I would now like to hand the conference over to Mr. John Guscic, Managing Director. Please go ahead.
Thank you, Harmony. Good morning, everyone. Welcome to the Web Travel Group results for the first half of FY2026. Joining me today is our CFO, Tony Ristevski. Grab your ticket and your suitcase. Thunder's rolling down the tracks. Web knows where it's going, and we know we'll never go back. Investors, if you're weary, lay your head upon my chest. We'll take what we can carry, and we'll leave the rest. Big Web rolling through fields where sunlight streams. Meet me in the land of hope and dreams. Welcome, guys. We said that we would deliver world-class growth in FY2026, and we said that margins would stabilize. We have done both things. If you go to Slide 3, you'll see that our TTV is up 22%. Our margin is up at 6.5%. We will talk about how we get there and the construct in a second.
EBITDA for the group is up 17%. If we break it down to the underlying performance of WebBeds, TTV of AUD 3.2 billion, up 22% on the first half of 2025. Revenue of AUD 204.6 million, up 20%. EBITDA of AUD 94 million, up 21% on the corresponding period. We've maintained market-leading TTV growth rates while maintaining margins. Revenue is a reflection virtually identical of TTV, and EBITDA is up almost exactly the same. We'll go through the construct of how that all transpired in a second. If we get to the overall group performance, underlying EBITDA is up AUD 81.7 million after corporate costs of AUD 12.3 million. NPAT is AUD 48.6 million, and we continue to spew out cash at a rate well above our contemporaries, where we're up circa AUD 120 million in the year.
CapEx is in line with our expectation at AUD 18.6 million, and our cash position is exceptionally strong, notwithstanding that we spent AUD 150 million on buying back shares in the second half of the last financial year. What we have done is, to provide greater flexibility, is increase our undrawn revolver credit facility from AUD 40 million to AUD 200 million. Moving through to our key metrics. I've covered most of these, but Bookings at AUD 5,700 million TTV at AUD 3,170 million. In both cases, we're seeing strong organic growth in all regions, and our Bookings and TTV combination reflects the expansion of the network in which, or the distribution network in which we participate in both various geographies and various channels that have all expanded during the first half of 2026.
Record Revenue at AUD 204.6 million and record EBITDA at AUD 94 million, obviously reflecting our Revenue growth as well as our planned increase in Operating Expenses as we future- proof our business to maintain the margin levels that we are currently delivering and expect to deliver for the foreseeable future. Let's go through the highlights. Bookings up 18% across all regions. TTV up 22%, revenue 20%, expenses up 19%. That's reflecting CPI increases, the reintroduction of the bonus scheme, which we didn't get paid in FY2025, as well as the previously flagged investment in hotel contracting. In functional currency, we expect expenses to go up in high single digits. We'll talk a little bit about the functional currency in a little while as we go through what has transpired. EBITDA is up 21%.
We said at the start of the year, we reaffirmed during the AGM that EBITDA margins will be between 44%-47%, and we are at 45.9%. Let's get into a little bit more of the detail of what we're being able to deliver. As those who are familiar with the business are aware, we carve out our superior growth rate in three separate buckets. One is, what does the Market Growth or Systems Growth look like? What are we adding to the pile through new customers and through improved supply arrangements or entering into new markets? The third is Same-Store Sales, which we call Conversion. What are we doing to increase the sales that we make from our existing customer base? If you look at Systems Growth, if you're not growing at 5%, you're going backwards against the market.
We think our estimates are the overall hotel supply and distribution market grew circa 5%. We looked at our business and what's different between the first half in specific inventory that we've sold and/or specific clients that we've sold to. That accounted for about 5% of our growth. All the rest is the singular focus of an organization of circa 1,900 employees looking to ensure that we provide the right product at the right price at the right time for our customer base and enhancing the value of our supply partners by giving them global distribution. Again, we had another standout result where we improved our Conversion by another 12% in the first half of 2026.
All right, let's get a little bit technical here, and we're going to have to talk about the vagaries of the FX market and how that played out for us over the year and talk specifically about the regional performance of our respective markets and how that's been translated to our Functional Currency. As you can see, in aggregate, globally, our Bookings are up 18%, but in the Functional Euro Currency, we're only up 14%. This is an anomaly from this perspective. What we've seen in FY2026, as we compare the exchange rates of the euro in particular against FY2025, is the euro has appreciated considerably, in particular against the US dollar. The net effect of that is that at a functional currency level, we're only up 14%. At a Bookings level, which is activity, we're up 18%. At an AUD level, we're up 22%.
22% is circa normal. If you had a Bookings Growth Rate of 18%, then you would expect Average Booking Values to go up circa 3%-4%. 22% is the expected outcome off Bookings of 18%. How we got there is a little bit unusual. Let's go through the individual markets and call out what's actually happened. America's had clearly the standout performance in the half, up 36%, a factor of, again, some great client wins and massive market share gains from existing clients driving a massive outperformance in that particular market. Yet, when you translate that to Euros, it's only up 27%. The vast majority of that delta is the previously mentioned exchange rate between the U.S. dollar and Euro. Let's go to Europe. Europe, very strong result at a Bookings Level, up 14%.
In the most mature Distribution Market in the B2B landscape, that is a superior result. Perversely, TTV in Euro is down 12%. That is because there are not just the Euro that we sell in Europe. We are selling GBP pounds. We are selling Scandinavian Currencies. We are selling Eastern European Currencies. The way we account, we have got Turkish Lira in there. All of those currencies have depreciated against the Euro, which shows the 14% Bookings translating to 12% at a TTV Level. Okay, let's go to APAC and strong growth, double-digit growth in APAC and TTV growing faster than Bookings. That is purely a function of Average Booking Value increasing quite significantly in APAC because there was an FX drag on many of those currencies against the Euro. We saw ABV rates of circa 5% driving a 2% net TTV to Euro improvement.
