Good morning, everyone. Thank you for joining the Esprinet Group Fiscal Year 2024 Results Presentation Call. I'm Giulia Perfetti , Investor Relations and Sustainability Manager of Esprinet, and with me is Alessandro Cattani , CEO of the Group. Before going into the details, please note that this webinar is being recorded, and after the call, the podcast will be posted on the Esprinet website in the Investor section, together with the presentation already available. During the speech, your lines will be on listen only mode, but at the end, there will be a Q and A session. Please note again that this presentation contains forward-looking statements, so I would like to draw your attention to the regulation note on Page 2 regarding the information contained within this document. I will now turn the call to Alessandro to present and comment with you the fiscal year 2024 results. Alessandro, over to you.
Thank you. Thank you, Giulia, and welcome, everybody. We are here pretty happy. We are out of a very strong Fiscal Year 2024. We met our targets, and apart from having achieved really good numbers in our view, we are here highlighting a clear improvement of the industry during 2024. We are seeing, albeit a rather complex geopolitical situation, a pretty interesting outlook for the industry as a whole, and hopefully for us more specifically. Quickly into the industry inside. 2024 marked a recovery of the IT market in the EMEA market where we operate. It was roughly up 4%, and Southern Europe, where more specifically we are active, was up 4% as well.
That is good news after especially the first part of the year in Spain, which was particularly tough, but we saw a progressive recovery, and we ended the year in a much more upbeat tone. EMEA spending keeps on outpacing the growth of the GDP. That is something historical, as tracked worldwide by IDC, and the growth rate keeps on being around five times faster than GDP. What we witnessed during 2024 were, on one side, a comeback of private consumers' confidence. It has been particularly beaten up during 2023, and again in Spain, first part of 2024. Then, especially during the second half of the year, the inflationary pressure was eased up. We began recording lowering interest rates and therefore lower mortgage costs, and that helped to grow the consumer business.
Consumer is no longer the main portion of our business, neither our strategic focus, but still it's an important contributor to the overall market performance of Esprinet Group as well. What we have seen is also the process of digital transformation. We kept on being particularly active during the year with companies that were beefing up their level of investments in digital transformation, and the Governments of both Italy as well as Spain and Portugal kept on investing through their recovery and resilience plans. What's particularly noteworthy is the PC segment, which in 2024 was initially eventually stable after a couple of years of significant reductions and closed the year with a rebound. What we are witnessing now is most probably the replacement cycle of what was purchased during COVID eventually kicking in.
As per the infrastructure segment, which we serve through our V-Valley line of business, we see that artificial intelligence projects are increasingly frequent in the overall projects designed by companies, and they are beefing up slowly but constantly our long-term growth projections. What is even more interesting is that artificial intelligence is particularly energy intensive, and therefore there is a lot of activity in building up new data centers and, let's say, making more energy efficient the existing ones with constant request of renewable energy. We have launched Zeliatech, our new business division in form of a separate legal entity, and we had really, really pleasing results over there, and we see good numbers moving forward. Last but not least, the distribution channel in Southern Europe was still very solid in the go-to-market strategies of vendors.
As a matter of fact, it increased furthermore its weight in their go-to-market strategies, and it now stands around 47% in our calculations. That is for the industry for 2024. Now, if we move forward to what we delivered during 2024, I would say that basically we delivered on our promises. It was a year of solid growth. Our EBITDA adjusted was up to EUR 69.5 million. As a matter of fact, EBITDA and EBITDA adjusted are the same. There are no adjustments whatsoever this year. It is a growth of 8% compared to 2023, and it is in the middle up portion of the range of profitability that we gave the analysts back in May last year. Solid set of results, which are supported by a 6% year on year gross sales growth that drove gross sales up to EUR 4.4 billion. We had in Q4 10% year on year gross sales growth, 4% as recorded revenues.
