Jumbo S.A. (ATH:BELA)
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Apr 28, 2026, 5:10 PM EET
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Earnings Call: H1 2025

Sep 25, 2025

Operator

Ladies and gentlemen, thank you for standing by. I'm Konstantinos, your course Call 0perator. Welcome and thank you for joining the Jumbo C onference Call and live webcast to present and discuss the First Half 2025 Financial Results. All participants will be in listen-only mode, and the conference is being recorded. The presentation will be followed by a question and answer session. Anyone who wishes to ask a question may press star followed by one on their telephone. For the webcast participants, you can submit your questions in English. Should anyone need assistance during the conference call, you may signal an operator by pressing star and zero on your telephone. At this time, I would like to turn the conference over to Mr. Apostolos-Evangelos Vakakis, Chairman of the Board, Mr. Polys Polycarpou, CFO, and Ms. Amalia Karamitsoli, Head of Investor Relations. Ms. Karamitsoli, you may now proceed.

Amalia Karamitsoli
Head of Investor Relations, Jumbo

Thanks, Kostantini. Good afternoon, everyone, and thank you for joining our call today. I will walk you through Jumbo 's performance for the first half of 2025, highlight the main operational developments, and then share our outlook for the rest of the year. In the first half of the year, Jumbo sales grew by 8%, reaching EUR 497 million. On a comparable basis, EBITDA increased by 7% to EUR 165 million, and net profit increased by 5% to EUR 117 million. Our gross margin came at 54%. This represents the strong growth of franchise sales, which, as you know, carry a lower margin than our own operated stores. At the same time, our net cash position remained very strong at almost EUR 318 million. CapEx during the period was EUR 14 million. Let me also highlight the key steps we have taken so far.

In March, we distributed EUR 0.4667 per share to our shareholders and EUR 0.50 per share in July, underlining our commitment to return value to shareholder partners. We also opened our second store in Timișoara, Romania, further strengthening our presence in the market. In June, we launched our online store in Bulgaria, marking another important milestone in our digital expansion. In August, we completed the cancellation of the listing and the listing of 1.25% of our total sales. Here today, we have also bought two leased stores in Greece. Looking at regional sales growth, Greece was up 9%, Cyprus was up 7%, Bulgaria by 2%, and Romania up 8%. Franchise sales grew strongly by 52%, reaching EUR 38 million, while e-commerce sales accounted for 2.3% of our total group sales.

Our budget for the year is based on the scenario that sales will grow around 8%, with the Christmas season expected to play, as usual, a decisive role. Other things being equal, our net income flirts with the 2024 organic level. CapEx for the year made up below EUR 60 million. Our dividend policy remains unchanged, one-third of the consolidated profits, with the potential of additional payouts depending on market conditions and cash reserve. At the same time, we continue to invest in the future, modernizing our ERP system, strengthening our cybersecurity, and introducing new AI tools. We also plan to add two distribution centers with a total investment of EUR 160 million to be completed in the next three to five years. Going forward through steady steps, the group aims to open on average two new stores per year, adjusting the pace of the expansion to the conditions of each market.

At the same time, we further strengthen our strategy by acquiring stores that are currently operated under lease agreements. To conclude, Jumbo continues to operate from a position of financial strength. This allows us to invest in growth, expand our network, and at the same time, return value to our shareholder partners. Thank you all for your attention. Mr. Apostolos-Evangelos Vakakis, we will now take your questions.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Amalia, good afternoon.

Operator

Ladies and gentlemen, at this time, we will begin the question and answer session. Anyone who wishes to ask a question using telephone audio conference may press star followed by one on their telephone. If you wish to remove yourself from the question queue, then you may press star and two. For the webcast participants, you can submit your written questions in English. Audio conference participants, please use your handset when asking your question for better quality. Anyone who has a question may press star and one at this time. One moment for the first question, please. The first question comes from the line of Giovanni Sabatini with Euro Securities. Please go ahead.

