CFO, Adairs

Look, like other retailers, we have a significant portion of casual workers who we are capable of moving hours around with. I think if you thought about our labor cost base, there's circa 30%-40% of our store labor that is casual. I would argue that some of that, depending on the hours of trade, you can't get that to zero in a big hurry. You've got to operate the store, and we don't have enough team necessarily across the balance of the full-time and part-time to adequately staff the store over a full week.

I think what we've seen during this period is retailers becoming a bit more flexible and thoughtful around how we use things such as opening hours and center opening hours and all of those sorts of types of other levers that also help us manage that labor cost line to bring it into line with how sales and how the consumers are operating in a COVID-19 type world. If you think about that 20%-30% would be flexible in our store labor number. That would be where I'd sit at that.

Alessandro Rossi
Analyst, UBS

Sorry, that's 30%-40% of your dollar cost, labor cost or your hours? Sorry.

Ashley Gardner
CFO, Adairs

No, I'd say 20%-30% of our hours and our store hours as opposed to our total labor cost, which you would take out of the P&L, which will obviously include a significant amount of our customer support team, which realistically is not overly flexible. You would argue that is a predominantly fixed cost and would require restructuring and the like to significantly take our costs. However, I think we expect that those sorts of management is what we continue to do on a store basis, and the opportunity presents itself at the moment in relation to the market and where we want to take the business would see us continue to support our customer support labor and our support office labor here to drive the future growth of the business.

Alessandro Rossi
Analyst, UBS

Thanks, Ash.

Operator

There are no further questions at this time. I will now hand back to Mr. Ronan for closing remarks.

Mark Ronan
Managing Director and CEO, Adairs

Thank you. I'd like to thank everyone for their continued support of Adairs and for joining us on the call this morning, and in particular, throughout this period where I know a lot of people have had a lot of challenges. Again, I'd just like to thank the Adairs team for the amazing effort that they put in over this period and the way they approached COVID-19. Thank you again.

Operator

That does conclude our conference for today. Thank you for participating. You may now disconnect.