We are growing more than the average in the software and cloud segment, which are mostly recorded according to IFRS 15 with the agent system. We strip revenues as reported from the gross sales, but we outperformed against last year. Even more interesting, we outperformed the distribution market in the countries. We basically grew quite significantly our market share. In terms of profitability, strong rebound, as I said, gross profit margin was stable at 54%, and we had very strong cost discipline. Cash conversion cycle closer to 22 days. We'll dig more into this. Net financial position, bank net financial position was positive. Because of the IFRS 16 lease effect, we closed on a negative by EUR 36 million. As we forecasted, the return on capital employed began its journey up, and it's now up to 8.3% against 6.9% last year.
Dividend, after having suspended dividend last year, also on a cautionary position because of the extraordinary charge we had last year, even if payment of that charge is spread along five years, this year we have got back to our usual dividend. In this case, we went for EUR 0.40, which brings the total amount paid since going public back in 2001 to over EUR 200 million. A company that not only grew and made profit, but was also able to provide cash, tangible cash also to our shareholders. One last word in summary on the strategy. We achieved these numbers thanks to our team and their capability of executing on the existing strategy, but also on our capability to evolve and adapt to the market challenges. I would stress the point that around the birth of Zeliatech.
Zeliatech is our response to an opportunity and, in a sense, a challenge on the other side, the double transition, digital and green. By launching Zeliatech with remarkable results that we have achieved over there, and we will see in a second, we have begun our journey of greatly expanding the addressable market. So far, Zeliatech is addressing a portion of the overall digital and green market in Italy, and we think we can grow furthermore in that area, but we are looking for opportunities across other nations already served by us, Spain and Portugal, but we are also looking at Zeliatech business across Western Europe. We have an Esprinet that demonstrated resiliency, V-Valley that accelerated its growth, and Zeliatech, which was a key growth engine in 2024, and we expect to be a growth engine for the following years.
Now, coming to the repositioning of our group, you might have noticed that those that have been in this course in time that we no longer have the Esprinet slides. We are talking about the Esprinet Group. Today, we mark the birth officially of the concept of the Esprinet Group. We have now three clear pillars for the development of our strategy. Esprinet, which represented in 2024, 76% of our group sales and 40% of our group's EBITDA. It's the group's origin, born in 2000. It's the distributor of tech and consumer electronics in Southern Europe with a focus on screens, so PC and phones and devices, consumer electronics and IT peripherals. We have an opportunity ahead in terms of the rebound in IT spending and especially the product refresh in the PC segment.
This area is and will be more and more focused in absorbing fixed costs of the overall group structure because of its large volumes, but the key focus is and will be more and more working capital optimization. We went through 2023 with a desire to optimize our working capital, and probably we sacrificed too much our P&L with the aim of reducing, as we did, our working capital. 2024 was more a balanced result. We could have achieved much better P&L results if we had not tried to keep on stabilizing and improving our working capital. Mission of Esprinet in future, as I said, will be to exploit the best return on capital employed, focusing particularly on working capital management. V-Valley, 20% of group sales and now 52% of group's EBITDA, born in 2011. In 2011, we kicked off the project with roughly EUR 140 million of revenues.
Last year, we were less than EUR 1,300 million, so multiplied by 11-12 in 13 years. Here we are talking about solution, digital solution, advanced digital technologies to enable the companies and institutions to take advantage of the new solutions stemming out of digital transformation and cloud computing and so on. Here we are talking about server storage, networking, cloud, cybersecurity. Opportunities ahead, digital transformation, artificial intelligence, and a growing threat around cybersecurity. Zeliatech, the newborn, born in 2024, 4% of group sales, already 8% of group's EBITDA, key player in supplier of technology for renewable energy and energy efficiency. Here we're talking about two areas of business, generation and distribution of electricity out of solar and photovoltaic solutions. We are not really yet in panels. We are mostly in batteries, inverters, and solutions for the recharge of cars, so EV chargers.
