Lovisa Holdings Limited (ASX:LOV)
Australia flag Australia · Delayed Price · Currency is AUD
23.39
-0.40 (-1.68%)
Apr 28, 2026, 4:10 PM AEST
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Earnings Call: H1 2025

Feb 23, 2025

Operator

I would now like to hand the conference over to Mr. Victor Herrero, CEO. Please go ahead.

Victor Herrero
CEO, Lovisa

Good morning, everyone, and thank you for taking the time to dial in. On the call today, you have our CFO, Chris Lauder, and myself, Victor Herrero, CEO. As you are aware, this morning we published our half-year results to the ASX, and we would like to talk you through them. I will now do a page turn through the highlights of the presentation, and we are happy to take any questions at the end. If we turn to page four, we will talk through some of the highlights of the year. I am pleased today to present another solid result for the first half of fiscal year 2025, which is again evidence of strength in the team, the product, and the potential of the business.

Our store rollout continued through the year, though it was at a slower pace than we have previously achieved. We have opened 57 new stores in the period, taking the store network to 943 stores at half-year end. This allowed us to deliver solid growth in total sales of 8.8%, which included comparable store sales up 0.1% on prior year. Gross margin was again a highlight, offsetting the impact of upward pressure on cost of doing business as we continue to make investment into growing the business.

As a result, we delivered an EBIT of $ 90.2 million, up 10.7%, and an NPAT of $ 56.9 million, up 6.5%, which has allowed the board to announce an interim dividend of $ 0.50 to be paid in April. If we turn to page six, you can see the sales performance for the period that shows the benefit of our continued store network expansion. Looking to our region, growth was again strong in the European and Americas market, with those regions providing the majority of new store growth. The Asian region continued to be the most challenging market and opportunity for improvement. I will now hand over to Chris Lauder, our CFO, to talk through our financials.

Chris Lauder
CFO, Lovisa

Thanks, Victor. Morning all. If we turn to page seven, gross profit was $334.7 million at an 82.4% gross margin, up on last year by 170 basis points, which was achieved on top of the 40 basis point increase achieved in the first half of FY 2024 and 410 basis points higher than the first half of FY 2022. This result has been delivered from tight management of pricing and promotion and our focus on keeping our inventory healthy, as well as improved performance in management of shrinkage across the business.

We've continued to focus on the efficiency of our inventory position and are very pleased that we have been able to close the half-year in a good state. Turning to page eight, we'll talk to our profit. As you can see, we've again been able to deliver growth in both EBIT and NPAT despite the impact of flat comps for the half and inflationary pressures on our cost base. We've continued our ongoing investment into service and management structures, technology, supply chain, and our digital marketing and events capability to support our constantly growing business.

The upward pressure on our cost of doing business was offset by the reduction in the CEO LTI expense from $ 6 million in the prior period to $ 1.3 million in the current half, which, when combined with the strong gross margin for the period, resulted in an increase in EBIT margin for the period. NPAT was, however, impacted by a higher effective tax rate for the half, with the timing of recognition of tax losses in relation to emerging markets impacting the prior half-year favorably and the current half-year unfavorably, resulting in an increase in effective tax rate to just over 29% for the half-year compared to 26.4% in the prior period.

As a result of this, NPAT was up 6.5% compared to the first half of FY 2024. Turning to page nine, you will see that the cash generated by the business has again been solid, with cash from operations before interest and tax of $141 million for the period, reflecting tight management of our working capital. While this is lower than the same period in prior year, this was largely a result of the very strong performance in prior year driven by the renegotiation of supply terms and the impact of the timing of payments relative to the half-year end date. Cash capital expenditure for the period was $ 17 million, predominantly for new store fit-outs.

Cash interest and lease payments were also higher than prior year due to the growth in the store network. Turning to page ten, you will see that the balance sheet remained strong, with a clean inventory position and significant liquidity available to fund growth, with net cash at the end of the half of $ 6.7 million and total cash debt facilities of about $ 120 million. Solid profit result for the period and continued strong cash flow and balance sheet position has allowed the board to announce an unfranked interim dividend of $ 0.50 per share, representing the distribution of surplus cash currently in the business.

As we have said previously, the board will continue to assess dividend levels each period end and determine the appropriate level of dividend based on profitability, cash flows, and future growth CapEx requirements in the context of prevailing economic conditions. The board does not currently have a specific dividend payout ratio and will continue to base dividends on the cash flow needs of the company and the structure of the balance sheet. I'll now hand back to Victor.

Victor Herrero
CEO, Lovisa

Thank you, Chris. If we turn to page 11, a quick update on store numbers. The key driver of future growth for Lovisa continues to be our global store rollout. We finished the period with 943 stores trading in 49 markets, with 57 new stores open for the half-year. Although the pace of rollout was slower than prior years, we remained focused on continuing the growth of store network globally and were pleased that we were able to deliver an acceleration in the pace of rollout through Q2 after a slow start of the financial year.

T he strong base we have built in the European market allowed that market to deliver the largest share of new store growth for the period, with 25 new stores, and provide us with a very strong base to continue to expand from. In the Americas region, we were able to make good progress in our Canadian store rollout, now trading from 23 stores in that market. We were also able to open a number of new franchisee stores in the period to continue our growth in the South American and African markets, with new franchisee markets open in Ivory Coast, Republic of the Congo, and Panama.

Turning to page 12, you can see a recap of the business strategy, which set out the keys of our success to date and our focus for the future. Our strategy is unchanged. We continue to be focused on the global expansion of our physical and digital store network. As you have already heard, we have made strong progress in delivering on this strategy during the current half-year and have laid solid foundations for continued growth in the future.