Giovanni Sabatini
Independent Industry Chair, European Securities

Hi, hello on my end. Thank you for the presentation. A couple of questions on my side, please. First of all, could you please provide some color on the gross profit margin for the first half and how do you see this evolving in the second half? Let's take it question by question so it's easier for everyone to follow.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Your question is not very clear. What exactly are you asking?

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay, my question, let me rephrase then. My question is that could you please explain the gross profit margin drop on a year on year basis for the first half of 2025, and what do you expect towards the second half of the year?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Who knows is the answer. I mean, we have given the actual number for the first part, and we have indicated that theoretically the second part will make the margin slightly improved.

Giovanni Sabatini
Independent Industry Chair, European Securities

And.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

This is subject to market conditions that change every day.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay. Behind the first half of 2025, any color on the reason why the gross profit margin has been weaker on a year on year basis in the first half?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

It's weaker because of the market conditions. I mean, we had events like the increase of the VAT in Romania. We have events like yesterday that one plane fell about a few yards from our store in Eilat, in Israel, and so on. We live in turbulent times, and as a result of that, it is more than logical to expect also some relative turbulence on our gross margin as well. This is in line with what we have said from the beginning of the year as we have guided our business partners about the realities of the conditions we currently face.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay, regarding my second question, could you please provide some color on the inventory buildup going forward? We saw some increase in the first half. How do you see inventory building up going forward? Also, do you see any change in the product mix that is being sourced as well?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The idea always is to defend the gross margin. As a result of that, one way to do so is by looking more thoroughly into the product mix as well as new opportunities. As I said, relative marginal fluctuations as we go through such a turbulent period, I believe it is within what we call margin of error.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay. My third question would be with regards to your network rollout targets. Could you please clarify the target in Romania? Because in yesterday's press release, you indicated one store per annum, and this is in contradiction with the previous press release for a double network in the next eight years. Could you please clarify on this deviation?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

What we have said and what we are trying to be aligned with is that we expect two to three stores per year as a rollout for the group. This may change from year to year, from country to country, and this is the result of many implications that we have to deal with. For example, in a country like Romania, it makes practically more sense to go a little bit slower due to the fact that there are many inherent problems shorter into the country. We speed up another store in another area. All in all, we are there to stay in Romania. We are doing deals every day, and we are rolling stores in line with our general plan. This cannot be questioned or interfered, but the timing varies.

Giovanni Sabatini
Independent Industry Chair, European Securities

Yes, please allow me to quickly quote a press release dated September 9th of this year that you currently operate 20 stores and one online store in Romania, while the strategic goal for the next eight years is to double the store network. I'm referring to this specific comment dated September 4th, which is three weeks ago.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

This is what we said. What are you saying? I don't know.

Giovanni Sabatini
Independent Industry Chair, European Securities

No, no. In yesterday's press release, you're indicating one store per annum, which is contradicting a press release from the company three weeks ago. If you can provide some color on that.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Our view is when we talk about the future, the maximum is 18 months, not eight years. Therefore, it is more than fair to indicate that we are going through a period in Romania that it makes more sense, for example, to buy stores rather than open stores. While in other areas that are doing better, it makes also sense to open stores rather than wait for a little bit later. All in all, we are not, I don't feel that we are deviating from our plans as we go forward. I have to bring to your attention the vagueness of the international environment. I personally have lost contact with what goes around in the world. I really don't know what is the issue with tariffs, whether they exist, whether they don't exist, whether they have been postponed, whether this, whether the other.

Our operation currently is from day to day and week to week. If one wants to start addressing months or years, it is something that he may be exposed into something that he says and then he shouldn't have said it. All in all, we are giving a picture for the years to come. This picture will not change unless the world changes.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay. Okay. Where is the next store opening in Romania? In which city?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Pardon?

Giovanni Sabatini
Independent Industry Chair, European Securities

In which city is the next store opening in Romania? Is it Baia Mare or where should we expect the?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Baia Mare most probably would be the next one, then we have Cluj. Currently, we are negotiating in many other locations.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

As I said, this is an ongoing exercise. I must repeat constantly that we are not buying our turnover. We are directing generic growth as we go to the future where we feel it is best suited.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay. One last question from my side. Thank you for taking the time. How do you see competition in Romania evolving with the entrance also of Action Group and other competitors as well?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Can you please repeat the question, Funny?