The starkest example is the Middle East, where solid bookings, 6%. They were up massively in April and May, as you will have at our Full Year Highlight of FY2025, when we called out our respective results. They were up significantly. There has been a significant softening in the Middle East market as a consequence of the war in Israel and Gaza and the bombing, in particular, of Iran, and Qatar saw a significant slowdown in region of that particular market, and that resulted in the subdued growth. We have high conviction that our Middle East business will continue to grow at above-market rates. As we will talk about it in the forward-looking element of our presentation, as the FX Exchange Rate Delta ameliorates over time, that will translate to double-digit TTV growth in the market. Overall, really strong performance, and that is how we landed in our respective marketplaces.
Moving on to Slide 9. Again, for those who have been honest for this particular journey, in particular in the post-COVID world, you've seen a significantly streamlined business doing significantly more volume, significantly more profit with lower resources invested in that effort. The timescale to the right shows you the history of our business. In particular, it's a proud moment for our entire organization to see that growth rate continuing at our expectation of delivering towards our AUD 10 billion TTV target. We're on track for that particular effort. We spoke about our margin where we said that we would be circa a year ago, I said that we would be at least 6.5% over the next three half- reporting periods, which is an 18-month period.
We continue to be on track to deliver 6.5%, not only for FY2026, but with all the things that we've done in our business for FY2027. I'll talk about those when we get to the Forward-Looking Statements about our business. How we get to improved margins when clearly 6.5% is less than 6.6% is during the course of the year we sold our DMC business, which is a high-margin business, low volume. That accounts for circa 20 basis points, and we actually improved our margin across the board to deliver 6.5%. The most simple way of looking at it is that we're on a run rate to circa AUD 6 billion in TTV this year.
We delivered circa AUD 5 billion last year, and what we've done is deliver the exact same TTV plus the incremental circa AUD 1 billion over the full year, and we've maintained margins across the entire pool of business that we've sold to, which is in line with our overarching strategy over the last 12 months of ensuring that we solidify that margin and anchor it to the 6.5% and continue to deliver superior Revenue and TTV growth as we deliver across the three piles that I talked about: Systems Growth, New Customer Supply Markets, and Improved Conversion. Moving on to Slide 10. We're expanding our Customer Base. I've had opportunities through various presentations internally over the last few weeks to reflect upon the journey that we've undertaken from a Customer Base. In essence, we started as a business where we sold Dubai as a destination to the Middle East.
We made a small acquisition at Sun Hotels, in which we sold Mediterranean beach holidays to Scandinavians. It was predominantly through a retail channel and predominantly through a narrow focus of customers. What we have done exceptionally well over the post-pandemic recovery period is broaden out that customer mix, in particular looking at where are the fastest-growing customers globally and how can we tap into meeting their needs as a wholesale bedbank provider. We have done that very well. You see the superior results, in particular in the Americas, where we are partnered with the most innovative OTAs in the region to maintain our superior growth rates.
Our Customer Diversification extends to what I've just described in America versus the tour-operated business that we provide the same offering to and the same level of success in Europe, let alone the super apps in Asia or the corporate clients that we deal with in the Middle East. We have a really broad portfolio of customers that we continue to expand, and we have a strong pipeline for the balance of FY2026 and into FY2027. The next element is our Supply Mix, in which we have a renewed sense of focus over the course of the last 12 months, and it is the most important strategic focus or, sorry, the most important operational focus of our business going forward. We were unhappy with our performance in FY2025, where there was the wrong inventory being sold at the wrong prices to some of our clients.
We are addressing that, in particular with our efforts to improve Directly Contracting Sales in Americas, in particular, where we are significantly underweight. There's an enormous opportunity for us as we play out that particular strand of our tactical initiatives, and that will continue into FY2027. The second thing that has been, again, a credit to the hybrid business model we have of directly contracted inventory and partnering with the major third-party suppliers is we've seen an increase in supply of last-minute accommodation over the course of this half. Our average booking window has compressed by circa 5%, which is material as someone who's been in this industry for 20-odd years. It is the most significant compression of the booking window.
Because of the broad range of supply that we have, we're able to tap into that particular compressed booking window, and our percentage of last-minute bookings is up significantly against the same period of last year. As we continue to grow, we have increased our relevance and presence with the major hotel chains, and we've got into now the consideration set of being a viable distribution partner on a semi-exclusive basis for some of the largest hotel chains in the world. We couldn't make that claim two to three years ago. As we were a business of circa AUD 2 billion-AUD 3 billion, we were a long way from having the global reach and presence that we now do have.
That dialogue is changing, and there will be some considerable success stories as we roll out our Chain Strategy over the course of the next two to three years. Moving on to Geographic Mix. In a utopian world, we think we'll have three equal Regions of roughly 30% each between Europe, Americas, and APAC. We're getting pretty close to that. Middle East will be circa 10% of our Overall Business. We will continue to grow in all regions. We are not underinvesting in any. We have high-quality individuals who are running our Sourcing and Sales Organizations in all those Regions, and that's why we continue to outperform our competitors at both the TTV and EBITDA Level. One of the significant contributors, and those who have followed our story will know that Europe is our highest-margin region. We have improved margins in our highest-margin region.
As we've grown faster in some of those Regions, it's more than compensated for that TTV margin Geographic Mix that would have been downward pressure on us. It's one of the reasons why we're so confident about delivering 6.5% for the balance of this year, but also into FY2027. Finally, if we talk a little bit about Scalability, the biggest hat tip I can give to the Operational Element of our organization and the people responsible for efficiency across the entire organization, it's an incredible achievement that we're now delivering Bookings at circa triple what we were doing per FTE pre-pandemic. We're up 174%, and that number will continue to expand as we deliver the multitude of initiatives that we have within our organization that enable us to leverage technology to become more relevant and embedded in our business and to drive greater efficiency.
