Jumbo S.A. (ATH:BELA)
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21.50
+0.12 (0.56%)
May 13, 2026, 5:19 PM EET
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Earnings Call: H2 2025

Apr 29, 2026

Operator

Ladies and gentlemen, thank you for standing by. I am Maria, your Chorus Call operator. Welcome, thank you for joining the Jumbo conference call and live webcast to present and discuss the full- year 2025 financial results. All participants will be in a listen only mode, and the conference is being recorded. The presentation will be followed by a question- and- answer session. Anyone who wishes to ask a question may press star followed by one on their telephone. For the webcast participants, you can submit your questions in English. Should anyone need assistance during the conference call, you may signal an operator by pressing star and zero on your telephone. At this time, I would like to turn the conference over to Mr. Apostolos-Evangelos Vakakis, Chairman of the BOD, Mr. Polys Polycarpou, CFO, and Mrs. Amalia Karamitsouli, Head of HR.

Mrs. Karamitsouli, you may now proceed.

Amalia Karamitsouli
Head of HR, Jumbo

Thank you, Maria. Good afternoon, ladies and gentlemen. Thank you for joining Jumbo's Annual Investor and Analyst Conference Call. Before we begin, I would like to briefly walk you through the key highlights of our performance, and then I will hand over to our Chairman, Mr. Apostolos-Evangelos Vakakis, for further comments. 2025 was another year of solid performance and resilience for the group. Total sales increased by 7% on a year-on-year, reaching approximately EUR 1.23 billion, reflecting sustained demand across all our markets. Gross margins stood at 54.7%, slightly lower compared to last year, mainly due to the increased contribution of franchise operations, which carry lower margins. On a comparable basis, EBITDA rose by 5% to EUR 436 million, while net profit increased by 4% to EUR 320 million.

Importantly, we continue to maintain a very strong balance sheet with a net cash position of EUR 473 million, providing us significant flexibility to support our investment plans. Return on capital employed remained very high at 27%, underlying the efficiency of our capital allocation. During the year, we continued to return value to our shareholders. Total cash distribution, with EUR 131.5 million, while we also proceeded with the buyback and canceling of 1.25% of the total sales. At the same time, we continue to expand our footprint. We open our second store at Timișoara. We launched our online store in Bulgaria, and we acquired three previously leased stores in Greece, further strengthening our asset base. Growth was broad-based in all our regions. Greece recorded a 9% increase in sales.

Cyprus grew by 8%, Bulgaria by 5%, and Romania by 4%. This performance reflects both strength of our brand and also our ability to adapt in local market conditions. Moving to the year ahead, we started 2026 on a positive note. Group sales for the first quarter increased by 7% year-on-year. Greece and Bulgaria posted a double-digit growth of 11%, while Cyprus reported a 4% increase. Romania, on the other hand, saw a decline of 4%, reflecting more challenging microeconomic environment in the country. Also, during the first quarter, we proceeded with the cash distribution of approximately EUR 67 million or EUR 0.50 per share, further demonstrating our commitment to our shareholder returns. Our strategy remains focused on expansion and long-term value creation.

In Greece, we plan to develop at least four new stores in the next three years, while in Cyprus we see that there is room for two additional stores in the medium- term. In Bulgaria, we expect to add one more hyper store within the next two years. In Romania, a new store in Băicoi is scheduled to open in 2026. More broadly, our plan in Romania is to open at least one new store per year with the objective to double the number of the stores in the next decade. At the same time, our franchise network continued to grow dynamically, both within existing markets into new territories. Currently, our partners operate 45 stores across seven countries.

Specifically in Israel, we expect three to four new stores openings in 2026, while their entry in Canada is progressing and the first store in Toronto is expected in early 2027. We also continue to invest in the improvement of our e-commerce platform. Our focus is on improving customers' experience, operational efficiency, and we also exploring the expansion of in new markets. At the same time, we invest in our logistic infrastructure, which is critical to support our expansion. We have agreed to acquire 60,000 sq m distribution center in Romania, while two additional distribution centers are under development in Greece. Total investments in logistics are expected to exceed EUR 95 million over the next three years.