We have continued our focus on delivering an omnichannel experience to our consumers and have improved our e-commerce execution at the same time as expanding our customer reach by adding presence on a number of new online marketplaces during the period across multiple markets. We have also continued our ongoing investment in customer experience, support system, and supply chain, with the opening of our new 5,000 square meters U.S. warehouse in August 2024, which is now successfully servicing more than 250 stores in the American region.

We have also invested during the period in enhancing our customer engagement through social media and events, with a number of influencer events and piercing parties held in key locations around the world during the period. We remain excited about the future and believe significant opportunity exists for continued future growth. On page 13, I will talk to the trading update for the second half to date. Trading for the first seven weeks of fiscal year 2025 saw comparable store sales for this period up 3.7%. Total sales for this period are up 12.9% on the same period of fiscal year 2024.

Since the end of the half, we have opened 16 stores with two closures and one relocation, with a total store count of 956 stores, and expect this store rollout momentum to continue. We also expect to open our 50th market globally in the coming week, with our first company-owned store in Zambia, Africa, set to open. We continue to focus on opportunities for expanding both our physical and digital store network, and our balance sheet remains strong with available cash and debt facilities supporting continued investment in growth.

To summarize the half-year on slide 14, our sales performance was solid for the period, with growth primarily from network expansion, with comps sales flat to deliver overall sales growth of 8.8%. Our global expansion delivered 57 new stores open in the period, finishing the period with a total network of 943 stores. Gross margins were again outstanding at 82.4%, an improvement of 170 basis points on prior half-year, which was achieved along with a clean inventory position.

This combined to deliver good profit growth, with EBIT of $ 90.2 million, up 10.7% on the prior half-year, an NPAT of $ 56.9 million, up 6.5%, with our strong cash flow and balance sheet position allowing the board to announce an interim dividend of $ 0.50 per share to be paid in April. I want to thank the entire global Lovisa team for the outstanding work they are doing to deliver these results.

With that, I want to thank you for the time today, and we are happy to take any questions.

Operator

Thank you. If you wish to ask a question, please press star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star two. If you're on a speakerphone, please pick up the handset to ask your question. Your first question comes from Shaun Cousins from UBS. Please go ahead.

Shaun Cousins
Executive Director and Head of Retail and Consumer Equities Research, UBS

Thanks, sir. Good morning, Victor and Chris. Maybe just on gross margins, obviously a very strong result in the half, up 170 basis points and 410 the first half 2022. Could you just amplify a little bit around the ongoing management of pricing structures? Is that just raising prices where you think you can and the supplier cost inflation? Just are you able to get better terms out of suppliers? And within those answers, do you think these tailwinds can continue? And have you seen the benefit of higher prices come into like-for-like sales growth? Say was higher price a big driver of the comp growth that you reported, say, for the first seven weeks, please?

Victor Herrero
CEO, Lovisa

Thank you for your question, Shaun. It's an outcome that has been, I think, for the last four fiscal years, we've been concentrating as well on margin, and I think that's a reflection of consistent work over the last four years. It's not only price increases, it's basically also negotiating margins with our suppliers and all the other things that are helping us, being very careful on any promotion, so it's kind of several actions that are summarized in the gross margin, and we expect always to try to find excellence on the gross margin, and we'll continue trying to improve our gross margin in the future.

Shaun Cousins
Executive Director and Head of Retail and Consumer Equities Research, UBS

Was price a big driver of like-for-like sales?

Chris Lauder
CFO, Lovisa

Obviously, it's part of the mix, Shaun. So we don't try and break it out into those different components, but yeah, definitely has an impact.

Shaun Cousins
Executive Director and Head of Retail and Consumer Equities Research, UBS

Certainly. And maybe my second sort of question is really around cost of doing business. Could you just discuss the higher cost markets? And I assume that's only the corporate-operated markets, but maybe which ones are there? Oh, sorry, are they? And this investment in team structures, technology, supply chain, is the supply chain investment the Columbus DC, and maybe just how you've had to invest in and what you've done in terms of team structures and technology? Kind of what does that mean? And will this increase in CODB, is that just the first half 2025 issue, or will that be something that sort of annualizes this step up, annualizing the second half 2025, please?

Chris Lauder
CFO, Lovisa

Yeah. I guess it's a continuation of the same storyline we've been talking about for a couple of years now, Shaun, that as we've rolled out a lot of new markets, that we get a different mix of cost base of different markets. And as the mix shifts towards some of those more expensive markets to operate, whether that's in store operating costs or the cost of CapEx to build the stores that impacts on depreciation or the amount of support structure you need to put behind it to make it run. All those things combine to make it a more expensive business to run as you grow and increase that scale.

And we've got, as of this week, 50 countries that we operate in, and we've got a lot of countries there that we don't have scale in yet. So that also puts pressure on cost of doing business because we've got to have all the back end set up to do that for one or two stores. So we're not going to go through market by market and call out which ones are the most expensive and what impact each of those has on the business. I guess it's more just a fact of the mix shift towards the newer markets is more expensive than the more established ones. But the biggest challenge from a cost of doing business perspective is we did 0.1% comps in the first half.

So naturally, our cost of doing business, the percentage of sales is not where we want it to be based on that. So our objective is to continue to grow off that base that we've built and use that to grow the business. In terms of supply chain, yeah, definitely we're referencing the warehouse in the U.S. So obviously, that costs money to set up, but it's up and running and it's doing a great job there servicing that market. And we continue to invest in people and making sure that we've got the right level of people and the right quantity of people to run the business and deliver the next stage of growth.

So like I said, it's the same message we've been giving for a while that we'll continue to invest in the business. And if that means that we have a period where we're CODB percentage goes up, then that's okay.

Victor Herrero
CEO, Lovisa

Shaun, in the next few months, as you know, we'll achieve the milestone of having 1,000 stores. And I think it's very important that we dimension ourselves in order to continue growing significantly without any type of struggles in terms of how we distribute our product, how we buy our product. So we opened over the last couple of years one DC in Poland, as you may know, that is serving all our European markets. And right now, we are opening, or we opened the warehouse in Columbus, Ohio, where it's serving at least the 250 stores, but I think we are expecting to continue growing in the Americas.