That is, as I said, a credit to, in particular, the Operations Teams within our business, which are all in-house. If we move to AI, there are a number of things that we have done. In particular, we have delivered Margin Optimization over the last number of years through a significant investment that we have made in that particular space. We think that we have market-leading solutions there. We also have a number of other AI initiatives undertaken within the business to improve how we surface inventory, the quality of the inventory we surface, and how we service that inventory once it has been sold. There has been a little bit of conversation about, most particularly in the last week or so, from industry commentary about the impact of what AI tools by some of the Large Language Models will have on our business.
The short answer is that will be another Growth Engine for us. The most recent example is Google announced their new Travel Initiative. As I've shared previously with my colleagues on this particular call, there's only one time in the history of my 14 years I generally thought, apart from COVID, of course, but when I generally thought we faced an existential threat was when Google Flights was launched at the top of the funnel on all Google Search to displace the existing Meta providers and take and capture demand before it fell to people like Webjet back in the day. The new Google, and if that had been, if that had played out, you wouldn't see the success of the large OTAs globally and Webjet's continued success over that intervening 10-year period.
Now, there are many reasons for that because at the end of the day, in this Google AI Initiative and the various others that are coming down the track that we are aware of, what they all are is fixing a specific problem. It is a problem that we have discussed many times internally when we were Webjet is how do you improve the search experience for customers? We now have the answer. AI makes it infinitely better than typing in a date range, number of packs, and a location, and hoping that the 1,000 properties in Paris come in the sequence that you would like.
It's an incredible fill-up for those businesses that have that, for consumers that will enable them to derive superior results faster and have it tracked and be able to keep a log of everything that you're looking at before you make your Booking Decision. The Booking Decision will not be made by the AI. The Booking Decision, and this is straight from Google last week, the booking decision will be they will not be the merchant of record. They'll pass that through to their partners. They will not service the customer. They will not go through all the things that we go through to enable that to happen. Where we fit in and why this is going to be a sustainable growth channel within our organization is we feed the people who are at the consumer-facing level.
We feed the OTAs that are going to be partnering with them. We feed any of the other channels that they choose to partner with. Rather than being a displacement for us, we think this will continue to enable us to grow faster as we have because we have a very broad range of inventory, as demonstrated by the fact that we're on track to sell AUD 6 billion of it. It is not going to become less attractive in an AI world. What AI will do is deliver these incredible insights to get to our inventory faster. We are very excited about that particular initiative. Finishing off the Scalability, investment in contracting staff, we think will have a meaningful impact, in particular in Americas, where we believe our margins will go up on the back of that.
In light of the fact that five or six years ago, we were the only publicly listed company that had publicly declared data about this industry, you'll see that with new people coming into the Public Markets, it still remains a significantly fragmented market, which continues to create opportunities. We will look to take advantage of those opportunities over the course of this and the next Financial Year. With that, I will now hand over to Tony to go through the finances.
Thank you, John. Good morning, everyone. Can you turn to Slide 12, which is our first Financial Summary, the P&L? Consistent now for the better part of seven years, we've presented the P&L in the statutory format, which is to the left, and the one that's more relevant, which is the underlying format, to the right.
John's already gone through the key Operational Results as it relates to Revenue and EBITDA for the Webjet business. Corporate Cost is the next item there in line, and that is pretty much consistent to what I said six months ago, where we're on track to do circa AUD 24 million. I'll talk a bit about that in the next slide. Our Operating Expenses, which we do exclude from Underlying, of AUD 5.5 million for the half, is really predominantly a function of a mark-to-market to the equity-linked instrument that is a function of share price. Our share price, obviously, at September 30th is lower than what it was at March 31st, and that resulted in a revaluation downwards, which we do exclude from the result. The other key item there to call out is our Effective Tax Rate at an Underlying Level.
It is on track to be around 17% for the year. This time last year, when we were part of the enlarged Webjet Group, we had the benefit of Australian earnings to offset the corporate losses which are incurred in Australia, which for this half, we do not get that benefit. Consistent with what I said six months ago, effective tax rate going forward will be in the vicinity of around 17%. The other key thing to call out on the slide is, as you can see there, at an underlying NPAT Level, despite the record earnings for the half, at an NPAT Level, we are down versus last year, and that is really a function of the Demerger, which I will take you to the next slide, which is quite important.
If you then turn to Slide 13, what our NPAT represents in the first half of 2026 is really the standalone business in its post-demerger format. If you then look to the left there, with Corporate Expenses being AUD 12.3 million, if you go back six months ago, Second Half 2025, the exit run rate for Corporate Costs was AUD 11.1 million. When you then look at it in the context of the AUD 12.3 million, it is a natural progression as we stand into an individual corporate function post-demerger.
If you then go to the next item, which is Depreciation and Amortization, the compare is a function of the de-merger allocation, but if you look at the Second Half of 2025, that was AUD 13 million, approximately, in D&A, and that did rub up 20% into the first half into AUD 15.5 million, and on track to be around AUD 31 million for the full year. If you then go to the right there with Net Interest and Finance Costs, 12 months ago at the half, we were in a positive situation, AUD 600,000. In the Second Half of 2025, we went to a negative AUD 4.3 million, resulting in AUD 3.7 million for the full year of Net Expense. Obviously, in the first half, we're at $7.4 million of Net Expense, and that's really a function of a couple of items there.
Firstly, we did upsize our Revolver, which does have a cost. Secondly, we did effectively reduce our cash balance by approximately AUD 300 million, which we're getting the benefit for, firstly through the Demerger, handing 143 over to Webjet, and then in the second half, AUD 150 million through the Buyback. Obviously, as has been the case over the last seven or eight years, our Option Premium costs are pretty much growing in line with our TTV numbers. All we could speak to in their Finance Costs have been well over around AUD 15 million for the full year. Going on to the next slide, which is our Balance Sheet. Strong, healthy cash number, which John talked to earlier. Our Working Capital, which is our Debtors and Creditors, is consistent now as we normalize after last year, where we did have a contraction around creditor days.