Looking ahead for 2026, we expect sales growth at around 5%, net income to range between EUR 310 million-EUR 320 million, and CapEx close to EUR 60 million. To conclude, Jumbo continues to demonstrate strong fundamentals, consistent profitability, and a clear strategic direction for future growth. Thank you for your attention. I now hand over the call to our Chairman, Mr. Apostolos-Evangelos Vakakis for the questions.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Good afternoon to everybody. I'm ready for the first question.

Operator

Thank you. Ladies and gentlemen, at this time we will begin the question- and answer- session. Anyone who wishes to ask a question using telephone audio conference may press star followed by one on their telephone. If you wish to remove yourself from the question queue, then you may press star and two. For the webcast participants, you can submit your questions in English. Audio conference participants, please use your handset when asking your question for better quality. Anyone who has a question may press star and 1 at this time. In the interest of time, please limit yourself to one question and one follow-up question. 1 moment for the first question, please. The first audio question is from Stamatis Draziotis with Eurobank Equities. Please go ahead.

Stamatis Draziotis
Analyst, Eurobank Equities

Yeah. Hi there. Thank you` for taking my questions. Could I start with Turkey? Could you maybe elaborate on the strategic rationale behind the e-commerce launch approach? Should investors see this as a low CapEx way to test demand brand awareness and price positioning before a physical rollout, or is it just a standalone channel opportunity? Thank you.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Yeah. Practically, you are asking how we are going to approach the Turkish ordeal. We are going to employ our facilities in Romania, where we have established a state-of-the-art distribution center. Gradually, we will enter under the radar in the Turkish market in order to gain experience and market share. That will be only an e-commerce exercise. Nothing more than that, nothing less than that. One can say that for 2026, it is a period of testing the waters.

Stamatis Draziotis
Analyst, Eurobank Equities

Great. Thank you. If I could just follow up on the guidance. Just wondering what is the gross margin assumption underpinning your 2026 forecast about net profit settling flat to - 3% year-on-year, as indicated by the guidance. Thank you.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

It is really something that no one can give a clear understanding because all variables are unstable as we go through 2026. We don't know the currency, we don't know the interest rates, we don't know how long the war will take or whatever. We have always cleared to the market that when we start guiding analysts about next year's performance or current year's performance, we only give the budgeted number, and therefore these are not exact numbers. These are numbers that are compromises between various factors that move within a range. If one wants to be more specific, I would say that it won't be unsafe if people reduce the gross margin by one or two points.

Stamatis Draziotis
Analyst, Eurobank Equities

Great. Thank you.

Operator

The next question is from the line of Iakovos Kourtesis with Piraeus Securities. Please go ahead.

Iakovos Kourtesis
Analyst, Piraeus Securities

Yes, good afternoon. My first question has to do with the BALFIN Group. You've said, you are examining, penetration in new markets along with BALFIN Group. Would you be kind enough to let us know which markets do you currently examine? Second question has to do with the possibility to deploy some pop-up stores. I don't know if it will be Romania and or other markets. If you could further clarify on this, please?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Okay. First of all, I want to clarify that we have more work than what we can cope with. What makes interesting the proposal of the gentleman you just mentioned is that he is willing to invest in infrastructure in order to serve new countries. That will be in the North. It is, let's say, a franchise by trust. It's still a premature effort, but we have signed or we are about to sign a franchise agreement. to go forward since we will be having, let's say, benefits without really committing resources or time in that direction. That answers part of your question. Can you remind me what was the second part of the question?