On the other side, we are leveraging the opportunities around data centers that are built and designed for artificial intelligence. There is high growth in the buildup of these data centers, and we are really focused on providing the infrastructure to build these data centers. Racks, cabling, air conditioning systems for, let's say, UPS and uninterruptible power supplies provide business continuity to these solutions, as well as mobile buildings. The future of our group, Esprinet, with high volumes, absorbing fixed costs and super focused on working capital. We do not expect enormous growth here. There will be opportunities, but as I said, we will sacrifice growth opportunities in this size inside on the altar of working capital improvement. V-Valley should leverage the opportunities both of hardware, software and cloud, as well as the opportunities around services. Zeliatech is our growth engine in the years to come.
Okay, that's for our growth strategy. Now, if we move to the following slide, quick glimpse here. There's plenty of numbers. You can read them easily. As you can see, we outpaced the market both by country, by product category, as well as by customer typology. What's interesting, Spain at the end of the year was flattish as a market because of a very slow start, but it kicked off pretty well. We had a really good year in the end. Portugal, we are still suffering from the dismissal during 2023 of roughly 50% of our business, which was highly working capital intensive. I go back to the concept of working on optimization of our cash position. Probably we won't be so aggressive as we were in Portugal, but expect us to be very disciplined in this area.
As you can see, solution and services, so the V-Valley/Zeliatech business have been very, very successful in a market that was struggling. Customer-wise, we outperformed both on retailers as well as resellers. It is probably noteworthy the fact that retailers and retailers, which represent a good proxy of consumer demand, were eventually up in the market after a couple of years really under pressure. That is for our sales evolution. Now, if we look at our P&L, this is the usual chart that we represent. From now on, you will see the green tech business represented by Zeliatech as a separate line. Again, we see the Esprinet total that grew 2% in terms of revenues and was down 11% in terms of EBITDA, mostly driven by devices. The vast majority of the issues in the device business were in the first nine months of the year.
There was a little bit of pressure still in Q4. Devices are printers, IT accessories, monitors, and consumer electronics, excluding smartphones. Here we were under tremendous pressure in everything related to consumer electronics during most of the year. White goods, TVs, electrical mobility were really, really, let's say, strained by a difficult market. As you have seen in the last part of the year, we saw a recovery, and we are more positive on the results that we might achieve in this segment in the years to come. Solutions and services, well, overall, V-Valley was up 6%. Solutions were up 7%, driven mostly by software, cloud, and partially by cybersecurity. Services, it's a mixed bag of different kinds of services. It was down in terms of revenues, but sharply up in terms of profitability.
It's worth remarking that since February this year, we have established a separate organization, which is in charge and will be in charge of taking care of this division and hopefully grow it as a new nurtured growth engine of our profitability in the future. Back in 2011, we did it with solution, EUR 115 million, EUR 114 million at the time. We grew to EUR 830 million as reported, but more than EUR 1 billion as gross sales. It is now our biggest contributor in terms of profitability. Zeliatech is the newborn, and volumes are EUR 160 million. Last year, we made something, especially in the last part of the year in 2023, we made something in solar business. The rest is historical. It is the historical business of data center infrastructure components. This year, we had a sharp acceleration, especially in profitability. You can see it is a very healthy contributor.
We hope that Zeliatech in time will have a trajectory that in the next decade can help us achieve the same satisfaction that we had with V-Valley. We are nurturing services and see if in time it can be a further opportunity for us. Down, you can see the weight in terms of revenues as well as EBITDA on the total revenues and EBITDA of the group. You see that our group, Esprinet Group, more and more is a value-added distributor more than a pure volume distributor. If you look at the P&L, here I would just remark how efficient we were on our management of the cost structure by leaving in a situation where we had to bear the grunt of really high inflation.
Most of our G&A are employees, and we had a strong impact because of the collective bargaining agreements that impacted significantly our cost structure. It's also worth noting that Sifar and Lidera in Italy and Spain were signed in August 2023. The cost of 2024 has seven full months of the Sifar and Lidera companies, which were not accounted for in 2023. Gross profit margin was stable with a very good performance in Q4, driven by a more favorable mix. If we look at the cost structure, sorry, at the financial charges, the cost of IFRS 16 is higher for both higher interest rates as well as the impact of the new warehouse that we opened in Tortona in Italy during the course of last year.
