Super Retail Group Limited (ASX:SUL)
Australia flag Australia · Delayed Price · Currency is AUD
13.42
+0.07 (0.52%)
Aug 24, 2026, 3:29 PM AEST

Super Retail Group Company Description

Super Retail Group Limited engages in the retail of automotive, sports, and outdoor leisure products in Australia and New Zealand.

The company operates through the Supercheap Auto, rebel, BCF, and Macpac segments. It offers automotive and service parts, accessories, and tools for travel, touring, outdoors, garage, shed, and outdoors.

The company also provides sporting equipment and apparel; products for outdoor categories, including fishing, boating, 4WD, camping, caravanning, BBQ, power, and refrigeration; camping and outdoor equipment; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics.

In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and adventure travelers.

The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands through various stores and online channels.

The company was founded in 1972 and is based in Strathpine, Australia.

Super Retail Group Limited
Super Retail Group logo
CountryAustralia
Founded1972
IndustrySpecialty Retail
SectorConsumer Discretionary
Employees15,981
CEOPaul Bradshaw

Contact Details

Address:
6 Coulthards Avenue
Strathpine, QLD 4500
Australia
Phone61 7 3482 7900
Websitesuperretailgroup.com.au

Stock Details

Ticker SymbolSUL
ExchangeAustralian Securities Exchange
Fiscal YearJuly - June
Reporting CurrencyAUD
ISIN NumberAU000000SUL0
SIC Code5531

Key Executives

NamePosition
Paul BradshawChief Executive Officer, Group MD and Director
David J. Burns CPAChief Financial Officer
Ray BirtActing Chief Information and Digital Officer
Mark A. ChristensenGM of Investor Relations
Inga KirkmanChief Legal Officer and Secretary
Kevin FigueiredoChief People and Safety Officer
Mandy RossChief Transformation Officer
Reuben CaseyManaging Director of Macpac
Michael WassmanManaging Director of BCF
Ben McConnellManaging Director ­of Supercheap Auto