Morning, everyone, and welcome to the Beacon Lighting Group full year FY 2023 results. At this time, all participants are in listen-only mode. There will be a presentation followed by a question and answer session, at which time I'll instruct guests on how to ask a question. For opening remarks, I would like to turn the conference over to the Beacon Lighting Group Chairman, Mr. Ian Robinson. Go ahead. Thanks, Ian.
Thank you, Lisa, and good morning, shareholders. I'm Ian Robinson, the Executive Chairman of the Beacon Lighting Group, and welcome to the presentation on the financial results for the year 2023. I'm joined with our Chief Executive Officer, Glen Robinson, and our Chief Financial, David Speirs, on this teleconference. Our focus during the financial year 2023 has been on building a strong relationship with our trade customers and exciting our retail customers with the latest in lighting and ceiling fan designs. Despite challenging consumer confidence, our trade initiatives have been well received and have contributed positively to our sales performance.
The year can be divided into two distinct halves, with robust sales in the 1st half, along with inflation pressures and some on some expense lines and some sales softening in the 2nd half due to changing consumer trends and cost of living pressures. We responded swiftly in the 2nd half by managing gross profit margins and expenses effectively. Looking ahead to the next financial year, we're excited to announce our plans on an extensive store opening program in 2024. This initiative will see the addition of eight new Beacon Lighting stores across Australia, further solidifying our position as a key provider of lighting, ceiling fans, and electrical solutions for the Australian home. I want to take a moment to express our gratitude to our dedicated team, whose expertise and commitment have ensured a positive experience for our customers.
We also extend our thanks to our customers for their continued support and appreciation of our evolving product range, proudly designed and developed in Australia. The agenda for today's presentation is outlined on page to. Our CEO, Glen Robinson, will kick off things with the results overview, followed by our CFO, David Speirs, discussing the financial results. We will move past to our growth strategy and outlook, and we'll wrap up with a Q&A session. Without further delay, I'll hand over to Glen to provide the overview of the results.
Thank you, Ian. Warm welcome to all attendees. Let's begin by focusing on page four, where we'll present the key financial highlights of the year. The group achieved record sales of AUD 312 million, an increase of 2.5% over the previous year. The group's gross profit margin remained strong at 67.7% and a significant strength of our vertically integrated supply chain from factory to store to customer. This strong gross profit result was pleasing, considering the significant increase in trade and commercial sales through the group. We closed the year with a solid net profit after tax result of AUD 33.6 million.
The business has experienced strong growth in financial year 2023 from the pre-COVID year of financial year 2019, with sales up 34.3% and net profit after tax up a substantial 107.3% on financial year 2019. We also effectively managed our inventory, strategically reducing levels from the first half results, whilst introducing new items catered to the evolving needs of our trade customers. The group finished the year with a robust cash position exceeding AUD 20.7 million. Moving to page 5, let's explore our financial performance for the year 2023 in a little further detail.
Despite a shifting Australian economy marked by rising interest rates, inflation across many expense lines, and low unemployment, the group achieved a reasonable 2.5% increase in total sales, reaching AUD 312 million. Notably, this growth occurred even without the usual four to six new store openings that we would typically expect in any given year. During the year, we experienced good sales growth in the first half. However, with increasing interest rates and cost of living pressures affecting consumer demand, the second half was more challenging to achieve growth. While our gross profit margin of 67.7% was slightly down from last year's record of 69.1%, it remained strong considering currency fluctuations and increased sales in the trade channel.
Operating expenses grew by 6.9%, representing 40.6% of sales, compared to 39% last year, a reasonable result given the inflationary environment. EBITDA reached AUD 85.6 million, down 7.6 from the previous year, and net profit after tax was AUD 33.6 million, marking a 17.4% decline from last year's record result in the net profit after tax. These results reflect our ability to navigate a challenging economic landscape, adjusting quickly where required and focusing in on our strategic growth channels. On page 6, we'll review the operational highlights that defined the 2023 year. In December, a significant milestone was achieved as we relaunched the Beacon Trade Club platform.