In other financial income expenses, netted of the impact last year of the extraordinary tax charge that we had in 2023, we consumed on average less, we demanded on average less bank debt, but the blended cost of interest was significantly higher than 2023. We are witnessing now a projection of progressive reduction of those rates, and hopefully, we should have a benefit here. We were highly impacted at the foreign exchange losses this year against profits in 2023, and that impacted the end result. Tax rate was slightly growing, but essentially stable. No real big changes. If we look at the balance sheet, no real big changes apart from the part of the right of use of assets, which grew compared to December last year because of the Tortona warehouse that I mentioned before.
Most of the changes in our balance sheet are referred to operating networking capital. There is a slide, a couple of slides later on where we can focus on those numbers. Equity was up. We did not distribute dividends last year. The net financial debt pre-IFRS 16 was negative, so we had EUR 107 million of cash before IFRS 16. Because of the lease liabilities, we closed negative. All in all, a pretty strong situation. If I have to point one thing more on working capital, we keep on being focused on reducing inventory on one hand. We have launched a couple of internal initiatives with external consultancy as well, redesigning the way we are forecasting products when we are fully driving the decisions. There is a lot of fulfillment business that we have with vendors, mostly on the retail side.
Some of it runs also on some big deals in the corporate side. On those areas, we are working with vendors to get longer DPOs. We have already achieved good results. We will be more vocal with vendors if they want us to keep on having the high level of inventory that they require to serve efficiently their supply chain on one side, especially those that have very long production cycles and shipping cycles from Far East, as well as the level of service that they want us to deliver to their retailers. We will ask them to provide further support. On the other side, we are moving more and more on growth on the reseller side, which we normally do not factor, whose receivables we do not factor.
We will more and more try to balance what we do in terms of factoring programs on retailers against what we do on those customers. Again, on resellers, where we do not factor. Again, as long as the cost of these factoring programs is on one side accounted in gross profit and the insurance portion is recorded in the SG&A, so everything above EBITDA, we will and we are negotiating with vendors for better conditions whenever we have to cover this market where we can factor receivables. On a final note on our results, working capital metrics, three quarters in a row, stable around 22. I remember that our ambition is to achieve an average of 20 or below when we are cash neutral before IFRS 16. This is, I remember for the newcomers in this call, the moving average of the last four quarters.
Numbers have stabilized after the enormous spike we had during 2023. We think there's room for improvement, especially on inventory. If we look at the results quarter by quarter, you see that there's these constant spikes and a lot of seasonality, especially in the last quarter when, because of the high spike on sales, the inventory levels tended to hit their bottom. Still, there's quarters in which we are above our threshold of 20. We will have to work hard to achieve our targets. As I said, we have multiple initiatives in place, and we're ready, especially in Esprinet, to sacrifice accelerated growth. We will look for growth, but we are ready to sacrifice accelerated growth in that specific area on the altar of further improvement in cash.
We think this should help us, and we see in the following slide, improve our return on capital employed, which, as you see, began a journey up, which we hope we can continue to withstand in future. That is for 2024. If we move forward to the group sustainability achievements, for us, sustainability is a key opportunity. We have three big challenges: climate change, people, and corporate governance. We have done a number of activities in climate change, not to forget the birth of Zeliatech, which is specifically from a business perspective aimed at helping our markets as a whole to achieve faster and more efficiently the results of double transition, digital and green. We always see sustainability also as a way to create value. That means that there is not just, let's say, sugarcoating activities that are done just to please the environmentalists.