Debtor days are sort of around 20 days going forward, and Creditor Days are around the mid-30s going forward. Overall, quite pleased to see that both have stabilized, and I'll talk about the cash consequences of that on the next slide. Turning to the next item of substance, which is probably Borrowing Costs. You would see in our Statutory Accounts with the Convertible Note due to mature April of 2026, the Borrowing Cost has now been classified as Current as opposed to Non-Current. Equally, as you would have seen six months ago during the April period of 2025, we did upsize our revolver from AUD 40 million to effectively AUD 200 million, plus we got an underwater facility of another AUD 18 million. All in all, we currently sit at around AUD 700 million of Liquidity.
To the extent that we will be looking at a potential Redemption Event, we are well- capitalized and have a well amount of Liquidity to deal with that eventuality. Lastly, on Capital Efficiency, the key thing there is it has grown materially from where we were at this time last year. As our earnings grow organically through the generation of cash and earnings, it has now grown to almost 22%. When I look back over the previous slide, it is now sitting in record territory, the ROIC. That line continues to expand as we organically grow our business into the Financial Year. I'll turn to the next slide, Slide 15, which is talking about Cash. As always, our Cash comes from our Profits. The other key element to consider here is obviously Working Capital.
We are Working Capital positive in the first half, which is consistent with the trading over that summer shoulder period. You have to recall when we look at our TTV Numbers being record levels across that August-September period, we do collect our cash, and then there is an unwind of payables that typically occurs across October and November. What you will see consistent with past years is in the second half, we will have negative Working Capital, and that will result in approximately a Cash Conversion Number of about circa 100%. Looking down the next item there from a Finance and Dividend perspective, obviously, we will continue to invest in our business and the prospects around growth. No dividends being declared. Talked about Cash Conversion being approximately 100%. In terms of Capital Management, we talked about this six months ago.
We obviously completed the Buyback in the second half, which did address 88% of the potential dilution that could come from the Note. We upsized the Revolver, and coupled with the Cash from Operations, we are well- equipped from a Liquidity perspective to deal with whether it's conversion or redemption come April of 2026. Come May of 2026, we will be a bit more explicit around how we think about Capital Management going forward once that event is behind us. Lastly, on the last slide being CapEx, no surprise there. We did detune the spend half and half as a result of the Point-of-Sale Solution being accelerated this time last year, which is why we ended up being smaller in spend this half. Going forward, we do see CapEx to be effectively life-alike in terms of Underlying Functional Currency versus 2026 versus 2025.
From an outlook perspective, we do see that it will grow in line with inflation. On that note, I'll hand over to John.
Thank you, Tony. For those who have seen the ASX Announcement this morning, you'll note that Tony has resigned from our business. It's been a sweep to make that announcement. We have sat across the table from each other for 15 of these half-year results and full-year results update. We will spend plenty of time celebrating everything that Tony has done with us during the next six months. Tony will still be with us at the Full-Year Results, and we'll give him a proper send-off there. In between times, he will get his regular torture from me. Thank you for everything you've done for us, Tony.
Looking forward to it.
Let's go and Slide 18, reconfirming the Financial Outlook Statements. As you'll see on the left-hand side, in relation to Webjet in functional currency, we made the following promises at the AGM in August that our TTV Margin would be at least 6.5%. We are on track. Expenses to grow in high single digits. We are on track. EBITDA Margin is expected to be between 44%-47%. We delivered that in the first half, and we are on track. CapEx to be in line with FY2025, as Tony's just covered, on track. If we get to the Mothership at Web Travel Group, Corporate Cost is AUD 24 million. That's consistent with what we said in August. D&A at AUD 31 million. That's consistent with what we said in August. Net Financing Costs are at AUD 15 million. That's circa AUD 1 million lower than what we said in August. Underlying Effective Tax Rate 17%. Full-year Cash Conversion 100%.
Everything we said in August, we have ticked and bashed. I spoke earlier about the impact of the Euro to USD headwinds and the AUD to Euro tailwinds. As we roll forward another six months, we expect that to be less pronounced based on existing exchange rates, and therefore, the results in the Second Half of FY2026 will be less impacted by currency fluctuations based on what has happened today. I make no forward-looking statement about what might happen with those exchange rates. Moving on to FY2026 Trading Update and Guidance. Second Half TTV up until the 21st of November, we are up 23% versus the same time last year. Strong growth in the second half, remarkably consistent with the growth in the first half.
First half was skewed to first quarter outperforming, second quarter being a little bit below that number, and now we're seeing a nice rebound into the third quarter, and we expect that to continue for the full year. Our EBITDA Guidance is between AUD 147 million-AUD 155 million. That is an increase of circa the bottom range, 22% to the top 29%, which means basically that we are delivering significantly superior EBITDA in the second half because we delivered 17% in the first half.
To get to 22 means the second half at a minimum is going to be high 20s, 27%- odd, and it could be as high as mid-30s in second half performance, which goes to the conviction and the confidence of all the things I spoke about of why the business has delivered against the promise of superior TTV growth and stabilized Take Rate delivering increased and superior EBITDA, notwithstanding the continued investment that we make in our business. If we move to the final slide and we start to think of what's next year going to look like, we continue to build out our Marketplace. Our Marketplace continues to be more relevant for all of our major players and all of our major partners.
We see no reason that we won't be able to deliver on our TTV Growth Rates that enable us to get to AUD 10 billion by FY2030. This time last year, I said that we just delivered a circa 6.5% TTV Margin we would for the next 12 months. I'm in the same position today. We will deliver it for the back half of this year. We'll deliver that number again in FY2027. I've spoken a couple of times about this, but just want to make the point that the investment that we've made this year that's in our OpEx this year around Contracting Staff, we believe will make a meaningful impact to our results in FY2027. Web Travel Group remains a highly scalable business, and we expect to deliver circa 50% EBITDA Margins in FY2027. Information Web will provide for you and will stand by your side.