So I think this is setting up for the future of the organization, which are, of course, incurring a cost, but at the same time helping us to continue doing rollout of stores and rollout of e-commerce platforms.

Shaun Cousins
Executive Director and Head of Retail and Consumer Equities Research, UBS

Fantastic. Thank you for those questions and answers. Pardon me.

Victor Herrero
CEO, Lovisa

Thank you.

Operator

Thank you. Next question comes from the line of Benjamin Jones from JP Morgan. Please go ahead.

Benjamin Jones
Equity Research Analyst, JPMorgan

Morning, Victor. Morning, Chris. Just one question on the US because we added those net two stores for the half. Can you just talk us through what you're sort of experiencing from landlords in the US? And is that pace of growth a slight availability issue or a lease cost sort of not just meeting your internal return hurdles?

Chris Lauder
CFO, Lovisa

Thanks, Benjamin. I think the U.S. is a market we've talked about a bit in the last year in response to this sort of question, and we said that we deliberately slowed down the rollout there for a while just to make sure that we were operationally executing that market, given we've grown so quickly and spread out across the whole country at a pretty rapid rate.

So the tail end of that is what you're seeing in the first half. We're looking to grow that market again, and it would be a second half story, and that's pretty much where we're at, so a lot of the growth in the Americas region was focused on Canada in the first half. We did get a couple of U.S. stores open there already, and there's more to come. But yeah, I mean, landlords, just like anywhere in the world, it depends on the site as to what sort of deal you're getting and whether they're better deals or whether they work for us. But the one thing that we've always said is that we're not just going to do deals to get store numbers.

So we're making sure we do it properly, and we'll get that rollout going again soon.

Benjamin Jones
Equity Research Analyst, JPMorgan

Yep. Very helpful. And then just a question on the gross margin again. It's a fantastic outcome. Appreciate your stock turns fairly low. I mean, how much of an impact have we seen from FX on that gross margin line, and how are you thinking about sort of timing and sensitivity to your USD purchases, and how do you think about sort of hedging profile into 2026?

Chris Lauder
CFO, Lovisa

Yeah. The gross margin impact of FX is a pretty complicated, at least a lot more than it used to be when it was pretty much just AUD to USD that was driving that. So we could call out what that impact is, and it was a pretty clear storyline. As of now, we've got so much of our business either denominated in US dollars, so we're paying US dollars for USD stock, or we're converting euros or pounds or whatever the case might be. So it's actually, there's a bit of natural hedging in there, and it's not as big an impact on gross margin as what it used to be in percentage terms.

So we generally don't talk to it, to be honest.

Benjamin Jones
Equity Research Analyst, JPMorgan

Okay. Makes sense. And then just one final one on that comp sales growth for the seven-week update. Are there any comments that you can make in terms of sort of consistency across regions, and do you think you'll be able to maintain that rate of growth through to the end of the year?

Chris Lauder
CFO, Lovisa

Yeah. I think just one call out on that growth rate. I think the 0.1% comp in the first half is probably a little bit better than that. Just probably heard other retailers call this out, but it's impacted on us as well. That last week of December, just the timing of where Christmas fell, meant that that week was a little bit softer, and the first week of January was a little bit stronger. So we got a little bit of a boost in that week, but we've been pretty happy with how it's continued on for the other six weeks of that seven-week period. So we're hoping we can continue that on.

The comps in the second half are obviously last year that we're cycling are stronger than the first half. But we're pretty happy with where they're at. It's obviously a lot better than 0.1%. But yeah, in terms of calling out individual markets, we try not to do that.

Benjamin Jones
Equity Research Analyst, JPMorgan

Yep. Makes sense. I might just squeeze one final one in. Just on the pace of the rollout you mentioned on the call just now, do you expect that rollout pace to continue? I mean, how much visibility do you have into those store openings through the half? I mean, what sort of lead time do we work to? And is that lead time short enough that you can accelerate store additions as those opportunities arise that you don't necessarily have visibility into as of right now?

Chris Lauder
CFO, Lovisa

Yeah. Obviously, you get to a point during the financial year where you're not going to be able to get many new stores that you haven't already got signed up. Sometimes you get lucky and there's sites that are available pretty quickly, and you can get them open straight away. But we've got a pretty good pipeline of stores coming that we're confident we can continue the momentum that we've had in the first half, particularly since AGM. The pace accelerated from there. So yeah, you guys can do the math and work out what that looks like as a full year number. But yeah, we're happy with or happier with the pace that things have gone at since that point.

Benjamin Jones
Equity Research Analyst, JPMorgan

Very helpful. Thanks, guys.

Operator

Thank you. The next question comes from Julian Mulcahy f rom E&P, please go ahead.

Julian Mulcahy
Managing Director of Small Caps, E&P

Thanks, guys. Good morning. First of all, a question on just the store rollout again. Can you kind of sort of talk through which of the markets you still see a lot of room for upside and also make a comment on where China is at the moment?

Victor Herrero
CEO, Lovisa

Thank you, Julian, for the question. All the markets, they have potential. I think we accelerate the rollout in Canada, for example, but at the same time, we will continue with the rollout in the U.S., European markets, and to some extent, also African market and Asian market. Regarding the rollout for this year, if you do the calculations, we will open more stores than in fiscal 2025. We will open more new stores than last year in fiscal year 2024.

Julian Mulcahy
Managing Director of Small Caps, E&P

Some of the Spain seems really low numbers. Italy's low numbers. Do you have big plans for those markets, or are they about where you reckon they'll get to?