Giovanni Sabatini
Independent Industry Chair, European Securities

Yes. Hi, Apostolos. Hi, everyone. Sorry. My question is, how do you see competition in Romania evolving? What is your target versus that? What is the strategy around that?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

What competition?

Giovanni Sabatini
Independent Industry Chair, European Securities

Competition in Romania.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Competition. Romania as a country has slowed down because of political turbulence there. The size that we have is not so big in order to have anything to do with competition like that. We have a long way to go before we start involving ourselves with worries of this nature.

Giovanni Sabatini
Independent Industry Chair, European Securities

You don't feel any effect from the competition for now, at least for now?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

What we face in Romania, also the competition faces. It's no secret that Romania is going through some turbulent times currently because of the political situation there. We only had the announcement one month ago about the VAT change, about the squeezing of financing and the rest. Yesterday, I just happened to be in Romania. I've heard that the next prime minister who comes from the left will take back the VAT and will distribute money to people and things like that.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We really don't pay too much attention to what people are saying. My feeling is that definitely better times would come for Romania. When that would be is anybody's guess. As far as we are concerned, we are still at the beginning of an effort, not at the end of an effort.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay. The last one from my side. Apologies for taking so much time. Can you please reiterate what was the net profit guidance for 2025?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The what?

Giovanni Sabatini
Independent Industry Chair, European Securities

The net profit indication for 2025.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We have indicated in our announcement that we are working very hard to par the number to last year's number for organic, of course, unless we have another catastrophe in one of our stores and we can make something in addition to that. The odds are that to improve on last year's profitability is a very, very difficult exercise. It's not impossible, but one would say that we have a 49% chance of achieving that and not a 51%. As a result of that, we have to say the reality as we read it and as we interpret it. Everybody must make his judgment accordingly. I keep repeating on all our encounters that we always give our budgeted numbers as guidance. Theoretically, this is a little bit conservative. As conditions continue to be vague and deteriorating, it's anybody's guess whether this traditional approach is very meaningful or not.

In a few days, we will announce the September performance that includes also the back-to-school period. We have to run for the finish, which is the December trade.

Giovanni Sabatini
Independent Industry Chair, European Securities

Which should be in the range. I think it accounts traditionally for around 25%- 30%, let's say, of your total turnover. Is that correct?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

I don't know. I'm not very good at math.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay, no problem.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Whether it's 20 or whatever, I really usually 70%. I think it's December, and up to 4% for November and October, 8th and 17th, 25, 25, 26, 27, around there.

Giovanni Sabatini
Independent Industry Chair, European Securities

Okay. Great. Thank you so much. That's all from my side.

Operator

The next question comes from the line of Stamatis Draziotis with Eurobank Equities. Please go ahead.

Stamatis Draziotis
Head of Research and Equity Analyst, Eurobank Equities

Hello there from me as well. Can I take you back to the gross margin question and the drivers that led to the decline in H1? I mean, you know we have several things that might have affected, like pricing decisions, product mix, or the franchise mix. You mentioned the latter. Given that franchise sales are still a very small part of group turnover, I would have thought that the impact there is limited. Could you maybe elaborate on to what extent each of these factors led to the gross margin decline, please? Thank you.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We have given this information in our announcement. As a result of that, everybody can make his maths on that. To repeat it once more, I have difficulty to understand what exactly is the purpose.

Stamatis Draziotis
Head of Research and Equity Analyst, Eurobank Equities

Okay.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We have provided all this information directly or indirectly to analysts, so they can do their numbers in a better way for them.

Stamatis Draziotis
Head of Research and Equity Analyst, Eurobank Equities

That's fine. That's fine. Can I ask another question? In your statement, you actually highlight that the benefit from the depreciation of the U.S. dollar will become visible in H2. Yet at the same time, the message around full-year profitability, which points to a decline, actually points to a decline in H2. You say if the sales trajectory remains at plus 8%, then profits will be at par, at least year on year. This actually points to a decline in H2 profits, although you will have the benefit from the depreciation of the U.S. dollar. Could you maybe help us reconcile these two messages and explain how you are thinking about the bridge from H1 to full year, please? Thank you.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

I'm not very sure what your question is.