You'll need a good companion for this part of the ride. Leave behind your sorrows. Let this day be the last. Tomorrow, there'll be sunshine and all this darkness passed. Big Web rolls through fields where sunlight streams. Meet me in the land of hope and dreams. With that harmony, we will take questions.
Thank you. Your first question comes from Sam Seow from Citi. Please go ahead.
Hello. Morning, guys. Congrats on the result. Just if I could just quickly ask on that 10 basis points of improvement in the Revenue Margin, you call out that Optimization Initiatives driving the growth. You could possibly present some color on that. Is it Direct Contracting? Is it something you've done in Europe there, it looks like? Or yeah, just any color on that would be greatly appreciated. And then maybe a question for Tony. What kind of uptick do you expect purely from the accounting change in the second half? Thanks.
Thanks for the question, Sam. We have increased a proportion of directly contracted sales during the half. That has contributed to it. We have increased pricing in some jurisdictions. As you will have noted from previous conversations where we have been very explicit, the other three regions beyond Europe operate at a lower Margin. Notwithstanding that they have grown in aggregate faster, we have still been able to increase the margin because of those activities. That sharpening of focus around who we are selling, what we are selling to who, is what has contributed to that outcome.
On the second part there, Sam, that uptick in trading is effectively offsetting a less- than- pronounced delta half and half around the Accounting Change I would describe probably 6-12 months ago. The underlying business performance is actually improving as a result. What we're seeing is less, what I would call, variability half-on- half around that retrospective approach to the error rates that I would describe 12 months ago, landing on a margin for the year at least 6.5%.
Got it. Got it. Hey, and just quickly, I noticed when you break down your TTV, your Underlying Market Growth there at 5%, normally that's pretty standard. Just of interest to me, obviously, particularly in the first half of your year, the market appeared to be quite volatile. Just kind of wondering how you put that 5% together. Is that your market specifically? Is it just more domestic- focused? Because obviously, inbound U.S. was quite soft and some of you appeared talking about channel changes, etc., and potential last-minute bookings. Yeah, just kind of that color on the 5%, it seems quite robust. Thanks.
Sam, your question's very relevant, and it's one of the things that we've tried over the course of the last four to five years to talk about our Geographic Spread. We talk about our C hannel Mix. In that portfolio of businesses, you have winners and losers. Even with the market up 5%, I'll be hesitant to guess that 15% of our customers went backwards. 10% of our geographies went backwards. You've called out the one that everyone can call out, which is inbound to America is down circa 15%. Yeah, Americans going to Canada or Canadians going to America is down, I don't know, 20-odd percent. All of those things play out. I tend not to get overly focused on the individual Travel Corridors.
I have lots of people in our organization who spend an infinite amount of time looking at these Travel Corridors. When we roll them all up to a business that's up at AUD 6 billion, there are winners and losers, and we end up with more winners than losers, and that's why we continue to outperform the market. The second thing I'll touch on, which you, again, I think was implicit in your question, and I didn't call it out even though I spoke about it, even though it was written down in the deck somewhere, that the macro events do impact us, but they impact us for a very short period.
Because unless you're into a global issue, if the markets are growing at, say, the underlying GDP growth is 2%, for example, and it goes to 1.5%, it has an outsized influence on businesses that are directly correlated to the underlying growth rate of their individual market. We're not in that state. I called out in August that for the two-week period when Israel bombed Iran, all markets went backwards, and we still delivered 22% TTV Growth and 18% Bookings Growth. At a transactional level, we had massive cancellations during that period. It exceeded created Bookings. We still delivered 18% Bookings over the half. We had a phenomenal first seven weeks, which we called out. That was significantly impacted. We've recovered nicely into the Second Half of FY2026. Giving you more color is not going to help you is the short answer. It's in the aggregate.
Does our business continue to grow faster than market? Tick. Where is it coming from? We've given you all of the Regions. Within each of those Regions, there are still winners and losers. There are still customers that win and lose. There are still geographies that win and lose. That's just the nature of having a global business in which we sell in more than 100 countries, and we sell to thousands of endpoints, and we sell thousands of destinations.
Thanks, guys. That is actually very helpful just to kind of get an understanding of that diversification. I might just jump back in line and appreciate some of your commentary. Thanks.
Thanks, Sam.
Thank you. Your next question comes from Tim Plumbe from UBS. Please go ahead.
Hi, guys. Just two questions from me, if possible, please. John, just the first one around the Directly Contracted Hotel Strategy. Can you give us a sense in terms of how far progressed you are with the hiring? Do you still need to put on incremental heads? In terms of getting full momentum of Contracted Hotels, where are we currently, and when would you expect to hit full momentum? Is that kind of first half of 2027 or second half of 2026?
Thanks, Tim. Look, depending on how you count it, we have circa a quarter of our employees involved somehow in getting inventory onto the System through Contracts or through negotiating Contracts or through loading contracts through the myriad of solutions that we provide all of our Partners to get those Contracts for sale at any point in time. What I've called out at the end of last year's Financial Result is, well, I'll call it out here, we are well over 60% Directly Contracted in all Regions except the Americas. What we are doing is addressing that specifically in the Americas. In aggregate, we're over 50% Directly Contracted, but we're under 50% in the Americas, and we want to lift the Americas closer to what we're doing in the other three Regions.
There are some unique elements of that which suggest that if we got to 50%, that would be an optimal structure for us. I don't think it'll get to the circa two-thirds that we do in some of the other Regions for the large Domestic Market that we're servicing in America and the broad Geographic Spread of that. It just becomes inefficient to add more contractors. Our focus beyond our existing circa 500 people is adding Contracting in America, and we expect that it will start to improve our overall margins and the surfaceability of that Inventory in FY2027.