Iakovos Kourtesis
Analyst, Piraeus Securities

Which markets do you plan to proceed with a franchise agreement with BALFIN Group? If you plan to deploy a new model with the opening of smaller stores in some of your markets?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Hang on. These are two completely different issues. As I said, this gentleman is going to focus on what we call new northern markets. He's going to run the operation from A to Z himself by creating warehousing in China and serving these countries directly. Which countries will start first, which countries will start second, it's a little bit premature to say at this stage. We have offered to him four countries. They have funny names. If you want, you can ask Amalia later to define. I don't remember the names of these countries. They're decent countries and according to him, they're of great interest.

Regarding the pop-up issue, this is a, as I said, a new effort that we have start studying for the Canadian market, since it is there where we are going to exercise this new concept of, let's say, smaller stores inside shopping centers. Because of this studying, most probably we are going to introduce such stores in all countries where we operate in order to gain know-how and experience in parallel with the effort that we are going to go through in Canada.

Iakovos Kourtesis
Analyst, Piraeus Securities

Okay. Thank you very much.

Operator

The next question is from the line of Tani Tzioukalia with Euroxx Securities. Please go ahead.

Tani Tzioukalia
Analyst, Euroxx Securities

Hi. Hello on my end, and thank you for the presentation. Just a quick one on my end, and maybe a follow-up later. Could you please elaborate on the rationale behind acquiring your leased stores going forward?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

The rationale of acquiring stores?

Tani Tzioukalia
Analyst, Euroxx Securities

Yes. Your own stores. Yes.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Yes. Because it makes a lot of sense. We don't acquire stores, any store. We acquire stores that the financials prove that they are a good investment. Owning the property takes out the uncertainty of future negotiations. We believe that since we are very profitable and very cash-rich, it is a no-brainer. We should do so unless we can have as an alternative new stores, whether rented or bought, which always will be preferred, but usually they work on the opposite direction. When the uncertainty is around, it makes more sense to buy stores. When uncertainty is resolved, then it makes more sense to focus on generic growth rather than buy stores.

All in all, the mission statement is one day to own all the stores that are of interest to us and are offered at prices that make sense.

Tani Tzioukalia
Analyst, Euroxx Securities

Okay. Thank you so much. Maybe one follow-up. You mentioned the three distribution centers. You're currently set in a negotiation for a distribution center in Romania. Maybe when do you think this is going to be fully operational? Sorry if I missed that already. You mentioned also a CapEx of close to EUR 100 million over the next three years for this project. Is that correct? Could you please allocate that within the window of the next three years? Thank you.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

No. What we have said, in a simplified way is that a part of our CapEx is directed towards new distribution centers. One distribution center is in Romania. I want to bring to your attention that Romania is still early stages. We will more or less double our stores in the coming years, so infrastructure should be in place there. The other couple of stores, the other couple of distribution centers was one is of, in the north of Greece and one is in the south of Greece. It is safe to say that between 30% of our CapEx, between 30% and 40% because it depends how you measure it and how you read this CapEx, will go towards distribution centers in the coming three years.

The rest will go either to buying new stores or to rent or to start new stores, and so on.

Tani Tzioukalia
Analyst, Euroxx Securities

You mentioned in the press release, I'm sorry to insist on that you plan to spend EUR 95 million over the next three years.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

EUR 90 million is for distribution centers.

Tani Tzioukalia
Analyst, Euroxx Securities

EUR 95 million.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Not for total CapEx. Yeah.

Tani Tzioukalia
Analyst, Euroxx Securities

Yes. EUR 95 million for the, in the next three years.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Whatever.

Tani Tzioukalia
Analyst, Euroxx Securities

EUR 95 million.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Whether it's EUR 90 million or EUR 95 million, I mean, it's.

Tani Tzioukalia
Analyst, Euroxx Securities

EUR 90 million or EUR 95 million. Basically the CapEx, if this is around 30%-40% of-

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Of total CapEx.

Tani Tzioukalia
Analyst, Euroxx Securities

Of total yearly CapEx. Okay.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Yes.