This newly revamped platform, powered by an industry-leading loyalty system, serves as a testament to our commitment to enhancing trade customer benefits within the program. Capitalizing on this initiative, coupled with increased trade marketing and an expanded array of trade products, our sales to electricians, builders, and interior designers improved by an impressive 21.6% compared to the previous year. Notably, our online trade sales also experienced robust growth with a increase of 36%. These achievements proved instrumental in mitigating the impact of the softening consumer spending environment. Throughout the year, due to construction delays on many sites, the group was not able to grow the total store count. This wasn't from lack of trying. We unfortunately needed to shut two stores. We opened two new stores and relocated two stores to better sites.
Despite not being able to grow the store count, there was still plenty of activity during the year. During the year, the group invested more into marketing. Overall, up 7.6%, with a major increase occurring across our trade marketing program, promoting the Beacon Trade brand and the many benefits of partnering with Beacon Trade. Thank you. I'll now pass you over to David to review some further financial results.
Thank you, Glen. Sales on page eight. It's exciting to recognize the Beacon Lighting team for achieving a record sales result of AUD 312 million in FY 2023. Throughout the year, comparative sales increased by 0.4%, with a comparative sales increase of 6.4% in H1, followed by a 5.4% decrease in H2. The best performed states were South Australia, Victoria, and Western Australia. Trade sales for all the trade businesses and channels continued to underpin the group's sales results. Total trade sales increased by 21.6%. Online trade sales were a highlight, with an increase of 36%. Beacon Lighting Commercial and Custom Lighting need to be recognized for achieving record sales in FY 2023. Gross profit.
The Beacon Lighting gross profit increased to AUD 311.3 million, or 67.7% of sales. Being a vertically integrated business, Beacon Lighting can manage the product supply chain from factory to customer. This means Beacon Lighting does have intimate insight into the cost base and can manage selling prices accordingly. Despite experiencing product inflation at various stages throughout the year, the sales mix and the sales mix towards trade, Beacon Lighting has retained a good portion of the gross profit margin improvements achieved over recent years. The 636 new products introduced by the Beacon Lighting team consists of the latest fashion, innovative, and energy efficient and fan products, and when combined with the outstanding service from our store teams, have continued to excite our retail and trade customers and support our gross profit margins. Expenses.
Like many other businesses, Beacon Lighting has experienced inflationary cost pressures with a number of our expenses. Beacon Lighting has managed our expenses carefully and achieved a particularly good outcome in the second half of the year. Beacon Lighting has continued to invest in marketing for our retail, trade, international, and new businesses. With the recent success of sales to the trade, a lot of marketing investment has been directed towards retaining and acquiring trade customers. Selling and distribution expenses have increased by 7.5%, with significant increases in freight and maintenance costs. There's also been a modest increase in general and administration expenses. The 6.5% increase in depreciation reflects the increase in property leases and the continued CapEx investment in the future of the group. The 15.3% increase in finance costs reflects the recent increase in interest rates.
Overall, operating expenses for the year increased by 6.9% to AUD 126.8 million, or 40.6% of sales. Balance sheet. The Beacon Lighting trade receivables have increased by AUD 1.5 million, reflecting the growing importance of trade. Other receivables, consisting of loans to the Large Format Property Fund for development projects, have increased by AUD 2.5 million. Inventory peaked in December 2022 at AUD 107.1 million, due to the increased orders for safety stock and the Chinese factories improving their manufacturing capacity, resulting in orders being shipped early to Beacon Lighting. Since then, the inventories have been carefully managed to finish the year at AUD 96.9 million. Substantially supporting the investment in inventory, total borrowings have increased to AUD 22.4 million.
Beacon Lighting still has a significant balance of unused bank facilities to support future growth. Beacon Lighting finished with a cash balance of AUD 20.7 million. Cash flow. Operating cash flows have declined due to the increased investment in inventory, receivables, and the reduction in payables. Beacon Lighting has invested AUD 11.6 million in the future of the group, which included stores, technology, the Beacon Group Support Centre, and product development. The group is delighted to have paid AUD 18.6 million in dividends to our shareholders, plus AUD 2.2 million in dividends, which have been reinvested into BLX shares. The dividends. The board of directors have reintroduced the Dividend Reinvestment Plan. four shares issued under the Dividend Reinvestment Plan will be issued at a 5% discount to the market price.
