Welcome, everyone, and thank you for joining Xref's Investor Update call. At the conclusion of the presentation, you will have the opportunity to ask questions by pressing zero followed by one on your telephone keypad. I must advise that this conference is being recorded today, Thursday, the 27th of January, 2022. I would now like to hand the call over to your speaker today, Lee-Martin Seymour, CEO and Founder. Please go ahead, sir.
Thank you for that. Good morning, everybody, and thanks for joining us. Happy New Year to everybody. Hope you have all had a good break. This morning I'll be running through a summary of the release that we put out this morning together with our 4C. I'll try and keep it as short and tight as I can, and then open up the floor to some questions as usual. On the 5th of January, hopefully we helped you guys out by popping out our flash figures during the break. In those flash figures, we announced sales of AUD 4.6 million, revenue of AUD 4.3 million and cash receipts of AUD 4.7 million. Some incredible numbers there, and growth rates.
For the half, we also released that we were 96% up for the half and that we have actually sold AUD 10 million as part of that half. We have remained cash flow breakeven for the last Q3 . In fact, for the whole of the calendar year 2021, we have been profitable. Really good responses from some of our key investors from that January 5th release. In this morning's release, we have added much more color to those flash figures and included our 4C. A key driver for the results is the performance of our digital marketing efforts. The pandemic has allowed us to make a very nice shift away from traditional sales outreach.
It's very much different to how we have worked pre-pandemic. Today it's not about opening an office overseas and filling it with salespeople that make outbound calls. This is now about digital marketing with the amount of people working from home and searching for solutions. We've leveraged the situation and this has been helped along by the demand that we're seeing in the employment sector around the world. It manifests itself into search. People out there are looking for us. Over the 11 years, we've managed to make sure that we are the most highly rated platform globally on platforms like Google, G2, Capterra, GetApp. I advise you all to have a look at us on those platforms.
Not just our Google ratings in Australia, but in the UK or in North America. Alongside the credibility that Xref has, we have an enormous amount of content available online, such as thought leadership, white papers, free tools and apps, and the ability for people that are searching for us to find us, gain that credibility, and self-serve their way into the platform. It's about right now being found, and we're doing that really, really well. We've managed to halve our marketing spend since the pre-pandemic figures, but in tandem have increased our lead flow by 362%. You'll see by the figures today that it's due to we actually attracted 1,600 qualified leads. This has echoed into our sales records that we've been promoting to the market and therefore has pushed recognized revenue up as well.
As a result, our sales cycles are tighter, our adoption of the platform is faster, our initial invoice values have all increased and improved. The client list, I'm sure that you'll agree, is pretty fantastic for Q2. Globally with clients at home in Australia, University of the Sunshine Coast, Chartered Accountants Australia and New Zealand, Rabobank, Downer Group, St Vincent's Health Australia. A very good varied amount of education, not-for-profit finance, commercial, and health. Overseas, Prisoners' Advice Service in the UK, as well as DHL and another football club, which we're always very happy to get, the Wolves football club, the Wolverhampton Wanderers.
In North America, the University of British Columbia, Trulioo, Baco, Cornwall Community Hospital are all fantastic clients that have joined us. To further showcase our strength in not only new business, but how we retain a client, I always like to include our cohort analysis. Those two figures that I really do enjoy is our most, our oldest clients, our legacy clients from back in 2014- 2017 contributed 13% of our sales figures for last quarter. Our brand new clients for FY 2022 contributed 16%. We have a really good spread of revenue contributors every quarter.
This just showcases our ability to gain new business and also to attract and acquire new clients. Sales becomes revenue, and not an awful lot of businesses can sometimes say that. The product and the platforms and the credits and the checks that we sell to clients, we recognize that revenue when they use our service. It's a really nice stat to see our sales pouring into revenue. In Q2, we recorded record revenues for both Xref and RapidID. Xref grew 52% in revenue and RapidID 363%. You'll notice. I'll sort of aim your eyes to two figures in this release.
One is RapidID's gross revenue grew 173%, while the net revenue, i.e. the margin, that we gained from the checks that we provide grew 363%. This is simply a result of larger discounts being given to us by the third-party vendors as we grow. One of our largest vendors is the Document Verification Service, the government department that provides what we need to identify an individual. Over the term, we've managed to reduce the cost of those checks from AUD 0.80- AUD 0.50, and that has then echoed into our margins. We are therefore experiencing economies of scale and will continue to do so. Every year I enjoy showing our Christmas recovery.