Victor Herrero
CEO, Lovisa

Yeah. We don't go into specific markets, but I think clearly, I think the main driver of our rollout for the first semester was Europe with 25 new stores. You can see that I think we opened some stores in Spain, we opened some stores in Italy, we opened some stores in France, actually everywhere, and also in the UK. I think UK as well is an important market for us. Ireland, as you saw, I think we have several stores at this moment in Ireland, and we will continue finding opportunities. Eastern European markets will be important for us as well. There are plenty of and also new markets in the future, maybe all the European currency markets like Greece, Portugal, and all the others.

So I think plenty of room or wide space still in Europe and also plenty of wide space in America in the three main markets that we have. It's Canada, U.S., and Mexico.

Julian Mulcahy
Managing Director of Small Caps, E&P

The comment on China?

Victor Herrero
CEO, Lovisa

China, we will continue analyzing, and of course, I think the potential of China is tremendous, and we will continue working on China. One thing that is important to let you know is that we are fully omnichannel in China, and basically, we'll continue analyzing opportunities in terms of store rollout.

Julian Mulcahy
Managing Director of Small Caps, E&P

Right. And just one other question, just on the gross profit margin. What was the inventory write-off in the period, Chris?

Chris Lauder
CFO, Lovisa

Not a number that we've called out specifically, I don't think. But nothing in the last year? Nothing of any concern there. I mean, we've been pretty clean with the inventory, and yeah, there's no big upside on that line at all, to be honest.

Benjamin Jones
Equity Research Analyst, JPMorgan

Okay. Cool. Thanks, guys.

Operator

Thank you. The next question comes from the line of Aryan Norozi f rom Barrenjoey, please go ahead.

Aryan Norozi
Founding Principal of Emerging Companies Research, Barrenjoey

Hi, guys. Hope you're well. So the first 16 weeks, you opened 16 new stores. Sorry. So the first seven weeks, you opened 16 new stores. So for the second half, you're on track for 55 new stores, which is 26 weeks contribution. Is that a reasonable number you're looking to, or is the commentary that your rollout maybe per week will accelerate on what you just did in the first seven weeks? Can you just give us some color around that, please?

Chris Lauder
CFO, Lovisa

Yeah. We haven't given any guidance on what we think is going to happen in terms of acceleration. I guess we've said we expect the momentum that we've got to continue. I think you've got a few data points there as to what that could look like based on that momentum and based on the number of stores we've opened since the AGM over that period and the run rate in the first eight weeks of January, February. So yeah, you can come up with a number there, Ari.

Aryan Norozi
Founding Principal of Emerging Companies Research, Barrenjoey

Is the message that look at the rollout between the AGM and the AGM and today, and maybe that's a more reflective number? Because you guys always call out that the rollout is lumpy, and I'm just conscious of annualizing a seven-week period. Are you saying that sort of 14-week period since the AGM update?

Chris Lauder
CFO, Lovisa

That's what I'm saying, Ari, because you take a short period of time, obviously, it's a lumpier outcome. So I'll give you a longer period to look at. But obviously, that will depend on how good we are at getting leases signed and the stores actually open based on what we've got in the pipeline. So yeah, that's why we don't give you guidance.

Aryan Norozi
Founding Principal of Emerging Companies Research, Barrenjoey

Sorry, Victor, did you say, can I clarify? I'm not trying to put words in your mouth. Did you say you expect to open more stores in fiscal 2025 and fiscal 2024 for the group?

Victor Herrero
CEO, Lovisa

Yes. Correct. That's what I said.

Aryan Norozi
Founding Principal of Emerging Companies Research, Barrenjoey

And then historically, GM's in the second half are one percentage point lower than the first half. That's just typical seasonality business mix. Is there anything that would explain why that won't happen this year? Is there any net headwinds or tailwinds that you can call out, or is that a pretty good way of thinking about the business?

Chris Lauder
CFO, Lovisa

Yeah. Not specifically. I think the call out from that perspective, Ari.

Aryan Norozi
Founding Principal of Emerging Companies Research, Barrenjoey

And then, like, the likes of November, December was down 2% year- on- year. If you can just back that out from the result, and then you're now up 4%. Is it just the timing of that weekend, that Christmas weekend, that explains that drop? Was it wildfires in California? I don't know if that's material, but what explains that deterioration and the pretty material step up into January-February ? Because I don't think you put through that much price increases in that month anyway.

Chris Lauder
CFO, Lovisa

All of the above, Ari. I mean, there's so much noise in the comps just from timing of different events year on year over that period. Even at the start of the period, around November, I can't remember off the top of my head, but around AGM time, there was some noise around the timing there as well that was impacting on November month. So it's just, yeah, it's a bit up and down from one week to the next. But overall, we're happier with the trajectory of comps, but still a lot of work to do.

Aryan Norozi
Founding Principal of Emerging Companies Research, Barrenjoey

Perfect. Thanks, guys.

Operator

Thank you. The next question comes from the line of Wei-Weng Chen from RBC Capital Markets. Please go ahead.

Wei-Weng Chen
Director of Equity Research, RBC Capital Markets

Hi guys. Thanks for taking my questions. So can you maybe speak to your exposure to a U.S.-China trade war and, I guess, what can be done, if anything, to mitigate the impact?

Chris Lauder
CFO, Lovisa

Yeah. I guess our exposure to a U.S.-China trade war as it currently stands is whatever the tariffs are in place at any point in time. We don't know what else may or may not happen from that perspective. But you add 10% on top of the cost of our product going into the U.S. from China, and that's where the majority of it comes from. Obviously, that adds 10% to the cost of what's going through our P&L. And we obviously then need to look at what's the market doing with price to offset that because it's not just an us issue. That's an everyone issue. So you'd probably expect that in response, there would be price adjustments marketwide, and we would be part of that.