The directors have declared a fully franked dividend of AUD 0.04 per share for the second half. The directors have either paid or declared a fully franked dividend of AUD 0.083 per share for FY 2023. In the future, the annual dividend payout ratio is expected to be 50%-60% of the net profit after tax result. Thank you, and I will pass you back to Glen.
Thanks, David. Let's move on to page 14, where we'll outline our key strategic pillars for growth. Our four growth pillars remain a steadfast guide, driving our efforts this year and beyond. Our commitment revolves around stores. We continue to evolve our retail customer experience, solidifying our market standing by offering exciting products and lighting design in our industry-leading showrooms. Trade, nurturing supportive relationships with electricians, builders, and interior designers, and reinventing how they purchase and specify their lighting, ceiling fans, and electrical accessories for the Australian home. E-commerce needs to continue to evolve to be a seamless experience for our customers across Beacon Lighting and Beacon Trade, in-store or online, however, and wherever our customers want to engage with us. New businesses and international opportunities.
We're exploring growth prospects that align with our strengths and values, and leverage the products that are designed and developed here in Australia and sold worldwide. These pillars remain the foundation of our strategy, anchoring us in delivering customer-centric results. We turn onto page 15. We'll provide an update on the first growth pillar, our core store operations. Beacon Lighting occupies a unique position in the specialty lighting, ceiling fans, globes, and electrical accessories category. With 119 stores spanning all states and territories, bolstered by robust logistics and infrastructure, and a vertically integrated supply chain encompassing design, development, manufacturing, marketing, and sales, we maintain a leading role within our category.
Our commitment to delivering value to our store customers is epitomized by the engaging in-store experience we offer, industry-leading products, the expertise in our service, as well as the convenience of click and collect and online shopping. During the year, new store openings were tempered by construction delays across several prospective sites. Nonetheless, we successfully opened new stores in Pimpama, Queensland, and Armadale, WA, and executed store relocations in Nunawading, Victoria, and Southport, Queensland. We also made the strategic decision to close the Clarkson store in WA, and the Crossroads store in New South Wales. We're pleased to continue to grow our comparative store sales across the network by 6.4% in the first half.
However, comparative sales were below last year, down 5.4% in the second half, and therefore, gave us a minor increase for the full year of 0.4% over last year. Creating bespoke lighting designs for our customers is core to our service offering. We were pleased to grow our Beacon Design Studio sales by 38%. Elevating the customer experience, we partnered with Touch, an initiative that introduced 74 interactive touchscreens across our network. These screens enable customers to explore products beyond what's physically displayed in-store, offering lifestyle images for inspiration. Additionally, Touch provides our trade customers access to their personalized accounts, showcasing their purchase history, exclusive trade pricing, and Beacon Cash balance. Innovation remained a hallmark as our dedicated product team, based here in Australia, conceived and developed an impressive 636 new and exclusive products.
These offerings embodied the latest in technology advancements, style, and essentials for the trade. As of the end of financial year, our VIP member base tallied at 989,000 customers, affording us the opportunity for personalized offerings and services through direct marketing. In March of this year, we refreshed our store network plan, identifying the potential for an expansive 195 stores across Australia, signifying a remarkable 64% store expansion opportunity. On page 16, we'll provide an update on the trade growth pillar. Our top priority for growth remains trade. By supporting our trade customers, we create positive impacts on their businesses and their lives. In December, we unveiled an innovative trade loyalty program after more than a year of development. This program benefits trade customers and their clients, streamlining processes and enhancing rewards for our loyal trade partners.
Beacon Lighting uniquely connects Trade professionals, electricians, builders, designers, and homeowners. This mutual referral approach empowers Trade growth while rewarding both the Trade customer, their clients, and the overall industry. Despite home building turbulence, Beacon Trade sales increased by 21.6%, showcasing consistent progress in growing market share. With a shortage of housing across Australia, the Trade growth opportunities are significant. 36% of Beacon Design Studio projects were completed for the Trade or their customers, showing a great time-saving resource for our Trade customers. At the end of the financial year, we grew our valued Trade member base to 50,700 partners. Beacon Commercial achieved an 18.5% sales increase, primarily catering towards the volume residential builders and commercial projects. We expanded our Trade-specific product range by 200 items and introduced new in-store merchandising displays.