In fact, the whole team gets behind how fast our business can recover from the Christmas period. This remains a clear indicator on just how fast the recruitment sector is returning to work following the festive season. The majority of our revenue comes from Australia and New Zealand. We tend to monitor it here because the festive season is obviously a longer period of holiday here as opposed to the Northern Hemisphere. This year is the fastest we've ever returned from pre-Christmas levels, and it suggests to us that quarter three and four are going to be very busy indeed. This year was also the first year that we witnessed a number of checks nearly 100 being done across different platforms on Christmas Day.
It gives you a sense of the urgency there is in the employment sector right now, and it is not going to wane. Over the next six months we'll be launching pulse checks, we'll be driving adoption of our recently launched exit survey platform that we launched in November, as well as launching our new look referencing platform with its added features and benefits. Alongside this, we have a large internal billing engine project that will allow us to drive our SaaS subscription revenues on the new platform. As well as this, we will be developing our marketplace of checks, including RapidID. We'll see growth in not only our additional checks on the marketplace, but also the use of our wholesale and API integrations.
It is a great time to show the mix in revenue and compare these in July 2022. As you see on page three, we've showcased the revenue streams. Growth rate of RapidID and additional checks 364%. Our wholesale year-on-year has grown 100%, a very new part of our business, and we currently wholesale out to people like CVCheck, great partners, as well as Equifax. Most recently we announced the integration to First Advantage. We hope to see big things from the wholesale agreements. A lot of our clients use our service via their business as usual platform, i.e. their applicant tracking systems.
This initiative started five years ago, 71% growth over the last year to AUD 1.2 million worth in Q2 of checks being taken, not on our platform, on other people's platforms. With the Xref platform grew again by 45% to AUD 2.6 million in the quarter. We launched our Exit Surveys, and we continue to develop Pulse Surveys to be launched in Q3 and Q4. In terms of cash collections, these continue to grow and it was a good opportunity to show you the difference between our OpEx and our COGS. Our OpEx remains relatively flat, and any growth in OpEx tends to be wages and salaries in both sort of additional headcount and salary increases over the year.
OpEx will remain flat for the remainder of the year, but it's nice to pull out those COGS because they tend to grow alongside sales, and these represent our commission paid to internal sales staff. With higher sales comes higher commission, as well as the costs attributed to third party checks via RapidID. The Xref COGS tend to be about 11%-13% of our sales figure. While as mentioned before, our RapidID is a lower margin business that attracts discounts with volume. We have the opportunity to further reduce COGS with further growth in volume and scale from that business.
We showed in terms of cash surplus a surplus of AUD 1.4 million over the half, which will look very nice in our half yearly release that will go out late February. We have AUD 10.5 million in the bank as of December 31st. Just to reiterate, we have had Q3 of cash flow positivity, and the whole of calendar year 2021 was profitable. To summarize, a very strong foundation for the year in Q1 and Q2 that traditionally and seasonally are the lowest part of our year. Exceptional demand is being seen, and it's coming through digital marketing very well.
Our product development, growth in subscriptions and the development of the Xref marketplace position us well, for retention, new business and a much larger global addressable market. As we enter the busiest quarters of the year, our team, after the festive season, I can assure you, are well rested, and they are certainly ready to close out what is soon to be an exceptional year for Xref. I'd like to open the floor to questions if anybody has anything to ask this morning.
Thank you. Ladies and gentlemen, we will now begin the question and answer session. Our 1st question comes from Stella Wong. Stella, your line is open.
Good morning, Lee. How are you? Great to hear good results.
Thanks, Stella.
I've got a question on the annual run rate of revenue you disclosed in the last announcement. Last time it was AUD 18 million, wasn't it? I'm just wondering if you can let us know how you calculate this run rate and what figure we're looking at now. Can you give any trend going forward? Because AUD 18 million was AUD 3 million more than the 15 million number you disclosed at the end of last financial year. Any trends-
Yes.
would be nice to know.
Yeah. We really boil this down to a weekly number. There is a clue on page three where you can see the green line on the Christmas recovery. You'll see that at sort of AUD 350 thousand-AUD 360 thousand a week of revenue before we or usage before we dive into the Christmas period and then our recovery rate out of that. That includes the usage of Xref and RapidID. If you times that out by 52, you'll see our current run rate. Perhaps next time we do this, I'll probably give a longer view of usage and how it's grown.