Right. Thanks, John. The second question was a bit of a follow-on from Sam and to Tony. Just thinking about that seasonal skew, you mentioned less pronounced than before. If you backsold the guidance that you guys put out previously, it kind of implied a 20-60 basis point half-on- half seasonal tailwind in the second half. Are you saying that there will still be a seasonal tailwind but less pronounced than previously expected, or there is no seasonal tailwind?
Correct. Less- than- pronounced than Tim. As I said, you can do the math to backsold to 6.5%. It's less pronounced than what we anticipated because of the portfolio growth in the business and the way it has.
Got it. Okay. Thanks, guys.
Thanks, Tim.
Thank you. Your next question comes from Ben Gilbert from Jarden. Please go ahead.
Morning, John and Tony. Just the first one from me. Just in terms of sort of the Three Pillars of Growth as you look forward, it's been pretty consistent in terms of the composition. Do you envisage the composition changing much moving forward? Just in terms of the comment around the Chain Strategy that you talked over the next two to three years, is that more opportunity around Conversion, or is that going to provide new Supply in Markets around the world?
Supply will look, customers, we're slowing down in the rate of new substantial customers that can be added. That is slowing down, but Supply is actually increasing, not only for the direct customer conversation we have with regard to the incremental investment that we are making, but in particular to some of the larger Chain Hotels in getting greater access to the various Rate Plans that those hotels have on offer. It is not unusual for a hotel to have 20 Rate Plans depending on your geography, the channel, the period, the season, etc. As we become more relevant and more deeply entrenched as a reliable Supply Partner with those Partners, we are getting access to more Rate Plans. We see Supply continuing to grow, customers at a more moderate level, and the consequence of that will be that our Conversion Rate will continue to grow.
If I was to take a prediction three to four years out, the Conversion Factor would still be at least three times the underlying New Customer, New Supply Mix. Because we're getting the data analytics that our business now has is remarkable compared to where we were two to three years ago. The sophistication of our conversations with our Distribution Partners and our Supply Partners is predicated on that data. We're not just saying, "Give us a deal. We're good guys." We're saying, "This is what we can do for you. This is how we will do it, and this is the benefit that you will get." That's why the Conversion Number ultimately continued to outperform the other two metrics.
This is a lot of that work you did around the consolidation of the Tech Stack, right, when you sort of put the Channel Hotels and DOTW in. You are giving your customers or client or your Supply Partners confidence around your pricing deck, which is what is then allowing you to get the exclusives, build a bit of that moat, if you like, and you can then sell onto your customers. Is that fair?
Correct. Correct.
Yep. In terms of the competitive pressure you are seeing out there, it does not seem like there is any escalation of the competitive threat out there. There is chatter previously that some of the bigger global HCIs might be trying to push into your space, but it does not really seem like there is much evidence of them having any impact at all based on the strength of those numbers. Is that fair?
The simplest thing, the way I can put your mind at rest, Ben, is that our sales to the largest global OTAs is greater than our underlying bookings growth of 18%.
Fantastic. That's really helpful. Thanks, guys. Appreciate it.
Thanks, Ben.
Thank you. Your next question comes from Andrew Hodge from Canaccord Genuity. Please go ahead.
Morning, guys. Just a question sort of extending on that idea around the Contracted I ncrease, if you like, with the Business Development that you're putting in. When you think about the impact to the business, does it have a greater impact on your Revenue Margin or on your TTV Growth?
Thank you for the question, Andrew. I'll take a step back and say, let's just do simple math. This is a hypothetical example. So last year, we're doing, and I'll say completely hypothetical, so don't take it literally.
Last year, we did AUD 5 billion of TTV, and let's say we did 50% Directly Contract of that AUD 5 billion. We go back to our Hotel Partners and say, "We're selling you at a rate of AUD 2.5 billion, and we're selling you from other people at AUD 2.5 billion." I go to this year, and we're run rate of AUD 6 billion. We're selling, let's say, 60%. Again, it's hypothetical. I'm not suggesting the delta is that great. Just the math works easier in my mind. We deliver $3.6 billion of Directly Contracted hotels and only AUD 2.4 billion of Third Party. Our AUD 2.5 billion has gone to AUD 3.6 billion. Our hotel partners see that. They're going, "Shit, these guys are delivering." Our guys go, "Of course we are. We always told you we would." It's only the Investment Analysts who didn't believe that we would deliver.
The rest of us, we believed we would deliver. How do we fix? How do we continue to show that we're a great Partner and we can get you Sales from around the world? As I said, go back to the previous question. What's the Data Analytic Tools that we have that we arm our guys with? It gives them insights into where they're performing against their peers, where they're not performing against their peers, where their price is too high, where their price is too low. We're having that conversation. When you have that conversation, getting access to inventory is a hell of a lot easier because, one, you're demonstrably better than you were a year ago. Two, you're giving them insights that they don't have.
At the end of the day, a hotelier has an OTA as a booking engine to compare themselves but doesn't have the demand pattern that we do. We can show them, "Yeah, this is why your price. You're AUD 10 more expensive here, but it's costing you 10 basis points of occupancy." "You're AUD 10 cheaper. You can go up AUD 9 and still get the same occupancy that you're getting," etc. They're the conversations that we have, which are very different to the conversations we had when we just went in there and said, "We promise to do good by you by selling your stuff."
Thank you. Just a clarification on the Second Half 2026 Trading Update. I just want to make sure that your report, that the numbers that you've provided there are in your Reporting Currency rather than the Functional Currency.
Correct. Aussie dollars.
Thank you.
Thanks, Andrew.
Thank you. Your next question comes from Wei-We ng Chen from RBC Capital Markets. Please go ahead.
Hey, guys. Thanks for the questions. I appreciate your comments before about the consumer AI tools and, I guess, downplaying the threat. Is there an opportunity for you guys to go maybe, for a lack of a better term, B2B to C kind of via partnering with these AI companies like Google and supplying them with inventory?