This year saw an unparalleled investment in trade marketing, effectively conveying the many benefits of the Beacon Trade partnership. Our commitment to trade growth continues into financial year 2024. On page 17, we'll focus on e-commerce growth pillar. Beacon Lighting now operates 16 websites, catering to various brands and sales channels within the group. Our primary websites are beaconlighting.com.au and beacontrade.com.au. Throughout the year, we introduced two new websites to promote specific brands, GE Imagine Smart Lighting and Made by Mayfair, a high-end lighting brand. Our Beacon Trade website experienced remarkable growth, with a 47% increase in visitation and a 36% surge in sales, driven by expanded trade marketing, new product offering, and a growing trade customer base. Our value trade customers can shop online 24/7 and get their products delivered free to site or their home or office.
They will also receive the same great trade prices that they receive in-store and grow their Beacon Cash balance when shopping online. We maintain a focus on personalization across our website to enhance the online customer experience. Additionally, we upheld our industry-leading offering of three-hour customer delivery in major metro markets and one-hour click and collect for both retail and trade customers. As post-COVID shopping habits normalized, more customers returned to our store network, leading to an overall decline in online sales. Nevertheless, online sales continue to contribute significantly, representing 10% of overall store sales. Crucially, we remain committed to investing in our online channels, ensuring a seamless customer experience both in-store and online. Moving on to page 18, we now turn our attention to the final strategic growth pillar, new businesses. Our new businesses offer exciting opportunities for diversification beyond our retail, trade, and e-commerce core.
These emerging ventures allow us to invest, learn, and develop, and foster growth for the future. Beacon Lighting Europe displayed great sales momentum, achieving an impressive 53% sales increase. In the U.S., our lighting show room channel experienced a 32.8% growth in customers. While the overall U.S. business couldn't replicate the record results from financial year 2022, due to some of our customers being overstocked and a shift in e-commerce demand, Beacon Lighting USA still achieved a 22.6% increase from the financial year 2021 results. Though slightly behind last year's record, we remain committed to growth of ceiling fan sales in the U.S. market. Our efforts into China market remain positive, with Tmall Global sales channel increasing almost 100% in sales. Among our emerging businesses, Custom Lighting reported a terrific 32.5% sales increase.
Connected Light Solutions, our roadway lighting business, grew by 29.3%. Masson For Light, our architectural lighting business, grew by 16.4%. Light Source Solutions, our globe business in the New Zealand market, grew by 6.7%. Additionally, the group now holds a 50% stake in seven retail property sites within Australia, aligning with our strategy to enhance ownership of operational sites. Notably, we successfully completed the development of a site in Southport, Queensland, and then relocated our Southport store to this new location. On page 19, we'll talk about sustainability. Beacon Lighting Group firmly believes that every business can positively impact the environment. As Australia's leading lighting supplier, we've dedicated the past decade to implementing operational measures aimed at minimizing our environmental footprint. This commitment is evident in our utilization of solar power.
We've equipped 62 of our stores and all distribution centers with large solar systems, harnessing renewable energy to directly power our operations. We commenced a trial in New South Wales and South Australia stores to evaluate the possibility to recycle globes for our customers. In alignment with our environmental goals, we've phased out single-use plastic carry bags, introduced recycled paper bags as an eco-friendly alternative. Our packaging strategy emphasizes sustainability by substantially eliminating the use of polystyrene and plastics in our packaging, which reduces our impact on landfill waste considerably. We've eliminated outer packaging for goods sourced from overseas suppliers. Embracing sustainability, we've integrated returnable wooden pallets into our store network deliveries. Our LED globe range, thoughtfully designed and offered to our customers, surpasses Australia's draft determinations on LED and incandescent globe efficiency standards.
At the core of our mission is a commitment to innovation, efficiency, longevity, quality materials, and thoughtful design. Our aim is to provide customers with products that not only save electricity, but also offer years of dependable lighting and ceiling fan use. On page 21, we can review the financial year 2024 outlook for the Beacon Lighting Group. Company store comparative sales have made a slower start to financial year 2024, compared to the elevated post-COVID sales result in Q1 financial year 2023. Our commitment to enhancing the lives and businesses of our trade customers remains Beacon Lighting's top priority, with positive trade sales momentum continuing into the early stages of financial year 2024. Current gross profit margins remain consistent with the results from financial year 2023.