Tani Tzioukalia
Analyst, Euroxx Securities

Anyway. Okay, okay. Eventually the distribution center in Romania will be operational in a year from now? Should we assume that it would be operational in 2027?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

We have said that, if the deal goes through, the distribution center will be operational, not in full capacity, in 2026.

Tani Tzioukalia
Analyst, Euroxx Securities

2026. Okay.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

In 2026. 2026 is in Romania, 2027 is in the north of Greece, and 2028, 2029 is even in the south of Greece.

Tani Tzioukalia
Analyst, Euroxx Securities

Okay. Okay, brilliant. Thank you so much. Thank you for your time.

Operator

The next question is from Maxim Nekrasov with Citibank. Please go ahead.

Maxim Nekrasov
Analyst, Citibank

Yes, good afternoon. Thank you so much for the presentation. I have two follow-up regarding the outlook and the margin guidance. I understand that the future is very uncertain, but still something made you budget slightly lower net profit despite growing sales. I was just wondering if you can talk about the high level, you know, factors that made you budget decrease in margin this year and what are those factors related to. Another question on the competition in Romania and Bulgaria and Greece. Do you see any signs of increasing competition? We've seen a lot of talks about Action in Romania and expanded to Bulgaria. Any color on the competitive trends? Thank you.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Let me focus a little bit on your question. When we talk about margin erosion, this is always a parameter that should be taken into account when we budget the year. If one wants to make it very simple in one, in one's mind, he would say that there is a cost implication of the wars around us. We don't really know the outcome of the wars. We don't know when the timing and so on. We only know that during wars there is a certain degree of inefficiency, which somehow need to be put into the system, otherwise we may be guiding people the wrong direction.

It has nothing to do with what you call direct or indirect competition, because practically I have always said that people who understand the Jumbo concept also understand that there is no competition to Jumbo by all these companies that you mentioned, which are competitive but in a parallel field, not directly with Jumbo. If one wanted to define who is the number one competitor of Jumbo, you will say, it would say the hypers and the mass market stores. Having said that, Jumbo is a very small player by comparison to the world, and therefore we work like a margin of error rather than a direct competitor to the dinosaurs or to the lions of the jungle. Yes, there is a cost of war.

We call it cost of inefficiency because of the war, because of the various factors. On the other hand, we also have a lot of benefits out of that, because we are a company that has strong warehousing facilities, has a positive cash flow, has a lot of money, has this, has the other. It would be wrong and not prudent to budget optimism during turbulent times. This is one of the classic mistakes inexperienced managers make, where they try to address a problem with optimism. I resent this exercise. When I give the guidance that I'm giving, I want to alert people that almost all parameters that are affecting the bottom line or the top line are under question in today's environment.

Not for Jumbo, but for the whole industry as a whole. For the whole retail industry as a whole. Whoever says that he can outguess what is happening today or he is better than Trump or better than Macron or better than this or better than the other, I don't want to hear about it. I am paid to worry. I am paid to address not only positive implications on a day-to-day basis, but also negative ones. I have to pre-account for that, even if they are not visible yet. If, if you want my personal view, which I can say, but after I alert people that nine out of ten times I'm wrong, is that better times are coming ahead of us, not worse times.

Again, this is a personal view, and usually I'm wrong.

Operator

Mr. Nekrasov, are you done with your questions?

Maxim Nekrasov
Analyst, Citibank

Yes. Thank you so much. That is very clear.

Operator

We will now proceed with any written questions from our webcast participants. The first two questions are from Luisa Orsini Baroni with Octopus. Can you update us on business in Romania? The second question is, on the gross margin, can you tell the impact of franchise versus the core business? Are you investing in gross margin to be even more competitive?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Okay. If one reads basic analysis of the Romanian market, one will read that the total market is in a recession mood because of unresolved structural problems still existing in Romania. If you ask me personally, I have great confidence in Romania. I think it's a nice country. It's a beautiful country. It's a well-structured country. Sooner or later they will resolve these problems that they have. We don't lose even one second of our sleep regarding our future presence in Romania. We have indicated that whatever micro eco environment may say, we are committed to develop this market to its full. This is not something to be debated. If one ask us about the cost, the margin that keeps cropping up, I don't know why.