We are always trying to do something that is good in the short and in the long term for all our stakeholders, including our shareholders. Zeliatech is a clear example in this sense. I am pleased to record the fact that with the CDP, we got the former Carbon Disclosure Project. We got a strong improvement in our rating, and we got a B Score. With our people, we are working hard on a number of projects. Here, I would just stress the point on training. We live in complex times full of uncertainty and evolution. In these times, on one side, you need to have a solid balance sheet, as we think we have, and as our plans are designed to strengthen furthermore. I stress multiple times the concept around working capital improvement and not only profitability improvement.
On the other side, you need to be flexible and able to address the challenges of this market, but the opportunities as well that lie in a market that is full of innovation, albeit full also of sort of geopolitical and not only geopolitical shifts. Here you need ambitious people, good people with a lot of training, and we are really investing on our teams. Once more, we have been certified as a Top Employer as well as a Great Place to Work. Last but not least, there is all the corporate governance framework. We have gone through this nightmare of producing our first-year reporting in accordance with CSRD. It has been a major, major task, and I want to thank all the people involved. We keep on working on improving our internal processes, trying to guarantee optimal corporate governance standards.
Okay, we move forward, and I close with one last slide of final remarks. If we look back at 2024, ultimately, we can see that ICT is recovering. That's the strong message that we were a little bit afraid of putting on the table to our investors back in May last year because we were out of a very challenging first quarter. All the indicators were pointing in this direction, and we were right. Luckily, we were right. The last part of the year, we saw an acceleration. Consumers are back on stage after a dip in 2023, and enterprises and governments as well are really, if not beating on all cylinders, definitely on most cylinders because digitalization is here to stay, and everybody knows that needs to stay on track. Otherwise, you are lost against your competitors.
Distribution channel healthier than ever, and there's a lot of innovation that is bringing cars into adjacencies and especially into this green double transition, green and digital. Zeliatech is a way of addressing this opportunity. What's forward for this year? I already mentioned the uncertainties geopolitical. If I look back at the last five years, we went through a health emergency, inflation. We went through financial distress with the sharp rise of interest rates. Now we are facing geopolitical distress with a war raging, which has been raging for the last three years, and tariffs and change of alliances. A new world is emerging. Forecast is more and more forecasting is more and more complex.
By this situation, we see a 2025 where all ICT sector analysts, all our vendors, and we as well are forecasting mid to low single-digit increase in demand in the reference market, still higher than GDP. The year of COVID saw a boom in PCs. Then consumption was down, and 2025 should be the year of the PC refresh. There is also the end of support for Windows 10. For the Esprinet portion of our group, there should be a good favorable opportunity because of PC renewal. The infrastructure segment is in good shape. AI spending was EUR 50 billion in EMEA in 2024. Analysts forecast a further growth of 35%, but it is not so much the AI spending per se, which is interesting. The real news is that these technologies are slowly maturing, and probably there will be a more widespread utilization.
We are particularly upbeat on the opportunities that should cascade into devices and PCs as well in due time. This is driving, unfortunately, on one side, but fortunately for us on the other side, an increased risk of cyber attacks. We are here ultimately bringing back opportunities for our group in cybersecurity and again, opportunities for our V-Valley business. The IT managed services industry is expected to grow as well. We see also opportunities for our newborn, well, it is not really newborn, but newly redesigned service segment, which is still small, although very profitable. We have expectations that there will be more and more favorable environment for us to provide as outsourcers additional value-add services to our vendor community as well as our system integrator and retailers community as well.
Last but not least, there will be, because of the environmental concerns, because of geopolitical issues, more demand for this green transition and especially solar business. We are well positioned now to leverage from this further opportunity. Last but not least, there's a lot of evolution. Vendors face the same uncertainties and are reacting by streamlining their cost structures and outsourcing more and more activities to trusted partners. The distribution channel, we think, will remain strong and hopefully could turn into an additional opportunity. All in all, we have a good market ahead. For our strategy, we target another year of profitable growth with a strong focus on our return on capital employed. There's a lot of tremendous opportunities.