Exciting prospects lie ahead, as we anticipate the opening of eight new stores in FY 2024, with stores in Mount Barker, South Australia, Mildura, Victoria, Auburn, New South Wales, which is a property fund development, Warrawong in New South Wales, Busselton in WA, Devonport in Tasmania, Gregory Hills in New South Wales, and Ballina in New South Wales. Additionally, we plan to relocate the Cranbourne, Victorian store to a larger and more prominent site. Our international expansion continues as we introduce more Australian-designed fans and lighting products to our overseas markets, including the USA, Asia, and Europe. With greater opportunity to travel, our product development team look forward to introducing the latest technology, fashion, and energy-efficient products to our valued customers in Australia, staying at the forefront of lighting, ceiling fans, and electrical accessories.
Our focus on store expansion, Beacon Trade, e-commerce, and the Beacon International product range positions us to deliver the most advanced lighting, ceiling fans, and electrical accessories, underscored by expertise in our category. Thank you for your time. I'll hand you back to Ian to address any questions.
Thank you, Glen and David, for your very comprehensive reports. Now we're open for questions. Any questions for us?
Thank you so much, Ian. If anybody would like to ask a question, please press star one on your phone now, and we'll place them in queue. We have our first question from Taylor Guyot at Barrenjoey. Go ahead, please, Taylor.
Hi, guys. Thanks for taking my questions. My first one is: How should we think about trade sales growth into FY 2024?
Thanks, Taylor. Look, we've been on a push for Trade sales since 2020. That's when we really started to push into it, and I think, you know, we're part of the way along the journey. We've had significant growth in those years, and we expect to be able to continue to drive growth through our initiatives that are still coming into the business. Whether that's through new products, new marketing, and the awareness of understanding how to better serve our Trade from our 1,100 team members, that's continuing to build. It is still our number one priority. We've just finished our national conference with guys going around to all the state teams, all the store managers, and, you know, to say that most of the conversation was around Trade.
It was, an exciting conference, and, I mean, we're pushing very hard towards.
It's a, it's a long journey, and we're probably only into the early starts of that journey, so there's a lot of other programs that, you know, they have to be initiated, and we're pretty excited with the prospects of that journey.
Okay, great. Thanks. Then just on gross margins into 2024, how should we think about them in the context of a weaker AD, but also better freight rates?
Yes, we have certainly had a. The Aussie dollar certainly hasn't done us any favors over the last probably 12- 18 months. But obviously we've had some advantages off freight, and also we're starting to get some slightly better prices out of the China factories as well. Maybe the two counter, counter each other, and we have done a lot of work, good work, on managing our retail prices, so I think our margins should be, should be similar to where we are, historically.
I guess one of the significant benefits Beacon has is that we are vertically integrated, so we can see where things are moving in China, and we can see where freight rates are moving, then, of course, we have to adjust for the Aussie dollar. You know, we have proved over many years that we can adjust to the changing circumstances because we control that vertical integration. We've got a long tail in the stock. You know, stock is stock that we're selling today is stock we bought eight months ago. You know, you've got to go back eight months to see what we will cost it.
Okay, great. Thanks. Then last one from me. Could you please quantify your exposure to minimum wages, rent, and any other cost increases for FY 2024, and also just what portion of your cost base is variable versus fixed, please?
Wow, that's.
Big question.
Well, you know, wages are obviously going up, and you've seen the minimum wage increases going through. The vast majority of our team members are well above the award. But it does set a view out there about what wage increases should look like for our team members. That's something we've got to be mindful of. But we've also got to be conscious that we're wanting to best serve our trade customers, and we've had probably more customers coming back into the stores versus online. There is a mix there about how you resource the stores and how many team members you need in to cater to that traffic demand. That's the first part.
I think from expenses point of view, you know, we've seen, you know, obviously inflation across many expense lines, but it looks like some of them may be starting to settle down a little bit. I definitely think our first half expenses experienced greater inflation pressures than what we've seen in our second half, and we've been able to much better control the second half expenses. I think we should be able to expect that going forward into this first half of financial year 2024, that expenses will be tightly watched and closely managed.