One would have to answer what would be the timing of the war? What would be the cost of the transport cost? Things like that. If you, if you focus in what other people are saying, problems may be resolved in one day or one week or one month or one year or one generation. Nobody knows at this stage. Again, that doesn't matter because if a temporary environment turns into a, into, let's say, unpleasant but stable environment, we will adjust pricing accordingly in order to take account of this. I mean, we are hedging our bet with products. Therefore, we don't have the same worry that an analyst has because practically speaking, we are competing with other people who face the same problem with us.

I have mentioned before, I'm mentioning it again, what I call the penguin effect. We don't want to be the first on the water because the probability of being eaten by the hungry whales is very big. We don't want to be courageous or whatever. We want to be dumb and stupid and fall into the water once the whales are well fed. I don't know why this thing of margin comes back and forward. I mean, for me it is, let's say an intellectual conversation that is not substantiated by Jumbo's history in the last 40 years. I mean, I believe that 40 years is enough for somebody to understand how Jumbo is working. We don't buy our turnover, we sell our products.

We don't want to bet against a wrong direction of the market. That's all.

Operator

The next question is from Gregory Randolph with Atopac Partners. You have been incredibly successful and had high market share in your core markets. Sometimes this can lead to complacency in retail as you are beating local competitors. How do you stay paranoid while invested and ahead of the curve in such an environment?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

I don't know what exactly is the question. We cannot apologize for being successful. Definitely that doesn't come by accident. It comes by a coherent, simple to execute strategy, which again, I pre-mentioned, is not based on driving the company like a rocket, but like driving the company as a Jumbo plane that lifts, lands and makes round trips all through the year. Definitely complacency may be one of our biggest enemies because we are very successful for tens of years. We love what we are doing, and we want to continue doing it.

Because we try to make it more simple, despite the fact that we are gradually aging, we are still in a position to cope with the work needed to do so. Retail is detail, there is no bigger, and more dangerous, competitor than your bad self. I wouldn't worry so much. There are no signs that something is going wrong.

Operator

The next question is from Johann Schwartz with MSC Invest. Last year, Jumbo was willing to buy back share up to a minimum price of EUR 27.20. Currently, the share price is below that threshold. Why are you currently not buying back shares?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

We believe that we can employ our capital in a more productive way. The option to buy shares is there, but it's the last option, not the first option. As I said before, personally, I feel optimistic about the future. If one reads our guidance and our plans for the next two to three years, sees an aggressive investment plan, based on solid numbers, not on wishful thinking. Therefore, the option of buying back shares for me is not appropriate during the specific time period.

Operator

The next question is from George Lampiris with Powergame.gr. Tell us a few more things about your expansion in Canada. When are you going to start?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

We were supposed to start this year, but we do not control this process ourselves. We will expand through a franchisee, and this franchisee happens to be an Israeli one, and Israelis now are at war. Thank God that they keep working. They fight with one hand and with the other hand they work. They need to face some calm before they actually refocus as a nation towards expansion and the rest. I am very proud of my partners and what they have done despite the impossible challenges that they face because of the war. Canada is there, we are going to be there. Thank God we are going to do as well as we did in Israel.

Operator

Thank you. We have a follow-up question from Johann Schwartz with MSC Invest. Does all the merchandise designated to franchise stores move through your warehouses in Greece or in same merchandise shipped to those franchises directly from China?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

As I said, we control the distribution of our merchandise through our central warehouses. Nothing is shipped directly to anywhere. Having said that, as I said before, in the future, some countries which are not in the system today will be dealt through a franchise agreement where the warehousing will be in China and not in Greece.