A couple of quarters ago, we had a weekly usage shown through the pandemic, through FY 2021 and into 2022, and you can see that growth. Growth is accelerating because of things like RapidID, the marketplace, and it will accelerate more once we get into that subscription area. I say that because at the moment we within Xref to recognize revenue once a client starts to hire. As we move into a more subscription base and a percentage of our revenue is in subscription, regardless of recruitment numbers in a month, we will be recognizing that monthly subscription. What I can say at the moment is it is somewhere between sort of AUD 360,000 and AUD 370,000, depending on the week that RapidID has. Sometimes it can even be AUD 400,000 a week.
Roll that out 52 months, or 52 weeks, sorry, and therefore you have your run rate, and that's how we calculate it. I would suggest at the moment it's probably around the AUD 20 million as a rev run rate. But considering we're going into a growth phase, we're shifting a model and RapidID continues to grow aggressively, I think we've got only good things to come.
Great. Just, maybe worth suggesting, because the weekly number would fluctuate through the season. Maybe in a disclosure of this line, you can normalize it to go with the season 'cause you have like it could be through the roof in June, isn't it? If we're still concentrated on Australian market.
You'll find as we grow our North America, seasonality will not be as drastic because obviously school holidays, summer holidays come at a very different time, and the peaks and troughs are very different northern and southern hemispheres. We're starting to see those seasonality, especially with what we've seen in this Q1 and Q2. We're starting to see those seasonality that we've seen over the last 11 years start to dilute.
Great. Thanks, Lee.
Thanks, Stella. All the best. Thanks for joining the call.
The next question comes from Luke Tsai. Luke, your line is open.
Hi, Luke.
Sorry, Luke appears to have disconnected from the Q&A. The next question is from Nick Brody. Nick, your line is open.
We lost another one. Hi, Nick.
Nick, are you still online?
Maybe come back to Nick if he's.
I will do. We have Luke back online as well.
Sorry, Nick.
I will hand back over to Luke.
Okay.
Can you hear me, Lee?
Hi, I can hear you, Luke. How are you?
Yeah, good, thanks, Lee. Lee, just interested to know what plans you have for your growing cash in bank.
I think, you know, right now, like any business that has just found itself moving into profitability, I think it's a balancing act. Should we build our free cash? Absolutely. Should we invest into growth? Absolutely. It is a balancing act. I think we certainly would like to have our cake and eat it. We've shown over the last eight quarters that our strategy to move into profitability has been well executed, and alongside that, we've brought the growth and I think we'll continue to have our cake and eat it. It is something that we monitor on a daily basis. I think that as we grow out during the next sort of six to 12 months, we'll remain profitable. We'll certainly attract free cash and both will prosper, not just one, if that makes sense.
Thank you.
The next question is from Chris Stetto. Chris, your line is open.
Hi, Lee. Morning. Thanks for taking my call. Just a bit about First Advantage. Have you integrated with them yet?
Yes. That is continuing right now. We signed the integration agreement and the partner agreement before Christmas and announced that to the market. We've known First Advantage for many years and the key management over there. Great bunch of people, certainly wanting to provide Xref services within their own platform. Not dissimilar to the partnership we have with CVCheck or Equifax. I think it goes along with our strategy that we agreed on six years ago, which was we're not gonna become a checking company, but we are going to allow Xref to be consumed wherever a client wants to use it, and we are going to allow checking companies to showcase their checks on our marketplace. It's a really harmonious relationship that we have with checking companies.
We don't compete with them. I think what First Advantage offers us is not only the ability to offer Xref to their clients in this region, but also as we progress the partnership, other regions around the world. Certainly, you know, a very close relationship that we have with that team over there.
Has there been any reference checks through that partnership yet?
No, it's very new, so it's being built out at the moment. We only ever build out with clients in mind. We have a shared amount of clients, so clients that use both First Advantage and Xref. We've already had discussion with a varied amount of clients that once we're ready, we'll switch them on.
Okay. Do you have any sort of, I mean, perhaps with the relationship with CVCheck, do you get a sense of based on the CVCheck relationship, how the First Advantage might work out from a sort of revenue perspective?
No, not really. We have a cracking relationship with CVCheck. I think we remain 100% agnostic on the checking companies that like to integrate Xref. It's our belief that wherever you are on the planet and whatever size business you run, however you wanna consume your Xrefs, you can do so.