I'll answer it that over the course of the last two years in particular, as we're seeing this coming down the pipe, we have had many, many conversations about how we will take advantage of this and how we think we can mitigate the risk to our business. We have no confirmed plans about B2B2 C, but it's certainly something that we focus on internally, of how do we maximize the growth rate of our business. Having a business like that potentially gets you there. I'm not saying we're going to do it, but it's one of the ones. There are a myriad of others, Wei-Weng, that we're also considering. There are other opportunities as well that are in our consideration set as well.
Yeah. Okay. No, thanks. Thanks. I guess speaking about opportunities, I mean, your name is Web Travel Group, but in terms of operating businesses, you're still a group of one. I guess what's the thinking in terms of building out more Operating Pillars? What are some of the organic opportunities you're looking into and maybe some of the inorganic options that might be available?
I just came from a Board Meeting yesterday where we perhaps made a more derisory comment about Web Travel Group versus WebBeds as the naming convention. We're still ambitious to be a Travel Group. We spent a little bit of time in the presentation talking about liquidity, and we spent a little bit of time talking about the fragmented nature of the industry. All of those things remain relevant to our thinking about what we do on an inorganic side. On the organic side, you touched on it with your question. Are there other adjacencies to what we do? White labels, B2B2 C, etc. How do they fit into the strategy? They're all things that we are currently contemplating.
Yeah. Cool, cool. And then just last question for me. I guess noting the comments about the business being increasingly Northern Hemisphere-based and the challenges of managing out of Australia, do you have a preference for where your next CEO, the CFO, sorry, is going to be based, balancing, I guess, management considerations with the fact that you've got a predominantly Australian investor base?
The new CFO will be based in Australia.
Yeah. Okay. Cool. Thanks.
Thank you. Your next question is from Abraham Akra from Shaw and Partners. Please go ahead.
Hi, John. Hi, Tony. Two questions from me. I suppose some of the concerns related to Google's Agency Push into Travel is the increase in direct bookings to hotels and away from some of your customers like OTAs. What do you think about this assessment?
It was a little bit muted. The question was, are they going to be using OTAs more or less than currently?
Using OTAs less given Google's going to partner with some of the Hotel Chains and Hotel Partners.
Yes, that will be diluted to everybody if they do that, clearly. That would be an outcome that would be suboptimal to giving the overall results because the whole thing about what they're trying to do is they are the most sophisticated meta search in the world and the most sophisticated booking engine, I'm sorry, the most sophisticated result-delivered agent in the world. Focus around your needs. You're not going to be just serving up Chain Hotels. You're going to be serving up everything. If it is chains that they go through and chains bypass OTAs, yep, that will be a potential downside risk.
I would hazard to guess that if we looked at what our performance would be in circa three years after this is launched, and let's pretend there's been a 10% dislocation to this market. 20%. Pick a number. It doesn't really matter. It's all conjecture at this point. Pick a number. 20% improvement. Sorry. If this channel becomes 20% of the overall market, it will be a net contributor to Web Travel Group's business.
Understood.
Let me give you just one bit of color just so to put your minds at rest about why this is a threat. Don't get me wrong, but it needs to be put into the context of what the threat actually is. Go to a market like Italy. Massive destination for many people as an inbound market.
I don't know the number off the top of my head, but I think it's circa 80 or 90 million tourists go to Italy a year. In Italy, they have 94% Independent Hotels. As we've said previously, when we set this business up more than 10 years ago, we said we would be the Distribution Arm for Independent Hotels. That would be one of the strengths of our business. It still remains one of the strengths. Notwithstanding Chain Hotels. Chain Hotels are massively important. They're our biggest Supply Partner and increasingly a bigger Supply Partner.
I don't have the time on this call to explain it to you, but if you go through the Travel Ecosystem and the legacy technology that sits within that Travel Ecosystem, you will know that there is nobody who ever can do everything for all people, whether you're an Agentic AI or not. Just from a fundamental element of having a PMS, they are so old and clunky. Putting booking engines on them has improved their direct Conversion, but they still have significantly more Supply from third-party distribution as a Hotel Chain than they do from direct. That's after 20 years of trying. That is inevitable.
Very helpful. I suppose your comment earlier around the average booking window compression by 5%, is that a function of your booking mix or customer booking trends?
It's impossible for me to answer that with any certainty. All I can tell you is what's happened. It's a little bit like someone—yeah, usually on one of these calls, someone will say, "Who are you winning share from? How do I know?" I just know we are. So I just know it is. I'm not sure why it's happening. It might be Geographic Mix. It might be the fact that—but it's happening in three regions out of four. It's just unusual. That's all I'll point out. Just been a lot of short booking window. Last-Minute Bookings are less. Length of Stays moderately down, etc.
Yeah. Got it. Last one from me. Just quickly on.
You've outplayed your hand. You're up to double-digit questions, Wei-Weng.
It's Abe.
That's Abe. Sorry. Abe. Apologies, Abe.
That's okay. We've been—
I apologize to you or I apologize to Wei-weng.
He's a good analyst. Lastly, at 23% year-on-year TTV Growth year-to-date in the second half, do you mind providing a Regional Breakdown?
No. No. We're good near the first half. All four Regions are up. They're not massively different to where they were. That's where we're at.
No worries. Thanks, John. Thanks, Tony.
Thanks, Abe.
Thank you. Your next question comes from Mitch Sonogan from Macquarie. Please go ahead.
Good morning, guys. Thanks for taking the questions. Just a quick one on the EBITDA Margin Target in 2027, guiding to around that 50% range. I guess could you maybe just talk to the key swing factors on how you're balancing that? Just noting, obviously, you've given the 44%-47% range for FY2026. Just trying to understand a specific target around 50% and how you're thinking about it. Thank you.