But yeah, we've obviously got to play it by ear and monitor it closely because there's a lot of news coming out of the U.S. on a daily basis. And yeah, we've obviously just got to pay attention to what's happening there and act accordingly.

Wei-Weng Chen
Director of Equity Research, RBC Capital Markets

Yeah, and just confirming, there's no view to sort of move production or supply, rather, out of China?

Victor Herrero
CEO, Lovisa

Not for the time being. I think we are happy with our suppliers. They know us. Basically, our suppliers as well, they are starting to open new factories in Vietnam, in Cambodia, and in other places around Southeast Asia, which also will help this kind of raise of tariffs from the U.S. or trying to minimize some of them. So at the same time, we work with the suppliers and trying to understand what's going on. The whole point is that we have 50 markets, and there is one market that is raising the duties. So far, we're still comfortable to cope with any type of increases.

And basically, it's not so impactful of a company where it's a global company and with so many markets and so many stores in different markets.

Wei-Weng Chen
Director of Equity Research, RBC Capital Markets

Yeah. Okay. Cool. And then competition. I was wondering if you could speak to whether you've seen or noticed an impact from increased competition in Australia, and how is Lovisa responding to new entrants in the market, or does it not necessitate a response?

Victor Herrero
CEO, Lovisa

We treat the competition very seriously, and I think what we are trying to do is always trying to beat the competition by having better product, more trendy product, and a much better offering than our competitors. And competitors are all over the world, not only in Australia. So we have new competitors coming into the equation on a, let's say, on a weekly basis. We analyze whatever they're offering, and also we analyze basically that we will continue being as trendy as possible in order to have a good offering for our customers and potential customers.

Wei-Weng Chen
Director of Equity Research, RBC Capital Markets

Okay. Cool. And then just last question. You guys have quite an interesting footprint globally. I guess from a value proposition and product market fit perspective, can you maybe compare and contrast, I guess, your stores in your wealthy regions like, say, Australia or America versus developing regions like Africa? In Australia, I guess we all understand how you're positioned. Is that positioning different when we think about lower wealth regions?

Victor Herrero
CEO, Lovisa

We don't position ourselves. It's the customer who is positioning ourselves. So for example, in the case of South Africa, I think that we are a much more aspirational brand that we are in the perception of the customer. We are a more aspirational brand than what we are in Australia. But at the same time, every customer, I think the important thing to position yourself is to have the right product at any given time. And I think that this is what we are trying to achieve by having units on a weekly basis, understanding the rationale of each of the countries where we are doing, repeat only bestsellers, and these kind of things.

The system is very dynamic in terms of what type of product we are putting in every single market.

Wei-Weng Chen
Director of Equity Research, RBC Capital Markets

Understood. Thanks. Thanks very much.

Operator

Thank you. The next question comes from the line of Alexander Mees from Morgans. Please go ahead.

Alexander Mees
Director and Head of Research, Morgans

Thank you. Good morning, Victor and Chris. Just firstly, you mentioned that the Asian market is subdued at the moment. I just wonder what the issue is in Asia and what you think is likely to happen next.

Victor Herrero
CEO, Lovisa

The whole point with the Asian market is we were saying that we are not doing the rollout the same way as we are doing in Europe or in America, but still, there is plenty of potential in the Asian market, and we're still considering opportunities. Also, at the same time, the Asian market, as you may know, is at this moment, from a retail perspective, challenging. At the same time, I think we will continue expanding, finding opportunities. We can find opportunities in order to have better rental deals with our partners in Asia. So it's more an opportunity. We are seeing this as an opportunity more than a disadvantage.

I think we are taking several actions in order to try to understand how to continue winning in those Asian markets.

Alexander Mees
Director and Head of Research, Morgans

That's great. Thank you. And maybe just a technical one for Chris. Obviously, the effective tax rate has been buffered around by various write-offs and the like. I'm just wondering if you can quantify what we should expect as a reasonable range for the effective tax rate going forward?

Chris Lauder
CFO, Lovisa

Yeah. Yeah. Sorry. It's not write-offs that are buffered around. It's basically when we start up in a new market, you incur losses at the start for the first year or so from a tax perspective, and our approach is not to recognize those losses as an asset until such time as the market's up and running, and we're happy that it's in a sustainable tax-payable position, so what happens on one end is when we recognize or utilize those losses that we hadn't previously recognized, you get a benefit to the effective tax rate, which is what happened last year,

and then in the current year, we've got some markets where we're still not recognizing their tax loss position, so that means that it pushes the effective tax rate up. So when you look at the overall rates that apply to the different countries that we operate in and average it out, it comes somewhere in that sort of 28%-29% range. Historically, we've been a bit lower than that, which was benefiting from the UK tax rate, which was quite low, but it's now up to 25%. It kind of depends on where the mix of the profits is coming from, but what we're seeing is that that's naturally getting back to its normal level.

The tax loss recognition buffers it around a little bit. It also depends on the timing of when we're bringing dividends back from some of these markets and whether there's withholding tax on those dividends. Some markets that can also impact on the effective tax rate. So, there's a few things in there, but I guess I'm telling you the 26 last year was probably an outlier, that it's a bit low in the long term. Where we're at now, maybe a little bit higher than what it will be longer term. It'll be somewhere in the middle.

Alexander Mees
Director and Head of Research, Morgans

Thank you. And then just finally, Victor, I'm just wondering to the point which is possible to generalize for the whole world, but are you seeing any changes in customer behavior? Is there any particular product that's resonating well now with the consumer?

Victor Herrero
CEO, Lovisa

Not really. It's basically all. It's quite stable in terms of the product that we are seeing that is resonating to our consumer. And also, as I mentioned before, our business model is basically always trying to have the newness in order to be appealing to the customer. So I think clearly we'll continue thinking about this and also trying to always capture the latest trends in order to become the reference in terms of affordable jewelry. And so there is no kind of a particular thing in one particular market that is really basically affecting our sales significantly. It's the other way around.