If that means that you consume them as part of your CVCheck or First Advantage or Equifax agreement, if you wanna consume them via your ATS channel partner agreement or natively with Xref, there are no boundaries to a greengrocer, you know, on a shop corner, referencing his one employee a year or a major like Ramsay Health Care referencing global hires, you know, in our native platform or another checking partner. We're really quite agnostic in terms of our partners and certainly our strategy is that you can collect an Xref wherever you are, whatever platform.
Is the First Advantage exclusive with Xref? From a First Advantage perspective, do they offer other reference checking tools?
No, they do not. In fact, you know, they have a really strong appetite to make sure that they're offering the best checks on the market out to their clients. I'm sure that, you know, like others, making sure that they can offer Xref out to their new and existing customers. It adds value to their kit bag. It's not dissimilar to applications or platforms out there offering Docusign. When we choose platforms as a client, when Xref go out and choose salesforce.com or other platforms, we absolutely require Docusign and the e-signature platform to be in there and integratable. Similar to when we're choosing financial platforms, we absolutely need them to integrate to Xero.
This is sort of rite of passage. If you're offering a platform, you must be able to talk to the key vendors of those best employee checks across the planet, and Xref's one of them. Platforms like to make sure we're included in their marketplace, whether they're an ATS or a checking partner.
Great. That was all. Thanks.
No worries. Thank you very much.
Thank you. We'll go back to Nick Roding. Nick, if you do have a question, your line is open.
Yeah. Can you hear me now?
Yes, can. Hi, Nick.
Sorry about that. Lee, congratulations once again on a great quarter. My question is really around competition and I guess in the past 12, 18 months we've seen, well copycats really coming to the market. I just wanted to get your thoughts around what, how you're seeing that reflected. Is that impacting price? What sort of feedback are you getting from customers and sales teams? Also, I guess whether it presents. I guess there's some inherent threat there, but does it present opportunities as well, perhaps in terms of potential acquisition?
Great question. I've answered it a lot of times before, but I think as we pull out of the pandemic, the answer has changed slightly, especially with the level of development we're doing. We don't suffer too much competition. In fact, when we began, there was no one on the planet doing what we were doing 11 years ago, and people thought we were barmy and we had to convince clients that what we were doing made sense. We were very early to the market. In fact, we never had anyone to price against or compete against. It's really good to have competitors come into the market because they help justify that this is a thing, automated referencing and the verification of candidates across the planet is a thing. Their marketing tends to help us.
However, the competitors that we have in the market tend to compete with us on price. Because we've been here so long, our product tends to outstrip. The reason I say that is because Xref is fully multi language, it's multi-region. We have an ISO 27001 global data security certificate. You know, and alongside that, we have 24-hour support across the platform. It's really hard to compete with us today in automated referencing. Whilst people are probably designing, as you say, maybe copycat platforms, that's all well and good. They remain to compete with us only on price.
However, we are just about to accelerate out of that space with not only the marketplace, additional checks, wholesale agreements and channel partnerships that we do very well, but we're just about to accelerate out of that with the platform, with the offer of both Pulse Surveys and our new Exit Survey platform. While our competitors stay in pre-employment, we then move across into from pre-employment into the whole life cycle of a candidate from when they are employed to when they inevitably leave and beyond. Our strategy opens our addressable market up to not only talking to pre-employment teams, i.e. recruitment teams and talent teams, but also to start talking to the HR teams and payroll teams within those businesses that we already have.
With our 11,000 users and 1,300 key accounts across the planet, going out to those companies that love us, trust us, and enjoy using our platform every day, going out with further development of new products and the marketplace and providing a broader level of product and even providing the ability for them to move from credit to subscription means that any competitors that are new to the market and only offering one element of that, then they aid the message, but they're the right competitors to have. Hopefully all that made sense.
It did. Thank you very much for that.
My pleasure.
Our next question comes from Matthew Stucker. Matthew, your line is open.
Hi, Lee. Labor markets.
Hi, Matt.
Labor markets, obviously, globally speaking, are running extremely hot at the moment. Lots of hiring happening, lots of job advertisements. I was just wondering if your team had any thoughts on the December numbers in the job advertisements in Australia came in 5.5% lower than the preceding month, and how you see that picture developing over the coming year. Obviously, still lots of uncertainty, but also how that might affect the business. Thanks.