Did we answer-
Great, thanks.
Your questions, Taylor?
Yes, sorry, just also the portion of what, what's variable and fixed, please?
Variable versus fixed? Well, yeah.
Mm-hmm.
You can think, you know, obviously rents are relatively fixed out there. We only have the opportunity to negotiate a small handful of rents out there.
They're usually a seven-year term, so that's a, that's a fixed cost.
Yeah, yeah, most of your electricity cost is relatively fixed, and we've been doing reasonably well with electricity costs, particularly our solar systems. Freight costs are, you know, they, they tend to move around a lot, but unfortunately, we need to move freight all around the country, so you, you know, you don't have a lot of bargaining power when it comes to freight costs. That's been one of our highest increases throughout the financial year 2023. We would expect that that's probably not going to be as much of a challenge in the financial year 2024. I just hope it gives you a bit of a flavor on the variable versus fixed.
Yeah, that's great. Thanks very much for that.
Thanks, Taylor.
Thank you. Our next question is from Alexander Mees at Morgans. Go ahead, please, Alexander.
Thanks so much. Just a first question to follow up on Taylor's question, really, just around general admin expenses. I think they were up 9% in the first half, but only 2% for the full year. What, what exactly changed to, to ensure that you had a much better outcome in that line over the second half, please?
In the second half, we did provide for some sort of executive bonuses in the first half, given the, the performance against budget. That was certainly not needed in the second half. There was a little bit of a reversal there.
That's helpful. Thank you. Then just with regard to sales, I'm just trying to disaggregate some of the building blocks here. Could you give me a sense for what international sales did in aggregate? Also, I'm assuming that we saw about a, maybe a negative mid-single digits movement in retail sales over the course of the year. Is that roughly right?
I think international sales were just slightly down in total. That's because we had some areas that were increasing and some areas that were decreasing. I think when we have a look at just the retail sales going to retail stores, they were actually just slightly ahead, just slightly ahead. Certainly not showing the same growth as what we've seen from our trade customers. Yeah, I think that's, that's probably about a summary of it, David.
Yeah, Alex, the, the online, sales did decline in our stores.
Yeah.
That was sort of the big sort of decline we had in stores this financial year, obviously, compared to lockups in 2022.
Yeah, that makes sense. Just sticking with, with sales, I understand you don't want to give a number, but you referred to a slower start to FY 2024. I guess, how, how does that compare to, to what you might have expected?
Well, I think what we've got to consider is Q1 last year was, I would say, almost extremely elevated sales, that we'd experienced. If you put your mind back to then, it was obviously, it was post-COVID, but the year prior to that, we had New South Wales and Victoria in lockdown. The sales growth that we were, getting over from the Q1 results were, you know, strong double-digit comps, and that's what we're cycling now. You know, are we disappointed with our current results? Well, it's probably what we would have expected, being how strong that first Q1 was in FY 2023. We see as we come into Q2, things start to get a bit easier from a comparative sales point of view. That's just, where we are.
You know, the market tries to look for that six to seven weeks of sales, and we're always, you know, reasonably hesitant to provide any detailed information about it, because in retail, that is a very short period of time. We are cycling those big results, but we expect coming into Q2, it should be a fair bit easier.
Yeah, I understand that. The key thing is it's not far from your expectations. Then just finally, trade, obviously another really great year for, for trade. What, what proportion of overall revenue came from trade in 2023, please?
I think we got to... Was it 29, David? Is that right?
I think it was, yeah.
29% was total trade sales, which, you know, if we went back five years ago, we probably would have been around about 14%-15%. There's certainly been a big shift in the business, and as we indicated through the presentation, yeah, I'm glad that we had the strong trade sales growth to help the overall sales, because, you know, certainly the consumer was a bit softer than what we've seen in the past couple of years. That did help support the overall sales, was that strong trade growth.
That's great. They'll certainly crack 30% in 2024, I'm sure. Great. Thanks so much.
Thanks, Alex.
Thanks.
Thank you. Our next question is from Sam Teeger from Citi. Go ahead, please, Sam.