I think more or less we have a very comprehensive collection where we allocate on every single market the right product and the appealingness of the product in each market is quite high.

Alexander Mees
Director and Head of Research, Morgans

Thank you very much. So much efficient.

Operator

Thank you. The next question comes from the line of Chami Ratnapala from Bell Potter Securities. Please go ahead.

Chami Ratnapala
Equity Research Analyst, Bell Potter Securities

Thank you. Good morning, Victor and Chris. Just two questions from me. I think one is a bit of a follow-up on the regional performance. To me, the U.S. market looked pretty good. I mean, would you call the U.S. and probably South Africa as the top-performing markets at the moment, more thinking about the overall consumer and your business as well?

Chris Lauder
CFO, Lovisa

I mean, we try not to call the top-performing markets, but you can see from the numbers that are published that the U.S. in particular or the Americas market as a whole. It's a pretty strong growth in the half. Obviously, part of that is store rollout, which was from Canada primarily, but higher than that. We're obviously happy with the numbers coming out of that. The rest of the world has largely been driven by store rollout because the comps haven't really contributed much. That's probably about all we're going to talk to today.

Chami Ratnapala
Equity Research Analyst, Bell Potter Securities

Perfect. Thanks for that, Chris. And then secondly, with the US, I think there are now quite a few stores which have been operating for more than three years. Do you feel like these stores or that part of the network is now to scale, or are there anything that you can talk to sort of on their return metrics, how they're performing?

Chris Lauder
CFO, Lovisa

Yeah. I think it's such a big market and so much complexity to it with so many states and the complexities that come with that that I don't. My view, Victor may have a different view, but my view is that we're not at scale there yet. There's a lot more efficiency we can get from a bigger footprint in the U.S. market, but we're a lot better operationally than we were probably this time last year. There's plenty of work to do.

Victor Herrero
CEO, Lovisa

Yeah. It's a very good question. The 212 stores that we have in the U.S. and also plus the 26 stores or 23 stores that we have in Canada, I think it's starting to, we are starting to become a little bit relevant in those markets. But I think in terms of scaling, I think that we have plenty of opportunities in both markets to continue. Also, in Mexico, we have plenty of opportunities to continue performing better and also to have a significant rollout in both markets.

Chami Ratnapala
Equity Research Analyst, Bell Potter Securities

Perfect. Thank you. And Victor, you said 212. Just thinking about the January and second half, I suppose I believe that the new sort of store pipeline has picked up for the market. Is that a fair observation? And how, I mean, what do you expect at a high level for the US market for the second half?

Victor Herrero
CEO, Lovisa

Yeah. We were saying in the last call that I think we will have a slow rollout the first H1, but I think we will start picking up in the H2, and we will open several stores in the U.S. this H2.

Chami Ratnapala
Equity Research Analyst, Bell Potter Securities

Perfect. Thanks for that. And lastly, just on comp sales, I think comp sales into November, December, just as a follow-up to one of the previous questions, did get tougher looking at last year. Was that majority of the reason for comps to sort of crack where they were post-AGM, or there was more playing out with Asia and some of the other markets impacting?

Chris Lauder
CFO, Lovisa

Yeah. I mean, there's plenty of different things impacting on that number, and like I said before, noise in terms of timing of events year on year and all that sort of thing. So obviously, it's a really hard number to pin down and give you any color on other than just look through the whole period, and that's about where we're at. We've obviously seen an improvement in the first seven weeks. We've just got to maintain that.

Chami Ratnapala
Equity Research Analyst, Bell Potter Securities

Perfect. Thank you very much, Chris. Thanks, Victor.

Victor Herrero
CEO, Lovisa

Thank you.

Operator

Thank you. Next question is from the line of Joseph Michael from Morgan Stanley. Please go ahead.

Joseph Michael
Equity Research Analyst, Morgan Stanley

Hi, Victor. Hi, Chris. Thanks for taking my questions. Just the first question I had just around the franchise stores. It's 4% of the total network, less than 1% of sales. But it seems to get outsized attention from the investment community given some of the markets are viewed as lower quality. So my question is, how should we think about franchise stores in terms of strategic priorities? Is it a priority for you guys internally, or do we spend too much time talking about those markets?

Victor Herrero
CEO, Lovisa

It's a complement from our stores. It means that I think if we want to be a global company, we need to be everywhere where there is a customer of Lovisa, and it's not really a distraction. It's basically kind of a complement. For example, whenever we open in Ivory Coast, we were not really sure if it's going to resonate with our customer, but basically, we were very surprised, and during a few months, it was a top 50 performing store, so at the end of the day, I think it's important to be in other countries where, for example, in Africa, we have four countries that are our own, and later on, we have several countries that are franchisees.

The same in South America. In South America, we have, I think, four markets with franchisees and basically finding the right partner to develop stores. That's the only distraction from our business, which is our own stores. But in some countries where we don't see the potential of opening a few stores, I think we partner with some franchisees. And also, our partners are multi-market. So the South American partner is the one who is developing both the four markets. The African partner is the one who is developing all Africa and some other regions. And therefore, I think we will continue working this way. Not one franchisee per market, more multi-market franchisees.

Joseph Michael
Equity Research Analyst, Morgan Stanley

Okay. Got it. And then I guess a next question I had just around new country expansion. You're on the cusp of 50 markets. My question is kind of what is the strategy for opening new markets? Do you kind of look at each market as option value? There's not a lot of upfront costs. If it works, you might find a country where you can find open 50 or 100 stores. And if it doesn't work, you might look to shut that country down at some point. Is that kind of the strategy? Are you looking at all these markets as option value? If they work, great. If not, you kind of move on?