Stamatis Draziotis
Head of Research and Equity Analyst, Eurobank Equities

Well.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

If you ask analysts, I would say 51% say that the dollar would be weakened further. That's a good sign for us, and that will help the gross margin as we go forward to the end of the year, as well as to the first part of next year. At the same time, I have also heard Trump's suggestion to the world to put tariffs on China and India and all the rest of the world because they buy cheap petrol from, no, really, it goes beyond that. If I could participate in this sort of complicated world in a productive way, I wouldn't be selling toys. I would be doing a better thing in my life.

We really believe that unless we have something which is unexpected or mind-blowing, which is anybody's guess what would be the next step, we are as good as any to support the numbers that we have already indicated. As I keep saying, I am not the one who makes the decisions. We adjust in line with the decisions taken by others.

Stamatis Draziotis
Head of Research and Equity Analyst, Eurobank Equities

Right. Thank you.

Operator

As a reminder, if you would like to ask a question, please press star and one on your telephone. Ladies and gentlemen, they are now for the audio questions, and we will now move on to our webcast question. The first webcast question comes from Iakovos Kourtesis with Piraeus Securities , and I quote, "Can you please clarify if we will have any store openings by year-end?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We have store improvements going through that will add sale areas at the expense of warehouse areas, but no further store opening for this year.

Operator

Second part of my first question is, and I quote, "Do you have any update on Fox Group's plans to open franchise stores under Jumbo brand name in Canada?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Yes. Fox has indicated their interest. We have negotiated a contract, and according to their plans, they believe that they can make it possible at the end of 2026.

Operator

Third part of the first question, and I quote, "Can you quantify the annual amount that you will save in your OpEx from the acquisition of the four leased stores in Greece this year?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

If I can quantify what?

Operator

Can you quantify the annual amount that you will save in your OpEx for the acquisition of the four leased stores in Greece this year?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The answer is no. We really don't go into such detail. The process is very simplistic. During crisis, we try to obtain the best possible price we can buy an asset. Hopefully, that will help us reduce our OpEx. By how much depends how many, when deals would be completed. As an average, how much, we don't overanalyze this thing. It's counterproductive in my mind. It's a direction that matters, not so much the actual numbers that make that difference. Plus, of course, our long-term strategy is that we want a well-capitalized company that fully owns all its stores. Practically, that will help us be alive for many, many years to come. If that is not possible, to be alive when other people are dead, we will be the last to die.

Operator

Fourth part of the first question, when exactly do you plan to commence the construction of your two distribution centers?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The first one, we will cut ground in a month or so. On the second one, we are still negotiating the price of the land. Distribution centers is an investment towards improving our productivity, and as a result of that, it is, let's say, an investment worth executing. Really, we don't lose too much sleep on that. Theoretically, we will not enjoy the services of the first new distribution center before the end of 2027. Most probably, the second one would be one year later. We will be constructing both in parallel with a gap of, I think, nine months, the one before the other.

Operator

The next webcast question comes from George Athanasakis with Pantelakis Securities, and I quote, "What after-tax margin do you make on franchise sales, including the royalty fee you are getting on their sales? Do you extend any credit to them? Do you invest any capital at all in franchises?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The idea is to have what we call zero risk, although such a notion does not exist because as franchisees grow, we need to grow our infrastructure to support them. We charge them accordingly. Theoretically, we can shrink if this infrastructure is put into question for reasons that have to do with the country that we are dealing with. We don't lend money to anybody. We only get cash for it. The idea we have is that unless Europe finds its footing, we really don't have, let's say, an easy source of income to help us manage the numbers of the Greek company because the Greek company is faced with many challenges, like, for example, that we don't have an improvement in the birth rate or a visible improvement on the disposable income.