Yeah. We're seeing revenue grow faster than EBITDA and, sorry, expenses. It does not require big tech to go from somewhere between 44% and 47% to get to 50%. It is not a stretch target in that sense. If we kept the Revenue Margin consistent and added the expected TTV increase and we still had low single-digit expenses, it gets us there. They are the sort of guardrails for you to think about.
Yeah. Thanks. Just noting you talked to potential impacts of Macro Events that have occurred over the last 6 to 12 months. Can you maybe just talk to what percentage of bookings in the different Regions, domestic versus international, whether you can give that by the major Regions? Obviously, lots of people have looked at softer Australia into U.S. international travel, but the U.S. is a pretty domestic market. Yeah, just came to understand if you can give us some color on how we should think about that, looking at future events that may come our way. Thanks, guys.
There's always a sense of bemusement when I see some travel-related data being announced publicly and all the travel stocks fall in unison in relation to it. In particular, in our case, less than 2% of our TTV is Australia. In the game earlier of swings and roundabouts, if the entire Australian market was eliminated for some reason, we would have grown at 20% instead of 22%. As I said, I chuckle when I see investor response to news that's not relevant to what's happening to us as a global business. To go to it, I'll just explain it as I have historically. Our biggest Domestic Market is clearly the U.S.
In most of our other markets, the domestic component is substantially less than half. What our sweet spot is, is interregional travel. Asians going to Asia, Americans going to America, Europeans going to Europe, Middle East going to the Middle East. That is where the vast majority of what we tap into, which is, as you would expect, it is more frequent travel. It is short-haul travel. It is not your once-a-year Aussies going to Europe or going to New York and doing that. That is part of our—obviously, part of our business, but it is not the main part of our business because you are once in a multi-generation trip. Our efforts are on people going for three nights from Italy to Switzerland. Ours is going six nights from Paris to Mallorca. There is a myriad of combinations.
Literally, we have a dashboard that goes through them and we look at the ups and the downs. In the end, overall, the vast majority of our business is what we consider short-haul international travel, less than six hours. Most of it is around three hours flight time, and you see what our average Booking Value is. All right. Have we lost everyone?
Thank you. Your next question comes from Patrick Cockerill from Ord Minnett. Please go ahead.
Hi, John. Hi, team. Thank you for taking my questions on behalf of John O'Shea. Just two very quickly from me. Firstly, on the Revenue Margin, noting that 6.5% now seems to be going longer than the initial 18 months or three reporting periods. Can you just give us a little bit of color around the factors at play there that have made that continue into your expectations for FY2027?
I won't go through all the things I've said previously, Patrick, other than we have seen and will continue to see a noticeable shift towards Directly Contracted Hotels operating at higher Margins. We continue to focus on Geographic Expansion, but it's sort of offset by some of the Channel Expansion, which gives us greater confidence in our ability to maintain that into the next three Reporting Periods. That's the major reason. I've covered off that a few times already. That's the key driver, Patrick.
Thank you. Very quickly, just on your EBITDA Guidance and the more pronounced H1 skew, is this something we should expect going forward? More pronounced in what sense? The EBITDA number or the growth number? Skewed to H1.
What's skewed? Sorry, I don't understand. I think, Patrick, we've always had a skew to First Half. If you look at our reporting over the last so many years, that's why we changed our year-round from June 30th to March 31st to capture in the First Half ending September. The contribution of the higher TTV that we get from Europe, which continues to be the trend in this Reporting Period.
Thank you.
Thank you, Patrick.
Thank you. Your next question comes from Brian Henn from Morningstar. Please go ahead.
John, in terms of future-proofing the business to sustain growth, is it possible for cost growth to stay elevated in that high single-digit regions for the next couple of years?
I wouldn't say that would be elevated if we're growing Revenue at a multiple of it. Our focus—our public commentary is around things that investors can latch onto: AUD 10 billion TTV, 6.5% Take Rate, 50% EBITDA Margin. Our internal focus is on growing revenues at a rate faster than Expenses, with the exception of the Markets in which we invest. We have called it out in the presentation and in Q&A about our investment in North American Contracting. If you strip that out and strip out the things that we are doing to maintain our overall competitiveness, our underlying Growth Rate is—our Expense Growth Rate is barely above CPI.
Yeah. Thanks, John. I was not suggesting that that is actually a bad thing to grow your costs if it means, as you say, future-proofing the business to sustain the current Growth Rate.
Yeah. Look, the journey is an incredible journey that WebBeds as a business has been on. You just need to go to slide—what is it called? We will call it up—slide nine to see that. Over that journey, we've done things to enable us to continue to grow at the rate that we have. Whether it's building out specific tech for an individual region, building out analytics tools to support our Sales initiative, building out Efficiency Tools to get better imaging, get better rates into the System faster, etc., we will continue to do that.
We're not playing this game so that we can eke out System Growth and defend our share. We are a disruptor in the overall industry, and our Growth Rate reflects that. We have a clear vision about the value we add and how we can accentuate the difference between our competitors. We've clearly demonstrated that over the last 15 years or 13 years. There's no reason to suggest that that Run Rate expires over the course of the next two to three years. There are lots of things for us to do, and we know what they are.
Thanks, John. Can't be clearer than 10 billion. Thanks, John.
Thank you. There are no further questions at this time. I will now hand back to Mr. Guscic for closing remarks.
Thank you, Harmony. Thank you to everyone who asked the questions. I will just summarize that to all of our employees who have delivered this result, I would like to give them a heartfelt thank you for their contribution to everything that we have been able to do in this year. We continue to have a highly engaged workforce, and none of this would be possible without them. I am delighted that they continue to provide the bulwark of what we need to enable us to continue to be the Market Leaders. With that, I'll say, as I've said in the Forward-Looking Statements, we've had a really strong First Half. We will have an even stronger Second Half. With that, thank you very much.
That does conclude our conference for today. Thank you for participating. You may now disconnect.