Victor Herrero
CEO, Lovisa

Yeah. This is one of the strategies, but the second strategy is, for example, we are opening Zambia. Zambia, we are going to open this week. And it's kind of an extension of our great business that we have in South Africa, where we have 80 stores. And I think we open Namibia, we open Botswana, and we open Zambia. And they are company-owned stores. I don't think in Zambia we'll have more than 10 stores, but at the same time, it's part of the organization of South Africa. So it's kind of a natural extension. And then, for example, the same in Eastern European countries. We have 20 stores in Poland, but we have only two in Hungary and one in Romania.

So we can extend that. And I think basically, we can extend to other countries as well in the future. We have already the platform to develop all these markets, but we will treat it as a whole market, as an Eastern European market. I think there are more than 50 markets inside the Eastern European bloc. That's why it's important to develop a platform where we have it in Poland. From there, we can open all other stores. Probably in the future, I think you will see that we will open more stores in Hungary, more stores in Romania. Definitely, for example, we open China. In China, definitely, there is so much potential in order to open multiple stores in the future as well.

It's a kind of a strategy by region more than by market. Also, as I mentioned in the call, for example, Portugal or Greece is a European country, Euro currency. So it's kind of an easy call for developing those markets because it's part of the European Union. We have the platform in the European Union where we can develop many other. I think we opened 25 stores in European countries, and I think we will continue doing that. Portugal is going to be a 100-store market. No, but probably can be at one point of time a 30- or 40-store market.

Joseph Michael
Equity Research Analyst, Morgan Stanley

Okay. Great. And then just one last question just around distribution costs down 11% year on year. Is that the new warehouse in the U.S. that's driving that? And is that a sort of sustainable base for distribution expenses?

Chris Lauder
CFO, Lovisa

Yeah. There's a couple of things in there, Joe. So obviously, we've done a lot of work on the freight side of things and renegotiating terms and all that sort of stuff, which has given us some savings. But probably the bigger impact in there or equal issue in there or impact is with the warehouse coming in-house that was previously a 3PL run by a third party out of China. So that volume was out of China. So now that some of that cost has moved from that line up to wages and salaries and rents and all the different things you have that come with running your own facility. So I guess that reduction in that line is a little bit misleading. It's not quite as good as what it looks like.

Alexander Mees
Director and Head of Research, Morgans

Okay. Understood. Thank you.

Operator

Thank you. Next question comes from the line of Sam Teeger f rom Citi, please go ahead.

Sam Teeger
Analyst, Citi

Hi, Victor. Hi, Chris. Good morning. I'm sure it differs by market, but in some of the older markets, such as Australia, what's the average age of the fit-out across the network? And how many years do you think they last for before they need a refurbishment?

Chris Lauder
CFO, Lovisa

Yeah. Hey, Sam. Obviously, more mature markets have been around for a while. You're more likely to have had, obviously, a store fit-out put in place, and then, say, lease renewal, which in Australia might be five years or seven years or somewhere around that mark. We might do a full refit and renew the whole thing, or we might do a cut-down version depending on the quality of the store or how good a shape the fit-out's in, so it doesn't just vary between markets.

It varies within markets and quality of store and that sort of thing, so yeah, there'll be some stores around the network that are probably an older series in terms of the fit-out than others, but generally, we'll try and do some sort of works on the store when the lease is up for renewal. Generally, around somewhere anywhere between five and seven years on average.

Sam Teeger
Analyst, Citi

Where you are investing capital in refurbs, can you talk a bit about the uplifts you achieve post a refurb and on what type of capital base?

Chris Lauder
CFO, Lovisa

Yeah. We consider it more as a stay-in-business CapEx spend rather than trying to work out what the uplift is from spending on capital because it's more a case of if you don't spend it, then you'll probably start to deteriorate because you'll start to look average compared to the competition. So yeah, honestly, we don't even look at that when we're considering a refurbishment. It's more about what does the store need and how much money do we need to spend to do it.

Sam Teeger
Analyst, Citi

Okay. Cool. And then just last one really quickly. Just how much of a benefit was Taylor Swift's last year and cycling that? Do you think that'll be a noticeable headwind to the folks on our side?

Chris Lauder
CFO, Lovisa

It's not one that we're probably even going to spend any time talking about. That was some good headlines back when it was happening and gave us a bit of a boost. But it was generally in one specific geographic area at any point in time spread over a.

Victor Herrero
CEO, Lovisa

I mean, it was two weeks. So at the end of the day, the impact is quite limited. We were very happy last year because we sold a lot of bracelets. But I think this year we are selling a little bit less. And it's true that we had an anniversary in that, but it's not significant because it's only in one particular state. Last week was in Victoria, and now it's in New South Wales. But as I mentioned, all the other states are coping with wherever we have the impact in that particular state.

Sam Teeger
Analyst, Citi

All right. Thank you.

Victor Herrero
CEO, Lovisa

Actually, it was not even a state, Sam. It was either Melbourne or Sydney, so.

Operator

Thank you. Your next question comes from the line of Ed Woodgate from Jarden. Please go ahead.

Ed Woodgate
Research Analyst, Jarden

Good morning . Thanks for taking the question. So just following on from your comments on the 3.7% LFLs benefiting from the timing of Christmas, if you exclude that first week in January, are you still comping plus 3% for the remainder of the trading update? Is that a reasonable way of thinking about it?

Chris Lauder
CFO, Lovisa

We're not calling out the specifics yet. If we talk to the price increases you put through, so just based on your commentary around the drivers of gross profit margin expansion, it seems to imply that price is the greater driver of the expansion versus, say, supply negotiations. Is that a fair inference? I think you've got to look at the whole picture together. I mean, there's obviously price that pushes the sales dollars up if you get the same volumes or you've got the same promotional activity or whatever. But we've been able to obviously manage our cost price as well with suppliers, but also manage our promotional activity well as well.