There are changes, but I think we have been good in these last 20 plus years in spotting the opportunities given our broad reach in the market, setting up initiatives and profiting from these opportunities. We have grown our market share. We expect to, and we want to outpace the market. There are areas where we think we have opportunities. We do not expect certain areas to reach the market share that we had during the COVID period because, as I said, we are prioritizing return on capital employed.
We think we have an opportunity given the struggle of especially the smaller players, the smaller competitors, to win market share, but we will be selective in the areas that we will go for because we will focus a lot on profitability, especially with a lot of focus on gross profit margins and fight as much as possible against the sharp inflation that we're still seeing on our cost structure. Working capital is a top priority, and I spoke at length about this, and we see opportunities in M&A. I hope this year could mark, I do not know if we will succeed, but it could mark the entrance, especially thanks to Zeliatech, into other regions of Europe. We will see. Definitely, we keep on seeing M&A as an opportunity, selected M&A to grow value for our shareholders.
All in all, everything will be again targeted at profitable growth, return on capital employed. In Q1, with the presentation of Q1 results, so mid-May, we will, as usual, announce our 2025 guidance on the back of this overall strategy. That is it. Thank you for your support. Sorry again for the initial glitch. Please, I turn the stage to the Q and A session and to Giulia.
Yes, thank you, Alessandro. We can start with the Q and A session. Let me remind to ask questions. Sorry. You kindly book your speech and then unmute your microphone. The first question from Mr. Storer. You are the first. Please go ahead.
Can you hear me?
Yes, we can hear you.
Can you hear me now? We do not hear you. Now? Oh, sorry. Can you hear me? Hello? Yes. Sorry. Okay, okay, okay. Good morning. Thanks for taking my questions. The first one is on 2025 growth.
You have ended 2024 with strong growth. Can you tell us how you are imagining the phasing of growth into 2025, considering both the strong exit speed to 2024 and also the expectations for the market you just mentioned of low to mid-single-digit growth? Second question is on Zeliatech. You showed in a slide the strong step-up in profitability in 2024. I was wondering if you can explain to us what drove such a strong increase, if it was a matter of scale mix or what reason is behind that. Last question, still on Zeliatech. Clearly, here the categories of product distributed are a sort of hybrid, probably not specifically something which could be categorized as ICT. My question here is, do you see room to further expand the range and to move further, I mean, beyond the strictly speaking ICT world? Thank you.
Okay, thank you. On 2025 growth, I would say first, we're not yet out with the guidance, but generally speaking, we have a first effect, first part of last year in Spain, we had a really tough year. The market was down sharply, and especially in Q1, it was down 12%, and we were down more or less the same. Our first step is just the market that is recovering in Spain, and we're really seeing it in this very moment. Not surprisingly so because, again, the comparison year on year was tough. We see an opportunity for us, an acceleration in our value-add business, so V-Valley. We have been winning contracts. We are bidding for new contracts. Some of our competitors went through troubles, let's put it this way.
There is quite a lot of interest from both vendors, existing and new ones, as well as resellers to work with us. Zeliatech is now another powerful engine of growth, we think, in time. There should be opportunities, but I will comment in a moment on Zeliatech. Those are the key drivers. Market overall should be good. On PCs, there are good expectations. All in all, these are the key drivers at the top line level. We are working hard, as I said, in working capital optimization. In terms of bottom line, with declining interest rates and hopefully during the course of the year, the deployment of all the initiatives that we have launched in the second part of last year in working capital optimization, we think there should be lesser request of funding and therefore lower interest cost.
The question mark is around, as always, around the gross profit margins and costs. Gross profit margins mix should help. On the other side, the reduction in interest rates has an immediate effect on our gross profit margins whenever we sell receivables to factoring. On gross profit margins, because of the mix effect, because of this factoring cost, we have reasonable expectations. The only question mark is the impact on the cost structure of the significant inflation that we brought on board. We are working hard to further optimize our cost structure. In May, we will give more indications on our forecast for the year. The key drivers of our bottom line performance are around the numbers that I mentioned to you.