Therefore, everything that we can do to keep us healthy, but always with relatively, very close to zero risk, we will take it. We don't really see it as anything more than that because we are not in control of this process ourselves. That's the reason we are franchising it. We don't want to be deviated from our course of action.

Operator

The next webcast question comes from Luca Barone with Orsa, and I quote, "What proportion of the sales are from franchisees? In other words, what proportion of the volume and sales comes from franchisees?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We have provided this information. One can read it in the report we have taken out. Out of hand, I don't have this information.

Operator

The next webcast question comes from Gregory from Atopac Partners, and I quote, "When you say net income organically, you mean excluding the insurance proceeds? Why would that be flat year on year for the year when it was 5% in the first half and the benefits of currency should be stronger in the second half?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Because it is common knowledge, I think, that people should not be optimistic about the future. People should be really cautious about the future. That's the reason we always take a very cautious approach. That doesn't mean, of course, that we are not optimists because we remain optimists. We do understand that we have to grow. We do understand that we have to increase our footage of new stores and things like that. During turbulent times like the ones we are going through, optimism may be a fatal disease, while pessimism is a much more prudent approach. I keep repeating to people that we have to be very, very, very cautious on every decision we make in order to be able to support what we have promised. If you can assure us that we would do better, you would not take it from my mouth, this.

It may or it may not, but the probability is 49% that it will happen, not 51%.

Operator

The next webcast question comes from Esther Lokitek from OTP FM, and I quote, "How can we imagine the difference between gross margin of franchise and the ordinary shop?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

On franchisees, we make three or four points on the turnover of the franchisee. Plus, we charge them a cost for handling their orders and the internal cost, which contributes to our overheads as well. This is what we make out of a franchisee. Practically speaking, a franchisee is a contributor to our overheads bill. It is not a vehicle to riches.

Operator

The next webcast question is a follow-up question from Luca Barone with Orsa, and I quote, "Can you elaborate on your hedging policy and what is the likely evolution of profitability for the second half in 2026?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

We don't have a clue. We don't have a clue. If you give me what the cost of transport would be, if you give me what the exchange rate would be, it would be very helpful to us. Since nobody knows that, what we said is that currently we have tailwind on these cost parameters. Let's say in the future, either in the near or longer than the near, in the middle or long term, we may also face a headwind as well. If we look at it statically, theoretically, we are in a better situation than what we were a year ago.

Operator

The next webcast question comes from Josh Schwartz with MSC Invest, and I quote, "Why did the inventories rise so much?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Because conditions have turned in our favor. As a result of that, the more we have product and the less we have money, we can hedge better our future results. The problem is that we work near capacity. We cannot buy them because we cannot handle it. If I was given the choice, I would have bought double or three times. We cannot support this desire. We have to balance many parameters in order to bring something that makes sense. A growth in the region of 20% or whatever is, I would say, the maximum safe growth without really putting into jeopardy a fundamental parameter or a hidden threat.

Operator

The next webcast question comes from Maxim Nekrasov with Citi, and I quote, "Do you plan to pay dividend in the second half of 2025?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The answer is no. We cannot do all things at the same time. What we have said is that we are beefing now. We have paid two dividends. We have indicated that it is our strategy to pay a third of our total profits in dividend the years to come, average year after year. If conditions are bad, we buy old stores. If conditions are good, we may pay a little bit more. As I keep saying, I have difficulty to understand how conditions will be good. In order to be good, something must change, which is productivity. Everybody cries that, let's say, decisions that are taken centrally from governments do not help productivity. We don't have tailwind. We have only tailwind because of the currency and the transport cost. This may turn against us very easily.

We have a very good cash flow situation, but this may change if we face tariffs or things like that. It goes beyond our capacity to make a guess or to take a bet. As we stand today, of course, since we have tailwind, we are buying as much as possible. We are hedging, let's say, the year-end results and the first part of next year's results. Beyond that, it wouldn't be very prudent to pre-anticipate things because conditions may get even better or may get worse. It's a wait-and-see situation.