So that combination of all those things has contributed there. So when you manage promotional activity, that obviously can impact on your comps as well. And we do the analysis and work out what we think the best thing for the business is, and that's what we do.

Ed Woodgate
Research Analyst, Jarden

Sure. And yeah, noting that Victor says you expect to get further GPM margin expansion going forward. And then just, sorry, to follow on from the store rollout, I know it's been talked about a lot, but just wanted to clarify some of your comments. So when you say you're happy with the pace of the rollout re-accelerating, are you saying is it due to the pace of you securing agreements and building up the pipeline, or are you talking about you're happy with the pace of opening since the AGM? And can you also clarify whether January and February is a seasonally weaker period for rollouts?

Chris Lauder
CFO, Lovisa

Yeah. I wouldn't say we're happy with the pace of the rollout. I think we'd like it to be faster than that because we've gone faster than that previously, and we should be able to do that again. We're happy with the fact that it's improved the momentum in that period. In terms of the January-February period, January is generally a slower month. A lot happens in January from a store opening perspective, and each year, it tends to be one of the slower months, but then you get a backlog that hits in February, which is what we've just seen, so I guess averages out to probably what the current trajectory is, so does that help?

Ed Woodgate
Research Analyst, Jarden

Yeah. But just to clarify, it does. But just to clarify your comments in relation to securing the pipeline versus openings, it seems to be suggesting that the pipeline's greater than the rate in which you're opening it over the last, say, few weeks or a few months.

Chris Lauder
CFO, Lovisa

No. I guess what we're saying is that we're happy with the trajectory in terms of as a directional way of looking at where we could end up for the financial year. And we've got a pipeline that supports that. We're not getting any further clarity on how many is in the pipeline or whether that's an acceleration or not for the reason that we still have to sign leases and get access to the sites and build the stores and all that stuff that we always talk about that means it's not a straight line.

Ed Woodgate
Research Analyst, Jarden

Okay. And then last question. Sorry, last few. Asia, so you gave some color there that the retail environment's particularly challenging. Just be helpful. Is there any particular countries that you're seeing that in particular?

Victor Herrero
CEO, Lovisa

No, it's general, but I think, as I mentioned before, maybe it's a specific moment of time that we believe or we take it as an opportunity in order to improve the situation and trying to perform better because I think sometimes it's macro environmental conditions of the retail picture in Asia, but I think clearly, I think for us, we take it as an opportunity in order to improve our numbers over there.

Ed Woodgate
Research Analyst, Jarden

Thanks. Okay. Yeah. We appreciate just taking the questions.

Chris Lauder
CFO, Lovisa

Okay.

Operator

Thank you. Next question is from the line of Garth Francis from MST Marquee. Please go ahead.

Garth Francis
Analyst of Consumer Sector, MST Marquee

Good morning, gentlemen. Thank you for taking my call. Can you just give us? I think you mentioned that the store openings for the first half were weighted to the second quarter. Can you just give us a sense? Is that earlier on in that quarter, or do you have the same impact to January where store openings are slimmer during November, December? Would that have been front-weighted for that quarter?

Chris Lauder
CFO, Lovisa

I guess all we're referencing is just what you already know. So at AGM, I think we had 740 new stores, I think, up until whatever date the AGM was, which was towards the end of November. And then we're up to 73 year to date now, which is in the last 13 or so weeks. So that's all we're saying, that we didn't open as many through that first quarter as we did.

Victor Herrero
CEO, Lovisa

He's right.

Chris Lauder
CFO, Lovisa

Even more so in the month of December, it was definitely weighted towards December than anything.

Garth Francis
Analyst of Consumer Sector, MST Marquee

All right. Okay. Terrific. Thanks. And then has the USD had an impact on the gross margin and achieving that better gross margin?

Chris Lauder
CFO, Lovisa

Not noticeably. I mean, that's more an exercise in efficiency and making sure that we've got product closer to the stores and the replacement purposes. And we thought that the market's big enough to support that and warrant having that facility in place. So it's not necessarily a major cost-saving initiative. So obviously, we're moving it out of China. It's a much lower-cost location than the U.S., but just net-net should come out around the same.

Garth Francis
Analyst of Consumer Sector, MST Marquee

Okay. Terrific. Thank you. And then just on lease amortization, a couple of analysts have obviously pointed out this has been a tricky one to tackle with the AASB changes. But with the lease amortization for this period, it's increased at a slower rate than store growth. That's just the timing factor. And would you expect that to increase at a sort of the rate of store growth for the FY marks?

Chris Lauder
CFO, Lovisa

Yeah, probably. That's the way we're trying to look at it, that it would increase at a similar rate to the store growth. But as you know, it's a complicated standard, and it depends on timing of renewals or how many stores are in holdover stuff. So yeah, unfortunately, it's not a simple one to look at and analyze, but take that approach. You're probably on the right track.

Garth Francis
Analyst of Consumer Sector, MST Marquee

Sure. Terrific. Okay. Thanks. And then just can you give us any details on the CEO transition timing?

Chris Lauder
CFO, Lovisa

Yeah. No change.

Garth Francis
Analyst of Consumer Sector, MST Marquee

No change?

Chris Lauder
CFO, Lovisa

Exactly.

Garth Francis
Analyst of Consumer Sector, MST Marquee

Yeah. Okay. All right. Terrific. Thanks very much for your time.

Operator

Thank you. Once again, if you wish to ask a question, please press star and one on your telephone and wait for your name to be announced. There are no further questions at this time. I'll now hand it back to Mr. Herrero for closing comments.

Victor Herrero
CEO, Lovisa

Thank you very much all for your time, and we'll see you in the next press release. Thank you. Bye.

Operator

Thank you very much. That does conclude our conference today. Thank you for participating. You may now disconnect. Thank you.

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