Pleasure. Good question. I've always avoided looking at job ads as a key metric. The reason I say that is because during a downturn, the recruitment sector tend to post a number of the same job ads to try and conjure up candidates. You see an explosion of ads to try and generate candidates so that you can prove you have jobs open in a down period. That's a fact for us. It's very much at the early stage of recruitment when you're putting an ad out there. Whereas referencing, if you have a look at our Christmas recovery, referencing is at the most sticky end of that recruitment process. You only reference when you know you're gonna make a hire.
You put a job ad on when you think you're gonna hire, and you might not end up doing so. You'll probably put multiple job ads on in different ways to try and conjure up somebody or a candidate. Job ad stats are always, well, not very reliable. If you have a look at our Christmas recovery, you'll see that the industry has just got straight back to work. The revenue growth over usage shows that not only are we selling these checks, but companies are using these checks at a rate of knots. The market is very hot. People are moving for different reasons, probably more reasons than ever.
They're moving so that they can get away from a pandemic subject sector like hospitality, retail, and non-essential services into more of a pandemic-proof sector like health, not-for-profit, government, education. People are moving because they have been out of work. Some are moving because they've been in their roles for the last 18 months through the pandemic, and they just need a change of scene. Some are also moving country. I actually had a lovely interview with somebody on Monday that had just moved over to South Africa with two children wanting to be somewhere a little bit safer and a little bit more away from those issues. You're seeing people move country.
However, at the moment, Europe, US have limited people coming into Australia because of the cases we have. We're certainly still in the grips of the pandemic. Borders are shut. Travel is difficult. We are crying out for labor in Australia. This isn't gonna go away anytime soon. We have got years of a huge migration of talent. I think that it's certainly not going to be short-lived. We are certainly going to see the roaring twenties again.
Great. Thanks, Lee. Cheers.
All right.
Our next question comes from Kevin. Kevin, your line is open.
Thanks for that. Hi, Lee. Congratulations on the amazing quarter. My question is around the sales. Since the pandemic began, a lot of the sales have been internalized, moving from outbound to inbound leads. Do you see this as a sustainable way to attract sales and leads even in a post-pandemic world?
We still do outbound, but we do outbound on large enterprise deals. My sales team are the cream of the cream, and they only concentrate on large enterprise clients. Our account management team concentrate on the growth of current clients. Our customer success team makes sure that the users on our platform every day have the best experience possible. We're still very human in our approach to clients. However, in North America, people do not want a sales call. They want to hunt their own solution. They wanna self-serve their way into that platform. They wanna test it for themselves. Only when they're happy are they gonna speak to a salesperson.
You'll notice in North America that people don't use terms like account executive or sales development or business development consultant because those titles don't get them in the door with the client. What they've done in North America to try and solve that is that they've re-termed all of their salespeople to vice president of this and vice president of that and God of the planet and just to try and get their title in the door. Really what they're combating is North Americans do not want a sales call. They do not want a hit on LinkedIn.
It's very difficult. If they go out and they hunt for solution and they find credibility, they find us on an ATS marketplace, they find us on G2, they look up a testimonial video, they use Template Builder, then they come to Xref Lite and take a free reference to prove to themselves that it works. At that point, they're probably going to suggest, "I actually need a conversation because my requirements are bigger than what Xref Lite can provide me." At that point, we speak to them.
What it does is it not only gives the client the best way in, the best journey into our platform, but it also removes all of the noise from the tire kickers and the small businesses that take up a lot of our sales team's time, and it centers our sales team's efforts just on the highly convertible larger clients on the planet that need that bespoke help. You can see that echo in the client list that we've shared this morning.
Right. That's great. Thank you so much, Lee. That was really interesting, and congratulations again on a great quarter.
My pleasure. Thanks ever so much, Kevin.
Our next question comes from Sean. Sean, your line is open.
Hi. Hi, Lee. Really good quarter, mate.
Thanks, Sean.
Just a multi-part question from me just on sort of the international aspects of the business. I might have missed this, but what was sort of the percentage of revenue or sales that came from sort of outside Australia? You know, given you wanna reduce the seasonality over time, I guess you know, you obviously wanna see overseas growth faster than Australia. Are you seeing sort of that trend start to play out?
Yeah, sure. We don't make our lives very easy because we continue to have a strong growth rate in Australia and New Zealand. With the Northern Hemisphere coming in at 16%-18% of our revenue, we really need. You know, although they're growing and they're keeping up with their share of revenue, Australia and New Zealand continue to grow as well. It's our mission, I suppose. We've got two key missions to execute over the next 24 months, and that is to eclipse Australia and New Zealand revenue with that of the Northern Hemisphere, including Europe and North America. Number two is to eclipse our prepaid credit recognized revenue model with that of subscriptions. They're our two key goals.