Operator

The next question comes from Zara C. with Lazard Asset Management, and I quote, "Please, can you further elaborate on why macro weakness in Romania and Israel is affecting the gross margin? Are you investing in price, or is the mix less favorable because, for example, consumers are down trading?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

As I said, the government in Romania increased the VAT by two points. We had an impact on our gross margin by 10%, practically. On top of that, it has rebalanced the various VAT on products against the consumer. Why they have done that? Hopefully, they know what they're doing. Only that affected our gross margin, all other things equal. During a turbulent time like in Romania, to ask proactively about the future, I don't recommend it to anybody to do so. It is the first penguins that are eaten by the whales that jump into the water. Once the whales are well-fed, then, of course, penguins like ourselves would jump also into the water, but later. We are not having any sense of heroism into that.

If one suggests that one should adjust plasticity upwards in an environment that has not consolidated recent developments in Romania, it's not a good advice. Bear in mind that we are making a huge gross margin. Okay? To be greedy, one can have dear consequences. Better be stupid than sorry.

Operator

The next webcast question comes from Will James with Guinness Global Investors, and I quote, "What was behind the very strong growth in sales to franchisees in the first half of 2025?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The flow of products has improved into our warehouses, allowing us to ship more to franchisees without this affecting our core business. There's no magic to that. It's a byproduct of improving conditions in the transport equilibrium.

Operator

The next webcast question comes from Ali Amiri Garroussi from Polar, and I quote, "You are guiding 2025 to match 2024's net profit number. Should we be looking at 2024's net profit, including the insurance receipt, EUR 320 million, or excluding it, EUR 310 million, as the target?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Excluding, we said that we will compare apples with apples. We cannot compare a windfall that happened because of an accident. Let's hope that we may have another accident this year or two accidents and make more money, but not yet.

Operator

The next question comes from Gregory with Atopac Partners, and I quote, "I may have misunderstood. If so, sorry. You mentioned the time is not right for opening as many stores in Romania, but maybe buying stores. Do you mean buying the real estate of the stores you already own or buying stores from existing stores and renovating them to be Jumbo stores?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

What we practically say is that we don't leave an opportunity to pass if one of the rented stores is offered to us at a price that makes sense. The price that makes sense is that it contributes towards overheads, so less rental costs, practically more contribution towards inefficiencies on the operating level. On top of that, definitely, since we have a growth plan for the future, we try to locate locations, whether that are buildings that we will renovate or pieces of land, but again, at a price that makes sense. The long-term expectancy of things to happen is that it's not in our favor, this thing. We really have to utilize opportunities in order for us to make a move that makes sense and not having to buy our turnover, even if buying our turnover is cheap due to our cash flow availability.

I keep saying to people that we act like we are a very poor company. We don't exercise our strength by putting into the test our liquidity.

Operator

The next question comes from Vitalie Crestianov from Global Alpha Capital Management, and I quote, "Could you elaborate on your vision for the franchising business, specifically the scale and size you aim to achieve, the markets you see as most attractive, and how the economics work from Jumbo 's perspective?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

I said, and I keep repeating, that this is just a plus business which contributes to our overhead costs. It doesn't make sense to go beyond that because it is an operation which is not controlled by us. It is controlled by third parties in third countries where we have limited control. For me, we have to balance our need for additional income, but at the same time, not at the expense of increasing our risk. The future of Jumbo is not through franchising. It is by generic growth in countries that we involve ourselves directly.

Operator

The next question comes from Maxim Nekrasov, and I quote, "Should we expect dividends in line with free cash flow going forward, or do you plan to increase cash balances going forward?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

In the back of my mind, I've said before, and I repeat it all the time, we try to form a company that will last many, many years as we go forward. To do so, at the end of this exercise, we need to own the stores that we operate on. We need to keep having relative generic growth and at the same time hold a lot of cash in our hands in order to sustain unforeseen favorable events if they come. If one says, "Are we profit maximizers or profit satisfiers?" the answer is that we are profit satisfiers. We want to run this company like a plane and not like a rocket. This will not change as long as I am running the company. We have been inspired by Japanese companies that have survived both World Wars very, very easily.

By studying them, we have found out that they were cash rich. If things go bad, money is a very important factor to stay alive. We will not commit funds just to have, let's say, marginal improvements in our short-term performance.