As per Zeliatech profitability, Zeliatech inherited a portion of business that we had already on board, namely cabling racks, cabling which we essentially bought back in 2015, I think, from EDSLan . They had a business in cabling, very profitable. Then racks, UPS, air conditioning systems for data centers. We added significant coverage on the solar energy business, and that gave the boost both in terms of revenues as well as margins. Here, we are talking about different kinds of customers and a different market altogether. We are not referring to ICT resellers. Most of our Zeliatech customers are, let's say, electrical contractors or anyhow companies, sometimes also ICT companies that they have developed a sort of, I call it the screwdriver know-how, people that physically install solar or data center solutions. It is a different kind of business.
Of course, scale, you mentioned scale, and that's exactly the point. One of the two points, scale is of paramount importance. If you grow here, you hit different discount levels. On the other side, we worked hard during the year in getting the right level of certification and capabilities so to be able to provide added value services to this community of customers on behalf of the vendors. That again turns into additional profits. Moving forward, we want to keep on growing on this kind of concept and see that we furtherly grow our coverage in terms of both vendors, customers, and services provided.
Okay.
Okay, Mr. Palladino, it's your turn. Please go ahead.
Remember to unmute.
No, it's okay. You can hear me?
Yeah, okay.
Okay, thank you for the presentation. I have one question about Windows 10. Do you expect that the end of the support in October 2025 to drive the demand primarily for hardware upgrades rather than software and security solution, or maybe both? If this impact will be felt early in 2025 with potential anticipation from the customer or mostly toward year-end? Thank you.
Yeah. If you listen to the presentation of all the PC manufacturers that will speak at length of what their expectations are around this thing, we are as bullish as they are. Of course, PC is not 100% of our business. It's less and less the biggest contributor to our profitability as it was years ago, but still is an important contributor, as you have seen in our presentation of the three pillars with relative profitability. Nevertheless, we are already witnessing an acceleration in PC renewal.
As always, we expect when there are these kinds of changes that there will be latecomers that will take a decision at the very last moment, hoping for a change in mind of Microsoft, which, frankly speaking, given the history, it's difficult to foresee that anything will happen. Microsoft people will take their decisions. I think there will be a good progression during the course of the year. Let's not forget also that end users are facing a combination of three things. First, for the first time since many years, well, two things. First time since many years, with the end of the support of Windows, you are facing tremendous, tremendous cyber threats. In the past, it was not the case. People will be forced, in a way, to change. Those that want change will pay, unfortunately and direly, their mistake.
That's a fact that all companies should realize. Cybersecurity is now a threat that was not here at this level years ago. The second point is this is a moment in which AI is growing. Aside from AI solutions that run on data centers, there's a trend in having small language models and local applications that run on clients, so on PCs, on smartphones, and so on. You are renewing your PC. It's a good opportunity to buy an AI-enabled PC with an neural processing unit on board. We're close to 40% of the machines available in the market now that are already AI-ready, let's say AI on edge enabled. We expect that companies will take the decision to upgrade also to a bit more expensive machines, but update they have.
Yes, we think it will be an acceleration during the course of the year and probably with a slightly higher price point, an average sales price.
Okay. Another question from Mr. Nanji. Mr. Nanji, please go ahead.
Hello, good morning, and thanks for taking my question. Just a quick question on the profitability. We saw a solid increase on EBITDA margin in Q4 for the device segment. It was down 77% at the end of nine months. We end the year with a reduction of about 23%. What are the main factors behind this strong improvement at the end of the year? Moving forward, what might we expect for this category? Thanks.
Yes, devices has been a very challenging business for us this year. Historically, it runs with roughly 50% EBITDA margin more than PCs and smartphones.