Thank you. Hi, Ian, Glen, and David. Thanks for the presentation this morning. In the current weaker sales environment, how long are you finding it takes for a new store to, one, break even, and then, two, mature? Just trying to get a sense as to the margin impact from the larger number of store openings you'll have in FY 2024.
Well, Sam, I think it's a bit tough to say because we've only opened two new stores in the year. Historically, we have obviously seen an improvement in that number over the last few years compared to where we were a number of years ago. You know, what we've seen over for the stores that we have opened is a more rapid increase in sales and with the increasing gross profit margin for those stores as well, obviously the payback is a fair bit quicker. We would anticipate, you know, eight stores is a lot of stores to open for us in a year. We usually do four to six. We would anticipate that the majority of those will be very successful stores.
We're, we've certainly been waiting for those, these stores for probably, 18 months longer than what we would have anticipated, so we're very keen to get into them.
Got it. This time next year, do you think there are likely to be a temporary margin headwind, as, as they've been ramping up, or you wouldn't expect that?
... I, I think we've been able to open the stores more effectively over the last 12 months, and that won't, that won't change because the, the stores have got larger and more exciting, and overall, the customers are showing their support by, you know, ramping up the sales, more quickly. It used to be six, six years to maturity. It's probably come back, you know, a fair bit. Some of the stores have been very, very successful over the
Yeah. I think, I think it's the trade, the trade is, we're actually getting into the trade in, in new stores a lot quicker than we did previously, and I think that's what sort of stretched out the, you know, the maturity cycle. We're actually having a lot stronger sale results in year one than we had, previously, Sam.
Got it. You said 6 years to maturity,
That used to be the historical measure, yeah.
Yeah.
That's improved. That's probably improved in the last two or three years.
Got it. What's the average period to break even?
Oh, I think if, if we were opening eight stores, the significant majority will be, be profitable this year immediately. Yeah.
Okay, excellent.
just at the.
Might be as nice a margin, your profit margin, but it'll still be a good break even position.
Yeah.
Okay, excellent. The eight stores, how many of the eight at the moment would you expect will fall in the first half?
It's so hard to call.
There is a bit of a push in for the first half.
Yeah.
You know, you know, they might be in the second quarter, you know.
It's a heavy run-up to Christmas.
Mm.
It seems at the moment, trying to get them open.
We're, we're pretty confident we'll, we'll get them all, all open and the majority. Well, more than 50% will be in the first half.
Yeah.
Okay, that's helpful. And, and just last question, if we could just talk about inventory a bit more. Just wanting your thoughts in terms of how you're feeling about your inventory position more broadly. I've noted in FY 2023, inventory days are up, inventory write downs are up, and the provision for stock obsolescence is also up. Just do you feel you're carrying too much stock? You know, what's the plans to address this over the next
Integrate the new product, the new trade product within the system. That's one component to it. We are also getting, you know, discounts on discounts from China. A lot of factories under extreme pressure currently there. That's going to be helpful in regards to being able to, you know, probably reduce the cost of goods. So, you know, I don't think we-- yeah, we, we manage stock on our perception that, you know, you're buying 30-60 light fittings for a house, and if you're out of stock, you cause a problem for your trade suppliers. One of the key components that the trade guys want is to the availability of stock and having a reasonably diverse range that, that forces us to keep a fair amount of stock.
You've got to be careful, too, Sam, to compare, you know, the, the stock numbers previously through COVID period. You know, you couldn't get any stock, and you were selling things that were almost things that were about to be deleted without having to delete them. You know, it is a different environment now.
Yeah. I think from-
Yeah, sure.
Talking about, you know, the currency of the stock or the cleanliness of the stock, we feel confident with the product. I mean, we've got a lot of margin in a lot of these products that if we have to take a haircut on it to sell it and clear it through, it's not gonna overly impact the overall gross profit margin, but we can clear it pretty quickly if we had to. Now, there's not a lot of products, where Ian and I are both very close to the product range. There's not a lot of products that we're overly concerned about.
Excellent. Thank you.
Thanks, Sam.
Thank you. Our next question, my apologies if I don't get this name correct. Kseniya Chadayeva from Jarden. Go ahead, please.