You will see it happen. Cast your mind back to 2015 and 2016, where we were centered like the rest of the world was in putting an office in Norway, putting an office in London, being bums on seats, hiring leadership teams in those regions. We've actually come all the way out of that. We've been there. We know what works, what doesn't work. I think when you're trying to grow a business, as long as you know what you're prepared not to do, you're gonna have a great run. We have done that. We've tried it. What we have now in those regions are incredible account managers, incredible business development leaders, great customer success, and then some finance to make sure that everybody gets paid and we receive the invoices.
Most of those teams are remote. Our head office in Sydney is just down in The Rocks. That's for the Southern Hemisphere. Our head office for the Northern Hemisphere is in Toronto. These are nice places that people can go to if they need to be social. Apart from that, we are fully remote. As a result of the pandemic, it's meant that we can remain efficient. We can remain profitable. Most of what we do today is via Zoom and online.
Yeah. That's really helpful. I also noticed, you know, with the new client names, this quarter, there's a big tilt to sort of really non-cyclical sectors and defensive sort of sectors, which, you know, you've been, I guess, consciously trying to do. I think, just, I guess, going forward, do you see that sort of trend continuing, or do you see sort of more cyclical clients come back because, you know, they're recovering and sort of hiring again?
Yeah. I would argue that instead of us focusing on health, government, not-for-profit, it's actually our lead flow is coming from those areas because they're the industries that are growing and recruiting right now, but they're also the ones that do not wanna end up in the news for bad hires. The trust economy right now is very hot because not only are they recruiting, but they are seeing a number of candidates, and the only way to tell whether a candidate's ever done what they say they've done is to check with the person that was there at the time. Referencing is the only way of doing that.
I would say that we are seeing far more trust economy style clients coming through our lead flow, and they are converting with a strength of conviction because of where the market is right now. Rather than us saying, This is where we need to be to, you know, to defend ourselves against a possible repeat pandemic. It's actually echoing through the lead flow because people out there are searching for solutions, and they tend to be the trust economy doing that.
Yep. Got it. Just on your leads, I know you ramped up marketing a little bit, and you mentioned, I think before that you're looking to sort of like expand that a little bit with your marketing budget. I guess, do you see scope, like if the marketing payback is good, to just really, you know, ramp up that sort of lead generation spend, especially if you can get sort of really quick payback on it?
Yeah. In fact, we have. If I showed our marketing spend two years ago pre-pandemic, but right in the middle of the pandemic it was about AUD 100,000, which was, you know, half again of what it is today. In fact, it has moved up, but it's still half of what it was. What we are doing is learning what works. Karina, our Group Marketing Director, is far more analytical. Our marketing team today is much more of a data analytics center than worrying about ordering donut walls and event hire for large events that provide nothing. We're looking at our SEM, our SEO, our thought leadership, the content amplification that we have online right now. We're seeing how those leads come in.
We're seeing how we can convert leads from our free tools like Template Builder or Xref Lite. How our own platform can generate leads for us. We have a far more digitally focused marketing team. We are working out ways to better invest in areas. I'll give you an example. We're very interested in what's going on in Japan. They're high users of LinkedIn. There's an awful lot of recruitment going on. There's a couple of other regions around the world, including Germany. We tend to what we have done recently is actually ring-fence a bubble of spend and spend it on lead generation in those new markets to see what comes through.
We can then put a unit cost on how much we're spending on price per click because we know how much we can impact the pipeline for our sales teams globally with a certain amount of AUD in marketing in a region. We're getting to know what those sort of, I call them knobs and dials, what we need to dial up and dial back during a quarter to make sure that the pipeline is fed for conversion. We've never been in a better place than we are today with digital marketing.
Great. That's very helpful. Thanks.
All right. My pleasure.
Lee, we appear to have no further questions at this time. I'll hand the call back to you.
All right. Well, appreciate all those questions. As normal, I'm very accessible. If you have a look on that quarterly, you can see my email or my mobile number. You can get in touch with our IR team. If you need a one-on-one to understand the story a bit more, feel free. Thanks for your time this morning. Thanks for some great questions and enjoy getting back to work. Hire lots of people. Thank you very much.
Ladies and gentlemen, that does conclude today's conference. Thank you all for attending, and you may disconnect your lines.