We group PCs and smartphones together under the screen name because they typically run with around between 1% and 1.2% a bit of margin. And devices being a sort of miscellaneous mix of other products, typically depending on the mix within it, but they should run, let's say, between 1.5% to 2%. Historically, that was the normal range. This year has been horrible. We had three categories that were particularly impacted, white goods, TVs, and electrical mobility. There was pressure on printers and supplies as well, but to a much lesser extent. The real issue was mostly on those categories, especially the electrical mobility has been a disaster across Europe. We were caught into this issue as well. The other categories were mostly affected in Italy, especially TVs, by 2023, which was heavily subsidized by the government, and 2024, which was not. There was a digital transition.
We think that 2024 was a sort of extraordinary year for the devices segment. We are more bullish on profitability for 2025. We have taken steps to improve profitability. We have been very open with certain vendors that were having particularly bad performance and say, "Guys, if you want us to keep on working on these product lines, we need different support from you," both in terms of working capital management as well as in terms of margins. Moving forward, we should have better performance. Ultimately, we think that the recovering consumer spending, which is mostly affecting this area, should help us and our vendor community to improve the situation as well. Devices are an important portion of the overall Esprinet division.
They are, together with the services that are sold through the Esprinet division, especially certain marketing services, those are an important contributor to the profitability of that division, even if that division, as I said, is mostly focused now on working capital management, but still. We are more bullish here. Let's see if this year will effectively turn into what we expect.
Okay. Oh, another question from Mr. Berti. Mr. Berti? It's your turn. Please remember to activate.
Unmute.
Yes, your microphone.
Okay, sorry. Thank you. Thank you for the presentation and good morning. I have a follow-up on the question made by Niccolò about Zeliatech profitability. I was wondering if this 3.5% EBITDA margin reached in 2024 is already a target level for the division, or is there still room for improvements? In that case, what could be a target level for the segment?
Just to reconciliate my numbers, I was wondering if Zeliatech was previously represented under Esprinet division line or V-Valley line?
On your last question, it was under V-Valley. You could probably see in the slide around revenues that we have given the growth of Esprinet for V-Valley solutions and Zeliatech, but we have a single number for the market because we are among the few distributors that are reporting to Context, the data company that is providing market data, Zeliatech-like revenues. There are other players that are doing so, we guess, but not that many. We do not have a separate measure of the market size. We estimate the market to be pretty big and growing, but we do not have a separate number. Nevertheless, it was into V-Valley.
Now, on your first question around profitability, we are planning in the future months to have a Zeliatech Day. During the Zeliatech Day, we will give more color to the expectations that we have. Zeliatech was officially born in, I think, March.
February.
February. Yes. Yeah, we were able to anticipate February 1, but was already active the last few months of the last three months as a division of 2023. We did a little, not a lot, but we were already testing. We have still a lot of things that we are trimming. Before committing with a specific target, we wanted to finish our own work. It's a matter of weeks, a few weeks or months, and then we'll be out. What I can tell you is it's a huge market, huge, growing, and it's easy to understand why.
There are other companies in adjacent sectors that are moving aggressively into the green technology space. As long as there's quite a lot of value-add over there, you need to provide services, logistics services, configuration, and installation services to these electrical contractors. There's value-add. It's still relatively easy to choose a known technology as a smartphone or a PC or a printer, and therefore margins are lower for us. It's pretty complex to choose the right green solution. Consumers need support from electrical contractors. Electrical contractors, installers need support from us and from the vendor community. We expect the profitability to be, that can be said, significantly higher than the one available for the Esprinet division. We're not yet there to say whether it will be above or below V-Valley. It will be a good profitability nevertheless. Sorry, but not yet ready to provide these figures.
Thank you.
Okay. It seems there are no more questions, so we can close the call.
Yeah. I want to thank everybody for your support. I think after a challenge in 2023, we were able to deliver on our promises. There are a lot of challenges, but a lot of opportunities as well. We think we have a good setup to tackle those opportunities. Market will be as it will be, and we will follow it. I hope to see you soon in person during STAR Conferences or at the next call. Thanks, everybody, and have a nice day.
Thank you for participating, and see you next time.