Operator

We have another follow-up question from Johann Schwartz. Will the merchandise for Canada also move through your warehouses in Greece, or will this merchandise be shipped directly from China to Canada?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Definitely from Greece.

Operator

Thank you. The next question is from Dimitri Sparasu with Zotos AEBE . Good evening. Currently, are there any problems in the supply chain? Comment on freights and what is the current policy of the group?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

If there is what? I missed the question. With the?

Polys Polycarpou
CFO, Jumbo

Supply chain.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

With the supply chain. The answer is that because of the cost of the petrol, there is a transport surcharge on all transported goods from around the globe. For the short run, we are splitting this cost together with our suppliers because we both feel that this is a temporary implication and it should not affect prices. Therefore, because of the strength of the euro, plus the fact that suppliers are willing to participate in this surcharge for petrol costs, we are still in balance. If one asks whether there are implications because of the war, the answer is evident since no container ship passes through the canal, the Suez Canal. They have to go around Africa, and there is a cost implication because of that.

How much of this is justified? How much is, let's say self-serving, for the interest of what we call logistics companies? You can make your own judgment on that. For the time being and because of the war, container ships have to go through the, through Africa.

Operator

Thank you. The next question is from Labis Michalopoulos with N. Chrysochoidis Stock Brokerage. Thank you for taking my question. Please comment on impulse spending of consumers, the Jumbo concept, short of speak, versus launching with an e-shop in Turkey.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

We don't have a clue what goes on in Turkey. We are currently investigating the mechanics and the realities of the place. All in all, you can only have an impression from me and not a real experience guidance. The impression is that Turks are willing to pay more for the same product a European pays. They make a lot of children. Of course, despite the fact that Turkey is a very big country, a percentage of the population is only involved and active, let's say, in this part of the, what we call European or international products. As I said, for us, it's a plus business for the time being.

It may turn into something else. It's too early, the stages, in order for us to lose any sleep. We are more involved with the mechanics and infrastructure and programs and logistics and business partners and so on. No, no tangible numbers are still on the table.

Operator

Thank you. The next question is from [Huan Roy] with Top Alpha. The e-commerce platform, especially in Bulgaria, looks quite outdated compared to competitors. Do you have a timeline for digital overhaul?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Definitely. As we go through, we are overhauling that, and we are not entering Turkey without this overhaul in place. Definitely that will benefit Bulgaria as well.

Operator

Thank you. The next question is from John Kalogeropoulos with Beta Securities. How long do you plan to stay on the forefront of the battle?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

A good question. You will have to ask God. I don't plan to retire. They will take me out of the company legs first.

Operator

Thank you. The next question is from George Zois with Alpha Finance. Good afternoon. First question, how do you prioritize competing uses of capital?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

As I said, we have three options. The first option is new stores, either rented or both. We have the second option is to buy the stores that we already rent. The third option is to return money to the shareholders because the first two options are not very attractive. Of course, that doesn't have to do with the day-to-day, where, let's say a certain amount of capital is allocated for store preservation as well as the new DCs and more generic infrastructure. To repeat again, solid growth or generic growth. Second option, buy existing stores if they are offered to us at a competitive price. Third, if we are not very successful in either one or two, return more money to the shareholders.

Operator

The second question. With Q1 sales growth already tracking pretty well and hearing you being optimistic for the future, what is embedded in the second half assumptions that justifies the flat lower profit guidance? Are you essentially guiding for a significant H2 deceleration?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

I have answered this question by saying that if you are an optimist and you try to grow quicker in a difficult environment like the one all the world is facing, for me, it's the least of my options. I wouldn't bet on that. I'd like to take my time in choosing how the game will be played. Jumbo is a company with a mission statement to be around 800 years from now. To talk in terms of weeks or months or whatever, to me is meaningless. We are here, we are talking about quarters or things like that, everybody understands that the world is not in its best shape.