Operator

The next question comes from Shipra Agarwal from Goldman Sachs Asset Management, and I quote, "Can you talk about competition from Chinese marketplaces in your markets? What is your strategy to defend your business?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

Our belief is that competition is a good thing because it awakens companies to do better and improve their productivity. The more competition, the better, not the worst. As long as companies are alive and they have not done strategic mistakes in the past, Jumbo has proven over the last 30 years or whatever that this is a parameter that we very strongly protect. There may be unfair competition coming out of China on some aspects of our business, like, let's say, companies like Temu or Shein or whatever. I'm sure that this has been detected both in the U.S. and Europe. Soon, there will be measures to counterbalance that and force them to compete at arm's length with the competition. We don't worry about competition which is fair and in favor of the consumer. We only reserve competition which is unfair, that they take advantage of loopholes.

From my experience, sooner or later, these loopholes will close. If they don't close, then they may have an impact. I don't believe that countries will stay idle to that.

Operator

The next webcast question comes from Constantinos Zouzoulas with Axia Ventures Group, and I quote, "First question, regarding franchisee business, is there an optimal number of franchisee stores Jumbo can support under the current strategy?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

I would say less and more. Hopefully, we want our infrastructure to support our growth and not franchisees' growth. For us, it is a hedge because if for whatever reason our growth is not as strong as we would have liked it, then we can ship more to the franchisees.

Operator

Second question, "Could you remind us the current route of products from China to Greece?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The what?

Operator

Could you remind us the current route of products from China to Greece?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The route, you mean?

Operator

Yes, yes, the route.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

The Suez Canal is not open for container ships. It may open today or tomorrow or in one month or in one year. It's anybody's guess. Definitely, one day it will open. As we see today, it is not such a big problem because there is overcapacity of ships serving sparse demand. Therefore, it helps everybody to relax a little bit. I'm sure market conditions will change in the future. The Suez Canal will be given back to the world routes, and as a result of that, time spans will improve. On average, today we have almost 50 days that we have to wait for transport periods from China to the Mediterranean, for example, as they have to go through Africa.

Operator

The next question comes from Georgi Raykov with Karoll Capital Management, and I quote, "Could you elaborate on Romanian VAT increase and gross margin impact? From what you are saying, you are not transferring these costs to the end consumers, even though this is, in fact, a consumption tax. What are the main factors that limit Jumbo's pricing power in Romania?

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

All costs at some stage need to be passed to the consumer. Otherwise, the company will face problems. As I said, retail is not a proactive business. It's a reactive business. It's the example I mentioned with the penguins. You don't jump first to balance your act. The later, the better.

Operator

The next webcast question comes from Giovanni. Ladies and gentlemen, there are no further questions at this time. I will now turn the conference over to Mr. Vakakis for any closing comments. Thank you.

Apostolos-Evangelos Vakakis
Chairman of the Board, Jumbo

If I want to make one general comment, I would say that we remain optimists, but at the same time, very, very cautious not to have a cost out of this optimism. Although this sounds a little bit as too much of a political position, we have to find balance this up. In my view, and if we talk about the very short term, which is the period up to December, a feeling we have is that as we are today on the 24th of September, we are a little bit better than what we were yesterday. September 25th or 26th could be something different that we find out from the news. We don't really want to sell the company or whatever.

I'm really getting a little bit suspicious why we are the only company around that says the obvious and why all other companies don't see part of the risks currently circulating around. By saying the truth, is this a good thing or a bad thing? I have always raised this philosophical question. The answer is that the truth takes you longer and helps you really focus on your business than anything else. I want to finish today's presentation by saying that we don't have to say anything more, that what we have.

There is no hidden element in what we are saying. As a personal view, of course, I'm a pessimist myself. Things are not as good as we would have liked them to be, irrelevant of the fact that for one more year we may be proven wrong. I don't know if I'm confusing people, but this is how I feel, and I have a platform to express it here, that people should really be very careful, not for us, for the world as it develops. For us, we are as good as any. Thank you very much, and good afternoon.

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