Morning. Just on the growth in the U.S., it was impacted and was because we've done. How should we think about this going forward? Any updates on how your new D2C website is performing?
Sorry, sorry, sorry, Ksenia, it's quite hard to hear you. Do you want to just repeat the first part of the question? I think it was about the U.S.
You're very mute, very difficult to hear.
Right.
I don't know if you need to get closer to your microphone and probably speak a little bit slower for us.
Just on the U.S. growth, it was impacted this time. How should we think about this going forward? Any update on how your new D2C website is performing? Any extra color on U.S. would be good. Thanks.
Yeah, no worries at all. Look, we're still 100% behind the U.S. business. It was definitely a slower year than what we would have liked. We were coming off a record sales result in financial year 2022, and what we saw within financial 2022 was similar to what Beacon Lighting went through. There was a lot of businesses that overstocked because it was hard to get the inventory during FY 2022. They're our customers now. You know, in Australia, it's easy for us because we are vertically integrated. We buy the product, and we sell it through our stores. In the U.S., we're selling to these customers, these wholesale customers. They overordered, and of course, what happens? They stop ordering for a short period of time.
What we can see from the half to half sales in the international business was that the first half was slow, the second half we did actually have some growth there. We just, we see it's a rebalancing, and these customers will get back up and reordering again. This is happening all throughout China at the moment. There's a lot of factories that are quite concerned that the U.S. demand has pulled back so dramatically. I actually don't see it that as, as dramatic as that. I see that a lot of the U.S. businesses were definitely overstocked, and that's well, well discussed and documented.
Now they're just starting to get their inventory back under control and starting to place regular orders like they had been used to, and we definitely saw that in the second half. We're 100% supportive of the business, looking forward to the future growth in that business. It's a huge market and exciting opportunity. The B2C website has been an interesting one. We've certainly been focused more so on other existing channels, so e-commerce channels and our showroom, growing our showroom channels. You've seen in the presentation pack that we grew our showroom channel by customer base by over 30%.
The B2C is a difficult one because you have to have quite a number of resources to service that B2C customer base, and it does somewhat fight against your current wholesale customers in the U.S. market. We're not putting as much emphasis behind the B2C business. In fact, we're not spending any marketing on AdWords, pushing customers to that B2C business. Rather, we're trying to support our on-sellers, our e-commerce platforms and our showroom channel, so that they can grow the sales for us. That's our main focus at the moment.
Yeah, the international business is, you know, a, a good, solid business, and it's been profitable for many, many years. In that regard, it's got a good, solid basis to work from. I suppose what we're pretty excited about is to finally be able to get back and talk to our customers, post-COVID, because we'll be exhibiting in Dallas, Hong Kong, and Frankfurt this year, and that's the, the first time where we've actually been able to get out and, and talk to our existing customers and find new customers for three years.
Since 2019.
Yeah.
Thanks. Also on, on your, Sorry, you had record sales in your commercial and Custom Lighting. It seems like construction activity is starting to ramp up across the industry after a significant backlog. How do you see your order book in the next six to 12 months?
Strong. Look, we've, we've seen the commercial order book strong for the last two years, they're predominantly selling to the volume residential builders. There's obviously been a fair bit of pain out there for volume residential builders, but I think we've been servicing our customers well. There's still a lot of houses that need to be finished off and a bit of a backlog there. It looks like, you know, the, the governments are finally only a bit more supportive of putting a bit of stimulus into the volume residential building, building to get more housing going. You know, it's been surprisingly consistent.
Yeah, I think we were very surprised by the success of our, our trade business. We thought, you know, with the, all the talk on, you know, the construction side, the volume residential building and the, and the slowing down of permits, we'd see a falloff. It keeps, keeps on continuing to have a very, well, there's a, an order book going forward which hasn't changed very much over the last 12 months.
Yeah.
It's not expected to change very much either.
Thank you.
In regard to the orders held in hand.
Yeah.
It's not decreasing.
Yeah.
Okay?
Thank you, Ian. We don't have any further questions.
Very good. Okay. Thanks very much, Lisa. If that's the situation, we can enjoy the rest of our day and let everyone get back to work. Thank you.
Thank you. Thank you so much, Ian.
Bye.
Thank you.