Operator

Thank you. The next question is from George Manetas with Alter Ego Media. The first question. What is the biggest risk to Jumbo's business model today? Rising supply chain costs, intensifying competition, or shifting consumer behavior?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

All parameters have a certain amount of risk involved, but none of these parameters is life-threatening. If one needs to worry, it is not people being content with what they are achieving. We are fully alert to the fact that if we are as good as last year, we are dead. We have to be better every year, despite the fact that there are years that may not be as good as we would have liked them. During Jumbo's history, we have gone through periods like that for many years. We have a track record to really back up what we are saying. I was born a chicken, and I plan to die a chicken.

Operator

The second question. If you were starting Jumbo from scratch today, what would you do differently?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

I really don't know. It's too intellectual for me to answer this type of a question because I never had this luxury as an option. As I said, in previous presentations, I'm the fat guy hitting the drums so the crew can row stronger as we head for the finish line. No luxury for cruises.

Operator

The next question is from Georgia Athanasakis with Pantelakis Securities. First question, coming back to Turkey, do you think that you have the logistics and distribution in place to serve such a huge market with your online venture?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

I didn't get the question. What is exactly the question?

Operator

It says, coming back to Turkey, do you think that you have the logistics and distribution in place to serve such a huge market with your online venture?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

First of all, the e-commerce is our own venture. We are not doing it with any strategic partner. We are utilizing idle resources or a capacity that is there in place. Turkey is a very, very difficult market, and one needs a lot of preparation if one wants to involve himself on the field. It's a little bit like the war today. I mean, it's one thing bombing from United States and another thing landing in Iran. We will try to keep this option for the next generation, unless it's absolutely necessary.

Operator

The second question is, what is your marketing budget for this venture?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

As I said, in 2026, it's next to zero. We plan to fly under the radar and measure things in a relaxed way. We don't have numbers in our in our budget that reflect the activities that we plan to introduce in Turkey.

Operator

The next question is from Katerina Iliadi with Capital.gr. Good afternoon. I have 1 question, if I may. Could you give us a sense of what percentage of group sales currently comes from e-commerce, and what is the target over the next 2, 3 years?

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

The e-commerce activity of Jumbo is a margin contributor, a complimentary service. It is not a service that we offer in order to compete with a Jumbo store. We would be very happy if in each country, the e-commerce activity relates to a couple of Jumbo stores.

Operator

Thank you. Ladies and gentlemen, there are no further questions at this time. I will now hand back over to Mr. Vakakis for any closing comments. Thank you.

Apostolos-Evangelos Vakakis
Chairman of the BOD, Jumbo

Thank you for listening to me. As I keep alerting people, our mission statement is the one of a Japanese company. We want to put in place all the fundamentals in order to be around for generations and not to create an exercise that has a finite potential. That's why we feel strange when people keep asking us about margins or pace and things like that. I would say that that doesn't make justice to the efforts everybody's making at Jumbo. At Jumbo, we focus on productivity, but when we say productivity on all aspects of productivity, whether they are short- term or long- term. We try to stay constantly stupid in order to end up, let's say, successful, not against perfection, but against our competitors.

During good times, but also bad times, and thank God we had a lot of bad times in Greece in the last 10, 20 years, we have managed to prove that our strategy works. It is not a strategy in question. Nobody really questions our strategy, except some analysts who want to promote another company or something like that. They are free to do so. One should ask companies like the ones I've just heard, what is their current valuation? Are they growing or slowing? I want to leave it there because really, as I said before, we are only interested in what we are doing.

What other people are doing, the better they do it, the more we can profit from them because we can get their best practice and duplicate it. Thank you for hearing me, and good afternoon.

Operator

Ladies and gentlemen, the conference is now concluded, and you may disconnect your telephone. Thank you for calling, and have a good afternoon.

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